Connect with your customers and enhance your marketing

Stampede

Solutions

Table Management

Guest Wi-Fi

Marketing & CRM

Reviews

Loyalty & Rewards

Gift Cards

Analytics & Reports

Venues

Restaurants

Hotels

Pubs & Bars

Resources

About

Success Stories

Testimonials

People and Promise

Careers - We're Hiring!

Learn

Marketing Scorecard

Free Downloads

Email Campaign Templates

Automation Ideas

Blog

User Resources

Knowledge Base

Supported Hardware

Partners

Pricing

2019 is proving to be our busiest year for recruitment yet. Since March, no less than 10 new members of staff have joined Stampede across a variety of roles.



This growth is the beginning of big expansion plans for the company this year, which will inevitably include a new office space soon (but we&#8217;re staying in Leith!).



New team members include several Business Development team members, including an Enterprise Specialist; two new Support Team members; a new Customer Success and Marketing Manager and a new Head of Growth Marketing.



James, our COO said &#8220;It&#8217;s a really exciting time to join Stampede and the wider tech industry in Edinburgh. Our new recruits bring a wealth of experience from different industries, which really expands our capabilities and knowledge base as a whole.&#8221;



&#8220;We&#8217;ve hired tech-savvy high school leavers, people from the beer industry and from the motor trade &#8211; the range is awesome&#8221; James continued.

post

Team Update

A&nbsp;successful service recovery strategy&nbsp;can help businesses to increase customer retention and revenue after a service failure. <a rel="noreferrer noopener" href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/" target="_blank">Part one of this series</a>&nbsp;focused on the complaint handling steps that should be part of a service recovery strategy. However, there are some other critical factors that play an important role towards its success and ultimately customer loyalty.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-4-success-factors-for-your-service-recovery-strategy">4 Success Factors For Your Service Recovery Strategy</h4>



<h4 class="wp-block-heading">1) Response Speed</h4>



<a rel="noreferrer noopener" href="https://www.customerservicemanager.com/customer-service-facts/" target="_blank">Up to 96% of customers will stay with a business</a>&nbsp;if they feel that the company has acted quickly on their complaint. Time is indeed of essence for a successful recovery.&nbsp;



You want to reach out to the customer whilst the experience and memory are still fresh. Therefore, your&nbsp;first response has to be almost immediate. Make sure to always keep an eye on your recent reviews and ask for regular feedback to catch any complaints early on.



But equally important is the&nbsp;timeframe between the actions taken. A speedy apology will be worthless if you take too long to resolve the issue. Also, communication is important here. Provide your staff with tips on how to keep customers updated about the progress made and next steps.



<h4 class="wp-block-heading">2) Empowerment</h4>



Empower your staff to make their own decisions&nbsp;during the recovery. They should be able to take necessary measures (within guidelines) without having to ask for approval first. Some bigger brands, like The Ritz-Carlton Hotels or Virgin even have a fixed service recovery allowance per employee.



The fewer people that are involved in the service recovery the easier and quicker it will be for your customers. So, if you empower your employees to take ownership, they will act as the&nbsp;main contact person&nbsp;throughout.



Besides, allowing your staff to handle the complaint using their own judgment and authority is a great morale booster for them.



<h4 class="wp-block-heading">3) Staff Training</h4>



To succeed with your service recovery strategy, you have to provide your team with the&nbsp;right skill set. This involves regular training to make them more confident when dealing with complaints.&nbsp;



Equip them with a clear step-by-step process they can follow along, similar to the&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/" target="_blank">LEARN framework</a>&nbsp;we had a look at in the first part of this series.&nbsp;



And make sure to&nbsp;record your incidents&nbsp;and the outcome to share it with the whole team. This is the best way to improve your processes.&nbsp;



<h4 class="wp-block-heading">4) Compensation Matters</h4>



The most important factor in your service recovery strategy is to match the compensation to the type of failure and develop&nbsp;individual strategies for each customer.



In general, a financial compensation often won’t do the trick towards customer loyalty. It&#8217;s what customers would at least expect after a complaint. You have to find a solution that reassures them of your commitment to delivering on your promised customer experience.



The trick is to go the extra mile. Apply an experience-driven recovery approach, which means addressing customers emotionally by focusing on their needs. This way the newly created experience will make up for the failure that happened before. Which leads to an increase in their loyalty.

[Part 2] How To Win-Back Unhappy Customers

<h4 class="wp-block-heading" id="h-get-prepped-for-reopening">Get Prepped For Reopening!</h4>



You’re probably well on with reopening preparation now that dates are in sight. One big part is meeting your customers’ changing needs, expectations and behaviour post-lockdown.



With that in mind, <a href="https://www.restaurantdive.com/news/how-restaurants-are-bringing-tech-to-the-table-in-2021/594124/">digital tools and technology</a> can ensure a successful reopening by providing contactless and safe interactions with your customers.



Here’s our quick tech-checklist to get you ready to welcome your customers again:



<h4 class="wp-block-heading" id="h-technology-for-a-seamless-and-safe-service">Technology for a seamless and safe service</h4>



<a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">Technology for hospitality businesses </a>has evolved a lot over the past year. More and more businesses have digitalised parts of their operations:



<ul class="wp-block-list"><li>Online ordering apps</li><li>Pay-at-table apps</li><li>Track and trace solutions</li><li>Digital and online menus</li><li>Digital loyalty and reward programs&nbsp;</li></ul>



One thing these apps all have in common is the need for an internet connection You can go a step further and offer your customers free and user-friendly Guest WiFi rather than just a simple WiFi connection.&nbsp;This creates a smoother customer experience, and happier customers who are more likely to come back.



<h4 class="wp-block-heading" id="h-guest-wifi-to-enhance-your-digital-customer-experience">Guest WiFi to enhance your digital customer experience</h4>



The best Guest WiFi systems work with a one-off login and will automatically remember your customers when they make that return visit.&nbsp;



In addition, you can use your Guest WiFi to push customers directly to your apps on their phones, and also as part of your <a href="https://stampede.ai/blog/making-track-and-trace-easier/" target="_blank" rel="noreferrer noopener">Track and Trace system.</a> No need for your customers to download or scan any QR codes. They simply need to connect to your WiFi to get registered, something they are well familiar with. Another tick for frictionless customer experience post-lockdown!



The secret superpower of Guest WiFi is that can also help you grow your customer database. This means you can contact more customers with news and promotions, to bring them back time and again. More contacts, more visits, more revenue. It&#8217;s that simple.



<h4 class="wp-block-heading" id="h-keep-the-outdoor-connected">Keep the outdoor connected</h4>



For the first couple of weeks, all the focus is on our outdoor dining and drinking spaces. In many venues, this will be a new or larger-than-before space.



Therefore, reliable <a href="https://stampede.ai/blog/keep-the-outdoor-connected/" target="_blank" rel="noreferrer noopener">outdoor WiFi coverage</a> is a necessity to support all your different apps. Make sure to check for poor connectivity or blind spots in your (new) outdoor area. Without a stable connection, your customer’s (digital) experience will suffer and most likely influence their next dining choice.



<h4 class="wp-block-heading" id="h-what-s-next">What’s next?&nbsp;</h4>



<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi</a> contributes to a better customer experience, through safety, connectivity and ultimately &#8211; happiness. If you need guidance on a seamless Guest WiFi in your venue <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch </a>and we’ll be happy to help you get set up.

All Hospitality Apps Need This One Thing To Work Well

Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence">Why your coffee shop brand needs an online presence</h4>



You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;



When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page">1) Set up your Google My Business page</h4>



If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/">Google My Business page</a> is a free marketing tool. It can help customers find you and learn more about you.



Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. 



Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can <a href="https://support.google.com/business/answer/7342169?hl=en-GB">add a post</a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. 



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website">2) Invest in a coffee shop website</h4>



Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store. 




What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start">3) Begin your social media story at the start</h4>



If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. 



Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/">Chapter 81</a>, spoke to Stampede to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;



&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon. 




Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/">Archive</a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. 



&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221; 




When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience. 




<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi">Provide reliable and free Wi-Fi</h4>



The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">captive portal</a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;



Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">ambassadors for your brand</a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy">Be proactive with your review strategy</h4>



When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;



You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;



If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf">Coffee Shop Factsheet</a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">Benefits of Free Wi-Fi for coffee shops</a>&nbsp;</li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/">Brew Lab coffee shop story</a></li>
</ul>



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Schedule a chat</a> with one of our team for more advice

Establishing Your Coffee Shop Brand Online

Submited by Jimmy Garcia



In March, when we first went into lockdown, it felt like everything we had worked so hard to achieve building the business over the last decade was slipping away overnight. At my lowest ebb, I stayed in bed for a couple of days then realised, I can’t go on like this, I have to be busy. We decided to set up our &#8216;Donate a Dinner&#8217; campaign and created food parcels for Age UK and Wandsworth Council to give back to those who were at the most vulnerable. 



With Britain on lockdown, we were hit hard, losing half of our staff and some lucrative bookings, including the Cannes Film and Glastonbury Festivals. With the Donate a Dinner campaign, we reached out to our corporate clients that were still thriving — Google, Virgin Media and Facebook for example — and asked everyone to donate £3 to cover the cost of each meal. With that, we were able to deliver 861 meals a day and ensure a regular supply each week. 



By April, we had then set up logistics to do nationwide delivery of our range of corporate event boxes and feasting dinners for the public (which we have delivered over 22,000 of to date).



We are market leaders in the pop-up restaurant sector, so whilst we couldn&#8217;t operate events all year, we quickly set about creating immersive, experiential pop-up restaurants in outdoor locations to accommodate people&#8217;s demand and need to be outdoors.



Our mission has always been simple &#8211; we create memorable experiences that last a lifetime through food and drink and make people smile with our creations. On our private events, we aim to be completely client-led, creating bespoke menus and working creations for any occasion or theme, but always putting the client&#8217;s vision at the forefront of our ideas and despite going into lockdown and all the difficulties the business has faced being in the hospitality industry.



I&#8217;m so proud that we&#8217;ve still been able to keep these events going to keep people smiling &#8211; mostly virtually of course! I&#8217;m also really proud of our Donate A Dinner campaign and how quickly the team pulled together to make the logistics work for delivering food nationwide and throughout Europe which was no easy feat!



We&#8217;ve consistently worked within the rules to keep our clients happy and team working. Where most catering companies may have gone into hibernation, we are continuing to provide a service (albeit virtual) for our clients and we firmly believe fortune favours the brave, and that we&#8217;ll be the first out the traps on live events when this is over, having already won two catering contracts at Henley Regatta this summer and gone on two more venue lists as approved caterers which we&#8217;re so proud of! 



Virtual won&#8217;t be going away anytime soon and so we&#8217;re continuing to improve and evolve our offerings to make it really easy for people to order delicious food boxes for themselves or groups of friends, family or colleagues &#8211; no matter what happens, we&#8217;re determined to keep people connected through delicious food!!











Got a story to tell? <a href="https://stampede.ai/lockdown-stories/">Submit yours here</a> for a chance to win a £100 Amazon Gift Voucher.

Jimmy Garcia Catering – Lockdown Story

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

Become A Stampede Pro With These Hidden Features

Untrackable traffic is probably one of the biggest fears of any data-driven marketer.&nbsp;



“Dark social” is an example of such a dreaded source, which has been on the rise over the past couple of years.&nbsp;



We’ve compiled everything you need to know about dark social advocacy and how you can use it to your benefit.



<h2 class="wp-block-heading" id="h-what-is-dark-social">What is Dark Social?</h2>



Dark social refers to any web traffic that comes from sharing links that are not trackable. They won’t be picked up by Google because they usually don’t contain any <a href="https://stampede.ai/blog/3-clever-tools-that-simplify-how-you-measure-marketing-results">UTM tracking code</a>.



As a consequence the original traffic source remains unknown, instead, those leads will show up as “direct traffic” in your analytics.&nbsp;



What makes this type of sharing so dark is the fact that it happens on private messaging platforms such as chat apps or instant messengers and not on public social media platforms.



<h2 class="wp-block-heading">Why the Channel is Growing</h2>



Recently, there has been a shift in how much people share on social media. This is mainly linked to privacy concerns and how their data is used.&nbsp;



Contrary to social media, private messaging platforms allow for end-to-end encryption, so people can better control their personal information.&nbsp;



Up to <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">80% of shares are in fact happening in the dark</a>, probably more than you might have expected.



This is even more so the case in the hospitality industry where people are looking for recommendations from their family and friends. So chances are high that they will share it privately.&nbsp;



<h2 class="wp-block-heading">3 Ways Dark Social Affect Businesses</h2>



The impact of dark social on businesses can be broken down into 3 main points:



<ol class="wp-block-list">
<li>Untrackablilty</li>
</ol>



As mentioned already, the major issue is that you can’t put an exact number on this type of channel.&nbsp;



There are ways you can measure it to a certain extent, such as through Google Analytics (Source: direct traffic) or by using special tools.



<ol class="wp-block-list" start="2">
<li>Exclusion from the customer conversation</li>
</ol>



The actual content that is shared through dark social remains invisible to companies.



You don’t know what is said about your business. Also, you can’t control the conversation and whether it is in line with your brand voice and values.



<ol class="wp-block-list" start="3">
<li>Lower reach</li>
</ol>



In general, your reach might be limited on dark social. People tend to share within their network, i.e. like-minded people with the same interests and behaviours.



It’s therefore not necessarily a channel to attract a new type of customer.



However, if you look into the demographics, you can reach an older audience as younger customers still tend to share their content on social media.



<h2 class="wp-block-heading">3 Actionable Tips For More Transparency</h2>



The good news, there are a couple of ways you can increase measurability. It’s all about making your content more traceable in the first place.



<ol class="wp-block-list">
<li>Encourage trackable ways of sharing: add share buttons/links to your content containing <a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht">referral data</a>.</li>



<li>Chime in on the conversation: create your own community with loyal customers, i.e. a Whatsapp group.</li>



<li>Use <a href="https://free-url-shortener.rb.gy/">URL shortener</a> for social posts: shorter links with UTMs attached look cleaner and are easier to copy and paste.</li>
</ol>



<h2 class="wp-block-heading">The Power of Dark Social</h2>



Taking all the above into account, dark social should definitely not be seen as a threat to marketers.



Even though it is a channel that is hard to control it contributes a lot to your brand awareness and engagement.&nbsp;



Think about it this way &#8211; if customers share your content privately it’s a sign of trust and loyalty. It is a form of unexpected <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocacy.</a>&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Learn more</a> about how you can identify and grow your most loyal customers using data insights and our customer retention cohort report.

Shedding A Light On Dark Social And How It Increases Brand Awareness

How often should you email your customers? According to research by <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">Toast</a> 34% of consumers want emails from restaurants a couple of times a month.&nbsp;



 To get those two emails in the bag, we’d recommend a newsletter style email to kick-off with a variety of topics, followed by a special offer or&nbsp;promotion email 4 &#8211; 9 days after that.



Tying that promotional email back to the newsletter content will be especially effective at converting readers into repeat customers.



 However, two emails a month can easily get swallowed up in a busy inbox. Let’s look at what else customers might want by email.



 Toast’s <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">research</a>&nbsp;indicated that the most popular topics are promotions/discounts and relevant updates on COVID-19, but after that people want announcements about new menu items and then birthday coupons.



 We covered <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_a9fea0f4a95da1991ec3c941f9313a32&amp;profile_id=" target="_blank" rel="noreferrer noopener">birthday offer emails</a> a few weeks ago &#8211; with the right technology this can be super high converting email with minimal effort, via <a href="https://stampede.ai/how-it-works/automations/#campaigns" target="_blank" rel="noreferrer noopener">automation</a>.



 Menu item announcements are a brilliant opportunity to get creative and experiment with new content formats, such as videos. Likewise, you can increase customer engagement by directing them straight to your social media for more details of your new menu.



Email is an immensely powerful tool to connect with your customers and build a relationship with them that leads to more repeat business.&nbsp;



To learn more about <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">Stampede&#8217;s email marketing tools</a>, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

When & What to Send Customers

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes.



In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.



So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to record singular campaign conversion, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.



Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to increase customer spending and reporting accuracy.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



Get started by creating a new voucher in the Stampede Growth section. Choose a name, redemption amount as well as expiry date and include a short description.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



<hr class="wp-block-separator"/>



Now head over to <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These one-time-only codes will also prevent customers from using them multiple times.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="auto, (max-width: 370px) 100vw, 370px" /></a></figure>



<hr class="wp-block-separator"/>



Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to track each conversion back to your individual campaigns via the code.



To access the results of voucher code campaigns, head back to the Growth section in Stampede. Here you will see exactly how many conversions your campaigns are bringing in. 



<h4 class="wp-block-heading">Proven Campaign Ideas</h4>



To get started here are some campaign ideas to increase revenue and nurture customer loyalty.



<h6 class="wp-block-heading">Welcome Campaign</h6>



When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;



<h6 class="wp-block-heading">Birthday Campaign</h6>



Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.



<h6 class="wp-block-heading">Win-Back Campaign</h6>



Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.



Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;



<h6 class="wp-block-heading">VIP Club Campaign</h6>



In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.



Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo">reach out to our team</a> who are happy to help.

New Stampede Marketing Feature – Unique Voucher Codes

There’s always a lot to juggle and prepare with the run-up to Christmas. Luckily, there are many parts in marketing that you can prepare now to have them all ready at hand when needed. We’ve put together a&nbsp;25-point Christmas marketing checklist to help you stay organised&nbsp;for December across all important topics and channels.



<hr class="wp-block-separator has-css-opacity"/>



Our Christmas marketing checklist features 4 main areas of your marketing:



<h4 class="wp-block-heading" id="h-email-amp-sms-campaigns">Email &amp; SMS Campaigns</h4>



<ul class="wp-block-list">
<li>Create new customer segments &#8211; ‘Xmas bookers’ and ‘New Years bookers’</li>



<li>Pre-write your booking reminders for those segments &amp; schedule/automate them</li>



<li>Prepare some seasonal templates for your promotions and regular newsletter &#8211; find some inspiration on&nbsp;<a href="https://www.canva.com/templates/?query=christmas" target="_blank" rel="noreferrer noopener">Canva</a></li>



<li>Plan a sales booster email to fill up any last-minute cancellations</li>



<li>Get your seasonal greetings to all customers ready</li>



<li>Send out a special thank you email (&amp; gift) to your most loyal customers</li>
</ul>



Tip &#8211; save some time crafting your emails with our ready-made seasonal templates, which you can find in our <a href="https://vgfs-zgpm.maillist-manage.com/click.zc?m=1&amp;mrd=15e37db38c2858df&amp;od=3z6b50dbd1413155f00ff32a34b49061a17423907ef4fca74b2eb9281eb7aae726&amp;linkDgs=15e37db38c27cc65&amp;repDgs=15e37db38c285b4b">Marketing Suite</a>.



<h4 class="wp-block-heading">Social Media Resources</h4>



<ul class="wp-block-list">
<li>Build your own content calendar for December &#8211; there are lots of fun and engaging&nbsp;<a href="https://nationaltoday.com/december-holidays/" target="_blank" rel="noreferrer noopener">social media days</a>&nbsp;coming up</li>



<li>Show some behind-the-scenes prepping for the festive season</li>



<li>Gather competition ideas in the run-up for Xmas &#8211; e.g. 12 days of Xmas promotions</li>



<li>Prepare a list of <a href="https://top-hashtags.com/hashtag/christmas/">festive hashtags</a> to copy/paste where needed</li>



<li>Create your branded Xmas and New Year greetings posts</li>



<li>Schedule your posts well in advance</li>



<li>Make a note in your diary to take some pics of your venue during the Xmas period</li>



<li>Don’t forget to re-share customer posts in your stories</li>



<li>Update your accounts with some festive banners/profile pictures and frames</li>
</ul>



Tip &#8211; let your staff take over your accounts and let them share their traditions, habits, etc.



<h4 class="wp-block-heading">Gift Cards Sales</h4>



<ul class="wp-block-list">
<li>Run your gift card promotions across all your marketing channels</li>



<li>Plan in regular reminders about your gift card offers &amp; redemptions</li>



<li>Go for a special promotion (e.g. bonus voucher, discounted cards) in the week before Christmas to attract last-minute shoppers</li>



<li>Think about a gift card Black Friday deal (24th Nov)</li>
</ul>



Tip &#8211; to boost your sales think about turning your gift cards into a special experience by adding add-ons. This could be a tasting menu, free amenities or drink packages.



<h4 class="wp-block-heading">Staffing</h4>



<ul class="wp-block-list">
<li>Send out a staff email with key updates/information &#8211; winter booking policies, cancellation policies, upcoming events, special menu, etc.</li>



<li>Start planning your rota for the holiday week</li>



<li>Plan in temporary staff</li>



<li>Have a contingency plan ready if you&#8217;re understaffed</li>



<li>Make sure your tipping policy is clear</li>
</ul>



Tip &#8211; train your staff to <a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/">handle complaints</a> in an appropriate manner.



And don&#8217;t forget to check out our recent blog post,&nbsp;featuring ideas on<a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/" target="_blank" rel="noreferrer noopener"> how you can deck your digital assets</a>&nbsp;in time for the holiday season.



Need a hand with promoting your festive season offerings via email and SMS?&nbsp;<a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team.

25-Point Christmas Marketing Checklist For Hospitality Operators [Updated 2023]

On a hot, sunny and &#8211; more importantly &#8211; windy day in July, I had the pleasure of visiting <a href="http://www.english-heritage.org.uk/visit/places/chesters-roman-fort-and-museum-hadrians-wall/">Chester’s Roman Fort</a> in Northumberland. The site excavated by John Clayton gives a fascinating insight into the lives of a garrison of 500 cavalry troops who lived on the site for about 300 years.

In celebration of this year&#8217;s major wall-wide exhibition, Hadrian&#8217;s Cavalry, there&#8217;s a brand new sound installation at the fort, which is a first for English Heritage. Once you&#8217;re there, follow your ears to find &#8216;<a href="http://www.seeneon.com">Cavalry 360</a>&#8216;, a huge musical instrument standing 3.5 meters high and 12 meters across. This extraordinary installation uses 32 wind turbines to create the sound of 500 cavalry warriors thundering towards you.
That said, being so impressed by the site, I wanted to send a picture to my family, but, alas &#8211; no mobile signal. I enquired at the office if there was WiFi on the property and was told that it was not possible, due to the poor quality of the WiFi broadcast range.
<h3>No WiFi , Slow WiFi, Limited Marketing Budget</h3>
Later on, I overheard staff members discussing how they could get the message of this event across to a larger audience. Due to their small budget, their marketing choices were limited to blogging and website engagement. When I heard this, I was shocked.
<a href="http://www.english-heritage.org.uk/">English Heritage</a> is one of a group of charitable organisations in the UK, which cares for and maintains sites of significant historic interest. They alone have 400 sites, the <a href="https://www.nationaltrust.org.uk/">National Trust</a> has 350 heritage properties and <a href="https://members.historic-scotland.gov.uk/places">Historic Scotland</a> has 300 properties. These organisations are struggling to find resources to keep our heritage alive.
It seems obvious that when it comes to WiFi, they are missing a trick; with WiFi comes intelligent reporting. Every person who visits a specific site could be a potential visitor at any of the other sites &#8211; if only they knew what was going on. Although these organisations have websites, not everyone visits the website and, if they do, they probably don&#8217;t login for news updates.
By combining Guest WiFi with a <a href="https://www.stampede.ai/how-it-works#analytics">WiFi analytics tool</a>, Historic properties can go even further in enhancing the visitor experience. The organisation could at last begin to understand their audience, how often they visit and what they use their devices for. Bolt-on <a href="https://stampede.ai/marketing/">Marketing</a> capability could be rolled out, reaching out to all registered users with news of events such as Cavalry 360, ultimately increasing the visits to venues in the group and ultimately revenues.
Do you work for a historic site or heritage organisation and want to improve your visitor&#8217;s experience?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Historic Properties Missing the Marketing Opportunity of a Lifetime

If you are a small business owner, then you are very likely looking for strategies to get your leg up on the competition. You want your business to succeed, despite your limited marketing budget. The good news is that you do not have to fork out a fortune to get your services or products “out there”- you simply have to know which free marketing tools are available and how you can use them to their maximum potential.&nbsp;



In this article, we will mention various tools that can boost sales, make life easier, and empower you to get the most out of your investment. With these tools, you do not need to outsource your marketing – you don’t even have to have in-house marketing staff. As an owner of a small or new business, you can manage these tools yourself and we will give you insight into how, when, and why.&nbsp;



Here are 5 free marketing tools that can help you to increase your resources and do more for your business:



<h4 class="wp-block-heading">1. Canva</h4>



When it comes to creating visually appealing marketing material, then Canva is fast becoming the most popular free graphic designing tool. Whether you are looking to design a logo, a brochure, an infographic, a sales proposal or a social media post, this platform allows you to easily design visually appealing content.&nbsp;



What we like most about this platform (apart from it being extremely user-friendly) is that it gives you templates, ideas, and suggestions to draw inspiration from. So, even if you don’t have a creative bone in your body, you can still produce something that looks both professional and attractive.&nbsp;



Canva pretty much works using a “drag and drop” approach. You simply move your images, text, and elements around until you are happy with the layout. It also has a massive library of free fonts and stock images you can use.



With visual content becoming an increasingly important form of marketing collateral, a tool such as this could become indispensable to your business.&nbsp;



<h4 class="wp-block-heading">2. MailChimp</h4>



When considering email marketing campaigns, then know that MailChimp has your back. This platform currently has an average of 12 million users and with this type of support to back up our claim, we can confidently say that this software remains one of the best free email marketing tools out there.&nbsp;



What’s important to note is that this software only remains free for those who have less than 2000 subscribers. As a new or small business, however, it’s safe to assume that you have not yet built such a huge contact list where your customers are willing and happy to be added as recipients.&nbsp;



The software is simple to use and with tons of templates to choose from, designing an attractive newsletter, an advert, or even a survey is hassle-free. Emails can also be set-up to be sent automatically at your preferred times or you can batch emails according to your different target audiences.&nbsp;



Did you know that according to <a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot</a>, 80% of business professionals believe that email marketing increases customer retention? 59% of marketers also say that email is their biggest source of ROI<a href="https://blog.hubspot.com/marketing/email-marketing-stats">[1]</a>.



Learn more about email marketing and how it works <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/">here</a>.&nbsp;



<h4 class="wp-block-heading">3. Grammarly</h4>



Few things are as off-putting to your audiences as badly written content that hasn’t been revised adequately. When you are trying to draw audiences in and impress them so that they stick around for more, then be advised that blatant spelling mistakes and grammar issues can create a huge barrier.



Enter Grammarly. This software helps you to avoid critical mistakes without much effort from your side. Simply copy and paste your content into the relevant site section and then the programme will review your work and give you editing suggestions. If you use Microsoft Office to do your writing, then you can also use the even more convenient downloadable version.&nbsp;



Some food for thought –



58% of marketers claim that “original written content” is their most important digital asset <a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">[2]</a>.



<h4 class="wp-block-heading">4. Hootsuite</h4>



Hootsuite is a tool that works really well for marketers who want to tap into a central social management platform and streamline the posting of content. It’s a programme that helps marketers to create a consistent voice for multiple audiences with ease.



Hootsuite allows you to schedule social media posts in advance and can free up tons of valuable time. It also manages social media profiles for more than 30 platforms (just imagine having to post the same content 30 different times on 30 separate platforms). To add, you can also reply to comments and mentions through the dashboard without, once again, having to open up different platforms on your browser.&nbsp;



This social media marketing manager works extremely well at automating social media content. It can be a little tricky getting used to the functionality but once you have a firm grasp of the ropes, this tool makes marketing online a breeze!&nbsp;



<h4 class="wp-block-heading">5. Bit.ly</h4>



Bit.ly has gained quite a positive reputation among marketers and it is also extremely easy to use. The main purpose of this programme is to shorten links, so it’s helpful anywhere you don’t want a URL that goes on for a whole mile.&nbsp;



But while Bit.ly makes your links look more attractive to readers, its purpose is far more powerful. It’s also an amazing online marketing tool that can follow clicks, view site referrals, and generate an idea of which geographical areas most clicks are emerging from. These features are very useful when you want to collect data on how your marketing strategies are performing. This data can then be used to refine your techniques &#8211; resulting in more customer conversions.&nbsp;



<h4 class="wp-block-heading">In Conclusion&nbsp;</h4>



We understand how frustrating it can get when you are a small business trying to compete with bigger fish who have marketing budgets beyond measure. The good news is that with these free marketing tools (and the many others found online), you have the opportunity to get your feet wet and who knows – you too could soon be swimming along with your competitors at the very same level.&nbsp;



References:



<ol class="wp-block-list"><li><a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot Marketing Statistics</a></li><li><a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">Tips and Tricks for Online Advertising</a></li></ol>

5 Useful Free Marketing Tools That Anyone Can Use

So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede. Congratulations! You&#8217;re halfway there to get connected with your customers.



Give yourself a pat on the back, deep breath and then let&#8217;s get started!







Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?



And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.



Introducing our first video in our &#8220;<a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a>&#8221; series. Getting Started with Marketing in Stampede. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede.



<hr class="wp-block-separator"/>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">WiFi Marketing with Stampede Is Quick and Painless</h4>



Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:



<ul class="wp-block-list"><li>Creating your first campaign &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul class="wp-block-list"><li>Entering campaign information &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul class="wp-block-list"><li>Choosing an audience &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul class="wp-block-list"><li>Creating a campaign message &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading">Some Inspiration</h4>



Birthday &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.



Repeat business &#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.



Boost quieter times &#8211; Bottomless Wings every Tuesday for only £10.



<hr class="wp-block-separator"/>



And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede. Easy, wasn&#8217;t it?



You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a>



Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. 



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing: How to Connect with Your Customers

How To Create A Hospitality CRM Strategy That Drives Results

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

What Is A Hospitality CRM System? A Full Guide

The 6 Must-Have Key Features Of A Restaurant CRM

7 Frequently Asked Restaurant CRM System Questions Answered

4 Types Of Customer Loyalty: How Loyal Are Yours?

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.



Highlights include:



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



Let’s take a walk through the refreshed system to see what’s new:



<h3 class="wp-block-heading" id="h-addresses-and-domains">Addresses and Domains</h3>



<meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your sender domain. This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation">Customer Lists and Segmentation</h3>



The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.



To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.



Take a look at some examples:



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-email-design-and-templates">Email Design and Templates</h3>



So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.



For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.



<h3 class="wp-block-heading" id="h-campaign-reporting">Campaign Reporting</h3>



Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see exactly how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.



No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.



As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can log in and use them right away If you’d like to talk to us about upgrading to start using it click here.



We look forward to seeing all your future email campaigns &#8211; happy sending!

Better Marketing For All

Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use">Putting Customer Feedback To Use</h3>



 There’s plenty to be learned from diving into your reviews on Tripadvisor, Google and so on &#8211; especially those that were submitted in the last 8 to 12 months.



There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.



 Here’s a quick action plan to extract insight from customer feedback:



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor</a> and <a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>. </li><li>Use the filter to sort the reviews by score (highest first or lowest first) </li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars </li><li>Make a note of recurring themes and common words within each score bracket </li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews Sentiment Analysis</a> &#8211; but it can be done manually using the process above.



We recommend starting with the 3 star reviews &#8211; these tend to be the most informative and balanced, providing some quick wins.



Review scores are great for attracting new customers, but it&#8217;s the words in a review that provide actionable insight.



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews">Making More Of Customer Reviews </h3>



<h4 class="wp-block-heading" id="h-social-media-content">Social Media Content</h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, make a note of some of the best ones from recent submissions. You can turn these into juicy social media posts to help drive more sales. A little bit of text to say “Thanks to Carol V. and her family for visiting and leaving us this great feedback” with an image containing the review itself makes for brilliant, easy content.



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"> Customer Reviews of New Services</h4>



However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; &nbsp;it&#8217;s still important to gather feedback.



For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.



But, with nearly all transactions taking place online, operators will have a digital database of customers to contact for feedback. It’s the perfect opportunity to reach your customers by email, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.



 This keeps the feedback loop spinning. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.



 If you’ve got any questions about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a>&nbsp;then <a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Extract Insight From Recent Customer Reviews

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Personal elements and emotions truly elevate a customer experience. They also help to better connect with your customers and to reach and attract a new audience.&nbsp;We’ve gathered 3 ideas that are inspired by wonderful emails some of our customers have sent out recently and we thought they’re worth sharing with you. They all add a more personal touch to your emails and social media and help you draw attention to your brand.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-share-customer-case-studies">1. Share Customer Case Studies</h4>



One way of making your customers curious about your unique experiences and draw attention to your brand is by sharing some of the memorable moments you’ve created for others. Give them an idea of what they can expect and look forward to. You can compile those moments in a mini case study that you can send around and share.



Moments can be anything from a small special encounter between your staff and your customer that made their day and put a smile on their faces to sharing some of your big events that you’ve hosted at your venue.&nbsp;



Especially for those bigger events, reach out to your customers for some extra information you can put into your mini case study. For a wedding, this could be a short interview with the newlyweds (about the proposal, how they met…) and what it was like hosting their special day at your place. Why did they choose to celebrate with you? How you decorated the venue for them, what food they’ve chosen, etc.&nbsp;



And don’t shy away from asking your customers why they would recommend your venue, this will make a great testimonial.



<h4 class="wp-block-heading">2. Highlight Your Local Attractions</h4>



Think about what else your customers can enjoy and do that is nearby your venue. Your location also contributes to your customers overall experience, so point them in the right direction straight away to make sure that they don’t miss out on any local highlights around you.



Come up with your team’s top 5 favourite local attractions; provide some background information and why it&#8217;s worth a visit. Maybe your team also has their own secret spots that are less known&#8230;



Have one of your team visit those places to take some pics or even record a short video that you can turn it into a nice story to share around.&nbsp;



For customers who are familiar with those places already, run a competition &#8211; #RecogniseThis? Take a close up of any of those spots and ask your customers where this could be.&nbsp;



<h4 class="wp-block-heading">3. Go Behind the Scenes</h4>



A classic content topic as such, but something your customers will love as it makes your business much more relatable and authentic.



Customers want to know who’s behind their favourite venue. Who are those people going above and beyond day by day. Your customers will probably know most of your front of house staff, but what about those behind the scenes? And what is going on behind your scenes anyways? Time to raise the curtain.



Some more ideas:



<ul class="wp-block-list"><li>Introduce your team &#8211; ask them some <a href="https://www.themuse.com/advice/70-better-get-to-know-you-questions" target="_blank" rel="noreferrer noopener">general &amp; personal questions</a></li><li>What is your team up to when they’re not working? Hobbies, etc.</li><li>Celebrate your teams special days &#8211; birthday, anniversaries</li><li>Introduce your furry friends</li><li>Fast motion video of your kitchen buzz or your daily preparations before you open your doors</li><li>Video tour behind your scenes &#8211; back of house</li><li>Sneak peek of what is coming up &#8211; new menu, events, new team member</li></ul>



Turn all those newly attracted customers into loyal ones who visit time and again with our <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card solution</a>. <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out more.

3 Alternative Content Ideas to Draw Attention to Your Brand

Running a successful restaurant is no easy feat. From attracting new patrons and building loyalty to running various promotions, keeping the engine running requires a heavy investment of time and energy. The great news is that we have entered an era where technology is on our side.&nbsp; Marketing Automation is no new concept but with the introduction of advanced software, it can now do better and brighter things. It’s been a saving grace for the food and beverage industry, that’s for sure!



If this is the first time you are familiarising yourself with the concept, then let’s backtrack a little and start by looking at what Marketing Automation is.&nbsp;



<h4 class="wp-block-heading">Defining “Marketing Automation”</h4>



The idea of “automated marketing” is not something that can easily be boiled down into a few sentences. However, we explain it as follows:



“Marketing automation is a process that relies on software and web-based services to implement, manage, and automate marketing tasks. Examples of these marketing tasks include the collection and storage of customer data, sending emails, and posting promotions on social media platforms.&nbsp;



Automated marketing eliminates the need for manual and repetitive marketing practices. Additionally, it also collects valuable data that can help you to continuously make informed marketing decisions.”&nbsp;



<h4 class="wp-block-heading">How Important Is Marketing Automation for Restaurants?</h4>



Now that you have a good idea of what marketing automation entails, let’s discuss why this very modern way of marketing is so important for your restaurant, bar, coffee shop, café, or deli.&nbsp;



Just like digital marketing, automated marketing is far from being a passing trend. It’s here to stay. Therefore it must hold some worth, especially if every second business is hopping onto the bandwagon to get their piece of this “money-making pie”.&nbsp;



Besides being a component that keeps you in-line with your competition, this type of marketing also has many additional benefits. Here are FIVE reasons why automated marketing is an extremely valuable addition to your business:&nbsp;



<h4 class="wp-block-heading">1. It Saves Money and Time</h4>



The future of marketing is all about saving time and money. Automated marketing ticks both of these boxes.&nbsp;



Firstly, the software gives you different means to collect your customer data (for example, they can sign up for loyalty programs or swap details in exchange for <a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">free Wi-Fi access</a>). Once you have this information, then promotional emails, social media posts, and other notifications can be generated and scheduled to be sent automatically.&nbsp;



This way, you can focus your time on running other aspects of your restaurant. Marketing automation saves you time by taking care of the tedious marketing admin and it saves you money by allowing you to focus on the other money-making elements of your restaurant.&nbsp;



<h4 class="wp-block-heading">2. It Can Increase Your Return on Investment (ROI)</h4>



If used correctly, automated marketing is a holistic marketing solution that will give you a return on your investment, unlike many other marketing strategies that run on the basis of trial and error.



In point one, we discussed that marketing automation gives you free time to focus on other income-generating avenues of your restaurant. This is the first opportunity where you can now increase profits.&nbsp;



Additionally, this form of marketing allows you to effortlessly communicate with your customer base. Promotional messages and <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">loyalty systems</a> can remind them of your services and encourage patrons to return to your establishment for another amazing experience…this time with more friends in tow. &nbsp;



<h4 class="wp-block-heading">3. It Helps You to Establish Good Relationships with Your Patrons</h4>



As it stands, we’re dealing with generations who appreciate personal customer-services. Marketing automation helps you to establish what it is each customer expects from you (and why) by collecting invaluable data. This data can include information on dining habits, meal preferences, current trends, and so on.&nbsp;



By having <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">insight into the patterns and expectations of your customers</a>, you can refine your relationship with them and give them what they want before they realise that they even want it!&nbsp;



<h4 class="wp-block-heading">4.&nbsp; It Increases Customer Loyalty</h4>



Loyalty is established when you have a good relationship with a customer and they are reminded of how much they enjoy dining at your restaurant. 



Automated marketing allows you to nurture a continuous dialogue with your customers. This gives them a reason to stick around – especially if you share content that’s meant for them. This special content includes things like:



<ul class="wp-block-list">
<li>Interesting newsletters</li>



<li>Special discounts</li>



<li>Event invites</li>



<li>Competitions</li>



<li>Offers for rewards and referral programs</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>



<h4 class="wp-block-heading">5. It Generates In-Depth Reports</h4>



Marketing automation software is designed to keep track of all the data generated along the way. It provides feedback into customer patterns, their likes, and their dislikes.&nbsp;



In the food and beverage industry, this information can be used to refine and perfect nearly every component of the business. From creating an environment that you know will please your patrons to preparing dishes that satisfy their lifestyles, it’s easy to serve someone (no pun intended) when you are 100% sure of what it is that makes them happy.&nbsp;



<h4 class="wp-block-heading">Tying the Pieces Together…</h4>



Marketing automation is an important piece to your marketing puzzle. If you use it to constantly reshape and analyse your strategies to discover what’s working and what isn’t – then you will soon discover that it is an invaluable investment. It’s a concept that’s loaded with ideas for restaurant marketing and will help to leave your business at the forefront of innovation.

The Value of Restaurant Marketing Automation

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

In part one of this article, we’ve broken down the&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/" target="_blank">main differences of 4 common loyalty programs</a>&nbsp;used in the hospitality industry. When done right, a loyalty program can contribute a good revenue proportion to your bottom line. However, there’re a few things to consider before launching your loyalty program to make it a success.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-5-things-to-pay-attention-to-when-creating-your-loyalty-program">5 things to pay attention to when creating your loyalty program</h4>



<h4 class="wp-block-heading">1. Go digital</h4>



We are on our phones a lot of the time.&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=6711d36c2410" target="_blank">75% of customers would engage more with a loyalty program if they can access it from their phones</a>, so reach them where they are.



Going digital not only comes with benefits for customers but also provides businesses with valuable data they can use to better communicate with their customers for an even higher retention rate.



<h4 class="wp-block-heading">2. Set up rewards</h4>



How do you best determine the number of stamps or points required for a customer to claim their reward? After all, customers will only stay engaged if they see the rewards as achievable within a reasonable time frame.



Have a look at your&nbsp;average customer visit frequency&nbsp;as well as the&nbsp;average amount they spend. This will give you an idea of what rewards are right for your business.



<h4 class="wp-block-heading">3. Types of rewards</h4>



The most important part of a successful loyalty program is&nbsp;creating incentives with enough perceived value&nbsp;to bring customers back, whilst also keeping it financially viable for your business.



Here are some questions to keep in mind:



<ul class="wp-block-list"><li>Which rewards would be valued most by your customers?&nbsp;</li><li>Would they prefer a free meal/drink or a cash discount?</li><li>Are your rewards relevant to your business?</li><li>Have you asked your customers? Gather some feedback beforehand through a survey or poll</li></ul>



<h4 class="wp-block-heading">4. Customise it to your brand</h4>



Make your loyalty program&nbsp;unique to your business&nbsp;and recognisable for your customers by incorporating your brand colours, logo, etc.



Also, be creative with the naming (Dunkin’ Donuts ‘<a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank">DD Perks</a>’, Brewdog’s ‘<a rel="noreferrer noopener" href="https://www.brewdog.com/blog/the-brewdog-app-loyalty-scheme-and-equity-for-punks" target="_blank">Equity Punks</a>’) to create a community feeling. Being part of something special will increase customer engagement and create a fear of missing out amongst those who haven’t joined yet.&nbsp;



<h4 class="wp-block-heading">5. Encourage sign-ups</h4>



Placing your stamp cards next to your till and hoping that customers will take them, probably won’t do the trick. You need to&nbsp;actively encourage&nbsp;sign-ups.



Ideas to boost sign-ups:



<ul class="wp-block-list"><li>Reach out to your customers via email &amp; SMS</li><li>Promote special sign-up offers and deals</li><li>Promote it on your social media on a regular basis and use pinned posts</li><li>Create a pop-up or banner on your website</li><li>Turn your loyal customers into advocates &#8211; “Refer a friend and get 10% off” or “Get extra points/stamps if you refer a friend”</li></ul>



<a rel="noreferrer noopener" href="https://atisfood.com/" target="_blank">atis</a>&nbsp;restaurants did a great job with their loyalty card intro email which they sent to their whole database. They included a QR code so that customers can directly download their digital stamp cards from the email.



What’s next?&nbsp;&#8211; the work is not done once they’ve signed up for your loyalty program.&nbsp;



You have to&nbsp;build and nurture your customer relationship&nbsp;through regular communication to make your loyalty program a success. Send out reminders via email &amp; SMS to keep customers filling up their stamps and collecting points (“One more stamp to go …”).&nbsp;



You can also further increase interaction with special treats on birthdays or give them early access to the new menu, event bookings, etc.



Not sure which loyalty program is right for your business? Have a read of <a href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/">Part I of this article</a>, where we&#8217;ve compared 4 common loyalty programs for you.



Want to take your paper stamp cards to the next level? Check out our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital stamp card</a>&nbsp;systems or&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;with our team to find out more.&nbsp;

Making a Success of Loyalty Programs [Part II]

Note: This article is for readers with previous experience in paid advertising.



In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms—a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.



In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms">What Are Meta Lead Forms?</h2>



Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data. 



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms">The Cost Efficiency of Meta Lead Forms</h2>



For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:



<ol class="wp-block-list">
<li>Lower Cost Per Lead (CPL): Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li>Minimised Click-Through Barriers: Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



Better Targeting with Stampede Integration: By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods">How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</h2>



Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics: 



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Lead-Generation Method</td><td>Average Cost</td><td>Conversion Efficiency</td><td>User Experience</td></tr><tr><td>Meta Lead Forms</td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td>Google Search Ads</td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td>Physical Ads (Print, Flyers)</td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly. 



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms">Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</h2>



To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:



<ol class="wp-block-list">
<li>Target the Right Audience Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li>Use Clear, Compelling Call-to-Actions (CTAs) Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li>Leverage Special Offers to Boost Conversions People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li>Monitor and Adjust Campaigns in Real-Time With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li>Retarget Interested Leads with Custom Audiences Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality">The Future of Guest Acquisition for Hospitality</h2>



Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.

If you haven’t heard the news &#8211; social media is big business. In fact, <a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/">the number of users is increasing year on year</a>. The average smartphone user spends over 3 hours on their device a day, predominantly checking social media sites. From following, liking, sharing, commenting and tagging. It’s completely redefined how we communicate with each other. As a business, social media interactions and campaigns now play a huge part in driving traffic to your restaurant too.&nbsp;







When it comes to creating social media campaigns, it can be tricky to get it right. Especially if you’re more used to what goes on in the kitchen, than what is happening on your Facebook page!



If you’re in need of some pointers, here are our top tips to help you become more socially savvy and get your restaurant social media campaigns up and running.



<h4 class="wp-block-heading">Paid Advertising</h4>



Many platforms including Facebook, Twitter and Instagram allow you to create paid advertising. This is a good way to create more awareness. Letting people out there now that you have an amazing restaurant, they shouldn&#8217;t miss out on.



The budget is entirely depending on how many people you want to reach, and you will normally be given an estimate before you pay. Here’s <a href="https://www.oberlo.co.uk/blog/facebook-advertising-cost">a good idea of what to expect in terms of CPC</a> (cost per click). This way, you have full control over how much you want to spend, also suitable for a small budget. 



Your paid advert could be a video advertising your restaurant, a competition or something completely creative and out of the box. Facebook and Instagram in particular, allow you to boost a post, allowing you to reach more people. Once you’ve specified a demographic and location, you can potentially reach hundreds of thousands of diners in your area, if not millions.



<h4 class="wp-block-heading">Know Your Audience</h4>



If you’re already using our software, then you’ll have a <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">good idea of your demographic</a> already. You can also look at your insights through each social media platform too. Either way, it’s important to know who your customers are on social media, as this may differ from your regular clientele.&nbsp;



Understanding your audience will help you make better choices when it comes to your social media campaigns. The key takeaways are their age, gender and general interests.&nbsp;



For example, say your restaurant is most popular with students. Your social media campaigns could tie in deals to coincide with everything from freshers, exams to graduation. Think about posting a special deal for those students doing their freshers week. 



Not knowing or understanding this data could miss the huge swathes of your audience. Equally, if your demographic is mostly 30-50-year-olds, then targeting student nights isn’t going to work. 



However, if you understand exactly who is following your page and who you want to target with audience creation on Facebook, you have a much better chance of success.



<h4 class="wp-block-heading">Get People Involved</h4>



Whatever you’re trying to promote through your social media campaign, it won’t have much of an impact <a href="https://revive.social/most-shared-content/">unless people find it interesting</a>.



Social media posts work best when it’s something people can interact with. Instead of posting a boring, corporate piece of marketing onto your feeds &#8211; be a little more creative. You can devise a game or puzzle for people to solve, a caption contest, a competition or even something hilarious people can’t help but want to share.&nbsp;



By putting your customers at the heart of your social posts, you are much more likely to gain traction, in terms of likes, follows, shares and ultimately table bookings.



<h4 class="wp-block-heading"> Keep On Top Of Progress</h4>



When you’re in your restaurant, you wouldn’t leave a dish unattended for hours on end in the oven. The exact same principle should apply to your social media campaigns too.



After you’ve launched a campaign, within the first hour and throughout the day, <a href="https://buffer.com/library/social-media-analytics-tools">check how many people are interacting with it.</a> If you’ve launched a post and it’s not doing so well, you need to figure out why.



For example, is it bland, long-winded or difficult to understand? <a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">Could the visuals be better</a>? Another tip is to find when your users are <a href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/">most active on social media</a> so you coincide your posts to suit. Restaurants typically do well posting around mealtimes rather than first thing in the morning, so factoring in all these points can help things along.



<h4 class="wp-block-heading">Quality Control</h4>



It’s so easy to post content onto social media these days without a second thought, meaning quality control often goes out the window. Think about handing a dish to a customer without arranging the food on the plate, or checking that it’s properly cooked. You’d never do this, yet in many ways, people do it with their business’s social media.



The text shouldn’t be too long, and <a href="https://app.grammarly.com/">should always be spell checked</a>. Images and video should be landscape rather than portrait (unless for Instagram). You might also hire a freelance graphic designer to create your visuals so they are professional.



If you’re putting some and effort money behind a campaign, the last thing you want is for it to have glaring errors or have a poor image quality. After all, it’s a reflection of your restaurant! To make things easier you may want to create a social media plan on Google Docs. Review it regularly with your team to ensure it’s on-brand and as high quality as possible before it goes out to your viewing public. 



<h4 class="wp-block-heading">Conclusion</h4>



Social media is where most of your customers hang out for a considerable time of the day, so it makes sense to launch your restaurant campaigns on there.



It’s not a simple case of throwing any old thing out there for the sake of it though &#8211; a great social media campaign takes planning, thought and effort.&nbsp;



Firstly you have to know who you’re targeting. See how our software can help you to understand customer insights and create targeted marketing campaigns.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Get Started with Your Social Media Campaigns in Your Restaurant

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
Admiral House, 
29-30 Maritime Street, 
EH6 6SE, Edinburgh
Call us on: 
<a href="tel:01315107008">(+44) 0131 510 7008</a>
Or send us a message, we will reply asap.[/vc_column_text][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjIyNDglMjIlMjB0aXRsZSUzRCUyMkNvbnRhY3QlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]

Company

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dopenmesh|title:Free%20OpenMesh%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dopenmesh||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Open Mesh and lots of access points? [/fildisi_callout][/vc_column][/vc_row]

Open Mesh

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

We live in hectic times. Rushing from one appointment to the next, we often forget to take time for ourselves. Remembering to send that vital document to your manager is often times considered more important than finding time for yourself, relaxing and reflecting. In order to give you the refuge you deserve, we are proud to introduce a new product of the constantly growing Stampede family. 

Countless months of preparation, dozens of brainstorming sessions and practical tests were necessary to combine design, bold functionality and visionary genius. Today, we are happy to introduce you to a product that challenges the status-quo with the vision to boost creativity through relaxation.
Let Stampede present you to your personal monastery of silence, your palace of inspiration, the throne you deserve to overlook the world’s chaos:
<iframe loading="lazy" src="//www.youtube.com/embed/vpQ08CA2UeQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
The first of its kind, the Stampede&#8211;ST impresses with flawless design and cutting-edge technology. The ST is an intelligent change assistant, aiming at revolutionizing offices and businesses around the world by democratizing data.
Using the toilet has been a taboo for too long and Stampede is here to give employees the confidence back to feel comfortable at the office. Harmful banter and office gossip often leave employees frustrated and afraid to use the bathroom. The times of doubt and guilt are over.
<h2>Analytics &amp; Insights</h2>
Gather relevant information on bathroom users. Identify dwell times, gender and frequency and drill down the collected data and calculate the average time spent on the toilet. These insights let you understand employees’ behaviour and give great indications for future changes. Collected data can be accessed through our real-time dashboard, so you will never miss a pit stop.
<h2>Marketing Automation</h2>
With the collected data, behaviour- triggered campaigns can be set up within minutes. Campaigns are a great tool to establish trust and foster loyalty with employees.
“Hello Doug, you haven’t visited the toilet today. Is something wrong?”
Depending on the employee’s behaviour, the campaign content should vary. This approach guarantees the recipient is addressed personally. This makes it more likely for employees to feel ‘at home’ or comfortable, as someone cares about them.
&#8220;Susan, your last visit was… excessive. Perhaps you should see a doctor? Book now: bitly.com/neargpuk&#8221;
<h2>Benefits for your Company</h2>
Giving employees a silent place entails many benefits for the company. Besides an improved and more relaxed working environment, the enterprise benefits from the Stampede-ST in countless ways. As scientifically proven, higher creativity and productivity levels usually follow immediately after the installation of the smart ST WiFi toilet. Therefore, a clear connection between the use of the ST and the company output, and therefore revenue, can be drawn.
Don’t let this topic be taboo any longer, we are here to support a change in the right direction and give your employees the throne they deserve.
If your business or office is ready for a true movement forward with Stampede, feel free to get in touch with us and learn more about the unlimited possibilities the Stampede-ST offers.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>