Imagine you’ve recently opened a newly-minted restaurant that you’ve dubbed the Gingerman Eatery. Since it just launched, awareness among your desired customer base is nearly non-existent, yet, you’re confident you…
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How To Build An Email List For A Non-Digital Business
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Chris Wilkie
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Email marketing is one of the most effective digital marketing strategies; in fact, 59% of B2B marketers claim that this is the best channel for generating revenue. To add to…
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The Power of Reviews and Recommendations
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Chris Wilkie
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Word of mouth. The holy grail of marketing, the primordial promotor and notoriously hard to measure driver of new business. But what about the power of online reviews and recommendations?
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