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How does iOS 10 impact your Stampede network?
In short, it doesn&#8217;t. The new release won&#8217;t impact your network, however, there is something you should be aware off.
With today&#8217;s launch of Apple&#8217;s new operating system (iOS 10) and the forthcoming launch of the iPhone 7 you may be wondering how this has an impact on your Stampede network after seeing this message:
<img decoding="async" class="aligncenter wp-image-3393" style="display: block; margin-left: auto; margin-right: auto; width: 338px;" title="Stampede iOS 10 wifi screen" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/IMG_6246.png" alt="Stampede iOS 10 wifi screen" width="338" data-constrained="true" />
A user may also want to find out more by clicking the blue information button and be shown this message, detailing the issue further:
<img decoding="async" class="aligncenter wp-image-3396" style="display: block; margin-left: auto; margin-right: auto; width: 338px;" title="Stampede Secure network" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/IMG_6247.png" alt="Stampede Secure network" width="338" data-constrained="true" />
<h2>Why is this message shown?</h2>
This message is now displayed on all public WiFi networks that don&#8217;t have a password to protect them. Instead of a password, as I&#8217;m sure you are aware, Stampede offers a fully branded login screen. This makes the network equally secure, complying with legalities to the full extent. A specific device can&#8217;t detect that a login screen is in place, like it can when a password is in use. The device will make an assumption that there is no security on the network.
<img decoding="async" class="aligncenter wp-image-3403" style="display: block; margin-left: auto; margin-right: auto; width: 349px;" title="Stampede 6Degrees north" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2016-09-12-at-11_41_25.png" alt="Stampede 6Degrees north" width="349" data-constrained="true" />
Ready to try safe, secure WiFi for your business?
In this article we&#8217;ve shown you a bit about how easy and secure it is to use Stampede for your business.
Not using Stampede yet? That&#8217;s ok, we still like you.
But why not sign up for a free, no obligation trial today to see how we can help you grow your business and attract more customers.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

post

iOS 10 WiFi Security Recommendation.

<a href="https://business.google.com/" target="_blank" rel="noreferrer noopener">Google My Business</a> (GMB) has rolled out several updates over the last year. Updates include new fields and info boxes specifically for physical locations like restaurants.



<hr class="wp-block-separator"/>



These new fields allow hospitality businesses to add details about their venues&#8217; services, health and safety and dining options like those on <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">Tripadvisor.</a>



Over on the <a href="https://blog.aretheyhappy.com/major-google-my-business-2020-updates/" target="_blank" rel="noreferrer noopener">Are They Happy blog</a>, there’s a detailed breakdown of the Google My Business updates with screenshots.



Here are some of the key areas of your profile that we’d recommend updating ASAP:



<ul class="wp-block-list"><li>Health and safety measures</li><li>Takeaway, dine in, collection availability</li><li>Outdoor and indoor seating</li><li>Dining options (i.e. breakfast)</li><li>Offerings, such as vegan, GF etc.</li></ul>



To update these settings



<a href="https://business.google.com/" target="_blank" rel="noreferrer noopener">Go to your GMB</a> then select Info in the left hand menu (desktop).



Scroll down until you see the “Highlights” section and in here you’ll find the new options to enhance your listing &#8211; it’s right near the bottom. Click the little pencil icon, then make your edits, and save.



Here&#8217;s ours:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="614" src="https://stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1024x614.png" alt="" class="wp-image-19294" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1024x614.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-300x180.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-768x460.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1536x921.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-2048x1228.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1200x719.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-150x90.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1920x1151.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-592x355.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-100x60.png 100w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-why-is-updating-this-important">Why is updating this important?</h4>



Richer detail in your listing not only provides potential customers with the info they want, but it also helps Google to get you in front of more potential customers.



Feeding this information into your profile will match your business with a wider number of consumer searches on Google. Without it, your business might not get featured when it should be.



For example: Someone searches “Takeaway near me”, and Google will use the information on the GMB profiles of nearby businesses to deliver results to that person.



The sooner these updates are in place, the sooner Google can start using them to get you in front of more potential customers. Don&#8217;t forget to check your other details, including opening hours, whilst you&#8217;re in your profile.



<a href="mailto:chargeahead@stampede.ai?subject=Google%20My%20Business%20Help&amp;body=" target="_blank" rel="noreferrer noopener">Reach out</a> to our team if you need any further advice on keeping up with Google My Business updates.

Get Found By More Customers [Google My Business]

24,809,748 &#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;



Big data like this is cool, but we’re more interested in big results.&nbsp;



The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.



<h2 class="wp-block-heading">The State of Hospitality Email Marketing in 2023</h2>



Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is criminally underserved when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;



As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.



Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;



Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">$40 for every $1 </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;



However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.



And that’s where the problem lies. Data is worthless without the right tools to hand to work with it.



So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.



Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.



<h2 class="wp-block-heading">Myth #1 &#8211; Emails Are Not a Thing Anymore</h2>



A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;



Numbers tell a different story:



In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">over 333.2 billion emails</a> were sent and received EVERY. DAY.



<a href="https://www.constantcontact.com/blog/email-marketing-statistics/">61% of customers actually want to receive promotional emails</a> from their preferred brands.&nbsp;



So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged">done right</a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared">2022 Key Email Marketing Figures Compared</h2>



For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.



What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;



However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;



So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stampede emails have a higher delivery rate than the industry average with open rates being 2x higher and click rates even 6x higher. That’s a significant difference for all figures.&nbsp;



Why is that?



Customers expect a personalised experience, both in-venue and digitally. That’s when the data is needed.



With Stampede, you get access to multiple data sources from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;



Using this combined data they can foster an engaged customer mailing list. Through clever segmentation and automation, they can then send personalised campaigns that achieve much higher conversion rates.



<h2 class="wp-block-heading">Myth #2 &#8211; Tracking Results is Hard </h2>



Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.



However, compared to other digital marketing channels such as social media, emails deliver much more tangible results that go beyond engagement, likes and views.&nbsp;



With the right setup, results can easily be tracked in real money spent.



It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.



<h2 class="wp-block-heading">Stampede Average Campaign ROI</h2>



The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.



For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.



This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.



If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!



<h2 class="wp-block-heading">Myth #3 &#8211; Too Much Work</h2>



Another big blocker for email marketing is the assumption that it is too time-consuming and too difficult to get right.&nbsp;



Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;



Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.



However, creating and sending great email content is no harder than creating social media posts. Best tools make it easy for anyone to build an email with templates, functional drag-and-drop builders and great customer support.



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022">Sector Success Stories in 2022</h2>



Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td>Number of venues</td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td>Emails sent in 2022</td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td>Average open rate</td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td>Repeat visits</td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td>Return-on-Investment</td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast">2023 Email Marketing Forecast</h2>



Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the number one marketing channel for return on investment. 



Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.



The rising trend of personalisation will continue and it will get even more powerful as more industries will figure out how to combine customer data.



Lastly, more businesses than ever will move away from big providers like Mailchimp towards industry-specific tools that meet their tailored needs.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Don’t see the results you want from your email marketing? Reach out to get started with <a href="https://stampede.ai/how-it-works/marketing">Stampede</a>&nbsp;for better marketing and more revenue this year.

2022-23 Email Marketing Report – Get 2x Higher Open Rates

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

ChatGPT vs. Jasper: The Two Most Popular AI Tools Compared

So, you’ve followed your dream and opened a restaurant. Serving up some of the tastiest meals in your local area. You’ve worked hard on the design, creating a stunning dining area where your customers can relax and enjoy the freshly prepared dishes. However, there are a few issues playing on your mind. How are you going to lure the customers and keep the orders coming in the face of competition from other local restaurants? We’ll answer these questions and suggest some tried and tested marketing methods for your restaurant in this helpful blog.







But how and where to get started with your restaurant marketing? There are a couple of easy and straight forward methods available. 



<h4 class="wp-block-heading">Customer Research</h4>



There are a number of steps that you can take to build the profile of your restaurant to make sure the customers keep coming back for more. 



It’s best to start off with a bit of research. Finding out about the people who are most likely to spend their hard-earned money in your restaurant. You should also find out as much as possible about the competition. Focussing on how they are managing to entice the crowds. Should you be following their example or market your restaurant as an exclusive dining venue?



The research should then continue with some focus on the people who are already visiting your restaurant. Most importantly, you should take time to talk. Try to find out why these customers are visiting and how satisfied they are with the service. 



In addition, ask questions about everything from the reasons for visiting to thoughts about the restaurant decor. <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">Such data</a> could be put to use in the creation of targeted marketing campaigns. But also general improvement of your restaurant. You can also find out the busiest times within your restaurant and make staffing decisions accordingly. &nbsp;



<h4 class="wp-block-heading">Social Media Marketing</h4>



Your customers might like to spend their time reading the latest tweets, chatting on Facebook, or looking at the pretty pictures on <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>. It’s important that you get to grips with marketing on the preferred social media channels. 



Further, you should keep your communications on brand and consistent no matter where your customers are engaging. Competitions could be set up and live updates posted about special events and discounts. You might even post pictures of the mouth-watering meals prepared by your kitchen staff. <a href="https://www.instagram.com/avagenes/">Ava Gene’s Instagram</a> account provides a bit of inspiration on this front.&nbsp;



<h4 class="wp-block-heading">Email Marketing</h4>



Another popular restaurant marketing method can be seen in direct <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">email marketing campaigns</a>. This method makes use of all the valuable customer data collected. To get the data, customers may be prompted to give their email addresses, Facebook profile, or Twitter handles in exchange for access to the free WiFi. From there, you can then create targeted communications which can be sent out at opportune moments for customer engagement. 



Even better, emails can be automated for the successful retention and reward of your loyal restaurant customers. Such emails may be sent out a few days after customers have visited your restaurant. This will ensure that the positive experience remains top of their minds. You could also distribute emails to customers who haven’t visited for some time (e.g. over 30 days) to boost the levels of retention.



<h4 class="wp-block-heading">Geo-Targeted Advertising</h4>



You should have plenty of information to use in the digital marketing of your restaurant. Therefore, advertisements could be built around visitor characteristics such as age, gender, and location. 



Also, you should take the time to make sure that your restaurant can be found by local customers. Create content including targeted keywords and focussed on the interests of people in your community. In addition, register for local listings and take every effort to build a stand-out online profile. Within this, advertisements could be set up focussing on people under the age of 30, who are looking for ‘Tapas in Brighton’ or ‘Chinese Restaurants in Lincoln’.



<h4 class="wp-block-heading">Loyalty Programs</h4>



We told you about some of the best ways of earning repeat business in our <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">recent blog on customer loyalty</a>. As mentioned, you can use the offer of free WiFi to collect some really valuable information about the good folks who visit your venue. Use this information for more targeted campaigns. You might take the opportunity to arrange special holiday discounts. Or schedule messages after the achievement of set milestones. 



There is also the option of setting up a points-based system, which the customers can track via their digital devices. As an example, you could offer a free meal for every ten points earned by a customer. However, ensure a quick and easy point redemption process. 



<h4 class="wp-block-heading">Social Paying</h4>



Organise social payment events to ensure that positive word is spread about your restaurant. These events will involve customers paying for outstanding service and top-notch food in the form of social media updates and reviews. 



For example, offer free drink in exchange for the addition of a set number of Twitter followers for your restaurant and discount coupons in return for Facebook likes. You can then share details of positive customer experiences on your website and across social media. This will effectively set you apart from the rest.&nbsp;



<h4 class="wp-block-heading">Blog Writing / Outreach</h4>



There are plenty of popular bloggers and social media influencers who could help out in the marketing of your restaurant. Some of these online experts have reader and viewer numbers running into the tens of thousands. You can encourage them to spread the word by arranging free or discount meals and delivering on your promise of the first-rate service. 



The positive reviews are sure to be read by large numbers of people particularly likely to visit your restaurant. Have a read of the <a href="https://www.forketers.com/how-to-invite-food-bloggers-to-your-restaurant/">Forketeers blog</a> for some handy tips on how to reach out and build positive relationships with the foodie bloggers.



<h4 class="wp-block-heading">WiFi Marketing</h4>



To get the most out of these restaurant marketing methods, you can use the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede WiFi system</a>. Most customers will be more than happy to exchange their email or mobile phone numbers for free internet access. You can use your customer information to create personalised messages encouraging restaurant reviews and social media posts. You could even have regular news pieces sent out with details of menu updates and exciting events. Have a read of some of <a href="https://stampede.ai/blog/">other blogs</a> for further information about the prospects of WiFi marketing.



If you make use of the proven restaurant marketing methods highlighted in this blog, you can expect the levels of customer engagement and loyalty to increase. You’ll find that the positive word spreads and that you enjoy increased popularity. Maximise the prospects of further marketing success through the adoption of other tricks and tactics covered by Stampede.



Why not give it a go with a free trial of our software?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Must-Have Marketing Methods For Your Restaurant

According to the calendar, it’s the first official day of Autumn this week, which already is a treasure trove of inspiration. Changing seasons, changing ingredients, changing menus.



<hr class="wp-block-separator"/>



 For this week, we’ve got these three topics to inspire your social media and email content.



<h4 class="wp-block-heading" id="h-tuesday-22nd-national-ice-cream-cone-day"> Tuesday 22nd &#8211; National Ice Cream Cone Day</h4>



 True fans of ice cream know it can be enjoyed all year round. A luscious multi-scoop cone with all the toppings will look great in social media feeds. Try asking fans and followers to tag who they’d get a cone with to celebrate the day.&nbsp;



 If you don’t serve ice cream cones, Tuesday is also white chocolate day which can provide just as big a visual impact on social media.



 Recommended channels: Social media



<h4 class="wp-block-heading" id="h-friday-25th-national-cooking-day"> Friday 25th &#8211; National Cooking Day</h4>



 We might have passed the primetime of virtual cooking demos, but National Cooking Day is a great opportunity to record a new video demo, or simply share one you recorded a few months ago again&nbsp;with customers and fans.&nbsp;



 You could go down the route of how to make a favourite dish super-quick or a longer more detailed presentation. <a href="https://stampede.ai/blog/a-recipe-for-video-showcase-success/" target="_blank" rel="noreferrer noopener">Check out this article</a> about cooking video best practice, using Wagamama&#8217;s example.



 Recommended channels: Email and social media



<h4 class="wp-block-heading" id="h-saturday-26th-better-breakfast-day"> Saturday 26th &#8211; Better Breakfast Day</h4>



 The fast pace of modern daily life often makes many people skimp on or miss breakfast entirely, and Better Breakfast Day aims to remind us all of the importance of that first meal.



 If you offer a healthy and hearty breakfast menu, this is an ideal day to show it off. A one day offer could be just the incentive people need to stop by and fuel up properly in the morning.&nbsp;



Otherwise, there are lots of breakfast dishes that make for great visual content, like pancake stacks, health-food bowls and eggs of all kinds.



 Top tip: Schedule social media posts for Thursday or Friday.



 Recommended channels: Email and social media.



Want to learn more about how email can grow your business? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get </a><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">in touch</a> with one of our team.

What’s On This Week? – 21/09/2020

“As of 15 June, Europeans will be able to travel in the EU without roaming charges. It means that when travelling in the EU, consumers will be able to call, send SMS or surf on their mobile at the same price they pay at home.” – The European Commission

Gone are the days of dreading your phone bill after a week’s holiday of using 3G to try and navigate around an unknown country. Post-holiday blues were only intensified by a phenomenon called ‘bill shock’ &#8211; a phenomenon so sobering travelers would avoid their phones while on holiday.<img loading="lazy" decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/roam-not-roam.jpg" alt="roam-not-roam.jpg" width="700" height="312" />
‘Roam like at home’ means that calls, texts and data are all free in Europe, and as it automatically came into effect, customers didn’t even have to lift a finger to make sure they were signed up.
It is billed as an ‘end to all roaming charges’, but it’s actually not as simple as that. The small print in the EU rules states a ‘fair usage’ policy, meaning mobile phone companies can still charge extra fees for some users who have unlimited, or data generous, packages.
Here’s how some of the leading UK networks are limiting ‘free’ data roaming: 
<table style="border-color: #000000;" border="1" cellpadding="5">
<tbody>
<tr>
<td></td>
<td style="vertical-align: top;">HOW MUCH OF YOUR UK DATA CAN YOU USE WITH NO EXTRA CHARGES?</td>
<td style="vertical-align: top;">HOW MUCH EXTRA WILL YOU PAY OVER THIS LIMIT?</td>
</tr>
<tr>
<td>EE</td>
<td>15GB</td>
<td>You’ll need to buy an add-on &#8211; 1GB to use over a week costs £6.99</td>
</tr>
<tr>
<td>O2</td>
<td>All &#8211; no fair usage limit</td>
<td>N/A</td>
</tr>
<tr>
<td>THREE</td>
<td>12GB for contract, data and SIM only. 9BG for PAYG users. </td>
<td>0.73p/MB</td>
</tr>
<tr>
<td>VODAFONE</td>
<td>All &#8211; no fair usage limit</td>
<td>N/A</td>
</tr>
<tr>
<td>GIFFGAFF</td>
<td>6GB is on an ‘always on’ package</td>
<td>0.73p/MB</td>
</tr>
</tbody>
</table>
There’s also a limit as to how many days you can access free data, with a maximum of 30 days at a time and 90 days per year.
Why does the ‘fair usage’ limit matter?
It’s important to remember that we use our devices differently while abroad, spending a lot more time checking maps, sharing experiences and photos with friends online and making video calls with loved ones. So it’s also really important to remember that your data allowance will run out extremely quickly. Plus, if you’re streaming or downloading content this will drain your allowance even faster.
The new law also only applies to EU citizens, meaning lots of people still need access to WiFi and are vulnerable to being charged extortionate fees. It’s also worth being mindful that Brexit brings a lot of uncertainty for free EU data roaming &#8211; as yet, no one knows what will happen.
So, what do we think about the new EU ‘free’ data roaming? 
Well, we’d say that when you can, rely on WiFi and turn off your data allowance. WiFi is usually faster, cheaper and also allows you to be more ‘data heavy’, making video calls and browsing online til your heart’s content.
EU data roaming is excellent as a backup and to check-in while on the move, but we’d suggest that sticking to WiFi where it is available is always best. When using WiFi you’ll be rest assured you’ve removed the risk of hefty fees and charges, taking away the worry from your holiday.
A quick point about security&#8230;
When using WiFi abroad, try to connect in places you visit, such as bars and restaurants, that have <a href="https://www.stampede.ai/how-it-works#security">password protected WiFi</a>. Not only will this keep your connection secure, but you’ll possibly receive <a href="/blog/press/guest-wifi-a-sales-marketing-tool">discounts and promotions</a> from the businesses your patronizing via text or email &#8211; who doesn’t love a discount on their next drink, or a free dessert with their meal?! 
If you are traveling round Europe, you’ll often be at risk of security problems. Rather than using a password protected home or work network, you’ll be using public WiFi or even worse, shared computers.
Anyone on the same network (which could be hundreds or even thousands of people) could grab your passwords, usernames, credit card numbers and browsing history &#8211; a VPN (Virtual Private Network) protects you from this.
VPNs also let you get around Internet filtering &#8211; sites you might not expect (such as Netflix, Facebook and the BBC) are blocked in certain countries. To get around this, you simply connect your VPN to a country that doesn’t block the site you’re after.
Got any thoughts on ‘free’ EU data roaming? Let us know below!
And if you&#8217;re running a business and looking to offer safe and secure WiFi to your patrons &#8211; no matter where they&#8217;re from &#8211; why not give Stampede a shot? 

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

‘Roam Like at Home’…Really?

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Love is in the air on Sunday. You’re probably all set up for Valentine’s Day by now. To get your customers into the romantic vibes, share some Valentine’s Day <a href="https://www.goodhousekeeping.com/holidays/valentines-day-ideas/a26863/valentines-day-facts/" target="_blank" rel="noreferrer noopener">facts</a> and <a href="https://www.countryliving.com/life/g89/love-quotes/" target="_blank" rel="noreferrer noopener">quotes</a> on your socials. If you’re offering meal boxes/kits, remember to send a last-minute reminder email!



What else is going on this week? It’s going to be international. Join me on a virtual journey around the globe. We’re going to stop by in Italy, Poland and China. Ready?



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<h3 class="wp-block-heading" id="h-tuesday-9th-national-pizza-day">Tuesday 9th &#8211; National Pizza Day</h3>



National Pizza Day is coming up tomorrow. This day can, in fact, be a full day of pizza! Start off&nbsp;with a fried egg and bacon topping in the morning, a healthy veggie one for lunch and a proper spicy meaty one for dinner. Yeah, why not also include a chocolate one for dessert. Undoubtedly, the trickiest part and hardest decision with pizza is the topping. Are you team traditional Margherita or give-me-every-topping possible? Yes to ham and pineapple or rather hot and spicy? Last question, American or Italian style?&nbsp; Hardly any other dish comes with so many options, certainly able to please every taste bud around the world. &nbsp;



The top 5 Pizza toppings to share with your customers:



<ul class="wp-block-list"><li>Cheese </li><li>Pepperoni </li><li>Sausage</li><li>Mushrooms</li><li>Bacon </li></ul>



<h3 class="wp-block-heading" id="h-thursday-11th-fat-thursday">Thursday 11th &#8211; Fat Thursday</h3>



It’s 6 days until Ash Wednesday and the beginning of the Lent. Fat Thursday (‘T?usty czwartek’) is traditionally celebrated in Poland. Coming with it lots of sweet treats, preferably ‘P?czek’ (jam-filled doughnuts) and long queues in front of bakeries. The traditional filling to go for is a quite delicate one &#8211; rose jam. By the way, if you don&#8217;t eat at least one P?czek you will have bad luck for the rest of the year. Better don’t risk that! Questions to engage with your customers:



<ul class="wp-block-list"><li>What’s your favourite doughnut filling/topping?</li><li>Donut or doughnut?</li><li>Baked or fried?</li><li>Why do some have a hole?</li></ul>



<h3 class="wp-block-heading" id="h-friday-12th-chinese-new-year">Friday 12th &#8211; Chinese New Year&nbsp;</h3>



<a href="https://chinesenewyear.net/" target="_blank" rel="noreferrer noopener">Happy Chinese New Year!</a> Each year has its own zodiac animal with this year marking the year of the Ox, symbolising strength and determination. There’s lots going on during these 16(!) days of celebrations, also called the Spring Festival or Lunar New Year. 20% of the global population is in fact celebrating. Festivities usually include parades and performances (involving dragons and lions), traditional costumes, plenty of fireworks (to ward off evil spirits) and of course lots of delicious food. The most popular traditional food is a rich rice cake (sweet or savoury) called ‘nian gao’. Some facts to share with your customers: Did you know &#8230;?



<ul class="wp-block-list"><li>Celebrations end with the Lantern Festival on the 26th</li><li>Red is the colour to go for</li><li>No chores allowed (bad luck!)</li><li>Children get lucky money in red envelopes</li></ul>



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re happy to help with your email marketing and much more.

What’s On This Week? – 08/02/2021

Exciting times coming up! So better watch this space.







After 4 awesome years as Stampede, it&#8217;s time for something new.



We&#8217;re changing our name!



Whilst we&#8217;re busy getting everything ready &#8211; make sure to follow us on the social channels to not miss out on anything.



<hr class="wp-block-separator"/>



Coming up next: Short Q&amp;A with our founder Patrick on why we&#8217;re re-naming.

Coming soon …

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



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 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

Getting up early has never been easy. Luckily, we&#8217;re blessed with coffee and people who have a passion for preparing good coffee. While enjoying a cup of java, we met Tom Hyde, co- founder of Brew Lab Coffee, at his shop on South College Street in Edinburgh.
Brew Lab Coffee opened about five years ago and is now a crucial part of many people’s daily routine. Instead of simply supplying Edinburgh with good quality coffee, Tom decided to go a step further and diversify the business. Opening a training lab beneath the shop was adding the “Lab” to Brew Lab . It&#8217;s used to train professionals and coffee lovers to brew their favourite drink to perfection. Furthermore, Brew Lab started selling their homemade Cold Brew last year (which we tried and it was delicious!).
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/tuFYIzShg8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>It&#8217;s all about customer experience&#8230;</h2>
For Tom it is always crucial to provide the best possible customer experience to guests and not only provide them with great coffee, but also with great atmosphere and the best WiFi experience. From day one, Brew Lab Coffee was providing WiFi to its guests &#8211; but encountered problems with the login, the number of allowed users and other restrictions.
“We used to have a WiFi password in a picture frame on the wall and we used to change that every five days. It was a real headache to manage”, Tom mentions. 
And who doesn’t know the hassle of walking over to the counter and asking for the password? 
<h3>&#8230;and your Brand!</h3>
As one of our first customers, we reached out to Tom and introduced him to Stampede Guest WiFi. He is now welcoming customers with a uniquely branded login screen and making it as easy as possible for them to use the WiFi in a fast and secure manner.
“I think delivering something like WiFi has an effect on your brand. We are quite a brand led business. We take a lot of care and time to make sure we project the image we want to and delivering a safe and secure WiFi network is part of that. It’s not going to be at the forefront of any customer’s mind but it should be something that works seamlessly in the background, so they don’t have to think about it.“
<h3>How our Guest WiFi Software Helped Brew Lab</h3>
Another advantage that Tom gets out of Stampede WiFi are the <a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer">powerful insights</a>. Even though Tom knows the shop inside-out and spends a lot of time at his business, he admits that it is very helpful to have an actual data source to rely on. 
Gaining insights into customer behaviour is very valuable for every business, as the data can be used to get to know your customers better and approach them on a personal level. Stampede helps you to setup automated marketing campaigns and reach out to customers that connected to your WiFi earlier. 
<h3>Want to Provide Awesome WiFi and an Epic Experience to your customers?</h3>
If you crave a fantastic cup of coffee, find Brew Lab right <a class="" href="http://www.brewlabcoffee.co.uk/the-cafe/" target="_blank" rel="noopener noreferrer">here</a>. 
And if you crave the best WiFi solution for your business, then don’t miss your chance and start a free trial by clicking the button below or contact Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Brew Lab Drips Success with Coffee Shop WiFi – Stampede SUCCESS STORY

If you logged into your Connect dashboard you might have noticed a few changes inside &#8211; that&#8217;s because today we released our latest version of Stampede, Connect 3.1!

<iframe loading="lazy" src="https://www.youtube.com/embed/hQyr4_ou3H8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
You&#8217;re not going to hurt our feelings if you didn&#8217;t notice it right away, as there weren&#8217;t any massive UI changes. However, we did introduce a whole raft of exciting new features &#8211; just take a look!
Business hours: It&#8217;s now possible to operate a network for as many different periods throughout the day as you wish instead of just one. We&#8217;ve also updated the business hours menu with a few UI tweaks.
Marketeer User: This will allow admins to create Marketeer accounts that will have the same privileges as a moderator but will be able to have marketing credits assigned to them on a monthly basis by their admin.
Fake Data: Populate a site with spoof data for demonstration and education purposes (not to be confused with fake news).
Spend per Head: Tell us how much a customer in your marketing audience is worth to you and we&#8217;ll show you how much money you&#8217;ve made. It&#8217;s like instant ROI.
Status Checker: This will allow for a user to check the setup of a network for errors and see useful info, such as when it was last online and if the Facebook ID is valid.
Nearly Online: We have been working on a massive overhaul of the splash screen in Stampede. For those of you doing custom branding, it will be a lot smoother and easier with a new integrated automatic colour picker based on the colour of your background image or logo. We will also be implementing a ‘simple’ and ‘advanced’ branding mode.
Bug Fixes: Small issues with UI and errors when switching between locations will be ironed out to make your day to day experience smoother.
As always, we are available at 0131 510 7008 or at <a href="mailto:support@stampede.ai">support@stampede.ai</a> if you have any questions.
And if seeing all these tasty improvements makes you want to offer awesome WiFi for your retail, pub or restaurant business, why not give us a try?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Connect 3.1 is Here!

Brits really are creatures of habit, finds new report.

Reviews are important, they always have been and will be even more so now. They act as a way to reassure and provide customers with an idea of what they can expect. Fact is,<a href="https://upserve.com/restaurant-insider/industry-statistics/" target="_blank" rel="noreferrer noopener"> 92% of customers read reviews and 33% would never eat in a restaurant with less than 4 stars.</a>



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Customer behaviour and expectation have changed, there is no doubt in that. This shift impacts the way customers review their experience. How do you stay ahead of the new review curve?



<h4 class="wp-block-heading" id="h-changed-customer-priorities">Changed Customer Priorities</h4>



Businesses need to react to those behavioural changes by listening to their customers. What do they care about at the moment? This will determine the main factors when rating their experience at your venue.&nbsp;



<h4 class="wp-block-heading" id="h-health-safety-cleanliness">Health, Safety &amp; Cleanliness&nbsp;</h4>



Health, safety and cleanliness have become some of those main factors in the last year. Not only is it a major consideration for your customers when leaving a review it also forms the base on which potential customers decide on whether to go for your venue or not.&nbsp;



Unlike traditional elements of customer experience such as service, food quality or ambience, these points affect every touchpoint (literally) along your customer experience on-site. From your entrance area, to the table, the staff and facilities.&nbsp;



<h4 class="wp-block-heading" id="h-contactless-in-venue-experience">Contactless In-Venue Experience</h4>



As an extension of the above, there has certainly been an accelerated customer demand for a technology-led and contactless hospitality experience. Recent stats show that <a href="https://www.zonal.co.uk/resources/blog-is-order-and-pay-here-to-stay/" target="_blank" rel="noreferrer noopener">40% of customers indicated that they feel safer if an order and pay system is used</a>.



It goes without saying that this will affect how customers rate their experience. There are many solutions out there, so think about how the user experience with them reflects on your business!



<h4 class="wp-block-heading" id="h-what-should-venues-do">What Should Venues Do?</h4>



In order to address those changed customer priorities our advice is:



<h4 class="wp-block-heading" id="h-1-focus-on-transparency-reassurance">1. Focus on Transparency &amp; Reassurance</h4>



First and foremost, be transparent and showcase the steps you are taking to mitigate risk. Reassure your customers through regular updates on your website and social channels. This shows that you care and will make your customers feel safe to visit you.



TopTip: don’t forget to update your <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">Tripadvisor “Travel Safe” section.&nbsp;</a>



<h4 class="wp-block-heading" id="h-2-be-proactive">2. Be Proactive</h4>



Customers are more likely to leave a review (<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">up to 72%</a>) if they are asked. So it’s up to you to actively encourage your customers to leave one. This can be done through sending an automated email or SMS message after their visit asking for feedback.&nbsp;



Recent reviews around key priorities will help you get more customers through the door. Make sure you handle any negative reviews in a timely manner and also respond to positive reviews. Sharing any positive feedback with your online audience will also help to reassure them.



Train your staff to ask for on-site feedback, with a special focus on any new measurements you have implemented. This will allow you to react to and rectify any potential issues immediately.



<h4 class="wp-block-heading" id="h-3-utilise-technology">3. Utilise Technology</h4>



Most venues are using an order &amp; pay solution already and have digitised their menu. Ensuring that all those systems work flawlessly (including safe and fast Guest WiFi) and contribute to a faster and more efficient service is crucial.&nbsp;



A high number of reviews are great for attracting new customers. But it’s the words in a review that provides actionable insight and help you to detect any recurring themes you should address. “Sentiment Analysis” tools can help you to extract those insights from your customer feedback.



Want to save time collecting and monitoring your reviews? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out how we can help you automate your review requests.&nbsp;

3 Ways to Keep Up With Changing Customer Reviews

The Restaurant Food Delivery Wars

As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

Now Online – Highlands and Islands Airports

As hospitality marketers, you understand that a successful content strategy is key to getting your message out and engaging with potential customers.&nbsp;



But let&#8217;s face it, creating good content can take up time and energy. That’s where artificial intelligence (AI) comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.



In this blog post, we&#8217;ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.



<h2 class="wp-block-heading" id="h-5-clever-ways-to-use-ai-for-content-creation">5 clever ways to use AI for content creation</h2>



It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.



<a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://www.copy.ai/">Copy.ai</a> and <a href="https://www.jasper.ai/">Jasper</a> are only a few examples of AI-powered language tools that can assist in generating content that is engaging and effective.&nbsp;



Hospitality operators can focus on other important tasks while still maintaining a strong online presence.



Here are 5 types of hospitality marketing content AI can generate for you:



<h4 class="wp-block-heading">1. Marketing Copy</h4>



The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide choice of subject lines for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.



But it doesn&#8217;t stop there, AI can support the whole email content creation process. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can iterate different versions that resonate with the customers.



In addition, hospitality marketers can also repurpose existing content quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.



<h4 class="wp-block-heading">2. Social Media Content</h4>



Social media managers as well can save time and reach a larger audience with AI-generated posts and captions. Whether it&#8217;s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.



Additionally, AI ad copywriting can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.&nbsp;



<h4 class="wp-block-heading" id="h-3-seo-content">3. SEO content</h4>



To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience&#8217;s search queries. However, identifying the right keywords and writing optimised content takes time and effort.



AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate high-quality and SEO-friendly content for their websites to boost traffic. So they get found more often by potential customers.



<h4 class="wp-block-heading" id="h-4-website-content">4. Website content</h4>



Hospitality marketers can also utilise AI content for other parts of their websites. For example to produce headlines and write engaging descriptions for their venue outlets and amenities.



Additionally, it speeds up the creation of time-limited landing pages to showcase offers for seasonal events like Christmas or Mother’s Day.



The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.



<h4 class="wp-block-heading" id="h-5-restaurant-menu">5. Restaurant menu</h4>



Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.



AI allows for unique and enticing descriptions of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it quicker and easier to update menus whenever needed.



And for special events or seasonal menus, AI can assist in creating the perfect copy to capture the spirit of the occasion.



<h2 class="wp-block-heading" id="h-3-tips-for-writing-better-prompts-with-ai">3 Tips for writing better prompts with AI</h2>



Writing prompts are an integral part of using AI. It&#8217;s important to make sure they are well-crafted so that you get the desired output.



Here are three tips for writing better prompts with AI:&nbsp;



<ul class="wp-block-list">
<li>Be clear and concise. Write instructions specifically for the AI to follow and avoid ambiguity.&nbsp;</li>



<li>Use simple and straightforward language. AI has a hard time understanding figures of speech, idioms and complex sentence structures.</li>



<li>Test and iterate the prompts. Keep on revising them until you get the desired results.</li>
</ul>



Example prompt: act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.&nbsp;



With AI, they can create more engaging and personalised experiences for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.



Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.