Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the benefits of free WiFi in combination with a captive portal solution to drive more revenue to your coffee shop.

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1. Attracting New Customers

The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from KAM Media, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase footfall during quieter periods of the day.

The offer of free WiFi is also important for social coffee shop visitors who want to share their experiences with family & friends. If you want to attract new customers then you simply must offer free internet access.

2. Building Exceptional Marketing Campaigns

You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a Captive Portal solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers’ email addresses, names, dates of birth, and other information.

What’s more, it will automatically reconnect customers the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty.

Take it one step further and use the data you’ve captured to optimise your customer experiences. For example to create highly targeted and personalised marketing campaigns that convert.

You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.

3. Increasing Brand Awareness And Customer Experience

Your digital customer experience is as important as your in-venue one. There are various ways of boosting brand awareness and customer experience via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the Stampede Captive Portal.

Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.

4. Building The Social Media Community

You can also build the level of digital engagement by redirecting customers to your social channels once they’ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages.

If you want to make the ultimate difference to your coffee shop fortunes then get in touch with Stampede today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.