It looks like winter 2021 is going to be another tough one for restaurants, bars, cafes and other hospitality businesses. The latest round of restrictions and government “advice” have already had a huge impact of bookings and revenue. However, the last couple of years have turned many hospitality businesses into agile organisations, capable of pivoting to other ways of delighting customers and keeping the lights on.
We’ve gathered together a reminder of some of the tactics and tools that we know worked for so many hospitality operators in recent difficult times. These methods of driving revenue and engagement are more refined than ever with proven results to back them up. Let’s see what we’ve got to work with:
With reduced capacity and bookings in your venues, gift cards offer a reliable way to secure some future revenue. Bought now and used later, it keeps the cash flowing in the meantime.
And when the customer comes in to redeem their gift card it’s common that they will spend more than the value of the card too.
Find out more about our digital gift card solution for hospitality here.
The return to table service is pretty much U.K. wide as of next week. This is going to be a logistical readjustment for many operators, but most are used to it or have made it work temporarily before.
To make life easier for you, your staff and your customers this time around we’d recommend an order-to-table app like Storekit.
Storekit is the easiest mobile ordering system on the market, and we’re big fans of their platform.
- Customers can complete an order in 5 taps
- It integrates with over 100 point-of-sale systems
- They build your menus and do the heavy lifting at setup
- Orders are batched to prevent multiple staff trips
- And, is also integrates with Stampede
Click and Collect, At Home Kits and eCommerce
For many hospitality brands, pivoting to these kinds of offers kept them going through the deepest lockdowns. Whether you kept it going or not this niche of takeaway is another reliable way to keep customers engaged and revenue coming in whilst restrictions are in place.
Storekit and Stampede can help with this too. From pushing reminders and offers to your database, right through to the order-and-collection process including payments
If you use an eCommerce system – like Shopify or Square – on your website to sell merchandise, meal kits or anything else you can also now integrate that into Stampede. Doing so will allow you to gather all customer data in one platform and send out powerful marketing messages, with detailed audience segmentation as needed.
Whilst we’re on the topic of marketing, we also have loads of hospitality-specific email templates and pre-made audience segments in our Marketing platform. Use these to notify customers of your new in-venue arrangements, push your gift cards, drive more takeaway/delivery, or send out some offers for big events in the new year calendar.
Posting on social media about these topics is a must, but by pairing that with email and SMS messages to your existing customers you’ll get extra brand exposure and – more importantly – more sales.
Learn more about our Marketing platform here
Track and Trace
For Scottish venues, there’s a big push to tighten up on track and trace again. On the Scottish Government website, there is a LOT of information about taking contact details and the responsibilities that come with that.
We’re here to make things easier for you and your customers. Our Track and Trace system is still available to use. It saves you having to register with the ICO, or get bogged down in GDPR compliance.
Other perks of Stampede’s Track and Trace:
- Sends an automated “check out?” email for better tracking
- Check-in via WiFi login, QR code or staff manual entry
- We deal with any contact tracing
- Minimises impact on the customer experience
OK, so this won’t directly impact your revenue but it can save you time and hassle to focus on these other areas!
Bonus: Start a Loyalty Program
If you’re forced to reduce capacity then it’s best to make the most of every customer interaction. A loyalty program, like our digital stamp card solution, can open the door to more repeat customers in the coming weeks.
With a simple app on their phones and an auto-stamping feature for every return visit or transaction, you can ensure a continuous stream of revenue. Add in some automated email and SMS campaigns and it’ll be all the motivation your new customers need to come back time and again.
Taking the effort out of driving new business means you can focus your attention wherever you’re needed most in difficult times.
To learn more about our Loyalty feature, check it out here.
If you would like some help with any of the above then get in touch. We’ll have a chat to find out the best setup for you and get it going quickly.