After a year of searching for a solution which would enable them to capture customer data in a much more efficient and effective manner through the free WiFi they offered to their customers, Brother Marcus came across B2B hospitality technology company Stampede.
Customers can now quickly connect to Brother Marcus’ WiFi without the need for a password, using a one-off login through a captive portal with Brother Marcus branding. Their device will then automatically reconnect when they return to the venue.
“They [Stampede] manage the guest WiFi. We don’t have that much involvement at all. When our customers login, they can opt in or out to share date with us. That info gets shared automatically with Mailchimp. Then we send out all of our marketing and newsletters through Mailchimp,” Arthur explains.
“The only thing I do is update the home screen that the guests land on, which at the moment goes straight to our Instagram page.”
Brother Marcus has captured over 13,500 customer records since they started using Stampede for their guest WiFi in 2019.
Being able to not only quickly and easily collect customer data for marketing purposes but also have this data automatically fed into their marketing software, has represented a major time saving for Arthur and his staff.
“Its ease of use for both back of house and for customers is what initially attracted us to Stampede. The automations and integrations into Mailchimp give us a one hundred percent time saving.”
“Stampede’s software provides us with a much easier, much more streamlined way of doing things. It adds to the customer experience and it has made our marketing much easier.”
“The customer service with Stampede has been excellent. This has been one of the big factors for us staying with them and keeping them on.”