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Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



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Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

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How To Use Data To Unveil Your True Brand Fanatics

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

In this digitally focussed world, the website may well be a person’s first impression of your pub. It could be argued that having a professionally designed website is just as important as <a href="https://stampede.ai/blog/running-a-pub-or-bar-add-guest-wifi-to-the-menu/">delivering top-notch customer service</a> and serving the finest ales. However, we appreciate that your skills may lie in everyday bar management rather than website creation and optimisation. It’s for this reason that we’ve created this helpful guide to the building of your pub website.



<h4 class="wp-block-heading">Choosing The Domain Name</h4>



In the ideal scenario, you would time the selection of a suitable domain name to coincide with the naming of your pub. However, it’s more than likely that you domain name availability wasn&#8217;t top of your priorities when naming your pub. Either way, we recommend choosing a relatively short and easily memorable domain name. This will ideally tie in with your pub’s name and branding. As an example, the popular Magna Carta of Lincoln has the domain name <a href="http://www.magnacartapub.co.uk">www.magnacartapub.co.uk</a>. 



It would be worth spending some time brainstorming a few possibilities before using an online domain checker such as 123 Reg or Go Daddy.&nbsp; You will discover that .com domain names are generally the most expensive. However, you can choose from alternatives such as .co.uk or .biz. There’s even the option of <a href="https://uk.godaddy.com/help/about-pub-domain-names-9208">registering for a .pub domain</a>.



<h4 class="wp-block-heading">Arranging website hosting</h4>



It will be necessary to arrange hosting prior to your website going live and being accessible to anyone on the internet. Thankfully this is a pretty straightforward process, with the majority of internet service providers offering website hosting packages. The suitable choice of provider will depend on factors such as the amount of website traffic expected, the featuring of images/videos, and the need to keep your website live at all times. 



The digital marketers at UK Centric have produced a helpful beginner’s guide to <a href="https://www.ukcentric.com/hosting/beginners-guide-to-web-hosting/">web hosting</a> &#8211; well worth reading.



<h4 class="wp-block-heading">Developing The Pub Website</h4>



There are two main options when it comes to the development of your pub website; either do it yourself or hire somebody to do it for you. If you’re on a tight budget and have some confidence in your design skills (or someone you know) then the DIY option may be best. 



Thankfully there are a wide variety of website building tools guaranteed to simplify the process. Popular website builders such as Squarespace and Wix offer a variety of templates ideal for pubs. However, you might be frustrated by the lack of customisation options and the ability to make such a website fit your own style. Of course, it’s your choice whether to build a completely distinctive web presence. In any case, you should consider the impression made on prospective visitors.



Take a look at these bar websites for a bit of inspiration:



<ul class="wp-block-list"><li><a href="https://www.kerridgesbarandgrill.co.uk/">Kerridge’s Bar &amp; Grill</a></li><li><a href="https://felixchs.com/about-restaurant-cocktail-bar/">Felix Cocktail Bar</a></li><li><a href="https://www.badluckbar.com/">Bad Luck Bar</a></li><li><a href="https://www.burrobarboston.com/">Burro Bar</a></li></ul>



<h4 class="wp-block-heading">Hiring A Web Designer</h4>



There are plenty of choices when it comes to the professional development of your pub website. Hiring an independent, maybe even local expert might be the best bet if you want keep costs down. However, there is also the option of paying for agency services, which may include Search Engine Optimisation (SEO) and promotional copywriting. These are services that can make your pub website much easier to find on search engines like Google and Bing.



If you’re in any doubt as to the best professional choice then it would be worth having a look for online reviews. You might also ask friends and other local business people for their recommendations.



These factors should be considered when choosing and comparing web designers:



<ul class="wp-block-list"><li>Types of website design experience</li><li>Record of building successful pub websites</li><li>References and recommendations</li><li>Pricing and availability</li></ul>



<h4 class="wp-block-heading">Producing The Content</h4>



You should carefully consider the arrangement of content like images and text on your pub website. Details such as the location and opening hours will be essential. You should also ensure that the content matches up with your pub theme and style. This would include the colour scheme and even the written tone of voice of your pub.



Consider the types of customers that you are appealing to when making choices on everything from the featured menu design to the inclusion of pictures and videos. You might entice visitors with tantalising images of your classic pub dishes and events. Again you have the option of drawing on professional assistance when it comes to the writing and curation of content for your pub website. 



Some ideas for content on your pub website:



<ul class="wp-block-list"><li>Lists of upcoming events</li><li>History of the pub if it is long standing</li><li>Inspiration for the pub theme</li><li>Description of features like live sports, craft beer, whisky selection</li></ul>



<h4 class="wp-block-heading">Previewing &amp; Testing</h4>



It is important that you take the time to preview and test the different pages of your website before they are published for the world to see. Remember the importance of making the best possible impression, reviewing and making changes to everything from the grammar to the visual layout as necessary. 



Ensure that your website has the ideal visual quality and functions as expected on desktop computers, laptops, and handheld devices such as the smartphone. If there’s any doubt then ask for a second opinion.



Check these elements before your website goes live:



<ul class="wp-block-list"><li>Contact page details (easy to find and correct)</li><li>Page loading speeds (slow page loading annoys people)</li><li>Website links (no 404 error messages when clicked)</li><li>Legal terms and conditions</li><li>Security (remember to register for an <a href="https://blog.hubspot.com/marketing/what-is-ssl">SSL certificate</a>)</li></ul>



<h4 class="wp-block-heading">Keeping Your Website Updated</h4>



If you want to attract more web visitors than other pubs in your local area and ensure the best possible experiences then you must keep your website updated. This might involve making basic changes to your contact details or featured menus as and when required. Regular blogging is also recommended for the purpose of keeping your website fresh and achieving top Google search page rankings. 



You could share reviews of your finest beverages, customer stories, and details of upcoming events for the purpose of attracting more people to your pub. You can also raise your pub profile and keep your customers involved via popular social media channels such as Facebook and Twitter.&nbsp;



Here are some <a href="https://99social.co.uk/social-media-tips-for-bars/">social media tips</a> for bar owners:



<ul class="wp-block-list"><li>Snap pics of dishes</li><li>Talk about drinks</li><li>Shout about events</li><li>Get people involved</li><li>Add a personal touch.</li></ul>



Additional social media recommendations can be found on the <a href="https://cask-marque.co.uk/promote-your-beer-and-pub-on-social-media/">Casque Marque</a> website.



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Need some more inspiration on how to get your Guest WiFi up and running in your Pub? 



Have a read here <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/</a>



Or why not give our Guest WiFi solution a try in your Pub? 



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Easy Steps To Make A Great Website For Your Pub

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Now Online

Hello! Heres a quick round up of some our latest developments



✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
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And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

Octobers biggest feature drop 🎃