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Why are we putting up with Bad WiFi?

We want to keep in touch with friends and loved ones, stay updated and be able to do<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/bad-wifi.jpg" alt="Stampede Wifi" width="320" data-constrained="true" /> work anywhere, anytime. But how many times have you found yourself searching around a restaurant or cafe for a WiFi password?
Did you have to ask a member of the staff? Did they even know it? How about the time you had to fill in a seemingly endless form to connect? And then there&#8217;s the Guessing Game &#8211; where you have to hack into the WiFi by guessing the password.
If you do eventually manage to connect, all too often you’ll be faced with poor connectivity. Repeated dropping out and reconnecting, slow loading webpages and having to re-enter a password on every visit which leaves a ‘what’s the point?’ feeling. So we accept bad WiFi and continue to use our data allowance out of pure convenience.
<h3>Spending Our Data Allowance</h3>
But what about the times when we can’t use our data allowance, such as when we are on holiday, or in a basement bar? How many times have you found yourself having to leave a bar or club late at night to stand in the cold and rain just to get some phone signal, to book a taxi or arrange to meet friends for example? It’s simply crazy that we have to do that. Hunting for data and feeling cut off from the world isn’t acceptable, is frustrating and can be anxiety provoking.
I think we’d agree that having access to Guest WiFi is essential in most public places &#8211; <a href="https://www.stampede.ai/wifi-in-action#transport">such as public transport</a> &#8211; but why are we accepting such a poor quality experience? All we want is for the WiFi to just work, but it is associated with hassle and disappointment &#8211; our expectations are not high.
<h3>Why don’t we demand better?</h3>
We need to spread the word that Guest WiFi can do more than just work &#8211; it can provide users and businesses with an epic experience, where we enjoy <a href="https://www.stampede.ai/how-it-works#marketing">once in a lifetime login and promotional offers</a> just for using the Guest WiFi as we normally would.
A seamless WiFi experience and discounts on favourite drinks and food at places we visit is a huge win-win for us as customers. Who doesn’t want a free drink on their birthday? Or a discount on their next visit?
It’s about telling businesses where we think they can do better. We as customers don’t need to suffer poor quality Guest WiFi when there are easy to set up, cost effective solutions available which can be set up in your <a href="https://www.stampede.ai/wifi-in-action#coffee">local independent coffee shop</a>, <a href="https://www.stampede.ai/wifi-in-action#hospitality">national restaurant chains</a> or <a href="https://www.stampede.ai/wifi-in-action#hotels">multinational hotels</a>.
<h3>Tell Us About Your Bad WiFi</h3>
Why not have something which exceeds our expectations? Have you ever been through a really bad WiFi experience? Maybe the signal was almost non-existent, the speed was slow as a snail or it was just not safe at all?  Feel free share your experience on the comments section below.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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Bad WiFi: Is This As Good as It Gets?

Today is a big day for us at Stampede, as we are now fully integrated with the Open Mesh / Cloud Trax ecosystem, meaning you can get up and running with our full suite of features, without visiting a site or buying additional hardware.

<img decoding="async" class="aligncenter wp-image-4005 size-tb_x_large" style="width: 1200px;" title="Stampede Integration" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screenshot-2016-11-03-10_11_55-1200x627.png" alt="Stampede Integration" width="1200" data-constrained="true" />
<h2>Why?</h2>
Integrating with vendors is the next major frontier for us, if you&#8217;ve been selling / installing wireless hardware for some time, you will no doubt have your preferred vendor. Open Mesh (with over 80k networks globally) have a terrific product that &#8220;Just works out the box&#8221;, allowing Meraki level network management at a fraction of the cost. Using our seamless integration, you can now get access to beautifully branded login screens, custom data capture, one time logins, automated email / sms marketing, customer analytics and full UK compliance. Its our job to make sure you are able to offer the gold standard of guest WiFi, having an end user experience that is second to none.
<h2>How?</h2>
You can get up and running with our full featured product including a 7 day free trial:
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>
Together we can put an end to site visits, remote access and poor guest WiFi experiences.

Open Mesh Integration

We&#8217;ve recently read how <a href="https://inception-group.com/" target="_blank" rel="noreferrer noopener">Inception Group</a>, a London based experiential bar group, plans to weave reopening regulations and measures into the guest experience as they look ahead.



They are taking the current guidance and putting a positive, branded spin on it rather than just following a tick-box exercise for reopening their themed venues.&nbsp; Mannequins dressed to match the themes as placeholders, bee-keeping suits and even vintage gas masks are all in the mix to comply with regulations.



 The concept has rightly received <a href="https://www.hospitalityandcateringnews.com/2020/06/applause-for-reopening-on-brand" target="_blank" rel="noreferrer noopener">coverage and praise</a> across industry media. Adapting the measures to differentiate themselves and create memorable customer experiences is a great initiative.



 The team at <a href="https://inception-group.com/" target="_blank" rel="noreferrer noopener">Inception Group</a> talk of how the concept aims to avoid creating environments that look too sterile and take away from the atmosphere and experience in their venues.



 Their example points to the need for venues to find that balance between hospitality and hygiene, personality and PPE when planning for reopening. Consumers will want to see the measures in place but at the same time they would probably appreciate some escape from the constant reminders. It&#8217;s a tough compromise.



 There are lots of images of waiting and bar staff in surgical masks on the web right now, and it looks sterile in every sense of the word. It looks clean but impersonal.&nbsp;



 According to <a href="https://trends.google.com/trends/explore?date=today%203-m&amp;q=branded%20face%20masks" target="_blank" rel="noreferrer noopener">Google Trends</a>, searches for “branded face masks” have &#8211; perhaps unsurprisingly &#8211; been on the rise in the last 6 weeks. Visually this is one of the first things that comes to mind when considering customer service in the near future. But how many operators are going to consider adding branded PPE to existing workwear? And what further adaptions of the possible reopening measures could be made to help venues strike the right balance between peace-of-mind and brand personality?



 As we edge closer to a reopening date for hospitality venues, it will be interesting to see how necessary safety measures are incorporated into customer experiences.



<a href="https://inception-group.com/" target="_blank" rel="noreferrer noopener">Inception Group</a> mentioned that they will keep developing their concept as regulations are clarified, and we look forward to seeing the eventual outcome.

Personality Vs. Peace of Mind

Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Many businesses, therefore, have ended up with a stack of technologies that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all.



What’s more, those digital tools each come with costs which can add up quickly.



With budgets being tight this year, time to review your tech solutions and find ways to reduce excess costs whilst growing your business.



<h5 class="wp-block-heading" id="h-find-tools-fit-for-the-industry">Find Tools Fit For The Industry</h5>



It’s tempting to go for the big household names we are familiar with. If it’s working for other businesses, it clearly has to work for yours as well, right?



However, contemporary online businesses, such as e-commerce, come with different tech needs compared to offline i.e. brick-and-mortar ones.



Most of the time those tools are not designed specifically for industries like hospitality. They are there to satisfy the mainstream online market.



How do you find industry-specific tools?



<ul class="wp-block-list"><li>Ask for referrals within your industry</li><li>Be specific in your Google search terms &#8211; ‘for hospitality/restaurant/hotel…’</li><li>Do detailed research and compare tools on tech directories like <a href="https://www.g2.com/" target="_blank" rel="noreferrer noopener">G2</a> or <a href="https://www.capterra.co.uk/" target="_blank" rel="noreferrer noopener">Capterra</a></li><li>Check testimonials on the websites &#8211; are those from companies similar to yours?</li></ul>



<h5 class="wp-block-heading">Save Money With An All-In-One Solution</h5>



Think about how many repeat customers you would need to pay for your monthly subscriptions and how much effort it takes to generate those visits.&nbsp;



Another important cost factor to consider is time. Syncing and managing multiple data sources from various integrated systems is often inefficient, as well as a potential GDPR risk.



Instead, industry experts are now advocating for multi-function smart tools and technology that can pay for itself.



Simplification is the way forward here. Rather than custom building a mix and match solution from different providers, choose one platform that can do everything you need in one place.



This way you’re no longer relying on costly and complex integrations and can focus on bringing more customers back.



Looking for a <a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">smart all-in-one solution</a> to grow your business? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more.

How To Save Money On Your Digital Tech Tools

With the latest release of our software &#8211; <a href="https://stampede.ai/blog/connect-version-4-0/">Version 4.0</a> &#8211; we have added a brand new feature that will transform how promotions are delivered to customers in venues. Our Story feature.







WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your <a href="http://connect.stampede.ai">Connect account</a> you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="800" height="593" src="https://stampede.ai/wp-content/uploads/2019/06/Stories-small-loop.gif" alt="" class="wp-image-12594"/></figure>



Heres the clever bit. Stories guarantees visibility of your promotions and messages &#8211; as visitors can&#8217;t access the free WiFi until they have watched your Stories. You&#8217;ve got them in your venue, and now you&#8217;ve got their attention &#8211; use it wisely!



Also, you can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics and other marketing tools.



Our WiFi Stories feature is a first of it&#8217;s kind for guest WiFi systems and captive portals, and we&#8217;re super proud of this innovation and how it can help businesses reach customers in new ways.



If you want to know more setting up and using Stories on your existing Connect account, or are interested in finding out how it can fill a gap in your marketing and promotions &#8211; <a href="https://stampede.ai/contact/" target="_blank" rel="noreferrer noopener" aria-label="contact our team (opens in a new tab)">contact our team</a>.

Introducing: Stories

As we&#8217;re heading into the new year, no one would have anticipated that the pandemic would still be around, affecting many businesses. Though, over the past year, the hospitality industry has proven that with a little creativity and a change in strategy, operators can still come out as winners despite the odds. With ongoing changes in restrictions and new regulations, hospitality businesses are looking to technology for ways to continue operating.



<hr class="wp-block-separator"/>



Here are 6 proven ways hospitality operators can use technology to continue operating and boost their revenue.



<h4 class="wp-block-heading" id="h-1-live-streaming">1. Live Streaming</h4>



If the customers are restricted from visiting your premises, why not visit them instead? We’re talking about live streaming! With just a video camera and a good internet connection on hand, you can ensure that the show goes on. From live band performances to pub quiz nights. You can bring the entertainment to the comfort of your customers’ own confines. 



Most social media platforms give you the option to stream events as they are happening. You could also run the stream from your website if you add this functionality. As you advertise the event, you can ask supporting customers to send a “donation” your way, in exchange for providing them with entertainment.



This “donation” will help to cover the door fees and other profits you’re missing out on while your business cannot trade as usual.&nbsp;



With so many individuals locked indoors during this period, you’ll be surprised at how many keen fans you’ll have. Just remember to use social media, WiFi marketing, and newsletter campaigns to market your live stream event. 



You’ll also want to ensure that commenting functionality is turned on. This way, your audiences can chat and socialise via digital channels while they get to enjoy the entertainment that’s associated with your venue. 



<h4 class="wp-block-heading" id="h-2-start-your-own-cooking-show">2. Start Your Own Cooking Show</h4>



If you can’t provide your patrons with cooked meals, why not show them how to prepare their own dishes that you have helped them come to love? Your restaurant can rope in the chefs to record cooking shows that demonstrate how to prepare a few meals on your menu.



You can upload your recordings to your website, YouTube, and your social media pages to keep customers intrigued with your brand. And you may gather new supporters too. You can even do a live stream to create more excitement and suspense. 



But there’s more…



To keep cash flow moving, why not sell recipe box kits to your fans? These kits can contain all of the ingredients needed to create a meal that you sell. Your favourite fans will flock to buy these kits. It’s a win-win deal!



And this brings us to our next point…



<h4 class="wp-block-heading" id="h-3-create-an-ecommerce-shop">3. Create an eCommerce Shop</h4>



Now’s the time to seriously consider investing in an eCommerce website. Even businesses in the hospitality sector can expand online to ensure that cash keeps flowing.&nbsp;



An eCommerce site will give you the ability to sell the recipe kits you’ve put together or you can sell other products that are unique to your brand. Why not rustle up some quirky branded merchandise that will appeal to your supporters? From cooking lessons and gift cards, an eCommerce site is one way to keep your business going. 



<h4 class="wp-block-heading" id="h-4-delivery-services">4. Delivery Services</h4>



Social distancing has increased the need for goods to be delivered to doorsteps. Luckily, the food delivery market is booming worldwide. With the introduction of delivery services such as <a href="https://www.ubereats.com/restaurant/en-GB/signup">Uber Eats</a>, Deliveroo, and <a href="https://restaurants.just-eat.co.uk/">Just Eat</a> (to name but a few), consumers can now order their food online or on mobiles and receive a meal from any café or restaurant in the area within an hour. 



If you have not yet subscribed to any delivery services, now’s the time. Make sure you are added to the list of service providers on the delivery apps. Also, remember to promote your food delivery option on your website and your social media pages. Many restaurateurs are going as far as asking staff to do the deliveries to save on costs.



<h4 class="wp-block-heading" id="h-5-virtual-vouchers">5. Virtual Vouchers</h4>



You want to take advantage of all forms of digital communication to keep in touch with your customers. From text message notifications and email newsletters to pop-up mobile app messages, there are many different ways. 



These means of communication are an excellent way to send audiences virtual vouchers with the hope that they will be used as soon as your venue can continue trading as normal. You can issue individuals with vouchers for discounts on meals/accommodation or you can sell gift vouchers that can be redeemed at your eCommerce site. 



This is just one additional way hospitality businesses can use technology to start rolling in again once doors can open as usual. 



<h4 class="wp-block-heading" id="h-6-social-media">6. Social Media</h4>



We have left the most obvious for last. Now, more than ever, your hospitality venue needs to take advantage of social media.



Make sure to keep your posts positive during those times. Implement campaigns that will help you to engage new customers who are ready and waiting to visit as soon as restrictions have been removed. 



Keep your followers and fans informed to reassure them that their favourite venue will still be there waiting for them. Use social media to reassure your customers that you have put all of the necessary safety measures in place and in line with current regulations. A little bit of peace of mind can go a long way. 



Get in touch for more marketing support and insight into how you can keep your hospitality business afloat. We’ll provide you with<a href="https://stampede.ai/how-it-works/"> time-saving hospitality technology that helps you succeed</a>.

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Easy And Profitable Marketing With Automations

Who would have guessed that the year 2020 would have us in lockdown? That businesses would be pressed to close their doors and that the days as we once knew them would come to a sudden halt? This is, unfortunately, our current reality and it’s a harsh one for all of us. It’s not the end, however. With some positive thinking, innovation, and strategising – you can still make a success of your hospitality business despite the current and seemingly unyielding “downtime”.



If you&#8217;re not furloughed, then the following tips are great for those who are in the hospitality industry. These ideas will keep you productive and they will help you to best prepare your business for when your doors open again.



<h2 class="wp-block-heading">Spring Clean</h2>



We’re starting with the most obvious and possibly most dull (for some) idea. While your venue is not seeing any foot traffic, you may as well use the opportunity to give it a thorough clean. This is especially important during this time when cleanliness and hygiene is the number one priority.&nbsp;Many readers have probably already done this. But it&#8217;s important to keep it up, as dust will gather even with no one visiting.



Disinfect the nooks and crannies that were low priority before, deep clean cupboards and shelves. Pull everything out of these storage places and get stuck in. Even the staff only areas.



At the same time, you may also want to look into creating a new schedule and cleaning tasks for staff going forward. New expectations and measures have been put in place when it comes to cleanliness and these should be added to your regimen.



<h2 class="wp-block-heading">Tackle Staff Training</h2>



Platforms such as Skype, Zoom, and Google Hangouts make it possible for staff members to meet and collaborate online. This means that staff training doesn’t pause if employees are furloughed &#8211; in fact getting those staff training is encouraged.



You can use the new found time on your hands to compile training material. Alternatively, you can browse the internet for information to be passed onto your staff that can improve their skills.&nbsp;



Once you have your training material ready, set a meeting date and time that everyone can commit to (giving everyone time to set-up the conference application of choice). You can then continue with your staff training online. This is also a great way to encourage a positive outlook and to keep employees in good spirits during a period of uncertainty.&nbsp;



<h2 class="wp-block-heading">Update Your Website and Social Media Pages</h2>



Now’s the time to make those changes and updates to your website that you just never get to. You can:



<ul class="wp-block-list"><li>Make sure all of your contact details are still correct</li><li>Test your contact form to make sure it’s still working</li><li>Add new and more recent photos to your gallery</li><li>Write blog posts for your blog (content is a key component when it comes to SEO and online marketing)</li><li>Contact your web designer for an upgrade or a new user interface design</li><li>Add an E-commerce module and create an online store</li></ul>



The same applies to all of your social media pages. You can make sure your details are correct across all of the platforms and update your “About Us” sections with recent news.&nbsp;



Downtime is also perfect for planning future social media posts. You can compile content and post ideas to schedule for the coming months.&nbsp;



<h2 class="wp-block-heading">Update and Optimise Your Directory Listings</h2>



Most hospitality businesses recognise the importance of having listings on both offline and online restaurant, travel, and entertainment directories. While you have some time on your hands, why not make sure that the information on these directories is still correct? Perhaps you can respond to customer reviews too and better your reputation across all channels.&nbsp;



You may also want to do some research to see if there are any new directories that you have not been listed on. During strenuous times for businesses, you want to make sure that your brand is advertised well and even the smaller directories could give you extra exposure.&nbsp;



<h2 class="wp-block-heading">Work on Your Marketing Approach</h2>



Just because you’re not receiving customers, it does not mean that you should stop marketing yourself. Continue with your social media campaigns and start strategising for the weeks and months ahead.&nbsp;



An event &#8211; such as the Covid-19 pandemic &#8211; can change how the world reacts to your brand and your advertising methods. Now may be a good time to strategise how you market yourself. For example, the current lockdown has emphasised how important the digital world is. It provides a portal where many businesses can continue to trade or at the very least, engage with customers. Perhaps it’s time to consider improving your email marketing and digital customer communications? Or maybe you want to make more of a prominent appearance on social media?



<h2 class="wp-block-heading">Adjust Your Strategy</h2>



When a stick gets thrown in your works, then we encourage you to embrace the event as an opportunity to learn and grow. Do what you can to ensure that your business is stronger and more prepared every time something drastic and unforeseen occurs.&nbsp;



When it comes to adjusting the strategy of a restaurant or hotel, for example, we &#8216;ve got the following suggestions:&nbsp;



<ul class="wp-block-list"><li>You can take your business online and create an E-commerce store where you sell your recipes, secret ingredients, cooking lessons, and vouchers.</li><li>Create a delivery service to get meals and drinks to your customers’ doorsteps.</li><li>Offer your services to those in need. If you have available hotel rooms, you can offer them to those who need to self-isolate or to those who cannot find a flight back home. If you’re a restaurant, you can use your resources to make food parcels for the hungry. This way you can continue to serve your community and you will be remembered for the role you played in giving-back.&nbsp;</li></ul>



<h3 class="wp-block-heading">On an end note:</h3>



When you’re stuck at home, why not use the time to get to know your customers better? When you know your customers – you know your business. At <a href="https://stampede.ai/">Stampede</a>, we provide smart technology so that you can connect and communicate with audiences. Helping you to learn their behaviours and expectations with data driven insight. Ready to <a href="https://stampede.ai/contact/">contact us</a> for more information?

Hospitality business owner working on projects

How Your Hospitality Business Can Make the Most of Downtime

As the internet gets “bigger” there’s a constant need for how we interact with it to keep up in performance. People want more, and they want it faster than ever.



Keeping that in mind &#8211; plus a few prickly real-world experiences &#8211; our teams have just completed upgrades to our guest WiFi service.&nbsp;



A great WiFi login is butter smooth, lightning fast, beautifully branded and tastefully personalised. Our latest update levels up all these areas.



Many of you reading this will know that <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> was where <a href="https://stampede.ai/company/">we started back in 2015</a>. Our founder Patrick knew there was a better way to get customers online in hospitality venues. We’ve grown since then, but that mentality is still our driving force.



The other driving force is time. We’ve done this update now (Oct ‘23) so that Stampede users and their customers get the most from the upcoming “golden period” of Christmas.



<h2 class="wp-block-heading" id="h-the-highlights">The Highlights</h2>



<h4 class="wp-block-heading" id="h-speed">Speed</h4>



Three times faster. Or 320% faster to be more accurate. That is the headline result of our recent performance improvements. Customers get online quicker, even in low bandwidth areas.&nbsp;



This results in fewer complaints to staff and less time spent dealing with IT companies. It also means more customers will opt-in to your marketing &#8211; an ideal way to grow your mailing list. <a href="#technicals">Read on</a> to dive into the technical details.



<h4 class="wp-block-heading" id="h-branding-and-design">Branding and Design</h4>



Consistent branding for your business across all pages with our <a href="https://stampede.ai/blog/updates-september-2023">newly released brand kits</a> &#8211; you can read up on them here. Loading, welcome and email validation screens all support brand kits too.&nbsp;



This makes the entire experience more brand-focused, increasing customer recall and making your retention marketing more effective.



A lot of you ask about custom fonts &#8211; this update makes them now available on your WiFi portal and other screens, as per the brand kits.



Lastly &#8211; we’ve made the WiFi service more easily accessible for international customers without the need for them to choose language manually. Using the devices’ locale we automatically change the language in the portal. It’s a nice touch for those of you with regular international customers.



<h3 class="wp-block-heading" id="h-a-note-on-paid-wifi">A Note on Paid WiFi</h3>



We’re still supporting many businesses who offer a paid WiFi service, and have dedicated a large amount of effort in this update to improving that side of our guest WiFi.



Using paid access we have supported £1.28m for customers across 59,600 unique payments since starting.



To improve the user experience, the updated paid access now looks and feels like a modern e-commerce shop. The goal is to make it easy for more users to get online in these use cases.



Behind the scenes, we have completely refactored the integrations between PayPal and Stripe to give the whole system a fresh start.



Device management on paid access has historically been problematic for some businesses and users. This has also been reconfigured to make it easier for guests/users to share paid access between accounts.



<code>&lt;a name="technical</code>s&#8221;&gt;&lt;/a&gt;



<h3 class="wp-block-heading" id="h-getting-technical">Getting Technical</h3>



If you’re here then it’s time to get into the details. How have we taken world-class guest WiFi and made it even better?



Pre-generated everything



We are now pre-rendering every splash page before guests’ devices to speed up loading times. This is also done in all supported languages (14) which means &#8211; at the time of writing &#8211; we’re generating ~80,000 WiFi login pages before people even log in through them.



Bundle size&nbsp;



As all page generation is pre-generated the bundle size of our WiFi feature has decreased. To load a full page now requires ~140 KB of bandwidth &#8211; it used to be 430kb minimum. This means that WiFi portals will load quickly even in the most challenging connectivity environments.



Event-based



The WiFi feature has been moved into its own dedicated infrastructure which means API calls are entirely independent of other Stampede services. Interconnection between this service and Stampede still happens. This dedicated resource simply acts like a unique power source so it no longer shares power with other Stampede functions.



Client authentication



For true cloud-first WiFi hardware vendors &#8211; like TP-Link and Ubiquiti &#8211; we are now authenticating the guests server-to-server, previously done via client-to-server. This drastically speeds up authentication time, getting users online faster.



Streaming components



Components that affect page load speed like the phone number input, Apple Sign-in and Stripe checkout, are now being <a href="https://nextjs.org/docs/app/building-your-application/routing/loading-ui-and-streaming#what-is-streaming">streamed into the application</a>.



<h3 class="wp-block-heading" id="h-signing-off">Signing off</h3>



There’s no doubt that this is a significant update. It wouldn’t have been possible without the feedback and input from our customers and partners, so a massive thanks to them.



The depth and detail of this update tell us that even the best always have room to improve. Don’t get too comfortable with the status quo, someone else will be moving the needle elsewhere.



If you want to explore any of these updated features in <a href="https://product.stampede.ai">your Stampede account</a>, or to upgrade your existing guest WiFi, <a href="https://stampede.ai/get-started">our team is here to help.</a>

October Update – 3x Faster Guest WiFi and more

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

TechRound Interview with Patrick Clover

Customer data is the key&nbsp;to feeding your marketing campaigns, driving repeat visits and increasing revenue. The more data and customer insights you can get, the bigger the knock-on effect.



There are many touch points along the digital and physical customer journey that allow hospitality businesses to collect data. But two stand out above the others. 



<h5 class="wp-block-heading" id="h-2-ways-to-collect-customer-data">2 ways to collect customer data</h5>



One popular data source is a&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">table booking system</a>. The data you get from those lets you to send reminders (reduce no-shows) and special offers in advance as a way to increase sales per booking.



Another common method is using a&nbsp;<a href="https://stampede.ai/how-it-works/wifi/#portal" target="_blank" rel="noreferrer noopener">captive portal solution</a>&nbsp;to gather data through Guest WiFi. The real-time, in-venue data brings huge potential to increase spend per head, i.e. through&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">digital upselling</a>.



In both cases, customers can be contacted after their visit to further boost loyalty through personalised campaigns and offers.&nbsp;



No doubt, those two tools are good on their own and will help you grow your database and business. But when&nbsp;combined, they elevate your expansion&nbsp;to new heights.



<h5 class="wp-block-heading">The combined power of WiFi and Booking Data</h5>



The crux with booking data is that you only get data from the person that made the booking.



So what happens if you have a large group booking? You’re&nbsp;missing out on a big bunch of data&nbsp;and potential future business opportunities as you have no means to contact the rest of the party.



However, if you also opt for the captive portal you can gather the data of the entire booking party, once they sign up for your WiFi. An easy way to&nbsp;scale up your database from just one booking.&nbsp;



Even better, if both systems are integrated into one CRM. You can mix and match both sources to&nbsp;create high-converting campaigns&nbsp;and bring more customers back on a regular basis.



Here’re some examples of segmentation ideas using your booking and WiFi data insights.&nbsp;



<h5 class="wp-block-heading">4 clever segmentation ideas</h5>



1) Has booked but not been at the venue (cancellation):



-&gt; Win-back campaign with a special offer



2) Has been at the venue (WiFi) but not booked online yet (booking):



-&gt; Welcome or early-bird booking offers&nbsp;



3) Has been at venue (WiFi) and birthday coming up:



-&gt; Special birthday party booking offer



4) Regular booker/in-venue visitor (WiFi + booking):



-&gt; Bring your friends and get …% off



Want to scale up your marketing campaigns to achieve better results?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more.

The Revenue Boosting Combo Of WiFi And Bookings Data

EnGenius Tech now a Stampede technology partner

So, the long wait is finally over, and Apple will be releasing iOS 11 to the public on September 19, 2017. Of course, there&#8217;s been a Beta version out for a few months now for those who couldn&#8217;t wait to get their hands on the latest Apple iOS, but tomorrow is the big day that the for real iOS makes its appearance.

<iframe loading="lazy" src="https://www.youtube.com/embed/CPwQL254ZoY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
While iOS 11 is introducing plenty of cool new features like facial recognition (iPhone X), a complete ARKit and redesigned Settings screens, we just wanted to point out a couple of the features related to our favourite subject &#8211; WiFi.
<h3>No More Patchy WiFi</h3>
Following <a href="https://stampede.ai/articles/automatic-wifi-android-oreo/">Samsung and Android&#8217;s lead</a>, Apple will allow users to turn off the Autoconnect WiFi feature. That means no more connecting to crappy networks.
<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Iphone" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/iphonexfl.jpg" alt="Stampede Iphone" width="320" data-constrained="true" />
To disable Auto Join, go to Settings -&gt; Wi-Fi. Click the blue &#8220;i&#8221; icon next to the Wi-Fi connection. Select &#8220;Disable Auto Join&#8221; from the screen that pops up. That&#8217;s it!
<h3>Automagically Connect WiFi</h3>
Complicated passwords are one of our pet peeves here at Stampede. In fact, that&#8217;s one of the reasons why we developed our product &#8211; to make connecting to <a href="https://www.stampede.ai/how-it-works#security">WiFi simple, fast and secure</a>.
Seems like Apple has followed our lead (ahem ahem) and introduced <a href="https://www.cnet.com/uk/how-to/how-to-easily-share-your-wifi-password-with-ios-11/">a pretty cool WiFi sharing feature</a>. Looking to connect to a friend&#8217;s WiFi network with your snazzy new iOS 11 iPhone? Simply hold your phone near a device that&#8217;s already connected to the network.
As long as you&#8217;re registered as a contact in the network owners device, you&#8217;ll get sent a password automagically. To enable the connection, all the devices need to be running iOS 11 and MacOS High Sierra as well. Pretty nifty.
<h3>Other OS11 Features</h3>
As you know, we here at Stampede are slightly obsessed with WiFi. But there are lots of other cool new features in iOS 11 including a revamped settings screen, improved Siri, and a new developers kit to bring out the true capabilities of AR.
What are some of the bells and whistles you&#8217;re looking forward to with iOS 11?
And if you&#8217;re looking to offer fast, safe and secure WiFi in your business.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

New iOS11 WiFi Features: What to Look For

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

We’ve been quite busy behind the scenes in recent weeks, working on various bits and pieces to make our platform even more powerful.&nbsp;



And we can’t wait to share the details with you in our Stampede 2023 product update.



So, get excited about new features (we certainly are) and have a little sneak peek of what we have in the pipe coming out soon.



<h2 class="wp-block-heading" id="h-1-wifi-survey">1. WiFi Survey</h2>



The more you get to know your customers and their preferences the better you can tailor your marketing to drive loyalty.



This is why we came up with a pretty cool and unique feature that is linked to the WiFi login: our new <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/venue/survey">WiFi survey</a>.



Imagine tinder-style swipe cards that are shown to your customers straight after they’ve logged in.&nbsp;



You can use them to ask simple yes/no questions. Anything that helps you to build more granular customer segments.



You can also turn those on and off as you like, which makes it a great tool for seasonal questions such as “Have you booked your staff Xmas party yet?”, etc.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="847" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png" alt="Stampede WiFi survey" class="wp-image-22924" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-300x248.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-768x635.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1200x992.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-150x124.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209.png 1241w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">2. Reporting Updates</h2>



Our second big update is related to our reporting section. Personalised reports now allow you to really dive deep into your customer data.



<h4 class="wp-block-heading">My Report</h4>



No two businesses are alike.



With <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/my-reports">My Report</a>, you can get creative in how you view your data and build an individual dashboard with whatever metrics matter to your business.&nbsp;



This way you always get a quick overview of the most essential key numbers and results to know exactly what’s going on in your business.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="788" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png" alt="Stampede my reports" class="wp-image-22928" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-300x231.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-768x591.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1200x924.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-150x115.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports.png 1439w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Retention Breakdown</h4>



Our second new report, the <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/monthly-retention">retention breakdown</a>, shows you a monthly rundown of return visits.



This overview tells precisely how many times customers came back after their first initial visit, broken down by venues.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="Stampede retention breakdown" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">3. Booking 2.0</h2>



Since launching our <a href="https://stampede.ai/get-bookings">table booking system</a> last Summer we’ve added more than 20 features. They will all help you generate even more bookings with ease.



A lot of those are based on direct feedback from our users. Here are some of the key updates:



Operations-related:



<ul class="wp-block-list">
<li>Include internal booking notes, also available as a pdf download</li>



<li>Add cancellation charges</li>



<li>Join tables together for bigger group bookings</li>



<li>Add attributes to tables, e.g. highchair, wheelchair</li>



<li>Mark bookings as walk-ins</li>



<li>Segment bookings based on time slots, i.e. ‘lunch’, ‘dinner’</li>



<li>Get a detailed daily breakdown
<ul class="wp-block-list">
<li>Bookings: number of pre-booked, same-day &amp; walk-ins</li>



<li>Covers: total, active &amp; arrived</li>
</ul>
</li>
</ul>



Customers-related:



<ul class="wp-block-list">
<li>Ability to update their own booking</li>



<li>Pick allergens upon booking</li>



<li>Show other available venues if selected times are not available</li>
</ul>



… and much more.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="663" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png" alt="Stampede Bookings 2.0" class="wp-image-22929" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-768x497.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1200x777.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2.png 1390w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



All these new product features are live now in Stampede, you can <a href="https://product.stampede.ai/?">log in</a> and use them right away. <a href="mailto:support@stampede.ai">Reach out</a> if you have any questions or want to upgrade your account.



Now onto our last exciting reveal that is coming out soon.



<h2 class="wp-block-heading">Coming up &#8211; Stampede Inbox</h2>



Quite often, email inboxes are not connected to a CRM or booking system and only some of the staff members have access to incoming emails.&nbsp;



The result: missed and unanswered customer requests.&nbsp;



On top of that, potential previous dialogues with customers are not visible to everyone.&nbsp;



All this will have a negative impact on not only the customer experience but will also result in lost business.&nbsp;



The good news, there’s a better and more streamlined way of handling your customer communications that makes it accessible for your entire team.



And the best bit, we are building it for you: a unified inbox.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png" alt="Stampede inbox" class="wp-image-22926" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-300x158.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-768x404.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1200x631.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-150x79.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1.png 1371w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



It will have all the basic features you’d expect from an inbox:



<ul class="wp-block-list">
<li>All inbound emails gathered in one place</li>



<li>A rich-text editor to style your content, attach images &amp; links</li>



<li>An option to add internal notes</li>
</ul>



Though, we’re not going to stop here.



What makes our inbox so powerful and one-of-a-kind is the 360° customer profile view that comes with it, as the inbox is linked to all our product parts.&nbsp;



This means historic customer data based on previous interactions is pulled through to the conversation. So you get more context for better-tailored communications with each individual customer.&nbsp;



To make the process even more efficient, you can also directly reply from the different product sections, e.g. to a new review or booking.



This is just the beginning of our inbox. More is to come soon, like the ability to connect to other channels, i.e. Instagram and SMS. So stay tuned.



Ready to make 2023 your most successful year? Get started with the <a href="https://stampede.ai/amaze">Stampede Customer Experience Platform</a> to drive 5x more repeat customers.

Introducing More Tools To Thrive – Stampede 2023 Product Update

5 Tips to Make Your Restaurant More Instagrammable

3 Time-Saving Newsletter Tips to Keep People Engaged

Social Media Trends 2021 – Snackable Content

We&#8217;re excited to announce a new integration! D-Link Nuclias Cloud Network now integrates with Stampede. 



D-Link started off as a small company in 1986 with developing networking and connectivity products for all kind of business types and sizes. In the meanwhile, they&#8217;re a global leader in their industry. 



Nuclias Cloud Network especially provides hospitality businesses with a straight-forward and centralised cloud-network management solution. This way it is ideal for smaller businesses or those not having their own IT team.



By connecting this award-winning networking hardware with our smart Guest WiFi solution, we&#8217;re able to add more value to our customers. Allowing for even better communication with their customers to reach the right people at the right time to further grow their business.



Find out more about the D-Link Nuclias Cloud Network and how it could work for your venue &#8211; <a href="https://www.dlink.com/en/business/nuclias/nuclias-cloud">https://www.dlink.com/en/business/nuclias/nuclias-cloud</a>

Stampede's new integration with D-Link Nuclias cloud

New Integration with D-Link Nuclias Cloud Network

Infographic: How likely are people to act on promotions?

At-home meal kit sales are still on a high, making it a valuable additional income source for many hospitality businesses. A success stories resulting from this trend has been featured in the news recently. The popular&nbsp;<a href="https://thehawksmoor.com/" target="_blank" rel="noreferrer noopener">The Hawksmoor Restaurant</a>&nbsp;group reported that they are now&nbsp;gaining around £50,000 a week from their at-home kits&nbsp;with a total revenue of over £1m since launching at the end of 2020.



<hr class="wp-block-separator"/>



But what makes them so successful? And&nbsp;what are the&nbsp;components needed to sell meal kits online? We had a look into the strategy behind Hawksmoor At Home and did a little breakdown of their promotions and e-commerce website.



<h4 class="wp-block-heading" id="h-meal-kit-sales-promotions">Meal kit sales promotions</h4>



The first thing that stands out is that when you Google ‘Hawksmoor’, their At Home meal kit landing page is the first on the results page in the form of a&nbsp;Google Paid Ad. This streamlines the customer experience. Clickers will go&nbsp;straight to the e-commerce page&nbsp;instead of having to find their way there from Hawskmoor’s homepage.



The&nbsp;<a href="https://bettermarketing.pub/everything-you-need-to-know-about-googles-ad-extensions-40ad44b6d7a4" target="_blank" rel="noreferrer noopener">Ad Extension</a>&nbsp;text tells you straight away what you can expect &#8211; ‘Award-winning steak’ which is delivered UK wide and is also backed-up by their gift card offers. All to draw in as much additional revenue as possible.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c.png"><img loading="lazy" decoding="async" width="1024" height="592" src="https://stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1024x592.png" alt="" class="wp-image-21221" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1024x592.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-300x173.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-768x444.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1536x888.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1200x694.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-150x87.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-592x342.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c.png 1778w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<h4 class="wp-block-heading" id="e-commerce-website">E-commerce website</h4>



Now, check out their dedicated&nbsp;<a rel="noreferrer noopener" href="https://shop.thehawksmoor.com/cook-at-home-meal-kits/" target="_blank">At Home website</a>. It’s a great example of how a traditional e-commerce website can work for the hospitality industry and be adopted to sell meals online.



Overall the design is quite&nbsp;simple and easy to navigate&nbsp;through, based on building blocks presented in a column view. This makes it familiar for anyone who is used to shopping online, removes friction and increases conversions.



Let’s have a closer look at the individual elements:



<h6 class="wp-block-heading" id="filters">Filters</h6>



Customers can&nbsp;refine what they’re looking for&nbsp;based on different occasions and months.



Even though the filters are “restaurant specific”, there is no option to filter by courses or servings. This pushes customers to scroll down and browse through the options that Hawksmoor wants them to look through.&nbsp;Similar to a physical menu&nbsp;if you think about it.



<h6 class="wp-block-heading" id="images">Images</h6>



 The website only uses&nbsp;high-quality imagery&nbsp;to capitalise on this need-to-scroll. This way, they can really emphasise on selling the premium restaurant at-home experience. No matter if you dine-in or do it yourself, you’ll still get the full Hawksmoor experience.



The food itself is presented in a&nbsp;social media friendly image style, showing the full meal. Again this is using familiarity to popular food marketing trends on social media, that are known to convert and engage people.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd.png"><img loading="lazy" decoding="async" width="1024" height="739" src="https://stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1024x739.png" alt="" class="wp-image-21222" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1024x739.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-300x216.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-768x554.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1536x1108.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-2048x1477.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1200x866.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-150x108.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1920x1385.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-592x427.png 592w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<h4 class="wp-block-heading" id="meal-kit-detail-pages">Meal kit detail pages</h4>



Now, click to view a kit in detail.



You immediately get a&nbsp;clear breakdown of what’s included&nbsp;in the box with an upsell option to choose drinks as well.



This is followed by a&nbsp;more detailed box description&nbsp;of about 300 words, featuring their story and the thought that went into creating the kit. The text also includes a couple of links to various other resources and possible upsell options.



In addition, strong&nbsp;testimonials, both from customers and food industry leaders can be found on the page.&nbsp;



<h6 class="wp-block-heading" id="how-it-works-section">How it works section</h6>



The second part covers the&nbsp;4 simple steps&nbsp;from ordering to enjoying the cooked meal, alongside some other useful information.&nbsp;



To finish off, different&nbsp;teaser videos&nbsp;are embedded on the pages. Customers can learn how to cook the perfect steak from Hawksmoor’s Executive Chef or how to mix the included cocktail with their Head of Bars.



The way they use&nbsp;storytelling&nbsp;here, once again allows them to draw a detailed picture of what to expect. But also how&nbsp;simple it is&nbsp;to&nbsp;recreate the full Hawksmoor experience in their own homes.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6.png"><img loading="lazy" decoding="async" width="1024" height="701" src="https://stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1024x701.png" alt="" class="wp-image-21223" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1024x701.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-300x205.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-768x526.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1536x1051.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-2048x1402.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1200x821.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-150x103.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1920x1314.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-592x405.png 592w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



Stay tuned for&nbsp;part two of this series&nbsp;where we have a look at various tools and resources to help you achieve the same for your at-home meal kit sales.



Need help promoting your meal kits to your customers via email and SMS?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team. We&#8217;re happy to help.

How To Get It Right: Meal Kit Online Sales Success By Hawskmoor

Did you know that over&nbsp;<a href="https://www.redeye.com/resources/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness/">97% of SMS messages are read within 15 minutes</a>?



Let’s assume that you’ve got a last-minute cancellation at your venue and want to fill in the empty space in the evening.



If you send an email to your customers at lunchtime, there’s only a small chance you’ll fill that cancelled booking.&nbsp;



However, if you use SMS and combine it with an enticing offer, your chances are much higher.



<h5 class="wp-block-heading" id="h-increase-sales-with-sms-marketing">Increase Sales With SMS Marketing</h5>



A while ago, we shared some SMS marketing tips and how SMS can generate a better response compared to email alone.



Read the full article <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/">here</a>.



Here are&nbsp;5 key takeaways&nbsp;from the article:



<ol class="wp-block-list"><li>Quick set up &#8211; short text, no images</li><li>Immediate delivery and higher engagement &#8211; reach customers where there are</li><li>For best results: keep your messages simple and follow ‘what-where-when-how’ (get 10% off this Friday, simply show this CODE to our staff)</li><li>Ideal channel for promotional boosters and reminders</li><li>Always include a call-to-action and URL to a landing page, i.e. booking platform</li></ol>



<h5 class="wp-block-heading">The Combined&nbsp;Power of SMS &amp; Email Marketing</h5>



The most important takeaway, however, is that it’s not a question of email vs. SMS marketing. It’s about&nbsp;using them in tandem&nbsp;to get the best out of both channels.



There are some factors to consider when picking the right channel: the&nbsp;type of campaign, the timeline for your promotion and your audience.&nbsp;



For example, SMS campaigns are very effective for&nbsp;time-sensitive messages. Such as the last-minute availability offer that you could send to your local and regular customers.



If you want to&nbsp;keep customers updated&nbsp;about what’s going on at your venue, email, of course, is the medium to go for.



SMS can do more than just reminders and booking confirmations. Stay tuned for <a href="https://stampede.ai/blog/3-clever-ways-to-use-sms-campaigns-to-scale-up-your-marketing-roi/">part two of this series</a> to get additional converting SMS campaign ideas.



In the meantime, if you want to start sending your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">SMS campaign</a>, our team is happy to give you a hand if needed.

Email vs. SMS Marketing – Which One To Choose?

Leveraging a Customer Relationship Management (CRM) system can be one of the most powerful tools in helping your hospitality business reach greater heights. But with so many different systems on the market, it&#8217;s easy to become overwhelmed with all of the features each CRM offers. 



In this blog post, we&#8217;ll look at 7 frequently asked questions about restaurant CRMs. So you know exactly what to look out for when selecting an ideal system for your venue.&nbsp;



<h2 class="wp-block-heading">1. What is a restaurant CRM system and how does it help me manage my business better?</h2>



A restaurant CRM solution is an essential tool to manage your business better. It enables you to store and manage customer data in a centralised location.



This system combines different data sources from online and in-venue interactions into one, giving you a comprehensive understanding of your customer journey. With this tool, you can track customer visits, monitor their spending habits, and send personalised communications to promote loyalty and engagement.&nbsp;



A restaurant CRM solution guides you towards making data-driven decisions that elevate customer experience and drive growth for your business.



<h2 class="wp-block-heading">2. How can a CRM help me increase my restaurant sales?</h2>



By using data insights, a CRM can help you create personalised marketing campaigns that will resonate with your customers, keeping them coming back.&nbsp;



Additionally, analytics and reports provided by your CRM can give you a better understanding of your sales patterns and marketing results. This allows you to make informed decisions based on real numbers.



<h2 class="wp-block-heading">3. How can a CRM help me create more loyal customers?</h2>



With a CRM system operators can <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">track the full online customer journey</a>. So you can gain an understanding of customer behaviour and preferences.&nbsp;



With the data insights provided you can easily create a personalised and tailored customer experience through email and SMS marketing.



In addition, all staff have access to the same data. So they can ensure consistent customer service and avoid any communication mishaps.&nbsp;



<h2 class="wp-block-heading">4. How will a CRM help me save time?</h2>



A CRM system can be a game-changer in terms of saving time for your business. By automating tasks and workflows, you can say goodbye to tedious and repetitive tasks. This frees up time to focus on other important areas.



Perhaps one of the most significant time-saving benefits of a CRM system is that all of your data is in one place. There&#8217;s no need to upload spreadsheets or waste time searching for information across multiple platforms.&nbsp;



With <a href="https://stampede.ai/how-it-works/marketing">marketing automation</a>, you can also automatically send targeted and personalised email and SMS messages to your customers.&nbsp;



<h2 class="wp-block-heading">5. Can I customise the CRM to my needs?</h2>



When searching for a hospitality CRM solution for your business, it&#8217;s important to find one that is customisable to your needs.&nbsp;



A good CRM solution should allow you to create individual dashboards with reports that highlight the data and reports that matter most to your business. This level of flexibility ensures that your team is able to work efficiently and make informed decisions.&nbsp;



The ideal CRM should also allow you to create custom customer segments and to mix and match your data in a way that works best for you.&nbsp;



<h2 class="wp-block-heading">6. Is it worth investing in a CRM if I’m a small business?</h2>



A CRM is much more than just a way to store large amounts of customer information. It&#8217;s a tool that can help you improve your operational efficiency, gain valuable insights and build a base of loyal customers, which is relevant for any business size.



By investing in a CRM, you&#8217;ll be laying the foundation for long-term success. Plus, with access to data and analytics, you&#8217;ll be better equipped to make informed decisions about your business and even identify new growth opportunities.&nbsp;



<h2 class="wp-block-heading">7. Should I choose an industry-specific CRM?</h2>



When it comes to choosing a CRM system for your business, it&#8217;s important to consider industry-specific options.&nbsp;



While generic CRM systems may offer a wider range of features, they may not be tailored to suit the unique needs of the industry. Also, they are often over-complicated to use.&nbsp;



By selecting a CRM system designed specifically for hotels and restaurants, you&#8217;ll gain access to email templates and pre-made segments that are customised to suit your business.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



A <a href="https://stampede.ai/engage">restaurant CRM system</a> is a powerful tool worth investing in for any business, no matter the size, that wants to streamline its processes and drive sales and customer loyalty.



Consider what features would benefit your hospitality business most before selecting a CRM system. This will help you get the maximum value out of the investment.



With the right CRM solution, you can build rich customer profiles, track customer habits and preferences, manage <a href="https://stampede.ai/get-bookings">table bookings</a>, automate loyalty programs and promotions, as well as create customised reports about your data &#8211; all in one place!&nbsp;

7 Frequently Asked Restaurant CRM System Questions Answered

There have been various growing-ons at Stampede, in both product and business sense. We’re feeling very fortunate to be able to keep working on improving the product and still engage with our customers as they navigate the impact on their business.



We were very pleased to welcome <a href="https://www.grindstonetaphouse.com/">Grindstone Tap House</a> of Berea, Ohio as a new customer recently. The need for businesses in the USA to come back strong is as great as anywhere else and we were happy to help Grindstone Tap House set up their new guest WiFi system. We’re looking forward to seeing them welcoming customers back.



Following on from our work with Grindstone Tap House, we have updated <a href="https://stampede.ai/pricing/">our pricing calculator</a> to include options for US Dollars and Euros, due to increased demand from venues operating in these regions. Regardless of where your business is based, we still have <a href="https://stampede.ai/covid-19/">free tools available</a> to help boost their recover as pandemic restrictions ease.



We have been making a variety of minor changes and updates to the system itself too. In our reputation management platform &#8211; <a href="https://stampede.ai/how-it-works/automations/#reviews">Reviews</a> &#8211; we have added in sentiment analysis. This is an AI-powered feature that analyses the content of all the businesses reviews, across Google, TripAdvisor and Stampede, and locates the keywords or phrases most frequently associated with positive or negative reviews.



It’s an extremely useful tool to quickly and accurately identify any stand-out strengths or weaknesses from customer feedback. This saves users time in identifying where to concentrate their efforts, or what they can leverage in advertising as their best service.



Elsewhere, we have carried out some updates to our marketing message builder. We’ve made adjustments to bulk email or SMS marketing tool, to make it easier and faster to send out a high-quality campaign. There have also been big improvements made behind the scenes to send speed and upgraded results reporting included for better campaign performance feedback.



We’ve also had some very encouraging requests from customers around their re-opening plans. We’ve been helping with arrangements for outdoor WiFi coverage, getting marketing programs updated and restarted, and setting up conversations with other hospitality software providers whom we integrate with. 



These latest inputs are also helping us evaluate what else features such as our Guest WiFi can do to help when it comes to re-opening. We’ll be producing a series of content on this topic in the coming weeks, keep an eye on our blog or sign up to <a href="https://stampede.ai/company/#contact">our mailing list</a> to be the first to hear more on this.

The Path To Regrowth

If you think newsletters aren’t an effective marketing strategy for your business, think again. According to the Data and Marketing Association, <a href="https://dma.org.uk/article/polishing-the-email-marketing-jewel-in-your-multi-channel-crown">email marketing has a 4,300% ROI</a>. So, if you are yet to get on board with creating and sending out newsletters to promote your restaurant, you could be missing out!







Newsletters are a great way of keeping in touch with your customers. After all, if you aren’t on their radar, then they are unlikely to make a booking with you. That being said, there are ways to go about creating a newsletter that can either help boost your restaurant or make it worse. Especially if it comes across bland or just another piece of inbox spam.



As restaurateurs, we know your weapon of choice is more likely to be something in your kitchen rather than a quill. So if you need some tips on putting pen to paper (or in this case email to a customer!), here are some of our top tips to create a newsletter that’s as sizzling as your food. 



<h4 class="wp-block-heading">What Is A Newsletter?</h4>



A newsletter <a href="https://sendpulse.com/support/glossary/email-newsletter">is a piece of corporate correspondence that is sent out on a continual basis</a>. It is designed based on the company branding and usually features around 100-300 words about the latest news or promotions. 



Newsletters are sent directly to the customer’s email inbox and are distributed either monthly or quarterly. The aim is to keep your business at the forefront of the customer&#8217;s mind. This is done by sharing what’s new, special company insights or even upcoming promotions. 



In addition, newsletters can contain key information, buttons or links that can allow customers to book directly.&nbsp;



Used as part of your overall marketing strategy, newsletters can really help to boost trade especially as it will go directly to their inbox. This is unlike a social media post or piece of physical advertising, which isn’t always seen by everybody. 



<h4 class="wp-block-heading">How To Create A Newsletter for your Restaurant</h4>



Although it might sound like you just need to type a few words and hit “send”, creating a newsletter is a little more elaborate than that!



There are many platforms you can use. Such as <a href="https://mailchimp.com/newsletter-lander-v1/?ds_rl=1280559&amp;gclid=Cj0KCQiA2vjuBRCqARIsAJL5a-LiPDob-RMiiTjGYd3XbkEwrSgj95J_PZjYsv4gKEjnCf5FBrlKl3MaAvyDEALw_wcB&amp;gclsrc=aw.ds">Mailchimp</a>, which will give you customised templates so that you can incorporate your overall branding into the design.&nbsp;



Before you start, you’ll need to type out exactly what you want to say and spell check it. Your copy needs to have a clear purpose consisting of a start, middle and end.&nbsp;



If using any images, make sure you have the full copyright and that they are high definition. For free images have a look at <a href="https://unsplash.com/">Unsplash</a> or <a href="https://www.freepik.com/home">Freepik</a>. Low quality, pixelated images will look unprofessional. So send a test copy to yourself first to double-check everything is as it should be before you send it out to your customers.



<h4 class="wp-block-heading"> Identify Your Goals</h4>



Ultimately, the goal of any newsletter is to market your business to get more customers and increase profits. However, <a href="https://contentmarketinginstitute.com/2016/03/lessons-enewsletter-perfection/">when sending a newsletter out, there still needs to be a core focus</a> otherwise people aren’t going to be interested.&nbsp;



For example, you could send a quarterly newsletter that introduces new staff members or restaurant dishes. The goal here gives some behind the scenes to boost familiarity, rather than anything too heavy promotion wise.



While you absolutely can send monthly newsletters, make sure there’s something to say that warrants such frequent communication. For example, menu changes for the new seasons or special themed nights you are hosting that month.



Ensure your goal is clear throughout so the newsletter remains targeted. If it drifts off into too many topics or is generally lacking a purpose, people will switch off and unsubscribe.&nbsp;



<h4 class="wp-block-heading">Keep It Interesting</h4>



Sharing news about your latest products, services or offers might be exciting to you. However, your customer isn’t necessarily going to feel the same. So how do you change this? 



It starts with having a great subject line, as ultimately that’s the first thing your customers as going to see in their inbox. For example, avoid generic subject lines such as “Your monthly newsletter”. This will come across as another one of those annoying sales emails and is unlikely to be read.



Essentially, anything bland is going to end up in spam or be deleted. Worse still, your customers could unsubscribe from your marketing emails altogether.&nbsp;



Make the subject line pop, <a href="https://www.pinpointe.com/blog/30-fresh-and-fun-ideas-for-your-newsletter">and keep everything else as equally interesting</a> without waffling on. This will ensure high open rates, customer retention and will encourage sales.&nbsp;



Keep everything sharp, to the point and don’t forget to include incentives within the newsletter <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">to encourage customer loyalty.</a>



<h4 class="wp-block-heading">Conclusion</h4>



Writing a newsletter is an effective way to communicate with your customers. However, like all forms of marketing, it does require the right approach to make sure you’re targeting your customers in the best possible way.



Key points to factor in are the subject line, content, layout and overall message. You can also experiment with the frequency to make sure you’re striking the right balance between keeping customers informed and sending too much correspondence.



Struggling with the layout. Have a read on <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">our other article</a> on how to create an outstanding email design. 



To be able to send out your newsletter in the first place, you need customer data. Our software can allow you to collect this in a way that’s secure and easy. What’s more, with <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">tailored insights</a> you’ll be able to create customised marketing campaigns to suit your restaurant.&nbsp;



Once you’ve mastered the art of the newsletter creation for your restaurant, you’ll be able to add yet another string to your marketing bow. Why not give our marketing solution a go and get all your <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">email marketing automated</a>?



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How to Create the Ultimate Newsletter for your Restaurant

Instagram is all about image. Whether you’re an individual giving a sneak peek into who you are and what you enjoy or a brand looking to engage with new customers, Instagram is the perfect platform to showcase what makes you unique.&nbsp;Keeping the wordcount minimal, you may have noticed that this social platform makes photos and illustrations a priority. Instagram is an entirely visual medium that, if used correctly, can hook audiences so that they become loyal followers.&nbsp;One way to engage your customers is by creating an Instagram Theme.







We believe the most successful Instagram accounts are ones that keep to a particular theme. A theme helps to emphasise a brand’s identity and it also adds to the visual appeal of an account. This helps followers so stay intrigued and engaged.&nbsp;



Further read from our blog &#8211; <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/</a>



Before we delve into how you can create an engaging Instagram theme that will work for your business, let’s review what an Instagram theme is, exactly.&nbsp;



<h4 class="wp-block-heading">What Is an Instagram Theme?</h4>



A theme allows you to add consistency to your profile. It’s all about being deliberate with your posts so that you create a “personality” on Instagram that best reflects who you are and what you want to share. To develop a theme that will work for you, first consider what your audiences will find appealing as well as what will best reflect the personality of your business. 



Think of your brand’s colours and the type of messages you would like to communicate (for example, are you a restaurant that likes to keep things fun and trendy or are you an accountant who needs a more formal and serious approach)? Once you know what type of theme you should have, you can use Instagram’s tools to create it. You can use filters and other effects to design a style that works for you.&nbsp;



To help you to draw some inspiration for your own account, we’ll take a look at some different Instagram theme ideas and how they can be applied to engage your customers.&nbsp;



<h4 class="wp-block-heading">8 Instagram Themes to Make Your Feed Unique and Engaging</h4>



<h4 class="wp-block-heading">Theme One: Consistent Colour Palette</h4>



This is probably one of the easier themes to create and requires little work other than ensuring you stick to a certain colour palette when designing your posts. A consistent colour scheme will automatically present your feed in a cohesive way whilst enhancing the overall aesthetics of your feed.



When executing an Instagram colour palette theme, it does not mean that every post needs to be one colour only. Instead, you can post content that always contains an element of the same colour. This alone will show consistency and generate a theme.&nbsp;



Check out this Instagram account for an example of a consistent colour palette: <a href="https://www.instagram.com/trivago/?hl=en">https://www.instagram.com/trivago/?hl=en</a>



<h4 class="wp-block-heading">Theme Two: Grid Tile Effect</h4>



This theme requires a little more strategic planning but if you get your layout right, you will certainly knock the socks off of your followers.&nbsp; The idea is to create a larger image or a design on your Instagram feed using individual posts.&nbsp;



This type of theme can have a great impact on audiences and adds tons of intrigue to your account. What’s important to remember with this theme, however, is that each individual post will need to make sense on its own. This way, it will still communicate a relevant message to audiences who have not clicked on your profile.



Find a grid tile effect on this account: <a href="https://www.instagram.com/juniperoats/">https://www.instagram.com/juniperoats/</a>



As a side note, if you choose to go with this type of theme, you will also need to remember to post in groups of 3 so that your design never shifts out of place.



Special tip: The easier and quicker option to create this grid tile effect is to split one big image into individual tiles. 



<h4 class="wp-block-heading">Theme Three: White Borders</h4>



Adding white borders to your posts is a clever hack that will make your Instagram feed look more like a photo album or brochure. It’s also another strategy you can use to create eye-catching patterns.&nbsp;



Instagramers have been using this technique for yonks so that they do not have to crop portrait or landscape posts to fit into the square template. Now it is a thematic option that can be used to add intrigue to a feed.&nbsp;



That&#8217;s how the effect of the white borders could look like on an account: <a href="https://www.instagram.com/lady.austin/">https://www.instagram.com/lady.austin/</a>



<h4 class="wp-block-heading">Theme Four: Black and White</h4>



Posting your content in monochrome is another way to maintain a cohesive Instagram theme. This creates quite a “moody” atmosphere, however, so we would only suggest this theme to alluring brands that don’t need colour to communicate a visual message. &nbsp;



<h4 class="wp-block-heading">Theme Five: Flat Lay</h4>



This theme is great for restaurants who enjoy showcasing their dishes. Here, you don’t have to use colours or patterns to create a theme. Instead, you can use a consistent “flat” style of photography. &nbsp;



You can easily create this “flat” look by photographing products from above.



An example of the flat lay theme can be viewed here: <a href="https://www.instagram.com/aldiuk/">https://www.instagram.com/aldiuk/</a>



<h4 class="wp-block-heading">Theme Six: Horizontal Lines</h4>



Another way to catch a person’s attention is to create a pattern using horizontal lines that stretch across an Instagram feed.



An example of a horizontal-type theme can be viewed at the following Instagram account: <a href="https://www.instagram.com/personaljournalapp">https://www.instagram.com/personaljournalapp</a>



This theme (like the grid tile effect), requires you to post in bundles of three again. This means it will take a bit of prior planning.



<h4 class="wp-block-heading">Theme Seven: Vertical Lines</h4>



This theme is applied similarly to the horizontal theme, just, well, vertically! Many prefer this look to the horizontal layout, however, because it draws the eye downwards &#8211; which naturally encourages scrolling!



<h4 class="wp-block-heading">Theme Eight: Checkerboard</h4>



A checkerboard theme is created by alternating different types of content. This effect works well if you post a lot of text posts.&nbsp;



View an example of this type of theme at: <a href="https://www.instagram.com/thefemalehustlers">https://www.instagram.com/thefemalehustlers</a>



<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Creating an Instagram account that engages</a> audiences and supports your brand through an Instagram theme, is one way to ensure that your social media marketing strategy is ultimately refined for the best results. 



If you want to know more about how you can nurture your social media efforts and draw in followers, why not chat to us here at Stampede about <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> and how it can enhance your marketing efforts? 



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How to Create an Engaging Instagram Theme

When starting out in the <a class="" rel="noopener noreferrer" href="https://stampede.ai/wifi-in/bars-hospitality/" target="_blank">hospitality</a> sector, building a unique <a class="" rel="noopener noreferrer" href="https://stampede.ai/features/branding/" target="_blank">brand</a> that you and your customers are passionate about is one of the most important things. Some of the most successful chains in the world are built around a strong brand that customers <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">admire </a>and recognise. Did you know that you could use your Guest WiFi to build your hospitality brand and most important <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer loyalty</a>?







On most occasions, dining out tends to be a sociable experience that customers remember. This opens the door for restaurants to connect with the customer in subtle, memorable ways.



But what happens when, after leaving the restaurant, the customer then receives a follow-up email message asking about their customer experience that doesn’t represent the brand at all? It&#8217;s not engaging the same values as the ‘in-house experience’.



So, just how do you maintain the brand you worked so hard to build in an online environment?&nbsp;



<h4 class="wp-block-heading">Customise your online presence</h4>



The first step is to be familiar to your customer. Ideally, you want them to remember you. In most cases, third-party services are in no way <a rel="noopener noreferrer" class="" href="https://stampede.ai/features/branding/" target="_blank">branded</a> for you. This instantly detaches the customer from your brand and exposes them to another. 



With Stampede, your online splash page is fully customisable. Ask as much or as little about your customers as you want &#8211; there is no aspect which can&#8217;t be tailored to your brand. Favourite drink? Where did they come from? Birthday? &#8230;



As well as this, fully customising email <a class="" rel="noopener noreferrer" href="https://stampede.ai/articles/wifi-marketing-connect-customers/" target="_blank">messages</a> sent to customers on a transactional basis is another huge way to engage with clients and keep them coming back.&nbsp;Stay clear of dull emails and stand out in your customers&#8217; inbox.



<h4 class="wp-block-heading">Using Transactional Marketing</h4>



Additionally, engage with your customers on a personal basis with <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">transactional marketing</a>. In this type of marketing, you break down interactions with your customers according to software-controlled automated rules. 



For example, two hours after the customers first visit, you could send a fully customised message asking for a <a href="https://stampede.ai/blog/the-importance-of-online-reviews/">review </a>on TripAdvisor. Hereby timing is important, while the&nbsp;memory of the dining experience is still fresh in their mind. 



Or how about sending a customer a <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">message</a> on their birthday offering them a special offer on the big day? The possibilities of transactional marketing are almost limitless.&nbsp;



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<h4 class="wp-block-heading">See Stampede Brand Building WiFi in Action&nbsp;</h4>



But talk is cheap, right? See for yourself how <a rel="noopener noreferrer" class="" href="/blog/restaurant-wifi-with-tapas-blackbx-success-story" target="_blank">Edinburgh based Tapa</a> uses Stampede Guest WiFi to help build their brand. Also, increase customer awareness and garner those all-important reviews &#8211; every time a customer visits their restaurant.&nbsp;



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<figure><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading">Ready to Build Your Hospitality Brand with WiFi?&nbsp;</h4>



Stampede gives you all the tools you need to maintain and grow a strong brand in an online environment. Don&#8217;t waste time creating a passionate brand for it to be tarnished online.



What are you waiting for?&nbsp;



<h2 class="wp-block-heading"><a class="eut-modal-popup" href="#schedule-demo">Click here to get s</a><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">t</a><a class="eut-modal-popup" href="#schedule-demo">arted.</a></h2>

Building Your Hospitality Brand with WiFi

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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



Growing their database rapidly with additional data capture. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



A compliant and engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



Having all reviews in one place.
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<h1 class="wp-block-heading">Overview</h1>



Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;



Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the Black Bull, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png"><img loading="lazy" decoding="async" width="583" height="488" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png" alt="" class="wp-image-22640" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png 583w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-150x126.png 150w" sizes="auto, (max-width: 583px) 100vw, 583px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;



Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.
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<figure class="wp-block-pullquote"><blockquote>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.&#8220;</blockquote></figure>



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“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”
<cite>Steven Watson&nbsp;– Digital Marketing Manager, Signature Pub Group </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.



“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.



Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.
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Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.



“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.



He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.



“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”



“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”



In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;



Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.



Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.



“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.



What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;



“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”



In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.



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<h2 class="wp-block-heading">Support During 2020</h2>



When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;



“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”



“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”



“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”
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Signature Pub Group

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using pfsense for your access points wireless internet management?[/fildisi_callout][/vc_column][/vc_row]

pfsense

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

The&nbsp;aim of a staff newsletter is to foster a community feeling and a sense of involvement&nbsp;amongst your staff. This is one of the key ingredients for successful retention. Check out our 25 content ideas and start creating engaging internal staff newsletters.



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In&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-internal-newsletters-help-you-to-retain-staff-part-1/" target="_blank">part one of this series,</a>&nbsp;we provided some tips on how to set up the staff newsletter.



But you also have to make your updates worth reading. Staff newsletters should be&nbsp;informative, interactive and engaging. So, find a balanced mix of relevant information and important updates combined with something light-hearted.



To encourage your social sharing and employee advocacy, make sure to also include some content your staff can share on their social channels.



<h4 class="wp-block-heading" id="h-25-ideas-to-inspire-great-internal-staff-newsletters">25 ideas to inspire great internal staff newsletters</h4>



We’ve compiled a list of content ideas to give you some inspiration for your next internal newsletter, featuring three main topic areas.



<h5 class="wp-block-heading">1. Company-related content</h5>



<ul class="wp-block-list"><li>Upcoming key dates &amp; events</li><li>Open jobs &#8211; encourage them to share with their network</li><li>Internal updates &#8211; staff, common customer issues</li><li>Industry &amp; local news</li><li>Training opportunities</li><li>Free resources</li><li>Financial key results of the previous month, quarter, year</li><li>Reminders</li><li>Seasonal greetings</li><li>Guest post from suppliers/partners/brand friends &#8211; intro, short interview</li></ul>



<h5 class="wp-block-heading">2. Customer-related content</h5>



<ul class="wp-block-list"><li>Customer success stories</li><li>Recent reviews or feedback &amp; employee mentions&nbsp;</li><li>Customer content from socials</li><li>Updates on new menu items, new policies, etc.</li></ul>



<h5 class="wp-block-heading">3. Staff-related content</h5>



<ul class="wp-block-list"><li>Guest post from different people or departments</li><li>Team spotlight &#8211; a day in the life of&#8230;</li><li>Top 10 list &#8211; places for lunch, to-dos on the weekend, podcasts</li><li>Recommendations from team colleagues</li><li>Celebrate staff anniversaries, milestones, achievements, etc.</li><li>Poll &nbsp;&#8211; what’s your favourite …? Share the result in the next email</li><li>Competitions &amp; contests &#8211; send in your best shot of …, can you guess …?</li><li>Fun trivia &#8211; did you know? &nbsp;</li><li>Employee of the month</li><li>Virtual suggestion box for feedback</li><li>Social media events &#8211; how staff can take part</li></ul>



Last Tip&nbsp;&#8211;&nbsp;<a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2021/01/05/creative-newsletter-names" target="_blank">give your internal staff newsletter a name</a>&nbsp;to make it even more engaging and recognisable.



Need a hand with setting up your first internal newsletter?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

25 Content Ideas To Retain Your Staff With Internal Newsletters [Part 2]

Marketing your restaurant online is a lot easier said than done. In London alone there are a staggering 18,262 <a rel="noopener noreferrer" class="" href="/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue" target="_blank">restaurants listed on TripAdvisor</a>. So, how do you ensure your business stands out from the crowd?







Working with restaurants across the UK, our friends over at <a class="" href="https://www.bigflavourmarketing.com/" target="_blank" rel="noopener noreferrer">Big Flavour</a> are a specialist digital marketing agency for the hospitality industry. They have put together a brief, but comprehensive guide for restaurant owners looking to market themselves online and ultimately get bums on seats.



So, without further ado, here&#8217;s a quick rundown on some of the most important DO&#8217;S and DON&#8217;TS to get your business off to a running start online:



<h4 class="wp-block-heading">DO&#8217;S</h4>



Ensure you have full ownership of your online assets. These include your domain name, your website, your business listing on Google and your social media accounts.



Take the time to respond to individual reviews on TripAdvisor and Google, <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">particularly if they are negative</a>. Potential customers are more likely to see past the negative review if you have taken the time to listen and respond in a fair and considered manner.



Invest in a professional photoshoot for both your food and your restaurant. These photos showcase the experience your customers have when dining with you and can be used across your website and social media.



Capture your customers’ data. For everyone that comes into your restaurant, it is important that you are able to <a class="" href="https://www.stampede.ai/blog/articles/wifi-marketing-connect-customers" target="_blank" rel="noopener noreferrer">gather email addresses via the Stampede portal</a> or by asking them to sign up by leaving their details after their meal. This allows you to encourage return custom and generate loyalty.



Offer your customers the ability to book via your website. People are more likely to book if all that is needed is a few mouse clicks.



Use social media to tell your restaurant’s story. Talk about your food and the inspiration behind it. Talk about your ingredients and where they have been sourced. Need inspiration? Watch this short Stampede success story from our friends over at <a href="https://www.tapaedinburgh.co.uk/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Tapa</a>.



<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



Also, talk about your staff and the roles they play. This all gives potential customers a flavour of the experience you offer and helps set you apart from your competitors.



<h4 class="wp-block-heading">DON&#8217;TS</h4>



Rely on just a Facebook page to showcase your business online. This is no substitute for a well-built website.



Neglect your website. This is your virtual shop front and its content should be continually updated based on seasonality and your latest offers. It is therefore important that you have the ability to make these changes easily yourself.



Leave your website unoptimised. By adding relevant keywords to your website, you can ensure your website appears above your competitors in search engine rankings.



Use third party voucher websites, which demand substantial discounts and incur hefty commissions without offering the same discount to your existing database first (minus the commissions!). Sending out an offer via an email to your database of customers or a post on Facebook to your fans can help increase margins.



Forget to update opening hours across your website, Facebook page and Google business listing, especially around Christmas and New Year.



<h4 class="wp-block-heading">Last Words of Advice</h4>



If you&#8217;re still looking for a few words on how to run your restaurant business online, be sure to check our article on <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/">3 Tips for Growing Your Restaurant Business with WiFi.&nbsp;</a>



And last, but certainly not least, forget to check out <a rel="noopener noreferrer" href="https://www.bigflavourmarketing.com/" target="_blank">Big Flavour’s website</a> for more insights on how to market your restaurant online and get in touch if you want to find out more about how they can help your business.



And if you&#8217;re in the market for a quick, easy and painless way to market your restaurant business online, look no further than our Stampede <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">Guest WiFi</a> solution. With Stampede you can build marketing lists, send automated text or SMS messages, grow your customer base and <a href="https://stampede.ai/product/features/">much, much more</a>.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Marketing Your Restaurant Online – A Brief Guide to Getting Bums on Seats

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Now Online – Highlands and Islands Airports

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Loyalty

New month &#8211; brand new and exciting data source: say hello to <a href="https://www.usetoggle.com/">Toggle</a>.



We’re happy to announce our latest integration with their leading hospitality commerce platform.



By combining Stampede and Toggle, hospitality operators can turn their commerce data insights into powerful marketing campaigns. Which helps them to sell more and secure some extra revenue.



<h2 class="wp-block-heading">Who is Toggle?</h2>



Toggle offers hospitality operators an easy way to sell their gift cards, experiences or other retail products directly from their websites.



The Toggle webshop is fully customisable to allow for an in-brand customer experience. Operators can also fully control and adapt what they promote from a simple dashboard.



<h2 class="wp-block-heading" id="h-key-toggle-integration-benefits">Key Toggle integration benefits</h2>



If you’re using Toggle, you can now automatically sync your online sales data into Stampede. This means a faster-growing and stronger mailing list, which is the foundation of customer retention and loyalty.



The enhanced customer data can be used for <a href="https://stampede.ai/how-it-works/marketing">targeted marketing</a> and/or SMS campaigns based on interactions with either Toggle or Stampede.



What’s more, by adding other Stampede features, such as <a href="https://stampede.ai/get-bookings">table bookings</a> or <a href="https://stampede.ai/how-it-works/wifi">guest WiFi</a>, you can level up your data for even more personalised marketing.



In addition, Stampede shows you detailed campaign ROI tracking. So operators know exactly when customers made another online purchase or came back to the venue.



<h2 class="wp-block-heading">4 example marketing campaigns</h2>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Turn commerce buyers into loyal customers</h4>



Data needed: Customer has made their first online purchase.



Thank your customers with a discount code attached to the email to redeem either in-venue or online.



Tip: Combine this segment with Stampede WiFi data, such as the customer’s date of birth and send them a special surprise birthday email.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png" alt="" class="wp-image-23078" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png" alt="" class="wp-image-23076" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Boost your upcoming event sales</h4>



Data needed: Previous online buyers and non-buyers.



Sell more tickets and gift cards with email marketing in the lead-up to big events.



Tip: For an additional sales push, you can offer your gift cards with a discount for a limited time.
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Nurture your loyal customers</h4>



Data needed: Frequent online buyers and/or in-venue visitors.



Reward your most loyal customers with a ‘thank you’ voucher and turn them into fans.



Tip: Turn it into a simple referral campaign and reward when bring back a friend.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png" alt="" class="wp-image-23075" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="559" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png" alt="" class="wp-image-23077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png 559w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-96x96.png 96w" sizes="auto, (max-width: 559px) 100vw, 559px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Win-back customers</h4>



Data needed: Previous online buyers who haven’t made a purchase for a while.



Retain those customers with a special gift card offer, i.e. pay £30 and get £40 to spend.



Tip: Set a time frame (i.e. no interaction for one month) and automate this campaign.
</div>
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<h2 class="wp-block-heading">Getting started</h2>



The integration is live now. If you are already using both Stampede and Toggle, integrating the systems takes only a few minutes.



Just follow these 3 simple steps:



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<li>Go to Stampede > Account > Organisation > Integrations</li>



<li>Add a new Toggle Integration</li>



<li>Take the URLs and give them to the Toggle account manager</li>
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<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="396" height="345" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png" alt="" class="wp-image-23089" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png 396w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-300x261.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-150x131.png 150w" sizes="auto, (max-width: 396px) 100vw, 396px" /></figure>
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If you need a hand, you can talk to one of our team on <a href="https://product.stampede.ai">live chat</a>, give us a call or drop us an email.
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