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A diverse topic content week is ahead of us. It’s time to get your socials ready for Easter, no more egg-cuses! All waffle fans (anyone who doesn’t like waffles?!) will be in food heaven and we will raise awareness for global warming during Earth Hour.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



Before we dive into what’s coming this week, today is #GoofOffDay. Use it as an opportunity to let go and have some fun. Take some downtime to shake things up, be silly and refresh your mind. Pass your time by the most unproductive means possible. Challenge accepted?&nbsp;



<h4 class="wp-block-heading" id="h-coming-up-easter">Coming up: #Easter</h4>



It’s time to sprinkle a little Easter over your marketing. Get your easter bunnies, eggs, chicks, chocolate, pastel colours and flowers ready! Egg-citing times are around the corner.



It&#8217;s always fascinating to compare how certain events are celebrated around the world. Some traditions are the same, others couldn&#8217;t be any different.&nbsp;



Have you seen Australia’s Easter Bilby? Adorable! Or did you know that Finland has its own Easter witches? And if you’re in the mood for an egg omelette, you should go to France where they create the world’s biggest omelette each year (more than 4,500 eggs).



Some more eggs-cellent ideas for your social media:



<ul class="wp-block-list">
<li>Crafty Eggs competition &#8211; decorate and share</li>



<li>Virtual Easter Egg Hunt (Website, Socials)</li>



<li>Share Easter brunch &amp; table setting ideas</li>



<li><a href="https://www.goodhousekeeping.com/holidays/easter-ideas/a31405240/cute-easter-puns/" target="_blank" rel="noreferrer noopener">Share your best easter puns</a></li>



<li><a href="https://www.womansday.com/life/travel-tips/g2175/easter-traditions/" target="_blank" rel="noreferrer noopener">Share worldwide traditions</a></li>



<li>Promote your special Easter offers, meal boxes, meal kits etc.</li>
</ul>



<h4 class="wp-block-heading" id="h-thursday-25th-waffleday">Thursday 25th &#8211; #WaffleDay </h4>



National Waffle Day is a <a href="https://visitsweden.com/what-to-do/culture-history-and-art/swedish-traditions/more-traditions/waffles-day/" target="_blank" rel="noreferrer noopener">Swedish inspired holiday</a>. Though, waffles probably exist in almost every country. Why not take your customers on a <a href="https://blog.musement.com/us/waffles-around-the-world/" target="_blank" rel="noreferrer noopener">waffle journey around the world</a>? How does a hotdog shaped &amp; sausage stuffed waffle sound? Yum!



Traditionally, they’re eaten with jam and whipped cream but for Waffle Day anything is possible. Only one rule: ideally, you want them crispy on the outside and soft in the middle. Apart from that, waffles are certainly not limited to your breakfast time, indulge in a whole day of waffle celebrations. Now, it’s time to plug in your waffle maker.



Get your customers into the waffle mood:



<ul class="wp-block-list">
<li>Competition &#8211; get creative with your waffle shapes &amp; colours &amp; flavour</li>



<li>What’s your favourite topping? Share recipe ideas</li>



<li>Team savoury or sweet?</li>



<li>Did you know … waffles inspired Nike’s first pair of sneakers? (the sole!)</li>



<li>Did you know … a shortage of cups and surplus of waffles lead to the ice cream cone?</li>
</ul>



<h4 class="wp-block-heading" id="h-saturday-27th-earthhour">Saturday 27th &#8211; #EarthHour</h4>



This year’s global Earth Hour event will take place on Saturday! People and businesses all around the world are switching off their lights for an hour (8.30 pm to 9.30 pm) to show their support.



This year is all about “Climate Change to Save Earth” and there are plenty of ways to participate digitally. Make sure to share the &#8216;Virtual Spotlight&#8217; video on your socials. 



Ideas to get your customers ready for Earth Hour:



<ul class="wp-block-list">
<li>Create an Earth Hour menu using <a href="https://www.wwf.org.uk/updates/wwf-and-knorr-launch-future-50-foods" target="_blank" rel="noreferrer noopener">local, sustainable-sourced</a> ingredients</li>



<li>Dinner in the dark or blind tasting ideas</li>



<li>Tips to minimise food waste</li>



<li>Fun ideas to brighten-up the hour without electricity</li>



<li>Recycling challenge &#8211; turn an item into something creative</li>



<li>Host virtual Earth Hour Pub Quiz</li>
</ul>



<h4 class="wp-block-heading" id="h-more-content-ideas-for-this-week">More Content Ideas for This Week:</h4>



Monday 22nd March &#8211; #CrunchyTacoDay Thursday 25th March &#8211; #PecanDay Friday 26th March &#8211; #NougatDay Saturday 27th March &#8211; #SpanishPaellaDay Saturday 27th March &#8211; #InternationalWhiskyDay Sunday 28th March &#8211; #BlackForestCakeDay 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

post

What’s On This Week? – 22/03/2021

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

Why is Social Authentication so Important?

For travellers, few amenities rival the importance of being connected when staying in hotels, resorts or when visiting public venues, like airports or stadiums.  Good internet connectivity will always be one of the first things travellers demand.
Stampede offers social media authentication, so travellers can provide your venue with a Facebook Like, Facebook Check-In or Twitter Follow to boost your company’s social media growth and exposure.
The benefits of this are plentiful, no access codes /passwords make it easy for users to connect. Most internet users in the modern day are already familiar with common social sites, meaning connecting accounts in exchange for WiFi, is an appealing option for some. This type of authentication helps
<img decoding="async" class="wp-image-2763 alignright" style="width: 79px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Facebook" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/social-login-ball.png" alt="Stampede Facebook" width="79" data-constrained="true" />
build your social media following, which in turn gets your name out there to the masses. With social media in the picture, every hotel, motel, resort, airport or stadium wants guests and users to share the good times and leave positive feedback; now these users are immediately guided to your social media accounts.
<img decoding="async" class="wp-image-4478 alignleft" style="margin: 0px 10px 10px 0px; float: left; width: 79px;" title="Stampede Twitter" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Twitterbird.png" alt="Stampede Twitter" width="79" data-constrained="true" />
With social media in the picture, every hotel, motel, resort, airport or stadium wants guests and users to share a good experience and leave positive feedback, allowing a social login guides users to your accounts straight away.
Social Media Authentication through Stampede WiFi can help you and your business to boost social media exposure while providing your guests with a positive guest internet access experience.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Social Media Authentication For Guest Wi-Fi

Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-standing-out-in-a-crowded-sector">Standing Out In A Crowded Sector</h4>



As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those targeting the family market differentiate and win family diners away from competitors? 



The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. 



According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/">KAM Media</a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. 



We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/">Day Out with The Kids</a> to find out what families look for when dining out in the UK. She confirmed that nailing customer service is the key to unlocking loyalty for family diners.



She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;



<h4 class="wp-block-heading" id="h-making-children-your-focus">Making Children Your Focus</h4>



You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.



&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;



&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly">63% of parents prefer restaurants that offer activity packs</a> for their kids.



A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. 



<h4 class="wp-block-heading" id="h-using-wifi-marketing">Using WiFi Marketing</h4>



At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. 



If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/">personalised marketing campaigns</a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. 



<h4 class="wp-block-heading" id="h-employees-that-make-a-visit-special">Employees That Make A Visit Special</h4>



You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to understand the context and priorities behind guests&#8217; visits. 



Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. 



This means doing things like:



<ul class="wp-block-list"><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to be attentive and offer fast efficient service without rushing diners. 



<h4 class="wp-block-heading" id="h-make-your-menu-malleable">Make Your Menu Malleable</h4>



A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to cater to what kids want to eat. This is something many restaurants are starting to pick up on. 



Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a &#8216;pick your own&#8217; approach to help meet the needs of fussier eaters.&#8221;



&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;



Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.



<h4 class="wp-block-heading" id="h-are-you-ready-to-step-up-your-customer-service-for-families">Are You Ready To Step Up Your Customer Service For Families?</h4>



As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;



<a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out more about how Stampede can help you succeed with your customer service for families.

How to Nail Customer Service for Families [Updated 2022]

Every venue has them: guests who came in once, loved the experience… and then disappeared. No bad feedback. No unsubscribes. Just silence.



It’s not personal. Life gets busy. But if you don’t stay top of mind, even your most satisfied guests can forget to return. That’s exactly why we built Marketing Workflows — to help you reconnect with guests who haven’t visited in a while, automatically and without extra effort.



In this post, we’ll walk you through how to set up a “We Miss You” journey using real guest data, not just open rates or click-throughs.



New to Marketing Workflows? In our previous post we introduced the feature and showed how it helps hospitality venues automate guest journeys based on real-life behaviour like bookings and visits. If you missed it, you can read it <a href="https://stampede.ai/blog/introducing-marketing-workflows">here</a> to catch up.



<h3 class="wp-block-heading" id="h-why-re-engagement-matters">Why Re-Engagement Matters</h3>



Let’s put it into perspective:



<ul class="wp-block-list">
<li>Acquiring a new guest is around 5x more expensive than keeping an existing one.</li>



<li>A lapsed guest has already shown interest, made a booking, or logged into your Wi-Fi. They just need a reminder.</li>



<li>Every week without follow-up reduces the likelihood of a return visit.</li>
</ul>



The good news is that with the right timing and messaging, you can bring them back. And now you can do it automatically, freeing up time for your team while increasing repeat visits.



<h3 class="wp-block-heading" id="h-build-the-we-miss-you-flow-in-minutes">Build the “We Miss You” Flow in Minutes</h3>



Goal: Reach out to guests who haven’t visited in 30 days with a personalised message and booking prompt.



Step 1: Create a New Workflow



Head to the Marketing CRM and click Workflows → Create New Workflow.



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="331" height="164" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56.png" alt="" class="wp-image-23766" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56.png 331w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56-300x149.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.11.56-150x74.png 150w" sizes="auto, (max-width: 331px) 100vw, 331px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Managing multiple venues? You can create one workflow across all your locations, or build separate flows tailored to each venue’s tone, offers, and guest preferences.
</div>
</div>



Step 2: Add a Trigger



Choose Wi-Fi session created.



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This links directly with <a href="https://stampede.ai/how-it-works/wifi">Guest Wi-Fi</a>, so the flow starts automatically when a guest connects. Since their data is already captured, you don’t need to collect anything manually.
</div>



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="468" height="164" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1.png" alt="" class="wp-image-23768" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1.png 468w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1-300x105.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.16.13-1-150x53.png 150w" sizes="auto, (max-width: 468px) 100vw, 468px" /></figure>
</div>
</div>



Step 3: Add a Conditional Wait



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="483" height="332" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27.png" alt="" class="wp-image-23769" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27.png 483w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27-300x206.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.22.27-150x103.png 150w" sizes="auto, (max-width: 483px) 100vw, 483px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Insert a wait step that checks for a booking within the next month. This gives your guests a chance to return on their own before sending anything.
</div>
</div>



Step 4: Check Their Status



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Has the guest made a booking during that time?



If yes, end the workflow. You can add a tag such as “Re-engaged naturally” for reporting and future targeting.



If no, continue to the next step.
</div>



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="733" height="732" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14.png" alt="" class="wp-image-23770" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14.png 733w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.27.14-96x96.png 96w" sizes="auto, (max-width: 733px) 100vw, 733px" /></figure>
</div>
</div>



Step 5: Send a Personalised Email



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="498" height="519" src="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54.png" alt="" class="wp-image-23771" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54.png 498w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54-288x300.png 288w, https://website-backend.stampede.ai/wp-content/uploads/2025/07/Screenshot-2025-07-03-at-13.45.54-150x156.png 150w" sizes="auto, (max-width: 498px) 100vw, 498px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
Send a friendly message by email such as:



&#8220;We’ve saved your favourite table. Come back soon — your next drink’s on us.&#8221;



Include:



<ul class="wp-block-list">
<li>A clear call-to-action (e.g. &#8220;Book now&#8221;)</li>



<li>Optional incentive (a discount or free item)</li>



<li>Personalisation like name, last visit, or preferred venue</li>
</ul>
</div>
</div>



The email builder inside Workflows works just like the drag-and-drop builder you’re already familiar with in the <a href="https://stampede.ai/get-started/marketing">Stampede Marketing CRM</a>, so there’s no need to learn anything new.



Step 6: Wait for Booking



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Add another wait condition. If a booking is made within a set time frame after the email, continue.
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Because <a href="https://stampede.ai/get-bookings">Stampede’s Booking</a> system is fully integrated, this step happens automatically. There&#8217;s no need to check manually or connect a third-party tool, everything is tracked and synced within your workflow.



Step 7: Add a Tag



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If the guest makes a booking, tag them as Re-engagement successful. If not, use Re-engagement unsuccessful. This makes future segmentation and <a href="https://stampede.ai/how-it-works/analytics">reporting</a> easier and also integrates with segments for follow-up campaigns.
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<a href="https://stampede.ai/blog/how-to-use-segmentation-to-increase-guest-engagement-in-hospitality">You can read more about how to use segments here →&nbsp;</a>



Bonus Tips to Boost Performance



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<li>A/B test your emails. Some guests may return without an offer, just a simple nudge with a new menu item.</li>



<li>Adjust timing based on customer type. For example, more frequent diners may respond better with quicker follow-ups.</li>



<li>Incorporate <a href="https://stampede.ai/how-it-works/loyalty">Stampede Loyalty and Rewards</a> to boost long-term retention. Instead of one-off discounts, offer guests loyalty points or exclusive perks for returning. This builds stronger connections and gives them a reason to come back again and again.</li>
</ul>



<h3 class="wp-block-heading" id="h-what-you-ve-achieved">What You’ve Achieved</h3>



With just a few steps, you’ve built a smart re-engagement system that works in the background. It reconnects with lapsed guests using real data and well-timed messages, without any ongoing manual effort.



You’re reaching people who already like your venue and giving them an easy reason to return.



There are no spreadsheets, no data exports, and no platform-switching. Just one smooth, joined-up system.



<h3 class="wp-block-heading" id="h-want-help-setting-it-up">Want Help Setting It Up?</h3>



Book a free demo and we’ll help you build your first workflow. We’ll also share examples tailored to your venue and customer style.



If you already use <a href="https://stampede.ai/how-it-works/wifi">Stampede Wi-Fi</a>, <a href="https://stampede.ai/get-bookings">Bookings</a>, and <a href="https://stampede.ai/get-started/marketing">CRM</a>, you&#8217;re most of the way there. That’s the advantage of using a connected system — everything works together, straight out of the box.



<a href="https://stampede.ai/demo">Book a demo now →&nbsp;</a>

The Guest Re-Engagement Workflow Every Venue Needs

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

2022-23 Email Marketing Report – Get 2x Higher Open Rates

2 Ways to Boost Your Off-Peak Times [Updated 2023]

Strengthen Your Brand With Customised Booking Emails

New Venue? Keep Your Footfall For Longer With Customer Data

Save Time Building Christmas Templates [Quick Guide]

Easy Halloween Marketing Ideas To Attract More Customers

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

We at Stampede are on a big mission. 



We want to make the hard-to-do marketing easy and accessible for all hospitality operators. How do we do this?



It&#8217;s simple. We provide hospitality businesses with smart and innovative tech tools to help them make the best use of their customer data. So they can start building a strong mailing list and market to their customers to drive repeat visits.



We are therefore very honoured to be amongst the finalists for the “Best Use Of Data 2022” award by the <a href="https://businesstechawards.com/">UK Business Tech Awards</a>.



<h5 class="wp-block-heading">Effortless Growth Through Digital Marketing</h5>



Our award application focuses on the UK-wide rollout of the Stampede platform at the <a href="https://www.bestwestern.co.uk/">Best Western GB hotels</a>. We want to equip their hotels with the right tools to succeed with data and digital marketing.



Until now, most of Best Western GB’s guest data is withheld by Online Travel Agencies (OTA). Hotels are therefore not able to get in touch with their guests after their stay. Plus, a lot of hotel operators feel inexperienced and unsure about doing email marketing, which is holding them back from using it.



Our platform is built to make marketing easy, especially for busy operators. With Stampede, hotels can now start building their own customer mailing list through their Guest WiFi. This means, that customers who have booked via OTAs can be contacted via email marketing and turned into direct bookers moving forward. 



By using Stampede, Best Western GB hotels can easily create low-cost and high-return email campaigns. What makes those quick-to-set-up campaigns so effective is the intelligent use of guest data insights. 



In addition, our innovative reporting suite allows operators to better track their guest interaction, both online and in-venue. By linking those insights, they can create targeted and personalised campaigns to increase bookings and customer loyalty.



<h5 class="wp-block-heading">Helping Other Hospitality Operators Grow</h5>



Clever technology powered by valuable data leads to proven massive ROI. 



Our joined project with Best Western GB shows how simple it can be for hospitality businesses to strive by making the best use of their data. 



We want to share this success story with all hospitality operators, especially now as the industry faces difficult economic times.



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<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/08/Best-West-CJF-Infographic.png"><img decoding="async" src="https://image.stampede.ai/fill/1894/4651/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9CZXN0LVdlc3QtQ0pGLUluZm9ncmFwaGljLnBuZw==" alt="" class="wp-image-22099"/></a></figure>

Best Use of Data 2022 Finalist

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the benefits of free WiFi in combination with a captive portal solution to drive more revenue to your coffee shop.



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<h4 class="wp-block-heading" id="h-1-attracting-new-customers">1. Attracting New Customers</h4>



The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/">KAM Media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase footfall during quieter periods of the day. 



The offer of free WiFi is also important for social coffee shop visitors who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns">2. Building Exceptional Marketing Campaigns</h4>



You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. 



What&#8217;s more, it will automatically reconnect customers the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. 



Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> that convert. 



You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience">3. Increasing Brand Awareness And Customer Experience</h4>



Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/">digital customer experience</a> is as important as your in-venue one. There are various ways of boosting brand awareness and customer experience via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>. 



Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community">4. Building The Social Media Community</h4>



You can also build the level of digital engagement by redirecting customers to your social channels once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. 



If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> Stampede</a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution