10 email campaign ideas to save you hours this March
Summary
A ready-made email plan for March: Mother's Day, Pancake Day, St Patrick's Day, British Pie Week and Easter campaigns, laid out week by week.
A week-by-week email plan for March: ten campaigns you can copy, tweak and send.
March is one of the busiest months in hospitality. Spring starts, Mother's Day lands somewhere in the middle of it and Easter is close behind. Rather than staring at a blank template every week, here are ten campaigns, laid out across four weeks, that you can adapt to your venue. Two things move around each year: Mother's Day (the fourth Sunday of Lent) and Easter, so check the calendar and shift the sends to match.
Week 1
Email 1: Mother's Day, first mention
Get on the radar early, three weeks out at least.
In-venue experiences and pre-booking offers: a free glass of fizz, flowers on the table
At-home experiences, like a meal-box offer
Gift ideas and a gift card push
Special events, for example a cooking class
Don't forget the grandmums in your offers
Email 2: Pancake Day
Pancake Day is Shrove Tuesday, the day before Lent starts, so it falls in February or early March.
A short video on how to make pancakes at home, then reuse it on your socials
How to flip a pancake like a pro, outtakes included
Recipe inspiration and your team's favourites
An in-venue pancake deal, this Tuesday only
Email 3: Spring offers
Spring arrives around the 20th: ask what your guests are most looking forward to
Feature new dishes and drinks
What's in season, and how your menu reflects it
Your upcoming offers and promotions
Week 2
Email 1: Mother's Day, the push
Promote your offer and drive advance bookings
Share gift ideas and a gift card reminder
Ideas for brunch at home, plus any meal-box offers you run
A competition: share mum's best advice to win
Email 2: British Pie Week
Pie Week runs for a week in March each year. Check the dates, then make the most of them.
A special pie offer
A vote for your guests' favourite: chicken and mushroom, apple, or something else
Your team's favourite recipes
Chef hacks: how to avoid a soggy bottom
Week 3
Email 1: St Patrick's Day (17 March)
Promote your St Patrick's Day event
A competition: dress to impress and tag a friend
Share the traditions behind the day
Email 2: Behind the scenes
World Storytelling Day falls on 20 March, which is a good excuse to tell yours.
Introduce your team, from the newest member to the most senior
Show the venue getting ready for spring
Feature your function rooms
Email 3: Easter promotions
What to expect at your venue over Easter
A sneak peek of the Easter menu
Social media competitions, like a virtual egg hunt
Pre-booking offers for family meals
Week 4
Email 1: Mother's Day, last call
Send this in the final week before the day itself.
Last chance to book a table
Meal-box orders closing soon
A last-minute gift card deal
Email 2: Coming up in April
An April preview: new menus and what's next
Your upcoming April events
Earth Hour falls on the last Saturday in March: dinner-in-the-dark ideas, in the venue or at home
Easter offers and pre-booking deals
Subject lines do half the work here, so write two for every send and keep the one that wins. And if you would rather have your campaigns assembled for you, book a demo and one of our team will run you through it.
See it running on your venues
One unified guest record across Wi-Fi, bookings, reviews and loyalty, and the marketing that acts on it.