Cate Triendl

Jul 15, 2016


3 min read

5 Reasons to Offer Free Guest WiFi for Your Customers

5 Reasons to Offer Free Guest WiFi for Your Customers

We now live in a world where we are beginning to rely on the offer of free Guest WiFi networks more and more.

Making use of WiFi on the go in order to communicate with friends and family and catch up on work, is part of our daily routines. Providing free Guest WiFi in your venue will allow you to rapidly grow customer loyalty and satisfaction whilst generating more income for your business. So, a win-win for you and your customers.

Here are 5 reasons why you should offer a free Guest WiFi service to your customers.

1. Increase Your Sales

By offering a free Guest WiFi service, you are more likely to notice customers staying in your venue for a longer period of time. 62% of businesses stated that customers spend more time in their venue if free Guest WiFi service is offered. Even more, 50% of these customers are likely to spend more money as well.

2. Understand Your Customer Base

With a captive portal solution like Stampede in place, you can offer a legally GDPR compliant Guest WiFi service. In addition, it will ask your customers to put in data such as ’email’, ‘location’ ‘gender’ etc before getting connected.

All this information is then converted into a report with valuable insights. This will help you become aware of who your customers are, where they come from and how long they spend on average at your venue. Also, allowing for a deeper understanding of their behaviour that you would never have had before. This again lets you generate more sales for your business due to more personalised interaction.

3. Meet Customer Expectations

People are now becoming more accustomed to using free Guest WiFi when out and about. Guest WiFi is now available almost everywhere, so providing it to your customers is a big advantage.

Studies have shown that 1 in 10 customers admit to leaving a venue if free Guest WiFi isn’t available for them to utilise. These figures could be damaging to a venue, as it risks the loss of business to competitors.

4. Attract New Customers

In busy major cities such as Edinburgh, London and Glasgow, offering free Guest WiFi is vital in increasing the number of customers coming through your door.

For example, when travelling abroad tourists are looking for free Guest WiFi when in a public space, allowing them to catch up with family and friends. Also, the appeal of internet access is becoming more important as more people are working on a self-employed basis working from public spaces.

Offering a WiFi service will make your business stand out and guarantees to boost loyalty and traffic if the system is fast and reliable.

5. Cheap Setup Fees

Setting up a Stampede WiFi network is extremely cheap when you think of the potential revenue you could gain from a solution like this. A common myth is that installing Guest WiFi is a costly deal, however, we are here to prove that isn’t the case.

A one of cost for the hardware, then a recurring monthly subscription fee, similar to your Netflix account. By capturing and utilising customer information, you turn your provision of free Guest WiFi from 100% cost into something with a tangible Return on Investment (ROI) and who would not want that?

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