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October & November 2025 Hospitality Content Calendar

September & October 2025 Hospitality Content Calendar

August & September 2025 Hospitality Content Calendar

July & August 2025 Hospitality Content Calendar

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F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

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Sports Fixture HTML Email Template

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Shortcut Your Way To 6x Higher Conversion Rates

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit


<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>Within the hospitality industry, your level of duties goes far beyond cooking the food alone and checking your guests in. From the customer service, your guests receive and every element of your venue they interact with along the way. There’s no end of issues they might find unsatisfactory. </p>



<p>While you might always strive to give the best possible customer service, it’s impossible to please all of your patrons all of the time. Find out more about how <strong>service recovery</strong> can be used in the hospitality industry to <strong>turn a negative customer experience into a positive one</strong>.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Dealing with unhappy customers can be incredibly challenging. However, remains an essential skill to be able to master when working in the hospitality industry. How you take control of the situation to bring about a positive resolution, is known as <a href="https://freshdesk.com/general/service-recovery-blog/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">service recovery</mark></strong></a>. </p>



<p>The overall goal of service recovery is not only to defuse the situation. But in turn, <strong>create a loyal customer out of the initial tricky situation</strong>.&nbsp;</p>



<p>If you would like to discover the best practice for adopting service recovery within hospitality. Here’s everything you need to know.&nbsp;</p>



<h4 class="wp-block-heading" id="h-what-is-service-recovery-in-the-hospitality-industry"><strong>What Is Service Recovery In The Hospitality Industry</strong></h4>



<p>In essence, service recovery is about <a href="https://thethrivingsmallbusiness.com/service-recovery-theory/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">saying the right things at the right time</mark></strong></a> when a customer is presenting their dissatisfaction towards you. This could present itself in a way of a physical verbal confrontation. A complaint over the phone or through digital means including email, social media or review websites.&nbsp;</p>



<p>Poor service recovery can be disastrous when it comes to customer retention. For example, let’s say a customer complained that their meal was cold when it was served to them. They call the wait staff over to complain. </p>



<p>We know that an excellent service recovery, in this case, would be to <strong>apologise to the customer</strong>. Also, to bring them out a fresh meal. Maybe even throwing in a free drink or discount. An added touch would be the manager double-checking if the issue had been resolved and that they were fully satisfied. But this might not be enough.</p>



<h4 class="wp-block-heading"><strong>Go The Extra Mile</strong></h4>



<p>Instead, go the extra mile by <strong>doing something your customers might not have expected</strong>. More, exceed their expectations and show that you genuinely value them. This way, you might even be able to turn a negative experience into something positive they will remember. Plus, they might want to come back to your place because you truly care about your customers.</p>



<p>However, if the restaurant were to respond by arguing back with the customer and say they are imagining it, refusing to assist them. It would be a very different story. We’ve all read Tripadvisor and even social media posts that then made the news off the back of poor customer service experiences. Suddenly, <a href="https://www.ringcentral.com/us/en/blog/bad-customer-service-stories/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">one small incident can threaten the business</mark></strong></a> entirely.</p>



<p>That being said, it’s not about being held to ransom here, rather understanding service recovery gives you a second chance at getting it right. Above all, it’s about putting the pride of your business first, to ensure any issues are fully rectified.&nbsp;</p>



<h4 class="wp-block-heading" id="h-practice-makes-perfect"><strong>Practice Makes Perfect</strong></h4>



<p>It’s easy to reflect on a difficult situation and what should have been done differently <em>after a poor customer interaction takes place</em>. But what about giving your staff the tools to deal with it correctly at the moment?</p>



<p>It’s important that your staff are all on the same page when it comes to service recovery, which is why <strong>training is so vital</strong>. After all, the way your employees handles things might be different from previous employment. Furthermore, if their current job is the first customer-facing role they’ve ever had. They might have no such skills in the first place.&nbsp;</p>



<p>A great way to practice is by setting up a mock situation for your staff to follow. Although slightly different from the restaurant industry, a great example  is how BA train their cabin crew to <a href="https://youtu.be/5-tvIDCOnq4?t=2820"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">work through challenging situations</mark></strong></a>. Even if your staff do not provide your mock customer with a satisfactory response. This can then be rectified before it has a chance to impact your business, so can be really helpful to do.&nbsp;</p>



<h4 class="wp-block-heading" id="h-you-can-t-please-everyone-but-you-can-at-least-try"><strong>You Can’t Please Everyone, But You Can At Least Try</strong></h4>



<p>In truth, your customer may be frustrated for a reason that is completely out of your control. They are just venting it through you, despite the fact you did provide an excellent customer experience overall. These situations happen, just as genuine complaints will arise even when you’ve done your utmost as a company.&nbsp;</p>



<p>What you should always do, is look for ways to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">resolve the situation</mark></strong></a> to the best of your ability. More often than not, open dialogue and reasoning tactics can remove the heat from the situation. Showing customers that you are listening to them. This can go a really long way even before you get to the stage of offering a refund or similar tactics.</p>



<p>On the flipside, by ignoring or worse displaying an unprofessional attitude. It will further inflame the situation and will make it much more difficult to fix. By taking an <strong>understanding approach</strong> to any grumbles that are directed towards your restaurant, you demonstrate to the customer that they are a priority to you. Compared with not caring about whether they dine with you again or not. This is a much better way to promote customer satisfaction and overall retention.</p>



<h4 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h4>



<p>Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. After all, <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">customer service is a multifaceted experience</mark></strong></a> and can’t be based on good interactions alone. If anything, it’s when things don’t go quite to plan that a business shows its true colours. So make sure yours are painting a pretty picture by having a robust procedure in place when it comes to service recovery.&nbsp;</p>



<p>Make sure to also have a read of our mini-series on service recovery in the hospitality industry:</p>



<ul class="wp-block-list">
<li><a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>The Secret To Successful Service Recovery in Hospitality [Part 1]</strong></mark></a></li>



<li><strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">[Part 2] How To Win-Back Unhappy Customers</mark></a></strong></li>
</ul>



<p>Getting to know your customers and their preferences can help you exceed their expectations. Your digital tools can help you gather valuable customer insights which you can use for personalised marketing that brings customers back. </p>



<p><a href="https://stampede.ai/get-started"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out how our <a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">guest experience platform</mark></strong></a> can help you grow your business.</p>


post

Service Recovery In The Hospitality Industry [Updated 2023]

Build, Build, Build

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<p>The hospitality industry has evolved rapidly in recent years and AI technology is playing an increasingly vital role in improving key areas of the customer experience.&nbsp;</p>



<p>With its <strong>scalable and flexible capabilities</strong>, AI can significantly reform the way businesses operate. It can help <strong>save time and money</strong> while driving long-term customer loyalty.</p>



<p>In this blog post, we&#8217;ll explore 4 ways that AI can be used to further enhance your hospitality operations.&nbsp;</p>



<h2 class="wp-block-heading" id="h-1-operations"><strong>1. Operations</strong></h2>



<p>Advances in technology have been paving the way for new and exciting opportunities in business operations.</p>



<p>One of the latest AI tools to emerge on the scene is the <strong>chatbot</strong>. A virtual assistant that provides responses based on customer queries by scanning common keywords and related answers. It offers valuable support to staff by taking over routine tasks. </p>



<p>On top, chatbots are available 24/7, so they<strong> ensure customer service standards</strong> are held up even outside of traditional business hours.</p>



<p>Hotels commonly use AI tech for<strong> contactless check-ins and virtual assistants </strong>acting as concierges. With these technologies, guests get the most out of their stay as it simplifies many aspects of hotel services. </p>



<p>In the same way, <strong>self-serve kiosks</strong> are becoming a fixture in restaurants, allowing customers to place orders with ease and freeing up staff time.</p>



<p>Finally, <strong><a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">AI-powered sentiment analysis</mark></a></strong> can help companies track trends and issues related to customer feedback. This enables them to make data-driven decisions and continuously improve their service.</p>



<h2 class="wp-block-heading" id="h-2-marketing"><strong>2. Marketing</strong></h2>



<p>AI can vastly support marketing strategies by <strong>gathering more relevant data </strong>and customer insights. From this, marketers can create <strong>hyper-targeted and personalised campaigns</strong> that matter to customers and therefore have a higher chance of converting.&nbsp;</p>



<p>Using <strong>AI automation</strong>, marketers can easily automate repetitive tasks, such as uploading data using spreadsheets. This allows them to focus their time and attention on other parts of the business.&nbsp;</p>



<p>Another example of automation is <strong><a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">trigger-based campaigns</mark></a></strong>. They are based on previous customer interactions. I.e. Send a discount to customers who haven’t been at your venue for a while.</p>



<p>AI can also support <strong>digital advertising</strong> by taking over jobs such as audience and campaign optimisation. And finally, <strong>social media monitoring</strong> across channels for brand mentions and engagement is made easier with AI.&nbsp;</p>



<h2 class="wp-block-heading" id="h-3-sales"><strong>3. Sales</strong></h2>



<p>Sales is a challenging and complex area for any business but with the help of AI, hospitality operators can get some significant assistance.</p>



<p>Hotels, for example, are now able to apply a <strong><a href="https://hoteltechreport.com/news/dynamic-pricing-hotels"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">dynamic pricing strategy</mark></a></strong>. Room rates are adjusted in real-time to reflect demand patterns and rates are optimised depending on seasonality. Whilst ensuring that customers are getting the best prices when booking direct.&nbsp;</p>



<p>Additionally, AI can offer valuable insights into customer interactions and purchasing behaviour. This way operators can quickly identify <strong>potential opportunities for upselling and cross-selling</strong> to boost their revenue.&nbsp;</p>



<h2 class="wp-block-heading" id="h-4-data-analytics-and-reporting"><strong>4. Data analytics and reporting</strong></h2>



<p>Data analytics and reporting are invaluable tools for hospitality businesses seeking to gain insights into customer behaviour and <strong>improve decision-making</strong>. With the usage of AI, these processes have become even more streamlined.</p>



<p>One of the most significant benefits of AI is the ability to automatically <strong>generate customised reports and dashboards</strong>. This covers especially time-consuming, manual tasks that were often prone to errors.</p>



<p>Additionally, AI can help to better manage data and <strong>identify the most valuable customer segments</strong>. Those can be applied to create personalised marketing campaigns.&nbsp;</p>



<p><strong>Resources and inventory</strong> are also much more efficient and easier with AI&#8217;s ability to make suggestions as well as forecast market and business trends.</p>



<h2 class="wp-block-heading" id="h-takeaway"><strong>Takeaway</strong></h2>



<p>AI has revolutionised the hospitality industry. Demonstrating its undeniable potential in optimising operations, improving marketing strategies, increasing sales and becoming more data-driven.</p>



<p>New technology continues to be mixed with traditional methods and offers an <strong>unprecedented level of customisation</strong>. This can advance the bottom line and improve the overall customer experience.</p>



<p>The ultimate aim of integrating AI into hospitality roles is to create a system which runs smoothly while allowing employees to focus on personalising services. </p>



<p>When interacting with customers becomes easy and efficient, brands will be able to <strong>build stronger customer relationships</strong> and loyalty leading to greater business growth opportunities.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


4 Ways To Optimise Your Hospitality Business With AI


<h4 class="wp-block-heading" id="h-get-more-direct-bookings-more-often">Get more direct bookings, more often.</h4>



<p>Direct bookings are a key revenue driver for hotels, and with so much human and financial resources going into driving direct bookings it can be easy to miss something. With our direct booking checklist, you can take a step back and make sure you’ve covered all the possible routes to generate those critical bookings.</p>



<p><strong>Download your free direct booking checklist now</strong>.</p>



<p>Internet access and provision is essential for nearly every successful business these days. Customers and clients love fast and reliable guest WiFi. But if you’re just starting out, or you’re upgrading your WiFi, getting your head around the WiFi jargon can take up time better spent running your business. Here’s an explanation of the terms you may come across to help you provide the best WiFi for your business and customers.</p>



<p><strong>ISP &#8211; Internet Service Provider</strong> <br>An Internet Service Provider (ISP) is a company that supplies the Internet connection into a venue. The router provides the gateway between the Internet and all the devices via this connection. The ISP is often referred to as the  ‘provider’. Every organisation or home with Internet access has an ISP. </p>



<p><strong>Broadband</strong><br>Broadband is a type of high-speed Internet connection which is now the standard way to connect to the Internet. Broadband packages come in different forms including cable, ADSL, and mobile.</p>



<p>Cable broadband is provided through fibre-optic cables. These provide faster broadband speeds than ADSL. Landline and digital television services can also be provided through the cable. Your ideal speed depends on your business. You should consider fast fibre-optic cable with a package that includes unlimited downloads if you are providing guest WiFi in premises such as cafes and bars. </p>



<p>In the UK, ADSL broadband is provided through existing BT phone lines. The speed depends on your distance from your local telephone exchange. The closer you are to the exchange, the faster the broadband. </p>



<p>Mobile broadband is transmitted via mobile phone networks. Users need a mobile phone signal to access the broadband.</p>



<p><strong>LAN &#8211;  Local Area Network</strong><br> A local area network (LAN) is when two or more computers are connected together in a building using software or hardware. A LAN can be wired or wireless. The administrator of the LAN will decide what can be shared and what can’t be on the network.</p>



<p>You can set up multiple networks on the same broadband connection, with different bandwidths for each one. For example, you might have one network for staff and one for customers. You’ll need plenty of bandwidth for your customers! You set these up through the router.</p>



<p>Your router sends data from the Internet cable to a device and acts as a wireless access point so that the data can be shared through radio signals instead of another cable. It is plugged into your landline or cable line. When running a business with guest Wi-Fi, you’ll need a router that allows for multiple networks. Routers may come with various security tools, for example, firewall management and intrusion detection.</p>



<p><strong>IP Address </strong><br>IP means Internet Protocol. There are two types of IP address: internal and external.<br> An internal IP address is a series of numbers that identifies your router connection. 192.168.1.1 is a common one used for routers. To change your router settings, you need to know your IP address.  </p>



<p>The easiest way of finding it is to look at the back of your router. Most have a sticker or card with all the information you need for logging into its settings, including the IP address.</p>



<p><strong>An external or public IP address</strong> is used across the entire Internet to locate computer systems and devices. Your Internet service provider assigns you an external IP address when you connect to the Internet. When your web browser requests a webpage, it sends the IP address along with it. Your provider uses external IP addresses to determine which customer uses which website. </p>



<p><strong>Bandwidth</strong><br>Bandwidth refers to the volume of information per unit of time that an Internet connection can handle. Bandwidth is expressed in bits per second (eg, 50 Mbps is 50 million bits per second). However, it can be expressed in other ways and it’s important to check which unit is being used.</p>



<p>Businesses will vary on how much bandwidth they need. If you’re providing guest WiFi, you must get this right. Customers will not tolerate poor Wi-Fi connections and your reputation will suffer. Monitoring usage is essential in understanding how much bandwidth is being used, and when. </p>



<p><strong>WAP and Hotspot</strong><br>A wireless access point (WAP) is a hardware device on a local area network that allows WiFi devices to connect to a wired network. The WAP usually connects to a router although it may be included in the router itself. WAPs feature radio transmitters and antennae. </p>



<p>The hotspot is the physical location where Wi-Fi access is available. Putting up signs with a Wi-Fi symbol is a helpful way of letting customers know how and where they can log on.</p>



<p><strong>Cloud Controller</strong><br>Your WAP can come with a hosted cloud controller service. Cloud computing simply means that you store and access data over the Internet rather than on your hard drive. A cloud controller lets you manage your WiFi system from anywhere as well as managing multiple sites with a single log-in.</p>



<p><strong>Mesh Network</strong><br> WiFi mesh networking kits are often sold to businesses and consumers to address WiFi ‘dead zones’ because they blanket a building or home with WiFi. Having a mesh network means that you don’t need to use range extenders or extra access points. </p>



<p>The kit, which normally replaces your existing router, includes nodes. One node or router connects to the Internet through your modem. This node and each of the other satellite nodes then communicate with each other. Cover is expanded with each new node. Mesh networks are easy to set up. You manage the system, for example, to set up a guest network, by using an app.</p>



<p><strong>Captive Portal</strong><br> If you want to set up guest Wi-Fi, you’ll need a <a href="https://stampede.ai/how-it-works/wifi"><span style="text-decoration: underline;">captive portal</span></a>. A captive portal is a webpage that a user needs to view and interact with before being given access to a public WiFi network. It is mainly used for authentication purposes and is usually in place for free or chargeable WiFi hot spots e.g. business centres, cafes, bars and hotels. </p>



<p>The captive portal may feature a branded log-in page, conditions of access, surveys, and payment options. The page with the log-in details is sometimes called the splash screen. The landing page is the page the customer or guest gets put through to after they log in.</p>



<p>The trick to a great captive portal is making it easy for the user while getting benefits for your business or service. Through your captive portal, Stampede<strong></strong> can turn your guest Wi-Fi into a money making asset for you. It will also give your customers a great Wi-Fi experience. You can grow customer loyalty, stay compliant with the law, increase your social media presence, and build your brand.</p>



<p><strong>Wireless security</strong><br> Wireless security, sometimes referred to as wireless network security, <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/"><span style="text-decoration: underline;">protects a wireless network from unauthorised access</span></a>. Understanding the common acronyms will help you choose the best security for your network. </p>



<p>WPA2, WPA and WEP are the three encryption protocols you will probably come across. WPA2 is the most secure of the three. When it is enabled with its strongest encryption option, data traffic is scrambled with the most up to date encryption standards. This is the one you should use. If you are providing guest Wi-Fi through a captive portal, you have to use it. </p>



<p>WEP, introduced in the late 1990s, is easily hacked and should not be used. WPA replaced WEP, and is an option if a device does not support the more up to date WPA2. </p>



<p><a href="https://stampede.ai/blog/wpa3-the-next-generation-in-wifi-security/"><span style="text-decoration: underline;">WPA3 will replace WPA2</span></a> and the transition has already started, although it will take time to roll out. WPA3 has significant new security features and will be important for open public Wi-Fi networks. However, a WPA3 enabled router will need WPA3 compatible devices (laptops, phones) to take advantage of the new features.</p>



<p><strong>MAC Address – Media Access Control Address</strong><br>A media access control address (MAC address) is a unique code assigned by a manufacturer to every piece of hardware that connects to the Internet. A MAC address ensures each device is unique and allows data to be passed among hardware devices. </p>



<p>Many people will never need the MAC address to use their devices. However, some providers may require registration of the address to ensure those who are paying for the service are the only users who can connect. If you do need it, you can normally find it on a sticker on the device. The address is composed of six pairs of numbers/letters separated by colons. If the device is portable, it may be printed inside the battery compartment.</p>



<p><strong>Contact us at Stampede</strong></p>



<p>If you’d like more info on how to make guest WiFi work for your business, we’re ready to help. Whether you’re a major business or just starting out, you’ll be in good hands. </p>



<p>Stampede<strong></strong> is the smart guest WiFi for any venue, from independent coffee shops to global brands with thousands of sites. We provide a level of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">customer insight</span></a> previously only available to large corporations. If you’d like to grow your business and build brand loyalty, get in touch. We’d be delighted to chat.</p>



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<hr class="wp-block-separator has-css-opacity"/>


The Ultimate Beginners Guide to WiFi Jargon


<p>We are witnessing a video revolution. The traditional 16:9 landscape format can move aside, (outside of TV and movies). The new 9:16 vertical format is here to replace it on your mobile device.&nbsp;</p>



<p>This format is rapidly becoming the standard for video creation and consumption. And why, might you ask? The answer is mobile phones. While they are constantly developing and improving, they are designed to work in portrait. So much so, that mobile phone users hold their phone vertically 94% of the time.</p>



<p>With social media platforms such as Instagram becoming increasingly popular for digital marketing, vertical is soon going to be the way to advertise. Stories are growing at an incredible rate and are estimated to be growing 15 times faster than the feed – and to be far more powerful when it comes to persuasion.</p>



<h4 class="wp-block-heading"><strong>Why is Vertical the future of video?</strong></h4>



<p>With the increasing dominance of mobile phones, which experts predict will generate 95% of mobile traffic by 2023, compared to today’s 85%, and the 9:16 format, it was only natural for them to become a great marketing tool. Furthermore, stories were made to fit with our bodies. They are here to tell personal stories and share moments that resonate with those watching. Marketing is, in essence, a form of storytelling. So, with videos being such an important marketing tool, and the videos evolving into the vertical format, it doesn’t take much to see why they are the future.</p>



<p>Businesses are being more aware of how society uses their mobile phones.&nbsp;And this why at <a href="https://stampede.ai/blog/introducing-stories/"><span style="text-decoration: underline;">Stampede<strong></strong></span></a><strong> </strong>we now offer vertical video services in the form of stories.</p>



<p>We use our phones to scroll through all forms of social media. Having to turn it on its side to watch a video, seems like too much effort. We live in an era of comfort, were people are naturally lazy. More people will watch a video if it is in a vertical format. Put into numbers, 65% of consumers consider companies and brands who use vertical video formats “more innovative” and 79% of new consumers prefer this format. If you are a new company or brand, those new consumers are really the area you want to target. Also, they are a large share of the general viewers.</p>



<h4 class="wp-block-heading"><strong>Where to go next?</strong></h4>



<p>For many digital marketing gurus, Instagram is considered the holy grail. With such high numbers of people on the platform, it opens the door to hundreds of new customers. According to leading social media authorities, such as Zuckerberg and Chris Cox, Facebook’s Chief Product Officer, the future of sharing news, information and other things is Stories, which are in Vertical format, which, by the rules of logic, makes vertical videos the future of digital marketing. So, adding Stories to your WiFi service is a great way to get yourself noticed, promote yourself to new customers and expand your brand name.&nbsp;</p>



<p>Get in touch with us to discover how WiFi Stories can help your business.</p>


Vertical: The Future of Video Content for Digital Marketing

Richard Tyas

BWP Mount Pleasant Hotel

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel


<p>Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</mark></strong></a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-standing-out-in-a-crowded-sector"><strong>Standing Out In A Crowded Sector</strong></h4>



<p>As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those <strong>targeting the family market differentiate</strong> and win family diners away from competitors? </p>



<p>The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. </p>



<p>According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></strong></a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. </p>



<p>We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Day Out with The Kids</mark></strong></a> to find out what families look for when dining out in the UK. She confirmed that <strong>nailing customer service is the key to unlocking loyalty</strong> for family diners.</p>



<p>She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;</p>



<h4 class="wp-block-heading" id="h-making-children-your-focus"><strong>Making Children Your Focus</strong></h4>



<p>You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.</p>



<p>&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;</p>



<p>&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">63% of parents prefer restaurants that offer activity packs</mark></strong></a> for their kids.</p>



<p>A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. </p>



<h4 class="wp-block-heading" id="h-using-wifi-marketing"><strong>Using WiFi Marketing</strong></h4>



<p>At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Guest WiFi</mark></strong></a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. </p>



<p>If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised marketing campaigns</mark></strong></a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. </p>



<h4 class="wp-block-heading" id="h-employees-that-make-a-visit-special"><strong>Employees That Make A Visit Special</strong></h4>



<p>You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to <strong>understand the context and priorities behind guests&#8217; visits</strong>. </p>



<p>Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. </p>



<p>This means doing things like:</p>



<ul class="wp-block-list"><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



<p>It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to <strong>be attentive and offer fast efficient service </strong>without rushing diners. </p>



<h4 class="wp-block-heading" id="h-make-your-menu-malleable"><strong>Make Your Menu Malleable</strong></h4>



<p>A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to <strong>cater to what kids want to eat</strong>. This is something many restaurants are starting to pick up on. </p>



<p>Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a <strong>&#8216;pick your own&#8217; approach</strong> to help meet the needs of fussier eaters.&#8221;</p>



<p>&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;</p>



<p>Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.</p>



<h4 class="wp-block-heading" id="h-are-you-ready-to-step-up-your-customer-service-for-families"><strong>Are You Ready To Step Up Your Customer Service For Families?</strong></h4>



<p>As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;</p>



<p><a href="https://h.stampede.ai/meetings/stampede/demo"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out more about how Stampede can help you succeed with your customer service for families.</p>


How to Nail Customer Service for Families [Updated]


<p>When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;<strong>3 big questions when it comes to sending times and frequency</strong>. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign"><strong>1.</strong> <strong>When is the best time to send an email campaign?</strong></h4>



<p>No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank"><strong>Research shows</strong></a>&nbsp;that the best sending time for the&nbsp;<strong>hospitality industry is between 8 and 10am</strong>, whereas&nbsp;<strong>marketing emails get the highest results at 4pm</strong>. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.</p>



<p>A good starting point is to look into your social media&nbsp;<strong>stats</strong>&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.</p>



<p><strong><a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a></strong>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;</p>



<p>The&nbsp;<strong>actual email content matters&nbsp;</strong>as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.</p>



<h4 class="wp-block-heading"><strong>2.</strong> <strong>Which day is the best to send emails?</strong></h4>



<p><strong><a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a></strong>&nbsp;are in general the best performing days of the week for emails.&nbsp;</p>



<p>However,&nbsp;<strong>always consider your content and its relevance</strong>. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;</p>



<p>And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.</p>



<p>There’s only one golden rule for days:&nbsp;<strong>avoid public holidays</strong>&nbsp;if you can.</p>



<h4 class="wp-block-heading"><strong>3.</strong> <strong>How many times a month is considered the optimum for emailing customers?</strong></h4>



<p>The important bit here is to&nbsp;<strong>be consistent</strong>&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;<strong>only send out emails that provide value</strong>&nbsp;to your customers and not just because it&#8217;s time to send one.</p>



<p>Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.</p>



<p>Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.</p>



<p>Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>Get in touch</strong></a>&nbsp;with our team.</p>


3 Big Hospitality Email Marketing Questions Answered


<p>According to the BBC, the UK’s night-time economy has taken a serious hit over the past five years. <a href="https://www.bbc.co.uk/news/articles/cvg47vn8znlo">Nearly 1,000 night-time venues (bars, clubs, and restaurants) have shut down across Bedfordshire, Hertfordshire, Cambridgeshire, Essex, Suffolk and Norfolk between March 2020 and June this year. </a>That’s a sharp decline from 7,033 to just 6,042 operators in the space of a few years.</p>



<p>And it’s not just nightclubs and bars. <a href="https://news.sky.com/story/more-than-200-pub-closures-in-six-months-in-heartbreaking-trend-figures-show-13414000#:~:text=Analysis%20of%20government%20figures%20revealed,31%20pubs%20during%20the%20period">New figures released this year reveal that eight pubs a week ceased trading across the UK in the first half of the year, as the industry struggles with rising tax and labour costs</a>. The total number of pubs in England and Wales, including those vacant or available to let, has now fallen to just 38,780.</p>



<p><strong>But Why Are So Many Venues Closing?</strong></p>



<p>There is a combination of factors at play:</p>



<ul class="wp-block-list">
<li>Rising operational costs and inflation</li>



<li>Lower disposable income among consumers</li>



<li>Higher taxes and labour costs</li>



<li>Changing social habits, with fewer young people going out clubbing and people drinking less</li>



<li>The longtail impact of COVID-19 is still hanging over the industry.</li>
</ul>



<p>With so many businesses struggling to reach their full potential, attention is turning to the proactive steps that operators can take to strengthen their businesses and move forward towards growth. So, what’s the answer? Well, at <a href="https://stampede.ai/">Stampede</a>, we believe that technology-led customer engagement and more innovative marketing can genuinely help.</p>



<p></p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong><em>“Trading without an effective, modern sales and marketing strategy is like sailing a ship without a rudder,” says Patrick Clover, Founder, Stampede</em></strong></p>
</blockquote>



<p><strong>Insights from the Industry</strong></p>



<p>Our Founder, Patrick Clover, believes, “Trading without an effective, modern sales and marketing strategy is like sailing a ship without a rudder… If you’re going to go through all that hard work of setting up any kind of hospitality business &#8211; pub, restaurant or hotel &#8211; it really is worth assessing whether your sales and marketing strategy truly matches the proposition that you offer your guests!</p>



<p>“Businesses that prioritise a robust customer acquisition and retention strategy, powered by effective guest engagement technology, consistently achieve greater success and revenue growth. Sadly, though, there are still a lot of hospitality businesses that actually have little to no modern, or digital, sales and marketing strategy. These are often the same kinds of companies that we notice are struggling.</p>



<p>“Instead, with the right kind of approach and conditions, these trying situations can be turned around. It is possible to improve and re-engineer marketing and sales to take a more strategic approach. Today this includes using a modern guest engagement system that unifies customer data into one platform for better use to support marketing; and to generate loyal customers, which ideally leads to repeat business and customer referrals.</p>



<p>“Alongside this, as businesses consider their sales and marketing strategy, they also need to consider whether their entire customer journey is branded when communicating with customers. Creating a memorable, branded, customer journey that includes all the major digital points like guest Wi-Fi, social media, and targeted email as a minimum, supports growth. Putting these steps in place sets businesses up to deliver targeted, personalised marketing more effectively, the results of which can lead directly to more revenue and positive reviews online – all made possible by guest data and a strategic approach.&nbsp;</p>



<p><strong>Conclusion</strong></p>



<p>The hospitality sector is undoubtedly facing one of the toughest periods in its history, but there is real opportunity ahead. Businesses that embrace digital tools, personalised engagement and innovative marketing will be the ones that weather the storm and thrive. In a market where every customer counts, a tech-enabled strategy isn’t optional – it’s a powerful advantage.</p>



<p><strong><em>If you’re a bar, restaurant, pub or nightlife operator struggling with footfall or looking for ways to build loyalty and boost revenue, now is the time to act. Get in touch with us at </em></strong><strong><em>hello@stampede.ai</em></strong><strong><em> to explore how our guest engagement platform can support your growth.</em></strong></p>


How to Beat the Odds in a Challenging Economy

<p>Mother’s Day is one of those occasions that should be boldly marked on all calendars. As a business, you don’t only want to play your role in honouring moms around the world but you also want to use the event to your advantage from a marketing perspective. So, get ready for Mother&#8217;s Day with our creative promotion ideas for your venue.</p>







<p>Did you know that an average of <a href="https://www.restaurantbusinessonline.com/marketing/87m-adults-visit-restaurant-mothers-day-survey-says"><span style="text-decoration: underline;">87 million adults take their mothers out</span></a> to a restaurant for Mother’s Day each year? This makes the day worthy of some strategic marketing efforts that will help you to surpass your month’s target. </p>



<p>In case you are <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">short on creative promotion ideas</a></span> for the upcoming Mother&#8217;s Day, don’t worry, you’re in the right place! Whether you’re rustling up some Mother’s Day campaigns for the first time or you are looking for new and trendy ideas, our fun and innovative tips below will help you get off to a successful start.</p>



<p><strong>8 Brilliant Ways to Engage Your Audiences This Mother’s Day</strong>:</p>



<h4 class="wp-block-heading"><strong>1. Start by Advertising Your Mother’s Day Promotion as A Rare Event</strong></h4>



<p>Even though the occasion comes around once every year, it doesn’t mean that you cannot market this Mother’s Day as “THE” Mother’s Day of all mother’s days. By marketing your Mother’s Day event as a <em>“once-off never to happen again occasion</em>”, you’ll create a sense of urgency. This should intrigue your repeat customers as well as potential new ones.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. Let Your Audiences Know That Moms Will Get Special Treatment</strong></h4>



<p>Your audiences want their moms to get extra special treatment on this very special day. So, plan a treat and let it be known to the world! Whether you hand out chocolates, flowers, or a free glass of wine, make sure your patrons know what’s going to be in store for them.&nbsp;</p>



<h4 class="wp-block-heading"><strong>3. Create A Unique Dining Experience</strong></h4>



<p>Your regular patrons may look for a new venue to celebrate Mother’s Day unless you give them a reason to stick around. We suggest you spice things up a little. Instead of serving your regular lunch, why not host a high-tea, a Champaign breakfast, or a cocktail evening?</p>



<p>By creating a unique dining experience, you get to hold on to your regular customers and at the same time, you can encourage new ones to enter your doors.</p>



<p>Also, if you plan your event right, you will create a lasting impression and new guests may just visit you again to try out your regular menu.&nbsp; &nbsp;</p>



<h4 class="wp-block-heading"><strong>4. Connect with Local Mom’s Groups</strong></h4>



<p>This is targeted marketing at its finest. For Mother’s Day, you want to host moms and their families galore. So, where better to find moms than at your local mom’s groups! Yup, you can plan your unique event and then send promotional flyers and emails to nearby churches, day-cares, and other organisations that are woman-focused.&nbsp;</p>



<p>You can also ask these groups to participate in surveys. A detailed survey will give you the info you need to plan an event that caters to “what moms want”.&nbsp;</p>



<h4 class="wp-block-heading"><strong>5. Host a Mother’s Eve Event</strong></h4>



<p>By hosting a Mother’s Eve event, you can capitalise on this special occasion on more than one day. Why not hold a cocktail evening the night before where the ladies can have a fun and carefree night out before celebrating with their families? You can offer free drinks to all moms with the promise of a family brunch the next day. It’s genius!&nbsp;</p>



<h4 class="wp-block-heading"><strong>6. Cater to the Kids</strong></h4>



<p>The fastest way to mom’s heart is to treat her kids lovingly. That’s why we think a Mother’s Day promotion that includes entertaining the kids at a restaurant is a brilliant idea. Mom can sip her wine in peace while you bring in the kiddie’s entertainment and childminders. Get the kids to make Mother’s Day cards while they wait for their meals to arrive and you’ll get extra brownie points!</p>



<p>Use social media platforms such as Facebook to create an event page where you list the family entertainment that will be available. You can then use the paid marketing option to promote this event far and wide. </p>



<p><strong>Further reading: </strong><a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/"><span style="text-decoration: underline;">https://stampede.ai/blog/how-to-nail-customer-service-for-families/</span></a></p>



<h4 class="wp-block-heading"><strong>7. Run A Contest with Moms in Mind</strong></h4>



<p>A contest will allow you to capitalise from this occasion on the days leading up to the big event. For example, during the month of March, all moms who visit your venue can be entered into a draw. You can announce the winners on Mother’s Day. And to take one step further, all prizes can be used to draw customers back to your establishment (such as meal vouchers, for instance). </p>



<h4 class="wp-block-heading"><strong>8. Highlight Your Inclusivity</strong></h4>



<p>Do not alienate a subsection of mothers and families by only catering to one version of what “mom” can mean. Moms can come in all forms and the role can be filled by plenty of people from grandmothers and aunties to teachers and nannies. Families can have more than one mom too, so make sure your perspective of Mother’s Day fits this diversity.&nbsp;</p>



<h4 class="wp-block-heading"><strong>How to Promote Your Mother’s Day Event and Promotions</strong></h4>



<ol class="wp-block-list"><li><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">Use social media</span></a> to create a big hype and talk about how moms are going to miss out if they’re not there to be wined, dined, and treated.  </li><li>Use your <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">database to send out emails and SMS’s</span></a> to notify your customers of what they can expect. If you haven’t started compiling a database yet…now’s the time (<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-03"><span style="text-decoration: underline;">contact us</span></a> for more info).</li><li>Hand out flyers to targeted audiences such as your local churches, schools, and mom’s groups. </li></ol>



<p><strong>Further reading:</strong> <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/"><span style="text-decoration: underline;">https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/</span></a></p>



<p>Successful busy events such as Mother’s Day can be the difference between building a loyal customer base and a bad reputation – but, with a bit of forethought and a touch of creativity, you’ll be building lasting loyalty. For more information on how you can attract customers and retain them, please contact Stampede for an innovative take on marketing technology. </p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Getting Ready for Mother’s Day – Creative Promotion Ideas

TechRound Interview with Patrick Clover


<p>This month we&#8217;ve been putting the spotlight on branding within Stampede.</p>



<p>Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.</p>



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



<p>Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.</p>



<p>Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.</p>



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



<p>Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.</p>



<p>You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.</p>



<p>Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.</p>



<p>Once you&#8217;ve got these set you can check the previews to see how your various channels will look.</p>



<p>Ideally they should be very similar to your menus, website and any other existing brand elements you have.</p>



<p>If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.</p>



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



<p><strong>Booking confirmation pages</strong> &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.</p>



<p><strong>Review capture design</strong> &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.</p>



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



<p>If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a></p>



<p>Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you</p>


New Features & Updates – September 2023

Stampede Wins Best Tech Product Award at the Boutique Hotelier Awards 2025

Smarter Stays: How AI Is Redefining Boutique Hotels

Ai in hospitality transforming your venue's future

AI in Hospitality: Transforming Your Venue’s Future

From Friction to Flow: The Seamless Tech Powering Hospitality’s Busiest Season

AI: It’s Not What You Think

Stampede & Square Launch PayOS to Boost Hospitality Personalisation

Scaling a Restaurant? Start With Data, Not Instinct

Fuelling Growth with Smarter Hospitality Cash Flow

How Workflows Make Your Marketing Smarter (and Easier)

ONS Reveals Hotel & Restaurant Decline Vs 2018


<p>When business picked up after lockdown, the popular western US brand&nbsp;<a href="http://ribandchophouse/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Rib &amp; Chop House</mark></strong></a>&nbsp;decided to elevate their loyalty program to a paid scheme to reward their most dedicated customers.&nbsp;</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Since implementing their&nbsp;<a href="https://www.fsrmagazine.com/expert-takes/rib-chop-houses-loyalty-membership-turns-guests-brand-evangelists" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">exclusive pay-to-join, limited membership ‘Royalty Program’</mark></strong></a>&nbsp;they have reported great results and have now shared their success story.</p>



<h5 class="wp-block-heading" id="h-customer-loyalty-vs-royalty"><strong>Customer Loyalty Vs Royalty</strong></h5>



<p>A royalty program allows you to reward your most loyal customers with&nbsp;<strong>unparalleled benefits</strong>&nbsp;on every visit. This way you can turn your top-tier customers into brand fanatics.</p>



<p>But what makes Rib &amp; Chop House&#8217;s program so successful? We had a closer look.</p>



<h5 class="wp-block-heading"><strong>Finding Your Royal Customers</strong></h5>



<p>First things first, how do you spot your royal customers? It’s simple,&nbsp;<strong>check the analytics from your tech tools</strong>&nbsp;to get customers’ insights.</p>



<p>Here are the&nbsp;<strong>3 metrics</strong>&nbsp;Rib &amp; Chop House took into account:</p>



<ul class="wp-block-list"><li><strong>Top-tier users of their existing loyalty program</strong></li><li><strong>Big spenders</strong>&nbsp;&#8211;&nbsp;on average their royal customers had a 14% higher spend than non-royalty</li><li><strong>High visit frequency</strong>&nbsp;&#8211;&nbsp;up to 5 times per month compared to 1-3 for loyal customers</li></ul>



<p>In addition, Rib &amp; Chop House noticed another common characteristic: Royal customers really want to&nbsp;<strong>experience the venue</strong>. Their prime motivation is not collecting points to get a freebie or discount.</p>



<h5 class="wp-block-heading"><strong>6 Royalty Club Best Practice Tips</strong></h5>



<p>Rib &amp; Chop House also shared some&nbsp;details of how their paid loyalty scheme benefits their customers:</p>



<ol class="wp-block-list"><li><strong>$600 in gift cards annually</strong>&nbsp;&#8211;&nbsp;equals the cost of the royalty program membership</li><li><strong>Limited the number of members</strong>&nbsp;&#8211;&nbsp;to make it really exclusive</li><li><strong>Offer priority seating</strong>&nbsp;&#8211;&nbsp;a secured table with no pre-booking required</li><li><strong>Allow for anytime cancellation</strong></li><li><strong>Host member-only events</strong>&nbsp;</li><li><strong>Additional amenities</strong>&nbsp;&#8211;&nbsp;10% off every bill, free birthday entrée, a complementary set of branded steak knives</li></ol>



<p>Stay tuned to find out more about how to identify your royal customers.</p>


The Paid Loyalty Scheme That Works A Treat


<p>Check out our latest updates<br><br>✉️ Email speeds improved by 100% for large bulk campaigns<br>🎯 New integration with Loke<br>🚀 Wifi settings redesigned from the ground up</p>



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September 2024

Introducing More Tools To Thrive – Stampede 2023 Product Update

Strengthen Your Brand With Customised Booking Emails

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

New Feature – Stampede Table Booking System


<p>The countdown to one of the biggest days for hospitality is on. <strong>Mother’s Day</strong> is coming up end of the month! Time to promote your Mother&#8217;s Day marketing offers.</p>



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<p>Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.</p>



<p>Also, consider <strong>collaboration opportunities</strong> with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal.&nbsp;</p>



<h4 class="wp-block-heading" id="h-how-to-promote-your-mother-s-day-offers"><strong>How to promote your Mother&#8217;s Day offers</strong></h4>



<p>Use the <strong>full breadth of your marketing channels</strong> to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.</p>



<p><strong>Email and SMS marketing is your best bet</strong> to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a <strong>last-minute sales booster</strong> campaign the week before to fill in any empty spaces.</p>



<p><strong>Social media contests</strong> are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience.&nbsp;</p>



<p>In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.</p>



<p><strong>Pro tip</strong> &#8211; tools like <strong><a href="https://www.canva.com/search/templates?q=mothers%20day" target="_blank" rel="noreferrer noopener">Canva</a></strong> come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.</p>



<h4 class="wp-block-heading"><strong>10 In-venue ideas</strong></h4>



<p>Create a memorable experience and get inspired by some of our in-venue ideas.</p>



<ul class="wp-block-list"><li>Offer classes &#8211; cooking/baking, cocktails, flower arrangement, pottery</li><li>Run a mother and child event (including adult children!)</li><li>Treat grandmas with a free drink or dessert</li><li>Get kids involved with some <strong><a rel="noreferrer noopener" href="https://www.personalcreations.com/blog/mothers-day-kids-craft-ideas" target="_blank">crafty activities</a></strong></li><li>Host a charity event &#8211; raffle with prizes to win</li><li>Hire a photographer or photo booth</li><li>Put some live music on</li><li>Create a dedicated mum’s food/drinks special&nbsp;</li><li>Offer a <strong><a rel="noreferrer noopener" href="https://www.visitlondon.com/things-to-do/food-and-drink/restaurant/best-unusual-afternoon-teas-in-london" target="_blank">themed afternoon tea</a></strong></li><li>Come up with a full on family Sunday lunch offer &#8211; including kids treats</li></ul>



<h4 class="wp-block-heading"><strong>10 E-commerce ideas</strong></h4>



<p>E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on <a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener"><strong>how to set up a successful e-commerce page</strong></a>.</p>



<p>Here are some extra revenue ideas to tap into.</p>



<ul class="wp-block-list"><li>Full at-home experience &#8211; meal-box for brunch/afternoon tea with drinks and decoration</li><li>Breakfast-in-bed box</li><li>Family cook-at-home kits</li><li><strong><a rel="noreferrer noopener" href="https://my.morrisons.com/mothers-day/mothers-day-baking/" target="_blank">Baking kits</a></strong> for kids</li><li>Dessert-only box with flowers</li><li>Luxurious picnic hamper</li><li>“Treat your mum” gift hamper</li><li>Personalised gift cards with extra add-ons</li><li>“Me time” voucher for a mum’s night out</li><li>Double loyalty points for online orders</li></ul>



<p>Mother&#8217;s Day marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener"><strong>Get in touch</strong></a> with one of our team who are happy to help.</p>


20 Mother’s Day Marketing Ideas to Ramp Up Revenue

Introducing Reviews+: AI-Powered Review Management

Stampede Spotlights Guest Engagement Technology at Hospitality Tech Expo (ExCel London, 30 Sept – 1 Oct 2025)

July Update – Smarter Reviews, Square Integration and more…

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline


<p>WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. </p>



<h3 class="wp-block-heading"><strong>The big question is – how does WiFi advertising work?</strong></h3>



<p><amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. <br><br> For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network.<br><br> Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. <br><br> To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence.<br><br> The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/"><span style="text-decoration: underline;">loyalty reward program</span></a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. <br><br> One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – <br> <em>A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418"><span style="text-decoration: underline;">Cisco</span></a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</em></amp-fit-text></p>



<h3 class="wp-block-heading"><strong> How Can My Business Benefit from WiFi Marketing?</strong></h3>



<p>We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. </p>



<p> For the customer it is:</p>



<ul class="wp-block-list"><li> <strong>Super convenient</strong>. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li><strong>Able to improve the overall shopping experience.</strong> According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html"><span style="text-decoration: underline;">Devicescape</span></a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



<p> For the retailer it:</p>



<ul class="wp-block-list"><li> <strong>Increases sales. </strong>The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> <strong>Helps to get a better understanding of customers.</strong> WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li><strong>Builds an audience.</strong> By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/"><span style="text-decoration: underline;">collecting email address</span></a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li><strong>Is perfect for promotions. </strong>There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">email campaigns</span></a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> <strong>Who Offers WiFi Marketing?</strong></h2>



<p> With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. </p>



<p> If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede.  Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.</p>



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<p> From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. </p>



<p> <strong>References:</strong></p>



<p> <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418"><span style="text-decoration: underline;">Cisco Consumer Study.</span></a></p>



<p> <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html"><span style="text-decoration: underline;">Survey By Devicescape. </span></a></p>


How Does WiFi Marketing Work?


<p>In part one of this article, we’ve broken down the&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/" target="_blank">main differences of 4 common loyalty programs</a></strong>&nbsp;used in the hospitality industry. When done right, a loyalty program can contribute a good revenue proportion to your bottom line. However, there’re a few things to consider before launching your loyalty program to make it a success.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-5-things-to-pay-attention-to-when-creating-your-loyalty-program"><strong>5 things to pay attention to when creating your loyalty program</strong></h4>



<h4 class="wp-block-heading"><strong>1. Go digital</strong></h4>



<p>We are on our phones a lot of the time.&nbsp;<strong><a rel="noreferrer noopener" href="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=6711d36c2410" target="_blank">75% of customers would engage more with a loyalty program if they can access it from their phones</a></strong>, so reach them where they are.</p>



<p>Going digital not only comes with benefits for customers but also provides businesses with valuable data they can use to better communicate with their customers for an even higher retention rate.</p>



<h4 class="wp-block-heading"><strong>2. Set up rewards</strong></h4>



<p>How do you best determine the number of stamps or points required for a customer to claim their reward? After all, customers will only stay engaged if they see the rewards as achievable within a reasonable time frame.</p>



<p>Have a look at your&nbsp;<strong>average customer visit frequency</strong>&nbsp;as well as the&nbsp;<strong>average amount they spend</strong>. This will give you an idea of what rewards are right for your business.</p>



<h4 class="wp-block-heading"><strong>3. Types of rewards</strong></h4>



<p>The most important part of a successful loyalty program is&nbsp;<strong>creating incentives with enough perceived value</strong>&nbsp;to bring customers back, whilst also keeping it financially viable for your business.</p>



<p>Here are some questions to keep in mind:</p>



<ul class="wp-block-list"><li>Which rewards would be valued most by your customers?&nbsp;</li><li>Would they prefer a free meal/drink or a cash discount?</li><li>Are your rewards relevant to your business?</li><li>Have you asked your customers? Gather some feedback beforehand through a survey or poll</li></ul>



<h4 class="wp-block-heading"><strong>4. Customise it to your brand</strong></h4>



<p>Make your loyalty program&nbsp;<strong>unique to your business</strong>&nbsp;and recognisable for your customers by incorporating your brand colours, logo, etc.</p>



<p>Also, be creative with the naming (Dunkin’ Donuts ‘<strong><a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank">DD Perks</a></strong>’, Brewdog’s ‘<strong><a rel="noreferrer noopener" href="https://www.brewdog.com/blog/the-brewdog-app-loyalty-scheme-and-equity-for-punks" target="_blank">Equity Punks</a></strong>’) to create a community feeling. Being part of something special will increase customer engagement and create a fear of missing out amongst those who haven’t joined yet.&nbsp;</p>



<h4 class="wp-block-heading"><strong>5. Encourage sign-ups</strong></h4>



<p>Placing your stamp cards next to your till and hoping that customers will take them, probably won’t do the trick. You need to&nbsp;<strong>actively encourage</strong>&nbsp;sign-ups.</p>



<p>Ideas to boost sign-ups:</p>



<ul class="wp-block-list"><li>Reach out to your customers via email &amp; SMS</li><li>Promote special sign-up offers and deals</li><li>Promote it on your social media on a regular basis and use pinned posts</li><li>Create a pop-up or banner on your website</li><li>Turn your loyal customers into advocates &#8211; “<em>Refer a friend and get 10% off</em>” or “<em>Get extra points/stamps if you refer a friend</em>”</li></ul>



<p><strong><a rel="noreferrer noopener" href="https://atisfood.com/" target="_blank">atis</a></strong>&nbsp;restaurants did a great job with their loyalty card intro email which they sent to their whole database. They included a QR code so that customers can directly download their digital stamp cards from the email.</p>



<p><strong>What’s next?</strong>&nbsp;&#8211; the work is not done once they’ve signed up for your loyalty program.&nbsp;</p>



<p>You have to&nbsp;<strong>build and nurture your customer relationship</strong>&nbsp;through regular communication to make your loyalty program a success. Send out reminders via email &amp; SMS to keep customers filling up their stamps and collecting points (“One more stamp to go …”).&nbsp;</p>



<p>You can also further increase interaction with special treats on birthdays or give them early access to the new menu, event bookings, etc.</p>



<p>Not sure which loyalty program is right for your business? Have a read of <a href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/"><strong>Part I of this article</strong></a>, where we&#8217;ve compared 4 common loyalty programs for you.</p>



<p>Want to take your paper stamp cards to the next level? Check out our&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital stamp card</a></strong>&nbsp;systems or<strong>&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a></strong>&nbsp;with our team to find out more.&nbsp;</p>


Making a Success of Loyalty Programs [Part II]


<p>According to Hubspot,&nbsp;<strong><a rel="noreferrer noopener" href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank">loyal customers spend 67% more than new customers</a></strong>. Loyalty programs, therefore, can contribute a good amount of&nbsp;<strong>additional revenue to your bottom line</strong>. But there are a wide array of different loyalty programs on the market. So how do you find the one that works best for your business and your customers?</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-4-loyalty-programs-explained"><strong>4 Loyalty Programs Explained</strong></h4>



<p>To help you find the right one, we’ve broken down the main differences of 4 common loyalty programs that are used in the hospitality industry.</p>



<h4 class="wp-block-heading"><strong>1. Point-Based Loyalty Program</strong></h4>



<p>The point-based loyalty program is the most widely used one. It is often described as being “<strong>easy to earn and easy to redeem</strong>”. It’s pretty straightforward and aims to encourage frequent and short-term purchases. Points are earned per £ spent and translate into rewards or freebies.</p>



<p>Two successful industry examples using point-based loyalty can be found in&nbsp;<a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank"><strong>Dunkin’ Donuts</strong></a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.pizzahut.co.uk/hut-rewards/" target="_blank"><strong>Pizza Hut</strong></a>.</p>



<h4 class="wp-block-heading"><strong>2. Tier-Based Loyalty Program</strong></h4>



<p>Tier-based loyalty programs give their&nbsp;<strong>members ranks</strong>&nbsp;(e.g. silver, gold, elite) based on their spend and are often used by higher-priced businesses, such as airlines or hotel chains.</p>



<p>Usually, small rewards are given as base offerings which increase in value for higher tiers. What makes this type of loyalty program so attractive is the fact that&nbsp;<strong>customers are committed to spend more in order to move up the tiers</strong>&nbsp;to unlock even more benefits. However, tier-based programs are more long-term oriented and customers don’t usually get an immediate benefit.</p>



<p>Hotel chains such as&nbsp;<strong><a rel="noreferrer noopener" href="https://www.marriott.com/loyalty.mi" target="_blank">Marriott</a></strong>&nbsp;or the US restaurant chain&nbsp;<a rel="noreferrer noopener" href="https://www.chick-fil-a.com/one" target="_blank"><strong>Chick-fil-A</strong></a> are examples for tier-based systems.</p>



<h4 class="wp-block-heading"><meta charset="utf-8"><strong>3. Paid Loyalty Program</strong></h4>



<p>Paid programs or VIP membership programs aim to create an <strong>element of exclusivity</strong> for their members. Members usually pay a monthly or annual fee to be able to access all kinds of free perks.</p>



<p>This program is probably best known from the retail industry, e.g. Amazon Prime. Arguably Brewdog’s ‘<a href="https://support.brewdog.com/support/solutions/articles/11000036773-what-benefits-do-i-get-as-an-equity-punk-">Equity for Punks</a>’ program comes under this umbrella too. It offers shares in the company as well as discounts in bars and online. Plus some other perks such as an invite to the “Annual General Mayhem (AGM)” &#8211; the reality of this was essentially a one-day beer and music festival.</p>



<h4 class="wp-block-heading"><strong>4. Stamp or Punch Loyalty Card</strong></h4>



<p>Our last loyalty program, the stamp card is probably one of the&nbsp;<strong>most simple, yet highly effective</strong>&nbsp;ones. Customers earn a stamp for every purchase which they can exchange for rewards once they have a certain number of stamps.</p>



<p>In general, stamp cards are great for&nbsp;<strong>any type and size of business</strong>. It’s a simple method of encouraging customers to come back by promising something for free in return for their loyalty, at&nbsp;<strong>a small cost to the business.</strong>&nbsp;Also, compared to other programs, stamp cards have a visual appeal. Customers can see how many stamps they have left.</p>



<p>Stamp cards are often a typical loyalty program for coffee shops, but big chains, such as&nbsp;<strong><a rel="noreferrer noopener" href="https://www.mcdonalds.com/gb/en-gb/deals/mccafe-loyalty-card.html" target="_blank">McCafé</a></strong>&nbsp;also use it.</p>



<p>To get the most out of this type of loyalty program, businesses should opt for a&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital version</a></strong>. A digital stamp card is not only more convenient for customers (no more missed stamps or losing cards), but also allows venues to collect valuable customer data. This data can be used for personalised marketing outreach.&nbsp;</p>



<p>Watch out for <strong><a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii/">Part II of this blog article</a></strong>, all about how you can turn your loyalty program into a success, including some inspiring customer examples.</p>


Making Sense of Loyalty Programs [Part I]


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<h3 class="wp-block-heading">Over 250,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£18,000 ROI per Marketing Email</h3>



<p>A time-saving and intelligent marketing tool.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">95% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2.png" alt="case study SMS return icon" class="wp-image-21411 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£125,000 SMS Marketing ROI</h3>



<p>Bringing more customers back more often.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Recently ranked&nbsp;<strong>46th in the Sunday Times 100 Fastest Private Growing Companie</strong>s, Lane7 are dominating their area of the hospitality industry. They currently operate 16 entertainment bars and venues across the UK with a continuous to open in the near future.&nbsp;</p>



<p>From bowling to table tennis, arcade games, beer pong, darts and classic American pool tables their bars make for seriously memorable nights out. There are also plans to expand on the existing concept with new activities such as mini-golf.</p>



<p>During the first lockdown, the team at Lane7 used the downtime to upgrade their systems and processes to help accelerate their future growth.</p>
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<h2 class="wp-block-heading">Growing With Stampede</h2>



<p>Lane7 venues utilise Stampede’s <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> and captive portal to grow their contact database. By delivering a <strong>94.8% opt-in rate</strong>, their database has grown by several thousand swiftly and safely even with limitations on opening during 2020.</p>



<p>Before using Stampede their online booking system was the main source of collecting customer contact details. Most bookings at Lane7 are for multiple guests, but they were only able to take the bookers’ contacts details.</p>



<p>Now they can gather the details and contact nearly all customers thanks to Stampede’s guest WiFi solution.&nbsp;</p>



<p>With a larger contact database, Lane7 can gather more customer feedback, as well as launch bigger marketing campaigns to generate repeat bookings via email and SMS. Their first SMS campaign sent through Stampede saw a <strong>17% return-to-venue rate.</strong></p>



<p>Additional feedback contributes to their growth by enhancing their online reputation and organic conversions as a result. As word-of-mouth spreads digitally, they generate additional demand and bookings. More feedback helps them spot areas to improve quickly.</p>



<p>A final bonus of having a larger contact database is ensuring they get the maximum value from their reviews system, Feed-It-Back.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p></blockquote></figure>



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<p>&#8220;The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!&#8221;</p>
<cite><strong><strong>Emma Luke-Ward</strong>&nbsp;–</strong> Digital Marketing Manager, Lane7 Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-why-stampede">Why Stampede</h2>



<p>“On top of the extra data capture, the ease of use also drew us to Stampede,” says Emma, Head of Sales and Marketing. “The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!”</p>



<p>“I present reports monthly and it only takes a couple of minutes to get what I need in Stampede.”</p>



<p>“We’re also looking forward to the future prospects of working with Stampede. It’s a product that will continue to improve with new features and we are really excited to have technology like that in place at Lane7”</p>



<p>Implementing a high-performance set of technologies has enabled Lane7 to grow quickly, with data-driven insight and marketing &#8211; regardless of the complications 2020 brought to hospitality.&nbsp;</p>



<p>They can reliably look at expanding their number of venues, knowing the technology in place will ensure success at every new site.</p>



<p>We’re looking forward to being part of Lane7’s journey and wish them all the best with their new openings.</p>
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<p>Since the introduction of the GDPR in May 2018, with its potential for <a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-law-enforcement-processing/penalties/"><span style="text-decoration: underline;">big fines</span></a>, it’s no surprise that hoteliers are wary of collecting and using customer data. Yet customer data is immensely powerful. It provides insights which allow your business to excel. Knowledge really is power. It <strong>is</strong> possible to <span style="text-decoration: underline;">legally and safely collect</span> and use data in your hotel. You just need to know-how.</p>



<h4 class="wp-block-heading"><strong>Why do hotels want to collect guest data</strong></h4>



<p>The availability of guest data to hotel managers is invaluable. Collected, analysed and used in the right ways, hoteliers <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">benefit from data</span></a> to:</p>



<ul class="wp-block-list"><li>Create a better and more customised service and experience for guests.</li><li>Identify their strengths and weaknesses and discover what their customers love and hate.</li><li>Manage seasonal supply and demand and improve occupancy rates.</li><li>Gain a competitive edge over competition.</li><li>Retarget sales.</li><li>Understand the needs of their customers such as check-in requirements or facilities required.</li><li>Generate personalised offers and time and location-based marketing.</li><li>Segmentation for marketing allowing differentiation.</li><li>Create agility with cross-sales and last-minute promotions.</li></ul>



<p>In short, the right data is the key to successful marketing and in turn the secret to successful growth. You <strong>need</strong> to know and understand your guests. It’s customer data which makes that possible.</p>



<h4 class="wp-block-heading"><strong>The useful customer data</strong></h4>



<p>Not all data is created equally. Some will be more important to you than others. Some of the most useful and valuable information to hotels, regarding their customers, includes:&nbsp;</p>



<ul class="wp-block-list"><li><strong>Contact details: </strong>e.g. email address or mobile number, so that you can send a promotional message during their stay or keep them updated with your newsletter.</li><li><strong>Demographics:</strong> e.g. if they are parents, or their age so that you can provide them with the relevant information about their stay.</li><li><strong>Reason for stay:</strong> e.g. business or pleasure, so that you customise their experience such as leaving them an anniversary gift to make them feel valued.</li><li><strong>Social media connections:</strong> e.g. where they leave a review, or whether they like your hotel’s Facebook page so that you can reach out to your customers where they hang out.</li><li><strong>Booking history:</strong> e.g. when do guests make a repeat visit and frequency? For example, if a guest routinely stays for a business trip every 2 months, then an offer is unlikely to change that, but personalised service will ensure they stay on a regular basis.</li><li><strong>Booking preferences:</strong> e.g. how they booked, so that you can improve marketing through the right channels.</li><li><strong>Guest preferences:</strong> e.g. more pillows or extra towels, so that you can ensure guest satisfaction.</li><li><strong>Services and facilities used:</strong> e.g. business centre or spa, so that you can provide relevant incentives and cross-sales.</li><li><strong>Loyalty program use:</strong> So that you can see where the money is spent and how they like to be rewarded.</li></ul>



<h4 class="wp-block-heading"><strong>How can hotels collect guest data</strong></h4>



<p>Hotels aren’t strangers to collecting data. With the right Customer Relationship Management (CRM) tools it is simply part of what you do. Indeed, within the EU, hotels are required to collect passport numbers to enable law enforcement agencies to run cross-checks.</p>



<p>But the sort of customer data we’re talking about here is slightly different. This is data that you would like, for your benefit. It’s data so that you can <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">understand your guests</span></a>. And with the collection of data comes risk. <a href="https://enterprise.verizon.com/resources/reports/dbir/"><span style="text-decoration: underline;">15%</span></a> of all data breaches which occurred in 2018 involved accommodation, making it the third most vulnerable industry.</p>



<p>For this reason, you should follow two basic rules:&nbsp;</p>



<ol class="wp-block-list"><li>Only collect data if you actually intend to use it.</li><li>Only collect data when you have appropriate security measures in place.</li></ol>



<p>This sounds simple, but without the right technological tools, it can quickly become a minefield. You need to know and remember everything from being transparent with your guests through to data subject access requests. It’s complicated.</p>



<h4 class="wp-block-heading"><strong>The simplest solution</strong></h4>



<p>By far the easiest way to navigate the collection and use of guest data is to choose hotel-specific tools and software which enables you to navigate data protection legalities, safety and ethics without you having to give it a second thought.</p>



<p>This way you benefit from customer data but do so legally and safely.</p>



<p>Therefore, when choosing a vendor, <strong>always</strong> ask about the inbuilt data protection elements.</p>



<p>Why not give our Guest WiFi solution a try? The data you collect is fully GDPR compliant and it&#8217;s up to your customers if they want to stay connected with you. </p>



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<hr class="wp-block-separator"/>



<p>With the collected data, you are able to personalise your guests&#8217; experience. I.e. send out timely and targeted offers and gain insights into their customers and more. It’s proving to be an incredible boon to hotels, giving them the competitive edge by making it easy and straightforward to collect and use personal data.</p>


How to Legally and Safely Collect and Use Customer Data in the Hotel Industry

<p>[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]<span style="font-weight: 400;">Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. </span></p>
<p><span style="font-weight: 400;">With a variety of easy and automated ways to <strong>build a customer database</strong>, you can connect with customers through <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/"><strong>email and SMS marketing</strong></a></span> after they depart and during their stay. No more masked data from OTAs, and <strong>more chances to <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a></span> your on-site services</strong>.</span></p>
<p><span style="font-weight: 400;">Take back control of <strong>your reputation</strong> at the same time with <strong>our built-in <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a></span></strong>. Get more reviews, more often and improve your ranking on <strong>Tripadvisor</strong> and <strong>Google</strong>.</span></p>
<p><span style="font-weight: 400;">Your guests will benefit from an<strong> enhanced customer experience</strong>, with a frictionless, password-free and totally secure <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/"><strong>guest WiFi system</strong></a></span>. It even remembers them when they come back to the venue.</span>[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/"><span style="text-decoration: underline;"><strong>contact</strong></span></a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]<span style="color: #ffffff;">Get started growing your business with a 14-day free trial.</span><br />
<span style="color: #ffffff;">Includes all features of our Starter plan</span>[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]</p>



<p>Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.</p>



<p>Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to <strong>create different loyalty segments</strong>.</p>



<p>This allows you to market to them on a much more personal level and turn all levels of loyal customers into true <strong>brand lovers</strong>.</p>



<h2 class="wp-block-heading"><strong>The Customer Loyalty Matrix</strong></h2>



<p>In general, there are <strong>4 main customer loyalty categories</strong> as shown in the matrix below. They differ based on their level of <strong>brand attachment</strong> and <strong>price consciousness</strong>.&nbsp;</p>



<p>Let’s take a closer look at each quadrant.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals"><strong>1. Habitual loyals</strong></h4>



<p>This type of customer loyalty falls under the <strong>&#8216;simplest option&#8217; </strong>category.</p>



<p>They are <strong>driven by habit</strong> which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.</p>



<p>A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.</p>



<p>However, as their loyalty is based on convenience they’re also at <strong>risk of switching </strong>should they come across a better option. Such as a new fancy coffee place opening up.</p>



<h4 class="wp-block-heading"><strong>2. Transactional or offer-based loyals</strong></h4>



<p>What’s the <strong>‘cheapest option’</strong> with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;</p>



<p>They want to <strong>save money</strong>, more so now than ever.</p>



<p>Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.</p>



<h4 class="wp-block-heading"><strong>3. Loyalty-program loyals</strong></h4>



<p>The third type of loyalty can be categorised as the <strong>‘satisfying option’</strong>.</p>



<p>Customers are <strong>engaged and actively interacting</strong> with your business based on your loyalty program and previous good experiences.</p>



<p>Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;</p>



<p>They are willing to <strong>spend more</strong> and chances are high that they tell their family and friends to join your loyalty program.</p>



<h4 class="wp-block-heading"><strong>4. Emotional loyals</strong></h4>



<p>No doubt, these are your <strong>most valuable</strong> loyal customers. For them, your venue is the <strong>only option</strong>.</p>



<p>They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <strong><a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand fanatics</mark></a></strong>.</p>



<p>With <strong>high attachment</strong> and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.</p>



<p>This is the category you want all your customers to be in.</p>



<h2 class="wp-block-heading"><strong>How to move customers around in the matrix</strong></h2>



<p>Based on the matrix, habitual and transactional loyalty can be categorised as <strong>passive loyalty</strong>. On the contrary, loyalty-program-based and emotional loyalty as <strong>active</strong>.&nbsp;</p>



<p>The question is how to get customers from a passive to an active level.&nbsp;</p>



<p>Here are some ideas to get you started:</p>



<h4 class="wp-block-heading"><strong>1. Personalisation&nbsp;</strong></h4>



<p>Customers come with their individual needs and expectations and especially habitual customers tend to also have certain <strong>behavioural patterns</strong>.</p>



<p>This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Use your CRM</mark></strong></a> to build unique <strong>360° customer profiles</strong>.</p>



<p>So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;</p>



<p>Let’s assume a customer always orders an espresso martini. Try this email instead: <em>“Celebrate your birthday with us. The espresso martini is on the house today.”</em></p>



<p>Adding an extra personal touch can go a long way and convince your passive loyals to <strong>switch from a money-driven to a value-driven mindset</strong>.</p>



<h4 class="wp-block-heading"><strong>2. Online &amp; offline experience</strong></h4>



<p>The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;</p>



<p>To raise <strong>brand awareness</strong> and value perception you need to provide a <strong>unified experience across</strong> all. I.e. make your brand recognisable.</p>



<p>This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.</p>



<h4 class="wp-block-heading"><strong>3. Gamification</strong></h4>



<p>Gamification can add another <strong>fun layer to your loyalty program</strong>.&nbsp;</p>



<p>It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;</p>



<p>Besides, if they have fun they will share it with others, win-win.</p>



<p>Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this article.</mark></strong></a></p>



<h4 class="wp-block-heading"><strong>4. Referral scheme</strong></h4>



<p>A referral scheme is especially useful to move already active loyals to the highest level.</p>



<p>Customers get rewarded for their ongoing loyalty. You can show that you really value them. </p>



<p>After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn <strong>enhances emotional attachment</strong>.</p>



<p>Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">simple referral scheme</mark></strong></a>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Need help segmenting the different types of customer loyalty from your data? <strong><a href="https://stampede.ai/get-started"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></a></strong> to learn more about <strong><a href="https://stampede.ai/how-it-works/marketing"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Marketing</mark></a></strong> and how you can use it for personalised campaigns.</p>


4 Types Of Customer Loyalty: How Loyal Are Yours?

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
<strong>Admiral House,<br />
</strong><strong>29-30 Maritime Street,<br />
EH6 6SE, Edinburgh</strong></p>
<p>Call us on:<br />
<a href="tel:01315107008"><strong>(+44) 0131 510 7008</strong></a></p>
<p>Or send us a message, we will reply asap.[/vc_column_text][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjIyNDglMjIlMjB0aXRsZSUzRCUyMkNvbnRhY3QlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]</p>


Company

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Druckus|title:Free%20Ruckus%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Druckus||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Ruckus Networks for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]</p>


Ruckus Networks

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using TP-Link Omada with your clients or venues guest WiFi?[/fildisi_callout][/vc_column][/vc_row]</p>


TP-Link

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online

Demo

Founders Series: Patrick Clover, Founder and CEO of Stampede


<p>We’re pleased to announce the release of&nbsp;<strong>customisable email booking templates&nbsp;</strong>as the latest addition to our table booking platform.</p>



<p>This is something we have struggled to find elsewhere, so we’re super proud to be pioneering this!</p>



<h4 class="wp-block-heading" id="h-customisable-branded-booking-templates">Customisable &amp; Branded Booking Templates</h4>



<p>Our latest update allows you to send beautifully branded and eye-catching emails to your customers.</p>



<p>Simply choose from our&nbsp;<strong>4&nbsp;different pre-made templates</strong>&nbsp;for confirmation, cancellation, reminder and booking changes.</p>



<p>Check out our example below for some more details on each email building block.</p>



<h6 class="has-text-align-center wp-block-heading">Email Header</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png" alt="" class="wp-image-22742" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-300x172.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-768x440.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1200x687.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-150x86.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading" id="h-intro-and-bookings-details">Intro and Bookings Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1018" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png" alt="" class="wp-image-22745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-300x298.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-768x763.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1200x1193.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Business Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="513" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png" alt="" class="wp-image-22744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-768x385.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1200x601.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-150x75.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Additional Information</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="858" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png" alt="" class="wp-image-22743" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-768x644.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1200x1006.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-150x126.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="mailto:support@stampede.ai" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Reach out</strong></mark></a>&nbsp;if you need any help setting up the new booking emails or if you want to learn more about&nbsp;<a href="https://stampede.ai/get-bookings?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--fASG98TmPNjRxQcL8KCFukWUD8M7F-ngLN1aR8CPT3PXdQyBffLpnb_FuxJqApqyYNoDa" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Stampede Bookings</strong></mark></a>.&nbsp;</p>



<p>Fact is, your <strong>customers’ digital experience is a critically important part of their in-venue experience.</strong> You’ve probably paid attention to the way your digital solutions (menu, order &amp; pay, …) look from a customer’s point of view. You made sure the user interface is in line with your branding and easy to navigate for your customer.&nbsp;<strong>But what about your Guest WiFi sign-up</strong>?&nbsp;Are you making these common Guest WiFi mistakes?</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Over the years we have come across a huge variety of good, bad and ugly Guest WiFi sign-ups in hospitality businesses. Well designed ones and also some not as attractive and user friendly as one would hope for.</p>



<p>Since we&#8217;ve been allowed back into restaurants and bars, we&#8217;ve gotten back into our old way of examining what&#8217;s out there and sharing it with the team.</p>



<p>Below are <strong>3 anonymised examples, based on real Guest WiFi sign-ups</strong> and what needs improved on them.&nbsp;</p>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 31%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups.png" alt="" class="wp-image-20052 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-592x1052.png 592w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-1-lacklustre-design"><strong>Case Number 1: Lacklustre design</strong></h4>



<p>Even though this sign-up has a logo, it’s not representing the brand very well. Always make sure to <strong>test your splash screen</strong> for both desktop and mobile to avoid parts of your logo or text being displayed awkwardly.&nbsp;</p>



<p>The overall look is <strong>quite plain and basic</strong>, which does <strong>reflect poorly on the brand</strong>. The bland button colour and its slightly off-centred alignment, as well as the missing background image contribute to a negative customer experience.</p>



<p>Also, watch for <strong>poorly chosen data fields</strong>. “age” in this case could be changed for “birthday” to provide data for birthday marketing campaigns.</p>



<p>This example also <strong>isn’t</strong> <strong>GDPR compliant</strong> as people can agree without having seen the terms first.</p>
</div></div>



<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 31%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/1.png" alt="" class="wp-image-20054 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/1.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-592x1052.png 592w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-2-gdpr-fail"><strong>Case Number 2: GDPR fail</strong></h4>



<p>In this example, we wanted to focus on one important must-have part of your WiFi sign-up. The <strong>GDPR rules require by law</strong> that you give users access to your Terms &amp; Conditions and offer them the opportunity to decline any data usage for e.g. marketing purposes.&nbsp;</p>



<p>Other than the legal issues here, the design is very <strong>text-heavy</strong>. Leave space for larger text by saying less. Keep it clean and try not to confuse people with technical details!</p>
</div></div>



<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/2.png" alt="" class="wp-image-20053 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/2.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-592x1052.png 592w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-3-create-a-password"><strong>Case Number 3: Create a password?</strong></h4>



<p>Overall this splash screen looks pretty bland and <strong>branding is clearly missing</strong>, which we mentioned earlier.&nbsp;</p>



<p>The thing that catches your attention here is the fact that this <strong>sign-up asks for a password</strong>. It&#8217;s an odd thing to ask for when joining a guest WiFi network and might also keep them from signing up at all.</p>



<p>In this example we can’t see any <strong>password setting rules</strong> (number of characters, 1 number, 1 special character, etc.) but we all know how awful those are for many people. Avoid the problem altogether by avoiding the need for passwords.</p>
</div></div>



<div style="height:41px" aria-hidden="true" class="wp-block-spacer"></div>



<p>So far, so good, but how can you avoid those Guest WiFi mistakes? How should the ideal WiFi sign-up look like?&nbsp;</p>



<div style="height:41px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="625" height="652" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2.png" alt="" class="wp-image-20051 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2.png 625w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-288x300.png 288w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-150x156.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-592x618.png 592w" sizes="auto, (max-width: 625px) 100vw, 625px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-1-branding-overall-user-experience"><strong>1. Branding &amp; overall user experience</strong></h4>



<p>The first impression of these two examples is completely different compared to our previous ones. The <strong>navigation for the customer is straightforward.</strong></p>



<p>The design looks appealing with <a href="https://www.oberlo.com/blog/branding-statistics"><strong>consistent</strong> <strong>branding</strong></a>. Text size and alignment are neat and the CTA buttons are highlighted.</p>
</div></div>



<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1066" height="1046" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39.png" alt="" class="wp-image-20055 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39.png 1066w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-300x294.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-1024x1005.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-768x754.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-150x147.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-592x581.png 592w" sizes="auto, (max-width: 1066px) 100vw, 1066px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-2-gdpr-rules"><strong>2. GDPR rules</strong></h4>



<p>In the examples above all <strong>GDPR rules are clearly stated</strong> before the login page appears and customers have a <strong>choice of accepting or declining.</strong></p>



<p>If they decline, you can still provide them with WiFi access.&nbsp;</p>
</div></div>



<div style="height:41px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Final <strong>words of advice</strong>: Judge your WiFi login experience as if it was another page on your website. Would you be happy for it to represent your brand?</p>



<p>Our captive portal solution allows you to design awesome looking splash screens in just a few simple steps. <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener"><strong>Reach out</strong></a> to one of our team to get you started.</p>


Avoid These 3 Common Guest WiFi Mistakes

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using Draytek for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]</p>


DrayTek

The Restaurant Food Delivery Wars




<h2><b>Service Level Agreement</b></h2>
<h3><strong>Overview</strong></h3>
<p><span style="font-weight: 400;">This service level agreement (‘SLA’) describes the levels of service that (‘The Client) will receive from Stampede AI Ltd. (‘The Vendor’). This SLA should be read alongside the terms of use (</span><a href="https://stampede.ai/company/saas-agreement/"><span style="font-weight: 400;">https://stampede.ai/company/saas-agreement/</span></a><span style="font-weight: 400;">) between The Client and The Vendor. Although the SLA covers key areas of The Client’s provided services and support, other contracts may include areas not covered by this SLA.&nbsp;</span></p>
<h3><strong>Purpose&nbsp;</strong></h3>
<p><span style="font-weight: 400;">The Client’s received service depends on Stampede Software as a Service ( ‘The System’) that is provided, maintained and supported by The Vendor. This SLA sets out what levels of availability and support The Client is guaranteed to receive The System. It also explains what penalties will be applied to Vendor should it fail to meet these levels. This SLA forms an important part of the contract between The Client and Vendor. It aims to enable the two parties to work together effectively.&nbsp;</span></p>
<h3><strong>Scope&nbsp;</strong></h3>
<h4><strong>Dates and reviews&nbsp;</strong></h4>
<p><span style="font-weight: 400;">This agreement begins on the Effective Date as described in the SaaS Agreement and will run for the&nbsp; Subscription Term. It may be reviewed at any point, by mutual agreement. It may also be reviewed if there are any changes to The Client’s needs or uses.&nbsp;</span></p>
<h4><strong>Services Covered&nbsp;</strong></h4>
<p><span style="font-weight: 400;">This SLA covers only those services provided by The Vendor to The Client for purposes of monitoring the use of WiFi by end users. This SLA contemplates only those above-named services and makes no guarantees or representations as to the provision or availability of any other service that may be provided by other suppliers.</span></p>
<h4><strong>Exclusions&nbsp;</strong></h4>
<p><span style="font-weight: 400;">This SLA is written in good faith. The Vendor will always do everything possible to rectify every issue in a timely manner.&nbsp; However, there are exclusions. This SLA does not apply to: •&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Any equipment, software, services, third party or otherwise, or any other parts of the System not listed above.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Software, equipment or services not purchased via and managed by The Vendor.&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">Additionally, this SLA does not apply when:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The problem has been caused by using equipment, software or service(s) in a way that is not recommended.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Client has made unauthorised changes to the configuration or set up of affected equipment, software or services.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Client has prevented The Vendor from performing required maintenance and update tasks.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;The issue has been caused by unsupported mobile devices, equipment, software or other services.&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">This SLA does not apply in circumstances that could be reasonably said to be beyond The Vendor’s control.&nbsp; For instance: floods, war, acts of god, civil unrest and so on.&nbsp;</span></p>
<p><span style="font-weight: 400;">This SLA also does not apply if The Client is in breach of its contract with The Vendor for any reason (e.g. late payment of fees, improper use, violation of terms, etc.).&nbsp;</span></p>
<h3><strong>Responsibilities</strong><b>&nbsp;</b></h3>
<h4><strong>The Vendor responsibilities&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The Vendor will provide and maintain the System used by The Client. The Vendor will make the System available through WiFi.</span></p>
<p><span style="font-weight: 400;">Additionally, The Vendor will:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ensure relevant software, services and equipment are available to The Client where necessary.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Respond to support requests within a reasonable timeframe.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Take steps to escalate and resolve issues in an appropriate, timely manner.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Maintain good communication with The Client at all times.&nbsp;</span></li>
</ul>
<h4><strong>Client Responsibilities&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The Client will use The Vendor provided system as intended.&nbsp;</span></p>
<p><span style="font-weight: 400;">The Client will:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Notify The Client of issues or problems in a timely manner.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provide The Vendor with access to equipment, software and services for the purposes of maintenance, updates and fault prevention.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Maintain good communication with The Vendor at all times.&nbsp;</span></li>
</ul>
<h3><strong>Guaranteed uptime&nbsp;</strong></h3>
<h4><strong>Uptime levels&nbsp;</strong></h4>
<p><span style="font-weight: 400;">In order to enable The Client to do business effectively, The Vendor guarantees that certain items will be available for a certain percentage of time.&nbsp;</span></p>
<p><span style="font-weight: 400;">The System is guaranteed to have a 99.9% uptime.&nbsp;</span></p>
<h4><strong>Measurement and Penalties&nbsp;</strong></h4>
<p><span style="font-weight: 400;">Uptime is measured over each calendar month. It is calculated to the nearest minute, based on the number of minutes in the given month (for example, a 31-day month contains 44,640 minutes). If uptime for any item drops below the relevant threshold, a penalty will be applied in the form of a credit for The Client. This means the following month’s fee payable by The Client will be reduced on a sliding scale. The level of penalty will be calculated depending on the number of hours for which the service was unavailable, minus the downtime permitted by the SLA.</span></p>
<h4><strong>Service Credits</strong></h4>
<p><span style="font-weight: 400;">From 1 to 15 hours beyond target, rounded up to the next whole hour.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">2.5% of monthly Charge for the affected Customer Premises per whole hour.</span></li>
</ul>
<p><span style="font-weight: 400;">More than 15 hours beyond target</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">50% of monthly Charge for the affected Customer Premises.</span></li>
</ul>
<h4><strong>Important Notes:&nbsp;</strong></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Uptime penalties in any month are capped at 50% of the total monthly fee.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Uptime measurements exclude periods of routine maintenance. These must be agreed between The Vendor and The Client in advance.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For the avoidance of doubt, Services operating on backup or resilient links, line errors and/or other intermittent faults which do not prevent Service use, would be excluded from the Critical Fault category.&nbsp; Fault resolution times under this section will not apply to any faults that arise during a scheduled maintenance window.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Initially, we will work remotely to resolve all network faults. If, after investigation, we consider that the fault has not been resolved or that a solution does not seem imminent, we may arrange for an engineer to visit the affected Customer Premise, or to provide replacement Company Equipment, unless we deem the fault to originate as a direct result of failure at a Customer Premises of any Company Equipment in respect of which we have no management or maintenance responsibility.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Progress towards resolution within Target Clearance Times may be affected by our inability to access Customer Premise(s) or equipment; clear detail on information requested as part of the fault diagnosis process, or your instruction for us to suspend progress for any reason. Should either circumstance occur, we will pause the incident (stop the clock) until action is taken to allow the incident resolution to be resumed. Overall duration of the fault will have the paused time removed from the calculation.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We will calculate total fault duration in seconds up or down to the nearest minute.</span></li>
</ul>
<h3><strong>Guaranteed Response Times&nbsp;</strong></h3>
<p><span style="font-weight: 400;">When The Client raises a support issue with The Vendor, The Vendor promises to respond in a timely fashion.</span></p>
<h4><strong>Response Times&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The response time measures how long it takes The Vendor to respond to a support request raised via Vendor’s support system. The Vendor is deemed to have responded when it has replied to the client’s initial request. This may be in the form of a chat response, email or telephone call, to either provide a solution or request further information.</span></p>
<p><span style="font-weight: 400;">Response times are measured from the moment the client submits a support request via The Vendor’s online support system.&nbsp;</span></p>
<p><span style="font-weight: 400;">Response times apply during standard working hours (9am — 5.30pm) Monday to Friday </span><span style="font-weight: 400;">(May exclude public holidays)</span><span style="font-weight: 400;">, unless the contract between the client and supplier specifically includes provisions for out of hours support.&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chat/ phone call &#8211; immediate response</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Email &#8211; within 30 minutes</span></li>
</ul>
<h4><strong>Resolution Times&nbsp;</strong></h4>
<p><span style="font-weight: 400;">The Vendor will always endeavour to resolve problems as swiftly as possible. It recognises that the client’s use of the System is key to its business and that any downtime can cost money. However, The Vendor is unable to provide guaranteed resolution times. This is because the nature and causes of problems can vary enormously. For instance, it may be possible to resolve a fatal server issue in minutes, simply by restarting the server. But if a server fails due to disk error or a hardware fault (also classed as a fatal issue) it may take much longer to get back up and running. In all cases, The Vendor will make its best efforts to resolve problems as quickly as possible. It will also provide frequent progress reports to The Client.&nbsp;</span></p>
<h3><strong>Right of Termination&nbsp;</strong></h3>
<p><span style="font-weight: 400;">Vendor recognises that it provides services that are critical to The Client’s business. If Vendor consistently fails to meet the service levels described in this document, the client may terminate its entire contract with Vendor, with no penalty. This right is available to the client if Vendor fails to meet the above uptime or response time levels more than five times in any single calendar month.</span></p>
<p class="p17"></p>




Service-level Agreement (SLA)

Loyalty App

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Marketing


<p><strong>Save time with your email marketing planning this March</strong>! We’ve got 4 weeks of email marketing campaign ideas prepared for you. </p>



<hr class="wp-block-separator"/>



<p><br>March will be a busy one for hospitality businesses! <strong>Springtime</strong> kicks off, <strong>Mother’s Day</strong> is coming up and <strong>Easter</strong> is only a month away. Time to push hard on your promotions and offers to keep your venue busy.</p>



<p>Below is a list of content ideas for each email to inspire your digital creations:</p>



<h5 class="has-text-align-center wp-block-heading" id="h-week-1-28th-6th"><strong>Week 1: 28th &#8211; 6th</strong></h5>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/1.png" alt="" class="wp-image-21191 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day-is-coming-up-27th"><strong>Email 1 &#8211; Mother’s Day Is Coming Up (27th)</strong></h6>



<ul class="wp-block-list"><li>In-venue experience &#8211; pre-booking offers, e.g. a free glass of champagne, flower bouquets</li><li>At-home experience &#8211; meal-box offer</li><li>Gift ideas &#8211; gift card sales push</li><li>Promote Special events &#8211; e.g. cooking class</li><li>And don’t forget to include Grandmums in your offers/promotions</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/2.png" alt="" class="wp-image-21190 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/2.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-pancake-day-march-1st"><strong>Email 2 &#8211; <a href="https://www.standard.co.uk/reveller/foodanddrink/when-pancake-day-2022-why-we-eat-pancakes-on-shrove-tuesday-a4082781.html" target="_blank" rel="noreferrer noopener">Pancake Day</a> (March 1st)</strong></h6>



<ul class="wp-block-list"><li><strong><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=tjIVUPZIv9U" target="_blank">Short video</a> </strong>&#8211; how to make pancakes at home (reuse for your socials)</li><li>How to flip your pancakes like a pro (+ outtakes)</li><li><strong><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/recipes/collection/pancake-day-recipes" target="_blank">Recipe inspiration</a></strong> &#8211; our teams favourites</li><li>In-venue pancake deal &#8211; only this Tuesday</li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/3-1.png" alt="" class="wp-image-21189 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-3-spring-offers"><strong>Email 3 &#8211; Spring Offers</strong></h6>



<ul class="wp-block-list"><li>Spring starts on the 20th &#8211; what are you most looking forward to?</li><li>Feature new dishes/drinks</li><li><strong><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/howto/guide/whats-season-march" target="_blank">What’s in season</a></strong> &#8211; highlight seasonal food</li><li>Upcoming offers/promotions</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-2-7th-13th"><strong>Week 2: 7th &#8211; 13th</strong></h5>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/4.png" alt="" class="wp-image-21198 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/4.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day"><strong>Email 1 &#8211; Mother’s Day</strong></h6>



<ul class="wp-block-list"><li>Promote your offer and push for advance bookings </li><li>Share <strong><a href="https://trulyexperiences.com/blog/mothers-day-gifts/" target="_blank" rel="noreferrer noopener">gift ideas</a></strong> &#8211; gift card reminder</li><li>Ideas for <a href="https://www.goodhousekeeping.com/holidays/mothers-day/g676/mothers-day-brunch-recipes/" target="_blank" rel="noreferrer noopener"><strong>brunch at home</strong></a> &#8211; promote meal-box offers<ul><li>Competition &#8211; share your mum’s best advice to win</li></ul></li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/5.png" alt="" class="wp-image-21197 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/5.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-british-pie-week-7th-13th"><strong>Email 2 &#8211; British Pie Week (7th &#8211; 13th)</strong></h6>



<ul class="wp-block-list"><li>Special pie offer</li><li>Vote: Nation’s favourites is chicken &amp; mushroom and apple &#8211; what’s your favourite one?</li><li>Your team’s favourites with <strong><a rel="noreferrer noopener" href="https://www.deliciousmagazine.co.uk/collections/pie-recipes/" target="_blank">recipes</a></strong></li><li>Chef hacks &#8211; how to avoid a soggy bottom</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-3-14th-20th"><strong>Week 3: 14th &#8211; 20th</strong></h5>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/6.png" alt="" class="wp-image-21196 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/6.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-happy-st-patricks-day-17th"><strong>Email 1 &#8211; Happy St.Patricks Day (17th)</strong></h6>



<ul class="wp-block-list"><li>All things Irish &#8211; <strong><a rel="noreferrer noopener" href="https://www.countryliving.com/food-drinks/g2251/st-patricks-day-recipes/" target="_blank">food</a></strong>/<strong><a rel="noreferrer noopener" href="https://www.countryliving.com/food-drinks/g26326487/green-cocktails/" target="_blank">drink</a></strong> ideas</li><li>Promote your St.Patrick’s Day event</li><li>Competition &#8211; dress to impress &amp; tag your friend</li><li>Share <strong><a rel="noreferrer noopener" href="https://www.history.com/topics/st-patricks-day/st-patricks-day-symbols-and-traditions#:~:text=Each%20year%2C%20thousands%20of%20Irish,turn%20of%20the%2020th%20century." target="_blank">traditions</a></strong> &#8211; did you know …?</li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/7.png" alt="" class="wp-image-21195 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/7.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-behind-the-scenes-business-name"><strong>Email 2 &#8211; Behind The Scenes @ [Business Name]</strong></h6>



<ul class="wp-block-list"><li>World Storytelling Day (20th)</li><li>Introduce your team (newest/most senior member)</li><li>Showcase your venue &#8211; we’re ready for Springtime</li><li>Feature function rooms</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/Untitled-design-1.png" alt="" class="wp-image-21199 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-3-easter-promotions"><strong>Email 3 &#8211; Easter Promotions</strong></h6>



<ul class="wp-block-list"><li>Only 4 weeks till Easter (March 17th)</li><li>Celebrate Easter at our venue &#8211; what to expect</li><li>Easter menu sneak peek</li><li>Easter social media competitions &#8211; virtual egg hunt</li><li>Pre-booking offer for family meals</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-4-21st-27th"><strong>Week 4: &#8211; 21st &#8211; 27th</strong></h5>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/10.png" alt="" class="wp-image-21193 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/10.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day-final-push"><strong>Email 1 &#8211; Mother’s Day Final Push</strong></h6>



<ul class="wp-block-list"><li>Last chance to secure a booking</li><li>Meal-box orders closing soon</li><li>Gift card last-minute deal</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/11.png" alt="" class="wp-image-21192 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/11.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-coming-up"><strong>Email 2 &#8211; Coming Up</strong></h6>



<ul class="wp-block-list"><li>April preview, new menu, etc.</li><li>Upcoming events in April</li><li><strong><a rel="noreferrer noopener" href="https://www.earthhour.org/" target="_blank">Earth Hour 2022</a></strong> (26th) &#8211; dinner in the dark at-home ideas</li><li>Easter offers &amp; pre-booking deals</li></ul>
</div></div>



<p></p>



<p>Also, make sure to check out our <strong><a href="https://stampede.ai/blog/5-minute-guide-creating-great-subject-lines/" target="_blank" rel="noreferrer noopener">5 minute guide</a></strong> on creating high-performing subject lines for your email marketing campaigns.</p>



<p>Need help setting up your next email? <strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a> </strong>with one of our team who are happy to run you through it.</p>


10 Email Marketing Campaign Ideas To Save Multiple Hours This March

<p>[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]<span style="font-weight: 400;">Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond.&nbsp;</span></p>
<p><span style="font-weight: 400;">With a variety of easy and automated ways to <strong>build a customer database</strong>, you can connect with customers through <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/"><strong>email and SMS marketing</strong></a></span> after they depart and during their stay. No more masked data from OTAs, and <strong>more chances to <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a></span> your on-site services</strong>.</span></p>
<p><span style="font-weight: 400;">Take back control of <strong>your reputation</strong> at the same time with <strong>our built-in <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a></span></strong>. Get more reviews, more often and improve your ranking on <strong>Tripadvisor</strong> and <strong>Google</strong>.</span></p>
<p><span style="font-weight: 400;">Your guests will benefit from an<strong> enhanced customer experience</strong>, with a frictionless, password-free and totally secure <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/"><strong>guest WiFi system</strong></a></span>. It even remembers them when they come back to the venue.</span>[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/"><span style="text-decoration: underline;"><strong>contact</strong></span></a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]<span style="color: #ffffff;">Get started growing your business with a 14-day free trial.</span><br />
<span style="color: #ffffff;">Includes all features of our Starter plan</span>[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]</p>


<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Free Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daerohive|title:Free%20Aerohive%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daerohive||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Aerohive and lots of access points? [/fildisi_callout][/vc_column][/vc_row]</p>


Aerohive

<p>[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12374&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:UniFi||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:Ubiquiti%20UniFi%20Captive%20Portals||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12371&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12367&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][fildisi_button align=&#8221;center&#8221; 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link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcambium-cnmaestro%2F|title:Cambium&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20704&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fmeraki-go%2F|title:meraki%20go&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20706&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]</p>



<p>As hospitality marketers, you understand that a <strong>successful content strategy</strong> is key to getting your message out and engaging with potential customers.&nbsp;</p>



<p>But let&#8217;s face it, creating good content can take up time and energy. That’s where <strong>artificial intelligence (AI) </strong>comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.</p>



<p>In this blog post, we&#8217;ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.</p>



<h2 class="wp-block-heading" id="h-5-clever-ways-to-use-ai-for-content-creation"><strong>5 clever ways to use AI for content creation</strong></h2>



<p>It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.</p>



<p><a href="https://openai.com/blog/chatgpt"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">ChatGPT</mark></strong></a>, <strong><a href="https://www.copy.ai/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Copy.ai</mark></a></strong> and <strong><a href="https://www.jasper.ai/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Jasper</mark></a></strong> are only a few examples of AI-powered language tools that can assist in generating content that is engaging and effective.&nbsp;</p>



<p>Hospitality operators can focus on other important tasks while still maintaining a strong online presence.</p>



<p>Here are 5 types of hospitality marketing content AI can generate for you:</p>



<h4 class="wp-block-heading"><strong>1. Marketing Copy</strong></h4>



<p>The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide <strong>choice of subject lines</strong> for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.</p>



<p>But it doesn&#8217;t stop there, AI can support the whole <strong>email content creation process</strong>. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can <strong>iterate different versions </strong>that resonate with the customers.</p>



<p>In addition, hospitality marketers can also <strong>repurpose existing content</strong> quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.</p>



<h4 class="wp-block-heading"><strong>2. Social Media Content</strong></h4>



<p>Social media managers as well can save time and reach a larger audience with AI-generated <strong>posts and captions</strong>. Whether it&#8217;s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.</p>



<p>Additionally, <strong>AI ad copywriting</strong> can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.&nbsp;</p>



<h4 class="wp-block-heading" id="h-3-seo-content"><strong>3. SEO content</strong></h4>



<p>To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience&#8217;s search queries. However, <strong>identifying the right keywords </strong>and writing optimised content takes time and effort.</p>



<p>AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate <strong>high-quality and SEO-friendly </strong>content for their websites to boost traffic. So they get found more often by potential customers.</p>



<h4 class="wp-block-heading" id="h-4-website-content"><strong>4. Website content</strong></h4>



<p>Hospitality marketers can also utilise AI content for other parts of their websites. For example to <strong>produce headlines and write engaging descriptions</strong> for their venue outlets and amenities.</p>



<p>Additionally, it speeds up the creation of time-limited <strong>landing pages</strong> to showcase offers for seasonal events like Christmas or Mother’s Day.</p>



<p>The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.</p>



<h4 class="wp-block-heading" id="h-5-restaurant-menu"><strong>5. Restaurant menu</strong></h4>



<p>Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.</p>



<p>AI allows for <strong>unique and enticing descriptions</strong> of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it <strong>quicker and easier to update</strong> menus whenever needed.</p>



<p>And for special events or <strong>seasonal menus</strong>, AI can assist in creating the perfect copy to capture the spirit of the occasion.</p>



<h2 class="wp-block-heading" id="h-3-tips-for-writing-better-prompts-with-ai"><strong>3 Tips for writing better prompts with AI</strong></h2>



<p>Writing prompts are an integral part of using AI. It&#8217;s important to make sure they are well-crafted so that you get the desired output.</p>



<p>Here are three tips for writing better prompts with AI:&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Be clear and concise.</strong> Write instructions specifically for the AI to follow and avoid ambiguity.&nbsp;</li>



<li><strong>Use simple and straightforward language.</strong> AI has a hard time understanding figures of speech, idioms and complex sentence structures.</li>



<li><strong>Test and iterate the prompts.</strong> Keep on revising them until you get the desired results.</li>
</ul>



<p>Example prompt: <em>act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.</em></p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.&nbsp;</p>



<p>With AI, they can create more <strong>engaging and personalised experiences </strong>for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.</p>



<p>Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


How To Speed Up Content Creation With AI In Hospitality

Loyalty Waitlist

Loyalty


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<h3 class="wp-block-heading">+£11,700 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 3,700 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
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<h3 class="wp-block-heading">96% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
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<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Zindiya Streatery and Bar was created by a husband and wife team in 2017. The 90-cover restaurant offers an immersive experience of India in a casual environment.&nbsp;</p>



<p>From the scrumptious afternoon chai to the fun night out or the quick lunch stop, there is something for everyone which makes the restaurant very popular with locals.</p>



<p>Zindiya implemented <a href="https://stampede.ai/how-it-works/"><strong>Stampede</strong></a> to expand their mailing list and bring customers back with personalised marketing campaigns.</p>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1.png"><img loading="lazy" decoding="async" width="824" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-824x1024.png" alt="" class="wp-image-22503" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-824x1024.png 824w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-1235x1536.png 1235w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-1200x1492.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-150x186.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1.png 1484w" sizes="auto, (max-width: 824px) 100vw, 824px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>With competition picking up in the neighbourhood, Zindiya were looking for a quick way to <strong>collect compliant customer data</strong> to build their mailing list.&nbsp;</p>



<p>In the past, they were getting customer contact details only from their booking system, which led to slow database growth. Shivani Kenth, Director of Zindiya Streatery &amp; Bar, explains the situation: “If one person is making the booking for four, we only get the details of the main booker. But how do we get data from other three?”&nbsp;</p>



<p>Zindiya were also looking for a way to <strong>improve their WiFi log-in experience</strong> for their customers. As Shivani remembers: “The WiFi we offered before was a bit fiddly. They had to ask for a password, rather than being able to connect automatically.”</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“<strong><em>It is beneficial to hospitality as it is a one-stop-shop solution. I definitely recommend it to other businesses.&#8221;</em></strong></em></strong></p></blockquote></figure>



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<p>“The Stampede customer service is very responsive, quick and friendly. I’ve been happy with how my ideas and suggestions have been taken on from the team and put into action. It ticks all the boxes for us.”</p>
<cite><strong><strong>Shivani Kenth</strong>&nbsp;–</strong> Director, Zindiya Streatery &amp; Bar<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Shivani came across Stampede when looking for a captive portal solution and it immediately ticked all the boxes for them.&nbsp;</p>



<p>For Shivani “It’s a <strong>simple way to get people connected to the WiFi</strong> and get their data at the same time which we can use to market to them.” Plus, returning customers will automatically be reconnected when they come back, which positively impacts their experience.</p>



<p>The setup at the venue was really easy and so far, Zindiya have been able to grow their database to more than <strong>3,700 GDPR-compliant customer contacts</strong>.&nbsp;</p>



<p>They have also started to use their contact database to send out bi-weekly newsletters with customised offers, as well as personalised birthday emails. As a result, <strong>more customers come back to their venue</strong> on a regular basis.&nbsp;</p>



<p>The campaigns have already generated over <strong>£11,700 in return visits</strong> and Shivani is very pleased with the results they’re getting.</p>



<p>Having used other email providers before, Shivani also highlights the <strong>simplicity of creating branded campaigns</strong> within Stampede. “The platform is really good with different fonts and offers a wide range of colours. It’s easy to move things around and make it look nice”.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Shivani and her husband are already looking at implementing additional Stampede tools, such as Bookings and Loyalty, that would allow them to further expand their database.&nbsp;</p>



<p>On top of that, <strong><a href="https://stampede.ai/get-reviews/">Stampede Reviews</a></strong> is of particular interest to them. With their current solution, they have no control over the reviews that get published and are unable to automatically push them to 3rd party sites, such as Tripadvisor and Google.</p>
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