Connect with your customers and enhance your marketing

Stampede

Products

Table Management

Guest Wi-Fi

Marketing & CRM

Reviews

Loyalty & Rewards

Gift Cards

Analytics & Reports

Industries

Restaurants

Hotels

Pubs & Bars

Resources

Learn

Marketing Scorecard

Free Downloads

Email Campaign Templates

Automation Ideas

Blog

About

People and Promise

Careers - We're Hiring!

Success Stories

Testimonials

User Resources

Supported Hardware

Knowledge Base

Partners

Pricing

<p>Why are we putting up with Bad WiFi?</p>
<p></p>
<p>We want to keep in touch with friends and loved ones, stay updated and be able to do<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/bad-wifi.jpg" alt="Stampede Wifi" width="320" data-constrained="true" /> work anywhere, anytime. But how many times have you found yourself searching around a restaurant or cafe for a WiFi password?</p>
<p>Did you have to ask a member of the staff? Did they even know it? How about the time you had to fill in a seemingly endless form to connect? And then there&#8217;s the Guessing Game &#8211; where you have to hack into the WiFi by guessing the password.</p>
<p>If you do eventually manage to connect, all too often you’ll be faced with poor connectivity. Repeated dropping out and reconnecting, slow loading webpages and having to re-enter a password on every visit which leaves a ‘what’s the point?’ feeling. So we accept bad WiFi and continue to use our data allowance out of pure convenience.</p>
<h3>Spending Our Data Allowance</h3>
<p>But what about the times when we can’t use our data allowance, such as when we are on holiday, or in a basement bar? How many times have you found yourself having to leave a bar or club late at night to stand in the cold and rain just to get some phone signal, to book a taxi or arrange to meet friends for example? It’s simply crazy that we have to do that. Hunting for data and feeling cut off from the world isn’t acceptable, is frustrating and can be anxiety provoking.</p>
<p>I think we’d agree that having access to Guest WiFi is essential in most public places &#8211; <a href="https://www.stampede.ai/wifi-in-action#transport">such as public transport</a> &#8211; but why are we accepting such a poor quality experience? All we want is for the WiFi to just work, but it is associated with hassle and disappointment &#8211; our expectations are not high.</p>
<h3>Why don’t we demand better?</h3>
<p>We need to spread the word that Guest WiFi can do more than just work &#8211; it can provide users and businesses with an epic experience, where we enjoy <a href="https://www.stampede.ai/how-it-works#marketing">once in a lifetime login and promotional offers</a> just for using the Guest WiFi as we normally would.</p>
<p>A seamless WiFi experience and discounts on favourite drinks and food at places we visit is a huge win-win for us as customers. Who doesn’t want a free drink on their birthday? Or a discount on their next visit?</p>
<p>It’s about telling businesses where we think they can do better. We as customers don’t need to suffer poor quality Guest WiFi when there are easy to set up, cost effective solutions available which can be set up in your <a href="https://www.stampede.ai/wifi-in-action#coffee">local independent coffee shop</a>, <a href="https://www.stampede.ai/wifi-in-action#hospitality">national restaurant chains</a> or <a href="https://www.stampede.ai/wifi-in-action#hotels">multinational hotels</a>.</p>
<h3>Tell Us About Your Bad WiFi</h3>
<p>Why not have something which exceeds our expectations? Have you ever been through a really bad WiFi experience? Maybe the signal was almost non-existent, the speed was slow as a snail or it was just not safe at all?  Feel free share your experience on the comments section below.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: center;">
<p style="text-align: center;">

post

Bad WiFi: Is This As Good as It Gets?


<p>Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Many businesses, therefore, have ended up with a <strong>stack of technologies </strong>that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all.</p>



<p>What’s more, those digital tools <strong>each come with costs</strong> which can add up quickly.</p>



<p>With budgets being tight this year, time to <strong>review your tech solutions</strong> and find ways to reduce excess costs whilst growing your business.</p>



<h5 class="wp-block-heading" id="h-find-tools-fit-for-the-industry"><strong>Find Tools Fit For The Industry</strong></h5>



<p>It’s tempting to go for the big household names we are familiar with. If it’s working for other businesses, it clearly has to work for yours as well, right?</p>



<p>However, contemporary online businesses, such as e-commerce, come with <strong>different tech needs</strong> compared to offline i.e. brick-and-mortar ones.</p>



<p>Most of the time those tools are not designed specifically for industries like hospitality. They are there to satisfy the mainstream online market.</p>



<p>How do you find industry-specific tools?</p>



<ul class="wp-block-list"><li>Ask for referrals within your industry</li><li>Be specific in your Google search terms &#8211; ‘for hospitality/restaurant/hotel…’</li><li>Do detailed research and compare tools on tech directories like <strong><a href="https://www.g2.com/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">G2</mark></a></strong> or <strong><a href="https://www.capterra.co.uk/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Capterra</mark></a></strong></li><li>Check testimonials on the websites &#8211; are those from companies similar to yours?</li></ul>



<h5 class="wp-block-heading"><strong>Save Money With An All-In-One Solution</strong></h5>



<p>Think about how many repeat customers you would need to pay for your monthly subscriptions and how much effort it takes to generate those visits.&nbsp;</p>



<p>Another important cost factor to consider is time. Syncing and managing multiple data sources from various integrated systems is often inefficient, as well as a potential GDPR risk.</p>



<p>Instead, industry experts are now advocating for <strong>multi-function smart tools</strong> and technology that can pay for itself.</p>



<p><strong>Simplification</strong> is the way forward here. Rather than custom building a mix and match solution from different providers, choose one platform that can do everything you need in one place.</p>



<p>This way you’re no longer relying on costly and complex integrations and can focus on bringing more customers back.</p>



<p>Looking for a <strong><a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">smart all-in-one solution</mark></a></strong> to grow your business? <strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong> to find out more.</p>


How To Save Money On Your Digital Tech Tools


<p>Yesterday we published <strong><a href="https://www.morningadvertiser.co.uk/Article/2020/06/29/How-can-pubs-collect-customer-data" target="_blank" rel="noreferrer noopener">an article in The Morning Advertiser</a></strong> about <strong>collecting customer data</strong>, and how reopened pubs, bars and restaurants around the world have been doing it.</p>



<p><br>If you missed it you can read the article in full <strong><a href="https://www.morningadvertiser.co.uk/Article/2020/06/29/How-can-pubs-collect-customer-data" target="_blank" rel="noreferrer noopener">here</a></strong>.</p>



<p><br>We spent some time researching how other countries’ approached <strong>data collection for track and trace</strong>. Our aim was to prepare for if and when the U.K. Government asked hospitality to do something similar to the other parts of the world. What was the reception by the public and the industry in countries like New Zealand, Germany and the USA?</p>



<p><br>Our research also gave us a view of the <strong>possible future outcomes</strong> of data collection programs. It will be interesting to see if the UK mirrors any of these effects in the next few weeks. Will there be news stories about data privacy incidents as in New Zealand?</p>



<p>This article also takes a look at the <strong>practical implications.</strong> What methods of data collection worked best in other countries? There’s a short review of the <strong>pros and cons of the most commonly considered methods</strong> that will hopefully clear up any issues around collecting contact details.</p>



<p><br>If you’ve got more questions about collecting data and how it might work for your business, then <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a></strong> and we’d be happy to talk it through.</p>


Other Countries Have Already Done Track and Trace


<p>Restaurant management is not for the faint-hearted. With a new establishment flaunting itself on every corner, competition can be somewhat rife. Your dishes may be exquisite and your atmosphere delightful – but if you don’t market yourself productively, you could lose your patrons to the neighbour next door.&nbsp;</p>



<p>From coffee shop marketing to eloquently advertising your Michelin star restaurant, deploying the correct advertising techniques is what will draw in the next generations – ensuring that you always have tables to serve. &nbsp;</p>



<h4 class="wp-block-heading"><strong>Did you know?</strong></h4>



<p>According to <a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/"><span style="text-decoration: underline;">Brandon Gaille</span> [1]</a>, 40% of individuals learn about food through digital methods, such as websites, blogs, and mobile apps.&nbsp;</p>



<p>This statistic is expected to increase in the future.&nbsp;</p>



<p>For the next 50 years, millennials will make up a huge portion of your target audience with Generation Z following close behind. The two generations show proximate similarities and if you pay attention to what these folks want or expect from the service industry – then your marketing efforts are halfway there.</p>



<h5 class="wp-block-heading"><strong>Three Things You Need to Know About Millennials</strong></h5>



<ul class="wp-block-list"><li><strong>They value opinions.&nbsp; </strong>Millennials can Google their hearts out. But when it comes to “sealing the deal”, they value opinions the most.This is why <a href="https://stampede.ai/resources/i-read-it-online-so-it-must-be-true/"><span style="text-decoration: underline;">word-of-mouth recommendations, online reviews and social media comments</span></a> are going to continue to sky-rocket in importance.&nbsp;</li></ul>



<ul class="wp-block-list"><li><strong>They judge your credibility based on your <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/"><span style="text-decoration: underline;">online presence</span></a>. </strong>A website is a great starting point but if you are not on social media, well, do you even exist? Restaurants that do not have active Facebook or Instagram profiles seem questionable to millennials and they might just doubt your authenticity.&nbsp;</li></ul>



<ul class="wp-block-list"><li><strong>They love brands that support their causes. </strong>Millennials tend to be very proactive when it comes to social responsibility. Many direct their attention to brands and businesses that share their passions. So, if you support any causes or host fundraisers, you’re going to want to let your customers know about it. If you don’t support any causes, now’s the time to start.&nbsp;</li></ul>



<p>It’s clear that the future of marketing will be built on digital grounds while considering the emotions behind human expectations. It will be even more imperative for restaurants to have an engaging social media presence where good reviews are regarded as valuable as solid gold. At the same time, creditability and transparency should form the backbone of every marketing campaign.&nbsp;</p>



<h5 class="wp-block-heading"><strong>The Future of Digital Marketing for Restaurants</strong></h5>



<p>Now that we have some insight into what future patrons will expect from the food industry – the question is – what type of targeted marketing will cater to their needs?</p>



<p>We’ve already established that digital advertising is the way to go. But with technology evolving so rapidly, it’s important that you keep up to date with the up-and-coming trends so that you don’t fall off the wagon.</p>



<h4 class="wp-block-heading"><strong>Here’s our researched list of future marketing trends:</strong></h4>



<h5 class="wp-block-heading"><strong>Measurable Marketing</strong></h5>



<p>Gone are the days where marketing was a one-way method of communication. With the onset of digital marketing, businesses can now receive invaluable feedback from their audiences. Measurable marketing techniques can include:</p>



<ul class="wp-block-list"><li>Facebook Advertising</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/"><span style="text-decoration: underline;">Wi-Fi Marketing</span></a></li><li>Digital Ordering</li><li>Digital Menus</li></ul>



<p>By applying each of these strategies, you not only create ways to continuously market yourself but you also get to collect the data on your patrons’ trends. This data can be used to perfect customer satisfaction and refine future marketing efforts even further.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Localised Marketing</strong></h5>



<p>Localised marketing is not only based on a restaurants target area. It also taps into the expectations of the individuals in that location. Using the information gathered from measurable marketing, restaurants can support causes that the locals tend to navigate towards.&nbsp;</p>



<p>As a current example, you could advertise your vegan, gluten-free, and organic meal options or you could turn your restaurant into a plastic-free zone.&nbsp;</p>



<p>Another hit of the future lies in charity fundraisers and community support. In this regard, small restaurants have an advantage over larger chains. They have the ability to position themselves as an integral part of the local fabric. This means that they can effectively structure themselves to be a friendly and familiar face within the community.&nbsp;</p>



<p>By implementing these “causes” into your marketing campaign, you will be satisfying your patrons before they even step through your doors.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Personalisation</strong></h5>



<p>Personalisation within the restaurant industry will focus on digital menus. This will streamline the ordering process and act as a platform for uniquely targeted advertising. Like measurable marketing, it will also help restaurants to gather the data they need to create dishes and menus that are personalised to individual tastes and dietary requirements.</p>



<p>Past trends will be saved and automatically adapted for the next dish recommendation. Ultimately, this will improve taste, customisation, and patron satisfaction.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Customer Loyalty Programmes</strong></h5>



<p> Loyalty programs are no new invention. Gone are the days where clipped coupons find their way to the recycling bin. Future loyalty initiatives are now joining the digital revolution. Next-generation restaurants are using Smartphone technology and web-based applications to maintain a large and insightful customer database.</p>



<p>Essentially, Loyalty Programmes are a friendly way of asking patrons for their personal details. In exchange for certain perks (like free meals), customers agree to your marketing terms. Loyalty systems are currently being developed to send targeted and automated marketing emails, text messages, and push notifications directly to the customers on a database. This creates a cost-effective, streamlined, and customised marketing campaign that hits the nail on the head. &nbsp;</p>



<p><strong>Marketing a restaurant with the right combination of trends and strategies stands second to none in making a business successful. By staying one step ahead of your customers and patrons, you will not only meet their expectations but you will also have the ability to market effectively. And in case you didn’t know – the future starts now!&nbsp;</strong></p>



<p><strong>References:</strong></p>



<ul class="wp-block-list"><li><a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille Marketing Statistics.</a>&nbsp;</li></ul>


The Future of Restaurant Marketing


<p>A few weeks into 2023 and you might have ditched your new year’s resolutions already. No judgement, we’ve all been there.</p>



<p>However, a new year is always a great opportunity to reshuffle one’s business strategies in order to up the game.</p>



<p>Looking ahead, there are a bunch of exciting growth and marketing trends to watch out for. And yes, technology will of course play a part in those.</p>



<p>We’ve had a look into <strong>5 key hospitality trends</strong> that you should integrate into your strategy to get the most out of 2023.</p>



<h2 class="wp-block-heading"><strong>1.</strong> <strong>Build A Unified Customer Experience&nbsp;</strong></h2>



<p>An outdated user interface will drive customers away.&nbsp;</p>



<p>So, you need to start judging your digital tools and assets as if they were your shop window or your venue decoration.&nbsp;</p>



<p>Think about your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Guest WiFi sign-up</mark></strong></a>, booking platform or order &amp; pay app. Are you happy with them representing your brand?</p>



<p>If not, the first step is to <strong>align all your tech tools toward a unified brand experience</strong>.&nbsp;</p>



<p>Here’s what to focus on:</p>



<ul class="wp-block-list">
<li>Stick to your branding and brand voice across all channels and tools</li>



<li>Make sure the digital customer experience is as smooth as your in-venue one</li>



<li>Focus on easy-to-navigate tools for your customers (and staff)</li>



<li>Don’t neglect your website &#8211; a lot of attention has been paid to social media lately</li>



<li>All-in-one solutions allow for a unified experience as they don’t require integrations</li>
</ul>



<h2 class="wp-block-heading"><strong>2. Opt For Industry-Specific Tools</strong></h2>



<p>Too many cooks spoil the broth. Time to move away from the clunky and disjointed tech stack that you might have gathered over the past years.&nbsp;</p>



<p>Instead, focus on <strong>ROI-delivering tech</strong> that helps you achieve the results you want when <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/how-to-save-money-on-your-digital-tech-tools">revising your tools</a>.</mark></strong></p>



<p>Industry-specific tools are what you’re looking for here, to replace the mainstream big-name ones everyone else is using.</p>



<p>Those specific ones are tailored to your needs, easier to use and are therefore also accessible to smaller operators.&nbsp;</p>



<h2 class="wp-block-heading"><strong>3.</strong> <strong>Focus On Hyper-Personalisation</strong></h2>



<p><a href="https://financesonline.com/hospitality-trends/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Approximately 90%</strong></mark></a> of customers are willing to share behavioural data if it results in a better brand experience.</p>



<p>No question, personalisation will continue to reign.</p>



<p>What changes is that customer insights are no longer coming from separate sources. It’s the <strong>clever combination of multiple data sources</strong> that takes it to the next level and makes it even more powerful.&nbsp;</p>



<p>This is also referred to as <strong>hyper-personalisation</strong> and is based on real-time behavioural and transactional data insights and actions.</p>



<p>With this, you want to create a 1:1 customer experience that translates into longtime loyalty.</p>



<h2 class="wp-block-heading"><strong>4.</strong> <strong>Go Beyond Customer Loyalty</strong></h2>



<p>Customers trust their peers more than any other source when looking for new venue recommendations.</p>



<p>It’s up to you to identify your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">super advocates</mark></strong> </a>amongst your customers, those that spend more time and money at your venue than the average. <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Hint</mark></strong></a> &#8211; your data can help you unveil them.</p>



<p>Once you’ve done that you can nurture them with targeted marketing and personalised rewards (i.e. loyalty or referral program) to start <strong>building a loyal community</strong>.</p>



<p>This community will help you spread the word, boost your reviews and attract many new customers. Loyalty always pays off.</p>



<h2 class="wp-block-heading" id="h-5-let-ai-powered-solutions-give-you-a-hand"><strong>5.</strong> <strong>Let AI-Powered Solutions Give You A Hand</strong></h2>



<p>Since the beginning of the new year, our feeds have been flooded with AI talk. There’s a lot going on at the moment, with new tools coming up in a blink of an eye.</p>



<p>Whilst some of it might still be in its early days, we can already see the benefits for businesses. It’s all about <strong>efficiency</strong>.&nbsp;</p>



<p>AI-powered automations can optimise various parts of your marketing and help you scale up. From content generation to email marketing, social media and operational tasks.</p>



<p>They <strong>streamline less-pivotal parts</strong> of your business and save you hours a week whilst generating revenue on auto-pilot. What’s not to like about this?&nbsp;</p>



<p>Arguably, there needs to be work done in some areas to make them more industry-specific so that they can be used by everyone without any programming background.</p>



<p>Make sure you stay busy all year round with the&nbsp;<a href="https://stampede.ai/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Customer Experience Platform</mark></strong></a>&nbsp;that drives 5x more repeat customers.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></strong></a>&nbsp;to find out more.</p>


5 Key Hospitality Growth Trends You Shouldn’t Miss This Year

<p>Why don&#8217;t Wifi hotspots just work?</p>
<p></p>
<p>That&#8217;s the question that CEO and Stampede founded Patrick Clover put before the audience at this year&#8217;s <a class="" href="http://www.eie-invest.com" target="_blank" rel="noopener noreferrer">Engage, Invest and Exploit</a>, Scotland&#8217;s premiere technology showcase.</p>
<p>The audience, as you can hear in the audience below, responded with knowing laughter&#8230;why? Because the Wifi at the venue for EIE was &#8211; wait for it &#8211; kind of not that great. As a matter of fact, the piece of paper that Patrick holds up at the beginning of the talk was a hastily written note telling everyone at the venue how to sign into the Wifi.</p>
<p>At a tech event&#8230;</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/-TmwnAi4wrw" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>It was this lack of decent Wifi that inspired Patrick to create the technology behind Stampede. Now any business can have access to awesome Wifi that just works. And more!</p>
<p>No messy passwords written on the wall, laser targeted <a href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing">automated marketing messages</a>, bandwidth monitoring, full compliance with data protection laws (<a href="/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">including GDPR</a>) and more!</p>
<p>(No offense, EIE &#8211; but we&#8217;d be more than happy to give you a hand next year)</p>
<p>Still struggling with Wifi that just doesn&#8217;t cut it?<br />
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Stampede at EIE Scotland


<p>On top of <strong>Sourdough September</strong> and <strong>Organic Month,&nbsp;</strong>this week has an interesting mix of topics to inspire your social media and email content. Here&#8217;s three to get you started:</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-monday-7th-september"><br><strong>Monday 7th September</strong></h4>



<p><br>We kick off with <strong>National Salami Day</strong>. Salamis are a major player on share platters and anti-pasta plates, and can be super photogenic. Just checkout local-to-us <strong><a href="https://www.instagram.com/piggswinebar/?hl=en" target="_blank" rel="noreferrer noopener">PIGGS wine bar</a></strong> on Instagram.</p>



<p>You could create some visual content showing off your wide selection; perhaps share a short story on how it&#8217;s made or where it&#8217;s sourced for some more immersive written or video content.</p>



<h4 class="wp-block-heading" id="h-tuesday-8th-september"><br><strong>Tuesday 8th September</strong></h4>



<p><br><strong><a href="https://intl.startrek.com/day" target="_blank" rel="noreferrer noopener">World Star Trek Day</a></strong> might be a bit niche for some to get involved in, but there’s a huge fanbase out there.</p>



<p>Many fans of the franchise will be settling in to watch their favourite series or set of films at home. A quick nudge to <strong>remind customers of takeaway and delivery availability </strong>could grab the attention of those looking for easy food and drinks on the day.</p>



<h4 class="wp-block-heading" id="h-sunday-13th-september"><br><strong>Sunday 13th September</strong></h4>



<p><br>This Sunday is <strong><a href="https://celiac.org/" target="_blank" rel="noreferrer noopener">Celiac Awareness Day</a>.</strong> 1 out of every 100 people are thought to suffer from some degree of this disease, so it’s no wonder that many venues offer gluten-free options (or entirely gluten-free menus).</p>



<p>It&#8217;s a chance to help your followers learn a little more about celiac disease and share what your business does to be inclusive around it.</p>



<p>Looking to engage and connect with your customers? <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> </strong>with one of our team to learn more about our <strong><a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">communication tools.</a></strong></p>


What’s On This Week? – 07/09/2020

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

Vertical: The Future of Video Content for Digital Marketing

How To Build An Email List For A Non-Digital Business

Stampede Celebrating World WiFi day

POWERFUL NEW FEATURES IN CONNECT 3.1

Paid and Hybrid WiFi Networks with Stampede

Guest WiFi in the Retail Industry

Connect 3.1 is Here!

The Advantages of Managed WiFi for Your Hospitality Chain

Facebook, Data Security, and Hospitality WiFi

Facebook WiFi and your Business

Rock Your Restaurant with WiFi and Instagram

WiFi in Education

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Now Online – Highlands and Islands Airports


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png" alt="Mele small I" class="wp-image-22169" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png 1003w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-768x784.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png 1071w" sizes="auto, (max-width: 1003px) 100vw, 1003px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png"><img loading="lazy" decoding="async" width="823" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png" alt="" class="wp-image-22170" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png 823w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-150x187.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png 1115w" sizes="auto, (max-width: 823px) 100vw, 823px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
</div>
</div>



<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"></div>


Mele Group