Connect with your customers and enhance your marketing

Stampede

Vertical: The Future of Video Content for Digital Marketing

September & October 2025 Hospitality Content Calendar

August & September 2025 Hospitality Content Calendar

July & August 2025 Hospitality Content Calendar

June & July 2025 Hospitality Content Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

New Menu HTML Email Template

Sports Fixture HTML Email Template

Hospitality Newsletter HTML Email Template

Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

Solutions

Table Management

Guest Wi-Fi

Marketing & CRM

Reviews

Loyalty & Rewards

Gift Cards

Analytics & Reports

Venues

Restaurants

Hotels

Pubs & Bars

Success Stories

Resources

About

About Stampede

Customer Support

Careers - We're Hiring!

Partner With Us

Testimonials

Blog

Marketing Resources

Marketing Scorecard

Free Downloads

Email Campaign Templates

Automation Ideas

Technical Resources

Knowledge Base

Supported Hardware

Price Plans

The Ultimate Beginners Guide to WiFi Jargon


<p>The real magic happens when your repeat customers turn into brand ambassadors and spread the word about you because they love what you do.</p>



<p>This phenomenon is called <strong>brand advocacy</strong>.</p>



<p>It’s a form of earned media meaning you don’t pay for it, <strong>you earn it</strong> through delivering memorable experiences.</p>



<p>There are many ways customers show and share their affection that attracts new customers.</p>



<p>Here are the 3 most common forms of brand advocacy:</p>



<h2 class="wp-block-heading" id="h-1-online-reviews-testimonials"><strong>1. Online Reviews &amp; Testimonials</strong></h2>



<p>Customers who have left a positive review have great potential for becoming brand advocates. </p>



<p>They’ve already spoken publicly about you in a positive way. Now it’s onto you to make sure they spread the word even further.&nbsp;</p>



<p>This is why it is also vital to not only <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>respond to your negative reviews but to positive ones</strong></mark></a> as well. It shows that you value your customers and want to build a relationship with them.</p>



<p>Tip: Actively encourage repeat customers and those who are engaged on your socials to leave a review.</p>



<h2 class="wp-block-heading"><strong>2. Word of Mouth</strong></h2>



<p><a href="https://www.lxahub.com/stories/word-of-mouth-marketing-stats-and-trends-for-2023"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">88% of customers trust their peers’ recommendations more than they trust brands</mark></strong></a>.</p>



<p>Word-of-mouth is organic and therefore often more persuasive than any advertising. Even better, it can generate up to <a href="https://review42.com/resources/word-of-mouth-marketing-statistics/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">5x more sales than paid media</mark></strong></a>.</p>



<p>Apart from traditional oral word-of-mouth, a lot happens online nowadays, This includes user-generated content, such as social media posts, reels or videos.&nbsp;</p>



<p>To amplify your customer’s message, make sure to comment and re-share their content.</p>



<h2 class="wp-block-heading"><strong>3. Dark Social</strong></h2>



<p>Dark social happens when people are shifting personal conversations off the public (i.e. social media) and into <strong>private spaces</strong>.&nbsp;</p>



<p>Examples could be customers sharing photos from their night out with their friends on a messenger app rather than on Instagram. Or a family member asking for a restaurant recommendation in a joined WhatsApp group.</p>



<p>The tricky bit about dark social is that you can’t track it and it’s hard to influence, it happens in the dark.&nbsp;</p>



<p>The good news though, you probably have more brand advocates from those channels than you think. In fact, <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">more than 80% of shares</mark></strong></a> are via dark socials.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p><a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Find out</strong></mark></a> how you can identify and nurture your most loyal customers using data insights and our customer retention cohort report.</p>


post

Breakdown: 3 Ways Customers Advocate Your Hospitality Brand


<p>The opening of Jamie Oliver’s new&nbsp;<a href="https://www.hot-dinners.com/2022101211817/Gastroblog/Latest-news/pasta-dreams-jamie-oliver-soho-pop-up-delivery-restaurant" target="_blank" rel="noreferrer noopener"><strong>delivery-first pasta</strong>&nbsp;</a>brand has been hitting the news for the last couple of days.&nbsp;</p>



<p>For many of us, ordering a takeaway or delivery has become a regular thing. In fact,&nbsp;<a href="https://www.hrc.co.uk/news/ordering-part-brits-weekly-mealtime-routine" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">22 million Brits do so at least once a week</mark></strong></a>&nbsp;with&nbsp;<a href="https://www.thecaterer.com/news/consumer-spending-slows-barclaycard-september-2022-evenings-in-spending-more-takeaways" target="_blank" rel="noreferrer noopener"><strong>customer <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">spending increasing</mark></strong></a>&nbsp;by 10.1% since March.&nbsp;</p>



<p>This recent consumer trend presents a big opportunity. By&nbsp;<strong>diversifying your revenue streams</strong>&nbsp;you can better protect your food and drink business from market fluctuations.</p>



<p>It&#8217;s time to bring back your delivery offers and meal kits to drive some extra revenue this winter.</p>



<h5 class="wp-block-heading"><strong>10 Tips To Increase Your Delivery Orders</strong></h5>



<ol class="wp-block-list"><li>Opt for direct ordering rather than 3rd party &#8211; 62% of customers want to order direct and via an app<br></li><li>Ensure a smooth ordering process and online experience<br></li><li>Send offers to customers who have ordered only once to encourage more frequent orders<br></li><li>Use the data insights to create personalised offers, i.e. favourite menu item<br></li><li>Tie it to your loyalty program &#8211; 70% prefer a ‘ free delivery’ as a reward<br></li><li>Have an accurate menu description with enticing imagery<br></li><li>69% of customers rate reviews as a deciding factor for their next order &#8211; actively ask customers for reviews, reply the good and bad ones, and keep an eye on your scores<br></li><li>Use customer feedback to continuously improve your processes, packaging, etc.<br></li><li>Make use of upsell options, i.e. drink package, dessert<br></li><li>Spread the word &#8211; pinned social media post (and link in your bio), website banner, email</li></ol>



<h5 class="wp-block-heading" id="h-how-to-re-create-a-restaurant-at-home-experience"><strong>How To Re-Create A Restaurant At-Home Experience</strong></h5>



<p>Customers might cut back on expensive meals over the next couple of months, but they still want to&nbsp;<strong>treat themselves</strong>. Delivery and meal kits hence fit in as an ideal &#8211; and cheaper &#8211; alternative.</p>



<p>It’s up to you to make the&nbsp;<a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">at-home experience</mark></strong></a>&nbsp;as special as your in-venue one. So, your venue becomes their preferred choice for ordering and you can later&nbsp;<strong>turn them into walk-ins</strong>.</p>



<p>Here’re some ideas to pimp up your orders:</p>



<ul class="wp-block-list"><li>Come up with seasonal meal kits, i.e. autumn, festive-themed (this also creates a sense of urgency to order and avoid missing the specials!)<br></li><li>Consider different mid-week and weekend offers, i.e. offer weekend drink packages<br></li><li>Offer a premium version with high-end ingredients/specials<br></li><li>Include add-ons, i.e. decoration, curated playlist, printed or digital tasting menus and notes<br></li><li>Offer a limited special featuring your bestseller and signature dishes<br></li><li>Include a personal note in your orders<br></li><li>Sneak in a little surprise in your boxes, i.e. Halloween treats, Christmas chocolate</li></ul>



<p>Further reading &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">How to set up a successful meal-kit e-commerce page</mark>.</strong></a></p>



<p>Need a hand with promoting your delivery offerings via email and SMS? <a href="mailto:support@stampede.ai?subject=" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> with our team who are happy to help.</p>


Secure Revenue This Winter With Delivery Orders


<h4 class="wp-block-heading" id="h-get-more-direct-bookings-more-often">Get more direct bookings, more often.</h4>



<p>Direct bookings are a key revenue driver for hotels, and with so much human and financial resources going into driving direct bookings it can be easy to miss something. With our direct booking checklist, you can take a step back and make sure you’ve covered all the possible routes to generate those critical bookings.</p>



<p><strong>Download your free direct booking checklist now</strong>.</p>



<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>The success of every restaurant hugely depends on communicating with the customers. Luckily for you, <strong>Social Media Marketing</strong> has provided a new way of getting messages across whilst encouraging followers to actively engage with your brand. But that’s not all its good for. Apart from building personal relationships with patrons and potential diners, it can also be used to increase your revenue, reach, and return on investment. </p>



<p>How do you effectively track your social media metrics in your restaurant? What are the metrics to pay attention to?</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>By <a href="https://neilpatel.com/blog/essential-social-media-metrics/"><span style="text-decoration: underline;">tracking the right KPIs</span></a> (key performance indicators), metrics or insights that are made available to you on most social media platforms, you can gather the data you need to make informed decisions when it comes to directing fresh traffic to your website. </p>



<p>You can also use this technique to expand lead generation and improve your restaurant as a whole.</p>



<p><strong>Essentially, when the right metrics are studied, you should have answers to the following questions:&nbsp;</strong></p>



<ul class="wp-block-list">
<li>Is your restaurant’s social media presence reaching the right audiences?</li>



<li>Are the right people engaging with you?</li>



<li>Is your audience sharing content about your venue?</li>



<li>How many of your fans and followers are actually inquiring about your restaurant’s services?</li>



<li>How many people are actually buying your services?</li>
</ul>



<p>When it comes to having a clear overall view of the results of your social media campaigns, there are <a href="https://sproutsocial.com/insights/social-media-metrics/"><span style="text-decoration: underline;">some key social media metrics</span></a> for restaurants operators should keep their eye on:</p>



<h2 class="wp-block-heading" id="h-1-engagement"><strong>1. Engagement</strong></h2>



<p>When we mention engagement, we are referring to the number of likes, comments, and shares your social media posts receive. If you have excellent engagement from the right audiences, then it&#8217;s very likely that the rest of your metrics will feature positive results too.&nbsp;</p>



<p>One of the first warning signs of a failing social media campaign is if your reach is high but your engagement is low. This means that your posts and content are not resonating with your audiences. To curb this problem, pay attention to the following metrics to see where you are going wrong and what needs to be improved on.</p>



<h2 class="wp-block-heading" id="h-2-clicks-and-likes"><strong>2. Clicks and Likes</strong></h2>



<p><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">Interesting and attractive content</span></a> is more likely to grab the attention of your viewers, encouraging them to “like” your posts. </p>



<p>Clicks also directly correlate to the relevancy of your content or call-to-action. If you receive little to no clicks, you may want to rethink your content marketing strategy.  </p>



<h2 class="wp-block-heading" id="h-3-shares"><strong>3. Shares</strong></h2>



<p>If a person shares your post, then it’s like they are passing on a personal recommendation to their close connections. It is also an indication that your content is worthy of being “shared”. </p>



<p>To encourage this type of engagement, share content that will be of value or substance to your readers. Or run a competition that encourages audiences to “spread the word”. You could offer meal vouchers as a prize.   </p>



<p><strong>Further reading:</strong> <a href="https://stampede.ai/blog/infographic-the-influence-of-online-reviews-and-social-media-on-customers-buying-behaviour/"><span style="text-decoration: underline;">https://stampede.ai/blog/infographic-the-influence-of-online-reviews-and-social-media-on-customers-buying-behaviour/</span></a></p>



<h2 class="wp-block-heading" id="h-4-comments"><strong>4. Comments</strong></h2>



<p>The point of social media platforms is to encourage online socialisation. This means that you want your posts to spark a conversation. If a post has many comments, then it’s a sign that you are hitting the right audiences with topics that are worthy of an opinion. </p>



<p>If you find your comments to be lacking, why not ask questions within your posts? This action will prompt readers to engage with you.  </p>



<p>Also, always bear in mind that you should <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">react and respond to the comments</a></span> you get. This way, you can further engage with your customers as they feel listened to.</p>



<h2 class="wp-block-heading" id="h-5-tags-and-brand-mentions"><strong>5. Tags and Brand Mentions </strong></h2>



<p>Tags or mentions indicate that your brand has done something that’s worthy of a mention in your absence. If people or businesses start to tag and mention you on social media platforms in a positive light, then you know you are doing something right! </p>



<p>If you have few mentions or negative reviews, then you may want to rethink your customer service strategy.  </p>



<h2 class="wp-block-heading" id="h-6-reach"><strong>6. Reach</strong></h2>



<p>Measuring reach is an old practice but it remains relevant in today’s world. It measures how many eyes read your message as well as how far it travels. Unlike engagement, measuring reach on social media remains an estimate and can be misleading at times (keep this in mind). &nbsp;</p>



<p>Track the following <strong>KPIs to measure reach</strong>:</p>



<h2 class="wp-block-heading" id="h-followers"><strong>Followers </strong></h2>



<p>The number of followers you have will give a good indication of how many people see your content – or at least have the opportunity to see it. This measures your brand’s reach without engagement. </p>



<p>A <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">WiFi marketing strategy</span></a> is a great way to increase your followers/fan base.&nbsp;Did you know that using WiFi marketing can also help you <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">track metrics</span></a> and give you insight into the information that you need to improve them? </p>



<h2 class="wp-block-heading" id="h-impressions"><strong>Impressions</strong></h2>



<p>The more impressions you have on a post, the better. Impressions measure how many times your post appeared on someone’s newsfeed or timeline. </p>



<p>The more engagement your post has, the greater the reach. </p>



<h2 class="wp-block-heading" id="h-traffic-data"><strong>Traffic Data</strong></h2>



<p>Measuring traffic from social media pages to your website is easy. All you need to do is to set up a Google Analytics account. However, keeping track of how many people enter your restaurant because of your SMM efforts can be a little tricky. </p>



<p>One suggestion would be to give your online followers and fans a discount voucher code that they can use at your establishment.  </p>



<h2 class="wp-block-heading" id="h-leads"><strong>Leads</strong></h2>



<p>While it’s great to see your likes and shares gaining traction, the question is – is your bottom line showing any impact? Are your engaged fans simply enjoying your content or are they feeling prompted into dining at your venue? </p>



<p>\If your social media efforts are not generating leads, perhaps you are on the wrong platform? Or maybe you are <a href="https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/"><span style="text-decoration: underline;">focusing on the wrong audience</span></a>?</p>



<h2 class="wp-block-heading" id="h-conversions"><strong>Conversions</strong></h2>



<p>The overall aim of your social media posts is to provide content and initiate a conversation with your followers. The underlying purpose, however, is to encourage potential customers, or in this case, patrons, to actually buy your services. </p>



<p>If your engagement and reach are high, then you’ll have no problem getting them interested in trying out your restaurant. </p>


2023 Key Social Media Metrics To Track for Your Restaurant

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

How to Set Up a Coworking Space in Your Coffee Shop


<p>Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.</p>



<p>Recent research by <strong><a href="https://kam-media.co.uk/project/jubilee-weekend-infographic/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></a></strong> has shown that <strong>4 in 5 people will celebrate the Jubilee weekend </strong>(2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.</p>



<p>With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.&nbsp;</p>



<p>Here’s what your <strong>5-part Jubilee marketing campaign</strong> could look like:</p>



<h5 class="wp-block-heading" id="h-jubilee-email-campaign"><strong>Jubilee Email Campaign</strong></h5>



<p><strong>Email 1 &#8211; Let’s celebrate &#8211; Book your spot for our Jubilee weekend</strong></p>



<p>Audience: All customers</p>



<p>Sending time: 19th/20th May</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>Entertainment program &#8211; Live music, Jubilee event broadcasts</li><li>In-venue events &#8211; Traditional games, raffles, royal pub quiz</li><li>Food &amp; drink highlights &#8211; Great British Menu, showstoppers, royal cocktails</li><li>Meal kits &#8211; Jubilee picnic hamper with classic staples, coronation afternoon tea box</li><li>Early bird booking offer</li></ul>



<p><strong>Email 2 &#8211; Have you secured your Jubilee table yet?</strong></p>



<p>Audience: All customers, excluding bookers</p>



<p>Sending time: 23rd/24th May</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>Shorter version of Email 1 as a reminder</li><li>Highlight your main events, ie. ‘don’t miss our giant cake stand’</li><li>Create a sense of urgency &#8211; ‘book now’, ‘only limited availability</li><li>Special afternoon tea offer if you book this week, including free drinks</li></ul>



<p><strong>Email 3 &#8211; One week to go &#8211; are you ready to celebrate?</strong></p>



<p>Audience: All customers</p>



<p>Sending time: 26th/27th May</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>What to look forward to on the weekend</li><li>Sneak peek &#8211; “we’re already busy prepping the venue”</li><li>Head to our socials to stay updated and get involved in competitions</li></ul>



<p><strong>Email 4 &#8211; Last-minute availability for this Jubilee weekend</strong></p>



<p>Audience: All customers, excluding bookers</p>



<p>Sending time: 31st May/1st June</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>Why you should celebrate with us &#8211; event highlights</li><li>Last sales push to fill in empty spaces &#8211; include a special deal</li></ul>



<p><strong>Email 5 &#8211; Your upcoming Jubilee booking</strong></p>



<p>Audience: Bookers only</p>



<p>Sending time: Day before the booking</p>



<p>Content ideas:</p>



<ul class="wp-block-list"><li>We can’t wait to celebrate the big Jubilee with you</li><li>Your table on the [date] at [time] for [people] is waiting for you</li><li>Get excited about &#8211; menu highlights, events</li><li>Include upsell offers &#8211; bottomless drinks&nbsp;</li></ul>



<p>Tip &#8211; Make sure to automate this email.</p>



<h5 class="wp-block-heading"><strong>Social Media Post Ideas</strong></h5>



<p><br>All national events are usually a trending topic across all social channels. Plan about&nbsp;<strong>2 posts per week</strong>&nbsp;and&nbsp;<strong>2-3 stories</strong>&nbsp;to get customers excited and hyped up.&nbsp;</p>



<p>And don’t forget to use <strong><a href="https://stampede.ai/resources/hospitality-hashtag-cheat-sheet/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">relevant hashtags</mark></a></strong> to give your posts maximum exposure &#8211; #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.</p>



<p>Some inspiration for your social channels:</p>



<ul class="wp-block-list"><li>Competition &#8211; create a royal drink, kids/pets royal dress up</li><li>Short video sneak peeks &#8211; kitchen prep, decoration</li><li>Royal-themed quiz</li><li>Giveaway &#8211; share, tag and win</li><li>Introduce entertainment acts, menu highlights</li><li>Booking reminder posts/stories</li></ul>



<p>Jubilee marketing content ready but not sure how to set up your campaign? <strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong> with our team who are happy to help.</p>


Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign


<p>Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25)."><strong>Office of National Statistics</strong></a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.</p>



<p>As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.</p>



<p>If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;</p>



<p>With <a href="https://drinkycoffee.com/coffee-statistics/"><strong>coffee shop revenues still below pre-pandemic numbers</strong></a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.</p>



<p>Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.</p>



<h5 class="wp-block-heading"><strong>1. Assess Demand for Coworking</strong> <strong>Space</strong></h5>



<p>Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.</p>



<p>There are a few ways of doing this. They include:</p>



<ul class="wp-block-list">
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul class="wp-block-list">
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul class="wp-block-list">
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul class="wp-block-list">
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing"><strong>email list</strong></a>) then simply ask your customers on there.</li>
</ul>



<p>It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.</p>



<p>Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.</p>



<h5 class="wp-block-heading"><strong>2. Designating a Space for Coworking</strong></h5>



<p>Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.</p>



<p>When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;</p>



<p>Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;</p>



<p>If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;</p>



<p>It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.</p>



<p>You also need a dedicated space big enough to meet your demand from coworkers.</p>



<p>I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.</p>



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms"><strong>3. Deciding on Pricing and Terms</strong></h5>



<p>Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.</p>



<p>You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?</p>



<p>In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.</p>



<p>Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.</p>



<p>While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.</p>



<p>When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).</p>



<p>The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.</p>



<p>Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.</p>



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place"><strong>4. Getting the Required Infrastructure in Place</strong></h5>



<p>To have any chance of being competitive in the coworking market you will need to offer customers:</p>



<ul class="wp-block-list">
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/"><strong>guest WiFi</strong></a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing"><strong>communicating with existing</strong></a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



<p>Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;</p>



<p>It is imperative that you invest in these things before you offer coworking.&nbsp;</p>



<p>Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.</p>



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space"><strong>5. Marketing Yourselves as a Coworking Space</strong></h5>



<p>In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.</p>



<p>So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.</p>



<p>To optimise your website for this keyword, just do the following:</p>



<ul class="wp-block-list">
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



<p>You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.</p>



<p>Other ways that you can market yourself as a coworking space include:</p>



<ul class="wp-block-list">
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts"><strong>Final Thoughts</strong></h5>



<p>The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.</p>



<p>Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.</p>



<p>If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.</p>



<p>This article was written by Oli Baise. Oli helps run London-based coffee shop <em>The Coffee Traveller</em>. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/"><strong>Drinky Coffee</strong></a>.</p>


How to Boost Hotel Occupancy And Direct Bookings


<p>Updates to geo-fencing on Loyalty, export your campaign results and putting a spotlight on POS voucher codes.</p>



<p>Don&#8217;t forget to explore Quick Campaigns if you&#8217;re short on time and need to get a promo out to drive some extra foot traffic!</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="582" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-582x1024.png" alt="" class="wp-image-23569" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-582x1024.png 582w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-170x300.png 170w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-768x1351.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd-150x264.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/07/Loyalty-sd.png 799w" sizes="auto, (max-width: 582px) 100vw, 582px" /></figure>


New This Week


<h1 class="wp-block-heading" id="h-free-september-amp-october-2025-hospitality-content-calendar">Free September &amp; October 2025 Hospitality Content Calendar</h1>



<h4 class="wp-block-heading" id="h-boost-your-autumn-marketing-get-60-days-of-ready-to-go-content-ideas">Boost your autumn marketing: get 60 days of ready-to-go content ideas!</h4>



<p>From the bar to the inbox, staying consistent with your marketing isn’t always easy. When you’re focused on customers, finding time to dream up social posts and campaigns can fall by the wayside.</p>



<p>Download your free marketing content calendar for September and October 2025 today.</p>



<p>Packed with seasonal inspiration, hashtag prompts and image ideas, it covers everything from Sourdough September and World Tourism Day to Pizza Month, Cocktail Week and Halloween.</p>



<p></p>



<p><strong>Customer data is the key&nbsp;</strong>to feeding your marketing campaigns, driving repeat visits and increasing revenue. The more data and customer insights you can get, the bigger the knock-on effect.</p>



<p>There are many touch points along the digital and physical customer journey that allow hospitality businesses to collect data. But two stand out above the others. </p>



<h5 class="wp-block-heading" id="h-2-ways-to-collect-customer-data"><strong>2 ways to collect customer data</strong></h5>



<p>One popular data source is a&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">table booking system</mark></a></strong>. The data you get from those lets you to send reminders (reduce no-shows) and special offers in advance as a way to increase sales per booking.</p>



<p>Another common method is using a&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/#portal" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">captive portal solution</mark></a></strong>&nbsp;to gather data through Guest WiFi. The real-time, in-venue data brings huge potential to increase spend per head, i.e. through&nbsp;<strong><a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">digital upselling</mark></a></strong>.</p>



<p>In both cases, customers can be contacted after their visit to further boost loyalty through personalised campaigns and offers.&nbsp;</p>



<p>No doubt, those two tools are good on their own and will help you grow your database and business. But when&nbsp;<strong>combined, they elevate your expansion</strong>&nbsp;to new heights.</p>



<h5 class="wp-block-heading"><strong>The combined power of WiFi and Booking Data</strong></h5>



<p>The crux with booking data is that you only get data from the person that made the booking.</p>



<p>So what happens if you have a large group booking? You’re&nbsp;<strong>missing out on a big bunch of data&nbsp;</strong>and potential future business opportunities as you have no means to contact the rest of the party.</p>



<p>However, if you also opt for the captive portal you can gather the data of the entire booking party, once they sign up for your WiFi. An easy way to&nbsp;<strong>scale up your database from just one booking</strong>.&nbsp;</p>



<p>Even better, if both systems are integrated into one CRM. You can mix and match both sources to&nbsp;<strong>create high-converting campaigns</strong>&nbsp;and bring more customers back on a regular basis.</p>



<p>Here’re some examples of segmentation ideas using your booking and WiFi data insights.&nbsp;</p>



<h5 class="wp-block-heading"><strong>4 clever segmentation ideas</strong></h5>



<p><em>1) Has booked but not been at the venue (cancellation):</em></p>



<p>-&gt; Win-back campaign with a special offer</p>



<p><em>2) Has been at the venue (WiFi) but not booked online yet (booking):</em></p>



<p>-&gt; Welcome or early-bird booking offers&nbsp;</p>



<p><em>3) Has been at venue (WiFi) and birthday coming up:</em></p>



<p>-&gt; Special birthday party booking offer</p>



<p><em>4) Regular booker/in-venue visitor (WiFi + booking):</em></p>



<p>-&gt; Bring your friends and get …% off</p>



<p>Want to scale up your marketing campaigns to achieve better results?&nbsp;<strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong>&nbsp;with our team to find out more.</p>


The Revenue Boosting Combo Of WiFi And Bookings Data


<p>This month we&#8217;ve been putting the spotlight on branding within Stampede.</p>



<p>Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.</p>



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



<p>Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.</p>



<p>Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.</p>



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



<p>Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.</p>



<p>You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.</p>



<p>Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.</p>



<p>Once you&#8217;ve got these set you can check the previews to see how your various channels will look.</p>



<p>Ideally they should be very similar to your menus, website and any other existing brand elements you have.</p>



<p>If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.</p>



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



<p><strong>Booking confirmation pages</strong> &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.</p>



<p><strong>Review capture design</strong> &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.</p>



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



<p>If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a></p>



<p>Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you</p>


New Features & Updates – September 2023

New Data Source: Stampede x Toggle For More Repeat Customers

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

Stampede announces global channel launch of hospitality martech platform


<p>For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. <strong>Artificial Intelligence (AI)</strong> promises more efficient operations and better-personalised experiences for their customers.&nbsp;</p>



<p>But while AI has comes with huge benefits &#8211; from <strong>automating mundane tasks to better understanding customers’ needs</strong> &#8211; it also poses potential drawbacks.&nbsp;</p>



<p>Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.</p>



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry"><strong>How AI is used in the hospitality industry</strong></h2>



<p>AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.</p>



<p>It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.</p>



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality"><strong>Key advantages of using AI in hospitality</strong></h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



<p>With AI, businesses are able to <strong>streamline their operational and administrative processes and automate tasks</strong>. This allows for a significant increase in productivity and better resource management.</p>



<p>Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.</p>



<p>Marketing teams can massively improve their efforts with AI. For example, use data insights to <strong>build defined customer segments</strong>. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;</p>



<p>With clever <strong><a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">campaign automation</mark></a></strong>, operators can additionally save valuable time and staff can focus on more crucial tasks.</p>



<h4 class="wp-block-heading">2. Reduced costs</h4>



<p>With the rise of AI, there are new opportunities for hospitality businesses to cut costs.</p>



<p><strong>Routine and repetitive tasks</strong> can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.</p>



<p>It also allows for more <strong>efficient and accurate decision-making</strong> backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.</p>



<h4 class="wp-block-heading">3. Improved customer experience</h4>



<p>The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;</p>



<p>Businesses can create a much more <strong>personalised and tailored experience</strong> that is based on customers’ preferences and behaviours.</p>



<p>Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more <strong>unified and seamless online experience</strong>.&nbsp;</p>



<h4 class="wp-block-heading">4. Better forecasting</h4>



<p>In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;</p>



<p>AI has the ability to <strong>analyse vast amounts of customer data</strong> in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;</p>



<p>Perhaps even more importantly, AI can <strong>predict market trends</strong>, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.</p>



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality"><strong>Main disadvantages of using AI in hospitality</strong></h2>



<p>Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.</p>



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



<p>One major issue with AI is the <strong>loss of the human touch</strong>. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.</p>



<p>AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;</p>



<p>No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.</p>



<h4 class="wp-block-heading">2. System failure</h4>



<p>Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the <strong>systems working properly</strong>.</p>



<p>Unfortunately, when these systems fail, they can <strong>cause serious disruption</strong> to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.</p>



<p>As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;</p>



<p>To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By <strong>being proactive and prepared</strong>, they can ensure a seamless experience for their customers.</p>



<h4 class="wp-block-heading">3. Technological limitations</h4>



<p>The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their <strong>specific requirements</strong> and might therefore create more work than taking off the workload if not set up properly.</p>



<p>Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <strong><a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">integrations</mark></a></strong>, the data flow is disconnected and operators are not able to generate a single customer view.</p>



<h4 class="wp-block-heading">4. High implementation costs</h4>



<p>The implementation of these tools often comes at a <strong>high cost</strong>, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;</p>



<p>While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;</p>



<p>Technology can be used to <strong>save money, increase efficiency, improve customer experience and enable more precise forecasting</strong>. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;</p>



<p>Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;</p>



<p>Finally, before making any investments in AI, operators should <strong>evaluate the costs</strong> associated with them as this could highly affect their financial situation.&nbsp;</p>



<p>All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing. </p>


The Pros And Cons Of Using AI In Hospitality

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide


<p>Summer’s in full swing, and that means packed patios, big bookings, and busier than ever shifts. If you’re in hospitality, you’re already thinking ahead: more footfall, smarter systems, fewer spreadsheets. </p>



<p>We’ve got you covered.&nbsp;</p>



<p>From smoother enquiry handling to smart marketing workflows and new AI-powered review insights, here’s what’s fresh at Stampede this month &#8211; and how it helps you do more, with less. </p>



<h4 class="wp-block-heading" id="h-ditch-the-spreadsheets-say-hello-to-the-enquiry-pipeline">Ditch the Spreadsheets: Say Hello to the Enquiry Pipeline</h4>



<p>Managing large group bookings shouldn’t feel like a full-time admin job. But for most venues? It does.&nbsp;</p>



<p>That’s why we’ve built something better: the new <strong>Enquiry Pipeline</strong>.&nbsp;</p>



<p>Think of it as your command centre for private hires, large tables and bespoke bookings. Full visibility from first enquiry to confirmed table &#8211; no manual copy-paste.</p>



<p>It’s seamlessly connected to your <a href="https://stampede.ai/get-bookings">Stampede bookings system</a>. That means less busywork for your team, more clarity and a whole lot more confidence. </p>



<p><a href="https://stampede.ai/demo">Schedule a demo for a preview -&gt;</a></p>



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hub/26319129/hubfs/Screenshot%202025-06-06%20at%2010.10.19.png?upscale=true&amp;width=1120&amp;upscale=true&amp;name=Screenshot%202025-06-06%20at%2010.10.19.png" alt=""/></figure>



<h4 class="wp-block-heading" id="h-marketing-workflows-built-for-real-world-hospitality">Marketing Workflows Built for Real-World Hospitality</h4>



<p>Clicks are nice. But bookings, visits, and spend? That’s what drives growth.</p>



<p>Our new <strong>Marketing Workflows</strong> tool lets you build personalised journeys triggered by what guests actually do &#8211; not just what they open or scroll past. </p>



<p>Want to target guests who haven’t returned in 30 days? Done. Automatically re-engage high-spenders after a visit? Easy.</p>



<p>The drag-and drop builder is made for busy marketerer (and non-marketers) alike. It&#8217;s a CRM that speaks your language. </p>



<p><a href="https://stampede.ai/demo">Schedule a demo for a preview -&gt;</a></p>



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hub/26319129/hubfs/Screenshot%202025-04-04%20at%2016.54.57-1.png?upscale=true&amp;width=1120&amp;upscale=true&amp;name=Screenshot%202025-04-04%20at%2016.54.57-1.png" alt=""/></figure>



<h4 class="wp-block-heading" id="h-outdoor-seating-your-summer-optimisation-checklist">Outdoor Seating: Your Summer Optimisation Checklist</h4>



<p>The warm weather’s here. And if your outdoor space isn’t dialled in yet, you’re leaving revenue on the table &#8211; literally.&nbsp;</p>



<p>We’ve pulled together a quick-hit <a href="https://stampede.ai/blog/how-to-make-the-most-of-your-restaurant-outdoor-seating-space-in-summer">Outdoor Seating Optimisation Guide</a> to help you make the most of every seat, every sunny afternoon.&nbsp;</p>



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hubfs/26319129/Outdoor-Seating-Summer-1024x683.avif" alt=""/></figure>



<h4 class="wp-block-heading" id="h-60-days-of-ready-to-go-marketing-ideas">60 Days of Ready-to-Go Marketing Ideas</h4>



<p>Need seasonal content in a hurry? We’ve got your back.&nbsp;</p>



<p>Our free <a href="https://stampede.ai/downloads/june-july-2025-hospitality-marketing-calendar">June &amp; July Marketing Content Calendar</a> is packed with:</p>



<ul class="wp-block-list">
<li>Campaigns ideas</li>



<li>Social prompts</li>



<li>Email inspiration</li>
</ul>



<p>Everything you need to keep your comms fresh and on-brand — without the creative burnout.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="542" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-1024x542.png" alt="" class="wp-image-23724" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-1024x542.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-300x159.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-768x407.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25.png 1216w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-new-review-competitor-analysis-powered-by-ai">New: Review Competitor Analysis (Powered by AI)</h4>



<p>Curious why the place down the street is getting more buzz? We were too.</p>



<p>That’s why we’re launching <strong>AI Powered Competitor Review Analysis</strong> &#8211; a new feature in <strong>Stampede Reviews</strong> that shows you how your business stacks up against nearby venues.</p>



<p>See crossover in customer base, compare reviews sentiment, and discover what’s driving their success (so you can do it better).</p>



<p>This is local insight like you’ve never seen before.</p>



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hub/26319129/hubfs/Screenshot%202025-04-04%20at%2018.22.04.png?upscale=true&amp;width=1120&amp;upscale=true&amp;name=Screenshot%202025-04-04%20at%2018.22.04.png" alt=""/></figure>



<h4 class="wp-block-heading" id="h-festival-wi-fi-trusted-by-the-uk-s-biggest-events">Festival Wi-Fi: Trusted by the UK’s Biggest Events</h4>



<p>For six years and counting, our <strong>Festival Wi-Fi </strong>has powered unforgettable activations and smooth guest experiences at some of the UK’s biggest live events.</p>



<p>Millions of users. Massive crowds. Zero stress.</p>



<p>If you’re a festival organiser (or work with one), let’s talk. We’d love to show you what our team can do.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>That’s a wrap for June &#8211; but our developers are busier than ever creating new features. If you’re looking to level up operations, turn data into action, and give guests a reason to come back (again and again), we’re here for it.</p>



<p></p>


June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

4 Ways To Optimise Your Hospitality Business With AI

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

Cate Triendl

Introducing Reviews+: AI-Powered Review Management

Stampede Spotlights Guest Engagement Technology at Hospitality Tech Expo (ExCel London, 30 Sept – 1 Oct 2025)

July Update – Smarter Reviews, Square Integration and more…

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

Build, Build, Build

Introducing AI Segments for Marketing

A more effective way to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report


<p>SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can&nbsp;<strong>make SMS work harder for you</strong>.</p>



<h2 class="wp-block-heading" id="h-3-proven-sms-marketing-campaign-ideas"><strong>3 Proven SMS Marketing Campaign Ideas</strong></h2>



<h4 class="wp-block-heading"><strong>1) Email follow-up</strong></h4>



<p><strong><a href="https://stampede.ai/blog/email-vs-sms-marketing-which-one-to-choose/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">In the first part</mark></a></strong>&nbsp;of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.</p>



<p>In general,&nbsp;<strong>SMS marketing is great as a follow-up</strong>&nbsp;to a previous email campaign. Here are some examples of how you can use them in tandem.</p>



<p><strong>Flash promotions:</strong></p>



<ul class="wp-block-list">
<li>Email content:&nbsp;<em>Don’t miss our upcoming seasonal offers</em></li>



<li>SMS message: &#8216;<em>Last chance, our offer is ending soon.’</em></li>
</ul>



<p><strong>Event early-bird bookings:</strong></p>



<ul class="wp-block-list">
<li>Email content:&nbsp;<em>Festive season event bookings are now open</em></li>



<li>SMS message:&nbsp;<em>‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’</em></li>
</ul>



<p><strong>Last-minute event availabilities:</strong></p>



<ul class="wp-block-list">
<li>Email content:&nbsp;<em>Our popular pub quiz is back next Friday</em></li>



<li>SMS message:&nbsp;<em>‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?</em></li>
</ul>



<h4 class="wp-block-heading"><strong>2) Upsell</strong></h4>



<p>You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to&nbsp;<strong>upsell them in advance</strong>.</p>



<p>In these, you can highlight&nbsp;<strong>recommendations</strong>, i.e. promote a new menu,&nbsp; limited items or your happy hour.</p>



<p>Upsell SMS messages can also be used to&nbsp;<strong>promote your food/drink packages</strong>&nbsp;or other deals customers can book on top.</p>



<p>Tip &#8211; your call-to-action should allow customers to easily get in touch with you to book those options.</p>



<h4 class="wp-block-heading"><strong>3)&nbsp;Survey request</strong></h4>



<p>Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and&nbsp;<strong>SMS is the ideal tool to boost your online reviews</strong>.</p>



<p>Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.</p>



<p><em>“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”</em></p>



<p>Ready to start with your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>SMS marketing </strong><b>campaign</b><strong>s</strong></mark></a>?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a>&nbsp;with one of our team who are happy to run you through it.</p>


3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

Engaging Customers Through WiFi Marketing


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">53,000 New Customer Contacts</h3>



<p>All captured in a GDPR-compliant way for future contact.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4,000 Reviews Collected Automatically</h3>



<p>Boosting the volume and value on Tripadvisor and Google.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£45,000 Return-to-venue revenue</h3>



<p>Generated using Stampede email and SMS marketing.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">25+ Marketing Automations</h3>



<p>Saving time by sending promotional emails on autopilot.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



<p>CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.</p>



<ul class="wp-block-list">
<li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen <em>(The Scotsman Food and Drink Awards)</em></li>



<li>The Whitehouse</li>



<li>Prime Steak &amp; Seafood </li>



<li>The Classroom</li>



<li>The Imperial</li>



<li>The Wee Bar</li>
</ul>



<p>CRU has used Stampede to create more than 45 marketing campaigns and events to date across these venues, while a single Valentine&#8217;s day campaign generated an approximate repeat visitor ROI of £45,050. Using Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png"><img loading="lazy" decoding="async" width="580" height="498" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png" alt="" class="wp-image-22654" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png 580w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I-300x258.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I-150x129.png 150w" sizes="auto, (max-width: 580px) 100vw, 580px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png"><img loading="lazy" decoding="async" width="582" height="580" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png" alt="" class="wp-image-22655" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png 582w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-100x100.png 100w" sizes="auto, (max-width: 582px) 100vw, 582px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">The Challenge</h2>



<p>Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.</p>



<p>To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:</p>



<ul class="wp-block-list">
<li><strong>Generate more income per customer</strong></li>



<li><strong>Increase the number of visits per customer across all venues</strong></li>



<li><strong>Encourage cross-venue promotions and events</strong></li>



<li><strong>Improve customer reviews (in terms of volume and score)</strong></li>



<li><strong>Identify quiet periods</strong></li>



<li><strong>Attract more customers – especially during quieter times of the week</strong></li>
</ul>
</div>
</div>



<figure class="wp-block-pullquote"><blockquote><p>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</p></blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;</p>
<cite><strong><strong><strong><strong>Grant Murr</strong>ay</strong></strong>&nbsp;–</strong> Business Development Director, CRU Holdings<strong><br></strong></cite></blockquote>



<p></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p><strong>Email and SMS</strong> – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:</p>



<ul class="wp-block-list">
<li><strong>Frequency Triggers</strong> – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li>



<li><strong><em>Left Venue</em> Trigger</strong> – e.g £5 off when you spend £25 next time.</li>



<li><strong><em>Event</em> Trigger</strong> – eg. a free birthday cocktail, Christmas and NYE deals</li>



<li><strong><em>Not Seen In</em> Trigger</strong> – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li>
</ul>



<p>These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.</p>



<p><strong>Upsell</strong> – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:</p>



<ul class="wp-block-list">
<li><strong>Food deals</strong> – eg. Limited time menus, Sunday roasts, bottomless wings</li>



<li><strong>Drinks deals</strong> – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li>



<li><strong>Events</strong> – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li>
</ul>



<p>By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.</p>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">The Results</h2>



<p>The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.</p>



<p>They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.</p>



<p>The best-performing campaign sent <strong>280 automated offers</strong> to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.</p>



<p>This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png"><img loading="lazy" decoding="async" width="545" height="543" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png" alt="" class="wp-image-22656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png 545w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-100x100.png 100w" sizes="auto, (max-width: 545px) 100vw, 545px" /></a></figure>
</div>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex"></div>


CRU Holdings


<p>Between peak times are probably the most challenging ones in the hospitality industry. What can venues do to&nbsp;<strong>fill up empty seats and keep the customer flow running</strong>&nbsp;evenly throughout the day? How can you give your off-peak times a proper boost?</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>To bring people in during those quieter times you have to give them a stellar reason, 2 meals for £20 deals that run every week aren&#8217;t enough. You have to create some proper buzz to make those quieter times interesting again.</p>



<p>There are two main ways to look at that can help you&nbsp;<strong>make every time a busy time at your venue</strong> and boost your off-peak times.</p>



<h4 class="wp-block-heading" id="h-1-check-out-your-area"><strong>1. Check out your area</strong></h4>



<p>It is all about your location. Plus, the fact that people are out and about again. Check out your own local area to find out what is going on during the day and use this to your advantage.&nbsp;</p>



<p>The idea is to&nbsp;<strong>target those specific customer groups&nbsp;</strong>and get them through the door with offers tailored to their needs.</p>



<p>Some places to watch out for:</p>



<ul class="wp-block-list">
<li><em>Theatre, concert hall</em>&nbsp;&#8211; pre/post-show meal deals</li>



<li><em>Sport venue</em>&nbsp;&#8211; pre/post-match meal deals</li>



<li><em>Cinema</em>&nbsp;&#8211; movie-inspired snacks to-go</li>



<li><em>Gym</em>&nbsp;&#8211; healthy snacks, shakes and smoothies</li>



<li><em>University, college</em>&nbsp;&#8211; after lecture meal deals</li>



<li><em>Nursery</em>&nbsp;&#8211; playgroup offers with snacks for kids</li>



<li><em>Hairdresser, spa</em>&nbsp;&#8211; treat yourself after your treatment offers&nbsp;</li>
</ul>



<p>Think about providing&nbsp;<strong>quick fixes&nbsp;</strong>for takeaway, some light snacks in the form of sliders or special meal deals during those times.&nbsp;</p>



<p>You can also introduce an&nbsp;early bird fixed-priced menu&nbsp;before 7 pm. This is a great offer for families that prefer to have an early dinner.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. Check out current events</strong></h4>



<p>If you&#8217;re showing sports events in your venue, like the upcoming Rugby Six Nations (<strong><a href="https://www.sixnationsrugby.com/fixtures/" target="_blank" rel="noreferrer noopener">see timetable</a></strong>), here are some ideas on how to stand out and attract more mid-day traffic.</p>



<p>What about a rugby-inspired afternoon tea including beer as a drink of choice and with a focus on rather carb-heavy snacks? Get some inspiration from&nbsp;<strong><a rel="noreferrer noopener" href="https://www.manchestereveningnews.co.uk/whats-on/food-drink-news/meat-heavy-afternoon-tea-designed-21926764" target="_blank">Brewski’s non-traditional afternoon tea offer</a></strong>. In addition, you could come up with some handheld, hearty snacks and sliders that people can easily enjoy whilst watching the game.</p>



<p>Sports events are best enjoyed with some drinks, so introduce an&nbsp;<strong>early happy hour&nbsp;</strong>around match times. Also, consider a beer pack offer for bigger groups.</p>



<p>And if that’s not the style of your venue, then position yourself as the opposite. Promote your venue as the place that<em> doesn’t</em> have the sport on and where people can enjoy TV-free drinks and meals in a quiet atmosphere. </p>



<p><strong>Pro tip:</strong> Social events apps like <a href="http://getonbloc.com"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Bloc</mark></strong></a> allow you to promote your venue and your offers to local customers using geolocation.</p>



<p>Need a hand with promoting and boosting your off-peak offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>Get in touch</strong></a>&nbsp;with one of our team.</p>


2 Ways to Boost Your Off-Peak Times [Updated 2023]

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

4 Types Of Customer Loyalty: How Loyal Are Yours?


<p>Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.</p>



<p>Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to <strong>create different loyalty segments</strong>.</p>



<p>This allows you to market to them on a much more personal level and turn all levels of loyal customers into true <strong>brand lovers</strong>.</p>



<h2 class="wp-block-heading"><strong>The Customer Loyalty Matrix</strong></h2>



<p>In general, there are <strong>4 main customer loyalty categories</strong> as shown in the matrix below. They differ based on their level of <strong>brand attachment</strong> and <strong>price consciousness</strong>.&nbsp;</p>



<p>Let’s take a closer look at each quadrant.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals"><strong>1. Habitual loyals</strong></h4>



<p>This type of customer loyalty falls under the <strong>&#8216;simplest option&#8217; </strong>category.</p>



<p>They are <strong>driven by habit</strong> which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.</p>



<p>A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.</p>



<p>However, as their loyalty is based on convenience they’re also at <strong>risk of switching </strong>should they come across a better option. Such as a new fancy coffee place opening up.</p>



<h4 class="wp-block-heading"><strong>2. Transactional or offer-based loyals</strong></h4>



<p>What’s the <strong>‘cheapest option’</strong> with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;</p>



<p>They want to <strong>save money</strong>, more so now than ever.</p>



<p>Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.</p>



<h4 class="wp-block-heading"><strong>3. Loyalty-program loyals</strong></h4>



<p>The third type of loyalty can be categorised as the <strong>‘satisfying option’</strong>.</p>



<p>Customers are <strong>engaged and actively interacting</strong> with your business based on your loyalty program and previous good experiences.</p>



<p>Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;</p>



<p>They are willing to <strong>spend more</strong> and chances are high that they tell their family and friends to join your loyalty program.</p>



<h4 class="wp-block-heading"><strong>4. Emotional loyals</strong></h4>



<p>No doubt, these are your <strong>most valuable</strong> loyal customers. For them, your venue is the <strong>only option</strong>.</p>



<p>They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <strong><a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand fanatics</mark></a></strong>.</p>



<p>With <strong>high attachment</strong> and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.</p>



<p>This is the category you want all your customers to be in.</p>



<h2 class="wp-block-heading"><strong>How to move customers around in the matrix</strong></h2>



<p>Based on the matrix, habitual and transactional loyalty can be categorised as <strong>passive loyalty</strong>. On the contrary, loyalty-program-based and emotional loyalty as <strong>active</strong>.&nbsp;</p>



<p>The question is how to get customers from a passive to an active level.&nbsp;</p>



<p>Here are some ideas to get you started:</p>



<h4 class="wp-block-heading"><strong>1. Personalisation&nbsp;</strong></h4>



<p>Customers come with their individual needs and expectations and especially habitual customers tend to also have certain <strong>behavioural patterns</strong>.</p>



<p>This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Use your CRM</mark></strong></a> to build unique <strong>360° customer profiles</strong>.</p>



<p>So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;</p>



<p>Let’s assume a customer always orders an espresso martini. Try this email instead: <em>“Celebrate your birthday with us. The espresso martini is on the house today.”</em></p>



<p>Adding an extra personal touch can go a long way and convince your passive loyals to <strong>switch from a money-driven to a value-driven mindset</strong>.</p>



<h4 class="wp-block-heading"><strong>2. Online &amp; offline experience</strong></h4>



<p>The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;</p>



<p>To raise <strong>brand awareness</strong> and value perception you need to provide a <strong>unified experience across</strong> all. I.e. make your brand recognisable.</p>



<p>This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.</p>



<h4 class="wp-block-heading"><strong>3. Gamification</strong></h4>



<p>Gamification can add another <strong>fun layer to your loyalty program</strong>.&nbsp;</p>



<p>It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;</p>



<p>Besides, if they have fun they will share it with others, win-win.</p>



<p>Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this article.</mark></strong></a></p>



<h4 class="wp-block-heading"><strong>4. Referral scheme</strong></h4>



<p>A referral scheme is especially useful to move already active loyals to the highest level.</p>



<p>Customers get rewarded for their ongoing loyalty. You can show that you really value them. </p>



<p>After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn <strong>enhances emotional attachment</strong>.</p>



<p>Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">simple referral scheme</mark></strong></a>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Need help segmenting the different types of customer loyalty from your data? <strong><a href="https://stampede.ai/get-started"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></a></strong> to learn more about <strong><a href="https://stampede.ai/how-it-works/marketing"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Marketing</mark></a></strong> and how you can use it for personalised campaigns.</p>


Get Reviews

Demo

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;equal-column&#8221;][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Signup for our newsletter&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-900&#8243;][vc_column_text]Sign up to our regular emails to get inspiration and insight from the latest trends in hospitality, marketing and data.</p>
<p>Discover the stories of what’s working well for the pioneers and innovators out there, and we’ll break it down to understand why these stories stand out.</p>
<div>You’ll also get priority access to our latest how-to and insight articles from specialist writers on a concise range of topics made just for hospitality management and marketers.</div>
<p>[/vc_column_text][fildisi_social social_facebook=&#8221;yes&#8221; social_twitter=&#8221;yes&#8221; social_linkedin=&#8221;yes&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1594719257705{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]</p>


Newsletter

Edinburgh Festival Pairing for Montpeliers and Stampede


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 41,500 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£49,000 Marketing ROI</h3>



<p>A time-saving and intelligent marketing tool.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png" alt="case study email open rate icon" class="wp-image-21370 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">43% email open rate</h3>



<p>Bringing more customers back more often.</p>
</div></div>
</div>
</div>



<h1 class="wp-block-heading" id="h-overview">Overview</h1>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<p>Established in 2011, Bar Tonic is an independent, intimate cocktail bar located in Edinburgh’s New Town.</p>



<p>Bar Tonic uses the&nbsp;<a href="https://stampede.ai/guest-wifi/">Stampede Captive Portal</a>&nbsp;to grow their database and send out personalised and automated email marketing campaigns to bring customers back.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png"><img loading="lazy" decoding="async" width="635" height="684" src="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png" alt="Bar Tonic small round cocktail" class="wp-image-21394" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png 635w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-279x300.png 279w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-150x162.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-592x638.png 592w" sizes="auto, (max-width: 635px) 100vw, 635px" /></a></figure>
</div>
</div>



<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>“The main improvement for us is having all the data in one place, being able to segment and me not having to spend the time doing that. So the automation makes my life a hundred times easier.”</strong></p><cite>Chris Aitchison &#8211; Marketing Manager, Bar Tonic</cite></blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
