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The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.



<hr class="wp-block-separator"/>



 SMS marketing has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its higher customer response and engagement rates. In one of our previous blog articles we had a look into <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a>.&nbsp;



Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas">4 Powerful SMS Campaign Ideas</h4>



<h4 class="wp-block-heading" id="h-1-general-promotions">1. General Promotions</h4>



<a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.



Same applies for promoting any upcoming events. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions">2. Personalised &amp; Targeted Promotions</h4>



Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments based on your customers’ behaviour.&nbsp;



Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;



Re-engagement offers and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;



<h4 class="wp-block-heading" id="h-3-competitions">3. Competitions</h4>



“Text-to-win” sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;



Extra tip: If you promote your contest on your socials and your website, you can also collect new customer contact details.



<h4 class="wp-block-heading" id="h-4-feedback">4. Feedback</h4>



SMS messaging is a two-way conversation and comes with <a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a>, which makes this channel ideal for customer feedback requests.



Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. “Text-to-vote” (a for …, b for …) is one common option to use here.&nbsp;



Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right">Bonus &#8211; Get Your Wording Right</h4>



Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



Ready to set up your first SMS marketing campaign? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a> and we will get you set up with your SMS Marketing tool.

post

4 Quick Wins for Your SMS Marketing Campaigns

Try this: head to your social media channels or customer email system. When was the last time you shared information about in-venue safety measures?&nbsp;



 You might find it’s been longer than you think as the focus shifted to EOTHO and other operations. It&#8217;s pretty common for businesses to send out a message once and move on to the next topic.



 If it’s been more than 2 weeks since your last message about safety measures, it’s worth sending a reminder email to customers, and posting something on social media. The more you repeat the message, the more likely it is to be seen.



<a href="https://www.cga.co.uk/2020/09/18/the-covid-effect-ten-big-trends-in-uk-and-us-consumer-behaviour" target="_blank" rel="noreferrer noopener">CGA’s latest Brandtrack data</a> shows that 65% of people have now returned to restaurants, bars and other venues. There’s still a large proportion to come back, not to mention the continuing need to reassure all customers as things change.



Make It Easy



 To save time, don’t be afraid to reuse the content from a previous message or post. Give it a quick proof read and update anything out of date before sending.



 The chances of people calling you out for being repetitive are extremely small on both social media and in email. Especially if it’s got a few small changes, like a new image or subject line.



Make It Better



 There’s more content you could add into that message now too. Using positive reviews regarding the atmosphere or ambience in light of safety measures as part of a reminder will give the message an even greater impact this time.



Whether you&#8217;re looking to send a reminder with some improvements, or send your first email, we&#8217;re here to help. <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to get started.

Repeat The Message

If you are looking for ways to draw in the crowds and make your restaurant more appealing to modern-day customers, then investing in the latest innovative marketing technologies certainly is the way to go. There is always room for businesses in the food and entertainment industry to thrive. It does, however, take a little finesse and some strategic planning to ensure that your own restaurant doesn’t fail but instead, flourishes.&nbsp;



<h4 class="wp-block-heading" id="h-did-you-know">Did you know?</h4>



A statement made by the <a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a> claims that 32% of operators think their restaurants are lagging when it comes to efficient restaurant technologies.



It’s at this point that you might be feeling a little stumped &#8211;



You are quite eager to implement these modern technologies in your own eatery but you are not sure what they are exactly. And that’s where we step in. We have been following the trends, we’ve researched what works, and we know what has been successfully implemented by your competitors.&nbsp;



<h4 class="wp-block-heading" id="h-here-are-5-must-have-restaurant-marketing-technologies-that-work">Here Are 5 Must-Have Restaurant Marketing Technologies That Work:</h4>



<h5 class="wp-block-heading" id="h-1-loyalty-programmes">1. Loyalty Programmes</h5>



Loyalty systems are not a recent concept. The way in which they use new technologies to run, however,&nbsp; is extremely impressive. There’s no more need for punch cards, instead, now loyalty programmes are being automated using software that can even be accessed via a mobile phone.&nbsp;



These loyalty programmes don’t only look attractive to customers and entice them into visiting your restaurant again and again (to redeem their “prize”, of course) but they also offer great marketing insight. For example, you can track your patrons’ habits and this data can be used to influence your future marketing strategies. Knowing how often your customers visit and why is invaluable information.&nbsp;



Using advanced technologies to run your restaurant’s loyalty program will also enhance your customer’s experience when they visit you. And to add, most of the software can even be used to track individuals’ birthdays or anniversaries &#8211; so you can contact them and offer a special treat on their big day (this is a small incentive that can go a long way)!



<h5 class="wp-block-heading" id="h-2-online-reservations-and-ordering">2. Online Reservations and Ordering</h5>



The demand for online ordering and quick solutions to making reservations at a restaurant is fast-growing and consumers are showing preference to businesses that allow them this convenience. It’s deemed a marketing technique because “convenience” always draws in crowds.&nbsp;



According to <a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a>, orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.<a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">[2]</a>



When it comes to software for online ordering and reservations, you have two options. You can either develop your own software that’s fully customised to your restaurant’s brand or you can use third party programmes and integrate them with your other technologies. By integrating your programmes, you can further streamline your services and track the trends of your patrons.&nbsp;



<h5 class="wp-block-heading" id="h-3-wi-fi-please">3. Wi-Fi Please</h5>



As a restaurant owner or manager, you will have heard the request for access to free Wi-Fi from your patrons on more than one occasion. This is because the need to have constant access to an internet connection is ever-growing. From getting work done to checking up on their favourite football team’s score, customers have come to expect Wi-Fi access on-demand.&nbsp;



If you use Wi-Fi technology correctly, this demand can play in your favour and be used as an ultimate marketing tool. Here’s why:



Number one, providing your diners with a “hotspot” will make your venue more enticing. Patrons will appreciate the fact that they can enjoy their meals while they continue to browse for the information they require at the same time. Secondly, it’s become the ultimate tool for staying connected to your customers at all times. This is because the customer exchanges details (such as a mobile number or an email address) in exchange for free access to your Wi-Fi. These details are then used for automated <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email marketing campaigns</a>. Send reminders and promotional messages via text messages, or to congratulate the receiver on a birthday, an anniversary or for qualifying for loyalty programme incentives.&nbsp;



Lastly, but perhaps most importantly, <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a> has become one of the best marketing technologies in terms of tracking the most refined trends of consumers. Once again, this data is worth more than gold when used to plan your future marketing strategies.&nbsp;



<h5 class="wp-block-heading" id="h-4-digital-menus">4. Digital Menus	&nbsp;</h5>



Digital menus are entering the restaurant market slowly but soon all eateries will follow this pattern, and for good reason.&nbsp;



A digital menu is an LCD screen that electronically shows you the meals available for order at a restaurant. The screens can be the size of your typical table menu or they can be larger and placed behind counters. Restaurant managers can easily update the menus and prices digitally and without much effort.&nbsp;



The question is, how are digital menus a marketing tool?



Consumers are becoming more and more conscious of where their food is coming from and more importantly, what’s in it. A digital menu can allow them to click on a meal option and browse all of the details on the meal in question (this information would make normal hardcopy menus look cluttered and unattractive). Patrons can also order through the menu once they are ready – their order will immediately be sent through to the kitchen. So, it once again comes down to the “enticing” factor where patrons flock to diners who are more able to cater to their ever-growing and on-demand needs.&nbsp;



The digital menus can also be updated daily to advertise promotions, specials, and events, etc.&nbsp;



<h5 class="wp-block-heading" id="h-5-an-active-social-media-presence">5. An Active Social Media Presence</h5>



Businesses have been utilising social media to market their businesses for many years but with new innovative ideas and ways to advertise on online platforms, social media remains one of the most effective advertising strategies that technology has offered.&nbsp;



From <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram Stories</a> and Facebook promotions to how many stars your restaurant reflects on Google, an active social media presence that caters to the needs and expectations of your current and potential patrons is a tool that works.&nbsp;



You can use social media to chat to your customers on a personal level (which they really appreciate), you can use it to display adverts that have been strategically put together using the data you have tracked from consumer trends, and then you can direct all promotional material to targeted audiences – making your campaigns so much more effective.&nbsp;



The thing about any new technologies, regardless of industry, is that they evolve so quickly. The trick is to keep up with the demands of the consumer and then integrate the technologies that would make your very own restaurant unique, attractive, and all-round pleasing to its visitors (ensuring that they come back for more, with friends in tow).&nbsp;



<h4 class="wp-block-heading" id="h-references">References:</h4>



<ol class="wp-block-list">
<li><a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a></li>



<li><a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a></li>
</ol>

5 Marketing Technologies All Restaurants Should Be Using

Service Recovery In The Hospitality Industry [Updated 2023]

Marketing your business can be hard. And expensive. And time consuming. But when you get it right it can give incredible results.



We want to hear about your best marketing efforts. Tell us in 300 words or less about your best marketing campaign for a chance to win a £1,200 subscription to the Stampede marketing platform. 



We&#8217;ll be judging the entries on creativity and return-on-investment, so make sure to include some numbers. Entries must be submitted by 30th November 2019!



The winner will receive a free subscription to our All-In package which includes Marketing Automation, Reviews and Stories. Make sure you tick those contact boxes so we can tell you if you&#8217;ve won. 


[contact-form-7 id=&#8221;13310&#8243; title=&#8221;Free Subscription Comp Entry&#8221;]



Terms and Conditions



One entry per registered U.K. business. U.K. registered businesses only. No cash alternative available. Additional wireless access point hardware may be required. The winning business must make remote access to the hardware accessible to Stampede in order to install the software. Competition entries must be submitted by 30th November 2019. Judging and decision on winner will be carried out internally. The winner will be notified by 15th December 2019. Captive ltd. t/a Stampede reserve the right to cancel or alter the terms and conditions at any time. No purchase necessary. No refunds available if winner chooses to cancel the subscription. Personal data collected from entries will not be shared with any third party. Competition entries the &#8220;marketing efforts&#8221; will not be publicised without prior notification and agreement from the submitting party.

Win a Free Subscription to Stampede.

It’s set to be an exciting weekend ahead for all sports fans. The Euro 2020 championship finals AND the Wimbledon men finals will all happen this Sunday. One thing is for sure, buzzing venues are to be expected!&nbsp;Start getting prepared for those final sports matches to maximise revenue and to ensure smooth operations for the weekend ahead and of course happy and satisfied customers. 



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-4-main-areas-to-focus-on-for-maximum-revenue-outcome-from-sports-events">4 Main Areas to Focus On For Maximum Revenue Outcome From Sports Events</h4>



<h4 class="wp-block-heading" id="h-1-pre-booking">1. Pre-booking</h4>



Get on your pre-booking promotions if you haven&#8217;t already started them. If you’re on it and have only a few places left, make sure to run a “last-chance” booking booster promotion.&nbsp;



To nudge people further into bookings, think about offering a pre-match special menu with limited availability only and/or pre-order meal and drink packages.&nbsp;



<h4 class="wp-block-heading" id="h-2-email-sms-campaigns">2. Email &amp; SMS campaigns</h4>



With the last semi-finals of the Euro 2020 taken place yesterday, the final teams are set. Whereas, for Wimbledon, we won’t know until Friday.&nbsp;



This doesn’t mean that you can’t prepare any email &amp; SMS campaigns already. But you can create yourself some templates and use placeholders for the imagery and potential teams and winner for now. This will save you a lot of time later on.&nbsp;



<h4 class="wp-block-heading" id="h-3-social-media-posts">3. Social Media Posts</h4>



Social media posts are probably the easiest and quickest to prepare. The same applies here as with the email &amp; SMS templates, use placeholders for now until final matchups are set. Make sure to use the right trending sports hashtags for optimum reach.



If you want to go one extra step, prepare some posts for the potential winning teams already, so you don’t have to bother with getting a post ready when you’re busy on the floor during match days.&nbsp;



For a wider reach, push your posts to your stories. Stories are also ideal if you have some last-minute availability spaces at your venue to fill in. And you can also use them to update your customers once you’re fully booked.



Be creative with your posts prior to the matches to get some further engagement on your socials and to create some excitement.&nbsp;



<ul class="wp-block-list"><li>Poll &#8211; who will be the winner? How many scores? …</li><li><a href="https://www.uefa.com/uefaeuro-2020/news/026a-1275f8987950-ed0e47ef7f19-1000--ultimate-euro-quiz/">Football</a> or <a href="https://www.usefultrivia.com/sports_trivia/wimbledon_trivia_index.html">tennis</a> trivia quiz</li><li>Share themed memes</li><li>Hold fan contests</li></ul>



Last tip for your socials, don’t forget to ask your customers to share their experience at your venue on your socials and tag their family and friends.



<h4 class="wp-block-heading" id="h-4-wifi-login-screen">4. WiFi Login Screen</h4>



One of the main reasons why people love to go somewhere to watch matches is the atmosphere. You’ve probably taken an effort and decorated your venue accordingly to create some fan vibes.&nbsp;



But what about your WiFi login screen? Your login screen is part of your overall customer experience, so make sure your online experience is in line with your offline one.



You can easily brand your splash screen to cater for any sort of events. Turn it into a “welcome to the fan zone” version and change the background image to display, for example, the flags or captains for each team.&nbsp;



If you need some help ramping up your sports events marketing promotions for maximum revenue, <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">reach out to our team. </a>We&#8217;re happy to help.

How to Maximise Revenue For The Sports Event Finals Weekend

<h2 class="wp-block-heading" id="h-stampede-announces-springo-acquisition-as-part-of-post-lockdown-growth-plans">Stampede announces Springo acquisition as part of post-lockdown growth plans &nbsp;</h2>



<h3 class="wp-block-heading" id="h-marketing-software-businesses-combine-forces-to-target-new-it-channel-partners">Marketing software businesses combine forces to target new IT channel partners</h3>



Edinburgh, UK, 5th July 2021&nbsp;–<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__stampede.ai_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=G04Hl4mHwuXumE4aLNQwjtCNczRSFK_l5Aipin3BtgA&amp;m=f1O2zrmhKcO9y6J2mqnPsZqLjonrR764RHtxnzOpLCE&amp;s=zsSreC1usrxjVNVUD7fAXZnVkKCq7vOSaKp3lWFxoIA&amp;e=">&nbsp;Stampede</a> has today announced its acquisition of fellow hospitality software startup, Springo, in a bid to strengthen the business and reach new hospitality customers worldwide. Stampede launched its first global reseller programme in November 2020, and has purchased Springo for its IP, notable channel customer-base, and ICT experience – which will help Stampede expand throughout the UK and beyond via new IT resellers.&nbsp;



Springo, like Stampede, is a data capture, digital marketing and customer engagement software business specialising in the hospitality sector. Both specialise in giving brick-and-mortar businesses access to the digital tools and services of big online brands. They have helped hundreds of hospitality businesses bounce back after COVID, and it is hoped that their combined forces will allow Stampede to reach even more venues. As part of the deal, Springo founder and director, Jay Ball will join Stampede as a non-executive director and minority shareholder. Springo’s employees will also join Stampede’s team. Jay brings a wealth of ICT, channel and business leadership experience to Stampede, having founded his first business, DataKom, in 2007 – which he sold in 2019 for a multi-million pound exit.&nbsp; &nbsp; &nbsp;



For existing channel partners like Invisinet and 7Hospitality, the Stampede platform represents a quick and easy way to increase monthly recurring revenues, while adding high demand products to their line of business.&nbsp;Following the Springo deal, Stampede is actively seeking new reseller partners, especially those with a high volume of clients in the retail and hospitality industries, as well as clients struggling to digitise multiple sites quickly/remotely.



“Jay has a wealth of experience in the telecoms space and we’re delighted to bring him and the rest of the Springo team on board with Stampede,” said Patrick Clover, Stampede founder and CEO. “Like Stampede, Springo has been helping hospitality businesses bounce back after an extremely difficult 16 months. By combining our technology, resources, expertise and customer-base, we believe we can reach even more businesses that need our support. Post-lockdown, I expect a lot of hospitality businesses to maintain some of the digital elements of the customer experience that were adopted this year out of necessity. There is a real opportunity for channel partners working in this space to make the digital hospitality experience as seamless as possible for customers and venues alike, which is exactly what our platform delivers.”&nbsp;



“We built a brilliant platform that was very successful, and combining our software means we can now offer far more to Springo and Stampede customers and resellers,” said Jay Ball, Stampede’s new non-executive director. Stampede is one of the UK’s leading hospitality software businesses, and we want to bolster their efforts to bring digital tools to the physical businesses that need them most. Springo has great experience selling to the channel, we understand their pain points and what they expect from their software partners. We bring this expertise to Stampede and believe it will give them the extra firepower needed to be successful in this industry.”



Resellers that want a demonstration on how&nbsp;Stampede&nbsp;and its partner programme works should contact Owen Rees Channel Development Manager <a href="mailto:owen.rees@stampede.ai">owen.rees@stampede.ai</a> <a href="tel:+447519390920">07519 380 920</a>



Benefits of the&nbsp;Stampede&nbsp;platform for hospitality customers include:&nbsp;



<ul class="wp-block-list"><li>Capture customer data instantly when customers connect to guest Wi-Fi or register via QR code</li><li>Track repeat customers with connection data and build new loyalty schemes and promotions (the success of which can be tracked in real time)</li><li>Generate more reviews across platforms like Google and TripAdvisor (customers can be contacted within an hour of leaving a physical venue encouraging them to leave a review)</li><li>Introduce digital stamp card schemes and let customers earn rewards</li></ul>



About&nbsp;Stampede



Stampede&nbsp;was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211;&nbsp;Stampede&nbsp;provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.

Stampede announces Springo acquisition

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4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

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How to Set Up a Coworking Space in Your Coffee Shop

A lot of hospitality venues are offering ‘low-cost’ meal deals at the moment as a way to attract customers when budgets are tight.&nbsp;



Discounting is one option to keep your cash flow up, however, there are other tools you could use.&nbsp;



Think about how you can increase the actual value of what customers get from their experience.



Here are two ways to better retain cost-conscious customers.



<h2 class="wp-block-heading" id="h-1-customer-loyalty-program">1) Customer Loyalty Program</h2>



The past years have clearly shown how valuable loyal customers are as a reliable revenue source for businesses.



In fact, one-third of customers will spend more to secure loyalty points. So, a customer <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">loyalty program</a> not only helps you bring customers back, but it also increases their spending.&nbsp;



To make your loyalty program a <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">proper success</a> consider additional benefits aside from monetary incentives or freebies.&nbsp;



This could be a priority booking option or special member-only events. It’s all about adding more value to your customer&#8217;s experience and setting yourself apart from others.



Tip: Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">free loyalty guide</a>, featuring 8 tactics to increase your customer spend and a breakdown of different loyalty programs.



<h2 class="wp-block-heading">2) Exclusive Community</h2>



Whilst your customer loyalty program is open to all your customers, an exclusive community only targets certain customer groups. Adding this extra exclusivity feeling to your loyalty program will further elevate customer engagement.



Plus, such a niche customer community also allows you to really personalise your perks and better tailor your marketing messaging.



Potential segmentations ideas:



<ul class="wp-block-list"><li>Students</li><li>Families</li><li>Gender &#8211; ladie’s/men&#8217;s club</li><li>Neighbourhood customers &#8211; based on postcodes</li><li>Emergency Services/Military workers</li><li>Early birds / Night owls (first visitors, last visitors)</li></ul>



One great example is <a href="https://noodleunion.wagamama.com/">Wagamama’s Noddle Union</a>. Their program is aimed at students and includes monthly giveaways and prizes on top of regular deals to make signing up more attractive.



Learn more about our Loyalty feature <a href="https://stampede.ai/get-loyalty/">here</a>. Or get in touch with one of our team who are happy to run you through it.

2 Ways To Keep Your Footfall Up With Customer Loyalty

In order to ensure ongoing success, hospitality businesses need to look for innovative strategies that will help them acquire and retain customers, run their operations more smoothly and increase revenue.



More and more turn to Artificial Intelligence (AI), which is a powerful tech tool that can support all sorts of areas in hospitality.



In this blog post, we’ll look at 4 AI use cases for hospitality operators who are serious about getting ahead with technology.&nbsp;



<h2 class="wp-block-heading" id="h-1-personalised-service-with-ai">1. Personalised service with AI</h2>



Customers crave personalised experiences and services tailored to their specific needs



With the help of highly sophisticated algorithms, AI can segment customer data quickly, analysing it based on patterns, demographics, historical spending, and interactions.&nbsp;



This enables businesses to deliver targeted marketing campaigns that resonate with individual customers. AI also empowers staff to offer a more customised experience based on previous guest behaviour and preferences. This further encourages loyalty and word-of-mouth referrals.&nbsp;



AI can equally help to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> by using pre-defined triggers and employing automated campaigns to bring them back and turn them into loyal customers.&nbsp;



<h2 class="wp-block-heading" id="h-2-content-output">2. Content output</h2>



With the rise of AI, marketers can craft captivating and converting content quickly and efficiently.&nbsp;



One of the primary benefits is its ability to generate all sorts of marketing content. Common examples are social media posts, emails, and website content. It massively speeds up the creation process and helps marketers save time and resources.



Additionally, the technology can translate content into multiple languages, making it easier to reach international audiences. This is especially handy for hotels.&nbsp;



Another advantage of using AI for content creation is that it can help boost your SEO strategy. By incorporating relevant keywords into your content, you increase your website’s chances of appearing higher in Google&#8217;s search engine results.



<h2 class="wp-block-heading" id="h-3-ai-powered-sentiment-analysis">3. AI-powered sentiment analysis</h2>



It can be overwhelming to sift through and answer mountains of online reviews and social media comments.



That&#8217;s where AI sentiment analysis comes into play. AI uses algorithms to identify common keywords and interpret customer sentiment. This way businesses can get a better understanding of their customer&#8217;s needs and how they feel about the brand. The information can then be used to identify common trends and issues that customers face and to improve products and services.&nbsp;



AI can also craft automated and customised review responses. Customers&#8217; concerns can therefore be addressed in a timely manner and if needed, passed on to a member of staff to handle them.



<h2 class="wp-block-heading" id="h-4-chatbots">4. Chatbots</h2>



Hospitality businesses are increasingly turning to chatbots to help streamline customer service and improve the overall guest experience. Plus, they are available 24/7.



Chatbots can assist with a variety of tasks and help overcome staff shortages.&nbsp;



They can provide answers to common questions, take orders for room service or restaurant reservations, and help guests with other enquiries such as housekeeping service. They can even make recommendations based on customer preferences.



Furthermore, Chatbots can be integrated with voice assistants. This allows for a more natural user experience and eliminates the need to type out long commands.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



There are many ways AI tools can support hospitality operators nowadays which makes it worth investing no matter the size of the business.



From providing personalised service, creating more content in less time, and observing customer sentiment more accurately to making use of automated chatbots. All these things combined can result in significant increases in revenue for business owners.&nbsp;



AI is also highly adaptable, so operators can modify their strategy as the situation requires. This ensures that they can be prepared for any change that comes their way.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

Updates to geo-fencing on Loyalty, export your campaign results and putting a spotlight on POS voucher codes.



Don&#8217;t forget to explore Quick Campaigns if you&#8217;re short on time and need to get a promo out to drive some extra foot traffic!



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="582" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-582x1024.png" alt="" class="wp-image-23569" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-582x1024.png 582w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-170x300.png 170w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-768x1351.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-150x264.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd.png 799w" sizes="auto, (max-width: 582px) 100vw, 582px" /></figure>

New This Week

<h4 class="wp-block-heading">Why SMS verification is important?</h4>



<ul class="wp-block-list"><li>The whole world has a mobile phone number</li><li>Guaranteed deliverability </li><li>Instant validation through modern smartphones</li><li>SMS marketing has a 97% read rate within 15 minutes </li></ul>



<h4 class="wp-block-heading">Why did we build this?</h4>



We have always validated customer phone numbers as they type it out, but after lots of customer feedback, we realised that more advanced guaranteed SMS delivery would require a product update



<h4 class="wp-block-heading">How does it work?</h4>



After we have run our first validation check on the phone number we will now send that number a unique code. If using a mobile phone the field will automatically populate and that&#8217;s it!



<figure class="wp-block-embed-vimeo aligncenter wp-block-embed is-type-video is-provider-vimeo"><div class="wp-block-embed__wrapper" style="max-width: 340px;margin: 0 auto;">
<iframe loading="lazy" title="SMS Verification" src="https://player.vimeo.com/video/389474237?dnt=1&amp;app_id=122963" width="346" height="750" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>



<h4 class="wp-block-heading">How to use this feature?</h4>



<div class="wp-block-image"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1004x1024.png" alt="" class="wp-image-14196" width="473" height="482" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1004x1024.png 1004w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-768x783.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1200x1224.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-59x60.png 59w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-88x90.png 88w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18.png 1290w" sizes="auto, (max-width: 473px) 100vw, 473px" /></figure></div>



Log in to the product <a href="https://product.stampede.ai">here</a> and goto Branding > Capture and then select SMS Code Verification



That&#8217;s it now any new phone number will get verified.

Product Update – SMS Verification

The Ultimate Beginners Guide to WiFi Jargon

Ah, customers. Love them or hate them &#8211; the fact is you need them to create a sustainable and profitable business. In the restaurant trade, your customers all have one thing in common: they are all hungry! So, when it comes to finding new ways to attract customers, you need to keep this in mind.







There are thousands of takeaways available at the touch of the app, so what is your restaurant doing differently to persuade them to head out and join you instead? It can be difficult to keep track of the latest digital trends, meaning your business is losing out in the process.



So if your flyers feel a little old school, or your website just isn’t filling tables &#8211; here are some creative ways you can attract new customers to your restaurant.



<h4 class="wp-block-heading">Themed Nights</h4>



If your restaurant is stuck in a rut and you’re looking to attract fresh faces, nothing brings people together quite <a href="https://upserve.com/restaurant-insider/5-great-theme-night-ideas/">like a themed night</a>. Regardless of what type of restaurant you own, there’s always room to try something a little different!



You could even host networking events and invite local businesses. Or, how about a decade themed night, or something special for Halloween, Easter etc?&nbsp; A great tip is to hold your themed night on your <a href="https://stampede.ai/blog/ways-to-boost-your-restaurant-in-winter/">slowest day of the week</a>, as this can really boost trade without having to sacrifice tables during the busier nights.



Themed nights work because more often than not, people want to bring friends along too. After all, if people are going to dress up or make an effort, they are going to want to share this with other people! Meaning lots of new customer possibilities for you.&nbsp;



You can create RSVP’s on Facebook, or ask people to book a ticket via your website. You could also offer incentives such as discounts or special deals, to really entice the crowds in for your themed night. 



<h4 class="wp-block-heading">Email Marketing</h4>



If you’re yet to get on <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">board with email marketing</a>, what are you waiting for? 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



You can really use <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">email marketing</a> to your advantage, especially when it comes to attracting and enticing new customers. For example, you could send an email where if your customers refer a friend to sign up, they will both receive a £5 voucher off their next meal.&nbsp;



Or, you could get creative and find a spot that’s quiet during the week. Send an email inviting customers to visit during this time, to receive a special offer or deal. You can really use this tactic to make sure you cover slow periods, which all businesses including restaurants inevitably have. It’s about looking at the stats and responding accordingly, which email marketing is brilliant for. 



<h4 class="wp-block-heading">Create An App</h4>



As the saying goes: “If you can’t beat them, join them”. When it comes to creating an app to promote your restaurant, this could be a great way to boost existing and new trade. Especially since <a href="https://www.theguardian.com/lifeandstyle/2019/aug/21/cellphone-screen-time-average-habits">we are now averaging over 3 hours spent on our smartphones</a> every single day.



For example, your app could allow people to pre-book tables, or even order takeaway if your restaurant offers this service. Although there are many existing apps you can use for this, they will charge commission and you won’t have full control either.&nbsp;



Your personal restaurant app, however, can alert people to free tables or special offers you may be running. Although it can be costly to set up if integrated as part of your overall marketing strategy it can really pay off. 



<h4 class="wp-block-heading"><a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Social Media</a> Competitions</h4>



On first glance, you might be thinking: “Hang on, how can giving something away earn me new customers?” The goal here is to look at <a href="https://blog.wishpond.com/post/115675437432/restaurant-contest-ideas">competitions as part of your wider marketing strategy</a>.



Say you create a competition on Facebook with the prize being a free meal for 2. If people like, share and tag who’d they’d bring on the post, the initial cost of the meal you are giving away, has generated hundreds of new followers and visits to your page. In many cases, this can spread to thousands like wildfire, after all, people like getting things for free! 



Even though you’re only picking one winner, the amount of people who have now seen your business is in the thousands when looking at overall reach.



Alternatively, you could launch a new item such as “Scotland’s hottest chilli” and challenge people to come and try it, by asking people to tag who they think has it in them to eat it. Even a simple idea can really boost the number of eyes on your business.



<h4 class="wp-block-heading">Guerilla Marketing</h4>



Nope, we’re not suggesting you turn your restaurant into a zoo here. Guerilla marketing is a form of marketing that uses surprising or unconventional ways of promoting a product or service.&nbsp;



A great example comes from Nestlé, who once turned a park bench <a href="https://www.digett.com/insights/why-small-businesses-should-use-guerilla-marketing">into their famous Kit Kat fingers</a>. When it comes to your restaurant, there are so many creative ways you could market it using similar tactics. For example, <a href="https://blog.depositphotos.com/guerilla-marketing-ideas.html">you could create street art similar to McDonald’s</a> that turned a pedestrian crossing into their famous fries. 



For the most part, it doesn’t have to involve an elaborate budget or any crazy installations &#8211; it’s all about thinking outside the box to get your restaurant in the minds of your customers. It’s about targeting key locations (such as student hubs or commuter zones) with a really creative idea that makes people stop and think. 



<h4 class="wp-block-heading">Conclusion</h4>



Running a busy restaurant and trying to get to grips with the latest marketing trends can be tough! 



The key points to take away are that it’s important to reach your customers in as many different ways as possible. Sure, people may see a leaflet once &#8211; but is it enough on its own to attract lots of new customers?&nbsp;



While marketing isn’t exclusively digital and you should always look for a mix of physical and online methods to boost trade &#8211; it is where a lot of your core audience spend their time. Targeting them in exactly the right way with creative campaigns can make you stand out from the stream of takeaways or chains you’re in competition with.



If you’d like to enhance your digital marketing, Stampede offers tailored solutions so you can keep track of your customers, and ensure there’s a constant stream of them coming through the door.&nbsp;

Creative Ways to Attract New Customers

As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for sustainable and long-term success.&nbsp;



Putting a profound customer relationship management (CRM) strategy in place should be part of your overall game plan.&nbsp;



In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy">What is a CRM strategy?</h2>



Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to foster long-term loyalty and growth.&nbsp;



It usually consists of a mixture of company-wide processes and planned actions, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;



With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations and also gain a better understanding of their customers&#8217; needs.&nbsp;



To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <a href="https://stampede.ai/amaze">CRM system</a> is most important here as it stores all the relevant customer information.



This will help you to turn your strategy into tangible action that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.



However, there is no one-size-fits-all solution here, as businesses of different sizes and industries will ultimately require different approaches. 



So, before you get started, it’s important to understand what components go into a CRM strategy.



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components">3 key hospitality CRM strategy components</h2>



A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;



The following three steps will guide operators in coming up with their own CRM strategy.



<h4 class="wp-block-heading">Step 1 &#8211; Define your goals</h4>



The first step is to lay out clear goals that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;



For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.



Tip: Make use of the <a href="https://asana.com/resources/smart-goals">SMART goal-setting formula</a> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.



<h4 class="wp-block-heading">Step 2 &#8211; Describe your customer journey</h4>



The next step is to map out your full customer journey.



This involves taking into account every single touchpoint, both online and offline, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;



By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;



<h4 class="wp-block-heading">Step 3 &#8211; Build a target customer profile</h4>



It&#8217;s also important to define who your customers are in order to better target your audiences.



For this step, you need to segment all your customers into distinct categories.&nbsp;



Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.



For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;



For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;



Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.



<h2 class="wp-block-heading" id="h-crm-dashboard-management">CRM dashboard management</h2>



One key feature of your <a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry">CRM solution is the dashboard</a>. With its ability to provide insights and data about your operations, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. 



But to truly harness the power of this tool, <a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard">customisation is necessary</a>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.



Some KPIs that are relevant to hospitality businesses include:



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



Many CRMs come with pre-made dashboards that you can adapt or even the option to create ones from scratch using different graphs and reports.



However, it’s important not to overload your dashboard. Keep it simple and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system">Drive sales with your CRM system</h2>



With the insights and data that a CRM system provides, hospitality marketers can <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a> and grow their customer base more effectively.&nbsp;



<h4 class="wp-block-heading">1. Marketing personalisation</h4>



One of the most effective marketing strategies is <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a> that speak to the specific needs and interests of the individual customer.&nbsp;



This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.



Some example categories for hospitality operators could be:



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;



<h4 class="wp-block-heading">2. Marketing automation</h4>



Additionally, setting up marketing automation for email and SMS campaigns can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.



Automated welcome emails are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.



Additionally, you could set up automated booking reminders and confirmations via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators">4 Quick CRM tips for hospitality operators</h2>



Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



We’ve got some more tips and tricks for you <a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm">in this blog post</a>.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.



Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.



Once all that is in place, operators should use their <a href="https://stampede.ai/">CRM system</a> to monitor, manage, and optimise each customer touchpoint. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.

How To Create A Hospitality CRM Strategy That Drives Results

Are you thinking of opening a retro-styled bar offering latest custom-crafted cocktail trends like Switchels? Or what about a specialised bar for Gin lovers with a wide range of corresponding tonics? Maybe opening a microdistillery with your own taproom is your secret passion?



<hr class="wp-block-separator"/>



No matter what type of drink and food you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your bar: WiFi. As a matter of fact, a survey showed that<a href="https://pos.toasttab.com/blog/restaurant-management-statistics"> over 70% of customers</a> felt that technology, like free bar WiFi, enhanced their experience.



In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your drinks and, yes, your WiFi. With that in mind, here are our top five tips (plus one bonus) on how to set up WiFi for your bar.



<h4 class="wp-block-heading">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account. Some of the best brands, like<a href="https://www.stampede.ai/blog/ubiquiti-unifi-integration-with-blackbx"> Ubiquiti UniFi,</a><a href="https://www.stampede.ai/blog/cisco-meraki-integration-with-blackbx"> Cisco Meraki</a>, Netgear and, of course, Google, can go for as little as $100. Techradar has a nice roundup of<a href="https://www.techradar.com/news/networking/routers-storage/best-router-9-top-wireless-routers-on-test-1090523"> some of the best routers out there</a>.



The standard that WiFi uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2020, the most widely used standard is 802.11ax and support network speeds of up to 14gb/second. Yes. 14GB. But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading">Big Place? Go Mesh</h4>



If you&#8217;ve got a large bar with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your bar. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network.



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network.<a href="https://www.techadvisor.co.uk/test-centre/network-wifi/best-mesh-wi-fi-network-systems-2018-3661110/"> This article in Tech Advisor</a> is a quick read and gives you a nice overview of some of the best mesh routers out there.



<h4 class="wp-block-heading">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business.<a href="https://stampede.ai/start-now/"> </a>Even in the most distant bathroom stall (for those omnipresent Tik Tok addicts). Now all you need to do is write up your complicated network password on all the walls so your customers can connect, right?



WRONG. You’ve just spent some bucks paying for a professional bar WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a<a href="https://stampede.ai/product/captive-portal/"> </a><a href="https://stampede.ai/product/captive-portal/">captive portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No chalkboards on the wall, but more importantly no passwords to remember or to change monthly.



The other cool part about a captive network is that it will automatically connect your customer in the future. No more logging in! And the best part &#8211; at least for your business &#8211; you now have your <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer’s email address</a>. So, win-win for you and your customers. With their permission, you can use this valuable customer information for our next tip: Automated Marketing.



<h4 class="wp-block-heading">Use Automated Marketing</h4>



You’re providing free bar WiFi for your customers and, in return, you’re <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">getting their data</a>. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the captive portal login screen. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about specials you’re thinking about offering or about their favourite drink.



Once registered, you can then import your customers&#8217; email into mailing list software like MailChimp. Or<a href="https://get.stampede.help/portal/kb/articles/zapier-introduction"> use software like Zapier</a> to do thousands of different tasks. Like importing emails into a Google Docs spreadsheet. You can also use Stampede to send an automated text or SMS messages, reaching your customers wherever they are.



Want to reward<a href="https://www.stampede.ai/blog/loyalty-program-ebook"> loyal customers</a>? Send them an<a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing"> email or SMS</a> with a voucher for a free drink on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop them a voucher for 20% off their next visit &#8211; who can resist a bargain?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Get Social</h4>



So you’ve got an awesome bar WiFi network with a captive portal set up in your bar and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and Twitter usernames EVERYWHERE &#8211; menus, the walls, even on your receipts.&nbsp;



Encourage your customers to share their experience, and more importantly, their photos with their family and friends. Remember, <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">user-generated content</a> on social media means free advertising for you! To give your social media channels an additional boost, you can redirect your customers to your desired social channel once they’ve signed into your WiFi.



As we all know, online reviews influence customers&#8217; decision making more and more. So, let Stampede send an automated message after your customers have left the venue. Asking them to login to<a href="https://www.stampede.ai/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue"> TripAdvisor or Google Reviews</a> and write about their experience.&nbsp;



<hr class="wp-block-separator"/>



Here is a short case study with one of our customers Cru Holdings, who are owning and operating six bars and restaurants in Scotland. They have used Stampede to generate more personalised email campaigns and events. But also to automate important processes and boost the overall performances of their venues.



<div class="wp-block-file aligncenter"><a href="https://stampede.ai/wp-content/uploads/2020/03/Cru-Holdings-Case-Study-1.pdf">Cru Holdings Case Study</a><a href="https://stampede.ai/wp-content/uploads/2020/03/Cru-Holdings-Case-Study-1.pdf" class="wp-block-file__button" download>Download</a></div>



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<h4 class="wp-block-heading">Bonus Tip</h4>



The last bonus tip is on us! Forget about old fashioned print advertising. <a href="https://stampede.ai/blog/introducing-stories/">Our unique Stories feature</a> allows for a dynamic in-venue promotion for your upcoming events, new menu items, happy hours, special deals and much more. Similar to Instagram Stories, they will be shown on your customers mobile during the WiFi log-in process. Therefore, viewing is guaranteed.



<h4 class="wp-block-heading">Awesome WiFi in Your Bar Set-Up</h4>



Now that you have awesome WiFi in your bar set up that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the bar of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? 



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5 Tips for Setting Up WiFi for Your Bar [2020 Guide]

Over the past year and a half&nbsp;<a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/06/08/what-will-the-restaurant-industry-look-like-post-pandemic/?sh=38903c7a1982" target="_blank" rel="noreferrer noopener">restaurants across the world</a>&nbsp;have had to deal with an influx of new challenges that have forced them to seek alternative ways to boost their sales. Although there are many ways a restaurant owner can try to remedy sales, incorporating an app-based food delivery service into your existing business model can prove to be extremely beneficial. Not only can the entire ordering process be simplified considerably by using an app, but&nbsp;<a href="https://stampede.ai/blog/4-promotional-tips-to-increase-your-daily-foot-traffic/" target="_blank" rel="noreferrer noopener">more customers can also be reached</a>&nbsp;while the restaurant enjoys a very useful competitive advantage.



<h4 class="wp-block-heading" id="h-the-ordering-process-can-be-simplified">The ordering process can be simplified</h4>



Before the birth of the delivery app, people who wanted to dine at home either had to phone through an order for delivery, or drive all the way to the restaurant to pick up a take-out order. Switching over to a delivery application simplifies the ordering process considerably for both customers and restaurant operators.&nbsp; When a customer places an order via a delivery app, the restaurant will receive all the details accurately and immediately. In addition to the ordering process being simplified, customer management can also be rendered more effective through the use of either a customized or third-party delivery app. Apart from providing detailed order patterns, individualized offers can also be created for different customer groups.



<h4 class="wp-block-heading">More customers can be reached</h4>



There are various things to consider before getting listed on a delivery app. This includes determining which apps are the easiest to use and which can help unlock the biggest possible new market. By correctly gauging the latter, one of the greatest&nbsp;<a href="https://storekit.com/advice/choose-food-delivery-apps/" target="_blank" rel="noreferrer noopener">benefits of a delivery app</a>&nbsp;can be unlocked: reaching more customers. While a typical restaurant may seat anywhere between 20 and 200 people at the same time, a delivery app can reach thousands simultaneously without having to&nbsp;<a href="https://www.theguardian.com/world/2021/may/11/more-than-a-job-the-meal-delivery-co-ops-making-the-gig-economy-fairer" target="_blank" rel="noreferrer noopener">expand the existing restaurant infrastructure</a>&nbsp;or hire additional staff members. When perusing their options on a third-party delivery app, many customers will inadvertently browse the menus of restaurants they have not previously supported. If they are impressed by what they see, chances are good that they will either order from your establishment or visit it in person, in the future.



<h4 class="wp-block-heading">Enjoy a competitive advantage</h4>



Every year the demand for faster, more convenient methods to have food delivered to your doorstep, increases exponentially. At present, less than 5% of the world’s restaurants offer an online ordering service, however. Having a delivery app created for your restaurant or getting listed on one (or many) existing delivery apps can provide you with a superb competitive advantage.&nbsp; Even customers who are extremely&nbsp;<a href="https://blog.creatopy.com/brand-loyalty/" target="_blank" rel="noreferrer noopener">loyal to a particular brand</a>&nbsp;may seek greener pastures if they find that a competitor is more adept at catering to their expectations.&nbsp;&nbsp;



Custom-made and third-party delivery apps can be of great benefit to a restaurant. Not only can it help secure a steady income during times of economic uncertainty but it can also attract new customers and boost sales during normal operating circumstances as well.

Three Reasons to Get a Delivery App for Your Restaurant

What Makes A Hospitality CRM?

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

What Is A Hospitality CRM System? A Full Guide

The 6 Must-Have Key Features Of A Restaurant CRM

7 Frequently Asked Restaurant CRM System Questions Answered

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

As our readers are spread all over the country, you’ll all be in different states of “circuit-breakers” and Tiered restrictions, so we thought it best to send this to everyone.



I wanted to send a quick reminder that there’s a range of free-to-use email templates available in <a href="https://product.stampede.ai/marketing/templates" target="_blank" rel="noreferrer noopener">Stampede’s Marketing tool.</a> Our hope is that these templates can help you promote your delivery, click-and-collect, takeaway etc faster, without having to design an email from scratch, so you can react to changing circumstances quickly.



 Here’s the full list of templates available:



<ul class="wp-block-list"><li>Takeaway</li><li>Delivery</li><li>Gift Cards</li><li>eCommerce</li><li>Seasonal</li><li>Daily Special</li><li>Survey</li><li>Newsletter</li><li>What’s On</li><li>Loyalty</li><li>Giveaway</li><li>Birthday</li><li>Thanks for visiting</li><li>Reopening Guidelines</li></ul>



For a full guide on setting up an email in Stampede, check out this video by Max in our Support Team: <a href="https://www.youtube.com/watch?v=zUqgGd13WGc" target="_blank" rel="noreferrer noopener">https://www.youtube.com/watch?v=zUqgGd13WGc</a>



If you&#8217;ve got any questions about email marketing, or need a hand getting your mailing list added in, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> or jump on a live chat with us.

Saving Time Designing Emails

When starting out in the <a class="" rel="noopener noreferrer" href="https://stampede.ai/wifi-in/bars-hospitality/" target="_blank">hospitality</a> sector, building a unique <a class="" rel="noopener noreferrer" href="https://stampede.ai/features/branding/" target="_blank">brand</a> that you and your customers are passionate about is one of the most important things. Some of the most successful chains in the world are built around a strong brand that customers <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">admire </a>and recognise. Did you know that you could use your Guest WiFi to build your hospitality brand and most important <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer loyalty</a>?







On most occasions, dining out tends to be a sociable experience that customers remember. This opens the door for restaurants to connect with the customer in subtle, memorable ways.



But what happens when, after leaving the restaurant, the customer then receives a follow-up email message asking about their customer experience that doesn’t represent the brand at all? It&#8217;s not engaging the same values as the ‘in-house experience’.



So, just how do you maintain the brand you worked so hard to build in an online environment?&nbsp;



<h4 class="wp-block-heading">Customise your online presence</h4>



The first step is to be familiar to your customer. Ideally, you want them to remember you. In most cases, third-party services are in no way <a rel="noopener noreferrer" class="" href="https://stampede.ai/features/branding/" target="_blank">branded</a> for you. This instantly detaches the customer from your brand and exposes them to another. 



With Stampede, your online splash page is fully customisable. Ask as much or as little about your customers as you want &#8211; there is no aspect which can&#8217;t be tailored to your brand. Favourite drink? Where did they come from? Birthday? &#8230;



As well as this, fully customising email <a class="" rel="noopener noreferrer" href="https://stampede.ai/articles/wifi-marketing-connect-customers/" target="_blank">messages</a> sent to customers on a transactional basis is another huge way to engage with clients and keep them coming back.&nbsp;Stay clear of dull emails and stand out in your customers&#8217; inbox.



<h4 class="wp-block-heading">Using Transactional Marketing</h4>



Additionally, engage with your customers on a personal basis with <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">transactional marketing</a>. In this type of marketing, you break down interactions with your customers according to software-controlled automated rules. 



For example, two hours after the customers first visit, you could send a fully customised message asking for a <a href="https://stampede.ai/blog/the-importance-of-online-reviews/">review </a>on TripAdvisor. Hereby timing is important, while the&nbsp;memory of the dining experience is still fresh in their mind. 



Or how about sending a customer a <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">message</a> on their birthday offering them a special offer on the big day? The possibilities of transactional marketing are almost limitless.&nbsp;



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<h4 class="wp-block-heading">See Stampede Brand Building WiFi in Action&nbsp;</h4>



But talk is cheap, right? See for yourself how <a rel="noopener noreferrer" class="" href="/blog/restaurant-wifi-with-tapas-blackbx-success-story" target="_blank">Edinburgh based Tapa</a> uses Stampede Guest WiFi to help build their brand. Also, increase customer awareness and garner those all-important reviews &#8211; every time a customer visits their restaurant.&nbsp;



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<figure><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading">Ready to Build Your Hospitality Brand with WiFi?&nbsp;</h4>



Stampede gives you all the tools you need to maintain and grow a strong brand in an online environment. Don&#8217;t waste time creating a passionate brand for it to be tarnished online.



What are you waiting for?&nbsp;



<h2 class="wp-block-heading"><a class="eut-modal-popup" href="#schedule-demo">Click here to get s</a><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">t</a><a class="eut-modal-popup" href="#schedule-demo">arted.</a></h2>

Building Your Hospitality Brand with WiFi

It&#8217;s a well-known fact that customers nowadays<a href="https://www.fluidone.com/news/bars-pubs-connectivity-can-attract-customers-04-11-15/"> want to stay connected</a> wherever they go. Therefore, offering Guest WiFi in your venue can not only attract more customers but also help you to maximise your customer experience whilst also boosting your revenue. 



Follow a few simple steps to start offering Guest WiFi that works for you! Once in a lifetime registration for your customers, a whole lot of data to capture for you.



If you have decided to offer WiFi in your venue, but you are not sure what steps you should follow, keep reading. This article is just what you are looking for. If you still think Guest WiFi is a waste of money please go and read this eBook.



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2019/10/7mistakes_mockup_black-1-1024x655.png" alt="" class="wp-image-13293"/></figure><div class="wp-block-media-text__content">
<h5 class="wp-block-heading"><a href="https://stampede.ai/resources/wifi-mistakes/">Step-by-Step Guide: Top 7 WiFi Mistakes Businesses Make </a></h5>



How to connect to your customers in a unique and personal way
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">First Things First</h4>



Our guide will walk you through all the basics and necessary things that you need to consider when offering <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">awesome WiFi.</a> Starting with your branded login page, allowing you to collect more valuable customer data (GDPR compliant) and helping you to increase the number of loyal customers. Best of all, you&#8217;ll learn how to turn your provision of free Guest WiFi from 100 % cost into a revenue generator.



Once you have ticked off all the basics, it is time to take advantage of the real power of Stampede. Enjoy your results and revenue boost with two of our extra features:&nbsp;



<h4 class="wp-block-heading">WiFi Analytics</h4>



Start collecting all your customer information through your Guest WiFi, visualise it and get ideas on how to improve your products and services. Also, knowing your customers’ expectations and needs is essential if you don’t know who they are, how can you improve their experience?



All the data you’re <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">collecting is analysed automatically</a> and converted into easy to understand graphs and reports. In other words, providing you with information about dwell times to average time spent, the number of returning customers and much more. Above all, there is no simpler and more efficient way to understand your customers and their behaviour. 



Now it’s time to act on the insights you’ve gained. One way to make use of it and further <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engaged with your customers</a> is with our automated marketing campaigns.



<h4 class="wp-block-heading">Marketing Campaigns </h4>



Only a few clicks, a couple of minutes and our automated, highly targeted and personalised <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/"></a><a href="https://stampede.ai//blog/how-to-set-up-your-first-email-campaign-guide-2019/">marketing campaigns </a>are ready to go. Having a powerful impact on your repeat business but even better allowing you to save time as its all done automatically.&nbsp;



So once set up they’ll work for themselves, that’s exactly what you need in today’s busy working environment. Create short and personalised offers based on your customers’ preferences to get people back into your venue and be able to track the results instantly.&nbsp;



“Haven’t seen you while, why not come back and get a drink for free?” 



&#8220;Happy Birthday! To celebrate your special day, we want to offer you a 10% discount on your next food bill.”



If you want to find out more ways of how to make positive use of our customer data gained through your Guest WiFi, have a look at our <a href="https://stampede.ai/product/features/">other features.</a>



<h4 class="wp-block-heading">Enjoy your Results</h4>



Download your <a href="https://stampede.ai/resources/#ebooks">free eBooks </a>today to start enjoying these results from your Guest WiFi right away! In other words, boost your sales, increase returning customers, offer a safe and compliant WiFi solution, get powerful insights and improve your social media presence &#8211;&nbsp; in just a few steps.&nbsp;



Best of all, you don&#8217;t need any marketing or IT knowledge.



What are you waiting for?&nbsp;



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Started with Guest WiFi in your Venue Today

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
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Company

When was the last time you&nbsp;checked your 3-star reviews? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;



<hr class="wp-block-separator"/>



3-star reviews might be small in volume but they’re definitely the highest in value. 



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter">Why 3-star reviews matter</h4>



In general, 3-star or neutral reviews are a&nbsp;mixture of both negative and positive feedback in one review. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.



A&nbsp;fair review with well-written text is much more insightful&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.



Have a look at the below example. It can be categorised as a&nbsp;balanced neutral review, containing both positive and negative aspects.&nbsp;



Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="auto, (max-width: 729px) 100vw, 729px" /></a></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">How to respond to 3-star reviews</h4>



As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;equally.



Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:



<h5 class="wp-block-heading">1) Acknowledgement</h5>



First off, thank the reviewer for their feedback by addressing them with their name.



<h5 class="wp-block-heading">2) Appreciation</h5>



Next, thank them for the positive feedback and emphasise the positive aspects of their experience.



<h5 class="wp-block-heading">3) Apologise &amp; take it offline</h5>



Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.



<h5 class="wp-block-heading">4) Follow-up &amp; invite them back</h5>



Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.



This is how a response based on the 4 steps could look like:



“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;



We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;



To fix this, it would be great if you could drop us an email or call us on the details below.



Thank you again for your feedback, and we look forward to welcoming you again soon.”



Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank">reviews feature,&nbsp;</a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;to find out more.&nbsp;

Why 3-Star Reviews Actually Matter More

Data is a good thing. Here at Stampede we like data. As a business owner, you should like data, too. But how can you get more data? And what&#8217;s the link between <a href="https://www.bizjournals.com/sanfrancisco/news/2019/09/26/how-small-business-owners-use-guest-wifi-to.html">data capture and your WiFi</a>?







We know you&#8217;re probably busy running your business and don&#8217;t have much time getting your head around complicated data capture and marketing related stuff. Which is precisely why we made it so easy for you to capture all sorts of interesting <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">marketing data </a>about your customers. And the best part, no IT or marketing knowledge required. So better <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">get started </a>now. 



<h4 class="wp-block-heading">Start With Your Data Capture</h4>



First things first. What kind of data do you want to capture? Well, there&#8217;s the normal &#8220;boring&#8221; marketing stuff like names, ages, gender, postcode and so on. Sure, that&#8217;s all useful, but the really cool part in&nbsp;Stampede&nbsp;is the ability to write your own custom questions. Sounds amazing, it is!



So, what else could you ask for then? Well, whatever question you can dream of, you can ask it on your splash-screen for users to answer. So, what is your favourite drink? Are you more a g&amp;t fan or do you rather prefer a traditional pint? The sky is the limit or in this case, the data captured is. 



Good to know. The splash-screen appears instead of the usual type in your (way-too-long) password on the wall. That way you can also <a href="https://stampede.ai/resources/branded-experience/">brand </a>the splash-screen to give it clear brand recognition. 



What good does that do? (Sure sure have a lot of questions, but we don&#8217;t mind)



Well, for example, this is a great way to run a quick survey. Thinking about getting the latest hipster IPA on tap? Write up a quick question in Stampede to see what your customers think (It&#8217;s ok if you don&#8217;t like IPAs. Or hipsters. We&#8217;re for beer equality here at Stampede.)



<h4 class="wp-block-heading">There Is More to Discover</h4>



What else can you do with your shiny new data? How about building up an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">email marketing </a>list so you can send out a monthly newsletter or a coupon for your latest signature dish? You can also send out special offers to customers whose birthday is coming up, or for those who have not been at your venue for a while. All this contributes to overall better customer experience and of course to more <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyal customers</a>. Who says no to that?



And of course, don&#8217;t forget the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">data analytics.</a> Sounds a bit terrifying, too many numbers and figure? That&#8217;s why our dashboard gives you an easy to understand overview of all your data, presented in a nice way. From that, you&#8217;ll get a better understanding about dwell times, repeat customers, the average time spent at your venue etc. 



Got curious? Want to see more? 



Here&#8217;s a short video showing you how you can get up and running quickly with WiFi data capture in Stampede.



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<figure><iframe loading="lazy" src="https://www.youtube.com/embed/hxS07gP8xFo" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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Easier than you thought, wasn&#8217;t it? So what are you waiting for? Why not try it out?





Have any further questions? Want to get started right away and capture more data?



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Started with WiFi Data Capture in Stampede

The news keeps coming about recruitment troubles for hospitality and tourism businesses. How about tapping into your customer list and asking them to send it on to their family and friends? This works because your customer database is full of brand advocates which can support your recruitment efforts! If they’ve enjoyed their experience with you, it&#8217;s highly likely they would mention job openings to their family and friends.



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You might even find your next employee within your loyal customers. They know your business, they’re highly engaged and attached to your company, so it is worth reaching out (plus it’s probably cheaper than recruitment websites…).



<h4 class="wp-block-heading" id="h-what-to-include-in-your-email">What to include in your email</h4>



The goal here is to get people excited about working at your business or to make it attractive to the point where they want to send it to family and friends.&nbsp;



<h5 class="wp-block-heading" id="h-subject-line">Subject line</h5>



Subject lines are arguably one of the most important parts of any email. Get straight to the point, make them personal and create some sense of urgency to increase open rates.



<ul class="wp-block-list"><li>“We need you now &#8211; help us find our new team mate”</li><li>“Support your favourite [company] in finding their next team members”&nbsp;</li><li>“Spread the word &#8211; help us find new staff members”</li><li>“Want to join our team? Help us find a new [job title]”</li><li>“Love what we do? Here’s a chance to join our team now!”</li><li>“Do you know someone who could be our next [job title]?”</li></ul>



<h5 class="wp-block-heading" id="h-intro-text">Intro text</h5>



Your goal is to have your email shared and forwarded as much as possible. So, ask for interaction early on in your email.&nbsp;



<h5 class="wp-block-heading" id="h-main-text">Main text</h5>



Keep it short and simple. Include a brief list of your open positions and a bit about what it’s like working with your business to get potential candidates excited. Think about the culture and perks as key points. You might as well include a team photo to give it a personal touch.



Finish with information on how potentially interested candidates can best get in touch with you. You can use a “Join our team” CTA here or links to the individual roles you’re recruiting for on recruitment websites.



<h4 class="wp-block-heading" id="h-how-to-make-subscribers-forward-your-email">How to make subscribers forward your email</h4>



You’ve got your email all set up, but how do you get your customers to share your job openings with others? Make the sharing process as easy and straightforward as possible.&nbsp;



Here’s some best practice tips:



<h5 class="wp-block-heading" id="h-call-to-action-cta">Call-to-action (CTA)</h5>



Include a highly visible CTA at the end of your email. E.g. “Share with a Friend”.



<h5 class="wp-block-heading" id="h-link">Link</h5>



Use a “mailto” hyperlink for your CTAs to make it as easy as possible for your customers to forward your email. By clicking on the button, your customers’ email system will open a new email draft automatically. They can then insert the recipient(s). 



<a href="https://mailtolink.me/" target="_blank" rel="noreferrer noopener">Use this free tool to build your mailto link</a>.



You can also insert a predefined subject line and/or body text if you want.



If you’d like any assistance setting up an email recruitment campaign from your customer database, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Can Your Customer Database Help With Recruitment?

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using meraki.go for your in-venue WiFi?[/fildisi_callout][/vc_column][/vc_row]

meraki go

When it comes to running a restaurant, the experience your guests have goes far beyond the taste of the food. What the ambience is like, how good the customer service is and even how accessible your restaurant is. This can all work for or against you when it comes to meeting your guest expectations. 







Primarily, it’s about getting into the mindset of your customers. That means creating a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer-centric model</a> for your restaurant. Starting from how you communicate with them through your marketing, their first impression of your restaurant and of course, how good the food is. The entire experience (including checking in with them after their meal to rate their experience), needs to be viewed as a whole. 



The <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">more you get on board</a> with what your customers want, and how they think and feel in response to visiting you, the more informed you’ll be. So, if you own a restaurant and you’re looking to meet your guest expectations, here’s some of our top advice. 



<h4 class="wp-block-heading">Great Customer Service</h4>



Addressing your customer service might seem like an obvious point to start with, but it’s actually an area that can be frequently overlooked. After all, how many customer service jobs have we all worked in over the years where you are sent straight to work with customers, without any official training?



Your staff might have customer service experience, but that doesn’t mean it’s in line with your restaurant. That’s why it’s important to make sure everyone is on the same page. Having some ground rules on how to speak to customers and deal with different issues, allows your food to bubble away on the stove &#8211; not potential problems. 



You can <a href="https://stampede.ai/product/features/">also connect with customers after their visit</a> to leave you feedback, so you can get on top of anything before it becomes a real issue. This method also makes customers feel valued, especially when you are able to constructively respond to feedback good and bad. 



<h4 class="wp-block-heading">Mystery Dining</h4>



Thinking along the lines of a retail store hiring someone to do secret shopping to give an audit of their overall experience. Why not do the same for your restaurant? There are companies who can <a href="https://www.hgem.com/">professionally manage the entire experience</a>, so you can get a real taste of what diners are experiencing in your restaurant. 



Mystery dining works because let’s face it, most of us are too polite to share negative feedback on the spot. Similar to when we are asked, “how is everything with your meal?”. How many of us actually let them know the soup is a bit bland, or that the main looks like it’s been microwaved? 



The problem with not receiving <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">negative feedback</a> is that you can’t actually deal with it. The custom starts to drop, and it becomes difficult to fill tables, but why? Learning about these issues, however, can really give a valuable insight into problems you might not even be aware of. 



<h4 class="wp-block-heading">Don’t Let The Ball Drop</h4>



In business, it’s important to keep on top of everything as there’s a lot to juggle. Your restaurant is no different. From sourcing the best ingredients from your suppliers to making sure all the shifts are covered in front of house. Then there’s making sure your restaurant is thoroughly cleaned before the next service. It’s endless, right?



There are hundreds of tasks that might need completing in any given day. So it’s important everyone is on top of their responsibilities, and that standards are maintained. It’s a good idea to have regular meetings with your team, even if it’s a quick 5 minutes before service starts.



Make sure all your staff are aware of their tasks and responsibilities. As when the basic principles of running a restaurant gets lost, that’s when service starts to slip. In a public arena such as a restaurant, it’s impossible for your customers not to pick up on this. So if you want to meet guest expectations, you need to keep everything calm and under control.



<h4 class="wp-block-heading">Make Sure Your Restaurant Is Welcome For All</h4>



Take an honest look at your restaurant premises &#8211; how easy it for those with special needs or even a family with a pushchair to access it? 



Over the years, there have been some terrible backlashes from customers of restaurants <a href="https://www.bristolpost.co.uk/news/local-news/cafe-guide-dog-no-entry-2236165">who have refused guide dog entry</a>. It’s also not uncommon to hear of restaurants turning away wheelchair users because there is no accessible access.&nbsp;Incidents like this are not only upsetting for all those involved, but it can paint a really bad picture of your business. It can also lose custom from large swathes of the community as they are unable to access your restaurant. 



Additionally, make sure there is plenty of room in between tables for guests to move around. Nothing is more uncomfortable than having your chair back touching another diner, because the owner has decided to squeeze in too many tables. It could also make it challenging for those with pushchairs or mobility issues to get in and out. 



<h4 class="wp-block-heading">Conclusion</h4>



Going above and beyond to meet guest expectations is what sets an average restaurant apart from an outstanding one. Whether you serve pasta, steak or even good bangers and mash. People come for more than just food.



Whilst we may be in a digital age, it’s important the service industry doesn’t feel robotic. Customers need to feel a warm and welcome response from your staff. They also need to feel comfortable and at home in their surroundings. The food they are presented with needs to be made with heart, instead of just slopping it on a plate after you hear the ding. 



Getting into the mindset of creating a <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/">great experience</a> from start to finish is how to truly meet guest expectations. If you own a restaurant, it’s time to streamline your services with customer insight and marketing from Stampede. By reaching out to your customers, you can ensure their guest expectations are always met.&nbsp;



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Meeting your Guests Expectations

Very soon, hospitality venues will be encouraged to have another QR code in their venues.



Much like New Zealand, the U.K. Government have created a QR code check-in system, as part of the new NHS contact tracing app, for hospitality businesses to display in venues.&nbsp;



Many Track and Trace systems are QR code-based, but the NHS QR codes are separate. With many places also using QR codes for order-and-pay apps or digital menus, we’re heading for customer QR overload.



But there’s a way to cut back on QR codes. <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">Customer WiFi.</a>



Here are some of the advantages of using WiFi as part of your track and trace system.



<ul class="wp-block-list"><li>The process is easier for customers. No downloading QR scanner apps, no queuing to scan the code on the door. Just connect to the WiFi in a way that’s familiar to most of the population.</li><li>It’s still GDPR compliant. We’ve put a lot of effort into our <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">guest WiFi system</a> so that venue owners don’t have to fret about data compliance, and customers know that their data is handled correctly</li><li>Each visit is time-stamped,&nbsp;the system automatically records when people are in the venue – and when they leave.</li><li>Customers don’t need to scan again and again. The WiFi system remembers them when they come back, so they don’t have to scan the code to check-in again.</li><li>Free internet makes people happy and it will take the friction out of other digital services and apps that depend on internet connectivity.</li></ul>



The way customers use WiFi when out dining and drinking hasn’t changed. Using it for Track and Trace is one less weight on the customer experience.



To find out more about the advantages of using <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">WiFi for Track and Trace</a>, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Making Track and Trace Easier

In a world where the expectations of hotel guests are higher than ever, comfort, convenience, and customer service are all being enhanced by new technology.&nbsp;Over the last decade, the way in which customers travel, experience the hotel, and share their thoughts on the stay has changed beyond recognition. Hoteliers of every size and pedigree need to adapt to these changing expectations. Especially, if they wish to remain relevant in this relentlessly fast-paced, online-obsessed world.&nbsp;







However, an excessive focus on technology and efficiency can be counter-productive. While cost savings are always welcome in the constant battle to remain competitive and still make a good profit, efficiency and convenience shouldn’t be your only consideration.&nbsp;



Inevitably, the drive for efficiency through technology reduces the human interface element of a guest’s experience. This can lead to them forming a very different impression of your establishment then you would wish for.&nbsp;



<h4 class="wp-block-heading">Balance is critical&nbsp;</h4>



Holidaymakers are looking for a more personal experience. If a family saves all year for their annual holiday, they want it to be memorable, not efficient! However, they will still expect all the conveniences of modern life to be easily accessible. This requires hoteliers to find the best balance between personal service and convenient technology that supplements it.&nbsp;



Here’s where the good news comes in for independent hotels. Travellers are on the constant lookout for “<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram moments</a>” that they can capture and share with their friends. So, you can use your personal touch to secure a major competitive advantage over the big chain hotels. Look at all the “touchpoints” where your guests interact with you and your staff. How can you make the experience one that will entertain, educate, or inspire?&nbsp;



If you can make sure they know they’re dealing with an owner invested in their experience, rather than a corporate office thousands of miles away, then you will win fans for life. Even better, when they share that experience with others &#8211; it’s the kind of marketing that money can’t buy!&nbsp;



<h4 class="wp-block-heading">Finding your “technology sweet spot”&nbsp;</h4>



How do you find the right balance for your establishment? Some things you’ll only learn by experimentation. There is a way to safely deploy innovation in a way that will ensure you add to, rather than detract from, the all-important ambience of your hotel.&nbsp;Especially, with many new technological developments more accessible and affordable than ever. 



Here are some new technology ideas for you to consider to implement in your hotel:



<ul class="wp-block-list"><li>Give guests the ability to order room service or reserve a table at the restaurant via the screen in their room&nbsp;</li><li>Offer an online live chat feature for guests&nbsp;</li><li>Offer fast and free WiFi that is <a href="https://stampede.ai/resources/branded-experience/">personalised with your own brand</a></li></ul>



Rather than focusing on the benefits to you and your organisation that can be gained from the implementation of smart technology, it helps to consider what guests really want &#8211; and then consider how you can turn that to your advantage.&nbsp;



For example, booking a restaurant reservation on screen adds convenience for your guests. But they still get the personal experience of being greeted and waited on at your restaurant. Ordering room service through the entertainment system in the room removes the worry of making a bad decision when on the phone, or of a simple misunderstanding because of accents.&nbsp;



<h4 class="wp-block-heading">Become more accessible with technology&nbsp;</h4>



Many websites now feature a live chat option. It provides a useful resource for website visitors and a great way for you to create a connection with a potential customer. However, a live chat feature on the in-room entertainment can help you to be more attentive with very little effort. Instead of having to search for an employee if they have a question or problem, guests don’t need to leave the comfort of their room.&nbsp;



We even learned of one hotel that offered a <a href="https://www.whatsapp.com/business/">WhatsApp</a> concierge number to guests when they booked! This is a simple and low-cost way to make it really easy for visitors to access your services anytime they need it. All you need is one (robust!) phone that can be used by whoever is on the front desk. Backed up by the WhatsApp web client so you can have multiple persons manning the live chat service if it gets really busy.&nbsp;



An increasing number of front desks are also including an option to use a tablet to check-in/out or leave feedback. This can be convenient if someone is in a rush or simply prefers to do it this way. Whereas others will avoid these and interact with the person manning the desk instead.&nbsp;



<h4 class="wp-block-heading">Add your brand for a personal touch</h4>



Just because you deploy technology doesn’t mean the experience has to be devoid of personality for the user. There are several ways you can insert your company persona into the tech you are adding. One great way to do this is to <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">personalise the WiFi</a> sign-up page for guests. This gives you more than just a place to use your branding, it also allows you to make the experience more personal while collecting <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">useful data</a> you can then use for upcoming promotions and campaigns. You can even use the WiFi process to prompt guests to connect with your social channels or leave reviews.&nbsp;



Why not give it a try with our Guest WiFi marketing solution?



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Door locking is another area where technology is <a href="https://www.youtube.com/watch?v=2tL1Xfxr5Yo">taking over</a>. We’ve experienced the inconvenience of a hotel room key with a ridiculously large keyring or a card “key” that mysteriously vanishes the moment we go out for a walk. If you offer guests the ability to unlock their room door with an app on their phone, you’ve just removed one more worry from their lives and made their stay more enjoyable as a result.&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



When it comes to technology, the seemingly endless list of options can seem bewildering or even intimidating for independent hotel owners. From giving guests the ability to connect their own devices for in-room entertainment to room service robots. No area of the hotel experience is immune to innovation.&nbsp;



It’s best to seek to offer the “best of both worlds” &#8211; new technology options for those that prefer them, and traditional human help for those that don’t. You know the strengths of your own establishment. And if you follow these steps to deploy new technology in a way that complements rather than detracts from them, you’ll be able to reap the rewards in your hotel accordingly.&nbsp;

New Tech – Friend or Foe for Independent Hotels?

<a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">Marketing for hotels</a>, in the digital arena, needs your attention more than ever in 2020. Here we reveal the top hotel marketing trends you need to be aware of.







<h4 class="wp-block-heading" id="h-mobile-marketing">Mobile marketing</h4>



<a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj3_YTZkfTlAhWnThUIHVZBAJ4QFjAAegQIARAC&amp;url=https%253A%252F%252Fwww.criteo.com%252Fwp-content%252Fuploads%252F2018%252F06%252FCriteo-Summer-Travel-2018.pdf&amp;usg=AOvVaw0B-3MhYFpr1h21ajjvM6bs">80%</a> of hotel room bookings are made from a mobile device. You need to make sure that potential guests can easily and speedily make their online booking with you.&nbsp;



You need to go further too. All of your marketing endeavours – from check-in to offers sent out in newsletters – need the functionality to work on a mobile device.&nbsp;



Don’t forget that your customer, perhaps more than any other, is on the move. Make it easy to reach this mobile customer.



<h4 class="wp-block-heading" id="h-wifi-marketing">WiFi marketing</h4>



Your guests want and expect free, fast and easy-to-use WiFi when they are staying with you. Most hotels now offer this.



However, most hotels are missing a trick when it comes to using <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> as a tool to reach your customers in a powerful way. From a customised splash screen reflecting your branding through to asking questions, segmenting customers, analysing data, providing offers and linking to social media, you can market effectively to customers when you provide them with WiFi. It’s really simple. 



<h4 class="wp-block-heading" id="h-marketing-personalisation">Marketing personalisation</h4>



Customers are expecting greater personalisation across the board. This applies to your marketing efforts too. You cannot take a one size fits all approach.&nbsp;



Using customer data, you need to personalise an individual’s experience. Using the WiFi marketing example once more, it is possible <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">to send personalised offers</a> based on unique data captured.



You can also personalise marketing through segmented email newsletter lists or use booking information and preferences to create on-site experiences which are personalised to them.



<h4 class="wp-block-heading" id="h-use-video">Use video</h4>



<a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">Video is a really powerful marketing tool</a>, especially in hotels where you can use it to show customers exactly what they can expect when staying with you in a way which is limited through photos.



<a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/">Over half</a> of consumers will engage with a brand after viewing a video on social media. Look to Millennials and younger generations and it’s even more important.



<h4 class="wp-block-heading" id="h-booking-retargeting">Booking retargeting</h4>



As many as <a href="http://www.vizlly.com/blog-reduce-booking-abandonment/">81.6%</a> of hotel bookings are abandoned partway. If you retarget these customers, you stand a high chance of finalising the sale.



With the right technological tools, you can retarget these individuals across different marketing channels, for example on Facebook. This will get their attention back on you. Other ways of retargeting include on-screen prompts and paid search ads.



<h4 class="wp-block-heading" id="h-user-generated-content">User-generated content</h4>



User-generated content is that content which is shared by your guests, seemingly of their own desire to share. The single biggest part of this, for hotels, are <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">reviews</a>. It can also apply if a guest mentions you in a blog or on social media.&nbsp;



User-generated content is invaluable in the hotel industry. Prospective guests will search for you online before they make a booking. They need a positive experience and when that positive experience comes from another guest, and not just your marketing department, that’s incredibly powerful.&nbsp;



Make it easy for your guests to leave a review or to post on social media by prompting them within your WiFi access page. Also, don’t forget to do things such as provide photo prompts and opportunities within your hotel, with clear hashtags and the chance to win something if they share.



<h4 class="wp-block-heading" id="h-influencer-marketing">Influencer marketing</h4>



There’s no escaping the <a href="https://hotelmarketingassociation.com/blog/influencer-marketing-hotelier/">importance of influencer marketing in the hotel industry</a>. By 2023, influencer marketing is predicted to be a <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/">$21.1 billion</a> industry. <a href="https://www.bigcommerce.co.uk/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2019">89%</a> say influencer marketing delivers the same or better ROI than other marketing channels. 



You can think of influencer marketing as the new ‘word-of-mouth’ method, but you get to reach a much bigger audience. The trick with influencer marketing is to ensure it is authentic and reflects the audience being targeted.



<h4 class="wp-block-heading" id="h-social-media-contests-and-give-aways">Social media contests and give-aways</h4>



You probably recognise the importance of your social media marketing, but do you specifically realise its marketing potential when it comes to offers, competitions and giveaways?&nbsp;



Enticing people to engage with your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">brand through social media</a>, using offers, contests and give-aways get them viewing and sharing your brand and promoting loyalty to it. It’s a really effective way of boosting brand awareness.&nbsp;



It’s also a useful way of linking with other business, perhaps local partners offering an experience near your hotel, which will bring exposure to both of you.



The hotel industry is unforgiving to brands that don’t succeed to keep ahead of the curve. With the right hotel marketing strategies, you can make sure you meet the needs and trends of your changing customer and give them what they are looking for. This, in turn, will give you a competitive advantage, helping you to thrive in comparison with those hoteliers that don’t move forward. Many of these hotel marketing trends aren’t expensive, but they are worth it and will help you prosper going forward.

Top Marketing Trends in the Hotel Industry for 2020

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Free Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daerohive|title:Free%20Aerohive%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daerohive||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Aerohive and lots of access points? [/fildisi_callout][/vc_column][/vc_row]

Aerohive

Staycation Prep Starts Now! Get your hospitality business ready for re-opening.



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We’re wheeling out the Google Trends graph today, which is, once again, indicating a growing interest in “staycations” for the U.K.



Taking search term popularity, and a bit of gut feeling from the press and social media, it’s likely to be an even bigger phenomenon than it was last year.&nbsp;



According to the Google Trend graph (below) searches for &#8220;staycation&#8221; are at the same level now as they were last June when we were just a couple of weeks from lockdown lifting.



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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/03/projects_2586_1615397670731-419820.jpeg"><img decoding="async" src="https://image.stampede.ai/fill/1024/505/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wMy9wcm9qZWN0c18yNTg2XzE2MTUzOTc2NzA3MzEtNDE5ODIwLTEwMjR4NTA1LmpwZWc=" alt="" class="wp-image-19730"/></a></figure>



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To help you get the most out of this trend, we’ve pulled together some resources.&nbsp;



<h4 class="wp-block-heading" id="h-staycation-tips">Staycation Tips</h4>



First, we’ve got <a href="https://stampede.ai/blog/staycations-6-ways-to-get-your-business-noticed/" target="_blank" rel="noreferrer noopener">our quick-fire 6 staycation tips over on our blog</a>. We posted this in July last year, but there’s now a chance to put these tips into action even earlier and get ahead of that curve.



<h4 class="wp-block-heading" id="h-for-hotels">For Hotels</h4>



For hoteliers especially, but also for anyone with venues in tourism hotspots, there’s <a href="https://fivestarcontent.co/blog/update-your-hotel-website-for-new-audience" target="_blank" rel="noreferrer noopener">a fantastic article on FiveStarContent</a> about adjusting the messaging on your website with staycation audiences in mind.



<h4 class="wp-block-heading" id="h-local-audience-marketing">Local Audience Marketing</h4>



It’s got 3 easy-to-follow steps about adjusting website messaging to attract a more local audience and asks questions that will get the creative juices flowing. There are also other links to staycation marketing ideas on that article too.



<h4 class="wp-block-heading" id="h-tripadvisor-travelsafe">TripAdvisor &#8211; TravelSafe</h4>



Lastly, we’d like to point you towards our <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">guide to updating your Tripadvisor with TravelSafe measures</a>. This ties back to earlier points about updating your messaging on websites, directories and other sites so that Google searches for “staycation” get you in front of customers.



Once potential customers find you, it’s equally important to provide them with the confidence they need to make bookings. Tripadvisor&#8217;s TravelSafe tool is a fast and easy way to convey this information, and <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">our guide</a> will run you through the steps to set it up on your listing(s).



Got some staycation marketing ideas to bring to life? Get in touch with us at <a href="mailto:contact@stampede.ai?subject=Reopening%20Questions&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>

Staycations Revisited 2021

Nice write up in today&#8217;s Scotsman on Stampede, founder <a href="https://twitter.com/patrickclover">Patrick Clover</a> and the ambitious (yet still very realistic) plans for Stampede in the upcoming months.

Some highlights:
Stampede has recently taken equity funding, allowing it to grow from a team of four to nine, and this is soon set to increase to 16. Having launched in Edinburgh in April this year, after the firm started in 2015, it is now in 15 countries, with 487 locations in the UK and 505 globally including Vietnam, Brazil and Saudi Arabia. Deals came with the likes of Edinburgh tech incubator <a href="http://www.thisiscodebase.com">CodeBase</a> and <a href="http://www.livenationentertainment.com">Live Nation Entertainment</a> whose brands include Ticketmaster, and working with the entertainment giant to roll out its product across all its festivals.
You can read the whole article at <a href="http://www.scotsman.com/business/companies/tech/tech-entrepreneur-eyes-global-growth-with-wifi-firm-blackbx-1-4505840">The Scotsman website</a>.
No kidding! We&#8217;ve been pretty busy over the summer concert season. In just the last few weeks, we&#8217;ve partnered with <a href="http://www.indigo-ts.co.uk">Indigo Technology Services</a> to provide connectivity for events like:
<div class="caption"><img decoding="async" class="size-medium wp-image-5153" style="width: 180px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Kia wireless festival" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/wireless_festival_2017312_website_index_2x_kusg_standard-180x270.jpg" alt="Stampede Kia wireless festival" width="180" data-constrained="true" /></div>
<ul>
<li><a href="http://www.wirelessfestival.co.uk">The KIA Wireless Festival</a> &#8211; held in London&#8217;s Finsbury Park</li>
<li><a href="http://trnsmt.tv">The TRNSMT Festival</a>, Presented by <a href="https://utilita.co.uk/">utilita</a> &#8211; one of the biggest summer festivals held in Scotland</li>
<li><a href="http://www.latitudefestival.com">The Latitude Festival</a> &#8211; We had the honour of providing Guest Wi-Fi for <a href="http://www.latitudefestival.com/stage/danish-quarter-carlsberg">The Danish Quarter stage</a> during Latitude in assistance with the most famous beer in Denmark, <a href="http://www.carlsberg.co.uk">Carlsberg</a>!</li>
</ul>
But just because we&#8217;re playing with the big boys, doesn&#8217;t mean we can&#8217;t help provide Guest Wi-Fi for your business. No sir. Since 2015 we&#8217;ve been helping out <a href="https://www.stampede.ai/wifi-in-action#coffee">cafes and pubs</a>, <a href="https://www.stampede.ai/wifi-in-action#hotels">hotels</a> and even <a href="https://www.stampede.ai/wifi-in-action#transport">public transportation</a> by providing seamless Wi-Fi with <a href="https://www.stampede.ai/how-it-works#insight">amazing customer insights</a> to help their business grow.
Why not drop us a line and see how we can help you?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>