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<p>Searches for “staycation” are at their highest level since trends began according to <strong><a href="https://trends.google.com/trends/explore?date=all&amp;geo=GB&amp;q=Staycation">Google Trends.</a> </strong></p>



<p>Many of you may have seen advertising and articles from district councils promoting local sights and experiences to the local population. And with foreign tourism at an all-time low, there’s some serious slack to pick up.</p>



<p>What can you do to make the most of this opportunity?</p>



<h2 class="wp-block-heading">Get your SEO hat on.&nbsp;</h2>



<p>Make sure that your website and social media has some written content regarding staycations. Likewise with your online listing in Tripadvisor and other third-party sites. You can really help your business and website’s search engine optimisation making sure the right words are in the right place for starters.</p>



<p>Make sure to include the location of your venue in any “staycation” content as this will help with <strong><a href="https://blog.hubspot.com/marketing/local-seo">local searches</a> </strong>i.e. staycations in East Anglia</p>



<h2 class="wp-block-heading">Postcode offers.&nbsp;</h2>



<p>By offering a discount or special upgrades for people within certain postcode areas (either the same as yours or adjoining) you’re sure to capture the interest of people nearby looking for staycations without having to go far. It will also contribute in a small way of restricting too much nationwide travel. You can see a full map of all UK postcodes <a href="https://www.gbmaps.com/mcs/map4-ui-test5.php?mapType=area&amp;mapRegion=uk&amp;mapOrientation=portrait"><strong>HERE</strong></a> to find out what’s nearest to you.</p>



<h2 class="wp-block-heading">Targeted Facebook Ads.</h2>



<p>One of Facebook Ads most powerful tools is the ability to target very precise geographic locations. This makes it very cost-effective for small and local businesses, especially when the advert is something with high relevance like a staycation. Facebook ads aren’t for everyone, but there are plenty of local agencies and specialist freelancers who can help set things up correctly.</p>



<h2 class="wp-block-heading"><a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/"><strong>Hashtags.</strong></a></h2>



<p>&nbsp;If Twitter and Instagram are big hitters in your marketing activities then getting the #staycation hashtag featuring in posts more regularly will increase your visibility on the topic. Be careful not to get too specific though with #StaycationEastAnglia though as these will have minimal traffic compared to broader terms.</p>



<h2 class="wp-block-heading">Research local activities.</h2>



<p>&nbsp;By cross-promoting other things to see and do near your venue, you’ll give people more of a reason to come to where you are. This could go further if there was an opportunity for partnership between local attractions and your venue, with joint discounts or package offers aimed specifically at the staycation market.</p>



<h2 class="wp-block-heading">Contact local bloggers.&nbsp;</h2>



<p>Food, travel and lifestyle bloggers are a great way to reach very targeted audiences. Many of them get started by covering topics in their local area and growing from there, meaning their audience could be exactly the kind of people you want to reach. Bloggers are very tuned in to on-trend topics &#8211; such as staycations &#8211; so approaching them to feature you as part of a staycation promotion would go down well.</p>



<p>People are more eager than ever to support local businesses in the wake of coronavirus, and still enjoy their holidays at the same time. Getting your business in front of those people is a great way to give your business a boost during this opportune time.</p>


post

Staycations: 6 Ways To Get Your Business Noticed


<p>It’s no secret that pubs and bars in the UK are struggling, and that many have been forced to close their doors. Challenges include rising alcohol taxes, changes to business rates and a new generation that doesn’t drink as much. That’s the narrative at least, and it’s why CAMRA continues its commendable ‘Save the Local’ campaign.</p>



<p>However, a funny thing happened in 2019. For the first time in a decade, the number of pubs and bars in the UK actually went up instead of down – according to Official Labour Market Statistics from the ONS/Nomis.</p>



<p><strong><em>Between 2010-2018, the UK had a net loss of 5,855 pubs, an average of 732 per year. However, there was a net gain of 320 pubs in 2019, the first time that the number of pubs in the UK has increased for a decade</em></strong></p>



<p>We believe that pubs and bars are of vital importance to UK society and its economy. It’s therefore imperative that we analyse these market statistics and try to understand what they mean to the licensed trade industry. Is this increase a statistical anomaly or does it signpost a reversal of fortunes for the wider industry? Perhaps it is evidence that pubs and bars have started to adjust to economic and cultural changes in the UK?&nbsp;&nbsp;</p>



<p>In this post we analyse pub growth, the regions and countries experiencing the highest net growth (and loss), the types of pubs growing fastest and some of the likely determining factors. We also look at why the upward trend doesn’t extend to licensed clubs, which continue to fall in number.</p>



<h4 class="wp-block-heading"><strong>Pubs are on the rise</strong></h4>



<p>The UK has lost 732 pubs per year on average since 2010, so 2019’s net gain of 320 represents a swing of nearly 1,000 compared to previous years. This is quite a remarkable turnaround, especially given the systematic year decline this decade and numerous challenges facing pub operators.<br></p>



<figure class="wp-block-image size-large is-style-default"><img decoding="async" loading="lazy" width="1024" height="347" src="https://stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg" alt="" class="wp-image-13709" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-300x102.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-768x260.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-150x51.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-592x201.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-177x60.jpg 177w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-266x90.jpg 266w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100.jpg 1051w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Sadly England is almost solely accountable for this growth, which is not seen elsewhere. It saw a net gain of +345 compared to Scotland (-5) Wales (-25) and Northern Ireland (+5) which were all relatively stable. By region, the South East has the most pubs (5,340) but only grew by 10 in 2019. Much faster growth can be witnessed in the North East (+85), followed closely by the West Midlands (+80).</p>



<p>By town/city, Bristol, Newcastle, Southampton and South-end-on-sea all boast an extra 15 pubs in 2019 (the most in the UK). In London, pub numbers only increased in 10 out of 33 boroughs.</p>



<h4 class="wp-block-heading"><strong>Pub Growth in the UK 2019 Map</strong></h4>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Pub-Growth-UK-Map.png" alt="Pub growth UK Map" class="wp-image-13714" width="437" height="697"/></figure></div>



<p>Large pub groups are driving the most growth in the sector. The biggest increase (+205) comes from pub enterprises with a turnover of £500,000-£1,000,000, and the second biggest increase (+125) was in the £1m-£2m bracket. By contrast, the UK had a net loss of 55 for pub enterprises with a turnover of less than £100,000&nbsp;</p>



<p>These stats demonstrate the dominance of big pub chains and suggests that larger and more profitable pubs may be more resilient to negative market forces – such as rising business rates and alcohol duties – and are therefore less likely to shut down. It may also be the case that there is more investment in larger properties with the potential to drive more revenue – while smaller venues stay shut once they close.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="884" height="315" src="https://stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg" alt="" class="wp-image-13711" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg 884w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-300x107.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-768x274.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-150x53.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-592x211.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-168x60.jpg 168w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-253x90.jpg 253w" sizes="(max-width: 884px) 100vw, 884px" /></figure>



<p>We calculate that the growth of pubs in the UK between 2018 and 2019 may have created an extra 8,975 jobs nationwide.** Using a similar formula, we calculate that pubs made an extra £740,875,000 in 2019 vs 2018 (cash turnover not adjusted for inflation)</p>



<h4 class="wp-block-heading"><strong>The Source of Growth</strong></h4>



<p>As to why pub numbers are going up, additional analysis suggests that it has little to do with people drinking more. According to the same dataset, we can reveal that licensed clubs remain on the decline – there were 7,420 in 2019 vs 7,610 in 2018, down from 10,000 in 2010***. Likewise, analysis from the British Beer and Pub Association (BBPA) and Marston’s says beer sales volumes dropped to 3.6 billion pints in 2019 compared with a peak of 5.7 billion pints in January 2007.</p>



<p>In the same report, the BBPA noted a rise in craft and world beers, growing by 194,000 and 218,000 pints respectively. The sale of these premium beers may explain how pub numbers were able to grow in 2019. Likewise, it appears that many pubs and bars are coping better with industry challenges. Many have embraced innovation and new revenue streams. More pubs now offer food, accommodation and a greater variety of weekday events to maximise profits. Pubs can no longer afford to rely on the same old regulars to keep coming through the door.&nbsp;</p>



<p>We are seeing more pubs utilising technology, data and marketing automation to better understand their customers and their drinking habits. This means being able to generate more revenue during traditionally quiet periods and changing their operations/business hours based on how their customers behave.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<p>“The pub trade has had very little to celebrate in the last decade, but I’m sure they’ll raise a glass to these new numbers,” said Patrick Clover, Stampede founder and CEO. “Pubs have a hugely important place in our society both socially as well as economically, being one of the UK’s biggest employers. The reduction of pubs over the last decade has been heart-breaking, following devastating changes to business taxes and alcohol duties, but I hope these figures signpost a reversal of fortunes. Indeed, we saw our local district of Edinburgh increase the number of pubs significantly this year, and I like to think we played our part in that. Stampede’s aim is to become indispensable to every pub, bar, hotel and restaurant owner in the UK. We want to bring the heart back into these beloved venues that are at the centre of our communities.”&nbsp;</p>



<p>* There are now a total of 39,145 pubs in the UK – based on businesses classified by the Standard Industrial Classification code 56302 : Public houses and bars. Figures are rounded to the nearest five by ONS to prevent identification, meaning these are not exact numbers</p>



<p>**We calculated this figure based on the net difference of pubs multiplied by their number of employees. For example, there were an extra 240 pubs with between 20-49 employees: 240 x 35 [the median figure between 20-19] = 8,400 jobs. Other employment size bands saw a net decrease, thus creating a net job loss, but they have still been factored into the 8,975 jobs estimate. N.B the ONS rounds it figures to the nearest 5 to avoid disclosure, so this figure is only a guide and should be taken with a pinch of salt.&nbsp;</p>



<p>*** Standard Industrial Classification code 56301: licensed clubs</p>



<h4 class="wp-block-heading"><strong>About Stampede</strong>&nbsp;</h4>



<p><a href="https://www.stampede.ai"><span style="text-decoration: underline;">Stampede</span></a> was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites – Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.</p>



<p>The company has grown rapidly and has served more than one million users from over 800 locations across the UK, Europe, US, Asia and South America.</p>




Raising The Bar – A Stampede Report


<h1 class="wp-block-heading" id="h-free-may-june-2024-social-media-calendar">Free May &#8211; June 2024<br>Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong> for May and June 2024 now.</p>



<p>It features topical post ideas, hashtag suggestions and image inspiration for each month, including the exciting start of the summer of sport!</p>


May – June 2024 Social Media Calendar


<p><strong>Short-form video is one of the big social media trends</strong>&nbsp;for this year. If done right, this sort of content is one of the most engaging ones and certainly delivers high results. We’ve put together a&nbsp;<strong>selection of various online resources </strong>that will help you create high-performing video content.</p>



<hr class="wp-block-separator"/>



<p>Here’s all you need to know from the setup to the editing and the content to get you started.</p>



<h4 class="wp-block-heading" id="h-1-the-setup"><strong>1) The Setup</strong></h4>



<p>Before you kick-off, make sure you consider the format of your video. Most short-form videos are filmed&nbsp;<strong><a href="https://youtu.be/BYqbcqqhCVo" target="_blank" rel="noreferrer noopener">vertically</a></strong>&nbsp;to make them fit to Instagram Reels and TikTok.</p>



<p>Also, short-form can be any video length between&nbsp;<strong>30 seconds and 2 minutes</strong>. So, make sure to keep it short and sweet when creating video content.</p>



<h5 class="wp-block-heading" id="how-to-get-the-lighting-right"><strong>How to get the lighting right</strong></h5>



<p>This popular&nbsp;<strong><a rel="noreferrer noopener" href="https://www.dexerto.com/entertainment/how-to-do-tiktoks-viral-photo-editing-hack-1622171/" target="_blank">TikTok photo hack</a></strong>&nbsp;will help you get your image settings on spot for the perfect shot.</p>



<p>A more&nbsp;<strong>detailed lighting guide</strong>&nbsp;on food filming can be found&nbsp;<strong><a href="https://www.deadpixelfilms.com/blog/lighting-food-video-in-a-busy-working-restaurant" target="_blank" rel="noreferrer noopener">here</a></strong>. It will give you some more tips and tricks on how different settings could work for you.</p>



<p>If you want to showcase individual dishes and avoid distracting shadows a light box is what you need. Get instructions for a handy<a href="https://www.flaxandtwine.com/2013/02/diy-photo-light-box-a-finish-fifty-project/" target="_blank" rel="noreferrer noopener"><strong>&nbsp;DIY light box</strong>&nbsp;<strong>here</strong></a>,&nbsp;build from a cardboard box.</p>



<h5 class="wp-block-heading" id="how-to-best-present-food"><strong>How to best present food</strong></h5>



<p>It is all about putting your dishes in the right spotlight and making your customers’ mouths watery.</p>



<p>In essence, you can apply the same principles that work for food photography to filming. Watch this&nbsp;<strong><a href="https://www.youtube.com/watch?v=HMGqeBuI1T0" target="_blank" rel="noreferrer noopener">short video</a></strong>&nbsp;with&nbsp;<strong><a href="https://www.instagram.com/andrewscrivani/?hl=en" target="_blank" rel="noreferrer noopener">Andrew Scrivani</a></strong>, a well-known food photographer, sharing his ultimate best practices.</p>



<h4 class="wp-block-heading" id="2-the-editing"><strong>2) The Editing</strong></h4>



<p>You want to stand out on your customers’ feeds, so get creative when editing. You can also try and stick to a&nbsp;<strong>theme</strong>&nbsp;that will make your videos recognisable. Find some free and ready-to-use&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/tiktok-videos/templates/" target="_blank">TikTok</a></strong>&nbsp;and&nbsp;<strong><a rel="noreferrer noopener" href="https://www.canva.com/templates/?query=instagram-reels-videos" target="_blank">Instagram</a></strong>&nbsp;templates on Canva.</p>



<p>Also, make sure to check out this easy to follow&nbsp;<strong><a href="https://blog.hootsuite.com/instagram-reels-tutorial/" target="_blank" rel="noreferrer noopener">tutorial to get your reel editing on point.</a></strong>&nbsp;Everything you need to know from adding music, filters, green screens to making time-lapses and remixing.</p>



<h5 class="wp-block-heading" id="how-to-use-filters-effects"><strong>How to use filters &amp; effects</strong></h5>



<p>??The choice of filters and effects seems to be endless. Have a look at these tips on&nbsp;<strong><a rel="noreferrer noopener" href="https://www.bustle.com/life/how-to-search-tiktok-filters" target="_blank">finding and saving high-performing filters</a></strong>.</p>



<p>Besides, the green screen effect can be really useful. It lets you change your background into literally anything you like.&nbsp;<strong><a href="https://www.youtube.com/watch?v=enmKA97eIuQ" target="_blank" rel="noreferrer noopener">Here’s how you use it</a></strong>.</p>



<h5 class="wp-block-heading" id="how-to-add-sound-effects"><strong>How to add sound effects</strong></h5>



<p>Just missing the perfect background music for your video? Get inspired by the&nbsp;<strong><a rel="noreferrer noopener" href="https://thepreviewapp.com/trending-instagram-reels-songs-audio/" target="_blank">90 most popular Instagram Reel songs</a></strong>. Or have a look at this useful article on how to choose the right&nbsp;<strong><a rel="noreferrer noopener" href="https://later.com/blog/tiktok-sounds/" target="_blank">TikTok sound</a>&nbsp;</strong>alongside your video.</p>



<h5 class="wp-block-heading" id="free-editing-apps"><strong>Free editing apps</strong></h5>



<p>Make editing your videos a lot easier and quicker with an editing app. Here’re the 3 most popular ones. The best part is they’re for free!</p>



<ul><li><strong><a rel="noreferrer noopener" href="https://www.capcut.net/" target="_blank">CapCut</a>&#8211;</strong>&nbsp;TikTok’s own tool</li><li><strong><a rel="noreferrer noopener" href="https://inshot.com/" target="_blank">InShot</a></strong>&nbsp;&#8211; all-in-one tool</li><li><strong><a rel="noreferrer noopener" href="https://www.zoomerang.app/" target="_blank">Zoomerang</a></strong>&nbsp;&#8211; including tutorials</li></ul>



<h4 class="wp-block-heading" id="3-the-content"><strong>3) The Content</strong></h4>



<p>When looking for content ideas, the most important part is to stay authentic and true to your brand. This is what makes videos such a powerful and engaging tool.</p>



<p>Get inspired by some great industry examples:</p>



<ul><li><strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUcZg95o6tt" target="_blank">Introduce your venue</a></strong></li><li>Showcase a&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CZS-375hr-Z" target="_blank">dish</a></strong>&nbsp;or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.tiktok.com/@urbantandoorbristol/video/7038657441826884869?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">menu</a></strong>&nbsp;highlights</li><li>Highlight&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CW8Uis8jigD/?utm_source=ig_web_copy_link" target="_blank"><strong>seasonal</strong>&nbsp;</a>events or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CSSCL-AATqV/" target="_blank">promote</a></strong>&nbsp;events</li><li>How to&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWD-FrgtbRF" target="_blank">make your favourite dish</a></strong>&nbsp;(<strong><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Hyz0C7i3ysU" target="_blank">cooking video tips</a></strong>)</li><li>Go&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWbelgjI_ew" target="_blank">behind the scenes</a></strong></li><li>A&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CS_d6kYgeI1" target="_blank">day in the life</a></strong>&nbsp;of &#8230;</li><li>Share&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CYcLDAFB4CG" target="_blank">customer stories</a></strong></li><li><strong><a rel="noreferrer noopener" href="https://www.tiktok.com/@poppycooks/video/6927752424480345350?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">Kitchen</a></strong>&nbsp;or&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUXnp_vDY_W" target="_blank">cocktail mixing</a></strong>&nbsp;hack</li><li>Introducing your&nbsp;<strong><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CTmACnAIiJc" target="_blank">loyalty program</a></strong></li></ul>



<p>Want to start turning social media fans in to loyal customers, check out our&nbsp;<strong><a href="https://stampede.ai/get-loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card system</a></strong>. Or&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>&nbsp;</strong>to find out more.</p>


How To Create Engaging Video Content [25+ Free Resources]


<p>Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.</p>



<p>One of the best solutions that could help with all these goals is having a <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a></mark></strong> in place.</p>



<p>CRMs can vastly <strong>improve marketing efficiency</strong> by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.</p>



<p>In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;</p>



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants"><strong>Understanding How a CRM System Can Help Increase Revenue for Restaurants</strong></h2>



<p>Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.</p>



<p>By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech"><strong>collect and consolidate customer data</strong> </a>in one place to gain a comprehensive understanding of their clientele. This allows them to <strong>grow a customer profile</strong> by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better <strong>tailor experiences</strong> to the needs and preferences of individual guests.</p>



<p>Additionally, a restaurant CRM solution allows for <strong>data-driven decision-making</strong>, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.</p>



<p>By automating and streamlining many operational tasks, a CRM also <strong>frees up staff time</strong>. This allows them to focus on providing exceptional customer experiences.</p>



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system"><strong>Identifying and Segmenting Your Audience with a CRM System</strong></h2>



<p>As a restaurant owner, <strong>identifying and segmenting your audience is crucial</strong> for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.</p>



<p>You can <strong>create segments</strong> based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.</p>



<p>Additionally, you can <strong>combine data from different sources</strong>, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.</p>



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system"><strong>Benefits of Personalised Marketing Through a CRM System</strong></h2>



<p>When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.</p>



<p>Once you’ve segmented your data, you can <strong>tailor your marketing</strong> efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.</p>



<p>As a result, you can <strong>grow a loyal customer</strong> base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.</p>



<p>This means that you can <strong>increase repeat visits, boost customer spending </strong>and ultimately grow your restaurant business.</p>



<p>Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.</p>



<h2 class="wp-block-heading" id="h-takeaways"><strong>Takeaways</strong></h2>



<p>Overall, the benefits of using a <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">restaurant CRM system</mark></strong></a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.</p>



<p>By leveraging the insights provided by a reliable CRM system, restaurateurs are able to <strong>create long-term relationships</strong> with customers while optimising their digital marketing strategies.&nbsp;</p>



<p>Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.</p>


How Restaurants Benefit From A CRM System


<p>Out of sight, out of mind. How do you win back lost customers that haven’t paid you a visit for a while? It’s well known that&nbsp;<strong>retaining an existing customer is much cheaper than acquiring a new one</strong>.&nbsp;So, it’s worth sending a little reminder from your side to win those customers back.</p>



<hr class="wp-block-separator"/>



<p>Your goal is to re-engage with those lost customers and make them aware that they’re missing out by not coming by for some time.</p>



<p>This is especially valuable for customers who used to come by on a regular basis and seemed to have changed habit. But it’s also very effective at enticing one-time customers back.</p>



<p>Let’s take our <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">5 step recipe</a> to set up a&nbsp;<strong>simple campaign to win back your customers</strong>.</p>



<p><strong>1) The Data</strong></p>



<p>For this scenario, you’ll need to access your&nbsp;<strong>time-stamped visitor data</strong>, which can be obtained from various sources:</p>



<ul><li>Last WiFi login from captive portal / guest WiFi</li><li>Last booking date from booking system</li><li>Last stamp / interaction from loyalty scheme</li><li>Last purchase from eCommerce system</li></ul>



<h5 class="wp-block-heading"><strong>2) The Trigger Event</strong></h5>



<p>In this case, the trigger is if the&nbsp;<strong>customer hasn’t been at your venue for a certain period of time</strong>.</p>



<p>Choose a time interval that makes the most sense for your business and set it up as an automated trigger. Though, the longer you wait, the harder it gets to re-engage them.</p>



<p>You could even set up two triggers, a short time interval, e.g. three weeks and a long time interval, e.g. three months since last visit.</p>



<h5 class="wp-block-heading"><strong>3) The Messaging</strong></h5>



<p>Remind customers why they should come back by highlighting<strong>&nbsp;what makes your venue special and worth a visit</strong>, e.g. large outside sitting area, signature dish, events, etc.</p>



<p>You can also include new menu items, limited specials or any other updates that make customers curious or even fear that they might miss out on something.</p>



<h5 class="wp-block-heading"><strong>4) The Offer</strong></h5>



<p>Highlighting what makes you stand out might not be enough though. The easiest way is to further entice them by including an offer or promotion.</p>



<p>Make sure your&nbsp;<strong>offers are relevant and timely</strong>. Send drink or dinner offers out before the weekend, e.g. Friday midday. Whereas your ‘coffee for free’ should be in your customer’s inboxes the night before.&nbsp;</p>



<p>Here’s what your email could look like:</p>



<p><em>Subject line &#8211; &nbsp;[Name] we miss you here at [company] &#8211; here’s % off your next visit</em></p>



<p class="has-text-align-center"><em>It’s been a while since your last visit and we’d love you to come back!</em></p>



<p class="has-text-align-center"><em>Get % off your next visit.&nbsp;</em></p>



<p class="has-text-align-center"><em>Since we’ve last seen you, we’ve also introduced a new exciting [menu item]. You wouldn’t want to miss that!</em></p>



<p class="has-text-align-center"><em>Call me back in &#8211; Book Now</em></p>



<h5 class="wp-block-heading" id="h-5-the-outcome"><strong>5) The Outcome</strong></h5>



<p>Retaining your customers couldn&#8217;t be achieved any easier than with an automated win-back campaign. Show customers that they matter to you and make their experience personal.&nbsp;</p>



<p>Also, not to forget the&nbsp;<strong>knock-on effect</strong>&nbsp;here. A happy customer can turn into a loyal one providing a solid revenue stream. Plus, they’ll also refer your business to others, which means more customers to grow.</p>



<p>Stay tuned for our next email to find out how you can apply our personalisation recipe to increase your gift card redemptions.</p>



<p>Need help segmenting your data for tailored email &amp; SMS campaigns?&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a></strong>&nbsp;with one of our team who are happy to run you through it.</p>


Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]


<p>This week’s social media topics are great to boost engagement with your customers in a funny way and also to do something good.&nbsp;</p>



<hr class="wp-block-separator"/>



<p><br>Here are our top picks for this week.</p>



<h4 class="wp-block-heading" id="h-8th-of-december-pretendtobeatimetravelerday"><strong>8th of December &#8211; #PretendToBeATimeTravelerDay</strong></h4>



<p>Calling all those Doctor Who fans out there, this is your day! Time travelling has captured our imagination for centuries. It’s about getting an answer to the “What if?” question, learning more about the past or finding out what the future holds.</p>



<p><br>Choose a time period you want to be in. Get dressed accordingly and start acting as a time traveller. Get creative here, you might use words from the past and regard everything with curiosity and fascination. Technology, what’s that?</p>



<p><br>Tip: Ask your customers &#8211; If you could travel back when/where would you go?</p>



<h4 class="wp-block-heading" id="h-9th-of-december-christmascardday"><strong>9th of December &#8211; #ChristmasCardDay</strong></h4>



<p>Are your team “I love sending greeting cards to everyone” or rather “Nah, can’t be bothered”?&nbsp;</p>



<p><br>Each year approximately 2 billion Christmas cards are sent in the US, with 900 million in the UK. That’s a lot! On average, people in the UK sent 16 cards. Despite the trend moving towards e-cards and greetings via social media, paper cards are still preferred by the majority.</p>



<p><br>No matter if you go for paper or digital, the tradition of sending a card to loved ones has been upheld. It is always nice to receive a personalised card, someone is thinking of you and spent some time writing a card.&nbsp;</p>



<p>Tip: Newsletter time &#8211; start preparing your holiday wishes to your customers. Think of the content and images you want to use. You might use a quote or share a story of your venue.</p>



<h4 class="wp-block-heading" id="h-11th-of-december-christmasjumperday"><strong>11th of December &#8211; #ChristmasJumperDay</strong></h4>



<p>Christmas jumpers are a substantial part of Christmas! Who’s got the silliest one? Once a tradition, now definitely a trend. But how did the knitwear become so popular? It was in 2001 when two Canadians organised the first “Ugly Christmas Sweater Party”.&nbsp;</p>



<p><br>But did you know that Christmas Jumper Day is a cheerful and festive event to raise funds for the Save the Children charity? Get your team involved and don’t forget to share it with your customers.<strong> <a href="https://www.savethechildren.org.uk/christmas-jumper-day" target="_blank" rel="noreferrer noopener">Find out more here</a></strong></p>



<p>Tip: Share a pic of your staff proudly wearing their jumpers. Also a great opportunity for a social media competition &#8211; post a pic of you in your favourite jumper and tag a friend to win.&nbsp;</p>



<p><br>If you&#8217;ve got your email holiday greetings ready to go and could do with a little helping hand, <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with our team. We&#8217;ll support you getting the word out to your customers.</p>


What’s On This Week – 7/12/2020


<p>For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. <strong>Artificial Intelligence (AI)</strong> promises more efficient operations and better-personalised experiences for their customers.&nbsp;</p>



<p>But while AI has comes with huge benefits &#8211; from <strong>automating mundane tasks to better understanding customers’ needs</strong> &#8211; it also poses potential drawbacks.&nbsp;</p>



<p>Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.</p>



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry"><strong>How AI is used in the hospitality industry</strong></h2>



<p>AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.</p>



<p>It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.</p>



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality"><strong>Key advantages of using AI in hospitality</strong></h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



<p>With AI, businesses are able to <strong>streamline their operational and administrative processes and automate tasks</strong>. This allows for a significant increase in productivity and better resource management.</p>



<p>Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.</p>



<p>Marketing teams can massively improve their efforts with AI. For example, use data insights to <strong>build defined customer segments</strong>. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;</p>



<p>With clever <strong><a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">campaign automation</mark></a></strong>, operators can additionally save valuable time and staff can focus on more crucial tasks.</p>



<h4 class="wp-block-heading">2. Reduced costs</h4>



<p>With the rise of AI, there are new opportunities for hospitality businesses to cut costs.</p>



<p><strong>Routine and repetitive tasks</strong> can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.</p>



<p>It also allows for more <strong>efficient and accurate decision-making</strong> backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.</p>



<h4 class="wp-block-heading">3. Improved customer experience</h4>



<p>The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;</p>



<p>Businesses can create a much more <strong>personalised and tailored experience</strong> that is based on customers’ preferences and behaviours.</p>



<p>Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more <strong>unified and seamless online experience</strong>.&nbsp;</p>



<h4 class="wp-block-heading">4. Better forecasting</h4>



<p>In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;</p>



<p>AI has the ability to <strong>analyse vast amounts of customer data</strong> in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;</p>



<p>Perhaps even more importantly, AI can <strong>predict market trends</strong>, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.</p>



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality"><strong>Main disadvantages of using AI in hospitality</strong></h2>



<p>Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.</p>



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



<p>One major issue with AI is the <strong>loss of the human touch</strong>. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.</p>



<p>AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;</p>



<p>No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.</p>



<h4 class="wp-block-heading">2. System failure</h4>



<p>Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the <strong>systems working properly</strong>.</p>



<p>Unfortunately, when these systems fail, they can <strong>cause serious disruption</strong> to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.</p>



<p>As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;</p>



<p>To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By <strong>being proactive and prepared</strong>, they can ensure a seamless experience for their customers.</p>



<h4 class="wp-block-heading">3. Technological limitations</h4>



<p>The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their <strong>specific requirements</strong> and might therefore create more work than taking off the workload if not set up properly.</p>



<p>Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <strong><a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">integrations</mark></a></strong>, the data flow is disconnected and operators are not able to generate a single customer view.</p>



<h4 class="wp-block-heading">4. High implementation costs</h4>



<p>The implementation of these tools often comes at a <strong>high cost</strong>, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;</p>



<p>While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;</p>



<p>Technology can be used to <strong>save money, increase efficiency, improve customer experience and enable more precise forecasting</strong>. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;</p>



<p>Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;</p>



<p>Finally, before making any investments in AI, operators should <strong>evaluate the costs</strong> associated with them as this could highly affect their financial situation.&nbsp;</p>



<p>All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing. </p>


The Pros And Cons Of Using AI In Hospitality

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AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][fildisi_modal modal_id=&#8221;free-trial&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_raw_js]JTNDaWZyYW1lJTIwaWQlM0QlMjJzaWdudXAtaWZyYW1lJTIyJTIwc3R5bGUlM0QlMjJvdmVyZmxvdyUzQWhpZGRlbiUzQmhlaWdodCUzQTEwMHZoJTNCd2lkdGglM0ExMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIxMDAlMjUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGc2lnbnVwLnN0YW1wZWRlLmFpJTJGJTNGdmVuZG9yJTNEbWVyYWtpJTIyJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_js][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221;]Using Cisco Meraki for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]</p>


Cisco Meraki

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Now Online

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<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]JTNDJTIxLS0lMjBDYWxlbmRseSUyMGlubGluZSUyMHdpZGdldCUyMGJlZ2luJTIwLS0lM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmNhbGVuZGx5LWlubGluZS13aWRnZXQlMjIlMjBkYXRhLXVybCUzRCUyMmh0dHBzJTNBJTJGJTJGY2FsZW5kbHkuY29tJTJGc3RhbXBlZGUtd2ViJTJGbmV3LWN1c3RvbWVyJTNGaGlkZV9nZHByX2Jhbm5lciUzRDElMjZ1dG1fc291cmNlJTNEbWFya2V0aW5nJTI2aGlkZV9sYW5kaW5nX3BhZ2VfZGV0YWlscyUzRDElMjZwcmltYXJ5X2NvbG9yJTNEZmYzYTliJTIyJTIwc3R5bGUlM0QlMjJtaW4td2lkdGglM0EzMjBweCUzQmhlaWdodCUzQTYzMHB4JTNCJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhc3NldHMuY2FsZW5kbHkuY29tJTJGYXNzZXRzJTJGZXh0ZXJuYWwlMkZ3aWRnZXQuanMlMjIlMjBhc3luYyUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQyUyMS0tJTIwQ2FsZW5kbHklMjBpbmxpbmUlMjB3aWRnZXQlMjBlbmQlMjAtLSUzRQ==[/vc_raw_html][/vc_column][/vc_row]</p>


Now Online – Highlands and Islands Airports


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 3,500 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">100+ Individual Reviews Gathered Automatically</h3>



<p>Having all reviews in one place.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">91% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR Compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-10 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



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<div class="wp-block-columns is-layout-flex wp-container-13 wp-block-columns-is-layout-flex">
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<h1 class="wp-block-heading">Overview</h1>



<p>Established in 2014, Cocktail Embassy is an independent, award-winning cocktail bar with a ground floor lounge and basement club, based in Crystal Palace.</p>



<p>Cocktail Embassy uses Stampede to capture customer data in order to create relevant and effective marketing campaigns and increase customer loyalty.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Offering Wi-Fi for customer use is a must in any hospitality venue. Managing and sharing Wi-Fi passwords with customers can be a challenge and can often result in frustrating and time-consuming processes for both customers and staff. What’s more, this system results in missed opportunities for customer data capture, which could be used to communicate with customers, increase loyalty and run targeting marketing campaigns.</p>



<p>“Before [Stampede], people would have to type in the password for the Wi-Fi. Our password was ‘happyhour58’ in an attempt to market our happy hour being between 5pm and 8pm. It was bit of a prehistoric Wi-Fi marketing system,” reveals Deniss Petrovs, Managing Director of Cocktail Embassy.</p>



<p>“I thought we needed to be a bit more ‘twenty-first century’. The whole process needed to be a bit more streamlined. When the bar was super busy on a Saturday night, they [customers] would be queuing at the bar just waiting for the password.”</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><em>The good thing about Stampede, is that all of these <a href="https://stampede.ai/how-it-works/automations/">processes are automated</a> &#8211; you can preset an email template</em></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede have been really proactive…I am really, really happy with the system and how they have been developing and progressing and adding features.”</p>
<cite><strong><strong><strong>Deniss Petrovs</strong></strong>&nbsp;–</strong> Managing Director, Cocktail Embassy<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Cocktail Embassy now uses Stampede’s <a href="https://stampede.ai/how-it-works/wifi/">guest Wi-Fi</a> feature, which enables Deniss to collect customer data and advertise offers to his customers.</p>



<p>“The good thing about them [Stampede], is that they also provide you with the physical access point. You just have to plug it in, log in, customise the advertisements you want your customers to see when they log in and decide on the data you want to collect,” Denniss explains.</p>



<p>“When people log in to the Wi-Fi at Cocktail Embassy, they see an <a href="https://stampede.ai/how-it-works/marketing/#upsell">advertisement</a>, such as our happy hour or &#8216;do you know we have a nightclub’. We use the data collected &#8211; which for us is just the customer’s email and date of birth &#8211; for marketing. So, for example, we can <a href="https://stampede.ai/how-it-works/marketing/">send someone an email</a> if it’s their birthday, offering them something like a free welcome drink.</p>



<p>“Another good feature is that it flags up if someone has been coming to the bar on a monthly basis, for example, but then that person doesn’t come back for say three or six months. We can then reach out to them. The good thing about Stampede, is that all of these <a href="https://stampede.ai/how-it-works/automations/">processes are automated</a> &#8211; you can preset an email template which will automatically send to the person and ask why they haven’t been back and if they would like to come back.</p>



<p>“Sometimes you lose your clientele for various reasons and it may be nothing you’ve done. They may be busy or they may need to be in isolation. So when you remind them about yourself in a non-invasive way &#8211; for me, this is one of the best features so far.”</p>
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<p>As well as using the data collected to send out marketing campaigns to its customers, such as the launch of a voucher scheme during the first lockdown, Cocktail Embassy also utilises Stampede’s stamp collecting app to <a href="https://stampede.ai/get-loyalty/">encourage customer loyalty.</a></p>



<p>“Customers collect a stamp when they come to the venue. Once customers collect seven stamps they can get a free cocktail,” Deniss explains. “It’s a very quick process and people are really happy with the app.”</p>



<p>Cocktail Embassy also uses Stampede’s <a href="https://stampede.ai/how-it-works/automations/#reviews">Reviews feature</a>, which is integrated with Tripadvisor, to ensure their online reputation remains strong.</p>



<p>“Once our customers leave the venue, it [Stampede’s system] sends them an email asking them to rate their visit. What’s good about Stampede, is that if someone wants to send us a negative rating, we can contact them and ask them how we can improve and ask if they want to talk to us”.</p>



<p>When he began looking for a company to provide a guest Wi-Fi service which would enable him to collect customer data, Deniss admits he did consider other companies as well as Stampede. It was the customer service Stampede offered which initially attracted him.</p>



<p>“I like working with companies who actually talk to people. Because Stampede were fairly small, they would listen and they would evolve with customer needs. If you work with a massive company, a lot of things get lost in translation. With Stampede, you are actually speaking with the person that programs the technology”.</p>



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<h2 class="wp-block-heading">Final Thoughts</h2>



<p>“I am really, really happy with the system and how they [Stampede] have been developing and progressing and adding features. They have been very, very proactive and adaptive to the check-in system [Stampede developed a system to enable customers to check-in for Covid-19 track and trace purposes].</p>



<p>“That was one of the best things – to work with them on this during lockdown. They have added this value to their customers. That just made our relationship even better. They showed me they are thinking in the right direction and they can also add very useful features.”</p>
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