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<p>The hospitality industry has evolved rapidly in recent years and AI technology is playing an increasingly vital role in improving key areas of the customer experience.&nbsp;</p>



<p>With its <strong>scalable and flexible capabilities</strong>, AI can significantly reform the way businesses operate. It can help <strong>save time and money</strong> while driving long-term customer loyalty.</p>



<p>In this blog post, we&#8217;ll explore 4 ways that AI can be used to further enhance your hospitality operations.&nbsp;</p>



<h2 class="wp-block-heading" id="h-1-operations"><strong>1. Operations</strong></h2>



<p>Advances in technology have been paving the way for new and exciting opportunities in business operations.</p>



<p>One of the latest AI tools to emerge on the scene is the <strong>chatbot</strong>. A virtual assistant that provides responses based on customer queries by scanning common keywords and related answers. It offers valuable support to staff by taking over routine tasks. </p>



<p>On top, chatbots are available 24/7, so they<strong> ensure customer service standards</strong> are held up even outside of traditional business hours.</p>



<p>Hotels commonly use AI tech for<strong> contactless check-ins and virtual assistants </strong>acting as concierges. With these technologies, guests get the most out of their stay as it simplifies many aspects of hotel services. </p>



<p>In the same way, <strong>self-serve kiosks</strong> are becoming a fixture in restaurants, allowing customers to place orders with ease and freeing up staff time.</p>



<p>Finally, <strong><a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">AI-powered sentiment analysis</mark></a></strong> can help companies track trends and issues related to customer feedback. This enables them to make data-driven decisions and continuously improve their service.</p>



<h2 class="wp-block-heading" id="h-2-marketing"><strong>2. Marketing</strong></h2>



<p>AI can vastly support marketing strategies by <strong>gathering more relevant data </strong>and customer insights. From this, marketers can create <strong>hyper-targeted and personalised campaigns</strong> that matter to customers and therefore have a higher chance of converting.&nbsp;</p>



<p>Using <strong>AI automation</strong>, marketers can easily automate repetitive tasks, such as uploading data using spreadsheets. This allows them to focus their time and attention on other parts of the business.&nbsp;</p>



<p>Another example of automation is <strong><a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">trigger-based campaigns</mark></a></strong>. They are based on previous customer interactions. I.e. Send a discount to customers who haven’t been at your venue for a while.</p>



<p>AI can also support <strong>digital advertising</strong> by taking over jobs such as audience and campaign optimisation. And finally, <strong>social media monitoring</strong> across channels for brand mentions and engagement is made easier with AI.&nbsp;</p>



<h2 class="wp-block-heading" id="h-3-sales"><strong>3. Sales</strong></h2>



<p>Sales is a challenging and complex area for any business but with the help of AI, hospitality operators can get some significant assistance.</p>



<p>Hotels, for example, are now able to apply a <strong><a href="https://hoteltechreport.com/news/dynamic-pricing-hotels"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">dynamic pricing strategy</mark></a></strong>. Room rates are adjusted in real-time to reflect demand patterns and rates are optimised depending on seasonality. Whilst ensuring that customers are getting the best prices when booking direct.&nbsp;</p>



<p>Additionally, AI can offer valuable insights into customer interactions and purchasing behaviour. This way operators can quickly identify <strong>potential opportunities for upselling and cross-selling</strong> to boost their revenue.&nbsp;</p>



<h2 class="wp-block-heading" id="h-4-data-analytics-and-reporting"><strong>4. Data analytics and reporting</strong></h2>



<p>Data analytics and reporting are invaluable tools for hospitality businesses seeking to gain insights into customer behaviour and <strong>improve decision-making</strong>. With the usage of AI, these processes have become even more streamlined.</p>



<p>One of the most significant benefits of AI is the ability to automatically <strong>generate customised reports and dashboards</strong>. This covers especially time-consuming, manual tasks that were often prone to errors.</p>



<p>Additionally, AI can help to better manage data and <strong>identify the most valuable customer segments</strong>. Those can be applied to create personalised marketing campaigns.&nbsp;</p>



<p><strong>Resources and inventory</strong> are also much more efficient and easier with AI&#8217;s ability to make suggestions as well as forecast market and business trends.</p>



<h2 class="wp-block-heading" id="h-takeaway"><strong>Takeaway</strong></h2>



<p>AI has revolutionised the hospitality industry. Demonstrating its undeniable potential in optimising operations, improving marketing strategies, increasing sales and becoming more data-driven.</p>



<p>New technology continues to be mixed with traditional methods and offers an <strong>unprecedented level of customisation</strong>. This can advance the bottom line and improve the overall customer experience.</p>



<p>The ultimate aim of integrating AI into hospitality roles is to create a system which runs smoothly while allowing employees to focus on personalising services. </p>



<p>When interacting with customers becomes easy and efficient, brands will be able to <strong>build stronger customer relationships</strong> and loyalty leading to greater business growth opportunities.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


post

4 Ways To Optimise Your Hospitality Business With AI


<p><strong><a href="https://learn.g2.com/customer-reviews-statistics" target="_blank" rel="noreferrer noopener">73% of customers</a> place more value on the written review, rather than the star rating.</strong></p>



<p>The number speaks for itself. Reviews are not only about the star rating anymore. High-star reviews certainly help you attract customers to your venues. Though the real value is found in the words rather than the score.&nbsp;Reviews sentiments are a powerful tool all businesses should make use of.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-the-power-of-written-reviews"><strong>The Power of Written Reviews</strong></h4>



<p>For some customers, it won’t take much to draw out a 5-star review. Others rarely rate any business with 100% despite being completely satisfied. <strong>Written reviews on the other hand tell a story</strong> on which potential new customers will base their opinion on.&nbsp;</p>



<p>Potential customers will pay attention to all sorts of details that give them a hint of what to expect when going to your venue. For example, any common problems or complaints that came up and if they&#8217;ve been handled.&nbsp;</p>



<p>Written reviews not only provide insights for your customers but more so, they <strong>allow businesses to capture the emotions behind the rating</strong> and can help you to find out what&#8217;s really going on.</p>



<h4 class="wp-block-heading"><strong>Sentiment Analysis</strong></h4>



<p>How do you extract real value from your reviews then? A sentiment analysis will give you those insights. This technique is used to determine whether words in a text are positive, negative or neutral and are grouped respectively. It’s a great tool that helps you <strong>monitor your reviews and points you to potential (common) issues you should address.</strong></p>



<p>But before you fire up a spreadsheet, ready to get started and manually sift through your reviews, there is a better way! Let a <strong>review sentiment software</strong> do the heavy lifting for you and make the process much more efficient.</p>



<h4 class="wp-block-heading"><strong>Automated Reviews Sentiment Analysis</strong></h4>



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/08/Social-Media-Posts-2-14.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOC9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xNC0xMDI0eDU3OS5wbmc=" alt="" class="wp-image-20300" width="437" height="246"/></a></figure>



<hr class="wp-block-separator"/>



<p>The above example showcases how sentiments are <strong>automatically captured from the written reviews and tagged</strong> in a summary dashboard.</p>



<p>What’s more, common themes are tracked and counted together. So that you can quickly determine which matters urgently need your attention.&nbsp;</p>



<p>The system can also flag negative reviews for you, le easily see which reviews you still need to reply to.</p>



<h4 class="wp-block-heading"><strong>Best Practice Advice &#8211; Irony &amp; Sarcasm</strong></h4>



<p>Bear in mind that some words, even though they are positive words, might not be meant like that in a certain context.&nbsp;</p>



<p><em>“We had to wait for 15 min to get to our table. Great start into the evening.”</em></p>



<p>This is clearly not a positive review. Though “great start” might imply so, which can result in a positive flag. The good news, technology has evolved a lot recently and systems constantly keep learning and improving.&nbsp;</p>



<p>If you’ve got any questions about reviews, sentiment analysis or emailing customers then <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with one of our team. We’re here to help on all things digital.</p>


How to Get Maximum Value From Customer Reviews Sentiments


<p>The opening of Jamie Oliver’s new&nbsp;<a href="https://www.hot-dinners.com/2022101211817/Gastroblog/Latest-news/pasta-dreams-jamie-oliver-soho-pop-up-delivery-restaurant" target="_blank" rel="noreferrer noopener"><strong>delivery-first pasta</strong>&nbsp;</a>brand has been hitting the news for the last couple of days.&nbsp;</p>



<p>For many of us, ordering a takeaway or delivery has become a regular thing. In fact,&nbsp;<a href="https://www.hrc.co.uk/news/ordering-part-brits-weekly-mealtime-routine" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">22 million Brits do so at least once a week</mark></strong></a>&nbsp;with&nbsp;<a href="https://www.thecaterer.com/news/consumer-spending-slows-barclaycard-september-2022-evenings-in-spending-more-takeaways" target="_blank" rel="noreferrer noopener"><strong>customer <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">spending increasing</mark></strong></a>&nbsp;by 10.1% since March.&nbsp;</p>



<p>This recent consumer trend presents a big opportunity. By&nbsp;<strong>diversifying your revenue streams</strong>&nbsp;you can better protect your food and drink business from market fluctuations.</p>



<p>It&#8217;s time to bring back your delivery offers and meal kits to drive some extra revenue this winter.</p>



<h5 class="wp-block-heading"><strong>10 Tips To Increase Your Delivery Orders</strong></h5>



<ol class="wp-block-list"><li>Opt for direct ordering rather than 3rd party &#8211; 62% of customers want to order direct and via an app<br></li><li>Ensure a smooth ordering process and online experience<br></li><li>Send offers to customers who have ordered only once to encourage more frequent orders<br></li><li>Use the data insights to create personalised offers, i.e. favourite menu item<br></li><li>Tie it to your loyalty program &#8211; 70% prefer a ‘ free delivery’ as a reward<br></li><li>Have an accurate menu description with enticing imagery<br></li><li>69% of customers rate reviews as a deciding factor for their next order &#8211; actively ask customers for reviews, reply the good and bad ones, and keep an eye on your scores<br></li><li>Use customer feedback to continuously improve your processes, packaging, etc.<br></li><li>Make use of upsell options, i.e. drink package, dessert<br></li><li>Spread the word &#8211; pinned social media post (and link in your bio), website banner, email</li></ol>



<h5 class="wp-block-heading" id="h-how-to-re-create-a-restaurant-at-home-experience"><strong>How To Re-Create A Restaurant At-Home Experience</strong></h5>



<p>Customers might cut back on expensive meals over the next couple of months, but they still want to&nbsp;<strong>treat themselves</strong>. Delivery and meal kits hence fit in as an ideal &#8211; and cheaper &#8211; alternative.</p>



<p>It’s up to you to make the&nbsp;<a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">at-home experience</mark></strong></a>&nbsp;as special as your in-venue one. So, your venue becomes their preferred choice for ordering and you can later&nbsp;<strong>turn them into walk-ins</strong>.</p>



<p>Here’re some ideas to pimp up your orders:</p>



<ul class="wp-block-list"><li>Come up with seasonal meal kits, i.e. autumn, festive-themed (this also creates a sense of urgency to order and avoid missing the specials!)<br></li><li>Consider different mid-week and weekend offers, i.e. offer weekend drink packages<br></li><li>Offer a premium version with high-end ingredients/specials<br></li><li>Include add-ons, i.e. decoration, curated playlist, printed or digital tasting menus and notes<br></li><li>Offer a limited special featuring your bestseller and signature dishes<br></li><li>Include a personal note in your orders<br></li><li>Sneak in a little surprise in your boxes, i.e. Halloween treats, Christmas chocolate</li></ul>



<p>Further reading &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">How to set up a successful meal-kit e-commerce page</mark>.</strong></a></p>



<p>Need a hand with promoting your delivery offerings via email and SMS? <a href="mailto:support@stampede.ai?subject=" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> with our team who are happy to help.</p>


Secure Revenue This Winter With Delivery Orders


<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>How much time do you spend on your social channels planning and posting content each week that you’d rather spend somewhere else? <strong>Saving time</strong> is just one reason why you should <strong>start using a social media management tool</strong>. You might not always be able to post when your followers are most active or sometimes time just gets away from you, that’s when scheduling comes in handy.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Social media management tools allow you to&nbsp;<strong>bulk schedule posts across all your platforms</strong>, which helps you to stay present on your customer’s feeds.</p>



<h4 class="wp-block-heading"><strong>How to choose the right social media scheduling tool for your business</strong></h4>



<p>In general, social media management platforms come in a wide variety, from basic planning and scheduling to full social strategy management. Whilst you might not necessarily look for the latter, there are&nbsp;<strong>some elements all tools should have included</strong>:</p>



<ul class="wp-block-list">
<li>Easy-to-use interface</li>



<li>Integrations with all major platforms (Facebook, Twitter, etc.)</li>



<li>Optimal posting time suggestions</li>



<li>Basic performance analytics with social engagement &amp; monitoring</li>
</ul>



<p><strong>Nice to have features</strong>, in addition, would include:</p>



<ul class="wp-block-list">
<li>Social listening for trending topics</li>



<li>Competitor monitoring</li>



<li>Story publishing options</li>
</ul>



<h4 class="wp-block-heading"><strong>Social media scheduling tools examples</strong></h4>



<p>We’ve compared 4 of the most popular platforms to see how they stack up against each other:</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/06/Social-Media-Posts-2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xMDI0eDU3OS5wbmc=" alt="Social media scheduling tools compared" class="wp-image-21872" width="983" height="555"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Depending on your main goal and focus for your social media planning, one of those social media scheduling tools might be more suitable than the other. So here’s a more detailed comparison.</p>



<h4 class="wp-block-heading"><strong>Circleboom Publish &#8211; the all-in-one solution</strong></h4>



<p><strong><a href="http://circleboom.com/social-media-scheduler"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Circleboom Publish</mark></a> </strong>offers you the tools you need to create, design, automate and schedule your posts across all main platforms. It&#8217;s great for <strong>managing various accounts from one dashboard</strong>.</p>



<p>You can <strong>simply design your posts</strong> using templates, images, gifs and other visual elements through their built-in extensions: Canva, Unsplash and Giphy.</p>



<p>In addition, the Circleboom <strong>smart queue scheduling</strong> allows you to set time intervals to auto-publish your content continuously.</p>



<h4 class="wp-block-heading"><strong>Later &#8211; the visual, Instagram-focused solution</strong></h4>



<p><strong><a href="https://later.com/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Later</mark></a></strong>&nbsp;is very intuitive to use as it allows for&nbsp;<strong>visual planning and scheduling</strong>. You can easily drag and drop your images on the calendar to schedule them and store them for reposting in your own library.</p>



<p>One thing to keep in mind, all posts have to include an image, so Later is great if your&nbsp;<strong>main focus is on Instagram</strong>. Their paid plan also offers hashtag suggestions, first comment option and story posting.</p>



<p>Besides, their&nbsp;<strong>LinkIn.bio feature</strong>&nbsp;allows you to direct traffic from your account to your website.</p>



<h4 class="wp-block-heading"><strong>Buffer Publish &#8211; the small business solution</strong></h4>



<p><strong><a href="https://buffer.com/publish" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Buffer Publish</mark></a></strong>&nbsp;is a great tool for smaller businesses as it’s very&nbsp;<strong>straightforward to use across all platforms</strong>. You can create custom schedules for each platform and profile or use the preset publication times. You can also easily&nbsp;<strong>manage all channels together</strong>&nbsp;in the calendar view.</p>



<p>However, if you’re interested in analytics and social monitoring, you need to buy add-ons.</p>



<h4 class="wp-block-heading" id="h-hootsuite-the-analytical-solution"><strong>Hootsuite &#8211; the analytical solution</strong></h4>



<p><strong><a href="https://www.hootsuite.com/en-gb/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Hootsuite</mark></a></strong>&nbsp;can be described as the&nbsp;<strong>all-in-one tool for scheduling, monitoring and analytics</strong>. It is quite a complex platform with a big focus on the analytical part to allow for a better overall social media management.</p>



<p>Their&nbsp;<strong>overview dashboard helps to monitor all channels</strong>&nbsp;and allows for direct interaction (reply, like, comment) with the audience from there. You can also build custom reports for each channel.&nbsp;</p>



<p>Hootsuite offers a wide range of team management and collaboration options and integrates with over 150 apps. This is why it&#8217;s mostly used by bigger businesses.&nbsp;</p>



<p>If your social channels are already running on autopilot, this gives you time to explore other, more profitable marketing channels like email and SMS. Check out<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">&nbsp;</mark><strong><a href="https://stampede.ai/blog/better-marketing-for-all/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">our recently updated Marketing tools</mark></a></strong>&nbsp;to find out what more you can do.</p>


Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

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<p><a href="http://www.restauranttechlive.co.uk">Restaurant Tech Live 2017</a> is one of the largest gatherings of restaurant and hospitality businesses owners and runners in the UK &#8211; and Stampede will be there!</p>
<p></p>
<p><img decoding="async" class="alignright size-medium wp-image-5551" style="width: 360px;" title="Stampede RTL17" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/rest_tech_0-360x90.png" alt="Stampede RTL17" width="360" data-constrained="true" /></p>
<p>Our team, including Eduardo Hotta (Head of Marketing), Grant Laing (Commercial Partnerships), James Tod (Head of Customer Success) and Patrick Clover (CEO and Founder), will be <a href="http://www.restauranttechlive.co.uk/exhibitors/blackbx/">manning stand 4129 at the ExCEL</a> in London during the 26th and 27th of September.</p>
<h3>RESTAURANT TECH LIVE 2017 SEMINARS WITH Stampede</h3>
<p>And if that wasn&#8217;t enough, Patrick Clover, founder and CEO of Stampede will be taking part in a panel session on Tuesday the 26th at 14:00 in Seminar 10, <a class="" href="http://www.restauranttechlive.co.uk/speakers/patrick-clover--1/">Customer Experience: Creating an Experience to Remember</a>. Apparently the powers that be at Restaurant Tech 2017 needed to hear even more from Stampede. So they ALSO invited James Tod, Head of Customer Success to host his own speaker session, <a href="http://www.restauranttechlive.co.uk/speakers/james-tod/">The Importance of Mobile Marketing</a>, on Tuesday the 28th at 14:00 in Seminar 7.</p>
<p>Why is Restaurant Tech Live 2017 so gung-ho about Stampede? We think it&#8217;s because our cloud-based software removes the hassle and expense of setting up and managing a <a class="" href="https://www.stampede.ai/wifi-in-action#hospitality">WiFi network for restaurants, cafes and pubs</a> of all sizes. Businesses benefit by gaining <a href="https://www.stampede.ai/how-it-works#insight">valuable customer insights</a>, while offering a <a href="https://www.stampede.ai/how-it-works#security">branded, seamless and secure</a> online experience to their WiFi users.</p>
<p>But that&#8217;s just our guess. If you&#8217;re not using Stampede yet &#8211; why not see for yourself by <a href="https://www.stampede.ai/get-started">starting a FREE trial today</a>?</p>
<p>Going to Restaurant Tech Live 2017? Stop by one of our speaker sessions or drop by at <strong>booth 4129</strong> and see us in person.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: center;">
<p style="text-align: center;">

Join Stampede at Restaurant Tech Live 2017!

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<p><strong>The Return of Travel &#8211; Cutting Through the Noise</strong> [Hotel Insights 2021 Report]</p>



<hr class="wp-block-separator"/>



<p>What are the key trends for hoteliers that have an impact on a successful recovery?</p>



<p>This is the main question of the newly released hotel industry report from our <strong><a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNo</a></strong> Partner <strong><a href="https://www.eighty-days.com/" target="_blank" rel="noreferrer noopener">80 DAYS</a></strong> and their sister company <strong><a href="https://www.hotelbenchmarking.com/" target="_blank" rel="noreferrer noopener">Hotel Benchmark.&nbsp;</a></strong></p>



<p>80 DAYS has analysed data from more than 500 hotels and additional travel data from Google to work out the key trends influencing the recovery of travel in 2021.</p>



<p>Here’s a summary of the key takeaways to help hotel operators to grow their hotel and be best prepared for the months ahead.</p>



<h4 class="wp-block-heading" id="h-travel-market"><strong>Travel Market</strong></h4>



<p>As expected, the trend for this year will go towards <strong>domestic travels and staycationing.</strong> Only 12 % plan to travel internationally within the next 9 months (if they can).</p>



<p>For hospitality businesses, this means a clear focus on local marketing and advertising.</p>



<h4 class="wp-block-heading" id="h-booking-trends"><strong>Booking Trends</strong></h4>



<p><strong>Organic search</strong> will remain the most popular booking channel. Over a third accounts for website traffic. Within this, <strong>mobile remains the primary source</strong> for website traffic (65 %) with mobile booking transactions rising by 27 %.&nbsp;</p>



<p>Therefore a well-optimised hotel website (for mobile and desktop) and SEO strategy are critical to maximise bookings.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-medium"><a href="https://stampede.ai/wp-content/uploads/2021/04/Screenshot-2021-04-14-at-12.40.44.png"><img decoding="async" src="https://image.stampede.ai/fill/300/171/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9TY3JlZW5zaG90LTIwMjEtMDQtMTQtYXQtMTIuNDAuNDQtMzAweDE3MS5wbmc=" alt="Booking Channels by %" class="wp-image-19888"/></a></figure></div>



<p>The majority of the bookings still come through 3rd parties, although <strong>direct bookings have increased by 17% </strong>during the pandemic.</p>



<p>Due to market uncertainty, people prefer to book direct to benefit from more flexible booking conditions.</p>



<div class="wp-block-image"><figure class="aligncenter size-medium"><a href="https://stampede.ai/wp-content/uploads/2021/04/Screenshot-2021-04-14-at-12.36.38.png"><img decoding="async" src="https://image.stampede.ai/fill/300/192/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9TY3JlZW5zaG90LTIwMjEtMDQtMTQtYXQtMTIuMzYuMzgtMzAweDE5Mi5wbmc=" alt="Direct Bookings Trend" class="wp-image-19887"/></a></figure></div>



<h4 class="wp-block-heading" id="h-key-action-points-for-hotels"><strong>Key Action Points for Hotels:</strong></h4>



<ol class="wp-block-list"><li>Implement an <strong>agile strategy</strong> with multi-scenario planning</li><li>Communicate <strong>safety measures</strong> in place&nbsp;<br>(96% have rated cleanliness &amp; hygiene as vital/important)</li><li>Adopt <strong>messaging &amp; imagery</strong> &#8211; make it relevant to the current situation (avoid showcasing crowds, big events etc.)</li><li>Clear <strong>brand positioning</strong> &#8211; adapt to changing customer needs and expectations</li><li><strong>Targeting</strong> &#8211; individual messaging for each customer segment</li><li>Support <strong>direct bookings</strong> &#8211; highlight the benefits</li><li><strong>Keep engaging </strong>with customers through various channels</li></ol>



<p>There are many more interesting stats and findings in the report.</p>



<p><a href="https://assets.stampede.ai/magnets/80-days-cutting-through-the-noise-the-return-of-travel.pdf"><span style="text-decoration: underline;">Get the full Hotel Insights 2021 report</span> and start growing your hotel for a successful recovery. </a></p>


Grow Your Hotel Revenue Faster With These 7 Key Actions

<p>The tinsel is down, the streets are filled with discarded Christmas trees and you&#8217;ve finally pieced together what happened on New Year&#8217;s Eve. That can only mean one thing: 2018 is here and there&#8217;s not a damn thing you can do about it.</p>
<p></p>
<p>But that&#8217;s ok, since we here at Stampede are always looking to the future. The past is past and onward and upward.  That&#8217;s why we wanted to take this opportunity to showcase some of the trends and events we see happening with WiFi in 2018.</p>
<h3>Still Champion &#8211; 802.11ac</h3>
<p>Approved in 2012 and introduced to consumers the next year, 802.11ac is the current wireless standard used throughout the world. For now. Nipping at 802.11ac&#8217;s heels is the next breed of wireless standards &#8211; 802.11ax. The killer feature behind this latest standard is something called <strong>OFDMA</strong>, short for Orthogonal Frequency-Division Multiple Access. This this technology allows one access point to to host multiple devices on the same WiFi channel, which will greatly boost the capacity of routers and access points for heavy usage areas like stadiums and public spaces.</p>
<p>But that doesn&#8217;t mean you&#8217;ve got to trash your current network setup and start shopping. The 802.11ax standard hasn&#8217;t been approved by the IEEE yet, so it might not be until 2019 that we see the next generation of WiFi.</p>
<h3>Intent Based Networking</h3>
<p><strong>IBN</strong> started popping up on the radar in 2017 and will start to get mainstream in 2018. IBN utilizes Machine Learning to make networks smarter and faster. Think of IBN as the first step towards Skynet from the Terminator movies. IBN probably won&#8217;t make much difference to you if you&#8217;re simply offering WiFi to customers in your local coffee shop, but if you&#8217;re managing WiFi as part of a larger network topology, you could see IBN making your networks in 2018 more hassle free.</p>
<h3>5G Makes an Appearance</h3>
<p>5G, the cellular connectivity standard that follows (naturally) 4G is finally going to get a rollout in 2018. Expect 5G to hold center stage at the <a href="https://www.ces.tech" target="_blank" rel="noopener noreferrer">Consumer Electronic Show</a> that begins in January. In the United States, both Verizon and AT&amp;T are <a href="http://www.zdnet.com/article/5g-takes-center-stage-at-ces-2018-with-actual-deployments-later/" target="_blank" rel="noopener noreferrer">planning rollouts for selected markets in 2018</a>. However, there is still some confusion surrounding 5G &#8211; including exactly WHAT consitutes 5G. There&#8217;s concern that unscrupulous providers might just take a gussied up 4G signal and rebrand it as 5G. Still, don&#8217;t expect WiFi to be consigned to the dust bin quite yet. There are sill 8 times as many devices connected to WiFi networks than there are to mobile networks.</p>
<h3>Growth of Free WiFi</h3>
<p>It&#8217;s becoming more and more common to see cities launching free WiFi initiatives and this isn&#8217;t going to be stopping any time in 2018. If fact, it&#8217;s predicted that by 2020 the <a href="https://www.vpnmentor.com/blog/free-wifi-hotspots-research/" target="_blank" rel="noopener noreferrer">number of public WiFi hotspots will grow to 549 million</a> &#8211; that&#8217;s a sevenfold increase from the 2015 figure of 64 million. It&#8217;s predicted that there&#8217;s going to be so much free WiFi, in fact, that mobile providers are already starting to grow concerned.</p>
<h3>WiFi As a Service</h3>
<p><span style="background-color: transparent;">You&#8217;ve seen it with software packages like Office365 and Adobe Creative Suite, streaming services like Netflix and Hulu, and now even movies theaters are offering a monthly subscription model for all you can watch flicks. So why not the same thing with WiFi? Introducing <strong>WiFi-as-a-Service</strong>, the latest entry into the monthly recurring revenue model marketplace. WiFi as a service makes a lot of sense to businesses, who would rather, you know, be running their businesses instead of wrestling with persnickity WiFi controllers and updating passwords. The other advantage to this model is that firmware and other upgrades can be done automatically through the cloud. Which can come in handy the next time there&#8217;s an issue <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">like the recent WPA2 breach</a>. </span></p>
<h3>What Else Will 2018 Hold?</h3>
<p>It&#8217;s hard to say exactly what&#8217;s around the next bend. But that makes high tech kind of exciting, isn&#8217;t it? In any case, if you&#8217;re ready to step into the future by offering safe and secure WiFi for your business, why not give Stampede a try?</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

WiFi as a Service and other Trends for 2018

<p><span style="font-weight: 400;">It’s time to break out the Doritos and enable cookies, cause today is the day we celebrate the first thing you ask for when you go to a new friends house or when you arrive to a new hotel or a restaurant &#8211;  Yes, you guessed right, today is World WiFi Day!</span></p>
<p><span style="font-weight: 400;">Thank you WiFi, for connecting people, creating communities and giving us access to a wealth of information, more than any library could contain. Most of it is cat videos, but we still appreciate the resource.</span></p>
<h2><span style="font-weight: 400;">Do we need WiFi?</span></h2>
<p><span style="font-weight: 400;">But did you know that there are still more than 4 billion people throughout the world that don’t have internet access? &#8211; That’s 4 billion people that don’t have immediate access to any important information like weather reports, world news, emergency services and even the things that aren’t that important. Like an answer to the question ‘can a bee sting another bee?’ &#8211; Yes &#8211;  or ‘How many people speak Klingon worldwide?’ &#8211; est. 300,000.</span></p>
<h2><span style="font-weight: 400;">But what&#8217;s the purpose of World WiFi day?</span></h2>
<p><span style="font-weight: 400;">World Wi-Fi Day is taking place today, on the 20th of June, and it aims to recognise the importance WiFi has on the modern world, and to “</span><a href="http://worldwifiday.com/about-us/what-is-world-wi-fi-day/"><span style="font-weight: 400;">help bridge the digital divide</span></a><span style="font-weight: 400;">”. WiFi is playing a very significant role in cities and communities around the world, trying to ‘connect the unconnected’  through innovative projects and diverse initiatives.</span></p>
<p><span style="font-weight: 400;">We know how important WiFi is to us, but it plays an even more crucial role in developing countries: Providing internet access means providing people with opportunities to upskill themselves, as well as improve social mobility and increase economic growth.</span></p>
<h2><span style="font-weight: 400;">Start offering Guest WiFi in your business</span></h2>
<p><span style="font-weight: 400;">So &#8211; Why not offer your customers or guests free WiFi?  Keep your customers connected with Stampede</span> <span style="font-weight: 400;">and take your business to next level in  just a few minutes.</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>


<p>According to Hubspot,&nbsp;<strong><a rel="noreferrer noopener" href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank">loyal customers spend 67% more than new customers</a></strong>. Loyalty programs, therefore, can contribute a good amount of&nbsp;<strong>additional revenue to your bottom line</strong>. But there are a wide array of different loyalty programs on the market. So how do you find the one that works best for your business and your customers?</p>



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<h4 class="wp-block-heading" id="h-4-loyalty-programs-explained"><strong>4 Loyalty Programs Explained</strong></h4>



<p>To help you find the right one, we’ve broken down the main differences of 4 common loyalty programs that are used in the hospitality industry.</p>



<h4 class="wp-block-heading"><strong>1. Point-Based Loyalty Program</strong></h4>



<p>The point-based loyalty program is the most widely used one. It is often described as being “<strong>easy to earn and easy to redeem</strong>”. It’s pretty straightforward and aims to encourage frequent and short-term purchases. Points are earned per £ spent and translate into rewards or freebies.</p>



<p>Two successful industry examples using point-based loyalty can be found in&nbsp;<a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank"><strong>Dunkin’ Donuts</strong></a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.pizzahut.co.uk/hut-rewards/" target="_blank"><strong>Pizza Hut</strong></a>.</p>



<h4 class="wp-block-heading"><strong>2. Tier-Based Loyalty Program</strong></h4>



<p>Tier-based loyalty programs give their&nbsp;<strong>members ranks</strong>&nbsp;(e.g. silver, gold, elite) based on their spend and are often used by higher-priced businesses, such as airlines or hotel chains.</p>



<p>Usually, small rewards are given as base offerings which increase in value for higher tiers. What makes this type of loyalty program so attractive is the fact that&nbsp;<strong>customers are committed to spend more in order to move up the tiers</strong>&nbsp;to unlock even more benefits. However, tier-based programs are more long-term oriented and customers don’t usually get an immediate benefit.</p>



<p>Hotel chains such as&nbsp;<strong><a rel="noreferrer noopener" href="https://www.marriott.com/loyalty.mi" target="_blank">Marriott</a></strong>&nbsp;or the US restaurant chain&nbsp;<a rel="noreferrer noopener" href="https://www.chick-fil-a.com/one" target="_blank"><strong>Chick-fil-A</strong></a> are examples for tier-based systems.</p>



<h4 class="wp-block-heading"><meta charset="utf-8"><strong>3. Paid Loyalty Program</strong></h4>



<p>Paid programs or VIP membership programs aim to create an <strong>element of exclusivity</strong> for their members. Members usually pay a monthly or annual fee to be able to access all kinds of free perks.</p>



<p>This program is probably best known from the retail industry, e.g. Amazon Prime. Arguably Brewdog’s ‘<a href="https://support.brewdog.com/support/solutions/articles/11000036773-what-benefits-do-i-get-as-an-equity-punk-">Equity for Punks</a>’ program comes under this umbrella too. It offers shares in the company as well as discounts in bars and online. Plus some other perks such as an invite to the “Annual General Mayhem (AGM)” &#8211; the reality of this was essentially a one-day beer and music festival.</p>



<h4 class="wp-block-heading"><strong>4. Stamp or Punch Loyalty Card</strong></h4>



<p>Our last loyalty program, the stamp card is probably one of the&nbsp;<strong>most simple, yet highly effective</strong>&nbsp;ones. Customers earn a stamp for every purchase which they can exchange for rewards once they have a certain number of stamps.</p>



<p>In general, stamp cards are great for&nbsp;<strong>any type and size of business</strong>. It’s a simple method of encouraging customers to come back by promising something for free in return for their loyalty, at&nbsp;<strong>a small cost to the business.</strong>&nbsp;Also, compared to other programs, stamp cards have a visual appeal. Customers can see how many stamps they have left.</p>



<p>Stamp cards are often a typical loyalty program for coffee shops, but big chains, such as&nbsp;<strong><a rel="noreferrer noopener" href="https://www.mcdonalds.com/gb/en-gb/deals/mccafe-loyalty-card.html" target="_blank">McCafé</a></strong>&nbsp;also use it.</p>



<p>To get the most out of this type of loyalty program, businesses should opt for a&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital version</a></strong>. A digital stamp card is not only more convenient for customers (no more missed stamps or losing cards), but also allows venues to collect valuable customer data. This data can be used for personalised marketing outreach.&nbsp;</p>



<p>Watch out for <strong><a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii/">Part II of this blog article</a></strong>, all about how you can turn your loyalty program into a success, including some inspiring customer examples.</p>


Making Sense of Loyalty Programs [Part I]


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<h3 class="wp-block-heading">Over 250,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<h3 class="wp-block-heading">£18,000 ROI per Marketing Email</h3>



<p>A time-saving and intelligent marketing tool.</p>
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<h3 class="wp-block-heading">95% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<h3 class="wp-block-heading">£125,000 SMS Marketing ROI</h3>



<p>Bringing more customers back more often.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Recently ranked&nbsp;<strong>46th in the Sunday Times 100 Fastest Private Growing Companie</strong>s, Lane7 are dominating their area of the hospitality industry. They currently operate 16 entertainment bars and venues across the UK with a continuous to open in the near future.&nbsp;</p>



<p>From bowling to table tennis, arcade games, beer pong, darts and classic American pool tables their bars make for seriously memorable nights out. There are also plans to expand on the existing concept with new activities such as mini-golf.</p>



<p>During the first lockdown, the team at Lane7 used the downtime to upgrade their systems and processes to help accelerate their future growth.</p>
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<h2 class="wp-block-heading">Growing With Stampede</h2>



<p>Lane7 venues utilise Stampede’s <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> and captive portal to grow their contact database. By delivering a <strong>94.8% opt-in rate</strong>, their database has grown by several thousand swiftly and safely even with limitations on opening during 2020.</p>



<p>Before using Stampede their online booking system was the main source of collecting customer contact details. Most bookings at Lane7 are for multiple guests, but they were only able to take the bookers’ contacts details.</p>



<p>Now they can gather the details and contact nearly all customers thanks to Stampede’s guest WiFi solution.&nbsp;</p>



<p>With a larger contact database, Lane7 can gather more customer feedback, as well as launch bigger marketing campaigns to generate repeat bookings via email and SMS. Their first SMS campaign sent through Stampede saw a <strong>17% return-to-venue rate.</strong></p>



<p>Additional feedback contributes to their growth by enhancing their online reputation and organic conversions as a result. As word-of-mouth spreads digitally, they generate additional demand and bookings. More feedback helps them spot areas to improve quickly.</p>



<p>A final bonus of having a larger contact database is ensuring they get the maximum value from their reviews system, Feed-It-Back.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p></blockquote></figure>



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<p>&#8220;The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!&#8221;</p>
<cite><strong><strong>Emma Luke-Ward</strong>&nbsp;–</strong> Digital Marketing Manager, Lane7 Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-why-stampede">Why Stampede</h2>



<p>“On top of the extra data capture, the ease of use also drew us to Stampede,” says Emma, Head of Sales and Marketing. “The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!”</p>



<p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p>



<p>“We’re also looking forward to the future prospects of working with Stampede. It’s a product that will continue to improve with new features and we are really excited to have technology like that in place at Lane7”</p>



<p>Implementing a high-performance set of technologies has enabled Lane7 to grow quickly, with data-driven insight and marketing &#8211; regardless of the complications 2020 brought to hospitality.&nbsp;</p>



<p>They can reliably look at expanding their number of venues, knowing the technology in place will ensure success at every new site.</p>



<p>We’re looking forward to being part of Lane7’s journey and wish them all the best with their new openings.</p>
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Lane7 Group


<p>Imagine you’ve recently opened a newly-minted restaurant that you’ve dubbed the Gingerman Eatery. Since it just launched, awareness among your desired customer base is nearly non-existent, yet, you’re confident you can deliver a uniquely-gratifying, share-worthy experience that customers will rave about to their network of personal connections.&nbsp;</p>



<p>A group of friends have just walked into your establishment and like any smart restaurant owner, you’ve recently implemented a WiFi marketing solution in-store. After wrapping up the work week, this group is looking to unwind over dinner and drinks, like most young professionals. While waiting for their orders to arrive, they pull out their phones to nab some free internet. </p>



<p>Upon connecting to the guest WiFi network, they immediately encounter a branded landing page that prompts them to take two required actions to successfully complete the WiFi authentication process: one, they must choose whether to receive communications from you and two, they must <a href="https://stampede.ai/blog/facebook-data-security-and-hospitality-wifi/"><span style="text-decoration: underline;">login via Facebook</span></a>. You now have five new customers added to your customer database who have provided their contact preferences for future communications from you. What’s more, by using social WiFi, each customer ‘checks-in’ at your venue, sharing their whereabouts to their respective Facebook communities. Now hundreds of like-minded followers are aware of your restaurant’s existence and the customers who have shared their location have provided an unspoken recommendation of your brand.&nbsp;</p>



<h4 class="wp-block-heading"><strong>The Gingerman Eatery 2, Restaurant sans WiFi Marketing 0.</strong></h4>



<p>Their experience with the branded landing page doesn’t end there. You leverage this prime real estate to communicate current promotions <em>(e.g. happy hour cocktails, buck-a-chuck oysters, ½ off sangria pitchers, foods on special, etc..)</em> which prove powerful; the limited-time nature of the promotions encourages customers to spend more time and money. Your WiFi efforts have increased average order amount per guest by nearly +30%, ultimately increasing sales.</p>



<h4 class="wp-block-heading"><strong>The Gingerman Eatery 3, Restaurant sans WiFi Marketing 0.</strong></h4>



<p>The bills have been paid and your customers have left. But you haven’t seen <em>(or heard)</em> the last of them! Since the opt-in process, you’ve gained the necessary permissions to send automated SMS messages and emails to first-time customers in order to convert them into returning customers.<em> “Hey! We’ve missed you since your last visit. Come by this week and we’ll give you 10% off your entire order”</em>, the text reads. Incentivised by the compelling offer, your customers happily oblige, returning for a repeat experience. Congratulations &#8211; your automated messages have cultivated a relationship with your customers and planted the seeds of loyalty.&nbsp;</p>



<h4 class="wp-block-heading"><strong>The Gingerman Eatery 4, Restaurant sans WiFi Marketing 0.</strong></h4>



<p>Back at your office, you log into your analytics dashboard. Laid out before you is a treasure trove of data and actionable insights about your customers that feed into location based campaigns &#8211; automated, real-time, tailored engagement with consumers based on their behaviour. You decide to implement a proximity-triggered campaign for returning customers. After logging back into the WiFi, returning customers will be shown WiFi Stories <em>(proprietary to the Stampede<strong></strong> platform)</em> &#8211; recent news, limited-time offers and upcoming events &#8211; that are delivered to the customer in an approach similar to Facebook or Instagram stories. Not only has maximum impressions been achieved, but sales have increased by the sense of urgency encapsulated in the <a href="https://stampede.ai/blog/introducing-stories/"><span style="text-decoration: underline;">WiFi Stories</span></a>. &nbsp;</p>



<h4 class="wp-block-heading"><strong>The Gingerman Eatery 5, Restaurant sans WiFi Marketing 0.</strong></h4>



<p>This is WiFi marketing in action.&nbsp;</p>



<h4 class="wp-block-heading"><strong>How does WiFi Marketing help grow Retail &amp; Hospitality businesses?</strong></h4>



<p>As we vividly illustrated in the example above, WiFi marketing is about bridging the physical and digital divide of your business, enabling a richer, data-driven in-store customer experience. &nbsp; Whether it’s a coffee shop, bar, pub, fast food joint, retail store or even a recently debuted hotel, businesses can grow through a robust customer engagement platform synonymous with WiFi Marketing.&nbsp;</p>



<p>Here are three powerful ways WiFi Marketing can help grow businesses, especially those in the retail and hospitality industries:</p>



<p><strong>1. It gives you a clearer picture of how customers interact with your business &#8211; so you can communicate with them better.&nbsp;</strong></p>



<p>While your WiFi Marketing platform is churning out automated campaigns, it’s also working to passively <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">gather customer data</span></a>. This data is comprised of behavioural data and demographic data. Behavioural data tracks how customers behave in store and include metrics like dwell time <em>(how long they stay in-store),</em> identification of new versus returning visitors, return frequency and more. What’s more, business owners have the ability to marry that behavioural data together with demographic data that’s living and breathing on social media. By signing into social WiFi, business owners can identify the age, gender breakdown and interests of opted-in visitors. All of this data is converted into customer insights that help inform future automated campaigns and overall marketing strategy.&nbsp; The analytics doesn’t stop there. With our Stampede<strong> </strong>platform, you can measure campaign effectiveness and redemption to determine post-campaign ROI.</p>



<p><strong>2. It allows you to interact with your customers &#8211; even when they are miles away from your venue.&nbsp;</strong></p>



<p>As we’ve demonstrated, WiFi Marketing bridges the gap between your customers’ digital and physical profiles by asking they opt-in to receive direct communications from you. Through the vehicles of email marketing, SMS messaging and social media marketing, business owners have a lifetime opportunity to engage with their customers. There’s a litany of levers you can pull within the Stampede<strong></strong> platform: set simple rules to <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/"><span style="text-decoration: underline;">automate the sending of email or SMS messages</span></a>; drive push messages and coupons based on physical movement and/or demographics in real-time; message ‘at-risk’ customers based on days since visit; help create user-generated content by compelling customers to share stories about the venue on their social handles &#8211; all of these activities are part and parcel of an automated real-time, tailored engagement with your customers.&nbsp;</p>



<p><strong>3</strong>. <strong>Finally, it generates top-of-mind awareness, helping to raise the profile of your brand to ultimately</strong> <strong>build brand equity</strong></p>



<p>Don’t forget that WiFi Marketing is not just an automated marketing tool &#8211; it’s also doubles as a brand experience tool as well. The texts, emails, and engagements on social media are all designed to mimic how people interact with their friends and family today. Businesses at the end of the day are brands &#8211; and brands must be choosy about how they communicate with their customers if they want to elevate the brand experience. WiFi Marketing provides brands a golden opportunity that other marketing tactics, both digital and traditional, simply fail to provide &#8211; the art of conversation. By creating a one-on-one dialogue with your customer <em>(versus treating them as passive recipients of hard sell messages), </em>you’ll forge a stronger connection with your customers and consequently, increase positive brand perception that will pay off in the years to come.&nbsp;</p>


WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

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Now Online

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

<p><span style="font-weight: 400;">Back in January of this year, we launched our <a href="https://www.stampede.ai/blog/press/revolutionising-the-way-you-charge-for-guest-wifi">integration with Stripe</a> which allowed our customers that have a <a href="https://www.stampede.ai/blog/press/revolutionising-the-way-you-charge-for-guest-wifi">paid network</a> to get a larger cut of the charge. </span></p>
<p><span style="font-weight: 400;">We also </span><img decoding="async" class="" style="width: 320px; float: right;" title="Stampede Invoice Stripe" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/invoice-white.jpg" alt="Stampede Invoice Stripe" width="320" data-constrained="true" /><span style="background-color: transparent;">started using it for managing our subscriptions &#8211;  which worked great up until we started attracting larger customers who may not necessarily have a company debit or credit card. It quickly became very apparent that we needed another solution, both from within the company and direct </span>feedback from our customers<span style="background-color: transparent;"> themselves.</span></p>
<p><span style="background-color: transparent;"> This is something that we encourage and appreciate, as customer feedback helps both the customer and us to grow. </span></p>
<p></p>
<div class="caption"><a href="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-08-03-at-12_17_41.png"><img decoding="async" class="wp-image-5259" style="margin: 0px 0px 10px 10px; float: right; width: 288px;" title="Stampede  Preview of a Consolidated Invoice" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-08-03-at-12_17_41-800x826.png" alt="Stampede  Preview of a Consolidated Invoice" width="288" data-constrained="true" /></a>Another piece of feedback that was often brought up was Consolidated Invoicing, which is not supported by. Add this to the fact that direct debit not yet being supported in the UK, it became clear that we could not wait any longer.  Enter <a href="https://www.chargebee.com/">ChargeBee</a>.</div>
<p><span style="font-weight: 400;">So the way our Invoicing currently works is something along these lines: </span></p>
<p><span style="font-weight: 400;">n</span><span style="font-weight: 400;"><em> Subscriptions = n Invoices and n Charges. </em></span></p>
<p><span style="font-weight: 400;">This can create financial chaos for both parties, more so when it comes to resellers as they typically will have more than one location. With the new billing, we create one invoice with all their locations and charges listed for that month. Easier and more organised all around. </span></p>
<p><span style="font-weight: 400;">Moving our billing platform to ChargeBee also allows us not to have to worry about the payment gateway. That way, we can still offer Stripe to our customers but also services like <a href="https://gocardless.com/">GoCardless</a> for Direct Debit. We can also have future support for <a href="https://www.chargebee.com/payment-gateways/">any gateway that ChargeBee supports.</a> </span></p>
<p><span style="font-weight: 400;">Although these features are not live yet, they are close and there will be another post to announce the release. So, be sure to subscribe to our social media channels on <a href="https://twitter.com/Stampedewifi/">Twitter,</a> <a href="https://www.facebook.com/blackbxwifi/">Facebook</a> and <a href="https://www.linkedin.com/company-beta/10502754/">LinkedIn</a> to get notifications about new updates as soon as they go out. Also &#8211; be sure to check out our <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w">YouTube</a> channel for all the latest product and HowTo videos (believe us, it&#8217;ll get more exciting in the future.)<br />
</span><span style="font-weight: 400;"><br />
Got an idea for a feature you want to see in Stampede? Feel free to leave us a comment below.<br />
</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
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<p style="text-align: center;">

New Features Preview: Consolidated Invoicing & Payment Via BACS

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To give you a better online experience we use a number of cookies. Our site uses ‘session-based’ cookies, which are stored by your web browser for the duration of your visit to our website, but these cookies expire automatically when you close your browser or sign out.</span></p>
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The easiest way to manage cookies is by using your browser settings. You can also choose how you want to deal with cookies when given the option by a website.</span></p>
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Now Online – Highlands and Islands Airports


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<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
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</div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
</div></div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
</div></div>
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<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png" alt="Mele small I" class="wp-image-22169" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png 1003w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-768x784.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png 1071w" sizes="auto, (max-width: 1003px) 100vw, 1003px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png"><img loading="lazy" decoding="async" width="823" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png" alt="" class="wp-image-22170" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png 823w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-150x187.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png 1115w" sizes="auto, (max-width: 823px) 100vw, 823px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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Mele Group

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]<span style="font-weight: 400;">Send customers to your business branded </span><span style="font-weight: 400;">landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SELL YOUR GIFT CARDS ONLINE</strong></p>
<ul>
<li><span style="font-weight: 400;">Sell gift vouchers and cards online</span></li>
<li><span style="font-weight: 400;">Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></span></li>
<li><span style="font-weight: 400;">Customise your unique web page</span></li>
<li><span style="font-weight: 400;">Get paid straight away</span></li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Send customers to your business branded </span><span style="font-weight: 400;">landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>GIFT CARDS ARE FREE TO USE</strong></p>
<ul>
<li><span style="font-weight: 400;">Sell gift vouchers and cards online</span></li>
<li><span style="font-weight: 400;">Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></span></li>
<li><span style="font-weight: 400;">Customise your unique web page</span></li>
<li><span style="font-weight: 400;">Get paid straight away</span></li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get gift carding for your business.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Gifting

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.</p>
<p>Your customers download the Stampede Loyalty app which keeps all their cards in one place.</p>
<p>There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Increase spend per head and spend per visit</span></li>
<li><span style="font-weight: 400;">Change promotions and offers fast and easily</span></li>
<li><span style="font-weight: 400;">Save time and money with fewer fliers and posters</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]</p>
<h4 style="text-align: left;"><span style="color: #edf2f7;">Pricing starts from £40 per month, per venue. </span></h4>
<p>[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.</p>
<p>Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Requires no staff training</span></li>
<li><span style="font-weight: 400;">Simple and fast to set up</span></li>
<li><span style="font-weight: 400;">Easiest way to bring customers back more often</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.</p>
<p>With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">All cards in one app, and always on hand</span></li>
<li><span style="font-weight: 400;">They never miss a stamp with 3 ways to get them</span></li>
<li><span style="font-weight: 400;">They earn great rewards, set by you</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Loyalty