At Stampede, we had the opportunity to sit down with the team at Great British Inns to understand their journey in moving away from a legacy technology stack.

We spoke to them about the challenges they faced in unifying operations across multiple venues, the results they’ve seen since migrating to the Stampede ecosystem, and how this shift has transformed their guest engagement strategy.

We spoke to Hannah Morgan – head of marketing at Great British Inns – to get their feedback:

“We (Great British Inns) have migrated 10 locations from a legacy technology stack to the
Stampede ecosystem.


Within just 90-days, our marketing, operations and in-venue teams were fully trained and
implemented with a range of tools that has entirely reshaped the way that we engage with
our guests before, during and after each visit.


Stampede has truly enabled us to extend our in-venue offering to the digital side of the
business.
We can offer our guests a booking experience that gets people excited before they walk
through our doors, generating pre-visit revenue whilst reducing no shows.


As of March 2025, we’ve successfully captured a total of 19,302 contact records through
the guest Wi-Fi platform. We have implemented a range of automated workflows to drive return visits, resulting in 3,261 return interactions from existing
customers in March alone. This shows a strong pattern of repeat engagement, which can be
further enhanced with a focus on improving opt-in strategies moving forward. Additionally,
we saw a peak of in-venue visits during March, with 2,652 unique visits, highlighting
increased footfall and potential opportunities for further on-site engagement.


One of our core objectives this year was to enhance customer retention and implement a more targeted marketing strategy focused on a key demographic. Stampede played a pivotal role in helping us achieve this by launching our highly successful Diamond Club loyalty programme. This initiative has been instrumental not only in boosting customer loyalty and retention, but also in driving incremental revenue during traditionally quieter trading periods, such as weekdays. By leveraging data-driven insights and precision marketing, we’ve been able to engage our audience more effectively and optimise performance across the board.


With Stampede, we finally have a reliable source of truth. We can now see what’s working
and what isn’t. It’s never been easier to fix real issues, fast and to double down on what
drives results.
I’m excited to partner with a tech company where our subscription drives innovation.”

6 months further on, Great British Inns have grown their database to over 50,000 customers, and a broad spectrum of marketing campaigns are generating over 4,000 return visits every month.

To find out how your pub or restaurant business could level-up with Stampede, book a demo today.