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This week we launched AI-powered segmentation in Stampede Marketing. It enables marketing teams and operators to build more detailed audiences, at a hugely increased speed.&nbsp;



Most audience-building tools require the user to know all the possible fields and inputs. Then you have to translate the audience you want into those fields and inputs. Not easy. AI Segments cuts out the complexity and uses a natural language request to translate for you.



It cuts down on time (and head-scratching), and it opens the door to more detailed, more valuable segments.



Anyone &#8211; marketer or not &#8211; can simply ask the AI builder about an audience and it will deliver. Here are some examples that we’ve already tried ourselves:



<ul class="wp-block-list">
<li>Show me customers with a birthday next month who have not been in the venue for 3 months</li>



<li>Give me a list of guests who said they like spicy food in our survey</li>



<li>Build an audience of people who like live sport and have been in the venue at least 2 times in the past month</li>
</ul>



As you can tell from some of those examples it can also be used to deliver insight on your customer database. You can get numerical counts on these kinds of queries in seconds, helping you find more opportunities in the database for campaigns, promotions and events that you might not have tried before.



<h3 class="wp-block-heading" id="h-getting-started">Getting Started</h3>



AI Segments is now available for all Stampede users. It’s located in the Marketing area of your Organisation account, under “Segments”. <a href="https://stampede.ai/demo">Book a call</a> to see it first-hand if you don’t have a Stampede account yet.



<ol class="wp-block-list">
<li>Start by entering your prompt and hit Generate, it will create the segment. </li>



<li>Then you can adjust the prompt and go again or adjust the segment manually. </li>



<li>When you’re happy, smash the Create button and the segment will be added to your list of audiences.</li>
</ol>



You can use these segments for Quick, Bulk or Automation campaigns. They can also be edited at any time.



Note: If you want to send marketing campaigns by email or SMS you will need the <a href="https://stampede.ai/get-started/marketing">Marketing</a> module in your plan.



<h3 class="wp-block-heading" id="h-pro-tips">Pro Tips</h3>



It will help to have an understanding of what data sources are in your account already. Take a few minutes to review what’s in your plan so you can ask the right questions of the AI segment builder.



This includes whatever tags you have used in your database and uploads so far. These are going to be super handy for bespoke segments. Get started with using tags soon if you haven’t already.



To practise the prompts &#8211; try recreating an existing segment using the AI builder (you don’t have to Create the duplicate)



Enhance existing segments &#8211; start by having AI Segments rebuild an existing segment (preferably a large one), and then add another more detailed dimension to it.



Don’t forget to use venue names &#8211; the system can read your account so asking it for “People who visited The Red Lion last month” will work!



<h3 class="wp-block-heading" id="h-more-like-this">More like this</h3>



If paid social media advertising is part of your strategy, check out our <a href="https://stampede.ai/blog/meta-advertising-audience-integration">Meta Audience Connect</a> feature. You can push segments (even AI ones) into Meta as a Custom Audience. From there you can run ads to that audience, or use the Custom Audience to create Lookalikes and expand your reach to new potential customers!



<h3 class="wp-block-heading" id="h-need-help">Need help?</h3>



As always, we’re here to help especially when it comes to new features. Reach out to our Customer Experience team to arrange a walkthrough or even an account review. There’s also our Live Chat in Stampede connecting you directly with the team too.



If you’re not using Stampede for your marketing yet &#8211; learn more about what we can <a href="https://stampede.ai/get-started/marketing">do for your revenue here</a>, or <a href="https://stampede.ai/demo">book a call with us</a>.

post

Introducing AI Segments for Marketing

A new venue opening is always exciting and creates a big hype.



Press coverage, opening events, social media posts, website launch… And of course, word-of-mouth from those who have already paid you a visit.



Inevitable, after all the buzz there will eventually come a time when the&nbsp;initial spike in your footfall&nbsp;will start to slow down.&nbsp;



The good news, there’s a way to prevent this from happening.



<h5 class="wp-block-heading">Keep Up Your Footfall With Customer Data</h5>



If you capture customer data from the moment you open the doors of your new venue, you’re able to&nbsp;build and grow a strong mailing list.&nbsp;



This mailing list is the foundation for your marketing and helps you turn all those first-time visitors into loyal customers.&nbsp;



The graph below helps you visualise how footfall is impacted over time, depending on if you have access to customer data from the beginning or not.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png"><img loading="lazy" decoding="async" width="1024" height="636" src="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png" alt="" class="wp-image-22567" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-300x186.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-768x477.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-150x93.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-592x368.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png 1050w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading" id="h-how-to-quickly-grow-a-mailing-list">How To Quickly Grow A Mailing List</h5>



However, building a mailing list from your&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">table booking system</a>&nbsp;alone will only provide you with a limited amount of data. You will get the data from the lead booker but not the entire party, hence you’re missing out on a big bunch of customers.



So, ideally, you want to&nbsp;get the contact details of everyone&nbsp;who is in your venue.



The best way to gather this real-time data is by using your WiFi as a <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">captive portal</a>. This means customers enter their contact details when they sign up for your WiFi. 



Now all you need to do is to set up email and SMS campaigns to reach out to those customers.



Save some time and make use of&nbsp;<a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations/" target="_blank" rel="noreferrer noopener">automated campaigns</a>:



<ul class="wp-block-list">
<li>Post-visit&nbsp;&#8211; thank them for their visit and offer a discount for next time</li>



<li>Referral&nbsp;&#8211; offer a discount or upgrade if they bring in new customers</li>



<li>Win-back&nbsp;&#8211; reach out to those who haven’t come back yet with a special deal</li>
</ul>



Tip: If you ask for your customers’ dates of birth, you can surprise them with a personalised offer for their big day!



Start capturing your customer data to sustain your footfall in your new venue.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about the&nbsp;<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Stampede Captive Portal</a>.

New Venue? Keep Your Footfall For Longer With Customer Data

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.



Recent research by <a href="https://kam-media.co.uk/project/jubilee-weekend-infographic/" target="_blank" rel="noreferrer noopener">KAM Media</a> has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.



With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.&nbsp;



Here’s what your 5-part Jubilee marketing campaign could look like:



<h5 class="wp-block-heading" id="h-jubilee-email-campaign">Jubilee Email Campaign</h5>



Email 1 &#8211; Let’s celebrate &#8211; Book your spot for our Jubilee weekend



Audience: All customers



Sending time: 19th/20th May



Content ideas:



<ul class="wp-block-list"><li>Entertainment program &#8211; Live music, Jubilee event broadcasts</li><li>In-venue events &#8211; Traditional games, raffles, royal pub quiz</li><li>Food &amp; drink highlights &#8211; Great British Menu, showstoppers, royal cocktails</li><li>Meal kits &#8211; Jubilee picnic hamper with classic staples, coronation afternoon tea box</li><li>Early bird booking offer</li></ul>



Email 2 &#8211; Have you secured your Jubilee table yet?



Audience: All customers, excluding bookers



Sending time: 23rd/24th May



Content ideas:



<ul class="wp-block-list"><li>Shorter version of Email 1 as a reminder</li><li>Highlight your main events, ie. ‘don’t miss our giant cake stand’</li><li>Create a sense of urgency &#8211; ‘book now’, ‘only limited availability</li><li>Special afternoon tea offer if you book this week, including free drinks</li></ul>



Email 3 &#8211; One week to go &#8211; are you ready to celebrate?



Audience: All customers



Sending time: 26th/27th May



Content ideas:



<ul class="wp-block-list"><li>What to look forward to on the weekend</li><li>Sneak peek &#8211; “we’re already busy prepping the venue”</li><li>Head to our socials to stay updated and get involved in competitions</li></ul>



Email 4 &#8211; Last-minute availability for this Jubilee weekend



Audience: All customers, excluding bookers



Sending time: 31st May/1st June



Content ideas:



<ul class="wp-block-list"><li>Why you should celebrate with us &#8211; event highlights</li><li>Last sales push to fill in empty spaces &#8211; include a special deal</li></ul>



Email 5 &#8211; Your upcoming Jubilee booking



Audience: Bookers only



Sending time: Day before the booking



Content ideas:



<ul class="wp-block-list"><li>We can’t wait to celebrate the big Jubilee with you</li><li>Your table on the [date] at [time] for [people] is waiting for you</li><li>Get excited about &#8211; menu highlights, events</li><li>Include upsell offers &#8211; bottomless drinks&nbsp;</li></ul>



Tip &#8211; Make sure to automate this email.



<h5 class="wp-block-heading">Social Media Post Ideas</h5>



 All national events are usually a trending topic across all social channels. Plan about&nbsp;2 posts per week&nbsp;and&nbsp;2-3 stories&nbsp;to get customers excited and hyped up.&nbsp;



And don’t forget to use <a href="https://stampede.ai/resources/hospitality-hashtag-cheat-sheet/">relevant hashtags</a> to give your posts maximum exposure &#8211; #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.



Some inspiration for your social channels:



<ul class="wp-block-list"><li>Competition &#8211; create a royal drink, kids/pets royal dress up</li><li>Short video sneak peeks &#8211; kitchen prep, decoration</li><li>Royal-themed quiz</li><li>Giveaway &#8211; share, tag and win</li><li>Introduce entertainment acts, menu highlights</li><li>Booking reminder posts/stories</li></ul>



Jubilee marketing content ready but not sure how to set up your campaign? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign

How to Set Up a Coworking Space in Your Coffee Shop

Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.



One of the best solutions that could help with all these goals is having a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> in place.



CRMs can vastly improve marketing efficiency by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.



In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants">Understanding How a CRM System Can Help Increase Revenue for Restaurants</h2>



Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.



By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">collect and consolidate customer data </a>in one place to gain a comprehensive understanding of their clientele. This allows them to grow a customer profile by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better tailor experiences to the needs and preferences of individual guests.



Additionally, a restaurant CRM solution allows for data-driven decision-making, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.



By automating and streamlining many operational tasks, a CRM also frees up staff time. This allows them to focus on providing exceptional customer experiences.



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system">Identifying and Segmenting Your Audience with a CRM System</h2>



As a restaurant owner, identifying and segmenting your audience is crucial for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.



You can create segments based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.



Additionally, you can combine data from different sources, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system">Benefits of Personalised Marketing Through a CRM System</h2>



When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.



Once you’ve segmented your data, you can tailor your marketing efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.



As a result, you can grow a loyal customer base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.



This means that you can increase repeat visits, boost customer spending and ultimately grow your restaurant business.



Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Overall, the benefits of using a <a href="https://stampede.ai/amaze">restaurant CRM system</a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.



By leveraging the insights provided by a reliable CRM system, restaurateurs are able to create long-term relationships with customers while optimising their digital marketing strategies.&nbsp;



Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.

How Restaurants Benefit From A CRM System

Out of sight, out of mind. How do you win back lost customers that haven’t paid you a visit for a while? It’s well known that&nbsp;retaining an existing customer is much cheaper than acquiring a new one.&nbsp;So, it’s worth sending a little reminder from your side to win those customers back.



<hr class="wp-block-separator"/>



Your goal is to re-engage with those lost customers and make them aware that they’re missing out by not coming by for some time.



This is especially valuable for customers who used to come by on a regular basis and seemed to have changed habit. But it’s also very effective at enticing one-time customers back.



Let’s take our <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">5 step recipe</a> to set up a&nbsp;simple campaign to win back your customers.



1) The Data



For this scenario, you’ll need to access your&nbsp;time-stamped visitor data, which can be obtained from various sources:



<ul class="wp-block-list"><li>Last WiFi login from captive portal / guest WiFi</li><li>Last booking date from booking system</li><li>Last stamp / interaction from loyalty scheme</li><li>Last purchase from eCommerce system</li></ul>



<h5 class="wp-block-heading">2) The Trigger Event</h5>



In this case, the trigger is if the&nbsp;customer hasn’t been at your venue for a certain period of time.



Choose a time interval that makes the most sense for your business and set it up as an automated trigger. Though, the longer you wait, the harder it gets to re-engage them.



You could even set up two triggers, a short time interval, e.g. three weeks and a long time interval, e.g. three months since last visit.



<h5 class="wp-block-heading">3) The Messaging</h5>



Remind customers why they should come back by highlighting&nbsp;what makes your venue special and worth a visit, e.g. large outside sitting area, signature dish, events, etc.



You can also include new menu items, limited specials or any other updates that make customers curious or even fear that they might miss out on something.



<h5 class="wp-block-heading">4) The Offer</h5>



Highlighting what makes you stand out might not be enough though. The easiest way is to further entice them by including an offer or promotion.



Make sure your&nbsp;offers are relevant and timely. Send drink or dinner offers out before the weekend, e.g. Friday midday. Whereas your ‘coffee for free’ should be in your customer’s inboxes the night before.&nbsp;



Here’s what your email could look like:



Subject line &#8211; &nbsp;[Name] we miss you here at [company] &#8211; here’s % off your next visit



It’s been a while since your last visit and we’d love you to come back!



Get % off your next visit.&nbsp;



Since we’ve last seen you, we’ve also introduced a new exciting [menu item]. You wouldn’t want to miss that!



Call me back in &#8211; Book Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



Retaining your customers couldn&#8217;t be achieved any easier than with an automated win-back campaign. Show customers that they matter to you and make their experience personal.&nbsp;



Also, not to forget the&nbsp;knock-on effect&nbsp;here. A happy customer can turn into a loyal one providing a solid revenue stream. Plus, they’ll also refer your business to others, which means more customers to grow.



Stay tuned for our next email to find out how you can apply our personalisation recipe to increase your gift card redemptions.



Need help segmenting your data for tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

What is Real-Time Marketing in Retail?

3 Steps to transforming the customer experience in retail

Guest WiFi in the Retail Industry

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Build, Build, Build

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Staycations: 6 Ways To Get Your Business Noticed

Marketing to track and trace customers in hospitality

Can You Market To ‘Track and Trace’ Customers?

Upskill in the downtime - where to learn new digital skills

Where To Upskill During Downtime

Hospitality business owner working on projects

How Your Hospitality Business Can Make the Most of Downtime

Wagamama Exec Chef Steve Mangleshot showing how to make chicken katsu curry

A Success Recipe For Cook-At-Home Videos by Wagamama

product update-organisations allowing for better control of users and locations within Stampede

Organisations: People and Locations

How Hospitality Venues Can Make Use of Technology Right Now

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

Why You Should Put Your Restaurant On A Delivery App Now

How to Make Live Video Work For Your Restaurant – Lights, Cooking, Action!

When business picked up after lockdown, the popular western US brand&nbsp;<a href="http://ribandchophouse/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House</a>&nbsp;decided to elevate their loyalty program to a paid scheme to reward their most dedicated customers.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Since implementing their&nbsp;<a href="https://www.fsrmagazine.com/expert-takes/rib-chop-houses-loyalty-membership-turns-guests-brand-evangelists" target="_blank" rel="noreferrer noopener">exclusive pay-to-join, limited membership ‘Royalty Program’</a>&nbsp;they have reported great results and have now shared their success story.



<h5 class="wp-block-heading" id="h-customer-loyalty-vs-royalty">Customer Loyalty Vs Royalty</h5>



A royalty program allows you to reward your most loyal customers with&nbsp;unparalleled benefits&nbsp;on every visit. This way you can turn your top-tier customers into brand fanatics.



But what makes Rib &amp; Chop House&#8217;s program so successful? We had a closer look.



<h5 class="wp-block-heading">Finding Your Royal Customers</h5>



First things first, how do you spot your royal customers? It’s simple,&nbsp;check the analytics from your tech tools&nbsp;to get customers’ insights.



Here are the&nbsp;3 metrics&nbsp;Rib &amp; Chop House took into account:



<ul class="wp-block-list"><li>Top-tier users of their existing loyalty program</li><li>Big spenders&nbsp;&#8211;&nbsp;on average their royal customers had a 14% higher spend than non-royalty</li><li>High visit frequency&nbsp;&#8211;&nbsp;up to 5 times per month compared to 1-3 for loyal customers</li></ul>



In addition, Rib &amp; Chop House noticed another common characteristic: Royal customers really want to&nbsp;experience the venue. Their prime motivation is not collecting points to get a freebie or discount.



<h5 class="wp-block-heading">6 Royalty Club Best Practice Tips</h5>



Rib &amp; Chop House also shared some&nbsp;details of how their paid loyalty scheme benefits their customers:



<ol class="wp-block-list"><li>$600 in gift cards annually&nbsp;&#8211;&nbsp;equals the cost of the royalty program membership</li><li>Limited the number of members&nbsp;&#8211;&nbsp;to make it really exclusive</li><li>Offer priority seating&nbsp;&#8211;&nbsp;a secured table with no pre-booking required</li><li>Allow for anytime cancellation</li><li>Host member-only events&nbsp;</li><li>Additional amenities&nbsp;&#8211;&nbsp;10% off every bill, free birthday entrée, a complementary set of branded steak knives</li></ol>



Stay tuned to find out more about how to identify your royal customers.

The Paid Loyalty Scheme That Works A Treat

Never miss a message from your customers again with our brand new product feature: the Stampede Inbox.



It can indeed be a challenge and time-consuming task to stay on top of your various inboxes.



<a href="https://www.superoffice.co.uk/resources/articles/customer-service-study/">A recent customer service study</a> found that a worrying number of 62% of customer enquiries are left unanswered.



Common reasons are inboxes not being connected to a CRM and only a limited number of staff having access to incoming emails.



So, what about centralising all customer communication to one platform that is accessible to the whole team?



Such a unified inbox massively improves your response times and gets you extra points for your quick and streamlined customer service.



<h2 class="wp-block-heading" id="h-how-it-works">How It Works</h2>



All incoming customer requests and responses are received in the inbox and stored under their individual profiles.



Staff members can then reply straight away in only a few clicks which means happier customers.



There is also the option to add internal notes to keep your team updated.



<h2 class="wp-block-heading">Why The Stampede Inbox Is Unique</h2>



What makes our inbox a one-of-a-kind is that it comes ready-linked to every other interaction your customers have via Stampede. 



There&#8217;s no more piecing together the conversations and information from disjointed platforms. 



This creates a single 360° customer view, providing you with more context based on previous customer interactions and historic data.&nbsp;



So you can craft personalised responses that are relevant to each customer.



The Stampede Inbox is now available for all customers. Head to <a href="https://product.stampede.ai/">Stampede</a> to explore our new product feature in more detail.



If you have any questions or need a hand, reach out to our <a href="https://meetings-eu1.hubspot.com/murdo">Customer Success team</a> who are happy to help.

Meet Stampede Inbox: Never Miss Another Message 

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

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The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

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It’s easy to write off a customer who has left a negative review. However, with the right <a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">service recovery strategy</a> in place, it is possible to turn unhappy customers into loyal ones.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



A while ago, we introduced our simple&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">5-step recipe</a>&nbsp;that helps you create profitable and personalised marketing campaigns.&nbsp;



Today, we’ve got another great example of how you can put it into practice.



Let’s take our recipe to set up a simple campaign to win back unhappy customers.



<h5 class="wp-block-heading" id="h-1-the-data">1)&nbsp;The Data</h5>



For this scenario, you’ll need to gather a list of all customers who have left you a&nbsp;recent negative review, i.e. 1 to 3-stars.



A lot of online review platforms will provide you with a contact list that you can access for this.



<h5 class="wp-block-heading" id="h-2-the-trigger-event">2) The Trigger Event</h5>



The trigger here is&nbsp;time-based&nbsp;and your timeframe should be within the last 2 days. A quick response is of the essence here to ensure a successful recovery.



This campaign can easily be&nbsp;turned into an automated&nbsp;one, so that you don’t have to update and send it manually.



<h5 class="wp-block-heading" id="h-3-the-messaging">3)&nbsp;The Messaging</h5>



First off, you should&nbsp;apologise&nbsp;that your service didn’t live up to their expectations.



Emphasise that their experience doesn’t meet your usual standards and that you’d appreciate trying again if they would&nbsp;give you a second chance.



Also, allow them to contact you directly to further handle the matter if needed.



<h5 class="wp-block-heading" id="h-4-the-offer">4)&nbsp;The Offer</h5>



An apology alone won’t be reason enough for your customer to come back. So for this campaign, you should include a voucher or an offer.



Here’s what your email could look like:



Subject line: [Name], we’re sorry … Will you give us another chance?



Thank you for your honest review. We’re sorry that your visit to [venue] wasn’t as expected.



As your experience was not up to our normal high service standards, we would like to try again.&nbsp;



Therefore, I have attached a voucher for [offer]. Will you give us another chance?



You can also reach us on [contact details] to provide any further feedback.



BOOK A TABLE NOW GET IN TOUCH



<h5 class="wp-block-heading" id="h-5-the-outcome">5)&nbsp;The Outcome</h5>



If you nail their follow-up visit, chances are high that they forget about their initial negative experience.



Don’t underestimate the knock-off effect of such a&nbsp;positive turnaround experience. It’s more than likely that customers will share your outstanding customer service with others and recommend you.



<a href="https://stampede.ai/blog/">Check out</a> the other articles of our 5-step recipe series on personalised marketing to help you drive customer loyalty and grow your business.



Need help segmenting your data for personalised email &amp; SMS campaigns?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

Between peak times are probably the most challenging ones in the hospitality industry. What can venues do to&nbsp;fill up empty seats and keep the customer flow running&nbsp;evenly throughout the day? How can you give your off-peak times a proper boost?



<hr class="wp-block-separator has-css-opacity"/>



To bring people in during those quieter times you have to give them a stellar reason, 2 meals for £20 deals that run every week aren&#8217;t enough. You have to create some proper buzz to make those quieter times interesting again.



There are two main ways to look at that can help you&nbsp;make every time a busy time at your venue and boost your off-peak times.



<h4 class="wp-block-heading" id="h-1-check-out-your-area">1. Check out your area</h4>



It is all about your location. Plus, the fact that people are out and about again. Check out your own local area to find out what is going on during the day and use this to your advantage.&nbsp;



The idea is to&nbsp;target those specific customer groups&nbsp;and get them through the door with offers tailored to their needs.



Some places to watch out for:



<ul class="wp-block-list">
<li>Theatre, concert hall&nbsp;&#8211; pre/post-show meal deals</li>



<li>Sport venue&nbsp;&#8211; pre/post-match meal deals</li>



<li>Cinema&nbsp;&#8211; movie-inspired snacks to-go</li>



<li>Gym&nbsp;&#8211; healthy snacks, shakes and smoothies</li>



<li>University, college&nbsp;&#8211; after lecture meal deals</li>



<li>Nursery&nbsp;&#8211; playgroup offers with snacks for kids</li>



<li>Hairdresser, spa&nbsp;&#8211; treat yourself after your treatment offers&nbsp;</li>
</ul>



Think about providing&nbsp;quick fixes&nbsp;for takeaway, some light snacks in the form of sliders or special meal deals during those times.&nbsp;



You can also introduce an&nbsp;early bird fixed-priced menu&nbsp;before 7 pm. This is a great offer for families that prefer to have an early dinner.&nbsp;



<h4 class="wp-block-heading">2. Check out current events</h4>



If you&#8217;re showing sports events in your venue, like the upcoming Rugby Six Nations (<a href="https://www.sixnationsrugby.com/fixtures/" target="_blank" rel="noreferrer noopener">see timetable</a>), here are some ideas on how to stand out and attract more mid-day traffic.



What about a rugby-inspired afternoon tea including beer as a drink of choice and with a focus on rather carb-heavy snacks? Get some inspiration from&nbsp;<a rel="noreferrer noopener" href="https://www.manchestereveningnews.co.uk/whats-on/food-drink-news/meat-heavy-afternoon-tea-designed-21926764" target="_blank">Brewski’s non-traditional afternoon tea offer</a>. In addition, you could come up with some handheld, hearty snacks and sliders that people can easily enjoy whilst watching the game.



Sports events are best enjoyed with some drinks, so introduce an&nbsp;early happy hour&nbsp;around match times. Also, consider a beer pack offer for bigger groups.



And if that’s not the style of your venue, then position yourself as the opposite. Promote your venue as the place that doesn’t have the sport on and where people can enjoy TV-free drinks and meals in a quiet atmosphere. 



Pro tip: Social events apps like <a href="http://getonbloc.com">Bloc</a> allow you to promote your venue and your offers to local customers using geolocation.



Need a hand with promoting and boosting your off-peak offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with one of our team.

2 Ways to Boost Your Off-Peak Times [Updated 2023]

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

[vc_row][vc_column width=&#8221;2/3&#8243;][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-900&#8243;][/vc_column][vc_column width=&#8221;1/3&#8243;][/vc_column][/vc_row][vc_row][vc_column][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;30&#8243; show_image=&#8221;yes&#8221; exclude_posts=&#8221;19256,19257,19534&#8243; categories=&#8221;5989,5990,5994,5991,5993,5988,6056,5992&#8243;][/vc_column][/vc_row]

What People Say

Now Online – Highlands and Islands Airports

Introducing: Stories

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Gifting

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