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<p>Not trying to spook you, but Valentine’s Day is around the corner. Sad singles, over-enthusiastic couples and the regular madness will probably be part of the next few days. So, if you want to make sure your relationship makes it through the next year, get off the internet and buy some chocolates and roses! But in case you like to play with fire or have a passion for bizarre presents, here’s our list of carefully selected gift ideas.</p>
<p></p>
<h3>Snapchat Spectacles<strong><br />
</strong></h3>
<p><span style="font-weight: 400;">The first present is meant for people who need a subtle hint about their (probably excessive) use of the Snapchat App. Usually used to share pictures and short texts, the use of Snapchat has gotten out of hand for a lot of people. Taking pictures during lunch and when spending time with friends can be annoying for non-users. In case you know that feeling, look no further than Snapchat Spectacles. These </span><a class="" href="https://www.spectacles.com/uk/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">handy specs</span></a><span style="font-weight: 400;"> enable the wearer to take Snaps from their perspective and send those pictures around, simply by clicking on the spectacle frame.</span></p>
<p><span style="font-weight: 400;">These glasses probably won’t stop your Snapchat-addicted friends, but at least the glasses make them look funny and you can have a good laugh at their expense.</span></p>
<h3>Beauty is in the eye of the beer holder</h3>
<p><span style="font-weight: 400;">I first discovered PicoBrew, when I read articles about the yearly </span><a class="" href="https://www.stampede.ai/blog/ces-2018-wpa3-smart-tattoos-and-more" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Consumer Electronics Show</span></a><span style="font-weight: 400;">. Since then, I think about buying one for myself about five times a day. In case you have a loved one that has a passion for beer, a brewing device might be the right thing to make his (or her!) heart skip a beat. Being able to brew your favourite drink on your kitchen counter is a dream come true for some people. The PicoBrew is able to brew five liters of the beer of your choice and the brewing process takes approximately 10 &#8211; 14 days. Furthermore, you’re able to track the brewing, fermentation and carbonation process over your smartphone and watch your own brew getting ready. As the brewing devices are quite costly, make sure you’re getting it for the right person (or the person who always hosts parties).</span></p>
<p><span style="font-weight: 400;">The PicoBrew is an expensive but rewarding device that makes German childhood dreams come true. Have a look at the latest brewing equipment </span><a class="" href="https://picobrew.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">here </span></a><span style="font-weight: 400;">and become a master of mixtures.</span></p>
<h3>Scavenger hunt</h3>
<p><span style="font-weight: 400;">This little helper is the suitable present for people who tend to forget their keys, purse, backpack or any other items. The Tile is here to help your forgetful loved one through the daily struggle of not losing the keys again. Tile is basically a small device that can be attached to a keyring, a rucksack or stuffed in your wallet. Once the item is lost, you can use your phone to make it ring and help you find your lost treasure. For example if you’ve lost your phone, you can press the Tile to make the phone right &#8211; even if it’s switched to silent. Furthermore, you can use the app to track the last place your Tile was seen to find it more easily. You can even ask other Tile Community members to help you look for your missing item . </span></p>
<p><span style="font-weight: 400;">As the gadget is pretty affordable, we advise you to </span><a href="https://www.thetileapp.com/en-gb/products#tiles" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">have a look</span></a><span style="font-weight: 400;"> which one suits your or your loved one’s needs. Maaaybe it might be worth getting several ones, just in case he or she is forgetful multiple times a week.</span></p>
<h3>Watching a dog is a full-time job</h3>
<p><span style="font-weight: 400;">Is your partner thinking a bit too much about the dog being home alone while you’re out enjoying dinner? Or do you need to get a present for that crazy cat lady in your circle of friends? This present is absolutely perfect for both occasions. Let us introduce you to a gadget that might help your partner to actually enjoy date nights, the </span><a class="" href="https://petcube.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Petcube</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">This invention enables you to stalk your pet, even if you aren’t home. Set up in your flat, the Petcube can film your pet and send real time data straight to your mobile, making it possible to watch a live stream of your furry friend. In addition, some of the cubes have a built in laser, so you can play with your dog or cat. Others have an integrated treat dispenser to train your dog. Just imagine &#8211; you can use the pet cam during lunch breaks at work to </span><a class="" href="https://www.youtube.com/watch?v=SNqhC9o3kQI" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">check if your loyal companion at home is doing alright</span></a><span style="font-weight: 400;">. Furthermore, alarms will be sent out for any unusual behaviour at home or other major disturbances that the camera tracks.</span><span style="background-color: transparent;"> </span></p>
<p><span style="font-weight: 400;">No matter whether you decide to go for one of those rather odd presents or if you stick to something a little more basic to surprise your Valentine, we hope you have a great Valentine’s Day!</span></p>
<p><span style="font-weight: 400;">In case you run a business that provides Guest WiFi, feel free to get in touch with us. We are here to make sure you provide a safe and seamlessly working WiFi experience to your customers.</span></p>
<p><span style="font-weight: 400;">Hit the button below!</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

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WiFi Gifts for the Love of your Life


<p>Keeping on top of your marketing whilst running a hospitality business can be tough. Let marketing automations do the heavy lifting for you. </p>



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<p>They&nbsp;<strong>make your</strong>&nbsp;<strong>marketing easy and free up your time</strong>&nbsp;to focus on driving sales.</p>



<p>Check out our most popular marketing automations that you can send via email and SMS.</p>



<h5 class="wp-block-heading" id="h-4-quick-win-marketing-automations-campaigns"><strong>4 Quick-Win Marketing Automations Campaigns</strong></h5>



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<p class="has-text-align-left"><strong>Drive repeat visits</strong></p>



<p class="has-text-align-left">Want to send out personalised campaigns that drive sales?</p>



<p class="has-text-align-left">Send customers a&nbsp;<strong>birthday offer</strong>&nbsp;via SMS.</p>



<p class="has-text-align-left">Data: Date of birth</p>



<p><a href="https://stampede.ai/customer/bar-tonic"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Read Success Story</mark></strong></a></p>
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<p><strong>Retain your customers</strong></p>



<p>Haven’t seen some of your customers for a while?</p>



<p>Create a&nbsp;<strong>win-back email</strong>&nbsp;campaign to bring them back to your venue.</p>



<p>Data: Last in-venue visit or booking</p>



<p><strong><a href="https://stampede.ai/customer/cocktail-embassy"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Read Success Story</mark></a></strong></p>
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<p><strong>Get more and better reviews</strong></p>



<p>Need to boost your reputation online?&nbsp;</p>



<p>Activate the&nbsp;<strong>reviews automation</strong>&nbsp;to start pushing those numbers up.</p>



<p>Data: Recent in-venue visitor</p>



<p><strong><a href="https://stampede.ai/customer/montpeliers-group"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Read Success Story</mark></a></strong></p>
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<p><strong>Nurture your loyal customers</strong></p>



<p>Want to build a loyal customer base?</p>



<p>Reward your loyal customers with a&nbsp;<strong>‘thank you’ voucher</strong>&nbsp;and turn them into fans.</p>



<p>Data: Frequent loyalty card user or customer</p>



<p><strong><a href="https://stampede.ai/customer/atis"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Read Success Story</mark></a></strong></p>
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<h5 class="wp-block-heading"><strong>5 Reasons Why Our Customers Love Marketing Automations</strong></h5>



<ol>
<li>They are fast to set up, tip: create and re-use templates</li>



<li>They run on autopilot and leave you time to focus on other tasks</li>



<li>They drive sales &#8211;&nbsp;<a href="https://moosend.com/blog/10-marketing-automation-statistics-need-know/" target="_blank" rel="noreferrer noopener"><strong>75% of email revenue</strong></a>&nbsp;comes from personalised campaigns</li>



<li>They are personalised and relevant to your customers which means high conversion rates</li>



<li>They keep customers engaged and coming back to your venues</li>
</ol>



<p>Also, have a look at our&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">simple&nbsp;5-step recipe</mark></strong>&nbsp;</a>that will help you set-up more personalised marketing campaigns.</p>



<p>Let us make marketing easier for you. Get started with <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede marketing automations</mark></strong></a> to free up your time.</p>


Easy And Profitable Marketing With Automations


<p>Fliers, table-toppers, menu inserts, posters and trained staff are all well-established methods of increasing spend per head or spend per visit. However, <strong>the right technology setup</strong>&nbsp;can give you even greater control over customer purchase behaviour in the venue.</p>



<h4 class="wp-block-heading" id="h-landing-page-redirects"><br><strong>Landing Page Redirects</strong></h4>



<p><br>Many apps, including <strong><a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">guest WiFi</a></strong>, offer the ability to redirect customers to <strong>a website landing page of your choice</strong> as part of normal use. These pages function as<strong> an interactive flier</strong> or poster, and are <strong>cheaper, faster and easier to update</strong> than a whole venue full of printed materials.</p>



<p><br>A special offer only available on that page can be used as an incentive to <strong>capture more customer data</strong> or make customers feel extra special by finding a secret offer.</p>



<h4 class="wp-block-heading" id="h-email-and-sms-marketing"><br><strong>Email and SMS Marketing</strong></h4>



<p><br>With the right messaging system and guest data on hand, you can send promotions and offers to customers <strong>whilst they’re in the venue</strong>.&nbsp;</p>



<p><br><strong>Reward or encourage loyalty</strong> with special offers for returning customers. Certain apps will even allow you to target big spenders with marketing campaigns.</p>



<h4 class="wp-block-heading" id="h-upsell"><br><strong>Upsell</strong></h4>



<p><br>Landing pages, while useful, don’t guarantee that customers will pay attention. Stampede’s <strong><a href="https://stampede.ai/how-it-works/marketing/#stories" target="_blank" rel="noreferrer noopener">Upsell</a> </strong>feature works like Stories on social media to deliver digital fliers to return customers <strong>right on their phones.</strong> It’s fast to set up and you can change the offers as often as you need. Increase offer uptake, test new offers and save money on printed materials.</p>



<p>To find out more about how to increase customer spending in your venue, <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with one of our team.</p>


More Touchpoints, More Sales

May – June 2024 Social Media Calendar

Euro 2024 Event HTML Email Template

April 2024 Email Marketing Guide

April – May 2024 Social Media Calendar

March 2024 Email Marketing Guide

March – April 2024 Social Media Calendar

February – March 2024 Social Media Calendar

February 2024 Email Marketing Guide

January – February 2024 Social Media Calendar

January 2024 Email Marketing Guide

December 2023 Email Marketing Guide

December 2023 – January 2024 Social Media Calendar

November 2023 Email Marketing Guide

November-December 2023 Social Media Calendar

October-November 2023 Social Media Calendar

October 2023 Email Marketing Guide

September – October 2023 Social Media Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

New Menu HTML Email Template

Sports Fixture HTML Email Template

Hospitality Newsletter HTML Email Template

Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

<p>The <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/05/shocking-truth-about-how-many-emails-sent/"><span style="text-decoration: underline;">average person spends 4 hours a day</span> </a>to work through their inbox. So, how do you make sure that you get your customers’ attention when it comes to your email marketing? A well-designed email both visually and with engaging content can make the difference in <a href="https://www.copper.com/blog/sales-email-statistics"><span style="text-decoration: underline;">today’s noisy email inboxes</span></a>. <br></p>







<p>But what if you don’t have a <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/?referrer=stampede.ai"><span style="text-decoration: underline;">background in marketing and design</span></a>? Even without the resources of a big brand, you can make an impact. It’s much easier than you think with our big 4 email design tips:</p>



<h4 class="wp-block-heading"><strong>Your Brand</strong></h4>



<p>A uniform and memorable branding is key in today’s highly competitive business environment. Every email you send to your customers is an extension of your existing brand.</p>



<p>Therefore, our first tip is to stick to your overall branding when designing your emails. This includes your regular colours, the font, but also any logos or images connected to your brand. Consistency is the magic word here. By doing so, your customers will immediately recognise your company when opening the email.</p>



<h4 class="wp-block-heading"><strong>Placement of Text, Buttons, Images and White Space</strong></h4>



<p>It’s nothing new that readers’ attention will drop the closer they come to the bottom of the email. In order to keep them going, you need to catch their interest straight away. So don’t just overload your emails with important images and call-to-actions (CTA) right at the top of it.&nbsp;</p>



<p>The second tip to follow is to focus on selected images with clear CTAs, placed at the beginning of your email. So in case, you lose them further down, they’ve got the important bit.</p>



<p>Also, make sure to include paragraphs and enough white space. This will make it easier for your customers to read through and also visually separates your content.</p>



<h4 class="wp-block-heading"><strong>Storytelling</strong></h4>



<p>Remember those days in school when your teacher would say “your text needs to have a clear thread running through?”. Still relevant. That way you make sure that your readers don’t miss the important message in your email. This clear narrative is also highly relevant for the email design.</p>



<p>So here comes the third tip. Naturally, lead your customers’ attention to the most significant part within your email. Basically, storytelling via images rather than words.</p>



<h4 class="wp-block-heading"><strong>Optimizing for Mobile</strong></h4>



<p>As a consequence of the fact that we’re in front of our phones all the time, most of your customers will open your emails on their phone. The term “mobile-friendly” is all around. Though only being mobile-friendly for your website is not enough. We want more!</p>



<p>This is our last tip. Specifically, design your sequences for viewing on phone screens and test them before sending them out. This way you ensure not only a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/?referrer=stampede.ai"><span style="text-decoration: underline;">mindblowing email design</span></a> on the laptop but also on your customers’ mobile screen.</p>



<p>BONUS ROUND! Have an extra one on us:</p>



<h4 class="wp-block-heading"><strong>Extra Tip &#8211; Call-to-action</strong></h4>



<p><a href="https://www.campaignmonitor.com/resources/guides/10-tips-improve-email-calls-action/"><span style="text-decoration: underline;">CTAs are the trigger to immediate customer response</span></a> to your email. So you should put some thought into them as well. We think it should rather be a shout to action, than just a simple call.&nbsp;</p>



<p>So the ultimate tip for you. Ensure that your CTA is not missed by your readers. Make the buttons big enough in combination with an eye-catching design and strong wording&nbsp;</p>



<p>Overall, doesn’t sound too complicated, does it? Follow these simple and straightforward tips and you will be able to stand out from the crowd. Extraordinary email designs are your magic key to higher customer engagement. </p>



<p>Did you know that our marketing software can help you to easily <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai"><span style="text-decoration: underline;">set up your email campaigns</span></a>? And even better, once set-up they run automatically.</p>



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4 Tips for an Outstanding Email Design

<p><span style="background-color: transparent;">Social Media, blogging and emails are the predominant tools that help build a marketing strategy, we use them ourselves for personal purposes and know that they work. But how does a </span><a class="" href="http://www.thedrum.com/opinion/2017/10/27/how-many-people-see-your-content-each-digital-channel" target="_blank" rel="noopener noreferrer">98% open rate</a> sound to you?</p>
<p></p>
<p><span style="font-weight: 400;">Yes, </span><span style="font-weight: 400;"><a class="" href="http://info.dynmark.com/hs-fs/hub/307137/file-650880813-pdf/whitepapers/Intelligence_Review_Edition2.pdf" target="_blank" rel="noopener noreferrer">you heard right, 98%!</a></span><span style="font-weight: 400;"> This is only one of the convincing </span><a class="" href="https://www.textlocal.com/blog/2017/06/16/5-stats-that-prove-2017-is-the-year-for-sms-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">benefits that SMS Marketing</span></a><span style="font-weight: 400;"> brings to the table. The straightforward and intimate nature of SMS were other reasons for Stampede</span><span style="font-weight: 400;"> to make it part of the </span><a class="" href="https://www.stampede.ai/how-it-works#marketing" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">marketing approach</span></a><span style="font-weight: 400;"> we offer with our software.</span></p>
<h3>GDPR Changes</h3>
<p><span style="font-weight: 400;">As you must have heard by now, changes concerning data privacy are ahead in form of the </span><strong>General Data Protection Regulation (known as GDPR)</strong><span style="font-weight: 400;">, which will be implemented in May 2018. For email and SMS marketing, that </span><strong>means an opt-out or unsubscribe option must be included</strong><span style="font-weight: 400;"> in every communication you send out.</span></p>
<p><span style="font-weight: 400;">SMS messages sent through Stampede were previously limited to 160 characters, but due to the GDPR changes and the necessity of an unsubscribe option in SMS, the new maximum number of characters you&#8217;ll be able to use to promote your brand and services will be decreased to around 133 characters. It is quite difficult to send long links to your customers that allow them to unsubscribe. </span></p>
<p><span style="font-weight: 400;">Don’t worry, as usual, we have the solution for you.</span></p>
<h3>URL Shorteners</h3>
<p><span style="font-weight: 400;">Long URLs can be easily shortened with free tools like </span><a class="" href="https://bitly.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">https://bitly.com/</span></a><span style="font-weight: 400;"> and </span><a class="" href="https://goo.gl" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">https://goo.gl</span></a><span style="font-weight: 400;">. All you have to do is copy the link you want to shorten to one of the tools and you’ll receive a neat looking, short link right away! Using the short link in SMS will now save characters, which you can use to promote your business instead.</span></p>
<h3>Way more than just a link</h3>
<p><span style="background-color: transparent;">Links enable us to quickly visit a site on the Internet, save helpful resources and share cute cat videos with our friends. They are used in every channel for every conceivable purpose and shortening them is not the only thing you can do.</span></p>
<h3>Link Branding</h3>
<p><span style="font-weight: 400;">You can </span><strong>brand your shortened link</strong><span style="font-weight: 400;"> to give some context to the click and let others know what they are about to see before they even click the link. You&#8217;ve probably seen this on sites like YouTube &#8211; like so &#8211; <a class="" href="https://youtu.be/rNSnfXl1ZjU" target="_blank" rel="noopener noreferrer">https://youtu.be/rNSnfXl1ZjU</a>.</span></p>
<p><span style="font-weight: 400;">A branded short domain is where the true experience starts for your customer.</span></p>
<h3>Link Insight</h3>
<p><span style="font-weight: 400;">Another decisive benefit you can get from URL shortening is insight. We here at Stampede</span><span style="font-weight: 400;"> have always been convinced that </span><a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">understanding your customers</span></a><span style="font-weight: 400;"> is the key to success. With our software we enable you to track new and returning visitors to your venue. To track link clicks, shortened links can be used. They give you the opportunity to measure your performance with link analytics. Insights are a powerful tool to not only track your marketing efforts but also to adapt them continuously.</span></p>
<h3>Let&#8217;s be honest</h3>
<p><span style="background-color: transparent;">Wouldn’t you like to find out how many of your friends secretly click your cute cat video? </span></p>
<p><span style="background-color: transparent;"><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/rNSnfXl1ZjU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></span></p>
<p>If you crave more powerful insights into your customer&#8217;s online behviour through awesome guest WiFi, there&#8217;s no reason to wait- click the button below and find out how Stampede can help you boost your business!</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Shorter is Better! The 133 Character Limit


<h1 class="wp-block-heading" id="h-free-january-february-2024-social-media-calendar">Free January &#8211; February 2024<br>Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-brainstorming-for-your-social-media-posts">No more last-minute brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong> for January and February 2024 now.</p>



<p>It features topical post ideas, hashtag suggestions and image theme inspiration for each month. There&#8217;s something for every kind of hospitality business, from Valentines Day to Six Nations Rugby and even Leap Day 2024.</p>


Jimmy Garcia Catering – Lockdown Story

Manchester Gin – Lockdown Story


<h4 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-boost-your-sales-with-automated-email-campaigns">Get the knowledge you need to boost your sales with automated email campaigns</h4>



<p>Between our customers and ourselves, we&#8217;ve worked on hundreds of automation campaigns that send millions of emails every year and generate tons of extra revenue for hospitality businesses.</p>



<p>So, we know a thing or two about the value of automation, and we wanted to share the best practice.</p>



<p><strong>Download your free playbook</strong>&nbsp;to get started with easy and profitable marketing automation.</p>



<p>Featuring our easy-to-follow 5-step recipe to build campaigns that increase sales without an increased workload, plus 5 in-depth examples following the recipe.</p>


<p><span style="font-weight: 400;">Have you ever been lost in a foreign city? Ever had to send out an important text? There are moments in which we are grateful for an Internet connection on our smartphone and even more grateful for the <a class="" href="/blog/restaurant-wifi-with-tapas-blackbx-success-story" target="_blank" rel="noopener noreferrer">bars and restaurants</a> around us that allow us to access it.  </span></p>
<p></p>
<p><span style="font-weight: 400;">In some situations WiFi can be a lifesaver, but at other times it seems like people simply have a crave to check their newsfeed, mails and stay connected with friends. It can be argued that WiFi is indeed highly addictive, as <a class="" href="https://www.ipass.com/wp-content/uploads/2017/11/iPass-Mobile-Professional-Report-2017.pdf" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">a study from iPass</span></a><span style="font-weight: 400;"> suggests that 27% of respondents indicated that WiFi is impossible to give up. </span></span></p>
<p><span style="font-weight: 400;"><span style="font-weight: 400;">Let’s put this in relation with other cravings humanity has &#8211; gambling is only impossible to give up for 4% of the respondents, while smoking was only slightly higher &#8211; at 6%. This connectivity-craving is leading some people to use WiFi on their smartphones even in some weird situations. </span></span></p>
<h3><span style="font-weight: 400;"><strong>The Toilet</strong> </span></h3>
<p><span style="font-weight: 400;">I am sure you remember the last text you received, but are you aware there’s a good chance this text was composed on a toilet? Fair enough, sitting on the throne can be quite inspirational. I bet the amount of texts sent from bathrooms all around the world must be quite impressive, as 72% of us make use of a smartphone in the stall. Maybe it’s the solitary atmosphere that bathrooms provide us with that make it so likely to just grab a smartphone and explore the fascinating world wide web. We really don’t mind, but please wash your hands.</span></p>
<h3><strong>On a Date </strong></h3>
<p><span style="font-weight: 400;">Having used Tinder in the bathroom, some of us might be lucky enough to have a date or two. Well done! Get your favourite shirt ironed and take your crush to a nice bar around the corner. Don’t forget to be charming, interested in what your counterpart has to say and keep your phone in your pocket. Apparently none of you are listening to our old-fashioned dating advice anyway &#8211; since a shocking 36% of people use their smartphone during a date. In other words, more than every third person will have a wee look at Facebook, read some mails or sends an ‘</span><a class="" href="https://i.pinimg.com/736x/73/b1/a7/73b1a7bafc43a649c857984719588d1e--sweet-texts-cute-texts.jpg" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">emergency text</span></a><span style="font-weight: 400;">’ to the best friend during a date.</span></p>
<h3>During Sex</h3>
<p><span style="font-weight: 400;">In case the date goes well, brace yourself &#8211; 7% use their mobiles even during sex, unfortunately we weren’t able to find out exactly how they do it.</span></p>
<h3><strong>In a Meeting </strong></h3>
<p><span style="font-weight: 400;">Sure, meetings are boring and sometimes you might need to check your phone to bolster a fact or two in your PowerPoint. But, if you&#8217;re in a meeting, it&#8217;s usually a good idea to give the persenter your full attention. Which apparently more than half of us can&#8217;t do, as 53% of respondants reported that they had checked their smartphone during a meeting. For shame. </span></p>
<h3><strong>At a Funeral </strong></h3>
<p><span style="font-weight: 400;">If you thought tweeting during a date (or an intimate encounter) would be rude or impolite, you might be shocked about the next odd situation. Some people would literally take their smartphone to the grave if they could &#8211; 11% of respondents during the research admitted they’d use their smartphone even during a funeral. Somethings are a little too much, even for us. </span></p>
<h3>Being Connected is a Good Thing</h3>
<p><span style="font-weight: 400;">Just because some internet users lose control over their habits and might have a weird relation to their smartphone, doesn&#8217;t mean we all have to follow in their footsteps. </span></p>
<p><span style="font-weight: 400;">Internet and smartphones have revolutionised the way we interact, the way we plan and even the way we live. The strong need to connect with others, share our experiences online and always be up to date, has brought an opportunity for businesses looking to expand their audience. </span></p>
<p><span style="font-weight: 400;">The importance of offering an Internet access to customers is absolutely vital today. If you want to learn more about guest WiFi and how offering it will benefit both your business and your customers, click below. </span></p>
<p><span style="font-weight: 400;">Just make sure you wash your hands first. </span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

THE TOP 5 WEIRDEST TIMES TO USE A SMARTPHONE


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<h3 class="wp-block-heading">Over 38,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£55,000 Return-to-visit revenue</h3>



<p>Traceable ROI from personalised marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">91% Opt-In Rate to Marketing</h3>



<p>Less time spent on creating and sending emails with automated campaigns</p>
</div></div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR Compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
</div></div>
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<h1 class="wp-block-heading">Overview</h1>



<p>Brother Marcus uses Stampede to capture customer data and grow their email database, in order to effectively market to their customers across their London-based Eastern Mediterranean restaurant group.</p>



<p>After humble beginnings as a pop-up run by three friends Arthur, Alex and Tas, in an old greasy spoon in April 2016, Brother Marcus now has five all-day-dining Eastern Mediterranean-themed restaurants across London and employs over 75 staff.</p>
</div>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1.jpeg"><img decoding="async" loading="lazy" width="1024" height="684" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-1024x684.jpeg" alt="brother marcus food" class="wp-image-20337" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-1024x684.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-300x200.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-768x513.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-1536x1025.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-2048x1367.jpeg 2048w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-1200x801.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-150x100.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-1920x1282.jpeg 1920w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus1-592x395.jpeg 592w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2.jpeg"><img decoding="async" loading="lazy" width="1024" height="684" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-1024x684.jpeg" alt="brother marcus table" class="wp-image-20338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-1024x684.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-300x200.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-768x513.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-1536x1025.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-2048x1367.jpeg 2048w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-1200x801.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-150x100.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-1920x1282.jpeg 1920w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/brother-marcus2-592x395.jpeg 592w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Capturing GDPR compliant customer data in order to run effective and targeted marketing campaigns is one of the toughest challenges faced by businesses today.</p>



<p>“We were very, very bad at collecting data. It was non-existent,” Arthur Campbell, Co-founder and Operations Director of Brother Marcus admits.</p>



<p>“Getting email addresses off people, it was almost not possible. We had jars that people could drop their business cards into and competitions people could enter. We relied on our PR company to give us press emails. Our GDPR compliance wasn’t as good as it could have been.”</p>



<p>Like many other businesses in the hospitality sector, Brother Marcus decided to make free WiFi available for its customers while they were dining in their restaurants.</p>



<p>“We had a standard WiFi with a password in the beginning &#8211; it didn’t have any of the features that Stampede does,” Arthur reveals.</p>



<p>Unfortunately, this meant that they were missing out on a simple and effective way to capture valuable customer data, potentially resulting in missed marketing opportunities and easy ways to create and increase customer loyalty.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“The customer service with Stampede has been excellent. This has been one of the big factors for us staying with them and keeping them on.”</p></blockquote></figure>



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<p>“Stampede’s software provides us with a much easier, much more streamlined way of doing things. It adds to the customer experience and it has made our marketing much easier.”</p>
<cite><span><b>Arthur Campbell</b></span><b>&nbsp;–</b> Co-Founder, Brother Marcus<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>After a year of searching for a solution which would enable them to capture customer data in a much more efficient and effective manner through the free WiFi they offered to their customers, Brother Marcus came across B2B hospitality technology company Stampede.</p>



<p>Customers can now quickly connect to Brother Marcus’ WiFi without the need for a password, using a one-off login through a captive portal with Brother Marcus branding. Their device will then automatically reconnect when they return to the venue.</p>



<p>“They [Stampede] manage the guest WiFi. We don’t have that much involvement at all. When our customers login, they can opt in or out to share date with us. That info gets shared automatically with Mailchimp. Then we send out all of our marketing and newsletters through Mailchimp,” Arthur explains.</p>



<p>“The only thing I do is update the home screen that the guests land on, which at the moment goes straight to our Instagram page.”</p>



<p>Brother Marcus has captured over 38,000 customer records since they started using Stampede for their guest WiFi in 2019.</p>



<p>Being able to not only quickly and easily collect customer data for marketing purposes but also have this data automatically fed into their marketing software, has represented a major time saving for Arthur and his staff.</p>



<p>“Its ease of use for both back of house and for customers is what initially attracted us to Stampede. The automations and integrations into Mailchimp give us a one hundred percent time saving.”</p>



<p>“Stampede’s software provides us with a much easier, much more streamlined way of doing things. It adds to the customer experience and it has made our marketing much easier.”</p>



<p>“The customer service with Stampede has been excellent. This has been one of the big factors for us staying with them and keeping them on.”</p>



<p></p>
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Brother Marcus

Patrick Clover

4 Best Restaurant Table Booking Software Compared


<p>Having a change in scenery and getting out of your own four walls is only one reason why many people want to work from hospitality venues.&nbsp;It is also about the mixture of having some sort of <strong>office buzz with the convenience of being taken care of.</strong> There is no need to worry about what’s for lunch and having to prepare it. And even better free flow (high-quality) coffee and tea throughout the day.&nbsp;</p>



<hr class="wp-block-separator has-css-opacity"/>



<h4 class="wp-block-heading" id="h-create-and-promote-your-remote-work-space-packages"><strong>Create and Promote Your Remote Work Space Packages</strong></h4>



<p>To make your place more attractive and to set yourself apart from other venues, it’s worth <strong>creating dedicated “remote work packages”</strong>.&nbsp;</p>



<p>Think of what a remote worker might need apart from <strong><a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">fast and secure WiFi</a></strong> and what they can’t get at home. Just relying on your coffee offers alone might not be enough to get people through your door.&nbsp;</p>



<p>Also, consider offering hourly packages alongside half-or full-day packages or even a monthly subscription. And don’t forget to encourage pre-booking.</p>



<p>Here’s some inspiration for your packages, as well as a couple of examples from other hospitality venues.</p>



<h4 class="wp-block-heading"><strong>Package Item Ideas for Restaurants/Pubs/Cafes/Bars</strong></h4>



<ul>
<li>Unlimited / high-speed WiFi &amp; charging points</li>



<li>Coffee/tea subscription</li>



<li>Soft drinks offers</li>



<li>Free breakfast item upon arrival</li>



<li>Lunch time offers</li>



<li>After work dinner/drink offers</li>



<li>Offer for private rooms hire</li>
</ul>



<h5 class="wp-block-heading"><strong>Examples</strong></h5>



<p>Have a look at what the <a href="https://www.youngs.co.uk/work-from-pub" target="_blank" rel="noreferrer noopener"><strong>Youngs Pub Group</strong></a> and the <strong><a href="https://www.pubswithmore.co.uk/work-from-a-pub" target="_blank" rel="noreferrer noopener">Stonegate Group</a></strong> have come up with across their venues.</p>



<h4 class="wp-block-heading"><strong>Package Item Ideas for Hotels</strong></h4>



<p>Hotels are great for all those who want a more private space to work from, so they’re ideal for hosting virtual meetings or calls.</p>



<p>It might be worth considering expanding your day passes to overnight ones or even several days (with special weekend deals) for customers who are looking for a longer escape from their homes.</p>



<p>Your remote work package could include:</p>



<ul>
<li>Early check-in, late check-out</li>



<li>Unlimited WiFi &amp; charging points</li>



<li>HDMI cable to connect laptop to TV</li>



<li>Access to business centre (printer)</li>



<li>F&amp;B voucher</li>



<li>Selection of coffee/tee in the room</li>



<li>Add breakfast, snack, lunch or dinner option</li>



<li>Offer for leisure facilities &#8211; gym, spa</li>



<li>Free parking</li>
</ul>



<h5 class="wp-block-heading"><strong>Examples</strong></h5>



<p>A great example for hotels is <strong><a href="https://www.bestwestern.co.uk/work-from-hotels" target="_blank" rel="noreferrer noopener">Best Western</a></strong>.</p>



<h4 class="wp-block-heading"><strong>Bonus Tip &#8211; Ramp Up Your Remote Working Space Promotions</strong></h4>



<p>There are other ways for businesses to promote their venue as a remote working space, besides through Google searches, social media and on the website.</p>



<p>One of those examples is <strong><a href="https://swurf.co" target="_blank" rel="noreferrer noopener">SWURF</a></strong>, a work surfing app. SWURF connects remote workers to places where they are welcomed to work from. Venues can list and promote their properties on the app. SWURF started off as an Edinburgh based project and is now fast expanding to major UK cities. </p>



<p>Head to <strong><a href="https://stampede.ai/blog/how-to-turn-your-venue-into-the-1-remote-working-place-part-i/">Part I of this article</a></strong> to get a quick checklist on how to set up your venue as a remote working space.</p>



<p>Need some help promoting your remote work packages via email or SMS marketing? <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team. We&#8217;re happy to help.</p>


[Part II] How to Promote Your Venue as the #1 Remote Working Space

New Data Source: Stampede x Toggle For More Repeat Customers

EnGenius Tech now a Stampede technology partner

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]


<h1 class="wp-block-heading" id="h-free-february-march-2023social-media-calendar">Free February &#8211; March 2023<br>Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong>&nbsp;for February and March 2023 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month.</p>


A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality


<h4 class="wp-block-heading" id="h-clear-some-space-in-your-busy-schedule-with-these-ready-made-campaigns">Clear some space in your busy schedule with these ready-made campaigns</h4>



<p>To simplify your marketing and save time planning campaigns at this busy time, we’ve created an <strong>Email Marketing Guide</strong>&nbsp;specifically for hospitality brands.</p>



<p><strong>Download your FREE Email Marketing Guide</strong> for January 2024 now and start scheduling and promoting your campaigns.</p>



<p>Featuring 7 instant and seasonal campaign ideas, 3 ready-to-use templates and additional resources from our blog.</p>



<p>Get stuck into the New Year with a bang. There&#8217;s a range of campaign ideas from gift card pushes to January Xmas parties to explore and try in your own marketing.</p>


Home


<h2 class="wp-block-heading">New version software now live!</h2>



<p><strong>Discover V4.0</strong></p>



<p><strong><a href="#webinar-video">Watch our Webinar below</a></strong></p>



<p>After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live</p>



<p>The new version includes:</p>



<p>&nbsp;<strong>A totally redesigned user experience </strong>making the software faster and easier to use than ever.</p>



<p><strong>An overhaul of our marketing suite</strong> including changes to the interface as well as improved functionality in the email builder.</p>



<p><strong>Enhanced insight and statistics</strong> within the software providing more detail that you can use to grow your business.</p>



<p><strong>Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a></strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way.</p>



<p>Check out our webinar below for more information or contact our team <strong>below</strong> for a 1-to-1 demo.</p>



<h3 class="wp-block-heading"><strong><a href="https://stampede.ai/contact/">Book A Demo</a></strong></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading"><strong>Webinar script&nbsp;</strong></h4>



<p><strong>Welcome &#8211; 0:00</strong></p>



<p><strong>Dashboard overview &#8211; 0:36</strong></p>



<p>Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.</p>



<ul><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



<p><strong>Analtyics &#8211; 2:24</strong></p>



<p>Find out who and when your customers are in your venue with our improved analytics and graphs</p>



<ul><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



<p><strong>Branding/login &#8211; 3:27</strong></p>



<p>With our new editor and layout &#8211; building your business splash page has never been easier</p>



<ul><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



<p><strong>Marketing automation &#8211; 4:30</strong></p>



<p>Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.</p>



<ul><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



<p><strong>Reviews &#8211; 8:31</strong></p>



<p>The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;</p>



<ul><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



<p><strong>Stories &#8211; 9:41</strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.</p>



<p>You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.</p>



<ul><li>How to create stories</li><li>How to track impressions</li></ul>


Connect Version 4.0


<h4 class="wp-block-heading" id="h-power-up-your-social-media-posts-with-an-informed-approach-to-hashtags">Power up your social media posts with an informed approach to hashtags</h4>



<p>Hashtags are arguably one of the most powerful, yet untapped, resources on social media. Getting them right can dramatically increase the reach of your posts and help the social media platforms work for you, rather than against.</p>



<p>But where do you start?</p>



<p><strong>Download your free hashtag cheat sheet now</strong>.</p>



<p>To make it easier for hospitality businesses, we’ve compiled a huge list of hashtags for quick reference. With over 250 ideas covering 14 relevant categories from meal and drink themes to travel and competitions, plus handy tips and advice on hashtag use this cheat sheet will provide a structured approach to hashtags.</p>


Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi


<p>What&#8217;s even better than customer loyalty?&nbsp;<strong>Customer Advocacy</strong>, A.K.A. word-of-mouth. The best way to get new customers is through existing ones. In general,&nbsp;customer <strong><a href="https://upserve.com/restaurant-insider/benefits-restaurant-referral-program/" target="_blank" rel="noreferrer noopener">referral marketing</a></strong>&nbsp;creates customers with a&nbsp;<strong>higher lifetime value</strong>&nbsp;thanks to increased loyalty and overall spending.</p>



<hr class="wp-block-separator"/>



<p>A successful customer referral scheme doesn’t have to be complicated or expensive though. Your&nbsp;<strong>loyal customers</strong>&nbsp;certainly are one reliable source for customer referrals. However, there are other sources you can use.</p>



<p>Let’s take our 5 step recipe to&nbsp;<strong>set up a simple customer referral campaign</strong>.</p>



<h5 class="wp-block-heading"><strong>1) The Data</strong></h5>



<p>For this referral campaign, you need to access a list of those customers who have&nbsp;<strong>given you feedback or have left a review</strong>. Ideally positive feedback at that! Many online review systems will have a contact list stored that you can access.</p>



<p>If you don’t have access to that, then seek out your customers who exhibit loyalty with their&nbsp;<strong>visit or booking frequency</strong>. It goes without saying that if they visit and spend a lot, they can be considered loyal.</p>



<h5 class="wp-block-heading"><strong>2) The Trigger Event</strong></h5>



<p>The trigger event in this case will be&nbsp;<strong>time-based</strong>. This means you have to segment your reviews by ‘<strong>customer who has left a positive review within the last … days.</strong>’</p>



<p>You can choose a timeframe that works best for you. However, customer memory and engagement will be higher with less time in between. You can also set this up as an immediate trigger and your campaign will be sent straight after someone has left a review.&nbsp;</p>



<p>If you’re basing it on loyalty, then the trigger is ‘<strong>total number of visits is greater than [number]’</strong>.</p>



<p>You can easily turn this campaign into an automated one so that you don’t have to update it and send it manually.</p>



<h5 class="wp-block-heading"><strong>3) The Messaging</strong></h5>



<p>The first part of your messaging should focus on acknowledging your customers’ feedback and/or experience they had at your venue.</p>



<p>The second part is all about giving them the opportunity to be rewarded when they bring back a friend and spread the word.</p>



<p>Make sure it’s&nbsp;<strong>easy for customers to understand how a referral works</strong>&nbsp;and what they need to do. And more importantly,&nbsp;<strong>what&#8217;s in it for them</strong>.</p>



<h5 class="wp-block-heading"><strong>4) The Offer</strong></h5>



<p>For this campaign, you should include a&nbsp;<strong>special deal or time-limited offer</strong>&nbsp;that customers can claim at your venue.</p>



<p>Here’s what your email could look like:</p>



<p><em>Subject line: [Name], spread the word and bring a friend to get [offer]</em></p>



<p class="has-text-align-center"><em>We’re glad to hear that you’ve enjoyed your time at [venue]. Why not share your great experience with your family and friends?</em></p>



<p class="has-text-align-center"><em>The best bit, if you bring a friend you’ll get [offer]. What are you waiting for?</em></p>



<p class="has-text-align-center"><em>REFER NOW</em></p>



<h5 class="wp-block-heading" id="h-5-the-outcome"><strong>5) The Outcome</strong></h5>



<p>The effect of this customer referral campaign is pretty straightforward. You’ll get new customers through your door, plus your existing customer will pay you another visit to claim the reward.&nbsp;</p>



<p>To get the ball rolling,&nbsp;<strong><a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">automate your review requests</a></strong>&nbsp;to gather more reviews for your campaign without the hassle of manually asking for them.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener"><strong>Reach out</strong></a>&nbsp;to one of our team to find out how you can set this up in your venue.</p>



<p>Also, don’t forget to&nbsp;<strong><a href="https://stampede.ai/blog/" target="_blank" rel="noreferrer noopener">head to our blog</a></strong>&nbsp;to check out all articles of this 5 part series on personalised marketing as a means to drive customer loyalty faster and grow your business.</p>


Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]


<p>WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. </p>



<h3 class="wp-block-heading"><strong>The big question is – how does WiFi advertising work?</strong></h3>



<p><amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. <br><br> For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network.<br><br> Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. <br><br> To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence.<br><br> The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/"><span style="text-decoration: underline;">loyalty reward program</span></a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. <br><br> One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – <br> <em>A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418"><span style="text-decoration: underline;">Cisco</span></a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</em></amp-fit-text></p>



<h3 class="wp-block-heading"><strong> How Can My Business Benefit from WiFi Marketing?</strong></h3>



<p>We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. </p>



<p> For the customer it is:</p>



<ul><li> <strong>Super convenient</strong>. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li><strong>Able to improve the overall shopping experience.</strong> According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html"><span style="text-decoration: underline;">Devicescape</span></a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



<p> For the retailer it:</p>



<ul><li> <strong>Increases sales. </strong>The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> <strong>Helps to get a better understanding of customers.</strong> WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li><strong>Builds an audience.</strong> By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/"><span style="text-decoration: underline;">collecting email address</span></a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li><strong>Is perfect for promotions. </strong>There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">email campaigns</span></a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> <strong>Who Offers WiFi Marketing?</strong></h2>



<p> With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. </p>



<p> If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede.  Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p> From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. </p>



<p> <strong>References:</strong></p>



<p> <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418"><span style="text-decoration: underline;">Cisco Consumer Study.</span></a></p>



<p> <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html"><span style="text-decoration: underline;">Survey By Devicescape. </span></a></p>


How Does WiFi Marketing Work?

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online

Take the Risk Out of Your Guest WiFi

Research Found Gen Z Abandons Pubs and Clubs


<h1 class="wp-block-heading" id="h-free-january-february-2023social-media-calendar">Free January &#8211; February 2023<br>Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong>&nbsp;for January and February 2023 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month.</p>


<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400; color: #ffffff;">&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; </span></p>
<p><span style="color: #ff3a9b;"><strong>Jamie Ward, Digital Marketing Manager, The Yard Coventry</strong></span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.</span></p>
<p><span style="font-weight: 400;">Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>CAPTIVE PORTAL INCLUDES:</strong></p>
<ul>
<li><span style="font-weight: 400;">GDPR compliant for customers and businesses</span></li>
<li><span style="font-weight: 400;">Easy to build with custom fields</span></li>
<li><span style="font-weight: 400;">Keep your business WiFi network separate and secure</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Create a brilliant customer experience with your custom designed login page to match your branding.</span></p>
<p><span style="font-weight: 400;">No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>A BETTER CUSTOMER EXPERIENCE:</strong></p>
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>



<p>Creating a&nbsp;<strong>personalised customer experience</strong>&nbsp;is a straightforward task for online retailers, as they can easily collect and&nbsp;<strong>use customer data insights</strong>. Thanks to digital innovation over the past two years, the hospitality industry can also now use the same types of customer data for personalisation.</p>



<hr class="wp-block-separator"/>



<p><br><strong><a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/" target="_blank" rel="noreferrer noopener">In part one of this series</a></strong>, we had a look into why businesses should focus more on personalisation. This second part will dive deeper into how you gain customer insights and how you can use them to grow your business.</p>



<h4 class="wp-block-heading" id="h-get-to-know-your-customers"><strong>Get to know your customers</strong></h4>



<p>By combining all your customer data from various tech tools, you are able to build a unique profile for each customer, which you can then use to create a personalised experience.</p>



<p>There are&nbsp;<strong>many data sources alongside your customer journey</strong>&nbsp;that allow you to get to know your customers. Some sources are more transactional, others focus on behavioural data.</p>



<p>Here’re the most important customer data sources to seek out and use for personalisation:</p>



<h4 class="wp-block-heading" id="booking-system"><strong>Booking system</strong></h4>



<p>Booking systems mostly provide you with basic customer contact data. On top of that, you’ll also get insights into&nbsp;<strong>booking habits</strong>.</p>



<ul><li>Do they book on a regular basis?</li><li>Do they usually book a table for 2 or more?</li><li>Do they have a preferred seating arrangement?</li><li>Did they book for a special occasion?</li><li>Did they book for events?</li></ul>



<h4 class="wp-block-heading" id="pos-and-order-pay"><strong>POS and Order &amp; Pay</strong></h4>



<p>Those systems certainly come with a lot of&nbsp;<strong>transactional data</strong>. But they are also rich in more specific insights around individual preferred&nbsp;<strong>food and drink choices</strong>.</p>



<ul><li>What’s their average amount spent per visit?</li><li>High-spender vs. low-spender</li><li>Do they prefer to sit in or takeaway/delivery?</li><li>Do they order the same menu items?</li><li>Do they have a favourite drink/spirit?</li><li>How do they like their favourite dish? (e.g. burger medium…)</li><li>Do they have dietary preferences or allergies?</li></ul>



<h4 class="wp-block-heading" id="guest-wifi"><strong>Guest WiFi</strong></h4>



<p>Your WiFi data can tell you a lot about your&nbsp;<strong>customers’ behaviour</strong>. Those insights are really valuable for retention campaigns.</p>



<ul><li>How much time did they spend in your venue?&nbsp;</li><li>Was it their first visit or are they a regular?</li><li>Do they have a preferred day?</li><li>Do they have a preferred time of the day?</li><li>Are they coming in for special events? (e.g. football, live music)</li></ul>



<h4 class="wp-block-heading" id="loyalty-program"><strong>Loyalty Program</strong></h4>



<p>Your loyalty program helps you to find out more about what your most loyal customers have in common (<strong>characteristics and purchasing behaviour</strong>).</p>



<ul><li>How long does it take them to get a full card?</li><li>How long does it take them to redeem their cards?</li><li>How many points/stamps have they left?</li><li>What do they purchase to get a stamp?</li><li>How long have they been a customer?</li></ul>



<h4 class="wp-block-heading" id="use-customer-data-to-create-a-personalised-experience"><strong>Use customer data to create a personalised experience</strong></h4>



<p>Now it’s time to power your email and SMS marketing with all those customer insights and to start&nbsp;<strong>segmenting your database</strong>&nbsp;accordingly.</p>



<p>Some proven campaign ideas to increase conversions and spending:</p>



<ul><li>Favourite food &#8211;&nbsp;<em>“We know you love our … Get % off next time you order”</em></li><li>Birthday &#8211;<em>&nbsp;“Drink for free”, “Get % when you celebrate your birthday with us”</em></li><li>Event bookers &#8211;<em>&nbsp;“New event coming up, secure your space”</em></li><li>Re-engagement offer &#8211;&nbsp;<em>“Haven’t seen you in a while”</em></li><li>Recommendations &#8211;&nbsp;<em>“We thought you might like …”</em></li><li>Redeem stamp card &#8211;&nbsp;<em>“Only 1 stamp left, come by today to get a free …”</em></li><li>Loyalty recommendations &#8211;&nbsp;<em>“We’ve got a new coffee flavour for you to try”</em></li><li>Push loyalty usage &#8211;&nbsp;<em>“Double stamp day today”</em></li></ul>



<p>Need help sending out tailored email &amp; SMS campaigns?&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;</strong>with one of our&nbsp;team who are happy to run you through it.</p>


How To Bring Customers Back Using Customer Data And Personalisation [Part II]

<p><span style="font-weight: 400;">We live in hectic times. Rushing from one appointment to the next, we often forget to take time for ourselves. Remembering to send that vital document to your manager is often times considered more important than finding time for yourself, relaxing and reflecting. In order to give you the refuge you deserve, we are proud to introduce a new product of the constantly growing Stampede</span><span style="font-weight: 400;"> family. </span></p>
<p></p>
<p><span style="font-weight: 400;">Countless months of preparation, dozens of brainstorming sessions and practical tests were necessary to combine design, bold functionality and visionary genius. Today, we are happy to introduce you to a product that challenges the status-quo with the vision to boost creativity through relaxation.</span></p>
<p>Let Stampede present you to your personal monastery of silence, your palace of inspiration, the throne you deserve to overlook the world’s chaos:</p>
<p><iframe loading="lazy" src="//www.youtube.com/embed/vpQ08CA2UeQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><span style="font-weight: 400;">The first of its kind, the Stampede</span><span style="font-weight: 400;">&#8211;</span><strong>ST</strong><span style="font-weight: 400;"> impresses with flawless design and cutting-edge technology. The </span><strong>ST</strong><span style="font-weight: 400;"> is an intelligent change assistant, aiming at revolutionizing offices and businesses around the world by democratizing data.</span></p>
<p><span style="font-weight: 400;">Using the toilet has been a taboo for too long and Stampede</span><span style="font-weight: 400;"> is here to give employees the confidence back to feel comfortable at the office. Harmful banter and office gossip often leave employees frustrated and afraid to use the bathroom. The times of doubt and guilt are over.</span></p>
<h2>Analytics &amp; Insights</h2>
<p><span style="font-weight: 400;">Gather relevant information on bathroom users. Identify dwell times, gender and frequency and drill down the collected data and calculate the average time spent on the toilet. These insights let you understand employees’ behaviour and give great indications for future changes. Collected data can be accessed through our real-time dashboard, so you will never miss a pit stop.</span></p>
<h2>Marketing Automation</h2>
<p><span style="font-weight: 400;">With the collected data, behaviour- triggered campaigns can be set up within minutes. Campaigns are a great tool to establish trust and foster loyalty with employees.</span></p>
<p><span style="font-weight: 400;">“Hello Doug, you haven’t visited the toilet today. Is something wrong?”</span></p>
<p><span style="font-weight: 400;">Depending on the employee’s behaviour, the campaign content should vary. This approach guarantees the recipient is addressed personally. This makes it more likely for employees to feel ‘at home’ or comfortable, as someone cares about them.</span></p>
<p><span style="font-weight: 400;">&#8220;Susan, your last visit was… excessive. Perhaps you should see a doctor? Book now: bitly.com/neargpuk&#8221;</span></p>
<h2>Benefits for your Company</h2>
<p><span style="font-weight: 400;">Giving employees a silent place entails many benefits for the company. Besides an improved and more relaxed working environment, the enterprise benefits from the Stampede</span><strong>-ST</strong><span style="font-weight: 400;"> in countless ways. As scientifically proven, higher creativity and productivity levels usually follow immediately after the installation of the smart</span><strong> ST</strong><span style="font-weight: 400;"> WiFi toilet. Therefore, a clear connection between the use of the </span><strong>ST</strong><span style="font-weight: 400;"> and the company output, and therefore revenue, can be drawn.</span></p>
<p><span style="font-weight: 400;">Don’t let this topic be taboo any longer, we are here to support a change in the right direction and give your employees the throne they deserve.</span></p>
<p><span style="font-weight: 400;">If your business or office is ready for a true movement forward with Stampede</span><span style="font-weight: 400;">, feel free to get in touch with us and learn more about the unlimited possibilities the Stampede</span><strong>-ST</strong><span style="font-weight: 400;"> offers.</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Stampede-ST, the world’s first Smart WiFi Toilet


<p>As a <strong>restaurant operator</strong>, you’re dealing with many moving parts. From customer service to marketing strategy and staffing. How do you make sure that all of this complexity is managed effectively, especially during busy periods?&nbsp;</p>



<p>You may benefit from incorporating <strong>AI tools into your everyday operations</strong> as they can help streamline processes, manage supply and demand more efficiently, and perform analysis for data-driven decisions. All whilst freeing up precious time to focus on other parts of the business.</p>



<p>Learn more about 3 AI tools specifically designed for restaurants that could boost your bottom line.&nbsp;</p>



<h2 class="wp-block-heading" id="h-1-ai-powered-table-booking-platform"><strong>1. AI-powered table booking platform</strong></h2>



<p>With the advent of <strong><a href="https://stampede.ai/get-bookings"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table booking systems powered by AI</mark></a></strong>, managing reservations has become a much simpler process for restaurants.&nbsp;</p>



<p>For example, with the help of AI, <strong>smart table allocation</strong> is now possible. The algorithm reviews and suggests ways to optimise seating. Also taking any customer preferences into account. This way, operators make optimum use of their venue and resources and customers are happy.</p>



<p>AI tools can also highlight<strong> instant upsell opportunities</strong> for restaurant operators based on historic customer interactions and preferences. The data is pulled from your order and pay system. Using this information staff can make personalised recommendations that boost customer satisfaction.</p>



<p>A common issue for restaurants is <a href="https://stampede.ai/blog/10-quick-ways-to-prevent-lost-revenue-from-no-shows"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">no-shows</mark></strong></a>. AI can help predict and tag customers that might be at risk of cancelling or not showing up. It can also use this input to trigger automated booking reminders to be sent out to avoid those.</p>



<h2 class="wp-block-heading" id="h-2-ai-food-ordering"><strong>2. AI food ordering</strong></h2>



<p><strong>AI food ordering</strong> has quickly become a popular solution for restaurants to help avoid long waiting times and overcome staff shortages.&nbsp;</p>



<p>With the use of <strong>self-serve kiosks or mobile apps</strong>, customers can quickly and easily order their meals without having to interact with staff members. An ordering app also allows customers to place their order in advance and have it ready and prepared upon arrival.&nbsp;</p>



<p>In addition, there is a new trend: <a href="https://voicebot.ai/2021/10/13/wendys-signs-with-google-cloud-to-bring-ai-and-voice-recognition-to-restaurant-chain/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">AI voice ordering</mark></strong></a>. Some known restaurant chains have implemented this already to speed up their processes. Customers can order their food conveniently through voice commands.</p>



<p>To make the whole process even more personalised those tools can remember <strong>previous orders and preferences </strong>and can suggest them to the customer straight away.</p>



<h2 class="wp-block-heading" id="h-3-inventory-and-resource-management"><strong>3. Inventory and resource management</strong></h2>



<p>Nailing inventory and resource management can be tricky but is a crucial aspect of any successful restaurant. This part has become much easier with AI tools to hand.</p>



<p>AI <strong>predicts in real-time what customers might order</strong> based on historic data and determine which products might be in high demand. This data can be further enriched with market and seasonal trends.</p>



<p>This way <strong>sales forecasting and supply purchasing </strong>become much more accurate. What’s more, it helps to prevent overstock and high amounts of food waste. So, restaurants can <strong>cut unnecessary costs </strong>from poor inventory management.</p>



<p>With the help of AI tools, restaurants can also use data insights to identify top-selling products, popular order combinations as well as slow burners. Restaurant operators can use this information when they design a new menu.&nbsp;</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>Restaurants will find that by adding AI tools to their tech stack they gain better control of their daily operations, streamline processes and improve finances.</p>



<p>There are some AI-powered tools restaurant operators should definitely consider, such as smart <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table booking platforms</mark></strong></a> and food ordering apps or self-serve kiosks. They not only support staff but also provide customers with a more personalised experience and thus drive their loyalty.</p>



<p>In addition, data insights, customer behaviours and market trends are used to make informed sales predictions. AI can therefore improve inventory and resource management and help businesses to save costs.&nbsp;</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


3 Restaurant-Specific AI Tools That Drive Sales


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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 41,500 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£49,000 Marketing ROI</h3>



<p>A time-saving and intelligent marketing tool.</p>
</div></div>
</div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png" alt="case study email open rate icon" class="wp-image-21370 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">43% email open rate</h3>



<p>Bringing more customers back more often.</p>
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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<p>Established in 2011, Bar Tonic is an independent, intimate cocktail bar located in Edinburgh’s New Town.</p>



<p>Bar Tonic uses the&nbsp;<a href="https://stampede.ai/guest-wifi/">Stampede Captive Portal</a>&nbsp;to grow their database and send out personalised and automated email marketing campaigns to bring customers back.</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png"><img decoding="async" loading="lazy" width="635" height="684" src="https://stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png" alt="Bar Tonic small round cocktail" class="wp-image-21394" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11.png 635w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-279x300.png 279w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-150x162.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-01-at-11.11-592x638.png 592w" sizes="(max-width: 635px) 100vw, 635px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>“The main improvement for us is having all the data in one place, being able to segment and me not having to spend the time doing that. So the automation makes my life a hundred times easier.”</strong></p><cite>Chris Aitchison &#8211; Marketing Manager, Bar Tonic</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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Bar Tonic

Murdo Duncan

Privacy Policy


<p>Customer service failures are an inevitable part of operating in the hospitality industry. However, this doesn’t necessarily mean that the customer is lost forever. With the&nbsp;<strong>right service recovery strategy in place, those failures should be seen as an opportunity</strong>&nbsp;for businesses.</p>



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<h4 class="wp-block-heading" id="h-from-customer-anger-to-customer-loyalty"><strong>From customer anger to customer loyalty</strong></h4>



<p>What is <a href="https://stampede.ai/blog/service-recovery-in-the-hospitality-industry/">service recovery in the hospitality industry</a>? In short, service recovery allows businesses to handle a complaint or negative review in such a way that they can&nbsp;<strong>turn a dissatisfied customer into a loyal one</strong>.&nbsp;</p>



<p><strong><a rel="noreferrer noopener" href="https://blog.hubspot.com/service/service-recovery" target="_blank">Studies have shown</a>&nbsp;</strong>that the customer satisfaction level is higher after a successful service recovery than it would be without the incident happening. In fact,&nbsp;<strong>customer retention rates can increase by up to 70%</strong>&nbsp;after the recovery.&nbsp;</p>



<p>The reason for this phenomenon is that it allows businesses to prove that they truly care about every single customer. They are willing to&nbsp;<strong>go the extra mile to exceed customer expectations</strong>. The level of trust in their brand has risen, which in return nurtures their relationship and helps them to retain customers.</p>



<p>What’s more, is the knock-on effect of a successful recovery. Satisfied and loyal customers act as <strong>brand ambassadors</strong>. Hence, chances are high that they’ll share their turnaround story based on your excellent customer service with others and recommend you. </p>



<h4 class="wp-block-heading"><strong>Steps involved for a successful service recovery</strong> <strong>in hospitality</strong></h4>



<p>However, it’s important to have a defined service recovery process in place that staff can use when dealing with complaints. This provides them with a structure and ensures that all complaints are handled in the same way.&nbsp;</p>



<p>The&nbsp;<strong>LEARN framework</strong>&nbsp;is a proven service recovery method that is used by bigger hotel brands, such as The Ritz-Carlton hotels.&nbsp;</p>



<p>It follows 5 steps:</p>



<p><strong>Listen</strong></p>



<ul><li>Let customers talk and don’t interrupt</li><li>Take notes and ask questions to fully understand their complaint</li></ul>



<p><strong>Empathise</strong></p>



<ul><li>Take ownership of the problem</li><li>Look at it from your customer’s point of view</li><li>Show understanding and repeat the key issues</li></ul>



<p><strong>Apologise</strong></p>



<ul><li>Offer a sincere apology, tailored to the problem</li><li>Avoid making excuses &#8211; “I am sorry but …”</li></ul>



<p><strong>Resolve</strong></p>



<ul><li>Rectify the issue in a timely manner</li><li><strong>Over deliver on customer expectations</strong>&nbsp;&#8211; offer something extra</li></ul>



<p><strong>Notify</strong></p>



<ul><li>Follow-up to ensure everything has been resolved</li><li>Document the failure to identify trends</li></ul>



<p><br>Watch out for part two of our service recovery in hospitality series. We will have a closer look at staff empowerment and choosing the right compensation as part of a successful recovery strategy in the hospitality industry.</p>


The Secret To Successful Service Recovery in Hospitality [Part 1]

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