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<p>As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for <strong>sustainable and long-term success</strong>.&nbsp;</p>



<p>Putting a profound <strong>customer relationship management (CRM) strategy</strong> in place should be part of your overall game plan.&nbsp;</p>



<p>In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.</p>



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy"><strong>What is a CRM strategy?</strong></h2>



<p>Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to <strong>foster long-term loyalty and growth</strong>.&nbsp;</p>



<p>It usually consists of a mixture of <strong>company-wide processes and planned actions</strong>, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;</p>



<p>With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations<strong> </strong>and also gain a better understanding of their customers&#8217; needs.&nbsp;</p>



<p>To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <strong><a href="https://stampede.ai/amaze"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></a></strong> is most important here as it stores all the relevant customer information.</p>



<p>This will help you to <strong>turn your strategy into tangible action</strong> that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.</p>



<p>However, there is <strong>no one-size-fits-all solution</strong> here, as businesses of different sizes and industries will ultimately require different approaches. </p>



<p>So, before you get started, it’s important to understand what components go into a CRM strategy.</p>



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components"><strong>3 key hospitality</strong> <strong>CRM strategy components</strong></h2>



<p>A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;</p>



<p>The following three steps will guide operators in coming up with their own CRM strategy.</p>



<h4 class="wp-block-heading"><strong>Step 1 &#8211; Define your goals</strong></h4>



<p>The first step is to <strong>lay out clear goals</strong> that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;</p>



<p>For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.</p>



<p>Tip: Make use of the <strong><a href="https://asana.com/resources/smart-goals"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">SMART goal-setting formula</mark></a></strong> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.</p>



<h4 class="wp-block-heading"><strong>Step 2 &#8211; Describe your customer journey</strong></h4>



<p>The next step is to <strong>map out your full customer journey</strong>.</p>



<p>This involves taking into account every single touchpoint, both <strong>online and offline</strong>, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;</p>



<p>By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Step 3 &#8211; Build a target customer profile</strong></h4>



<p>It&#8217;s also important to <strong>define who your customers are</strong> in order to better target your audiences.</p>



<p>For this step, you need to <strong>segment all your customers</strong> into distinct categories.&nbsp;</p>



<p>Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.</p>



<p>For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;</p>



<p>For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;</p>



<p>Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.</p>



<h2 class="wp-block-heading" id="h-crm-dashboard-management"><strong>CRM dashboard management</strong></h2>



<p>One key feature of your <strong><a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM solution is the dashboard</mark></a></strong>. With its ability to <strong>provide insights and data about your operations</strong>, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. </p>



<p>But to truly harness the power of this tool, <strong><a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">customisation is necessary</mark></a></strong>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.</p>



<p>Some KPIs that are relevant to hospitality businesses include:</p>



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



<p>Many CRMs come with <strong>pre-made dashboards</strong> that you can adapt or even the option to create ones from scratch using different graphs and reports.</p>



<p>However, it’s important not to overload your dashboard. <strong>Keep it simple</strong> and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;</p>



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system"><strong>Drive sales with your CRM system</strong></h2>



<p>With the insights and data that a CRM system provides, hospitality marketers can <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a></mark></strong> and grow their customer base more effectively.&nbsp;</p>



<h4 class="wp-block-heading"><strong>1.</strong> <strong>Marketing personalisation</strong></h4>



<p>One of the most effective marketing strategies is <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a></mark></strong> that speak to the specific needs and interests of the individual customer.&nbsp;</p>



<p>This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.</p>



<p>Some example categories for hospitality operators could be:</p>



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



<p>By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. Marketing automation</strong></h4>



<p>Additionally, setting up <strong>marketing automation for email and SMS campaigns</strong> can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.</p>



<p><strong>Automated welcome emails</strong> are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.</p>



<p>Additionally, you could set up <strong>automated booking reminders and confirmations</strong> via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.</p>



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators"><strong>4 Quick CRM tips for hospitality operators</strong></h2>



<p>Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:</p>



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



<p>We’ve got some more tips and tricks for you <strong><a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this blog post</mark></a></strong>.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.</p>



<p>Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.</p>



<p>Once all that is in place, operators should <strong>use their <mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/">CRM system</a> </mark>to monitor, manage, and optimise each customer touchpoint</strong>. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.</p>


post

How To Create A Hospitality CRM Strategy That Drives Results


<h3 class="wp-block-heading" id="h-3-fabulous-food-n-drink-content-topics">3 Fabulous Food ‘n’ Drink Content Topics </h3>



<p>This week’s social media topics will make the foodies amongst your customers happy. Offering you lots of great opportunities to engage with your audience.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-internationalteaday-15th"><strong>#InternationalTeaDay &#8211; 15th</strong></h4>



<p>Tomorrow is a celebration of the health benefits, economic importance, and cultural heritage of tea, all the while ensuring a more sustainable production from fields to our cups.&nbsp;</p>



<p><br>Many hospitality venues have great tea selections with equally fantastic sustainability credentials. It’s worth sharing your tea selection with your customers on your socials. You might also provide them with some background information about the origin, give some tips on how to make the perfect cuppa and which food matches best.</p>



<p><br>How you drink your tea is a matter of personal choice but definitely offers room for discussion. Whether you go for milk and/or sugar or prefer it black. There are all kinds of different tea colour shades coming with funny names like spray tan, true brit or dirty tap.</p>



<p><br><em>Tip: Social Media Poll &#8211; how do you like your cuppa?</em></p>



<h4 class="wp-block-heading" id="h-chocolatecoveredanything-day-16th"><strong>#ChocolateCoveredAnything Day &#8211; 16th</strong></h4>



<p>Chocolate addicts, this is your day! All those times when you’ve been asking yourself “How might this taste all covered in chocolate?” this is your perfect opportunity to find it out!&nbsp;</p>



<p><br>Maybe you’re less adventurous and prefer to stick to the basics like fruits or sweets. But maybe you want to test your limits (fish fingers?) and create a new chocolaty trend dish for 2021. Anything can be covered in chocolate.&nbsp;</p>



<p><br>Ok maybe not anything&#8230; but the festive period is usually full of sweet treats to satisfy your chocolate cravings and flex your creativity.</p>



<p><br><em>Tip: Social Media Contest &#8211; get creative and create your own chocolate-covered dish to win.</em></p>



<h4 class="wp-block-heading" id="h-maplesyrupday-17th"><strong>#MapleSyrupDay &#8211; 17th</strong></h4>



<p>Nutritionists discovered it years ago as a healthier alternative for refined sugar. It’s linked to Canada the way Marmite is to the UK. I’m talking about Maple Syrup!</p>



<p>It’s the classic topping for pancakes and waffles as well a key ingredient for many baked treats! But it’s also a great match with savoury food, every tried maple glazed bacon? Maybe on top of your pancake? Maple Syrup is a true allrounder in the kitchen. It even works nicely in cocktails, salads and sticky sauces. There is really no limit here. Why not surprise your customers with a new Maple Syrup creation?</p>



<p><em>Tip: Video time &#8211; get those breakfast stacks ready for some slow-mo, mouthwatering pour videos for your socials.</em></p>



<p>Got some awesome content to share with your customers? Sling it in an email and get it in front of them &#8211; we all need a break from online order update emails in our inbox! <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch </a></strong>with one of our team if you need any help with emails.</p>


What’s On This Week – 14/12/2020

Chris Wilkie

<p>If you&#8217;re not offering WiFi for your Airbnb guests. You&#8217;re already losing out. According to a recent survey in <a href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016">TripBarometer</a>, nearly half of all travellers &#8211; 46% &#8211; considered in-room WiFi a &#8220;must-have.&#8221; So if you don&#8217;t have WiFi in your property, your listing isn&#8217;t even going to show up when Millennials and Digital Nomads click the &#8220;On-site WiFi&#8221; box in Airbnb searches. But how do you ensure your offered WiFi is secure?</p>







<p>Even if you already have WiFi in your Airbnb places, you could still be leaving yourself open to hackers and those bent on stealing your data. </p>



<p>You know that router sitting in the living room you use to connect to the internet? You know &#8211; the one out in plain sight. Yeah &#8211; that one &#8211; the router provided by your internet company that is still protected with the default password. The <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/"><span style="text-decoration: underline;">default password</span></a> that is probably on a sticker on the bottom of the router somewhere.&nbsp;I think you can see where this is going.</p>



<p>But what to do? You want to give your Airbnb guests an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">awesome experience,</span></a> so you can gather those <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">positive reviews</a></span> and keep your place at the top of the listings. All this without leaving your data and valuable computer systems open up to evil-doers.</p>



<p>Don&#8217;t worry. There are a few simple precautions you can take to keep both you and your guests secure.</p>



<h4 class="wp-block-heading"><strong>Keeping your Airbnb WiFi Secure</strong></h4>



<p><strong>CHANGE YOUR ROUTER PASSWORD</strong>&nbsp;&#8211; Let&#8217;s start out simple. CHANGE THE DEFAULT ROUTER PASSWORD. You big dummy. Interesting trivia bit &#8211; one of the first tricks a hacker will try is checking default passwords. This is detailed in the 1989 computer security classic <a href="https://en.wikipedia.org/wiki/The_Cuckoo%27s_Egg"><span style="text-decoration: underline;">The Cuckoo&#8217;s Egg</span></a><span style="text-decoration: underline;">.</span></p>



<p><strong>INSTALL A GUEST WIFI DEVICE</strong> &#8211; If you don&#8217;t want to bother with changing passwords,  <a class="" href="https://www.stampede.ai/blog/press/guest-wifi-the-fourth-emergency-service"><span style="text-decoration: underline;">Guest WiFi</span> </a>allows you to set up a separate, more secure WiFii network exclusively for your Airbnbers.  </p>



<p>This keeps things secure by keeping them off your WiFi network. Simply take the guest Airbnb WiFi device, plug it into the router, adjust a few settings, and you&#8217;re good to go. Setup the Guest WiFi so users can register with their email address or even use a social login like Facebook. </p>



<p>If you&#8217;re running a high volume Airbnb with a lot of turnover, you can even use the <a class="" href="https://www.stampede.ai/how-it-works#marketing"><span style="text-decoration: underline;">built-in marketing capabilities</span></a> of Guest WiFi devices. They allow you to gather valuable customer data and start building a mailing list or use the built-in SMS/Email messaging to alert previous guests to special offers or discounts.</p>



<p>These devices are typically pretty inexpensive and can be <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/setting-up-your-airbnb-for-guest-wifi" target="_blank"><span style="text-decoration: underline;">setup in just a few minutes</span></a><span style="text-decoration: underline;">.</span> Don&#8217;t believe us? Just check out the video.&nbsp;</p>



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<p>If you&#8217;d like to read a little more in depth on how you can use WiFi marketing to help keep your AirBnB full. <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/tips-on-using-wifi-with-your-airbnb-during-the-holidays" target="_blank"><span style="text-decoration: underline;">Have a look at this article</span></a><span style="text-decoration: underline;">.&nbsp;</span></p>



<p>In addition, check out one of our free eBooks with useful tips on how to avoid common WiFi mistakes in your venue.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p><strong>INSTALL A VPN ROUTER</strong> &#8211; This is probably the most technically challenging of the bunch. A VPN (Virtual Private Network) encrypts your data and tunnels it to another network location. What&#8217;s the point of this? Thanks for asking &#8211; few of reasons here. </p>



<p>Number one, this protects all your data, which is always a good thing. Your Airbnb guests can surf to their hearts content, knowing that they&#8217;re protected from the bad guys. Last, but not least, your ISP can&#8217;t see where the traffic is going on a VPN. So, if your visitors decide to get on your WiFi and download the latest Hollywood releases from the newest Pirate Cove site &#8211; you won&#8217;t be left holding the bag when the lawyers come calling.<span style="color: #8e8e8e; font-family: Montserrat, sans-serif; font-size: 25px; background-color: transparent;">&nbsp;</span></p>



<h4 class="wp-block-heading"><strong>Ready to Offer Secure WiFi in Your AirBnB?</strong></h4>



<p>Then why not take Stampede for a spin? We offer a free trial so you can see how fast and easy it is to offer safe and secure WiFi in your AirBnB property.&nbsp;<span style="text-align: center; background-color: transparent;">&nbsp;</span></p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Airbnb WiFi: Offering Your Guests Safe and Secure Wireless


<p>Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.</p>



<p>Highlights include:</p>



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



<p>The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release</p>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Let’s take a walk through the refreshed system to see what’s new:</p>



<h3 class="wp-block-heading" id="h-addresses-and-domains"><strong>Addresses and Domains</strong></h3>



<p><meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your<strong> sender domain.</strong> This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation"><strong>Customer Lists and Segmentation</strong></h3>



<p>The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.</p>



<p>To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.</p>



<p>Take a look at some examples:</p>



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



<p>&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-email-design-and-templates"><strong>Email Design and Templates</strong></h3>



<p>So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.</p>



<p>For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.</p>



<h3 class="wp-block-heading" id="h-campaign-reporting"><strong>Campaign Reporting</strong></h3>



<p>Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see <em>exactly</em> how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.</p>



<p>No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.</p>



<p>As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can<strong> log in</strong> and use them right away If you’d like to talk to us about upgrading to start using it <strong>click here.</strong></p>



<p>We look forward to seeing all your future email campaigns &#8211; happy sending!</p>


Better Marketing For All

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application


<p>If you&#8217;re a restaurant owner or operator looking to boost sales, improve operational efficiency and increase customer loyalty, then it&#8217;s time to invest in a reliable restaurant <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM (Customer Relationship Management) system</mark></a></strong>. </p>



<p>In this blog post, we&#8217;ll explore the <strong>top 6 key features</strong> of a successful restaurant CRM and discuss how they can help you become more efficient at managing your customers.</p>



<p>Here are the 6 must-have key features that you should be looking for when choosing your CRM:</p>



<ol class="wp-block-list">
<li>Customer profile management</li>



<li>Customer interaction tracking</li>



<li>Integrated marketing features</li>



<li>Automations</li>



<li>Reporting and analytics</li>



<li>Third-party integrations and reporting</li>
</ol>



<h2 class="wp-block-heading"><strong>1. Customer profile management</strong></h2>



<p>Efficient customer profile management is crucial for hospitality businesses to maintain strong relationships with customers.&nbsp;</p>



<p>The customer profile <strong>stores all the customer data</strong>, such as contact information and other interactions from different sources in one <strong>centralised place</strong>. From there they can be easily managed and updated. If kept well-maintained it can facilitate and improve direct customer communication and marketing.</p>



<p>For example, tags can be added to profiles to categorise and segment them so that businesses can develop campaigns tailored to their customer&#8217;s needs</p>



<h2 class="wp-block-heading"><strong>2. Customer interaction tracking</strong></h2>



<p>As a business, it&#8217;s important to understand how your customers interact with your brand.&nbsp;</p>



<p>By <strong>tracking and analysing all customer interactions</strong> across various digital touchpoints, such as Guest WiFi, table bookings or order &amp; pay app, you can gain a deeper understanding of their needs, preferences and pain points.&nbsp;</p>



<p>You can easily access the <strong>history of all previous interactions</strong>, enabling you to tailor your engagement to their specific needs and preferences.</p>



<p>This knowledge can empower you to make informed decisions and optimise business processes that lead to improved customer satisfaction and loyalty.</p>



<h2 class="wp-block-heading"><strong>3. Integrated marketing feature</strong></h2>



<p>An effective CRM solution should include an <strong><a href="https://stampede.ai/how-it-works/marketing"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">integrated marketing feature</mark></a></strong>, with the ability to send email and SMS campaigns that allow businesses to streamline their communication efforts.&nbsp;</p>



<p>The CRM data can be used to segment customers for <strong>personalised campaigns</strong>. By targeting specific groups with tailored messaging, businesses can foster more meaningful connections with their customers and drive growth.&nbsp;</p>



<h2 class="wp-block-heading"><strong>4. Automations</strong></h2>



<p><strong>Marketing automations</strong> have become increasingly popular in recent years as businesses look for ways to streamline their operations and save time.&nbsp;</p>



<p>Automated email and SMS campaigns, triggered by certain customer interactions are an effective way of delivering tailored content to them.&nbsp;</p>



<p>These automated campaigns can also <strong>improve operational efficiency</strong>. This allows businesses to focus on other core tasks while the marketing takes care of itself.&nbsp;</p>



<h2 class="wp-block-heading"><strong>5. Reporting and analytics</strong></h2>



<p>As businesses continue to expand, it becomes increasingly important to understand the impact of each initiative on growth. This is where the power of reporting and analytics comes in.&nbsp;</p>



<p>With a <strong>comprehensive overview dashboard</strong> that presents important metrics, such as Return on Investment (ROI), businesses can track their performance across different venues. It also gives them an overview of the results of their marketing campaigns.&nbsp;</p>



<p>Specific hospitality <strong><a href="https://stampede.ai/how-it-works/analytics"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">customer analytics metrics</mark></a></strong> such as the number of return versus new customers can also help businesses better understand their customer base and make informed decisions.</p>



<p>Furthermore, CRM reports can provide businesses with data-backed insights that are crucial for growth. With these powerful tools, businesses can easily track their performance and stay ahead of the competition.</p>



<h2 class="wp-block-heading"><strong>6. Third-party integrations</strong></h2>



<p>When it comes to CRM integrations, third-party tools can play a crucial role in helping businesses enrich their customer data.&nbsp;</p>



<p>By <strong>integrating with multiple data sources</strong>, businesses can gain deeper insights into their customers and manage their relationships more effectively.&nbsp;</p>



<p>Don’t let manual data entry and outdated systems hold you back. <strong>Automated data sync</strong> eliminates the need for manual data entry, saving businesses valuable time and reducing errors. An automated data sync means that all your data is updated in real-time, ensuring that you have access to the most accurate information at all times.&nbsp;</p>



<p>With just a few clicks, businesses can integrate their CRM system with other tools they need for success.&nbsp;</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p><a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">A restaurant CRM</mark></strong></a> with all the key features mentioned above is essential to any business looking to upgrade its customer experience, streamline processes and boost profits.&nbsp;</p>



<p>An effective restaurant CRM should help hospitality operators to access data from one central place. Users should also be able to act quickly on customer interactions.&nbsp;</p>



<p>It&#8217;s also vital that the system is <strong>user-friendly</strong>, making it easy for staff to navigate on a daily basis.</p>



<p>By focusing on <strong>maximising every interaction with customers</strong>, businesses can build strong relationships and increase loyalty. This ultimately leads to improved profitability.&nbsp;</p>


The 6 Must-Have Key Features Of A Restaurant CRM


<p>Creating more <strong>video content for social media</strong> will be a big focus for many brands this year. However, with different platforms come different video formats to choose from, all with a slightly different purpose. Let’s take Instagram as an example. What is the difference between Reels and Stories? </p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Is one maybe better than the other to grow your account and increase engagement? Should you use both or just opt for one?</p>



<p><br>We’ve compared the <strong>main differences between Instagram Stories and Reels</strong> in the table below.</p>



<figure class="wp-block-table is-style-stripes"><table class="has-background has-fixed-layout" style="background-color:#ffe8ec"><thead><tr><th class="has-text-align-right" data-align="right"></th><th>STORIES</th><th>REELS</th></tr></thead><tbody><tr><td class="has-text-align-right" data-align="right"><strong>Format</strong></td><td>Video, image, posts from your feed</td><td>Video only</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Length</strong></td><td>Up to 15 seconds</td><td>Up to 30 seconds</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Lifespan</strong></td><td>24 hours</td><td>Unlimited</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Caption</strong></td><td>No</td><td>Full captions available</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Placement</strong></td><td>Shared to followers</td><td>Explore tabs, own Reels and as Story</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Audience &amp; reach</strong></td><td>Engage with followers</td><td>Reach out to new customers and engage with followers</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Marketing objective</strong></td><td>Engagement &amp; sales</td><td>Awareness &amp; growth</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>User can save?</strong></td><td>No</td><td>Yes</td></tr><tr><td class="has-text-align-right" data-align="right"><strong>Re-share</strong></td><td>Only via private message</td><td>Via own story or private message</td></tr></tbody></table></figure>



<p>To make the best use of Instagram Reels and Stories, here are <strong>30 ideas to help you increase engagement and grow your audience</strong>.</p>



<h4 class="wp-block-heading"><strong>15 Instagram Reel Ideas For Hospitality</strong></h4>



<p>Reels are great to widen your reach and attract new customers. Use them as a medium to <strong>introduce people to your business</strong> and to give them an idea of what they can expect.</p>



<p>Introduce your business Reels ideas:</p>



<ol class="wp-block-list">
<li>Venue tour</li>



<li>Tell your brand story</li>



<li>Staff intro</li>



<li>Showcase your bestsellers</li>



<li>Highlights of a recent event</li>



<li>Customer spotlight/testimonial</li>



<li>Product spotlight &#8211; merchandise</li>



<li>Seasonal event promotions</li>
</ol>



<p>Reels are meant to be fun to watch and engaging and therefore often also have the potential to <strong>go viral</strong>.</p>



<p>Go viral Reels ideas:</p>



<ol class="wp-block-list">
<li>How to … prepare a dish/drink</li>



<li>Chef hacks &#8211; cooking tutorials</li>



<li>Before and after &#8211; kitchen before and after service&nbsp;</li>



<li>Your twist on a current (food) trend</li>



<li>Making of &#8211; new dish creation …&nbsp;</li>



<li>Ingredient spotlight &#8211; 5 things you can do with …</li>



<li>Promote newsletter sign-ups &#8211; receive exclusive offers</li>
</ol>



<h4 class="wp-block-heading" id="h-15-instagram-stories-ideas-for-hospitality"><strong>15 Instagram Stories Ideas For Hospitality</strong></h4>



<p><strong>Engaging and trust-building content</strong> is what your should aim for in your Stories. Also, as customers are already familiar with your brand, any <strong>promotional content</strong> will perform particularly well here.&nbsp;</p>



<ol class="wp-block-list">
<li>Daily/weekly specials</li>



<li>Last-minute offers or free tables due to cancellations</li>



<li>Upcoming events &#8211; countdown and reminder on the day</li>



<li>Employee spotlight</li>



<li>Supplier spotlight</li>



<li>Showcase your new menu items</li>



<li>Go behind the scenes&nbsp;</li>



<li>A day in the life of …</li>



<li>This or that? Your favourite dish on our menu</li>



<li>Poll &#8211; new menu item, re-introduce popular dish, name for new dish …</li>



<li>Promote e-commerce products &#8211; gift cards, meal kits …</li>



<li>Re-share customer content</li>



<li>Share customer feedback</li>



<li>Sneak peek &#8211; teaser, coming up</li>



<li>Celebrate internal events &#8211; birthdays, anniversaries …&nbsp;</li>
</ol>



<p>If your social channels are already running on autopilot, take the time to explore other, more profitable marketing channels like Email and SMS. Check out our <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener"><strong>Marketing tool</strong></a> or <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener"><strong>get in touch</strong></a> with our team to find out more.</p>


Instagram Stories vs. Reels. Here’s how and when to use them

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
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EH6 6SE, Edinburgh</strong></p>
<p>Call us on:<br />
<a href="tel:01315107008"><strong>(+44) 0131 510 7008</strong></a></p>
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Company


<p>Modern marketplaces are driven by consumers – and merely meeting their expectations for quality and service is no longer enough. Businesses must go above and beyond to ensure complete customer satisfaction.&nbsp;Hereby, pricing and promotions play an important role. </p>



<p>In other words, the only way to differentiate your business in today’s hyper-competitive atmosphere is by understanding and anticipating the needs of the customer.&nbsp;</p>



<p>Consider this: <a href="https://tracyfox.net/stocking-sales-statistics-new-entrepreneurs/"><span style="text-decoration: underline;">30% of people</span></a> buy things to gain somethin.g. The other 70% do it because it helps them solve a problem.&nbsp;</p>



<p>Another way to stand out is to offer great promotions and discounts. They make your product seem like a good deal and make people feel good about buying from you.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Leveraging Price To Make Customers Happy&nbsp;</strong></h4>



<p>Pricing and promotions are two of the most critical factors that contribute to customer satisfaction.&nbsp;</p>



<p>Pricing hides an important message about your brand as it affects the customer’s perception of the products being sold.&nbsp;</p>



<p>Research shows that consumers often<span style="text-decoration: underline;"> <a href="https://www.entrepreneur.com/article/220091">associate discounted products</a></span> with a deficiency in quality or performance. For example, Dunkin’ sells the same amount of coffee a lot cheaper than Starbucks. And despite this pricing advantage, they only sell <a href="https://www.fastcompany.com/3034572/dunkin-donuts-and-starbucks-a-tale-of-two-coffee-marketing-giants"><span style="text-decoration: underline;">1.8 billion cups of coffee</span></a> each year compared to the 4 billion cups sold by Starbucks.&nbsp;</p>



<p>It is essential to understand that when it comes to pricing, people do indeed love a good deal. But brands must be smart about their strategy. If you are offering a discount, make sure you give your customers a good reason for it as well. For example, a seasonal sale that makes sense to them.&nbsp;</p>



<p>According to a <a href="http://www.solvay.edu/sites/upload/files/CEB/CEB_WorkingPapers/LastUpdate/wp15008.pdf"><span style="text-decoration: underline;">study</span></a> by the Solvay Brussels School, buyers are likely to show their satisfaction when your products are priced realistically. <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/"><span style="text-decoration: underline;">This infographic</span></a> clearly shows that buyers are more interested in quality discounts and offers (82%) as opposed to free products or free services.&nbsp;</p>



<p>If you want satisfied customers, don’t reduce your prices just because you can; instead, find the sweet spot that maximises your profit but also keeps your customers happy.</p>



<h4 class="wp-block-heading"><strong>Using Promotions To Ensure Customer Satisfaction&nbsp;</strong></h4>



<p>A prepaid discount works well because it looks like you value your clients. In fact, as per this infographic, <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">42% of millennials</a> </span>and Gen Z shoppers prefer an upfront discount.&nbsp;</p>



<p>The good news is that <a href="http://www.statista.com/statistics/240237/coupon-use-in-the-united-states/"><span style="text-decoration: underline;">93% of all shoppers</span></a> use discount codes throughout the year when shopping online. Additionally, <a href="https://www.inc.com/peter-roesler/study-finds-deal-hunting-makes-consumers-feel-smart-encourages-shoppers.html"><span style="text-decoration: underline;">40%</span></a> say that finding a good deal makes them feel smarter.&nbsp;</p>



<p>A recent survey also found that coupons can alter brain chemistry; an online shopper who gets a $10 off coupon has <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/"><span style="text-decoration: underline;">increased oxytocin levels by 38%</span></a>. In short, a well-earned, occasional discount is the secret here.&nbsp;</p>



<p>But that’s not your only option when it comes to promotions; joint promotions, vouchers, contests, giveaways, BOGO offers, etc. all can go a great way to keep your buyers coming back for more.&nbsp;</p>



<p>Not having any kind of promotional offer can be bad for business; according to this infographic, <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">32% of buyers</a></span> have admitted to abandoning online shopping carts because they found a discount code or a better offer elsewhere.&nbsp;</p>



<p>If you want to go a step further, personalised promotions can take customer satisfaction with your brand even higher. Technology is available to help you track customer preferences and their buying history with you. Leverage this data to create offers that resonate with your buyers.</p>



<p>Providing personalised offers based on past purchases and actions can make your customers feel important and catered to. Stats show that this can motivate your buyers to return to the store for subsequent purchases – thus creating loyal and repeat customers.</p>



<p>Additionally, make sure you analyse buying trends by the season and offer promotions on in-demand products. This way, you can maximise the ROI on promotions by delivering deals that boost sales and revenue. Ultimately ensuring that the customers are happy with all you have to offer.&nbsp;</p>



<p>There is plenty of scope in the market. Small businesses speculate that <a href="http://www.biakelsey.com/new-biakelsey-research-finds-38-of-small-businesses-offer-customer-loyalty-programs/"><span style="text-decoration: underline;">less than 18%</span></a> of their total income will be generated using relevant promotional tools to acquire new customers. The market is yours, and it’s ripe for the taking.&nbsp;</p>



<h4 class="wp-block-heading"><strong>In Conclusion</strong></h4>



<p>Customer satisfaction is a complex phenomenon, as it is based on various factors such as the quality of the product and their perceived expectations from it. Pricing and promotions are just two pieces of this increasingly complicated puzzle.&nbsp;</p>



<p>However, you can easily create a win-win situation by using pricing and promotions to boost sales and create happy customers that remain loyal to your brand for years to come.&nbsp;</p>



<p>Successfully pricing your offerings will ensure their contentment as they get the full perceived value for a great price. And providing timely and relevant promotions that are personalised to their needs will make them feel like you value their business.</p>



<p>That right there is the secret to ensuring that your customers are always happy!</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>


How To Use Pricing And Promotions To Make Customers Happy


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



<p>Growing their database with automated data capture.<br><br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



<p>Automated requests for more and better reviews.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
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<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



<p>All reviews gathered in one place for more detailed analysis.<br></p>
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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<p>Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.</p>



<p>Montpeliers Group uses <a href="https://stampede.ai/get-reviews/"><strong>Stampede Reviews</strong></a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.</p>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img loading="lazy" decoding="async" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="auto, (max-width: 807px) 100vw, 807px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;</strong></p><cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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Montpeliers Group

<p>When it comes to running a restaurant, the experience your guests have goes far beyond the taste of the food. What the ambience is like, how good the customer service is and even how accessible your restaurant is. This can all work for or against you when it comes to meeting your guest expectations. </p>







<p>Primarily, it’s about getting into the mindset of your customers. That means creating a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">customer-centric model</span></a> for your restaurant. Starting from how you communicate with them through your marketing, their first impression of your restaurant and of course, how good the food is. The entire experience (including checking in with them after their meal to rate their experience), needs to be viewed as a whole. </p>



<p>The <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">more you get on board</span></a> with what your customers want, and how they think and feel in response to visiting you, the more informed you’ll be. So, if you own a restaurant and you’re looking to meet your guest expectations, here’s some of our top advice. </p>



<h4 class="wp-block-heading"><strong>Great Customer Service</strong></h4>



<p>Addressing your customer service might seem like an obvious point to start with, but it’s actually an area that can be frequently overlooked. After all, how many customer service jobs have we all worked in over the years where you are sent straight to work with customers, without any official training?</p>



<p>Your staff might have customer service experience, but that doesn’t mean it’s in line with your restaurant. That’s why it’s important to make sure everyone is on the same page. Having some ground rules on how to speak to customers and deal with different issues, allows your food to bubble away on the stove &#8211; not potential problems. </p>



<p>You can <span style="text-decoration: underline;"><a href="https://stampede.ai/product/features/">also connect with customers after their visit</a></span> to leave you feedback, so you can get on top of anything before it becomes a real issue. This method also makes customers feel valued, especially when you are able to constructively respond to feedback good and bad. </p>



<h4 class="wp-block-heading"><strong>Mystery Dining</strong></h4>



<p>Thinking along the lines of a retail store hiring someone to do secret shopping to give an audit of their overall experience. Why not do the same for your restaurant? There are companies who can <a href="https://www.hgem.com/"><span style="text-decoration: underline;">professionally manage the entire experience</span></a>, so you can get a real taste of what diners are experiencing in your restaurant. </p>



<p>Mystery dining works because let’s face it, most of us are too polite to share negative feedback on the spot. Similar to when we are asked, “how is everything with your meal?”. How many of us actually let them know the soup is a bit bland, or that the main looks like it’s been microwaved? </p>



<p>The problem with not receiving <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/"><span style="text-decoration: underline;">negative feedback</span></a> is that you can’t actually deal with it. The custom starts to drop, and it becomes difficult to fill tables, but why? Learning about these issues, however, can really give a valuable insight into problems you might not even be aware of. </p>



<h4 class="wp-block-heading"><strong>Don’t Let The Ball Drop</strong></h4>



<p>In business, it’s important to keep on top of everything as there’s a lot to juggle. Your restaurant is no different. From sourcing the best ingredients from your suppliers to making sure all the shifts are covered in front of house. Then there’s making sure your restaurant is thoroughly cleaned before the next service. It’s endless, right?</p>



<p>There are hundreds of tasks that might need completing in any given day. So it’s important everyone is on top of their responsibilities, and that standards are maintained. It’s a good idea to have regular meetings with your team, even if it’s a quick 5 minutes before service starts.</p>



<p>Make sure all your staff are aware of their tasks and responsibilities. As when the basic principles of running a restaurant gets lost, that’s when service starts to slip. In a public arena such as a restaurant, it’s impossible for your customers not to pick up on this. So if you want to meet guest expectations, you need to keep everything calm and under control.</p>



<h4 class="wp-block-heading"><strong>Make Sure Your Restaurant Is Welcome For All</strong></h4>



<p>Take an honest look at your restaurant premises &#8211; how easy it for those with special needs or even a family with a pushchair to access it? </p>



<p>Over the years, there have been some terrible backlashes from customers of restaurants <a href="https://www.bristolpost.co.uk/news/local-news/cafe-guide-dog-no-entry-2236165"><span style="text-decoration: underline;">who have refused guide dog entry</span></a>. It’s also not uncommon to hear of restaurants turning away wheelchair users because there is no accessible access.&nbsp;Incidents like this are not only upsetting for all those involved, but it can paint a really bad picture of your business. It can also lose custom from large swathes of the community as they are unable to access your restaurant. </p>



<p>Additionally, make sure there is plenty of room in between tables for guests to move around. Nothing is more uncomfortable than having your chair back touching another diner, because the owner has decided to squeeze in too many tables. It could also make it challenging for those with pushchairs or mobility issues to get in and out. </p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>Going above and beyond to meet guest expectations is what sets an average restaurant apart from an outstanding one. Whether you serve pasta, steak or even good bangers and mash. People come for more than just food.</p>



<p>Whilst we may be in a digital age, it’s important the service industry doesn’t feel robotic. Customers need to feel a warm and welcome response from your staff. They also need to feel comfortable and at home in their surroundings. The food they are presented with needs to be made with heart, instead of just slopping it on a plate after you hear the ding. </p>



<p>Getting into the mindset of creating a <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/"><span style="text-decoration: underline;">great experience</span></a> from start to finish is how to truly meet guest expectations. If you own a restaurant, it’s time to streamline your services with customer insight and marketing from Stampede. By reaching out to your customers, you can ensure their guest expectations are always met.&nbsp;</p>



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<hr class="wp-block-separator"/>

Meeting your Guests Expectations

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

Now Online – Highlands and Islands Airports

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.</p>
<p>Your customers download the Stampede Loyalty app which keeps all their cards in one place.</p>
<p>There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Increase spend per head and spend per visit</span></li>
<li><span style="font-weight: 400;">Change promotions and offers fast and easily</span></li>
<li><span style="font-weight: 400;">Save time and money with fewer fliers and posters</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]</p>
<h4 style="text-align: left;"><span style="color: #edf2f7;">Pricing starts from £40 per month, per venue. </span></h4>
<p>[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.</p>
<p>Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Requires no staff training</span></li>
<li><span style="font-weight: 400;">Simple and fast to set up</span></li>
<li><span style="font-weight: 400;">Easiest way to bring customers back more often</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.</p>
<p>With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">All cards in one app, and always on hand</span></li>
<li><span style="font-weight: 400;">They never miss a stamp with 3 ways to get them</span></li>
<li><span style="font-weight: 400;">They earn great rewards, set by you</span></li>
</ul>
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<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
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