Articles

How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses
How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses 2048 820 Chris Wilkie

Tripadvisor recently rolled out their TravelSafe updates for businesses and travellers. The update focuses on bringing safety measures implemented in response to COVID-19 to the forefront.  These changes have the…

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How are the world’s reopening bars and pubs collecting customer data?
How are the world’s reopening bars and pubs collecting customer data? 1349 899 Chris Wilkie

A version of this was originally published in The Morning Advertiser 29th June 2020 The 43-page government document outlining how UK pubs, bars and restaurants would reopen from July was…

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Can You Market To ‘Track and Trace’ Customers?
Can You Market To ‘Track and Trace’ Customers? 1302 666 Chris Wilkie

As soon as it was announced that hospitality businesses should collect contact details when reopening, the topic of marketing to track and trace customers was a major point of contention.…

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Track and Trace: A Buyer’s Guide
Track and Trace: A Buyer’s Guide 1472 982 Chris Wilkie

Track and Trace is a scheme that allows the hospitality industry to keep track of potential COVID-19 cases. It requires the capturing of customer data that then needs to be…

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Where To Upskill During Downtime
Where To Upskill During Downtime 1200 700 Chris Wilkie

People around the world have had to adapt to sudden changes in routine. Many of us, for instance, have found ourselves at home with hours of free time at our…

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Mobile Apps – Feature Update
Mobile Apps – Feature Update 1200 680 Chris Wilkie

Following on from our recent updates such as Apple ID login, web forms and e-gift cards, we’ve turned our focus to our mobile app. The latest version of our Android…

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How to Spring Clean Your Digital Places: Part 2
How to Spring Clean Your Digital Places: Part 2 1500 1000 Chris Wilkie

In Part 1 of this series, we discussed how you can give your online places a good clean. In this post, our focus is going to be on wider digital…

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How to Thoroughly Spring Clean Your Digital Places: Part 1
How to Thoroughly Spring Clean Your Digital Places: Part 1 1950 1300 Chris Wilkie

While we’re in the midst of spring with plenty of time on our hands due to lockdown, now’s a good time for business owners to pull up their sleeves and…

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Conversion Tracker – Product Update
Conversion Tracker – Product Update 1200 680 Chris Wilkie

One major benefit of digital marketing – that has helped its soaring popularity – is the ability to track it’s cost and measure the return it is providing . Tools…

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Stampede ranked in top 50 SmartTech Innovators 2020
Stampede ranked in top 50 SmartTech Innovators 2020 800 500 Chris Wilkie

This week the results of BusinessCloud’s 100 SmartTech Innovators were announced for 2020. The final rankings were decided by a combination of an independent judging panel of industry experts and…

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