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With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

post

A Quick Guide On First-Party Data Strategy For Hotels

If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> should definitely be part of your strategy.&nbsp;



There are three different types of CRM systems:



<ol class="wp-block-list">
<li>Analytical CRM systems that gather data useful for reporting and decision-making.</li>



<li>Operational CRMs that streamline processes and communication.</li>



<li>Collaborative CRM platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems">1. Analytical CRM systems</h2>



When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;



With these powerful tools, you can dive deep into customer data, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;



Analytical CRMs also make it easy to create customised reports and visualisations. Those help you track progress and hone in on areas that need improvement.



By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.



<h2 class="wp-block-heading">2. Operational CRM systems</h2>



Operational CRMs are a vital tool for businesses to streamline their processes and improve overall customer experience.&nbsp;



They allow companies to better manage every touchpoint of the customer journey, from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.



Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message">better communication</a> with customers but also allows businesses to make data-driven decisions for continuous improvement.



<h2 class="wp-block-heading">3. Collaborative CRM systems</h2>



Collaborative CRM systems make sure that everyone in the business has access to the same data. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;



With a collaborative CRM, every individual involved in the customer&#8217;s journey can view the full customer record with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;



The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;



<h2 class="wp-block-heading">Tips on how to choose the right CRM system for your hospitality business</h2>



As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.



However, with so many options out there, it can be challenging to choose the right CRM. The operational feature is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.



However, ideally, a CRM system should incorporate elements of all three CRM types &#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;



It&#8217;s important to emphasise the significance of finding the right fit for your needs when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;



You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources



<h2 class="wp-block-heading">Closing thoughts</h2>



Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.



By investing in the right type of <a href="https://stampede.ai/amaze">CRM system</a>, you can unlock significant potential for your business and take your customer experiences to the next level.

The 3 Different Types Of A CRM System Explained

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4 Revenue-Driving AI Tools For Hospitality Operators

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Become A Stampede Pro With These Hidden Features

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.



Recent research by <a href="https://kam-media.co.uk/project/jubilee-weekend-infographic/" target="_blank" rel="noreferrer noopener">KAM Media</a> has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.



With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.&nbsp;



Here’s what your 5-part Jubilee marketing campaign could look like:



<h5 class="wp-block-heading" id="h-jubilee-email-campaign">Jubilee Email Campaign</h5>



Email 1 &#8211; Let’s celebrate &#8211; Book your spot for our Jubilee weekend



Audience: All customers



Sending time: 19th/20th May



Content ideas:



<ul class="wp-block-list"><li>Entertainment program &#8211; Live music, Jubilee event broadcasts</li><li>In-venue events &#8211; Traditional games, raffles, royal pub quiz</li><li>Food &amp; drink highlights &#8211; Great British Menu, showstoppers, royal cocktails</li><li>Meal kits &#8211; Jubilee picnic hamper with classic staples, coronation afternoon tea box</li><li>Early bird booking offer</li></ul>



Email 2 &#8211; Have you secured your Jubilee table yet?



Audience: All customers, excluding bookers



Sending time: 23rd/24th May



Content ideas:



<ul class="wp-block-list"><li>Shorter version of Email 1 as a reminder</li><li>Highlight your main events, ie. ‘don’t miss our giant cake stand’</li><li>Create a sense of urgency &#8211; ‘book now’, ‘only limited availability</li><li>Special afternoon tea offer if you book this week, including free drinks</li></ul>



Email 3 &#8211; One week to go &#8211; are you ready to celebrate?



Audience: All customers



Sending time: 26th/27th May



Content ideas:



<ul class="wp-block-list"><li>What to look forward to on the weekend</li><li>Sneak peek &#8211; “we’re already busy prepping the venue”</li><li>Head to our socials to stay updated and get involved in competitions</li></ul>



Email 4 &#8211; Last-minute availability for this Jubilee weekend



Audience: All customers, excluding bookers



Sending time: 31st May/1st June



Content ideas:



<ul class="wp-block-list"><li>Why you should celebrate with us &#8211; event highlights</li><li>Last sales push to fill in empty spaces &#8211; include a special deal</li></ul>



Email 5 &#8211; Your upcoming Jubilee booking



Audience: Bookers only



Sending time: Day before the booking



Content ideas:



<ul class="wp-block-list"><li>We can’t wait to celebrate the big Jubilee with you</li><li>Your table on the [date] at [time] for [people] is waiting for you</li><li>Get excited about &#8211; menu highlights, events</li><li>Include upsell offers &#8211; bottomless drinks&nbsp;</li></ul>



Tip &#8211; Make sure to automate this email.



<h5 class="wp-block-heading">Social Media Post Ideas</h5>



 All national events are usually a trending topic across all social channels. Plan about&nbsp;2 posts per week&nbsp;and&nbsp;2-3 stories&nbsp;to get customers excited and hyped up.&nbsp;



And don’t forget to use <a href="https://stampede.ai/resources/hospitality-hashtag-cheat-sheet/">relevant hashtags</a> to give your posts maximum exposure &#8211; #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.



Some inspiration for your social channels:



<ul class="wp-block-list"><li>Competition &#8211; create a royal drink, kids/pets royal dress up</li><li>Short video sneak peeks &#8211; kitchen prep, decoration</li><li>Royal-themed quiz</li><li>Giveaway &#8211; share, tag and win</li><li>Introduce entertainment acts, menu highlights</li><li>Booking reminder posts/stories</li></ul>



Jubilee marketing content ready but not sure how to set up your campaign? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign

Identifying your loyal customer base shouldn’t be a gut feeling that it exists in some way.



You can and should put a real number on how many you have.



All you need is the right tools and access to customer loyalty data.



You want to dig really deep into your data to get valuable insights from your loyalty numbers.



Here’s everything you need to know to define concrete loyalty for your business.



<h2 class="wp-block-heading" id="h-customer-loyalty-data-sources">Customer loyalty data sources</h2>



There are many possible in-venue and online sources that you can use to gain customer loyalty data.



Some examples:



<ul class="wp-block-list">
<li>WiFi logins from your Guest WiFi</li>



<li>Interactions from your loyalty program</li>



<li>Bookings made via your booking system</li>



<li>Transactions from your POS</li>



<li>Purchases from your E-commerce</li>
</ul>



What you want to learn from this data is the number of interactions each customer had over a certain period of time.&nbsp;



Next, you need to narrow down this data a bit further.



<h2 class="wp-block-heading">Segmentation to identify loyal customers</h2>



Segmenting your data will help you to spot common behaviours that determine how engaged and loyal your customers are.&nbsp;



You are looking for patterns in the data here.



Key metrics to look out for:



<ul class="wp-block-list">
<li>How much do they spend on average in-venue and / or online</li>



<li>How often do they visit/book during a period of time</li>



<li>How engaged are they with your loyalty scheme, e.g. number of stamps, frequency of points&nbsp;</li>



<li>How often do they book special events</li>
</ul>



This helps you to spot trends, i.e. the frequency of bookings per month goes down after the 3rd visit.



From this, you can then take relevant action.



For example, set up an <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">automated email</a> to customers who have been at your venue 3 times. Feature some of your venue highlights and invite them to come back.



<h2 class="wp-block-heading">Clever analysis tool: retention cohort report</h2>



In addition and to get a black-and-white percentage of customers that have repeatedly returned over a time period, you can create a retention cohort chart.



But before you fire up a new spreadsheet and start manually adding your data, there might be a better and quicker solution readily available.



<h2 class="wp-block-heading">Making sense of your retention cohort report</h2>



A lot of e-commerce and other tech software comes with an automatically created <a href="https://stampede.ai/blog/introducing-more-tools-to-thrive-stampede-2023-product-update">retention report</a> as part of their analytics feature.&nbsp;



Such a report might look a little complicated at first but is quite easy to read and understand.



The image below shows an example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



The left column refers to the selected monthly time interval. The top column represents the number of subsequent visits.&nbsp;



The chart starts with the first visit which is the total number of customers in that particular month. This will be your reference number moving forward.&nbsp;



Reading from left to right, it shows you how many of those initial customers have reached their number of return visits (along the top row)



The report displays cohorts. So each return visit number is a separate group with customers that share one characteristic: their number of return visits.&nbsp;



As a consequence, customers can only ever be in one cohort at a time, and there is no overlap.



What actions can you take from this report? You can, for example, build segments from your cohorts and create tailored marketing campaigns for them.&nbsp;



Someone who has visited 10 times will expect different communications from someone who has only visited 2 times.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stop guessing and start measuring your customer loyalty with real data and the <a href="https://stampede.ai/">Stampede Guest Experience Platform</a>.

How Hospitality Operators Can Use Data To Reveal Loyal Customers

Gift card sales have skyrocketed over the past years with customers being keen to support their local businesses. Though,&nbsp;how many of your sold gift cards have actually been redeemed yet? Fact is,&nbsp;<a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/" target="_blank" rel="noreferrer noopener">customers spend up to 72% more than the actual value of the card when they redeem it</a>. 



<hr class="wp-block-separator"/>



Time to unlock your hidden revenue with a personalised gift card reminder campaign using our simple 5 step recipe.



<h5 class="wp-block-heading">1) The Data</h5>



For this campaign, you need to access your&nbsp;gift cards buyer data. The data should include the purchase date and gift card status, i.e. redeemed or unredeemed.&nbsp;



<h5 class="wp-block-heading">2) The Trigger Event</h5>



Now segment your data into customers&nbsp;who have purchased a gift card but have not redeemed&nbsp;it yet.&nbsp;



If your gift cards come with an expiration date you can use this as a trigger event, e.g. set up an automated reminder campaign for the month before.&nbsp;



Otherwise, you can choose the timeframe that works best for you. Ideally, you would run this sort of campaign during quieter times to further boost bookings.



<h5 class="wp-block-heading">3) The Messaging</h5>



Your gift card reminder message should go straight to the point.&nbsp;Keep it simple with a strong call-to-action&nbsp;at the end. Also, use your subject line to tell your customers what your email is about to increase your open rates.



<h5 class="wp-block-heading">4) The Offer</h5>



There’s no need for an additional offer in your campaign.&nbsp;



However, you can use your customers’ attention to&nbsp;promote certain events&nbsp;or&nbsp;fill in for last-minute cancellations&nbsp;with a prompt to book quickly due to limited availability.



Here&#8217;s how your gift card reminder email could look like:



Subject line &#8211; [Name] have you redeemed your gift card for [company] yet?



Don’t forget to pay us a visit and redeem your gift card!



Why not come by this weekend? We’ve got [event] coming up and only limited space available. So better be quick!



Book Your Space Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



You certainly don’t want to miss out on all this&nbsp;additional revenue&nbsp;coming with your gift card redemptions. So, keep on top of your gift card sales and make sure customers redeem them in time.&nbsp;



Besides, for many gift card holders this might be the first time at your venue. This is your chance to exceed their expectations and turn them into repeat customers.



Be sure to keep an eye out for our next part of this series on how you turn customers into regulars across all your venues.



Take your&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/#gifting" target="_blank" rel="noreferrer noopener">gift cards</a>&nbsp;to the next level and go digital.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team to find out more.

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

In hospitality, it’s not just about serving great food or providing a comfortable stay – it’s about delivering personalised experiences that make each guest feel valued. To do this effectively, you need a deep understanding of their unique needs and preferences. Let’s explore how Stampede helps you gain these insights, empowering you to offer guests exactly what they’re looking for.



<h3 class="wp-block-heading" id="h-why-segmentation-matters">Why Segmentation Matters</h3>



Mass marketing is out. In today’s world, people expect to receive relevant, personalised messages. Segmentation allows you to target specific groups of customers based on factors like behaviour, location, and preferences. By doing this, you ensure that each message resonates with the right audience, increasing engagement and loyalty.



So why is this important for hospitality businesses? Simple: when you send the right offer to the right person, the chances of that guest returning or making a booking skyrocket.



In the Forbes article &#8220;<a href="https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/">50 Stats Showing the Power of Personalization</a>,&#8221; Blake Morgan shares compelling statistics that highlight the effectiveness of personalised marketing in boosting customer engagement and loyalty.



<h3 class="wp-block-heading" id="h-the-data-dilemma-offline-businesses">The Data Dilemma: Offline Businesses</h3>



One of the biggest challenges for offline businesses, like restaurants and hotels, is gathering useful and relevant data to segment their audience. How can you know your guests&#8217; preferences if you don’t interact with them online? This is where technology steps in.



Using a tool like Stampede Wi-Fi, you can collect guest data effortlessly. When guests first connect to your Wi-Fi, they fill out a quick form, providing valuable insights such as whether they are local or whether they like certain types of food. This data is a goldmine for building targeted marketing campaigns.



<h3 class="wp-block-heading" id="h-how-to-create-segments-for-your-business">How to Create Segments for Your Business</h3>



Here’s a simple approach to audience segmentation for hospitality businesses:



<h4 class="wp-block-heading" id="h-1-collect-data">1. Collect Data</h4>



Start by collecting information about your guests through Wi-Fi sign-ups or surveys. You can ask questions like:



<ul class="wp-block-list">
<li>Are you local?</li>



<li>Do you prefer spicy food?</li>



<li>Are you interested in special offers or events?</li>
</ul>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="563" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png" alt="Wi-Fi login example" class="wp-image-23627" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png 563w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-165x300.png 165w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-768x1397.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-150x273.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login.png 816w" sizes="auto, (max-width: 563px) 100vw, 563px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="639" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png" alt="Survey example on mobile" class="wp-image-23625" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png 639w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-187x300.png 187w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-768x1230.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-150x240.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey.png 954w" sizes="auto, (max-width: 639px) 100vw, 639px" /></figure>
</div>
</div>



<h4 class="wp-block-heading">2. Build Segments</h4>



Once you have the data, it’s time to create segments.&nbsp;



Use IF and AND conditions to refine your campaign targeting. In this example, we&#8217;re targeting guests who live nearby and enjoy spicy food. We selected &#8216;Custom Question equals Yes&#8217; (for those who answered &#8216;Are you local?&#8217;) and guests who liked a survey about spicy food.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="775" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png" alt="Segmentation in Stampede example" class="wp-image-23626" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png 775w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-227x300.png 227w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-768x1014.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-150x198.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation.png 942w" sizes="auto, (max-width: 775px) 100vw, 775px" /></figure>



<h4 class="wp-block-heading">3. Targeted Campaigns</h4>



With your segments in place, you can now create highly targeted campaigns. Want to promote a new spicy dish? Send an email to guests who previously said they liked spicy food. Got a special deal for locals? Make sure it’s only reaching people who live nearby.



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="610" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png" alt="email example" class="wp-image-23624" style="width:650px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png 610w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-179x300.png 179w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-768x1289.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-150x252.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email.png 858w" sizes="auto, (max-width: 610px) 100vw, 610px" /></figure>



<h3 class="wp-block-heading">Real-World Example: Segmenting for a Restaurant</h3>



Let’s say you run a restaurant and want to promote a new dish. Using your Stampede Wi-Fi data, you’ve segmented your audience into two groups:



<ul class="wp-block-list">
<li>Locals who like spicy food.</li>



<li>People who are NOT local to your area </li>
</ul>



For the locals, you send a targeted email promoting your new spicy menu item. You know they’re nearby and love spicy food, so this campaign is highly relevant to them.



For the non-locals, you could send an “Upcoming events” email with a discount on their next visit, encouraging them to return with multiple reasons to come back to the area



By tailoring your message to each group, you increase the chances of conversion, bringing more guests back to your venue.



<h3 class="wp-block-heading">The Tools to Make It Happen</h3>



Tools like Stampede make segmentation simple. Not only does it collect valuable guest data for you, but it also automates the process of creating and sending personalised campaigns. With everything in one place — from data capture and marketing tools to detailed reporting — you can easily manage your entire marketing strategy. This all-in-one solution allows you to track the performance of each campaign and see what resonates best with each segment, helping you optimise your efforts for greater success.&nbsp;



<h3 class="wp-block-heading">The Bottom Line</h3>



Segmentation and targeting aren’t just marketing buzzwords – it’s a practical, powerful strategy that can transform how you connect with your guests. By gathering data, creating meaningful segments, and targeting the right people with the right message, you’ll see better engagement, higher loyalty, and more repeat business.



In hospitality, every guest matters. Make sure they feel that by sending them marketing that speaks directly to their preferences.



Ready to start using segmentation for your hospitality business? Get in touch today to learn how I can help you make the most of your guest data with tools like Stampede.

How to Use Segmentation to Increase Guest Engagement in Hospitality

The Power of Reviews and Recommendations

Team Update

How to Set Up a Coworking Space in Your Coffee Shop

This article was written by Tom Saxon. Tom is the co-founder of <a href="https://www.batchcoffee.co.uk/">Batch Coffee</a>. He has been working in the speciality coffee industry for over 10 years throughout the world and in many parts of the supply chain.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



I personally love working in the hospitality industry and can’t encourage people enough to consider a career. The workforce is typically young and energetic which coupled with constantly making customers happy is why working in hospitality is a fulfilling and rewarding career. 



<h4 class="wp-block-heading">Working In Hospitality &#8211; The Coffee Shop Industry</h4>



My day does start early as you’d expect in the coffee industry. The 6 am alarm is always met shortly afterwards with a delicious coffee though &#8211; one of the many perks of working with <a href="https://www.batchcoffee.co.uk/stories/best-speciality-coffee-beans-uk">speciality coffee beans</a>.



Opening up the roastery and cafe takes about 30 minutes. It involves dialling in coffee machines and preparing for customers. As they arrive each one is met with a small conversation &#8211; especially the regulars whom I would now class as friends.&nbsp;



The morning rush comes and goes quickly and I always feel pumped afterwards. The coffee industry is great as people are so thankful for their morning coffee and especially customers who dine in, their energy after they are fully caffeinated is contagious.



My responsibilities; first and foremost customer service. It&#8217;s so important that our customers leave happy and hopefully in a better mood than when they entered. Making coffee and ensuring the place is clean and tidy, stock control and various small jobs like checking the toilets every hour or so make up the rest of the day.&nbsp;



The days are quick and finishing at 4 pm means that I still have an evening to do whatever I’d like.&nbsp;



<h4 class="wp-block-heading" id="h-how-tech-makes-working-in-hospitality-easier">How Tech Makes Working In Hospitality Easier&nbsp;</h4>



Working in a busy coffee shop can be occasionally stressful, especially behind the coffee machine where there is a finite number of coffees one can make per minute contrary to the odd customer&#8217;s opinion.&nbsp;



Add to this the fact that you are customer-facing, so while the orders stack up and you’re frantically trying to pull 18 shots of espresso and split a litre of steamed milk into 6 different milk-based espresso drinks you have to keep a smile on your face and appear unphased.&nbsp;



<h5 class="wp-block-heading">1. Ordering App</h5>



A really useful tool that has helped many <a href="https://baristaandco.com/">baristas</a> all over the world is an app where coffee can be ordered before a customer arrives in the coffee shop.&nbsp;



This means that the transaction takes place on the customer&#8217;s phone so there is no waiting in line and there is no time wasted serving the customer. This completely streamlines the process of ordering the coffee for the customer and the barista can immediately add the order to the queue.



<h5 class="wp-block-heading">2. Customer Loyalty App</h5>



Another useful app that we use that involves the <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/">customer&#8217;s experience is a loyalty app</a>. Stamp cards are now becoming a thing of the past, although they do work as a physical representation of how many coffees you have left before you receive a free one, the practicality of them from a barista&#8217;s point of view is a bit wasteful.&nbsp;



Today when customers place an order through their app they receive an e-stamp that can be visualised as a<a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/"> </a><a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/">loyalty card</a> on their phone. If the customer orders in the coffee shop they are able to scan a QR code that appears after the purchase on a screen facing outwards from the register which again adds another e-stamp to their virtual loyalty card.&nbsp;



This again streamlines a process that in reality saves only a matter of seconds per customer, but when looked at on a larger scale saves not only hours of staff time but crucially frees up a staff member during peak hours so the wait time is reduced which keeps current customers happy and entices new customers into the cafe.&nbsp;



<h5 class="wp-block-heading">3. Staff Scheduling App</h5>



Technology is now used in all areas of hospitality and one of the most efficient pieces of technology from a manager&#8217;s point of view is a roster application.&nbsp;



Back in the day, weekly rosters would be stuck to the wall in the form of a piece of A4 paper with an excel style table where employees could read their shifts and see when their colleagues were also working.&nbsp;



Albeit a physical representation, it was also messy as by the end of the first day the roster was published it had already been annotated with shift swaps.&nbsp;



Today, all of the shift organisation is completed via an app where managers can publish weekly rosters months in advance if they wish.&nbsp;



Colleagues can liaise directly through the app and request shift swaps with the authorisation of a manager needed and the new roster is then automatically updated. Staff can add holidays up to a year in advance so when the manager sits down to plan the roster they know exactly who is available for the forthcoming week.&nbsp;



The app usually has a singing-in system too, so gone are the days of more A4 prints on the wall or punch cards. Just tap start and finish at either end of the shift on the app which then records each staff member&#8217;s weekly hours.

Working In Hospitality: Harnessing The Efficiency Of Tech

Raising The Bar – A Stampede Report

ONS Reveals Hotel & Restaurant Decline Vs 2018

Amazon’s Fringe Festival pop-up is no laughing matter

The Restaurant Food Delivery Wars

Montpeliers launches Fringe Festival Cocktail Club with Stampede

Edinburgh Festival Pairing for Montpeliers and Stampede

Comment: Amazon Clicks and Mortar Scottish Store

TechRound Interview with Patrick Clover

Hospitality connectivity in focus

Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi

GDPR uncertainty remains a year on

Research Found Gen Z Abandons Pubs and Clubs

Founders Series: Patrick Clover, Founder and CEO of Stampede

New research has revealed Brits only try new food and drink venues 1-2 times a year

Brits really are creatures of habit, finds new report.

British public stuck in food and drink venue routine

DEBATE: Does the Jamie’s Italian chain have only itself to blame for its demise?

City dwellers more likely to have a pub they consider a ‘local’

Research reveals insight to British social routines.

Up close and personal: Why WiFi might be the best way to direct marketing to your guests

We&#8217;re excited to introduce Marketing Workflows, a powerful new feature within our <a href="https://stampede.ai/get-started/marketing">Marketing CRM</a> that lets you create automated, personalised guest journeys based on real-life actions — not just digital signals.



Here’s everything you need to know.



<h4 class="wp-block-heading" id="h-what-is-it">What is it?</h4>



Marketing Workflows is our latest feature, designed to help hospitality venues turn guest behaviour into meaningful, personalised marketing. Instead of relying on clicks or opens, you can now trigger actions based on real-world activity like bookings, walk-ins, or birthdays.



It’s a tool that helps you stay connected to your guests at the right time, in the right way. Whether that means sending a thank-you message after a visit, re-engaging someone who hasn’t been back in a while, or setting up a journey for guests who book online, you can set it all up to run automatically.



This is more than just automation though. It’s about delivering the kind of timely, relevant communication that builds loyalty and drives repeat visits – without the manual work.



<h4 class="wp-block-heading" id="h-why-we-ve-built-it">Why we’ve built it</h4>



Most marketing tools are built for online businesses. They focus on link clicks and open rates, which are helpful, but not the full picture in hospitality. Here, the real value is in what happens inside your venue — when someone visits, books a table, or logs into your <a href="https://stampede.ai/how-it-works/wifi">Wi-Fi</a>.



We built Workflows to give hospitality teams a tool that speaks your language. Something flexible enough to handle real-world triggers and simple enough for anyone on your team to use. You shouldn’t need to be a marketer to run great marketing.



This gives you a better way to follow up with guests, stay top of mind, and encourage repeat visits with less manual effort.



<h4 class="wp-block-heading" id="h-how-it-works">How it works</h4>



Everything starts in the drag-and-drop builder. On the left-hand side, you’ll find your workflow dashboard, which helps you create and manage each flow.



Start by clicking “Add Trigger” in the dashboard. This defines when your workflow begins and creates the Start Node, which is the starting point of the journey.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1024x579.png" alt="Workflow start page" class="wp-image-23756" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1536x868.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-2048x1158.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-150x85.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Click the starting node, then choose “Add next node.” From there, you’ll see a list of actions and options you can add to your flow, such as:



<ul class="wp-block-list">
<li>Add a tag to the contact </li>



<li>Send an email </li>



<li>Pause the workflow for a set amount of time </li>



<li>Add conditions, including: 
<ul class="wp-block-list">
<li>If an email has been opened </li>



<li>If a link in the email has been clicked </li>



<li>If the contact has a specific tag </li>
</ul>
</li>



<li>Add event-based waits, such as: 
<ul class="wp-block-list">
<li>Wait for a booking to be created </li>



<li>Wait for a Wi-Fi session to begin </li>
</ul>
</li>
</ul>



Each step connects visually, so you can map out your journey with complete clarity.



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" data-id="23753" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1024x576.png" alt="Completed workflow page" class="wp-image-23753" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1024x576.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-768x432.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1536x864.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-2048x1152.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1200x675.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-150x84.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</figure>



If your workflow includes sending emails, you can create templates by clicking the Email Templates link in the dashboard. Everything lives in one place, so it’s easy to build and manage your campaigns without switching tabs or systems.



Whether you&#8217;re creating a simple re-engagement flow or a more advanced customer journey, it’s all built to be intuitive and flexible.



<h4 class="wp-block-heading" id="h-when-it-s-available">When it’s available</h4>



Marketing Workflows is live now. You can start using it today to build automated guest journeys that help turn one-time visitors into regulars.



Want to see it in action? Book a <a href="https://stampede.ai/demo">demo</a> and we’ll show you how it works, with examples tailored to your venue.

Introducing – Marketing Workflows

What’s On This Week? – 01/03/2021

What’s On This Week? – 08/02/2021

Sharing Success and Inspiration

Expand Your Mailing List For Free

What’s On This Week – 14/12/2020

Adapt and Attract

What’s On This Week – 7/12/2020

Improve Your Campaign Measurement

Fresh Content Ideas To Fuel Your Marketing

Black Friday: 3 Ways Hospitality Businesses Can Get Involved.

Get More Revenue Using An Order & Pay Solution

When business picked up after lockdown, the popular western US brand&nbsp;<a href="http://ribandchophouse/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House</a>&nbsp;decided to elevate their loyalty program to a paid scheme to reward their most dedicated customers.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Since implementing their&nbsp;<a href="https://www.fsrmagazine.com/expert-takes/rib-chop-houses-loyalty-membership-turns-guests-brand-evangelists" target="_blank" rel="noreferrer noopener">exclusive pay-to-join, limited membership ‘Royalty Program’</a>&nbsp;they have reported great results and have now shared their success story.



<h5 class="wp-block-heading" id="h-customer-loyalty-vs-royalty">Customer Loyalty Vs Royalty</h5>



A royalty program allows you to reward your most loyal customers with&nbsp;unparalleled benefits&nbsp;on every visit. This way you can turn your top-tier customers into brand fanatics.



But what makes Rib &amp; Chop House&#8217;s program so successful? We had a closer look.



<h5 class="wp-block-heading">Finding Your Royal Customers</h5>



First things first, how do you spot your royal customers? It’s simple,&nbsp;check the analytics from your tech tools&nbsp;to get customers’ insights.



Here are the&nbsp;3 metrics&nbsp;Rib &amp; Chop House took into account:



<ul class="wp-block-list"><li>Top-tier users of their existing loyalty program</li><li>Big spenders&nbsp;&#8211;&nbsp;on average their royal customers had a 14% higher spend than non-royalty</li><li>High visit frequency&nbsp;&#8211;&nbsp;up to 5 times per month compared to 1-3 for loyal customers</li></ul>



In addition, Rib &amp; Chop House noticed another common characteristic: Royal customers really want to&nbsp;experience the venue. Their prime motivation is not collecting points to get a freebie or discount.



<h5 class="wp-block-heading">6 Royalty Club Best Practice Tips</h5>



Rib &amp; Chop House also shared some&nbsp;details of how their paid loyalty scheme benefits their customers:



<ol class="wp-block-list"><li>$600 in gift cards annually&nbsp;&#8211;&nbsp;equals the cost of the royalty program membership</li><li>Limited the number of members&nbsp;&#8211;&nbsp;to make it really exclusive</li><li>Offer priority seating&nbsp;&#8211;&nbsp;a secured table with no pre-booking required</li><li>Allow for anytime cancellation</li><li>Host member-only events&nbsp;</li><li>Additional amenities&nbsp;&#8211;&nbsp;10% off every bill, free birthday entrée, a complementary set of branded steak knives</li></ol>



Stay tuned to find out more about how to identify your royal customers.

The Paid Loyalty Scheme That Works A Treat

Check out our latest updates ✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>

September 2024

Home

We’ve been quite busy behind the scenes in recent weeks, working on various bits and pieces to make our platform even more powerful.&nbsp;



And we can’t wait to share the details with you in our Stampede 2023 product update.



So, get excited about new features (we certainly are) and have a little sneak peek of what we have in the pipe coming out soon.



<h2 class="wp-block-heading" id="h-1-wifi-survey">1. WiFi Survey</h2>



The more you get to know your customers and their preferences the better you can tailor your marketing to drive loyalty.



This is why we came up with a pretty cool and unique feature that is linked to the WiFi login: our new <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/venue/survey">WiFi survey</a>.



Imagine tinder-style swipe cards that are shown to your customers straight after they’ve logged in.&nbsp;



You can use them to ask simple yes/no questions. Anything that helps you to build more granular customer segments.



You can also turn those on and off as you like, which makes it a great tool for seasonal questions such as “Have you booked your staff Xmas party yet?”, etc.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="847" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png" alt="Stampede WiFi survey" class="wp-image-22924" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-300x248.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-768x635.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1200x992.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-150x124.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209.png 1241w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">2. Reporting Updates</h2>



Our second big update is related to our reporting section. Personalised reports now allow you to really dive deep into your customer data.



<h4 class="wp-block-heading">My Report</h4>



No two businesses are alike.



With <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/my-reports">My Report</a>, you can get creative in how you view your data and build an individual dashboard with whatever metrics matter to your business.&nbsp;



This way you always get a quick overview of the most essential key numbers and results to know exactly what’s going on in your business.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="788" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png" alt="Stampede my reports" class="wp-image-22928" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-300x231.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-768x591.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1200x924.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-150x115.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports.png 1439w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Retention Breakdown</h4>



Our second new report, the <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/monthly-retention">retention breakdown</a>, shows you a monthly rundown of return visits.



This overview tells precisely how many times customers came back after their first initial visit, broken down by venues.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="Stampede retention breakdown" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">3. Booking 2.0</h2>



Since launching our <a href="https://stampede.ai/get-bookings">table booking system</a> last Summer we’ve added more than 20 features. They will all help you generate even more bookings with ease.



A lot of those are based on direct feedback from our users. Here are some of the key updates:



Operations-related:



<ul class="wp-block-list">
<li>Include internal booking notes, also available as a pdf download</li>



<li>Add cancellation charges</li>



<li>Join tables together for bigger group bookings</li>



<li>Add attributes to tables, e.g. highchair, wheelchair</li>



<li>Mark bookings as walk-ins</li>



<li>Segment bookings based on time slots, i.e. ‘lunch’, ‘dinner’</li>



<li>Get a detailed daily breakdown
<ul class="wp-block-list">
<li>Bookings: number of pre-booked, same-day &amp; walk-ins</li>



<li>Covers: total, active &amp; arrived</li>
</ul>
</li>
</ul>



Customers-related:



<ul class="wp-block-list">
<li>Ability to update their own booking</li>



<li>Pick allergens upon booking</li>



<li>Show other available venues if selected times are not available</li>
</ul>



… and much more.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="663" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png" alt="Stampede Bookings 2.0" class="wp-image-22929" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-768x497.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1200x777.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2.png 1390w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



All these new product features are live now in Stampede, you can <a href="https://product.stampede.ai/?">log in</a> and use them right away. <a href="mailto:support@stampede.ai">Reach out</a> if you have any questions or want to upgrade your account.



Now onto our last exciting reveal that is coming out soon.



<h2 class="wp-block-heading">Coming up &#8211; Stampede Inbox</h2>



Quite often, email inboxes are not connected to a CRM or booking system and only some of the staff members have access to incoming emails.&nbsp;



The result: missed and unanswered customer requests.&nbsp;



On top of that, potential previous dialogues with customers are not visible to everyone.&nbsp;



All this will have a negative impact on not only the customer experience but will also result in lost business.&nbsp;



The good news, there’s a better and more streamlined way of handling your customer communications that makes it accessible for your entire team.



And the best bit, we are building it for you: a unified inbox.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png" alt="Stampede inbox" class="wp-image-22926" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-300x158.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-768x404.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1200x631.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-150x79.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1.png 1371w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



It will have all the basic features you’d expect from an inbox:



<ul class="wp-block-list">
<li>All inbound emails gathered in one place</li>



<li>A rich-text editor to style your content, attach images &amp; links</li>



<li>An option to add internal notes</li>
</ul>



Though, we’re not going to stop here.



What makes our inbox so powerful and one-of-a-kind is the 360° customer profile view that comes with it, as the inbox is linked to all our product parts.&nbsp;



This means historic customer data based on previous interactions is pulled through to the conversation. So you get more context for better-tailored communications with each individual customer.&nbsp;



To make the process even more efficient, you can also directly reply from the different product sections, e.g. to a new review or booking.



This is just the beginning of our inbox. More is to come soon, like the ability to connect to other channels, i.e. Instagram and SMS. So stay tuned.



Ready to make 2023 your most successful year? Get started with the <a href="https://stampede.ai/amaze">Stampede Customer Experience Platform</a> to drive 5x more repeat customers.

Introducing More Tools To Thrive – Stampede 2023 Product Update

Stampede Celebrating World WiFi day

POWERFUL NEW FEATURES IN CONNECT 3.1

Paid and Hybrid WiFi Networks with Stampede

Guest WiFi in the Retail Industry

Connect 3.1 is Here!

The Advantages of Managed WiFi for Your Hospitality Chain

Facebook, Data Security, and Hospitality WiFi

Facebook WiFi and your Business

Rock Your Restaurant with WiFi and Instagram

WiFi in Education

Instagram Stories vs. Reels. Here’s how and when to use them

Vertical: The Future of Video Content for Digital Marketing

Why Is A CRM Solution Crucial For A Hospitality Marketer?

How Restaurants Benefit From A CRM System

Shedding A Light On Dark Social And How It Increases Brand Awareness

Breakdown: 3 Ways Customers Advocate Your Hospitality Brand

New Data Source: Stampede x Toggle For More Repeat Customers

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

4 Steps To Master Customer Retention and Loyalty With Data-Driven Marketing

Meet Stampede Inbox: Never Miss Another Message 

patrick clover, founder of stampede as an astronaut

How To Drive Footfall Into Your Restaurant | Patrick Clover

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

What Is A Hospitality CRM System? A Full Guide

The 6 Must-Have Key Features Of A Restaurant CRM

7 Frequently Asked Restaurant CRM System Questions Answered

4 Types Of Customer Loyalty: How Loyal Are Yours?

What Makes A Hospitality CRM?

How To Create A Hospitality CRM Strategy That Drives Results

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

Cate Triendl

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

Transactional data plays an important role in getting to know your customers via digital touchpoints.



Through our integration with the order-and-pay provider<a href="https://stampede.ai/blog/new-integration-with-storekit"> Storekit</a> you can harness the power of this transactional data in your marketing.



From this you can gain two major insights:



<ol class="wp-block-list"><li>How much did your customers spend? To identify high vs. low spenders</li><li>When was their last interaction with the app? To determine visitor frequency</li></ol>



Combine these with data from Stampede and you’ll be well on your way to a whole range of <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">personalised campaign</a> ideas.



Get inspired by our clever customer segmentation combinations and drive more repeat visits.



<h5 class="wp-block-heading" id="h-9-customer-segmentation-ideas-to-mix-and-match">9 Customer Segmentation Ideas To Mix And Match</h5>



<hr class="wp-block-separator has-alpha-channel-opacity"/>





 <table style="width:100%; overflow margin: 0px auto; border: 3px solid rgb(0, 0, 0);border-collapse: collapse;" align="center" vertical-align="middle">

 <tbody>
 <tr>
 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Stampede Data

 </td>
 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Storekit Data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Campaign Idea</td>
 
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; filtered by less than 3 stars
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Win-back campaign
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; filtered by 4 and 5 stars
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; not left one yet
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Last visit = yesterday
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Review request
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Not a stamp card user
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender or frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Sign-up deal &#8211; double stamps
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Active stamp card user
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender or frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming booking
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Not used order and pay app yet
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Sign-up deal &#8211; % off your first order
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Frequent booker
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming birthday with Guest WiFi data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Birthday discount
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming birthday with Guest WiFi data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender</td>
 <td width="33%" style="width: 33%; padding: 7px; font-family: Arial, Helvetica, sans-serif; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Birthday discount or party booking offer
 </td>
 </tr>
 </tbody>
 </table>









<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/how-it-works/analytics">Stampede Analytics</a> allows for detailed reporting and ROI tracking on your campaigns, so you know exactly when customers came back and what they spent. Completing the loop to show you how effective your campaigns are!



If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. To get started use our <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration">quick guide</a> or talk to our team.

9 Ways To Retain Customers With Clever Segmentation

New Feature – Loyalty By Stampede

Get Reviews

Managing online&nbsp;table bookings&nbsp;and handling online&nbsp;customer reviews&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Aside from the obvious benefits of a slick customer experience, with the&nbsp;<a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both&nbsp;together, you can&nbsp;elevate your operations&nbsp;to the next level.



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system">3 Reasons To Link Your Bookings And Reviews System</h5>



<h6 class="wp-block-heading">1) Get valuable operational insights</h6>



If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;



From this, you can withdraw valuable&nbsp;operational insights,&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;



This is particularly useful if the customer has left a&nbsp;negative review. It will help you to better understand what might have happened and to&nbsp;take appropriate action.



<h6 class="wp-block-heading">2) Control your reviews</h6>



By linking both systems you have&nbsp;<a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener">better control of your reviews</a>.&nbsp;



Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.



But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;customer has actually been at your venue.&nbsp;



For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;



This way you also&nbsp;avoid fake or invalid reviews&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;



<h6 class="wp-block-heading">3) Optimise the full customer journey</h6>



You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.



This will give you a full,&nbsp;single customer view of their experience&nbsp;and the timeline of events.&nbsp;



It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised customer experiences</a> can be discovered with ease.



<h5 class="wp-block-heading">How To Use Reviews and Bookings Data To Increase Loyalty</h5>



There’s even more you can do with the&nbsp;combined data from your booking and feedback&nbsp;system.



Here are&nbsp;3 segmentation examples&nbsp;you can use to power up your marketing campaigns.



Has been at the venue but has not left a review&nbsp; -&gt; Send a review reminder, you can incentivise it if you want



Has been at the venue and has left positive feedback -> Reach out and send them a special offer if they refer you to family &amp; friends



Has been at the venue and has left negative feedback -&gt; &nbsp;Win-back campaign with a special offer



Want to fill in more seats more often?&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

3 Ways To Improve Customer Experience With Bookings & Reviews

As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

There are some essential strategies that hospitality operators should implement to unlock the full potential of their Customer Relationship System (CRM).



In this article, we’ve collated 8 easy-to-implement <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy tips</a> for you to help you get started.



<h2 class="wp-block-heading" id="h-1-proper-staff-onboarding">1. Proper staff onboarding</h2>



New hires should get standardised onboarding training, covering all CRM features. This way they are equipped with the necessary skills and knowledge to succeed in their roles from the beginning on.



Additionally, you should highlight how a CRM can be best used on a daily basis. It increases efficiency and lessens the overall workload.



<h2 class="wp-block-heading" id="h-2-define-clear-goals">2. Define clear goals</h2>



As with every successful project, using a hospitality CRM should also include setting long-term goals.



The first step is to identify what you want to achieve. Then work backwards to determine what steps you need to take to get there. Goals should always be specific and measurable using your CRM data and relevant features.



Make sure to keep track of your progress along the way to determine if you need to adjust your marketing or sales strategy.



<h2 class="wp-block-heading" id="h-3-make-use-of-crm-reports-and-analytics">3. Make use of CRM reports and analytics</h2>



Another CRM tip is reports and analytics features. They provide actionable insights into the performance of your business and help you identify trends to make improvements.&nbsp;



You can create customised report dashboards with metrics that matter most to your business, highlighting areas of strength and weakness. An overview dashboard also allows you to compare multiple venues in one glance.



<h2 class="wp-block-heading">4. Integrate with other tech tools</h2>



Collate all your data sources into your CRM solution to streamline your operations and build a full 360° customer profile.&nbsp;



Rather than manually uploading spreadsheets, make sure to set up automations to save time and reduce errors.



<h2 class="wp-block-heading" id="h-5-keep-your-crm-data-clean">5. Keep your CRM data clean</h2>



To maximise the CRM system, it’s absolutely necessary that hospitality operators keep their data clean and up to date all the time.



Make sure that customer profiles and mailing lists are regularly updated.



In addition, removing unengaged customers from the database helps to save time and money. It keeps your data relevant to who you are marketing to.&nbsp;



<h2 class="wp-block-heading" id="h-6-automate-as-much-as-possible">6. Automate as much as possible</h2>



By automating simple processes through your CRM, you can streamline your entire operation. But also free up time to focus on more strategic, high-level tasks.&nbsp;



For example, through <a href="https://stampede.ai/how-it-works/marketing">marketing automation</a> businesses can send personalised email and SMS messages on auto-pilot that drive repeat visits.



<h2 class="wp-block-heading" id="h-7-use-customer-interaction-to-upsell">7. Use customer interaction to upsell</h2>



CRM data insights help operators to better understand customer preferences, buying habits, and pain points.&nbsp;



Armed with this knowledge, hospitality operators can offer customers tailored products or services based on their past interactions. This allows them to create a memorable customer experience.



<h2 class="wp-block-heading" id="h-8-use-profile-tagging">8. Use profile tagging</h2>



Using the profile tagging feature in your CRM is another powerful tip. It helps organise your customer data into categories based on shared characteristics.



From this, you can then send out highly-targeted campaigns that are more effective, engaging, and likely to drive conversions.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary&nbsp;</h2>



All of these actionable 8 CRM tips can be incredibly powerful in driving customer loyalty and revenue in your hospitality business.



There is no doubt that taking some time now to dive deep into understanding the power of a CRM-driven business will only pay dividends for years to come.

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
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