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<p>Marketing is the activity for creating, communicating, delivering, and exchanging offerings that provide value for customers, clients, partners, and society at large. It’s not shoving stuff at customers, clients, partners, and society at large, which adds no value but serves instead to annoy.</p>
<p></p>
<p>As consumers we are currently abused by marketers, so it&#8217;s no wonder that early in 2018 <a href="https://www.stampede.ai/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">GDPR</a> is reviewing how consumers consent to online marketing.</p>
<p>It’s pretty obvious that marketing initiatives should carry social responsibility and be targeted towards the desire of individuals; instead of annoying &#8220;one size fits all&#8221; marketing campaigns that don’t give a hoot for those who don’t want to hear.</p>
<h3>Can You Throw This Flyer Away for Me?</h3>
<p><a href="https://www.eif.co.uk/">Edinburgh Festival</a>, one of the most well known festivals in the world, proves that we cannot yet free ourselves from paper spamming. Millions of flyers are designed, <a class="" href="https://www.thefringeshop.co.uk/" target="_blank" rel="noopener noreferrer">printed and distributed</a> (6 million in 2016) across the city during August as struggling artists shell out to compete in all the wrong ways. At the same time, the city of Edinburgh allows this, becoming an agitator of eco-friendly mantras against waste and excess.</p>
<p>Are the flyers even doing what they are supposed to be doing?</p>
<p>And more importantly is this really any different to digital spam and telephone cold calling?</p>
<p>There’s no doubt that finding out about things in general is a challenge. Years ago we were encouraged to ‘Let ours fingers do the walking’ an adage drummed into television watchers to promote the <a class="" href="https://business.yell.com/yellow-pages/" target="_blank" rel="noopener noreferrer">yellow pages</a>. Nowadays we have the Internet and we cleverly navigate the maelstrom of available goods and services in search of what we want. Not only that, but once we have started our journey of discovery, search preferences are remembered and we are for at least a few days pushed towards what we are looking for &#8211; be it a ski holiday, central heating system or slippers. Marketers can remarket to us successfully until we have what we want.</p>
<p>The problem arises in real life when we don’t know what we want. We know what we like and we know how things make us feel. The result is we don’t know which flyer to accept so we take them all and chuck them in the bin later.</p>
<h3>Loyalty is Key</h3>
<p><a class="" href="https://www.stampede.ai/blog/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">Loyalty cards</a> have been clever in picking up on this, rewarding us for our loyalty and acknowledging our preferences. No one loves <a class="" href="https://secure.tesco.com/clubcard/collect-points/" target="_blank" rel="noopener noreferrer">Tesco points</a> and the occasional birthday treat in <a class="" href="http://www.caferouge.com/" target="_blank" rel="noopener noreferrer">Café Rouge</a> more than me. It totally works.</p>
<p>What doesn’t work for me is carrying around dozens of plastic cards on the off chance I may go in Boots or Holland &amp; Barrett. It’s all become a little silly.</p>
<p>The upshot is I want rewards and surprising treats, information about the things I’m interested in but, I don’t want loads of paper thrust at me, a wallet full of plastic cards, junk mail in my inbox, on the door mat or telephone calls from people I don’t know trying to sell me something.</p>
<p>If companies, cafés, restaurants, theatres, performers, railways, schools, marinas, stadiums listened to their users in the same way that Google learns from internet surfers, there could be a beautiful synergy between business and clients, with benefits for everyone all round.</p>
<p>If you know of a business that would like to learn more about their clients in a positive and useful way then <a class="" href="https://stampede.ai/features/analytics/" target="_blank" rel="noopener noreferrer">Stampede</a> can help</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

post

Good Adverts, Bad Adverts


<h4 class="wp-block-heading" id="h-burst-into-your-customers-inboxes-and-maximise-your-promotions">Burst into your customers&#8217; inboxes and maximise your promotions</h4>



<p>To make your job a little easier and save you time coming up with campaigns, we’ve created an <strong>Email Marketing Guide</strong>&nbsp;specifically for hospitality brands.</p>



<p><strong>Download your FREE Email Marketing Guide</strong> for July 2023 now and start scheduling and promoting your campaigns.</p>



<p>Featuring 6 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.</p>


July 2023 Email Marketing Guide

<p>Why, it seems only just a few short days ago that we were writing about enabling <a class="" href="/blog/facebook-wifi-your-business" target="_blank" rel="noopener noreferrer">Facebook Wifi checkin for your business</a>. As many of our readers know, the world of the internet moves fast and furious.. In just that short time, Facebook founder <a href="https://www.recode.net/2018/4/10/17216734/live-facebook-mark-zuckerberg-testimony-senate-hearing-data" target="_blank" rel="noopener noreferrer">Mark Zuckerberg found himself being grilled on Capitol Hill in Washington, DC</a> over data concerns with their social media platform. Shortly afterwards, UK pub giant Wetherspoons announced that they would be <a href="http://www.bbc.co.uk/news/business-43781281" target="_blank" rel="noopener noreferrer">shutting down all of their social media accounts</a>.</p>
<p></p>
<p>So should hospitality owners be worried? Short answer, NO.</p>
<p>Although the growth in Facebook has slowed in 2018, in truth, it’s still the largest social media platform out there, used by over 2 BILLION people. That’s almost one quarter of the population of the planet. That being said, after the revelations of the past couple of weeks,  users may have some concerns with using Facebook and may start posting with less frequency. At least for a while.</p>
<p>What Facebook does with customer data is beyond your control. What you CAN do, however, is offer your customers a fast, safe and convenient Wifi connection so they can access their Facebook accounts. To that end,  you have a number of different ways that you can let customers connect to your networks. You can give out the password so everyone can connect freely, you can let your customers login via a social network like Facebook or Twitter, or you can ask them for certain data, like their email and/or post code, in return for unlimited Wifi.</p>
<p>Let’s take a look at these in light of recent concerns and see which might be best for your hospitality business.</p>
<h2>OPEN NETWORK</h2>
<p>This is still how many hospitality and retail businesses are running nowadays. There’s typically a password written on a wall or menu somewhere which allows users to connect. The benefits of this type of network are obvious &#8211; it’s easy for anyone to connect. The bad part about this type of network is that….it’s easy for anyone to connect. Hackers looking to steal data can easily connect to the network and, <a href="/blog/articles/data-comprimised-wifi-pineapple" target="_blank" rel="noopener noreferrer">with a Wifi hacking device like a pineapple</a>, easily intercept your data.</p>
<h2>SOCIAL MEDIA LOGIN</h2>
<p>In this type of connection, a user logs into a Wifi network by <a href="/blog/social/facebook-checkin-on-wifi" target="_blank" rel="noopener noreferrer">authenticating against one a social network like Facebook or Twitter</a>. The benefits of this type of connection is that, for one, it’s somewhat more secure than a network with an open password and, since nearly everyone has a social media account, it’s easy for users to connect to your Wifi network. But connections aren’t free and, in most cases, buy connecting trhough a social media network, the user then will broadcast their connections to their friends on the network.</p>
<p>For example, a user that connects with a Facebook login will have their location announced to their Facebook friends. Until now, this wasn&#8217;t a big deal, but, as we’ve seen with the recent Facebook news, users might be less and less willing to share their data.</p>
<p>Social media login is one of the ways that Wifi users can authenticate to Wifi through our Stampede platform. It&#8217;s popular with a number of our customers. But, an even more powerful and flexible way for your customers to connect to Wifi is through the use of a captive portal.</p>
<h2>CAPTIVE PORTAL LOGIN</h2>
<p>Here’s how it works: when a user enters your location, they connect to your Wifi. Once connected, a browser opens prompting the user for their email address. This is so the user can be verified through our Stampede platform before the Wifi allows them to connect. In addition to their email address, capitive portal solutions can ask for additional information, like sex, age and post codes.</p>
<p>Although this may seem intrusive, most users have no problem with providing some user data in return for free Wifi. And, if you let them know that by providing you with their email address, you’ll use the data to keep them informed of upcoming offeres or specials, they’ll be happy to give it to you.</p>
<p>The other benefit of a captive portal is that once a customer is logged in, they stay logged in. Even better, if you have Stampede deployed in multiple locations &#8211; let&#8217;s say a chain of pubs &#8211; they can stay connected from venue to venue (pub crawl, anyone) <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">without ever having to login to the Wifi</a>!</p>
<h2>WHICH SOLUTION IS RIGHT FOR YOU?</h2>
<p>That depends on your business and your needs.</p>
<p>If you’re looking to just provide Wifi to increase dwell time at your hospitality or retail business, then you can go with an open network or social media login. These type of networks are easy to setup and require little or no upkeep. But if you’re looking to turn an expense into an asset, then providing your customers with a captive Wifi portal is the solution for you. By colletcting email and other data from your users, you can land, expand and grow your business.</p>
<p>What are you waiting for? Your business isn&#8217;t going to grow itself.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Facebook, Data Security, and Hospitality WiFi

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales


<p>It&#8217;s a well-known fact that customers nowadays<a href="https://www.fluidone.com/news/bars-pubs-connectivity-can-attract-customers-04-11-15/"> want to stay connected</a> wherever they go. Therefore, offering Guest WiFi in your venue can not only attract more customers but also help you to maximise your customer experience whilst also boosting your revenue. </p>



<p>Follow a few simple steps to start offering Guest WiFi that works for you! Once in a lifetime registration for your customers, a whole lot of data to capture for you.</p>



<p>If you have decided to offer WiFi in your venue, but you are not sure what steps you should follow, keep reading. This article is just what you are looking for. If you still think Guest WiFi is a waste of money please go and read this eBook.</p>



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2019/10/7mistakes_mockup_black-1-1024x655.png" alt="" class="wp-image-13293"/></figure><div class="wp-block-media-text__content">
<h5 class="wp-block-heading"><a href="https://stampede.ai/resources/wifi-mistakes/">Step-by-Step Guide: Top 7 WiFi Mistakes Businesses Make </a></h5>



<p style="font-size:15px">How to connect to your customers in a unique and personal way</p>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>First Things First</strong></h4>



<p>Our guide will walk you through all the basics and necessary things that you need to consider when offering <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">awesome WiFi.</a> Starting with your branded login page, allowing you to collect more valuable customer data (GDPR compliant) and helping you to increase the number of loyal customers. Best of all, you&#8217;ll learn how to turn your provision of free Guest WiFi from 100 % cost into a revenue generator.</p>



<p>Once you have ticked off all the basics, it is time to take advantage of the real power of Stampede<strong></strong>. Enjoy your results and revenue boost with two of our extra features:&nbsp;</p>



<h4 class="wp-block-heading"><strong>WiFi Analytics</strong></h4>



<p>Start collecting all your customer information through your Guest WiFi, visualise it and get ideas on how to improve your products and services. Also, knowing your customers’ expectations and needs is essential if you don’t know who they are, how can you improve their experience?</p>



<p>All the data you’re <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">collecting is analysed automatically</a> and converted into easy to understand graphs and reports. In other words, providing you with information about dwell times to average time spent, the number of returning customers and much more. Above all, there is no simpler and more efficient way to understand your customers and their behaviour. </p>



<p>Now it’s time to act on the insights you’ve gained. One way to make use of it and further <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engaged with your customers</a> is with our automated marketing campaigns.</p>



<h4 class="wp-block-heading"><strong>Marketing Campaigns </strong></h4>



<p>Only a few clicks, a couple of minutes and our automated, highly targeted and personalised <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/"></a><a href="https://stampede.ai//blog/how-to-set-up-your-first-email-campaign-guide-2019/">marketing campaigns </a>are ready to go. Having a powerful impact on your repeat business but even better allowing you to save time as its all done automatically.&nbsp;</p>



<p>So once set up they’ll work for themselves, that’s exactly what you need in today’s busy working environment. Create short and personalised offers based on your customers’ preferences to get people back into your venue and be able to track the results instantly.&nbsp;</p>



<p class="has-text-align-left"><em>“Haven’t seen you while, why not come back and get a drink for free?”                                                                      </em></p>



<p class="has-text-align-left"><em>&#8220;Happy Birthday! To celebrate your special day, we want to offer you a 10% discount on your next food bill.”</em></p>



<p>If you want to find out more ways of how to make positive use of our customer data gained through your Guest WiFi, have a look at our <a href="https://stampede.ai/product/features/">other features.</a></p>



<h4 class="wp-block-heading"><strong>Enjoy your Results</strong></h4>



<p>Download your <a href="https://stampede.ai/resources/#ebooks">free eBooks </a>today to start enjoying these results from your Guest WiFi right away! In other words, boost your sales, increase returning customers, offer a safe and compliant WiFi solution, get powerful insights and improve your social media presence &#8211;&nbsp; in just a few steps.&nbsp;</p>



<p><span style="font-weight: 400;">Best of all, you don&#8217;t need any marketing or IT knowledge.</span></p>



<p><span style="font-weight: 400;">What are you waiting for?&nbsp;</span></p>



<h2 class="wp-block-heading"><strong><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></strong></h2>


Getting Started with Guest WiFi in your Venue Today

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400; color: #ffffff;">&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; </span></p>
<p><span style="color: #ff3a9b;"><strong>Jamie Ward, Digital Marketing Manager, The Yard Coventry</strong></span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.</span></p>
<p><span style="font-weight: 400;">Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>CAPTIVE PORTAL INCLUDES:</strong></p>
<ul>
<li><span style="font-weight: 400;">GDPR compliant for customers and businesses</span></li>
<li><span style="font-weight: 400;">Easy to build with custom fields</span></li>
<li><span style="font-weight: 400;">Keep your business WiFi network separate and secure</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Create a brilliant customer experience with your custom designed login page to match your branding.</span></p>
<p><span style="font-weight: 400;">No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>A BETTER CUSTOMER EXPERIENCE:</strong></p>
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
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<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]JTNDJTIxLS0lMjBDYWxlbmRseSUyMGlubGluZSUyMHdpZGdldCUyMGJlZ2luJTIwLS0lM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmNhbGVuZGx5LWlubGluZS13aWRnZXQlMjIlMjBkYXRhLXVybCUzRCUyMmh0dHBzJTNBJTJGJTJGY2FsZW5kbHkuY29tJTJGc3RhbXBlZGUtd2ViJTJGbmV3LWN1c3RvbWVyJTNGaGlkZV9nZHByX2Jhbm5lciUzRDElMjZ1dG1fc291cmNlJTNEd2lmaSUyNmhpZGVfbGFuZGluZ19wYWdlX2RldGFpbHMlM0QxJTI2cHJpbWFyeV9jb2xvciUzRGZmM2E5YiUyMiUyMHN0eWxlJTNEJTIybWluLXdpZHRoJTNBMzIwcHglM0JoZWlnaHQlM0E2MzBweCUzQiUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGYXNzZXRzLmNhbGVuZGx5LmNvbSUyRmFzc2V0cyUyRmV4dGVybmFsJTJGd2lkZ2V0LmpzJTIyJTIwYXN5bmMlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0MlMjEtLSUyMENhbGVuZGx5JTIwaW5saW5lJTIwd2lkZ2V0JTIwZW5kJTIwLS0lM0U=[/vc_raw_html][/vc_column][/vc_row]</p>



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<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



<p>Improved email quality and higher response rates.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



<p>Higher performing marketing campaigns created in minutes.</p>
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<h3 class="wp-block-heading">2 hours per week saved</h3>



<p>Less time spent on creating and sending emails with automated campaigns</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">5-in-to-1</h3>



<p>Different data sources collated in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Birdhouse London is a small restaurant group founded in 2020. They currently operate two venues in West London: The Hawk’s Nest and The Phoenix, and are looking to expand in the future.</p>



<p>Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, both venues have a large outside space hosting regular events and are also perfect for private hires.</p>



<p>Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <strong><a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a></strong> campaigns.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png"><img decoding="async" loading="lazy" width="643" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png" alt="" class="wp-image-21501" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png 643w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-592x593.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-100x100.png 100w" sizes="(max-width: 643px) 100vw, 643px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website and booking systems. They were looking for a <strong>smart Customer Relationship Management</strong> (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.</p>



<p>In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.</p>



<p>To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, <strong>“it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”</strong></p>
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<figure class="wp-block-pullquote"><blockquote><p>“Stampede is great for me with managing two venues, I needed something quick. It has been a godsend”</p></blockquote></figure>



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<p>“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”</p>
<cite><span><b>Lottie Bedford</b></span><b>&nbsp;–</b> Marketing &amp; Events Manager, Birdhouse London<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;</p>



<p>Lottie adds: “Stampede is great for me with managing the marketing for two venues, <strong>I needed something that is quick</strong>. I really like to work with it on a daily basis. So for me, it has been a godsend.”</p>



<p>Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people <strong>“[This] has really helped with awareness of our events.”&nbsp;</strong></p>



<p>Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.</p>



<p>Having all their data in one place, allows Lottie to <strong>better segment their audiences</strong>, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;</p>



<p>In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation"><strong>automated campaigns</strong></a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;</p>



<p>According to Lottie, the overall customer experience is much better now too. “<strong>The ease at which customers can book based on the emails is great.</strong> I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending a year ago.”</p>
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Birdhouse London

July 2023 Email Marketing Guide

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