What do you associate with the word merchandise? Probably shirts, caps, mugs but also fans, engagement, loyalty, pride, belonging and of course free advertising. Basically, it is a little piece…
read moreSearches for “staycation” are at their highest level since trends began according to Google Trends. Many of you may have seen advertising and articles from district councils promoting local sights…
read moreAs soon as it was announced that hospitality businesses should collect contact details when reopening, the topic of marketing to track and trace customers was a major point of contention.…
read moreThe hospitality sector has overcome a fair share of crises over the past decades. But nothing has shaken this industry quite like the COVID-19 pandemic. With lockdown restrictions shutting down…
read moreCompetitions are everywhere on social media. You’ve likely entered a few yourself, especially with such fantastic prizes to be won. As a business, they are a really effective marketing tool.…
read morePeople around the world have had to adapt to sudden changes in routine. Many of us, for instance, have found ourselves at home with hours of free time at our…
read moreWho would have guessed that the year 2020 would have us in lockdown? That businesses would be pressed to close their doors and that the days as we once knew…
read moreSome of the biggest names in high street food and drink like Pizza Express and Greggs have started sharing their best loved recipes online. It’s just one of the many…
read moreWhen business owners made their New Year’s resolutions for 2020, no one anticipated that the novel Coronavirus would wreak havoc worldwide. While the hospitality industry was gearing up for expansion…
read moreOriginally posted: March 26, 2020, Updated: June 1, 2020Many governments are now slowly easing restrictions, and consumers are growing in confidence as they venture back outside. With this rediscovered freedom,…
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