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With the exception of agriculture, it’s hard to think of an industry more affected by seasonal pressures than the hospitality sector. Along with the times of exceptionally high demand, surviving and even thriving during times of low demand is perhaps the <a href="https://stampede.ai/blog/top-marketing-trends-in-the-hotel-industry-for-2020/">biggest challenge facing independent hotels</a>. Often lacking the efficiencies of scale and considerable marketing budgets of the bigger chains.&nbsp;So how do you boost your hotels&#8217; occupancy? 







However, there are plenty of ways that independent hotel owners can attract more bookings all year round. Without any huge investment or having to resort to third-party travel booking websites. In fact, believe it or not, right now you are surrounded by deep wells of untapped demand. All you have to do is figure out how to uncover them. And your hotel could be filled to overflowing, seven days a week, 365 days a year!&nbsp;



Once you open your mind to the possibilities, you will see opportunities to boost occupancy in all kinds of areas. To help you, we’ll cover four different ideas in this article. Bear in mind there are many more &#8211; really, we’re only scratching the surface.&nbsp;



As an independent hotel, you are in a uniquely powerful position to forge relationships. But also take advantage of trends that would take bigger organisations years to emulate. Intrigued? Let’s dive in and explore this together!&nbsp;



<h4 class="wp-block-heading">Idea # 1 &#8211; Become a destination for Digital Nomads</h4>



We’ve written before about digital nomads. Those with in-demand skills who travel the world while working remotely, utilising just their laptops and smartphones to remain connected to their employers. This is a <a href="https://workationing.com/digital-nomad-remote-work-statistics/">trend</a> that is set to grow substantially over the years ahead. So establishing your hotel as a great place to stay and work could reap handsome rewards in years to come.&nbsp;



Of course, the beauty of these travellers for you is that they tend to be completely free of the need to follow the usual holiday patterns. They travel at any time of year, or often all year round. Making them perfect for filling your otherwise quiet times.&nbsp;



And how might you tap into this lucrative market, we hear you ask? Well, to begin with, you may already know of some regular guests who fit this description. So why not have a chat with them to find out what would make your hotel an even more attractive destination for them to visit. Recommend their contacts to visit also? Here’s a few more suggestions to get your ‘idea bulb’ flashing;



<ul><li>Could you repurpose one of your function rooms into a bright and modern co-working space? Available to non-residents to take advantage of in return for a small monthly fee? This would be bound to attract free publicity, as well as boosting your status as a destination for remote workers!</li></ul>



<ul><li>Create a dedicated page or section of your website specifically on how you cater for digital nomads. Index the page for search engine optimisation. So that this section of your website will start to get organic hits from those searching Google for ‘workations’ in your city or area.</li></ul>



<ul><li>Hundreds of social media groups dedicated to this lifestyle. Not to mention membership organisations and job boards. All of these contain opportunities for you to advertise or post links to your website offering your services. Why not kick off with a time-limited special offer just for those quoting code “Nomad” to claim?</li></ul>



<h4 class="wp-block-heading">Idea # 2 &#8211; Turn drop-in visitors into overnight stays</h4>



There is a branch laden with low-hanging fruit that many independent hotels overlook altogether in their marketing. We’re talking about the people who are right at this very moment utilising your hotel bar, cafe, or lobby area as a venue for a work meeting. A chance to catch up with a visiting friend, or just popping in for a quick meal on their way to their next destination.&nbsp;



These visitors may have never used your facilities before, or they may be regulars. But you just haven’t given them a reason to stay overnight yet! They all know exactly where you are. They know many of your facilities, and they have had a chance to experience your service. Without a shadow of a doubt, they represent a much easier prospect for you to entice to visit. Compared to someone who hasn’t visited your hotel yet.&nbsp;



And if you’re wondering how you can get the contact information of these drop-in visitors, wonder no more! <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi Marketing</a> gives your visitors the option to connect to WiFi in your hotel, and at the same time lets them opt-in to get special offers from you. Easy!&nbsp;



<h4 class="wp-block-heading">Idea # 3 &#8211; Special Offers for Senior Citizens&nbsp;</h4>



This might seem like the kind of strategy more suited to a hairdresser than an independent hotel but stay with us. Similarly to digital nomads, retired travellers are not constrained by traditional holiday seasons. Not only that, the current generation of senior citizens from all around the world are more likely to travel than any of the previous ones. With <a href="http://www.travelweekly.co.uk/articles/309398/travel-most-important-for-over-half-of-retired-people">over half</a> of the retired people citing “travel” as the most important part of their plans.&nbsp;



Even better, retired travellers stay for longer. They are <a href="https://ec.europa.eu/eurostat/statistics-explained/index.php/Tourism_trends_and_ageing">less likely</a> to make use of rented accommodation and are known to be receptive to marketing campaigns that specifically aim for their patronage. (Did you know that <a href="https://www.saga.co.uk/">Saga</a>, which specifically caters for those over 50 years of age, has over 2.7 million customers?!)&nbsp;



If all of this sounds like a good fit for your hotel, you can follow similar steps to those outlined in the Idea # 1 Digital Nomad section above to target this market. Maybe you could create a bar and a socialising area specifically for your “Silver” visitors? Again, there are membership organisations, magazines, and travel companies that specifically target this sector. All you have to do is create some offers to attract the attention of savvy senior travellers &#8211; and get them out there!&nbsp;



<h4 class="wp-block-heading">Idea # 4 &#8211; Partner up with Business Associations&nbsp;</h4>



As business travel tends to be a lot less seasonal than those on vacation. It makes sense to consider how you could position your hotel to be the ideal conference destination, or the obvious choice for employees of a particular PLC to stay overnight.&nbsp;



Again, this tends to be an area that is much overlooked by independent hotels. Perhaps you think that the big chains will always be the first choice for the busy business travellers. However, there’s no reason why that should be the case <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/">if you’re smart with your marketing</a>.&nbsp;



Study the industries in your district. Especially look out for any large companies that have headquarters, training centres, or other significant properties nearby. Don’t forget existing clients. There could be a CEO who regularly visits that could be persuaded to make your hotel the default option for all her employees.



Again, you can create a search-optimised dedicated page of your website for business travellers. Use offer codes for conferences that might be held in your city so that you win more of this passing trade. Create simple flyers that you can drop off at local companies. <a href="https://www.canva.com/">This tool</a> is a great way for even non-graphic designers to design attention-grabbing leaflets and postcards! Offering them exclusive rates in return for their patronage.&nbsp;Maybe even a free or discounted first drink in the bar?



<h4 class="wp-block-heading">Bringing it all together</h4>



We hope that these ideas have given you plenty of food for thought on how you can boost your year-round hotel occupancy. All this without having to resort to offering huge discounts via third-party resellers. If you found this article useful, why not sign up to our email newsletter so that you can be sure not to miss out on future posts?&nbsp;



Want to find out more about how WiFi marketing can further boost your hotel occupancy?



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post

How to Boost Hotel Occupancy And Direct Bookings

The popularity of order and pay solutions has grown massively over the last year. Lots of hospitality businesses looked into implementing (or already have) a similar solution at their venue.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



If you’re still swaying about adding order &amp; pay to your business, and need more advice keep reading. Our <a href="https://stampede.ai/prep-start-now/" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a> partners <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">StoreKit</a> and Pour provide a closer look into the benefits of using such a system.



Here’s a quick summary of the main points:



<h4 class="wp-block-heading" id="h-how-does-order-pay-work">How does Order &amp; Pay work?</h4>



An order and pay solution lets your customers view your digital menu, place their order and pay all from their mobile device. It, therefore, allows for a contactless and safe interaction between your customer and staff, without the need for full table service.



<h4 class="wp-block-heading" id="h-benefits-of-using-an-order-pay-solution">Benefits of using an order &amp; pay solution&nbsp;</h4>



Some might argue that an order &amp; pay app has negative impacts on your customer experience as it removes the personal service which is what the hospitality industry is all about. However, research by Pour shows quite the contrary: 82 % of customers want to have the opportunity to order through an app. Your staff will still be at your venue to welcome and serve your customers.



The main benefits for your business:



<ul>
<li>Increased sales (up to 63%) &#8211; upsell/cross-sales opportunities, promotions</li>



<li>Higher flexibility &#8211; make quick changes to your digital menu</li>



<li>Increased order accuracy</li>



<li>Improved customer experience &#8211; quicker service</li>



<li>Get data your on customers&#8217; preferences</li>



<li>Create a more branded and personalised digital experience</li>
</ul>



<h4 class="wp-block-heading" id="h-how-to-choose-the-right-system-for-your-venue">How to choose the right system for your venue?</h4>



Two main factors come into account when choosing the right order &amp; pay solution for your business.



<h4 class="wp-block-heading" id="h-1-speed-and-ease-of-use">1. Speed and ease of use</h4>



One of the main purposes of implementing an order &amp; pay solution is to help you streamline your processes and increase operational efficiency. Hence, the app has to be straightforward to use for your and your customers to avoid complaints.



In general, they come as a downloadable app or progressive web app. The latter is quicker to use as there is no need for a download and it can be used without creating an account. But keep in mind that strong customer WiFi will remove any unwanted friction from using the web app.



<h4 class="wp-block-heading" id="h-2-integration">2. Integration</h4>



Integration allows for your systems to communicate and share data. Being able to collate data from various different systems into one place is crucial. So make sure the solution you want to use integrates with your POS, accounting, inventory management etc. for that all-important single customer view.



There are many <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">other technology tools</a> that can support your successful reopening right now. <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Reach out</a> to our team for some more information and guidance to get you started.

Get More Revenue Using An Order & Pay Solution

If Holiday season is your favourite time of the year, we have good news for you.

Get ready because tomorrow we&#8217;ll introduce the Stampede Advent Calendar. Yeah, you heard right, we are bringing you 25 days full of fun content, discounts, facts and a special final prize.
Excited yet? Follow our social media channels today (<a href="https://www.facebook.com/blackbxwifi/" target="_blank" class="" rel="noopener noreferrer">Facebook</a>, <a href="http://www.twitter.com/blackbxwifi" target="_blank" class="" rel="noopener noreferrer">Twitter</a>, and <a href="https://www.linkedin.com/company/10502754/" target="_blank" class="" rel="noopener noreferrer">LinkedIn</a>) &nbsp;and don&#8217;t miss any updates. Like, share or comment the posts and you&#8217;ll automatically enter the competition to win the final surprise on Christmas day.&nbsp;
We want you to know that here at Stampede we respect all faiths, but since this is an Advent Calendar, this time things will be around Christmas (It&#8217;s not a promise but we&#8217;re thinking in fun things for Diwali, Hannukah and others, so stay tuned).
If you want to know more details about the competition, you can check out the terms and conditions&nbsp;<a href="https://hubs.ly/H09hRMd0" class="" target="_blank" rel="noopener noreferrer">here</a>, and if you have any questions please <a href="mailto:connect@stampede.ai" class="" target="_blank" rel="noopener noreferrer">contact us</a>.
So get ready for the Holiday Season by following Stampede on all of our social media platforms!&nbsp;
<a href="https://www.facebook.com/blackbxwifi/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/facebook.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=facebook&amp;utm_medium=social" alt="Stampede- Facebook logo.png" width="28" title="Stampede- Facebook logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="http://www.twitter.com/blackbxwifi" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/twitter.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=twitter&amp;utm_medium=social" alt="Stampede- Twitter logo.png" width="28" title="Stampede- Twitter logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="https://www.linkedin.com/company/10502754/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/linked.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=linkedin&amp;utm_medium=social" alt="Stampede- LinkedIn logo.png" width="28" title="Stampede- LinkedIn logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>
The countdown to Christmas starts tomorrow!!&nbsp;

The real countdown is about to begin – Welcome to the Stampede Advent Calendar

There’s a lot of talk about cutting costs these days. What better way to approach that than looking for free alternatives to some of your biggest expenses?&nbsp;



With all the free technology and website plugins out there, some must be at least semi-decent, right?



We wanted to find out more about what you don’t get with free versions, and what that might cost you in terms of customer experience and ultimately, revenue.



For this, we looked closely at 4 popular free WordPress (WP) plugins and compared the most important booking features against each other.



<h5 class="wp-block-heading" id="h-4-free-wp-booking-plugins-compared">4 Free WP Booking Plugins Compared</h5>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-table is-style-stripes"><table valign="middle"><tbody><tr valign="middle"><td class="has-text-centre" data-align="centre">Features</td><td class="has-text-valign:middle" data-valign="middle" data-align="centre">ReDi Restaurant Reservation</td><td>Five Star Restaurant Reservations</td><td>WPCafe</td><td>&nbsp;Quick Restaurant Reservations</td></tr><tr><td class="has-text-align-center" data-align="center">Number of free venues</td><td class="has-text-align-center" data-align="center">1</td><td>1</td><td>Unlimited</td><td>1</td></tr><tr><td class="has-text-align-center" data-align="center">Reservation restrictions&nbsp;(block times/days/length)</td><td class="has-text-align-center" data-align="center">X</td><td>Only for days and times</td><td>X</td><td>&nbsp;Yes</td></tr><tr><td class="has-text-align-center" data-align="center">Data Export</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">Customisable</td><td class="has-text-align-center" data-align="center">Yes</td><td>Only for the form, no custom fields</td><td>Yes</td><td>Only for the form, no custom fields</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Automated reservation confirmation</td><td class="has-text-align-center" data-align="center">Yes</td><td>Yes</td><td>Yes</td><td>Manual only</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Booking reminders</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Support</td><td class="has-text-align-center" data-align="center">Yes</td><td>Yes</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">Integrations&nbsp;</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>Yes</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Additional notes</td><td class="has-text-align-center" data-align="center">No analytics or statistics</td><td>No front end page to display bookings</td><td>No front end page to display bookings</td><td>No daily or monthly calendar view</td></tr></tbody></table></figure>



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<h5 class="wp-block-heading">7 Reasons Why Bookings Platforms Are Worth Paying For</h5>



Here are a few important things you might be missing out on by relying on a free booking platform plugin



Data access:



You often have to pay to access customer data and/or are not able to download it for further usage. This means you can’t contact customers post-visit to ask for feedback or send them offers to bring them back.



Integration with other tech tools:



If you can’t access or download customer data, an integration would at least allow you to use your data to some extent. Without any of those options, you are massively missing out on future revenue.



Limited live or backend support:



You always have to install the plugin on your website yourself, which can sometimes come with its own challenges and takes up time. Plus, not all providers offer free customer support.&nbsp;



Multi-venue:



The majority only have one venue included in their free version. Any additional venues cost extra. Same for having multiple users for your account.



Customisation:



Custom fields (i.e. dietary restrictions, extras) are vital to make your customer experience more personal. Quite often you can only choose from preselected fields, even in the paid plans.



Customer communication:



Most of them don’t allow you to send email/SMS booking reminders. This can lead to an increase in no-shows and high operational costs.



The same applies to the post-visit feedback request, which isn’t available on any free plan.&nbsp;



Automation:



Technology should make our lives easier and help us save time. Booking reminders and review requests are one of the simplest marketing automation to set up but are not included in any of the free plans.



<h5 class="wp-block-heading">Takeaway</h5>



Free booking platform plugins might satisfy some basic booking requirements. However, the money you save on the free versions often costs you more further down the line.&nbsp;



Being unable to contact customers to drive loyalty is one of the biggest issues here. Your loyal customers are the ones that bring in new customers. And with their connection, the process starts over again.&nbsp;



In this case, it is definitely worth investing in a more complete booking system. Make sure to check out our <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs/">buyer’s guide</a> including the key features you should look out for when choosing a platform.



Get more tables booked, and manage your front-of-house operations efficiently. <a href="https://calendly.com/stampedeae/stampede-demo-request">Book a demo</a> with our team to find out more about Stampede Bookings.

Are Free Booking Platform Plugins Any Good?

So we’re heading into the colder months, and those setting the regulations still talk about outdoor areas for hospitality. It seems inevitable that we’ll be getting layered up to support our favourite venues for the next while.&nbsp;



 Whilst in a riverside pub terrace in York on a chilly evening earlier this week, we got talking about how we’d be happy to see mulled wine/cider etc. on the menu already!



Speaking of winter menus for outside dining, <a href="https://www.bloomberg.com/news/articles/2020-10-21/how-chefs-are-adapting-their-menus-for-chilly-outdoor-dining" target="_blank" rel="noreferrer noopener">this might be useful.</a>



In the news, Marstons have announced a £2m investment in upgraded outdoor spaces and seating, which will provide additional capacity of around 15,000 covers.



 If you’re exploring outdoor space options for the coming months, this is a reminder to check your customer WiFi coverage in these areas. Seating which is further from the source will mean poor or no internet connection for customers.



<h2 class="wp-block-heading" id="h-hardware"> Hardware</h2>



 Our Support Team have an expert knowledge of the best systems for any setup, and are happy to provide free advice on what you might need, as well as contacts for on the ground installation. We can also arrange a site assessment for you through our partners.



<h2 class="wp-block-heading" id="h-customer-benefits"> Customer Benefits</h2>



 <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">WiFi</a> isn’t just about letting customers browse Facebook as they sip mulled wine. You can use it to push customers straight to order-and-pay apps (without QR codes), for <a href="https://stampede.ai/how-it-works/hospitality-reopening/" target="_blank" rel="noreferrer noopener">Track and Trace</a>, to monitor footfall and occupancy and more.



 It’s the gateway to better customer experiences in many ways.



 For your business, it’s the easiest way to boost the size of your mailing list, just in time to <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">promote</a> your Christmas specials and offers.



 We’re here to help you, with WiFi setup questions or the customer experience, by <a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">phone</a>, <a href="mailto:contact@stampede.ai?subject=Outdoor%20WiFi&amp;body=Got%20a%20question%20about%20outdoor%20WiFi%3F" target="_blank" rel="noreferrer noopener">email</a> or <a href="stampede.ai" target="_blank" rel="noreferrer noopener">live chat</a>.

Keep The Outdoor Connected

Is it time to update your restaurant’s Instagram profile? Because if you don&#8217;t have a picture of something with mashed avocado on it, it&#8217;s already out of date. Hard but true. But how can you achieve this by also making positive use of your Guest WiFi?







Sure, we know you’re busy. You’re trying to run a restaurant, after all. But did you know that an out of date or just plain shoddy Instagram profile for your restaurant could be driving away customers? 



<a href="https://www.independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html">According to a study done by the Italian chain Zizzi</a>, a full 30% of millennials, that highly coveted 18-35-year-old age bracket, say that they would avoid a restaurant if their Instagram presence was lacking.



Don’t despair, even if you’re a total failure at social media, there’s still hope for you. And that hope is coming at you in little doughnut-shaped radio waves. We’re talking about the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi </a>you most likely have in your restaurant (WiFi broadcasts in ring-shaped waves &#8211; there&#8217;s your WiFi trivia for the day!).



You know &#8211; the WiFi that your customers love and you are probably giving away for free. What we’re talking about is asking your customers for just a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">little bit of data</a>, as simple as just an email address, in order to access your restaurant WiFi and, in turn, <a href="https://medium.com/@marketing_37146/how-to-increase-social-media-engagement-125d48782702">boost that sad Instagram</a> profile.



So are you ready to rock your Instagram? Here&#8217;s how to get started!



<h4 class="wp-block-heading">STEP ONE: USE A CAPTIVE PORTAL</h4>



A captive portal refers to a method of asking your guests to log in through a web page first in order to access your WiFi. Instead of a hastily scrawled password on a chalkboard above the bar, your guests simply enter their email address in order to connect. Once they’ve verified their email address, they’ll have access to fast, safe and secure WiFi. But it doesn’t stop there.



When prompted to log in to your WiFi, your customer will see your branding on the splash screen, ensuring that you’re staying first and foremost in their minds. Another cool feature of the captive portal is the power of data. In addition to their email address, you can ask your customers for information like postcode, age, and gender. 



With Stampede, you can take this a step further and ask your own custom questions &#8211; the perfect way to do a quick poll on new menu items or offerings. So what is your favourite drink?



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="600" height="400" src="https://stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png" alt="" class="wp-image-10666" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-300x200.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-150x100.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-592x395.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-90x60.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-135x90.png 135w" sizes="(max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
<a href="https://stampede.ai/resources/branded-experience/">Learn more about the importance of a branded customer experience </a>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">STEP TWO: USE THAT DATA</h4>



Ok, so you’ve broken down, gotten some captive portal software and now you’ve got a pile of interesting customer data. So what to do with it? 



Got an email list? How about exporting all those customer emails addresses you captured on your fancy new portal into your email list software? 



Don’t have an email list? Now you do! Thinking of opening a new branch of your business? Check the postcode data you’ve collected to see where your customers are coming from.



In addition, the data you’re asking your customers for, a good captive portal solution will also provide you with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">statistics</a> on time of day, length of visit and the devices used. What do you do with this? Good question. Let&#8217;s say you notice that you’ve got more people signing in from laptops rather than mobile devices, maybe it’s time to think about adding some under-seat plugs for the use of your customers.



<h4 class="wp-block-heading">STEP THREE: GET THAT INSTAGRAM LOOKING GOOD</h4>



How is captive portal WiFi going to help your sorry Instagram account? Right, follow along here. That’s where <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">automated marketing</a> comes into play. 



Your customer enters your restaurant and sits down to your signature poached egg on toast &#8211; now featuring smashed avocado. The customer’s food arrives, and, of course, it looks fantastic and they want to preserve the moment in pictures. They pull out their phone to connect to the WiFi where they’re immediately presented with your brand and logo on the spiffy captive portal screen. After entering their email, they sign in to the WiFi, snap their picture and carry on with the meal.



Here comes the automated part. Minutes after leaving your venue, the customer gets an SMS or email from you, asking them if they’re <a href="https://stampede.ai/reviews/">enjoying their dining experience</a>, and if they’d be happy to share any photos they take on social media. In other words, you&#8217;ve combined boosting your Instagram with your Guest WiFi.



Whoa! Who’s going to say no to that? Your customer, who’s had their mashed avocado cravings fulfilled, naturally, posts their photo to your Instagram page. In one fell swoop we’ve solved three problems: your customer got access to awesome WiFi, they have a fantastic dining experience, and your Instagram account is happy again.



<h4 class="wp-block-heading">NOT USING GUEST WIFI?</h4>



If, by some small chance, you&#8217;re NOT using a captive portal WiFi solution in your restaurant, pub or hospitality business and now you&#8217;re ready to start, why not give Stampede a try? We offer a free, no-obligation trial with simple integration. You&#8217;ll be up and running in no time.



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You&#8217;ll soon have more mashed avocado pictures than you know what to do with&#8230;



Check out our <a href="https://www.instagram.com/stampede_ig/">Instagram</a> as well to get some inspiration.



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Rock Your Restaurant with WiFi and Instagram

Feature Update – Improved campaigns, reporting and imports

Improving Conversion Rates in Marketing

Stampede Updates – July 2017

No doubt, digital tools have provided something of a lifeline for many hospitality businesses in recent years. Those tools come with valuable data that can be used to&nbsp;create a better and more personalised customer experience.



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However, many still argue that shifting too many interactions toward digital will diminish the overall customer experience. Making things impersonal when hospitality thrives from human interaction.



Over the next few weeks, we will tackle this common myth. Come with us as we explore&nbsp;how you can use data to wow your customers&nbsp;and create a personalised experience using marketing campaigns.



<h5 class="wp-block-heading" id="h-the-personalised-marketing-recipe">The Personalised Marketing Recipe</h5>



For this, we’ve built a&nbsp;simple 5 ingredient success recipe&nbsp;that you can follow.



To start, we will use the example of a birthday campaign.



<h5 class="wp-block-heading">1) The Data</h5>



First off, what&nbsp;data do you need and where do you get it from?



For our example, you’d need to capture:



<ul><li>Your customers’ date of birth</li><li>Their email or phone number</li><li>Their first name (at least)</li></ul>



This can be done through your WiFi sign-in, webform, booking platform, etc.



<h5 class="wp-block-heading">2) The Trigger Event</h5>



The second ingredient is the trigger that sends your personalised email/SMS campaign.&nbsp;



In our scenario, the trigger event would be time-based, using the customer’s date of birth. E.g. when customer birthday is 3 weeks away &#8211; send the birthday campaign.



Time-saving tip&nbsp;&#8211; Most often you can&nbsp;automate these campaigns, so they will send by themselves. This is ideal for this birthday example.



<h5 class="wp-block-heading">3) The Messaging</h5>



Messaging is the important bit. It is all about the personal touch here, so include your&nbsp;customers’ names&nbsp;in your campaign and acknowledge their upcoming birthday.



<h5 class="wp-block-heading">4) The Offer</h5>



The goal here is to&nbsp;further entice your customers to come back. Birthday bookings are generally larger and more lucrative too.



This is how your personalised marketing campaign could look like combining the message and offer:



<a href="https://stampede.ai/blog/how-to-create-email-subject-lines-that-increase-open-rates/">Subject line</a> &#8211; [Name] It’s your birthday soon &#8211; we want to celebrate with you!



 Hey [name],



Have you made any plans for your birthday yet?



Why not celebrate your special day with us and make it a day to remember. No matter if you want to book a table for two or host a party, we’ve got you covered.&nbsp;



On top of that, we will treat you with a % discount.&nbsp;



Let’s celebrate &#8211; Book now



<h5 class="wp-block-heading">5) The Outcome</h5>



So, what can you expect to see as a result of those personalised marketing campaigns?&nbsp;



First off, you will get a&nbsp;returning customer&nbsp;that will eventually turn into a loyal one. Second, they will&nbsp;spread the word and bring in even more customers.



In our birthday example, if you can create a memorable experience, you’re not only satisfying your customer but also have the chance to win potential new customers. And they themselves will talk about the experience they have and share it on their socials.



Oh, and with their data, like birth date, this whole process starts over again, and again.



Keep an eye out for our next email to find out how you can apply our personalised marketing recipe to&nbsp;win back lost customers.&nbsp;



Need help segmenting your data for personalised email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

A 5 Step Recipe That Creates Profitable, Personalised Marketing [Part 1]

Deck the halls &#8211; or rather&nbsp;deck your digital assets&nbsp;&#8211; in time for the holiday season. You want your customers to feel excited and get them into the right mood early on. People will be keen this year, but with competition being fierce, you need your digital assets to stand out to highlight your seasonal marketing offers.



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 But where do you start? First and foremost,&nbsp;get your familiar branding aligned with recognisable festive themes. There’s some easy but highly effective things you can do with your assets that won’t take up much of your time or require any advanced design skills.



<h4 class="wp-block-heading" id="h-seasonal-marketing-elements-images">Seasonal marketing elements &amp; images</h4>



Seasonal elements, illustrations and images&nbsp;are probably the quickest way to spread some festive cheer around.



Swap some of your images on your website with seasonal ones. You can reuse images from your previous festive seasons here or use stock imagery.



Include holiday-themed elements in your social media posts and in your emails. You can create your own&nbsp;festive template&nbsp;that you can reuse for all your assets (including your menu) to keep them uniform. Or to save some time, use ready-made ones. There’s a wide range to choose from online (e.g. template ideas for&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/search/templates?q=winter%20season" target="_blank">Winter</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/search/templates?q=holiday%20season" target="_blank">Holiday season</a>).



You can add some&nbsp;Christmas ornaments to your logo, the Santa hat is probably the most featured one around this time of the year. Profile frames and seasonal filters are also great for your socials.



Last, use a&nbsp;festive font&nbsp;for your offers and on your menu. Here’s some fonts ideas:&nbsp;



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/10/Social-Media-Posts-2-14-2-1.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xNC0yLTEtMTAyNHg1NzkucG5n" alt="" class="wp-image-20636"/></a></figure>



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<h4 class="wp-block-heading">Seasonal marketing colour schemes</h4>



Seasonal colours make your holiday marketing instantly recognisable. Dark red, pine green and snow white are typical colours associated with Christmas, so are metallic ones (tip &#8211; take them from our email header image).



As a rule of thumb,&nbsp;keep your brand colours as a basis&nbsp;and use any seasonal ones as your background or text colours. Don’t overdo it, it’s more about sprinkling it over than going full-on.&nbsp;



What to keep in mind when picking your colour schemes:



<ul><li>Look for a colour palette that compliments your brand colours</li><li>Find pre-made colour palettes on platforms such as&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/colors/color-palettes/" target="_blank">Canva</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.shutterstock.com/blog/free-seasonal-color-palettes" target="_blank">Shutterstock</a></li><li>Look for brands with similar colours and get inspired from what they’re doing</li><li>Pick around 3 seasonal colours you want to use throughout your assets</li><li>Pick colour shades used in the images</li><li>Use web browser extensions (e.g.&nbsp;<a rel="noreferrer noopener" href="https://chrome.google.com/webstore/detail/colorpick-eyedropper/ohcpnigalekghcmgcdcenkpelffpdolg?hl=en" target="_blank">Color Pick</a>) to get the&nbsp;<a rel="noreferrer noopener" href="https://marketing.istockphoto.com/blog/hex-colors-guide/" target="_blank">hex code</a>&nbsp;from colours you’ve spotted to use in emails and designs</li></ul>



<h4 class="wp-block-heading">Seasonal marketing messaging</h4>



The last bit to sort out for your seasonal content is the messaging.



Help customers (and the search engines) find you for the right reasons this season. Add&nbsp;festive keywords&nbsp;in the right places on your website such as ‘Christmas Menu’, ‘Christmas Events’, ‘Christmas Office Party’.



And why not come up with your&nbsp;own branded, festive hashtag, e.g. &#8216;#[Company]XmasVibes&#8217;, to spread the word about your offers further on your socials.



<a rel="noreferrer noopener" href="https://www.countryliving.com/life/a23477600/christmas-puns/" target="_blank">Seasonal puns</a>&nbsp;are always great fun. You can use them to spruce up (see what we did there?) your email subject lines: ‘Treat yo&#8217;elf this Christmas and book your table now.’, your post captions and your call-to-actions.



 Need a hand with promoting your festive season offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with one of our team. We also have some festive templates available for you.

A Festive Checklist to Spruce Up Your Seasonal Marketing

Spooky times are creeping up at the end of this month, time to ramp up your&nbsp;Halloween marketing.



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We’ve come up with a bunch of promotional ideas to get you started and secure you some extra sales.



<h5 class="wp-block-heading" id="h-1-halloween-email-campaign">1) Halloween Email Campaign</h5>



Highlight what you’ve planned this year and why customers shouldn’t miss out. Give them a&nbsp;sneak peek&nbsp;with some enticing images and menu previews.



Push them towards booking early on &#8211;&nbsp;‘limited availability &#8211; book now to secure your spot’.



Content ideas for your email:



<ul><li>Trick or Treat your customers &#8211; offers/deals</li><li>Planned events for kids and grown-ups</li><li>Menu &amp; drink specials</li><li>Include links to your socials for more Halloween content</li><li>Various booking call-to-actions</li></ul>



Time-saving tip:&nbsp;Stampede users can access the Halloween template from their account.



<h5 class="wp-block-heading">2) Halloween Social Media Ideas</h5>



Seasonal events are great to&nbsp;give your accounts a little boost&nbsp;and put your brand forefront.&nbsp;



Here are some post inspirations:



<ul><li>Dress up competition &#8211; couples, families, pet</li><li>Take your&nbsp;<a href="https://www.countryliving.com/diy-crafts/g279/pumpkin-carving-ideas/" target="_blank" rel="noreferrer noopener">pumpkin carving</a>&nbsp;to the next level (#SquashGoals)</li><li>Share homemade&nbsp;<a href="https://www.countryliving.com/food-drinks/g1194/halloween-treats/" target="_blank" rel="noreferrer noopener">baking&nbsp;</a>treat ideas</li><li>What’s your favourite scary movie?</li><li>Trick or treat poll &#8211; which sweet do you go for?</li><li>Caption this &#8211;&nbsp;<a href="https://www.countryliving.com/life/a23012541/halloween-puns-funny-cute/" target="_blank" rel="noreferrer noopener">halloween puns</a></li><li>Competition &#8211; find the hidden pumpkin on our website to win or how many ghosts can you spot on our website?</li></ul>



Find some best-performing Halloween hashtags&nbsp;<a href="http://best-hashtags.com/hashtag/halloween/" target="_blank" rel="noreferrer noopener">here</a>.



<h5 class="wp-block-heading">3) Halloween In-venue Ideas</h5>



You can go full-on with a themed party or just focus on some smaller events. Nevertheless, customers love to share their experiences on their socials, so keep&nbsp;“TikTok-ability”&nbsp;in mind!



<ul><li>Host a theme party &#8211; mad hatters tea party, dinner in the dark,&nbsp;<a href="https://www.countryliving.com/food-drinks/g2640/halloween-cocktails/" target="_blank" rel="noreferrer noopener">spooky cocktail party</a></li><li>Host a Halloween-themed&nbsp;<a href="https://www.countryliving.com/life/g37154795/halloween-facts/" target="_blank" rel="noreferrer noopener">pub quiz</a></li><li>Install a spooky or pumpkin patch photo wall</li><li>Run a pumpkin carving competition for kids</li><li><a href="https://www.womansday.com/life/g40290350/halloween-bingo-cards/" target="_blank" rel="noreferrer noopener">Halloween bingo</a>&nbsp;for kids &#8211; can you spot the items in our venue?</li><li>Halloweenise your food &amp; drinks menu</li><li>For takeaway or delivery: sneak a nasty little surprise into the box</li></ul>



<h5 class="wp-block-heading">Bonus: what&#8217;s trending this year</h5>



<ul><li>Offer a selection of&nbsp;<a href="https://www.bbcgoodfood.com/recipes/collection/halloween-mocktail-recipes" target="_blank" rel="noreferrer noopener">non-alcoholic beverages</a></li><li>Eye-catching&nbsp;<a href="https://www.cosmopolitan.com/food-cocktails/g40671448/halloween-snack-ideas/" target="_blank" rel="noreferrer noopener">snack ideas</a></li><li>Get crafty with some easy&nbsp;<a href="https://www.oprahdaily.com/life/g28190402/diy-halloween-decorations/" target="_blank" rel="noreferrer noopener">DIY&nbsp;</a>decoration ideas for your venue</li><li>Stand out from the crowd and get some costume&nbsp;<a href="https://www.allure.com/gallery/unique-halloween-costume-ideas" target="_blank" rel="noreferrer noopener">inspiration</a>&nbsp;from Harry Styles, Bridgerton and Stranger Things</li><li>Try something different &#8211; a Mexican-inspired&nbsp;<a href="https://www.tasteofhome.com/collection/how-to-throw-a-day-of-the-dead-party/" target="_blank" rel="noreferrer noopener">“Day of the Dead” party</a></li></ul>



Need a hand with promoting your Halloween marketing?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

Easy Halloween Marketing Ideas To Attract More Customers

Did you know that Guest WiFi and Reviews are interconnected? And that you can use the first to boost the second?







It comes as no surprise that great guest review scores are one of the main factors for your business’s financial success. One the other hand, it also doesn&#8217;t require much to understand the possible negative impact low star reviews can have on your business.&nbsp;



Guests score you on a number of factors, such as the level of service and the quality of products you provide. It is, in essence, a grade of the customer experience at your business.



So just imagine. The service is great, the staff are friendly and knowledgeable, the venue is fantastic and the food and drinks…to die for! Imagine letting all that goodwill evaporate when your guests can’t access the WiFi.



Now you may think that will not influence their experience as 4G is widely available,&nbsp;however, 86% of tablets require WiFi, not 4G for internet connection. Recent surveys have shown that 75% of respondents reported that a good WiFi experience would influence them returning to a venue and therefore has an impact on their reviews. 



There are some easy steps you can take to improve the guest WiFi experience and the review score of your business.&nbsp;



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<h4 class="wp-block-heading">Welcome Your Customers</h4>



A WiFi welcome page that is branded for your venue is a great way to welcome guests and to further advertise your business. It is also a way for you to ask customers&nbsp;information about themselves in exchange for free WiFi. This simple method is a brilliant way of getting more back from your WiFi, as well as offering a reliable connection for your guests.



Another step further, if you operate a <a href="https://stampede.ai/blog/the-advantages-of-managed-wifi-for-your-hospitality-chain/">hospitality chain.</a> You are able to create a uniform brand experience allover your venues. So that your customers recognise your brand wherever they go. 



<h4 class="wp-block-heading">Welcome Them Back</h4>



In every business the key to success is offering a product that people want to come back for, again and again. Once your guests return to your venue, they do not have to enter any information to connect to WiFi. They will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">seamlessly connect</a> just as they would at home, and why not welcome them with a &#8216;welcome back&#8217; email? And why not share this experience in a positive review?



That&#8217;s now possible with our <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Marketing Automation Feature. </a>



<h4 class="wp-block-heading">Know Your Guests</h4>



As well as giving your customers a fantastic experience, wouldn’t it be great if your&nbsp;WiFi could give you, the business owner, something in return apart from positive reviews? With a good Guest WiFi solution, you can now know how often guests return, which days/times they return, how long they stay and much more. Very valuable <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> for the savvy business owner.



Using these insights, you could then create special campaigns. Say you&#8217;ve identified a quieter time during the week, so why not send out special offers (2-4-1) to boost them?



<h4 class="wp-block-heading">Keep the Conversation Going</h4>



So your review scores are increasing and you have a growing, happy and loyal customer base, that you know quite a lot about. The information obtained can be used to spread brand awareness with your customers and give “<a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">calls to action</a>” through loyalty programs, special offers &amp; discounts.



So, why not invest in great Guest WiFi system to make your customers happy, increase your review scores and use fantastic marketing tools to keep <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">them coming back?</a>



<h4 class="wp-block-heading">Increasing your <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Online Reviews</a></h4>



If all the above is not enough for you and you still want to get more reviews from your WiFi. Why not try out our reviews feature?



With this, you are able to automatically ask your customers for a review once they&#8217;ve left your venue. In a round-robin-like system, these reviews will be evenly distributed to your TripAdvisor, Google and Facebook. 



But this is not the best part of the feature. <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Negative reviews</a> often cannot be prevented, even if you gave your best. So, everything below 4 stars will go to a hosted form only you have access to. This allows you to get in touch with the customer and take any counteractions to turn a negative experience into a positive one.



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<div class="wp-block-media-text" style="grid-template-columns:36% auto"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="600" height="600" src="https://stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png" alt="" class="wp-image-12864" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-90x90.png 90w" sizes="(max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
Want to Take Full Control Over Your Reviews?



_______________



<a href="https://stampede.ai/reviews/">Check out our reviews tool</a>
</div></div>



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Got curious? Do you want to see all this in action? Get in touch with us now.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

How WiFi Can Help Boost Guest Reviews Of Your Venue

It’s now been just over a week since the U.K. government set lock-down in place to prevent coronavirus spread. At Stampede we were already fully stuck in our work from home setup and up to speed again. We were really thankful to be able to do this. It allowed us to get on with some really important projects quickly.



Here’s a roundup of what we’ve been doing to help out our customers and the sector overall:



<ul><li>Built and launched a <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">free digital gift card</a> generator</li><li>Made the Marketing features free to all</li><li>Built a database CSV import system for Marketing</li><li>Designed and added multiple new email marketing templates</li></ul>



<h2 class="wp-block-heading">Free Digital Gift Card</h2>



Something we’d had in the pipeline for a while, but seeing the immediate need for pay-it-forward systems as lock-down commenced meant we brought this to the top of the pile.



In roughly 3 days our product team pulled it all together and we had a working <a href="https://product.stampede.ai/gifting">digital gift card system</a> for anyone to use, for free.



Interest is already picking up and feedback from users so far has been positive. We look forward to seeing this getting plenty of use.



We’re now adding extra functionality and polish to the system but anyone can start using it right away



<h2 class="wp-block-heading">Marketing For Free</h2>



There were two stages to this decision. First &#8211; we wanted to make sure any and all businesses using Stampede had an easy way to talk to their customers and give them critical updates. And so, <a href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> is now available to everyone regardless of their plan.



Second &#8211; if it was free for all customers, there’s no reason it shouldn’t be free to other businesses like them. They needed to send critical updates too and we wanted to help with what we can.



This pushed us to:



<h2 class="wp-block-heading">Database Upload with CSV</h2>



It was a necessary addition to make sure businesses could make full use of the Marketing features. Like Gift Cards it was moved up to highest priority for the product team.



This is live now too, enabling any business with a CSV database of their customers to upload to Stampede and start sending emails.



<h2 class="wp-block-heading">New Email Templates&nbsp;</h2>



After seeing what sorts of activities our customers were turning to in order to keep operating, our marketing success team built some brand new email templates inside the Stampede Marketing system. 



To help businesses promote these new activities faster there’s now a template for “We Deliver” with logos of popular delivery apps included; “Takeaway Available” for those offering takeaway; and “Gift Cards” to help promote the new digital gift cards businesses would set up, also within Stampede. 



As part of the Marketing feature, these are all free to use as part of the updates covered above. 



It’s been a fairly hectic week (and a bit) for everyone but as time marches on we hope that the new activities and processes become the new norm for people, and the businesses are able to find their feet in new and successful ways.



If you&#8217;re not an existing Stampede user you can sign up for access to Gift Cards and Marketing <a href="https://signup.stampede.ai/?source=marketing">HERE</a>.

Weekly update from Stampede featuring Gift Cards and Marketing

Last Week at Stampede

You run a business and you like to think you know your customers &#8211; but do you really?

Sure, you probably know your audience demographic breakdowns and probably some of your peak times, but are you doing anything with this information other than plugging it into a spreadsheet and playing with pivot tables? (not that there&#8217;s anything wrong with that &#8211; we love pivot tables).
<h3>Automatic WiFi Marketing to Your Customers</h3>
But instead of just letting that data sit in cells, here&#8217;s an example of how you could be using it to reach out to your customers.  How about sending an email or SMS message to your customers on their birthday, enticing them with a free drink or starter? Who could resist? And &#8211; since it&#8217;s a birthday &#8211; naturally they&#8217;ll be bringing along their friends as well. More people = more orders = more business for you.<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Marketing" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/wifi-marketing.jpg" alt="Stampede Marketing" width="320" data-constrained="true" />
Even better &#8211; what if all this was done automatically?
And &#8211; hold on &#8211; we&#8217;re not done yet &#8211; what about if you were then able to add your customers email to your marketing list (automatically, of course) so that you could continue to send them promotions and specials in the future.
<a href="https://www.stampede.ai/how-it-works#marketing">All that marketing power</a> &#8211; and more &#8211; is ready and waiting for you just inside the Stampede Connect dashboard. And getting started with WiFi marketing in Stampede is even easier than you think.
<h3>WiFi Marketing with Stampede</h3>
Just take a look at this short video that shows you &#8211; in two minutes, believe it or not, how you can setup Stampede to automagically send your customers an SMS message the first time they connect.
<iframe loading="lazy" src="https://www.youtube.com/embed/uX-Vy3m0dcg?rel=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Pretty darn easy, right?
So what are you waiting for? <a href="https://connect.stampede.ai">Login to your Connect dashboard</a> so you can get started right away. And if you&#8217;re not using Stampede yet (we won&#8217;t judge), sign up for a <a href="https://www.stampede.ai/get-started">FREE trial</a> so you can see how you can start laser targeting your customers.
How are you using Stampede with your business? Feel free to leave a comment below. Also, be sure to <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w">subscribe to our YouTube channel</a> so you get notified of the latest videos and if you&#8217;ve got something you want to see us do a video demo or explainer for &#8211; be sure to drop us a line.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing and Your Business: More Than Pivot Tables

<h4 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-boost-your-revenue-with-customer-loyalty">Get the knowledge you need to boost your revenue with customer loyalty</h4>



Loyal customers spend up to 67 % more than new customers and present a great opportunity to increase revenue in your hospitality business.



Download your free eBook&nbsp;to start unlocking more revenue.



Featuring 7 unique industry examples, a breakdown of the different types of loyalty programs and detailed tips on how to run a simple, but effective stamp card program.

8 Tactics to Increase Customer Spend

There’s no doubt that the hospitality industry is going through a bit of a digital revolution. Data collection is high on the list, for obvious reasons, but what else can be done with a customer database?&nbsp;



One of the best ways to make a customer database generate extra revenue is with emails. And the primary email we recommend is always the newsletter.&nbsp;



Here’s our top tips to making a fantastic newsletter:



<ul><li>Consistent branding. Make sure it has the same logo and colours as they appear on your website and any other branded materials. It builds recognition and trust in your digital communications. </li><li>Consistent timing. Sending the newsletter on a specific day of the week or month gives you a schedule to keep to, and regularity will improve the number of customers opening and reading the email.&nbsp; </li><li>Make it visual. Use a mixture of images and short pieces of text to cover a variety of topics. For the layout, think like a newspaper with different columns and sections.&nbsp; </li><li>Give the audience stories, not just offers. Everyone has offers, but your business has it&#8217;s own tales to tell. Keep customers interested with topics such as:<ul><li>Stories from behind the scenes</li><li>New menu items and their design process.</li><li>New staff members</li><li>The latest news from any charities or local sports teams that you’re involved with.</li></ul></li></ul>



A quick final note: make sure you have an <a href="https://stampede.ai/blog/can-you-market-to-track-and-trace-customers/" target="_blank" rel="noreferrer noopener">opted-in list of contacts</a> before sending newsletters.



 A regular email newsletter is the gateway to increased customer interaction.&nbsp;



As a routine part of your advertising and marketing it will deliver more repeat bookings and covers as it builds loyalty to your business and keeps you at the front of customers&#8217; minds.



 To learn more about emails, newsletters and how they can deliver more revenue, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Newsletters Are The Foundation

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dcambium|title:Free%20Cambium%20Captive%20Portal%20Trial|target:_blank&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start your free trial now.&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dtplink||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Cambium cnMaestro with your clients or venues?[/fildisi_callout][/vc_column][/vc_row]

Cambium cnMaestro

If you’re a hospitality operator looking to keep your guests engaged and loyal, personalised marketing is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">(CRM) strategy</a>: their CRM platform.



In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter">What is personalised marketing and why does it matter?</h2>



Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences">80% of customers are more likely to make a purchase from personalised marketing</a>.&nbsp;



The approach involves combining data insights with creative messaging and personalised content to create the ultimate customer experience.



By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;



<h2 class="wp-block-heading">How to get started with personalised email &amp; SMS campaigns using your CRM</h2>



If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;



The data from your CRM builds the foundation for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;



Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;



<h4 class="wp-block-heading">Build a holistic customer profile</h4>



Creating a comprehensive customer profile in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to collate all data sources in your CRM system to gain a full picture of the customer journey.&nbsp;



In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings">table booking platform</a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.



<h4 class="wp-block-heading">Create segments</h4>



To effectively reach and engage your target audience hospitality marketers need to create marketing segments within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;



By understanding the unique characteristics and needs of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;



Additionally, businesses should make use of a CRM’s tagging feature. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.



<h4 class="wp-block-heading">Set up automation</h4>



Marketing automation is one of the most valuable CRM features for hospitality operators.



With the ability to trigger email and SMS campaigns based on certain customer behaviour and interaction, businesses can create personalised messages that really engage with their audience.



For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/">birthday email can generate 342% higher revenue </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;



One big benefit is that this CRM automation saves valuable time for staff as once set up, they run automatically.



<h2 class="wp-block-heading">How other hospitality venues have successfully used personalised marketing</h2>



One of our customers, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a>, has saved 2 hours per week on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.



Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel">The Coal Exchange Hotel</a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over £900 return visit revenue.



<h2 class="wp-block-heading">Summary</h2>



Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;



The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;



As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing">email and SMS marketing</a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.

How To Create Personalised Marketing Campaigns With Your CRM

In case you haven&#8217;t heard, <a class="" href="https://www.android.com/versions/oreo-8-0/">this week Android released Oreo, the latest version of their operating system</a> (Version 8.0 for those of you keeping score at home).
The new version of the world&#8217;s most popular operating system introduces a number of visual tweaks to make phone and tablet displays smoother and more fluid and some behind the scenes updates to keep Android devices running at peak performance.

One of these new features is the ability to turn on WiFi when close to a known access point. This will be a lifesaver for device battery life. Sure, you could just turn the WiFi on and off on your Android as you go about your daily life. But that&#8217;s kind of a pain. And how about those times you&#8217;ve turned off your WiFi to save battery power, then, when you think you&#8217;ve connected to <a href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your favourite Cafe or Pub</a>, wind up using a month&#8217;s worth of data streaming the <a href="http://www.digitalspy.com/tv/game-of-thrones/feature/a795227/game-of-thrones-incredible-easter-eggs-you-might-have-missed/">latest GoT episode</a> because you thought you were connected to the free WiFi.
And let&#8217;s not forget about security &#8211; keeping your WiFi off when you don&#8217;t need it is one of the best ways of keeping your beloved phone or tablet protected from the <a href="https://www.stampede.ai/blog/articles/data-comprimised-wifi-pineapple">hackers who love to spy on unsecured public networks</a>.
Like we said &#8211; a lifesaver.
Here&#8217;s the way it works: each time you connect to WiFi, Android will remember the location (provided you have location services enabled, of course). Every time you return to that known location, Android will automagically turn on the WiFi and connect you to the network.
<h3>Enabling Automatic Wifi in Android Oreo</h3>
Right &#8211; enough with the pregame show &#8211; here&#8217;s how to turn on this nifty feature in Android:
<ol>
<li>Open Settings</li>
<li>Tap on Network &amp; Internet</li>
<li>Select the WiFi Connection where you want to enable an automatic connection</li>
<li>Select WiFi Preferences from the bottom of the screen</li>
<li>Enable &#8220;Turn on WiFi Automatically&#8221;</li>
</ol>
That&#8217;s it!
<h3>Need More Cookie?</h3>
Like we were saying &#8211; automatic WiFi connections are just the tip of the iceberg of new features in Oreo. There&#8217;s also improved Picture-in-Picture, built in Google Fonts, and improved second screen displays.
But don&#8217;t just take our word for it. Here&#8217;s a quick roundup of some of the other cool new features:
<iframe loading="lazy" src="https://www.youtube.com/embed/Fn57JS9WnAQ?rel=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
What are some of the favourite features you&#8217;ve discovered in Oreo? Feel free to leave a comment below!
<h3>Get Connected</h3>
And if you&#8217;re running a pub, restaurant or other retail business, and you&#8217;re looking to provide awesome Wifi for your customers to connect their Android (and iPhones and tablets and&#8230;.you get the idea), why not give us a shot?
We integrate with most leading Wifi manufacturers like Cisco, Unifi and more and setup is a breeze.
What are you waiting for?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Save Your Battery By Enabling Automatic WiFi Connections in Android Oreo

Gift card sales have skyrocketed over the past years with customers being keen to support their local businesses. Though,&nbsp;how many of your sold gift cards have actually been redeemed yet? Fact is,&nbsp;<a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/" target="_blank" rel="noreferrer noopener">customers spend up to 72% more than the actual value of the card when they redeem it</a>. 



<hr class="wp-block-separator"/>



Time to unlock your hidden revenue with a personalised gift card reminder campaign using our simple 5 step recipe.



<h5 class="wp-block-heading">1) The Data</h5>



For this campaign, you need to access your&nbsp;gift cards buyer data. The data should include the purchase date and gift card status, i.e. redeemed or unredeemed.&nbsp;



<h5 class="wp-block-heading">2) The Trigger Event</h5>



Now segment your data into customers&nbsp;who have purchased a gift card but have not redeemed&nbsp;it yet.&nbsp;



If your gift cards come with an expiration date you can use this as a trigger event, e.g. set up an automated reminder campaign for the month before.&nbsp;



Otherwise, you can choose the timeframe that works best for you. Ideally, you would run this sort of campaign during quieter times to further boost bookings.



<h5 class="wp-block-heading">3) The Messaging</h5>



Your gift card reminder message should go straight to the point.&nbsp;Keep it simple with a strong call-to-action&nbsp;at the end. Also, use your subject line to tell your customers what your email is about to increase your open rates.



<h5 class="wp-block-heading">4) The Offer</h5>



There’s no need for an additional offer in your campaign.&nbsp;



However, you can use your customers’ attention to&nbsp;promote certain events&nbsp;or&nbsp;fill in for last-minute cancellations&nbsp;with a prompt to book quickly due to limited availability.



Here&#8217;s how your gift card reminder email could look like:



Subject line &#8211; [Name] have you redeemed your gift card for [company] yet?



Don’t forget to pay us a visit and redeem your gift card!



Why not come by this weekend? We’ve got [event] coming up and only limited space available. So better be quick!



Book Your Space Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



You certainly don’t want to miss out on all this&nbsp;additional revenue&nbsp;coming with your gift card redemptions. So, keep on top of your gift card sales and make sure customers redeem them in time.&nbsp;



Besides, for many gift card holders this might be the first time at your venue. This is your chance to exceed their expectations and turn them into repeat customers.



Be sure to keep an eye out for our next part of this series on how you turn customers into regulars across all your venues.



Take your&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/#gifting" target="_blank" rel="noreferrer noopener">gift cards</a>&nbsp;to the next level and go digital.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team to find out more.

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.



One of the best solutions that could help with all these goals is having a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> in place.



CRMs can vastly improve marketing efficiency by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.



In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants">Understanding How a CRM System Can Help Increase Revenue for Restaurants</h2>



Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.



By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">collect and consolidate customer data </a>in one place to gain a comprehensive understanding of their clientele. This allows them to grow a customer profile by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better tailor experiences to the needs and preferences of individual guests.



Additionally, a restaurant CRM solution allows for data-driven decision-making, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.



By automating and streamlining many operational tasks, a CRM also frees up staff time. This allows them to focus on providing exceptional customer experiences.



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system">Identifying and Segmenting Your Audience with a CRM System</h2>



As a restaurant owner, identifying and segmenting your audience is crucial for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.



You can create segments based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.



Additionally, you can combine data from different sources, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system">Benefits of Personalised Marketing Through a CRM System</h2>



When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.



Once you’ve segmented your data, you can tailor your marketing efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.



As a result, you can grow a loyal customer base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.



This means that you can increase repeat visits, boost customer spending and ultimately grow your restaurant business.



Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Overall, the benefits of using a <a href="https://stampede.ai/amaze">restaurant CRM system</a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.



By leveraging the insights provided by a reliable CRM system, restaurateurs are able to create long-term relationships with customers while optimising their digital marketing strategies.&nbsp;



Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.

How Restaurants Benefit From A CRM System

Our mobiles have become so close to us that we now carry them wherever we go. We check mails on the bus stop, add favourite songs to a new playlist while we&#8217;re in the queue and check Facebook at every chance we get.
<h2>Facebook Connects Everyone</h2>
Even with all the <a href="https://www.nytimes.com/2018/04/11/technology/facebook-privacy-hearings.html" target="_blank" rel="noopener noreferrer">recent privacy issues</a>, Facebook continues to be one of the most popular social media platforms. Why? Because it&#8217;s easy and enables us to connect with friends from all around the globe and share the latest cat videos with them &#8211; satisfying an ancient human urge. Jokes aside, the benefits Facebook brings are undeniable. Looking a few years back, it was unthinkable to stay in constant contact with friends from the other side of the globe and see what they were up to.
Now, Facebook prompts you when it&#8217;s someone&#8217;s birthday and even provides you with a handy birthday card template to send them a personalised greeting. Soon enough, we started using every little break to check what’s happening on Facebook, always fearing we might miss out on the next big deal, whatever that’s supposed to be.

<h2>Providing WiFi to attract</h2>
As Facebook grew in popularity, the sight of people walking down the street, their faces buried in their mobiles, started to become more common. Businesses spotted the trend and started providing free Guest WiFi in order to attract Facebook lovers to their venues. What a genius idea &#8211; if people can lean back and relax at your business, they are very likely to check their phone, checking social media sites like Facebook and staying for that extra cup of coffee or a snack. Providing for all core amenities (including free WiFi) is key to success, and that’s especially true for hospitality businesses. In other words, new ways to take care of guests, brought new possibilities for businesses to differentiate themselves.
<h2>Get your business online</h2>
Today, Facebook is way more than just a way to stalk your friend’s holiday pictures. It offers information on all kinds of content, as it expanded from a personal medium to a portal that also accommodates brands and businesses. The next step for companies was being found and loved on Facebook, as it offers fantastic ways to create engagement with the fans of the customer base.
If we compare successful businesses today, we often look at the amount of Facebook likes they have on their page as social proof. People now use Social Media sites like Facebook to see how other users rate a venue and how their experience was before making a visit.
So &#8211; you&#8217;ve got a Facebook page for your venue, right? If that’s not the case, stop reading for two minutes, <a class="" href="https://en-gb.facebook.com/business/learn/set-up-facebook-page" target="_blank" rel="noopener noreferrer">click here</a> and set up an account for your venue. There are over <a href="https://zephoria.com/top-15-valuable-facebook-statistics/" target="_blank" rel="noopener noreferrer">2 Billion Facebook users out there</a> that you could be reaching!
<h2>Create Online Visibility</h2>
Whereas big corporate companies have a dedicated department to shape the online presence of the company, smaller enterprises often face difficulties when it comes to managing and updating their online appearance. So what&#8217;s a small business to do?
We got you covered, don’t worry! When a user connects to a Stampede powered WiFi network, they are given the option to choose from <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">entering their email address</a> or logging in through Facebook. This lets guests use the WiFi network with a single click by sharing the information that is public on their Facebook profile. This option holds a unique possibility for businesses, as they are then able to publish every connection that is made to their Guest Network on Facebook.
In other words, if a customer connects to the Guest WiFi Network, all their friends and contacts can see that the customer is checking in at your venue. This is a fantastic way to establish a strong and convincing online presence for your business and makes it easy for new and potential customers to find your venue online, check reviews of other guests and plan their next visit to your business.
As you can see, the right solution can help you to turn a necessity into a benefit for you business very easily. If you want to find out about the entire set of advantages that a Guest WiFi Software can bring to the table, don’t hesitate to get in touch with us.
You’ll be surprised what your WiFi can do for you.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook WiFi and your Business

So, you’ve followed your dream and opened a restaurant. Serving up some of the tastiest meals in your local area. You’ve worked hard on the design, creating a stunning dining area where your customers can relax and enjoy the freshly prepared dishes. However, there are a few issues playing on your mind. How are you going to lure the customers and keep the orders coming in the face of competition from other local restaurants? We’ll answer these questions and suggest some tried and tested marketing methods for your restaurant in this helpful blog.







But how and where to get started with your restaurant marketing? There are a couple of easy and straight forward methods available. 



<h4 class="wp-block-heading">Customer Research</h4>



There are a number of steps that you can take to build the profile of your restaurant to make sure the customers keep coming back for more. 



It’s best to start off with a bit of research. Finding out about the people who are most likely to spend their hard-earned money in your restaurant. You should also find out as much as possible about the competition. Focussing on how they are managing to entice the crowds. Should you be following their example or market your restaurant as an exclusive dining venue?



The research should then continue with some focus on the people who are already visiting your restaurant. Most importantly, you should take time to talk. Try to find out why these customers are visiting and how satisfied they are with the service. 



In addition, ask questions about everything from the reasons for visiting to thoughts about the restaurant decor. <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">Such data</a> could be put to use in the creation of targeted marketing campaigns. But also general improvement of your restaurant. You can also find out the busiest times within your restaurant and make staffing decisions accordingly. &nbsp;



<h4 class="wp-block-heading">Social Media Marketing</h4>



Your customers might like to spend their time reading the latest tweets, chatting on Facebook, or looking at the pretty pictures on <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>. It’s important that you get to grips with marketing on the preferred social media channels. 



Further, you should keep your communications on brand and consistent no matter where your customers are engaging. Competitions could be set up and live updates posted about special events and discounts. You might even post pictures of the mouth-watering meals prepared by your kitchen staff. <a href="https://www.instagram.com/avagenes/">Ava Gene’s Instagram</a> account provides a bit of inspiration on this front.&nbsp;



<h4 class="wp-block-heading">Email Marketing</h4>



Another popular restaurant marketing method can be seen in direct <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">email marketing campaigns</a>. This method makes use of all the valuable customer data collected. To get the data, customers may be prompted to give their email addresses, Facebook profile, or Twitter handles in exchange for access to the free WiFi. From there, you can then create targeted communications which can be sent out at opportune moments for customer engagement. 



Even better, emails can be automated for the successful retention and reward of your loyal restaurant customers. Such emails may be sent out a few days after customers have visited your restaurant. This will ensure that the positive experience remains top of their minds. You could also distribute emails to customers who haven’t visited for some time (e.g. over 30 days) to boost the levels of retention.



<h4 class="wp-block-heading">Geo-Targeted Advertising</h4>



You should have plenty of information to use in the digital marketing of your restaurant. Therefore, advertisements could be built around visitor characteristics such as age, gender, and location. 



Also, you should take the time to make sure that your restaurant can be found by local customers. Create content including targeted keywords and focussed on the interests of people in your community. In addition, register for local listings and take every effort to build a stand-out online profile. Within this, advertisements could be set up focussing on people under the age of 30, who are looking for ‘Tapas in Brighton’ or ‘Chinese Restaurants in Lincoln’.



<h4 class="wp-block-heading">Loyalty Programs</h4>



We told you about some of the best ways of earning repeat business in our <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">recent blog on customer loyalty</a>. As mentioned, you can use the offer of free WiFi to collect some really valuable information about the good folks who visit your venue. Use this information for more targeted campaigns. You might take the opportunity to arrange special holiday discounts. Or schedule messages after the achievement of set milestones. 



There is also the option of setting up a points-based system, which the customers can track via their digital devices. As an example, you could offer a free meal for every ten points earned by a customer. However, ensure a quick and easy point redemption process. 



<h4 class="wp-block-heading">Social Paying</h4>



Organise social payment events to ensure that positive word is spread about your restaurant. These events will involve customers paying for outstanding service and top-notch food in the form of social media updates and reviews. 



For example, offer free drink in exchange for the addition of a set number of Twitter followers for your restaurant and discount coupons in return for Facebook likes. You can then share details of positive customer experiences on your website and across social media. This will effectively set you apart from the rest.&nbsp;



<h4 class="wp-block-heading">Blog Writing / Outreach</h4>



There are plenty of popular bloggers and social media influencers who could help out in the marketing of your restaurant. Some of these online experts have reader and viewer numbers running into the tens of thousands. You can encourage them to spread the word by arranging free or discount meals and delivering on your promise of the first-rate service. 



The positive reviews are sure to be read by large numbers of people particularly likely to visit your restaurant. Have a read of the <a href="https://www.forketers.com/how-to-invite-food-bloggers-to-your-restaurant/">Forketeers blog</a> for some handy tips on how to reach out and build positive relationships with the foodie bloggers.



<h4 class="wp-block-heading">WiFi Marketing</h4>



To get the most out of these restaurant marketing methods, you can use the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede WiFi system</a>. Most customers will be more than happy to exchange their email or mobile phone numbers for free internet access. You can use your customer information to create personalised messages encouraging restaurant reviews and social media posts. You could even have regular news pieces sent out with details of menu updates and exciting events. Have a read of some of <a href="https://stampede.ai/blog/">other blogs</a> for further information about the prospects of WiFi marketing.



If you make use of the proven restaurant marketing methods highlighted in this blog, you can expect the levels of customer engagement and loyalty to increase. You’ll find that the positive word spreads and that you enjoy increased popularity. Maximise the prospects of further marketing success through the adoption of other tricks and tactics covered by Stampede.



Why not give it a go with a free trial of our software?



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Must-Have Marketing Methods For Your Restaurant

When it comes to running a restaurant you are quite literally dealing with some very picky taste buds. Just like when asking your patrons how they like their steak, you are never going to get the same response each time someone then goes on to leave a review.&nbsp;That&#8217;s where guest<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/"> review management</a> should come into place.







None of us are perfect, and the same is absolutely true for any business. Sometimes the quality might slip a little more than is ideal. Or perhaps you’ve gone out of your way to please your customer, and they are still not happy with the service they received. It’s frustrating, right?&nbsp;



If that sounds like you, don’t be discouraged. Running a restaurant is tough, but there are some great practical ways you can deal with negative reviews, that might even leave your business better off for it.&nbsp;



The reality is there’s a fine line between managing your reviews and letting them <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">sink your business</a>. So if you own a restaurant, here’s how to master your review management for the better.&nbsp;



<h4 class="wp-block-heading">Customer First Approach</h4>



As the saying goes “the customer is always right”. While the reality for those actually working behind the scenes might give a different response, what is true is that without any customers you don’t have a business. This could not be any more true in the restaurant trade, where you need a constant stream of diners to keep your business afloat.&nbsp;



It’s important to get into the mindset of your customer to understand both positive and negative feedback. Getting lots of positive feedback feels great for your whole team, and you could even look to reward particular chefs or wait staff that go beyond to give great customer experience.&nbsp;



If you receive a negative review then that means your customer has had a bad experience. The first port of call is to get on top of why that is. The key is <a href="https://smallbusiness.chron.com/examples-good-service-restaurant-industry-38058.html">to perfect your customer service</a> so that all your staff are on the same page, and know-how to professionally deal with the situation.



<h4 class="wp-block-heading">Social Media Complaints</h4>



Social media is a double-edged sword. On the one hand, it’s an incredible tool that can market your restaurant to thousands of potential customers. On the other, it’s a place where people can say exactly what they want about the experience they had with you. Even if it’s not true! Unlike in the old days where this would be handled over the phone or even in an email &#8211; it’s public for anyone to see.&nbsp;



So, what exactly should you do if you get a bad review on social media? It’s important to think about your response before you jump in. Remember that although we all use social media outside of work, it’s a very different beast when it concerns your business. Therefore, you must respond appropriately.&nbsp;



There have been many cases where restaurant owners <a href="https://www.walesonline.co.uk/news/uk-news/tripadvisor-review-indian-restaurant-response-16801045">have responded inappropriately</a> to negative reviews. The outcome has gone viral for all the wrong reasons. All it takes is one screenshot and your business could be forever tarnished.&nbsp;



When crafting your response, remember you’re not just replying to the person who made the complaint, you’re also replying to all those who will see it when researching your restaurant to book. You need to show that you value your customers and are on top of any issues that may have occurred.&nbsp;



<h4 class="wp-block-heading">Sweetener Deals</h4>



The last thing you want is to see a negative guest review about your restaurant without trying to remedy the situation. If it’s in a public arena such as Facebook or TripAdvisor, it will only make your restaurant look as if it doesn’t care enough to respond, or worse still that it’s all true!&nbsp;



If a genuine problem or mistake has occurred, the best course of action is to contact the affected parties. It’s important that no matter whether someone is praising your restaurant or is grumbling about it, you respond with the same level of customer service.



One way of showing an apology <a href="https://www.marketingdonut.co.uk/customer-care/customer-complaints/how-to-handle-customers-that-ask-for-compensation">is to offer something to your customer</a>, known as a sweetener deal. Sweetener deals could include a refund on their meal or a discount on a future visit. You could even throw in a free drink, dessert or side if they are currently still in your restaurant.&nbsp;



If there has been a mix up with an order, this is a great remedy and it can really nip a potentially bad review in the bud. Sweetener deals may have a small cost involved to the business, but can save potentially thousands in lost custom due to negative reviews.&nbsp;



<h4 class="wp-block-heading">Appreciate the Learning Curve</h4>



Let’s be honest, nobody likes <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/27/do-people-really-look-at-facebook-reviews-heres-why-it-matters/#51485b663b7b">getting a bad review about their business</a>. Not only does it feel pretty deflating, it can also harm your reputation. It is, however, something that’s unavoidable at least in small doses.



When someone leaves you a bad review, you need to take the time to recognise why that’s the case and if you or your team could have done anything differently. It might actually be an issue you weren’t previously aware of, so rectifying this could improve the customer experience for all your diners.&nbsp;



Food is a very personal thing so it’s impossible to please everyone all the time. It does, however, speak volumes if you are at least willing to listen to customer complaints and make the effort to take action off the back of it.&nbsp;



Running a restaurant can be stressful, not least when you have to respond to negative reviews within a public arena. The main thing to take away is that it’s important to face up to all reviews good and bad and learn from the situation. You must always put a professional foot forward and look for the best ways to remedy the situation without causing further problems.&nbsp;



If you run a restaurant, have you discovered our review management system? Our software can <a href="https://stampede.ai/reviews/?referrer=stampede.ai#reviews">display all of your reviews from social media in one place</a>, and remove the prominence of any bad ones for your peace of mind. Plus, we can streamline your marketing with personalised emails, SMS and automated messages, to keep your customers in the loop about your latest <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">deals and promotions</a>, sending updates right to their phones. 



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By having your <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">restaurant marketed professionally</a>, you can concentrate on what you do best &#8211; serving up delicious food with amazing customer service.&nbsp;



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-03">Book your demo today. </a>

Guest Review Management

Tracking success from digital marketing to physical conversion is what we’ve always focused on. But with so many operators becoming increasingly dependent on revenue from online sources, tracking online conversion becomes important where it perhaps wasn’t before.



 Today I’m going to show you a totally free Google tool that tells you how well campaigns and promotions perform online.



 It’s called UTM tracking. UTM stands for Urchin Tracking Module and it ties together digital campaigns with results on your website. They do this by providing extra information in the website URL that you define.



 To use UTMs you’ll need to have <a href="https://analytics.google.com/" target="_blank" rel="noreferrer noopener">Google Analytics</a> installed on your website. This is also free to use and quick to install.



<h4 class="wp-block-heading" id="h-how-does-it-work">How Does It Work?</h4>



Example: In a customer email newsletter, there is a banner to “BUY GIFT CARDS” at the top that takes people to your gift card purchase system on your website.



 The link on that banner might look like this, the UTMs are in red:



www.mybusiness.com/gift-card



?utm_source=Newsletter&amp;utm_medium=Email&amp;utm_campaign=winter-campaign&amp;utm_content=header-banner



There are 4 pieces of information this link will pass to your Google Analytics when a newsletter reader clicks on the banner:&nbsp;



<ul><li>Source (Newsletter)</li><li>Medium (Email)</li><li>Campaign (winter-campaign)</li><li>Content (header-banner)</li></ul>



Looking at your gift card webpage in Google Analytics you can then see how many people arrived there from the header banner in your winter campaign email newsletter. If they go ahead with the purchase, this information will still be present in the analytics for your confirmation/success page.&nbsp;



 So you can see exactly how many people went from email to web page to purchase.



 If you’re running lots of digital campaigns on different social media channels; with a variety of emails; or to certain customer segments, UTMs are a hugely powerful way to see exactly what perform best. You can then focus more on what works, and less on what doesn’t.



 To set up your own UTMs use this tool: <a href="https://ga-dev-tools.appspot.com/campaign-url-builder/" target="_blank" rel="noreferrer noopener">Campaign URL Builder</a> and it will generate the full URL you can add to your digital campaigns.



 There are so many website providers out there that we can’t advise how to install Google Analytics in the space we have here but all the major ones (WordPress, Wix, Square etc.) will have guides on YouTube.



 If you need any assistance adding links with UTMs in your email and SMS campaigns, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Improve Your Campaign Measurement

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

Have you ever heard this one?

There is a famous marketing phrase, which goes along the lines of “the one marketing strategy that can’t miss, is to market to your best customers first!”
The traditional Guest WiFi journey for bars, cafés, and restaurants is that your customer walks in, uses the WiFi and walks out, never leaving a trace. Are you missing the chance to market to your best customers first?
Hospitality businesses that do not offer free customer Wi-Fi are losing competitive 
edge to these ones that do. Smartphones are by themselves reaching 50% of all time digital media time spent, and the time is used not only for web browsing, but also social interactions, research, and even purchases.
With Stampede, Smart Social WiFi, not only can you market your business to customers, when your guests are taken to your Facebook page, they are promoting your business to their friends, without you having to do anything.
People use their phones all the time. Look around any cafe, restaurant or bar and it’s easy to find multiple people looking at their smartphones. Why not use that to your business’s advantage and market to your best customers with loyalty programs, special offers or discounts, while your customers are on-premise?
With Stampede You can market to your best customers first and they, in turn, can help promote your business. It is a smart decision and when the money is flowing you’ll know you&#8217;ve made the right WiFi and marketing decisions.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

How Important Is Mobile Marketing?

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



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<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Online reviews are increasingly driving customers both towards &#8211; and away from &#8211; service businesses such as coffee shops, bars, and hairstylists.&nbsp;







As humans, we are hard-wired to attach more importance to the experience of others than what a company may try to tell us about themselves. Our natural scepticism makes us believe the apparently independent reviews and all-important “star rating” that we see. Especially, when we search for a company on Google or Google Maps more than the companies’ own words about themselves.&nbsp;



As could only be expected with such a powerful trend in the marketplace, it wasn’t long before some individuals tried to game the system. Who can forget the <a href="https://www.telegraph.co.uk/news/2017/12/06/garden-becomes-top-rated-london-restaurant-tripadvisor-site/">man</a> who made his garden shed the top-rated restaurant in London on TripAdvisor, for example?! The ease of setting up new accounts on many review sites might tempt hospitality business owners or employees to try a similar trick. However, there are plenty of ways in which this can backfire spectacularly.&nbsp;



<h4 class="wp-block-heading">Why it might seem so tempting to leave fake reviews… and why you should resist it</h4>



Your online review rating suffers from another well-known quirk of human psychology; we are more likely to tell others of a negative experience than we are about a positive experience. According to <a href="https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html">Inc Magazine</a>, it takes an average of 40 positive customer experiences to make up for just one negative (1 star) review! In the face of such daunting statistics, it is certainly tempting to “level the playing field” a bit by leaving some positive reviews for yourself.&nbsp;



Apart from all the ethical reasons why you shouldn’t do this, there are some solid common-sense reasons too. Firstly, fake reviews can often be detected. Not just by the review platform, but also by punters looking to make a decision on who to award their business to.&nbsp;



There’s something about a glowing five-star review that is light on substance. But heavy on praise which just seems&#8230; instantly suspicious. The “Amazon effect” spills over into your customers’ consciousness. It is now a well-known fact that Amazon is flooded with fake reviews. Therefore, people have sharpened up their BS filters accordingly!&nbsp;



Secondly, there’s no reason to stress unduly over an individual bad review &#8211; or even a handful of them. Believe it or not, they can actually <a href="https://neilpatel.com/blog/your-business-needs-negative-reviews/">boost your credibility rating</a>. <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Provided you respond to each</a> in a positive, professional way, apologising to the customer for their poor experience. Also, inviting them to get in touch to discuss it further. When a potential customer sees this, they will instinctively know they are looking at real customer interactions. And not fake ones &#8211; and they will trust you more accordingly.&nbsp;



As a bonus, the presence of a few negative reviews means that punters will also attach a higher level of credibility to the other reviews they see on the business as a result!&nbsp;



<h4 class="wp-block-heading">Technology to the rescue?</h4>



There is a final and persuasive reason. You should give all the incentive you need not to risk playing with the fire of fake reviews.&nbsp;



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Technology platforms</a> now exist that allow service businesses like yours to harness the power of online reviews in your favour. In a far more effective (not to mention far more ethically sound!) way than you could ever hope to achieve by posting fake reviews.&nbsp;



For example, our <a href="https://stampede.ai/reviews/?referrer=stampede.ai">own system</a> has two powerful features that allow small to medium business owners to boost their online review ratings. A system to remind customers to leave reviews via SMS text message or email. Thereby overcoming the traditional apathy that those who had a positive experience might otherwise feel. Even further, our system places negative/low (1 to 3 star) ratings into a “holding area” for you to deal with before they get published online!&nbsp;



<h4 class="wp-block-heading">A brave new world for traditional service businesses&nbsp;</h4>



Traditional “brick and mortar” type businesses can’t afford to ignore online reviews. Or, for that matter, the importance of offering WiFi to their customers &#8211; any longer. Did you know, for example, that 70% of people prefer bars &amp; pubs that have access to WiFi?&nbsp;



As <a href="https://marketingartfully.com/what-are-important-customer-demographics/">customer demographics</a> change, statistics like these are only likely to ever move in one direction. Towards an increasingly connected, mobile, online world. Along with this, review platforms such as TripAdvisor, Google, and Facebook are adding new security measures and compliance systems to monitor and weed out fake reviews. Having noted the bad publicity that the ability of some organisations to rig the system in their favour have resulted in.&nbsp;



The good news is that accessing smart technology can help even the smallest coffee bar attract and retain loyal customers is easier than at any point before. Not to mention extremely affordable too. Sophisticated online marketing tools that used to be the sole preserve of big chains and nationwide organisations is now within the reach of the most time-pressed service business owner.



Along with this, the power of social media, which is encouraging many individuals to seek out an individual or unique experience that they wouldn’t get elsewhere that they can then share with their friends online. All works in favour of smaller, more bespoke establishments like yours.&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



In conclusion, fake reviews, whether purchased or placed yourself, are simply not worth the risk. Here’s what you should consider instead to boost your online review ratings:



<ol><li>Leave a polite response to any negative reviews that you receive online. Apologising sincerely (no matter how unfair the review might seem!) and asking the reviewer to get in touch. That way you can discuss their problem directly with you so you can look into it further</li><li>Encourage more positive reviews to be left by going the extra mile to impress customers with your own unique touch. Asking them to review you. If you want to automate the process of asking for reviews, systems like Stampede can do all the heavy lifting for you. Leaving you to focus on the customer service angle!&nbsp;</li><li>Consider the use of a review management platform. This allows you to place low reviews in a “holding area” before they get published. So you have an opportunity to intervene and make things right</li><li>Ask review platforms to investigate and remove reviews that you have reason to believe are fake</li></ol>



We hope you found this article useful. Watch this space for future posts that can help you take your <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">service business to the next level</a>!&nbsp;Or why not give our reviews feature a try?



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<hr class="wp-block-separator"/>

Fake Reviews Can Hurt Your Business. How You Can Safely Boost Your Ratings

There’s always a lot to juggle and prepare with the run-up to Christmas. Luckily, there are many parts in marketing that you can prepare now to have them all ready at hand when needed. We’ve put together a&nbsp;25-point Christmas marketing checklist to help you stay organised&nbsp;for December across all important topics and channels.



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Our Christmas marketing checklist features 4 main areas of your marketing:



<h4 class="wp-block-heading" id="h-email-amp-sms-campaigns">Email &amp; SMS Campaigns</h4>



<ul>
<li>Create new customer segments &#8211; ‘Xmas bookers’ and ‘New Years bookers’</li>



<li>Pre-write your booking reminders for those segments &amp; schedule/automate them</li>



<li>Prepare some seasonal templates for your promotions and regular newsletter &#8211; find some inspiration on&nbsp;<a href="https://www.canva.com/templates/?query=christmas" target="_blank" rel="noreferrer noopener">Canva</a></li>



<li>Plan a sales booster email to fill up any last-minute cancellations</li>



<li>Get your seasonal greetings to all customers ready</li>



<li>Send out a special thank you email (&amp; gift) to your most loyal customers</li>
</ul>



Tip &#8211; save some time crafting your emails with our ready-made seasonal templates, which you can find in our <a href="https://vgfs-zgpm.maillist-manage.com/click.zc?m=1&amp;mrd=15e37db38c2858df&amp;od=3z6b50dbd1413155f00ff32a34b49061a17423907ef4fca74b2eb9281eb7aae726&amp;linkDgs=15e37db38c27cc65&amp;repDgs=15e37db38c285b4b">Marketing Suite</a>.



<h4 class="wp-block-heading">Social Media Resources</h4>



<ul>
<li>Build your own content calendar for December &#8211; there are lots of fun and engaging&nbsp;<a href="https://nationaltoday.com/december-holidays/" target="_blank" rel="noreferrer noopener">social media days</a>&nbsp;coming up</li>



<li>Show some behind-the-scenes prepping for the festive season</li>



<li>Gather competition ideas in the run-up for Xmas &#8211; e.g. 12 days of Xmas promotions</li>



<li>Prepare a list of <a href="https://top-hashtags.com/hashtag/christmas/">festive hashtags</a> to copy/paste where needed</li>



<li>Create your branded Xmas and New Year greetings posts</li>



<li>Schedule your posts well in advance</li>



<li>Make a note in your diary to take some pics of your venue during the Xmas period</li>



<li>Don’t forget to re-share customer posts in your stories</li>



<li>Update your accounts with some festive banners/profile pictures and frames</li>
</ul>



Tip &#8211; let your staff take over your accounts and let them share their traditions, habits, etc.



<h4 class="wp-block-heading">Gift Cards Sales</h4>



<ul>
<li>Run your gift card promotions across all your marketing channels</li>



<li>Plan in regular reminders about your gift card offers &amp; redemptions</li>



<li>Go for a special promotion (e.g. bonus voucher, discounted cards) in the week before Christmas to attract last-minute shoppers</li>



<li>Think about a gift card Black Friday deal (24th Nov)</li>
</ul>



Tip &#8211; to boost your sales think about turning your gift cards into a special experience by adding add-ons. This could be a tasting menu, free amenities or drink packages.



<h4 class="wp-block-heading">Staffing</h4>



<ul>
<li>Send out a staff email with key updates/information &#8211; winter booking policies, cancellation policies, upcoming events, special menu, etc.</li>



<li>Start planning your rota for the holiday week</li>



<li>Plan in temporary staff</li>



<li>Have a contingency plan ready if you&#8217;re understaffed</li>



<li>Make sure your tipping policy is clear</li>
</ul>



Tip &#8211; train your staff to <a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/">handle complaints</a> in an appropriate manner.



And don&#8217;t forget to check out our recent blog post,&nbsp;featuring ideas on<a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/" target="_blank" rel="noreferrer noopener"> how you can deck your digital assets</a>&nbsp;in time for the holiday season.



Need a hand with promoting your festive season offerings via email and SMS?&nbsp;<a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team.

25-Point Christmas Marketing Checklist For Hospitality Operators [Updated 2023]

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Organisations: People and Locations

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Why You Should Put Your Restaurant On A Delivery App Now

How to Make Live Video Work For Your Restaurant – Lights, Cooking, Action!

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

Vertical: The Future of Video Content for Digital Marketing

When you look at your social media feeds, you are probably concerned with the <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">content you personally post</a> onto it. In reality, it’s just as important to receive content posted by others on your feeds too. After all, it would hardly be considered sociable to just have a digital conversation with yourself. What your feeds need are lots of followers who are engaged with your brand. Also, aren’t afraid to show it through likes, comments and similar interactions.&nbsp;So, make use of user-generated content on your social media channels.







If you are new to the concept of user-generated content, now is the time to get clued up, especially if you want to maximise your marketing potential in the digital age. Here’s everything you need to know. Including a general background as well as how to implement user-generated content on your own feeds too.&nbsp;



<h4 class="wp-block-heading">What is user-generated content?</h4>



As the name suggests, user-generated content is anything <a href="https://blog.hootsuite.com/user-generated-content-ugc/">that has been posted onto your website or social feeds by other people</a>. This could take the form of likes, comments, images, reviews, or videos.&nbsp;



In essence, it’s the art of your brand being promoted without you directly promoting yourself. For example, somebody sends a tweet and tags you in to say what a fantastic meal they had at your restaurant. That content has been generated by a user. Which you can now like or retweet to promote your restaurant, despite the fact you didn’t directly create it.&nbsp;



<h4 class="wp-block-heading">Why does it matter?</h4>



First and foremost, user-generated content gives an authentic view of your business. As a company, you can toot your own horn by saying you’re the “best Italian restaurant in Scotland” or that you are “the number one curry house in Glasgow”. However, most businesses will big themselves up, and <a href="https://neilpatel.com/blog/content-isnt-working-for-you/">for the most part, it rarely comes across as believable</a>.



Having an independent customer reach out and say the same, however, is a total game-changer. Suddenly you have someone tagging themselves at your restaurant. Uploading a picture commenting it was “the best meal out they’ve ever had” &#8211; not only is it free advertising, it’s way more believable when it comes from an actual customer.



If you’re still not convinced. Think about how we believe the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">reviews of total strangers</a> on the likes of Yelp and Trip Advisor. We search out these reviews before booking because we want an honest opinion. Which isn’t always what the user gets from an official website alone. If the review comes from a real person not connected with the company who isn’t being paid to state their opinion, we believe it more. That value is why user-generated content is so important for your restaurant.&nbsp;



<h4 class="wp-block-heading">How to encourage user-generated content</h4>



It sounds simple enough. But if you don’t have social media accounts that are easy to find and are active, it’s unlikely you will receive any user-generated content. Granted, social media accounts do require someone to monitor them. The payoff is well worth it when you can turn all those likes, comments and shares <a href="https://www.marketingdonut.co.uk/social-media/social-media-strategy/use-social-media-to-market-your-business">into free marketing for your business</a>.



Photo and video content are especially popular, as it gives your customers a real look at the food you serve and the overall environment of your restaurant. One way to encourage this is to create incentives for checking in. Or you could ask the customer to tag your company in photos taken in your restaurant. It’s also a good idea to collate content left on review websites as well as your own. The more interactions, the better!



<h4 class="wp-block-heading">How to get the most out of user-generated content&nbsp;</h4>



On a basic level, you should be responding to likes, tweets, comments etc as this then generates further impressions and interactions, helping to boost your social stats. It also shows you care about what your customers are saying about you &#8211; thank them for the love!



The one downside is that retweets or comments have a short lifespan. One way to really harvest the potential of user-generated content is to <a href="https://www.smartinsights.com/content-management/content-marketing-strategy/5-ways-use-user-generated-content-in-marketing/">take your positive customer interactions and use them in other ways</a>. For example, retyping a comment and putting it into your email marketing. Or even creating further social media posts that feature the comment but tag the owner in to show your appreciation.&nbsp;



The more you get out of your user-generated content, the more it is worth to your business. Remember this is absolutely free, trustworthy marketing that has the potential to fill those empty tables when your restaurant is most quiet. Don’t simply pat yourself on the back when someone likes what you do, use it to the full advantage!&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



What your customers are saying about your business matters more than ever. Now they can share their feedback via online portals. Likes, shares and reviews are more than just a “well done” for your business. They are meaningful interactions that could generate even more trade for your restaurant.&nbsp;



If people have taken the time to positively review your restaurant, you should look for strategies to best capitalise on this. After all, there’s no better marketing tool than glowing reviews from patrons who are looking to tell the world how great you are!



By maximising your user-generated content on your social media channels, your diners are effectively generating their own marketing campaigns. Even better, on behalf of your restaurant, even as they dine with you! <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Add in an excellent WiFi system from Stampede</a>. So, you’ll be well on your way to mastering your best ever marketing campaign.&nbsp;



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The Importance of User-Generated Content on Social Media

Home

<h2 class="wp-block-heading">New version software now live!</h2>



Discover V4.0



<a href="#webinar-video">Watch our Webinar below</a>



After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live



The new version includes:



&nbsp;A totally redesigned user experience making the software faster and easier to use than ever.



An overhaul of our marketing suite including changes to the interface as well as improved functionality in the email builder.



Enhanced insight and statistics within the software providing more detail that you can use to grow your business.



Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>



WiFi Stories allows you to promote news, offers, events and more in a dynamic way.



Check out our webinar below for more information or contact our team below for a 1-to-1 demo.



<h3 class="wp-block-heading"><a href="https://stampede.ai/contact/">Book A Demo</a></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Webinar script&nbsp;</h4>



Welcome &#8211; 0:00



Dashboard overview &#8211; 0:36



Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.



<ul><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



Analtyics &#8211; 2:24



Find out who and when your customers are in your venue with our improved analytics and graphs



<ul><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



Branding/login &#8211; 3:27



With our new editor and layout &#8211; building your business splash page has never been easier



<ul><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



Marketing automation &#8211; 4:30



Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.



<ul><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



Reviews &#8211; 8:31



The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;



<ul><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



Stories &#8211; 9:41



WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.



<ul><li>How to create stories</li><li>How to track impressions</li></ul>

Connect Version 4.0

If potential customers are already on your website, you want to keep them there.



On sites like Tripadvisor, people can shop around with easy access to all venues in an area. If they are on your website, you have a better chance to convert them to a paying customer.



 So it’s best to give them all the information they could want on there, including your Tripadvisor rating and recent reviews. This will prevent them looking elsewhere in their research, and discovering another venue.



 And Tripadvisor has just the tool to provide that information: <a href="https://www.tripadvisor.co.uk/Widgets" target="_blank" rel="noreferrer noopener">Widgets</a>.



What&#8217;s a Widget?



 Widgets are small info boxes that pull through details from your Tripadvisor business page and update in real time. And they&#8217;re completely free.



 They are created by adding a little bit of HTML code, supplied by Tripadvisor, to your website. <a href="https://www.tripadvisorsupport.com/hc/en-gb/articles/200615507-How-do-I-add-widgets-to-my-website-" target="_blank" rel="noreferrer noopener">Tripadvisor have guides</a> on how to do this, as well as an “Email Code” button that can send it to those responsible for your website.



 Business owners have a choice of the 3 different widgets:



<ul><li>Display most recent Reviews</li><li>Collect new Reviews</li><li>Show off awards and ratings</li></ul>



You can include any and all of these, but our recommendation is to focus first on getting the most recent reviews and your awards and ratings widgets set up.



These two widgets will provide the essential information that potential customers are looking for, without them leaving your website. That way you’re more likely to secure the booking, reservation or order in that same website visit.



 To get started setting up your widgets, head to <a href="https://www.tripadvisor.co.uk/Widgets" target="_blank" rel="noreferrer noopener">this Tripadvisor page</a> and put your business&#8217; name in the search bar.



 If you’re looking for more control over your reviews on Tripadvisor then <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team to discover <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">our Reviews tool.</a>

Tripadvisor Tuesday – Free Widgets

Comparing In-House Delivery and Third-Party Delivery Apps

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

If you’re looking for an easy win when it comes to social media, we’ve got a classic trick to share with you today.



Before we get into it, a little thought experiment: How many of your social media followers do you think are also on your email marketing list? It’s not easy to tell, but how do the numbers compare?



 Getting the two audiences to synchronise is a worthwhile exercise &#8211; more touchpoints = more sales after all &#8211; but it’s not the easiest thing to do.



Turning email subscribers into social media fans is the path of least resistance, but what if your social media following is where the big volume exists? There could be hundreds or thousands of those followers who miss your content thanks to the algorithms. If they get your emails though, they are more likely to interact with your marketing efforts.



 Celebrity chef and restauranteur Tom Kerridge reminded us of a great way to cross-pollinate your social media following and your email marketing list: fear of missing out.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05.png"><img decoding="async" loading="lazy" width="550" height="1024" src="https://stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-550x1024.png" alt="" class="wp-image-19425" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-550x1024.png 550w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-161x300.png 161w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-150x279.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-592x1103.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-32x60.png 32w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-48x90.png 48w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05.png 598w" sizes="(max-width: 550px) 100vw, 550px" /></a></figure>



In this post on Instagram, he reminds followers that his e-Newsletter will be sent the following day. He addresses this post to his “Pirates” &#8211; those who are on his mailing list. Some followers who see this will feel a bit left out, but luckily there’s a link in his bio to join his mailing list (and become a Pirate).



 Simple and effective but it harnesses that emotional response at the core of so much social media: fear of missing out.



To do something similar on your own feed:



<ul><li>Identify an exclusive feature of your newsletters that only subscribers can access</li><li>Leverage that exclusive feature in your social media posts, regularly. Give them a taste of what they’re missing out on.</li><li>Make sure it’s easy for people to sign up to your email list</li><li>Post reminders on social media before the regular send date of your newsletters</li></ul>



Posting reminders of newsletters arrival will increase your open rate too &#8211; bonus!



 Some brands will run competitions to drive newsletter sign-ups as Tom has done above, but it’s not imperative if you are offering something valuable in every email.&nbsp;



 A regular routine of newsletter recruitment in your social media can do the same job, more often, without the costs of a giveaway competition.



 For all things email, from website subscription forms to newsletter templates, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Expand Your Mailing List For Free

Infographic: How likely are people to act on promotions?

The countdown to one of the biggest days for hospitality is on. Mother’s Day is coming up end of the month! Time to promote your Mother&#8217;s Day marketing offers.



<hr class="wp-block-separator"/>



Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.



Also, consider collaboration opportunities with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-promote-your-mother-s-day-offers">How to promote your Mother&#8217;s Day offers</h4>



Use the full breadth of your marketing channels to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.



Email and SMS marketing is your best bet to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a last-minute sales booster campaign the week before to fill in any empty spaces.



Social media contests are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience.&nbsp;



In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.



Pro tip &#8211; tools like <a href="https://www.canva.com/search/templates?q=mothers%20day" target="_blank" rel="noreferrer noopener">Canva</a> come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.



<h4 class="wp-block-heading">10 In-venue ideas</h4>



Create a memorable experience and get inspired by some of our in-venue ideas.



<ul><li>Offer classes &#8211; cooking/baking, cocktails, flower arrangement, pottery</li><li>Run a mother and child event (including adult children!)</li><li>Treat grandmas with a free drink or dessert</li><li>Get kids involved with some <a rel="noreferrer noopener" href="https://www.personalcreations.com/blog/mothers-day-kids-craft-ideas" target="_blank">crafty activities</a></li><li>Host a charity event &#8211; raffle with prizes to win</li><li>Hire a photographer or photo booth</li><li>Put some live music on</li><li>Create a dedicated mum’s food/drinks special&nbsp;</li><li>Offer a <a rel="noreferrer noopener" href="https://www.visitlondon.com/things-to-do/food-and-drink/restaurant/best-unusual-afternoon-teas-in-london" target="_blank">themed afternoon tea</a></li><li>Come up with a full on family Sunday lunch offer &#8211; including kids treats</li></ul>



<h4 class="wp-block-heading">10 E-commerce ideas</h4>



E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on <a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">how to set up a successful e-commerce page</a>.



Here are some extra revenue ideas to tap into.



<ul><li>Full at-home experience &#8211; meal-box for brunch/afternoon tea with drinks and decoration</li><li>Breakfast-in-bed box</li><li>Family cook-at-home kits</li><li><a rel="noreferrer noopener" href="https://my.morrisons.com/mothers-day/mothers-day-baking/" target="_blank">Baking kits</a> for kids</li><li>Dessert-only box with flowers</li><li>Luxurious picnic hamper</li><li>“Treat your mum” gift hamper</li><li>Personalised gift cards with extra add-ons</li><li>“Me time” voucher for a mum’s night out</li><li>Double loyalty points for online orders</li></ul>



Mother&#8217;s Day marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to help.

20 Mother’s Day Marketing Ideas to Ramp Up Revenue

<h1 class="wp-block-heading" id="h-free-november-december-2023-social-media-calendar">Free November &#8211; December 2023 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar&nbsp;for November &amp; December 2023 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

November-December 2023 Social Media Calendar

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column][vc_custom_heading text=&#8221;Ready To Grow?&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:center|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-solid&#8221;][vc_column_text]
<h5 style="text-align: center;">Bring More customers back</h5>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; columns_gap=&#8221;none&#8221; equal_column_height=&#8221;middle-content&#8221; tablet_visibility=&#8221;hide&#8221; tablet_sm_visibility=&#8221;hide&#8221; mobile_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243; el_wrapper_class=&#8221;row-wrapper&#8221;][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966838497{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][vc_custom_heading text=&#8221;Get a Quote&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221;][vc_column_text]Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]
Or
[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966964378{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][vc_custom_heading text=&#8221;Create an Account&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstart.stampede.ai%2Fweb|title:Create%20Account&#8221;][vc_column_text]Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]
Or
[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661448606408{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_custom_heading text=&#8221;Book a Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_column_text]Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436164898{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://stampede.ai/request-quote/">Get a Quote</a></h2>
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Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661436284533{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436179696{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://stampede.ai/create-account/">Create an Account</a></h2>
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Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></h2>
[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Speak to Sales

It’s GDPR month! Yep, that’s right. Believe it or not, May 25, 2018 is right around the corner.

What&#8217;s so special about that date? Glad you asked. Because that&#8217;s when the <a class="" href="https://www.itgovernance.eu/eu-general-data-protection-regulation-gdpr" target="_blank" rel="noopener noreferrer">EU General Data Protection Regulation</a> (GDPR) takes effect, which applies to any organisation that handles EU residents’ personal data.
<h2>Why GDPR?</h2>
Ultimately, GDPR is a good thing for privacy. The GDPR law puts personal data back into the hands of the individual. Users will be able to see what data an organisation holds on them, download it, or even request to have it deleted.
Still confused? Here&#8217;s GDPR explained in two minutes:
<iframe loading="lazy" src="https://www.youtube.com/embed/KzM-XLwgfAc" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>What Does this have to do with my business?</h2>
Your business falls under GDPR if it:
<ul>
<li>Has an establishment in the EU</li>
<li>Provides goods or services to EU residents</li>
<li>Monitors the behaviour of EU residents</li>
</ul>
Which means that if you have a business in the EU and you&#8217;re offering WiFi for you customers and collecting data , such as email addresses, to verify their connection &#8211; GDPR applies to you. So after May 25, 2018, you’ll need to stay in compliance with GDPR law. Otherwise, you could be facing a fines of up to <a href="https://www.itgovernance.co.uk/dpa-and-gdpr-penalties" target="_blank" rel="noopener noreferrer">4% of your revenue or up to 20 million Euros</a>, whichever is greatest.
Yeah, they’re not kidding around.
<h2>GDPR and Stampede</h2>
If you’re offering awesome WiFi through Stampede, don’t worry, we’ve got you covered. Our WiFi service is <a href="/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">fully complaint with all GDPR regulations.</a> You worry about servicing your customers, we&#8217;ll take care of the rest.
If you have any questions about how GDPR will affect your business, feel free to <a class="" href="mailto:contact@stampede.ai" rel=" noopener">drop us a line</a>, call us at +44 (0) 131 510 7008 or reach out to us on <a href="http://www.twitter.com/blackbxwifi" target="_blank" rel="noopener noreferrer">social media</a>. 
And &#8211; if you&#8217;ve been too worried about GDPR before now to start offering WiFi &#8211; don&#8217;t be! Why not give Stampede a shot? We offer a free, no-obligation trial.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Stampede WiFi and GDPR

If you think newsletters aren’t an effective marketing strategy for your business, think again. According to the Data and Marketing Association, <a href="https://dma.org.uk/article/polishing-the-email-marketing-jewel-in-your-multi-channel-crown">email marketing has a 4,300% ROI</a>. So, if you are yet to get on board with creating and sending out newsletters to promote your restaurant, you could be missing out!







Newsletters are a great way of keeping in touch with your customers. After all, if you aren’t on their radar, then they are unlikely to make a booking with you. That being said, there are ways to go about creating a newsletter that can either help boost your restaurant or make it worse. Especially if it comes across bland or just another piece of inbox spam.



As restaurateurs, we know your weapon of choice is more likely to be something in your kitchen rather than a quill. So if you need some tips on putting pen to paper (or in this case email to a customer!), here are some of our top tips to create a newsletter that’s as sizzling as your food. 



<h4 class="wp-block-heading">What Is A Newsletter?</h4>



A newsletter <a href="https://sendpulse.com/support/glossary/email-newsletter">is a piece of corporate correspondence that is sent out on a continual basis</a>. It is designed based on the company branding and usually features around 100-300 words about the latest news or promotions. 



Newsletters are sent directly to the customer’s email inbox and are distributed either monthly or quarterly. The aim is to keep your business at the forefront of the customer&#8217;s mind. This is done by sharing what’s new, special company insights or even upcoming promotions. 



In addition, newsletters can contain key information, buttons or links that can allow customers to book directly.&nbsp;



Used as part of your overall marketing strategy, newsletters can really help to boost trade especially as it will go directly to their inbox. This is unlike a social media post or piece of physical advertising, which isn’t always seen by everybody. 



<h4 class="wp-block-heading">How To Create A Newsletter for your Restaurant</h4>



Although it might sound like you just need to type a few words and hit “send”, creating a newsletter is a little more elaborate than that!



There are many platforms you can use. Such as <a href="https://mailchimp.com/newsletter-lander-v1/?ds_rl=1280559&amp;gclid=Cj0KCQiA2vjuBRCqARIsAJL5a-LiPDob-RMiiTjGYd3XbkEwrSgj95J_PZjYsv4gKEjnCf5FBrlKl3MaAvyDEALw_wcB&amp;gclsrc=aw.ds">Mailchimp</a>, which will give you customised templates so that you can incorporate your overall branding into the design.&nbsp;



Before you start, you’ll need to type out exactly what you want to say and spell check it. Your copy needs to have a clear purpose consisting of a start, middle and end.&nbsp;



If using any images, make sure you have the full copyright and that they are high definition. For free images have a look at <a href="https://unsplash.com/">Unsplash</a> or <a href="https://www.freepik.com/home">Freepik</a>. Low quality, pixelated images will look unprofessional. So send a test copy to yourself first to double-check everything is as it should be before you send it out to your customers.



<h4 class="wp-block-heading"> Identify Your Goals</h4>



Ultimately, the goal of any newsletter is to market your business to get more customers and increase profits. However, <a href="https://contentmarketinginstitute.com/2016/03/lessons-enewsletter-perfection/">when sending a newsletter out, there still needs to be a core focus</a> otherwise people aren’t going to be interested.&nbsp;



For example, you could send a quarterly newsletter that introduces new staff members or restaurant dishes. The goal here gives some behind the scenes to boost familiarity, rather than anything too heavy promotion wise.



While you absolutely can send monthly newsletters, make sure there’s something to say that warrants such frequent communication. For example, menu changes for the new seasons or special themed nights you are hosting that month.



Ensure your goal is clear throughout so the newsletter remains targeted. If it drifts off into too many topics or is generally lacking a purpose, people will switch off and unsubscribe.&nbsp;



<h4 class="wp-block-heading">Keep It Interesting</h4>



Sharing news about your latest products, services or offers might be exciting to you. However, your customer isn’t necessarily going to feel the same. So how do you change this? 



It starts with having a great subject line, as ultimately that’s the first thing your customers as going to see in their inbox. For example, avoid generic subject lines such as “Your monthly newsletter”. This will come across as another one of those annoying sales emails and is unlikely to be read.



Essentially, anything bland is going to end up in spam or be deleted. Worse still, your customers could unsubscribe from your marketing emails altogether.&nbsp;



Make the subject line pop, <a href="https://www.pinpointe.com/blog/30-fresh-and-fun-ideas-for-your-newsletter">and keep everything else as equally interesting</a> without waffling on. This will ensure high open rates, customer retention and will encourage sales.&nbsp;



Keep everything sharp, to the point and don’t forget to include incentives within the newsletter <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">to encourage customer loyalty.</a>



<h4 class="wp-block-heading">Conclusion</h4>



Writing a newsletter is an effective way to communicate with your customers. However, like all forms of marketing, it does require the right approach to make sure you’re targeting your customers in the best possible way.



Key points to factor in are the subject line, content, layout and overall message. You can also experiment with the frequency to make sure you’re striking the right balance between keeping customers informed and sending too much correspondence.



Struggling with the layout. Have a read on <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">our other article</a> on how to create an outstanding email design. 



To be able to send out your newsletter in the first place, you need customer data. Our software can allow you to collect this in a way that’s secure and easy. What’s more, with <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">tailored insights</a> you’ll be able to create customised marketing campaigns to suit your restaurant.&nbsp;



Once you’ve mastered the art of the newsletter creation for your restaurant, you’ll be able to add yet another string to your marketing bow. Why not give our marketing solution a go and get all your <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">email marketing automated</a>?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Create the Ultimate Newsletter for your Restaurant

We’re working hard towards January&#8217;s Beta release of Connect 3.0. What does this mean to you? It means you can register to be one of the first testers!

So what&#8217;s coming up in Version 3.0? Man &#8211; you are just full of questions today, aren&#8217;t you? No worries. Happy to let you know what&#8217;s coming up.  Just take a look at some of the goodies we&#8217;ve packed into version 3.0:
<h3>Version 3.0 Changelog</h3>
<ul>
<li>Connect Account Login via Google</li>
<li>Simplified interface</li>
<li>Zapier Integration &#8211; New zap &#8216;Unvalidated Registration&#8217;</li>
<li>UniFi Integration &#8211; Enter details once, stay in sync forever
<ul>
<li>Email validation timeouts now work on UniFi</li>
</ul>
</li>
<li>Meraki Integration &#8211; Simple integration with the Cisco Meraki platform</li>
<li>PayPal Integration &#8211; Enter details once, rather than site by site basis</li>
<li>Notification Center &#8211; e.g. email alerts for invoices, insight reports and much more!</li>
<li>Advanced device management of user payments/devices</li>
<li>Marketing
<ul>
<li>Setup wizard</li>
<li>Templates</li>
<li>New &#8220;Not seen in Audience&#8221; segment</li>
</ul>
</li>
</ul>
<h3>Beyond</h3>
After Beta moves to Golden Master Release; there will be more big changes coming up, including the refactoring of the way we offer content filtering and major under-the-hood changes which should make some of the other features you’ve been requesting at our <a class="" href="https://feature-vote.stampede.ai/" target="_blank" rel="noopener noreferrer">Feature Vote</a> easier to implement (dual daily schedules for example).
<h3>Want to Try the Next Generation?</h3>
You can register to become part of our Beta testing programe and try out new Connect 3.0, with all its new features, by simply sending us a request through the button below:
{{cta(&#8217;16b1f36f-18b6-4053-8d18-8acaf0bece0f&#8217;,&#8217;justifycenter&#8217;)}}
NOTE: Connect 3.0 has undergone our normal stringent internal testing. However, as it is in Beta, some bugs may still be present. If you come across any, please report them <a class="" href="mailto:beta@stampede.ai?subject=Beta%20Bug" target="_blank" rel="noopener noreferrer">here</a>.
Releasing an update of this magnitude as a Beta is a first for us&#8230; and we&#8217;ll keep doing this going forward as we can get feedback from you  and implement incremental changes quicker.
Connect 3.0 will be in Beta for approximately one month in order to ensure all bugs have been ironed out. It will then be rolled out to all customers.

ANNOUNCING Connect 3.0 Beta

3 Restaurant-Specific AI Tools That Drive Sales

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dengenius|title:Free%20Engenius%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dengenius||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a EnGenius Tech products? [/fildisi_callout][/vc_column][/vc_row]

Engenius Tech

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



Growing their database rapidly with additional data capture. 
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



A compliant and engaged customer database to support marketing efforts.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



Having all reviews in one place.
</div></div>
</div>
</div>



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<h1 class="wp-block-heading">Overview</h1>



Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;



Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the Black Bull, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.
</div>



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<h2 class="wp-block-heading">The Challenge</h2>



Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;



Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.
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</div>



<figure class="wp-block-pullquote"><blockquote>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.&#8220;</blockquote></figure>



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<blockquote class="wp-block-quote">
“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”
<cite>Steven Watson&nbsp;– Digital Marketing Manager, Signature Pub Group </cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.



“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.



Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.
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Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.



“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.



He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.



“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”



“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”



In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;



Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.



Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.



“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.



What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;



“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”



In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.



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<h2 class="wp-block-heading">Support During 2020</h2>



When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;



“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”



“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”



“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”
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Signature Pub Group

Comment: Amazon Clicks and Mortar Scottish Store

Submitted by Fiona @ Manchester Gin &amp; Three Little Words



At The Spirit of Manchester Distillery, our business has three core elements &#8211; gin production, distillery experiences, and a cocktail bar. Obviously, all three areas have been hit hard by 2020. The cocktail bar, Three Little Words, and our distillery experiences have been closed for the best part of a year, resulting not just in lost revenue but in refunds and cancellations &#8211; and of course the disappointment we and our customers have faced! The gin side of things has been able to continue but has taken a huge hit. Our sales are usually around 75% to the on-trade, which of course completely dropped off. We&#8217;ve focused on retail and online orders direct to customers to see us through and well as launching virtual &#8220;At Home&#8221; events and experiences.



The Virtual Tastings, without a doubt have stolen the show over lockdown. We had hundreds, if not thousands, of guests booked in for guided tastings, distillery tours, and gin making experiences, all of which we had to cancel. It was gutting for us and the customers too &#8211; we received so many messages of support but also loads of requests for tasting notes and perfect serve information. We decided to host a live &#8220;virtual&#8221; tasting from Seb and Jen&#8217;s dining room, where they started the distillery in 2016. The first one sold out quickly and we had a couple of hundred people watching. The second sold out even quicker, even though we made more available &#8211; we decided to go all out for the third one in May and thought we&#8217;d try to break the world record for the Biggest Gin Tasting. It was so much fun, we brought together thousands of people to drink &#8220;together&#8221; even though we couldn&#8217;t actually all drink together. We also used it to raise money for Big Change MCR who provide support to homeless people &#8211; people with nowhere to go when we were all told to Stay Home.



This has since led to a new product &#8211; people purchase the virtual tasting set and then tune in to watch the recorded session with Seb and Jen. We&#8217;ve also developed a scaleable corporate product in it, helping to bring people back together through virtual work events. Over Christmas, we hosted over 100 virtual Christmas parties from a completely new revenue stream. Usually, the bar would&#8217;ve been crammed for the whole of December with Christmas parties and festive get togethers, instead it was empty &#8211; except for a few of us working from there from time to time. We managed to recreate this in a 2020 kinda way, albeit virtually. It helped keep us going through Christmas but also helped to send out product around the world to gin lovers from Manchester internationally.



Hopefully we&#8217;ll all be able to get back together in the same building! We&#8217;ve just launched our Valentine&#8217;s product which is another at-home experience and have seen great demand for it, so we&#8217;re continuing to adapt and try to bring exciting drinking experiences to people at home. We&#8217;re also focusing on how, when we can reopen, we can do so safely and in line with guidance, but in a way that puts emphasis on atmosphere &#8211; the one thing you just can&#8217;t replicate at home. Our bar team are developing some incredible cocktails, which I&#8217;ve been lucky enough to try &#8211; and believe me, it&#8217;s so much better than anything you can make at home! Maybe it&#8217;s in the hospitality of it, maybe it&#8217;s in the surprise that comes from an unexpected ingredient, or the passion you hear in someone&#8217;s voice as they describe the drink they&#8217;ve just lovingly prepared for you&#8230; But we want to make sure we retain that in the midst of social distancing.



Lockdown has been hugely challenging but it has definitely shown us our resilience. Not once have we sat still. At every opportunity, we&#8217;ve adapted, released new products, developed exciting campaigns to engage and reach new customers and while it&#8217;s been absolutely sh*t, there have been some good times and some exciting ones.



It&#8217;s made me incredibly proud to work within the hospitality and drink industry.

Manchester Gin – Lockdown Story

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Cisco Meraki

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[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></h2>
[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Get Started

In 2015, Health Secretary Jeremy Hunt said £1 Billion had been allocated to ‘digitising’ <img decoding="async" class="" style="margin: 0px 0px 10px 10px; width: 320px; float: right;" title="Stampede Hospital WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/hospital-wifi.jpg" alt="Stampede Hospital WiFi" width="320" data-constrained="true" />the National Health Service, and that all NHS buildings will offer free Wi-Fi to their patients in a ‘digital and paperless NHS’.
Despite this, hospital WiFi  is patchy, with some hospitals and health care centres offering internet access while others don’t.

Access to WiFi is seen as essential for travellers booking a hotel, for students in keeping up with coursework and for people working away from the office &#8211; the same people who use services in the NHS &#8211; and rely on WiFi to go about their day-to-day lives. We need internet to keep in touch, stay on track with work, pay bills, do the food shop. WiFi is no longer a nicety, it&#8217;s almost a necessity.
<h3>Why is Hospital WiFi so important?</h3>
The current average length stay in a hospital is around one week.  With no hospital WiFi patients are cut off, isolated, possibly anxious and likely bored at a time when they are feeling vulnerable.
Access to <a href="https://www.stampede.ai/blog/articles/wifi-in-hospitals">hospital WiFi</a> is crucial for patients to stay in touch with their loved ones while in hospital and pass time while they recover. It allows families to watch films together, comfort children who may be very sick and can reduce stress and anxiety, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3052954/">which supports patient recovery</a>.
Maybe as budgets continue to squeeze and we are repeatedly told how scant resources are, providing patients access to WiFi isn’t seen as a priority over more staff or equipment? But the numbers don’t lie &#8211; 6.9 million outpatient appointments are missed every year, each one costing the NHS over £100 for each occurrence. Many GP surgeries and dentists already have text reminders set up for outpatient appointments, but for the most part, patients will receive a letter telling them where and when their appointment is.
However, with an emphasis on building large ‘super hospitals’, patients go for an appointment and often enter an airport-like atrium, bustling with people with often no idea where to go. With endless identical corridors, they get lost, are late for/miss appointments, leading to clinics running late, delays in treatment, causing them as well as staff to feel stressed and adding to problems with waiting lists and meeting targets.
<h3>How Hospital WiFi Can Help</h3>
What about being able to go further and automatically tell the patient how to get to the their appointment with directions to the waiting area sent automatically to their phone?
Even better, what about doctors using a WiFi network to do Skype consultations for patients who don’t need a physical examination? Save time, costs and hassle for patients while enhancing efficiency, reducing cost and easing pressure for the NHS. A pilot scheme in London hailed this <a href="http://www.centrallondonccg.nhs.uk/media/24178/CLCCG-Cavendish-Skype-pilot-interim-report.pdf">a great success in terms of cutting costs while maintaining patient satisfaction</a>.
The NHS is increasingly pushing the idea that ‘prevention is better than cure’, endeavouring to cut costs of treatment. WiFi can support this by sending health promotion messages to visitors on-site, such as age-related messages about vaccinations or gender specific health care reminders. It’s easy for people to ignore letters through the post &#8211; why not target them with a pop-up message on their phone while they are in a health centre, prompting them to make that appointment?
<h3>WiFi to help NHS meet targets and initiatives</h3>
Instead of waiting for the results of scans and X-rays to be completed and sent back up to the relevant ward or department, hospitals using a WiFi network can benefit from having access to results instantly as they become available.
Remotely monitor equipment, such as oxygen tanks, and be notified they need to be changed, and access patient records online removing the risk of losing sensitive paper notes. Even digitise the process of ordering meals for patients, reducing the hassle of distributing and collecting paper forms.
With patient satisfaction and experience increasingly paramount, WiFi networks should allow the NHS the opportunity to gather feedback cheaply and quickly via email or text. This added convenience for patients is also likely to increase the response rate, giving health centres a more accurate representation of patient satisfaction while allowing them to develop and make services better.
Embracing WiFi will aid communication and make collecting results more timely, accurate, and efficient. When staff spend less time on admin and operational tasks, more time can be spend on patients, improving the standard of care and enhancing their experience.
As part of the increased push for efficiency, intelligent <a href="https://www.stampede.ai/how-it-works#analytics">WiFi Analytics </a>can offer insights into who is on-site, dwell times and the busiest times at the fingertips of entire hospitals, individual departments, GP surgeries and dentists. This can help with the allocation of resources, such as staff and equipment, contributing to increased efficiency and smart spending.
<h3>NHS WiFi: secure as it needs to be?</h3>
A recent cyber attack on the NHS affected 40 hospital trusts, and the government is now under intense scrutiny with people asking why the NHS is so vulnerable to hackers.
Currently, medical staff, students and researchers have access to Eduroam, where they automatically connect to the WiFi at all participating institutions, which is a good resource. However patients are not able to connect, unless they happened to be a student and have registered at their home institution. More concerningly, a recent study suggested that <a href="http://aktuell.ruhr-uni-bochum.de/pm2016/pm00001.html.en">50% of devices connected to Eduroam network are vulnerable to hackers. </a>
It is essential that the NHS uses a secure network to keep huge amounts of sensitive data safe. Providing a legally compliant WiFi network  increases the robustness of security measures available. For instance, network segmentation lets health workers access a separate network from patients, keeping the sharing of confidential information extra-secure.
The NHS will also benefit from being able to pre-determine what devices are allowed to connect to the network, and ‘blacklisting’ those which are denied access, keeping networks safe from ‘rogue-users’.
An important safety feature, particularly with children being able to access the network, is content filtering which keeps nasty sites at bay, reducing the risk to the network and preventing illegal activity, such as torrenting.
The NHS is a unique institution serving over 1 million patients every 36 hours. It is the world’s largest publicly funded health service and the fifth biggest employer in the UK. We Brits view it as a “<a href="http://www.britishfuture.org/featured/new-report-where-is-bittersweet-britain-heading/">symbol of what is great about Britain</a>.” With its size can bring challenges in bringing about change, however setting up and integrating a WiFi network is quick and easy.
WiFi should be ubiquitous in hospital and healthcare centres to help build a smarter, more efficient health care system Brits continue to cherish. The NHS really can’t afford to go without.
<h3>How Stampede can help</h3>
Are you responsible for connecting a hospital, health care clinic, or other health service location? Stampede can custom fit a solution that will meet your needs for fast, secure, reliable WiFi. Drop us a line or <a href="http://www.twitter.com/blackbxwifi">reach out to us on social media</a> to learn more.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Hospital WiFi: Making Healthcare Smarter and Getting Patients Connected

&#8220;Do we keep the order and pay app?&#8221; It&#8217;s a big question for many hospitality venues right now, and some have already answered it&#8230; 



<hr class="wp-block-separator"/>



Finally being able to interact and deliver face-to-face service to their customers at their tables again brings this question to the forefront now.



If you are thinking about dropping your app, considering swapping that allocated budget to other tech tools. The right tech can help you to grow even further and build a loyal customer base. Regardless of COVID restrictions and reactive needs.



<h4 class="wp-block-heading" id="h-guest-wifi-an-allrounder-tech-solution">Guest WiFi &#8211; An Allrounder Tech Solution</h4>



A Guest WiFi without a password but using a captive portal instead allows businesses to collect customer data through WiFi sign-ups. And grow their mailing list with ease.



<h4 class="wp-block-heading">Never Miss a Customer Again</h4>



One big drawback of ordering apps is that you often only get contact details from the person that is ordering. So for larger bookings, say a group of 6, &nbsp;you’re missing out on the other 5 customers at the table.&nbsp;



However, if you opt for a guest WiFi solution instead you can turn this one booking into 6 new customer contacts, as they might all sign up to your WiFi.



Hence, you’ve got 6 new customers you can reach out to now and turn into regular visitors. Those might bring another group next time and so it grows.



<h4 class="wp-block-heading">Digital Menus For More Flexibility</h4>



Arguably, the digital menu feature of an ordering app does have many advantages for a business. It can be changed and adapted with only a few clicks. Plus, it can also be embedded into your website. This means you don’t have to upload a new pdf version every time you make small menu changes.&nbsp;



Guest WiFi solutions often support <a href="https://utfb.untappd.com/" target="_blank" rel="noreferrer noopener">digital menus</a> as part of their setup, which can be accessed via the WiFi login. It&#8217;s great for accessibility and maintains that easy update perk.



<h4 class="wp-block-heading">Supporting Experiences, Not Changing Them</h4>



The crux of the order app is that unless it&#8217;s web-based. Customers have to download it before they can start ordering. This might not be something all your customers were happy to do and can create friction in their overall customer experience.



A Guest WiFi solution with a captive portal removes the need for a password, downloads, tokens or codes that staff need to memorise, fetch or guide customers through using. Thus leaving them free to enhance the customer experience in the ways that only person-to-person contact can.



So, before you think about steering away from technology entirely, consider what technologies can continue to provide a business and customer benefit. Your staff can always make ordering a great experience, but they can&#8217;t do much to fix a clunky customer WiFi.



Want to find out how our <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">Guest WiFi solution</a> could work at your venue?&nbsp;<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to one of our team.</a>

Can A Guest WiFi Solution Step In For Your Ordering App?

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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<h2 class="wp-block-heading">PRESS RELEASE</h2>



<h3 class="wp-block-heading">Stampede launches automatic, contactless data collection service for the hospitality sector</h3>



Leith, UK, 29th June 2020 –<a href="https://stampede.ai/"> Stampede</a>, the Scottish hospitality software company, today announced the launch of a new secure, contactless service to help pubs, bars and restaurants collect customer data – as required to support track and trace measures. Having described the Government’s guidance on data collection as “woeful”, Stampede’s founder says the service is designed to make the process easy for venue owners when they reopen in July, while also making spontaneous walk-ins possible again via its automatic registration process.



The Stampede service allows customers to share their details securely with their smartphone, as well as allowing venues to track and timestamp new visitors – the venue can then choose to delete the data after 21 days as per the new government guidelines. For regular or returning customers, the service will automatically register their smartphone on arrival and reset the 21 day counter. This means that they do not need to provide their details each time they arrive at the venue, thereby retaining the spontaneity of a pre-pandemic pub visit. The service is fully managed by Stampede but can be customised by the venue owner, meaning venues don’t have to maintain complicated records if they don’t want to.



Customers are given two options for providing their data. Firstly, they can provide their details while registering to connect to the venue’s guest Wi-Fi. The benefit of Wi-Fi is that smartphones will automatically join the network each time they enter the venue, thereby registering them as a visitor. It is designed to be a seamless experience for the customer, is less time consuming for venue staff, and mitigates data protection or health and safety issues created by physical ledgers or digital spreadsheets. For pubs and bars that want customers to order drinks at the table via their dedicated app or website, being connected to the Wi-Fi is also a good way to encourage people to do so, rather than ordering at the bar.



For anyone who does not want to join the guest Wi-Fi, Stampede also allows customers to scan a QR code displayed at the venue, or have their details manually entered into the Stampede app by a staff member.



“The Government guidance on how pubs, bars and restaurants should support track &amp; trace measures and implement data collection policies was frankly woeful,” said Stampede founder, Patrick Clover. “It lacked clarity and eschewed responsibility, putting the onus on venues to act responsibly and find their own solutions.



“Pub owners care about the health and safety of their customers, but most won’t know where to get started with data collection, security and privacy, nor will they want to risk spoiling the experience by making customers jump through hoops. Our data collection service means spontaneous pub trips and walk-ins can still happen under the right circumstances. It’s a better, more secure and more private option than digital ledgers, and more hygienic than using pen and paper. The outlook for British pubs and bars was extremely bright before the outbreak, pub numbers were up for the first time in a decade, and I expect the industry to get back to its feet asap.”



<h4 class="wp-block-heading">About Stampede</h4>



Stampede was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211; Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than four million users from over 800 locations across the UK, Europe, US, Asia and South America.



<h4 class="wp-block-heading">Media contacts</h4>



Mike Marquiss <a href="mailto:mike@decodedcomms.com">mike@decodedcomms.com </a>07510 564 704

New service keeps spontaneous pub trips alive while supporting track and trace

Now Online – Highlands and Islands Airports

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We recently applied a major update to the system to make managing user roles across multiple brands or locations easier to do. Stampede users have more control over who can access what, and be able to roll out updates and campaigns across multiple locations without having to repeat processes.&nbsp;



Let’s dive in.



<h2 class="wp-block-heading">People and Locations</h2>



Built in response to customer demand and as a logical step in making the system easier to use for bigger organisations. There are two main elements to organisations: People and Locations.



<h3 class="wp-block-heading">People</h3>



This is how you assign user roles to people using <a href="https://product.stampede.ai">Stampede</a> at your organisation. Their access to certain features and specific locations is defined with their user role.



Some examples of roles would be Admin, Venue Owner, Marketer and so on, with different rules for each.



<h3 class="wp-block-heading">Locations</h3>



To allow different access levels, locations have been set up in a tiered system. You might have regional teams who only need access to certain venues, while a head office would want access to all locations. Likewise there might be external IT or marketing partners involved who also need specific access. It can even work at individual site level to enable control at ground level by staff at that venue.



Here’s a quick example to show what it might look like



<ul><li>Head Office<ul><li>Super User Admin</li><li>Marketing Department</li><li>Region 1 <ul><li>Regional Manager</li><li>External IT Company 1</li><li>Pub 1<ul><li>General Manager</li></ul></li><li>Pub 2<ul><li>General Manager</li></ul></li><li>Pub 3<ul><li>General Manager</li></ul></li></ul></li><li>Region 2 <ul><li>Regional Manager</li><li>External IT Company 2</li><li>Pub 4<ul><li>General Manager</li></ul></li><li>Pub 5<ul><li>General Manager</li></ul></li></ul></li></ul></li></ul>



In this example, the Super User Admin could be responsible for adding and removing locations, while the marketing team has access to all locations for <a href="https://stampede.ai/blog/new-product-feature-multi-site-reporting/">company wide campaigns and reporting</a>.



Each region might use a different local IT company to handle technical setups, therefore there’s no need for them to have access to the entire network of locations.



If you’re ready to start leveraging this new feature for your teams, or add new locations then <a href="mailto:support@stampede.ai?subject=Organisations%20Setup">contact our Customer Success Team</a> who will take you through it in an online session.

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£5k Marketing ROI</h3>



A time-saving and intelligent marketing tool. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png" alt="case study email open rate icon" class="wp-image-21370 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">50% Email Open Rate</h3>



Bringing more customers back more often. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">95% customer opt in rate</h3>



A compliant and engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 800 New Customer Records</h3>



Growing their database with automated data capture. 
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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Moonwake Beer Co. opened their Edinburgh-based brewery in September 2021. Their Leith-based location also features an onsite mezzanine taproom open Thursday to Sunday with space for 30 or so customers. They have been using Stampede from the beginning to build and grow their customer database.



The captured data is used to send out weekly newsletters and targeted marketing campaigns to bring local customers back. In addition, Moonwake Beer Co. are sending SMS campaigns as a reminder for upcoming events.
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1.png"><img decoding="async" loading="lazy" width="669" height="684" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1.png" alt="" class="wp-image-21393" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1.png 669w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-293x300.png 293w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-592x605.png 592w" sizes="(max-width: 669px) 100vw, 669px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote>&#8220;It was really easy to get started with Stampede. We had our email templates made for us and everything was set up and integrated very quickly.&#8221;<cite>Sarah Sinclair &#8211; Marketing and Events Manager, Moonwake Beer Co.</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Moonwake Beer Co." width="500" height="281" src="https://www.youtube.com/embed/BqJdCgbtFwk?start=1&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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