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<p>It probably comes as no surprise that <strong>gift card sales always spike massively in December</strong>. Add in lockdowns and restrictions and you have plenty of reasons to put more focus on gift cards sales.</p>



<hr class="wp-block-separator"/>



<p><br>Selling gift cards is a <strong>closure-proof way</strong> to keep bringing cash in, whilst also securing future footfall and income at the same time. Did you know: the average gift card user in the UK spends <strong>£41 over the value of the card</strong> when using it!</p>



<p>Here are a few ways to ride the incoming demand and boost sales:</p>



<h4 class="wp-block-heading" id="h-put-them-front-and-centre"><strong>Put them front and centre</strong></h4>



<p>Gift cards are often <strong>not the easiest things to find on websites</strong>, and social media bios might not even mention them. Some quick wins to turn that around:</p>



<ul class="wp-block-list"><li><strong>Make a new homepage website banner</strong> to show them off &#8211; tools like <strong><a href="https://www.canva.com/" target="_blank" rel="noreferrer noopener">Canva</a></strong> can help create some seasonal banners with ease in minutes.</li><li><strong>Change the button </strong>on your Facebook to <em>Shop Now</em> and add a link to your gift card purchase page.</li><li><strong>Pin a post</strong> to the top of your <strong><a href="www.facebook.com" target="_blank" rel="noreferrer noopener">Facebook Page</a></strong> feed directing people to the same link.</li><li><strong>Add a Story Collection</strong> to your Instagram profile to give them a permanent spot on there.</li><li><strong>Change your Instagram bio link</strong> to the gift card purchase page and add some text about gift cards in the bio too.</li><li><strong>Send an email</strong> to your database (p.s. there’s a template in Stampede’s email builder).</li></ul>



<h4 class="wp-block-heading"><strong>Create higher value preset amounts</strong></h4>



<p><br>The <em>average </em>value of gift cards purchased in the UK in 2018 was £58.</p>



<p>Given how much people would spend on a meal or a weekend stay, having preset values of £50, £100, £200 even £500 or £1,000 could increase sales value per card tremendously. </p>



<p>By <strong>making the decision easier</strong> for customers they are more likely to purchase. If your preset values are under £50 then customers will likely choose one of those. Instead of entering a higher custom value. </p>



<p>The fewer sales, higher-value approach isn’t for everyone, but reviewing your average spend per customer will help guide you to what preset values you should offer.</p>



<h4 class="wp-block-heading"><strong>Offer a top-up or discount</strong></h4>



<p><br>An incentive &#8211; such as <strong>double value gift cards</strong> &#8211; is always a reliable way to drive more sales. Especially if it’s a short time offer. Leveraging the festive season is a great way to get in on that now.</p>



<p>The drawback is a little bit more admin but the quick hike in sales can certainly make up for it.</p>



<p>Ensure you put together <strong>water-tight terms and conditions</strong> on these. Such as usage restrictions, maximum values and use-by dates and so on.</p>



<h4 class="wp-block-heading"><strong>Final Thoughts</strong></h4>



<p>Many people will be feeling they’ve missed out on visiting their favourite venues this year. And their friends and family probably know that. </p>



<p>It’s an ideal time to position your gift cards as an experience to look forward too. A gift card to enjoy some time at their favourite places to eat, drink, stay or relax will be an especially welcome gift this year. </p>



<p>If you&#8217;d like any help setting up a <strong><a href="https://stampede.ai/how-it-works/gifting/" target="_blank" rel="noreferrer noopener">digital gift card solution</a></strong>, get in touch with one of our team.</p>


post

Gift Cards: Income Now – Footfall Later


<p>24 social media content ideas for week 20th of December:</p>



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<h5 class="wp-block-heading" id="h-monday-20th-games-day"><strong>Monday 20th &#8211; Games Day</strong> </h5>



<ul class="wp-block-list">
<li>Competition &#8211; guessing game, how many … are in the jar?</li>



<li>What board games will you be playing these holidays?&nbsp;</li>



<li>Team board, video or card games?</li>
</ul>



<h5 class="wp-block-heading"><strong>Monday 20th &#8211; Mindfulness Monday</strong></h5>



<ul class="wp-block-list">
<li>Share your team’s relaxing playlist</li>



<li>What’s your Monday morning song?</li>



<li>Any place in the world &#8211; where would you like to be?</li>
</ul>



<h5 class="wp-block-heading"><strong>Monday 20th &#8211; Go Caroling Day</strong></h5>



<ul class="wp-block-list">
<li>What’s your favourite Christmas song?</li>



<li>Complete the gap in the lyrics &#8211; Christmas songs&nbsp;</li>



<li>&#8220;White Christmas&#8221; is the highest-selling single of all time with over 50 million copies</li>
</ul>



<h5 class="wp-block-heading"><strong>Tuesday 21st &#8211; Winter Solstice</strong></h5>



<ul class="wp-block-list">
<li>Offer on your delivery menu / DIY kits</li>



<li><a href="https://insanelygoodrecipes.com/romantic-dinner-ideas"><strong>Candle-light dinner ideas</strong></a></li>



<li>The shortest day of the year &#8211; what are your plans?</li>
</ul>



<h5 class="wp-block-heading"><strong>Wednesday 22nd &#8211; Cookie Exchange Day</strong></h5>



<ul class="wp-block-list">
<li>Free cookie for your coffee order</li>



<li>Show us your cookie bakes</li>



<li>Competition &#8211; can you guess the cookie recipe by its ingredients?</li>
</ul>



<h5 class="wp-block-heading"><strong>Thursday 23rd &#8211; Christmas Marathon Movie Day</strong></h5>



<ul class="wp-block-list">
<li>What’s your all-time favourite? The most watched one is “Home Alone”</li>



<li>Can you guess the Xmas movie by the quote?</li>



<li>Which song belongs to which movie?</li>
</ul>



<h5 class="wp-block-heading"><strong>Sunday 26th &#8211; Thank You Note Day</strong></h5>



<ul class="wp-block-list">
<li>Thank your customers &#8211; % off only today</li>



<li>Promote your gift vouchers</li>



<li>Put a smile on someone&#8217;s face and hide a sticky thank you note</li>
</ul>



<h5 class="wp-block-heading"><strong>Sunday 26th &#8211; Candy Cane Day</strong></h5>



<ul class="wp-block-list">
<li>Did you know … their shape represents the shepherd’s crook</li>



<li>Crazy candy cane flavours &#8211; which one would you try?</li>



<li>Ever tried <a href="https://www.delish.com/uk/cooking/recipes/a29685389/homemade-peppermint-bark-recipe/"><strong>peppermint bark</strong></a>? Make your own</li>
</ul>



<p></p>


24 Festive Content Ideas For Week 20.12.2021


<p>It has been a big year here at Stampede. Join us for a throwback of the highlights of 2019.</p>



<p>Looking back, we spoke to a lot of amazing people around the globe, running all different kinds of businesses. But we&#8217;ve also invested lots of thoughts and time into improving and updating our product.</p>



<h4 class="wp-block-heading"><strong>The Platform</strong></h4>



<p>The platform itself got updated in the way it looks and navigates. We have released the fourth version of it, providing our customers with enhanced user experience and more detailed insights and statistics.</p>



<h4 class="wp-block-heading"><strong>Features</strong></h4>



<p>Following feedback from our customers, we&#8217;ve added a couple of new, exciting features. All further enhancing their marketing efforts, providing them with even more ways to grow their business.</p>



<ul class="wp-block-list"><li>Our <strong>Stories</strong> feature has transformed the way venue promotions are delivered to customers into a more dynamic and effective way. The first of its kind as an in-venue marketing tool.</li><li>The <strong>multi-site reporting</strong> saves time and allows for an easy way to compare metrics across various locations in just one report.</li><li>With our newest <strong>on-demand email</strong> <strong>marketing</strong> feature customers can be grouped into segments, which can be used for flexible bulk emailing.</li></ul>



<h4 class="wp-block-heading"><strong>Integrations</strong></h4>



<p>Various new integrations have been added to our product as well. For those who love to get things automated and streamline processes in their marketing and data, we&#8217;re now officially listed on <strong>Zapier</strong>. Also, we now integrate with <strong>Airship.co.uk</strong>, a hospitality CRM service.</p>



<h4 class="wp-block-heading"><strong>The Stampede Family</strong></h4>



<p>Looking internally, a lot has happened as well. </p>



<p>With our rapid growth in the last 12 months (and still ongoing), our employee size has more than tripled. We have even outgrown our office space.</p>



<p>The biggest achievement though is definitely our brand change from <strike>BLACK<strong>BX</strong></strike> to Stampede in November. </p>



<p>Have a look yourself at our 2019 review timeline:</p>



<hr class="wp-block-separator"/>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://stampede.ai/wp-content/uploads/2020/01/2019-year-in-review.png" alt="" class="wp-image-13849" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review.png 800w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-120x300.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-410x1024.png 410w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-768x1920.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-614x1536.png 614w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-150x375.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-592x1480.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-24x60.png 24w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-36x90.png 36w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure></div>



<hr class="wp-block-separator"/>



<p>Many more highlights to come this year. So, stay tuned to not miss out on anything!</p>


Stampede 2019 Review

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

<p><span style="font-weight: 400;">It’s time to break out the Doritos and enable cookies, cause today is the day we celebrate the first thing you ask for when you go to a new friends house or when you arrive to a new hotel or a restaurant &#8211;  Yes, you guessed right, today is World WiFi Day!</span></p>
<p><span style="font-weight: 400;">Thank you WiFi, for connecting people, creating communities and giving us access to a wealth of information, more than any library could contain. Most of it is cat videos, but we still appreciate the resource.</span></p>
<h2><span style="font-weight: 400;">Do we need WiFi?</span></h2>
<p><span style="font-weight: 400;">But did you know that there are still more than 4 billion people throughout the world that don’t have internet access? &#8211; That’s 4 billion people that don’t have immediate access to any important information like weather reports, world news, emergency services and even the things that aren’t that important. Like an answer to the question ‘can a bee sting another bee?’ &#8211; Yes &#8211;  or ‘How many people speak Klingon worldwide?’ &#8211; est. 300,000.</span></p>
<h2><span style="font-weight: 400;">But what&#8217;s the purpose of World WiFi day?</span></h2>
<p><span style="font-weight: 400;">World Wi-Fi Day is taking place today, on the 20th of June, and it aims to recognise the importance WiFi has on the modern world, and to “</span><a href="http://worldwifiday.com/about-us/what-is-world-wi-fi-day/"><span style="font-weight: 400;">help bridge the digital divide</span></a><span style="font-weight: 400;">”. WiFi is playing a very significant role in cities and communities around the world, trying to ‘connect the unconnected’  through innovative projects and diverse initiatives.</span></p>
<p><span style="font-weight: 400;">We know how important WiFi is to us, but it plays an even more crucial role in developing countries: Providing internet access means providing people with opportunities to upskill themselves, as well as improve social mobility and increase economic growth.</span></p>
<h2><span style="font-weight: 400;">Start offering Guest WiFi in your business</span></h2>
<p><span style="font-weight: 400;">So &#8211; Why not offer your customers or guests free WiFi?  Keep your customers connected with Stampede</span> <span style="font-weight: 400;">and take your business to next level in  just a few minutes.</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Stampede Celebrating World WiFi day

24 Festive Content Ideas For Week 20.12.2021

Monday 20th – Games Day

Monday 20th – Mindfulness Monday

Monday 20th – Go Caroling Day

Tuesday 21st – Winter Solstice

Wednesday 22nd – Cookie Exchange Day

Thursday 23rd – Christmas Marathon Movie Day

Sunday 26th – Thank You Note Day

Sunday 26th – Candy Cane Day