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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

All aboard the hype-train, it’s time to take a ride into the near future and show you what we’ve got coming up in our wonderful platform. So, get excited and have a little sneak peek of our upcoming features. Here comes the&nbsp;Stampede Spring/Summer product look ahead.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Stampede Digital Voucher Codes</h4>



A nicely segmented audience, a tailored offer and….what’s missing to make that campaign really sing? How about a&nbsp;unique voucher code&nbsp;for each member of that audience. Make them feel really special and drive those repeat conversions.



Our first new product feature will allow you to send voucher codes in your email and SMS campaigns. Once the voucher is redeemed in-venue it will&nbsp;automatically get logged&nbsp;to the campaign it came from.



As always with Stampede you’ll be able to track the results of those campaigns with supreme accuracy. Granular level conversion tracking will show you exactly how many people came back and whipped out their voucher.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h4 class="wp-block-heading" id="h-stampede-bookings">Stampede Bookings</h4>



The second exciting addition we’re currently building is a&nbsp;fully integrated table booking system&nbsp;for venues.



Stampede bookings will include all the important features you’d expect:



<ul class="wp-block-list"><li>Manage reservations, walk-ins, waitlists and table allocation</li><li>Get notified on reservations, cancellations and dietary requirements</li><li>Send automated email and SMS booking confirmations as well as review requests post-visit</li><li>Control your cover capacity and no-shows</li></ul>



… and much more



This adds another data capture string to your bow. But it can also&nbsp;take away a lot of hassle.&nbsp;



Many hospitality operators depend on a variety of connected platforms from different providers for their technology. Our integrated bookings system will take away lots that complexity. Everything will be in one place, one tab, one login, one monthly bill.



Keep an eye out for more updates on these features over the next few weeks.



If you’d like to be an early tester of any of these new product features (with a little incentive of course) then&nbsp;<a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch.</a>

Stampede Spring/Summer Sneak Peek – More Tools To Help You Grow

The successful digital transformation of town centres can create a vibrant high street at the heart of the community – a source of pride for all involved.

There are many rural towns, keen to re-energize and regenerate the town center and outlying neighborhoods, but the sad truth is that this is being hindered by very poor broadband accessibility.
Without reliable, superfast broadband, local businesses can’t function and grow. Unsurprisingly, locals choose to shop elsewhere in bigger towns, the community is slow to interact with the outside world and tourists drive by.
It is increasingly difficult for smaller, rural towns to maintain a community spirit and many town communities are repeatedly let down by broken promises from big broadband providers.
<img decoding="async" class="wp-image-4310 alignleft" style="margin: 0px 10px 10px 0px; float: left; width: 307px;" title="Stampede Town Center WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/08-wi-upper-green-west-2015.jpg" alt="Stampede Town Center WiFi" width="307" data-constrained="true" />
The tide, however, is beginning to turn and more and more town communities are deciding to take matters into their own hands to find an alternative solution.
There is an increasing number of grass-root, Community Partnership projects, finding ways to install superfast broadband and leap into the 21st century. Typically, these projects are supported by both, local business owners and Councils, along with external support and expert guidance. The beauty of the solution is the inbuilt sustainability of the project. As more users join, investment costs are shared, the law of diminishing returns comes into play and profitability for every business involved increases.
Through the installation of superfast broadband, communities are provided with full interactivity throughout the town. Additionally, town centres can create a free digital e-<img decoding="async" class="wp-image-4312 alignright" style="margin: 0px 0px 10px 10px; float: right; width: 354px;" title="Stampede Newquay" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Newquay_summer_Searle-8223.jpg" alt="Stampede Newquay" width="354" data-constrained="true" />commerce portal and deploy a free public Wi-Fi zone. The quality of life for those living, working and visiting the town combined with the economic boost to local business  will re-energise the town centre.
<h3>Contact us for more information.</h3>
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Intelligent WiFi Can Deliver Digital Transformation To Town Centres

Did you know <a href="https://blog.hootsuite.com/instagram-statistics/">Instagram has 1 billion users every month</a>? So if your restaurant isn’t activity using this platform, <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/">you’re missing out</a>! The good news is that food is one of the most featured categories on Instagram. Not only do people upload pictures of food they have made, but they also capture the food they have eaten at restaurants. This is an <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">excellent marketing tool</a> for your business, especially if they tag your business and location so it can be found by others. So better get started with planning your food images for your Instagram account. 







Uploading images of your food onto Instagram is a great method of getting hungry crowds to flock to your restaurant. Like any marketing tool, however, it does take a bit of trial and error to get right. After all, this is not your personal page where likes and follows don’t matter &#8211; this is your business and you need your product to shine in order to turn a profit.



So, if you are looking to get your food onto Instagram, here are our top tips to make it a success. 



<h4 class="wp-block-heading">Choose Your Dishes Carefully</h4>



No matter how well they are made, some cuisines just don’t photograph well. Curry and risotto being two notable examples that spring to mind.&nbsp;



But hold up &#8211; that doesn’t mean to say you can’t photograph these or any other less photogenic cuisine. In fact, curry <a href="https://www.independent.co.uk/life-style/food-and-drink/uk-most-instagrammed-food-avocado-curry-fish-chips-yorkshire-puddings-a8502531.html">is one of the most Instagrammed dishes</a> out there. It does, however, require some skills to make it look as appetising as possible. As a general rule, anything slopped on a plate with no attention given to the presentation isn’t going to win any new customers, no matter what it consists of.&nbsp;



Your food needs to look as if some thought has gone into it. If in doubt, don’t upload the picture on Instagram or re-take it at a different angle. The last thing you want it to upload a really off-putting food image onto your restaurants&#8217; official page.&nbsp;



<h4 class="wp-block-heading">Lighting</h4>



Many restaurants use low lighting because it’s atmospheric. But, the trouble is it doesn’t make for the best outcome when taking photos of the food. Using flash is too harsh and can be distracting to other diners, so what’s the solution?



If you haven’t already invested in some professional lighting, you can pick up <a href="https://www.amazon.co.uk/Selfie-Supplementary-Lighting-Enhancing-Smartphones/dp/B01E3NSBFA/ref=sr_1_4?keywords=phone+ring+light&amp;qid=1574674870&amp;sr=8-4">a ring light for as little as £5</a>. The right light can make all the difference in photography, and the same goes for food too. 



Another trick is to make use of natural lighting, by photographing food near a window. The best trick is to stand with your back to the window so that you are holding the camera the same direction in which the light is flooding in.



If possible avoid heavy yellow light which is quite artificial. It can give food an orange tint, and generally doesn’t bring out detail very well. While you can always use filters to enhance an image, getting the lighting right isn’t something you can really compromise on.&nbsp;



<h4 class="wp-block-heading">Consider Hiring A Professional</h4>



Granted, we’re not all Rankin’s in the making. If you or your team aren’t great at photography or perhaps don’t have the time during a busy service &#8211; <a href="https://www.tonyhphoto.com/blog/food-photographer-for-your-restaurant-marketing">it’s time to think about setting up a professional photoshoot</a>.&nbsp;



When the restaurant is closed or on a quiet day, book a photographer to capture your dishes. You will probably want to make at least 10-20 so that they can shoot a tonne of food images at once for your Instagram account. Another great idea is to have them also take images of the dishes being made in the kitchen, as this can make for some authentic behind the scenes shots.



The advantages of a professional taking care of your images is, that they will be shot in the right lighting, in super HD plus using the most flattering angles. You can then upload one at a time to Instagram, or use the images as backgrounds to Instagram Stories. 



<h4 class="wp-block-heading">It’s All In The Details</h4>



Plates that could have done with a clean up around the sides were sauce or gravy has run over. A burger that looks messy and isn’t stacked very well. Chips that are burnt. You get the picture here &#8211; <a href="https://sallysbakingaddiction.com/food-photography-basics/">your food needs to look appetising!</a>&nbsp;



Attention to detail really is key, so make sure your kitchen staff always present dishes to the best of their ability. When photographing food for marketing purposes, this couldn’t be any more important.



Well presented food communicates you care about what you do. Food that is badly presented and generally looks quite messy on the plate, signals to customers that little attention is given when making the food. It can be driving any customers without you even realising. 



Another tip is not to overload a plate with too much food. Although you might find it contradictory when you’re trying to make people hungry, sometimes less is more. If a plate has too much food then it can also make it difficult to style correctly when trying to take the right shot.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Instagram is an amazing platform to upload images of your food. You can take mouthwatering shots straight from the kitchen and have them seen by potential customers all over the globe. The best part is it’s simple to use as well as being completely free too!&nbsp;



What about taking this one step further and encouraging your customers to post their own images of your food on their social media accounts. Even better encouraging them to share it with family and friends whilst they&#8217;re still in your venue. All possible with our <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi solution</a>. Once your customers have signed into your WiFi, you can redirect them to one of your social media channels. Higher interaction guaranteed.



Why not give it a try today?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Take The Perfect Food Image for Instagram

When you&#8217;re running a brick and mortar retail business, you know that every customer counts. Whether you&#8217;re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you&#8217;re alienating over 3/4 of your retail customers? Not very pretty, is it? That&#8217;s because 78% of shoppers prefer to use in-store WiFi when it&#8217;s available.



So why aren&#8217;t you offering it? Get started with your Retail WiFi today.







<h4 class="wp-block-heading">KNOW YOUR CUSTOMERS</h4>



You can&#8217;t love your customers if you don&#8217;t know them. That&#8217;s why offering them free in-store WiFi through a captive portal solution, like Stampede, makes sense. So how exactly does this work? Easy. Once enabled your customers&#8217; login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn&#8217;t stop there &#8211; in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don&#8217;t mind giving out a few marketing details in return for free WiFi.



Sound too good to be true? It&#8217;s not. Here are a few more <a rel="noopener noreferrer" href="https://www.networkworld.com/article/3230377/wi-fi/wi-fi-analytics-saas-can-make-retail-cool.html" target="_blank">Retail WiFi stats courtesy of Network World</a>:



<ul class="wp-block-list"><li>82% of shoppers research products online before setting foot in a store.</li><li>60% of retail shoppers want to receive real-time promotions and offers in-store.</li><li>17% of Millennials think being reminded of items they need while they’re shopping is “cool.”</li><li>27% of Millennials think it’s “cool” to be told which foods they should buy, based on their dietary restrictions.</li></ul>



Not only do your customers want free in-store WiFi at your retail business, they want to be &#8220;cool&#8221; as well.



<h4 class="wp-block-heading">AUTOMATED MARKETING</h4>



Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favourite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use Stampede automated marketing to send out <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">laser targeted SMS or email messages</a> to your most loyal customers (or even the ones you haven&#8217;t seen in a while). Imagine this &#8211; a customer who hasn&#8217;t visited your shop in a set period of time &#8211; say a month &#8211; gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?



<h4 class="wp-block-heading">BUYERS CLUBS</h4>



How about this? Once your customer accesses your store&#8217;s WiFi through your captive portal, they&#8217;re automatically enrolled into your buyer&#8217;s club ALONG WITH a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That&#8217;s instant tracking and analysis of your customers &#8211; in real-time. <a rel="noopener noreferrer" href="http://get.stampede.ai/loyalty-program-ebook" target="_blank">Build your customer loyalty</a> &#8211; automatically.



<h4 class="wp-block-heading">BEATING THE ONLINE SHOPS</h4>



The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. 



As a matter of fact, 30% of shoppers won&#8217;t purchase a product if they can&#8217;t research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information.



Want to get into more detail? Here&#8217;s a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail:



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/V4pEC4ukRu8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<h4 class="wp-block-heading">OFFER AWESOME IN-STORE&nbsp;RETAIL WIFI TODAY!</h4>



Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.



So &#8211; what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the link below to get started.



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Guest WiFi in the Retail Industry

If you&#8217;re a hospitality operator, having the right CRM dashboard set up can make a huge difference to your business&#8217;s success. 



It is critical to have access to key metrics quickly and efficiently in order to make educated decisions that will result in high-performing operations.&nbsp;



In this blog post, we will explore what a CRM dashboard is and discuss its 5 key benefits to hospitality operators and marketers.



<h2 class="wp-block-heading" id="h-what-is-the-crm-dashboard-feature">What is the CRM dashboard feature?</h2>



If you want to keep a finger on the pulse of your hospitality business, the dashboard is an indispensable CRM feature you should take advantage of when planning your overall strategy.&nbsp;



This powerful tool gives you a high-level overview of key metrics central to your business growth. Think of it as a real-time snapshot of your venue that provides a mixture of graphs, images and figures that accurately gauge performance.&nbsp;



With the CRM dashboard, you can quickly and consistently monitor key performance indicators (KPIs) such as marketing return on investment (ROI), return in-venue visits or net promoter score (NPS), to name a few.&nbsp;



<h2 class="wp-block-heading" id="h-5-main-dashboard-benefits">5 Main dashboard benefits</h2>



A CRM dashboard can be a game changer for operators in the hospitality industry.



Here are the 5 most important benefits of why you should leverage this powerful CRM feature.



<h4 class="wp-block-heading">1. Keeps your team on track</h4>



Keeping your team on track is essential for achieving long-term success. A centralised CRM dashboard is an effective tool for accomplishing this.&nbsp;



With access to the same data, your team can work together seamlessly. They can stay up-to-date on progress and identify potential roadblocks. They also get instant access to sales performance, customer interactions and other key metrics.



Plus, it can motivate your staff to stay focused and achieve their goals.&nbsp;



<h4 class="wp-block-heading">2. Simplified information sharing</h4>



A CRM dashboard massively simplifies information and data sharing within your company.



With a holistic business overview at your fingertips, all the data you need is displayed in one easy-to-use dashboard.



This not only saves valuable time but also eliminates the need for your staff to search through multiple screens and systems to find the information you need.&nbsp;



<h4 class="wp-block-heading">3. Updates in real-time</h4>



By utilising a dashboard that provides updates in real time, you can be <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">proactive instead of reactive in your CRM strategy</a>. So you can spot trends early on, allowing for quick adjustments as necessary.



Take online table bookings, for example. A drop in numbers could indicate an issue with your booking platform integration or a decrease in customer service and satisfaction.



Tracking the success of your marketing campaigns is also made more accessible. You can quickly and easily measure which strategies are meeting your objectives.



<h4 class="wp-block-heading">4. Supports decision making</h4>



As a hospitality business owner, making informed decisions is critical to your success. With a CRM dashboard, you can access real-time data and gain deep insights into how your business is performing.&nbsp;



This means that your decisions will be data-driven, rather than guesswork, giving you an edge over your competitors. By utilising a unified dashboard, you can easily monitor your business&#8217;s progress and identify areas that need improvement.



<h4 class="wp-block-heading">5. Allows for customisation</h4>



One of the key benefits of a CRM dashboard is its ability to allow for customisation.&nbsp;



Whether you want to track specific sales performances over time, monitor a particular marketing campaign or measure customer satisfaction, you can build what you need in your own dashboard.



So you can easily stay on top of relevant metrics and track progress towards achieving your objectives.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



A CRM dashboard is an effective tool for optimising operational efficiency and customer relations for the hospitality industry.&nbsp;



With the centralised view of all key information gathered in one place, operators are better able to stay organised, guide teams and improve their processes while maintaining quality and customer satisfaction.&nbsp;

CRM Dashboard – Definition And Benefits For The Hospitality Industry

Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential growth. While there’s <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/">no longer room for argument</a> as to whether deliveries should be an option for restaurants, the debate of how they should be administered still stands. &nbsp;



Did you know?



Did you know that revenue generated by off-premise dining makes up 44% of all restaurant sales, with 25% of those orders accounting for delivery?<a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">[1]</a>



As such, the aim of this article is to guide restaurant owners through the decision-making process when it comes to answering the following question:



Should restaurants provide delivery themselves (DIY) &#8211; or should they rely on third-party services?



To help you work out what’s best for your business, let’s work through the pros and cons of the two options.&nbsp;



Here goes:



DIY Delivery 



Pros



<ul class="wp-block-list"><li>If you want full control of your restaurant’s order and delivery system, then DIY delivery is the way to go. Having complete reign gives you the ability to control your delivery logistics so that you can put every effort into keeping your customers happy with your service.</li></ul>



<ul class="wp-block-list"><li>In-house delivery methods allow restaurant owners and managers the freedom and flexibility to define their own product-offering and business model. For example, there are many third-party services that are restrictive by the type of products they can deliver.&nbsp;</li></ul>



<ul class="wp-block-list"><li>By cutting out the middleman, you can reduce the potential for communication breakdown. There is less room for error when customers direct their orders to the source. At the same time, you can own the conversation with your customers where you provide them with options to order online or via a phone call. </li><li>Using your own vehicles is a great branding opportunity. Many companies use vehicles wrapped in eye-catching designs to get them noticed when driving around. It&#8217;s like a mobile billboard for your business, instead of a solo cyclist with a cuboid backpack.</li></ul>



Cons



<ul class="wp-block-list"><li>Hiring delivery staff and delivery vehicles with in-house delivery operations can become costly.&nbsp; It can also be a complex procedure that adds to your admin, weighing you down with paperwork. </li></ul>



<ul class="wp-block-list"><li>Even if you have been in the restaurant business for years, your expertise in modern-day delivery expectations may be lacking. This could lead to disrupted logistics and incompetence that could give your restaurant a bad rep. So, if you are not prepared to master new skills, then “DIY” may not be the way to go.&nbsp;</li></ul>



<ul class="wp-block-list"><li>If things go wrong with an in-house delivery, there’s just no way to “pass on the buck”. If your customer is dissatisfied, then you will have to take full accountability for bad experiences. It’s fully up to you to provide ways to keep your restaurant customers happy.</li></ul>



Third-party Delivery Pros and Cons



Pros



<ul class="wp-block-list"><li>Outsourcing delivery gives you room to breathe. By relying on delivery service apps to do the hard parts for you, you can focus exclusively on the tangible things you provide to your patrons. You have more time and resources on your hands to concentrate on other important day-to-day efforts and bigger projects.</li></ul>



<ul class="wp-block-list"><li>Choosing to outsource delivery to a third party can lower your fixed expenses. It cuts out the need to pay wages to delivery staff and you won’t need to take out extra insurance. You also won’t need to purchase a fleet of delivery vehicles – which can put a huge dent in your profits.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Using a third-party delivery service has the potential to direct new business to you. Most third-party delivery services use web and mobile applications to run their services, with big advertising budgets to get consumers on board. The apps are out there doing the hard work of bringing you potential new customers.</li></ul>



Cons



<ul class="wp-block-list"><li>When you rely on a third-party service application to run your deliveries, then you lose a certain amount of influential control over your patrons. For instance, you cannot customise your customer experience so that it completely meets the goals and values of your brand. You also rely on third-party staff members, who you may never meet, to be the face of your restaurant.&nbsp; At least with in-house delivery, you can train employees in exacting the delivery standards that you would like your customers to experience.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Commissions and fees. Third-party delivery software services are convenient in the sense that you typically only pay commission per transaction. However, this commission can take a hefty chunk out of your profits, sometimes up to 35%. Depending on your type of establishment, staff, wages, and vehicle availability may work out cheaper for a DIY delivery operation.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Third-party apps rely on technology to work and if there’s been a technical hitch in the system, it can lead to broken communication and an unhappy customer. While it may be the third-party’s fault that your customer is dissatisfied, it’s still your reputation on the line.&nbsp;</li></ul>



The Bottom Line…



Both DIY in-house and third-party delivery options are weighted with advantages and drawbacks. But regardless of how you decide to run your delivery operation, it’s always a good idea to incorporate some sort of delivery software into your system. <a href="https://storekit.com/advice/restaurant-software-a-guide/">Technology comes in all shapes and sizes and with its help</a>, you can streamline your logistics and optimise your operation as a whole. 



If you&#8217;re looking for more control and flexibility, DIY is the best option. However, if you favour speed and convenience, outsourcing with a third-party delivery app would be a better fit.



References:



[1] Restaurant Business Online. <a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">How Do the Third-Party Delivery Players Stack Up?</a> June 21, 2018



Sources:



<ol class="wp-block-list"><li>Moz. <a href="https://moz.com/blog/third-party-vs-in-house-delivery-guide">Third-party vs. In-house Delivery: A Guide to Informed Choice</a>, 22 June, 2020</li><li>Glympse. <a href="https://glympse.com/glympse/in-house-vs-third-party-delivery-pros-and-cons/">In-House vs. Third-Party Delivery: Pros and Cons</a>, May 15, 2019</li></ol>

Comparing In-House Delivery and Third-Party Delivery Apps

The acceleration of technology over the last decade has left <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">no industry untouched</a>. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The process that many customers now use to choose and book a stay away from has changed beyond all recognition. There are still ways to encourage direct bookings vs OTAs and plenty of reasons to do so, which we will explore in this article.&nbsp;







On the one hand, OTAs offer a unique channel for promotions and market access. The volume of traffic they command gives independent hotels the opportunity to get offers out in front of thousands of potential customers who might never otherwise encounter their service. 



On the other hand, competition is often ferocious. Many independent hotels find this becomes a disheartening “race to the bottom”. The only winners in this scenario are those willing to cut their profit margins to the bone. With some operators apparently willing to boost occupancy at almost any cost.&nbsp;



The obvious benefit of direct bookings is the fact you won’t have to pay a commission to a third party. It’s all between you and the customer, giving you far more scope to make a healthy profit. Also, you have full access to your customers&#8217; data, which otherwise would stay with the OTA. Allowing you to get back in touch with your guests.



With this in mind, let’s explore some tried-and-tested ways that you can boost your direct bookings and drive up profits for the months ahead. 



Further reading: <a href="https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/">https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/</a>



<h4 class="wp-block-heading">User-test your website</h4>



Did you know that <a href="https://www.edhotels.com/80-hotel-bookings-made-mobile-devices/">up to 80%</a> of hotel reservations are made from mobile devices? Despite this statistic, many hotel websites make it difficult to make an online reservation from a phone. User test yours to make sure that you can easily and quickly make a reservation from your smartphone &#8211; if you’re not getting as many direct bookings are you would expect, this could be a prime reason.&nbsp;



Customers are increasingly impatient. If your website isn’t properly optimised for mobile or lacks a touchscreen-friendly booking engine, then they will abandon their attempt to reserve a room at the first hurdle. Similarly, test that your website loads quickly. As many as <a href="https://www.pegs.com/blog/10-reasons-why-hotels-must-embrace-mobile-optimization/">49% of visitors</a> will abandon your website if it doesn’t load within 8-10 seconds.&nbsp;



Finally, the phone number on your website should be a clickable link for mobile users. So that they can call you with one touch rather than having to dial the number manually. Again, the easier you make it for people to get in touch with you, the more calls you will get. It sounds simple, and it is… But it’s surprising how many don’t take this basic step of testing their website as a customer would have to use it. 



Make sure that you check your website from a user perspective regularly. At least once per month &#8211; and it should also be the first thing you do if you notice a sudden fall in direct bookings that wasn’t expected.&nbsp;



<h4 class="wp-block-heading">Make full use of Google My Business</h4>



Speaking of resources that are often not taken full advantage of. Have you registered your hotel on <a href="https://www.google.com/intl/en_uk/business/">Google My Business</a>? It’s free, and it’s packed with a host of tools that you can use to help you get more visitors to your website. Ultimately, more direct bookings as a result. Not only will visitors to your area see a full detailed listing on your business when they search for “hotels” within Google Maps, but you can also display special offers, weekly menu updates, photos, and much more.&nbsp;



Again, although this tool is available to all hotels, it’s surprising how many don’t take full advantage of it. Make your Google My Business page a “favourite” on your browser and set a weekly reminder to add new content to it. Respond to reviews that you receive; even negative ones can be turned to your advantage with a little skill.&nbsp;



Keeping your Google My Business page updated with seasonal opening times, latest menus and special offers will boost the overall traffic your website receives. As well as increasing it’s SEO ranking (increasing the likelihood of getting to that coveted front-page-of-Google result for certain keywords!)&nbsp;



<h4 class="wp-block-heading">Take advantage of changing habits by using Influencer Marketing</h4>



People’s leisure habits have changed remarkably over the last decade. In 2011, traditional TV consumed over 4 hours of time per day on average, whereas social media consumed just 90 minutes. By 2021, it is estimated that this statistic will have been turned on its head. With traditional TV relegated to less than one hour per day, and social media accounting for over 3 hours!&nbsp;



You can take advantage of this change by utilising <a href="https://goatagency.com/">Influencer Marketing</a>. This method of getting your hotel’s brand in front of a new audience allows you to micro-target very specific demographics. It can often be surprisingly cost-efficient when compared to other forms of advertising. Best of all, you can tie in a special offer to your influencer marketing campaign. This allows you to accurately measure the exact return on investment.&nbsp;



This marketing route lifts you right out of the run-of-the-mill comparisons that afflict OTA websites and allows you to package a stay at your hotel as an experience in its own right, rather than just a convenient stopping-off point to grab a quick sleep before heading out again.&nbsp;



<h4 class="wp-block-heading">Capture the email address of drop-in visitors &#8211; and turn them into repeat customers!&nbsp;</h4>



Did you know that a major source of direct bookings could be literally walking in (and out) of your front door as you’re reading this? Every day, people use your reception and bar/restaurant for business meetings, as a place to catch up with their emails or grab an after-work drink with colleagues. By utilising <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can capture their email address and entice them to return with some carefully selected offers. 



Want to learn more about WiFi Marketing? Get in touch.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



These drop-in visitors could be your best source of direct bookings, as they already know the location of your hotel. They have had a chance to sample your friendly, efficient service. Thus, they are more likely to be tempted to return by an offer of a free extra night or a free room upgrade. Best of all, when you email these previous visitors, you are not competing with anyone else for their attention. You have direct access to their inbox, and a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">carefully-crafted email campaign</a> can be used to woo them to return again, and again!&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



We’ve explored four different methods, from basic to advanced, for helping balance the volume of direct vs. OTA bookings your hotel receives. While the proliferation of online competition might appear disheartening for independent hotel owners, there are ways you can turn the tide in your favour. Which combination will you choose to make your next year more profitable and rewarding?



Further reading: <a href="https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/">https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/</a>



Stay tuned for more articles to help you grow your business. Or join our email list to make sure you never miss out.&nbsp;

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

Loyalty is imperative for any business. The more loyal your customers are, the more likely they are to become regular visitors. For a restaurant, that could mean the difference between having a full house or empty tables. Only one of those scenarios will keep your business afloat and staff employed. But how do you increase your loyalty sign-ups in your venue?







One such tactic to encourage loyalty is by getting customers to sign up to your <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">restaurant marketing</a>. This could be through email, texts or even physical media sent to the customers&#8217; address. The idea is that by receiving regular deals and promotions, your restaurant will be kept in their thought process, making them more likely to pay a visit. And of course loyal towards your venue.



There are some tactics you’ll need to employ to get customers to sign up to your loyalty program. It isn’t going to happen if they don’t know about it in the first place, so here are our top tips to help encourage loyalty sign-ups.



<h4 class="wp-block-heading">Make It Worth Their While</h4>



You know how important customer loyalty is to your business. But, do your customers know how important they are to your business? People are unlikely to sign-up for loyalty schemes if it comes across as a data harvesting operation, or if there’s no reward involved. So, it has to feel worth their time and effort. 



Always combine your loyalty schemes <a href="https://blog.fivestars.com/6-foolproof-ways-to-promote-your-customer-loyalty-program/">with perks that make it worthwhile</a>. Otherwise, why would anyone bother? You can get creative with rewards, such as giving those who sign up exclusive deals and offers that aren’t available to other patrons. You could even send out an invite for a tasting session for your latest seasonal dishes, that’s only for those who have signed up to your loyalty scheme. 



Why not extend this idea further, and advertise unmissable events that you can only access if you sign up? The more desirable you make your loyalty program, the more likely people are to sign up. What’s more, if people want to bring their friends along and that also requires an email sign up… that’s even more names to add to the list!



<h4 class="wp-block-heading">Dine And Dash…To Sign Up!</h4>



Getting your customers to sign up to your loyalty program starts with telling customers about as they are in your restaurant. This makes sense, especially when they already like what they see enough to dine with you in the first place. 



A great idea is to market your loyalty program within your menu, or with advertising throughout your restaurant. You could even <a href="https://limetray.com/blog/restaurant-loyalty-programs/">issue special perks customers who sign up before they leave</a>, such as a free drink or a percentage off their bill.



Train your staff to understand your loyalty program, so they are well versed in the benefits to pass onto customers. Make sure they mention it to your customers as they are given the bill, and that the details are also written out on the customer receipt. You could even give your staff an iPad on shift so they can easily collect emails or phone numbers when asking customers if they’d like to sign up. 



Why not make things competitive and offer perks for staff members who get the most sign-ups? By making it seem like less of a chore, your staff are more likely to present your loyalty program in an enthusiastic manner, therefore promoting takeup rates.



<h4 class="wp-block-heading">Get Social</h4>



Your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media</a> accounts are <a href="https://sproutsocial.com/insights/bars-restaurants-social-media-guide/">one of the best marketing tools you have to hand</a>, especially if you’ve built up a large number of followers. When it comes to marketing your loyalty program to increase sign-ups, you are directing it at the people who already like your restaurant enough to have searched for you on social media, and have followed your page. 



Design enticing visual posts to go out across all accounts, clearly displaying your loyalty program. Ensure to include a link to directly where they need to sign up. To encourage take-up, you could even create a competition on social media and include a prize (such as a free meal for 2), to be given to anyone who signs up before a particular date.



<h4 class="wp-block-heading">Get It On Your Website</h4>



Another great form of advertising for <a href="https://www.lyfemarketing.com/blog/digital-marketing-for-restaurants/">your loyalty program is to display it on your website</a>. Start by creating a pop-up graphic as people enter your homepage. Give them the option to enter their email there and then, so they don’t even have to be taken to another page to sign-up.



You should also encourage loyalty sign-ups throughout your website, at the very least displayed at the bottom of the page. The more visible it is, the greater the chance your customers will see it and want to sign up. 



Make sure you regularly review your website’s SEO too. The higher your restaurant ranks on Google, the more likely people are to click on it and ultimately see your loyalty sign-up offer. You can even create a Google Ad that tells people they will get 10% off their booking for signing up. 



<h4 class="wp-block-heading">Conclusion</h4>



Your restaurant needs loyalty. After all, the more customers are booking and dining with you at any one time, the better your business will perform. A great tactic to encourage this is through loyalty sign-ups, and getting them in the first place is all about using the right methods, to make it seem like a great deal rather than a transparent marketing ploy.



If you are looking to increase your loyalty sign-ups, at Stampede we’re here to help. Our software can capture customer data in one easy transaction. Storing the data safely and securely, it leaves you in control to create customised marketing campaigns that work for your business. You can even export the data to existing spreadsheets, making it easier than ever to keep on top of your customer database.



<a href="https://signup.stampede.ai/">Sign up for your free trial today</a> and discover an easier way to increase loyalty sign-ups. Cook up an effective <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">marketing campaign</a> through your personalised portal, that will have your customers flocking back to your restaurant in their droves. This leaves you to concentrate on what you do best… running your restaurant!



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How to Increase Loyalty Sign-Ups in Your Restaurant?

In order to ensure ongoing success, hospitality businesses need to look for innovative strategies that will help them acquire and retain customers, run their operations more smoothly and increase revenue.



More and more turn to Artificial Intelligence (AI), which is a powerful tech tool that can support all sorts of areas in hospitality.



In this blog post, we’ll look at 4 AI use cases for hospitality operators who are serious about getting ahead with technology.&nbsp;



<h2 class="wp-block-heading" id="h-1-personalised-service-with-ai">1. Personalised service with AI</h2>



Customers crave personalised experiences and services tailored to their specific needs



With the help of highly sophisticated algorithms, AI can segment customer data quickly, analysing it based on patterns, demographics, historical spending, and interactions.&nbsp;



This enables businesses to deliver targeted marketing campaigns that resonate with individual customers. AI also empowers staff to offer a more customised experience based on previous guest behaviour and preferences. This further encourages loyalty and word-of-mouth referrals.&nbsp;



AI can equally help to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> by using pre-defined triggers and employing automated campaigns to bring them back and turn them into loyal customers.&nbsp;



<h2 class="wp-block-heading" id="h-2-content-output">2. Content output</h2>



With the rise of AI, marketers can craft captivating and converting content quickly and efficiently.&nbsp;



One of the primary benefits is its ability to generate all sorts of marketing content. Common examples are social media posts, emails, and website content. It massively speeds up the creation process and helps marketers save time and resources.



Additionally, the technology can translate content into multiple languages, making it easier to reach international audiences. This is especially handy for hotels.&nbsp;



Another advantage of using AI for content creation is that it can help boost your SEO strategy. By incorporating relevant keywords into your content, you increase your website’s chances of appearing higher in Google&#8217;s search engine results.



<h2 class="wp-block-heading" id="h-3-ai-powered-sentiment-analysis">3. AI-powered sentiment analysis</h2>



It can be overwhelming to sift through and answer mountains of online reviews and social media comments.



That&#8217;s where AI sentiment analysis comes into play. AI uses algorithms to identify common keywords and interpret customer sentiment. This way businesses can get a better understanding of their customer&#8217;s needs and how they feel about the brand. The information can then be used to identify common trends and issues that customers face and to improve products and services.&nbsp;



AI can also craft automated and customised review responses. Customers&#8217; concerns can therefore be addressed in a timely manner and if needed, passed on to a member of staff to handle them.



<h2 class="wp-block-heading" id="h-4-chatbots">4. Chatbots</h2>



Hospitality businesses are increasingly turning to chatbots to help streamline customer service and improve the overall guest experience. Plus, they are available 24/7.



Chatbots can assist with a variety of tasks and help overcome staff shortages.&nbsp;



They can provide answers to common questions, take orders for room service or restaurant reservations, and help guests with other enquiries such as housekeeping service. They can even make recommendations based on customer preferences.



Furthermore, Chatbots can be integrated with voice assistants. This allows for a more natural user experience and eliminates the need to type out long commands.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



There are many ways AI tools can support hospitality operators nowadays which makes it worth investing no matter the size of the business.



From providing personalised service, creating more content in less time, and observing customer sentiment more accurately to making use of automated chatbots. All these things combined can result in significant increases in revenue for business owners.&nbsp;



AI is also highly adaptable, so operators can modify their strategy as the situation requires. This ensures that they can be prepared for any change that comes their way.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

4 Revenue-Driving AI Tools For Hospitality Operators

Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25).">Office of National Statistics</a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.



As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.



If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;



With <a href="https://drinkycoffee.com/coffee-statistics/">coffee shop revenues still below pre-pandemic numbers</a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.



Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.



<h5 class="wp-block-heading">1. Assess Demand for Coworking Space</h5>



Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.



There are a few ways of doing this. They include:



<ul class="wp-block-list">
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul class="wp-block-list">
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul class="wp-block-list">
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul class="wp-block-list">
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing">email list</a>) then simply ask your customers on there.</li>
</ul>



It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.



Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.



<h5 class="wp-block-heading">2. Designating a Space for Coworking</h5>



Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.



When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;



Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;



If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;



It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.



You also need a dedicated space big enough to meet your demand from coworkers.



I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms">3. Deciding on Pricing and Terms</h5>



Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.



You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?



In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.



Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.



While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.



When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).



The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.



Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place">4. Getting the Required Infrastructure in Place</h5>



To have any chance of being competitive in the coworking market you will need to offer customers:



<ul class="wp-block-list">
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing">communicating with existing</a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;



It is imperative that you invest in these things before you offer coworking.&nbsp;



Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space">5. Marketing Yourselves as a Coworking Space</h5>



In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.



So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.



To optimise your website for this keyword, just do the following:



<ul class="wp-block-list">
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.



Other ways that you can market yourself as a coworking space include:



<ul class="wp-block-list">
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts">Final Thoughts</h5>



The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.



Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.



If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.



This article was written by Oli Baise. Oli helps run London-based coffee shop The Coffee Traveller. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/">Drinky Coffee</a>.

How to Set Up a Coworking Space in Your Coffee Shop

Mother’s Day is one of those occasions that should be boldly marked on all calendars. As a business, you don’t only want to play your role in honouring moms around the world but you also want to use the event to your advantage from a marketing perspective. So, get ready for Mother&#8217;s Day with our creative promotion ideas for your venue.







Did you know that an average of <a href="https://www.restaurantbusinessonline.com/marketing/87m-adults-visit-restaurant-mothers-day-survey-says">87 million adults take their mothers out</a> to a restaurant for Mother’s Day each year? This makes the day worthy of some strategic marketing efforts that will help you to surpass your month’s target. 



In case you are <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">short on creative promotion ideas</a> for the upcoming Mother&#8217;s Day, don’t worry, you’re in the right place! Whether you’re rustling up some Mother’s Day campaigns for the first time or you are looking for new and trendy ideas, our fun and innovative tips below will help you get off to a successful start.



8 Brilliant Ways to Engage Your Audiences This Mother’s Day:



<h4 class="wp-block-heading">1. Start by Advertising Your Mother’s Day Promotion as A Rare Event</h4>



Even though the occasion comes around once every year, it doesn’t mean that you cannot market this Mother’s Day as “THE” Mother’s Day of all mother’s days. By marketing your Mother’s Day event as a “once-off never to happen again occasion”, you’ll create a sense of urgency. This should intrigue your repeat customers as well as potential new ones.&nbsp;



<h4 class="wp-block-heading">2. Let Your Audiences Know That Moms Will Get Special Treatment</h4>



Your audiences want their moms to get extra special treatment on this very special day. So, plan a treat and let it be known to the world! Whether you hand out chocolates, flowers, or a free glass of wine, make sure your patrons know what’s going to be in store for them.&nbsp;



<h4 class="wp-block-heading">3. Create A Unique Dining Experience</h4>



Your regular patrons may look for a new venue to celebrate Mother’s Day unless you give them a reason to stick around. We suggest you spice things up a little. Instead of serving your regular lunch, why not host a high-tea, a Champaign breakfast, or a cocktail evening?



By creating a unique dining experience, you get to hold on to your regular customers and at the same time, you can encourage new ones to enter your doors.



Also, if you plan your event right, you will create a lasting impression and new guests may just visit you again to try out your regular menu.&nbsp; &nbsp;



<h4 class="wp-block-heading">4. Connect with Local Mom’s Groups</h4>



This is targeted marketing at its finest. For Mother’s Day, you want to host moms and their families galore. So, where better to find moms than at your local mom’s groups! Yup, you can plan your unique event and then send promotional flyers and emails to nearby churches, day-cares, and other organisations that are woman-focused.&nbsp;



You can also ask these groups to participate in surveys. A detailed survey will give you the info you need to plan an event that caters to “what moms want”.&nbsp;



<h4 class="wp-block-heading">5. Host a Mother’s Eve Event</h4>



By hosting a Mother’s Eve event, you can capitalise on this special occasion on more than one day. Why not hold a cocktail evening the night before where the ladies can have a fun and carefree night out before celebrating with their families? You can offer free drinks to all moms with the promise of a family brunch the next day. It’s genius!&nbsp;



<h4 class="wp-block-heading">6. Cater to the Kids</h4>



The fastest way to mom’s heart is to treat her kids lovingly. That’s why we think a Mother’s Day promotion that includes entertaining the kids at a restaurant is a brilliant idea. Mom can sip her wine in peace while you bring in the kiddie’s entertainment and childminders. Get the kids to make Mother’s Day cards while they wait for their meals to arrive and you’ll get extra brownie points!



Use social media platforms such as Facebook to create an event page where you list the family entertainment that will be available. You can then use the paid marketing option to promote this event far and wide. 



Further reading: <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/">https://stampede.ai/blog/how-to-nail-customer-service-for-families/</a>



<h4 class="wp-block-heading">7. Run A Contest with Moms in Mind</h4>



A contest will allow you to capitalise from this occasion on the days leading up to the big event. For example, during the month of March, all moms who visit your venue can be entered into a draw. You can announce the winners on Mother’s Day. And to take one step further, all prizes can be used to draw customers back to your establishment (such as meal vouchers, for instance). 



<h4 class="wp-block-heading">8. Highlight Your Inclusivity</h4>



Do not alienate a subsection of mothers and families by only catering to one version of what “mom” can mean. Moms can come in all forms and the role can be filled by plenty of people from grandmothers and aunties to teachers and nannies. Families can have more than one mom too, so make sure your perspective of Mother’s Day fits this diversity.&nbsp;



<h4 class="wp-block-heading">How to Promote Your Mother’s Day Event and Promotions</h4>



<ol class="wp-block-list"><li><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">Use social media</a> to create a big hype and talk about how moms are going to miss out if they’re not there to be wined, dined, and treated.  </li><li>Use your <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">database to send out emails and SMS’s</a> to notify your customers of what they can expect. If you haven’t started compiling a database yet…now’s the time (<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-03">contact us</a> for more info).</li><li>Hand out flyers to targeted audiences such as your local churches, schools, and mom’s groups. </li></ol>



Further reading: <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/</a>



Successful busy events such as Mother’s Day can be the difference between building a loyal customer base and a bad reputation – but, with a bit of forethought and a touch of creativity, you’ll be building lasting loyalty. For more information on how you can attract customers and retain them, please contact Stampede for an innovative take on marketing technology. 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Getting Ready for Mother’s Day – Creative Promotion Ideas

<h1 class="wp-block-heading" id="h-free-may-amp-june-2025-social-media-calendar">Free May &amp; June 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-fire-up-your-social-feeds-for-the-new-year-grab-60-days-worth-of-content-inspiration">Fire up your social feeds for the new year: grab 60 days&#8217; worth of content inspiration! </h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for May and June 2025 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Star Wars Day, Royal Ascot, Father&#8217;s Day and BBQ week among others.

May & June 2025 Social Media Calendar

There’s no denying that loyal customers are a key revenue driver for any business. Their <a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>. More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to get customers coming back and increase sales is by offering loyalty stamp cards. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;



<hr class="wp-block-separator"/>



But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards">The problem with loyalty stamp cards</h4>



Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a>



Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.



The key action here is to keep customers engaged on a frequent basis in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged">How to keep customers engaged?</h4>



First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to regularly remind them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.



Also, when creating your rewards, focus on these questions:



<ul class="wp-block-list"><li>Are they obtainable? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li>Are they attractive? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns">Email &amp; SMS marketing campaigns</h4>



As ever, email and SMS marketing are a great tools to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.



Here’s some inspiration for your campaigns to keep customers committed:



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps">Get them to collect more stamps:</h6>



<ul class="wp-block-list"><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card">Get them to redeem their full stamp card:</h6>



<ul class="wp-block-list"><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively improved by going digital. Save money and gain more loyal customers faster with digital stamp cards.



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more about our digital stamp card solution.

How to Maximise Revenue from Your Loyalty Stamp Cards

Normally, a pineapple isn&#8217;t something you should be afraid of. Ok &#8211; you can be a little afraid of pineapples because they are spiky on the outside. And sometimes they contain tasty drinks that make people get a little crazy. But in this case we&#8217;re talking about an entirely different type of pineapple &#8211; a WiFi pineapple. This device allows attackers to snoop and sniff over any WiFi network, where they can <a href="https://www.news4jax.com/consumer/travel-warning-do-not-use-public-wifi-in-airports-hotels">steal passwords, information and all sorts of personal data</a>.
So, where do these pineapple attacks take place? Just about anywhere with an open, unsecured WiFi connection &#8211; like coffee shops, pubs, airports &#8211; probably most of the places where you use WiFi. And the worst part? These Pineapple devices are pretty cheap &#8211; for about $100 you can buy a Pineapple Nano, which slips right into a USB port, or, if you&#8217;ve got some hard core hacking to do, you can plop down $160 and get the Tactical Elite &#8211; complete with an antenna extension and handy carrying case. As stated in the catalog, the WiFi Pineapple will &#8220;Command the WiFi landscape and direct attacks from a live recon dashboard, passively monitoring all devices in the vicinity.&#8221;
Kinda scary, innit?
But there are steps you can take to protect yourself. First of all, never use unsecured WiFi.  That&#8217;s bad. Turn on two factor authentication for services like email and anywhere you store sensitive data. This typically involves you logging into a service, then receiving a text message or generated password through your mobile phone. This service is available in Google and most banks are using two factor authentication. Another solution is to invest in a <a style="font-size: 15px; background-color: transparent;" href="http://www.techradar.com/news/the-best-vpn-services-and-vpn-deals-of-2017">VPN (Virtual Private Network) service</a>. This encrypts your data, even on public networks, and sends it securely through a secure tunnel to its final destination.
If you&#8217;re running a business and want to ensure your customers have a secure connection available &#8211; well, you&#8217;ve come to the right place. Stampede can give your customers a <a href="https://www.stampede.ai/how-it-works#security">seamless and safe WiFi experience</a> no matter the location size. From <a href="https://www.stampede.ai/wifi-in-action#coffee">coffee shops</a>, to restaurants, to malls and <a href="https://www.stampede.ai/wifi-in-action#arenas">stadiums</a>, Stampede has you covered.
How has your WiFi experience been? Have you ever been compromised by a pineapple? Feel free to leave us a comment below. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Has Your Data Been Compromised by a WiFi Pineapple?

Delivery and takeaway sales have seen another strong start in 2022. Recent figures by <a href="https://www.morningadvertiser.co.uk/Article/2022/02/23/pub-delivery-and-takeaway-sales-reach-five-times-pre-pandemic-levels-in-january-2022" target="_blank" rel="noreferrer noopener">CGA &amp; Slerp Hospitality At Home Tracker</a> show a sales increase of 422% compared to January 2019. Time to ramp up your e-commerce meal kit page and promotions for maximum revenue.







In <a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener">part one</a> of this series, we analysed the Hawksmoor At Home e-commerce website and promotions. This part will give you some further guidance on how you can deploy a similar strategy to your meal kit e-commerce sales to get them flying out the door.



<h4 class="wp-block-heading" id="h-page-layout">Page Layout</h4>



Most website builders have a selection of&nbsp;built-in e-commerce templates and building blocks&nbsp;to choose from. To save time, use those and customise or adjust them to your branding rather than building a page entirely from scratch.



We’d recommend going minimalistic and choosing a simple grid layout made of image and text blocks. This provides customers with a straightforward overview of your different meal-kit options.



Have a look around <a href="https://www.squaremeal.co.uk/restaurants/best-for/restaurant-diy-kits_9779" target="_blank" rel="noreferrer noopener">others restaurants’ meal kit pages</a> and get some more inspiration from the gallery below.



<hr class="wp-block-separator"/>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25.png"><img loading="lazy" decoding="async" width="976" height="926" data-id="21277" src="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25.png" alt="" class="wp-image-21277" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25.png 976w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-300x285.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-768x729.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-150x142.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-592x562.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-63x60.png 63w, https://website-backend.stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.17.25-95x90.png 95w" sizes="auto, (max-width: 976px) 100vw, 976px" /></a></figure>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.30.10.png"><img decoding="async" data-id="21278" src="https://image.stampede.ai/fill/1024/544/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wMy9TY3JlZW5zaG90LTIwMjItMDMtMDItYXQtMTIuMzAuMTAtMTAyNHg1NDQucG5n" alt="" class="wp-image-21278"/></a></figure>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.41.15.png"><img decoding="async" data-id="21280" src="https://image.stampede.ai/fill/1024/441/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wMy9TY3JlZW5zaG90LTIwMjItMDMtMDItYXQtMTIuNDEuMTUtMTAyNHg0NDEucG5n" alt="" class="wp-image-21280"/></a></figure>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.43.22-1.png"><img decoding="async" data-id="21279" src="https://image.stampede.ai/fill/1024/831/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wMy9TY3JlZW5zaG90LTIwMjItMDMtMDItYXQtMTIuNDMuMjItMS0xMDI0eDgzMS5wbmc=" alt="" class="wp-image-21279"/></a></figure>
</figure>



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<h4 class="wp-block-heading">Page Design</h4>



Keep the overall page design&nbsp;easy to navigate&nbsp;and use your existing brand assets to make it recognisable.



The overall focus on the page should be on the pictures of your meal kits, as they will capture your customers&#8217; attention and give them an idea of what to expect.



You can, for example, use one image showing the finished meal together with some close-ups of individual components and ingredients. Chances are that you have some high-quality shots for your social media posts already that can be re-used. This visual consistency between channels will help improve campaign effectiveness.



Always keep in mind that most of your customers will browse on their phones, so make sure your page displays well on both desktop and mobile.



<h4 class="wp-block-heading">Written Page Content</h4>



Again, keep the text minimal and provide a&nbsp;clear and concise description&nbsp;of your meal kits. You can use a bulleted list for this part, which makes it easier to grasp all important information at one glance.&nbsp;Strong call-to-actions&nbsp;will help you drive in more orders &#8211; “Get cooking”, “Order now”, “Create your [company] at home experience”.



Once you’ve got the key information across, you can use storytelling to give your content a personal touch. Showcase your local suppliers and their ingredients with links to their websites. And don’t forget to include customer testimonials.



A short FAQ section can give customers answers to common questions around last order date, storage, etc. You can also include more detailed step-by-step instructions here. This will help you to highlight how easy it is for customers to replicate your restaurant experience at home. 



To make your page even more engaging think about incorporating a short video on how to prepare the meal featuring your chef in action.



Check out <a href="https://garrettoden.com/analyzed-18-meal-kit-delivery-websites/" target="_blank" rel="noreferrer noopener">this article</a> analysing different meal kit delivery pages and their content for some more tips and tricks. 



<h4 class="wp-block-heading">E-Commerce Promotion</h4>



Once your page is all set up, it&#8217;s time to promote your meal kit e-commerce page properly. Besides using your social channels and email marketing, you might opt for paid search ads. This will allow you to reach a much wider (national) audience.



Below are some useful resources around setting up converting Google Search Ads and further SEO tips to boost your website content.



<ul class="wp-block-list"><li>Digital Restaurateur &#8211; <a href="https://www.digitalrestaurateur.com/paid-search-for-restaurants" target="_blank" rel="noreferrer noopener">Paid search ads for restaurants</a></li><li>39 celsius &#8211; <a href="https://www.39celsius.com/google-ads-for-restaurants/" target="_blank" rel="noreferrer noopener">Google ads for restaurants</a></li><li>Search Engine Journal &#8211; <a href="https://www.searchenginejournal.com/restaurant-seo-tips/208644/" target="_blank" rel="noreferrer noopener">Restaurant SEO tips</a></li><li>Lightspeed &#8211; <a href="https://www.lightspeedhq.com/blog/seo-for-restaurants/" target="_blank" rel="noreferrer noopener">SEO for restaurants</a></li></ul>



Stampede integrates with a number of e-commerce platforms that allows you to access valuable customers data. <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to run you through it.

How To Set Up A Successful Meal Kit E-Commerce Page

The troubling news:&nbsp;72% of hospitality operators have noticed a dip in visitor frequency&nbsp;recently. But more importantly:&nbsp;59% have also observed an increase in spend per head!



<hr class="wp-block-separator has-alpha-channel-opacity"/>



While the frequency might go down, customers want to treat themselves whilst they’re out.



So, what’s the best way for hospitality operators to tackle this? Level up your&nbsp;upselling strategy!



Here are two simple techniques you can use to increase spend per head and table.



<h5 class="wp-block-heading" id="h-deploy-marketing-for-pre-visit-upselling">Deploy Marketing For Pre-Visit Upselling</h5>



There are many opportunities to make some additional sales before customers come to your venue.



Start with your&nbsp;booking confirmation email. Make sure to highlight any offers or special packages straight away. Give customers a sneak peek of what they might miss out on and leave them with an&nbsp;easy option to book any add-ons.



On top of that, send an automated SMS (or email) the day before or on the day of the booking. This message should focus on your promotions once again but this time&nbsp;create some urgency, i.e.&nbsp;&#8220;last chance to enjoy our …”, “you don’t want to miss our … special”.



<h5 class="wp-block-heading">2 Quick Win In-Venue Upselling Ideas</h5>



The biggest upselling opportunities present themselves once customers are actually at your venue.



Check out these two proven in-venue techniques that will help you increase spend per head:



<h6 class="wp-block-heading">1) Train your staff for at-the-table upselling</h6>



<ul class="wp-block-list"><li>Use cross-selling and offer pairing recommendations, i.e. drinks or sides</li><li>Make personal staff or customer-based recommendations &#8211;&nbsp;“I love our new …”, “One of our most popular …”</li><li>Try to upsell on high-margin items and suggest the larger option first</li><li>Highlight popular daily or seasonal menu specials</li><li>Make personalised recommendations based on previous visits &#8211;&nbsp;“Same … as usual?”</li><li>Let customers sample drinks</li><li>Offer desserts to go</li></ul>



<h6 class="wp-block-heading">2) Use digital upselling</h6>



The most effective in-venue upselling technique is to&nbsp;push your&nbsp;promotions directly to your customers&#8217; phones. Instead of relying solely on table displays which might not grab their attention.



This digital upselling can be done through a&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">captive portal WiFi solution</a>. Once customers have joined your WiFi you can immediately reach out to them with automated marketing messages.



Using digital tools for upselling also helps you to&nbsp;compensate for any staff shortages and busier periods.



<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to find out more about how our Guest WiFi solution can help you increase spend per head massively through&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">digital upselling</a>.

How To Sell More And Increase Spend Per Head With Upsell

Chris Wilkie

Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

How To Use Data To Unveil Your True Brand Fanatics

Online reviews are increasingly driving customers both towards &#8211; and away from &#8211; service businesses such as coffee shops, bars, and hairstylists.&nbsp;







As humans, we are hard-wired to attach more importance to the experience of others than what a company may try to tell us about themselves. Our natural scepticism makes us believe the apparently independent reviews and all-important “star rating” that we see. Especially, when we search for a company on Google or Google Maps more than the companies’ own words about themselves.&nbsp;



As could only be expected with such a powerful trend in the marketplace, it wasn’t long before some individuals tried to game the system. Who can forget the <a href="https://www.telegraph.co.uk/news/2017/12/06/garden-becomes-top-rated-london-restaurant-tripadvisor-site/">man</a> who made his garden shed the top-rated restaurant in London on TripAdvisor, for example?! The ease of setting up new accounts on many review sites might tempt hospitality business owners or employees to try a similar trick. However, there are plenty of ways in which this can backfire spectacularly.&nbsp;



<h4 class="wp-block-heading">Why it might seem so tempting to leave fake reviews… and why you should resist it</h4>



Your online review rating suffers from another well-known quirk of human psychology; we are more likely to tell others of a negative experience than we are about a positive experience. According to <a href="https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html">Inc Magazine</a>, it takes an average of 40 positive customer experiences to make up for just one negative (1 star) review! In the face of such daunting statistics, it is certainly tempting to “level the playing field” a bit by leaving some positive reviews for yourself.&nbsp;



Apart from all the ethical reasons why you shouldn’t do this, there are some solid common-sense reasons too. Firstly, fake reviews can often be detected. Not just by the review platform, but also by punters looking to make a decision on who to award their business to.&nbsp;



There’s something about a glowing five-star review that is light on substance. But heavy on praise which just seems&#8230; instantly suspicious. The “Amazon effect” spills over into your customers’ consciousness. It is now a well-known fact that Amazon is flooded with fake reviews. Therefore, people have sharpened up their BS filters accordingly!&nbsp;



Secondly, there’s no reason to stress unduly over an individual bad review &#8211; or even a handful of them. Believe it or not, they can actually <a href="https://neilpatel.com/blog/your-business-needs-negative-reviews/">boost your credibility rating</a>. <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Provided you respond to each</a> in a positive, professional way, apologising to the customer for their poor experience. Also, inviting them to get in touch to discuss it further. When a potential customer sees this, they will instinctively know they are looking at real customer interactions. And not fake ones &#8211; and they will trust you more accordingly.&nbsp;



As a bonus, the presence of a few negative reviews means that punters will also attach a higher level of credibility to the other reviews they see on the business as a result!&nbsp;



<h4 class="wp-block-heading">Technology to the rescue?</h4>



There is a final and persuasive reason. You should give all the incentive you need not to risk playing with the fire of fake reviews.&nbsp;



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Technology platforms</a> now exist that allow service businesses like yours to harness the power of online reviews in your favour. In a far more effective (not to mention far more ethically sound!) way than you could ever hope to achieve by posting fake reviews.&nbsp;



For example, our <a href="https://stampede.ai/reviews/?referrer=stampede.ai">own system</a> has two powerful features that allow small to medium business owners to boost their online review ratings. A system to remind customers to leave reviews via SMS text message or email. Thereby overcoming the traditional apathy that those who had a positive experience might otherwise feel. Even further, our system places negative/low (1 to 3 star) ratings into a “holding area” for you to deal with before they get published online!&nbsp;



<h4 class="wp-block-heading">A brave new world for traditional service businesses&nbsp;</h4>



Traditional “brick and mortar” type businesses can’t afford to ignore online reviews. Or, for that matter, the importance of offering WiFi to their customers &#8211; any longer. Did you know, for example, that 70% of people prefer bars &amp; pubs that have access to WiFi?&nbsp;



As <a href="https://marketingartfully.com/what-are-important-customer-demographics/">customer demographics</a> change, statistics like these are only likely to ever move in one direction. Towards an increasingly connected, mobile, online world. Along with this, review platforms such as TripAdvisor, Google, and Facebook are adding new security measures and compliance systems to monitor and weed out fake reviews. Having noted the bad publicity that the ability of some organisations to rig the system in their favour have resulted in.&nbsp;



The good news is that accessing smart technology can help even the smallest coffee bar attract and retain loyal customers is easier than at any point before. Not to mention extremely affordable too. Sophisticated online marketing tools that used to be the sole preserve of big chains and nationwide organisations is now within the reach of the most time-pressed service business owner.



Along with this, the power of social media, which is encouraging many individuals to seek out an individual or unique experience that they wouldn’t get elsewhere that they can then share with their friends online. All works in favour of smaller, more bespoke establishments like yours.&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



In conclusion, fake reviews, whether purchased or placed yourself, are simply not worth the risk. Here’s what you should consider instead to boost your online review ratings:



<ol class="wp-block-list"><li>Leave a polite response to any negative reviews that you receive online. Apologising sincerely (no matter how unfair the review might seem!) and asking the reviewer to get in touch. That way you can discuss their problem directly with you so you can look into it further</li><li>Encourage more positive reviews to be left by going the extra mile to impress customers with your own unique touch. Asking them to review you. If you want to automate the process of asking for reviews, systems like Stampede can do all the heavy lifting for you. Leaving you to focus on the customer service angle!&nbsp;</li><li>Consider the use of a review management platform. This allows you to place low reviews in a “holding area” before they get published. So you have an opportunity to intervene and make things right</li><li>Ask review platforms to investigate and remove reviews that you have reason to believe are fake</li></ol>



We hope you found this article useful. Watch this space for future posts that can help you take your <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">service business to the next level</a>!&nbsp;Or why not give our reviews feature a try?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Fake Reviews Can Hurt Your Business. How You Can Safely Boost Your Ratings

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

<h2 class="wp-block-heading">New version software now live!</h2>



Discover V4.0



<a href="#webinar-video">Watch our Webinar below</a>



After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live



The new version includes:



&nbsp;A totally redesigned user experience making the software faster and easier to use than ever.



An overhaul of our marketing suite including changes to the interface as well as improved functionality in the email builder.



Enhanced insight and statistics within the software providing more detail that you can use to grow your business.



Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>



WiFi Stories allows you to promote news, offers, events and more in a dynamic way.



Check out our webinar below for more information or contact our team below for a 1-to-1 demo.



<h3 class="wp-block-heading"><a href="https://stampede.ai/contact/">Book A Demo</a></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Webinar script&nbsp;</h4>



Welcome &#8211; 0:00



Dashboard overview &#8211; 0:36



Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.



<ul class="wp-block-list"><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



Analtyics &#8211; 2:24



Find out who and when your customers are in your venue with our improved analytics and graphs



<ul class="wp-block-list"><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



Branding/login &#8211; 3:27



With our new editor and layout &#8211; building your business splash page has never been easier



<ul class="wp-block-list"><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



Marketing automation &#8211; 4:30



Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.



<ul class="wp-block-list"><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



Reviews &#8211; 8:31



The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;



<ul class="wp-block-list"><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



Stories &#8211; 9:41



WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.



<ul class="wp-block-list"><li>How to create stories</li><li>How to track impressions</li></ul>

Connect Version 4.0

Cate Triendl

In this digitally focussed world, the website may well be a person’s first impression of your pub. It could be argued that having a professionally designed website is just as important as <a href="https://stampede.ai/blog/running-a-pub-or-bar-add-guest-wifi-to-the-menu/">delivering top-notch customer service</a> and serving the finest ales. However, we appreciate that your skills may lie in everyday bar management rather than website creation and optimisation. It’s for this reason that we’ve created this helpful guide to the building of your pub website.



<h4 class="wp-block-heading">Choosing The Domain Name</h4>



In the ideal scenario, you would time the selection of a suitable domain name to coincide with the naming of your pub. However, it’s more than likely that you domain name availability wasn&#8217;t top of your priorities when naming your pub. Either way, we recommend choosing a relatively short and easily memorable domain name. This will ideally tie in with your pub’s name and branding. As an example, the popular Magna Carta of Lincoln has the domain name <a href="http://www.magnacartapub.co.uk">www.magnacartapub.co.uk</a>. 



It would be worth spending some time brainstorming a few possibilities before using an online domain checker such as 123 Reg or Go Daddy.&nbsp; You will discover that .com domain names are generally the most expensive. However, you can choose from alternatives such as .co.uk or .biz. There’s even the option of <a href="https://uk.godaddy.com/help/about-pub-domain-names-9208">registering for a .pub domain</a>.



<h4 class="wp-block-heading">Arranging website hosting</h4>



It will be necessary to arrange hosting prior to your website going live and being accessible to anyone on the internet. Thankfully this is a pretty straightforward process, with the majority of internet service providers offering website hosting packages. The suitable choice of provider will depend on factors such as the amount of website traffic expected, the featuring of images/videos, and the need to keep your website live at all times. 



The digital marketers at UK Centric have produced a helpful beginner’s guide to <a href="https://www.ukcentric.com/hosting/beginners-guide-to-web-hosting/">web hosting</a> &#8211; well worth reading.



<h4 class="wp-block-heading">Developing The Pub Website</h4>



There are two main options when it comes to the development of your pub website; either do it yourself or hire somebody to do it for you. If you’re on a tight budget and have some confidence in your design skills (or someone you know) then the DIY option may be best. 



Thankfully there are a wide variety of website building tools guaranteed to simplify the process. Popular website builders such as Squarespace and Wix offer a variety of templates ideal for pubs. However, you might be frustrated by the lack of customisation options and the ability to make such a website fit your own style. Of course, it’s your choice whether to build a completely distinctive web presence. In any case, you should consider the impression made on prospective visitors.



Take a look at these bar websites for a bit of inspiration:



<ul class="wp-block-list"><li><a href="https://www.kerridgesbarandgrill.co.uk/">Kerridge’s Bar &amp; Grill</a></li><li><a href="https://felixchs.com/about-restaurant-cocktail-bar/">Felix Cocktail Bar</a></li><li><a href="https://www.badluckbar.com/">Bad Luck Bar</a></li><li><a href="https://www.burrobarboston.com/">Burro Bar</a></li></ul>



<h4 class="wp-block-heading">Hiring A Web Designer</h4>



There are plenty of choices when it comes to the professional development of your pub website. Hiring an independent, maybe even local expert might be the best bet if you want keep costs down. However, there is also the option of paying for agency services, which may include Search Engine Optimisation (SEO) and promotional copywriting. These are services that can make your pub website much easier to find on search engines like Google and Bing.



If you’re in any doubt as to the best professional choice then it would be worth having a look for online reviews. You might also ask friends and other local business people for their recommendations.



These factors should be considered when choosing and comparing web designers:



<ul class="wp-block-list"><li>Types of website design experience</li><li>Record of building successful pub websites</li><li>References and recommendations</li><li>Pricing and availability</li></ul>



<h4 class="wp-block-heading">Producing The Content</h4>



You should carefully consider the arrangement of content like images and text on your pub website. Details such as the location and opening hours will be essential. You should also ensure that the content matches up with your pub theme and style. This would include the colour scheme and even the written tone of voice of your pub.



Consider the types of customers that you are appealing to when making choices on everything from the featured menu design to the inclusion of pictures and videos. You might entice visitors with tantalising images of your classic pub dishes and events. Again you have the option of drawing on professional assistance when it comes to the writing and curation of content for your pub website. 



Some ideas for content on your pub website:



<ul class="wp-block-list"><li>Lists of upcoming events</li><li>History of the pub if it is long standing</li><li>Inspiration for the pub theme</li><li>Description of features like live sports, craft beer, whisky selection</li></ul>



<h4 class="wp-block-heading">Previewing &amp; Testing</h4>



It is important that you take the time to preview and test the different pages of your website before they are published for the world to see. Remember the importance of making the best possible impression, reviewing and making changes to everything from the grammar to the visual layout as necessary. 



Ensure that your website has the ideal visual quality and functions as expected on desktop computers, laptops, and handheld devices such as the smartphone. If there’s any doubt then ask for a second opinion.



Check these elements before your website goes live:



<ul class="wp-block-list"><li>Contact page details (easy to find and correct)</li><li>Page loading speeds (slow page loading annoys people)</li><li>Website links (no 404 error messages when clicked)</li><li>Legal terms and conditions</li><li>Security (remember to register for an <a href="https://blog.hubspot.com/marketing/what-is-ssl">SSL certificate</a>)</li></ul>



<h4 class="wp-block-heading">Keeping Your Website Updated</h4>



If you want to attract more web visitors than other pubs in your local area and ensure the best possible experiences then you must keep your website updated. This might involve making basic changes to your contact details or featured menus as and when required. Regular blogging is also recommended for the purpose of keeping your website fresh and achieving top Google search page rankings. 



You could share reviews of your finest beverages, customer stories, and details of upcoming events for the purpose of attracting more people to your pub. You can also raise your pub profile and keep your customers involved via popular social media channels such as Facebook and Twitter.&nbsp;



Here are some <a href="https://99social.co.uk/social-media-tips-for-bars/">social media tips</a> for bar owners:



<ul class="wp-block-list"><li>Snap pics of dishes</li><li>Talk about drinks</li><li>Shout about events</li><li>Get people involved</li><li>Add a personal touch.</li></ul>



Additional social media recommendations can be found on the <a href="https://cask-marque.co.uk/promote-your-beer-and-pub-on-social-media/">Casque Marque</a> website.



<hr class="wp-block-separator"/>



Need some more inspiration on how to get your Guest WiFi up and running in your Pub? 



Have a read here <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/</a>



Or why not give our Guest WiFi solution a try in your Pub? 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Easy Steps To Make A Great Website For Your Pub

3 Time-Saving Newsletter Tips to Keep People Engaged

Between peak times are probably the most challenging ones in the hospitality industry. What can venues do to&nbsp;fill up empty seats and keep the customer flow running&nbsp;evenly throughout the day? How can you give your off-peak times a proper boost?



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To bring people in during those quieter times you have to give them a stellar reason, 2 meals for £20 deals that run every week aren&#8217;t enough. You have to create some proper buzz to make those quieter times interesting again.



There are two main ways to look at that can help you&nbsp;make every time a busy time at your venue and boost your off-peak times.



<h4 class="wp-block-heading" id="h-1-check-out-your-area">1. Check out your area</h4>



It is all about your location. Plus, the fact that people are out and about again. Check out your own local area to find out what is going on during the day and use this to your advantage.&nbsp;



The idea is to&nbsp;target those specific customer groups&nbsp;and get them through the door with offers tailored to their needs.



Some places to watch out for:



<ul class="wp-block-list">
<li>Theatre, concert hall&nbsp;&#8211; pre/post-show meal deals</li>



<li>Sport venue&nbsp;&#8211; pre/post-match meal deals</li>



<li>Cinema&nbsp;&#8211; movie-inspired snacks to-go</li>



<li>Gym&nbsp;&#8211; healthy snacks, shakes and smoothies</li>



<li>University, college&nbsp;&#8211; after lecture meal deals</li>



<li>Nursery&nbsp;&#8211; playgroup offers with snacks for kids</li>



<li>Hairdresser, spa&nbsp;&#8211; treat yourself after your treatment offers&nbsp;</li>
</ul>



Think about providing&nbsp;quick fixes&nbsp;for takeaway, some light snacks in the form of sliders or special meal deals during those times.&nbsp;



You can also introduce an&nbsp;early bird fixed-priced menu&nbsp;before 7 pm. This is a great offer for families that prefer to have an early dinner.&nbsp;



<h4 class="wp-block-heading">2. Check out current events</h4>



If you&#8217;re showing sports events in your venue, like the upcoming Rugby Six Nations (<a href="https://www.sixnationsrugby.com/fixtures/" target="_blank" rel="noreferrer noopener">see timetable</a>), here are some ideas on how to stand out and attract more mid-day traffic.



What about a rugby-inspired afternoon tea including beer as a drink of choice and with a focus on rather carb-heavy snacks? Get some inspiration from&nbsp;<a rel="noreferrer noopener" href="https://www.manchestereveningnews.co.uk/whats-on/food-drink-news/meat-heavy-afternoon-tea-designed-21926764" target="_blank">Brewski’s non-traditional afternoon tea offer</a>. In addition, you could come up with some handheld, hearty snacks and sliders that people can easily enjoy whilst watching the game.



Sports events are best enjoyed with some drinks, so introduce an&nbsp;early happy hour&nbsp;around match times. Also, consider a beer pack offer for bigger groups.



And if that’s not the style of your venue, then position yourself as the opposite. Promote your venue as the place that doesn’t have the sport on and where people can enjoy TV-free drinks and meals in a quiet atmosphere. 



Pro tip: Social events apps like <a href="http://getonbloc.com">Bloc</a> allow you to promote your venue and your offers to local customers using geolocation.



Need a hand with promoting and boosting your off-peak offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with one of our team.

2 Ways to Boost Your Off-Peak Times [Updated 2023]

A Quick Guide On First-Party Data Strategy For Hotels

4 Ways To Optimise Your Hospitality Business With AI

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

Become A Stampede Pro With These Hidden Features

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Company

When was the last time you&nbsp;checked your 3-star reviews? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;



<hr class="wp-block-separator"/>



3-star reviews might be small in volume but they’re definitely the highest in value. 



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter">Why 3-star reviews matter</h4>



In general, 3-star or neutral reviews are a&nbsp;mixture of both negative and positive feedback in one review. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.



A&nbsp;fair review with well-written text is much more insightful&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.



Have a look at the below example. It can be categorised as a&nbsp;balanced neutral review, containing both positive and negative aspects.&nbsp;



Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="auto, (max-width: 729px) 100vw, 729px" /></a></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">How to respond to 3-star reviews</h4>



As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;equally.



Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:



<h5 class="wp-block-heading">1) Acknowledgement</h5>



First off, thank the reviewer for their feedback by addressing them with their name.



<h5 class="wp-block-heading">2) Appreciation</h5>



Next, thank them for the positive feedback and emphasise the positive aspects of their experience.



<h5 class="wp-block-heading">3) Apologise &amp; take it offline</h5>



Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.



<h5 class="wp-block-heading">4) Follow-up &amp; invite them back</h5>



Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.



This is how a response based on the 4 steps could look like:



“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;



We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;



To fix this, it would be great if you could drop us an email or call us on the details below.



Thank you again for your feedback, and we look forward to welcoming you again soon.”



Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank">reviews feature,&nbsp;</a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;to find out more.&nbsp;

Why 3-Star Reviews Actually Matter More

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City dwellers more likely to have a pub they consider a ‘local’

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Founders Series: Patrick Clover, Founder and CEO of Stampede

<h1 class="wp-block-heading" id="h-free-january-february-2023social-media-calendar">Free January &#8211; February 2023 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar&nbsp;for January and February 2023 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

January – February 2023 Social Media Calendar

Loyalty App

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

Based on a short LinkedIn poll we carried out recently &#8211; 64% of you say that finding the right subject line is the hardest about email marketing and newsletters. Everything rises and falls with your subject line. No matter how much time you’ve invested in carefully crafting your email content, if you don’t nail your subject line, very few people will read it.



<hr class="wp-block-separator"/>



 To make things a little easier for you, we’ve come up with the most important factors you should consider when creating your next subject lines. They will help you to come up with better subject lines quicker and also to get the balance right between triggering enough interest and not revealing too much.



<h4 class="wp-block-heading">How to create the best subject line</h4>



You will rarely get your subject line right on the first try, so it’s always best to come up with a bunch of variations. Look for synonyms. Play around with the sentence structure. Mix and match a couple of words together and turn them into a question. And don’t forget to A/B test. This will quickly tell you which of your ideas hit the sweet spot with your customers.



There’s also nothing wrong with recycling your best performing subject lines or sticking to the same structure. Quite the contrary, it’ll save you a lot of time.



Here are some further questions to keep in mind when writing your subject line:



<ul class="wp-block-list"><li>Is it short &amp; descriptive?</li><li>Did you place the most important word(s) at the beginning?&nbsp;</li><li>What&#8217;s the value for your reader?</li><li>Does it make the reader curious to read the full email?</li><li>Does it require the reader to take some action?</li><li>Did you create a sense of urgency (use it sparingly)?</li></ul>



<h4 class="wp-block-heading">10 tips on how to further increase open rates</h4>



Apart from those common questions, there’s more you can do to optimise for a perfect subject line.



Check out our 10 best-practice tips:



<ol class="wp-block-list"><li>Personalise it with the recipient’s name</li><li>Use emojis carefully, don&#8217;t overdo it</li><li>40 characters max. to make it mobile-friendly</li><li>Include numbers, questions and stats, “how to … “</li><li>Get rid of any filler words &#8211; hello, thanks</li><li>DON&#8217;T USE CAPITALS ONLY</li><li>Don’t use too much punctuation!!!!!</li><li>Use <a href="https://bobangus.com/action-words/" target="_blank" rel="noreferrer noopener">action verbs</a> and <a href="https://www.dma-solutions.com/thecoreblog/write-killer-email-subject-lines" target="_blank" rel="noreferrer noopener">active voice</a></li><li>Avoid <a href="https://journeys.autopilotapp.com/blog/email-spam-trigger-words/" target="_blank" rel="noreferrer noopener">spammy words</a> or false promises&nbsp;</li><li>Use alliteration and/or rhymes &#8211; News, Views, Interviews and Insights from [company]</li></ol>



The ultimate question before you send your email &#8211; would you open it? If not &#8211; keep tweaking it.



<h4 class="wp-block-heading" id="h-useful-online-tools">Useful online tools</h4>



There are many (free) online tools out there that can further help you create and improve your subject line.&nbsp;



Here are our 4 favourite ones:



<ul class="wp-block-list"><li><a href="https://www.thesaurus.com/" target="_blank" rel="noreferrer noopener">Thesaurus</a> &#8211; to find synonyms/antonyms&nbsp;</li><li>Simple <a href="https://www.activecampaign.com/free-marketing-tools/subject-line-generator" target="_blank" rel="noreferrer noopener">subject line generator</a> based on keywords&nbsp;</li><li>More <a href="https://www.thehoth.com/headline-generator/" target="_blank" rel="noreferrer noopener">detailed subject line generator</a> based on various inputs</li><li><a href="https://www.omnisend.com/subject-line-tester/" target="_blank" rel="noreferrer noopener">Subject line testing</a> tool with tips for improvement</li></ul>



Got your subject line sorted and want some help sending your <a href="https://stampede.ai/how-it-works/marketing/">emails to your customers</a>? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

5 Minute Guide: Creating Great Subject Lines

As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

According to the latest research from KAM media and FANZO,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">22% of sports fans visit a pub to watch a game at least once a week</a>. No doubt, live sports events are a&nbsp;big revenue driver&nbsp;for many hospitality businesses. This year is full of major sports events, so make the most of the bumper schedule ahead.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://www.sportstourismnews.com/2022-major-sports-events-calendar-uk-global/" target="_blank" rel="noreferrer noopener">Upcoming major sports events</a>:



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-22-at-12.50.42.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/879/340/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMjItYXQtMTIuNTAuNDIucG5n" alt="" class="wp-image-21856" width="659" height="255"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading">1) Be Smart And Plan Ahead</h5>



The biggest event (football World Cup) is colliding with the busy Christmas period this year. Careful&nbsp;forward planning will be a huge help&nbsp;here, allowing you to stay focused on daily operations during the busy period.



Here’s what you can do to clear your schedule ahead:



<ul class="wp-block-list"><li>Create your own email/SMS templates and re-use them for various sports events</li><li>Prepare content and offers well in advance</li><li>Start promoting booking offers and deals early on &#8211; schedule your campaigns</li><li>Use email and SMS automation to send booking reminders</li></ul>



A winter World Cup also means thinking outside the usual beer garden experience. Find a balance to blend football vibes with a festive atmosphere, catering to both customer groups.



Segment your database&nbsp;accordingly to make sure you reach the right audience with the right offers for better conversions. Allow them to opt out if they’re not interested in certain campaigns.&nbsp;



<h5 class="wp-block-heading">2) Pre-Booking Opportunity</h5>



<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">29% of customers want to pre-book</a>&nbsp;a table to guarantee the best view. This is your chance to secure bookings well in advance and to bring in larger groups.&nbsp;



Combine it with enticing limited-time offers and package deals to get customers to book early on.&nbsp;



<h5 class="wp-block-heading">3) New Customer Opportunity</h5>



When looking for a potential venue to watch a match,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">82% of customers turn to Google</a>. Be sure to keep your&nbsp;<a href="https://stampede.ai/blog/5-ways-to-make-sure-your-business-is-not-missed-on-google/" target="_blank" rel="noreferrer noopener">Google My Business</a>&nbsp;and website updated with important information.&nbsp;



Get feedback from staff on what customers ask about most by email, phone and in person. Use that to add relevant content to your listing and website.&nbsp;



Regular social media posts&nbsp;are also great to feature your special venue highlights, i.e. amount of screens, sound system, etc. Pin your posts to your profile whilst the events are ongoing.



Another revenue opportunity comes from leveraging your loyal customer database. People tend to&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">watch games in groups of 4</a>.



So, send out special deals for group bookings to your loyal customers. When they bring along their family and friends, you’ll gain new customers and the chance to retain them down the line.&nbsp;



<h5 class="wp-block-heading" id="h-4-upsell-opportunity">4) Upsell Opportunity</h5>



Given the length of most live sports events,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">44% of customers spend more than 3 hours</a>&nbsp;in a venue. Take advantage of smart technology to increase spend per head whilst they’re in your venue.



For example, order and pay apps can dramatically&nbsp;<a href="https://www.flipdish.com/gb/resources/blog/want-to-make-more-money-go-digital" target="_blank" rel="noreferrer noopener">increase average order value by 10-30%</a>. Even more so if customers can open a digital tab.



<a href="https://stampede.ai/blog/3-quick-tips-on-upselling-to-increase-order-values/" target="_blank" rel="noreferrer noopener">Digital upselling</a>&nbsp;allows you to automatically send offers and deals directly to your customers&#8217; phones once they’ve signed up to your Guest WiFi (working on a captive portal).&nbsp;



Content ready but not sure how to best set up and automate your email campaigns?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to get maximum revenue from sports events.

4 Easy Ways To Get Maximum Revenue From Upcoming Sports Events

<a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">Marketing for hotels</a>, in the digital arena, needs your attention more than ever in 2020. Here we reveal the top hotel marketing trends you need to be aware of.







<h4 class="wp-block-heading" id="h-mobile-marketing">Mobile marketing</h4>



<a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj3_YTZkfTlAhWnThUIHVZBAJ4QFjAAegQIARAC&amp;url=https%253A%252F%252Fwww.criteo.com%252Fwp-content%252Fuploads%252F2018%252F06%252FCriteo-Summer-Travel-2018.pdf&amp;usg=AOvVaw0B-3MhYFpr1h21ajjvM6bs">80%</a> of hotel room bookings are made from a mobile device. You need to make sure that potential guests can easily and speedily make their online booking with you.&nbsp;



You need to go further too. All of your marketing endeavours – from check-in to offers sent out in newsletters – need the functionality to work on a mobile device.&nbsp;



Don’t forget that your customer, perhaps more than any other, is on the move. Make it easy to reach this mobile customer.



<h4 class="wp-block-heading" id="h-wifi-marketing">WiFi marketing</h4>



Your guests want and expect free, fast and easy-to-use WiFi when they are staying with you. Most hotels now offer this.



However, most hotels are missing a trick when it comes to using <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> as a tool to reach your customers in a powerful way. From a customised splash screen reflecting your branding through to asking questions, segmenting customers, analysing data, providing offers and linking to social media, you can market effectively to customers when you provide them with WiFi. It’s really simple. 



<h4 class="wp-block-heading" id="h-marketing-personalisation">Marketing personalisation</h4>



Customers are expecting greater personalisation across the board. This applies to your marketing efforts too. You cannot take a one size fits all approach.&nbsp;



Using customer data, you need to personalise an individual’s experience. Using the WiFi marketing example once more, it is possible <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">to send personalised offers</a> based on unique data captured.



You can also personalise marketing through segmented email newsletter lists or use booking information and preferences to create on-site experiences which are personalised to them.



<h4 class="wp-block-heading" id="h-use-video">Use video</h4>



<a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">Video is a really powerful marketing tool</a>, especially in hotels where you can use it to show customers exactly what they can expect when staying with you in a way which is limited through photos.



<a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/">Over half</a> of consumers will engage with a brand after viewing a video on social media. Look to Millennials and younger generations and it’s even more important.



<h4 class="wp-block-heading" id="h-booking-retargeting">Booking retargeting</h4>



As many as <a href="http://www.vizlly.com/blog-reduce-booking-abandonment/">81.6%</a> of hotel bookings are abandoned partway. If you retarget these customers, you stand a high chance of finalising the sale.



With the right technological tools, you can retarget these individuals across different marketing channels, for example on Facebook. This will get their attention back on you. Other ways of retargeting include on-screen prompts and paid search ads.



<h4 class="wp-block-heading" id="h-user-generated-content">User-generated content</h4>



User-generated content is that content which is shared by your guests, seemingly of their own desire to share. The single biggest part of this, for hotels, are <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">reviews</a>. It can also apply if a guest mentions you in a blog or on social media.&nbsp;



User-generated content is invaluable in the hotel industry. Prospective guests will search for you online before they make a booking. They need a positive experience and when that positive experience comes from another guest, and not just your marketing department, that’s incredibly powerful.&nbsp;



Make it easy for your guests to leave a review or to post on social media by prompting them within your WiFi access page. Also, don’t forget to do things such as provide photo prompts and opportunities within your hotel, with clear hashtags and the chance to win something if they share.



<h4 class="wp-block-heading" id="h-influencer-marketing">Influencer marketing</h4>



There’s no escaping the <a href="https://hotelmarketingassociation.com/blog/influencer-marketing-hotelier/">importance of influencer marketing in the hotel industry</a>. By 2023, influencer marketing is predicted to be a <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/">$21.1 billion</a> industry. <a href="https://www.bigcommerce.co.uk/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2019">89%</a> say influencer marketing delivers the same or better ROI than other marketing channels. 



You can think of influencer marketing as the new ‘word-of-mouth’ method, but you get to reach a much bigger audience. The trick with influencer marketing is to ensure it is authentic and reflects the audience being targeted.



<h4 class="wp-block-heading" id="h-social-media-contests-and-give-aways">Social media contests and give-aways</h4>



You probably recognise the importance of your social media marketing, but do you specifically realise its marketing potential when it comes to offers, competitions and giveaways?&nbsp;



Enticing people to engage with your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">brand through social media</a>, using offers, contests and give-aways get them viewing and sharing your brand and promoting loyalty to it. It’s a really effective way of boosting brand awareness.&nbsp;



It’s also a useful way of linking with other business, perhaps local partners offering an experience near your hotel, which will bring exposure to both of you.



The hotel industry is unforgiving to brands that don’t succeed to keep ahead of the curve. With the right hotel marketing strategies, you can make sure you meet the needs and trends of your changing customer and give them what they are looking for. This, in turn, will give you a competitive advantage, helping you to thrive in comparison with those hoteliers that don’t move forward. Many of these hotel marketing trends aren’t expensive, but they are worth it and will help you prosper going forward.

Top Marketing Trends in the Hotel Industry for 2020

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dligowave|title:Free%20Ligowave%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dligowave||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Ligowave and lots of access points? [/fildisi_callout][/vc_column][/vc_row]

Ligowave

Now Online – Highlands and Islands Airports

Instagram Stories has revolutionised digital marketing for all brands – including those in the hospitality industry.&nbsp;With over 300 million users, it’s no wonder that businesses are flocking to showcase their wares on this “hot spot”.&nbsp;







<h4 class="wp-block-heading">Have We Lost You?</h4>



Perhaps, at this point, you are unfamiliar with this new(ish) social media feature. So, let’s take a step back before we delve into how you can use <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a> Stories in your hospitality business to increase those profit margins.&nbsp;



<h4 class="wp-block-heading">What Are Instagram Stories?</h4>



Instagram Stories is a feature on Instagram that allows subscribers to share photos and videos in such a way that they form a &#8220;story&#8221;. Stories are displayed separately from the photos and videos found in a user’s gallery and they are only available for viewing for 24 hours.&nbsp;



Hidden tools within the app allow users to create interactive slideshows that are engaging and entertaining. It’s a ridiculously fun way of sharing your news and promotions. And, because it encourages a “human element”, audiences tend to be more drawn to the stories than they are to other more aggressive marketing techniques.&nbsp;



Now that you have an idea of what Instagram Stories are and why they are such a big deal for marketers, let’s find our momentum and get back to the subject at hand i.e. how to use Instagram Stories to draw in the crowds!&nbsp;



Here come 6 Ways to Effectively Use Instagram Stories for Hospitality Venues.



<h4 class="wp-block-heading">Switch To A Business Profile</h4>



For the most effective results and insights, you need to make sure that your profile is run as a business account. You can do this by changing your account settings to “business” – for free!



Once you have done this, you will open up new features and tools that will help you market your hospitality business more effectively. These features include:&nbsp;



<ul class="wp-block-list"><li>Clear and bold buttons which can be used for “call to actions”&nbsp;</li><li>Deeper data insights that can be used to refine each targeted marketing campaign</li><li>Creative tools that allow you to create fun and engaging stories&nbsp;</li></ul>



Essentially, a business account looks more professional and it’s focused on helping users to promote their brand.&nbsp;Now, you&#8217;re ready to start with your Instagram stories in your hospitality venue. 



<h4 class="wp-block-heading">Create Posts with Personal Intent</h4>



You need to keep in mind that the sole objective of using Instagram Stories is to reveal your business’s human aspects. Share your team’s activities, give a sneak-peek into “behind the scenes”, or create a story that thanks outsourced vendors for their assistance.&nbsp;



The point is to avoid your regular adverts and instead create personal snippets of who you are and what your brand really is about.&nbsp;



Stick to light-hearted themes that communicate value, that are helpful, and that entertain your followers. Your tone can be cool and casual and your content fun and intriguing.&nbsp;



You are more likely to gather and retain followers if you are fun and down-to-earth rather than being “corporate” and aggressive.&nbsp;



<h4 class="wp-block-heading">Always Include a Call to Action</h4>



Do you remember the big bold buttons we mentioned in point one? Use them! They are great for directing audiences to the place where you want them to be. From booking rooms and selling tickets to giving users quick and easy access to your contact details, a call to action is the selling point that sums up the intent of your story.&nbsp;



Did you know that there are only two ways to share external links on Instagram? Links can only be added to your bio or within a story!&nbsp;



Extra tip &#8211; <a href="https://linktr.ee/">Linktree</a> provides an easy way to gather your links together into one link that you can then share in your Instagram bio.



<h4 class="wp-block-heading">Collaborate with Influencers</h4>



This is a key component of a successful Instagram Story campaign and with the right relationships, you can gather a quality fan base.&nbsp;



An influencer is generally defined as an individual with a sizeable following. Most businesses will compensate an influencer with a free weekend stay at their hotel or a complimentary meal at their guest house (for example) in exchange for their support. On Instagram, this support comes in the form of a “share” or a “mention”. Influencers will tag you in a post that’s accompanied by a few good words or alternatively, they will share your story for their own large support base to see.&nbsp;



As a rule of thumb, only connect with <a href="https://www.wpromote.com/influencer-marketing-hospitality-industry">Instagram influencers</a> who fit your brand identity. For example, if you have a luxury hotel, select an influencer whose lifestyle and Instagram feed corresponds with this theme.



<h4 class="wp-block-heading">Offer an Exclusive, Limited-Time Discount</h4>



Here&#8217;s another great thing about Instagram Stories. Unless you save a story to “highlights”, it will disappear within a day. This means that if a hotel <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">offers a discount code</a> in a story, then a moment of urgency is created! This prompts audiences to act fast and indulge in your services.&nbsp;



And that&#8217;s not all.



Because Instagram gives you insight into who viewed your story, you can follow up with viewers to see if they have questions. You can use this opportunity to offer additional perks (such as a spa voucher or free amenities). This will give you one more chance to nudge potential customers into using your services.



<h4 class="wp-block-heading">Post Every Day</h4>



Posting every day will ensure that your followers always see your logo at the top of their screens when they login to Instagram. Daily stories will encourage familiarity with your brand and you’ll eventually build a loyal following.&nbsp;



If you can, post one regular post and one story per day. But be aware that <a href="https://sproutsocial.com/insights/social-media-tips/">quality still comes over quantity</a>. Only this way, your followers will stay engaged.



Did you know that our <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">marketing software</a> can interlink with social media (such as Instagram)? Once logged in to your Guest WiFi, you can redirect customers to your desired social media channel. Allowing you to expand your brand-awareness instantly and effectively. 



Sounds interesting? Want to learn more about it?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How Hospitality Businesses Can Use Instagram Stories More Effectively

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Gifting

Get a Quote

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Loyalty

Here comes the second item on your Christmas shopping list, a&nbsp;Christmas email template.



With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.



But first off, some quick tips that will make your emails stand out this season.



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates">5 Tips For Creating Responsive Templates</h5>



1. Stick to one&nbsp;colour scheme&nbsp;&#8211; find some festive season colour inspiration down below.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



2.&nbsp;Use&nbsp;different elements and columns&nbsp;to make it easier to read and scan



3. Balance the&nbsp;text-to-image ratio&nbsp;&#8211; general recommendations are 60:40 for a better deliverability



4.&nbsp;Include&nbsp;multiple CTA buttons&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background



5.&nbsp;Use&nbsp;high-quality images&nbsp;to give customers a sneak peek



<h5 class="wp-block-heading">Making Of Our Christmas Templates</h5>



Here’s how our Christmas template is put together in more detail.



What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.



<h6 class="wp-block-heading">The Header</h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading">The Main Body</h6>



For better readability and conversion, we’ve used a&nbsp;‘z’ pattern layout&nbsp;at the beginning.



It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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To break up the email, we&#8217;ve added an&nbsp;image with a text&nbsp;overlay&nbsp;element, which also brings an additional dynamic to the whole layout.



To finish off, we used the classic&nbsp;image above text layout.&nbsp;This&nbsp;is ideal to showcase all your offers or specials at one glance.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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For some additional Christmas marketing inspiration make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/">this article</a>.