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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

The popularity of order and pay solutions has grown massively over the last year. Lots of hospitality businesses looked into implementing (or already have) a similar solution at their venue.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



If you’re still swaying about adding order &amp; pay to your business, and need more advice keep reading. Our <a href="https://stampede.ai/prep-start-now/" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a> partners <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">StoreKit</a> and Pour provide a closer look into the benefits of using such a system.



Here’s a quick summary of the main points:



<h4 class="wp-block-heading" id="h-how-does-order-pay-work">How does Order &amp; Pay work?</h4>



An order and pay solution lets your customers view your digital menu, place their order and pay all from their mobile device. It, therefore, allows for a contactless and safe interaction between your customer and staff, without the need for full table service.



<h4 class="wp-block-heading" id="h-benefits-of-using-an-order-pay-solution">Benefits of using an order &amp; pay solution&nbsp;</h4>



Some might argue that an order &amp; pay app has negative impacts on your customer experience as it removes the personal service which is what the hospitality industry is all about. However, research by Pour shows quite the contrary: 82 % of customers want to have the opportunity to order through an app. Your staff will still be at your venue to welcome and serve your customers.



The main benefits for your business:



<ul class="wp-block-list">
<li>Increased sales (up to 63%) &#8211; upsell/cross-sales opportunities, promotions</li>



<li>Higher flexibility &#8211; make quick changes to your digital menu</li>



<li>Increased order accuracy</li>



<li>Improved customer experience &#8211; quicker service</li>



<li>Get data your on customers&#8217; preferences</li>



<li>Create a more branded and personalised digital experience</li>
</ul>



<h4 class="wp-block-heading" id="h-how-to-choose-the-right-system-for-your-venue">How to choose the right system for your venue?</h4>



Two main factors come into account when choosing the right order &amp; pay solution for your business.



<h4 class="wp-block-heading" id="h-1-speed-and-ease-of-use">1. Speed and ease of use</h4>



One of the main purposes of implementing an order &amp; pay solution is to help you streamline your processes and increase operational efficiency. Hence, the app has to be straightforward to use for your and your customers to avoid complaints.



In general, they come as a downloadable app or progressive web app. The latter is quicker to use as there is no need for a download and it can be used without creating an account. But keep in mind that strong customer WiFi will remove any unwanted friction from using the web app.



<h4 class="wp-block-heading" id="h-2-integration">2. Integration</h4>



Integration allows for your systems to communicate and share data. Being able to collate data from various different systems into one place is crucial. So make sure the solution you want to use integrates with your POS, accounting, inventory management etc. for that all-important single customer view.



There are many <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">other technology tools</a> that can support your successful reopening right now. <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Reach out</a> to our team for some more information and guidance to get you started.

Get More Revenue Using An Order & Pay Solution

Gone are the days when having a website was a “big deal” and creating a business Facebook page was an advanced social media strategy. Now, social media marketing has become far more complex and there are countless platforms to choose from.&nbsp;The strategy of marketing one’s business online has also evolved. Where we once communicated messages that were “salesy” and persuasive, today’s consumers prefer a more conversational and down-to-earth tone.&nbsp;In fact, this is why many companies have completely adapted their entire <a href="https://creativeclickmedia.com/company-culture-social-media/">company culture to fit in with the new social media-oriented world</a>.&nbsp;



<h4 class="wp-block-heading">What Is Company Culture?</h4>



Company culture can be defined as the personality of a company. In essence, a company’s culture creates the entire environment in which work takes place. It consists of many elements, including the work environment, a company’s mission, values, ethics, expectations, and goals.



For example, some organisations prefer teamwork and endorse casual attire. While others have a more traditional and formal management style where a suit and tie are still a requirement.&nbsp;



<h4 class="wp-block-heading">Why Does Company Culture Matter?</h4>



Company culture is one way of keeping employees happy. A happy business is generally a thriving one. If candidates know what your company culture is like before they apply for an open position, then they are going to be more willing to embrace it and stick around.&nbsp;



Also, workers tend to enjoy work more when their opinions and values are consistent with those of the workplace. This forms a great foundation for productivity and team spirit.&nbsp;



When an employee appreciates a company’s culture and feels akin to it, then they are more likely to be proud ambassadors of their workplace. Having such team players on your workforce is a very important component of a successful modern-day social media campaign.&nbsp;



The next section delves into why.&nbsp;



<h4 class="wp-block-heading">The Importance of Reflecting Your Company Culture in Your Social Media Strategy</h4>



When it comes to social media, you can use your <a href="https://www.toprankblog.com/2017/05/company-culture-instagram/">company’s culture to send engaging messages</a> to your audiences to let them know who you are, what you have to offer, and why! It adds a personal touch to your marketing – a personal touch that consumers have come to appreciate and acknowledge.&nbsp;



The characters your employees, the core values of your business, and the moments of euphoria that are experienced when goals are reached. All this contributes to the giant tapestry of your workplace.



But, while your culture may be fun and positive, if you haven’t found a way to show this energy that your company radiates, then social media is the place where you need to turn your focus. &nbsp;



One thing that social media captures is the personification of an organisation’s culture. Whether you are a retailer or are in the hospitality industry. Portraying the positivity and happiness of your workforce on social media not only fosters further positivity, but another bonus is that it’s great for recruiting other employees whose values are the same.



If you’re not sure how to incorporate your company culture into your social media marketing. Here are five ways to make it happen.



<h4 class="wp-block-heading">Get Employees to Participate</h4>



If your company culture is one that embraces new ideas and encourages employees to be team players, then you will have no problem including your employees into your social media marketing strategies. Ask workers to share the company’s posts to their personal pages. Emphasise how important it is to engage with audiences who respond to posts.&nbsp;



You could even set challenges for your team where employees get points for the posts they like, share or comment on. The one with the most points could win a prize, perhaps?



Once you have your employees participating in your social media campaigns, then the next suggestions will easily fall into place.&nbsp;



<h4 class="wp-block-heading">Be Human</h4>



We understand that you are trying to promote your business and sell a product or service. Audiences, however, respond much better to messages that contain a human element. The more casual you are (as opposed to being formal and corporate-like), the more likely you will put your company in the limelight to get the exposure it needs.&nbsp;



You can humanise your posts by:



<ul class="wp-block-list"><li>Including faces in your posts. Feature your team leaders and employees and remember to tag them.&nbsp;</li><li>Adding positive emotions to your social media content. Posts that include humour, intrigue, pride, warmth, hope and curiosity are more likely to be shared.&nbsp;</li><li>Making audiences feel like they are a part of your team and the fun company culture you have created. Use terms like “let us” and “join us” in your content.</li></ul>



<h4 class="wp-block-heading">Celebrate Employees. Give Them the Limelight</h4>



Share the achievements of your employees on social media and give them praise for their accomplishments. When you let your followers and customers know you’re proud of your team, then it leaves the impression that you are a company that cares about its staff as well one who works hard to deliver an excellent product or service. &nbsp;



<h4 class="wp-block-heading">Tell Stories and Give Sneak Peeks into What Happens “Behind the Scenes”</h4>



Share your company’s culture with the world. Tell them stories about your day and give them sneak peeks into “what’s to come”. Keep them engaged by keeping stories real and personal. 



For example, if your hotel has just received a new shipment of luxury bathroom amenities, share a picture of your staff eagerly adding them to guest bathroom shelves. Or what about a <a href="https://stampede.ai/blog/how-video-marketing-can-boost-your-restaurant/">live video</a> of your busy kitchen team preparing Sunday lunch?



<h4 class="wp-block-heading">Engage and Respond</h4>



If your company’s culture is one that takes the consumer seriously, then responding to inquiries and comments is key.&nbsp; Remember, <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">social media is meant to be a two-way street</a> (with emphasis on the word “social”)! This means that you need to engage with followers and respond to any messages promptly.&nbsp;



Audiences will appreciate your friendly responses and your business’s culture will be kept positive. When a social media strategy reflects the core essence of a company (it’s culture), then it’s more likely to attract the attention of readers.



Want to further increase your engagement and interaction on social media channels? Get in touch with us.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Reflecting Your Company Culture in Your Social Media Strategy

Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential growth. While there’s <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/">no longer room for argument</a> as to whether deliveries should be an option for restaurants, the debate of how they should be administered still stands. &nbsp;



Did you know?



Did you know that revenue generated by off-premise dining makes up 44% of all restaurant sales, with 25% of those orders accounting for delivery?<a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">[1]</a>



As such, the aim of this article is to guide restaurant owners through the decision-making process when it comes to answering the following question:



Should restaurants provide delivery themselves (DIY) &#8211; or should they rely on third-party services?



To help you work out what’s best for your business, let’s work through the pros and cons of the two options.&nbsp;



Here goes:



DIY Delivery 



Pros



<ul class="wp-block-list"><li>If you want full control of your restaurant’s order and delivery system, then DIY delivery is the way to go. Having complete reign gives you the ability to control your delivery logistics so that you can put every effort into keeping your customers happy with your service.</li></ul>



<ul class="wp-block-list"><li>In-house delivery methods allow restaurant owners and managers the freedom and flexibility to define their own product-offering and business model. For example, there are many third-party services that are restrictive by the type of products they can deliver.&nbsp;</li></ul>



<ul class="wp-block-list"><li>By cutting out the middleman, you can reduce the potential for communication breakdown. There is less room for error when customers direct their orders to the source. At the same time, you can own the conversation with your customers where you provide them with options to order online or via a phone call. </li><li>Using your own vehicles is a great branding opportunity. Many companies use vehicles wrapped in eye-catching designs to get them noticed when driving around. It&#8217;s like a mobile billboard for your business, instead of a solo cyclist with a cuboid backpack.</li></ul>



Cons



<ul class="wp-block-list"><li>Hiring delivery staff and delivery vehicles with in-house delivery operations can become costly.&nbsp; It can also be a complex procedure that adds to your admin, weighing you down with paperwork. </li></ul>



<ul class="wp-block-list"><li>Even if you have been in the restaurant business for years, your expertise in modern-day delivery expectations may be lacking. This could lead to disrupted logistics and incompetence that could give your restaurant a bad rep. So, if you are not prepared to master new skills, then “DIY” may not be the way to go.&nbsp;</li></ul>



<ul class="wp-block-list"><li>If things go wrong with an in-house delivery, there’s just no way to “pass on the buck”. If your customer is dissatisfied, then you will have to take full accountability for bad experiences. It’s fully up to you to provide ways to keep your restaurant customers happy.</li></ul>



Third-party Delivery Pros and Cons



Pros



<ul class="wp-block-list"><li>Outsourcing delivery gives you room to breathe. By relying on delivery service apps to do the hard parts for you, you can focus exclusively on the tangible things you provide to your patrons. You have more time and resources on your hands to concentrate on other important day-to-day efforts and bigger projects.</li></ul>



<ul class="wp-block-list"><li>Choosing to outsource delivery to a third party can lower your fixed expenses. It cuts out the need to pay wages to delivery staff and you won’t need to take out extra insurance. You also won’t need to purchase a fleet of delivery vehicles – which can put a huge dent in your profits.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Using a third-party delivery service has the potential to direct new business to you. Most third-party delivery services use web and mobile applications to run their services, with big advertising budgets to get consumers on board. The apps are out there doing the hard work of bringing you potential new customers.</li></ul>



Cons



<ul class="wp-block-list"><li>When you rely on a third-party service application to run your deliveries, then you lose a certain amount of influential control over your patrons. For instance, you cannot customise your customer experience so that it completely meets the goals and values of your brand. You also rely on third-party staff members, who you may never meet, to be the face of your restaurant.&nbsp; At least with in-house delivery, you can train employees in exacting the delivery standards that you would like your customers to experience.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Commissions and fees. Third-party delivery software services are convenient in the sense that you typically only pay commission per transaction. However, this commission can take a hefty chunk out of your profits, sometimes up to 35%. Depending on your type of establishment, staff, wages, and vehicle availability may work out cheaper for a DIY delivery operation.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Third-party apps rely on technology to work and if there’s been a technical hitch in the system, it can lead to broken communication and an unhappy customer. While it may be the third-party’s fault that your customer is dissatisfied, it’s still your reputation on the line.&nbsp;</li></ul>



The Bottom Line…



Both DIY in-house and third-party delivery options are weighted with advantages and drawbacks. But regardless of how you decide to run your delivery operation, it’s always a good idea to incorporate some sort of delivery software into your system. <a href="https://storekit.com/advice/restaurant-software-a-guide/">Technology comes in all shapes and sizes and with its help</a>, you can streamline your logistics and optimise your operation as a whole. 



If you&#8217;re looking for more control and flexibility, DIY is the best option. However, if you favour speed and convenience, outsourcing with a third-party delivery app would be a better fit.



References:



[1] Restaurant Business Online. <a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">How Do the Third-Party Delivery Players Stack Up?</a> June 21, 2018



Sources:



<ol class="wp-block-list"><li>Moz. <a href="https://moz.com/blog/third-party-vs-in-house-delivery-guide">Third-party vs. In-house Delivery: A Guide to Informed Choice</a>, 22 June, 2020</li><li>Glympse. <a href="https://glympse.com/glympse/in-house-vs-third-party-delivery-pros-and-cons/">In-House vs. Third-Party Delivery: Pros and Cons</a>, May 15, 2019</li></ol>

Comparing In-House Delivery and Third-Party Delivery Apps

When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;3 big questions when it comes to sending times and frequency. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign">1. When is the best time to send an email campaign?</h4>



No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Research shows</a>&nbsp;that the best sending time for the&nbsp;hospitality industry is between 8 and 10am, whereas&nbsp;marketing emails get the highest results at 4pm. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.



A good starting point is to look into your social media&nbsp;stats&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.



<a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;



The&nbsp;actual email content matters&nbsp;as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.



<h4 class="wp-block-heading">2. Which day is the best to send emails?</h4>



<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a>&nbsp;are in general the best performing days of the week for emails.&nbsp;



However,&nbsp;always consider your content and its relevance. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;



And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.



There’s only one golden rule for days:&nbsp;avoid public holidays&nbsp;if you can.



<h4 class="wp-block-heading">3. How many times a month is considered the optimum for emailing customers?</h4>



The important bit here is to&nbsp;be consistent&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;only send out emails that provide value&nbsp;to your customers and not just because it&#8217;s time to send one.



Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.



Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.



Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

3 Big Hospitality Email Marketing Questions Answered

The use of social media to market hospitality businesses has been gaining traction over the past few years, and with good reason. According to <a href="https://blog.hootsuite.com/simon-kemp-social-media/">Hootsuite</a>, 2019 set the record for signing up 3.48 billion social media users (that’s 9% more than the previous year). With a figure such as this, it’s no wonder that businesses are flocking to present themselves to the massive audiences found on social media platforms.&nbsp;But which is the right social media channel for your hospitality business?







The first step towards a successful social media marketing campaign, however, is to choose the correct channels for your business. To kickstart this article, we will raise a few questions that will help you to determine which platforms will benefit your venue. Thereafter, we’ll delve into mentioning our favourite platforms and how they can work for you. &nbsp;



Questions That Will Help You to Find the Best Social Media Channels for Your Hospitality Business:



<h4 class="wp-block-heading">Who Is Your Target Audience?</h4>



The first step in any marketing campaign is to determine who you want to connect with. For instance, is your hotel family-friendly? Or does it prefer to host corporates? Does your venue feature a restaurant? Does it welcome day visitors? When you know who you need to reach out to, then its easier to find the right audience.&nbsp;



<h4 class="wp-block-heading">Where Are Your Competitors Investing Their Time?</h4>



It never hurts to do a quick investigation into where your competitors spend their time. Do your research and see which social media platforms you can find them on as well as where they are receiving the best type of engagement. This may help you to refine your own social media channel choices. &nbsp;



<h4 class="wp-block-heading">How Seriously Do You Take Your Business’s Photography?</h4>



Are you taking quality photos of your hotel or restaurant? Hi-res and professional images are important if you plan on using image-focused channels such as Instagram and Pinterest.



<h4 class="wp-block-heading">How Much Time Are You Willing to Invest in Your Campaigns?</h4>



Whilst any type of successful marketing takes a huge investment of time, the nature of certain channels may require more dedication than others. For example, to maintain engagement, you will need to post more often on a platform such as Twitter than you would on Facebook (where one daily post is repurposed).&nbsp;



Remember, an inactive and unattended social profile gives a cold first impression. And we’re sure that you do not want this to be a reflection of your customer services. &nbsp;



<h4 class="wp-block-heading">What Is Your End Goal?</h4>



This is quite possibly the most important question. Let’s add a sub-question here too: Why do you feel it’s necessary for your hospitality business to have a social media presence?&nbsp;



From communicating with your customers effectively to putting yourself “out there” so that people know you exist, social media provides a hive of activities that could benefit your business.&nbsp;



<h4 class="wp-block-heading">Favourable Social Media Platforms for the Hospitality Industry</h4>



Now that you have a good idea of who your audiences are and what you expect from your social media presence, the next step is to select the social media channels that you feel will be most favourable for your hospitality venue.



<hr class="wp-block-separator"/>



In this section, we will mention a few of the most popular social media platforms. We will give a brief insight into how each one works as well as how it could promote your hospitality business.&nbsp;



<h4 class="wp-block-heading">Facebook&nbsp;</h4>



A good Facebook marketing campaign will help you to solidify your brand. By creating a page for your hotel or restaurant, you can post images, videos, and polls – giving you a variety of fun marketing strategies to work with. You also have the option to boost posts and run paid ads, which means you can increase your levels of engagement.&nbsp; Facebook is a great place to build a community of customers or “fans”. Within this community, you can build trust, encourage “shares” and referrals, and work on your online reviews.&nbsp;



<h4 class="wp-block-heading">Twitter&nbsp;</h4>



Tweets may have a short shelf life but it’s a great way to get your messages, company news and promotions out to the masses. You can also use this channel to chat with guests, handle queries, and attend any complaints. Many hotels use Twitter to connect with travellers whilst building a brand presence.&nbsp;



<h4 class="wp-block-heading">LinkedIn&nbsp;</h4>



Corporates love LinkedIn and if you if your venue is a great place for businessmen to congregate, then an active page on LinkedIn could be to your benefit. You can use this platform to share achievements, make new announcements, and highlight good reviews. Use this medium to establish your hotel’s leadership within the hospitality industry.&nbsp;



But bear in mind, LinkedIn is representing your company from the professional side, so plan your posts accordingly. It&#8217;s also always a good way to attract new employees.



<h4 class="wp-block-heading">Google+&nbsp;</h4>



Having a profile on Google+ will get you onto the ultimate map i.e. Google Maps! Apart from increasing your chances of being found on search engines, this channel ensures that any comments from guests or patrons will also appear in search results defined on Google Maps.



<h4 class="wp-block-heading">Instagram&nbsp;</h4>



Remember we asked if you are willing to put effort into your photos? If your answer is “yes’, then Instagram is a great place to showcase your venue. This channel is a <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">visual paradise</a> and for the best effect, images must be accompanied with appropriate hashtags. <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram is one of the fastest-growing social media marketing channels</a> for businesses because it keeps things simple and appealing.&nbsp;



Instagram stories are another quick way of showing off your venue and boosting interaction. You could give your guests a sneak behind the scenes. Or why not use it to promote short-term deals to create a sense of urgency. 



<h4 class="wp-block-heading">Pinterest&nbsp;</h4>



Like Instagram, excellent photos are a must for Pinterest accounts. The aim is to get your images re-pinned by other users and to gain a fan following.&nbsp; This channel requires a little less maintenance – although the audiences are not as huge as some of the other platforms. &nbsp;



When a hotel or restaurant’s social media strategy is refined, it can give a massive boost to revenue and brand presence. Here at Stampede, we use <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> as a strategy to redirect customers to your social media pages, thus increasing engagement and brand awareness.&nbsp;



 To increase your effectiveness on your social media channels, get in touch with us.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How To Find the Right Social Media Channel for Your Hospitality Business

Patrick Clover

We’re pleased to announce our latest integration for Stampede with order-and-pay provider <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">Storekit</a>.&nbsp;



This game-changing integration enables hospitality operators to turn transaction data into powerful marketing campaigns. In turn, this will improve revenues and profitability for hospitality brands working with Storekit and Stampede, whilst also providing the other benefits of both platforms.



<h2 class="wp-block-heading" id="h-who-is-storekit">Who is Storekit?</h2>



Year founded:&nbsp;Storekit formally launched in 2020, although&nbsp;they&#8217;ve been working in hospitality tech for over a decade&nbsp; What it does:&nbsp;With <a href="http://storekit.com/">Storekit</a>, your customers can order and/or pay from their smartphone, wherever they are. For table ordering, that means bigger orders, and a better customer experience. For takeaway, that means growing your audience and improving your bottom line. Why customers love it:&nbsp;Storekit is the easiest and most beautiful mobile ordering system on the market – they&#8217;re bringing world-class consumer software to independent venues. It&#8217;s easy for your customers, easy for your team, and easy for you.&nbsp; &#8220;More sales. That&#8217;s the best thing about Storekit. 100%.&#8221; – Savan, Owner, The Arch Pub&nbsp;



<h2 class="wp-block-heading" id="h-the-integration">The Integration</h2>



So, what does this new integration look like? For operators using Storekit, they can now sync their customer and transaction data into Stampede automatically. This adds a new interaction within Stampede, which can be used to create targeted marketing lists.&nbsp;



Then it’s over to Stampede’s Marketing to send out email and SMS campaigns specifically crafted for those customers, based on their transaction history from Storekit. You can even stack the interactions with other Stampede features for more detailed targeting.



And it comes full circle too. When those customers come back to the venue, or make another purchase through Storekit, that information is attached to the campaigns sent through Stampede. This gives operators a level of reporting and ROI tracking rarely seen for hospitality brands.



Here are some examples of the kind of mailing lists you could build now:



Customers who have: Spent over £500 (via Storekit) AND have a birthday in the next 4 weeks (via Stampede Guest WiFi)



What to send: Send them a special birthday offer, knowing that they’re likely to spend big at your venue



<meta charset="utf-8">Customers who have: Spent more than £1000 (via Storekit) AND have left a negative review (via Stampede Reviews) What to send: Send them a win-back campaign as part of service recovery and turn them back into a brand advocate.



<h2 class="wp-block-heading">Improving Your Profitability</h2>



When it comes to acquiring new customers, many hospitality businesses still depend heavily on third-party delivery partners like Uber Eats, Deliveroo and Just Eat. All of which come with huge costs and minimal profits.&nbsp;



The combined power of Storekit and Stampede can help operators improve profitability by moving away from depending on these third party businesses. Gather customer data and bring more orders direct to your order-and-pay. Then, keep them coming back and ordering more with intelligent marketing that you control.



<h2 class="wp-block-heading" id="h-working-together">Working Together</h2>



A shared philosophy by both Stampede and Storekit on what technology should do for hospitality brands has come to fruition via this new integration. Together, we want to provide restaurants, bars, cafes and more with the kind of tech previously only available to online and eCommerce businesses.



Angus Jackson, Co-founder at Storekit said &#8220;For us, it was a no brainer to integrate with Stampede; they&#8217;re building beautiful tech that fits perfectly with our product philosophy &amp; mission to support forward-thinking and ambitious operators. We&#8217;re really excited to see our mutual venues making use of the rich data that will be at their fingertips&#8221;



Our founder Patrick said “We don&#8217;t use this phrase lightly but this is a game-changer for our customers. Storekit’s order-and-pay product is best in class and the integration between Stampede and Storekit enables unparalleled visibility on the entire customer journey. “



<h2 class="wp-block-heading" id="h-getting-started">Getting Started</h2>



The integration is available to use from 2nd December. If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. You can <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration" target="_blank" rel="noreferrer noopener">find a guide here</a>, or talk to one of our team on live chat.



To learn about either Storekit or Stampede, and this latest integration you can <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">book a call with our team here</a>.

New Integration With Storekit

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul class="wp-block-list"><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



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<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

<h1 class="wp-block-heading" id="h-free-december-2024-amp-january-2025-social-media-calendar">Free December 2024 &amp; January 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-get-your-festive-social-feed-in-order-with-plenty-of-time-to-spare">Get your festive social feed in order with plenty of time to spare.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for December 2024 and January 2025 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Christmas ideas, veganuary, dry January and the return of 6 Nations rugby!

December 2024 & January 2025 Social Media Calendar

Product Update – SMS Verification

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
Admiral House, 
29-30 Maritime Street, 
EH6 6SE, Edinburgh
Call us on: 
<a href="tel:01315107008">(+44) 0131 510 7008</a>
Or send us a message, we will reply asap.[/vc_column_text][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjIyNDglMjIlMjB0aXRsZSUzRCUyMkNvbnRhY3QlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]

Company

Retaining a customer is up to <a href="https://www.raven360.com/blog/customer-loyalty-vs-customer-retention">25x cheaper</a> than gaining a new one.&nbsp;



Make sure to keep your existing customers happy, it’s worth the effort.



Customer retention, loyalty and advocacy are three very popular and successful ways of growing your business.



However, for those concepts to work in your favour they all need to be powered by one thing: customer data.&nbsp;



We came up with a simple 4-step approach to help you <a href="https://stampede.ai/blog/how-to-drive-footfall-into-your-restaurant-patrick-clover">turn one-time visitors into loyal ones using data</a>.



<h2 class="wp-block-heading" id="h-step-1-grow-your-database">Step 1: Grow your database</h2>



It’s important that you collect customers&#8217; data as early in the customer journey as possible.



You can then gather all your data sources, e.g. <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a>, <a href="https://stampede.ai/get-bookings">Table Booking System</a>, <a href="https://storekit.com/">Order &amp; Pay App</a>, into one centralised database like a CRM.



This allows you to easily segment your data to create targeted marketing campaigns and retain customers.



Real-World Scenario:



Phil and his wife Laura are local to your venue and just had dinner at your restaurant for the first time.&nbsp;



Whilst at your venue, Laura has signed up for your WiFi and you captured her contact details, including her date of birth.



<h2 class="wp-block-heading">Step 2: Make customers come back</h2>



Now it’s up to you to retain them and your key lies in the gathered data.



Set up an automated post-visit email to thank them and inform them about the midweek offer you run at the moment.



Real-World Scenario:



Phil and Laura are planning their weekly date night and remembered the offer. As they had a really good time, they decide to pay you a second visit and also to pre-book a table.&nbsp;



Phil wants to surprise his wife and asks you to prepare Laura’s favourite drink for their aperitif.



<h2 class="wp-block-heading">Step 3: Foster lasting customer loyalty</h2>



The next step is to make customers come back on a regular basis and build long-term relationships.



Again, data is your guiding light here. But this time, you want to dig deeper to make your marketing more personalised.



Real-World Scenario:



You noticed that Laura’s birthday is coming up soon and you want to invite her to mark this day at your restaurant. Her favourite drink will of course go on the house.



Laura is delighted by your personalised email and decides to celebrate her special occasion with her family and friends at your restaurant.&nbsp;



<h2 class="wp-block-heading">Step 4: Boost customer advocacy</h2>



Fact is, loyal customers not only tend to spend more at your venue, but they also happily recommend you.



Real-World Scenario:



The day after the big party, Phil tells his workmates all about your restaurant as you did a great job for Laura’s birthday. They will soon pay you a visit.



Extra tip: You can further encourage customer advocacy by sending out an email to your most loyal customers. Offer them a voucher or discount if they refer you.



By the way, steps 3 &amp; 4 come with a great opportunity to further build and strengthen your database with new contacts. Starting the customer loyalty loop all over again for more revenue.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to stay tuned. We will provide you with more time-saving and effective marketing tips on customer retention, loyalty and advocacy over the following weeks.&nbsp;

4 Steps To Master Customer Retention and Loyalty With Data-Driven Marketing

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Free Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daerohive|title:Free%20Aerohive%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daerohive||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Aerohive and lots of access points? [/fildisi_callout][/vc_column][/vc_row]