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The Ultimate Beginners Guide to WiFi Jargon

When you&#8217;re running a brick and mortar retail business, you know that every customer counts. Whether you&#8217;re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you&#8217;re alienating over 3/4 of your retail customers? Not very pretty, is it? That&#8217;s because 78% of shoppers prefer to use in-store WiFi when it&#8217;s available.



So why aren&#8217;t you offering it? Get started with your Retail WiFi today.







<h4 class="wp-block-heading">KNOW YOUR CUSTOMERS</h4>



You can&#8217;t love your customers if you don&#8217;t know them. That&#8217;s why offering them free in-store WiFi through a captive portal solution, like Stampede, makes sense. So how exactly does this work? Easy. Once enabled your customers&#8217; login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn&#8217;t stop there &#8211; in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don&#8217;t mind giving out a few marketing details in return for free WiFi.



Sound too good to be true? It&#8217;s not. Here are a few more <a rel="noopener noreferrer" href="https://www.networkworld.com/article/3230377/wi-fi/wi-fi-analytics-saas-can-make-retail-cool.html" target="_blank">Retail WiFi stats courtesy of Network World</a>:



<ul class="wp-block-list"><li>82% of shoppers research products online before setting foot in a store.</li><li>60% of retail shoppers want to receive real-time promotions and offers in-store.</li><li>17% of Millennials think being reminded of items they need while they’re shopping is “cool.”</li><li>27% of Millennials think it’s “cool” to be told which foods they should buy, based on their dietary restrictions.</li></ul>



Not only do your customers want free in-store WiFi at your retail business, they want to be &#8220;cool&#8221; as well.



<h4 class="wp-block-heading">AUTOMATED MARKETING</h4>



Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favourite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use Stampede automated marketing to send out <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">laser targeted SMS or email messages</a> to your most loyal customers (or even the ones you haven&#8217;t seen in a while). Imagine this &#8211; a customer who hasn&#8217;t visited your shop in a set period of time &#8211; say a month &#8211; gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?



<h4 class="wp-block-heading">BUYERS CLUBS</h4>



How about this? Once your customer accesses your store&#8217;s WiFi through your captive portal, they&#8217;re automatically enrolled into your buyer&#8217;s club ALONG WITH a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That&#8217;s instant tracking and analysis of your customers &#8211; in real-time. <a rel="noopener noreferrer" href="http://get.stampede.ai/loyalty-program-ebook" target="_blank">Build your customer loyalty</a> &#8211; automatically.



<h4 class="wp-block-heading">BEATING THE ONLINE SHOPS</h4>



The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. 



As a matter of fact, 30% of shoppers won&#8217;t purchase a product if they can&#8217;t research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information.



Want to get into more detail? Here&#8217;s a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail:



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/V4pEC4ukRu8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<h4 class="wp-block-heading">OFFER AWESOME IN-STORE&nbsp;RETAIL WIFI TODAY!</h4>



Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.



So &#8211; what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the link below to get started.



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

post

Guest WiFi in the Retail Industry

Important notice
 This End-User Licence Agreement (EULA) and the Privacy Policy (Privacy Policy) (together the Terms and Conditions constitute the legal agreement between you (You or Your) and Stampede AI Ltd (We, Us or Our)) relating to the provision by Us to You of a wireless internet access service (the Service) to be used by You at any venue where the Service is available (a Stampede Venue). Please read this EULA and the Privacy Policy carefully. If You do not accept the Terms and Conditions, We will not permit access to the Service and the joining process will immediately terminate. By joining and using the Service You agree to be legally bound by the Terms and Conditions. 
Agreed terms:
<ol class="ol1">
<li class="li2">Acknowledgements and consents
 (i) You acknowledge that the Terms and Conditions (as may be amended from time to time) apply to the use of the Service (including any future updates to it) by You at any Stampede Venue. 
 (ii) You acknowledge and accept that We may change the Terms and Conditions at any time. All changes (if any) will be communicated to You through a link on the log-in page for the Service. You will be required to read and accept any such changes to continue using the Service. 
 (iii) You must have obtained the permission of the owner of any computer, tablet, mobile telephone, smart phone or other electronic device (Device) which You use to access the Service (and which is not owned by You) to use the Service. By accepting the Terms and Conditions You accept responsibility for the use of the Service on any Device whether or not you own it. You accept that You may be charged by Your service provider for internet access through the Device. 
 (iv) You acknowledge and agree that internet transmissions are never completely private or secure and that any information which You send by using the Service may be read or intercepted by another party even if there is a special notice that a particular transmission is encrypted. 
 (v) You consent to Us collecting and using technical information about Your Device (and any related software, hardware and peripherals) to evaluate, improve or refine the Service in accordance with the Privacy Policy{&#8221; &#8220;} https://stampede.ai/company/privacy-policy/ 
 (vi) You consent to the transmission, collection, processing, maintenance and use by Us (and Our licensees) of any location data sent from the Device to evaluate, improve or refine the Service in accordance with the Privacy Policy. 
 (vii) You acknowledge that the internet is separate from the Service and that websites accessed by You via the Service are not under the control of Us and that We are not responsible for and do not endorse their content or privacy policies (if any). You undertake that You will use Your own judgement regarding any interaction with any such website including the purchase of any products or services accessible through them. 
 (viii) You acknowledge and agree that all intellectual property rights in the Service (and its underlying technology) belong to Us (or Our licensors) and that You have no rights in or to the Service other than the non-exclusive and non-transferrable right to use it in accordance with the Terms and Conditions. 
</li>
<li class="li2">Provision of the Service
 In consideration of You accepting the Terms and Conditions, We agree to provide the Service to You until such time as We cease provision of the Service to You. You may stop using and We may stop providing the Service at any time. 
</li>
<li class="li2">Acceptable use
 You agree that You will use the Service in accordance with the Terms and Conditions and that You will not (and will procure that any person using Your Device does not) use the Service for any commercial, unlawful, immoral or malicious purpose, nor will You (nor any person using Your Device) in the course of using the Service: 
<ul class="ul1">
<li class="li3"> introduce any code, virus or data which is harmful to the Service or any operating system; or </li>
<li class="li3"> transmit, store, publish or upload any electronic material which is likely to cause damage or limit the functionality of any telecommunications equipment or any computer software or hardware; or </li>
<li class="li3"> infringe any intellectual property right belonging to Us or any other party; or </li>
<li class="li3"> send, receive, publish, distribute, transmit, upload or download any material which is offensive, abusive, defamatory, indecent, obscene, unlawful; or otherwise objectionable; or </li>
<li class="li4"> invade the privacy of or cause annoyance or anxiety to or send any unsolicited correspondence to any other person. </li>
</ul>
</li>
<li class="li2">Limitations and exclusions
 (i) The Service is provided to You on an “as is” and “as available” basis and therefore all warranties, conditions and other terms implied by statute or common law are, to the fullest extent permitted by law, excluded from the Terms and Conditions. 
 (ii) Save as provided in clause 4(iv), We shall not be liable to You for any losses (whether direct, indirect or consequential) caused by failures, errors, delays or interruptions of, in or to the Service. 
 (iii) Save as provided in clause 4(iv), We shall have no liability to You if any third party gains access to Your connection to the Service or Your Device or destroys or damages any data or information held by You or information about You which is held by Us. 
 (iv) Nothing in the Terms and Conditions shall limit or exclude Our liability for (a) death or personal injury resulting from Our negligence, (b) fraud or fraudulent misrepresentation or (c) any other liability that cannot be excluded by law. 
</li>
<li class="li2">General
 (i) The Terms and Conditions constitute the entire agreement between You and Us as to the provision of the Service and they (and any dispute or claims arising from them) are, irrespective of the location from which the Service is accessed, governed by and shall be construed in accordance with the laws of England and Wales with the English courts having exclusive jurisdiction to settle any dispute or claim arising out of or in connection with them. 
 (ii) Any notice to be given by Us to You may be given by post or email to any postal or email address given by You. Any notice to be given by You to Us may be given by post to Customer Services, Stampede AI Ltd, 1 Constitution Street, Leith, Edinburgh EH6 7BS or by email to support@stampede.ai 
</li>
</ol>

End-User Terms

How often should you email your customers? According to research by <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">Toast</a> 34% of consumers want emails from restaurants a couple of times a month.&nbsp;



 To get those two emails in the bag, we’d recommend a newsletter style email to kick-off with a variety of topics, followed by a special offer or&nbsp;promotion email 4 &#8211; 9 days after that.



Tying that promotional email back to the newsletter content will be especially effective at converting readers into repeat customers.



 However, two emails a month can easily get swallowed up in a busy inbox. Let’s look at what else customers might want by email.



 Toast’s <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">research</a>&nbsp;indicated that the most popular topics are promotions/discounts and relevant updates on COVID-19, but after that people want announcements about new menu items and then birthday coupons.



 We covered <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_a9fea0f4a95da1991ec3c941f9313a32&amp;profile_id=" target="_blank" rel="noreferrer noopener">birthday offer emails</a> a few weeks ago &#8211; with the right technology this can be super high converting email with minimal effort, via <a href="https://stampede.ai/how-it-works/automations/#campaigns" target="_blank" rel="noreferrer noopener">automation</a>.



 Menu item announcements are a brilliant opportunity to get creative and experiment with new content formats, such as videos. Likewise, you can increase customer engagement by directing them straight to your social media for more details of your new menu.



Email is an immensely powerful tool to connect with your customers and build a relationship with them that leads to more repeat business.&nbsp;



To learn more about <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">Stampede&#8217;s email marketing tools</a>, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

When & What to Send Customers

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

<h3 class="wp-block-heading" id="h-3-fabulous-food-n-drink-content-topics">3 Fabulous Food ‘n’ Drink Content Topics </h3>



This week’s social media topics will make the foodies amongst your customers happy. Offering you lots of great opportunities to engage with your audience.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-internationalteaday-15th">#InternationalTeaDay &#8211; 15th</h4>



Tomorrow is a celebration of the health benefits, economic importance, and cultural heritage of tea, all the while ensuring a more sustainable production from fields to our cups.&nbsp;



 Many hospitality venues have great tea selections with equally fantastic sustainability credentials. It’s worth sharing your tea selection with your customers on your socials. You might also provide them with some background information about the origin, give some tips on how to make the perfect cuppa and which food matches best.



 How you drink your tea is a matter of personal choice but definitely offers room for discussion. Whether you go for milk and/or sugar or prefer it black. There are all kinds of different tea colour shades coming with funny names like spray tan, true brit or dirty tap.



 Tip: Social Media Poll &#8211; how do you like your cuppa?



<h4 class="wp-block-heading" id="h-chocolatecoveredanything-day-16th">#ChocolateCoveredAnything Day &#8211; 16th</h4>



Chocolate addicts, this is your day! All those times when you’ve been asking yourself “How might this taste all covered in chocolate?” this is your perfect opportunity to find it out!&nbsp;



 Maybe you’re less adventurous and prefer to stick to the basics like fruits or sweets. But maybe you want to test your limits (fish fingers?) and create a new chocolaty trend dish for 2021. Anything can be covered in chocolate.&nbsp;



 Ok maybe not anything&#8230; but the festive period is usually full of sweet treats to satisfy your chocolate cravings and flex your creativity.



 Tip: Social Media Contest &#8211; get creative and create your own chocolate-covered dish to win.



<h4 class="wp-block-heading" id="h-maplesyrupday-17th">#MapleSyrupDay &#8211; 17th</h4>



Nutritionists discovered it years ago as a healthier alternative for refined sugar. It’s linked to Canada the way Marmite is to the UK. I’m talking about Maple Syrup!



It’s the classic topping for pancakes and waffles as well a key ingredient for many baked treats! But it’s also a great match with savoury food, every tried maple glazed bacon? Maybe on top of your pancake? Maple Syrup is a true allrounder in the kitchen. It even works nicely in cocktails, salads and sticky sauces. There is really no limit here. Why not surprise your customers with a new Maple Syrup creation?



Tip: Video time &#8211; get those breakfast stacks ready for some slow-mo, mouthwatering pour videos for your socials.



Got some awesome content to share with your customers? Sling it in an email and get it in front of them &#8211; we all need a break from online order update emails in our inbox! <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch </a>with one of our team if you need any help with emails.

What’s On This Week – 14/12/2020

“Full with reduced capacity.” A statement that many hospitality venues can report on after trading again for a couple of weeks now. However, operating on a reduced capacity in combination with table-service only restrictions also means that the average revenue per day is still way below making profit again.&nbsp;



Adding to this are logistical difficulties and potential staff challenges (hygiene, social distancing, etc.) that make it difficult to cater to walk-ins, so most places have to rely on advanced bookings with dedicated time slots. 



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-how-to-increase-revenue-per-head-and-table">How to increase revenue per head and table</h4>



If venues can’t increase bookings per day, a fallback solution is to increase sales per head and table to boost revenue. What’s the best way to achieve this? Through upselling.&nbsp;



<h4 class="wp-block-heading" id="h-upselling-techniques">Upselling Techniques</h4>



Let’s have a look at three different upselling techniques that help you increase your order values:



<h4 class="wp-block-heading" id="h-1-promotions">1. Promotions</h4>



One of the most popular techniques is to make use of marketing promotions to encourage upselling.



Before customer comes to your venue:



<ul class="wp-block-list"><li>You’ve got your customer booking details, so send special deals and offers via email and/or SMS in advance</li><li>You can also highlight your daily/seasonal specials or any other high-margin items you want to push</li></ul>



Whilst customer is at your venue:



<ul class="wp-block-list"><li>Make use of in-store marketing and display menu specials on the table, in your venue and also in front</li><li>Be clever with your menu design and place high-margin items at the top right</li><li>Host “Happy Hour” offers for slower days and times of the day</li><li>With the right <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">WiFi marketing tools</a> you can send digital in-venue promotions whilst customers are there</li></ul>



<h4 class="wp-block-heading" id="h-2-staff-training">2. Staff Training</h4>



“Would you like chips with that?” A common hospitality phrase with big potential as many of your customers will say “yes!”. Almost every customer interaction offers an opportunity for your team to impact customer spending.&nbsp;



It’s vital that staff are trained and coached properly.&nbsp;Upselling can quickly sound like a sales pitch and even turn customers off instead of being perceived as part of a good and anticipative service.



Quick tips for a successful at-the-table upselling:



<ol class="wp-block-list"><li>Consultative approach<ul><li>Your staff have the best knowledge of your menu, offering pairing recommendations is one of the easiest ways to upsell</li><li>Within this, drinks are the most straight forward pairing recommendation</li></ul></li><li>Financial approach<ul><li>Focusing on upselling high-margin items is a typical upselling method to boost sales</li><li>Always suggest the larger option first, e.g. regular-sized coffee rather than small-sized</li></ul></li><li>FOMO (fear of missing out) approach<ul><li>Highlight your daily specialities on your menu and add “only 2 left” or “very popular today”</li><li>Likewise with seasonal menu items “last chance to enjoy our …”</li></ul></li></ol>



<h4 class="wp-block-heading" id="h-3-digital-upselling">3. Digital Upselling</h4>



Time to take your upselling to the next level and let technology do it for you.



<ol class="wp-block-list"><li>Increase spend with an order &amp; pay app&nbsp;<ul><li>An order app not only contributes to a safe and contactless customer experience but can also <a href="https://www.flipdish.com/resources/blog/grow-in-store-orders-restaurants" target="_blank" rel="noreferrer noopener">increase average order value by 10?–30%</a></li><li>Open a <a href="https://www.bizzon.com/en-gb/the-latest/open-tab-functionality" target="_blank" rel="noreferrer noopener">(digital) tab</a> to allow your customer to quickly add another pint to their order and increase average spend dramatically</li></ul></li><li>Make use of your POS customer data<ul><li>Offer personalised recommendations based on historical customer data&nbsp;</li><li>This will not only wow your customer but also offer you a way to upsell on previously ordered items &#8211; cappuccino as usual?</li></ul></li><li>Let your Guest WiFi do the promotions for you<ul><li>Once your customers have signed up to your Guest WiFi (working on a captive portal) you can contact them digital straight away with automated messaging</li><li>Forget about on-table displays and go for <a href="https://stampede.ai/upsell-in-action/" target="_blank" rel="noreferrer noopener">real-time marketing</a> through email and/or SMS to promote special deals and offers</li></ul></li></ol>



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out how our Guest WiFi solution can help you increase your order values through upselling immediately.

3 Quick Tips on Upselling to Increase Order Values

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

3 Tools To Get More Customers On Your Mailing List

Can A Guest WiFi Solution Step In For Your Ordering App?

Avoid These 3 Common Guest WiFi Mistakes

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

How To Build An Email List For A Non-Digital Business

The Power of Reviews and Recommendations

The tinsel is down, the streets are filled with discarded Christmas trees and you&#8217;ve finally pieced together what happened on New Year&#8217;s Eve. That can only mean one thing: 2018 is here and there&#8217;s not a damn thing you can do about it.

But that&#8217;s ok, since we here at Stampede are always looking to the future. The past is past and onward and upward.  That&#8217;s why we wanted to take this opportunity to showcase some of the trends and events we see happening with WiFi in 2018.
<h3>Still Champion &#8211; 802.11ac</h3>
Approved in 2012 and introduced to consumers the next year, 802.11ac is the current wireless standard used throughout the world. For now. Nipping at 802.11ac&#8217;s heels is the next breed of wireless standards &#8211; 802.11ax. The killer feature behind this latest standard is something called OFDMA, short for Orthogonal Frequency-Division Multiple Access. This this technology allows one access point to to host multiple devices on the same WiFi channel, which will greatly boost the capacity of routers and access points for heavy usage areas like stadiums and public spaces.
But that doesn&#8217;t mean you&#8217;ve got to trash your current network setup and start shopping. The 802.11ax standard hasn&#8217;t been approved by the IEEE yet, so it might not be until 2019 that we see the next generation of WiFi.
<h3>Intent Based Networking</h3>
IBN started popping up on the radar in 2017 and will start to get mainstream in 2018. IBN utilizes Machine Learning to make networks smarter and faster. Think of IBN as the first step towards Skynet from the Terminator movies. IBN probably won&#8217;t make much difference to you if you&#8217;re simply offering WiFi to customers in your local coffee shop, but if you&#8217;re managing WiFi as part of a larger network topology, you could see IBN making your networks in 2018 more hassle free.
<h3>5G Makes an Appearance</h3>
5G, the cellular connectivity standard that follows (naturally) 4G is finally going to get a rollout in 2018. Expect 5G to hold center stage at the <a href="https://www.ces.tech" target="_blank" rel="noopener noreferrer">Consumer Electronic Show</a> that begins in January. In the United States, both Verizon and AT&amp;T are <a href="http://www.zdnet.com/article/5g-takes-center-stage-at-ces-2018-with-actual-deployments-later/" target="_blank" rel="noopener noreferrer">planning rollouts for selected markets in 2018</a>. However, there is still some confusion surrounding 5G &#8211; including exactly WHAT consitutes 5G. There&#8217;s concern that unscrupulous providers might just take a gussied up 4G signal and rebrand it as 5G. Still, don&#8217;t expect WiFi to be consigned to the dust bin quite yet. There are sill 8 times as many devices connected to WiFi networks than there are to mobile networks.
<h3>Growth of Free WiFi</h3>
It&#8217;s becoming more and more common to see cities launching free WiFi initiatives and this isn&#8217;t going to be stopping any time in 2018. If fact, it&#8217;s predicted that by 2020 the <a href="https://www.vpnmentor.com/blog/free-wifi-hotspots-research/" target="_blank" rel="noopener noreferrer">number of public WiFi hotspots will grow to 549 million</a> &#8211; that&#8217;s a sevenfold increase from the 2015 figure of 64 million. It&#8217;s predicted that there&#8217;s going to be so much free WiFi, in fact, that mobile providers are already starting to grow concerned.
<h3>WiFi As a Service</h3>
You&#8217;ve seen it with software packages like Office365 and Adobe Creative Suite, streaming services like Netflix and Hulu, and now even movies theaters are offering a monthly subscription model for all you can watch flicks. So why not the same thing with WiFi? Introducing WiFi-as-a-Service, the latest entry into the monthly recurring revenue model marketplace. WiFi as a service makes a lot of sense to businesses, who would rather, you know, be running their businesses instead of wrestling with persnickity WiFi controllers and updating passwords. The other advantage to this model is that firmware and other upgrades can be done automatically through the cloud. Which can come in handy the next time there&#8217;s an issue <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">like the recent WPA2 breach</a>. 
<h3>What Else Will 2018 Hold?</h3>
It&#8217;s hard to say exactly what&#8217;s around the next bend. But that makes high tech kind of exciting, isn&#8217;t it? In any case, if you&#8217;re ready to step into the future by offering safe and secure WiFi for your business, why not give Stampede a try?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi as a Service and other Trends for 2018

New feature alert! <a href="https://stampede.ai/how-it-works/loyalty/">Loyalty</a> by Stampede launches today. Bring more customers back to your venue with our digital stamp cards. Become your customers’ preferred place to go and reward them to increase their loyalty.



<hr class="wp-block-separator"/>



Customer loyalty is more important than ever before. Acquiring new customers comes with a notably higher cost than building a long-term relationship with your existing ones. Plus, regular customers spend up to 67% more in your venue compared to one-time visitors.&nbsp;



Loyalty and reward programs are a proven way to keep your customers coming back in. It’s time to ditch your paper stamp cards and take them to the next level. <a href="https://stampede.ai/how-it-works/loyalty/">Go digital with Loyalty by Stampede</a> and start saving time and money on printing fliers and paper cards immediately.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-get-started">How to Get Started</h4>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
Loyalty by Stampede is easy to use and quick to set up for your business. You set the reward and decide how many stamps it takes to redeem it.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-medium is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/04/Loyalty-design-1.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/300/300/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Mb3lhbHR5LWRlc2lnbi0xLTMwMHgzMDAucG5n" alt="loyalty design" class="wp-image-19829" width="271" height="271"/></a></figure>
</div>
</div>



<h4 class="wp-block-heading" id="h-improved-customer-experience">Improved Customer Experience</h4>



Improve your customer experience with our digital stamp card. Loyalty by Stampede offers your customers an uncomplicated way to get rewarded for each visit. What’s more, all your returning customers will be automatically issued with their digital stamp card and stamps!



Your customers only need to download the app once to start collecting points. The Stampede loyalty app allows them to keep all their stamp cards from different venues handy in one place. They&#8217;ll never miss a stamp, forget a card or end up with duplicate cards again.



<h4 class="wp-block-heading" id="h-benefits-of-using-loyalty-by-stampede">Benefits of using Loyalty by Stampede</h4>



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<ul class="wp-block-list"><li>Increased spend per head and visit</li><li>Fast and easy change of promotions and offers&nbsp;</li><li>Customise your loyalty cards to your own branding</li><li>No staff training required</li><li>Save money on printing costs for flyers and posters</li></ul>
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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-medium is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/04/Loyalty-redeem-1.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/300/300/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Mb3lhbHR5LXJlZGVlbS0xLTMwMHgzMDAucG5n" alt="loyalty redemption methods" class="wp-image-19831" width="257" height="257"/></a></figure>
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<h4 class="wp-block-heading" id="h-how-customers-get-their-stamps">How Customers Get Their Stamps:</h4>



<ul class="wp-block-list" id="block-4ebaf83e-1901-41be-b998-75a21aba3b8f"><li>By logging into your <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a>&nbsp;</li><li>Through scanning a QR code</li><li>Through taping a unique NFC tag with their phone</li></ul>



<a href="https://stampede.ai/company/#contact">Get in touch</a> with one of our team to set up Loyalty by Stampede at your venue today. Sign up your business before 15th May 2021 and you’ll get Loyalty for free for 6 months.

New Feature – Loyalty By Stampede

4 Types Of Customer Loyalty: How Loyal Are Yours?

Breakdown: 3 Ways Customers Advocate Your Hospitality Brand

Making a Success of Loyalty Programs [Part II]

Making Sense of Loyalty Programs [Part I]

Can Your Customer Database Help With Recruitment?

How to Maximise Revenue from Your Loyalty Stamp Cards

How to Unlock Hidden Revenue From Your Gift Cards

A version of this was originally published in <a href="https://www.morningadvertiser.co.uk/Article/2020/06/29/How-can-pubs-collect-customer-data">The Morning Advertiser 29th June 2020</a>



The 43-page government document outlining how UK pubs, bars and restaurants would reopen from July was notable for how many times it used the word “should” rather than “must” – especially on the subject of customer data collection. The pub industry has rightly called for clarity and for a better understanding of venues’ responsibilities.



For now though, the onus is on venue owners to act responsibly, which means collecting the data needed to help the NHS with track and trace, and disposing of it as required. It is also important that venues have robust systems in place, so that they can adapt as the guidance changes, as the UK enters a new phase of the pandemic, or if we see a dreaded second wave. As pubs make their preparations, it is helpful to look at the other countries that are ahead of the UK, both in terms of their timeline dealing with COVID-19 and their reopening of the hospitality sector. This can tell us a lot about the pros and cons of different models for easing lockdown, potential challenges experienced by other countries/venues, as well as the processes and technologies that pubs should explore before July.



<h2 class="wp-block-heading">Venue-centric approach</h2>



New Zealand has been widely recognised for its success in handling the COVID-19 outbreak, and its hospitality sector is no exception. At Alert Level 2, hospitality venues were required to take customer contact details and could refuse access if customers did not provide their information. New Zealand also rolled out a <a href="https://www.health.govt.nz/our-work/diseases-and-conditions/covid-19-novel-coronavirus/covid-19-novel-coronavirus-resources-and-tools/nz-covid-tracer-app">COVID-19 Tracer app</a> for the public to download on smartphones, which involved scanning QR codes when visiting a venue, so that they could track people’s movement.



By all accounts, this system worked well. The rules were crystal clear for both venue owners and their customers, and New Zealand was able to eradicate COVID-19 cases in the country by implementing this kind of quick, clear, and strict instruction. However, it was a laborious task for some venue owners. There were also examples of privacy violations. <a href="https://nakedsecurity.sophos.com/2020/05/14/woman-stalked-by-sandwich-server-via-her-covid-19-contact-tracing-info/">A New Zealand Subway</a> customer was harassed online by a now-former employee who took the customers’ details in writing. This kind of data privacy abuse is why many consumers were concerned about having to hand over contact information. It is food for thought for UK venues too, who will want to avoid the same kind of scenario.  



Similar rules have been implemented elsewhere in the world too, including Washington State USA, Germany and Switzerland. The Swiss subsequently changed the rules to put the onus on customers to keep track of who they meet and where. This is less work for venue owners, but it is likely to be far less reliable, accurate and effective than the NZ measures – but only time will tell.



Germany decided to keep the responsibility with venue owners. Berlin’s senate “strongly advises” that restaurants take down customer contact details and keep them on file for four weeks. The German population is extremely sensitive to data privacy and security violations, which is likely why it opted against a centralised Government data collection process, but this was not the case in all countries.



<h2 class="wp-block-heading">Centralised track and trace</h2>



To avoid giving venue owners personal data directly, Australia opted for a centralised government track and trace app. Businesses were sent their venue-specific posters printed with QR codes after signing up on a digital portal. Customers were obliged to “scan themselves in” to a location as part of the tracing process.



The benefit to venue owners is clear, but these measures may not work well in countries that have low trust in the Government. There’s also a risk that a huge trove of personal data becomes available to cyber criminals in the case of a data breach – which coincidentally the Australian Government experienced earlier this month.&nbsp;&nbsp;



In France, the government is doing something unique. It has consulted with tech giants Apple and Google about weakening their existing privacy policies in order to make a contact tracing program more tenable. There are several complexities and challenges when it comes to integrating data across various devices, and with public health data. There is also the issue of whether we should trust ‘big tech’ given its track record on privacy. The concern is that this could have negative implications further down the line and set a precedent for weaker privacy standards.



<h2 class="wp-block-heading">The right tech and processes for UK venues</h2>



As evidenced by the approaches of other countries, contact tracing and data collection are issues of great complexity – in terms of technical requirements, consumer privacy concerns and real-world practicalities. In the face of wishy-washy government advice, the onus is on UK venues to act responsibly. If they can demonstrate that they take the issue seriously, venues will also show they are committed to keeping people safe in their venue. In doing so, they may engender trust and loyalty that will last far longer than the pandemic.



From high-end tech to old-fashioned pen and paper, some options for pubs include:



Pen and paper printed log – Physical ledgers are cheap, fast and easy to implement, but they are probably the worst option available to pub owners. They are unsafe, insecure and susceptible to misuse (as demonstrated by the New Zealand Subway story). If done by a staff member, it’s an extra job on their list, if done by customers it defeats the purpose of social distancing and minimising contact.&nbsp;



A digital spreadsheet &#8211; slightly more secure and definitely more sustainable. However, this is still another job for already busy staff, and even though a touchscreen can be cleaned, the potential for contamination on a heavily used surface is high. Data protection is still questionable in the eyes of GDPR.



<a href="https://stampede.ai/covid-19/track-and-trace/">Smartphone registration</a> – Having customers sign in via their smartphone makes logical sense, it is contactless and most people will be carrying one anyhow. The pubs that go down this route need to ensure that they are recording this data securely, and that the process is as simple as possible, whether via a QR code, text message or as people register for the <a href="https://stampede.ai/how-it-works/hospitality-reopening/">guest WiFi</a>. Creating a custom app or website portal will be popular for venues wanting to encourage customers to pay for food and drinks at their table vs crowding at the bar. However, it’s important that all guests are registered, not just the person buying the round. Likewise, it has proved difficult to get customers to download these apps in the past, so venues will need to prompt people to do so. As for the small minority of people without a smartphone, their contact details can be recorded separately. 



Government apps – waiting on the UK Government to release its own app is not an option for pubs opening in July. Even after that, there’s no guarantee people will download it. Only 40% of people in Australia downloaded their COVID app, but universal coverage is essential for keeping people safe.



Booking systems – It is possible that third parties such as JustEat, TripAdvisor, or Booking.com will enter the market to offer pubs a quick and easy way of registering visitors and recording their details when they make a reservation. The disadvantage of this, however, is that these brands maintain the relationship with the customer, rather than the venue. We’ve seen with the restaurant industry that these services can be a bit of a double-edged sword.



With so many options available, it’s important that pubs collect data in a manner that makes customers feel safe, with minimal disruption to familiar experiences. These are strange times and many people will come back to the pub with uncertainty or hesitation. It’s the job of the industry to give them a positive and familiar experience, and to make them feel safe.

Customer using smart phone whilst ordering

How are the world’s reopening bars and pubs collecting customer data?

This past decade, we’ve witnessed something of a power shift from retailers to customers. Once, customers were passive shoppers and recipients of in-store communications. With the ubiquity of social media and online reviews, today’s customers now seek more meaningful shopping experiences. It’s not just about acquiring the shiny object itself &#8211; it’s about becoming active co-creators of these experiences.&nbsp;



As this customer revolution continues to advance, retailers are racing to create seamless customer experiences that make it easy for customers to engage at every touchpoint of the “shopper journey” and beyond. Despite these best practices, though, retailers have been slow to adapt to the shopping behaviours of customers in-store &#8211; until recently.



The ones that have evolved have created truly creative in-store shopping solutions like the implementation of Beacon technology, chatbots and <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">WiFi marketing</a>. What’s the overarching goal? It’s threefold. First, it’s to help customers navigate that shopper journey with as little friction as possible. Second, bring them to the point of conversion, e.g. sale, opt-in, however, you define a conversion. And lastly, drive them through that journey repeatedly for equally engaging return visits.&nbsp;



<h3 class="wp-block-heading">How can you transform the in-store experience to drive customer returns?</h3>



Here is a three-step approach to transforming your in-store experience:



<h4 class="wp-block-heading">1. Apply a razor-sharp lens to your customers.</h4>



Transformation is brought about from a deeper understanding of your customers. Research can uncover many unknown purchase drivers, behaviours and barriers. Retail owners would be surprised to discover how the introduction of new store formats and new online, social and mobile tools are currently frustrating consumers. The main culprit is that these touchpoints do not correlate to one another as part of an integrated user experience. With this growing complexity, the journey becomes increasingly fragmented and difficult. Recognising the need for integration, retail owners must have their digital, trade, brand and product efforts integrate together. This is to create a cohesive experience pre-purchase, at purchase, post-purchase and for the life cycle of the customer.&nbsp;



With a hyper-focus on customers, retailers must examine the shopping experience throughout the customer journey, parse out their pain points and anticipate the needs of their customers while in-store. Identifying signature touchpoints becomes that much easier, allowing you to create a step-by-step customer experience roadmap that drives transformation and business impact.



<h4 class="wp-block-heading">2. Use a tool like <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi Marketing</a> to bridge the gap between online and in-store touchpoints.</h4>



Savvy, digitally-enabled customers expect great brand experiences online, in-store and after purchases. As we established in the previous point, lack of connection between the digital and physical touchpoints creates fiction in the shopping experience. The retailer that can seamlessly integrate these touchpoints is less likely to have customer abandonment. &nbsp;



Leading retailers often ensure that their physical and digital stories are aligned closely from all fronts including branding, product selection and promotions. As stated, today’s customer is actively seeking out a meaningful shopping experience, shopping across locations and devices. Remember, the shopping experience is not linear. Hence, the retailer that takes a channel-agnostic, or “omnichannel” approach, is the one who can deliver a truly seamless customer experience.



Why WiFi? One, because it can cast a wide net, detecting the most number of devices. Two, it gently opts customers into agile, ‘always-on’ engagement. With WiFi nearly everywhere and highly prized, it’s the best way to achieving economies of scale across your customer base. Third, it empowers brick and mortar venues with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">marketing analytics</a> previously exclusive to eCommerce properties. Finally, it’s proven to encourage customers to spend more time and money.&nbsp;



<h4 class="wp-block-heading">3. Redefine ‘customer service’ into ‘customer hospitality’</h4>



Today’s customers aren’t necessarily responsive to the “hard sell” messages of a bygone retail era. Think back to a recent experience you encountered when walking into a store. How did the sales associate welcome you? Did their greeting engage you or repel you? These are things to consider as your in-store personnel often deliver the first impressions of your business. Hence, sales associates (and by extension, in-store personnel) need to undergo a transformation of their own – the transformation into hosts. In a retail setting, well-trained employees would behave very much like hosts would at their own dinner parties: continuously offering hospitality and ensuring their guests feel special.&nbsp;



The Senior Vice President of Retail at Apple was quoted saying: “The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” (See reference below)



Rather than talking at your customers, talk with your customers. This ongoing dialogue begins with a personable and authentic connection with your customers. This is the gateway to ascertaining their needs and helpfully guiding them to the point of purchase.&nbsp;



In conclusion, the rule of thumb in transforming your in-store experience is to start and end yours with your customer in mind.&nbsp; The goal of driving repeat customer visits is conceivable when a business is mobilized around a clear and common customer-first vision.



References:&nbsp;



<figure class="wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vend-retail-blog"><div class="wp-block-embed__wrapper">
https://www.vendhq.com/blog/inspiring-retail-quotes/
</div></figure>

3 Steps to transforming the customer experience in retail

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using TP-Link Omada with your clients or venues guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

TP-Link

Founders Series: Patrick Clover, Founder and CEO of Stampede

Back in January of this year, we launched our <a href="https://www.stampede.ai/blog/press/revolutionising-the-way-you-charge-for-guest-wifi">integration with Stripe</a> which allowed our customers that have a <a href="https://www.stampede.ai/blog/press/revolutionising-the-way-you-charge-for-guest-wifi">paid network</a> to get a larger cut of the charge. 
We also <img decoding="async" class="" style="width: 320px; float: right;" title="Stampede Invoice Stripe" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/invoice-white.jpg" alt="Stampede Invoice Stripe" width="320" data-constrained="true" />started using it for managing our subscriptions &#8211;  which worked great up until we started attracting larger customers who may not necessarily have a company debit or credit card. It quickly became very apparent that we needed another solution, both from within the company and direct feedback from our customers themselves.
 This is something that we encourage and appreciate, as customer feedback helps both the customer and us to grow. 

<div class="caption"><a href="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-08-03-at-12_17_41.png"><img decoding="async" class="wp-image-5259" style="margin: 0px 0px 10px 10px; float: right; width: 288px;" title="Stampede Preview of a Consolidated Invoice" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-08-03-at-12_17_41-800x826.png" alt="Stampede Preview of a Consolidated Invoice" width="288" data-constrained="true" /></a>Another piece of feedback that was often brought up was Consolidated Invoicing, which is not supported by. Add this to the fact that direct debit not yet being supported in the UK, it became clear that we could not wait any longer.  Enter <a href="https://www.chargebee.com/">ChargeBee</a>.</div>
So the way our Invoicing currently works is something along these lines: 
n Subscriptions = n Invoices and n Charges. 
This can create financial chaos for both parties, more so when it comes to resellers as they typically will have more than one location. With the new billing, we create one invoice with all their locations and charges listed for that month. Easier and more organised all around. 
Moving our billing platform to ChargeBee also allows us not to have to worry about the payment gateway. That way, we can still offer Stripe to our customers but also services like <a href="https://gocardless.com/">GoCardless</a> for Direct Debit. We can also have future support for <a href="https://www.chargebee.com/payment-gateways/">any gateway that ChargeBee supports.</a> 
Although these features are not live yet, they are close and there will be another post to announce the release. So, be sure to subscribe to our social media channels on <a href="https://twitter.com/Stampedewifi/">Twitter,</a> <a href="https://www.facebook.com/blackbxwifi/">Facebook</a> and <a href="https://www.linkedin.com/company-beta/10502754/">LinkedIn</a> to get notifications about new updates as soon as they go out. Also &#8211; be sure to check out our <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w">YouTube</a> channel for all the latest product and HowTo videos (believe us, it&#8217;ll get more exciting in the future.) 
 
Got an idea for a feature you want to see in Stampede? Feel free to leave us a comment below. 

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

New Features Preview: Consolidated Invoicing & Payment Via BACS

<ul class="wp-block-list"><li><a href="https://www.digital-restaurant.co.uk/blog/social-media-kpis-matter-2018-improve/">Over 1 billion restaurant</a> visits are influenced by online marketing</li><li>The <a href="https://wearesocial.com/uk/blog/2019/03/digital-in-the-uk-data-and-learnings-for-2019">average time individuals spend on social media</a> each day in the UK is 1 hour 50 mins</li><li>According to <a href="https://www.bighospitality.co.uk/Article/2018/06/04/Restaurant-reservations-technology">ResDiary 64%</a> of restaurant searches on mobile convert to bookings within an hour</li></ul>







These are just three very persuasive statistics that show why cafes, restaurants and bars are recognising the importance of digital marketing. But it&#8217;s not enough to be in it – or in the case of social media, on it &#8211; to win it. 



Unless you&#8217;re tracking the return on investment (ROI) from the time and money spent on digital marketing, you won&#8217;t know how best to direct your cash. Without tracking, you can&#8217;t align your marketing and business goals. Nor can you evolve your strategy so your budget consistently drives enquiries, bookings and sales. But how do you track digital marketing ROI in an offline business like a restaurant, coffee shop or bar? 



Let&#8217;s talk tracking what, why and tactics…



<h4 class="wp-block-heading">Why you need to track Digital Marketing ROI in your offline business</h4>



Tracking your digital marketing ROI allows you to make data-driven decisions that put money in your till. You might already be doing some monitoring and analysis of your marketing at a simple level. For example, you could be recording your social media follower numbers, reach and engagement. If you&#8217;ve taken things up a notch you might be plotting it against the time you&#8217;re spending on social media, noting any uplift in bookings or reviews. You might also be tracking how many people open your marketing emails. Or looking at the take up of events or bookings featured in them.



This type of monitoring is great as a starting point. But to get to grips with what&#8217;s working and what&#8217;s not and the performance of different elements of your digital marketing, you need to get specific.&nbsp;



You can track return on investment across your digital marketing efforts, including:



<ul class="wp-block-list"><li>Social media marketing</li><li>Paid social media ads</li><li>Email marketing</li><li>SMS marketing</li><li>WiFi marketing</li><li>Paid search ads</li></ul>



And by tracking return on investment, you can better understand how online and offline marketing efforts fuel one another. This will allow you to fine-tune your marketing efforts. Monitoring can also reveal valuable insights to bring back into your business. You might find your social media audience is going nuts over a new dish, helping you to identify a new trend. Or you may discover your ideal customer isn&#8217;t who you thought.



<h4 class="wp-block-heading">Taking a campaign approach to your digital marketing ROI</h4>



You&#8217;ve looked at the reservation data that shows you that your quietest time is 4-6 pm on a Wednesday. So you decide to launch a new midweek early evening set menu special. In the past, you&#8217;ve advertised this kind of offer in your local newspaper. Now, you&#8217;d like to test some digital marketing techniques. Here&#8217;s how you work out your ROI and find out which channels work best for this particular campaign.



<h4 class="wp-block-heading">The campaign ROI formula</h4>



To calculate ROI, you should total the sales for any tables booked for your new midweek early evening set menu.



<ul class="wp-block-list"><li>Subtract from this your cost of goods to get your gross profit&nbsp;</li><li>Subtract your marketing spend for the campaign to get your net profit</li><li>Your ROI is your net profit on your investment divided by the cost of your investment x 100</li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23.png" alt="" class="wp-image-13748" width="462" height="52" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23.png 814w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-300x34.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-768x87.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-150x17.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-592x67.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-190x21.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-750x85.png 750w" sizes="auto, (max-width: 462px) 100vw, 462px" /></figure></div>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08.png" alt="" class="wp-image-13746" width="380" height="98" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08.png 654w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-300x77.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-150x39.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-592x152.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-190x49.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-350x90.png 350w" sizes="auto, (max-width: 380px) 100vw, 380px" /></figure></div>



<h4 class="wp-block-heading">Tracking digital marketing conversions</h4>



As a business owner or restaurant manager, it&#8217;s incredibly satisfying to know that a marketing email you sent out drove a customer into the store. But how exactly do you find this out? 



With email marketing, you can use trackable links within your emails to find out who clicked through, and who booked. You can use similar links across your social media and paid ads too. You can even set up your Facebook posts and ads to feature a &#8216;message&#8217; option so that people can message to book with you. Straight from the ad.&nbsp;



Paid Marketing Consultant Hannah Strong says it&#8217;s also worth separating your new customers from old. This way, you can begin to track the lifetime value of digital marketing generated customers. You can also track the long-term impact of campaigns, different platforms and channels. 



&#8220;Use remarketing audiences to exclude anyone who has visited your website before from seeing the ad (within Instagram, Twitter, Facebook or paid search). Then, pop a discount code/offer in your ad copy. Whether you offer a percentage discount or something like a free drink or dessert. This is a highly trackable way of measuring if your ads have generated new customers. Just make sure your employees are aware of the code and how to process it, or you have a counting system for redeemed freebies. For improved measurement, have a different code per marketing activity or platform – i.e. for your Facebook, Instagram or for paid ads.&#8221;



Using a different code or offer is a great tip you can apply to discover which marketing has driven a customer in the store. You can combine the offer code with creative elements such as videos and imagery to grab social media user&#8217;s attention. For example, you could use <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram stories</a> to promote a flash sale on a dish, drink new menu. Simply combine a drool-worthy video and specific offer for customers to use when booking or redeeming.&nbsp;



<h4 class="wp-block-heading">WiFi Marketing and ROI</h4>



Offering Captive WiFi on your premises can really supercharge your tracking efforts. You can ask where and when new visitors heard about your venue, offer or event as part of their sign up process. This helps to identify who is a marketing originated customer. If you know where the customer has been converted from, there&#8217;s the potential to calculate the customer acquisition cost. 



Their email address can be used alongside other useful data for restaurant marketing to fuel future marketing campaigns. With <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can track that a customer has booked thanks to the birthday email offer you sent them. And most importantly, you can gain insight into the seven friends they brought with them. When these friends use your captive WiFi portal you have the chance to expand your email list. And let&#8217;s not forget the advertising value of those food photos they took and tagged your venue in on Instagram. This all helps to give you a <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">fuller picture of each customer</a>, tracks their lifetime value and your digital marketing ROI.



<h4 class="wp-block-heading">What&#8217;s a good digital marketing ROI?</h4>



It&#8217;s hard to set a fixed percentage on what makes for a good ROI. It goes without saying that you&#8217;ll want to generate more money than you spend on the initial marketing. It&#8217;s good to set goals. But if you&#8217;re planning some marketing you may well be trying to solve a problem. You might need to liven up a weeknight or be looking to shift your customer base after a change in the economy. These types of scenarios mean that you&#8217;ll want to track the return on your investment over a longer-term. You might want to monitor impact month on month by platform or tactic to see what puts bums on seats and money in the till.&nbsp;



Monitoring your digital marketing ROI can really give you the edge when there are changes in the wider economy or to our leisure and social media habits. Why? You have data at your fingertips that allows you to switch up your strategy. You can calculate if you&#8217;re hanging out where your customers are or you need to target different customers altogether. 



<h4 class="wp-block-heading">Getting the best from your digital marketing budget</h4>



When you first start tracking your digital marketing ROI you&#8217;ll soon begin to realise that your marketing budget isn&#8217;t nearly as important as ensuring you use it effectively. Divert your cash to the wrong areas and you&#8217;ll miss out on customers. If you fail to translate the energy put into organising events, new menus and providing the best customer service around, your marketing efforts go to waste.



Want to know more about linking up and measuring your digital marketing ROI to increase the value of <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">new and old customers</a>? Book a no-obligation chat to find out how Stampede WiFi acts as your missing link.



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Tracking Digital Marketing ROI

If the Coronavirus pandemic has taught us anything, it’s that flexibility needs to be a key component of a business. Those who remain versatile and open to change are the ones who are managing to successfully overcome the sudden curveball that was thrown.&nbsp;



Focusing on the food and beverage industry, the last few months have confirmed that online ordering is the way of the future. As such, many restaurants and bars are adapting their strategies to perfect their takeaway process and meet the demand for digitisation. This way, customers can feel both safe and gratified when ordering their meals.&nbsp;



<hr class="wp-block-separator"/>



Below, we’ll share 5 essential methods and strategies that will help to make your takeaway easier to operate. Whether you’re a large 5-star restaurant or a small corner-coffee shop, these ideas will kick your innovative thinking.



<h4 class="wp-block-heading" id="h-1-organise-your-staff-with-management-tools">1. Organise Your Staff with Management Tools</h4>



For your takeaway service to function more efficiently, your staff must be up to the task. They need to be ready and willing to adapt to the new procedures. You’ll have to schedule in training to make sure everyone’s on the same page and that the new processes are acknowledged.&nbsp;



“Often, when smaller restaurants transition to online services, they neglect the fact that their daily order volumes are now going to increase.” <a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1]</a>&nbsp;



This may also be a good time to investigate training assistance. There are some reliable digital management tools available to assist with scheduling and workplace efficiency. For example:



<ul class="wp-block-list"><li>Typsy is a staff training platform that uses online videos from the best in the hospitality business to teach essential skills and compliance.&nbsp;</li><li>Tap my Back provides managers with in-depth reporting on staff engagement and how members are coping while at work (which can be helpful as we all try to navigate the COVID pandemic).</li><li>7Shifts helps to keep track of staff rosters so that you can approve staff availability and ensure that you have a constant flow of hands-on deck.&nbsp;</li></ul>



Once you have created an order in your kitchen, the process of offering takeaways will be easier with fewer hiccups along the way. It will also set the foundation for keeping you, your staff, and your patrons safe and satisfied. 



<h4 class="wp-block-heading" id="h-2-adapt-your-menu">2. Adapt Your Menu</h4>



If crumbed mushrooms are a hit at your restaurant, don’t be under the assumption that they will receive the same adulation when customers order the dish as a takeaway. Fried items tend to lose their crispiness and juicy flavour after a while and may not be the best food to package for delivery. The bottom line is, not all foods are meant for deliveries and takeaways.



Perhaps it’s time that you revise your takeaway menu to only include meals that can endure the time between order and delivery. This way, you’ll still get a good rep for rustling up divine dishes.&nbsp;



From an economic point of view, it’s best to choose items that don’t take up a lot of time for preparation and packaging.&nbsp;



Also, if you haven’t yet done so – it’s time to create an online menu. To really streamline your takeaway service, you could consider investing in software (new or third party) that allows customers to order directly through your menu. These tool types typically integrate with a delivery system to encourage a seamless process.  



Did you know? Digital ordering is growing 3x the rate of on-site ordering. <a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2]</a>



<h4 class="wp-block-heading" id="h-3-streamline-delivery">3. Streamline Delivery</h4>



When it comes to streamlining food and beverage delivery, one of the key decisions to make is whether you will be using an in-house system to deliver orders &#8211; or if you are going to partner with a third party. Both choices come with their own list of pros and cons and in the end, the decision will come down to personal preference and budget. Of course, if you go the third-party route, you’ll want to in engage in a company that has the same ethos as yours. 



<h4 class="wp-block-heading">Great advice</h4>



Make sure that your own delivery staff are well-informed about your brand and meals so that they can answer all queries and concerns posed by customers.&nbsp;



And then &#8211; as with the importance of digitising your menu &#8211; an online ordering system has become an expectation by customers and if you’re not part of this new movement, you’ll be losing out on tons of potential business.&nbsp;



Some of the UK’s top online food delivery tools that are worth looking into include:



<ul class="wp-block-list"><li>Just Eat</li><li>Food Hub</li><li>Uber Eats</li><li>Deliveroo</li><li>Hungry House</li></ul>



When researching these products, some intense introspection is required. To choose an application that’s going to work best for your brand, ask yourself — what features do you need? Can you integrate your current POS with the online restaurant ordering system? Are any marketing tools included in the deal? Are there any hidden charges? How compliant is the service with new COVID-19 regulations? Does the service provide access to cashless payment software?



<h4 class="wp-block-heading" id="h-4-cashless-payments">4. Cashless Payments</h4>



Cashless payment technology for restaurants enables quick and easy customer transactions. It also reduces the risks that come with having cash on hand. The good news is that this type of technology is no longer reserved for large restaurant chains. Even the smallest takeaway joints can access affordable cashless payment systems.&nbsp;



The advantages include:



<ul class="wp-block-list"><li>Transparency, reliability, and security in the system</li><li>Increased speed of service</li><li>High customer satisfaction</li><li>A surge in online orders</li></ul>



Ask your bank if they provide any cashless payment facilities or browse online for cashless payment applications that are available to your area.&nbsp;



<h4 class="wp-block-heading" id="h-5-get-the-word-out">5. Get the Word Out</h4>



Last – but way far from least – take advantage of tools that allow you to get the word out. If this is the first time that you’re offering takeaway as an option, then you need to let folks know that you now provide this service. If you’re a takeaway veteran, inform your patrons that you have improved your system so that they can experience even better customer satisfaction.&nbsp;



In this regard, social media is your friend. This is still one of the best marketing tools for those who are on a budget. You could also look into <a href="https://stampede.ai/how-it-works/marketing/">SMS and email marketing tools</a>, or encourage ye’ old faithful “word of mouth”.&nbsp;



The more you market yourself, the wider your customer base will be. Having a dedicated customer base is what will make offering take-out a breeze. The best customers are the ones who create more customers through word of mouth. Referral and recommendation programs are a great way to activate this marketing method.



When getting the word out, remember to reassure your audiences that you have put all the relevant local health measures in place and that their health and safety is paramount to you.&nbsp;



References:



<a href="https://restolabs.com/blog/online-mobile-ordering/restaurant-guide-5-tips-help-you-transition-better-delivery-and-takeaway">[1] Resto Labs. 5 Tips to Help You Transition Better for Delivery and Takeaway</a>



<a href="https://tacitcorporation.com/online-food-ordering-statistics/">[2] Tactic. 20 Online Food Ordering Statistics</a>

5 Essential Ways to Make Offering Takeaway Easier

The new year started off with a BANG! During the <a style="background-color: transparent;" href="https://www.stampede.ai/blog/ces-2018-wpa3-smart-tattoos-and-more" target="_blank" rel="noopener noreferrer">Consumer Electronics Show</a> in Las Vegas, the latest enhancements and brand new features for WiFi Protected Access (WPA) were announced. Sounds nerdy, we know, but if you use WiFi in any way at all, it concerns you! But let’s take a step back, as this topic can be explained easier than it might sound at first.

<h3>A Brief History of WiFi </h3>
The term “WiFi” is widely used today. We&#8217;re now to the point that there are <a href="https://www.gartner.com/newsroom/id/3598917" target="_blank" rel="noopener noreferrer">more WiFi connected devices</a> on this planet than actual people. When we look back to the introduction of the term “WiFi”, we find ourselves in the year 1999. In this year, some visionary minds from all sorts of industry-leading companies came together, they decided to put brands aside and form a group that would improve interoperability, ubiquity and value of WiFi worldwide. The adoption of WiFi continued to grow globally and their common vision inspired more members to join in. All they were missing was a remarkable, striking and cool name- and then they came up with <a href="https://www.wi-fi.org" target="_blank" rel="noopener noreferrer">“WiFi Alliance”</a>.
The WiFi Alliance is striving for constant innovation and development, which is also aiming at enhancing WiFi security constantly. That’s why in 2003 the first WiFi Protected Access (WPA) protocols were introduced, the second (and improved) protocol was then published in 2006 (interestingly enough called WPA2) and this year we are welcoming the latest protocol: WiFi Protected Access 3, in short WPA3.
<h3>What’s new about WPA3?</h3>
WPA2 is known for its ability to ensure security by giving control over who access the WiFi network and encrypted transmission across the network, which ensures data is safe. Unfortunately, there were some incidents that demonstrated the vulnerability of all networks around the globe, for example <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">the KRACK</a> Attack, which was discovered in October last year. 
In order to prevent future attacks and to reduce the potential for vulnerabilities, the WPA3 protocol will be introduced later this year. New changes in that protocol include two new features that aim to deliver better protection, even if the user’s password is not exactly safe (helpful for all of us). Furthermore, the process of configuring security for devices will be made easier. Another feature to strengthen user privacy in open networks will be implemented.
<h3>To Infinity and Beyond </h3>
WiFi Security is just as old as WiFi itself and is constantly evolving to keep up with changing needs. WPA2 has been with us for 13 years &#8211; which is ancient in terms of the fast paced world of technology. If you&#8217;re a history buff and  want to learn more about the last 19 years of WiFi, <a href="https://www.youtube.com/watch?v=RDOi4oEDb4U&amp;feature=youtu.be" target="_blank" rel="noopener noreferrer">click here</a>.
And if you want to stop worrying about the security of your Guest WiFi network and see how Stampede can help, please get in touch with us and hit the button below.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WPA3: The Next Generation in WiFi Security

Online reviews can make or break a business. Plus, they are a major deciding factor for customers. However, it can be difficult and time-consuming for hospitality operators to manage their reviews on a daily basis.



This is when the newest technological advancements, such as AI work a treat. Those tools help businesses to stay on top of their online reputation by identifying patterns and common themes, supporting response handling and much more with incredible efficiency.



In this blog post, we explore the key benefits of AI-powered reviews management as well as different ways operators can utilise it.



<h2 class="wp-block-heading" id="h-4-key-benefits-of-using-ai-in-reviews-management">4 Key benefits of using AI in reviews management</h2>



The use of AI in reviews management offers numerous benefits that improve decision-making and ultimately boost businesses.



Here are the 4 main benefits:



<h4 class="wp-block-heading">1. Time-saving and efficiency</h4>



With AI, reviews can be analysed in a fraction of the time it would take staff members to go through them. Therefore, operators can take quick action and turn unhappy customers around.



<h4 class="wp-block-heading">2. Consistency&nbsp;</h4>



AI also provides consistency as it takes a standardised, unbiased approach to review analysis. Compared to a manual spreadsheet analysis this is also less prone to errors.&nbsp;



<h4 class="wp-block-heading">3. Scalability&nbsp;</h4>



Scalability is another benefit, especially for bigger companies. AI can handle large volumes of reviews coming from different platforms in a short time.



<h4 class="wp-block-heading">4. Multiple languages</h4>



Lastly, AI can analyse reviews in multiple languages. This makes it an unmissable tool for companies operating internationally.



In this second part, we take a look at how AI tools can support and speed up review management for busy marketers. 



<h2 class="wp-block-heading" id="h-ai-sentiment-analysis">AI sentiment analysis</h2>



The manual sifting through reviews can prove to be a daunting task, which takes up valuable time and resources. This is where AI reviews sentiment analysis come in.



First, AI automates the analysis of written text and identifies keywords and tags and categorises them accordingly. It can also sort reviews by their overall sentiment into positive, neutral or negative categories.



In addition, AI can help highlight common themes and also present them visually so that they are available to staff at one glance.



With all this, operators can save time and quickly identify any issues that customers may be facing, such as slow service. So that operators understand where to focus their efforts and resources to improve their service and customer experience.



<h2 class="wp-block-heading">AI-generated review responses</h2>



While all feedback is valuable, responding to each and every comment in a timely manner can be quite a challenge. Especially during peak season when the venue is busy.&nbsp;



But with AI-generated responses, businesses no longer have to worry about falling behind. By analysing the sentiment of each review, the algorithm is able to suggest a response that is both timely and appropriate.&nbsp;



And because hospitality operators can train the AI to use their unique tone of brand voice, responses will sound more personalised.&nbsp;



<h2 class="wp-block-heading" id="h-ai-reviews-generator">AI reviews generator</h2>



As technology continues to advance, AI-powered reviews generators are offering a new way for hospitality businesses to gather more customer feedback.



The <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments">written part of the reviews matters</a> more to business than the overall star rating. It’s where the real value and insight can be found from which they can make improvements.



Though it can be a challenge to ask customers to leave a more detailed review. With the help of AI, this process has become more efficient and time-saving for the customer.



AI tools analyse customer input based on provided keywords. From this, they can quickly generate a written review that uses common phrases. Additionally, they also perform spell- and grammar checks to make sure the response is clear and accurate.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Ultimately, AI-powered reviews management is a must-have add-on for hospitality operators that lets them take back control over their online reputation and drive customers through their door.&nbsp;



With features such as sentiment analysis and auto-generated responses, they can quickly respond to requests and solve any issues in a timely manner. This gives them the ability to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers">win back dissatisfied customers</a> and turn them into loyal ones moving forward.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

How AI Can Facilitate Reviews Management For Hospitality Operators

Customer service failures are an inevitable part of operating in the hospitality industry. However, this doesn’t necessarily mean that the customer is lost forever. With the&nbsp;right service recovery strategy in place, those failures should be seen as an opportunity&nbsp;for businesses.



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<h4 class="wp-block-heading" id="h-from-customer-anger-to-customer-loyalty">From customer anger to customer loyalty</h4>



What is <a href="https://stampede.ai/blog/service-recovery-in-the-hospitality-industry/">service recovery in the hospitality industry</a>? In short, service recovery allows businesses to handle a complaint or negative review in such a way that they can&nbsp;turn a dissatisfied customer into a loyal one.&nbsp;



<a rel="noreferrer noopener" href="https://blog.hubspot.com/service/service-recovery" target="_blank">Studies have shown</a>&nbsp;that the customer satisfaction level is higher after a successful service recovery than it would be without the incident happening. In fact,&nbsp;customer retention rates can increase by up to 70%&nbsp;after the recovery.&nbsp;



The reason for this phenomenon is that it allows businesses to prove that they truly care about every single customer. They are willing to&nbsp;go the extra mile to exceed customer expectations. The level of trust in their brand has risen, which in return nurtures their relationship and helps them to retain customers.



What’s more, is the knock-on effect of a successful recovery. Satisfied and loyal customers act as brand ambassadors. Hence, chances are high that they’ll share their turnaround story based on your excellent customer service with others and recommend you. 



<h4 class="wp-block-heading">Steps involved for a successful service recovery in hospitality</h4>



However, it’s important to have a defined service recovery process in place that staff can use when dealing with complaints. This provides them with a structure and ensures that all complaints are handled in the same way.&nbsp;



The&nbsp;LEARN framework&nbsp;is a proven service recovery method that is used by bigger hotel brands, such as The Ritz-Carlton hotels.&nbsp;



It follows 5 steps:



Listen



<ul class="wp-block-list"><li>Let customers talk and don’t interrupt</li><li>Take notes and ask questions to fully understand their complaint</li></ul>



Empathise



<ul class="wp-block-list"><li>Take ownership of the problem</li><li>Look at it from your customer’s point of view</li><li>Show understanding and repeat the key issues</li></ul>



Apologise



<ul class="wp-block-list"><li>Offer a sincere apology, tailored to the problem</li><li>Avoid making excuses &#8211; “I am sorry but …”</li></ul>



Resolve



<ul class="wp-block-list"><li>Rectify the issue in a timely manner</li><li>Over deliver on customer expectations&nbsp;&#8211; offer something extra</li></ul>



Notify



<ul class="wp-block-list"><li>Follow-up to ensure everything has been resolved</li><li>Document the failure to identify trends</li></ul>



 Watch out for part two of our service recovery in hospitality series. We will have a closer look at staff empowerment and choosing the right compensation as part of a successful recovery strategy in the hospitality industry.

The Secret To Successful Service Recovery in Hospitality [Part 1]