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<a href="https://blog.hubspot.com/marketing/email-marketing-stats">According to Hubspot</a>, for every $1 (77p) spent on email marketing, $38 (£29.08) is generated for the business, giving a whopping 3,800% ROI.







Unlike with social media, email doesn’t have you playing against an algorithm. You’re also not left hoping people will see a sign outside your premises advertising your deals either. If you send your <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">customers an email</a>, they will see it in their inbox, making it much more direct. The challenge lies in making your email appealing enough, so they will open it just by seeing the subject line alone.&nbsp;



Here’s the thing. It’s not enough to just type a few lines and hope for the best either, as by avoiding to refine your content, you could be missing out on vital sales for your business. After all, said content is being delivered directly to your customers&#8217; inbox. So it has to be right to have a hope in bringing in sales as a result. 



If you want to know how to create email subject lines that increase open and response rates, here’s everything you need to know.&nbsp;



<h4 class="wp-block-heading">Why subject lines matter</h4>



When writing an email, it’s easy to put all the focus on the content of the email itself, rather than the subject line. In reality, the subject line is the first thing people will see when your email lands in their inbox. It will ultimately decide whether they open, ignore, delete or worse still…add your email address to their spam list, never to see any of your correspondence ever again.&nbsp;



It’s key to recognise that subject lines <a href="https://neilpatel.com/blog/clickable-email-subject-line-types/">are an important form of lead generation for your business</a>. If people are actively opening and engaging with your emails, then they are more likely to buy your product or service. On the flip side, if your subject lines are dull, too long, irrelevant or even too similar to every other company sending marketing emails, then this is unlikely to boost your open or response rates.&nbsp;



<h4 class="wp-block-heading">Keep it relevant</h4>



Your subject line needs to grab your readers, but also offer some form of incentive or intrigue. That being said, it also <a href="https://www.youtube.com/watch?v=mXnp96w9mW0">needs to be relevant to what they signed up for in the first place</a>. So, if people signed up to your restaurant mailing list specifically to hear about your news and discounts, and you send them an email with a subject line such as ‘The easiest way to cook pasta’ &#8211; your readers would be a little perplexed.



By the same token, it’s important not to keep rehashing the same old subject lines as these can get old quickly, especially if you email customers on a regular basis. Think about what has given you the best conversion rates in the past, and don’t stray too far from your winning formula. You might as well A/B test to see what works best for your customers.



<h4 class="wp-block-heading">Get to the point</h4>



<a href="https://www.forbes.com/sites/annabelacton/2017/10/12/the-best-and-worst-of-email-subject-lines/#47a6bb0f2d03">According to Forbes</a>, subject lines that go beyond 5 words are only opened 50% of the time. So, if you have 10,000 people on your mailing list, that’s already discounting 5,000 before they’ve even read the email. So, say you have a special deal coming up for Valentine’s Day, instead of writing ‘Amazing deals you won’t want to miss this Valentine’s Day at *Insert restaurant name*’, you could simply shorten it to ‘*Insert restaurant name* Valentine’s offers 2020’.



When creating subject lines to increase your open rates you should <a href="https://blog.hubspot.com/marketing/improve-your-email-subject-line">play around and try out different things</a>. There is no one fit all approach. to create catchy lines use verbs and adjectives to make people curious and create a desire to click on it. Avoid ALL CAPS and using too many !!! 



We all get sent hundreds of emails every day, and people simply don’t have time to read them all. Similar to when we browse a supermarket aisle, we are glancing for what we want and will likely make an instant decision about it. The same is true for emails too. So, tell your audience what you are offering or even pose a question, but use as few words as possible. Short and sweet is key!&nbsp;



<h4 class="wp-block-heading">Avoid the spam folder</h4>



So we’ve talked about how dull or irrelevant subject lines could land you in the spam folder, but <a href="https://mailchimp.com/resources/avoid-spam-filters/">there are other reasons you could end up there too</a>. For example, by trying to cheat signups by purchasing email lists. Not only is this a huge GDPR headache, but mailbox providers will associate your company email domain with unwanted content, aka spam.&nbsp;



It’s also a good idea to avoid the repetitive use of ‘salesy’ language such as ‘buy now’, ‘free’ etc. If your text reads like a robotic sales message, spam filters will think its just that. By also keeping your image sizes small (ideally below 30kb), and only linking to reputable sites, this can help keep your message in the inbox folder too. In essence, your email needs to appear as genuine as possible to mailbox providers.



Further reading: <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/</a>



<h4 class="wp-block-heading">Conclusion</h4>



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Email marketing</a> is a crowded marketplace, but with the right techniques, you can succeed by having a high open and response rate. The key is to keep it relevant and make it worthwhile. Similar to a newspaper headline, intrigue is a great tactic that works easily. You might even want to offer exclusive discounts or other incentives too.&nbsp;



Regardless of how on point your email marketing is, to be able to reach your customers, you need those all-important email addresses in the first place. 



Our software allows you to capture customer data in a way that’s simple and best of all, GDPR compliant. However, more than that, we can give you a broader overview of your customer demographics, so you know exactly who is visiting your restaurant, allowing you to tailor your campaigns to suit.&nbsp;Automated email marketing and bulk marketing, all in one place.



<a href="https://signup.stampede.ai/">S</a>upercharge your email marketing today. Get in touch.



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How to Create Email Subject Lines that Increase Open Rates

<h1 class="wp-block-heading" id="h-free-june-july-2024-social-media-calendar">Free June &#8211; July 2024 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for June and July 2024 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

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For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

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