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<p>In order to turn your followers into actual customers, you have to get them to know and trust your brand. As a restaurant business owner, you know that selling the benefits and value of what you do is how you attract customers. Since the beginning of time, storytelling has been a way that humans have communicated with each other. How can you use storytelling for your social media posts for your restaurant?</p>







<p>Storytelling through social media allows your customers to form that all-important digital connection with your brand. Instead of simply posting bland marketing material, <span style="text-decoration: underline;"><a href="https://sproutsocial.com/insights/social-media-tactics/">storytelling interacts with your customers on a much more personal level</a>.</span> In turn, this helps create familiarity and loyalty with your brand. This will make your customers a lot more likely to do business with you in the long run.</p>



<p>So, if you are new to the concept of storytelling or want the best ways to implement it within your social strategy. Here are our top tips. </p>



<h4 class="wp-block-heading" id="h-storytelling-doesn-t-have-to-be-personal"><strong>Storytelling doesn&#8217;t have to be personal</strong></h4>



<p>We&#8217;re not all natural storytellers, and for some people, they can struggle to share personal stories through lack of experience or wanting to keep things private. When it comes to connecting with your customers, it&#8217;s not necessarily about sharing personal stories. Rather <a href="https://www.social4retail.com/the-importance-of-storytelling-on-social-media.html"><span style="text-decoration: underline;">sharing stories that mean something to us personally</span></a>.</p>



<p>Stories can come from customer interactions, casual conversations or experiences. For example, if your produce is grown locally and you’re proud of it. Why not take pictures of the farm and talk about the growers? Or, perhaps you have a dish that your restaurant is most famous for. Why not share the secret of how it’s made? In many cases, storytelling simply conveys the culture of the brand, in an easy to digest format.&nbsp;</p>



<p>There’s no set formula when it comes to your storytelling. The key is keeping in mind the details that are likely to strike a chord with the person reading it. Social media is a sociable place after all, so imagine it almost like a real conversation.</p>



<h4 class="wp-block-heading" id="h-share-behind-the-scenes-action"><strong>Share behind the scenes action</strong></h4>



<p>We’ve established that storytelling is about building a connection with your audience. One of the easiest ways to do this as a company <span style="text-decoration: underline;"><a href="https://www.socialmediatoday.com/news/15-behind-the-scenes-content-ideas-to-share-on-instagram-infographic/623452/">is to share some behind-the-scenes info.</a></span> Perhaps you have a new chef starting at your restaurant. Why not upload a picture and a few lines about them, and what they are looking forward to in their new role? </p>



<p>Or, say Valentine’s day is coming up. Why not share a sneak preview of the dishes or special event you will be putting on, to perk interest among your followers? You could even share news about an expansion or other news related to your company. If your followers are likely to be interested, then it helps build a more personal relationship with your restaurant, that goes far beyond them just coming in to eat.</p>



<h4 class="wp-block-heading" id="h-user-generated-content"><strong>User-generated content</strong></h4>



<p>As a social media account owner for your business, you likely see countless positive reviews, pictures and videos left across your feeds. <span style="text-decoration: underline;"><a href="https://wedevs.com/141859/user-generated-content-campaigns/">User-generated content is a powerful marketing tool</a></span>. It is perceived as being more genuine than if a brand toots its own horn instead. If someone is tweeting you to say they had the best meal out they’ve ever had, why not share this with your audience too?</p>



<p>You can use user-generated content in your social media storytelling too. For example, say a customer has their engagement party in your restaurant, and tags you in the photos saying what a wonderful event you created. With their permission, you can then use this across your feed. Maybe add a comment saying how it was your pleasure etc, as well as leaving contact information about how other people can book the same. It’s quite a simple strategy, but one which connects with people on a really effective level.</p>



<h4 class="wp-block-heading" id="h-save-the-waffles-for-your-dessert-menu"><strong>Save the waffles for your dessert menu</strong></h4>



<p>When writing a caption for your social media, it&#8217;s easy to go off on a tangent. While there&#8217;s no real crime against lengthy posts, it&#8217;s important that each sentence moves the story forward. Wordy or unnecessary sentences are unlikely to be read by your followers. And for some, it could even appear as spam.</p>



<p>In some cases, storytelling can literally be done in just a couple of sentences. Wherever possible, allow the <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">image or video to do most of the storytelling</a></span> for you. As this is much easier to react with versus reams of text. The key is always to engage the viewer and provoke an emotive response, that allows them to get to know your brand in a way they haven’t before.&nbsp;</p>



<p>If you’re stuck for ideas, <span style="text-decoration: underline;"><a href="https://www.socialmediatoday.com/news/3-brands-who-sell-their-culture-through-social-media-storytelling/518335/">there are a lot of resources you can access for free</a></span>. Showing some of the most successful examples of brands using storytelling within their social media. The more you educate yourself on this, the easier it will be to pick up and implement within your restaurant campaigns.</p>



<p><strong>Further read: </strong><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</span></a></p>



<h4 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h4>



<p>Storytelling is a method of communicating with your customers. When done effectively will strengthen the bond between them and your brand. It goes far beyond general marketing and instead paints a picture of the kind of experience they are likely to have when dining in your restaurant, and the unique story behind it. </p>



<p>However, to be able to story-tell with your customers effectively, you need the story of who your customers actually are. Here at Stampede, our software allows you to capture your customer data in a way that’s GDPR compliant. As a result, you can create <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">tailored and highly personalised marketing campaigns</span></a> that speak to your customer directly.</p>



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<p>By combining storytelling within your social media alongside intuitive marketing campaigns, you can communicate with your customers on a truly insightful level.</p>

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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>Within the hospitality industry, your level of duties goes far beyond cooking the food alone and checking your guests in. From the customer service, your guests receive and every element of your venue they interact with along the way. There’s no end of issues they might find unsatisfactory. </p>



<p>While you might always strive to give the best possible customer service, it’s impossible to please all of your patrons all of the time. Find out more about how <strong>service recovery</strong> can be used in the hospitality industry to <strong>turn a negative customer experience into a positive one</strong>.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Dealing with unhappy customers can be incredibly challenging. However, remains an essential skill to be able to master when working in the hospitality industry. How you take control of the situation to bring about a positive resolution, is known as <a href="https://freshdesk.com/general/service-recovery-blog/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">service recovery</mark></strong></a>. </p>



<p>The overall goal of service recovery is not only to defuse the situation. But in turn, <strong>create a loyal customer out of the initial tricky situation</strong>.&nbsp;</p>



<p>If you would like to discover the best practice for adopting service recovery within hospitality. Here’s everything you need to know.&nbsp;</p>



<h4 class="wp-block-heading" id="h-what-is-service-recovery-in-the-hospitality-industry"><strong>What Is Service Recovery In The Hospitality Industry</strong></h4>



<p>In essence, service recovery is about <a href="https://thethrivingsmallbusiness.com/service-recovery-theory/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">saying the right things at the right time</mark></strong></a> when a customer is presenting their dissatisfaction towards you. This could present itself in a way of a physical verbal confrontation. A complaint over the phone or through digital means including email, social media or review websites.&nbsp;</p>



<p>Poor service recovery can be disastrous when it comes to customer retention. For example, let’s say a customer complained that their meal was cold when it was served to them. They call the wait staff over to complain. </p>



<p>We know that an excellent service recovery, in this case, would be to <strong>apologise to the customer</strong>. Also, to bring them out a fresh meal. Maybe even throwing in a free drink or discount. An added touch would be the manager double-checking if the issue had been resolved and that they were fully satisfied. But this might not be enough.</p>



<h4 class="wp-block-heading"><strong>Go The Extra Mile</strong></h4>



<p>Instead, go the extra mile by <strong>doing something your customers might not have expected</strong>. More, exceed their expectations and show that you genuinely value them. This way, you might even be able to turn a negative experience into something positive they will remember. Plus, they might want to come back to your place because you truly care about your customers.</p>



<p>However, if the restaurant were to respond by arguing back with the customer and say they are imagining it, refusing to assist them. It would be a very different story. We’ve all read Tripadvisor and even social media posts that then made the news off the back of poor customer service experiences. Suddenly, <a href="https://www.ringcentral.com/us/en/blog/bad-customer-service-stories/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">one small incident can threaten the business</mark></strong></a> entirely.</p>



<p>That being said, it’s not about being held to ransom here, rather understanding service recovery gives you a second chance at getting it right. Above all, it’s about putting the pride of your business first, to ensure any issues are fully rectified.&nbsp;</p>



<h4 class="wp-block-heading" id="h-practice-makes-perfect"><strong>Practice Makes Perfect</strong></h4>



<p>It’s easy to reflect on a difficult situation and what should have been done differently <em>after a poor customer interaction takes place</em>. But what about giving your staff the tools to deal with it correctly at the moment?</p>



<p>It’s important that your staff are all on the same page when it comes to service recovery, which is why <strong>training is so vital</strong>. After all, the way your employees handles things might be different from previous employment. Furthermore, if their current job is the first customer-facing role they’ve ever had. They might have no such skills in the first place.&nbsp;</p>



<p>A great way to practice is by setting up a mock situation for your staff to follow. Although slightly different from the restaurant industry, a great example  is how BA train their cabin crew to <a href="https://youtu.be/5-tvIDCOnq4?t=2820"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">work through challenging situations</mark></strong></a>. Even if your staff do not provide your mock customer with a satisfactory response. This can then be rectified before it has a chance to impact your business, so can be really helpful to do.&nbsp;</p>



<h4 class="wp-block-heading" id="h-you-can-t-please-everyone-but-you-can-at-least-try"><strong>You Can’t Please Everyone, But You Can At Least Try</strong></h4>



<p>In truth, your customer may be frustrated for a reason that is completely out of your control. They are just venting it through you, despite the fact you did provide an excellent customer experience overall. These situations happen, just as genuine complaints will arise even when you’ve done your utmost as a company.&nbsp;</p>



<p>What you should always do, is look for ways to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">resolve the situation</mark></strong></a> to the best of your ability. More often than not, open dialogue and reasoning tactics can remove the heat from the situation. Showing customers that you are listening to them. This can go a really long way even before you get to the stage of offering a refund or similar tactics.</p>



<p>On the flipside, by ignoring or worse displaying an unprofessional attitude. It will further inflame the situation and will make it much more difficult to fix. By taking an <strong>understanding approach</strong> to any grumbles that are directed towards your restaurant, you demonstrate to the customer that they are a priority to you. Compared with not caring about whether they dine with you again or not. This is a much better way to promote customer satisfaction and overall retention.</p>



<h4 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h4>



<p>Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. After all, <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">customer service is a multifaceted experience</mark></strong></a> and can’t be based on good interactions alone. If anything, it’s when things don’t go quite to plan that a business shows its true colours. So make sure yours are painting a pretty picture by having a robust procedure in place when it comes to service recovery.&nbsp;</p>



<p>Make sure to also have a read of our mini-series on service recovery in the hospitality industry:</p>



<ul class="wp-block-list">
<li><a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>The Secret To Successful Service Recovery in Hospitality [Part 1]</strong></mark></a></li>



<li><strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">[Part 2] How To Win-Back Unhappy Customers</mark></a></strong></li>
</ul>



<p>Getting to know your customers and their preferences can help you exceed their expectations. Your digital tools can help you gather valuable customer insights which you can use for personalised marketing that brings customers back. </p>



<p><a href="https://stampede.ai/get-started"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out how our <a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">guest experience platform</mark></strong></a> can help you grow your business.</p>


Service Recovery In The Hospitality Industry [Updated 2023]


<p>The real magic happens when your repeat customers turn into brand ambassadors and spread the word about you because they love what you do.</p>



<p>This phenomenon is called <strong>brand advocacy</strong>.</p>



<p>It’s a form of earned media meaning you don’t pay for it, <strong>you earn it</strong> through delivering memorable experiences.</p>



<p>There are many ways customers show and share their affection that attracts new customers.</p>



<p>Here are the 3 most common forms of brand advocacy:</p>



<h2 class="wp-block-heading" id="h-1-online-reviews-testimonials"><strong>1. Online Reviews &amp; Testimonials</strong></h2>



<p>Customers who have left a positive review have great potential for becoming brand advocates. </p>



<p>They’ve already spoken publicly about you in a positive way. Now it’s onto you to make sure they spread the word even further.&nbsp;</p>



<p>This is why it is also vital to not only <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>respond to your negative reviews but to positive ones</strong></mark></a> as well. It shows that you value your customers and want to build a relationship with them.</p>



<p>Tip: Actively encourage repeat customers and those who are engaged on your socials to leave a review.</p>



<h2 class="wp-block-heading"><strong>2. Word of Mouth</strong></h2>



<p><a href="https://www.lxahub.com/stories/word-of-mouth-marketing-stats-and-trends-for-2023"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">88% of customers trust their peers’ recommendations more than they trust brands</mark></strong></a>.</p>



<p>Word-of-mouth is organic and therefore often more persuasive than any advertising. Even better, it can generate up to <a href="https://review42.com/resources/word-of-mouth-marketing-statistics/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">5x more sales than paid media</mark></strong></a>.</p>



<p>Apart from traditional oral word-of-mouth, a lot happens online nowadays, This includes user-generated content, such as social media posts, reels or videos.&nbsp;</p>



<p>To amplify your customer’s message, make sure to comment and re-share their content.</p>



<h2 class="wp-block-heading"><strong>3. Dark Social</strong></h2>



<p>Dark social happens when people are shifting personal conversations off the public (i.e. social media) and into <strong>private spaces</strong>.&nbsp;</p>



<p>Examples could be customers sharing photos from their night out with their friends on a messenger app rather than on Instagram. Or a family member asking for a restaurant recommendation in a joined WhatsApp group.</p>



<p>The tricky bit about dark social is that you can’t track it and it’s hard to influence, it happens in the dark.&nbsp;</p>



<p>The good news though, you probably have more brand advocates from those channels than you think. In fact, <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">more than 80% of shares</mark></strong></a> are via dark socials.</p>



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<p><a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Find out</strong></mark></a> how you can identify and nurture your most loyal customers using data insights and our customer retention cohort report.</p>


Breakdown: 3 Ways Customers Advocate Your Hospitality Brand


<p>If you&#8217;re a hospitality operator, having the <strong>right CRM dashboard set up</strong> can make a huge difference to your business&#8217;s success. </p>



<p>It is critical to have access to key metrics quickly and efficiently in order to make educated decisions that will result in high-performing operations.&nbsp;</p>



<p>In this blog post, we will explore what a CRM dashboard is and discuss its <strong>5 key benefits to hospitality </strong>operators and marketers.</p>



<h2 class="wp-block-heading" id="h-what-is-the-crm-dashboard-feature"><strong>What is the CRM dashboard feature?</strong></h2>



<p>If you want to keep a finger on the pulse of your hospitality business, the dashboard is an indispensable CRM feature you should take advantage of when planning your overall strategy.&nbsp;</p>



<p>This powerful tool gives you a <strong>high-level overview of key metrics</strong> central to your business growth. Think of it as a real-time snapshot of your venue that provides a mixture of graphs, images and figures that accurately gauge performance.&nbsp;</p>



<p>With the CRM dashboard, you can <strong>quickly and consistently monitor key performance indicators</strong> (KPIs) such as marketing return on investment (ROI), return in-venue visits or net promoter score (NPS), to name a few.&nbsp;</p>



<h2 class="wp-block-heading" id="h-5-main-dashboard-benefits"><strong>5 Main dashboard</strong> <strong>benefits</strong></h2>



<p>A CRM dashboard can be a game changer for operators in the hospitality industry.</p>



<p>Here are the 5 most important benefits of why you should leverage this powerful CRM feature.</p>



<h4 class="wp-block-heading"><strong>1.</strong> <strong>Keeps your team on track</strong></h4>



<p>Keeping your team on track is essential for achieving long-term success. A centralised CRM dashboard is an effective tool for accomplishing this.&nbsp;</p>



<p>With access to the same data, your team can <strong>work together seamlessly</strong>. They can stay up-to-date on progress and identify potential roadblocks. They also get instant access to sales performance, customer interactions and other key metrics.</p>



<p>Plus, it can motivate your staff to stay focused and achieve their goals.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2.</strong> <strong>Simplified information sharing</strong></h4>



<p>A CRM dashboard massively <strong>simplifies information and data sharing</strong> within your company.</p>



<p>With a holistic business overview at your fingertips, all the data you need is displayed in one easy-to-use dashboard.</p>



<p>This not only <strong>saves valuable time</strong> but also eliminates the need for your staff to search through multiple screens and systems to find the information you need.&nbsp;</p>



<h4 class="wp-block-heading"><strong>3. Updates in real-time</strong></h4>



<p>By utilising a dashboard that provides updates in real time, you can be <strong><a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">proactive instead of reactive in your CRM strategy</mark></a></strong>. So you can spot trends early on, allowing for quick adjustments as necessary.</p>



<p>Take online table bookings, for example. A drop in numbers could indicate an issue with your booking platform integration or a decrease in customer service and satisfaction.</p>



<p><strong>Tracking the success of your marketing campaigns</strong> is also made more accessible. You can quickly and easily measure which strategies are meeting your objectives.</p>



<h4 class="wp-block-heading"><strong>4. Supports decision making</strong></h4>



<p>As a hospitality business owner, making informed decisions is critical to your success. With a CRM dashboard, you can access real-time data and gain deep insights into how your business is performing.&nbsp;</p>



<p>This means that your <strong>decisions will be data-driven</strong>, rather than guesswork, giving you an edge over your competitors. By utilising a unified dashboard, you can easily monitor your business&#8217;s progress and identify areas that need improvement.</p>



<h4 class="wp-block-heading"><strong>5. Allows for customisation</strong></h4>



<p>One of the key benefits of a CRM dashboard is its <strong>ability to allow for customisation</strong>.&nbsp;</p>



<p>Whether you want to track specific sales performances over time, monitor a particular marketing campaign or measure customer satisfaction, you can build what you need in your own dashboard.</p>



<p>So you can easily stay on top of relevant metrics and track progress towards achieving your objectives.&nbsp;</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>A CRM dashboard is an effective tool for optimising operational efficiency and customer relations for the hospitality industry.&nbsp;</p>



<p>With the centralised view of all key information gathered in one place, operators are better able to stay organised, guide teams and improve their processes while maintaining quality and customer satisfaction.&nbsp;</p>


CRM Dashboard – Definition And Benefits For The Hospitality Industry


<p>It’s no secret that pubs and bars in the UK are struggling, and that many have been forced to close their doors. Challenges include rising alcohol taxes, changes to business rates and a new generation that doesn’t drink as much. That’s the narrative at least, and it’s why CAMRA continues its commendable ‘Save the Local’ campaign.</p>



<p>However, a funny thing happened in 2019. For the first time in a decade, the number of pubs and bars in the UK actually went up instead of down – according to Official Labour Market Statistics from the ONS/Nomis.</p>



<p><strong><em>Between 2010-2018, the UK had a net loss of 5,855 pubs, an average of 732 per year. However, there was a net gain of 320 pubs in 2019, the first time that the number of pubs in the UK has increased for a decade</em></strong></p>



<p>We believe that pubs and bars are of vital importance to UK society and its economy. It’s therefore imperative that we analyse these market statistics and try to understand what they mean to the licensed trade industry. Is this increase a statistical anomaly or does it signpost a reversal of fortunes for the wider industry? Perhaps it is evidence that pubs and bars have started to adjust to economic and cultural changes in the UK?&nbsp;&nbsp;</p>



<p>In this post we analyse pub growth, the regions and countries experiencing the highest net growth (and loss), the types of pubs growing fastest and some of the likely determining factors. We also look at why the upward trend doesn’t extend to licensed clubs, which continue to fall in number.</p>



<h4 class="wp-block-heading"><strong>Pubs are on the rise</strong></h4>



<p>The UK has lost 732 pubs per year on average since 2010, so 2019’s net gain of 320 represents a swing of nearly 1,000 compared to previous years. This is quite a remarkable turnaround, especially given the systematic year decline this decade and numerous challenges facing pub operators.<br></p>



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" decoding="async" width="1024" height="347" src="https://stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg" alt="" class="wp-image-13709" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-1024x347.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-300x102.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-768x260.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-150x51.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-592x201.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-177x60.jpg 177w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100-266x90.jpg 266w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/ANNUAL_CHANGE_IN_PUB_NUMBERSAsset-7@2x-100.jpg 1051w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p>Sadly England is almost solely accountable for this growth, which is not seen elsewhere. It saw a net gain of +345 compared to Scotland (-5) Wales (-25) and Northern Ireland (+5) which were all relatively stable. By region, the South East has the most pubs (5,340) but only grew by 10 in 2019. Much faster growth can be witnessed in the North East (+85), followed closely by the West Midlands (+80).</p>



<p>By town/city, Bristol, Newcastle, Southampton and South-end-on-sea all boast an extra 15 pubs in 2019 (the most in the UK). In London, pub numbers only increased in 10 out of 33 boroughs.</p>



<h4 class="wp-block-heading"><strong>Pub Growth in the UK 2019 Map</strong></h4>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Pub-Growth-UK-Map.png" alt="Pub growth UK Map" class="wp-image-13714" width="437" height="697"/></figure></div>



<p>Large pub groups are driving the most growth in the sector. The biggest increase (+205) comes from pub enterprises with a turnover of £500,000-£1,000,000, and the second biggest increase (+125) was in the £1m-£2m bracket. By contrast, the UK had a net loss of 55 for pub enterprises with a turnover of less than £100,000&nbsp;</p>



<p>These stats demonstrate the dominance of big pub chains and suggests that larger and more profitable pubs may be more resilient to negative market forces – such as rising business rates and alcohol duties – and are therefore less likely to shut down. It may also be the case that there is more investment in larger properties with the potential to drive more revenue – while smaller venues stay shut once they close.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="884" height="315" src="https://stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg" alt="" class="wp-image-13711" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100.jpg 884w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-300x107.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-768x274.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-150x53.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-592x211.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-168x60.jpg 168w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/2018-2019_L_V_S_PUB_NUMBERSAsset-8@2x-100-253x90.jpg 253w" sizes="auto, (max-width: 884px) 100vw, 884px" /></figure>



<p>We calculate that the growth of pubs in the UK between 2018 and 2019 may have created an extra 8,975 jobs nationwide.** Using a similar formula, we calculate that pubs made an extra £740,875,000 in 2019 vs 2018 (cash turnover not adjusted for inflation)</p>



<h4 class="wp-block-heading"><strong>The Source of Growth</strong></h4>



<p>As to why pub numbers are going up, additional analysis suggests that it has little to do with people drinking more. According to the same dataset, we can reveal that licensed clubs remain on the decline – there were 7,420 in 2019 vs 7,610 in 2018, down from 10,000 in 2010***. Likewise, analysis from the British Beer and Pub Association (BBPA) and Marston’s says beer sales volumes dropped to 3.6 billion pints in 2019 compared with a peak of 5.7 billion pints in January 2007.</p>



<p>In the same report, the BBPA noted a rise in craft and world beers, growing by 194,000 and 218,000 pints respectively. The sale of these premium beers may explain how pub numbers were able to grow in 2019. Likewise, it appears that many pubs and bars are coping better with industry challenges. Many have embraced innovation and new revenue streams. More pubs now offer food, accommodation and a greater variety of weekday events to maximise profits. Pubs can no longer afford to rely on the same old regulars to keep coming through the door.&nbsp;</p>



<p>We are seeing more pubs utilising technology, data and marketing automation to better understand their customers and their drinking habits. This means being able to generate more revenue during traditionally quiet periods and changing their operations/business hours based on how their customers behave.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>



<p>“The pub trade has had very little to celebrate in the last decade, but I’m sure they’ll raise a glass to these new numbers,” said Patrick Clover, Stampede founder and CEO. “Pubs have a hugely important place in our society both socially as well as economically, being one of the UK’s biggest employers. The reduction of pubs over the last decade has been heart-breaking, following devastating changes to business taxes and alcohol duties, but I hope these figures signpost a reversal of fortunes. Indeed, we saw our local district of Edinburgh increase the number of pubs significantly this year, and I like to think we played our part in that. Stampede’s aim is to become indispensable to every pub, bar, hotel and restaurant owner in the UK. We want to bring the heart back into these beloved venues that are at the centre of our communities.”&nbsp;</p>



<p>* There are now a total of 39,145 pubs in the UK – based on businesses classified by the Standard Industrial Classification code 56302 : Public houses and bars. Figures are rounded to the nearest five by ONS to prevent identification, meaning these are not exact numbers</p>



<p>**We calculated this figure based on the net difference of pubs multiplied by their number of employees. For example, there were an extra 240 pubs with between 20-49 employees: 240 x 35 [the median figure between 20-19] = 8,400 jobs. Other employment size bands saw a net decrease, thus creating a net job loss, but they have still been factored into the 8,975 jobs estimate. N.B the ONS rounds it figures to the nearest 5 to avoid disclosure, so this figure is only a guide and should be taken with a pinch of salt.&nbsp;</p>



<p>*** Standard Industrial Classification code 56301: licensed clubs</p>



<h4 class="wp-block-heading"><strong>About Stampede</strong>&nbsp;</h4>



<p><a href="https://www.stampede.ai"><span style="text-decoration: underline;">Stampede</span></a> was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites – Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.</p>



<p>The company has grown rapidly and has served more than one million users from over 800 locations across the UK, Europe, US, Asia and South America.</p>




Raising The Bar – A Stampede Report


<p>If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Customer Relationship Management (CRM) solution</mark></a></strong> should definitely be part of your strategy.&nbsp;</p>



<p>There are three different types of CRM systems:</p>



<ol class="wp-block-list">
<li><strong>Analytical CRM </strong>systems that gather data useful for reporting and decision-making.</li>



<li><strong>Operational CRMs</strong> that streamline processes and communication.</li>



<li><strong>Collaborative CRM </strong>platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



<p>In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.</p>



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems"><strong>1. Analytical CRM systems</strong></h2>



<p>When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;</p>



<p>With these powerful tools, you can <strong>dive deep into customer data</strong>, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;</p>



<p>Analytical CRMs also make it easy to create <strong>customised reports and visualisations</strong>. Those help you track progress and hone in on areas that need improvement.</p>



<p>By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.</p>



<h2 class="wp-block-heading"><strong>2. Operational CRM systems</strong></h2>



<p>Operational CRMs are a vital tool for businesses to <strong>streamline their processes </strong>and improve overall customer experience.&nbsp;</p>



<p>They allow companies to <strong>better manage every touchpoint of the customer journey,</strong> from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.</p>



<p>Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">better communication</mark></strong></a> with customers but also allows businesses to make data-driven decisions for continuous improvement.</p>



<h2 class="wp-block-heading"><strong>3. Collaborative CRM systems</strong></h2>



<p>Collaborative CRM systems make sure that everyone in the business has <strong>access to the same data</strong>. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;</p>



<p>With a collaborative CRM, every individual involved in the customer&#8217;s journey can <strong>view the full customer record </strong>with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;</p>



<p>The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Tips on how to choose the right CRM system for your hospitality business</strong></h2>



<p>As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.</p>



<p>However, with so many options out there, it can be challenging to choose the right CRM. The <strong>operational feature</strong> is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.</p>



<p>However, ideally, a CRM system should <strong>incorporate elements of all three CRM types </strong>&#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;</p>



<p>It&#8217;s important to emphasise the significance of <strong>finding the right fit for your needs</strong> when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;</p>



<p>You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources</p>



<h2 class="wp-block-heading"><strong>Closing thoughts</strong></h2>



<p>Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.</p>



<p>By investing in the right type of <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a>, you can unlock significant potential for your business and take your customer experiences to the next level.</p>


The 3 Different Types Of A CRM System Explained


<p>Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</mark></strong></a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-standing-out-in-a-crowded-sector"><strong>Standing Out In A Crowded Sector</strong></h4>



<p>As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those <strong>targeting the family market differentiate</strong> and win family diners away from competitors? </p>



<p>The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. </p>



<p>According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></strong></a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. </p>



<p>We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Day Out with The Kids</mark></strong></a> to find out what families look for when dining out in the UK. She confirmed that <strong>nailing customer service is the key to unlocking loyalty</strong> for family diners.</p>



<p>She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;</p>



<h4 class="wp-block-heading" id="h-making-children-your-focus"><strong>Making Children Your Focus</strong></h4>



<p>You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.</p>



<p>&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;</p>



<p>&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">63% of parents prefer restaurants that offer activity packs</mark></strong></a> for their kids.</p>



<p>A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. </p>



<h4 class="wp-block-heading" id="h-using-wifi-marketing"><strong>Using WiFi Marketing</strong></h4>



<p>At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Guest WiFi</mark></strong></a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. </p>



<p>If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised marketing campaigns</mark></strong></a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. </p>



<h4 class="wp-block-heading" id="h-employees-that-make-a-visit-special"><strong>Employees That Make A Visit Special</strong></h4>



<p>You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to <strong>understand the context and priorities behind guests&#8217; visits</strong>. </p>



<p>Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. </p>



<p>This means doing things like:</p>



<ul class="wp-block-list"><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



<p>It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to <strong>be attentive and offer fast efficient service </strong>without rushing diners. </p>



<h4 class="wp-block-heading" id="h-make-your-menu-malleable"><strong>Make Your Menu Malleable</strong></h4>



<p>A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to <strong>cater to what kids want to eat</strong>. This is something many restaurants are starting to pick up on. </p>



<p>Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a <strong>&#8216;pick your own&#8217; approach</strong> to help meet the needs of fussier eaters.&#8221;</p>



<p>&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;</p>



<p>Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.</p>



<h4 class="wp-block-heading" id="h-are-you-ready-to-step-up-your-customer-service-for-families"><strong>Are You Ready To Step Up Your Customer Service For Families?</strong></h4>



<p>As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;</p>



<p><a href="https://h.stampede.ai/meetings/stampede/demo"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out more about how Stampede can help you succeed with your customer service for families.</p>


How to Nail Customer Service for Families [Updated]

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dcambium|title:Free%20Cambium%20Captive%20Portal%20Trial|target:_blank&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start your free trial now.&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dtplink||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Cambium cnMaestro with your clients or venues?[/fildisi_callout][/vc_column][/vc_row]</p>


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<p>One prominent trend in the hospitality industry is the rising&nbsp;<strong><a rel="noreferrer noopener" href="https://mailchi.mp/exp101/good-morning-ring-an-old-friend-today?e=68c993fe11" target="_blank">customer demand for personalisation</a></strong>. Personalisation is your key ingredient to creating a&nbsp;<strong>memorable customer experience</strong>. An experience that makes customers come back and spread the word about you.</p>



<hr class="wp-block-separator"/>



<p><br>Simply put, personalisation is an easy and straightforward way to stand out, increase your sales and grow your business.&nbsp;</p>



<h4 class="wp-block-heading" id="h-why-you-should-focus-more-on-personalisation"><strong>Why you should focus more on personalisation</strong></h4>



<p><a rel="noreferrer noopener" href="https://www.revinate.com/blog/infographic-personalization-struggle-hotel-marketing/" target="_blank"><strong>62% of customers say they have recommended, chosen, or paid more for a brand that provides personalised service</strong></a>.</p>



<p>It’s time to move away from the one-size-fits-all approach many businesses still rely on. Customers want to be understood as individuals and served according to their needs.</p>



<p><strong>Data helps you to unlock the huge potential</strong>&nbsp;for a personalised experience. However, gathering data often raises concerns around security and the assumption that customers would not want to give their details away.</p>



<p>Despite that, recent studies have shown that&nbsp;<a rel="noreferrer noopener" href="https://www.fsrmagazine.com/expert-takes/diners-crave-personalized-experiences-are-you-delivering?fbclid=IwAR3vB4e9iY0arMVdccpQQjmj99MSe0_HZn087oYLY-7vbAyxKtEZ0kApFvA" target="_blank"><strong>84% of customers say they trust restaurants with their personal data if it translates to a better, more personalised experience</strong></a>.&nbsp;</p>



<p>So, make sure to use the data and derive real value from it to create targeted and relevant offers.</p>



<h4 class="wp-block-heading" id="how-to-grow-your-business-with-personalisation"><strong>How to grow your business with personalisation</strong></h4>



<p>Personalisation is not only about satisfying your customers&#8217; needs. There is more it can do to grow your businesses.</p>



<h5 class="wp-block-heading" id="foster-customer-loyalty"><strong>Foster customer loyalty</strong></h5>



<p><strong>Personalisation is the foundation of your relationship building</strong>. If you greet your customers by name whilst already preparing their favourite coffee it might not be a big deal for you. But will definitely be remembered by your customers. Think of how Starbucks is applying this principle by calling customers by their first name when their order is ready.</p>



<p>The same applies to keeping track of dietary requirements and food preferences to adjust your personalised menu recommendations accordingly.</p>



<h5 class="wp-block-heading" id="increase-revenue"><strong>Increase revenue</strong></h5>



<p>In addition, remembering customer preferences based on past purchases gives you an easy&nbsp;<strong>opportunity to upsell</strong>. You know what they like, so why not proactively offer it to them when taking their order.&nbsp;</p>



<p>Also, email campaigns that include&nbsp;<strong>personalised offers and deals come with a much higher conversion rate (up to 6x)</strong>. Start building customer mailing list segments based on transactional behaviour, interactions and demographics to better tailor your campaigns.</p>



<h5 class="wp-block-heading" id="boost-word-of-mouth"><strong>Boost word of mouth</strong></h5>



<p>We all like to share special moments with others. So whenever you exceed your customers’ expectations chances are that they will recommend you, post about you and leave a positive review. This will, of course, bring in new customers.</p>



<h5 class="wp-block-heading" id="improve-operational-efficiency"><strong>Improve operational efficiency</strong></h5>



<p><br>If you know what customers want and like you can&nbsp;<strong>better predict trends</strong>. Give them more of what they like and take unpopular items off your menu. This will also help you towards better inventory management and further reduce costs.</p>



<p><br>Watch out for <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/">Part II of this blog article</a>, about what is needed to create a personalised experience, including some inspiring ideas.</p>



<p>Need help sending out <a href="https://stampede.ai/how-it-works/">tailored email &amp; SMS campaigns</a>?&nbsp;<strong><a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Get in touch</a>&nbsp;</strong>with one of our&nbsp;team who are happy to run you through it.</p>


Drive Revenue And Loyalty With Personalisation [Part I]

<p>Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?</p>







<p>Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.</p>



<p>There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.</p>



<p><strong>Further reading</strong>: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/"><span style="text-decoration: underline;">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</span></a></p>



<p>If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.</p>



<h4 class="wp-block-heading"><strong>Give Your Space A Makeover</strong></h4>



<p>The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <span style="text-decoration: underline;"><a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>.</span> If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;</p>



<p>Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped"><span style="text-decoration: underline;">to inject some personality and character</span></a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. </p>



<p>As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/"><span style="text-decoration: underline;">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</span></a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. </p>



<h4 class="wp-block-heading"><strong>Food Trucks</strong></h4>



<p>Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack"><span style="text-decoration: underline;">or even apple crumble served out of a truck</span></a>?</p>



<p>For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.</p>



<h4 class="wp-block-heading"><strong>Entertainment</strong></h4>



<p>Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.</p>



<p>You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events"><span style="text-decoration: underline;">also experiment with themed nights</span></a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!</p>



<p>Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. </p>



<p>This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. </p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?</p>



<p>However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/"><span style="text-decoration: underline;">customer insights based on their Guest WiFi connections</span></a>. Allowing you to market your restaurant, along with your outdoor summer events. </p>



<p>Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/"><span style="text-decoration: underline;">content to share on social media</span></a> &#8211; helping to promote your business further. </p>



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<hr class="wp-block-separator has-css-opacity"/>

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

How to Set Up a Coworking Space in Your Coffee Shop

Patrick Clover

Snap Box – Stampede Network Application

Apple ID login now available for Stampede Guest Wifi Solution

Apple ID Login – New Feature

Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada

Product Update – SMS Verification


<p>A few weeks into 2023 and you might have ditched your new year’s resolutions already. No judgement, we’ve all been there.</p>



<p>However, a new year is always a great opportunity to reshuffle one’s business strategies in order to up the game.</p>



<p>Looking ahead, there are a bunch of exciting growth and marketing trends to watch out for. And yes, technology will of course play a part in those.</p>



<p>We’ve had a look into <strong>5 key hospitality trends</strong> that you should integrate into your strategy to get the most out of 2023.</p>



<h2 class="wp-block-heading"><strong>1.</strong> <strong>Build A Unified Customer Experience&nbsp;</strong></h2>



<p>An outdated user interface will drive customers away.&nbsp;</p>



<p>So, you need to start judging your digital tools and assets as if they were your shop window or your venue decoration.&nbsp;</p>



<p>Think about your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Guest WiFi sign-up</mark></strong></a>, booking platform or order &amp; pay app. Are you happy with them representing your brand?</p>



<p>If not, the first step is to <strong>align all your tech tools toward a unified brand experience</strong>.&nbsp;</p>



<p>Here’s what to focus on:</p>



<ul class="wp-block-list">
<li>Stick to your branding and brand voice across all channels and tools</li>



<li>Make sure the digital customer experience is as smooth as your in-venue one</li>



<li>Focus on easy-to-navigate tools for your customers (and staff)</li>



<li>Don’t neglect your website &#8211; a lot of attention has been paid to social media lately</li>



<li>All-in-one solutions allow for a unified experience as they don’t require integrations</li>
</ul>



<h2 class="wp-block-heading"><strong>2. Opt For Industry-Specific Tools</strong></h2>



<p>Too many cooks spoil the broth. Time to move away from the clunky and disjointed tech stack that you might have gathered over the past years.&nbsp;</p>



<p>Instead, focus on <strong>ROI-delivering tech</strong> that helps you achieve the results you want when <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><a href="https://stampede.ai/blog/how-to-save-money-on-your-digital-tech-tools">revising your tools</a>.</mark></strong></p>



<p>Industry-specific tools are what you’re looking for here, to replace the mainstream big-name ones everyone else is using.</p>



<p>Those specific ones are tailored to your needs, easier to use and are therefore also accessible to smaller operators.&nbsp;</p>



<h2 class="wp-block-heading"><strong>3.</strong> <strong>Focus On Hyper-Personalisation</strong></h2>



<p><a href="https://financesonline.com/hospitality-trends/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Approximately 90%</strong></mark></a> of customers are willing to share behavioural data if it results in a better brand experience.</p>



<p>No question, personalisation will continue to reign.</p>



<p>What changes is that customer insights are no longer coming from separate sources. It’s the <strong>clever combination of multiple data sources</strong> that takes it to the next level and makes it even more powerful.&nbsp;</p>



<p>This is also referred to as <strong>hyper-personalisation</strong> and is based on real-time behavioural and transactional data insights and actions.</p>



<p>With this, you want to create a 1:1 customer experience that translates into longtime loyalty.</p>



<h2 class="wp-block-heading"><strong>4.</strong> <strong>Go Beyond Customer Loyalty</strong></h2>



<p>Customers trust their peers more than any other source when looking for new venue recommendations.</p>



<p>It’s up to you to identify your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">super advocates</mark></strong> </a>amongst your customers, those that spend more time and money at your venue than the average. <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Hint</mark></strong></a> &#8211; your data can help you unveil them.</p>



<p>Once you’ve done that you can nurture them with targeted marketing and personalised rewards (i.e. loyalty or referral program) to start <strong>building a loyal community</strong>.</p>



<p>This community will help you spread the word, boost your reviews and attract many new customers. Loyalty always pays off.</p>



<h2 class="wp-block-heading" id="h-5-let-ai-powered-solutions-give-you-a-hand"><strong>5.</strong> <strong>Let AI-Powered Solutions Give You A Hand</strong></h2>



<p>Since the beginning of the new year, our feeds have been flooded with AI talk. There’s a lot going on at the moment, with new tools coming up in a blink of an eye.</p>



<p>Whilst some of it might still be in its early days, we can already see the benefits for businesses. It’s all about <strong>efficiency</strong>.&nbsp;</p>



<p>AI-powered automations can optimise various parts of your marketing and help you scale up. From content generation to email marketing, social media and operational tasks.</p>



<p>They <strong>streamline less-pivotal parts</strong> of your business and save you hours a week whilst generating revenue on auto-pilot. What’s not to like about this?&nbsp;</p>



<p>Arguably, there needs to be work done in some areas to make them more industry-specific so that they can be used by everyone without any programming background.</p>



<p>Make sure you stay busy all year round with the&nbsp;<a href="https://stampede.ai/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Customer Experience Platform</mark></strong></a>&nbsp;that drives 5x more repeat customers.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></strong></a>&nbsp;to find out more.</p>


5 Key Hospitality Growth Trends You Shouldn’t Miss This Year


<p>This article was written by <em>Tom Saxon</em>. Tom is the co-founder of <a href="https://www.batchcoffee.co.uk/"><strong><mark><mark style="background-color:#ffffff" class="has-inline-color has-primary-1-color">Batch Coffee</mark></mark></strong></a>. He has been working in the speciality coffee industry for over 10 years throughout the world and in many parts of the supply chain.</p>



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<p>I personally love working in the hospitality industry and can’t encourage people enough to consider a career. The workforce is typically young and energetic which coupled with constantly making customers happy is why working in hospitality is a fulfilling and rewarding career. </p>



<h4 class="wp-block-heading"><strong>Working In Hospitality &#8211; The Coffee Shop Industry</strong></h4>



<p>My day does start early as you’d expect in the coffee industry. The 6 am alarm is always met shortly afterwards with a delicious coffee though &#8211; one of the many perks of working with <a href="https://www.batchcoffee.co.uk/stories/best-speciality-coffee-beans-uk"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">speciality coffee beans</mark></strong></a>.</p>



<p>Opening up the roastery and cafe takes about 30 minutes. It involves dialling in coffee machines and preparing for customers. As they arrive each one is met with a small conversation &#8211; especially the regulars whom I would now class as friends.&nbsp;</p>



<p>The morning rush comes and goes quickly and I always feel pumped afterwards. The coffee industry is great as people are so thankful for their morning coffee and especially customers who dine in, their energy after they are fully caffeinated is contagious.</p>



<p>My responsibilities; first and foremost <strong>customer service</strong>. It&#8217;s so important that our customers leave happy and hopefully in a better mood than when they entered. Making coffee and ensuring the place is clean and tidy, stock control and various small jobs like checking the toilets every hour or so make up the rest of the day.&nbsp;</p>



<p>The days are quick and finishing at 4 pm means that I still have an evening to do whatever I’d like.&nbsp;</p>



<h4 class="wp-block-heading" id="h-how-tech-makes-working-in-hospitality-easier"><strong>How Tech Makes Working In Hospitality Easier&nbsp;</strong></h4>



<p>Working in a busy coffee shop can be occasionally stressful, especially behind the coffee machine where there is a finite number of coffees one can make per minute contrary to the odd customer&#8217;s opinion.&nbsp;</p>



<p>Add to this the fact that you are <strong>customer-facing</strong>, so while the orders stack up and you’re frantically trying to pull 18 shots of espresso and split a litre of steamed milk into 6 different milk-based espresso drinks you have to keep a smile on your face and appear unphased.&nbsp;</p>



<h5 class="wp-block-heading"><strong>1.</strong> <strong>Ordering App</strong></h5>



<p>A really useful tool that has helped many <a href="https://baristaandco.com/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">baristas</mark></strong></a> all over the world is an app where coffee can be <strong>ordered before a customer arrives</strong> in the coffee shop.&nbsp;</p>



<p>This means that the transaction takes place on the customer&#8217;s phone so there is no waiting in line and there is no time wasted serving the customer. This completely <strong>streamlines the process of ordering</strong> the coffee for the customer and the barista can immediately add the order to the queue.</p>



<h5 class="wp-block-heading"><strong>2.</strong> <strong>Customer Loyalty App</strong></h5>



<p>Another useful app that we use that involves the <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>customer&#8217;s experience is a loyalty app</strong></mark></a>. Stamp cards are now becoming a thing of the past, although they do work as a physical representation of how many coffees you have left before you receive a free one, the practicality of them from a barista&#8217;s point of view is a bit wasteful.&nbsp;</p>



<p>Today when customers place an order through their app they receive an e-stamp that can be visualised as a<a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/"> </a><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><a href="https://stampede.ai/blog/bring-more-customers-back-with-a-loyalty-program/">loyalty card</a> </mark></strong>on their phone. If the customer orders in the coffee shop they are able to scan a QR code that appears after the purchase on a screen facing outwards from the register which again adds another e-stamp to their virtual loyalty card.&nbsp;</p>



<p>This again streamlines a process that in reality saves only a matter of seconds per customer, but when looked at on a larger scale saves not only hours of staff time but crucially <strong>frees up a staff member during peak hours</strong> so the wait time is reduced which keeps current customers happy and entices new customers into the cafe.&nbsp;</p>



<h5 class="wp-block-heading"><strong>3. Staff Scheduling</strong> <strong>App</strong></h5>



<p>Technology is now used in all areas of hospitality and one of the most efficient pieces of technology from a manager&#8217;s point of view is a <strong>roster application</strong>.&nbsp;</p>



<p>Back in the day, weekly rosters would be stuck to the wall in the form of a piece of A4 paper with an excel style table where employees could read their shifts and see when their colleagues were also working.&nbsp;</p>



<p>Albeit a physical representation, it was also messy as by the end of the first day the roster was published it had already been annotated with shift swaps.&nbsp;</p>



<p>Today, all of the shift organisation is completed via an app where managers can publish weekly rosters months in advance if they wish.&nbsp;</p>



<p>Colleagues can liaise directly through the app and request shift swaps with the authorisation of a manager needed and the new roster is then <strong>automatically updated</strong>. Staff can add holidays up to a year in advance so when the manager sits down to plan the roster they know exactly who is available for the forthcoming week.&nbsp;</p>



<p>The app usually has a <strong>singing-in system</strong> too, so gone are the days of more A4 prints on the wall or punch cards. Just tap start and finish at either end of the shift on the app which then records each staff member&#8217;s weekly hours. </p>


Working In Hospitality: Harnessing The Efficiency Of Tech

<p>Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <strong><a href="https://stampede.ai/how-it-works/wifi/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">WiFi</mark></a></strong>. </p>



<p>As a matter of fact, a recent survey showed that the most<strong> <a href="https://pos.toasttab.com/blog/restaurant-management-statistics"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">important technology feature for customers is free WiFi</mark></a></strong>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. </p>







<p>In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.</p>



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment"><strong>Use Professional WiFi Equipment</strong></h4>



<p>You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.</p>



<p>Our top <a href="https://stampede.ai/supported-hardware/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">hardware recommendations</mark></strong></a> for seamless integration with Stampede include popular brands like:</p>



<ul class="wp-block-list"><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



<p>The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">standard that WiFi</mark></strong></a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. </p>



<p>But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.</p>



<h4 class="wp-block-heading" id="h-big-place-go-mesh"><strong>Big Place? Go Mesh</strong></h4>



<p>If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. </p>



<p>Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">This article in Tech Advisor </mark></strong></a>is a quick read and gives you a nice overview on some of the best mesh routers out there.</p>



<p>Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">case study we did with Bar Tonic</mark></strong></a>, one of our customers who rely on a good WiFi signal due to their special location.</p>



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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



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<h4 class="wp-block-heading" id="h-setup-a-captive-portal"><strong>Setup a Captive Portal</strong></h4>



<p>Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? <strong>WRONG</strong>. </p>



<p>You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Captive Portal</mark></strong></a>, to give your customers access to your shiny new WiFi network.</p>



<p>Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.</p>



<p>The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">automatically re-connect your customer</mark></strong></a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.</p>



<h4 class="wp-block-heading" id="h-use-automated-marketing"><strong>Use Automated Marketing</strong></h4>



<p>You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <strong><a href="https://stampede.ai/how-it-works/wifi/#portal"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Captive Portal login screen</mark></a></strong>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.</p>



<p>Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. </p>



<p>Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Marketing</mark></strong></a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised marketing campaigns</mark></strong></a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">loyal customers</mark></strong></a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">voucher</mark></strong></a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?</p>



<h4 class="wp-block-heading" id="h-get-social"><strong>Get Social</strong></h4>



<p>So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles <strong>EVERYWHERE</strong> &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. </p>



<p>Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Reviews</mark></strong></a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.</p>



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up"><strong>Awesome WiFi in Your Restaurant or Pub</strong> <strong>Set Up</strong></h4>



<p>Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?</p>



<p>So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out how this could easily be implemented at your venue.</p>

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]


<p>Ideally, as a hospitality business, you want to turn all your loyal customers into <strong>brand fanatics</strong>. As those are the type of next-level loyal customers who <strong>spend more time and money </strong>at your venue than the average.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Part one of this series featured the success story of <strong><a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</mark></a></strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"> </mark>as an example of how to reward your most loyal customers.</p>



<p>But before you create your own version, you need to <strong>identify your top-tier customers</strong>.</p>



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools"><strong>Gain Insights From Your Tech Tools</strong></h5>



<p>Start off by exploring your&nbsp;<strong>in-venue and online data</strong>. This helps you find out how customers have interacted across various channels over a certain time period.</p>



<p>Here are a couple of&nbsp;<strong>data sources</strong>&nbsp;that you should access:</p>



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



<p>The next step is to narrow down your data and <strong>filter by your top-tier customers</strong>.</p>



<p>Some segmentation filter ideas:</p>



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



<p>Mix and match those segments to build your royal audience.<br>Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">sentiment analysis</mark></strong></a> you can spot certain <strong>keywords in your online reviews</strong>, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.</p>



<h5 class="wp-block-heading"><strong>Monitor Your Social Media Accounts</strong></h5>



<p>Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.</p>



<p>Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;<strong>tracking your @mentions, tags and comments</strong>.</p>



<p>For this, check the&nbsp;<strong>photo-tagged section</strong>&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.</p>



<p>Tip &#8211; <strong>follow your own hashtag</strong> to see who mentions your venue.</p>



<h5 class="wp-block-heading"><strong>Power Your Marketing With Royalty Data</strong></h5>



<p>Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <strong><a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">hyper-personalised email and SMS campaigns</mark></a></strong>. </p>



<p>Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;</p>



<p>Think about <strong>‘member-only’ events</strong>, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.</p>



<p>Need help segmenting your royalty data for personalised campaigns? <strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Book a demo</mark></a></strong> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Marketing</mark></strong></a>.</p>


How To Use Data To Unveil Your True Brand Fanatics

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

4 Reliable Ways to Reduce No Shows by 30%


<p>In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/"><span class="has-inline-color has-primary-1-color"><strong>Stampede research</strong> </span></a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener"><strong><span class="has-inline-color has-primary-1-color">storekit</span></strong></a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/"><strong><span class="has-inline-color has-primary-1-color">Stampede and storekit</span></strong></a><span class="has-inline-color has-primary-1-color"> </span>were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;</p>



<p>The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;</p>



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img loading="lazy" decoding="async" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="auto, (max-width: 1016px) 100vw, 1016px" /></a></figure>



<p style="font-size:12px">* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).</p>



<p>The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



<p>In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



<p>It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;</p>



<p>With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp;<br>To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai"><strong><span class="has-inline-color has-primary-1-color">contact@stampede.ai</span></strong></a></p>


The UK’s irrepressible hospitality sector: 2022 Industry Growth Report


<p>We’re gearing up to launch the <strong>Enquiry Pipeline</strong> within the Stampede booking platform, purpose-built for managing large, high-value, and often complex booking enquiries.&nbsp;</p>



<p>It’s been designed with one goal: to give you total visibility from first enquiry to confirmed table, without the spreadsheet chaos.</p>



<h4 class="wp-block-heading" id="h-what-is-it">What is it?</h4>



<p>The <strong>Enquiry Pipeline</strong> is a new workspace inside your Stampede dashboard that helps you manage private hires, large groups, and bespoke bookings.</p>



<p>You’ll be able to:</p>



<ul class="wp-block-list">
<li>Have a clear, trackable view of every incoming enquiry<br></li>



<li>Track value across the full pipeline<br></li>



<li>Assign enquiries across your team<br></li>



<li>Quickly spot what’s pending, in progress, or at risk<br></li>



<li>Take action fast — all from one central view<br></li>
</ul>



<p>It’s connected to your bookings system, so every update is in sync. No switching tools. No copy-paste. Just one clear path from lead to seated.</p>



<h4 class="wp-block-heading" id="h-why-we-re-building-it">Why we’re building it</h4>



<p>We’ve spoken to dozens of hospitality businesses who all said the same thing: when a big enquiry comes in, everything else stops.</p>



<p>Between emails, DMs, shift changes and long lead times, enquiry management has become a manual, disjointed mess — and the stakes are high.</p>



<p>So we built a system that reflects how group bookings actually work: multiple touchpoints, multiple team members, and a fast-moving timeline. The Enquiry Pipeline brings it all into one clean, connected view.</p>



<h4 class="wp-block-heading" id="h-how-it-works">How it works</h4>



<p>Guests trigger an enquiry when they reach your venue’s table size limit on the booking form. Instead of hitting a dead end, they’re shown a branded enquiry form. From there, you capture key information up front:</p>



<ul class="wp-block-list">
<li>Date and time<br></li>



<li>Party size<br></li>



<li>Contact info<br></li>



<li>Any notes<br></li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="511" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1024x511.png" alt="Stampede Enquiries Pipeline - bookings" class="wp-image-23744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1024x511.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-768x383.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1536x767.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-2048x1023.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1200x599.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-150x75.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p>The enquiry appears in your <strong>“New Enquiries”</strong> column on the dashboard, giving your team visibility over what’s just come in and what needs triaging.</p>



<p>Once someone from your team responds, the enquiry moves to <strong>“In Progress.”</strong> Here, the team can:</p>



<ul class="wp-block-list">
<li>Reply directly from the system<br></li>



<li>Ask for more details (for example, occasion, layout preferences, budget)<br></li>



<li>Offer available times or packages<br></li>
</ul>



<p>When the guest is ready to proceed, you can send a deposit request via a payment link. You can also provisionally hold tables using the integrated booking system without switching between platforms.</p>



<p>Once the deposit is paid, the enquiry status updates to “Confirmed.” Your team can move forward with confidence, knowing the booking is secured.</p>



<p>Pre-orders are available at every stage. Menus can be sent, and guests can submit their choices online. There’s no need for back-and-forth emails or chasing dietary requirements. Everything is tracked within the system.</p>



<p>If the guest cancels, the enquiry moves to “Cancelled.” You can log a cancellation reason and use this data to improve offers, packages, or future follow-ups.</p>



<p>Throughout the pipeline, your team can see the total potential value of upcoming group bookings. This gives managers and GMs a clearer picture of forecasted revenue and resource planning.</p>



<p>Every step is designed to reduce admin, increase visibility, and make group bookings easier to manage at scale.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="508" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1024x508.png" alt="stampede enquiry management" class="wp-image-23745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1024x508.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-300x149.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-768x381.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1536x763.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-2048x1017.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1200x596.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-150x74.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-when-s-it-available">When&#8217;s it available?</h4>



<p>We’re rolling this new feature out very soon, so make sure your team is ready when it goes live. If you’d like an early look, you can book a <a href="https://stampede.ai/demo">demo</a> or speak to your account manager to see it in action.</p>



<p>This is just the beginning. The Enquiry Pipeline is one of many new features coming to Stampede this Summer.</p>



<p></p>


Coming Soon – The Enquiry Pipeline


<p>Never miss a message from your customers again with our brand new product feature: the <strong>Stampede Inbox</strong>.</p>



<p>It can indeed be a challenge and time-consuming task to stay on top of your various inboxes.</p>



<p><a href="https://www.superoffice.co.uk/resources/articles/customer-service-study/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>A recent customer service study</strong></mark></a> found that a worrying number of <strong>62% of customer enquiries are left unanswered</strong>.</p>



<p>Common reasons are <strong>inboxes not being connected</strong> to a CRM and only a limited number of staff having access to incoming emails.</p>



<p>So, what about centralising all customer communication to one platform that is accessible to the whole team?</p>



<p>Such a unified inbox massively <strong>improves your response times</strong> and gets you extra points for your quick and streamlined customer service.</p>



<h2 class="wp-block-heading" id="h-how-it-works"><strong>How It Works</strong></h2>



<p>All incoming customer requests and responses are received in the inbox and stored under their <strong>individual profiles</strong>.</p>



<p>Staff members can then reply straight away in only a few clicks which means happier customers.</p>



<p>There is also the option to <strong>add internal notes</strong> to keep your team updated.</p>



<h2 class="wp-block-heading"><strong>Why The Stampede Inbox Is Unique</strong></h2>



<p>What makes our inbox a one-of-a-kind is that it comes <strong>ready-linked</strong> to every other interaction your customers have via Stampede. </p>



<p>There&#8217;s no more piecing together the conversations and information from disjointed platforms. </p>



<p>This creates a <strong>single 360° customer view</strong>, providing you with more context based on previous customer interactions and historic data.&nbsp;</p>



<p>So you can craft <strong>personalised responses</strong> that are relevant to each customer.</p>



<p>The <strong>Stampede Inbox</strong> is now available for all customers. Head to <a href="https://product.stampede.ai/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Stampede</strong></mark></a> to explore our new product feature in more detail.</p>



<p>If you have any questions or need a hand, reach out to our <a href="https://meetings-eu1.hubspot.com/murdo"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Customer Success team</strong></mark></a> who are happy to help.</p>


Meet Stampede Inbox: Never Miss Another Message 


<p>For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. <strong>Artificial Intelligence (AI)</strong> promises more efficient operations and better-personalised experiences for their customers.&nbsp;</p>



<p>But while AI has comes with huge benefits &#8211; from <strong>automating mundane tasks to better understanding customers’ needs</strong> &#8211; it also poses potential drawbacks.&nbsp;</p>



<p>Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.</p>



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry"><strong>How AI is used in the hospitality industry</strong></h2>



<p>AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.</p>



<p>It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.</p>



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality"><strong>Key advantages of using AI in hospitality</strong></h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



<p>With AI, businesses are able to <strong>streamline their operational and administrative processes and automate tasks</strong>. This allows for a significant increase in productivity and better resource management.</p>



<p>Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.</p>



<p>Marketing teams can massively improve their efforts with AI. For example, use data insights to <strong>build defined customer segments</strong>. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;</p>



<p>With clever <strong><a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">campaign automation</mark></a></strong>, operators can additionally save valuable time and staff can focus on more crucial tasks.</p>



<h4 class="wp-block-heading">2. Reduced costs</h4>



<p>With the rise of AI, there are new opportunities for hospitality businesses to cut costs.</p>



<p><strong>Routine and repetitive tasks</strong> can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.</p>



<p>It also allows for more <strong>efficient and accurate decision-making</strong> backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.</p>



<h4 class="wp-block-heading">3. Improved customer experience</h4>



<p>The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;</p>



<p>Businesses can create a much more <strong>personalised and tailored experience</strong> that is based on customers’ preferences and behaviours.</p>



<p>Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more <strong>unified and seamless online experience</strong>.&nbsp;</p>



<h4 class="wp-block-heading">4. Better forecasting</h4>



<p>In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;</p>



<p>AI has the ability to <strong>analyse vast amounts of customer data</strong> in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;</p>



<p>Perhaps even more importantly, AI can <strong>predict market trends</strong>, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.</p>



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality"><strong>Main disadvantages of using AI in hospitality</strong></h2>



<p>Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.</p>



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



<p>One major issue with AI is the <strong>loss of the human touch</strong>. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.</p>



<p>AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;</p>



<p>No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.</p>



<h4 class="wp-block-heading">2. System failure</h4>



<p>Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the <strong>systems working properly</strong>.</p>



<p>Unfortunately, when these systems fail, they can <strong>cause serious disruption</strong> to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.</p>



<p>As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;</p>



<p>To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By <strong>being proactive and prepared</strong>, they can ensure a seamless experience for their customers.</p>



<h4 class="wp-block-heading">3. Technological limitations</h4>



<p>The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their <strong>specific requirements</strong> and might therefore create more work than taking off the workload if not set up properly.</p>



<p>Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <strong><a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">integrations</mark></a></strong>, the data flow is disconnected and operators are not able to generate a single customer view.</p>



<h4 class="wp-block-heading">4. High implementation costs</h4>



<p>The implementation of these tools often comes at a <strong>high cost</strong>, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;</p>



<p>While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;</p>



<p>Technology can be used to <strong>save money, increase efficiency, improve customer experience and enable more precise forecasting</strong>. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;</p>



<p>Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;</p>



<p>Finally, before making any investments in AI, operators should <strong>evaluate the costs</strong> associated with them as this could highly affect their financial situation.&nbsp;</p>



<p>All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing. </p>


The Pros And Cons Of Using AI In Hospitality

Introducing More Tools To Thrive – Stampede 2023 Product Update

4 Best Restaurant Table Booking Software Compared

Strengthen Your Brand With Customised Booking Emails

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

New Feature – Stampede Table Booking System


<p><strong><a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Customer reviews are the third most influential factor in Google’s local search algorithm</mark></a></strong>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>As a result, you will get found more often through organic searches. All this will drive&nbsp;<strong>more traffic to your website</strong>&nbsp;and lead to more bookings.</p>



<p>Your star rating and Google’s own ranking are the two main factors that impact local search results.</p>



<h5 class="wp-block-heading" id="h-rating-vs-ranking"><strong>Rating vs. Ranking</strong></h5>



<p>Your overall rating is simply the average of all your customers&#8217; star ratings.</p>



<p>The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.</p>



<h5 class="wp-block-heading"><strong>Factors Influencing Your Google Reviews Ranking</strong></h5>



<p>There are a number of signals Google pays attention to when calculating your ranking.&nbsp;</p>



<h6 class="wp-block-heading"><strong>1) Quantity</strong></h6>



<p>It’s no surprise that a&nbsp;<strong>high volume</strong>&nbsp;of reviews will help maintain your search results position.&nbsp;</p>



<p>Plus, the Google algorithm will&nbsp;<strong>pick up on certain keywords</strong>&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.</p>



<h6 class="wp-block-heading"><strong>2) Velocity</strong></h6>



<p><strong><a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">50% of customers only pay attention to reviews from the last two weeks</mark></a></strong>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.</p>



<h6 class="wp-block-heading"><strong>3) Diversity</strong></h6>



<p><strong><a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a></strong>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;<strong>3rd party sides</strong> like Tripadvisor or Yelp.&nbsp;</p>



<h6 class="wp-block-heading"><strong>4) Content</strong></h6>



<p>Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?</p>



<h6 class="wp-block-heading"><strong>5) Strong Star Rating</strong></h6>



<p>It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;</p>



<h6 class="wp-block-heading"><strong>6) Reviews Management</strong></h6>



<p>The last factor is about how much you are interacting and engaging with your reviews.</p>



<p>Are you responding to both positive and negative reviews? Are you keeping your&nbsp;<strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">reviews page well-maintained</mark></strong>&nbsp;and all business information updated?</p>



<h5 class="wp-block-heading"><strong>Key Takeaways</strong></h5>



<p>Here’s what you can do to influence your Google reviews ranking and push your local searches:</p>



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<strong><a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">automate the requests</mark></a></strong>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<strong><a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">respond to positive/negative</mark></a></strong>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><strong><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Use our calculator</mark></a></strong>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



<p>Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<strong><a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">FREE Restaurant Reviews Toolkit</mark></a></strong>.</p>



<p>Save time collecting your reviews and automate your requests.&nbsp;<strong><a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong>&nbsp;with our team to find out more about&nbsp;<strong><a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Reviews</mark></a></strong>.</p>


The Secret To Mastering Your Google Reviews


<p>Our Marketing feature has been getting a serious overhaul behind the scenes in recent weeks. We’re pleased to share with you details of this in our Autumn product update.</p>



<p>Highlights include:</p>



<ul class="wp-block-list"><li>Intelligent targeting and list building based on other customer interactions</li><li>Faster, easier template building and management</li><li>A simplified campaign builder &#8211; start to send in 4 clicks.</li><li>More detailed campaign reporting than ever</li></ul>



<p>The momentum behind the updates came directly from the feedback from dozens of our users. So many have been increasing their use of our digital marketing in the last 18 months and their feedback has gone straight back into this latest release</p>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-campaigns2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtY2FtcGFpZ25zMi0xMDI0eDQ5OC5wbmc=" alt="Stampede's new marketing campaign dashboard" class="wp-image-20438" width="1024" height="498"/></a><figcaption>The new Campaigns Dashboard</figcaption></figure>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Let’s take a walk through the refreshed system to see what’s new:</p>



<h3 class="wp-block-heading" id="h-addresses-and-domains"><strong>Addresses and Domains</strong></h3>



<p><meta charset="utf-8">When you first try the new Marketing campaigns, you’ll be asked to verify your<strong> sender domain.</strong> This new feature improves the deliverability of your emails but also helps to reinforce the presence of your brand within your customers’ inboxes.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-2021-update-domains.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/813/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctMjAyMS11cGRhdGUtZG9tYWlucy0xMDI0eDgxMy5wbmc=" alt="marketing update 2021 domains" class="wp-image-20432" width="768" height="610"/></a></figure></div>



<div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-customer-lists-and-segmentation"><strong>Customer Lists and Segmentation</strong></h3>



<p>The way that you choose recipients of your emails has been given some seriously special treatment. Our advanced segment builder lets you deliver high impact, personalised marketing that drives repeat visits like never before.</p>



<p>To help you get started, we’ve created over 30 unique customer segments to inspire your next campaigns and drive revenue from your mailing list. And it’s all powered by the data Stampede helps you collect.</p>



<p>Take a look at some examples:</p>



<ul class="wp-block-list"><li>People who’ve rated your business 4 stars or higher via Reviews</li><li>Customers who’ve bought a Gift Card but haven’t redeemed it yet</li><li>Loyal fans who are close to filling up their digital Loyalty card</li></ul>



<p>&#8230;plus hundreds more segments when you start to mix and match the possible combinations! And these of course will automatically update as you collect additional customer data from various sources within Stampede.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/marketing-update-2021-segments2.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/635/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9tYXJrZXRpbmctdXBkYXRlLTIwMjEtc2VnbWVudHMyLTEwMjR4NjM1LnBuZw==" alt="The brand new segmentation menu within Stampede Marketing" class="wp-image-20439" width="768" height="476"/></a><figcaption>A sample of the ready-made segments</figcaption></figure></div>



<div style="height:51px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="wp-block-heading" id="h-email-design-and-templates"><strong>Email Design and Templates</strong></h3>



<p>So, what about the emails themselves? Mailchimp users will be pleased to know that you can now directly import your templates and simplify your marketing systems. There’s also a fresh library of email templates from our in-house experts for you to choose from.</p>



<p>For the more technical among you, we’ve made improvements to the HTML email code builder. With auto-complete and syntax highlighting you’ll find it easier than ever to make and change your email templates.</p>



<h3 class="wp-block-heading" id="h-campaign-reporting"><strong>Campaign Reporting</strong></h3>



<p>Now for the numbers bit &#8211; reporting. It’s got all the metrics you’d expect, plus all the ones you’re really here for. Unlike other email marketing providers, Stampede is geared to get you more customers and track those customers when they return. You can even see <em>exactly</em> how much revenue a campaign brings in within the reporting suite. Simply enter the average spend per head and the system does the rest for you. That&#8217;s the beauty of having all the tools connected in the same platform.</p>



<p>No more wondering if, and what is working for your marketing team. We’ve closed the loop when it comes to your digital marketing so you can track the results of your efforts more easily and build upon what works best for your business.</p>



<p>As you can see this was no small update, and we’ve only just skimmed the surface here. All these features are live now in Stampede, you can<strong> log in</strong> and use them right away If you’d like to talk to us about upgrading to start using it <strong>click here.</strong></p>



<p>We look forward to seeing all your future email campaigns &#8211; happy sending!</p>


Better Marketing For All

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators


<h4 class="wp-block-heading" id="h-power-up-your-social-media-posts-with-an-informed-approach-to-hashtags">Power up your social media posts with an informed approach to hashtags</h4>



<p>Hashtags are arguably one of the most powerful, yet untapped, resources on social media. Getting them right can dramatically increase the reach of your posts and help the social media platforms work for you, rather than against.</p>



<p>But where do you start?</p>



<p><strong>Download your free hashtag cheat sheet now</strong>.</p>



<p>To make it easier for hospitality businesses, we’ve compiled a huge list of hashtags for quick reference. With over 250 ideas covering 14 relevant categories from meal and drink themes to travel and competitions, plus handy tips and advice on hashtag use this cheat sheet will provide a structured approach to hashtags.</p>



<p>Apple ID is now available as a login method to <a href="https://stampede.ai/how-it-works/wifi/"><strong>Stampede Guest WiFi</strong></a>. This latest addition to our captive portal further enhances the user experience for Apple device users.&nbsp;</p>



<p>The one-time login process with Apple ID is faster than typing (faster than we can type anyway). It comes with all the expected security features that go hand in hand with Apple ID. A user can login using Apple ID and remain anonymous to the network owner with just the settings in their profile. Additionally, if the user wants to receive updates and offers from the venue, they can enable this while still keeping their information private.</p>



<p>These new login features are exclusive to the Stampede Guest WiFi solution and are the first of their kind to be used this way.</p>



<p>There are also benefits to the businesses using our Guest WiFi who choose to enable Apple ID login. The number of customers using the Guest WiFi will increase with a faster, easier and trusted login. More customers using their Guest WiFi grows their database. This results in more people to contact via email and more reliable analytics data. The familiar “<em>Sign in with Apple</em>” button will be a welcome sight to many consumers, and following this facial recognition or biometrics &#8211; like fingerprint &#8211; can log you in.</p>



<p>This new login process for our captive portal solution adds to the current options of <a href="https://stampede.ai/blog/the-ultimate-beginners-guide-to-wifi-jargon/">social WiFi</a> (logging in using a social network profile such as Facebook) and more traditional data capture fields (such as email address and phone number)</p>



<h2 class="wp-block-heading">Setting Up Apple ID Login</h2>



<p>To enable <em>Sign in with Apple</em> on your Stampede Guest WiFi, head to “<strong>Login Design</strong>” in left-hand navigation. Under the “<strong>Capture</strong>” tab you will find the slider button to activate Apple ID login at your venue(s). The button will only show to users attempting to connect on an Apple device.</p>



<p>Not sure how many people use Apple devices in your venue right now? Head over to “<strong><a href="https://product.stampede.ai/analytics/devices">Analytics</a></strong>” then to the “<strong><a href="https://product.stampede.ai/analytics/devices">Devices</a></strong>” section. Here you will be able to see a breakdown of venue visitors based on device, operating system and browser. By exploring “<strong>Devices</strong>” for Apple products or “<strong>Operating Systems</strong>” for iOS or OSX you’ll be able to understand the volumes of customers likely to use Apple ID login.</p>


Facebook Checkin on WiFi

Fuelling Growth with Smarter Hospitality Cash Flow

How Workflows Make Your Marketing Smarter (and Easier)

How to Beat the Odds in a Challenging Economy

Introducing Reviews+: AI-Powered Review Management

Stampede Spotlights Guest Engagement Technology at Hospitality Tech Expo (ExCel London, 30 Sept – 1 Oct 2025)

July Update – Smarter Reviews, Square Integration and more…

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

June Update – AI Review Insights, New Features and More


<p>With restrictions being eased, more and more hospitality venues are getting back to hosting regular events. Customers now have a bunch of upcoming events to choose from. Check out our free event promotion ideas to stand out and <strong>make sure you create enough hype around your events.</strong></p>



<hr class="wp-block-separator has-css-opacity"/>



<p><br>First of all, it’s important to <strong>leverage every communication channel </strong>for your promotions. This way you can maximise your reach and create as many touchpoints with your customers as possible.&nbsp;</p>



<p>Also, don’t forget to remind customers that the wait is over and your regular events are finally back.&nbsp;</p>



<p>Here&#8217;s a short checklist covering the most important channels you should use for your free event promotions and some ideas to get you started.</p>



<h4 class="wp-block-heading" id="h-1-social-media"><strong>1. Social Media</strong></h4>



<p>Social media is probably the best channel to <strong>reach a wide range of people and keep them updated and engaged</strong> about what&#8217;s happening at your venue.</p>



<p>Though posting alone won’t do the trick. There’s more you can do to boost your promotions.&nbsp;</p>



<ul class="wp-block-list">
<li>Pin your post with monthly events to the top</li>



<li>Create unique hashtags for recurring events and encourage customers to use them</li>



<li>Share upcoming events for the week in your stories</li>



<li>Create a Facebook events page</li>



<li>Feature your events on local Facebook groups</li>



<li>Use images from previous events for a sneak peak</li>



<li>Come up with a competition around the event, e.g. &#8220;caption this&#8221;, &#8220;who would you choose as your event buddy?&#8221;</li>



<li>Share short videos about pre-event behind-the-scenes prep</li>



<li>Create FOMO for limited availability &#8211; “don’t miss your chance”, “only few spaces left, be quick”</li>
</ul>



<h4 class="wp-block-heading"><strong>2. Email &amp; SMS&nbsp;</strong></h4>



<p>Email and SMS will help you better reach your <strong>existing customer base</strong>. You can also <strong>segment your customers</strong> for more targeted promotions. E.g. for sports events or ladies&#8217;/men&#8217;s night.</p>



<ul class="wp-block-list">
<li>Send out a monthly events newsletter, including what’s coming up, featuring important dates to save in the calendar</li>



<li>Include all relevant event information and a clear booking CTA&nbsp;</li>



<li>Jump on exclusivity and offer early access to special events for your loyal customers only</li>



<li>Reward referrals and encourage customers to “tell a friend”</li>



<li>Use your subject line to create a sense of urgency, “We’re almost full, hurry up”, “The wait is over, [event] is almost here”</li>



<li>Send out reminders as the event date approaches</li>
</ul>



<h4 class="wp-block-heading"><strong>3. Website</strong></h4>



<p>Lots of your customers will check out your website to find out what’s going on in your venue. <strong>Keeping your website content well maintained</strong> is therefore crucial.</p>



<ul class="wp-block-list">
<li>Update your website with upcoming events and make sure to remove past ones</li>



<li>Use pop-ups or banners to boost limited availability or last-minute offers</li>



<li>Post your events on discovery pages or local community pages&nbsp;</li>
</ul>



<p><strong>Pro tip</strong>: Use relevant keywords around your events on your website, especially in your titles. E.g. “pub quiz in [&#8230;]”, “beer tasting event”, so that your events will also show up on search engines.</p>



<h4 class="wp-block-heading"><strong>4. In-Venue Promotion</strong></h4>



<p>Of course, you can head over to your printer now and print flyers to stick them all over your venue but there’s a better, more cost-effective way.&nbsp;</p>



<ul class="wp-block-list">
<li>Use your <strong>digital assets</strong>, such as your Guest WiFI, for <a href="https://youtu.be/HPDbVHRv0xs" target="_blank" rel="noreferrer noopener"><strong>in-venue promotion</strong></a> to send automated messages once customers have signed up to your WiFi</li>
</ul>



<p>Need some assistance with spreading the word about your events via email and SMS marketing campaigns?<strong> <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team.&nbsp;</a></strong>We&#8217;re happy to help.</p>


20 Free Event Promotion Ideas For a Buzzing Venue


<p><em>Note: This article is for readers with previous experience in paid advertising.</em></p>



<p>In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms – a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.</p>



<p>In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.</p>



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms"><strong>What Are Meta Lead Forms?</strong></h2>



<p>Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data.<br></p>



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms"><strong>The Cost Efficiency of Meta Lead Forms</strong></h2>



<p>For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:</p>



<ol class="wp-block-list">
<li><strong>Lower Cost Per Lead (CPL):</strong> Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li><strong>Minimised Click-Through Barriers:</strong> Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



<p><strong>Better Targeting with Stampede Integration:</strong> By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.</p>



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods"><strong>How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</strong></h2>



<p>Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics:<br></p>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Lead-Generation Method</strong></td><td><strong>Average Cost</strong></td><td><strong>Conversion Efficiency</strong></td><td><strong>User Experience</strong></td></tr><tr><td><strong>Meta Lead Forms</strong></td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td><strong>Google Search Ads</strong></td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td><strong>Physical Ads (Print, Flyers)</strong></td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



<p>Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly.<br></p>



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms"><strong>Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</strong></h2>



<p>To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:</p>



<ol class="wp-block-list">
<li><strong>Target the Right Audience</strong><strong><br></strong>Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li><strong>Use Clear, Compelling Call-to-Actions (CTAs)</strong><strong><br></strong>Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li><strong>Leverage Special Offers to Boost Conversions</strong><strong><br></strong>People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li><strong>Monitor and Adjust Campaigns in Real-Time</strong><strong><br></strong>With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li><strong>Retarget Interested Leads with Custom Audiences</strong><strong><br></strong>Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality"><strong>The Future of Guest Acquisition for Hospitality</strong></h2>



<p>Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.</p>


A more effective way to run Meta ads for hospitality


<p>Love it or hate it, we all had some time now to form our own <strong>opinion on AI-generated content</strong> such as <a href="https://openai.com/blog/chatgpt/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">ChatGPT</mark></strong></a> from OpenAI.&nbsp;</p>



<p>One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;</p>



<p>With <a href="https://stampede.ai/connect"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">&#8216;.ai&#8217; in our web address</mark></strong></a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.</p>



<p>With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.</p>



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt"><strong>Take it with a pinch of salt</strong></h2>



<p>One of the great fears is that you might end up with <strong>plagiarised content</strong>. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.</p>



<p>We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.</p>



<p>Besides the originality of content, you also want <strong>factually correct information</strong>. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p>Platforms have always made it clear though, that the <strong>emphasis is mostly on creativity, not on factuality</strong>. So make sure to always double-check the output and apply some common sense.</p>



<p>And now, the biggest question of all: <strong>will it replace the human writer?</strong>&nbsp;</p>



<p>No.&nbsp;</p>



<p><strong>AI is a tool</strong>, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;</p>



<p>It’s more like your new writing assistant than a fully-fledged digital ghost author.</p>



<h2 class="wp-block-heading"><strong>The tricky bit</strong></h2>



<p><strong>Getting the input right</strong> is by far the most important yet most difficult bit when generating AI content.</p>



<p>You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.</p>



<p>So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.</p>



<p>Our tip: aim for <strong>simple instructions</strong>. How would you explain this to a friend?&nbsp;</p>



<p>It’s also essential to <strong>read the manual</strong>. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.</p>



<p>Below is a quick Jasper command example.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading"><strong>Make AI-generated content work for you</strong></h2>



<p>No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.</p>



<p>Here are <strong>10 quick ways AI tools</strong> can take some workload off you:</p>



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading"><strong>The Takeaway</strong></h2>



<p>It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;</p>



<p>Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Stay tuned for <strong><a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a></strong> to find out more about how ChatGPT and Jasper, two of the most used tools compare.</p>


AI Tools for Marketers: An Insider’s View


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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



<p>Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



<p>Having all reviews in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;</p>



<p>Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the <em>Black Bull</em>, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;</p>



<p>Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.</p>
</div>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.</em></strong>&#8220;</p></blockquote></figure>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”</p>
<cite><strong><strong>Steven Watson</strong>&nbsp;–</strong> Digital Marketing Manager, Signature Pub Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.</p>



<p>“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.</p>



<p>Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.</p>
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<p>Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.</p>



<p>“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.</p>



<p>He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.</p>



<p>“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”</p>



<p>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”</p>



<p>In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;</p>



<p>Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.</p>



<p>Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.</p>



<p>“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.</p>



<p>What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;</p>



<p>“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”</p>



<p>In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.</p>



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<h2 class="wp-block-heading">Support During 2020</h2>



<p>When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;</p>



<p>“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”</p>



<p>“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”</p>



<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png"><img loading="lazy" decoding="async" width="461" height="538" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png" alt="" class="wp-image-22642" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png 461w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-257x300.png 257w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-150x175.png 150w" sizes="auto, (max-width: 461px) 100vw, 461px" /></a></figure>
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Signature Pub Group

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
<strong>Admiral House,<br />
</strong><strong>29-30 Maritime Street,<br />
EH6 6SE, Edinburgh</strong></p>
<p>Call us on:<br />
<a href="tel:01315107008"><strong>(+44) 0131 510 7008</strong></a></p>
<p>Or send us a message, we will reply asap.[/vc_column_text][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjIyNDglMjIlMjB0aXRsZSUzRCUyMkNvbnRhY3QlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]</p>


Company


<p><strong><a href="https://www.gazettelive.co.uk/news/teesside-news/popular-eatery-speaks-out-against-24459258"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">No-shows keep disrupting the hospitality industry</mark></a></strong>&nbsp;and they now add an additional strain on already tight budgets. The good news is there are a&nbsp;<a href="https://stampede.ai/blog/4-battle-tested-ways-to-reduce-no-shows-by-30/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">number of quick ways</mark></strong></a>&nbsp;your tech tools can help you prevent no-shows.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading" id="h-use-email-sms-automation-to-prevent-no-shows"><strong>Use Email &amp; SMS Automation To Prevent No-Shows</strong></h5>



<ul class="wp-block-list"><li><strong>Confirm the booking&nbsp;</strong>via email and/or SMS and refer to your booking policy</li><li>Include a link in your email for&nbsp;<strong>customers to confirm the booking</strong>&nbsp;&#8211; this also allows for better tracking</li><li><strong>Send reminders</strong>&nbsp;via email and/or SMS 48 to 24 hours in advance &#8211; ask for any special requests, add a link to your menu, and highlight any current offers</li><li>Send&nbsp;<strong>follow-up emails for missed reservations</strong>&nbsp;and offer to re-book, i.e. “Sorry we’ve missed you today”</li><li>Regularly<strong>&nbsp;check if your automations are up to date</strong>&nbsp;and running smoothly</li></ul>



<h5 class="wp-block-heading"><strong>Optimise Your Booking Platform</strong> <strong>To Prevent No-Shows</strong></h5>



<ul class="wp-block-list"><li><strong>Make it easy to cancel</strong>&nbsp;if needed &#8211; allow customers to edit booking by including a link in the confirmation email</li><li>Implement a&nbsp;<strong>reservation window&nbsp;</strong>&#8211; release bookings after 15 minutes if customers don’t show up</li><li><strong>Restrict the number of online bookings</strong>&nbsp;and leave tables for walk-ins, especially for busy days/times</li><li>Put frequent no-show customers on a&nbsp;<strong>blacklist</strong></li><li><strong>Take deposits or credit card details</strong>&nbsp;to secure a booking, always make sure your booking policy terms are rock solid too!</li></ul>



<h5 class="wp-block-heading"><strong>Bonus Tips To Fill In For No-Shows</strong></h5>



<ul class="wp-block-list"><li>Use&nbsp;<strong>SMS to promote last-minute</strong>&nbsp;availability &#8211; combine it with special deals</li><li><strong>Reach out to your loyal customers</strong>, i.e. “Fancy popping by your favourite place for dinner tonight?”</li><li>Post any last-minute availability on your socials</li><li><strong>Run a waiting list</strong>&nbsp;for queuing customers</li></ul>



<p>Start filling more tables more often with<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><strong>Stampede Bookings</strong></a></mark>. Speak to our&nbsp;<a href="mailto:support@stampede.ai?subject=Stampede%20Bookings" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Customer Support</mark></strong>&nbsp;</a>team to learn more.</p>


<p>In a <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/"><span style="text-decoration: underline;">previous article</span></a>, we talked about nurturing and ensuring guest loyalty being one of the top challenges in the hotel industry at present. With customers quick to go elsewhere if hotels don’t offer them their ideal experience, and painfully high expectations, loyalty is hard to win and easy to lose. There are many tips and tricks for increasing loyalty in hotel customers, such as <a href="https://stampede.ai/"><span style="text-decoration: underline;">WiFi marketing for hotels</span></a>. So what are the top ways to do to it?</p>







<h4 class="wp-block-heading"><strong>First impressions and consistency</strong></h4>



<p>It’s an old saying but first impressions count. You need to get your branding spot on from the moment someone comes in to contact with your hotel (on or offline). You must then continue with utmost consistency through every experience they have with you.</p>



<h4 class="wp-block-heading"><strong>Meet all general expectations without question</strong></h4>



<p>There is no room for second chances in the hotel world today. Everything from perfect housekeeping through to seamless check-in processes needs to be done correctly 100% of the time. A guest will never return if you can’t get the basics right.</p>



<h4 class="wp-block-heading"><strong>Offer incentives and offers at the right time, in the right way</strong></h4>



<p>It’s not enough to offer generic offers. Offers need to be tailored to the individual. They then need to be given at the right time, when they are most likely to be acted on. Furthermore, you need to deliver them in the way which most likely prompts a response, such as physical coupons, text message offer codes or email promotions.</p>



<h4 class="wp-block-heading"><strong>Get personal</strong></h4>



<p>Personalisation is perhaps one of the biggest opportunities to boost loyalty in hotel guests. We all like to be treated as individuals and that should be your aim, no matter how large your hotel business is.&nbsp;</p>



<p>To do this you’ll need to understand your customer. This requires hotel customer data. Collect this data right in the moment using your <a href="https://stampede.ai/product/how-it-works/"><span style="text-decoration: underline;">hotel’s WiFi login page</span></a>. It’s clever and will give you the information you need to personalise a guest’s stay. For example, this may allow you to leave a gift for a birthday or a bottle of fizz for an engagement.</p>



<p>Our marketing software allows you to collect these valuable guest data.  It provides you with analytics and tools to turn one-time visitors into loyal customers. Why not give it a try at your hotel?</p>



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<h4 class="wp-block-heading"><strong>Get big</strong></h4>



<p>You don’t just need the microdata on the individual, but you’ll also be able to nurture loyalty by utilising big data. <span style="text-decoration: underline;">Big data </span>allows you to look at the bigger picture of patterns and preferences in your guests including things such as seasonal fluctuations or health suite usage by different customer types. This allows you to move on to bolster your strengths and mitigate your weaknesses.</p>



<h4 class="wp-block-heading"><strong>Segment your marketing activities</strong></h4>



<p>It’s not enough to just offer incentives or send out generic marketing messages. With the right data at your fingertips, you can <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">segment your marketing activities</span></a>. This way you can offer the right incentives to the right individual.&nbsp;</p>



<p>For example, offer a pleasure traveller with a family a free hour in your business centre and you’ll make them feel uncared for. Yet offer that same incentive to a business customer who you know uses the business centre and you’ve got a hook.</p>



<h4 class="wp-block-heading"><strong>Make the guest experience a priority</strong></h4>



<p>We are in the age of experiences. Millennials are the future of travel. <span style="text-decoration: underline;"><a href="https://www.globalwebindex.com/millennial-statistics-1?utm_campaign=Reports&amp;utm_source=ppc&amp;utm_medium=google&amp;utm_term=millennials-2019&amp;utm_content=millennials-2019&amp;utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=millennial%2520generation&amp;utm_campaign=GWI+-+US+-+EN+-+Beauty+Buyers+-+Cosmetic+Industry+-+BMM&amp;hsa_kw=millennial%2520generation&amp;hsa_grp=77486027452&amp;hsa_net=adwords&amp;hsa_acc=9903771596&amp;hsa_cam=2037591804&amp;hsa_tgt=kwd-1319018645&amp;hsa_src=g&amp;hsa_mt=b&amp;hsa_ad=355840759592&amp;hsa_ver=3&amp;gclid=Cj0KCQiA5dPuBRCrARIsAJL7oejriihIzJwvxgfkkSvaIimndCeKsiesfG-uFbkZJnIrcf6x4SFNfboaAgTqEALw_wcB">Millennials value experiences</a> </span>in a way generations before them tended to value things. Indeed, many argue that it is this drive for experiences that has <a href="https://skift.com/2019/04/30/airbnb-experiences-makes-growth-a-priority-over-all-else-executive-says/"><span style="text-decoration: underline;">fuelled the popularity of Airbnb</span></a>, a major disruptor to the hotel sector.</p>



<p>Therefore, it is absolutely crucial that hotels focus unrelentingly on the guest experience and how they can improve it.&nbsp;</p>



<p>The guest experience begins long before check-in. From how you communicate about bookings through to interaction during their stay with you, you build a positive experience rooted in trust. Guest experience also involves helping them to enjoy their stay through everything from information on local events or places to eat.</p>



<h4 class="wp-block-heading"><strong>Use loyalty programs that guests care about</strong></h4>



<p>With many loyalty programs, guests simply ‘make do’. They accept what you offer and it doesn’t necessarily nurture loyalty. Back with our millennials, <a href="https://www.hospitalitynet.org/opinion/4091173.html"><span style="text-decoration: underline;">68%</span></a> show loyalty to a hotel which offers the most rewards.&nbsp;</p>



<p>So make a more <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/"><span style="text-decoration: underline;">conscious loyalty program</span></a> by considering what your guests actually want. You can then reward their repeat stays in a more meaningful way.</p>



<p>Furthermore, structure your loyalty program in a way which rewards your guests in both the short and long term. You need to entice them to make the next booking but you also need to lure them in longer to coming back again and again.</p>



<p>Don’t forget to reward those most loyal customers for leaving reviews too.</p>



<h4 class="wp-block-heading"><strong>Use the right technology and with confidence</strong></h4>



<p>Nothing will undermine a guest’s loyalty to you like a data breach or technology which doesn’t work as they expect it to. From smooth booking and check-in processes through to in-room smart features, your technology needs to be safe and secure as well as intuitive and user-friendly.</p>



<h4 class="wp-block-heading"><strong>Exceed customer expectations</strong></h4>



<p>You need to go beyond what your customers expect and deliver them an experience which exceeds their expectations. Again, you’ll need to understand your guest to be able to achieve this.</p>



<p>Exceeding expectations may involve things such as remembering a specific request, follow-up emails containing thanks and rewards, to unexpected gifts in the room.&nbsp;</p>



<p>Nurturing customer loyalty is a vital strategy for success in your hotel. Remember, it’s easier to keep a customer than to win a new one, so it’s really worth the effort.</p>



<p>Want to learn a bit more about the importance of customer loyalty?</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

10 Tips on Nurturing Customer Loyalty in the Hotel Industry

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online

Get Reviews

<p>[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]<span style="font-weight: 400;">Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. </span></p>
<p><span style="font-weight: 400;">With a variety of easy and automated ways to <strong>build a customer database</strong>, you can connect with customers through <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/"><strong>email and SMS marketing</strong></a></span> after they depart and during their stay. No more masked data from OTAs, and <strong>more chances to <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a></span> your on-site services</strong>.</span></p>
<p><span style="font-weight: 400;">Take back control of <strong>your reputation</strong> at the same time with <strong>our built-in <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a></span></strong>. Get more reviews, more often and improve your ranking on <strong>Tripadvisor</strong> and <strong>Google</strong>.</span></p>
<p><span style="font-weight: 400;">Your guests will benefit from an<strong> enhanced customer experience</strong>, with a frictionless, password-free and totally secure <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/"><strong>guest WiFi system</strong></a></span>. It even remembers them when they come back to the venue.</span>[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/"><span style="text-decoration: underline;"><strong>contact</strong></span></a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]<span style="color: #ffffff;">Get started growing your business with a 14-day free trial.</span><br />
<span style="color: #ffffff;">Includes all features of our Starter plan</span>[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]</p>



<p>Managing online&nbsp;<strong>table bookings</strong>&nbsp;and handling online&nbsp;<strong>customer reviews</strong>&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.</p>



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<p>Aside from the obvious benefits of a slick customer experience, with the&nbsp;<strong><a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both</strong>&nbsp;together, you can&nbsp;<strong>elevate your operations&nbsp;</strong>to the next level.</p>



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system"><strong>3 Reasons To Link Your Bookings And Reviews System</strong></h5>



<h6 class="wp-block-heading"><strong>1) Get valuable operational insights</strong></h6>



<p>If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;</p>



<p>From this, you can withdraw valuable&nbsp;<strong>operational insights,</strong>&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;</p>



<p>This is particularly useful if the customer has left a&nbsp;<strong>negative review</strong>. It will help you to better understand what might have happened and to&nbsp;<strong>take appropriate action.</strong></p>



<h6 class="wp-block-heading"><strong>2) Control your reviews</strong></h6>



<p>By linking both systems you have&nbsp;<strong><a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">better control of your reviews</mark></a></strong>.&nbsp;</p>



<p>Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.</p>



<p>But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;<strong>customer has actually been at your venue</strong>.&nbsp;</p>



<p>For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;</p>



<p>This way you also&nbsp;<strong>avoid fake or invalid reviews</strong>&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;</p>



<h6 class="wp-block-heading"><strong>3) Optimise the full customer journey</strong></h6>



<p>You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.</p>



<p>This will give you a full,<strong>&nbsp;single customer view of their experience&nbsp;</strong>and the timeline of events.&nbsp;</p>



<p>It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised customer experiences</mark></strong></a> can be discovered with ease.</p>



<h5 class="wp-block-heading"><strong>How To Use Reviews and Bookings Data To Increase Loyalty</strong></h5>



<p>There’s even more you can do with the&nbsp;<strong>combined data from your booking and feedback</strong>&nbsp;system.</p>



<p>Here are&nbsp;<strong>3 segmentation examples</strong>&nbsp;you can use to power up your marketing campaigns.</p>



<p><em>Has been at the venue but has not left a review&nbsp;</em><br>-&gt; Send a review reminder, you can incentivise it if you want</p>



<p><em>Has been at the venue and has left positive feedback</em><br>-> Reach out and send them a special offer if they refer you to family &amp; friends</p>



<p><em>Has been at the venue and has left negative feedback</em><br>-&gt; &nbsp;Win-back campaign with a special offer</p>



<p>Want to fill in more seats more often?&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong>&nbsp;with our team to find out more about&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Bookings</mark></a></strong>.</p>


3 Ways To Improve Customer Experience With Bookings & Reviews


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<h3 class="wp-block-heading">Over 116,000 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
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<h3 class="wp-block-heading">97% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<h3 class="wp-block-heading">1,100% Return on Investment</h3>



<p>Trackable ROI from just 3 marketing campaigns.</p>
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<h3 class="wp-block-heading">600+ Group Bookings</h3>



<p>With over 8,450 covers between Oct-Dec 2022</p>
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<iframe loading="lazy" title="Succeed with Stampede - Society Manchester" width="500" height="281" src="https://www.youtube.com/embed/MK8o6cOBgqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h1 class="wp-block-heading">Overview</h1>



<p>Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.</p>



<p>Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.</p>



<p>Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”</p>



<p>In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience</em></strong>&#8220;</p></blockquote></figure>



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<p>“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”</p>
<cite><strong><strong>Nick Gregory</strong>&nbsp;–</strong> Co-Founder, Society Manchester<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.</p>



<p>They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”</p>



<p>Within six months of implementing Stampede, Society gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”</p>



<p>Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!</p>



<p>Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.</p>



<p>So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.</p>



<p>Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”</p>
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Society Manchester

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using meraki.go for your in-venue WiFi?[/fildisi_callout][/vc_column][/vc_row]</p>


meraki go

Loyalty App


<h2 class="wp-block-heading" id="h-2025-what-s-new-what-s-changed-what-s-coming">2025 &#8211; What&#8217;s new, what&#8217;s changed, what&#8217;s coming</h2>



<p>At Stampede, 2025 marks a pivotal moment in our journey to become the all-in-one platform for the hospitality sector. We’ve been focused on joining the remaining dots — and what’s emerging is a powerful suite of tools, purpose-built to elevate both the guest experience and staff efficiency.</p>



<p>Whether it’s reserving a table, connecting to Wi-Fi, leaving feedback, or ordering a meal, we’re bringing modern, intelligent solutions to make it all seamless. Because when guests have a great time, they come back and they spend more.</p>



<p>Here’s what’s new, what’s changed, and what’s coming soon.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-reservations"><strong>🆕 What’s New in Reservations</strong></h3>



<h4 class="wp-block-heading" id="h-ai-daily-summary-reporting">AI Daily Summary Reporting</h4>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="713" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp" alt="" class="wp-image-23713" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-768x535.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary.webp 1119w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p>Say goodbye to scanning through hundreds of covers and reservations. Our AI summarises your daily activity into a concise report, so you always have the big picture at a glance.</p>



<h4 class="wp-block-heading" id="h-enhanced-floor-plan-experience">Enhanced Floor Plan Experience</h4>



<p>We’ve rolled out upgrades to make our reservation floor plan even more intuitive on touch devices. Not only is navigation smoother, but key guest insights are surfaced right where you need them.</p>



<h4 class="wp-block-heading" id="h-front-of-house-leaderboard">Front of House Leaderboard</h4>



<p>Staff can now be assigned to tables and switch between accounts using a secure 4-digit PIN. Our new leaderboard gamifies the guest experience, with competitions designed to drive outstanding service.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="708" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp" alt="" class="wp-image-23714" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="https://stampede.ai/demo">Speak to the team about Table Reservations -> </a></p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-wi-fi"><strong>📶 What’s New in Wi-Fi</strong></h3>



<h4 class="wp-block-heading" id="h-mission-control-full-network-visibility">Mission Control: Full Network Visibility</h4>



<p>Customers with our Wi-Fi add-on now have access to a complete real-time view of their network — and ours. With latency and availability tracked down to each access point, IT teams can be automatically alerted to issues.</p>



<p>Mission Control works across 30+ Wi-Fi hardware vendors, including UniFi, Mikrotik, Cisco, TP-Link, Aruba, and DrayTek.</p>



<p>Got multiple access points? You can also segment guest experiences based on location within your venue.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="707" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp" alt="" class="wp-image-23715" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-768x530.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="https://stampede.ai/how-it-works/wifi">Discover the world&#8217;s best captive portal -></a></p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-reviews"><strong>🌟 What’s New in Reviews</strong></h3>



<h4 class="wp-block-heading" id="h-ai-powered-google-review-replies">AI-Powered Google Review Replies</h4>



<p>Manage your Google My Business reviews natively within Stampede. With our AI assistant, replies can reflect your brand’s tone of voice, making that first draft good enough to hit send.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="711" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp" alt="" class="wp-image-23716" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-now-live-public-review-benchmarking">Now Live: Public Review Benchmarking</h4>



<p>Compare your Google Reviews to nearby venues at a glance with this new feature. Compare scores, total reviews, sentiment and more. Find out who&#8217;s winning locally and why, or how to keep your edge on the competition.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="709" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp" alt="" class="wp-image-23717" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="https://stampede.ai/demo">Schedule a demo to see more -></a></p>



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<h3 class="wp-block-heading" id="h-what-s-coming-soon-workflows"><strong>🔄 What’s Coming Soon – Workflows</strong></h3>



<p>Imagine building digital customer journeys that span months — or even years. Workflows will allow you to do exactly that, creating automated experiences that keep guests engaged long after their visit.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="710" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp" alt="" class="wp-image-23718" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-coming-soon-menus-ai"><strong>🧠 What’s Coming Soon – Menus AI</strong></h3>



<p>Launching pre-ordering just got easier. It starts with a PDF, image or scribble on a napkin and is transformed into an interactive, pre-order ready menu in <strong>under 60 seconds.</strong> </p>



<p>This is a game-changer for operators who want to move fast. </p>



<p>We&#8217;re looking for operators to try our new digital menu builder. Ready to rise up on the cutting edge of AI for hospitality? This is your chance!</p>



<p><a class="" href="#">Schedule a demo →</a></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp" alt="" class="wp-image-23719" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-768x536.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-150x105.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-what-s-new-in-subscription-plans"><strong>💳 What’s New in Subscription Plans</strong></h2>



<p>We’ve streamlined our pricing by consolidating 40 different billing plans into just six. Now, it’s crystal clear what each plan includes, and you can mix and match across:</p>



<ul class="wp-block-list">
<li>Wi-Fi</li>



<li>Marketing</li>



<li>Bookings</li>



<li>Reviews</li>



<li>Loyalty</li>



<li>Gift Cards</li>
</ul>



<p>This modular approach helps customers simplify their tech stack and transition away from legacy systems.</p>



<p>It also keeps our admin lean, so we can invest more in building the best possible product.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-the-road-ahead"><strong>🚀 The Road Ahead</strong></h3>



<p>We’re building more than just software — we’re building a platform that makes hospitality easier, smarter, and more connected.</p>



<p>Let’s build together.</p>



<p>— Patrick<br>CEO, Stampede</p>


Build, Build, Build


<p>A <strong>Customer Relationship Management system (CRM)</strong> is an invaluable and powerful technology tool for hospitality owners and operators to maximise the customer experience and reach their business goals.&nbsp;</p>



<p>But what exactly do we mean when we talk about CRM systems for hospitality?&nbsp;</p>



<p>In this post, you will learn all there is to know about this topic. Starting off with a <strong>definition, to features and benefits</strong> as well as tips on <strong>how to choose</strong> the right one.</p>



<p>In case you have unanswered questions left, we’ll also address common FAQs at the end of this guide.</p>



<h2 class="wp-block-heading" id="h-what-is-a-crm-system"><strong>What is a CRM system?</strong></h2>



<p>A <a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a> is a tool used to manage interactions with existing customers and potential customers. It allows businesses to better <strong>track and organise customer data</strong>, such as contact details, purchase history, and other interactions.</p>



<p>Hospitality businesses of all sizes can benefit from a CRM solution, from small restaurants to large hotel groups. In the hospitality industry, it can be particularly valuable as a streamlined way to collect and analyse customer data coming from different sources. This could be your Guest WiFi, your loyalty scheme or your table booking system.</p>



<p>By understanding what guests are looking for, hospitality businesses can create <strong>unique experiences</strong> that meet individual needs and preferences and keep customers coming back time and again.&nbsp;</p>



<p>With the right CRM platform, hospitality operators can also access valuable insights into <strong>customer preferences and behaviours</strong> over time. Those can be used to drive business decisions.</p>



<p>Ultimately, this clever tool helps hospitality businesses build long-term relationships with customers in order to increase repeat visits, boost word-of-mouth referrals, and maximise revenue.</p>



<h2 class="wp-block-heading"><strong>CRM key features</strong></h2>



<p>In today&#8217;s business landscape, understanding your customer is essential for long-term success. That&#8217;s why CRM software continues to grow in popularity, especially since it can provide a wide range of benefits to your business.&nbsp;</p>



<p>Here are some of the <a href="https://stampede.ai/blog/the-6-must-have-key-features-of-a-restaurant-crm"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">key features of a CRM</mark></strong></a>:</p>



<ul class="wp-block-list">
<li><strong>Customer profile management</strong> allows you to gather and store customer information to help create more targeted marketing campaigns.&nbsp;</li>



<li><strong>Interaction tracking</strong> helps you monitor customer activities and preferences, enabling you to tailor your messaging for greater impact.</li>



<li><strong>Automations</strong> simplify your sales and marketing processes and reduce manual workloads.</li>



<li><strong>Reporting and analytics</strong> provide you with insights into your business&#8217;s performance, allowing you to optimise your operations.&nbsp;</li>



<li><strong>Third-party integrations</strong> expand the capabilities of your CRM, allowing you to connect to other systems and tools.</li>
</ul>



<p>Hospitality businesses have unique needs when it comes to CRM, and the features that matter most will depend on the size and type of business.&nbsp;</p>



<p>For instance, a hotel might find value in features such as loyalty programs, reviews management and revenue optimisation tools.&nbsp;</p>



<p>Restaurants may benefit from features like table booking management, event planning, and automated marketing.&nbsp;</p>



<p>Additionally, hospitality operators will likely find value in having access to comprehensive customer profiles and powerful analytics and reporting tools.&nbsp;</p>



<h2 class="wp-block-heading"><strong>What are the benefits of a CRM for hospitality operators?</strong></h2>



<p>Without a CRM system in place, hospitality businesses may struggle to keep track of their customers and understand their preferences.&nbsp;</p>



<p>This can lead to errors such as sending promotional materials to the wrong customer. But also not having enough information about an individual&#8217;s interests to tailor the promotions and offers for them.</p>



<p>Furthermore, businesses are unable to accurately <strong>measure the effectiveness of their marketing campaigns</strong> and customer engagement strategies. As a result, businesses may not be able to capitalise on opportunities for growth or improve their customer service.</p>



<p>By investing in a CRM solution, <a href="https://stampede.ai/blog/how-restaurants-benefit-from-a-crm-system"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">hospitality operators can be more efficient in their operations</mark></strong></a><strong> </strong>and optimise their customer experience. Automations enable businesses to streamline processes, <strong>saving time and money</strong> while allowing them to focus on providing quality service.&nbsp;</p>



<p>Additionally, CRMs allow venues to track customer interactions and activities in real-time. This gives them the ability to respond quickly and anticipate customer needs.&nbsp;</p>



<p>By leveraging <strong>analytics and reporting capabilities</strong>, operators can gain valuable insights into their customers’ purchasing habits, preferences and interests. This data is essential for optimising marketing campaigns to ensure that resources are used in the most efficient manner.&nbsp;</p>



<p>In short, a CRM system allows hospitality businesses to make informed decisions about how best to reach their customers and grow their business.</p>



<h2 class="wp-block-heading"><strong>How to choose the right CRM?</strong></h2>



<p><a href="https://stampede.ai/blog/the-3-different-types-of-a-crm-system-explained"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Choosing the right CRM</mark></strong></a> for your hospitality business can be a daunting task. With so many options and features to consider, it&#8217;s important to first identify your specific business needs.&nbsp;</p>



<p>Once you have a clear <strong>understanding of what you require</strong>, you can begin to look out for important features. Focus on features that are critical to the smooth running of your customer service operations. For example communication management, automated workflows, marketing automations and data analytics. These capabilities will help streamline your operations and improve customer relationships.&nbsp;</p>



<p>When choosing a CRM, it&#8217;s also important to look for a platform that is <strong>tailored to the hospitality industry</strong>. This will ensure that you have access to the specific functionalities and integrations that are relevant to your business.&nbsp;</p>



<p>Taking the time to research and select the ideal solution can make all the difference in the success and growth of your hospitality business.</p>



<p>Once you have selected the CRM that is right for your venue, it&#8217;s important to ensure that it is <strong>properly implemented</strong>. A successful implementation will help ensure that all of the features and functionalities are being used to their fullest potential.</p>



<p>This includes <strong>training staff</strong> on how to use the system to its maximum capacity, as well as integrating the CRM with other systems to ensure data accuracy and consistency.&nbsp;</p>



<p>Additionally, it&#8217;s important to create a plan for <strong>ongoing maintenance and upkeep</strong>. The focus should be on regularly updating customer data, monitoring system performance, and making any necessary changes to ensure that the platform is operating optimally.&nbsp;</p>



<p>With the right implementation and maintenance plan in place, your CRM platform can be a powerful asset in helping your hospitality business succeed.</p>



<h2 class="wp-block-heading"><strong>How can a CRM improve your marketing?</strong></h2>



<p>A CRM solution can <a href="https://stampede.ai/blog/why-is-a-crm-system-crucial-for-a-hospitality-marketer"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>revolutionise your marketing strategy</strong></mark></a> and improve your bottom line. With <strong>personalised customer data</strong> at your fingertips, you can create targeted email and SMS campaigns that speak directly to your audience.</p>



<p>Gone are the days of generic, one-size-fits-all approaches to marketing. With a CRM, you can <strong>tailor your messaging to specific customer segments</strong> based on their preferences and behaviours.&nbsp;</p>



<p>By leveraging customer data and creating targeted campaigns, you can build a strong relationship with your guests, increase bookings and enhance their overall experience.</p>



<p>For example, you could use the data to identify customers that haven’t visited in a while. You then send out discounts or loyalty rewards to encourage them back into your venue.&nbsp;</p>



<p>Plus, automating your marketing processes can save you time and money while still nurturing customer relationships.</p>



<h2 class="wp-block-heading"><strong>3 Common FAQs about a CRM Solution</strong></h2>



<p>Let&#8217;s address 3 of the most frequently asked questions about this powerful tool.&nbsp;</p>



<ol class="wp-block-list">
<li><strong>What is a CRM system?</strong> Simply put, it is a software application that helps businesses better manage customer data, interactions, and relationships.</li>



<li><strong>How can it benefit my business?</strong> A CRM can provide key insights into your customers&#8217; behaviours, preferences, and needs. This information can be used to create more targeted marketing and sales strategies, increase customer satisfaction, and drive revenue growth.</li>



<li><strong>Is a CRM right for my business?</strong> If your business interacts with customers in any capacity, then it can be incredibly useful. It can help you organise important customer data, streamline communications, and improve customer service.</li>
</ol>



<p>Investing in a CRM can be a smart decision that pays off in the long run.</p>



<p>Got some more questions? You might find the answer in <a href="https://stampede.ai/blog/7-frequently-asked-restaurant-crm-system-questions-answered"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">this article</mark></strong></a>.</p>



<h2 class="wp-block-heading"><strong>Summary</strong></h2>



<p>In conclusion, CRM platforms are essential tools for elevating hospitality businesses to the next level.&nbsp;</p>



<p>They help <strong>streamline operations and provide a better customer experience</strong> by allowing businesses to efficiently collect customer data and insights from every interaction.&nbsp;</p>



<p>A well-built hospitality CRM system can significantly improve marketing campaigns, customer service, and process automations.&nbsp;</p>



<p>It is important to pick the right CRM software for your business, making sure to consider the features and pricing options that are right for you. By doing your homework and properly researching available solutions on the market, you can ensure you select one that best meets your needs.</p>


What Is A Hospitality CRM System? A Full Guide


<p><strong>Save time with your email marketing planning this March</strong>! We’ve got 4 weeks of email marketing campaign ideas prepared for you. </p>



<hr class="wp-block-separator"/>



<p><br>March will be a busy one for hospitality businesses! <strong>Springtime</strong> kicks off, <strong>Mother’s Day</strong> is coming up and <strong>Easter</strong> is only a month away. Time to push hard on your promotions and offers to keep your venue busy.</p>



<p>Below is a list of content ideas for each email to inspire your digital creations:</p>



<h5 class="has-text-align-center wp-block-heading" id="h-week-1-28th-6th"><strong>Week 1: 28th &#8211; 6th</strong></h5>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/1.png" alt="" class="wp-image-21191 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day-is-coming-up-27th"><strong>Email 1 &#8211; Mother’s Day Is Coming Up (27th)</strong></h6>



<ul class="wp-block-list"><li>In-venue experience &#8211; pre-booking offers, e.g. a free glass of champagne, flower bouquets</li><li>At-home experience &#8211; meal-box offer</li><li>Gift ideas &#8211; gift card sales push</li><li>Promote Special events &#8211; e.g. cooking class</li><li>And don’t forget to include Grandmums in your offers/promotions</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/2.png" alt="" class="wp-image-21190 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/2.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-pancake-day-march-1st"><strong>Email 2 &#8211; <a href="https://www.standard.co.uk/reveller/foodanddrink/when-pancake-day-2022-why-we-eat-pancakes-on-shrove-tuesday-a4082781.html" target="_blank" rel="noreferrer noopener">Pancake Day</a> (March 1st)</strong></h6>



<ul class="wp-block-list"><li><strong><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=tjIVUPZIv9U" target="_blank">Short video</a> </strong>&#8211; how to make pancakes at home (reuse for your socials)</li><li>How to flip your pancakes like a pro (+ outtakes)</li><li><strong><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/recipes/collection/pancake-day-recipes" target="_blank">Recipe inspiration</a></strong> &#8211; our teams favourites</li><li>In-venue pancake deal &#8211; only this Tuesday</li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/3-1.png" alt="" class="wp-image-21189 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-3-spring-offers"><strong>Email 3 &#8211; Spring Offers</strong></h6>



<ul class="wp-block-list"><li>Spring starts on the 20th &#8211; what are you most looking forward to?</li><li>Feature new dishes/drinks</li><li><strong><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/howto/guide/whats-season-march" target="_blank">What’s in season</a></strong> &#8211; highlight seasonal food</li><li>Upcoming offers/promotions</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-2-7th-13th"><strong>Week 2: 7th &#8211; 13th</strong></h5>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/4.png" alt="" class="wp-image-21198 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/4.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day"><strong>Email 1 &#8211; Mother’s Day</strong></h6>



<ul class="wp-block-list"><li>Promote your offer and push for advance bookings </li><li>Share <strong><a href="https://trulyexperiences.com/blog/mothers-day-gifts/" target="_blank" rel="noreferrer noopener">gift ideas</a></strong> &#8211; gift card reminder</li><li>Ideas for <a href="https://www.goodhousekeeping.com/holidays/mothers-day/g676/mothers-day-brunch-recipes/" target="_blank" rel="noreferrer noopener"><strong>brunch at home</strong></a> &#8211; promote meal-box offers<ul><li>Competition &#8211; share your mum’s best advice to win</li></ul></li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/5.png" alt="" class="wp-image-21197 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/5.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-british-pie-week-7th-13th"><strong>Email 2 &#8211; British Pie Week (7th &#8211; 13th)</strong></h6>



<ul class="wp-block-list"><li>Special pie offer</li><li>Vote: Nation’s favourites is chicken &amp; mushroom and apple &#8211; what’s your favourite one?</li><li>Your team’s favourites with <strong><a rel="noreferrer noopener" href="https://www.deliciousmagazine.co.uk/collections/pie-recipes/" target="_blank">recipes</a></strong></li><li>Chef hacks &#8211; how to avoid a soggy bottom</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-3-14th-20th"><strong>Week 3: 14th &#8211; 20th</strong></h5>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/6.png" alt="" class="wp-image-21196 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/6.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-happy-st-patricks-day-17th"><strong>Email 1 &#8211; Happy St.Patricks Day (17th)</strong></h6>



<ul class="wp-block-list"><li>All things Irish &#8211; <strong><a rel="noreferrer noopener" href="https://www.countryliving.com/food-drinks/g2251/st-patricks-day-recipes/" target="_blank">food</a></strong>/<strong><a rel="noreferrer noopener" href="https://www.countryliving.com/food-drinks/g26326487/green-cocktails/" target="_blank">drink</a></strong> ideas</li><li>Promote your St.Patrick’s Day event</li><li>Competition &#8211; dress to impress &amp; tag your friend</li><li>Share <strong><a rel="noreferrer noopener" href="https://www.history.com/topics/st-patricks-day/st-patricks-day-symbols-and-traditions#:~:text=Each%20year%2C%20thousands%20of%20Irish,turn%20of%20the%2020th%20century." target="_blank">traditions</a></strong> &#8211; did you know …?</li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/7.png" alt="" class="wp-image-21195 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/7.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-behind-the-scenes-business-name"><strong>Email 2 &#8211; Behind The Scenes @ [Business Name]</strong></h6>



<ul class="wp-block-list"><li>World Storytelling Day (20th)</li><li>Introduce your team (newest/most senior member)</li><li>Showcase your venue &#8211; we’re ready for Springtime</li><li>Feature function rooms</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/Untitled-design-1.png" alt="" class="wp-image-21199 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-3-easter-promotions"><strong>Email 3 &#8211; Easter Promotions</strong></h6>



<ul class="wp-block-list"><li>Only 4 weeks till Easter (March 17th)</li><li>Celebrate Easter at our venue &#8211; what to expect</li><li>Easter menu sneak peek</li><li>Easter social media competitions &#8211; virtual egg hunt</li><li>Pre-booking offer for family meals</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-4-21st-27th"><strong>Week 4: &#8211; 21st &#8211; 27th</strong></h5>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/10.png" alt="" class="wp-image-21193 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/10.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day-final-push"><strong>Email 1 &#8211; Mother’s Day Final Push</strong></h6>



<ul class="wp-block-list"><li>Last chance to secure a booking</li><li>Meal-box orders closing soon</li><li>Gift card last-minute deal</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/11.png" alt="" class="wp-image-21192 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/11.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-100x100.png 100w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-coming-up"><strong>Email 2 &#8211; Coming Up</strong></h6>



<ul class="wp-block-list"><li>April preview, new menu, etc.</li><li>Upcoming events in April</li><li><strong><a rel="noreferrer noopener" href="https://www.earthhour.org/" target="_blank">Earth Hour 2022</a></strong> (26th) &#8211; dinner in the dark at-home ideas</li><li>Easter offers &amp; pre-booking deals</li></ul>
</div></div>



<p></p>



<p>Also, make sure to check out our <strong><a href="https://stampede.ai/blog/5-minute-guide-creating-great-subject-lines/" target="_blank" rel="noreferrer noopener">5 minute guide</a></strong> on creating high-performing subject lines for your email marketing campaigns.</p>



<p>Need help setting up your next email? <strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a> </strong>with one of our team who are happy to run you through it.</p>


10 Email Marketing Campaign Ideas To Save Multiple Hours This March

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400; color: #ffffff;">&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; </span></p>
<p><span style="color: #ff3a9b;"><strong>Jamie Ward, Digital Marketing Manager, The Yard Coventry</strong></span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.</span></p>
<p><span style="font-weight: 400;">Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>CAPTIVE PORTAL INCLUDES:</strong></p>
<ul>
<li><span style="font-weight: 400;">GDPR compliant for customers and businesses</span></li>
<li><span style="font-weight: 400;">Easy to build with custom fields</span></li>
<li><span style="font-weight: 400;">Keep your business WiFi network separate and secure</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Create a brilliant customer experience with your custom designed login page to match your branding.</span></p>
<p><span style="font-weight: 400;">No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>A BETTER CUSTOMER EXPERIENCE:</strong></p>
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>



<p>Hospitality is all about timing. Guests don’t want another generic email &#8211; they want a message that feels like it was written for <em>them</em>, delivered at just the right moment.</p>



<p>That’s exactly what Marketing Workflows was built to do.</p>



<h4 class="wp-block-heading" id="h-tl-dr-why-workflows-matter">TL;DR &#8211; Why Workflows Matter</h4>



<ul class="wp-block-list">
<li><strong>The Problem: </strong>Most marketing platforms weren’t built for hospitality. They don’t understand bookings, walk-ins, reviews, or loyalty.</li>



<li><strong>The Solution:</strong> Stampede Marketing Workflows let you trigger automated journeys from <em>real guest actions</em> (like a booking or Wi-Fi login), not just email clicks.</li>



<li><strong>The Benefit: </strong>Fewer “batch and blast” emails and more <em>personalised, perfectly timed campaigns</em> that grow loyalty and repeat visits without extra manual work.</li>



<li><strong>Extra Help:</strong> The AI Explain button explains your workflow in plain English, so you’re never left second-guessing what you built and can explain to none-marketers what it does.</li>
</ul>



<h4 class="wp-block-heading" id="h-the-hospitality-marketing-problem">The Hospitality Marketing Problem</h4>



<p>Most CRMs were designed for online retail or SaaS companies. They ask you to trigger campaigns from things like “email opened” or “cart abandoned.”</p>



<p>But for hospitality, the guest journey is different. The key touchpoints are in your venue:</p>



<ul class="wp-block-list">
<li>A guest <strong>books a table</strong>.</li>



<li>They <strong>cancel a booking</strong>.</li>



<li>They <strong>log in to your Wi-Fi</strong>.</li>



<li>They <strong>leave you a review</strong>.</li>



<li>They <strong>stop visiting for a while</strong>.</li>
</ul>



<p>Traditional tools don’t account for these moments. Stampede does.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-1024x579.png" alt="" class="wp-image-23863" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-1536x869.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-1200x679.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-triggers-website.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-how-workflows-work-triggers-start-the-journey">How Workflows Work: Triggers Start the Journey</h4>



<p>A marketing workflow always begins with a <strong>trigger</strong> — the guest action you care about. Some examples in Stampede include:</p>



<p><strong>Triggers</strong>:</p>



<ul class="wp-block-list">
<li><strong>Booking created</strong> → Send a confirmation or pre-visit offer.</li>



<li><strong>Booking completed</strong> → Thank them and ask for a review.</li>



<li><strong>Booking cancelled</strong> → Try to rebook them.</li>



<li><strong>Loyalty sign-up</strong> → Deliver a warm welcome.</li>



<li><strong>Upcoming birthday</strong> → Send a birthday promo.</li>



<li><strong>Wi-Fi session created</strong> → Trigger a welcome message.</li>



<li><strong>Review created</strong> → Thank them (or resolve an issue fast).</li>



<li><strong>Form submitted</strong> → Follow up with more information.</li>



<li><strong>Webhook (Manual)</strong> → Integration with POS systems, booking platforms or CRM tools.</li>



<li><strong>Last booked X days ago </strong>→ Triggers based on time since last visit (e.g. win-back offers).</li>
</ul>



<p><strong>Trigger Conditions</strong>:</p>



<p>Many triggers allow additional conditions to make them more precise:</p>



<ul class="wp-block-list">
<li><strong>Party Size Filtering:</strong> Target large groups (6+ people) with special group dining offers.</li>



<li><strong>Text Content Filtering: </strong>Contains specific words (e.g. detect anniversary in booking notes for special treatment).</li>
</ul>



<p>These real-world triggers ensure your marketing always starts with something <em>meaningful</em>.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-1024x579.png" alt="" class="wp-image-23866" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-1536x869.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-1200x679.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-nodes-website-1.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-from-trigger-to-action-what-happens-next">From Trigger to Action: What Happens Next</h4>



<p>Once the workflow starts, you can add <strong>nodes</strong> to define what happens next:</p>



<p><strong>Action Nodes</strong>:</p>



<ul class="wp-block-list">
<li><strong>Send Email:</strong> Instantly follow up with the right message. Select from your Workflow email templates and personalise them (e.g. welcome messages, offers, and confirmations).</li>



<li><strong>Send SMS:</strong> Choose from pre-created SMS templates (e.g. urgent offers and quick updates).</li>



<li><strong>Add Tag:</strong> Applies labels to customer profiles for segmentation (e.g. tag high-spenders as “VIP” for exclusive offers).</li>



<li><strong>Add Loyalty Points:</strong> Award points to customer loyalty accounts (e.g. reward bookings, celebrate milestones, and incentivise behaviour).</li>



<li><strong>Create Inbox Thread:</strong> Generates enquiry messages for staff follow-up (e.g. auto-alert for negative reviews).</li>
</ul>



<p><strong>Decision Nodes</strong>:</p>



<ul class="wp-block-list">
<li><strong>If Has Tag:</strong> Checks if the customer profile has specific tags (e.g. check for “First Time” tag to provide extra attention like VIP treatment or segment-specific offers).</li>



<li><strong>If Has Opened Email:</strong> Verifies if the customer has opened a specific workflow email (e.g. send different email based on email engagement).</li>



<li><strong>If Has Clicked Email:</strong> Checks if the customer clicked any links in workflow emails (e.g. send product info to customers who clicked product links).</li>
</ul>



<p><strong>Wait Nodes</strong>:</p>



<ul class="wp-block-list">
<li><strong>Wait:</strong> Pauses workflow execution for a specified time (e.g. wait 30 minutes after WiFi connection).</li>



<li><strong>Wait for Time of Day: </strong>Pauses until a specific time (e.g. wait until 8am to send breakfast offer).</li>



<li><strong>Wait for Event: </strong>Pauses until a specific customer action occurs (e.g. wait for the customer to make a booking).</li>
</ul>



<p><strong>End Nodes</strong>:</p>



<ul class="wp-block-list">
<li><strong>End Successful:</strong> Marks workflow as completed successfully (helps measure workflow effectiveness).</li>



<li><strong>End Unsuccessful:</strong> Marks workflow as failed or incomplete (analyse these paths to optimise workflow).</li>
</ul>



<p>The power lies in combining triggers, nodes and conditions…</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-1024x579.png" alt="" class="wp-image-23867" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-1536x869.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-1200x679.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-example-website2.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-real-world-workflow-examples-give-these-a-try">Real World Workflow Examples &#8211; Give These a Try!</h4>



<p><strong>1. </strong><strong>Upcoming Birthday → Birthday Celebration Offer</strong></p>



<ul class="wp-block-list">
<li><strong>Trigger</strong>: Upcoming birthday (7 days before).</li>



<li><strong>Actions</strong>:
<ul class="wp-block-list">
<li>Send Email: “Happy Birthday! Celebrate with us and enjoy a free dessert or glass of bubbly when you book.”</li>



<li>Wait 3 days → If no response, then send an SMS reminder.</li>



<li>Add Tag: “Birthday Offer Sent” for tracking.</li>



<li>If a booking is created, award double loyalty points.</li>
</ul>
</li>



<li><strong>Benefit: </strong>Makes guests feel special, drives group birthday bookings, and boosts loyalty engagement.</li>
</ul>



<p><strong>2. Booking Created → Pre-Visit Engagement</strong></p>



<ul class="wp-block-list">
<li><strong>Trigger</strong>: Booking created.</li>



<li><strong>Condition</strong>: Party size greater than 6 pax.</li>



<li><strong>Actions</strong>:
<ul class="wp-block-list">
<li>Send Email: “Thanks for booking with us! Here’s our group dining menu with a complimentary bottle of prosecco for large parties.”</li>



<li>Add Tag: “Group Booking” to guest’s profile.</li>
</ul>
</li>



<li><strong>Benefit</strong>: Encourages higher spend for large groups and adds segmentation for future events like Christmas or corporate dining promotions.</li>
</ul>



<p><strong>3. Booking Completed → Review &amp; Loyalty Push</strong></p>



<ul class="wp-block-list">
<li><strong>Trigger</strong>: Booking completed.</li>



<li><strong>Actions</strong>:
<ul class="wp-block-list">
<li>Wait: 24 hours (to avoid spamming right after leaving).</li>



<li>Send Email: Thank them for dining, include a link to leave a review.</li>



<li>Add Loyalty Points: Reward points if they submit a review.</li>
</ul>
</li>



<li><strong>Benefit</strong>: Drives more reviews (boosting visibility) while nudging guests into the loyalty programme.</li>
</ul>



<p><strong>4. Wi-Fi Session Created → Instant Welcome</strong></p>



<ul class="wp-block-list">
<li><strong>Trigger</strong>: Wi-Fi session created.</li>



<li><strong>Condition</strong>: If 5-star review created.</li>



<li><strong>Actions</strong>:
<ul class="wp-block-list">
<li>Send Email: “Welcome back! Here’s 20% off your next visit if your bring 6+ friends.”</li>
</ul>
</li>



<li><strong>Benefit</strong>: Rewards happiest guests and encourages new guests to visit.</li>
</ul>



<p><strong>5. Booking Cancelled → Win-Back Attempt / Rebook</strong></p>



<ul class="wp-block-list">
<li><strong>Trigger</strong>: Booking cancelled.</li>



<li><strong>Actions</strong>:
<ul class="wp-block-list">
<li>Send SMS instantly: “Sorry you can’t make it this time – would you like to rebook for next week? Click here.”</li>



<li>Add Tag: “Cancelled” for reporting &amp; follow-up.</li>



<li>Wait 7 days → Send Email: “We’ve missed you – here’s 10% off if you rebook within the next week.”</li>
</ul>
</li>



<li><strong>Benefit</strong>: Turns cancellations into a second chance, while tagging helps track frequent cancellers.</li>
</ul>



<p><strong>6. Last Booked 60 Days Ago → Win-Back Campaign</strong></p>



<ul class="wp-block-list">
<li><strong>Trigger</strong>: Booking completed 60 days ago.</li>



<li><strong>Actions</strong>:
<ul class="wp-block-list">
<li>Send Email: “It’s been a while since we last saw you! Join us again and enjoy a complimentary side.”</li>



<li>Decision Node: If Has Tag = “VIP” → Send higher-value reward (e.g. double loyalty points).</li>



<li>If Has Opened Email: Wait 2 days → Send SMS reminder if unopened.</li>
</ul>
</li>



<li><strong>Benefit</strong>: Drives customer loyalty, balances incentives for casual vs. VIP guests, and maximises engagement across channels.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-1024x579.png" alt="" class="wp-image-23868" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-1536x869.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-1200x679.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/09/Blog-image-AI-Explanation-workflows.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-ai-summary-your-workflow-explained-simply">AI Summary: Your Workflow, Explained Simply</h4>



<p>Building workflows can get complex. That’s why we built the <strong>AI Explain button</strong>.</p>



<p>At any time, you can click to see your marketing workflow described in plain English, covering:</p>



<ul class="wp-block-list">
<li>What the workflow does in simple terms.</li>



<li>Who it targets and when it activates.</li>



<li>What action(s) it performs.</li>



<li>Expected customer experience.</li>
</ul>



<p>It takes the uncertainty out of automation, so you can be confident your flows are doing exactly what you intend.</p>



<h4 class="wp-block-heading" id="h-why-workflows-change-the-game-for-venues">Why Workflows Change the Game for Venues</h4>



<ul class="wp-block-list">
<li><strong>Save Time:</strong> Set it once and let automation do the heavy lifting.</li>



<li><strong>Drive More Visits:</strong> Target guests at the exact right moment to come back.</li>



<li><strong>Build Loyalty:</strong> Every guest journey feels personal, not robotic.</li>



<li><strong>Stay in Control:</strong> AI Explain makes even complex flows easy to understand.</li>
</ul>



<p>Workflows aren’t about sending <em>more</em> emails. They’re about sending the <em>right message at the right time</em>.</p>



<p>Ready to see Marketing Workflows in action? <strong><a href="https://s.stmpd.ai/8fywtrh">Book a demo</a></strong> and let us show you how easy (and powerful) it really is.</p>



<p>If you&#8217;d like a step-by-step guide on setting up and troubleshooting Marketing Workflows inside your Stampede account, check out our in-depth <a href="https://help.stampede.ai/hc/en-gb/categories/29161223904786-Workflows"><strong>Knowledge Base article</strong></a></p>



<p></p>



<p></p>


Now Online – Highlands and Islands Airports

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.</p>
<p>Your customers download the Stampede Loyalty app which keeps all their cards in one place.</p>
<p>There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Increase spend per head and spend per visit</span></li>
<li><span style="font-weight: 400;">Change promotions and offers fast and easily</span></li>
<li><span style="font-weight: 400;">Save time and money with fewer fliers and posters</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]</p>
<h4 style="text-align: left;"><span style="color: #edf2f7;">Pricing starts from £40 per month, per venue. </span></h4>
<p>[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.</p>
<p>Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Requires no staff training</span></li>
<li><span style="font-weight: 400;">Simple and fast to set up</span></li>
<li><span style="font-weight: 400;">Easiest way to bring customers back more often</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.</p>
<p>With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">All cards in one app, and always on hand</span></li>
<li><span style="font-weight: 400;">They never miss a stamp with 3 ways to get them</span></li>
<li><span style="font-weight: 400;">They earn great rewards, set by you</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Loyalty

Pricing


<p>New month &#8211; brand new and exciting data source: say hello to <a href="https://www.usetoggle.com/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Toggle</mark></strong></a>.</p>



<p>We’re happy to announce our latest integration with their leading <strong>hospitality commerce</strong> platform.</p>



<p>By combining Stampede and Toggle, hospitality operators can turn their commerce data insights into powerful marketing campaigns. Which helps them to <strong>sell more and secure some extra revenue</strong>.</p>



<h2 class="wp-block-heading"><strong>Who is Toggle?</strong></h2>



<p>Toggle offers hospitality operators an easy way to sell their gift cards, experiences or other retail products directly from their websites.</p>



<p>The Toggle webshop is fully customisable to allow for an in-brand customer experience. Operators can also fully control and adapt what they promote from a simple dashboard.</p>



<h2 class="wp-block-heading" id="h-key-toggle-integration-benefits"><strong>Key Toggle integration benefits</strong></h2>



<p>If you’re using Toggle, you can now <strong>automatically sync your online sales data </strong>into Stampede. This means a faster-growing and stronger mailing list, which is the foundation of customer retention and loyalty.</p>



<p>The enhanced customer data can be used for <a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">targeted marketing</mark></strong></a> and/or SMS campaigns based on interactions with either Toggle or Stampede.</p>



<p>What’s more, by adding other Stampede features, such as <a href="https://stampede.ai/get-bookings"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table bookings</mark></strong></a> or <strong><a href="https://stampede.ai/how-it-works/wifi"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">guest WiFi</mark></a></strong>, you can level up your data for even more personalised marketing.</p>



<p>In addition, Stampede shows you <strong>detailed campaign ROI tracking</strong>. So operators know exactly when customers made another online purchase or came back to the venue.</p>



<h2 class="wp-block-heading"><strong>4 example marketing campaigns</strong></h2>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Turn commerce buyers into loyal customers</h4>



<p><em>Data needed: Customer has made their first online purchase.</em></p>



<p>Thank your customers with a discount code attached to the email to redeem either in-venue or online.</p>



<p>Tip: Combine this segment with Stampede WiFi data, such as the customer’s date of birth and send them a special surprise birthday email.</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png" alt="" class="wp-image-23078" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>
</div>



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<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png" alt="" class="wp-image-23076" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Boost your upcoming event sales</h4>



<p><em>Data needed: Previous online buyers and non-buyers.</em></p>



<p>Sell more tickets and gift cards with email marketing in the lead-up to big events.</p>



<p>Tip: For an additional sales push, you can offer your gift cards with a discount for a limited time.</p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Nurture your loyal customers</h4>



<p><em>Data needed: Frequent online buyers and/or in-venue visitors.</em></p>



<p>Reward your most loyal customers with a ‘thank you’ voucher and turn them into fans.</p>



<p>Tip: Turn it into a simple referral campaign and reward when bring back a friend.</p>
</div>



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<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png" alt="" class="wp-image-23075" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="559" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png" alt="" class="wp-image-23077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png 559w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-96x96.png 96w" sizes="auto, (max-width: 559px) 100vw, 559px" /></figure>
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<h4 class="wp-block-heading">Win-back customers</h4>



<p><em>Data needed: Previous online buyers who haven’t made a purchase for a while.</em></p>



<p>Retain those customers with a special gift card offer, i.e. pay £30 and get £40 to spend.</p>



<p>Tip: Set a time frame (i.e. no interaction for one month) and automate this campaign.</p>
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<h2 class="wp-block-heading"><strong>Getting started</strong></h2>



<p>The integration is live now. If you are already using both Stampede and Toggle, integrating the systems takes only a few minutes.</p>



<p>Just follow these 3 simple steps:</p>



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<ol class="wp-block-list">
<li>Go to Stampede > Account > Organisation > Integrations</li>



<li>Add a new Toggle Integration</li>



<li>Take the URLs and give them to the Toggle account manager</li>
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<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="396" height="345" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png" alt="" class="wp-image-23089" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png 396w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-300x261.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-150x131.png 150w" sizes="auto, (max-width: 396px) 100vw, 396px" /></figure>
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<p>If you need a hand, you can talk to one of our team on <a href="https://product.stampede.ai"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">live chat</mark></strong></a>, give us a call or drop us an email.</p>
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New Data Source: Stampede x Toggle For More Repeat Customers


<p>Here comes the second item on your Christmas shopping list, a&nbsp;<strong>Christmas email template</strong>.</p>



<p>With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.</p>



<p>But first off, some quick tips that will make your emails stand out this season.</p>



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates"><strong>5 Tips For Creating Responsive Templates</strong></h5>



<p>1. Stick to one&nbsp;<strong>colour scheme</strong>&nbsp;&#8211; find some festive season colour inspiration down below.</p>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<p>2.&nbsp;Use&nbsp;<strong>different elements and columns</strong>&nbsp;to make it easier to read and scan</p>



<p>3. Balance the&nbsp;<strong>text-to-image ratio</strong>&nbsp;&#8211; general recommendations are 60:40 for a better deliverability</p>



<p>4.&nbsp;Include&nbsp;<strong>multiple CTA buttons</strong>&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background</p>



<p>5.&nbsp;Use&nbsp;<strong>high-quality images</strong>&nbsp;to give customers a sneak peek</p>



<h5 class="wp-block-heading"><strong>Making Of Our Christmas Templates</strong></h5>



<p>Here’s how our Christmas template is put together in more detail.</p>



<p>What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.</p>



<h6 class="wp-block-heading"><strong>The Header</strong></h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading"><strong>The Main Body</strong></h6>



<p>For better readability and conversion, we’ve used a&nbsp;<strong>‘z’ pattern layout</strong>&nbsp;at the beginning.</p>



<p>It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.</p>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<p>To break up the email, we&#8217;ve added an&nbsp;<strong>image with a text&nbsp;overlay</strong>&nbsp;element, which also brings an additional dynamic to the whole layout.</p>



<p>To finish off, we used the classic&nbsp;<strong>image above text layout.&nbsp;</strong>This&nbsp;is ideal to showcase all your offers or specials at one glance.</p>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<p>For some additional <strong>Christmas marketing inspiration</strong> make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">this article</mark></strong></a>.</p>


Save Time Building Christmas Templates [Quick Guide]


<p><strong>Online reviews</strong> can make or break a business. Plus, they are a major deciding factor for customers. However, it can be difficult and <strong>time-consuming</strong> for hospitality operators to manage their reviews on a daily basis.</p>



<p>This is when the newest technological advancements, such as <strong>AI work a treat</strong>. Those tools help businesses to stay on top of their online reputation by identifying patterns and common themes, supporting response handling and much more with incredible efficiency.</p>



<p>In this blog post, we explore the key benefits of AI-powered reviews management as well as different ways operators can utilise it.</p>



<h2 class="wp-block-heading" id="h-4-key-benefits-of-using-ai-in-reviews-management"><strong>4 Key benefits of using AI in reviews management</strong></h2>



<p>The use of AI in reviews management offers numerous benefits that improve decision-making and ultimately boost businesses.</p>



<p>Here are the 4 main benefits:</p>



<h4 class="wp-block-heading">1. Time-saving and efficiency</h4>



<p>With AI, reviews can be analysed in a fraction of the time it would take staff members to go through them. Therefore, operators can <strong>take quick action</strong> and turn unhappy customers around.</p>



<h4 class="wp-block-heading">2. Consistency&nbsp;</h4>



<p>AI also provides consistency as it takes a <strong>standardised, unbiased approach</strong> to review analysis. Compared to a manual spreadsheet analysis this is also less prone to errors.&nbsp;</p>



<h4 class="wp-block-heading">3. Scalability&nbsp;</h4>



<p>Scalability is another benefit, especially for bigger companies. AI can <strong>handle large volumes </strong>of reviews coming from different platforms in a short time.</p>



<h4 class="wp-block-heading">4. Multiple languages</h4>



<p>Lastly, AI can <strong>analyse reviews in multiple languages</strong>. This makes it an unmissable tool for companies operating internationally.</p>



<p>In this second part, we take a look at how AI tools can support and speed up review management for busy marketers. </p>



<h2 class="wp-block-heading" id="h-ai-sentiment-analysis"><strong>AI</strong> <strong>sentiment analysis</strong></h2>



<p>The manual sifting through reviews can prove to be a daunting task, which takes up valuable time and resources. This is where AI reviews sentiment analysis come in.</p>



<p>First, <strong>AI automates the analysis of written text</strong> and identifies keywords and tags and categorises them accordingly. It can also sort reviews by their overall sentiment into positive, neutral or negative categories.</p>



<p>In addition, AI can help <strong>highlight common themes</strong> and also present them visually so that they are available to staff at one glance.</p>



<p>With all this, operators can <strong>save time and quickly identify any issues</strong> that customers may be facing, such as slow service. So that operators understand where to focus their efforts and resources to improve their service and customer experience.</p>



<h2 class="wp-block-heading"><strong>AI-generated review responses</strong></h2>



<p>While all feedback is valuable, responding to each and every comment in a timely manner can be quite a challenge. Especially during peak season when the venue is busy.&nbsp;</p>



<p>But with <strong>AI-generated responses</strong>, businesses no longer have to worry about falling behind. By analysing the sentiment of each review, the algorithm is able to <strong>suggest a response</strong> that is both timely and appropriate.&nbsp;</p>



<p>And because hospitality operators can train the AI to use their unique tone of brand voice, responses will sound more personalised.&nbsp;</p>



<h2 class="wp-block-heading" id="h-ai-reviews-generator"><strong>AI reviews generator</strong></h2>



<p>As technology continues to advance, <strong>AI-powered reviews generators</strong> are offering a new way for hospitality businesses to gather more customer feedback.</p>



<p>The <strong><a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">written part of the reviews matters</mark></a></strong> more to business than the overall star rating. It’s where the real value and insight can be found from which they can make improvements.</p>



<p>Though it can be a challenge to ask customers to leave a more detailed review. With the help of AI, this process has become more efficient and time-saving for the customer.</p>



<p>AI tools analyse customer input based on provided keywords. From this, they can quickly <strong>generate a written review</strong> that uses common phrases. Additionally, they also perform spell- and grammar checks to make sure the response is clear and accurate.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>Ultimately, AI-powered reviews management is a must-have add-on for hospitality operators that lets them take back control over their online reputation and drive customers through their door.&nbsp;</p>



<p>With features such as sentiment analysis and auto-generated responses, they can quickly respond to requests and solve any issues in a timely manner. This gives them the ability to <strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">win back dissatisfied customers</mark></a></strong> and turn them into loyal ones moving forward.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>
