July & August 2025 Hospitality Content Calendar

June & July 2025 Hospitality Content Calendar

May & June 2025 Social Media Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

New Menu HTML Email Template

Sports Fixture HTML Email Template

Hospitality Newsletter HTML Email Template

Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

Solutions

Table Management

Guest Wi-Fi

Marketing & CRM

Reviews

Loyalty & Rewards

Gift Cards

Analytics & Reports

Venues

Restaurants

Hotels

Pubs & Bars

Resources

About

Success Stories

Testimonials

People and Promise

Careers - We're Hiring!

Learn

Marketing Scorecard

Free Downloads

Email Campaign Templates

Automation Ideas

Blog

User Resources

Knowledge Base

Supported Hardware

Partners

Pricing

Connect with your customers and enhance your marketing

Stampede

Planning a coffee shop opening for 2019? Got amazing coffee and an inviting interior? Do shops, offices and potential customers surround your shop? That&#8217;s a great start. But to keep your business busy, you can&#8217;t rely on passers-by wandering in off the street. Spend time establishing your brand online and get customers to come to you.



<h4 class="wp-block-heading" id="h-why-your-coffee-shop-brand-needs-an-online-presence">Why your coffee shop brand needs an online presence</h4>



You may have been on a fact-finding trip to South America before opening your business. You might sell the best speciality coffee for miles, but have you translated this into your brand? How will you show this knowledge and passion to your customers and use it to win you sales? Establishing your brand&#8217;s ethos and personality online will help set you apart. Be easy to find and tell your customers what&#8217;s at the heart of your business and you&#8217;ll be on the right path.&nbsp;



When customers are looking for somewhere to eat and drink they grab their smartphone. They search for cafes, look at local food bloggers on Instagram, and snoop on review platforms. These are opportunities for you to get noticed. Use them to showcase the customer experience you offer and explain what you&#8217;re about. Here&#8217;s how you align your online presence to your customer to drive footfall&#8230;



<h4 class="wp-block-heading" id="h-1-set-up-your-google-my-business-page">1) Set up your Google My Business page</h4>



If someone&#8217;s looking for somewhere to eat or drink and they search Google for a coffee shop nearby, can they find you online? Your <a href="https://www.google.com/intl/en_uk/business/">Google My Business page</a> is a free marketing tool. It can help customers find you and learn more about you.



Set up your page to display your location, opening hours and contact details. Write a summary about your establishment that speaks to your target customer. Use words that tell them if you&#8217;re a comfy spot for casual coffee drinkers. If your shop is aimed squarely at coffee aficionados, make sure they know. Your target customer should identify with your coffee shop brand when they look at this page. 



Upload photos of your food, drink and your shop interior. Give potential customers a sense of what it&#8217;s like to visit you. Want to let people know about your launch party? You can <a href="https://support.google.com/business/answer/7342169?hl=en-GB">add a post</a> to let customers know about special events. Don&#8217;t forget to link to your website so customers can learn even more about you. 



<h4 class="wp-block-heading" id="h-2-invest-in-a-coffee-shop-website">2) Invest in a coffee shop website</h4>



Do you really need a website for your coffee shop? Not always, but coffee shop owners often overlook the benefits a website provides. A branded easy-to-navigate website can enhance a customer&#8217;s online experience with you. Plus, it gives you real estate you control to set out your store. 




What should be on your website? Start with an easy to find food and drinks menu, use great photography that sets the ambience for your shop. A website blog is a great place to share photos and facts from that fact-finding trip to South America. It&#8217;ll show &#8217;em you know your stuff. A website is a platform where you can share the stories, news and events that shape your brand for customers. Don&#8217;t forget to link your site to your social media accounts. This helps Google to identify your profiles and draw them into your Google My Business page. It also encourages customers to connect with you.



<h4 class="wp-block-heading" id="h-3-begin-your-social-media-story-at-the-start">3) Begin your social media story at the start</h4>



If you want customers to wake up and smell just how good your coffee is, social media can help you to waft the scent. According to <a href="https://www.nationwidecoffee.co.uk/news/coffee-news-update-2020-and-your-best-approach-for-growth">research</a>, 45% of coffee industry leaders think social media is their most effective form of marketing. Coffee quality was identified as the biggest factor behind café success, but you need to lure those coffee drinkers in to taste what you&#8217;re offering. And the experts say you should get this strategy started before your launch. 



Simon Fogal, Creative Director at Food and Drink PR firm <a href="https://chapter81.co.uk/">Chapter 81</a>, spoke to Stampede to share his tips for launching coffee brands on social media. Yes, #latteart and #pastryporn play a part. But it&#8217;s those behind-the-scenes images that shape a brand and pique social media user&#8217;s interests.&nbsp;



&#8220;Our first port of call is great photography, images that can set a scene and really get the ambience of the venue through the lens. So we do simple set-up shots, product shots. But there are also basics like opening times,&#8221; advises Simon. 




Simon spoke to us about Chapter 81&#8217;s successful launch of Leed&#8217;s coffee shop, <a href="https://archiveleeds.co.uk/">Archive</a>. Behind the scenes teasers were used to generate interest in the brand well before the baristas got busy with any beans. 



&#8220;We helped launch their Instagram and did the shop build in sets of three. We had to do several shoots as the impact dates were very tight and it was still being built. Details of the shop and machines were used to create hype and intrigue and we did the sets of three to build up a quality Instagram feed.&#8221; 




When customers hear about new business launches, they&#8217;ll often head straight to social media to find out more details. Building anticipation by sharing your story so far can help strike the right impression with your audience. 




<h4 class="wp-block-heading" id="h-provide-reliable-and-free-wi-fi">Provide reliable and free Wi-Fi</h4>



The rise of remote workers has driven demand for free Wi-Fi in coffee shops. Yet there are extra benefits beyond promoting you as a freelance friendly spot. With a <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">captive portal</a> your customers login via a personalised branded screen. You can collect data to help turn first visitors into valuable repeat customers. Insights help you to craft targeted marketing. You get a fuller picture of your customer.&nbsp;



Offering free Wi-Fi also makes it easier for your customers to act as <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">ambassadors for your brand</a>. They can tag your coffee shop&#8217;s Instagram profile in photos of their fantastic flat white or fluffy pancake stack. And a good Wi-Fi connection makes it simple for guests to submit a review before they leave your venue.



<h4 class="wp-block-heading" id="h-be-proactive-with-your-review-strategy">Be proactive with your review strategy</h4>



When you&#8217;re the new coffee shop on the block, online reviews are super important for boosting business. Your Google review score sits within your Google My Business page. Potential customers can read reviews with just a few clicks. This helps them to decide whether to visit you. Reviews on platforms such as TripAdvisor and Google and responding to reviews can increase your visibility. They help to build your brand&#8217;s reputation.&nbsp;



You don&#8217;t need to be pushy in asking customers for reviews but you can say you&#8217;d appreciate one if they give a compliment. You’ll need to be mindful of how you respond to reviews. Aim to address them in a timely fashion. Thank guests for feedback and show empathy when issues arise. A genuine attitude and personal touch can go a long way in building your coffee shop&#8217;s brand online.&nbsp;



If you&#8217;re considering introducing Wi-Fi for your coffee shop customers, find further reading here:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/wp-content/uploads/2018/07/Stampede-Factsheets-Coffee_Shops.pdf">Coffee Shop Factsheet</a></li>



<li><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">Benefits of Free Wi-Fi for coffee shops</a>&nbsp;</li>



<li><a href="https://stampede.ai/blog/brew-lab-drips-success-with-coffee-shop-wifi-blackbx-success-story/">Brew Lab coffee shop story</a></li>
</ul>



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Schedule a chat</a> with one of our team for more advice

post

Establishing Your Coffee Shop Brand Online

This week we launched AI-powered segmentation in Stampede Marketing. It enables marketing teams and operators to build more detailed audiences, at a hugely increased speed.&nbsp;



Most audience-building tools require the user to know all the possible fields and inputs. Then you have to translate the audience you want into those fields and inputs. Not easy. AI Segments cuts out the complexity and uses a natural language request to translate for you.



It cuts down on time (and head-scratching), and it opens the door to more detailed, more valuable segments.



Anyone &#8211; marketer or not &#8211; can simply ask the AI builder about an audience and it will deliver. Here are some examples that we’ve already tried ourselves:



<ul class="wp-block-list">
<li>Show me customers with a birthday next month who have not been in the venue for 3 months</li>



<li>Give me a list of guests who said they like spicy food in our survey</li>



<li>Build an audience of people who like live sport and have been in the venue at least 2 times in the past month</li>
</ul>



As you can tell from some of those examples it can also be used to deliver insight on your customer database. You can get numerical counts on these kinds of queries in seconds, helping you find more opportunities in the database for campaigns, promotions and events that you might not have tried before.



<h3 class="wp-block-heading" id="h-getting-started">Getting Started</h3>



AI Segments is now available for all Stampede users. It’s located in the Marketing area of your Organisation account, under “Segments”. <a href="https://stampede.ai/demo">Book a call</a> to see it first-hand if you don’t have a Stampede account yet.



<ol class="wp-block-list">
<li>Start by entering your prompt and hit Generate, it will create the segment. </li>



<li>Then you can adjust the prompt and go again or adjust the segment manually. </li>



<li>When you’re happy, smash the Create button and the segment will be added to your list of audiences.</li>
</ol>



You can use these segments for Quick, Bulk or Automation campaigns. They can also be edited at any time.



Note: If you want to send marketing campaigns by email or SMS you will need the <a href="https://stampede.ai/get-started/marketing">Marketing</a> module in your plan.



<h3 class="wp-block-heading" id="h-pro-tips">Pro Tips</h3>



It will help to have an understanding of what data sources are in your account already. Take a few minutes to review what’s in your plan so you can ask the right questions of the AI segment builder.



This includes whatever tags you have used in your database and uploads so far. These are going to be super handy for bespoke segments. Get started with using tags soon if you haven’t already.



To practise the prompts &#8211; try recreating an existing segment using the AI builder (you don’t have to Create the duplicate)



Enhance existing segments &#8211; start by having AI Segments rebuild an existing segment (preferably a large one), and then add another more detailed dimension to it.



Don’t forget to use venue names &#8211; the system can read your account so asking it for “People who visited The Red Lion last month” will work!



<h3 class="wp-block-heading" id="h-more-like-this">More like this</h3>



If paid social media advertising is part of your strategy, check out our <a href="https://stampede.ai/blog/meta-advertising-audience-integration">Meta Audience Connect</a> feature. You can push segments (even AI ones) into Meta as a Custom Audience. From there you can run ads to that audience, or use the Custom Audience to create Lookalikes and expand your reach to new potential customers!



<h3 class="wp-block-heading" id="h-need-help">Need help?</h3>



As always, we’re here to help especially when it comes to new features. Reach out to our Customer Experience team to arrange a walkthrough or even an account review. There’s also our Live Chat in Stampede connecting you directly with the team too.



If you’re not using Stampede for your marketing yet &#8211; learn more about what we can <a href="https://stampede.ai/get-started/marketing">do for your revenue here</a>, or <a href="https://stampede.ai/demo">book a call with us</a>.

Introducing AI Segments for Marketing

The <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/05/shocking-truth-about-how-many-emails-sent/">average person spends 4 hours a day </a>to work through their inbox. So, how do you make sure that you get your customers’ attention when it comes to your email marketing? A well-designed email both visually and with engaging content can make the difference in <a href="https://www.copper.com/blog/sales-email-statistics">today’s noisy email inboxes</a>.  







But what if you don’t have a <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/?referrer=stampede.ai">background in marketing and design</a>? Even without the resources of a big brand, you can make an impact. It’s much easier than you think with our big 4 email design tips:



<h4 class="wp-block-heading">Your Brand</h4>



A uniform and memorable branding is key in today’s highly competitive business environment. Every email you send to your customers is an extension of your existing brand.



Therefore, our first tip is to stick to your overall branding when designing your emails. This includes your regular colours, the font, but also any logos or images connected to your brand. Consistency is the magic word here. By doing so, your customers will immediately recognise your company when opening the email.



<h4 class="wp-block-heading">Placement of Text, Buttons, Images and White Space</h4>



It’s nothing new that readers’ attention will drop the closer they come to the bottom of the email. In order to keep them going, you need to catch their interest straight away. So don’t just overload your emails with important images and call-to-actions (CTA) right at the top of it.&nbsp;



The second tip to follow is to focus on selected images with clear CTAs, placed at the beginning of your email. So in case, you lose them further down, they’ve got the important bit.



Also, make sure to include paragraphs and enough white space. This will make it easier for your customers to read through and also visually separates your content.



<h4 class="wp-block-heading">Storytelling</h4>



Remember those days in school when your teacher would say “your text needs to have a clear thread running through?”. Still relevant. That way you make sure that your readers don’t miss the important message in your email. This clear narrative is also highly relevant for the email design.



So here comes the third tip. Naturally, lead your customers’ attention to the most significant part within your email. Basically, storytelling via images rather than words.



<h4 class="wp-block-heading">Optimizing for Mobile</h4>



As a consequence of the fact that we’re in front of our phones all the time, most of your customers will open your emails on their phone. The term “mobile-friendly” is all around. Though only being mobile-friendly for your website is not enough. We want more!



This is our last tip. Specifically, design your sequences for viewing on phone screens and test them before sending them out. This way you ensure not only a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/?referrer=stampede.ai">mindblowing email design</a> on the laptop but also on your customers’ mobile screen.



BONUS ROUND! Have an extra one on us:



<h4 class="wp-block-heading">Extra Tip &#8211; Call-to-action</h4>



<a href="https://www.campaignmonitor.com/resources/guides/10-tips-improve-email-calls-action/">CTAs are the trigger to immediate customer response</a> to your email. So you should put some thought into them as well. We think it should rather be a shout to action, than just a simple call.&nbsp;



So the ultimate tip for you. Ensure that your CTA is not missed by your readers. Make the buttons big enough in combination with an eye-catching design and strong wording&nbsp;



Overall, doesn’t sound too complicated, does it? Follow these simple and straightforward tips and you will be able to stand out from the crowd. Extraordinary email designs are your magic key to higher customer engagement. 



Did you know that our marketing software can help you to easily <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">set up your email campaigns</a>? And even better, once set-up they run automatically.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

4 Tips for an Outstanding Email Design

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

Email marketing is one of the most effective digital marketing strategies; in fact, <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics">59% of B2B marketers</a> claim that this is the best channel for generating revenue. To add to this, 80% of retailers say it <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics">leads to the highest customer retention</a> – even surpassing social media efforts. In short, this means that even businesses that are non-digital, such as restaurants, pubs, bars, etc. can also benefit from email marketing; a study even found that emails have a click through rate that is six times higher than tweets. But to be effective, you need to first build an email list . Then you can get the best possible ROI from your marketing efforts. An email list is just a list of collected emails that businesses gather over time from customers. Customers sign up for the list to receive updates on products, discounts, seasonal sales, and other details about the business – directly into their inbox. Let’s first go through the benefits of building a list, and running email marketing campaigns designed to engage and retain consumers:



<h3 class="wp-block-heading" id="h-benefits-of-email-marketing"> Benefits Of Email Marketing </h3>



 Email marketing has a lot of benefits, especially if you are not an online business. Once they walk out from your establishment you often don&#8217;t have other means of connecting with your customers. These include:



<ul class="wp-block-list">
<li> Direct communication with your customers</li>



<li> A broader audience base that includes the people who aren’t active on social media</li>



<li> Low marketing costs</li>



<li> Emails also acquire new customers around <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/importance-building-email-list/">40 times better</a> than Twitter or Facebook. </li>



<li> Surveying the market to determine customer demands</li>



<li> Word of mouth (QuickSprout found that email subscribers are <a href="https://www.quicksprout.com/11-things-i-wish-i-knew-before-i-started-my-first-blog/">three times more likely to share content</a> on social media than leads coming from any other channel).</li>
</ul>



 Every email you send to the customers should contain to something valuable. Non-digital businesses can utilise email lists to raise awareness regarding new campaigns, product release, promotions, and even reward loyal customers. This will lead to increased consumer engagement, and eagerness to open the emails as they expect to gain something of value. For example, restaurant owners can send email alerts about a revamped menu, while boutiques can promote their summer sales to returning customers who have subscribed to the list. Remember, consumers who purchase through email tend to <a href="https://www.jeffbullas.com/email-marketing-statistics/">spend around 138% more</a> than people who do not subscribe to your list.



<h3 class="wp-block-heading" id="h-building-an-email-list-from-scratch">Building An Email List From Scratch </h3>



 Before you start building a solid email list for your business, make sure you have the following supporting resources: Detailed Knowledge About Your Target Audience Prior to building an email list, it’s always better to know exactly who these people are. By creating a basic marketing persona, you can determine how well different kinds of emails would be received. To gain valuable information like the customer’s demographics (including age, gender, and even salary), as well as their buying goals, use tools like Stampede – a Wi-Fi marketing platform that makes capturing information like this easy, and fully <a href="https://stampede.ai/blog/blackbx-wifi-and-gdpr/">compliant with regulations like GDPR</a>. This is the ideal way of gaining a large number of email addresses, especially since most customers want to connect to free Wi-Fi. A good way to encourage more people to connect – and thus, sign up for your newsletter – is by announcing the fact that you offer free Wi-Fi on your menu, on the concierge’s desk, on your waiting staff’s aprons, tables, etc. An Updated Website With Attractive Landing Pages You also need a solid base to direct your email list members to; the business website is the best location for this purpose. If you’re a small business with a minimalistic website, don’t worry. All you really need is a basic landing page that contains your email/subscriber form. Now that you’re ready with the above-mentioned resources, it’s time to get to the actual job at hand – building your email list. Here is a step-by-step guide that is guaranteed to help you build an effective list: 1. Sign Up For An Email Marketing Service To reap the benefits of your mailing list, you first need to choose the right email marketing service for your business. These marketing services generally tend to offer different pricing models that you can choose from. To test the waters, try a basic package and see how well it works. Popular examples include MailChimp and Hubspot. You can use any provider that you’re comfortable with, and simply export all the customer data through a software like Zapier. 2. Integrate Email Into All Marketing Strategies With the help of your email provider, integrate your mailing lists with any other platform that your business is active on. This will allow you to collect email addresses from different platforms, and even alert the consumer whenever you send an email. 3. Optimise Your Website Campaigns and attractive landing pages are the top ways through which you can collect emails. You could include the following into your website:



<ul class="wp-block-list">
<li> Personalised CTA For Each Landing Page Or Blog – In a study conducted by <a href="https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data">HubSpot</a>, personalised CTAs have led to 42% higher view-to-submission rates than uniform CTAs all over the website. </li>



<li> Slide-Ins – Slide in advertisements, or website retargeting can help you engage the consumer better. They can convince a visitor to stay, and even attract them towards a particular product or service.</li>



<li> Opt-In Forms – Good opt-in forms can make or break your mailing lists. Be sure to only ask relevant questions. Don’t be too intrusive, but also, don’t hesitate to ask for the information that you need.</li>



<li> Timed Pop-Up Surveys – To increase the probability of your viewers signing up to the mailing list, first make sure they are well-invested. Pepper different pages with specific surveys related to that content, after the visitor has spent some time on the page.</li>
</ul>



 4. Use Stampede This service provides you with a branded login portal that greets your customers when they connect to your Wi-Fi. It further enhances your marketing campaigns by collecting valuable data to increase customer loyalty, sales, and even return visits. Customers gain lifetime access to the business’s Wi-Fi, while you capture a ton of customer insights.



5. Set Up Auto-Responders Now that you have an optimised website or landing page (through the Wi-Fi sign up portal); it’s time to ensure that you send the right content, at the right time, to subscribers. A simple way to do this is by setting up auto responders. These are automated emails, scheduled in advance to send upon specific triggers or actions by your visitors. Stampede can help you send action-triggered, highly targeted, and personalised messages automatically to your customers. For example, you can set up an auto responder for when customers sign up to your list. This ‘welcome email’ can contain short message, followed by a coupon for 5% discount or complimentary dessert on their current dine-in order, or any other purchase. This can be incredibly effective to increase sales, providing <a href="https://www.easy-smtp.com/welcome-email-marketing-optimization">average of 320% more revenue</a> per email than other promotional material.



As a non-digital business, it’s important to incorporate various mediums into your marketing efforts, such as email marketing. While excellent service is one aspect of retaining customers, targeted emails can keep them engaged – even when they’re not physically present in your store or restaurant. And the most important factor to consider when building your mailing list is valued content. As long as you send good deals to your customer, they will remain engaged with your brand. To take things a step further, carry out A/B testing to determine what kind of emails have higher opening, and click-through rates. This will offer you insights into what drives your customers – which can be further used to drive engagement, and ultimately, sales. Want more information on how email can be used to boost your business? Read our eBook to understand how our platform makes it easier to <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/">reach your customers through their phones instantly!</a> Are you ready to start working on your email marketing efforts? Give us a try – we offer a free, no-obligation trial, and simple integration with your existing Wi-Fi equipment. <a href="https://stampede.ai/contact/">Contact us today!</a>

How To Build An Email List For A Non-Digital Business

Online reviews have always been used to help people make a final judgment on where they eat, drink or stay.



 In the post-lockdown world, customers will be paying special attention to the latest reviews, and looking specifically for safety and cleanliness content within them to inform their choice of venue.&nbsp;



Even if they aren&#8217;t looking for that detail, they&#8217;ll see it as review styles change.



 We’re already starting to see reviews with content such as “&#8230;the online ordering app was hard to use&#8230;” or “&#8230;a table reservation system would have been better&#8230;” and “&#8230;excellent service and planned out and H&amp;S / covid precautions”.



These types of things are going to be front and centre of the customer experience and bear the brunt of any criticism or praise.



 If you are running a hospitality business, it will be compared to others on the basis of how well the new measures work for customers.



 We recently installed an upgrade to our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews</a>&nbsp;system that can help untangle these new reviews for owners: sentiment analysis.



 It analyses the content of all your reviews and provides a summary of repeated themes and whether those themes are used in a positive, negative or neutral context.



With a quick glance, you can see if your ordering app is clunky or if your new menu items are going down a treat.



With this info in hand you can make any adjustments using real feedback, or reliably pump up the marketing on your new menu for example.



While stars and scores are useful, the words within the review are what can really make a difference.



To find out more about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews</a> and sentiment analysis, get in touch with one of our team.

Handling The ‘New Review’

Internet access and provision is essential for nearly every successful business these days. Customers and clients love fast and reliable guest WiFi. But if you’re just starting out, or you’re upgrading your WiFi, getting your head around the WiFi jargon can take up time better spent running your business. Here’s an explanation of the terms you may come across to help you provide the best WiFi for your business and customers.



ISP &#8211; Internet Service Provider An Internet Service Provider (ISP) is a company that supplies the Internet connection into a venue. The router provides the gateway between the Internet and all the devices via this connection. The ISP is often referred to as the ‘provider’. Every organisation or home with Internet access has an ISP. 



Broadband Broadband is a type of high-speed Internet connection which is now the standard way to connect to the Internet. Broadband packages come in different forms including cable, ADSL, and mobile.



Cable broadband is provided through fibre-optic cables. These provide faster broadband speeds than ADSL. Landline and digital television services can also be provided through the cable. Your ideal speed depends on your business. You should consider fast fibre-optic cable with a package that includes unlimited downloads if you are providing guest WiFi in premises such as cafes and bars. 



In the UK, ADSL broadband is provided through existing BT phone lines. The speed depends on your distance from your local telephone exchange. The closer you are to the exchange, the faster the broadband. 



Mobile broadband is transmitted via mobile phone networks. Users need a mobile phone signal to access the broadband.



LAN &#8211; Local Area Network A local area network (LAN) is when two or more computers are connected together in a building using software or hardware. A LAN can be wired or wireless. The administrator of the LAN will decide what can be shared and what can’t be on the network.



You can set up multiple networks on the same broadband connection, with different bandwidths for each one. For example, you might have one network for staff and one for customers. You’ll need plenty of bandwidth for your customers! You set these up through the router.



Your router sends data from the Internet cable to a device and acts as a wireless access point so that the data can be shared through radio signals instead of another cable. It is plugged into your landline or cable line. When running a business with guest Wi-Fi, you’ll need a router that allows for multiple networks. Routers may come with various security tools, for example, firewall management and intrusion detection.



IP Address IP means Internet Protocol. There are two types of IP address: internal and external. An internal IP address is a series of numbers that identifies your router connection. 192.168.1.1 is a common one used for routers. To change your router settings, you need to know your IP address. 



The easiest way of finding it is to look at the back of your router. Most have a sticker or card with all the information you need for logging into its settings, including the IP address.



An external or public IP address is used across the entire Internet to locate computer systems and devices. Your Internet service provider assigns you an external IP address when you connect to the Internet. When your web browser requests a webpage, it sends the IP address along with it. Your provider uses external IP addresses to determine which customer uses which website. 



Bandwidth Bandwidth refers to the volume of information per unit of time that an Internet connection can handle. Bandwidth is expressed in bits per second (eg, 50 Mbps is 50 million bits per second). However, it can be expressed in other ways and it’s important to check which unit is being used.



Businesses will vary on how much bandwidth they need. If you’re providing guest WiFi, you must get this right. Customers will not tolerate poor Wi-Fi connections and your reputation will suffer. Monitoring usage is essential in understanding how much bandwidth is being used, and when. 



WAP and Hotspot A wireless access point (WAP) is a hardware device on a local area network that allows WiFi devices to connect to a wired network. The WAP usually connects to a router although it may be included in the router itself. WAPs feature radio transmitters and antennae. 



The hotspot is the physical location where Wi-Fi access is available. Putting up signs with a Wi-Fi symbol is a helpful way of letting customers know how and where they can log on.



Cloud Controller Your WAP can come with a hosted cloud controller service. Cloud computing simply means that you store and access data over the Internet rather than on your hard drive. A cloud controller lets you manage your WiFi system from anywhere as well as managing multiple sites with a single log-in.



Mesh Network WiFi mesh networking kits are often sold to businesses and consumers to address WiFi ‘dead zones’ because they blanket a building or home with WiFi. Having a mesh network means that you don’t need to use range extenders or extra access points. 



The kit, which normally replaces your existing router, includes nodes. One node or router connects to the Internet through your modem. This node and each of the other satellite nodes then communicate with each other. Cover is expanded with each new node. Mesh networks are easy to set up. You manage the system, for example, to set up a guest network, by using an app.



Captive Portal If you want to set up guest Wi-Fi, you’ll need a <a href="https://stampede.ai/how-it-works/wifi">captive portal</a>. A captive portal is a webpage that a user needs to view and interact with before being given access to a public WiFi network. It is mainly used for authentication purposes and is usually in place for free or chargeable WiFi hot spots e.g. business centres, cafes, bars and hotels. 



The captive portal may feature a branded log-in page, conditions of access, surveys, and payment options. The page with the log-in details is sometimes called the splash screen. The landing page is the page the customer or guest gets put through to after they log in.



The trick to a great captive portal is making it easy for the user while getting benefits for your business or service. Through your captive portal, Stampede can turn your guest Wi-Fi into a money making asset for you. It will also give your customers a great Wi-Fi experience. You can grow customer loyalty, stay compliant with the law, increase your social media presence, and build your brand.



Wireless security Wireless security, sometimes referred to as wireless network security, <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">protects a wireless network from unauthorised access</a>. Understanding the common acronyms will help you choose the best security for your network. 



WPA2, WPA and WEP are the three encryption protocols you will probably come across. WPA2 is the most secure of the three. When it is enabled with its strongest encryption option, data traffic is scrambled with the most up to date encryption standards. This is the one you should use. If you are providing guest Wi-Fi through a captive portal, you have to use it. 



WEP, introduced in the late 1990s, is easily hacked and should not be used. WPA replaced WEP, and is an option if a device does not support the more up to date WPA2. 



<a href="https://stampede.ai/blog/wpa3-the-next-generation-in-wifi-security/">WPA3 will replace WPA2</a> and the transition has already started, although it will take time to roll out. WPA3 has significant new security features and will be important for open public Wi-Fi networks. However, a WPA3 enabled router will need WPA3 compatible devices (laptops, phones) to take advantage of the new features.



MAC Address – Media Access Control Address A media access control address (MAC address) is a unique code assigned by a manufacturer to every piece of hardware that connects to the Internet. A MAC address ensures each device is unique and allows data to be passed among hardware devices. 



Many people will never need the MAC address to use their devices. However, some providers may require registration of the address to ensure those who are paying for the service are the only users who can connect. If you do need it, you can normally find it on a sticker on the device. The address is composed of six pairs of numbers/letters separated by colons. If the device is portable, it may be printed inside the battery compartment.



Contact us at Stampede



If you’d like more info on how to make guest WiFi work for your business, we’re ready to help. Whether you’re a major business or just starting out, you’ll be in good hands. 



Stampede is the smart guest WiFi for any venue, from independent coffee shops to global brands with thousands of sites. We provide a level of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">customer insight</a> previously only available to large corporations. If you’d like to grow your business and build brand loyalty, get in touch. We’d be delighted to chat.



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>

The Ultimate Beginners Guide to WiFi Jargon

You might have heard that data is the new currency; it&#8217;s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data you need for your restaurant? And what kind of data is useful for your marketing, and why?







If you&#8217;d like to make better use of your marketing budget you might have considered buying data to help you target potential customers. But why buy data when you can generate an own your own data?&nbsp;



At first glance, it can seem trickier for an offline business to collect data and put it to use. But the answer is likely simpler than you think. You can generate data for restaurant marketing using <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">Stampede captive WiFi</a>. And our portal service keeps you on the right side of the Information Commissioner when it comes to GDPR. 



One of the biggest pros of this kind of <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> is that it is a safe and compliant way to gather customer data. You can use it to build customer profiles, segment and target your restaurant marketing. It can give you an edge when it comes to providing superior customer service too. But where should you start? New customers often ask us what data they can collect and how to use it.



With Stampede WiFi, you can design your very own splash page to ask the questions you want to know the answers to. There&#8217;s a lot of potential data hospitality businesses can seek out. But of course, details and data hold different value depending on your business and marketing goals. Our captive WiFi portal does more than just gather data. It allows you to seek out information at different stages in the customer relationship and most importantly, add context. On your WiFi sign-in page, you can collect data directly about your customer and also gather context about their visit. Here&#8217;s how to do it.



<h4 class="wp-block-heading">Start with the basics</h4>



Name, date of birth, gender and address or postcode are <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">common data collection</a> starting points. Your diner&#8217;s name is the first thing you need to begin building their customer profile. 



Date of birth helps you to segment them and lets you know when their birthday is too, which is handy when it comes to inviting them to celebrate with you. Gender is another variant that helps grow your segmentation options. Collect these four details from everyone who signs onto your WiFi and you&#8217;ll have a great foundation for planning simple and effective marketing campaigns.&nbsp;



This data can also fuel inspiration for events, menu changes or even rebranding to better fit your customer base. For example, you may work out that you have a lot of young mums popping into your establishment. You could encourage them to visit more frequently by changing your daytime offers. Or you might discover that you have a lot of single professionals visiting you for coffee. Individuals you could also target with offers for after-work drinks and nibbles.&nbsp;



<h4 class="wp-block-heading">Keeping in touch</h4>



Marketing to previous customers will generate a higher return on investment. So data that helps you to keep in touch with diners is very valuable. <a href="https://econsultancy.com/more-reasons-for-retailers-to-offer-wi-fi-in-stores/">One survey from OnDeviceResearch</a> found that 74% of people would be happy for a retailer to send a text or email with promotions while they&#8217;re using in-store WiFi. 



Captive WiFi is a cost-effective way to <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">grow email and SMS marketing</a> lists. You can check submitted email addresses and encourage reviews by sending guests an email thanking them for their visit. Asking them to leave feedback. Another option is to include an incentive such as money off or free item code within the email to encourage a return visit.&nbsp;



In some cases, your diners may not even need to fill out their contact details; you might choose to give them the option to login using their social profiles instead.&nbsp;According to information from <a href="https://www.cmocouncil.org/">CMO Council</a>, 56% of social network users stated they would use their social profiles to login in return for a customised experience. You gain valuable data associated with their social profiles. Helping you to build out their customer profile and allowing marketing segmentation. The customer benefits from a speedy sign in and the potential of tailored content and offers from their very first interaction.&nbsp;



<h4 class="wp-block-heading">Context and customisation opportunities</h4>



They say content is king. But in the data world, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">context adds an extra layer of value</a> that puts meaning behind your data. For example, you might ask your diner who they are dining with and the purpose of their visit. Is it a date night? Are they having a quick family tea? Is it a special celebration? What&#8217;s their favourite drink or pizza? 



This context helps you to understand why people are visiting, to try and attract more visitors aiming to do the same. It also allows you to customise your service and offers for them immediately. Providing them with a great eating out or entertainment experience.&nbsp;



Knowing how your customer found out about your venue, offer or event is also super valuable information to have. This lets you know how your marketing is performing and can help you to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">calculate your return on investment of digital marketing</a>. Also allows you to see how specific campaigns are performing. When customers are converted by marketing, it&#8217;s not always by the activities we expect. 



Data context really helps to ensure budget and time are being directed to the right activities to attract target customers. And when you combine this context and customisation with basic customer information, you have the makings of some great customer personas to inform your overall marketing strategy, campaigns and individual ads.&nbsp;



<h4 class="wp-block-heading">In-store patterns</h4>



Some of the most valuable data you can collect from your Stampede WiFi doesn&#8217;t come from asking your guests questions. It can help you to better plan your staffing, identify problem times when you need to generate more customers. It can also help you achieve consistently better customer satisfaction levels. What is this data? It&#8217;s the simple connection data relating to each login.



Bookings don&#8217;t always match up with the numbers of covers in a service or the numbers of guests on the table. Nor do they tell you how quickly a table is turned. Reporting on your connections to your WiFi portal lets you see at a glance how many people were using WiFi in your restaurant. This means you can identify peak or slow periods and you also get an indication of how guests stayed.&nbsp;



As a customer’s device is associated with their login, it&#8217;s recognised by your captive WiFi portal whenever they visit. When those guests return to your venue or another one of your businesses, you can see patterns emerge that will help you build a fuller picture of your customer&#8217;s wants and needs. You might find that a regular customer always dines out late on Wednesdays. Or that you have lots of families visiting on Fridays. 



You might even decide to introduce a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyalty scheme to encourage</a> those fortnightly visitors to come and see you every week instead. This way, you can continually work towards building a better picture of the lifetime value of your customer. And if the customer is someone who found you due to marketing and you know that, you can track against the original cost for acquisition



All of this information can be gathered without the need for your customer to download an app. With minimal data physically entered by them.



Do you have a firmer idea of what type of data might be useful for your restaurant or bar marketing and why? Set up a Stampede demo. To talk about the details of the very useful ways your WiFi can contribute to your restaurant marketing.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Gathering the Right Data for Your Restaurant Marketing

If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> should definitely be part of your strategy.&nbsp;



There are three different types of CRM systems:



<ol class="wp-block-list">
<li>Analytical CRM systems that gather data useful for reporting and decision-making.</li>



<li>Operational CRMs that streamline processes and communication.</li>



<li>Collaborative CRM platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems">1. Analytical CRM systems</h2>



When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;



With these powerful tools, you can dive deep into customer data, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;



Analytical CRMs also make it easy to create customised reports and visualisations. Those help you track progress and hone in on areas that need improvement.



By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.



<h2 class="wp-block-heading">2. Operational CRM systems</h2>



Operational CRMs are a vital tool for businesses to streamline their processes and improve overall customer experience.&nbsp;



They allow companies to better manage every touchpoint of the customer journey, from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.



Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message">better communication</a> with customers but also allows businesses to make data-driven decisions for continuous improvement.



<h2 class="wp-block-heading">3. Collaborative CRM systems</h2>



Collaborative CRM systems make sure that everyone in the business has access to the same data. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;



With a collaborative CRM, every individual involved in the customer&#8217;s journey can view the full customer record with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;



The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;



<h2 class="wp-block-heading">Tips on how to choose the right CRM system for your hospitality business</h2>



As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.



However, with so many options out there, it can be challenging to choose the right CRM. The operational feature is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.



However, ideally, a CRM system should incorporate elements of all three CRM types &#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;



It&#8217;s important to emphasise the significance of finding the right fit for your needs when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;



You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources



<h2 class="wp-block-heading">Closing thoughts</h2>



Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.



By investing in the right type of <a href="https://stampede.ai/amaze">CRM system</a>, you can unlock significant potential for your business and take your customer experiences to the next level.

The 3 Different Types Of A CRM System Explained

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Personalisation is an ultra-hot topic in HORECA. There’s no denying hospitality is a human art. The word describes the relationship between guest and host. We know that technology can put the ‘person’ into personalisation. Wait staff ask customers how they like their steak and coffee shops now offer a world of variation on the humble cup of coffee. But should businesses like yours adopt an even more personalised approach? What are the actual benefits of personalisation?







<h4 class="wp-block-heading">Bolster your marketing efforts</h4>



When you need to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">increase the ROI of your marketing</a>, targeting through personalisation gives you the edge. Tailoring your marketing makes your money work harder. We’ve covered the basics of how to get started with personalisation in Useful data for restaurant marketing. It’s most important to realise that personalisation can help at each stage of the customer journey. It informs campaigns so you use the right tactics to reach and <a href="http://www.hemingwayapp.com/#_msocom_1">influence your audience and boost your engagement</a>. Plus, you can serve your paid social ads, email offers and stories in a personalised way too.&nbsp;



Your personalised marketing efforts shouldn’t stop once a prospect becomes a customer either. By building up a profile of your guests, you know which special email offers will tempt them to visit you. Additional benefit to make it even more personalised, with Stampede, you can even choose to present your guests&#8217; different offers while they’re on site. Our stories feature gives an easy way to entice customers with the right offer.&nbsp;



You may be lucky enough to have great wait staff that get to know your customers, what they like and how to upsell them. But the reality of the hospitality industry is that you lose information when staff members leave. They move onto a new role and take that important customer rapport with them. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">By collecting the right data</a> to feed into your CRM, you can use personalisation to give all your staff a confident starting point. This makes connections easier to build and maintain.



Further reading: <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/">https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/</a>



<h4 class="wp-block-heading">Standout customer service</h4>



We recently wrote about personalisation as an important factor in <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/">customer service for families.</a> There are obvious benefits to offering picky-eating kids exactly what appeals to them. But why restrict such choices to children only? You could opt to provide personalisation at the ordering stage, like McDonald&#8217;s. They reported a <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">30% rise in order values in US trials of self-ordering screens</a> and these screens have now made their way to the UK. The evidence suggests that when people are able to order something exactly how they like it with less fuss, they spend more. And isn’t smooth service good customer service?&nbsp;



To elevate service through personalisation, businesses can use technology to anticipate and meet customer preferences. This needn’t apply to the menu only. By incorporating order ahead or takeaway options, we give customers more control over their journey. It will be interesting to see if service levels become even more personalised in the future beyond the world of fast food. 



Could you offer customers a cheaper price for ordering via technology at the table? And would this encourage shy customers to order or visit you more? How about giving any noise-averse customers the option to book during a ‘quiet hour’ in the same way travellers can book a quiet coach?&nbsp;



Offering countless variations on every aspect of your menu or service is unlikely to be practical. But simply knowing some preferences are catered for can make choosing your venue simpler for individuals as well as groups. It’s not necessarily about offering overwhelming levels of choice. Customers want to feel listened to and valued. Whether that’s auto-filtering a menu for allergy sufferers or helping those with decision fatigue to make a faster choice. Like the ideal burger, ideal customer service differs between individuals, are you catering to your customer’s needs?&nbsp;



<h4 class="wp-block-heading">Personalisation’s business lessons</h4>



You need to have some idea of your customer’s needs and preferences to cater to their personalisation want. But in doing so, you have the potential to gain further valuable information. Offer your burgers with or without gherkins and you may discover most of your customers don’t like them. This will allow you to save on stock and rethink your recipe.&nbsp;



Marketing can also be supercharged when you know what tempts individual and segments of visitors to visit you. You might even choose to use a guest’s previous ordering history to target marketing specifically to them before and during a visit. And you can be sure your message is delivered to them according to their preferences for a better response rate. 



Offer and analyse points of differentiation to see what makes your customers tick. In turn, this should improve your marketing reach, lead to more visits and higher sales. Personalisation can fuel everything from customer acquisition to more effective customer loyalty programmes.



If this sounds a little far-fetched, let us show you how bringing together this information together can be easier than you think. Our solution also integrates with CRM systems to help you better understand each customer journey. Are you ready to create tailored experiences that build loyalty for your business?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

The Benefits of Personalisation for HORECA Businesses

The use of social media to market hospitality businesses has been gaining traction over the past few years, and with good reason. According to <a href="https://blog.hootsuite.com/simon-kemp-social-media/">Hootsuite</a>, 2019 set the record for signing up 3.48 billion social media users (that’s 9% more than the previous year). With a figure such as this, it’s no wonder that businesses are flocking to present themselves to the massive audiences found on social media platforms.&nbsp;But which is the right social media channel for your hospitality business?







The first step towards a successful social media marketing campaign, however, is to choose the correct channels for your business. To kickstart this article, we will raise a few questions that will help you to determine which platforms will benefit your venue. Thereafter, we’ll delve into mentioning our favourite platforms and how they can work for you. &nbsp;



Questions That Will Help You to Find the Best Social Media Channels for Your Hospitality Business:



<h4 class="wp-block-heading">Who Is Your Target Audience?</h4>



The first step in any marketing campaign is to determine who you want to connect with. For instance, is your hotel family-friendly? Or does it prefer to host corporates? Does your venue feature a restaurant? Does it welcome day visitors? When you know who you need to reach out to, then its easier to find the right audience.&nbsp;



<h4 class="wp-block-heading">Where Are Your Competitors Investing Their Time?</h4>



It never hurts to do a quick investigation into where your competitors spend their time. Do your research and see which social media platforms you can find them on as well as where they are receiving the best type of engagement. This may help you to refine your own social media channel choices. &nbsp;



<h4 class="wp-block-heading">How Seriously Do You Take Your Business’s Photography?</h4>



Are you taking quality photos of your hotel or restaurant? Hi-res and professional images are important if you plan on using image-focused channels such as Instagram and Pinterest.



<h4 class="wp-block-heading">How Much Time Are You Willing to Invest in Your Campaigns?</h4>



Whilst any type of successful marketing takes a huge investment of time, the nature of certain channels may require more dedication than others. For example, to maintain engagement, you will need to post more often on a platform such as Twitter than you would on Facebook (where one daily post is repurposed).&nbsp;



Remember, an inactive and unattended social profile gives a cold first impression. And we’re sure that you do not want this to be a reflection of your customer services. &nbsp;



<h4 class="wp-block-heading">What Is Your End Goal?</h4>



This is quite possibly the most important question. Let’s add a sub-question here too: Why do you feel it’s necessary for your hospitality business to have a social media presence?&nbsp;



From communicating with your customers effectively to putting yourself “out there” so that people know you exist, social media provides a hive of activities that could benefit your business.&nbsp;



<h4 class="wp-block-heading">Favourable Social Media Platforms for the Hospitality Industry</h4>



Now that you have a good idea of who your audiences are and what you expect from your social media presence, the next step is to select the social media channels that you feel will be most favourable for your hospitality venue.



<hr class="wp-block-separator"/>



In this section, we will mention a few of the most popular social media platforms. We will give a brief insight into how each one works as well as how it could promote your hospitality business.&nbsp;



<h4 class="wp-block-heading">Facebook&nbsp;</h4>



A good Facebook marketing campaign will help you to solidify your brand. By creating a page for your hotel or restaurant, you can post images, videos, and polls – giving you a variety of fun marketing strategies to work with. You also have the option to boost posts and run paid ads, which means you can increase your levels of engagement.&nbsp; Facebook is a great place to build a community of customers or “fans”. Within this community, you can build trust, encourage “shares” and referrals, and work on your online reviews.&nbsp;



<h4 class="wp-block-heading">Twitter&nbsp;</h4>



Tweets may have a short shelf life but it’s a great way to get your messages, company news and promotions out to the masses. You can also use this channel to chat with guests, handle queries, and attend any complaints. Many hotels use Twitter to connect with travellers whilst building a brand presence.&nbsp;



<h4 class="wp-block-heading">LinkedIn&nbsp;</h4>



Corporates love LinkedIn and if you if your venue is a great place for businessmen to congregate, then an active page on LinkedIn could be to your benefit. You can use this platform to share achievements, make new announcements, and highlight good reviews. Use this medium to establish your hotel’s leadership within the hospitality industry.&nbsp;



But bear in mind, LinkedIn is representing your company from the professional side, so plan your posts accordingly. It&#8217;s also always a good way to attract new employees.



<h4 class="wp-block-heading">Google+&nbsp;</h4>



Having a profile on Google+ will get you onto the ultimate map i.e. Google Maps! Apart from increasing your chances of being found on search engines, this channel ensures that any comments from guests or patrons will also appear in search results defined on Google Maps.



<h4 class="wp-block-heading">Instagram&nbsp;</h4>



Remember we asked if you are willing to put effort into your photos? If your answer is “yes’, then Instagram is a great place to showcase your venue. This channel is a <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">visual paradise</a> and for the best effect, images must be accompanied with appropriate hashtags. <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram is one of the fastest-growing social media marketing channels</a> for businesses because it keeps things simple and appealing.&nbsp;



Instagram stories are another quick way of showing off your venue and boosting interaction. You could give your guests a sneak behind the scenes. Or why not use it to promote short-term deals to create a sense of urgency. 



<h4 class="wp-block-heading">Pinterest&nbsp;</h4>



Like Instagram, excellent photos are a must for Pinterest accounts. The aim is to get your images re-pinned by other users and to gain a fan following.&nbsp; This channel requires a little less maintenance – although the audiences are not as huge as some of the other platforms. &nbsp;



When a hotel or restaurant’s social media strategy is refined, it can give a massive boost to revenue and brand presence. Here at Stampede, we use <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> as a strategy to redirect customers to your social media pages, thus increasing engagement and brand awareness.&nbsp;



 To increase your effectiveness on your social media channels, get in touch with us.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How To Find the Right Social Media Channel for Your Hospitality Business

Normally, a pineapple isn&#8217;t something you should be afraid of. Ok &#8211; you can be a little afraid of pineapples because they are spiky on the outside. And sometimes they contain tasty drinks that make people get a little crazy. But in this case we&#8217;re talking about an entirely different type of pineapple &#8211; a WiFi pineapple. This device allows attackers to snoop and sniff over any WiFi network, where they can <a href="https://www.news4jax.com/consumer/travel-warning-do-not-use-public-wifi-in-airports-hotels">steal passwords, information and all sorts of personal data</a>.
So, where do these pineapple attacks take place? Just about anywhere with an open, unsecured WiFi connection &#8211; like coffee shops, pubs, airports &#8211; probably most of the places where you use WiFi. And the worst part? These Pineapple devices are pretty cheap &#8211; for about $100 you can buy a Pineapple Nano, which slips right into a USB port, or, if you&#8217;ve got some hard core hacking to do, you can plop down $160 and get the Tactical Elite &#8211; complete with an antenna extension and handy carrying case. As stated in the catalog, the WiFi Pineapple will &#8220;Command the WiFi landscape and direct attacks from a live recon dashboard, passively monitoring all devices in the vicinity.&#8221;
Kinda scary, innit?
But there are steps you can take to protect yourself. First of all, never use unsecured WiFi.  That&#8217;s bad. Turn on two factor authentication for services like email and anywhere you store sensitive data. This typically involves you logging into a service, then receiving a text message or generated password through your mobile phone. This service is available in Google and most banks are using two factor authentication. Another solution is to invest in a <a style="font-size: 15px; background-color: transparent;" href="http://www.techradar.com/news/the-best-vpn-services-and-vpn-deals-of-2017">VPN (Virtual Private Network) service</a>. This encrypts your data, even on public networks, and sends it securely through a secure tunnel to its final destination.
If you&#8217;re running a business and want to ensure your customers have a secure connection available &#8211; well, you&#8217;ve come to the right place. Stampede can give your customers a <a href="https://www.stampede.ai/how-it-works#security">seamless and safe WiFi experience</a> no matter the location size. From <a href="https://www.stampede.ai/wifi-in-action#coffee">coffee shops</a>, to restaurants, to malls and <a href="https://www.stampede.ai/wifi-in-action#arenas">stadiums</a>, Stampede has you covered.
How has your WiFi experience been? Have you ever been compromised by a pineapple? Feel free to leave us a comment below. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Has Your Data Been Compromised by a WiFi Pineapple?

Omnichannel Marketing, Snackable Content and Storyscaping &#8211; we know, there are many cool words around the broad topic of marketing. Actually, there are so many fancy words that sometimes you get the feeling some of the marketers don’t even know what they’re talking about. It’s all too easy to get lost in the marketing jungle. The most worrying factor, however, is losing sight of your customers, in a world where <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">loyal customer</a><a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">s</a> are one of the most important factors.







So, the most crucial principle revolves around your <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">returning customers.</a> They&#8217;re the base your business is built on and you should never forget that. But how do you make sure that your customers feel like kings and queens? 



<h4 class="wp-block-heading">Focus on existing customers</h4>



Instead of channelling all your efforts into acquiring new clients, why not take a second and reflect on the fact that your business isn&#8217;t able to serve all possible customers out there. The number of customers you can do business with is finite! So, why not channel your efforts into making the customers you already have happy and stay with your brand?



Focus on your existing customers and try to get a <a href="https://stampede.ai/blog/getting-customer-insights-into-your-companys-dna/">deep understanding</a> of their needs and wants. By using this gained information, you&#8217;re able to offer them a much more customised and personalised experience. That way, they want to come back to your venue, as they know what to expect and that they&#8217;re highly valued by you.



Not convinced? How about this fact: returning customers could only cost you 4% as much as acquiring a new one AND they spend more than the double amount of money. So focusing on your loyal customers does not only help you save money, even better it gets you more revenue.



Still not sure? Have a look at this video.



<hr class="wp-block-separator"/>



<div style="position: relative; height: 0; padding-bottom: 56.25%;"><figure><iframe loading="lazy" style="position: absolute; width: 100%; height: 100%; left: 0px; display: block; margin-left: auto; margin-right: auto;" src="https://www.youtube-nocookie.com/embed/C1jt6xvISqw?ecver=2" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></figure></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Start with your Loyalty Program today</h4>



That’s why the big players usually have a Loyalty Program in place for their returning customers. Their loyalty program allows them to rewards their most valuable customers in a special way. 



So why not treat your customers with something special after their 5th visit? What about a nice discount or a bottle of wine for free? Or what about a special treat for their upcoming birthday? That will definitely make them feel special. All well and good, but is this whole loyalty program thing not expensive?



The good news is, Loyalty Schemes can now be implemented for businesses of any size. It’s neither expensive, nor time-consuming to add a Loyalty Program to the marketing strategy of your business. But most definitely highly effective. 



If you want to learn more about Loyalty Programs, their importance for your business and the benefits you and your customers can get from them, have a look at our free eBook. Find out how you can transform your business today to really connect to your customers and boost their loyalty.&nbsp;



<hr class="wp-block-separator"/>





Or why not get started right away. Transform your loyal customers into kings and queens.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Why Loyal Customers Should be Kings and Queens

Online reviews are increasingly driving customers both towards &#8211; and away from &#8211; service businesses such as coffee shops, bars, and hairstylists.&nbsp;







As humans, we are hard-wired to attach more importance to the experience of others than what a company may try to tell us about themselves. Our natural scepticism makes us believe the apparently independent reviews and all-important “star rating” that we see. Especially, when we search for a company on Google or Google Maps more than the companies’ own words about themselves.&nbsp;



As could only be expected with such a powerful trend in the marketplace, it wasn’t long before some individuals tried to game the system. Who can forget the <a href="https://www.telegraph.co.uk/news/2017/12/06/garden-becomes-top-rated-london-restaurant-tripadvisor-site/">man</a> who made his garden shed the top-rated restaurant in London on TripAdvisor, for example?! The ease of setting up new accounts on many review sites might tempt hospitality business owners or employees to try a similar trick. However, there are plenty of ways in which this can backfire spectacularly.&nbsp;



<h4 class="wp-block-heading">Why it might seem so tempting to leave fake reviews… and why you should resist it</h4>



Your online review rating suffers from another well-known quirk of human psychology; we are more likely to tell others of a negative experience than we are about a positive experience. According to <a href="https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html">Inc Magazine</a>, it takes an average of 40 positive customer experiences to make up for just one negative (1 star) review! In the face of such daunting statistics, it is certainly tempting to “level the playing field” a bit by leaving some positive reviews for yourself.&nbsp;



Apart from all the ethical reasons why you shouldn’t do this, there are some solid common-sense reasons too. Firstly, fake reviews can often be detected. Not just by the review platform, but also by punters looking to make a decision on who to award their business to.&nbsp;



There’s something about a glowing five-star review that is light on substance. But heavy on praise which just seems&#8230; instantly suspicious. The “Amazon effect” spills over into your customers’ consciousness. It is now a well-known fact that Amazon is flooded with fake reviews. Therefore, people have sharpened up their BS filters accordingly!&nbsp;



Secondly, there’s no reason to stress unduly over an individual bad review &#8211; or even a handful of them. Believe it or not, they can actually <a href="https://neilpatel.com/blog/your-business-needs-negative-reviews/">boost your credibility rating</a>. <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Provided you respond to each</a> in a positive, professional way, apologising to the customer for their poor experience. Also, inviting them to get in touch to discuss it further. When a potential customer sees this, they will instinctively know they are looking at real customer interactions. And not fake ones &#8211; and they will trust you more accordingly.&nbsp;



As a bonus, the presence of a few negative reviews means that punters will also attach a higher level of credibility to the other reviews they see on the business as a result!&nbsp;



<h4 class="wp-block-heading">Technology to the rescue?</h4>



There is a final and persuasive reason. You should give all the incentive you need not to risk playing with the fire of fake reviews.&nbsp;



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Technology platforms</a> now exist that allow service businesses like yours to harness the power of online reviews in your favour. In a far more effective (not to mention far more ethically sound!) way than you could ever hope to achieve by posting fake reviews.&nbsp;



For example, our <a href="https://stampede.ai/reviews/?referrer=stampede.ai">own system</a> has two powerful features that allow small to medium business owners to boost their online review ratings. A system to remind customers to leave reviews via SMS text message or email. Thereby overcoming the traditional apathy that those who had a positive experience might otherwise feel. Even further, our system places negative/low (1 to 3 star) ratings into a “holding area” for you to deal with before they get published online!&nbsp;



<h4 class="wp-block-heading">A brave new world for traditional service businesses&nbsp;</h4>



Traditional “brick and mortar” type businesses can’t afford to ignore online reviews. Or, for that matter, the importance of offering WiFi to their customers &#8211; any longer. Did you know, for example, that 70% of people prefer bars &amp; pubs that have access to WiFi?&nbsp;



As <a href="https://marketingartfully.com/what-are-important-customer-demographics/">customer demographics</a> change, statistics like these are only likely to ever move in one direction. Towards an increasingly connected, mobile, online world. Along with this, review platforms such as TripAdvisor, Google, and Facebook are adding new security measures and compliance systems to monitor and weed out fake reviews. Having noted the bad publicity that the ability of some organisations to rig the system in their favour have resulted in.&nbsp;



The good news is that accessing smart technology can help even the smallest coffee bar attract and retain loyal customers is easier than at any point before. Not to mention extremely affordable too. Sophisticated online marketing tools that used to be the sole preserve of big chains and nationwide organisations is now within the reach of the most time-pressed service business owner.



Along with this, the power of social media, which is encouraging many individuals to seek out an individual or unique experience that they wouldn’t get elsewhere that they can then share with their friends online. All works in favour of smaller, more bespoke establishments like yours.&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



In conclusion, fake reviews, whether purchased or placed yourself, are simply not worth the risk. Here’s what you should consider instead to boost your online review ratings:



<ol class="wp-block-list"><li>Leave a polite response to any negative reviews that you receive online. Apologising sincerely (no matter how unfair the review might seem!) and asking the reviewer to get in touch. That way you can discuss their problem directly with you so you can look into it further</li><li>Encourage more positive reviews to be left by going the extra mile to impress customers with your own unique touch. Asking them to review you. If you want to automate the process of asking for reviews, systems like Stampede can do all the heavy lifting for you. Leaving you to focus on the customer service angle!&nbsp;</li><li>Consider the use of a review management platform. This allows you to place low reviews in a “holding area” before they get published. So you have an opportunity to intervene and make things right</li><li>Ask review platforms to investigate and remove reviews that you have reason to believe are fake</li></ol>



We hope you found this article useful. Watch this space for future posts that can help you take your <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">service business to the next level</a>!&nbsp;Or why not give our reviews feature a try?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Fake Reviews Can Hurt Your Business. How You Can Safely Boost Your Ratings

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Build, Build, Build

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

When you look at your social media feeds, you are probably concerned with the <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">content you personally post</a> onto it. In reality, it’s just as important to receive content posted by others on your feeds too. After all, it would hardly be considered sociable to just have a digital conversation with yourself. What your feeds need are lots of followers who are engaged with your brand. Also, aren’t afraid to show it through likes, comments and similar interactions.&nbsp;So, make use of user-generated content on your social media channels.







If you are new to the concept of user-generated content, now is the time to get clued up, especially if you want to maximise your marketing potential in the digital age. Here’s everything you need to know. Including a general background as well as how to implement user-generated content on your own feeds too.&nbsp;



<h4 class="wp-block-heading">What is user-generated content?</h4>



As the name suggests, user-generated content is anything <a href="https://blog.hootsuite.com/user-generated-content-ugc/">that has been posted onto your website or social feeds by other people</a>. This could take the form of likes, comments, images, reviews, or videos.&nbsp;



In essence, it’s the art of your brand being promoted without you directly promoting yourself. For example, somebody sends a tweet and tags you in to say what a fantastic meal they had at your restaurant. That content has been generated by a user. Which you can now like or retweet to promote your restaurant, despite the fact you didn’t directly create it.&nbsp;



<h4 class="wp-block-heading">Why does it matter?</h4>



First and foremost, user-generated content gives an authentic view of your business. As a company, you can toot your own horn by saying you’re the “best Italian restaurant in Scotland” or that you are “the number one curry house in Glasgow”. However, most businesses will big themselves up, and <a href="https://neilpatel.com/blog/content-isnt-working-for-you/">for the most part, it rarely comes across as believable</a>.



Having an independent customer reach out and say the same, however, is a total game-changer. Suddenly you have someone tagging themselves at your restaurant. Uploading a picture commenting it was “the best meal out they’ve ever had” &#8211; not only is it free advertising, it’s way more believable when it comes from an actual customer.



If you’re still not convinced. Think about how we believe the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">reviews of total strangers</a> on the likes of Yelp and Trip Advisor. We search out these reviews before booking because we want an honest opinion. Which isn’t always what the user gets from an official website alone. If the review comes from a real person not connected with the company who isn’t being paid to state their opinion, we believe it more. That value is why user-generated content is so important for your restaurant.&nbsp;



<h4 class="wp-block-heading">How to encourage user-generated content</h4>



It sounds simple enough. But if you don’t have social media accounts that are easy to find and are active, it’s unlikely you will receive any user-generated content. Granted, social media accounts do require someone to monitor them. The payoff is well worth it when you can turn all those likes, comments and shares <a href="https://www.marketingdonut.co.uk/social-media/social-media-strategy/use-social-media-to-market-your-business">into free marketing for your business</a>.



Photo and video content are especially popular, as it gives your customers a real look at the food you serve and the overall environment of your restaurant. One way to encourage this is to create incentives for checking in. Or you could ask the customer to tag your company in photos taken in your restaurant. It’s also a good idea to collate content left on review websites as well as your own. The more interactions, the better!



<h4 class="wp-block-heading">How to get the most out of user-generated content&nbsp;</h4>



On a basic level, you should be responding to likes, tweets, comments etc as this then generates further impressions and interactions, helping to boost your social stats. It also shows you care about what your customers are saying about you &#8211; thank them for the love!



The one downside is that retweets or comments have a short lifespan. One way to really harvest the potential of user-generated content is to <a href="https://www.smartinsights.com/content-management/content-marketing-strategy/5-ways-use-user-generated-content-in-marketing/">take your positive customer interactions and use them in other ways</a>. For example, retyping a comment and putting it into your email marketing. Or even creating further social media posts that feature the comment but tag the owner in to show your appreciation.&nbsp;



The more you get out of your user-generated content, the more it is worth to your business. Remember this is absolutely free, trustworthy marketing that has the potential to fill those empty tables when your restaurant is most quiet. Don’t simply pat yourself on the back when someone likes what you do, use it to the full advantage!&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



What your customers are saying about your business matters more than ever. Now they can share their feedback via online portals. Likes, shares and reviews are more than just a “well done” for your business. They are meaningful interactions that could generate even more trade for your restaurant.&nbsp;



If people have taken the time to positively review your restaurant, you should look for strategies to best capitalise on this. After all, there’s no better marketing tool than glowing reviews from patrons who are looking to tell the world how great you are!



By maximising your user-generated content on your social media channels, your diners are effectively generating their own marketing campaigns. Even better, on behalf of your restaurant, even as they dine with you! <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Add in an excellent WiFi system from Stampede</a>. So, you’ll be well on your way to mastering your best ever marketing campaign.&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

The Importance of User-Generated Content on Social Media

Comparing In-House Delivery and Third-Party Delivery Apps

Staycations: 6 Ways To Get Your Business Noticed

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

What Is A Hospitality CRM System? A Full Guide

The 6 Must-Have Key Features Of A Restaurant CRM

7 Frequently Asked Restaurant CRM System Questions Answered

Why Is A CRM Solution Crucial For A Hospitality Marketer?

How Restaurants Benefit From A CRM System

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

The latest trend hitting the hospitality headlines is pub desks&nbsp;or “Work From Bars” (WFB).



 The curfew situation has created an interesting pivot opportunity for pubs, bars and licensed restaurants:



Open earlier and provide an alternative &#8220;office&#8221; environment.



Many people are getting tired of working from the kitchen table and are rightly looking to change their environment up a bit, if they still can’t get back in the office.



 In <a href="https://www.bbc.co.uk/news/uk-54472414" target="_blank" rel="noreferrer noopener">this BBC article</a>, the journalist tries WFB at their local pub, and gets encouraging feedback about why pub desks are appreciated by owners and customers alike.



 It’s fast to set up and promote too. Here’s a quick checklist for setting up:



<ul class="wp-block-list"><li>An offer/package. Consider the following: fixed price, guaranteed power socket, food and drink, choice of time slots and durations.&nbsp;</li><li><a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Good quality WiFi</a> with strong coverage throughout the venue. Security is important here as people could be handling potentially sensitive work related information.</li><li>A booking system</li><li>Staff to cover any earlier opening hours</li><li>Think about table layout to optimise space near power outlets (or stock up on extension cords)</li><li>Bonus: A Loyalty scheme. Encourage people to use your pub desks more often with a <a href="mailto:contact@stampede.ai?subject=Digital%20Stamp%20Cards&amp;body=Looking%20for%20a%20loyalty%20scheme%3F%20We&amp;#039;ve%20got%20a%20brand%20new%20digital%20stamp%20card%20app%20that%20we&amp;#039;d%20love%20you%20to%20try%20out%20for%20FREE.%20Just%20hit%20Send%20on%20this%20email%20and%20we&amp;#039;ll%20get%20back%20to%20you." target="_blank" rel="noreferrer noopener">digital stamp card.&nbsp;</a></li></ul>



The concept isn’t entirely new. Brewdog recently started offering “<a href="https://www.brewdog.com/uk/locations/bar-experience/desk-dog" target="_blank" rel="noreferrer noopener">Desk Dog</a>” that included a dedicated work space, WiFi, unlimited coffee/tea and a free pint of beer at the end of your booked time. People would naturally hang around after finishing work, and more sales followed.



 There’s even a new directory&nbsp;set up with the help of <a href="https://www.barlifeuk.com/index.php/2020/09/work-from-bars-initiative-add-your-venue-to-a-growing-list-of-daytime-working-spaces/" target="_blank" rel="noreferrer noopener">Bar Life UK</a> where you can list your venue as open for office workers. Check out the details here: <a href="https://www.barlifeuk.com/index.php/2020/09/work-from-bars-initiative-add-your-venue-to-a-growing-list-of-daytime-working-spaces/" target="_blank" rel="noreferrer noopener">Bar Life UK</a>



 If you’re planning to offer &#8220;pub desks&#8221; and want to get the message out to existing customers, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of the team and we’ll help you spread the word, fast.

Turning Tables Into Desks

At-home meal kit sales are still on a high, making it a valuable additional income source for many hospitality businesses. A success stories resulting from this trend has been featured in the news recently. The popular&nbsp;<a href="https://thehawksmoor.com/" target="_blank" rel="noreferrer noopener">The Hawksmoor Restaurant</a>&nbsp;group reported that they are now&nbsp;gaining around £50,000 a week from their at-home kits&nbsp;with a total revenue of over £1m since launching at the end of 2020.



<hr class="wp-block-separator"/>



But what makes them so successful? And&nbsp;what are the&nbsp;components needed to sell meal kits online? We had a look into the strategy behind Hawksmoor At Home and did a little breakdown of their promotions and e-commerce website.



<h4 class="wp-block-heading" id="h-meal-kit-sales-promotions">Meal kit sales promotions</h4>



The first thing that stands out is that when you Google ‘Hawksmoor’, their At Home meal kit landing page is the first on the results page in the form of a&nbsp;Google Paid Ad. This streamlines the customer experience. Clickers will go&nbsp;straight to the e-commerce page&nbsp;instead of having to find their way there from Hawskmoor’s homepage.



The&nbsp;<a href="https://bettermarketing.pub/everything-you-need-to-know-about-googles-ad-extensions-40ad44b6d7a4" target="_blank" rel="noreferrer noopener">Ad Extension</a>&nbsp;text tells you straight away what you can expect &#8211; ‘Award-winning steak’ which is delivered UK wide and is also backed-up by their gift card offers. All to draw in as much additional revenue as possible.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c.png"><img loading="lazy" decoding="async" width="1024" height="592" src="https://stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1024x592.png" alt="" class="wp-image-21221" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1024x592.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-300x173.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-768x444.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1536x888.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1200x694.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-150x87.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-592x342.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c.png 1778w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<h4 class="wp-block-heading" id="e-commerce-website">E-commerce website</h4>



Now, check out their dedicated&nbsp;<a rel="noreferrer noopener" href="https://shop.thehawksmoor.com/cook-at-home-meal-kits/" target="_blank">At Home website</a>. It’s a great example of how a traditional e-commerce website can work for the hospitality industry and be adopted to sell meals online.



Overall the design is quite&nbsp;simple and easy to navigate&nbsp;through, based on building blocks presented in a column view. This makes it familiar for anyone who is used to shopping online, removes friction and increases conversions.



Let’s have a closer look at the individual elements:



<h6 class="wp-block-heading" id="filters">Filters</h6>



Customers can&nbsp;refine what they’re looking for&nbsp;based on different occasions and months.



Even though the filters are “restaurant specific”, there is no option to filter by courses or servings. This pushes customers to scroll down and browse through the options that Hawksmoor wants them to look through.&nbsp;Similar to a physical menu&nbsp;if you think about it.



<h6 class="wp-block-heading" id="images">Images</h6>



 The website only uses&nbsp;high-quality imagery&nbsp;to capitalise on this need-to-scroll. This way, they can really emphasise on selling the premium restaurant at-home experience. No matter if you dine-in or do it yourself, you’ll still get the full Hawksmoor experience.



The food itself is presented in a&nbsp;social media friendly image style, showing the full meal. Again this is using familiarity to popular food marketing trends on social media, that are known to convert and engage people.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd.png"><img loading="lazy" decoding="async" width="1024" height="739" src="https://stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1024x739.png" alt="" class="wp-image-21222" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1024x739.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-300x216.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-768x554.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1536x1108.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-2048x1477.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1200x866.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-150x108.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1920x1385.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-592x427.png 592w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<h4 class="wp-block-heading" id="meal-kit-detail-pages">Meal kit detail pages</h4>



Now, click to view a kit in detail.



You immediately get a&nbsp;clear breakdown of what’s included&nbsp;in the box with an upsell option to choose drinks as well.



This is followed by a&nbsp;more detailed box description&nbsp;of about 300 words, featuring their story and the thought that went into creating the kit. The text also includes a couple of links to various other resources and possible upsell options.



In addition, strong&nbsp;testimonials, both from customers and food industry leaders can be found on the page.&nbsp;



<h6 class="wp-block-heading" id="how-it-works-section">How it works section</h6>



The second part covers the&nbsp;4 simple steps&nbsp;from ordering to enjoying the cooked meal, alongside some other useful information.&nbsp;



To finish off, different&nbsp;teaser videos&nbsp;are embedded on the pages. Customers can learn how to cook the perfect steak from Hawksmoor’s Executive Chef or how to mix the included cocktail with their Head of Bars.



The way they use&nbsp;storytelling&nbsp;here, once again allows them to draw a detailed picture of what to expect. But also how&nbsp;simple it is&nbsp;to&nbsp;recreate the full Hawksmoor experience in their own homes.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6.png"><img loading="lazy" decoding="async" width="1024" height="701" src="https://stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1024x701.png" alt="" class="wp-image-21223" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1024x701.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-300x205.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-768x526.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1536x1051.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-2048x1402.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1200x821.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-150x103.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1920x1314.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-592x405.png 592w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



Stay tuned for&nbsp;part two of this series&nbsp;where we have a look at various tools and resources to help you achieve the same for your at-home meal kit sales.



Need help promoting your meal kits to your customers via email and SMS?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team. We&#8217;re happy to help.

How To Get It Right: Meal Kit Online Sales Success By Hawskmoor

The countdown to one of the biggest days for hospitality is on. Mother’s Day is coming up end of the month! Time to promote your Mother&#8217;s Day marketing offers.



<hr class="wp-block-separator"/>



Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.



Also, consider collaboration opportunities with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-promote-your-mother-s-day-offers">How to promote your Mother&#8217;s Day offers</h4>



Use the full breadth of your marketing channels to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.



Email and SMS marketing is your best bet to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a last-minute sales booster campaign the week before to fill in any empty spaces.



Social media contests are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience.&nbsp;



In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.



Pro tip &#8211; tools like <a href="https://www.canva.com/search/templates?q=mothers%20day" target="_blank" rel="noreferrer noopener">Canva</a> come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.



<h4 class="wp-block-heading">10 In-venue ideas</h4>



Create a memorable experience and get inspired by some of our in-venue ideas.



<ul class="wp-block-list"><li>Offer classes &#8211; cooking/baking, cocktails, flower arrangement, pottery</li><li>Run a mother and child event (including adult children!)</li><li>Treat grandmas with a free drink or dessert</li><li>Get kids involved with some <a rel="noreferrer noopener" href="https://www.personalcreations.com/blog/mothers-day-kids-craft-ideas" target="_blank">crafty activities</a></li><li>Host a charity event &#8211; raffle with prizes to win</li><li>Hire a photographer or photo booth</li><li>Put some live music on</li><li>Create a dedicated mum’s food/drinks special&nbsp;</li><li>Offer a <a rel="noreferrer noopener" href="https://www.visitlondon.com/things-to-do/food-and-drink/restaurant/best-unusual-afternoon-teas-in-london" target="_blank">themed afternoon tea</a></li><li>Come up with a full on family Sunday lunch offer &#8211; including kids treats</li></ul>



<h4 class="wp-block-heading">10 E-commerce ideas</h4>



E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on <a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">how to set up a successful e-commerce page</a>.



Here are some extra revenue ideas to tap into.



<ul class="wp-block-list"><li>Full at-home experience &#8211; meal-box for brunch/afternoon tea with drinks and decoration</li><li>Breakfast-in-bed box</li><li>Family cook-at-home kits</li><li><a rel="noreferrer noopener" href="https://my.morrisons.com/mothers-day/mothers-day-baking/" target="_blank">Baking kits</a> for kids</li><li>Dessert-only box with flowers</li><li>Luxurious picnic hamper</li><li>“Treat your mum” gift hamper</li><li>Personalised gift cards with extra add-ons</li><li>“Me time” voucher for a mum’s night out</li><li>Double loyalty points for online orders</li></ul>



Mother&#8217;s Day marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to help.

20 Mother’s Day Marketing Ideas to Ramp Up Revenue

If you&#8217;re a restaurant owner or operator looking to boost sales, improve operational efficiency and increase customer loyalty, then it&#8217;s time to invest in a reliable restaurant <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">CRM (Customer Relationship Management) system</a>. 



In this blog post, we&#8217;ll explore the top 6 key features of a successful restaurant CRM and discuss how they can help you become more efficient at managing your customers.



Here are the 6 must-have key features that you should be looking for when choosing your CRM:



<ol class="wp-block-list">
<li>Customer profile management</li>



<li>Customer interaction tracking</li>



<li>Integrated marketing features</li>



<li>Automations</li>



<li>Reporting and analytics</li>



<li>Third-party integrations and reporting</li>
</ol>



<h2 class="wp-block-heading">1. Customer profile management</h2>



Efficient customer profile management is crucial for hospitality businesses to maintain strong relationships with customers.&nbsp;



The customer profile stores all the customer data, such as contact information and other interactions from different sources in one centralised place. From there they can be easily managed and updated. If kept well-maintained it can facilitate and improve direct customer communication and marketing.



For example, tags can be added to profiles to categorise and segment them so that businesses can develop campaigns tailored to their customer&#8217;s needs



<h2 class="wp-block-heading">2. Customer interaction tracking</h2>



As a business, it&#8217;s important to understand how your customers interact with your brand.&nbsp;



By tracking and analysing all customer interactions across various digital touchpoints, such as Guest WiFi, table bookings or order &amp; pay app, you can gain a deeper understanding of their needs, preferences and pain points.&nbsp;



You can easily access the history of all previous interactions, enabling you to tailor your engagement to their specific needs and preferences.



This knowledge can empower you to make informed decisions and optimise business processes that lead to improved customer satisfaction and loyalty.



<h2 class="wp-block-heading">3. Integrated marketing feature</h2>



An effective CRM solution should include an <a href="https://stampede.ai/how-it-works/marketing">integrated marketing feature</a>, with the ability to send email and SMS campaigns that allow businesses to streamline their communication efforts.&nbsp;



The CRM data can be used to segment customers for personalised campaigns. By targeting specific groups with tailored messaging, businesses can foster more meaningful connections with their customers and drive growth.&nbsp;



<h2 class="wp-block-heading">4. Automations</h2>



Marketing automations have become increasingly popular in recent years as businesses look for ways to streamline their operations and save time.&nbsp;



Automated email and SMS campaigns, triggered by certain customer interactions are an effective way of delivering tailored content to them.&nbsp;



These automated campaigns can also improve operational efficiency. This allows businesses to focus on other core tasks while the marketing takes care of itself.&nbsp;



<h2 class="wp-block-heading">5. Reporting and analytics</h2>



As businesses continue to expand, it becomes increasingly important to understand the impact of each initiative on growth. This is where the power of reporting and analytics comes in.&nbsp;



With a comprehensive overview dashboard that presents important metrics, such as Return on Investment (ROI), businesses can track their performance across different venues. It also gives them an overview of the results of their marketing campaigns.&nbsp;



Specific hospitality <a href="https://stampede.ai/how-it-works/analytics">customer analytics metrics</a> such as the number of return versus new customers can also help businesses better understand their customer base and make informed decisions.



Furthermore, CRM reports can provide businesses with data-backed insights that are crucial for growth. With these powerful tools, businesses can easily track their performance and stay ahead of the competition.



<h2 class="wp-block-heading">6. Third-party integrations</h2>



When it comes to CRM integrations, third-party tools can play a crucial role in helping businesses enrich their customer data.&nbsp;



By integrating with multiple data sources, businesses can gain deeper insights into their customers and manage their relationships more effectively.&nbsp;



Don’t let manual data entry and outdated systems hold you back. Automated data sync eliminates the need for manual data entry, saving businesses valuable time and reducing errors. An automated data sync means that all your data is updated in real-time, ensuring that you have access to the most accurate information at all times.&nbsp;



With just a few clicks, businesses can integrate their CRM system with other tools they need for success.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



<a href="https://stampede.ai/">A restaurant CRM</a> with all the key features mentioned above is essential to any business looking to upgrade its customer experience, streamline processes and boost profits.&nbsp;



An effective restaurant CRM should help hospitality operators to access data from one central place. Users should also be able to act quickly on customer interactions.&nbsp;



It&#8217;s also vital that the system is user-friendly, making it easy for staff to navigate on a daily basis.



By focusing on maximising every interaction with customers, businesses can build strong relationships and increase loyalty. This ultimately leads to improved profitability.&nbsp;

3 Time-Saving Newsletter Tips to Keep People Engaged

If you think newsletters aren’t an effective marketing strategy for your business, think again. According to the Data and Marketing Association, <a href="https://dma.org.uk/article/polishing-the-email-marketing-jewel-in-your-multi-channel-crown">email marketing has a 4,300% ROI</a>. So, if you are yet to get on board with creating and sending out newsletters to promote your restaurant, you could be missing out!







Newsletters are a great way of keeping in touch with your customers. After all, if you aren’t on their radar, then they are unlikely to make a booking with you. That being said, there are ways to go about creating a newsletter that can either help boost your restaurant or make it worse. Especially if it comes across bland or just another piece of inbox spam.



As restaurateurs, we know your weapon of choice is more likely to be something in your kitchen rather than a quill. So if you need some tips on putting pen to paper (or in this case email to a customer!), here are some of our top tips to create a newsletter that’s as sizzling as your food. 



<h4 class="wp-block-heading">What Is A Newsletter?</h4>



A newsletter <a href="https://sendpulse.com/support/glossary/email-newsletter">is a piece of corporate correspondence that is sent out on a continual basis</a>. It is designed based on the company branding and usually features around 100-300 words about the latest news or promotions. 



Newsletters are sent directly to the customer’s email inbox and are distributed either monthly or quarterly. The aim is to keep your business at the forefront of the customer&#8217;s mind. This is done by sharing what’s new, special company insights or even upcoming promotions. 



In addition, newsletters can contain key information, buttons or links that can allow customers to book directly.&nbsp;



Used as part of your overall marketing strategy, newsletters can really help to boost trade especially as it will go directly to their inbox. This is unlike a social media post or piece of physical advertising, which isn’t always seen by everybody. 



<h4 class="wp-block-heading">How To Create A Newsletter for your Restaurant</h4>



Although it might sound like you just need to type a few words and hit “send”, creating a newsletter is a little more elaborate than that!



There are many platforms you can use. Such as <a href="https://mailchimp.com/newsletter-lander-v1/?ds_rl=1280559&amp;gclid=Cj0KCQiA2vjuBRCqARIsAJL5a-LiPDob-RMiiTjGYd3XbkEwrSgj95J_PZjYsv4gKEjnCf5FBrlKl3MaAvyDEALw_wcB&amp;gclsrc=aw.ds">Mailchimp</a>, which will give you customised templates so that you can incorporate your overall branding into the design.&nbsp;



Before you start, you’ll need to type out exactly what you want to say and spell check it. Your copy needs to have a clear purpose consisting of a start, middle and end.&nbsp;



If using any images, make sure you have the full copyright and that they are high definition. For free images have a look at <a href="https://unsplash.com/">Unsplash</a> or <a href="https://www.freepik.com/home">Freepik</a>. Low quality, pixelated images will look unprofessional. So send a test copy to yourself first to double-check everything is as it should be before you send it out to your customers.



<h4 class="wp-block-heading"> Identify Your Goals</h4>



Ultimately, the goal of any newsletter is to market your business to get more customers and increase profits. However, <a href="https://contentmarketinginstitute.com/2016/03/lessons-enewsletter-perfection/">when sending a newsletter out, there still needs to be a core focus</a> otherwise people aren’t going to be interested.&nbsp;



For example, you could send a quarterly newsletter that introduces new staff members or restaurant dishes. The goal here gives some behind the scenes to boost familiarity, rather than anything too heavy promotion wise.



While you absolutely can send monthly newsletters, make sure there’s something to say that warrants such frequent communication. For example, menu changes for the new seasons or special themed nights you are hosting that month.



Ensure your goal is clear throughout so the newsletter remains targeted. If it drifts off into too many topics or is generally lacking a purpose, people will switch off and unsubscribe.&nbsp;



<h4 class="wp-block-heading">Keep It Interesting</h4>



Sharing news about your latest products, services or offers might be exciting to you. However, your customer isn’t necessarily going to feel the same. So how do you change this? 



It starts with having a great subject line, as ultimately that’s the first thing your customers as going to see in their inbox. For example, avoid generic subject lines such as “Your monthly newsletter”. This will come across as another one of those annoying sales emails and is unlikely to be read.



Essentially, anything bland is going to end up in spam or be deleted. Worse still, your customers could unsubscribe from your marketing emails altogether.&nbsp;



Make the subject line pop, <a href="https://www.pinpointe.com/blog/30-fresh-and-fun-ideas-for-your-newsletter">and keep everything else as equally interesting</a> without waffling on. This will ensure high open rates, customer retention and will encourage sales.&nbsp;



Keep everything sharp, to the point and don’t forget to include incentives within the newsletter <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">to encourage customer loyalty.</a>



<h4 class="wp-block-heading">Conclusion</h4>



Writing a newsletter is an effective way to communicate with your customers. However, like all forms of marketing, it does require the right approach to make sure you’re targeting your customers in the best possible way.



Key points to factor in are the subject line, content, layout and overall message. You can also experiment with the frequency to make sure you’re striking the right balance between keeping customers informed and sending too much correspondence.



Struggling with the layout. Have a read on <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">our other article</a> on how to create an outstanding email design. 



To be able to send out your newsletter in the first place, you need customer data. Our software can allow you to collect this in a way that’s secure and easy. What’s more, with <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">tailored insights</a> you’ll be able to create customised marketing campaigns to suit your restaurant.&nbsp;



Once you’ve mastered the art of the newsletter creation for your restaurant, you’ll be able to add yet another string to your marketing bow. Why not give our marketing solution a go and get all your <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">email marketing automated</a>?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Create the Ultimate Newsletter for your Restaurant

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

Like many industries, it can be tough to drum up repeat trade in the restaurant business. Especially with the ever-changing high street, the cold British weather not to mention competition from larger chains. The good news is that there are many ways you can create repeat business for your small business. Even better, there are many free restaurant promotions ideas. 







In fact, the beauty of having your own restaurant is that you can get creative, making a <a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">strateg</a><a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">y</a> that is much more personal for your customers than a bite at McDonald’s.



People love independent restaurants for their homely feel, especially with excellent hospitality and amazing food. Drawing on these strengths <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">creates a sense of loyalty</a>, helping your brand to become adopted by the local population.



If you own a small to a medium-sized restaurant, here’s our top free advice to promote your restaurant and boost your repeat business:



<h4 class="wp-block-heading">Get Social</h4>



It goes without saying that in the digital age, a social presence is a must when it comes to your business. Facebook and <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>, in particular, are great ways to show off your restaurant. Also, another free way of promoting your restaurant. Whether you advertise deals or introduce new items to your menu, it’s an excellent visual tool to get stomachs rumbling and ultimately feet through the door.



Most of all, it keeps <a href="https://econsultancy.com/five-restaurants-with-first-class-social-media-strategies/">your business in the mindset of your customers</a>. Your restaurant goes from being a physical space they may pass on the high street from time to time, to something they are viewing every time they scroll through their feed. It also gives the ability for tagging, inviting others to dine with you or view your posts.



The more your brand becomes a lifestyle and connects with your customers during their everyday lives, the more likely they are to visit. You can even use social media to advertise bookings for big events such as Christmas Day, Mother’s Day, Valentine’s Day, etc. It’s a multifaceted tool that can give a huge organic or paid reach, opening you up to new customers even if you’re closed!



<h4 class="wp-block-heading">Special Offers</h4>



Few of us can <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">resist a bargain</a> and the same is absolutely true when it comes to food. Eating out regularly can seem like a bit of a stretch for some, so getting the right deals will help boost repeat business.



Some restaurants have a set menu where every night there is a different deal, such as “a curry and a pint for £5 on Thursdays”, or “buy one get one free burger on Saturdays”. You can completely tailor deals to the type of cuisine you serve and your clientele. The main thing is that it’s a way excellent of attracting customers, and helps create loyalty. Think of <a href="https://www.dominos.co.uk/blog/two-tuesday/">how successful Domino’s two for Tuesday</a> is!



Don’t forget to advertise any deals on posters or boards to attract passing trade also. The best combination is to combine a great deal with a slow part of the week. Give your customers a reason to head out in the rain and come visit you over the bigger chains down the street.



Be proud of what you do differently as an independent restaurant, and don’t be afraid to share it.



<h4 class="wp-block-heading">Rewards</h4>



From the traditional reward card that gets stamped each time a customer visits your restaurant, to offering a discount each time someone leaves you a review online &#8211; <a href="https://www.marketingdonut.co.uk/customer-care/customer-loyalty/ten-ways-to-reward-loyal-customers">rewards are an excellent marketing tool in themselves</a>.



In terms of getting repeat business, there are many ways you can make rewards that give you just that. For example, patrons can receive a free drink on their 6th visit. Or, a half-price meal if they return twice in one week. You can tailor the deals to make them work for your restaurant.



Here comes another free restaurant promotion input. Have a read in our eBook on how loyalty programs can help you boost your repeat business.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Themed Nights</h4>



Everyone likes something to look forward to, and <a href="https://restaurantden.com/restaurant-event-ideas/">themed nights are an excellent way</a> to drum up business both repeat and new. You could hold a jazz night and invite a local musician to play, or even a tapas night. Some restaurants even hold murder mystery nights!



The idea is to create a buzz and expand the potential of your restaurant. If people can visit you for a delicious lunch but also return a few days later for a Halloween night or even a poetry reading &#8211; this is repeat business.



The best part about themed nights is that your customers will likely turn up in groups. This means even more new or repeat business is generated.



<hr class="wp-block-separator"/>



If you own a restaurant and you’re looking to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">increase footfall</a>, it’s time to act now by getting creative. It’s important your business is a place people want to visit more than once in a while, so it’s essential to take steps to make this happen. Our free tips and tricks will help you promote your restaurant more successfully. 



Whether you venture out with themed nights or offer special promotions for your loyal customers, it’s all about getting into the mindset of your patrons. The more customer-friendly your restaurant is, the more likely you are to secure repeat trade.&nbsp;

Free Restaurant Promotions Ideas

Note: This article is for readers with previous experience in paid advertising.



In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms—a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.



In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms">What Are Meta Lead Forms?</h2>



Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data. 



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms">The Cost Efficiency of Meta Lead Forms</h2>



For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:



<ol class="wp-block-list">
<li>Lower Cost Per Lead (CPL): Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li>Minimised Click-Through Barriers: Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



Better Targeting with Stampede Integration: By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods">How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</h2>



Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics: 



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Lead-Generation Method</td><td>Average Cost</td><td>Conversion Efficiency</td><td>User Experience</td></tr><tr><td>Meta Lead Forms</td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td>Google Search Ads</td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td>Physical Ads (Print, Flyers)</td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly. 



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms">Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</h2>



To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:



<ol class="wp-block-list">
<li>Target the Right Audience Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li>Use Clear, Compelling Call-to-Actions (CTAs) Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li>Leverage Special Offers to Boost Conversions People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li>Monitor and Adjust Campaigns in Real-Time With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li>Retarget Interested Leads with Custom Audiences Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality">The Future of Guest Acquisition for Hospitality</h2>



Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.

This week the results of BusinessCloud&#8217;s 100 SmartTech Innovators were announced for 2020. The final rankings were decided by a combination of an independent judging panel of industry experts and more than 1,500 votes from <a href="https://www.businesscloud.co.uk/100-smarttech-innovators">BusinessCloud</a> Media readers. 



<a href="https://stampede.ai/">Stampede</a> came 49th in the overall rankings and was one of only 3 Scottish companies to appear in the top 50 of the full list. We&#8217;re really excited by this brilliant recognition by the technology publication and want to congratulate all the other companies who made this list.



The 100 SmartTech Innovators list features a diverse range of businesses covering retail, transport, environmental, agriculture and more. To rank in the top 50 for the whole U.K. and as 1 of only 8 Scottish businesses is a great achievement for us that all our team can be proud of.



As reported in Scottish Business News the other 7 Scottish companies to make the 2020 100 SmartTech Innovators list are Synaptec (Glasgow), Ecometrica (Edinburgh), arbnco (Glasgow), GSS (Cumbernauld), Beringar (Edinburgh), DeepMiner (Aberdeen), and PureLiFi (Edinburgh). Mobica took the number one spot this year overall.



Many thanks to everyone that voted for us, it&#8217;s great to see growing awareness and understanding of technology like ours in the wider scope of the industry.

Stampede ranked in top 50 SmartTech Innovators 2020

To finish off our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank">5 part series on personalised marketing</a>, we’ve asked our team to share their favourite personalisation or automation feature of Stampede.



<hr class="wp-block-separator"/>



These will give you some additional ideas and inspiration for your next personalised marketing campaigns to drive customer loyalty and grow your business.



In case you’ve missed one of the 5 parts, you’ll find them <a href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank" rel="noreferrer noopener">on our blog</a>.



<h5 class="wp-block-heading" id="h-staff-favourites-automations">Staff Favourites: Automations</h5>



<h6 class="wp-block-heading">Chris &#8211; Head of Growth Marketing</h6>



&#8220;My favourite is probably automated review requests. It makes such a difference when it&#8217;s done right, based on when you actually visited and left a venue, as opposed to a booking system’s best guess.&#8221;



Learn more about how you can save time gathering your reviews using <a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automated requests</a>.



<h6 class="wp-block-heading">Craig &#8211; Customer Success Manager</h6>



&#8220;My favourite automation feature has got to be the automated SMS marketing feature for segments. Specifically the segment of &#8216;people who have a birthday next month&#8217;. It takes just a few minutes to set up a &#8216;Let&#8217;s Celebrate You&#8217; campaign and keeps working for you month after month.&#8221;



Find out how <a href="https://stampede.ai/how-it-works/marketing/#sms" target="_blank" rel="noreferrer noopener">automated SMS messages</a> can help you keep customers coming back.



<h6 class="wp-block-heading">Euan &#8211; Product Marketer</h6>



&#8220;One of my favourite automated campaigns definitely is ‘Not Seen In 14 days’, targeted at customers who haven’t been at the venue in a certain amount of time.&#8221; 



&#8220;It’s great to boost customer engagement, turn first-time visitors into repeat ones and is also a good opportunity to give special offers. The first big step on the journey to loyalty.&#8221;



Head to our blog to read more about how you can quickly set up a win-back<a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5/" target="_blank" rel="noreferrer noopener"> campaign</a> to retain lost customers. 



<h5 class="wp-block-heading">Staff Favourites: Personalised Marketing Campaigns</h5>



<h6 class="wp-block-heading">Jac &#8211; Operations Manager</h6>



&#8220;I love that venues can ask custom questions on their Guest WiFi sign-up. Like the date of birth, which then really helps to power their personalised marketing. And it shows customers that you’re invested in their experience and want them to have the best visit possible!&#8221;



Discover how you can customise your <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi login</a> to elevate your customer experience. 



<h6 class="wp-block-heading">Sean &#8211; Customer Support</h6>



&#8220;It’s really hard to choose one particular campaign, but what I love is our new advanced customer segment builder. We built something like 30 ready-made customer segments using it that all make for interesting personalised messages. It&#8217;s great that we can help our customers do really cool marketing like that.&#8221;



Check out our <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/" target="_blank" rel="noreferrer noopener">example campaigns</a> to help you get started with powerful customer segmentation building.



If you&#8217;d like to find out more about our various product features and how they could help you grow your business, <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>. Our team is happy to show you our product in action.

If you haven’t heard the news &#8211; social media is big business. In fact, <a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/">the number of users is increasing year on year</a>. The average smartphone user spends over 3 hours on their device a day, predominantly checking social media sites. From following, liking, sharing, commenting and tagging. It’s completely redefined how we communicate with each other. As a business, social media interactions and campaigns now play a huge part in driving traffic to your restaurant too.&nbsp;







When it comes to creating social media campaigns, it can be tricky to get it right. Especially if you’re more used to what goes on in the kitchen, than what is happening on your Facebook page!



If you’re in need of some pointers, here are our top tips to help you become more socially savvy and get your restaurant social media campaigns up and running.



<h4 class="wp-block-heading">Paid Advertising</h4>



Many platforms including Facebook, Twitter and Instagram allow you to create paid advertising. This is a good way to create more awareness. Letting people out there now that you have an amazing restaurant, they shouldn&#8217;t miss out on.



The budget is entirely depending on how many people you want to reach, and you will normally be given an estimate before you pay. Here’s <a href="https://www.oberlo.co.uk/blog/facebook-advertising-cost">a good idea of what to expect in terms of CPC</a> (cost per click). This way, you have full control over how much you want to spend, also suitable for a small budget. 



Your paid advert could be a video advertising your restaurant, a competition or something completely creative and out of the box. Facebook and Instagram in particular, allow you to boost a post, allowing you to reach more people. Once you’ve specified a demographic and location, you can potentially reach hundreds of thousands of diners in your area, if not millions.



<h4 class="wp-block-heading">Know Your Audience</h4>



If you’re already using our software, then you’ll have a <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">good idea of your demographic</a> already. You can also look at your insights through each social media platform too. Either way, it’s important to know who your customers are on social media, as this may differ from your regular clientele.&nbsp;



Understanding your audience will help you make better choices when it comes to your social media campaigns. The key takeaways are their age, gender and general interests.&nbsp;



For example, say your restaurant is most popular with students. Your social media campaigns could tie in deals to coincide with everything from freshers, exams to graduation. Think about posting a special deal for those students doing their freshers week. 



Not knowing or understanding this data could miss the huge swathes of your audience. Equally, if your demographic is mostly 30-50-year-olds, then targeting student nights isn’t going to work. 



However, if you understand exactly who is following your page and who you want to target with audience creation on Facebook, you have a much better chance of success.



<h4 class="wp-block-heading">Get People Involved</h4>



Whatever you’re trying to promote through your social media campaign, it won’t have much of an impact <a href="https://revive.social/most-shared-content/">unless people find it interesting</a>.



Social media posts work best when it’s something people can interact with. Instead of posting a boring, corporate piece of marketing onto your feeds &#8211; be a little more creative. You can devise a game or puzzle for people to solve, a caption contest, a competition or even something hilarious people can’t help but want to share.&nbsp;



By putting your customers at the heart of your social posts, you are much more likely to gain traction, in terms of likes, follows, shares and ultimately table bookings.



<h4 class="wp-block-heading"> Keep On Top Of Progress</h4>



When you’re in your restaurant, you wouldn’t leave a dish unattended for hours on end in the oven. The exact same principle should apply to your social media campaigns too.



After you’ve launched a campaign, within the first hour and throughout the day, <a href="https://buffer.com/library/social-media-analytics-tools">check how many people are interacting with it.</a> If you’ve launched a post and it’s not doing so well, you need to figure out why.



For example, is it bland, long-winded or difficult to understand? <a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">Could the visuals be better</a>? Another tip is to find when your users are <a href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/">most active on social media</a> so you coincide your posts to suit. Restaurants typically do well posting around mealtimes rather than first thing in the morning, so factoring in all these points can help things along.



<h4 class="wp-block-heading">Quality Control</h4>



It’s so easy to post content onto social media these days without a second thought, meaning quality control often goes out the window. Think about handing a dish to a customer without arranging the food on the plate, or checking that it’s properly cooked. You’d never do this, yet in many ways, people do it with their business’s social media.



The text shouldn’t be too long, and <a href="https://app.grammarly.com/">should always be spell checked</a>. Images and video should be landscape rather than portrait (unless for Instagram). You might also hire a freelance graphic designer to create your visuals so they are professional.



If you’re putting some and effort money behind a campaign, the last thing you want is for it to have glaring errors or have a poor image quality. After all, it’s a reflection of your restaurant! To make things easier you may want to create a social media plan on Google Docs. Review it regularly with your team to ensure it’s on-brand and as high quality as possible before it goes out to your viewing public. 



<h4 class="wp-block-heading">Conclusion</h4>



Social media is where most of your customers hang out for a considerable time of the day, so it makes sense to launch your restaurant campaigns on there.



It’s not a simple case of throwing any old thing out there for the sake of it though &#8211; a great social media campaign takes planning, thought and effort.&nbsp;



Firstly you have to know who you’re targeting. See how our software can help you to understand customer insights and create targeted marketing campaigns.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Get Started with Your Social Media Campaigns in Your Restaurant

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
Admiral House, 
29-30 Maritime Street, 
EH6 6SE, Edinburgh
Call us on: 
<a href="tel:01315107008">(+44) 0131 510 7008</a>
Or send us a message, we will reply asap.[/vc_column_text][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjIyNDglMjIlMjB0aXRsZSUzRCUyMkNvbnRhY3QlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]

Company

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

Get Reviews

Demo

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

UniFi

Brits really are creatures of habit, finds new report.

Research Found Gen Z Abandons Pubs and Clubs

Edinburgh Festival Pairing for Montpeliers and Stampede

Based on a short LinkedIn poll we carried out recently &#8211; 64% of you say that finding the right subject line is the hardest about email marketing and newsletters. Everything rises and falls with your subject line. No matter how much time you’ve invested in carefully crafting your email content, if you don’t nail your subject line, very few people will read it.



<hr class="wp-block-separator"/>



 To make things a little easier for you, we’ve come up with the most important factors you should consider when creating your next subject lines. They will help you to come up with better subject lines quicker and also to get the balance right between triggering enough interest and not revealing too much.



<h4 class="wp-block-heading">How to create the best subject line</h4>



You will rarely get your subject line right on the first try, so it’s always best to come up with a bunch of variations. Look for synonyms. Play around with the sentence structure. Mix and match a couple of words together and turn them into a question. And don’t forget to A/B test. This will quickly tell you which of your ideas hit the sweet spot with your customers.



There’s also nothing wrong with recycling your best performing subject lines or sticking to the same structure. Quite the contrary, it’ll save you a lot of time.



Here are some further questions to keep in mind when writing your subject line:



<ul class="wp-block-list"><li>Is it short &amp; descriptive?</li><li>Did you place the most important word(s) at the beginning?&nbsp;</li><li>What&#8217;s the value for your reader?</li><li>Does it make the reader curious to read the full email?</li><li>Does it require the reader to take some action?</li><li>Did you create a sense of urgency (use it sparingly)?</li></ul>



<h4 class="wp-block-heading">10 tips on how to further increase open rates</h4>



Apart from those common questions, there’s more you can do to optimise for a perfect subject line.



Check out our 10 best-practice tips:



<ol class="wp-block-list"><li>Personalise it with the recipient’s name</li><li>Use emojis carefully, don&#8217;t overdo it</li><li>40 characters max. to make it mobile-friendly</li><li>Include numbers, questions and stats, “how to … “</li><li>Get rid of any filler words &#8211; hello, thanks</li><li>DON&#8217;T USE CAPITALS ONLY</li><li>Don’t use too much punctuation!!!!!</li><li>Use <a href="https://bobangus.com/action-words/" target="_blank" rel="noreferrer noopener">action verbs</a> and <a href="https://www.dma-solutions.com/thecoreblog/write-killer-email-subject-lines" target="_blank" rel="noreferrer noopener">active voice</a></li><li>Avoid <a href="https://journeys.autopilotapp.com/blog/email-spam-trigger-words/" target="_blank" rel="noreferrer noopener">spammy words</a> or false promises&nbsp;</li><li>Use alliteration and/or rhymes &#8211; News, Views, Interviews and Insights from [company]</li></ol>



The ultimate question before you send your email &#8211; would you open it? If not &#8211; keep tweaking it.



<h4 class="wp-block-heading" id="h-useful-online-tools">Useful online tools</h4>



There are many (free) online tools out there that can further help you create and improve your subject line.&nbsp;



Here are our 4 favourite ones:



<ul class="wp-block-list"><li><a href="https://www.thesaurus.com/" target="_blank" rel="noreferrer noopener">Thesaurus</a> &#8211; to find synonyms/antonyms&nbsp;</li><li>Simple <a href="https://www.activecampaign.com/free-marketing-tools/subject-line-generator" target="_blank" rel="noreferrer noopener">subject line generator</a> based on keywords&nbsp;</li><li>More <a href="https://www.thehoth.com/headline-generator/" target="_blank" rel="noreferrer noopener">detailed subject line generator</a> based on various inputs</li><li><a href="https://www.omnisend.com/subject-line-tester/" target="_blank" rel="noreferrer noopener">Subject line testing</a> tool with tips for improvement</li></ul>



Got your subject line sorted and want some help sending your <a href="https://stampede.ai/how-it-works/marketing/">emails to your customers</a>? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

5 Minute Guide: Creating Great Subject Lines

Hello! Heres a quick round up of some our latest developments



✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>



And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

Octobers biggest feature drop 🎃

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

[vc_row][vc_column width=&#8221;2/3&#8243;][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-900&#8243;][/vc_column][vc_column width=&#8221;1/3&#8243;][/vc_column][/vc_row][vc_row][vc_column][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;30&#8243; show_image=&#8221;yes&#8221; exclude_posts=&#8221;19256,19257,19534&#8243; categories=&#8221;5989,5990,5994,5991,5993,5988,6056,5992&#8243;][/vc_column][/vc_row]

What People Say

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond.&nbsp;
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

Now Online – Highlands and Islands Airports

Creating a&nbsp;personalised customer experience&nbsp;is a straightforward task for online retailers, as they can easily collect and&nbsp;use customer data insights. Thanks to digital innovation over the past two years, the hospitality industry can also now use the same types of customer data for personalisation.



<hr class="wp-block-separator"/>



 <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/" target="_blank" rel="noreferrer noopener">In part one of this series</a>, we had a look into why businesses should focus more on personalisation. This second part will dive deeper into how you gain customer insights and how you can use them to grow your business.



<h4 class="wp-block-heading" id="h-get-to-know-your-customers">Get to know your customers</h4>



By combining all your customer data from various tech tools, you are able to build a unique profile for each customer, which you can then use to create a personalised experience.



There are&nbsp;many data sources alongside your customer journey&nbsp;that allow you to get to know your customers. Some sources are more transactional, others focus on behavioural data.



Here’re the most important customer data sources to seek out and use for personalisation:



<h4 class="wp-block-heading" id="booking-system">Booking system</h4>



Booking systems mostly provide you with basic customer contact data. On top of that, you’ll also get insights into&nbsp;booking habits.



<ul class="wp-block-list"><li>Do they book on a regular basis?</li><li>Do they usually book a table for 2 or more?</li><li>Do they have a preferred seating arrangement?</li><li>Did they book for a special occasion?</li><li>Did they book for events?</li></ul>



<h4 class="wp-block-heading" id="pos-and-order-pay">POS and Order &amp; Pay</h4>



Those systems certainly come with a lot of&nbsp;transactional data. But they are also rich in more specific insights around individual preferred&nbsp;food and drink choices.



<ul class="wp-block-list"><li>What’s their average amount spent per visit?</li><li>High-spender vs. low-spender</li><li>Do they prefer to sit in or takeaway/delivery?</li><li>Do they order the same menu items?</li><li>Do they have a favourite drink/spirit?</li><li>How do they like their favourite dish? (e.g. burger medium…)</li><li>Do they have dietary preferences or allergies?</li></ul>



<h4 class="wp-block-heading" id="guest-wifi">Guest WiFi</h4>



Your WiFi data can tell you a lot about your&nbsp;customers’ behaviour. Those insights are really valuable for retention campaigns.



<ul class="wp-block-list"><li>How much time did they spend in your venue?&nbsp;</li><li>Was it their first visit or are they a regular?</li><li>Do they have a preferred day?</li><li>Do they have a preferred time of the day?</li><li>Are they coming in for special events? (e.g. football, live music)</li></ul>



<h4 class="wp-block-heading" id="loyalty-program">Loyalty Program</h4>



Your loyalty program helps you to find out more about what your most loyal customers have in common (characteristics and purchasing behaviour).



<ul class="wp-block-list"><li>How long does it take them to get a full card?</li><li>How long does it take them to redeem their cards?</li><li>How many points/stamps have they left?</li><li>What do they purchase to get a stamp?</li><li>How long have they been a customer?</li></ul>



<h4 class="wp-block-heading" id="use-customer-data-to-create-a-personalised-experience">Use customer data to create a personalised experience</h4>



Now it’s time to power your email and SMS marketing with all those customer insights and to start&nbsp;segmenting your database&nbsp;accordingly.



Some proven campaign ideas to increase conversions and spending:



<ul class="wp-block-list"><li>Favourite food &#8211;&nbsp;“We know you love our … Get % off next time you order”</li><li>Birthday &#8211;&nbsp;“Drink for free”, “Get % when you celebrate your birthday with us”</li><li>Event bookers &#8211;&nbsp;“New event coming up, secure your space”</li><li>Re-engagement offer &#8211;&nbsp;“Haven’t seen you in a while”</li><li>Recommendations &#8211;&nbsp;“We thought you might like …”</li><li>Redeem stamp card &#8211;&nbsp;“Only 1 stamp left, come by today to get a free …”</li><li>Loyalty recommendations &#8211;&nbsp;“We’ve got a new coffee flavour for you to try”</li><li>Push loyalty usage &#8211;&nbsp;“Double stamp day today”</li></ul>



Need help sending out tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

How To Bring Customers Back Using Customer Data And Personalisation [Part II]

[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12374&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:UniFi||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:Ubiquiti%20UniFi%20Captive%20Portals||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12371&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12367&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12368&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:IgniteNet||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:Ignitenet||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12369&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12392&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12372&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18628&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:TP-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18995&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18996&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18997&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Teltonika&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20812&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcambium-cnmaestro%2F|title:Cambium&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20704&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fmeraki-go%2F|title:meraki%20go&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20706&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]

Competitions are everywhere on social media. You’ve likely entered a few yourself, especially with such fantastic prizes to be won. As a business, they are a really effective marketing tool. Which is why even though you are giving something away &#8211; you’re set to gain a lot more back. But how do you set up a successful competition on your social media channels in your venue?







With any social media post (especially competitions!) the aim is to get as many people as possible to engage with your content. The reason for this is because the more your followers are reacting and sharing your content, the more likely they are to buy your product or service. As a restaurant with tables to fill all week long, that could make the difference between empty tables or even a waitlist.&nbsp;



Further reading: <a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</a>



If you are thinking about setting up and running a competition across your social media channels. Here are our top tips to make it a success.



<h4 class="wp-block-heading">Why it pays to do giveaways&nbsp;</h4>



On the face of it, giving something away for free might appear like a simple way to reward your followers with no real business sense behind it. But that couldn’t be further than the truth. Competitions on social media are big business, <a href="https://outgrow.co/blog/stats-giveaways-contests">scoring an average of 3x the amount of engagement</a> compared with regular posts. What that means is triple the number of people will be viewing your content. 



Given competitions normally <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">require users to comment, like, share or tag a friend</a>. Every time someone does so, this greatly increases the engagement on your page. Therefore, it doesn’t take many people to enter and follow those steps before the number of new followers and engagements your page receives, far outvalue the prize itself. 



<h4 class="wp-block-heading">Mastering the basics</h4>



First of all, you’re going to need to think of a good prize! The focus here shouldn’t be on the value of the prize alone. Rather, make sure that the prize is tied in with your core audience to attract the highest number of entrants. As a restaurant, giving away a free meal for two is always going to be a winner. However, there’s plenty of room for something more creative too. 



You can set up the competition on your social media channels through a number of different methods. It can either involve a singular platform or can be run across all platforms. You can either create it as a generic post or <a href="https://blog.hootsuite.com/how-does-facebook-boost-posts-work/">create a boosted post to reach a wider audience</a>. Boosted posts are especially great for newly opened restaurants. As they can supersize your follower count in no time, and really get your name out there in the wider community. 



Before you post the competition, you should type out your message in advance and make sure it really builds a sense of excitement. After all, you want people to enter and share your content! Don’t be afraid to break a lengthy text up with emojis. Also, be sure to include any terms &amp; conditions (T&#8217;s&amp;C&#8217;s) in with your post. It’s also a good idea to use pictures or a video along with your post. These will get even more engagement from people scrolling through their feeds. Clearly show them what they can win, and make it worth their while. 



Also, check out our 5 useful free marketing tools that can help you design your competition post. Further reading: <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/">https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/</a>



<h4 class="wp-block-heading">Hitting the right audience</h4>



Along with tailoring your message and prize to the right audience. There are some other key strategies you can employ to make sure your competition reaches its maximum potential. The first one is the time at which you post. Food-related posts typically work best when posted at mealtimes, so you might want to schedule your message to go out just before lunchtime or dinner time in the evening.



Many social media platforms will have analytics sections, that will show when your users are most active online. It makes sense to post during peak hours if you want to achieve maximum impact. For example, posting about your curry house isn’t likely to do well at 9 am on a Monday morning. However, would do much better at 6 pm on a Thursday, when people are more likely to be receptive to such content.



Remember that each platform will have a slightly different way of doing things. For example, Instagram is a great place for <a href="https://stampede.ai/blog/how-hospitality-businesses-can-use-instagram-stories-more-effectively/">visual storytelling</a>, whereas Twitter is more about the short and sweet message. Facebook is the <a href="https://ourworldindata.org/rise-of-social-media">biggest platform with over 2.3 billion users</a>, meaning it’s likely to give you the biggest ROI overall. There’s no one-size-fits-all approach, so it’s important to tailor your delivery to suit the platform you choose.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Setting up social media competitions that go out across your social media feeds are an excellent way to connect with your followers. Ultimately, building an online community. The stronger your social media presence is, the more people your regular content will reach. As a hospitality business, having as many people as possible in touch with your products or services is a real recipe for success.



Every social media competition should state the requirements (such as like, follow, etc.) so that with every entry, you are returning value to your business. You can even do an announcement post or video that further encourages engagement, giving social media competitions endless potential to boost your overall stats.&nbsp;



Competitions on social media can help you grow more than just your post reach and audience. With our free <a href="https://signup.stampede.ai/?source=marketing">Mailing List form tool</a>, you can turn those social media followers into a powerful mailing list for email and SMS marketing. This gives you measurable results and massively increased engagement and uptake in your offers and services. 



Take the guessing game out of your digital advertising and deliver targeted campaigns that actually work for your business. Why not give it a try in your venue?



<hr class="wp-block-separator"/>

How to Set Up a Competition on Social Media Channels

Why is food always so much better when you’re on holiday? It&#8217;s a question you&#8217;ve probably asked yourself while you&#8217;ve got your toes sunk in warm sand and a cerveza in your hand.
<img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: right;" title="tapas cafe wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/Tapa01-e1443455105848.jpg" alt="tapas cafe wifi" width="320" data-constrained="true" />
We here at Stampede were wondering the same thing, so we turned to one of our customers to find out why. 
Greig Davidson, owner of <a href="http://www.tapaedinburgh.co.uk/">Tapa</a>, a restaurant specializing in the highest quality tapas &amp; Spanish gins, has found a way to bring that holiday feeling to Edinburgh. 
Importing the ingredients directly from mainland Spain, Greig and his team aim to offer the best and highest quality service as well as innovative, slightly different and more unusual tapas.
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h3>How it all started &#8211; Bumpy road &amp; customers feedback</h3>
Greig opened the business eight years ago and, looking back, it was quite a bumpy road. Opening a business during a recession might not have been the best start you could hope for, but Greig managed to make his way by listening to what his customers were saying. <img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="tapas restaurant wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/Tapa11-e1443455076261.jpg" alt="tapas restaurant wifi" width="320" data-constrained="true" /> 

“We learn from any positive or negative review. If people have things to say, we listen and we adapt,&#8221; explains Greig. &#8220;Part of our success over the years has been our ability to adapt to what people expect.&#8221;
And if there&#8217;s one thing that customers expect today, it&#8217;s free restaurant WiFi, especially in a highly rated establishment that delivers top notch food and service. 
Tapa faced problems with their WiFi when the business first opened: thick walls that caused black spots in WiFi reception, complicated network setups and, of course, password difficulties. Greig adds, “It ended up in customers leaving and tainting their experience within the restaurant.&#8221; 
Not good. 
<h3>How Guest WiFi Software helped Tapa</h3>
After hearing about Greig&#8217;s issues, we here at Stampede reached out and introduced him and his venue to our restaurant WiFi solution. 
Tapa has been using the Stampede guest WiFi for two years now and more than pleased with the results. Not only do their customers get fantastic WiFi, but by collecting customer data, Tapa can now approach patrons on a personal level and use our <a href="https://www.stampede.ai/how-it-works#marketing">marketing automation</a> to inform them about new menus, special events or just to thank them for the last visit.
<img decoding="async" style="width: 621px;" title="guest wifi captive screen" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/tapas-guest-wifi.jpg" alt="guest wifi captive screen" width="621" data-constrained="true" />
 The <a href="https://www.stampede.ai/how-it-works#insight">insights</a>, Greig is getting from Stampede WiFi enable him to keep adapting the restaurant to what customers expect. 
It&#8217;s this kind of attention to customer detail that has rocketed Tapa into the TripAdvisor listings as one of the <a class="" href="https://www.tripadvisor.co.uk/Restaurant_Review-g186525-d1501189-Reviews-Tapa-Edinburgh_Scotland.html">60 best restaurants</a> in Edinburgh!
“Since we started using Stampede we have not had any problems, customers are  happy as it is easy to connect. They can browse Facebook, Twitter and leave us a review on TripAdvisor while they are in the restaurant, which makes a big a difference for us.” 
¡Bien hecho, amigo!
<h3>Want to provide awesome WiFi and an Epic Experience to your customers?</h3>
You don&#8217;t have to serve mouthwatering tapas for us to help &#8211; pubs, cafes, retail, even outdoor venues and events &#8211; Stampede can get your businesses to that next level! 
Get started with a free, no-obligation trial today and see what Stampede can do for your business. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

How Tapa Boosted Business with Restaurant WiFi – Stampede SUCCESS STORY

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Gifting

Get a Quote

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]