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The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.



<hr class="wp-block-separator"/>



 SMS marketing has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its higher customer response and engagement rates. In one of our previous blog articles we had a look into <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a>.&nbsp;



Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas">4 Powerful SMS Campaign Ideas</h4>



<h4 class="wp-block-heading" id="h-1-general-promotions">1. General Promotions</h4>



<a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.



Same applies for promoting any upcoming events. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions">2. Personalised &amp; Targeted Promotions</h4>



Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments based on your customers’ behaviour.&nbsp;



Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;



Re-engagement offers and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;



<h4 class="wp-block-heading" id="h-3-competitions">3. Competitions</h4>



“Text-to-win” sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;



Extra tip: If you promote your contest on your socials and your website, you can also collect new customer contact details.



<h4 class="wp-block-heading" id="h-4-feedback">4. Feedback</h4>



SMS messaging is a two-way conversation and comes with <a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a>, which makes this channel ideal for customer feedback requests.



Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. “Text-to-vote” (a for …, b for …) is one common option to use here.&nbsp;



Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right">Bonus &#8211; Get Your Wording Right</h4>



Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



Ready to set up your first SMS marketing campaign? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a> and we will get you set up with your SMS Marketing tool.

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4 Quick Wins for Your SMS Marketing Campaigns

If you are looking for ways to draw in the crowds and make your restaurant more appealing to modern-day customers, then investing in the latest innovative marketing technologies certainly is the way to go. There is always room for businesses in the food and entertainment industry to thrive. It does, however, take a little finesse and some strategic planning to ensure that your own restaurant doesn’t fail but instead, flourishes.&nbsp;



<h4 class="wp-block-heading" id="h-did-you-know">Did you know?</h4>



A statement made by the <a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a> claims that 32% of operators think their restaurants are lagging when it comes to efficient restaurant technologies.



It’s at this point that you might be feeling a little stumped &#8211;



You are quite eager to implement these modern technologies in your own eatery but you are not sure what they are exactly. And that’s where we step in. We have been following the trends, we’ve researched what works, and we know what has been successfully implemented by your competitors.&nbsp;



<h4 class="wp-block-heading" id="h-here-are-5-must-have-restaurant-marketing-technologies-that-work">Here Are 5 Must-Have Restaurant Marketing Technologies That Work:</h4>



<h5 class="wp-block-heading" id="h-1-loyalty-programmes">1. Loyalty Programmes</h5>



Loyalty systems are not a recent concept. The way in which they use new technologies to run, however,&nbsp; is extremely impressive. There’s no more need for punch cards, instead, now loyalty programmes are being automated using software that can even be accessed via a mobile phone.&nbsp;



These loyalty programmes don’t only look attractive to customers and entice them into visiting your restaurant again and again (to redeem their “prize”, of course) but they also offer great marketing insight. For example, you can track your patrons’ habits and this data can be used to influence your future marketing strategies. Knowing how often your customers visit and why is invaluable information.&nbsp;



Using advanced technologies to run your restaurant’s loyalty program will also enhance your customer’s experience when they visit you. And to add, most of the software can even be used to track individuals’ birthdays or anniversaries &#8211; so you can contact them and offer a special treat on their big day (this is a small incentive that can go a long way)!



<h5 class="wp-block-heading" id="h-2-online-reservations-and-ordering">2. Online Reservations and Ordering</h5>



The demand for online ordering and quick solutions to making reservations at a restaurant is fast-growing and consumers are showing preference to businesses that allow them this convenience. It’s deemed a marketing technique because “convenience” always draws in crowds.&nbsp;



According to <a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a>, orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.<a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">[2]</a>



When it comes to software for online ordering and reservations, you have two options. You can either develop your own software that’s fully customised to your restaurant’s brand or you can use third party programmes and integrate them with your other technologies. By integrating your programmes, you can further streamline your services and track the trends of your patrons.&nbsp;



<h5 class="wp-block-heading" id="h-3-wi-fi-please">3. Wi-Fi Please</h5>



As a restaurant owner or manager, you will have heard the request for access to free Wi-Fi from your patrons on more than one occasion. This is because the need to have constant access to an internet connection is ever-growing. From getting work done to checking up on their favourite football team’s score, customers have come to expect Wi-Fi access on-demand.&nbsp;



If you use Wi-Fi technology correctly, this demand can play in your favour and be used as an ultimate marketing tool. Here’s why:



Number one, providing your diners with a “hotspot” will make your venue more enticing. Patrons will appreciate the fact that they can enjoy their meals while they continue to browse for the information they require at the same time. Secondly, it’s become the ultimate tool for staying connected to your customers at all times. This is because the customer exchanges details (such as a mobile number or an email address) in exchange for free access to your Wi-Fi. These details are then used for automated <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email marketing campaigns</a>. Send reminders and promotional messages via text messages, or to congratulate the receiver on a birthday, an anniversary or for qualifying for loyalty programme incentives.&nbsp;



Lastly, but perhaps most importantly, <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a> has become one of the best marketing technologies in terms of tracking the most refined trends of consumers. Once again, this data is worth more than gold when used to plan your future marketing strategies.&nbsp;



<h5 class="wp-block-heading" id="h-4-digital-menus">4. Digital Menus	&nbsp;</h5>



Digital menus are entering the restaurant market slowly but soon all eateries will follow this pattern, and for good reason.&nbsp;



A digital menu is an LCD screen that electronically shows you the meals available for order at a restaurant. The screens can be the size of your typical table menu or they can be larger and placed behind counters. Restaurant managers can easily update the menus and prices digitally and without much effort.&nbsp;



The question is, how are digital menus a marketing tool?



Consumers are becoming more and more conscious of where their food is coming from and more importantly, what’s in it. A digital menu can allow them to click on a meal option and browse all of the details on the meal in question (this information would make normal hardcopy menus look cluttered and unattractive). Patrons can also order through the menu once they are ready – their order will immediately be sent through to the kitchen. So, it once again comes down to the “enticing” factor where patrons flock to diners who are more able to cater to their ever-growing and on-demand needs.&nbsp;



The digital menus can also be updated daily to advertise promotions, specials, and events, etc.&nbsp;



<h5 class="wp-block-heading" id="h-5-an-active-social-media-presence">5. An Active Social Media Presence</h5>



Businesses have been utilising social media to market their businesses for many years but with new innovative ideas and ways to advertise on online platforms, social media remains one of the most effective advertising strategies that technology has offered.&nbsp;



From <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram Stories</a> and Facebook promotions to how many stars your restaurant reflects on Google, an active social media presence that caters to the needs and expectations of your current and potential patrons is a tool that works.&nbsp;



You can use social media to chat to your customers on a personal level (which they really appreciate), you can use it to display adverts that have been strategically put together using the data you have tracked from consumer trends, and then you can direct all promotional material to targeted audiences – making your campaigns so much more effective.&nbsp;



The thing about any new technologies, regardless of industry, is that they evolve so quickly. The trick is to keep up with the demands of the consumer and then integrate the technologies that would make your very own restaurant unique, attractive, and all-round pleasing to its visitors (ensuring that they come back for more, with friends in tow).&nbsp;



<h4 class="wp-block-heading" id="h-references">References:</h4>



<ol class="wp-block-list">
<li><a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a></li>



<li><a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a></li>
</ol>

5 Marketing Technologies All Restaurants Should Be Using

With the latest release of our software &#8211; <a href="https://stampede.ai/blog/connect-version-4-0/">Version 4.0</a> &#8211; we have added a brand new feature that will transform how promotions are delivered to customers in venues. Our Story feature.







WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your <a href="http://connect.stampede.ai">Connect account</a> you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="800" height="593" src="https://stampede.ai/wp-content/uploads/2019/06/Stories-small-loop.gif" alt="" class="wp-image-12594"/></figure>



Heres the clever bit. Stories guarantees visibility of your promotions and messages &#8211; as visitors can&#8217;t access the free WiFi until they have watched your Stories. You&#8217;ve got them in your venue, and now you&#8217;ve got their attention &#8211; use it wisely!



Also, you can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics and other marketing tools.



Our WiFi Stories feature is a first of it&#8217;s kind for guest WiFi systems and captive portals, and we&#8217;re super proud of this innovation and how it can help businesses reach customers in new ways.



If you want to know more setting up and using Stories on your existing Connect account, or are interested in finding out how it can fill a gap in your marketing and promotions &#8211; <a href="https://stampede.ai/contact/" target="_blank" rel="noreferrer noopener" aria-label="contact our team (opens in a new tab)">contact our team</a>.

Introducing: Stories

Service Recovery In The Hospitality Industry [Updated 2023]

<h2 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-improve-your-online-review-score">Get the knowledge you need to improve your online review score.</h2>



Online reviews are a major deciding factor for new customers. However, staying on top of them across multiple platforms can be a daunting and time-consuming task. Our reviews toolkit will equip you with all the important tools you need to better manage and improve your reviews.



Download your free restaurant reviews toolkit now.



Featuring our score calculator, a checklist for easier reviews management and lots of expert advice to&nbsp;help you get to grips with your online reviews.

The Reviews Toolkit

Is it time to update your restaurant’s Instagram profile? Because if you don&#8217;t have a picture of something with mashed avocado on it, it&#8217;s already out of date. Hard but true. But how can you achieve this by also making positive use of your Guest WiFi?







Sure, we know you’re busy. You’re trying to run a restaurant, after all. But did you know that an out of date or just plain shoddy Instagram profile for your restaurant could be driving away customers? 



<a href="https://www.independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html">According to a study done by the Italian chain Zizzi</a>, a full 30% of millennials, that highly coveted 18-35-year-old age bracket, say that they would avoid a restaurant if their Instagram presence was lacking.



Don’t despair, even if you’re a total failure at social media, there’s still hope for you. And that hope is coming at you in little doughnut-shaped radio waves. We’re talking about the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi </a>you most likely have in your restaurant (WiFi broadcasts in ring-shaped waves &#8211; there&#8217;s your WiFi trivia for the day!).



You know &#8211; the WiFi that your customers love and you are probably giving away for free. What we’re talking about is asking your customers for just a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">little bit of data</a>, as simple as just an email address, in order to access your restaurant WiFi and, in turn, <a href="https://medium.com/@marketing_37146/how-to-increase-social-media-engagement-125d48782702">boost that sad Instagram</a> profile.



So are you ready to rock your Instagram? Here&#8217;s how to get started!



<h4 class="wp-block-heading">STEP ONE: USE A CAPTIVE PORTAL</h4>



A captive portal refers to a method of asking your guests to log in through a web page first in order to access your WiFi. Instead of a hastily scrawled password on a chalkboard above the bar, your guests simply enter their email address in order to connect. Once they’ve verified their email address, they’ll have access to fast, safe and secure WiFi. But it doesn’t stop there.



When prompted to log in to your WiFi, your customer will see your branding on the splash screen, ensuring that you’re staying first and foremost in their minds. Another cool feature of the captive portal is the power of data. In addition to their email address, you can ask your customers for information like postcode, age, and gender. 



With Stampede, you can take this a step further and ask your own custom questions &#8211; the perfect way to do a quick poll on new menu items or offerings. So what is your favourite drink?



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="600" height="400" src="https://stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png" alt="" class="wp-image-10666" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-300x200.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-150x100.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-592x395.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-90x60.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2018/06/ebook-branded_experience@2x-135x90.png 135w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
<a href="https://stampede.ai/resources/branded-experience/">Learn more about the importance of a branded customer experience </a>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">STEP TWO: USE THAT DATA</h4>



Ok, so you’ve broken down, gotten some captive portal software and now you’ve got a pile of interesting customer data. So what to do with it? 



Got an email list? How about exporting all those customer emails addresses you captured on your fancy new portal into your email list software? 



Don’t have an email list? Now you do! Thinking of opening a new branch of your business? Check the postcode data you’ve collected to see where your customers are coming from.



In addition, the data you’re asking your customers for, a good captive portal solution will also provide you with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">statistics</a> on time of day, length of visit and the devices used. What do you do with this? Good question. Let&#8217;s say you notice that you’ve got more people signing in from laptops rather than mobile devices, maybe it’s time to think about adding some under-seat plugs for the use of your customers.



<h4 class="wp-block-heading">STEP THREE: GET THAT INSTAGRAM LOOKING GOOD</h4>



How is captive portal WiFi going to help your sorry Instagram account? Right, follow along here. That’s where <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">automated marketing</a> comes into play. 



Your customer enters your restaurant and sits down to your signature poached egg on toast &#8211; now featuring smashed avocado. The customer’s food arrives, and, of course, it looks fantastic and they want to preserve the moment in pictures. They pull out their phone to connect to the WiFi where they’re immediately presented with your brand and logo on the spiffy captive portal screen. After entering their email, they sign in to the WiFi, snap their picture and carry on with the meal.



Here comes the automated part. Minutes after leaving your venue, the customer gets an SMS or email from you, asking them if they’re <a href="https://stampede.ai/reviews/">enjoying their dining experience</a>, and if they’d be happy to share any photos they take on social media. In other words, you&#8217;ve combined boosting your Instagram with your Guest WiFi.



Whoa! Who’s going to say no to that? Your customer, who’s had their mashed avocado cravings fulfilled, naturally, posts their photo to your Instagram page. In one fell swoop we’ve solved three problems: your customer got access to awesome WiFi, they have a fantastic dining experience, and your Instagram account is happy again.



<h4 class="wp-block-heading">NOT USING GUEST WIFI?</h4>



If, by some small chance, you&#8217;re NOT using a captive portal WiFi solution in your restaurant, pub or hospitality business and now you&#8217;re ready to start, why not give Stampede a try? We offer a free, no-obligation trial with simple integration. You&#8217;ll be up and running in no time.



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You&#8217;ll soon have more mashed avocado pictures than you know what to do with&#8230;



Check out our <a href="https://www.instagram.com/stampede_ig/">Instagram</a> as well to get some inspiration.



<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Rock Your Restaurant with WiFi and Instagram

The Easter countdown is officially on. Time to get your digital assets and marketing promotions Easter ready to&nbsp;bring in some extra revenue.



<hr class="wp-block-separator"/>



Many businesses will opt for a traditional brunch or roast lunch offer. Take a twist this year with a new approach to some traditional dishes. What about <a href="https://www.deliciousmagazine.co.uk/recipes/hot-cross-scones/" target="_blank" rel="noreferrer noopener">hot cross scones</a> for your brunch menu? Or introducing customers to some <a href="https://www.thespruceeats.com/traditional-easter-foods-from-around-the-world-4161077" target="_blank" rel="noreferrer noopener">dishes from other countries</a>?



But there is more you can do to create an Easter experience your customers will remember&#8230;



<h4 class="wp-block-heading" id="h-easter-marketing-elements">Easter marketing elements</h4>



Sprinkle some&nbsp;Easter themes on your digital assets&nbsp;to build your customers&#8217; excitement.&nbsp;Seasonal elements, illustrations and images&nbsp;are the quickest way to get started.



Easter and Spring is all about vibrant and cheerful colours, so focus on using <a href="https://icolorpalette.com/palette-by-themes/easter" target="_blank" rel="noreferrer noopener">pastel colours,</a> including pinks and yellows, to make your Easter marketing instantly recognisable.



Ready-made <a href="https://unlayer.com/email-templates/easter" target="_blank" rel="noreferrer noopener">Easter templates </a>can help you save lots of time when it comes to designing email campaigns too



<h4 class="wp-block-heading">8 Easter social media ideas</h4>



Easter offers lot of great opportunities for fun and engaging social media campaigns too.&nbsp;Mix and match different formats&nbsp;(posts, stories and reels) to reach a wider audience.



<ol class="wp-block-list"><li>Caption this &#8211; use&nbsp;<a rel="noreferrer noopener" href="https://www.countryliving.com/life/a30717299/easter-puns/" target="_blank">Easter egg puns</a></li><li>Share fun Easter memes</li><li>Host a virtual egg hunt across your socials and website</li><li>Share your staffs’ Easter traditions, favourite meals …</li><li>What’s on your Easter brunch table</li><li>Short video/reel &#8211; make your own DIY Easter decoration</li><li>Easter sneak peak &#8211; coming up at your venue</li><li>DIY bunny ears competition</li></ol>



<h4 class="wp-block-heading">8 Easter in-venue event ideas</h4>



Easter-related activities are not exclusively for kids, grown-ups can have a lot of fun as well. Get the whole family involved:



<ol class="wp-block-list"><li>Egg hunt or scavenger egg hunt</li><li>Egg and a spoon race</li><li>Competition &#8211; egg decorating</li><li>Guessing game &#8211; jar filled with easter eggs</li><li>Host an <a href="https://quiz-questions.uk/easter-quiz-questions/" target="_blank" rel="noreferrer noopener">Easter-inspired pub quiz</a></li><li>Easter baking class</li><li>Team up with a local florist for a wreath-making workshop</li><li>How to set your Easter table &#8211; decoration ideas</li></ol>



Easter marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

16 Rapid Ideas For Successful Easter Marketing Campaigns

250 no shows on the first weekend of outdoor trading. That’s the sad outcome one pub has reported, and they’re only one of many.&nbsp; Pre-booking is now an essential part of the eating out experience. With those and customers reserving at multiple venues comes a high rate of no shows, customers simply not turning up for a variety of reasons.&nbsp;



<hr class="wp-block-separator"/>



This, of course, means turning down other customers who weren’t able to secure a table. No shows cost the industry up to £16bn each year, which is further exacerbated by the pandemic.



<h4 class="wp-block-heading" id="h-4-ways-to-combat-no-shows">4 Ways to Combat No Shows</h4>



The good news is, there are ways to reduce no shows in your venue. Your customers’ plans may change but they don’t have to affect your business.



<h4 class="wp-block-heading" id="h-1-raise-awareness">1. Raise Awareness</h4>



Make customers aware of the damage no shows create, using your socials, email marketing and your website. Implement a “honour your reservation or cancel in advance” culture. Also, offer different ways for your customers to cancel their bookings so that if they have to cancel, they can do so easily.&nbsp;



In addition, amend your policy and release booked tables after 15 minutes if they turn into a no show.&nbsp;



<h4 class="wp-block-heading" id="h-2-communication">2. Communication</h4>



Many bookings are made in advance. So besides from sending your regular booking confirmation via email &amp; SMS, you should also send a reminder 24-48h before.&nbsp;



Be clever here and use this as a way to scale up your customer experience and ask if they have any additional requirements or wishes. And, of course leave them the option to cancel if necessary.&nbsp;



<h4 class="wp-block-heading" id="h-3-deposit">3. Deposit</h4>



Probably the most straightforward solution, ask for a deposit. For many years especially smaller, independent businesses have hesitated to do so. The fear being that it might impact bookings and discourage customers.&nbsp;



But circumstances have changed and so has your customers’ attitude. According to recent research by HGEM, <a href="https://www.hgem.com/opinion/consumer-sentiment-reopening" target="_blank" rel="noreferrer noopener">63% of customers are happy to pay a deposit</a>&nbsp;to secure a table at their favourite venue. Asking for credit card details is also an option to reduce no shows.



<h4 class="wp-block-heading" id="h-4-for-outdoor">4. For Outdoor</h4>



Outdoor trading is highly weather dependent, which can be an additional reason for customers not to show up. Weather can’t be changed, but the way you deal with it certainly can.&nbsp;



Many businesses already provide umbrellas and blankets for their tables. Take it one step further. Check the weather forecast. Is rain coming up? Use your reminder message to offer customers an alternative. “Instead of not showing up or cancelling, make use of our takeout and/or delivery and simply enjoy our food in the comfort of your own home.”



<h4 class="wp-block-heading" id="h-best-practice-from-the-industry">Best Practice from the Industry</h4>



The industry has reacted with several campaigns running on social media and businesses have joined forces to fight and reduce no shows.



<a href="https://www.instagram.com/sixty_eight_people/" target="_blank" rel="noreferrer noopener">#NoMoreNowShows</a> created by Sixty Eight People is an example widely used on Instagram. Another campaign has been launched by The Foursquare group <a href="https://www.bighospitality.co.uk/Article/2021/04/14/Campaign-launched-to-encourage-deposits-as-restaurant-no-shows-return" target="_blank" rel="noreferrer noopener">#SaveMySeat</a>, with the aim to normalise deposits.&nbsp;



<h4 class="wp-block-heading" id="h-bonus-tip-double-check-your-automations">Bonus Tip: Double-Check Your Automations</h4>



You’ve probably set up an automation for your confirmation and reminder messages. Make sure that they’re all running flawlessly.



Quick Checklist:



<ul class="wp-block-list"><li>Content still up-to-date? &#8211; i.e. include new policy</li><li>Preview and test send</li><li>Displayed fine on multiple devices?</li><li>Check everything is working on a regular basis</li></ul>



If you need a hand giving your automated emails and SMS campaigns a make-over, get in touch with us on <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:0131 510 7008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>&nbsp;We&#8217;re happy to help.

4 Reliable Ways to Reduce No Shows by 30%

Did you know that Guest WiFi and Reviews are interconnected? And that you can use the first to boost the second?







It comes as no surprise that great guest review scores are one of the main factors for your business’s financial success. One the other hand, it also doesn&#8217;t require much to understand the possible negative impact low star reviews can have on your business.&nbsp;



Guests score you on a number of factors, such as the level of service and the quality of products you provide. It is, in essence, a grade of the customer experience at your business.



So just imagine. The service is great, the staff are friendly and knowledgeable, the venue is fantastic and the food and drinks…to die for! Imagine letting all that goodwill evaporate when your guests can’t access the WiFi.



Now you may think that will not influence their experience as 4G is widely available,&nbsp;however, 86% of tablets require WiFi, not 4G for internet connection. Recent surveys have shown that 75% of respondents reported that a good WiFi experience would influence them returning to a venue and therefore has an impact on their reviews. 



There are some easy steps you can take to improve the guest WiFi experience and the review score of your business.&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Welcome Your Customers</h4>



A WiFi welcome page that is branded for your venue is a great way to welcome guests and to further advertise your business. It is also a way for you to ask customers&nbsp;information about themselves in exchange for free WiFi. This simple method is a brilliant way of getting more back from your WiFi, as well as offering a reliable connection for your guests.



Another step further, if you operate a <a href="https://stampede.ai/blog/the-advantages-of-managed-wifi-for-your-hospitality-chain/">hospitality chain.</a> You are able to create a uniform brand experience allover your venues. So that your customers recognise your brand wherever they go. 



<h4 class="wp-block-heading">Welcome Them Back</h4>



In every business the key to success is offering a product that people want to come back for, again and again. Once your guests return to your venue, they do not have to enter any information to connect to WiFi. They will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">seamlessly connect</a> just as they would at home, and why not welcome them with a &#8216;welcome back&#8217; email? And why not share this experience in a positive review?



That&#8217;s now possible with our <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Marketing Automation Feature. </a>



<h4 class="wp-block-heading">Know Your Guests</h4>



As well as giving your customers a fantastic experience, wouldn’t it be great if your&nbsp;WiFi could give you, the business owner, something in return apart from positive reviews? With a good Guest WiFi solution, you can now know how often guests return, which days/times they return, how long they stay and much more. Very valuable <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> for the savvy business owner.



Using these insights, you could then create special campaigns. Say you&#8217;ve identified a quieter time during the week, so why not send out special offers (2-4-1) to boost them?



<h4 class="wp-block-heading">Keep the Conversation Going</h4>



So your review scores are increasing and you have a growing, happy and loyal customer base, that you know quite a lot about. The information obtained can be used to spread brand awareness with your customers and give “<a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">calls to action</a>” through loyalty programs, special offers &amp; discounts.



So, why not invest in great Guest WiFi system to make your customers happy, increase your review scores and use fantastic marketing tools to keep <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">them coming back?</a>



<h4 class="wp-block-heading">Increasing your <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Online Reviews</a></h4>



If all the above is not enough for you and you still want to get more reviews from your WiFi. Why not try out our reviews feature?



With this, you are able to automatically ask your customers for a review once they&#8217;ve left your venue. In a round-robin-like system, these reviews will be evenly distributed to your TripAdvisor, Google and Facebook. 



But this is not the best part of the feature. <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">Negative reviews</a> often cannot be prevented, even if you gave your best. So, everything below 4 stars will go to a hosted form only you have access to. This allows you to get in touch with the customer and take any counteractions to turn a negative experience into a positive one.



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:36% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="600" height="600" src="https://stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png" alt="" class="wp-image-12864" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-90x90.png 90w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
Want to Take Full Control Over Your Reviews?



_______________



<a href="https://stampede.ai/reviews/">Check out our reviews tool</a>
</div></div>



<hr class="wp-block-separator"/>



Got curious? Do you want to see all this in action? Get in touch with us now.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

How WiFi Can Help Boost Guest Reviews Of Your Venue

It&#8217;s Burns night here in Scotland and that can only mean one thing: haggis. Ok, maybe two things: haggis and whisky. No, wait &#8211; we&#8217;re forgetting the most important part of Burns night &#8211; poetry.&nbsp;

So in that spirit, we&#8217;ve prepared our very own Burns poem. Enjoy.&nbsp;
ODE TO A WIFI ROUTER&nbsp;
O my Router&#8217;s lights blink like a red, red rose, 
That&#8217;s newly sprung in June.&nbsp; 
O my Router opens up &nbsp;the wide, wide internet, 
That I unboxed at noon.&nbsp;
As beautiful as you are, my bonnie Router, 
So deep in luve am I. 
And I will reboot you as needed, 
Till a&#8217; the seas gang dry.&nbsp;
Till a&#8217; the seas gang dry, my Router, 
And Grumpy Cat melt wi&#8217; the sun; 
And I will luve the still, my dear, 
While my connection TTL shall run.&nbsp;
And fare-thee-weel, my only Router!&nbsp; 
And fare-thee-weel, a while!&nbsp; 
And I will come again, my Router. 
Tho&#8217; &#8217;twere a ping with a latency over 25 ms.&nbsp;
And if that wasn&#8217;t enough Burns for you, here&#8217;s everything you need to about the poet in a two minute animation:&nbsp;
<iframe loading="lazy" src="//www.youtube.com/embed/qMxIBqpryG0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
&nbsp;
As you can see, we&#8217;re a little nuts about good WiFi here. So if you&#8217;re running a retail, hospitality or any other small business, Stampede is here to help. You can even take us for a free spin by clicking the button below.
And no more poetry, we promise.&nbsp;
{{cta(&#8216;67766406-fcf4-4f6e-b2b4-900631ed085d&#8217;)}}

Burns Night Poem – Ode to a WiFi Router

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new venue opening is always exciting and creates a big hype.



Press coverage, opening events, social media posts, website launch… And of course, word-of-mouth from those who have already paid you a visit.



Inevitable, after all the buzz there will eventually come a time when the&nbsp;initial spike in your footfall&nbsp;will start to slow down.&nbsp;



The good news, there’s a way to prevent this from happening.



<h5 class="wp-block-heading">Keep Up Your Footfall With Customer Data</h5>



If you capture customer data from the moment you open the doors of your new venue, you’re able to&nbsp;build and grow a strong mailing list.&nbsp;



This mailing list is the foundation for your marketing and helps you turn all those first-time visitors into loyal customers.&nbsp;



The graph below helps you visualise how footfall is impacted over time, depending on if you have access to customer data from the beginning or not.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png"><img loading="lazy" decoding="async" width="1024" height="636" src="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png" alt="" class="wp-image-22567" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-300x186.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-768x477.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-150x93.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-592x368.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png 1050w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading" id="h-how-to-quickly-grow-a-mailing-list">How To Quickly Grow A Mailing List</h5>



However, building a mailing list from your&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">table booking system</a>&nbsp;alone will only provide you with a limited amount of data. You will get the data from the lead booker but not the entire party, hence you’re missing out on a big bunch of customers.



So, ideally, you want to&nbsp;get the contact details of everyone&nbsp;who is in your venue.



The best way to gather this real-time data is by using your WiFi as a <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">captive portal</a>. This means customers enter their contact details when they sign up for your WiFi. 



Now all you need to do is to set up email and SMS campaigns to reach out to those customers.



Save some time and make use of&nbsp;<a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations/" target="_blank" rel="noreferrer noopener">automated campaigns</a>:



<ul class="wp-block-list">
<li>Post-visit&nbsp;&#8211; thank them for their visit and offer a discount for next time</li>



<li>Referral&nbsp;&#8211; offer a discount or upgrade if they bring in new customers</li>



<li>Win-back&nbsp;&#8211; reach out to those who haven’t come back yet with a special deal</li>
</ul>



Tip: If you ask for your customers’ dates of birth, you can surprise them with a personalised offer for their big day!



Start capturing your customer data to sustain your footfall in your new venue.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about the&nbsp;<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Stampede Captive Portal</a>.

New Venue? Keep Your Footfall For Longer With Customer Data

<h4 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-boost-your-sales-with-automated-email-campaigns">Get the knowledge you need to boost your sales with automated email campaigns</h4>



Between our customers and ourselves, we&#8217;ve worked on hundreds of automation campaigns that send millions of emails every year and generate tons of extra revenue for hospitality businesses.



So, we know a thing or two about the value of automation, and we wanted to share the best practice.



Download your free playbook&nbsp;to get started with easy and profitable marketing automation.



Featuring our easy-to-follow 5-step recipe to build campaigns that increase sales without an increased workload, plus 5 in-depth examples following the recipe.

Shortcut Your Way To 6x Higher Conversion Rates

In the last 12 months, over&nbsp;120 million emails&nbsp;have been sent through Stampede across thousands of campaigns.



From all that we learned:



A) That the number of sent emails should be a lot higher, because



B) People often avoid email campaigns because designing them is a headache, and



C) 99% of email campaigns are very similar in design and layout.



 Enter&nbsp;Quick Campaigns&nbsp;🚀 &#8211; taking you from start to sent in just a couple of minutes.



<h2 class="wp-block-heading" id="h-how-it-works">How it works</h2>



✅ Prompt the builder with your idea ✅ Use the Brand Kit to set your theme for your venue ✅ Choose your audience or segment (or make a new one) ✅ Add some text for the body of the email (you can change the main image too) ✅ Bolt-on a trackable call-to-action button Then hit Send!



It&#8217;s less effort than a social media post, and way more effective at generating bookings and conversions.



Think of it like filling in a form, instead of building a web page with a drag-and-drop designer. Most email campaigns are simple and they tend to be the best at getting the desired outcome.



For those that still want to nurture audiences with rich content, story telling and brand building you can still do all that and more in with Bulk and even Automated campaigns.



Email marketing continues to be one of the best performing channels for any business. Social media algorithms change, new trends emerge, new platforms pop-up. Marketers constantly have to adjust and redesign their approach to stay relevant and appear on feeds. You&#8217;re always renting the audience and fighting for attention.



Your email audience is yours to address as and when you like. Segementation is still your most powerful tool here, whether you send Quick or Bulk campaigns. 



<a href="https://stampede.ai/get-started/marketing/">Stampede is here to help</a> with thousands of ways to build audiences and segments so your message hits the right people at the right time, without slowing you down.







p.s. It&#8217;s never a choice between email or social media &#8211; it&#8217;s always BOTH

Introducing Quick Campaigns

It’s hard to avoid the news headlines around the supply chain issues and the disruption they’re causing at the moment for the hospitality industry.&nbsp;There have been reports about staff travelling hundreds of miles across the country to ensure the stock is refilled, not to mention venues shutting temporarily as the undesirable alternative.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-time-to-get-creative">Time to get creative</h4>



Sometimes, you can’t avoid running out of certain items. That’s when you have to put your creative hat on to come up with alternatives to combat supply shortages.&nbsp;



When it comes to communicating changes with your customers, rather than focusing on the negative side, i.e. sorry, we have run out of &#8230;, try and turn it into something exciting and new.&nbsp;



Instead of customers not being able to enjoy their all-time favourites, they now have the (limited) chance to try something different.



<h4 class="wp-block-heading">3 ideas to tackle the supply shortage</h4>



Here’s some ideas to get you started.



<h4 class="wp-block-heading">1. Shop locally</h4>



This is the time to look beyond mass-produced supplies. Search for small producers around your place and start shopping more locally. Apart from supporting locals, this might inspire you for new menu ideas.&nbsp;



Besides, this also allows your customers to try out locally produced food and drinks they might not have come across before, such as beer from microbreweries. It also provides some great content for collaborative social media activity, which by its very nature helps spread your brand further.



<h4 class="wp-block-heading">2. Promote less popular meals</h4>



Start off with what you still have available. Push hard on promotions for your less popular meals and create enticing offers around them, or create limited time, alternate versions of them.



Either way, it’s all about putting a new spin or focus on an overlooked item. Think about how beer brands like Brewdog expand their product line by doing <a href="https://twitter.com/BrewDog/status/1415272621957079041" target="_blank" rel="noreferrer noopener">slightly different versions</a> of certain beers.&nbsp;



Sell them as a daily special with limited availability. Throughout the day you might push this further by sharing a post on your socials: “Daily special selling out fast today. Only 2 left, come by to grab yours.”



<h4 class="wp-block-heading">3. Create new menu items</h4>



Apart from pushing sales on your less popular meals, you can also use the ingredients you’ve got available to create new menu items.&nbsp;



Get your customers involved at this stage. “What dishes would you like to have on our menu?” You could also turn it into a social media poll, featuring different possible dish ideas you have and make it interactive for customers.&nbsp;



Think about turning your new dishes into side sizes for your customers to taste a wider range of smaller portions. Or maybe there was an old-time favourite you’ve taken off the menu a while ago that could now have a comeback.



And why not let your customers have a say in your new creations afterwards? After all, your customers’ new favourites might become a fixed menu item.



With all that in mind, remember to keep your customers updated on a regular basis about what’s going on in your venue via your website, social media and email &amp; <a href="https://stampede.ai/how-it-works/marketing/#sms">SMS marketing</a>. This way you can prevent any disappointment when certain dishes are not available.&nbsp;



Want some help updating your customers via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

3 Alternative Ways to Handle Supply Shortages

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

<h4 class="wp-block-heading">Why SMS verification is important?</h4>



<ul class="wp-block-list"><li>The whole world has a mobile phone number</li><li>Guaranteed deliverability </li><li>Instant validation through modern smartphones</li><li>SMS marketing has a 97% read rate within 15 minutes </li></ul>



<h4 class="wp-block-heading">Why did we build this?</h4>



We have always validated customer phone numbers as they type it out, but after lots of customer feedback, we realised that more advanced guaranteed SMS delivery would require a product update



<h4 class="wp-block-heading">How does it work?</h4>



After we have run our first validation check on the phone number we will now send that number a unique code. If using a mobile phone the field will automatically populate and that&#8217;s it!



<figure class="wp-block-embed-vimeo aligncenter wp-block-embed is-type-video is-provider-vimeo"><div class="wp-block-embed__wrapper" style="max-width: 340px;margin: 0 auto;">
<iframe loading="lazy" title="SMS Verification" src="https://player.vimeo.com/video/389474237?dnt=1&amp;app_id=122963" width="346" height="750" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>



<h4 class="wp-block-heading">How to use this feature?</h4>



<div class="wp-block-image"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1004x1024.png" alt="" class="wp-image-14196" width="473" height="482" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1004x1024.png 1004w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-768x783.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1200x1224.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-59x60.png 59w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-88x90.png 88w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18.png 1290w" sizes="auto, (max-width: 473px) 100vw, 473px" /></figure></div>



Log in to the product <a href="https://product.stampede.ai">here</a> and goto Branding > Capture and then select SMS Code Verification



That&#8217;s it now any new phone number will get verified.

Product Update – SMS Verification

Our mobiles have become so close to us that we now carry them wherever we go. We check mails on the bus stop, add favourite songs to a new playlist while we&#8217;re in the queue and check Facebook at every chance we get.
<h2>Facebook Connects Everyone</h2>
Even with all the <a href="https://www.nytimes.com/2018/04/11/technology/facebook-privacy-hearings.html" target="_blank" rel="noopener noreferrer">recent privacy issues</a>, Facebook continues to be one of the most popular social media platforms. Why? Because it&#8217;s easy and enables us to connect with friends from all around the globe and share the latest cat videos with them &#8211; satisfying an ancient human urge. Jokes aside, the benefits Facebook brings are undeniable. Looking a few years back, it was unthinkable to stay in constant contact with friends from the other side of the globe and see what they were up to.
Now, Facebook prompts you when it&#8217;s someone&#8217;s birthday and even provides you with a handy birthday card template to send them a personalised greeting. Soon enough, we started using every little break to check what’s happening on Facebook, always fearing we might miss out on the next big deal, whatever that’s supposed to be.

<h2>Providing WiFi to attract</h2>
As Facebook grew in popularity, the sight of people walking down the street, their faces buried in their mobiles, started to become more common. Businesses spotted the trend and started providing free Guest WiFi in order to attract Facebook lovers to their venues. What a genius idea &#8211; if people can lean back and relax at your business, they are very likely to check their phone, checking social media sites like Facebook and staying for that extra cup of coffee or a snack. Providing for all core amenities (including free WiFi) is key to success, and that’s especially true for hospitality businesses. In other words, new ways to take care of guests, brought new possibilities for businesses to differentiate themselves.
<h2>Get your business online</h2>
Today, Facebook is way more than just a way to stalk your friend’s holiday pictures. It offers information on all kinds of content, as it expanded from a personal medium to a portal that also accommodates brands and businesses. The next step for companies was being found and loved on Facebook, as it offers fantastic ways to create engagement with the fans of the customer base.
If we compare successful businesses today, we often look at the amount of Facebook likes they have on their page as social proof. People now use Social Media sites like Facebook to see how other users rate a venue and how their experience was before making a visit.
So &#8211; you&#8217;ve got a Facebook page for your venue, right? If that’s not the case, stop reading for two minutes, <a class="" href="https://en-gb.facebook.com/business/learn/set-up-facebook-page" target="_blank" rel="noopener noreferrer">click here</a> and set up an account for your venue. There are over <a href="https://zephoria.com/top-15-valuable-facebook-statistics/" target="_blank" rel="noopener noreferrer">2 Billion Facebook users out there</a> that you could be reaching!
<h2>Create Online Visibility</h2>
Whereas big corporate companies have a dedicated department to shape the online presence of the company, smaller enterprises often face difficulties when it comes to managing and updating their online appearance. So what&#8217;s a small business to do?
We got you covered, don’t worry! When a user connects to a Stampede powered WiFi network, they are given the option to choose from <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">entering their email address</a> or logging in through Facebook. This lets guests use the WiFi network with a single click by sharing the information that is public on their Facebook profile. This option holds a unique possibility for businesses, as they are then able to publish every connection that is made to their Guest Network on Facebook.
In other words, if a customer connects to the Guest WiFi Network, all their friends and contacts can see that the customer is checking in at your venue. This is a fantastic way to establish a strong and convincing online presence for your business and makes it easy for new and potential customers to find your venue online, check reviews of other guests and plan their next visit to your business.
As you can see, the right solution can help you to turn a necessity into a benefit for you business very easily. If you want to find out about the entire set of advantages that a Guest WiFi Software can bring to the table, don’t hesitate to get in touch with us.
You’ll be surprised what your WiFi can do for you.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook WiFi and your Business

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

Are you thinking of opening a retro-styled bar offering latest custom-crafted cocktail trends like Switchels? Or what about a specialised bar for Gin lovers with a wide range of corresponding tonics? Maybe opening a microdistillery with your own taproom is your secret passion?



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No matter what type of drink and food you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your bar: WiFi. As a matter of fact, a survey showed that<a href="https://pos.toasttab.com/blog/restaurant-management-statistics"> over 70% of customers</a> felt that technology, like free bar WiFi, enhanced their experience.



In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your drinks and, yes, your WiFi. With that in mind, here are our top five tips (plus one bonus) on how to set up WiFi for your bar.



<h4 class="wp-block-heading">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account. Some of the best brands, like<a href="https://www.stampede.ai/blog/ubiquiti-unifi-integration-with-blackbx"> Ubiquiti UniFi,</a><a href="https://www.stampede.ai/blog/cisco-meraki-integration-with-blackbx"> Cisco Meraki</a>, Netgear and, of course, Google, can go for as little as $100. Techradar has a nice roundup of<a href="https://www.techradar.com/news/networking/routers-storage/best-router-9-top-wireless-routers-on-test-1090523"> some of the best routers out there</a>.



The standard that WiFi uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2020, the most widely used standard is 802.11ax and support network speeds of up to 14gb/second. Yes. 14GB. But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading">Big Place? Go Mesh</h4>



If you&#8217;ve got a large bar with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your bar. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network.



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network.<a href="https://www.techadvisor.co.uk/test-centre/network-wifi/best-mesh-wi-fi-network-systems-2018-3661110/"> This article in Tech Advisor</a> is a quick read and gives you a nice overview of some of the best mesh routers out there.



<h4 class="wp-block-heading">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business.<a href="https://stampede.ai/start-now/"> </a>Even in the most distant bathroom stall (for those omnipresent Tik Tok addicts). Now all you need to do is write up your complicated network password on all the walls so your customers can connect, right?



WRONG. You’ve just spent some bucks paying for a professional bar WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a<a href="https://stampede.ai/product/captive-portal/"> </a><a href="https://stampede.ai/product/captive-portal/">captive portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No chalkboards on the wall, but more importantly no passwords to remember or to change monthly.



The other cool part about a captive network is that it will automatically connect your customer in the future. No more logging in! And the best part &#8211; at least for your business &#8211; you now have your <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer’s email address</a>. So, win-win for you and your customers. With their permission, you can use this valuable customer information for our next tip: Automated Marketing.



<h4 class="wp-block-heading">Use Automated Marketing</h4>



You’re providing free bar WiFi for your customers and, in return, you’re <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">getting their data</a>. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the captive portal login screen. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about specials you’re thinking about offering or about their favourite drink.



Once registered, you can then import your customers&#8217; email into mailing list software like MailChimp. Or<a href="https://get.stampede.help/portal/kb/articles/zapier-introduction"> use software like Zapier</a> to do thousands of different tasks. Like importing emails into a Google Docs spreadsheet. You can also use Stampede to send an automated text or SMS messages, reaching your customers wherever they are.



Want to reward<a href="https://www.stampede.ai/blog/loyalty-program-ebook"> loyal customers</a>? Send them an<a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing"> email or SMS</a> with a voucher for a free drink on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop them a voucher for 20% off their next visit &#8211; who can resist a bargain?



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<h4 class="wp-block-heading">Get Social</h4>



So you’ve got an awesome bar WiFi network with a captive portal set up in your bar and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and Twitter usernames EVERYWHERE &#8211; menus, the walls, even on your receipts.&nbsp;



Encourage your customers to share their experience, and more importantly, their photos with their family and friends. Remember, <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">user-generated content</a> on social media means free advertising for you! To give your social media channels an additional boost, you can redirect your customers to your desired social channel once they’ve signed into your WiFi.



As we all know, online reviews influence customers&#8217; decision making more and more. So, let Stampede send an automated message after your customers have left the venue. Asking them to login to<a href="https://www.stampede.ai/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue"> TripAdvisor or Google Reviews</a> and write about their experience.&nbsp;



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Here is a short case study with one of our customers Cru Holdings, who are owning and operating six bars and restaurants in Scotland. They have used Stampede to generate more personalised email campaigns and events. But also to automate important processes and boost the overall performances of their venues.



<div class="wp-block-file aligncenter"><a href="https://stampede.ai/wp-content/uploads/2020/03/Cru-Holdings-Case-Study-1.pdf">Cru Holdings Case Study</a><a href="https://stampede.ai/wp-content/uploads/2020/03/Cru-Holdings-Case-Study-1.pdf" class="wp-block-file__button" download>Download</a></div>



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<h4 class="wp-block-heading">Bonus Tip</h4>



The last bonus tip is on us! Forget about old fashioned print advertising. <a href="https://stampede.ai/blog/introducing-stories/">Our unique Stories feature</a> allows for a dynamic in-venue promotion for your upcoming events, new menu items, happy hours, special deals and much more. Similar to Instagram Stories, they will be shown on your customers mobile during the WiFi log-in process. Therefore, viewing is guaranteed.



<h4 class="wp-block-heading">Awesome WiFi in Your Bar Set-Up</h4>



Now that you have awesome WiFi in your bar set up that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the bar of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? 



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5 Tips for Setting Up WiFi for Your Bar [2020 Guide]

<h1 class="wp-block-heading" id="h-free-february-march-2023social-media-calendar">Free February &#8211; March 2023 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar&nbsp;for February and March 2023 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

February – March 2023 Social Media Calendar

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

If you are a small business owner, then you are very likely looking for strategies to get your leg up on the competition. You want your business to succeed, despite your limited marketing budget. The good news is that you do not have to fork out a fortune to get your services or products “out there”- you simply have to know which free marketing tools are available and how you can use them to their maximum potential.&nbsp;



In this article, we will mention various tools that can boost sales, make life easier, and empower you to get the most out of your investment. With these tools, you do not need to outsource your marketing – you don’t even have to have in-house marketing staff. As an owner of a small or new business, you can manage these tools yourself and we will give you insight into how, when, and why.&nbsp;



Here are 5 free marketing tools that can help you to increase your resources and do more for your business:



<h4 class="wp-block-heading">1. Canva</h4>



When it comes to creating visually appealing marketing material, then Canva is fast becoming the most popular free graphic designing tool. Whether you are looking to design a logo, a brochure, an infographic, a sales proposal or a social media post, this platform allows you to easily design visually appealing content.&nbsp;



What we like most about this platform (apart from it being extremely user-friendly) is that it gives you templates, ideas, and suggestions to draw inspiration from. So, even if you don’t have a creative bone in your body, you can still produce something that looks both professional and attractive.&nbsp;



Canva pretty much works using a “drag and drop” approach. You simply move your images, text, and elements around until you are happy with the layout. It also has a massive library of free fonts and stock images you can use.



With visual content becoming an increasingly important form of marketing collateral, a tool such as this could become indispensable to your business.&nbsp;



<h4 class="wp-block-heading">2. MailChimp</h4>



When considering email marketing campaigns, then know that MailChimp has your back. This platform currently has an average of 12 million users and with this type of support to back up our claim, we can confidently say that this software remains one of the best free email marketing tools out there.&nbsp;



What’s important to note is that this software only remains free for those who have less than 2000 subscribers. As a new or small business, however, it’s safe to assume that you have not yet built such a huge contact list where your customers are willing and happy to be added as recipients.&nbsp;



The software is simple to use and with tons of templates to choose from, designing an attractive newsletter, an advert, or even a survey is hassle-free. Emails can also be set-up to be sent automatically at your preferred times or you can batch emails according to your different target audiences.&nbsp;



Did you know that according to <a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot</a>, 80% of business professionals believe that email marketing increases customer retention? 59% of marketers also say that email is their biggest source of ROI<a href="https://blog.hubspot.com/marketing/email-marketing-stats">[1]</a>.



Learn more about email marketing and how it works <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/">here</a>.&nbsp;



<h4 class="wp-block-heading">3. Grammarly</h4>



Few things are as off-putting to your audiences as badly written content that hasn’t been revised adequately. When you are trying to draw audiences in and impress them so that they stick around for more, then be advised that blatant spelling mistakes and grammar issues can create a huge barrier.



Enter Grammarly. This software helps you to avoid critical mistakes without much effort from your side. Simply copy and paste your content into the relevant site section and then the programme will review your work and give you editing suggestions. If you use Microsoft Office to do your writing, then you can also use the even more convenient downloadable version.&nbsp;



Some food for thought –



58% of marketers claim that “original written content” is their most important digital asset <a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">[2]</a>.



<h4 class="wp-block-heading">4. Hootsuite</h4>



Hootsuite is a tool that works really well for marketers who want to tap into a central social management platform and streamline the posting of content. It’s a programme that helps marketers to create a consistent voice for multiple audiences with ease.



Hootsuite allows you to schedule social media posts in advance and can free up tons of valuable time. It also manages social media profiles for more than 30 platforms (just imagine having to post the same content 30 different times on 30 separate platforms). To add, you can also reply to comments and mentions through the dashboard without, once again, having to open up different platforms on your browser.&nbsp;



This social media marketing manager works extremely well at automating social media content. It can be a little tricky getting used to the functionality but once you have a firm grasp of the ropes, this tool makes marketing online a breeze!&nbsp;



<h4 class="wp-block-heading">5. Bit.ly</h4>



Bit.ly has gained quite a positive reputation among marketers and it is also extremely easy to use. The main purpose of this programme is to shorten links, so it’s helpful anywhere you don’t want a URL that goes on for a whole mile.&nbsp;



But while Bit.ly makes your links look more attractive to readers, its purpose is far more powerful. It’s also an amazing online marketing tool that can follow clicks, view site referrals, and generate an idea of which geographical areas most clicks are emerging from. These features are very useful when you want to collect data on how your marketing strategies are performing. This data can then be used to refine your techniques &#8211; resulting in more customer conversions.&nbsp;



<h4 class="wp-block-heading">In Conclusion&nbsp;</h4>



We understand how frustrating it can get when you are a small business trying to compete with bigger fish who have marketing budgets beyond measure. The good news is that with these free marketing tools (and the many others found online), you have the opportunity to get your feet wet and who knows – you too could soon be swimming along with your competitors at the very same level.&nbsp;



References:



<ol class="wp-block-list"><li><a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot Marketing Statistics</a></li><li><a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">Tips and Tricks for Online Advertising</a></li></ol>

5 Useful Free Marketing Tools That Anyone Can Use

If potential customers are already on your website, you want to keep them there.



On sites like Tripadvisor, people can shop around with easy access to all venues in an area. If they are on your website, you have a better chance to convert them to a paying customer.



 So it’s best to give them all the information they could want on there, including your Tripadvisor rating and recent reviews. This will prevent them looking elsewhere in their research, and discovering another venue.



 And Tripadvisor has just the tool to provide that information: <a href="https://www.tripadvisor.co.uk/Widgets" target="_blank" rel="noreferrer noopener">Widgets</a>.



What&#8217;s a Widget?



 Widgets are small info boxes that pull through details from your Tripadvisor business page and update in real time. And they&#8217;re completely free.



 They are created by adding a little bit of HTML code, supplied by Tripadvisor, to your website. <a href="https://www.tripadvisorsupport.com/hc/en-gb/articles/200615507-How-do-I-add-widgets-to-my-website-" target="_blank" rel="noreferrer noopener">Tripadvisor have guides</a> on how to do this, as well as an “Email Code” button that can send it to those responsible for your website.



 Business owners have a choice of the 3 different widgets:



<ul class="wp-block-list"><li>Display most recent Reviews</li><li>Collect new Reviews</li><li>Show off awards and ratings</li></ul>



You can include any and all of these, but our recommendation is to focus first on getting the most recent reviews and your awards and ratings widgets set up.



These two widgets will provide the essential information that potential customers are looking for, without them leaving your website. That way you’re more likely to secure the booking, reservation or order in that same website visit.



 To get started setting up your widgets, head to <a href="https://www.tripadvisor.co.uk/Widgets" target="_blank" rel="noreferrer noopener">this Tripadvisor page</a> and put your business&#8217; name in the search bar.



 If you’re looking for more control over your reviews on Tripadvisor then <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team to discover <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">our Reviews tool.</a>

Tripadvisor Tuesday – Free Widgets

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



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As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.



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<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use">Putting Customer Feedback To Use</h3>



 There’s plenty to be learned from diving into your reviews on Tripadvisor, Google and so on &#8211; especially those that were submitted in the last 8 to 12 months.



There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.



 Here’s a quick action plan to extract insight from customer feedback:



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor</a> and <a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>. </li><li>Use the filter to sort the reviews by score (highest first or lowest first) </li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars </li><li>Make a note of recurring themes and common words within each score bracket </li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews Sentiment Analysis</a> &#8211; but it can be done manually using the process above.



We recommend starting with the 3 star reviews &#8211; these tend to be the most informative and balanced, providing some quick wins.



Review scores are great for attracting new customers, but it&#8217;s the words in a review that provide actionable insight.



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews">Making More Of Customer Reviews </h3>



<h4 class="wp-block-heading" id="h-social-media-content">Social Media Content</h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, make a note of some of the best ones from recent submissions. You can turn these into juicy social media posts to help drive more sales. A little bit of text to say “Thanks to Carol V. and her family for visiting and leaving us this great feedback” with an image containing the review itself makes for brilliant, easy content.



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"> Customer Reviews of New Services</h4>



However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; &nbsp;it&#8217;s still important to gather feedback.



For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.



But, with nearly all transactions taking place online, operators will have a digital database of customers to contact for feedback. It’s the perfect opportunity to reach your customers by email, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.



 This keeps the feedback loop spinning. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.



 If you’ve got any questions about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a>&nbsp;then <a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Extract Insight From Recent Customer Reviews

<h4 class="wp-block-heading" id="h-power-up-your-social-media-posts-with-an-informed-approach-to-hashtags">Power up your social media posts with an informed approach to hashtags</h4>



Hashtags are arguably one of the most powerful, yet untapped, resources on social media. Getting them right can dramatically increase the reach of your posts and help the social media platforms work for you, rather than against.



But where do you start?



Download your free hashtag cheat sheet now.



To make it easier for hospitality businesses, we’ve compiled a huge list of hashtags for quick reference. With over 250 ideas covering 14 relevant categories from meal and drink themes to travel and competitions, plus handy tips and advice on hashtag use this cheat sheet will provide a structured approach to hashtags.

Hospitality Hashtag Cheat Sheet

Tripadvisor recently rolled out their <a href="https://www.tripadvisor.com/travel-safe">TravelSafe</a> updates for businesses and travellers. The update focuses on bringing safety measures implemented in response to COVID-19 to the forefront.&nbsp;



These changes have the potential to really shake things up in terms of ratings and rankings on the platform as consumer interests change and adapt to life after lockdown. Our research has discovered that less than 1 in 100 restaurants in the UK has added their safety measures to Tripadvisor following the update.



<h2 class="wp-block-heading">What does Travel Safe do?</h2>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21.png" alt="" class="wp-image-18924" width="471" height="121" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21.png 942w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-300x77.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-768x197.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-150x39.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-592x152.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-190x49.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-350x90.png 350w" sizes="auto, (max-width: 471px) 100vw, 471px" /></figure></div>



For business listing owners, there are new sections available to provide details of safety measures in place. Businesses with this information get a badge on their listing preview.



<div class="wp-block-image"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.02.04.png" alt="" class="wp-image-18923" width="215" height="314"/></figure></div>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



For customers, there’s a new filter in the search results for “Venues with safety measures in place&#8221; (which takes the top spot) and there is also safety measure specific questions for those travels and customers writing reviews.



<div style="height:143px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator"/>



<h6 class="wp-block-heading">Related Article: <a href="https://stampede.ai/blog/guest-review-management/">Guest Review Management</a></h6>



<h2 class="wp-block-heading">The Research Process</h2>



To get a better understanding of the impact this update has for businesses, we’ve gone through the results for hotels, restaurants and food and drink businesses in the UK’s 30 biggest cities (by population), from the point of view of a customer. We’ve gathered the results <a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">in a table </a>to compare hospitality industry segments and geographic areas.



We looked up the number of hotels and restaurants in each city, then applied the “Properties taking safety measures” filter in the left-hand column of the search results.



This was carried out for Restaurants, Bars and Pubs, Tea and Coffee and Hotels.



<h2 class="wp-block-heading"><a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">The Results</a></h2>



The numbers are striking. Out of 48,000 Restaurants in those 30 cities, only 406 venues showed up with the “Safety Measures” filter applied. That’s less than 1%.&nbsp;



For hotels, there was a marked increase in results showing up with the filter applied. From 9,000 properties, 625 included details of the safety measures they had put in place. A sturdy 6.9% across the nation.



London has the most restaurants with new COVID safety measures in the UK (134) but this is only 0.69% of London restaurants listed by Tripadvisor.



The southern cities of Bournemouth, Southampton and Portsmouth all feature highly on the list for restaurants with measures listed (3.93%, 1.77% and 1.63%). This is expected given their reputation as staycation hotspots on the south coast.



Nottingham and Glasgow top the list for the highest proportion of hotels with safety measures detailed at 12.5% and 11.5% respectively.



The full data for Restaurants and Hotels is below and you can view all the results of the research <a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">HERE.</a>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table.png" alt="Restaurant results for tripadvisor safety measures" class="wp-image-18932" width="579" height="629" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table.png 772w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-276x300.png 276w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-768x834.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-150x163.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-592x643.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-55x60.png 55w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-83x90.png 83w" sizes="auto, (max-width: 579px) 100vw, 579px" /></figure></div>



<div style="height:37px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2.png" alt="Hotel results for tripadvisor safety measures research" class="wp-image-18934" width="537" height="611" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2.png 716w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-79x90.png 79w" sizes="auto, (max-width: 537px) 100vw, 537px" /></figure></div>



<h2 class="wp-block-heading">Food For Thought</h2>



As one of the go-to sites when searching for places to eat and drink it’s surprising that so few venues have managed to get their Tripadvisor listings updated. Especially after going to so much effort to implement their safety measures and the consumer desire to be well informed of precautions.&nbsp;



According to <a href="https://www.cga.co.uk/2020/07/20/cga-and-ukhospitality-set-out-the-industrys-road-to-recovery">CGA researc</a>h under a quarter (23%) of consumers are only returning to venues with caution and a third (33%) only doing so if they are sure that added precautions were in place.



Safety Culture says ‘while ‘Super Saturday’ saw millions flock to pubs and bars, just a quarter (26%) of the British public feel safe going back to pubs and bars and only 37% feel safe going back to restaurants and cafes.’ It says there is an ‘urgent need for business to be transparent about new measures for customer and employee safety.’



At the time of writing, only about 60% of hospitality venues have reopened. It follows that as more reopen, the number with measures listed on there will climb and competition within that filtered search view will increase.



<h2 class="wp-block-heading">Advice For Owners</h2>



First, head to Tripadvisor and carry out a search in your local area using the same process we laid out above, or check out the results for the nearest big city. Have a look at what others near you have done.



Here’s a great example of one we found to take inspiration from:



<figure class="wp-block-image size-large"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Steakhouse-safety-measures-tripadvisor-1024x343.png" alt="steakhouse safety measures on tripadvisor" class="wp-image-18938"/></figure>



The Tripadvisor platform allows you to give a bullet point list of measures in place, provide contact details for any further questions and provide a short written note which allows for a more personal touch too.



With this information in place, a business will be significantly more visible to those concerned and cautious customers who want to be reassured before venturing out.&nbsp;



<h2 class="wp-block-heading">Wrapping Up</h2>



Whilst we are still in early stages of reopening, it’s a critical time to act on this. The numbers were quite startingly given the struggles already faced and the need to come back strong. The updates look eye-catching to customers on Tripadvisor and they themselves have put a lot of weight behind showing off safety measures.



It’s well worth taking a few minutes to update your listing after all the effort gone into making the venue safe and those who get to it sooner will be better for it. There’s a huge opportunity out there for those businesses able to reassure customers and increase their footfall as a result.



If you&#8217;d like any more information on our research please <a href="https://stampede.ai/company#contact">contact us.</a>

How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



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However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



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 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

GDPR isn&#8217;t another networking acronym or government agency. GDPR is short for the <a href="http://www.eugdpr.org">General Data Protection Regulation (GDPR),</a> which takes effect on May 25, 2018 throughout the EU.

<a href="https://www.mckinsey.com/business-functions/risk/our-insights/tackling-gdpr-compliance-before-time-runs-out">Any business established in the European Union</a>  will have to comply with all the GDPR laws. Of course, with Brexit approaching rapidly, requirements may fluctuate with the UK, but even UK based businesses that deal with EU customers will be bound by the GDPR rules.
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/n5WJOncaHt4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Basically the goal of GDPR is to empower individual data privacy. It ensures that when people give their personal information out to a business, that data is used for a specific purpose, kept only for specific period of time and stored securely.
<h3>What does GDPR Mean for Your Business WiFi ?</h3>
<a href="https://arstechnica.co.uk/information-technology/2016/08/public-wi-fi-forget-the-scare-stories-read-this/">There are a lot of myths</a> floating around about what exactly GDPR is going to mean for your business &#8211; from multi million dollar fines for users downloading pirated movies on your network, to businesses being required to retain personal data for all users on their WiFi network. Some of the stories are just that &#8211; stories &#8211; while other rumors are filled with half truths.
<h3>Why even bother with the hassle?</h3>
With Stampede, you can offer your patrons <a href="https://www.stampede.ai/how-it-works#security">safe, secure and &#8211; yes &#8211; GDPR compliant WiFi. </a>
Terms and Conditions, data retention, <a href="/blog/blackbx-wifi-and-gdpr" target="_blank" rel="noopener noreferrer">GDPR requirements</a> &#8211; we&#8217;ll take care of all of that for you so that you can get on with what you really want to do: run your business.
Users in your business connect to your WiFi through our secure captive portal (<a href="https://www.stampede.ai/how-it-works#marketing">fully brandable as yours, of course</a>) where they can authenticate with a social media profile, like Facebook, or by using an email address. You can use this opportunity to then <a href="/blog/press/marketing-with-wifi">gather marketing data about your customers</a> &#8211; name, age, post/zip code &#8211; and even ask questions. Once connected, users need never log in again.
The end result? Customer data is kept safe, secure and, most importantly,  GDPR compliant.
<h3>Get GDPR Compliant Today</h3>
You can get started getting your business GDPR compliant for FREE!
Stampede <a class="" href="https://www.stampede.ai/how-it-works#integration">integrates with most of the world&#8217;s leading WiFi equipment providers</a> &#8211; award winning names like UniFi, Open Mesh, LigoWave, Cisco and more. Don&#8217;t have your own WiFi equipment? No problem, we can help you out there, too.
Don&#8217;t let GDPR ruin your business &#8211; try Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Offer GDPR Compliant WiFi with Stampede

Did you know that more and more people are using Instagram to make decisions about their next dining choice? Often restaurants are scaled based on their “Instagrammability”, i.e. how Instagram-friendly they are.&nbsp;Keep reading to find out how to make your restaurant more Instagrammable.



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The average customer <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">spends 10 minutes taking pictures</a> before actually starting ordering anything. Shocking? Well, <a href="https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/">69% of Millennials</a> take a photo of their food whilst being out and about and <a href="https://stampede.ai/blog/how-customers-choose-a-restaurant/">30% would avoid going to a venue with a weak Insta account at all</a>. You might not be the biggest fan of this trend, though the Insta influence keeps growing every day.



Not all is bad with Insta. There are big advantages for your business. All this posting and sharing with family and friends is <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">free advertising for you</a>! This leads to <a href="https://stampede.ai/blog/the-importance-of-digital-word-of-mouth/">word-of-mouth</a>, getting you more people through the door. Who would say no to that?



Having said this, you might not be able to influence the content of the posts as such, but you can influence the way they look. So, how do you make sure your restaurant is Instagrammable?&nbsp;



It’s not only about the appearance of your food and drinks (like all this <a href="https://www.nytimes.com/2017/04/19/style/unicorn-food-starbucks.html">crazy rainbow coloured unicorn food</a>). There is more to consider than you might have thought of. We have gathered 5 restaurant design features helping you to go viral with your venue.



Further reading: <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram</a>



<h4 class="wp-block-heading" id="h-1-good-lighting">1) Good Lighting</h4>



Let’s start with the most obvious one. The perfect snap needs <a href="https://www.absoluteci.co.uk/blog/how-to-make-your-bar-or-restaurant-more-instagrammable">good lighting</a>. The ideal solution for the best captures, of course, would be natural light. However, maybe your venue is hidden in the back or downstairs without much natural light coming in &#8211; plus what about after dark customers? Therefore, artificial lighting is what you have to rely on. Nowadays there are many different types to choose from &#8211; warm white, cool white, daylight or maybe fancy coloured light?&nbsp;



Each venue has its own ideal solution. You might even consider different types of lighting within your venue to get the perfect balance between too bright and too dark. Make use of a dimmer to adapt your light throughout the day. In addition, quirky lights &#8211; like fairy lights &#8211; can add the additional kick to your restaurant and create the perfect ambience for THE shot.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-2-attention-to-detail">2) Attention to Detail</h4>



It’s no secret that attention to detail is a powerful tool to set yourself apart from your competitors. Most of us will think about this in terms of customer service or operational excellence. However, you should also think about the entire dining experience, including physical assets. This could be the dishes you’re using, but also your overall decoration on the tables and in your venue.



Why not exchange your plain white plates with more colourful, exciting ones that can make the difference when looking through the camera lens? A variety of plants and interesting or quirky signs (you could go neon or choose a quote reflecting your brand) can further help you to set yourself apart. Remember to give your decoration elements a little makeover from time to time, to make it more exciting for your customers. Don’t forget seasonal decoration.&nbsp;&nbsp;



<h4 class="wp-block-heading" id="h-3-unique-dishes-to-stand-out">3) Unique Dishes to Stand-Out</h4>



You might have it already in your restaurant &#8211; your signature dish or drink. Something unique you came up with that customers can only get at yours. Something Instagrammable that creates the buzz, driving people through your doors encouraging them to share their experience.



If you don’t have a unique dish, it’s not as complicated to come up with an idea as you might think. Stick to something you’re good at, no need to go crazy here. Think of your customers’ favourite dish or drink in your restaurant, your bestsellers. Choose one and take it up a notch. What about trying out some new flavour combinations or an eye-catching presentation?&nbsp;



Come up with a name that fits your brand and the dish, something memorable. That’s it, your new signature dish is waiting to be photographed and shared on Insta. Don’t forget to share this new, exciting dish with your customers on your social channels! And for bonus points, give it a <a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">unique hashtag</a>!&nbsp;



<h4 class="wp-block-heading" id="h-4-aesthetic-in-your-venue">4) Aesthetic in Your Venue</h4>



Going a bit bigger here. It’s not only about the details in your decoration but also about the overall aesthetic of your venue that can make it more Instagrammable.&nbsp;



Starting from the outside (also a good way to attract walk-in traffic) and looking at your external wall. Maybe a <a href="https://www.cnbc.com/2019/04/19/restaurants-invest-in-photogenic-decor-to-attract-instagram-users.html">colourful wall or artwork</a> can do the trick. You don’t have to be an artist yourself, do some research on local artists looking for an opportunity to showcase their talent. Also, make sure your name is visible on the outside.



The same applies when we move inside. Pay attention to your artwork and make sure it fits your overall brand and story. Eye-catching wallpaper gives your customers the ideal background for their shots. For example, this bar has light-up stairs that will definitely catch your attention: <a href="https://www.instagram.com/p/B0WlGseDHnO/">https://www.instagram.com/p/B0WlGseDHnO/</a>.



If you want to take it another step forward, have a look at your floor. Is it the usual grey-coloured one you find in the majority of restaurants? You could give this a boost with some <a href="https://www.theverge.com/2017/7/20/16000552/instagram-restaurant-interior-design-photo-friendly-media-noche">decorative, striking floor tiles</a> that make your venue special.



<h4 class="wp-block-heading" id="h-5-storytelling">5) Storytelling</h4>



Every venue has its own story. This might be the way you came up with the idea to start a restaurant, an interesting fact about the owners or the story about the actual venue itself.&nbsp;



There is always something exciting to tell about your place your customers are interested in. <a href="https://stampede.ai/blog/how-restaurants-can-use-storytelling-for-social-media/">Stories are there to be shared</a>. So make sure your customers know your story and integrate this theme within your food and decor.



For example, the restaurant <a href="https://www.mammas.co.uk/">Mammas Pizza</a> has a chalkboard on their wall, telling how the owner was an extra in two Star Wars films. They even took it a step further. <a href="https://www.tripadvisor.co.uk/ShowUserReviews-g186525-d719977-r280067735-Mamma_s_American_Pizza-Edinburgh_Scotland.html#photos;geo=186525&amp;detail=719977&amp;ff=397854343&amp;albumViewMode=hero&amp;aggregationId=101&amp;albumid=101&amp;baseMediaId=397854343&amp;thumbnailMinWidth=50&amp;cnt=30&amp;offset=-1&amp;filter=7&amp;autoplay=">The writing is like the opening of a Star Wars film.</a>&nbsp;



Remember, all these features should lead to a unified overall appearance in your venue. No matter how crazy you get, there should be some sort of connection to your brand and who you want to be, allowing you to create an overall theme.&nbsp;



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



Not all of these Instagrammable features might be suitable for your venue. No need to start tearing down your walls or spending fortunes on new decoration. But they will give you an idea of what your customers are paying attention to when getting out their phones to take their next shot. Maybe a little tweak here and then can already boost your restaurant up the Insta-friendly scale.&nbsp;&nbsp;



This all sounds good and well, but once customers get their Insta shot, how do you ensure that they’re coming back? We all know, attracting new customers costs you more than nurturing your existing ones.&nbsp;



To get their newest Insta shots posted, your customers need WiFi. Make use of the Guest WiFi you provide and gather your customers’ data for targeted promotions, review management and much more.



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5 Tips to Make Your Restaurant More Instagrammable

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
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Company

In a <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">previous article</a>, we talked about nurturing and ensuring guest loyalty being one of the top challenges in the hotel industry at present. With customers quick to go elsewhere if hotels don’t offer them their ideal experience, and painfully high expectations, loyalty is hard to win and easy to lose. There are many tips and tricks for increasing loyalty in hotel customers, such as <a href="https://stampede.ai/">WiFi marketing for hotels</a>. So what are the top ways to do to it?







<h4 class="wp-block-heading">First impressions and consistency</h4>



It’s an old saying but first impressions count. You need to get your branding spot on from the moment someone comes in to contact with your hotel (on or offline). You must then continue with utmost consistency through every experience they have with you.



<h4 class="wp-block-heading">Meet all general expectations without question</h4>



There is no room for second chances in the hotel world today. Everything from perfect housekeeping through to seamless check-in processes needs to be done correctly 100% of the time. A guest will never return if you can’t get the basics right.



<h4 class="wp-block-heading">Offer incentives and offers at the right time, in the right way</h4>



It’s not enough to offer generic offers. Offers need to be tailored to the individual. They then need to be given at the right time, when they are most likely to be acted on. Furthermore, you need to deliver them in the way which most likely prompts a response, such as physical coupons, text message offer codes or email promotions.



<h4 class="wp-block-heading">Get personal</h4>



Personalisation is perhaps one of the biggest opportunities to boost loyalty in hotel guests. We all like to be treated as individuals and that should be your aim, no matter how large your hotel business is.&nbsp;



To do this you’ll need to understand your customer. This requires hotel customer data. Collect this data right in the moment using your <a href="https://stampede.ai/product/how-it-works/">hotel’s WiFi login page</a>. It’s clever and will give you the information you need to personalise a guest’s stay. For example, this may allow you to leave a gift for a birthday or a bottle of fizz for an engagement.



Our marketing software allows you to collect these valuable guest data. It provides you with analytics and tools to turn one-time visitors into loyal customers. Why not give it a try at your hotel?



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<h4 class="wp-block-heading">Get big</h4>



You don’t just need the microdata on the individual, but you’ll also be able to nurture loyalty by utilising big data. Big data allows you to look at the bigger picture of patterns and preferences in your guests including things such as seasonal fluctuations or health suite usage by different customer types. This allows you to move on to bolster your strengths and mitigate your weaknesses.



<h4 class="wp-block-heading">Segment your marketing activities</h4>



It’s not enough to just offer incentives or send out generic marketing messages. With the right data at your fingertips, you can <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">segment your marketing activities</a>. This way you can offer the right incentives to the right individual.&nbsp;



For example, offer a pleasure traveller with a family a free hour in your business centre and you’ll make them feel uncared for. Yet offer that same incentive to a business customer who you know uses the business centre and you’ve got a hook.



<h4 class="wp-block-heading">Make the guest experience a priority</h4>



We are in the age of experiences. Millennials are the future of travel. <a href="https://www.globalwebindex.com/millennial-statistics-1?utm_campaign=Reports&amp;utm_source=ppc&amp;utm_medium=google&amp;utm_term=millennials-2019&amp;utm_content=millennials-2019&amp;utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=millennial%2520generation&amp;utm_campaign=GWI+-+US+-+EN+-+Beauty+Buyers+-+Cosmetic+Industry+-+BMM&amp;hsa_kw=millennial%2520generation&amp;hsa_grp=77486027452&amp;hsa_net=adwords&amp;hsa_acc=9903771596&amp;hsa_cam=2037591804&amp;hsa_tgt=kwd-1319018645&amp;hsa_src=g&amp;hsa_mt=b&amp;hsa_ad=355840759592&amp;hsa_ver=3&amp;gclid=Cj0KCQiA5dPuBRCrARIsAJL7oejriihIzJwvxgfkkSvaIimndCeKsiesfG-uFbkZJnIrcf6x4SFNfboaAgTqEALw_wcB">Millennials value experiences</a> in a way generations before them tended to value things. Indeed, many argue that it is this drive for experiences that has <a href="https://skift.com/2019/04/30/airbnb-experiences-makes-growth-a-priority-over-all-else-executive-says/">fuelled the popularity of Airbnb</a>, a major disruptor to the hotel sector.



Therefore, it is absolutely crucial that hotels focus unrelentingly on the guest experience and how they can improve it.&nbsp;



The guest experience begins long before check-in. From how you communicate about bookings through to interaction during their stay with you, you build a positive experience rooted in trust. Guest experience also involves helping them to enjoy their stay through everything from information on local events or places to eat.



<h4 class="wp-block-heading">Use loyalty programs that guests care about</h4>



With many loyalty programs, guests simply ‘make do’. They accept what you offer and it doesn’t necessarily nurture loyalty. Back with our millennials, <a href="https://www.hospitalitynet.org/opinion/4091173.html">68%</a> show loyalty to a hotel which offers the most rewards.&nbsp;



So make a more <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">conscious loyalty program</a> by considering what your guests actually want. You can then reward their repeat stays in a more meaningful way.



Furthermore, structure your loyalty program in a way which rewards your guests in both the short and long term. You need to entice them to make the next booking but you also need to lure them in longer to coming back again and again.



Don’t forget to reward those most loyal customers for leaving reviews too.



<h4 class="wp-block-heading">Use the right technology and with confidence</h4>



Nothing will undermine a guest’s loyalty to you like a data breach or technology which doesn’t work as they expect it to. From smooth booking and check-in processes through to in-room smart features, your technology needs to be safe and secure as well as intuitive and user-friendly.



<h4 class="wp-block-heading">Exceed customer expectations</h4>



You need to go beyond what your customers expect and deliver them an experience which exceeds their expectations. Again, you’ll need to understand your guest to be able to achieve this.



Exceeding expectations may involve things such as remembering a specific request, follow-up emails containing thanks and rewards, to unexpected gifts in the room.&nbsp;



Nurturing customer loyalty is a vital strategy for success in your hotel. Remember, it’s easier to keep a customer than to win a new one, so it’s really worth the effort.



Want to learn a bit more about the importance of customer loyalty?



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10 Tips on Nurturing Customer Loyalty in the Hotel Industry

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In 2015, Health Secretary Jeremy Hunt said £1 Billion had been allocated to ‘digitising’ <img decoding="async" class="" style="margin: 0px 0px 10px 10px; width: 320px; float: right;" title="Stampede Hospital WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/hospital-wifi.jpg" alt="Stampede Hospital WiFi" width="320" data-constrained="true" />the National Health Service, and that all NHS buildings will offer free Wi-Fi to their patients in a ‘digital and paperless NHS’.
Despite this, hospital WiFi  is patchy, with some hospitals and health care centres offering internet access while others don’t.

Access to WiFi is seen as essential for travellers booking a hotel, for students in keeping up with coursework and for people working away from the office &#8211; the same people who use services in the NHS &#8211; and rely on WiFi to go about their day-to-day lives. We need internet to keep in touch, stay on track with work, pay bills, do the food shop. WiFi is no longer a nicety, it&#8217;s almost a necessity.
<h3>Why is Hospital WiFi so important?</h3>
The current average length stay in a hospital is around one week.  With no hospital WiFi patients are cut off, isolated, possibly anxious and likely bored at a time when they are feeling vulnerable.
Access to <a href="https://www.stampede.ai/blog/articles/wifi-in-hospitals">hospital WiFi</a> is crucial for patients to stay in touch with their loved ones while in hospital and pass time while they recover. It allows families to watch films together, comfort children who may be very sick and can reduce stress and anxiety, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3052954/">which supports patient recovery</a>.
Maybe as budgets continue to squeeze and we are repeatedly told how scant resources are, providing patients access to WiFi isn’t seen as a priority over more staff or equipment? But the numbers don’t lie &#8211; 6.9 million outpatient appointments are missed every year, each one costing the NHS over £100 for each occurrence. Many GP surgeries and dentists already have text reminders set up for outpatient appointments, but for the most part, patients will receive a letter telling them where and when their appointment is.
However, with an emphasis on building large ‘super hospitals’, patients go for an appointment and often enter an airport-like atrium, bustling with people with often no idea where to go. With endless identical corridors, they get lost, are late for/miss appointments, leading to clinics running late, delays in treatment, causing them as well as staff to feel stressed and adding to problems with waiting lists and meeting targets.
<h3>How Hospital WiFi Can Help</h3>
What about being able to go further and automatically tell the patient how to get to the their appointment with directions to the waiting area sent automatically to their phone?
Even better, what about doctors using a WiFi network to do Skype consultations for patients who don’t need a physical examination? Save time, costs and hassle for patients while enhancing efficiency, reducing cost and easing pressure for the NHS. A pilot scheme in London hailed this <a href="http://www.centrallondonccg.nhs.uk/media/24178/CLCCG-Cavendish-Skype-pilot-interim-report.pdf">a great success in terms of cutting costs while maintaining patient satisfaction</a>.
The NHS is increasingly pushing the idea that ‘prevention is better than cure’, endeavouring to cut costs of treatment. WiFi can support this by sending health promotion messages to visitors on-site, such as age-related messages about vaccinations or gender specific health care reminders. It’s easy for people to ignore letters through the post &#8211; why not target them with a pop-up message on their phone while they are in a health centre, prompting them to make that appointment?
<h3>WiFi to help NHS meet targets and initiatives</h3>
Instead of waiting for the results of scans and X-rays to be completed and sent back up to the relevant ward or department, hospitals using a WiFi network can benefit from having access to results instantly as they become available.
Remotely monitor equipment, such as oxygen tanks, and be notified they need to be changed, and access patient records online removing the risk of losing sensitive paper notes. Even digitise the process of ordering meals for patients, reducing the hassle of distributing and collecting paper forms.
With patient satisfaction and experience increasingly paramount, WiFi networks should allow the NHS the opportunity to gather feedback cheaply and quickly via email or text. This added convenience for patients is also likely to increase the response rate, giving health centres a more accurate representation of patient satisfaction while allowing them to develop and make services better.
Embracing WiFi will aid communication and make collecting results more timely, accurate, and efficient. When staff spend less time on admin and operational tasks, more time can be spend on patients, improving the standard of care and enhancing their experience.
As part of the increased push for efficiency, intelligent <a href="https://www.stampede.ai/how-it-works#analytics">WiFi Analytics </a>can offer insights into who is on-site, dwell times and the busiest times at the fingertips of entire hospitals, individual departments, GP surgeries and dentists. This can help with the allocation of resources, such as staff and equipment, contributing to increased efficiency and smart spending.
<h3>NHS WiFi: secure as it needs to be?</h3>
A recent cyber attack on the NHS affected 40 hospital trusts, and the government is now under intense scrutiny with people asking why the NHS is so vulnerable to hackers.
Currently, medical staff, students and researchers have access to Eduroam, where they automatically connect to the WiFi at all participating institutions, which is a good resource. However patients are not able to connect, unless they happened to be a student and have registered at their home institution. More concerningly, a recent study suggested that <a href="http://aktuell.ruhr-uni-bochum.de/pm2016/pm00001.html.en">50% of devices connected to Eduroam network are vulnerable to hackers. </a>
It is essential that the NHS uses a secure network to keep huge amounts of sensitive data safe. Providing a legally compliant WiFi network  increases the robustness of security measures available. For instance, network segmentation lets health workers access a separate network from patients, keeping the sharing of confidential information extra-secure.
The NHS will also benefit from being able to pre-determine what devices are allowed to connect to the network, and ‘blacklisting’ those which are denied access, keeping networks safe from ‘rogue-users’.
An important safety feature, particularly with children being able to access the network, is content filtering which keeps nasty sites at bay, reducing the risk to the network and preventing illegal activity, such as torrenting.
The NHS is a unique institution serving over 1 million patients every 36 hours. It is the world’s largest publicly funded health service and the fifth biggest employer in the UK. We Brits view it as a “<a href="http://www.britishfuture.org/featured/new-report-where-is-bittersweet-britain-heading/">symbol of what is great about Britain</a>.” With its size can bring challenges in bringing about change, however setting up and integrating a WiFi network is quick and easy.
WiFi should be ubiquitous in hospital and healthcare centres to help build a smarter, more efficient health care system Brits continue to cherish. The NHS really can’t afford to go without.
<h3>How Stampede can help</h3>
Are you responsible for connecting a hospital, health care clinic, or other health service location? Stampede can custom fit a solution that will meet your needs for fast, secure, reliable WiFi. Drop us a line or <a href="http://www.twitter.com/blackbxwifi">reach out to us on social media</a> to learn more.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Hospital WiFi: Making Healthcare Smarter and Getting Patients Connected

<a href="https://www.heraldscotland.com/news/homenews/19537773.staycation-rip-off-costs-holiday-accommodation-soars-41-pandemic/">UK self-catering prices are up by 41%</a> compared to 2019. Fact is, it&#8217;s now more expensive to stay in a caravan park in the middle of nowhere than it is to stay in a 5-star luxury hotel in London. This opens up huge opportunities for hotels to promote their rooms, knowing that they might be significantly cheaper than their nearby self-catering competition.



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 What’s more, hotels come with one big benefit which is worth pointing out. Staying in a hotel is all about being taken care of whilst enjoying additional amenities, which guests won&#8217;t necessarily get in a self-catering place.&nbsp;



We’ve gathered some tips hoteliers should leverage right now to outsmart their self-catering competition.



<h4 class="wp-block-heading" id="h-how-to-draw-in-customers">How to draw in customers</h4>



You have to show up where your potential guests are. Most of them will check out several hotel options on multiple websites and channels before making a decision. They might start with a simple <a href="https://stampede.ai/blog/5-ways-to-make-sure-your-business-is-not-missed-on-google/" target="_blank" rel="noreferrer noopener">Google search</a> before looking for reviews and browsing on your website and socials. They will also look for offers on booking or e-commerce sites. Some might even compare both hotel and self-catering options to start off with.&nbsp;



So how do you outperform not only your direct hotel competitors but also holiday rental properties?



If your business appears on as many of those potential customer touchpoints as possible, the likelihood that they decide to book with you increases.&nbsp;



Think about how your customer journey prior to booking might look like, mapping it out is a good starting point. Then make sure that you’ve got all the potential gaps covered and keep them well maintained and updated all the time.&nbsp;



<h4 class="wp-block-heading">Communicate health and safety measures</h4>



Health and safety are still ranked as one of the most important factors for customers when deciding where to stay. This is the reason why many opt for self-catering as it feels safer for them.&nbsp;



You have to reassure your customers about how you deal with this. Make sure you communicate your safety measures on your website, socials, Tripadvisor and any other platforms you’re on. And don’t forget to update them on a regular basis. &nbsp;



In addition, send out an email prior to arrival mentioning once again how you make sure that everything is safe and cleaned before and during their stay.



Bonus tip: have a look at some of our blog articles on how to further elevate your Tripadvisor profile by engaging more with it:



<ul class="wp-block-list">
<li><a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">How to update your Tripadvisor with safety measures</a></li>



<li><a href="https://stampede.ai/blog/how-to-tackle-tripadvisors-latest-hotel-booking-challenge/" target="_blank" rel="noreferrer noopener">How to tackle Tripadvisor&#8217;s latest booking challenge</a></li>
</ul>



Head to <a href="https://stampede.ai/blog/part-2-hotel-promotion-ideas-to-outsmart-the-self-catering-competition/">Part 2 of this article</a>. All about how to get your marketing message right to promote your rooms and venues and to get ahead of the self-catering competition.



Want some help reaching out to your guests via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

How to Outsmart the Self-Catering Competition [Part 1]

<h1 class="wp-block-heading" id="h-free-january-february-2023social-media-calendar">Free January &#8211; February 2023 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar&nbsp;for January and February 2023 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

January – February 2023 Social Media Calendar

When it comes to running a restaurant, the experience your guests have goes far beyond the taste of the food. What the ambience is like, how good the customer service is and even how accessible your restaurant is. This can all work for or against you when it comes to meeting your guest expectations. 







Primarily, it’s about getting into the mindset of your customers. That means creating a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer-centric model</a> for your restaurant. Starting from how you communicate with them through your marketing, their first impression of your restaurant and of course, how good the food is. The entire experience (including checking in with them after their meal to rate their experience), needs to be viewed as a whole. 



The <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">more you get on board</a> with what your customers want, and how they think and feel in response to visiting you, the more informed you’ll be. So, if you own a restaurant and you’re looking to meet your guest expectations, here’s some of our top advice. 



<h4 class="wp-block-heading">Great Customer Service</h4>



Addressing your customer service might seem like an obvious point to start with, but it’s actually an area that can be frequently overlooked. After all, how many customer service jobs have we all worked in over the years where you are sent straight to work with customers, without any official training?



Your staff might have customer service experience, but that doesn’t mean it’s in line with your restaurant. That’s why it’s important to make sure everyone is on the same page. Having some ground rules on how to speak to customers and deal with different issues, allows your food to bubble away on the stove &#8211; not potential problems. 



You can <a href="https://stampede.ai/product/features/">also connect with customers after their visit</a> to leave you feedback, so you can get on top of anything before it becomes a real issue. This method also makes customers feel valued, especially when you are able to constructively respond to feedback good and bad. 



<h4 class="wp-block-heading">Mystery Dining</h4>



Thinking along the lines of a retail store hiring someone to do secret shopping to give an audit of their overall experience. Why not do the same for your restaurant? There are companies who can <a href="https://www.hgem.com/">professionally manage the entire experience</a>, so you can get a real taste of what diners are experiencing in your restaurant. 



Mystery dining works because let’s face it, most of us are too polite to share negative feedback on the spot. Similar to when we are asked, “how is everything with your meal?”. How many of us actually let them know the soup is a bit bland, or that the main looks like it’s been microwaved? 



The problem with not receiving <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">negative feedback</a> is that you can’t actually deal with it. The custom starts to drop, and it becomes difficult to fill tables, but why? Learning about these issues, however, can really give a valuable insight into problems you might not even be aware of. 



<h4 class="wp-block-heading">Don’t Let The Ball Drop</h4>



In business, it’s important to keep on top of everything as there’s a lot to juggle. Your restaurant is no different. From sourcing the best ingredients from your suppliers to making sure all the shifts are covered in front of house. Then there’s making sure your restaurant is thoroughly cleaned before the next service. It’s endless, right?



There are hundreds of tasks that might need completing in any given day. So it’s important everyone is on top of their responsibilities, and that standards are maintained. It’s a good idea to have regular meetings with your team, even if it’s a quick 5 minutes before service starts.



Make sure all your staff are aware of their tasks and responsibilities. As when the basic principles of running a restaurant gets lost, that’s when service starts to slip. In a public arena such as a restaurant, it’s impossible for your customers not to pick up on this. So if you want to meet guest expectations, you need to keep everything calm and under control.



<h4 class="wp-block-heading">Make Sure Your Restaurant Is Welcome For All</h4>



Take an honest look at your restaurant premises &#8211; how easy it for those with special needs or even a family with a pushchair to access it? 



Over the years, there have been some terrible backlashes from customers of restaurants <a href="https://www.bristolpost.co.uk/news/local-news/cafe-guide-dog-no-entry-2236165">who have refused guide dog entry</a>. It’s also not uncommon to hear of restaurants turning away wheelchair users because there is no accessible access.&nbsp;Incidents like this are not only upsetting for all those involved, but it can paint a really bad picture of your business. It can also lose custom from large swathes of the community as they are unable to access your restaurant. 



Additionally, make sure there is plenty of room in between tables for guests to move around. Nothing is more uncomfortable than having your chair back touching another diner, because the owner has decided to squeeze in too many tables. It could also make it challenging for those with pushchairs or mobility issues to get in and out. 



<h4 class="wp-block-heading">Conclusion</h4>



Going above and beyond to meet guest expectations is what sets an average restaurant apart from an outstanding one. Whether you serve pasta, steak or even good bangers and mash. People come for more than just food.



Whilst we may be in a digital age, it’s important the service industry doesn’t feel robotic. Customers need to feel a warm and welcome response from your staff. They also need to feel comfortable and at home in their surroundings. The food they are presented with needs to be made with heart, instead of just slopping it on a plate after you hear the ding. 



Getting into the mindset of creating a <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/">great experience</a> from start to finish is how to truly meet guest expectations. If you own a restaurant, it’s time to streamline your services with customer insight and marketing from Stampede. By reaching out to your customers, you can ensure their guest expectations are always met.&nbsp;



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Meeting your Guests Expectations

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
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<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
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[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
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<li>Keep customers engaged and generate repeat business</li>
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<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the benefits of free WiFi in combination with a captive portal solution to drive more revenue to your coffee shop.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-attracting-new-customers">1. Attracting New Customers</h4>



The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/">KAM Media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase footfall during quieter periods of the day. 



The offer of free WiFi is also important for social coffee shop visitors who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns">2. Building Exceptional Marketing Campaigns</h4>



You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. 



What&#8217;s more, it will automatically reconnect customers the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. 



Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> that convert. 



You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience">3. Increasing Brand Awareness And Customer Experience</h4>



Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/">digital customer experience</a> is as important as your in-venue one. There are various ways of boosting brand awareness and customer experience via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>. 



Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community">4. Building The Social Media Community</h4>



You can also build the level of digital engagement by redirecting customers to your social channels once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. 



If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> Stampede</a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dligowave|title:Free%20Ligowave%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dligowave||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a Ligowave and lots of access points? [/fildisi_callout][/vc_column][/vc_row]

Ligowave

Now Online – Highlands and Islands Airports

<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+£11,700 marketing ROI</h3>



Trackable ROI from personalised marketing campaigns.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 3,700 contactable customers</h3>



Growing their mailing list with automated data capture.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% marketing opt-in rate</h3>



Building an engaged customer database to support marketing efforts.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



Totally secure data collection and marketing processes.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



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</div>



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<h1 class="wp-block-heading">Overview</h1>



Zindiya Streatery and Bar was created by a husband and wife team in 2017. The 90-cover restaurant offers an immersive experience of India in a casual environment.&nbsp;



From the scrumptious afternoon chai to the fun night out or the quick lunch stop, there is something for everyone which makes the restaurant very popular with locals.



Zindiya implemented <a href="https://stampede.ai/how-it-works/">Stampede</a> to expand their mailing list and bring customers back with personalised marketing campaigns.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1.png"><img loading="lazy" decoding="async" width="1024" height="709" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1024x709.png" alt="" class="wp-image-22426" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1024x709.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-300x208.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-768x532.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1536x1064.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1200x831.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-150x104.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-592x410.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1.png 1807w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



With competition picking up in the neighbourhood, Zindiya were looking for a quick way to collect compliant customer data to build their mailing list.&nbsp;



In the past, they were getting customer contact details only from their booking system, which led to slow database growth. Shivani Kenth, Director of Zindiya Streatery &amp; Bar, explains the situation: “If one person is making the booking for four, we only get the details of the main booker. But how do we get data from other three?”&nbsp;



Zindiya were also looking for a way to improve their WiFi log-in experience for their customers. As Shivani remembers: “The WiFi we offered before was a bit fiddly. They had to ask for a password, rather than being able to connect automatically.”
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<figure class="wp-block-pullquote"><blockquote>“It is beneficial to hospitality as it is a one-stop-shop solution. I definitely recommend it to other businesses.&#8221;</blockquote></figure>



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“The Stampede customer service is very responsive, quick and friendly. I’ve been happy with how my ideas and suggestions have been taken on from the team and put into action. It ticks all the boxes for us.”
<cite>Shivani Kenth&nbsp;– Director, Zindiya Streatery &amp; Bar </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Shivani came across Stampede when looking for a captive portal solution and it immediately ticked all the boxes for them.&nbsp;



For Shivani “It’s a simple way to get people connected to the WiFi and get their data at the same time which we can use to market to them.” Plus, returning customers will automatically be reconnected when they come back, which positively impacts their experience.



The setup at the venue was really easy and so far, Zindiya have been able to grow their database to more than 3,700 GDPR-compliant customer contacts.&nbsp;



They have also started to use their contact database to send out bi-weekly newsletters with customised offers, as well as personalised birthday emails. As a result, more customers come back to their venue on a regular basis.&nbsp;



The campaigns have already generated over £11,700 in return visits and Shivani is very pleased with the results they’re getting.



Having used other email providers before, Shivani also highlights the simplicity of creating branded campaigns within Stampede. “The platform is really good with different fonts and offers a wide range of colours. It’s easy to move things around and make it look nice”.
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<h2 class="wp-block-heading">Coming Up</h2>



Shivani and her husband are already looking at implementing additional Stampede tools, such as Bookings and Loyalty, that would allow them to further expand their database.&nbsp;



On top of that, <a href="https://stampede.ai/get-reviews/">Stampede Reviews</a> is of particular interest to them. With their current solution, they have no control over the reviews that get published and are unable to automatically push them to 3rd party sites, such as Tripadvisor and Google.
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