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<p>In hospitality, it’s not just about serving great food or providing a comfortable stay – it’s about delivering personalised experiences that make each guest feel valued. To do this effectively, you need a deep understanding of their unique needs and preferences. Let’s explore how Stampede helps you gain these insights, empowering you to offer guests exactly what they’re looking for.</p>



<h3 class="wp-block-heading" id="h-why-segmentation-matters"><strong>Why Segmentation Matters</strong></h3>



<p>Mass marketing is out. In today’s world, people expect to receive relevant, personalised messages. Segmentation allows you to target specific groups of customers based on factors like behaviour, location, and preferences. By doing this, you ensure that each message resonates with the right audience, increasing engagement and loyalty.</p>



<p>So why is this important for hospitality businesses? Simple: when you send the right offer to the right person, the chances of that guest returning or making a booking skyrocket.</p>



<p>In the Forbes article &#8220;<a href="https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/">50 Stats Showing the Power of Personalization</a>,&#8221; Blake Morgan shares compelling statistics that highlight the effectiveness of personalised marketing in boosting customer engagement and loyalty.</p>



<h3 class="wp-block-heading" id="h-the-data-dilemma-offline-businesses"><strong>The Data Dilemma: Offline Businesses</strong></h3>



<p>One of the biggest challenges for offline businesses, like restaurants and hotels, is gathering useful and relevant data to segment their audience. How can you know your guests&#8217; preferences if you don’t interact with them online? This is where technology steps in.</p>



<p>Using a tool like <strong>Stampede Wi-Fi</strong>, you can collect guest data effortlessly. When guests first connect to your Wi-Fi, they fill out a quick form, providing valuable insights such as whether they are local or whether they like certain types of food. This data is a goldmine for building targeted marketing campaigns.</p>



<h3 class="wp-block-heading" id="h-how-to-create-segments-for-your-business"><strong>How to Create Segments for Your Business</strong></h3>



<p>Here’s a simple approach to audience segmentation for hospitality businesses:</p>



<h4 class="wp-block-heading" id="h-1-collect-data"><strong>1. Collect Data</strong></h4>



<p>Start by collecting information about your guests through Wi-Fi sign-ups or surveys. You can ask questions like:</p>



<ul class="wp-block-list">
<li>Are you local?</li>



<li>Do you prefer spicy food?</li>



<li>Are you interested in special offers or events?</li>
</ul>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="563" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png" alt="Wi-Fi login example" class="wp-image-23627" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png 563w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-165x300.png 165w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-768x1397.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-150x273.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login.png 816w" sizes="auto, (max-width: 563px) 100vw, 563px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="639" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png" alt="Survey example on mobile" class="wp-image-23625" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png 639w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-187x300.png 187w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-768x1230.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-150x240.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey.png 954w" sizes="auto, (max-width: 639px) 100vw, 639px" /></figure>
</div>
</div>



<h4 class="wp-block-heading"><strong>2. Build Segments</strong></h4>



<p>Once you have the data, it’s time to create segments.&nbsp;</p>



<p>Use IF and AND conditions to refine your campaign targeting. In this example, we&#8217;re targeting guests who live nearby and enjoy spicy food. We selected &#8216;Custom Question equals Yes&#8217; (for those who answered &#8216;Are you local?&#8217;) and guests who liked a survey about spicy food.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="775" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png" alt="Segmentation in Stampede example" class="wp-image-23626" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png 775w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-227x300.png 227w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-768x1014.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-150x198.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation.png 942w" sizes="auto, (max-width: 775px) 100vw, 775px" /></figure>



<h4 class="wp-block-heading"><strong>3. Targeted Campaigns</strong></h4>



<p>With your segments in place, you can now create highly targeted campaigns. Want to promote a new spicy dish? Send an email to guests who previously said they liked spicy food. Got a special deal for locals? Make sure it’s only reaching people who live nearby.</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="610" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png" alt="email example" class="wp-image-23624" style="width:650px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png 610w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-179x300.png 179w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-768x1289.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-150x252.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email.png 858w" sizes="auto, (max-width: 610px) 100vw, 610px" /></figure>



<h3 class="wp-block-heading"><strong>Real-World Example: Segmenting for a Restaurant</strong></h3>



<p>Let’s say you run a restaurant and want to promote a new dish. Using your Stampede Wi-Fi data, you’ve segmented your audience into two groups:</p>



<ul class="wp-block-list">
<li><strong>Locals who like spicy food.</strong></li>



<li><strong>People who are NOT local to your area </strong></li>
</ul>



<p>For the locals, you send a targeted email promoting your new spicy menu item. You know they’re nearby and love spicy food, so this campaign is highly relevant to them.</p>



<p>For the non-locals, you could send an “Upcoming events” email with a discount on their next visit, encouraging them to return with multiple reasons to come back to the area</p>



<p>By tailoring your message to each group, you increase the chances of conversion, bringing more guests back to your venue.</p>



<h3 class="wp-block-heading"><strong>The Tools to Make It Happen</strong></h3>



<p>Tools like Stampede make segmentation simple. Not only does it collect valuable guest data for you, but it also automates the process of creating and sending personalised campaigns. With everything in one place — from data capture and marketing tools to detailed reporting — you can easily manage your entire marketing strategy. This all-in-one solution allows you to track the performance of each campaign and see what resonates best with each segment, helping you optimise your efforts for greater success.&nbsp;</p>



<h3 class="wp-block-heading"><strong>The Bottom Line</strong></h3>



<p>Segmentation and targeting aren’t just marketing buzzwords – it’s a practical, powerful strategy that can transform how you connect with your guests. By gathering data, creating meaningful segments, and targeting the right people with the right message, you’ll see better engagement, higher loyalty, and more repeat business.</p>



<p>In hospitality, every guest matters. Make sure they feel that by sending them marketing that speaks directly to their preferences.</p>



<p>Ready to start using segmentation for your hospitality business? Get in touch today to learn how I can help you make the most of your guest data with tools like Stampede.</p>


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How to Use Segmentation to Increase Guest Engagement in Hospitality


<p>There’s no denying that loyal customers are a key revenue driver for any business. Their <strong><a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>.</strong> More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to <strong>get customers coming back and increase sales is by offering loyalty stamp cards</strong>. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;</p>



<hr class="wp-block-separator"/>



<p>But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?</p>



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards"><strong>The problem with loyalty stamp cards</strong></h4>



<p>Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <strong><a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a></strong></p>



<p>Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.</p>



<p>The key action here is to <strong>keep customers engaged on a frequent basis</strong> in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.</p>



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged"><strong>How to keep customers engaged?</strong></h4>



<p>First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to <strong>regularly remind</strong> them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.</p>



<p>Also, when creating your rewards, focus on these questions:</p>



<ul class="wp-block-list"><li><strong>Are they obtainable</strong>? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li><strong>Are they attractive</strong>? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns"><strong>Email &amp; SMS marketing campaigns</strong></h4>



<p>As ever, <strong>email and SMS marketing are a great tools</strong> to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.</p>



<p>Here’s some inspiration for your campaigns to keep customers committed:</p>



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps"><strong>Get them to collect more stamps:</strong></h6>



<ul class="wp-block-list"><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card"><strong>Get them to redeem their full stamp card:</strong></h6>



<ul class="wp-block-list"><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



<p>By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively <strong>improved by going digital</strong>. Save money and gain more loyal customers faster with digital stamp cards.</p>



<p><strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> to find out more about our digital stamp card solution.</p>


How to Maximise Revenue from Your Loyalty Stamp Cards

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<p>Do you have control over your automated online reviews? Imagine this, your customer has booked a table at your venue through your booking platform. The actual booking never takes place as the customer is a no show. However, as far as the booking platform is concerned, the booking went ahead. Which then resulted in an automated review request&#8230;&nbsp;</p>



<hr class="wp-block-separator"/>



<p><br>Some customers might just ignore those requests, but others might still rate you. But what do they rate their experience on? Certainly not based on their actual in-venue experience. And there are many examples of customers leaving reviews purely based on their pre-visit customer experience.</p>



<h4 class="wp-block-heading" id="h-online-reviews-the-problem"><strong>Online Reviews &#8211; The Problem</strong></h4>



<p>Whether or not the customer came in, a <strong>bad review still affects your overall score</strong>, and ultimately how potential new customers form an opinion of your venue.</p>



<p><strong>Booking and review platforms usually ask for reviews without knowing that a physical interaction takes place.</strong> That’s just the way they’re automated, as the trigger for the request is the booking date itself. They won’t question if it went ahead and if those customers came to your venue at all.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Online Reviews &#8211; The Solution</strong></h4>



<p>So how do you <strong>ensure that only people who<em> actually</em> visit your business get an automated review request</strong> after they’ve left? It’s pretty straightforward.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Trigger The Review Request via Your Guest WiFi</strong></h5>



<p>How does that work?&nbsp;</p>



<ol class="wp-block-list"><li>Their initial connection to the WiFi signifies their presence in the venue.</li><li>When they disconnect, and stay disconnected for a period of time, that’s the signal that they’ve left.</li><li>An automated system then uses this information to send a review request.</li></ol>



<p>Systems that can do this (<strong><a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">like Stampede</a></strong>) are a much more reliable way of gathering valuable customer feedback.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Get The Timing Right</strong></h5>



<p>The right timing is another advantage of this <strong>immediate post-visit review request</strong>. Customers can better recall their experience and are also more likely to leave a review straight after their visit. With automations, the timing can always be right.</p>



<h5 class="wp-block-heading"><strong>Use Text Messaging</strong></h5>



<p>Another tip to <strong>boost your reviews</strong> is having them requested not only via email but also <strong>via SMS.</strong> After all, your customers spend a good amount of time on their phones and will probably check them when they leave.&nbsp;</p>



<p>Get in touch to find out how our Guest WiFi solution can help your business to better control your online reviews. <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to one of our team now.</a></strong></p>


How to Take Back The Control of Your Online Reviews

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective way to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

Introducing Quick Campaigns

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