Brother Marcus
Case Study
Brother Marcus
Saving time and staying compliant with customer data

Overview

Brother Marcus uses Stampede to capture customer data and grow their email database, in order to effectively market to their customers across their London-based Eastern Mediterranean restaurant group.

After humble beginnings as a pop-up run by three friends Arthur, Alex and Tas, in an old greasy spoon in April 2016, Brother Marcus now has three all-day-dining Eastern Mediterranean-themed restaurants across London and employs around 75 staff.

The Challenge

Capturing GDPR compliant customer data in order to run effective and targeted marketing campaigns is one of the toughest challenges faced by businesses today.

“We were very, very bad at collecting data. It was non-existent,” Arthur Campbell, Co-founder and Operations Director of Brother Marcus admits.

“Getting email addresses off people, it was almost not possible. We had jars that people could drop their business cards into and competitions people could enter. We relied on our PR company to give us press emails. Our GDPR compliance wasn’t as good as it could have been.”

Like many other businesses in the hospitality sector, Brother Marcus decided to make free WiFi available for its customers while they were dining in their restaurants.

“We had a standard WiFi with a password in the beginning – it didn’t have any of the features that Stampede does,” Arthur reveals.

Unfortunately, this meant that they were missing out on a simple and effective way to capture valuable customer data, potentially resulting in missed marketing opportunities and easy ways to create and increase customer loyalty.

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“Stampede’s software provides us with a much easier, much more streamlined way of doing things. It adds to the customer experience and it has made our marketing much easier.”

Arthur Campbell – Co-Founder, Brother Marcus

The Solution

After a year of searching for a solution which would enable them to capture customer data in a much more efficient and effective manner through the free WiFi they offered to their customers, Brother Marcus came across B2B hospitality technology company Stampede.

Customers can now quickly connect to Brother Marcus’ WiFi without the need for a password, using a one-off login through a captive portal with Brother Marcus branding. Their device will then automatically reconnect when they return to the venue.

“They [Stampede] manage the guest WiFi. We don’t have that much involvement at all. When our customers login, they can opt in or out to share date with us. That info gets shared automatically with Mailchimp. Then we send out all of our marketing and newsletters through Mailchimp,” Arthur explains.

“The only thing I do is update the home screen that the guests land on, which at the moment goes straight to our Instagram page.”

Brother Marcus has captured over 13,500 customer records since they started using Stampede for their guest WiFi in 2019.

Being able to not only quickly and easily collect customer data for marketing purposes but also have this data automatically fed into their marketing software, has represented a major time saving for Arthur and his staff.

“Its ease of use for both back of house and for customers is what initially attracted us to Stampede. The automations and integrations into Mailchimp give us a one hundred percent time saving.”

“Stampede’s software provides us with a much easier, much more streamlined way of doing things. It adds to the customer experience and it has made our marketing much easier.”

“The customer service with Stampede has been excellent. This has been one of the big factors for us staying with them and keeping them on.”

KEY RESULTS

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Over 13,500 New Customer Records

Growing their database rapidly with additional data capture

Saving time

100% Time Saved with Automation

Automated Mailchimp integration saves the team hours every week

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91% Opt In Rate to Marketing

A compliant and engaged customer database to support marketing efforts.

GDPR Compliant

GDPR Compliant

Totally secure data collection and marketing processes

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