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October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

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Getting up early has never been easy. Luckily, we&#8217;re blessed with coffee and people who have a passion for preparing good coffee. While enjoying a cup of java, we met Tom Hyde, co- founder of Brew Lab Coffee, at his shop on South College Street in Edinburgh.
Brew Lab Coffee opened about five years ago and is now a crucial part of many people’s daily routine. Instead of simply supplying Edinburgh with good quality coffee, Tom decided to go a step further and diversify the business. Opening a training lab beneath the shop was adding the “Lab” to Brew Lab . It&#8217;s used to train professionals and coffee lovers to brew their favourite drink to perfection. Furthermore, Brew Lab started selling their homemade Cold Brew last year (which we tried and it was delicious!).
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/tuFYIzShg8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>It&#8217;s all about customer experience&#8230;</h2>
For Tom it is always crucial to provide the best possible customer experience to guests and not only provide them with great coffee, but also with great atmosphere and the best WiFi experience. From day one, Brew Lab Coffee was providing WiFi to its guests &#8211; but encountered problems with the login, the number of allowed users and other restrictions.
“We used to have a WiFi password in a picture frame on the wall and we used to change that every five days. It was a real headache to manage”, Tom mentions. 
And who doesn’t know the hassle of walking over to the counter and asking for the password? 
<h3>&#8230;and your Brand!</h3>
As one of our first customers, we reached out to Tom and introduced him to Stampede Guest WiFi. He is now welcoming customers with a uniquely branded login screen and making it as easy as possible for them to use the WiFi in a fast and secure manner.
“I think delivering something like WiFi has an effect on your brand. We are quite a brand led business. We take a lot of care and time to make sure we project the image we want to and delivering a safe and secure WiFi network is part of that. It’s not going to be at the forefront of any customer’s mind but it should be something that works seamlessly in the background, so they don’t have to think about it.“
<h3>How our Guest WiFi Software Helped Brew Lab</h3>
Another advantage that Tom gets out of Stampede WiFi are the <a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer">powerful insights</a>. Even though Tom knows the shop inside-out and spends a lot of time at his business, he admits that it is very helpful to have an actual data source to rely on. 
Gaining insights into customer behaviour is very valuable for every business, as the data can be used to get to know your customers better and approach them on a personal level. Stampede helps you to setup automated marketing campaigns and reach out to customers that connected to your WiFi earlier. 
<h3>Want to Provide Awesome WiFi and an Epic Experience to your customers?</h3>
If you crave a fantastic cup of coffee, find Brew Lab right <a class="" href="http://www.brewlabcoffee.co.uk/the-cafe/" target="_blank" rel="noopener noreferrer">here</a>. 
And if you crave the best WiFi solution for your business, then don’t miss your chance and start a free trial by clicking the button below or contact Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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Brew Lab Drips Success with Coffee Shop WiFi – Stampede SUCCESS STORY

Brits really are creatures of habit, finds new report.

Reviews are important, they always have been and will be even more so now. They act as a way to reassure and provide customers with an idea of what they can expect. Fact is,<a href="https://upserve.com/restaurant-insider/industry-statistics/" target="_blank" rel="noreferrer noopener"> 92% of customers read reviews and 33% would never eat in a restaurant with less than 4 stars.</a>



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Customer behaviour and expectation have changed, there is no doubt in that. This shift impacts the way customers review their experience. How do you stay ahead of the new review curve?



<h4 class="wp-block-heading" id="h-changed-customer-priorities">Changed Customer Priorities</h4>



Businesses need to react to those behavioural changes by listening to their customers. What do they care about at the moment? This will determine the main factors when rating their experience at your venue.&nbsp;



<h4 class="wp-block-heading" id="h-health-safety-cleanliness">Health, Safety &amp; Cleanliness&nbsp;</h4>



Health, safety and cleanliness have become some of those main factors in the last year. Not only is it a major consideration for your customers when leaving a review it also forms the base on which potential customers decide on whether to go for your venue or not.&nbsp;



Unlike traditional elements of customer experience such as service, food quality or ambience, these points affect every touchpoint (literally) along your customer experience on-site. From your entrance area, to the table, the staff and facilities.&nbsp;



<h4 class="wp-block-heading" id="h-contactless-in-venue-experience">Contactless In-Venue Experience</h4>



As an extension of the above, there has certainly been an accelerated customer demand for a technology-led and contactless hospitality experience. Recent stats show that <a href="https://www.zonal.co.uk/resources/blog-is-order-and-pay-here-to-stay/" target="_blank" rel="noreferrer noopener">40% of customers indicated that they feel safer if an order and pay system is used</a>.



It goes without saying that this will affect how customers rate their experience. There are many solutions out there, so think about how the user experience with them reflects on your business!



<h4 class="wp-block-heading" id="h-what-should-venues-do">What Should Venues Do?</h4>



In order to address those changed customer priorities our advice is:



<h4 class="wp-block-heading" id="h-1-focus-on-transparency-reassurance">1. Focus on Transparency &amp; Reassurance</h4>



First and foremost, be transparent and showcase the steps you are taking to mitigate risk. Reassure your customers through regular updates on your website and social channels. This shows that you care and will make your customers feel safe to visit you.



TopTip: don’t forget to update your <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">Tripadvisor “Travel Safe” section.&nbsp;</a>



<h4 class="wp-block-heading" id="h-2-be-proactive">2. Be Proactive</h4>



Customers are more likely to leave a review (<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">up to 72%</a>) if they are asked. So it’s up to you to actively encourage your customers to leave one. This can be done through sending an automated email or SMS message after their visit asking for feedback.&nbsp;



Recent reviews around key priorities will help you get more customers through the door. Make sure you handle any negative reviews in a timely manner and also respond to positive reviews. Sharing any positive feedback with your online audience will also help to reassure them.



Train your staff to ask for on-site feedback, with a special focus on any new measurements you have implemented. This will allow you to react to and rectify any potential issues immediately.



<h4 class="wp-block-heading" id="h-3-utilise-technology">3. Utilise Technology</h4>



Most venues are using an order &amp; pay solution already and have digitised their menu. Ensuring that all those systems work flawlessly (including safe and fast Guest WiFi) and contribute to a faster and more efficient service is crucial.&nbsp;



A high number of reviews are great for attracting new customers. But it’s the words in a review that provides actionable insight and help you to detect any recurring themes you should address. “Sentiment Analysis” tools can help you to extract those insights from your customer feedback.



Want to save time collecting and monitoring your reviews? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out how we can help you automate your review requests.&nbsp;

3 Ways to Keep Up With Changing Customer Reviews