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Keeping on top of your marketing whilst running a hospitality business can be tough. Let marketing automations do the heavy lifting for you. 



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They&nbsp;make your&nbsp;marketing easy and free up your time&nbsp;to focus on driving sales.



Check out our most popular marketing automations that you can send via email and SMS.



<h5 class="wp-block-heading" id="h-4-quick-win-marketing-automations-campaigns">4 Quick-Win Marketing Automations Campaigns</h5>



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Drive repeat visits



Want to send out personalised campaigns that drive sales?



Send customers a&nbsp;birthday offer&nbsp;via SMS.



Data: Date of birth



<a href="https://stampede.ai/customer/bar-tonic">Read Success Story</a>
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Retain your customers



Haven’t seen some of your customers for a while?



Create a&nbsp;win-back email&nbsp;campaign to bring them back to your venue.



Data: Last in-venue visit or booking



<a href="https://stampede.ai/customer/cocktail-embassy">Read Success Story</a>
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Get more and better reviews



Need to boost your reputation online?&nbsp;



Activate the&nbsp;reviews automation&nbsp;to start pushing those numbers up.



Data: Recent in-venue visitor



<a href="https://stampede.ai/customer/montpeliers-group">Read Success Story</a>
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Nurture your loyal customers



Want to build a loyal customer base?



Reward your loyal customers with a&nbsp;‘thank you’ voucher&nbsp;and turn them into fans.



Data: Frequent loyalty card user or customer



<a href="https://stampede.ai/customer/atis">Read Success Story</a>
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<h5 class="wp-block-heading">5 Reasons Why Our Customers Love Marketing Automations</h5>



<ol class="wp-block-list">
<li>They are fast to set up, tip: create and re-use templates</li>



<li>They run on autopilot and leave you time to focus on other tasks</li>



<li>They drive sales &#8211;&nbsp;<a href="https://moosend.com/blog/10-marketing-automation-statistics-need-know/" target="_blank" rel="noreferrer noopener">75% of email revenue</a>&nbsp;comes from personalised campaigns</li>



<li>They are personalised and relevant to your customers which means high conversion rates</li>



<li>They keep customers engaged and coming back to your venues</li>
</ol>



Also, have a look at our&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">simple&nbsp;5-step recipe&nbsp;</a>that will help you set-up more personalised marketing campaigns.



Let us make marketing easier for you. Get started with <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede marketing automations</a> to free up your time.

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Easy And Profitable Marketing With Automations

In today’s competitive hospitality industry, delivering an exceptional customer experience is essential. Guests expect more than just good food or a comfortable stay—they want seamless, personalised experiences.



Your booking system should do more than simply manage reservations. By integrating it with a Customer Relationship Management (CRM) system, you can provide a tailored, data-driven service that exceeds guest expectations.



Here are four practical ways your team can use CRM data to enhance daily service and improve guest interactions.



<h2 class="wp-block-heading" id="h-anticipating-guest-need">Anticipating Guest Need</h2>



One of the most powerful ways CRM data can elevate daily service is by enabling personalised interactions with your guests. CRM systems track valuable customer information, including dining preferences, visit history, and special requests. By accessing this data, your staff can offer a more personalised service that makes guests feel valued.



For example:



<ol class="wp-block-list">
<li>Accessibility and Seating: </li>
</ol>



If a customer has previously requested a highchair for example, your team can proactively reserve it for them before they arrive.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdqVcQ1jMYEMTY_gXeuox84a7YjD5Hml_6l-ew9U9tEenG8zvaGfD2AE9I8t73PgFWCyfJfzsCMYiQPq2CRe1quzyegsgTv25CPDFqvsdsGZvvgK3Ey1ZBEVuBdyBP7kJRDCfBOItRs8dedjA5ra0Zwvdtd?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<ol start="2" class="wp-block-list">
<li>Special Occasions: </li>
</ol>



CRM systems allow you to log important dates such as birthdays or anniversaries. A simple &#8220;Happy Birthday&#8221; from the staff or a surprise dessert can make a lasting impression.



PS: If someone includes the word &#8220;birthday&#8221; in their message, a special cake badge will automatically appear for easy recognition.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeet6DqApa-xtkp0Qe6m3Howw82YO_bDx317fmSAw60uxrmwSLX_AXG5Z9sLEnbOSRFzBeqCdzgI9i_1zfSEPUbJsqLYtPpsg1sCeSrRgiNB5jaBmPjkaZY0sfcr6hFj5I8AYvtm1QWi22Ev_BXKeEDtURo?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<ol start="3" class="wp-block-list">
<li>Dietary Preferences: </li>
</ol>



Your CRM can store specific preferences such as gluten-free or vegan options. When the kitchen and wait staff know these details in advance, they can deliver a smoother, more personalised dining experience.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdIddM721-payB-he5mbnZjwT9dcUFTMPTE8YmeCeq2Qsf9Xs1jSpgYhOcByYEJemb3qITqWHCcndFbC8RpKMm0GvW_hURNt2DRvEvswMv5anDtQWp7AVRlwnQLmHA7ArD1lC_xcEjIkhLsoDLiM-GH2Iyy?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<ol start="4" class="wp-block-list">
<li>Anticipating Guest Needs:</li>
</ol>



CRM data doesn&#8217;t just enhance the personal touch—it also helps staff anticipate and meet customer needs before they even have to ask. By tracking past behaviours and preferences, your team can predict what a guest might want, improving overall service efficiency.



By predicting and catering to guest needs, your staff can reduce service friction and provide a more enjoyable, efficient experience.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfNfz8mGcsfbqY_RztV-NovlDALYWR2G43fcdE1fM1wKI50g5iZUDnQ9oV7AJJpFihK22SsUhRBdxXiRSSkAMBeSF8OOC2jUwzDgVY19ljRTfXa9qgLKKoQv-gf0S3cPYb4qMJ-P_FrvyyID8c9hw-BTk2n?key=jhVazIz5ThAWgAdrvjmV4Q" alt=""/></figure>



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



By accessing these insights, your staff can turn ordinary visits into memorable ones, which fosters customer loyalty.



Integrating CRM data into daily operations transforms your team’s ability to deliver truly exceptional service. By personalising every interaction, from recognising special occasions to remembering dietary preferences, your staff can make guests feel genuinely valued.



The power of anticipating guest needs goes beyond efficiency—it creates moments of delight that turn routine visits into unforgettable experiences. These personalised touches not only elevate service but also build long-lasting relationships with your customers, fostering brand loyalty and repeat business.



In a competitive industry, it&#8217;s these meaningful, data-driven connections that set your venue apart and ensure guests return time and again.

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.



Recent research by <a href="https://kam-media.co.uk/project/jubilee-weekend-infographic/" target="_blank" rel="noreferrer noopener">KAM Media</a> has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.



With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.&nbsp;



Here’s what your 5-part Jubilee marketing campaign could look like:



<h5 class="wp-block-heading" id="h-jubilee-email-campaign">Jubilee Email Campaign</h5>



Email 1 &#8211; Let’s celebrate &#8211; Book your spot for our Jubilee weekend



Audience: All customers



Sending time: 19th/20th May



Content ideas:



<ul class="wp-block-list"><li>Entertainment program &#8211; Live music, Jubilee event broadcasts</li><li>In-venue events &#8211; Traditional games, raffles, royal pub quiz</li><li>Food &amp; drink highlights &#8211; Great British Menu, showstoppers, royal cocktails</li><li>Meal kits &#8211; Jubilee picnic hamper with classic staples, coronation afternoon tea box</li><li>Early bird booking offer</li></ul>



Email 2 &#8211; Have you secured your Jubilee table yet?



Audience: All customers, excluding bookers



Sending time: 23rd/24th May



Content ideas:



<ul class="wp-block-list"><li>Shorter version of Email 1 as a reminder</li><li>Highlight your main events, ie. ‘don’t miss our giant cake stand’</li><li>Create a sense of urgency &#8211; ‘book now’, ‘only limited availability</li><li>Special afternoon tea offer if you book this week, including free drinks</li></ul>



Email 3 &#8211; One week to go &#8211; are you ready to celebrate?



Audience: All customers



Sending time: 26th/27th May



Content ideas:



<ul class="wp-block-list"><li>What to look forward to on the weekend</li><li>Sneak peek &#8211; “we’re already busy prepping the venue”</li><li>Head to our socials to stay updated and get involved in competitions</li></ul>



Email 4 &#8211; Last-minute availability for this Jubilee weekend



Audience: All customers, excluding bookers



Sending time: 31st May/1st June



Content ideas:



<ul class="wp-block-list"><li>Why you should celebrate with us &#8211; event highlights</li><li>Last sales push to fill in empty spaces &#8211; include a special deal</li></ul>



Email 5 &#8211; Your upcoming Jubilee booking



Audience: Bookers only



Sending time: Day before the booking



Content ideas:



<ul class="wp-block-list"><li>We can’t wait to celebrate the big Jubilee with you</li><li>Your table on the [date] at [time] for [people] is waiting for you</li><li>Get excited about &#8211; menu highlights, events</li><li>Include upsell offers &#8211; bottomless drinks&nbsp;</li></ul>



Tip &#8211; Make sure to automate this email.



<h5 class="wp-block-heading">Social Media Post Ideas</h5>



 All national events are usually a trending topic across all social channels. Plan about&nbsp;2 posts per week&nbsp;and&nbsp;2-3 stories&nbsp;to get customers excited and hyped up.&nbsp;



And don’t forget to use <a href="https://stampede.ai/resources/hospitality-hashtag-cheat-sheet/">relevant hashtags</a> to give your posts maximum exposure &#8211; #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.



Some inspiration for your social channels:



<ul class="wp-block-list"><li>Competition &#8211; create a royal drink, kids/pets royal dress up</li><li>Short video sneak peeks &#8211; kitchen prep, decoration</li><li>Royal-themed quiz</li><li>Giveaway &#8211; share, tag and win</li><li>Introduce entertainment acts, menu highlights</li><li>Booking reminder posts/stories</li></ul>



Jubilee marketing content ready but not sure how to set up your campaign? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign

Untrackable traffic is probably one of the biggest fears of any data-driven marketer.&nbsp;



“Dark social” is an example of such a dreaded source, which has been on the rise over the past couple of years.&nbsp;



We’ve compiled everything you need to know about dark social advocacy and how you can use it to your benefit.



<h2 class="wp-block-heading" id="h-what-is-dark-social">What is Dark Social?</h2>



Dark social refers to any web traffic that comes from sharing links that are not trackable. They won’t be picked up by Google because they usually don’t contain any <a href="https://stampede.ai/blog/3-clever-tools-that-simplify-how-you-measure-marketing-results">UTM tracking code</a>.



As a consequence the original traffic source remains unknown, instead, those leads will show up as “direct traffic” in your analytics.&nbsp;



What makes this type of sharing so dark is the fact that it happens on private messaging platforms such as chat apps or instant messengers and not on public social media platforms.



<h2 class="wp-block-heading">Why the Channel is Growing</h2>



Recently, there has been a shift in how much people share on social media. This is mainly linked to privacy concerns and how their data is used.&nbsp;



Contrary to social media, private messaging platforms allow for end-to-end encryption, so people can better control their personal information.&nbsp;



Up to <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">80% of shares are in fact happening in the dark</a>, probably more than you might have expected.



This is even more so the case in the hospitality industry where people are looking for recommendations from their family and friends. So chances are high that they will share it privately.&nbsp;



<h2 class="wp-block-heading">3 Ways Dark Social Affect Businesses</h2>



The impact of dark social on businesses can be broken down into 3 main points:



<ol class="wp-block-list">
<li>Untrackablilty</li>
</ol>



As mentioned already, the major issue is that you can’t put an exact number on this type of channel.&nbsp;



There are ways you can measure it to a certain extent, such as through Google Analytics (Source: direct traffic) or by using special tools.



<ol class="wp-block-list" start="2">
<li>Exclusion from the customer conversation</li>
</ol>



The actual content that is shared through dark social remains invisible to companies.



You don’t know what is said about your business. Also, you can’t control the conversation and whether it is in line with your brand voice and values.



<ol class="wp-block-list" start="3">
<li>Lower reach</li>
</ol>



In general, your reach might be limited on dark social. People tend to share within their network, i.e. like-minded people with the same interests and behaviours.



It’s therefore not necessarily a channel to attract a new type of customer.



However, if you look into the demographics, you can reach an older audience as younger customers still tend to share their content on social media.



<h2 class="wp-block-heading">3 Actionable Tips For More Transparency</h2>



The good news, there are a couple of ways you can increase measurability. It’s all about making your content more traceable in the first place.



<ol class="wp-block-list">
<li>Encourage trackable ways of sharing: add share buttons/links to your content containing <a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht">referral data</a>.</li>



<li>Chime in on the conversation: create your own community with loyal customers, i.e. a Whatsapp group.</li>



<li>Use <a href="https://free-url-shortener.rb.gy/">URL shortener</a> for social posts: shorter links with UTMs attached look cleaner and are easier to copy and paste.</li>
</ol>



<h2 class="wp-block-heading">The Power of Dark Social</h2>



Taking all the above into account, dark social should definitely not be seen as a threat to marketers.



Even though it is a channel that is hard to control it contributes a lot to your brand awareness and engagement.&nbsp;



Think about it this way &#8211; if customers share your content privately it’s a sign of trust and loyalty. It is a form of unexpected <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocacy.</a>&nbsp;



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<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Learn more</a> about how you can identify and grow your most loyal customers using data insights and our customer retention cohort report.

Shedding A Light On Dark Social And How It Increases Brand Awareness

Test Post Update

NEW REPORTS

New This Week

September 2024

October take two 🎬

Octobers biggest feature drop 🎃

September take two 🎬

Whats new in September

Every venue has them: guests who came in once, loved the experience… and then disappeared. No bad feedback. No unsubscribes. Just silence.



It’s not personal. Life gets busy. But if you don’t stay top of mind, even your most satisfied guests can forget to return. That’s exactly why we built Marketing Workflows — to help you reconnect with guests who haven’t visited in a while, automatically and without extra effort.



In this post, we’ll walk you through how to set up a “We Miss You” journey using real guest data, not just open rates or click-throughs.



New to Marketing Workflows? In our previous post we introduced the feature and showed how it helps hospitality venues automate guest journeys based on real-life behaviour like bookings and visits. If you missed it, you can read it <a href="https://stampede.ai/blog/introducing-marketing-workflows">here</a> to catch up.



<h3 class="wp-block-heading" id="h-why-re-engagement-matters">Why Re-Engagement Matters</h3>



Let’s put it into perspective:



<ul class="wp-block-list">
<li>Acquiring a new guest is around 5x more expensive than keeping an existing one.</li>



<li>A lapsed guest has already shown interest, made a booking, or logged into your Wi-Fi. They just need a reminder.</li>



<li>Every week without follow-up reduces the likelihood of a return visit.</li>
</ul>



The good news is that with the right timing and messaging, you can bring them back. And now you can do it automatically, freeing up time for your team while increasing repeat visits.



<h3 class="wp-block-heading" id="h-build-the-we-miss-you-flow-in-minutes">Build the “We Miss You” Flow in Minutes</h3>



Goal: Reach out to guests who haven’t visited in 30 days with a personalised message and booking prompt.



Step 1: Create a New Workflow



Head to the Marketing CRM and click Workflows → Create New Workflow.



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="331" height="164" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56.png" alt="" class="wp-image-23766" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56.png 331w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56-300x149.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56-150x74.png 150w" sizes="auto, (max-width: 331px) 100vw, 331px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Managing multiple venues? You can create one workflow across all your locations, or build separate flows tailored to each venue’s tone, offers, and guest preferences.
</div>
</div>



Step 2: Add a Trigger



Choose Wi-Fi session created.



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
This links directly with <a href="https://stampede.ai/how-it-works/wifi">Guest Wi-Fi</a>, so the flow starts automatically when a guest connects. Since their data is already captured, you don’t need to collect anything manually.
</div>



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="468" height="164" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1.png" alt="" class="wp-image-23768" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1.png 468w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1-300x105.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1-150x53.png 150w" sizes="auto, (max-width: 468px) 100vw, 468px" /></figure>
</div>
</div>



Step 3: Add a Conditional Wait



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="483" height="332" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27.png" alt="" class="wp-image-23769" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27.png 483w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27-300x206.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27-150x103.png 150w" sizes="auto, (max-width: 483px) 100vw, 483px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Insert a wait step that checks for a booking within the next month. This gives your guests a chance to return on their own before sending anything.
</div>
</div>



Step 4: Check Their Status



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Has the guest made a booking during that time?



If yes, end the workflow. You can add a tag such as “Re-engaged naturally” for reporting and future targeting.



If no, continue to the next step.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="733" height="732" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14.png" alt="" class="wp-image-23770" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14.png 733w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14-96x96.png 96w" sizes="auto, (max-width: 733px) 100vw, 733px" /></figure>
</div>
</div>



Step 5: Send a Personalised Email



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="498" height="519" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54.png" alt="" class="wp-image-23771" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54.png 498w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54-288x300.png 288w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54-150x156.png 150w" sizes="auto, (max-width: 498px) 100vw, 498px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Send a friendly message by email such as:



&#8220;We’ve saved your favourite table. Come back soon — your next drink’s on us.&#8221;



Include:



<ul class="wp-block-list">
<li>A clear call-to-action (e.g. &#8220;Book now&#8221;)</li>



<li>Optional incentive (a discount or free item)</li>



<li>Personalisation like name, last visit, or preferred venue</li>
</ul>
</div>
</div>



The email builder inside Workflows works just like the drag-and-drop builder you’re already familiar with in the <a href="https://stampede.ai/get-started/marketing">Stampede Marketing CRM</a>, so there’s no need to learn anything new.



Step 6: Wait for Booking



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Add another wait condition. If a booking is made within a set time frame after the email, continue.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="289" height="167" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.50.49.png" alt="" class="wp-image-23772" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.50.49.png 289w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.50.49-150x87.png 150w" sizes="auto, (max-width: 289px) 100vw, 289px" /></figure>
</div>
</div>



Because <a href="https://stampede.ai/get-bookings">Stampede’s Booking</a> system is fully integrated, this step happens automatically. There&#8217;s no need to check manually or connect a third-party tool, everything is tracked and synced within your workflow.



Step 7: Add a Tag



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="476" height="466" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.54.08.png" alt="" class="wp-image-23773" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.54.08.png 476w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.54.08-300x294.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.54.08-150x147.png 150w" sizes="auto, (max-width: 476px) 100vw, 476px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
If the guest makes a booking, tag them as Re-engagement successful. If not, use Re-engagement unsuccessful. This makes future segmentation and <a href="https://stampede.ai/how-it-works/analytics">reporting</a> easier and also integrates with segments for follow-up campaigns.
</div>
</div>



<a href="https://stampede.ai/blog/how-to-use-segmentation-to-increase-guest-engagement-in-hospitality">You can read more about how to use segments here →&nbsp;</a>



Bonus Tips to Boost Performance



<ul class="wp-block-list">
<li>A/B test your emails. Some guests may return without an offer, just a simple nudge with a new menu item.</li>



<li>Adjust timing based on customer type. For example, more frequent diners may respond better with quicker follow-ups.</li>



<li>Incorporate <a href="https://stampede.ai/how-it-works/loyalty">Stampede Loyalty and Rewards</a> to boost long-term retention. Instead of one-off discounts, offer guests loyalty points or exclusive perks for returning. This builds stronger connections and gives them a reason to come back again and again.</li>
</ul>



<h3 class="wp-block-heading" id="h-what-you-ve-achieved">What You’ve Achieved</h3>



With just a few steps, you’ve built a smart re-engagement system that works in the background. It reconnects with lapsed guests using real data and well-timed messages, without any ongoing manual effort.



You’re reaching people who already like your venue and giving them an easy reason to return.



There are no spreadsheets, no data exports, and no platform-switching. Just one smooth, joined-up system.



<h3 class="wp-block-heading" id="h-want-help-setting-it-up">Want Help Setting It Up?</h3>



Book a free demo and we’ll help you build your first workflow. We’ll also share examples tailored to your venue and customer style.



If you already use <a href="https://stampede.ai/how-it-works/wifi">Stampede Wi-Fi</a>, <a href="https://stampede.ai/get-bookings">Bookings</a>, and <a href="https://stampede.ai/get-started/marketing">CRM</a>, you&#8217;re most of the way there. That’s the advantage of using a connected system — everything works together, straight out of the box.



<a href="https://stampede.ai/demo">Book a demo now →&nbsp;</a>

The Guest Re-Engagement Workflow Every Venue Needs

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4 Best Restaurant Table Booking Software Compared

The Power of Reviews and Recommendations

Out of sight, out of mind. How do you win back lost customers that haven’t paid you a visit for a while? It’s well known that&nbsp;retaining an existing customer is much cheaper than acquiring a new one.&nbsp;So, it’s worth sending a little reminder from your side to win those customers back.



<hr class="wp-block-separator"/>



Your goal is to re-engage with those lost customers and make them aware that they’re missing out by not coming by for some time.



This is especially valuable for customers who used to come by on a regular basis and seemed to have changed habit. But it’s also very effective at enticing one-time customers back.



Let’s take our <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">5 step recipe</a> to set up a&nbsp;simple campaign to win back your customers.



1) The Data



For this scenario, you’ll need to access your&nbsp;time-stamped visitor data, which can be obtained from various sources:



<ul class="wp-block-list"><li>Last WiFi login from captive portal / guest WiFi</li><li>Last booking date from booking system</li><li>Last stamp / interaction from loyalty scheme</li><li>Last purchase from eCommerce system</li></ul>



<h5 class="wp-block-heading">2) The Trigger Event</h5>



In this case, the trigger is if the&nbsp;customer hasn’t been at your venue for a certain period of time.



Choose a time interval that makes the most sense for your business and set it up as an automated trigger. Though, the longer you wait, the harder it gets to re-engage them.



You could even set up two triggers, a short time interval, e.g. three weeks and a long time interval, e.g. three months since last visit.



<h5 class="wp-block-heading">3) The Messaging</h5>



Remind customers why they should come back by highlighting&nbsp;what makes your venue special and worth a visit, e.g. large outside sitting area, signature dish, events, etc.



You can also include new menu items, limited specials or any other updates that make customers curious or even fear that they might miss out on something.



<h5 class="wp-block-heading">4) The Offer</h5>



Highlighting what makes you stand out might not be enough though. The easiest way is to further entice them by including an offer or promotion.



Make sure your&nbsp;offers are relevant and timely. Send drink or dinner offers out before the weekend, e.g. Friday midday. Whereas your ‘coffee for free’ should be in your customer’s inboxes the night before.&nbsp;



Here’s what your email could look like:



Subject line &#8211; &nbsp;[Name] we miss you here at [company] &#8211; here’s % off your next visit



It’s been a while since your last visit and we’d love you to come back!



Get % off your next visit.&nbsp;



Since we’ve last seen you, we’ve also introduced a new exciting [menu item]. You wouldn’t want to miss that!



Call me back in &#8211; Book Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



Retaining your customers couldn&#8217;t be achieved any easier than with an automated win-back campaign. Show customers that they matter to you and make their experience personal.&nbsp;



Also, not to forget the&nbsp;knock-on effect&nbsp;here. A happy customer can turn into a loyal one providing a solid revenue stream. Plus, they’ll also refer your business to others, which means more customers to grow.



Stay tuned for our next email to find out how you can apply our personalisation recipe to increase your gift card redemptions.



Need help segmenting your data for tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

New Features & Updates – September 2023

A Quick Guide On First-Party Data Strategy For Hotels

Get More Revenue Using An Order & Pay Solution

New Venue? Keep Your Footfall For Longer With Customer Data

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

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Home

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The 3 Different Types Of A CRM System Explained

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How Restaurants Benefit From A CRM System

What Makes A Hospitality CRM?

How To Create A Hospitality CRM Strategy That Drives Results

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

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UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

Cate Triendl

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

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New Feature – Loyalty By Stampede

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

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October Update – 3x Faster Guest WiFi and more

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4 Quick Wins for Your SMS Marketing Campaigns

How SMS Marketing Drives 10x More Revenue Than Email

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

<a href="https://www.gazettelive.co.uk/news/teesside-news/popular-eatery-speaks-out-against-24459258">No-shows keep disrupting the hospitality industry</a>&nbsp;and they now add an additional strain on already tight budgets. The good news is there are a&nbsp;<a href="https://stampede.ai/blog/4-battle-tested-ways-to-reduce-no-shows-by-30/" target="_blank" rel="noreferrer noopener">number of quick ways</a>&nbsp;your tech tools can help you prevent no-shows.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading" id="h-use-email-sms-automation-to-prevent-no-shows">Use Email &amp; SMS Automation To Prevent No-Shows</h5>



<ul class="wp-block-list"><li>Confirm the booking&nbsp;via email and/or SMS and refer to your booking policy</li><li>Include a link in your email for&nbsp;customers to confirm the booking&nbsp;&#8211; this also allows for better tracking</li><li>Send reminders&nbsp;via email and/or SMS 48 to 24 hours in advance &#8211; ask for any special requests, add a link to your menu, and highlight any current offers</li><li>Send&nbsp;follow-up emails for missed reservations&nbsp;and offer to re-book, i.e. “Sorry we’ve missed you today”</li><li>Regularly&nbsp;check if your automations are up to date&nbsp;and running smoothly</li></ul>



<h5 class="wp-block-heading">Optimise Your Booking Platform To Prevent No-Shows</h5>



<ul class="wp-block-list"><li>Make it easy to cancel&nbsp;if needed &#8211; allow customers to edit booking by including a link in the confirmation email</li><li>Implement a&nbsp;reservation window&nbsp;&#8211; release bookings after 15 minutes if customers don’t show up</li><li>Restrict the number of online bookings&nbsp;and leave tables for walk-ins, especially for busy days/times</li><li>Put frequent no-show customers on a&nbsp;blacklist</li><li>Take deposits or credit card details&nbsp;to secure a booking, always make sure your booking policy terms are rock solid too!</li></ul>



<h5 class="wp-block-heading">Bonus Tips To Fill In For No-Shows</h5>



<ul class="wp-block-list"><li>Use&nbsp;SMS to promote last-minute&nbsp;availability &#8211; combine it with special deals</li><li>Reach out to your loyal customers, i.e. “Fancy popping by your favourite place for dinner tonight?”</li><li>Post any last-minute availability on your socials</li><li>Run a waiting list&nbsp;for queuing customers</li></ul>



Start filling more tables more often with&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>. Speak to our&nbsp;<a href="mailto:support@stampede.ai?subject=Stampede%20Bookings" target="_blank" rel="noreferrer noopener">Customer Support&nbsp;</a>team to learn more.

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[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Get Started

Demo

According to the latest research from KAM media and FANZO,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">22% of sports fans visit a pub to watch a game at least once a week</a>. No doubt, live sports events are a&nbsp;big revenue driver&nbsp;for many hospitality businesses. This year is full of major sports events, so make the most of the bumper schedule ahead.&nbsp;



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<a href="https://www.sportstourismnews.com/2022-major-sports-events-calendar-uk-global/" target="_blank" rel="noreferrer noopener">Upcoming major sports events</a>:



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-22-at-12.50.42.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/879/340/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMjItYXQtMTIuNTAuNDIucG5n" alt="" class="wp-image-21856" width="659" height="255"/></a></figure>



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<h5 class="wp-block-heading">1) Be Smart And Plan Ahead</h5>



The biggest event (football World Cup) is colliding with the busy Christmas period this year. Careful&nbsp;forward planning will be a huge help&nbsp;here, allowing you to stay focused on daily operations during the busy period.



Here’s what you can do to clear your schedule ahead:



<ul class="wp-block-list"><li>Create your own email/SMS templates and re-use them for various sports events</li><li>Prepare content and offers well in advance</li><li>Start promoting booking offers and deals early on &#8211; schedule your campaigns</li><li>Use email and SMS automation to send booking reminders</li></ul>



A winter World Cup also means thinking outside the usual beer garden experience. Find a balance to blend football vibes with a festive atmosphere, catering to both customer groups.



Segment your database&nbsp;accordingly to make sure you reach the right audience with the right offers for better conversions. Allow them to opt out if they’re not interested in certain campaigns.&nbsp;



<h5 class="wp-block-heading">2) Pre-Booking Opportunity</h5>



<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">29% of customers want to pre-book</a>&nbsp;a table to guarantee the best view. This is your chance to secure bookings well in advance and to bring in larger groups.&nbsp;



Combine it with enticing limited-time offers and package deals to get customers to book early on.&nbsp;



<h5 class="wp-block-heading">3) New Customer Opportunity</h5>



When looking for a potential venue to watch a match,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">82% of customers turn to Google</a>. Be sure to keep your&nbsp;<a href="https://stampede.ai/blog/5-ways-to-make-sure-your-business-is-not-missed-on-google/" target="_blank" rel="noreferrer noopener">Google My Business</a>&nbsp;and website updated with important information.&nbsp;



Get feedback from staff on what customers ask about most by email, phone and in person. Use that to add relevant content to your listing and website.&nbsp;



Regular social media posts&nbsp;are also great to feature your special venue highlights, i.e. amount of screens, sound system, etc. Pin your posts to your profile whilst the events are ongoing.



Another revenue opportunity comes from leveraging your loyal customer database. People tend to&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">watch games in groups of 4</a>.



So, send out special deals for group bookings to your loyal customers. When they bring along their family and friends, you’ll gain new customers and the chance to retain them down the line.&nbsp;



<h5 class="wp-block-heading" id="h-4-upsell-opportunity">4) Upsell Opportunity</h5>



Given the length of most live sports events,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">44% of customers spend more than 3 hours</a>&nbsp;in a venue. Take advantage of smart technology to increase spend per head whilst they’re in your venue.



For example, order and pay apps can dramatically&nbsp;<a href="https://www.flipdish.com/gb/resources/blog/want-to-make-more-money-go-digital" target="_blank" rel="noreferrer noopener">increase average order value by 10-30%</a>. Even more so if customers can open a digital tab.



<a href="https://stampede.ai/blog/3-quick-tips-on-upselling-to-increase-order-values/" target="_blank" rel="noreferrer noopener">Digital upselling</a>&nbsp;allows you to automatically send offers and deals directly to your customers&#8217; phones once they’ve signed up to your Guest WiFi (working on a captive portal).&nbsp;



Content ready but not sure how to best set up and automate your email campaigns?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to get maximum revenue from sports events.

4 Easy Ways To Get Maximum Revenue From Upcoming Sports Events

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Introducing: Stories

Here comes the second item on your Christmas shopping list, a&nbsp;Christmas email template.



With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.



But first off, some quick tips that will make your emails stand out this season.



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates">5 Tips For Creating Responsive Templates</h5>



1. Stick to one&nbsp;colour scheme&nbsp;&#8211; find some festive season colour inspiration down below.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



2.&nbsp;Use&nbsp;different elements and columns&nbsp;to make it easier to read and scan



3. Balance the&nbsp;text-to-image ratio&nbsp;&#8211; general recommendations are 60:40 for a better deliverability



4.&nbsp;Include&nbsp;multiple CTA buttons&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background



5.&nbsp;Use&nbsp;high-quality images&nbsp;to give customers a sneak peek



<h5 class="wp-block-heading">Making Of Our Christmas Templates</h5>



Here’s how our Christmas template is put together in more detail.



What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.



<h6 class="wp-block-heading">The Header</h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading">The Main Body</h6>



For better readability and conversion, we’ve used a&nbsp;‘z’ pattern layout&nbsp;at the beginning.



It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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To break up the email, we&#8217;ve added an&nbsp;image with a text&nbsp;overlay&nbsp;element, which also brings an additional dynamic to the whole layout.



To finish off, we used the classic&nbsp;image above text layout.&nbsp;This&nbsp;is ideal to showcase all your offers or specials at one glance.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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For some additional Christmas marketing inspiration make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/">this article</a>.

Save Time Building Christmas Templates [Quick Guide]