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<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Marketing

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online

<p>It’s <strong>GDPR</strong> month! Yep, that’s right. Believe it or not, May 25, 2018 is right around the corner.</p>
<p></p>
<p>What&#8217;s so special about that date? Glad you asked. Because that&#8217;s when the <a class="" href="https://www.itgovernance.eu/eu-general-data-protection-regulation-gdpr" target="_blank" rel="noopener noreferrer">EU General Data Protection Regulation</a> (GDPR) takes effect, which applies to any organisation that handles EU residents’ personal data.</p>
<h2>Why GDPR?</h2>
<p>Ultimately, GDPR is a good thing for privacy. The GDPR law puts personal data back into the hands of the individual. Users will be able to see what data an organisation holds on them, download it, or even request to have it deleted.</p>
<p>Still confused? Here&#8217;s GDPR explained in two minutes:</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/KzM-XLwgfAc" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h2>What Does this have to do with my business?</h2>
<p>Your business falls under GDPR if it:</p>
<ul>
<li>Has an establishment in the EU</li>
<li>Provides goods or services to EU residents</li>
<li>Monitors the behaviour of EU residents</li>
</ul>
<p>Which means that if you have a business in the EU and you&#8217;re offering WiFi for you customers and collecting data , such as email addresses, to verify their connection &#8211; GDPR applies to you. So after May 25, 2018, you’ll need to stay in compliance with GDPR law. Otherwise, you could be facing a fines of up to <a href="https://www.itgovernance.co.uk/dpa-and-gdpr-penalties" target="_blank" rel="noopener noreferrer">4% of your revenue or up to 20 million Euros</a>, whichever is greatest.</p>
<p>Yeah, they’re not kidding around.</p>
<h2>GDPR and Stampede</h2>
<p>If you’re offering awesome WiFi through Stampede, don’t worry, we’ve got you covered. Our WiFi service is <a href="/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">fully complaint with all GDPR regulations.</a> You worry about servicing your customers, we&#8217;ll take care of the rest.</p>
<p><span style="background-color: transparent;">If you have any questions about how GDPR will affect your business, feel free to </span><a class="" href="mailto:contact@stampede.ai" rel=" noopener">drop us a line</a><span style="background-color: transparent;">, call us at +44 (0) 131 510 7008 or reach out to us on </span><a href="http://www.twitter.com/blackbxwifi" target="_blank" rel="noopener noreferrer">social media</a><span style="background-color: transparent;">. </span></p>
<p>And &#8211; if you&#8217;ve been too worried about GDPR before now to start offering WiFi &#8211; don&#8217;t be! Why not give Stampede<strong> </strong>a shot? We offer a free, no-obligation trial.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

post

Stampede WiFi and GDPR

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi


<p>Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</mark></strong></a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.</p>



<hr class="wp-block-separator"/>



<h4 id="h-standing-out-in-a-crowded-sector"><strong>Standing Out In A Crowded Sector</strong></h4>



<p>As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those <strong>targeting the family market differentiate</strong> and win family diners away from competitors? </p>



<p>The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. </p>



<p>According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></strong></a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. </p>



<p>We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Day Out with The Kids</mark></strong></a> to find out what families look for when dining out in the UK. She confirmed that <strong>nailing customer service is the key to unlocking loyalty</strong> for family diners.</p>



<p>She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;</p>



<h4 id="h-making-children-your-focus"><strong>Making Children Your Focus</strong></h4>



<p>You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.</p>



<p>&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;</p>



<p>&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">63% of parents prefer restaurants that offer activity packs</mark></strong></a> for their kids.</p>



<p>A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. </p>



<h4 id="h-using-wifi-marketing"><strong>Using WiFi Marketing</strong></h4>



<p>At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Guest WiFi</mark></strong></a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. </p>



<p>If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised marketing campaigns</mark></strong></a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. </p>



<h4 id="h-employees-that-make-a-visit-special"><strong>Employees That Make A Visit Special</strong></h4>



<p>You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to <strong>understand the context and priorities behind guests&#8217; visits</strong>. </p>



<p>Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. </p>



<p>This means doing things like:</p>



<ul><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



<p>It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to <strong>be attentive and offer fast efficient service </strong>without rushing diners. </p>



<h4 id="h-make-your-menu-malleable"><strong>Make Your Menu Malleable</strong></h4>



<p>A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to <strong>cater to what kids want to eat</strong>. This is something many restaurants are starting to pick up on. </p>



<p>Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a <strong>&#8216;pick your own&#8217; approach</strong> to help meet the needs of fussier eaters.&#8221;</p>



<p>&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;</p>



<p>Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.</p>



<h4 id="h-are-you-ready-to-step-up-your-customer-service-for-families"><strong>Are You Ready To Step Up Your Customer Service For Families?</strong></h4>



<p>As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;</p>



<p><a href="https://h.stampede.ai/meetings/stampede/demo"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out more about how Stampede can help you succeed with your customer service for families.</p>


How to Nail Customer Service for Families [Updated 2022]


<p>We at Stampede are on a big mission. </p>



<p>We want to make the hard-to-do marketing easy and accessible for all hospitality operators. How do we do this?</p>



<p>It&#8217;s simple. We provide hospitality businesses with smart and innovative tech tools to help them make the best use of their customer data. So they can start building a strong mailing list and market to their customers to drive repeat visits.</p>



<p>We are therefore very honoured to be amongst the finalists for the “<strong>Best Use Of Data 2022</strong>” award by the <a href="https://businesstechawards.com/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>UK Business Tech Awards</strong></mark></a>.</p>



<h5><strong>Effortless Growth Through Digital Marketing</strong></h5>



<p>Our award application focuses on the UK-wide rollout of the Stampede platform at the <a href="https://www.bestwestern.co.uk/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Best Western GB hotels</mark></strong></a>. We want to equip their hotels with the right tools to succeed with data and digital marketing.</p>



<p>Until now, most of Best Western GB’s guest data is withheld by Online Travel Agencies (OTA). Hotels are therefore not able to get in touch with their guests after their stay. Plus, a lot of hotel operators feel inexperienced and unsure about doing email marketing, which is holding them back from using it.</p>



<p>Our platform is built to <strong>make marketing easy, especially for busy operators</strong>. With Stampede, hotels can now start building their own customer mailing list through their Guest WiFi. This means, that customers who have booked via OTAs can be contacted via email marketing and turned into direct bookers moving forward. </p>



<p>By using Stampede, Best Western GB hotels can easily create <strong>low-cost and high-return</strong> email campaigns. What makes those quick-to-set-up campaigns so effective is the intelligent use of guest data insights. </p>



<p>In addition, our innovative reporting suite allows operators to better track their guest interaction, both online and in-venue. By linking those insights, they can create <strong>targeted and personalised campaigns</strong> to increase bookings and customer loyalty.</p>



<h5><strong>Helping Other Hospitality Operators Grow</strong></h5>



<p>Clever technology powered by valuable data leads to <strong>proven massive ROI</strong>. </p>



<p>Our joined project with Best Western GB shows how simple it can be for hospitality businesses to strive by making the best use of their data. </p>



<p>We want to share this success story with all hospitality operators, especially now as the industry faces difficult economic times.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/08/Best-West-CJF-Infographic.png"><img decoding="async" src="https://image.stampede.ai/fill/1894/4651/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9CZXN0LVdlc3QtQ0pGLUluZm9ncmFwaGljLnBuZw==" alt="" class="wp-image-22099"/></a></figure>


Best Use of Data 2022 Finalist

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<p><strong>contact@stampede.ai</strong><br />
<strong>(+44) 0131 510 7008</strong>[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.</p>
<p><strong>Ieuan Davis <span style="color: #ff3a9b;">&#8211; Marketing Manager, The Coal Exchange Hotel</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,500</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £2,500</strong><br />
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.</p>
<p><strong>Graham Atkinson <span style="color: #ff3a9b;">&#8211; Director, Butta Burger</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £26,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!</p>
<p><strong>Emma Luke-Ward <span style="color: #ff3a9b;">&#8211; Digital Marketing Manager, Lane 7</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 100,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £91,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]</p>


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<p class="p1"><span class="s1">Welcome to Our website. If You continue to browse and use this website, You are agreeing to comply with and be bound by the following terms and conditions of use, which together with Our </span><a href="https://stampede.ai/company/privacy-policy/"><span class="s2">Privacy Policy </span></a><span class="s1">govern Stampede AI Ltd’s relationship with You in relation to this website. If You disagree with any part of these terms and conditions, please do not use Our website. The term ‘Stampede AI Ltd’ or ‘Us’ or ‘We’ refers to the owner of the website whose registered office is 1 Constitution Street, Leith, Edinburgh, EH6 7BS. Our company registration number is SC503985, registered in Scotland. The term ‘You’ refers to the user or viewer of Our website. The use of this website is subject to the following terms of use:</span></p>
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<p>What&#8217;s the first thing that comes to your mind when visiting a hospital or emergency waiting room? A clean, well lit, area to sit? Access to staff? How about WiFi?</p>
<p></p>
<p>Access to WiFi in waiting rooms is one of the recommendations in a <a class="" href="http://www.rcem.ac.uk/RCEM/News/News_2017/RCEM_asks_Emergency_Departments_to_meet_50_standards_to_ensure_quality_emergency_care.aspx">report justreleased by the Royal College of Emergency Medicine</a>. WiFi in hospitals and patient waiting rooms is categorised as a &#8220;Developmental&#8221; standard in the RCEM report. Services in this category aren&#8217;t required for patients and staff but serve as goals over and above services in the &#8220;Fundamental&#8221; category, such as access to a TV and a properly staffed waiting area.<img decoding="async" class="" style="width: 700px;" title="Stampede  Hospital wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/hospital-wifi.jpg" alt="Stampede  Hospital wifi" width="700" data-constrained="true" /></p>
<p>As Dr. Taj Hassan, President of the Royal College of Emergency Medicine, explained when the report was released: “We have also suggested some initiatives and ideas for departments to develop for patients, that we hope will add just that little bit extra to patient experience.”</p>
<p>By combining their Guest WiFi experience with a <a href="https://www.stampede.ai/how-it-works#analytics">WiFi analytics tool,</a> hospitals and waiting rooms can go even farther in enhancing the patient experience. What&#8217;s the average wait time a user spends in a waiting area? What&#8217;s the gender breakdown? Are users accessing the WiFi on mobile, tablets or laptops? This last insight would further enhance the waiting room experience. For example, if a hospital noticed that more guests are <a href="https://www.stampede.ai/blog/articles/wifi-in-hospitals">accessing hospital WiFi</a> over mobile or tablets, USB sockets for recharging would be a simple and quick waiting area upgrade, leading to an enhanced patient experience. How about a quick survey on a branded splash page before users log in? Helping hospital and waiting room staff understand their patients and their families needs.</p>
<p>Work for a hospital and want to improve your patients experience? <a href="https://get.blackbx.help/hc/en-gb/requests/new">Get in touch now</a>.</p>
<p>Do you have any experience you would like to share? Please leave it on the comments below.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
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WiFi in Hospitals – Improving the Patient Care Experience

<p>[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12374&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:UniFi||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:Ubiquiti%20UniFi%20Captive%20Portals||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12371&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12367&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][fildisi_button align=&#8221;center&#8221; 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image=&#8221;18996&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18997&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Teltonika&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20812&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcambium-cnmaestro%2F|title:Cambium&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20704&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fmeraki-go%2F|title:meraki%20go&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20706&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]</p>



<h1>Free November &#8211; December 2022<br>Social Media Calendar</h1>



<h4>No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong>&nbsp;for November and December 2022 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month.</p>


November – December 2022 Social Media Calendar

<p>Marketing your restaurant online is a lot easier said than done. In London alone there are a staggering 18,262 <a rel="noopener noreferrer" class="" href="/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue" target="_blank">restaurants listed on TripAdvisor</a>. So, how do you ensure your business stands out from the crowd?</p>







<p>Working with restaurants across the UK, our friends over at <a class="" href="https://www.bigflavourmarketing.com/" target="_blank" rel="noopener noreferrer">Big Flavour</a> are a specialist digital marketing agency for the hospitality industry. They have put together a brief, but comprehensive guide for restaurant owners looking to market themselves online and ultimately get bums on seats.</p>



<p>So, without further ado, here&#8217;s a quick rundown on some of the most important DO&#8217;S and DON&#8217;TS to get your business off to a running start online:</p>



<h4><strong>DO&#8217;S</strong></h4>



<p><strong>Ensure you have full ownership of your online assets. </strong>These include your domain name, your website, your business listing on Google and your social media accounts.</p>



<p><strong>Take the time to respond to individual reviews on TripAdvisor and Google</strong>, <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">particularly if they are negative</a>. Potential customers are more likely to see past the negative review if you have taken the time to listen and respond in a fair and considered manner.</p>



<p><strong>Invest in a professional photoshoot </strong>for both your food and your restaurant. These photos showcase the experience your customers have when dining with you and can be used across your website and social media.</p>



<p><strong>Capture your customers’ data. </strong>For everyone that comes into your restaurant, it is important that you are able to <a class="" href="https://www.stampede.ai/blog/articles/wifi-marketing-connect-customers" target="_blank" rel="noopener noreferrer">gather email addresses via the Stampede<strong></strong> portal</a> or by asking them to sign up by leaving their details after their meal. This allows you to encourage return custom and generate loyalty.</p>



<p><strong>Offer your customers the ability to book via your website. </strong>People are more likely to book if all that is needed is a few mouse clicks.</p>



<p><strong>Use social media to tell your restaurant’s story. </strong>Talk about your food and the inspiration behind it. Talk about your ingredients and where they have been sourced. Need inspiration? Watch this short Stampede<strong></strong> success story from our friends over at <a href="https://www.tapaedinburgh.co.uk/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Tapa</a>.</p>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<p>Also, talk about your staff and the roles they play. This all gives potential customers a flavour of the experience you offer and helps set you apart from your competitors.</p>



<h4><strong>DON&#8217;TS</strong></h4>



<p><strong>Rely on just a Facebook page to showcase your business online. </strong>This is no substitute for a well-built website.</p>



<p><strong>Neglect your website. </strong>This is your virtual shop front and its content should be continually updated based on seasonality and your latest offers. It is therefore important that you have the ability to make these changes easily yourself.</p>



<p><strong>Leave your website unoptimised. </strong>By adding relevant keywords to your website, you can ensure your website appears above your competitors in search engine rankings.</p>



<p><strong>Use third party voucher websites,</strong> which demand substantial discounts and incur hefty commissions without offering the same discount to your existing database first (minus the commissions!). Sending out an offer via an email to your database of customers or a post on Facebook to your fans can help increase margins.</p>



<p><strong>Forget to update opening hours</strong> across your website, Facebook page and Google business listing, especially around Christmas and New Year.</p>



<h4><strong>Last Words of Advice</strong></h4>



<p>If you&#8217;re still looking for a few words on how to run your restaurant business online, be sure to check our article on <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/">3 Tips for Growing Your Restaurant Business with WiFi.&nbsp;</a></p>



<p>And last, but certainly not least, forget to check out <a rel="noopener noreferrer" href="https://www.bigflavourmarketing.com/" target="_blank">Big Flavour’s website</a> for more insights on how to market your restaurant online and get in touch if you want to find out more about how they can help your business.</p>



<p>And if you&#8217;re in the market for a quick, easy and painless way to market your restaurant business online, look no further than our Stampede<strong></strong> <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">Guest WiFi</a> solution. With Stampede<strong></strong> you can build marketing lists, send automated text or SMS messages, grow your customer base and <a href="https://stampede.ai/product/features/">much, much more</a>.</p>



<h2><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

Marketing Your Restaurant Online – A Brief Guide to Getting Bums on Seats

Patrick Clover


<h1 id="h-free-december-january-2022-23social-media-calendar">Free December &#8211; January 2022/23<br>Social Media Calendar</h1>



<h4 id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong>&nbsp;for December and January 2022/23 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month.</p>


December – January 2022/23 Social Media Calendar


<p>Washing machine tablets, shaving equipment, craft beer and Volvo cars. What do they all have in common with coffee? One word: <strong>subscriptions.</strong></p>



<p><br><strong>Pret a Manger</strong> and <strong>Leon</strong> have just announced subscription schemes for coffee and other beverages. We’ll discuss Pret&#8217;s offer today, Leon&#8217;s tomorrow.</p>



<p>Pret are offering up to <strong>5 coffees or drinks a day for £20 a month.</strong></p>



<p>There are <strong>two direct ways</strong> this benefits Pret:</p>



<ol><li><strong>Upselling and cross-selling</strong>. People will buy more than coffee when they visit a store<br></li><li><strong>Not everyone will use their monthly quota.</strong> This means the lack of office lunch footfall will work in their favour.</li></ol>



<p>But there are <strong>other benefits for them too</strong> &#8211; aside from the news coverage.</p>



<p>Craftily, <strong>customers have to use a Pret app to use the scheme.</strong> &nbsp;So this means that not only will they create more loyal customers, but they&#8217;ll also build up <strong>a contact database</strong> and <strong>extra marketing opportunities</strong>.</p>



<p>As grab-and-go businesses, it&#8217;s difficult for them to build up contact databases as easily as sit-in venues can. &nbsp;</p>



<p>Stampede <strong>builds these customer contacts automatically</strong> in a variety of ways, so we&#8217;ve seen how fast you can build databases (some of our clients gain thousands of customer records every day). These databases are <strong>the key to bringing customers back</strong>, with carefully crafted offers sent to the right people, at the right time.</p>



<p>Build your database, create loyal customers, grow your business. This is definitely not an exclusive for big chains.</p>


The New Caffeine Fix Campaign


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<h3>26,000 New Customer Contacts</h3>



<p>All captured in a GDPR-compliant way for future contact.</p>
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<h3>2,500 Reviews Collected Automatically</h3>



<p>Boosting the volume and value on Tripadvisor and Google.</p>
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<h3>£24,000 Return-to-venue revenue</h3>



<p>Generated using Stampede email and SMS marketing.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3>25+ Marketing Automations</h3>



<p>Saving time by sending promotional emails on autopilot.</p>
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<h2>Overview</h2>



<p>CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.</p>



<ul><li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen <em>(The Scotsman Food and Drink Awards)</em></li><li>Bar One – Late-night cocktail bar</li><li>Prime – Steak &amp; seafood restaurant</li><li>Angel&#8217;s Share – Whiskey &amp; gin bar</li><li>The Keg – City central bar known for live music</li><li>Dows – Bar &amp; bistro</li></ul>



<p>CRU has used Stampede to create more than 30 marketing campaigns and events to date across these venues, while a single automated campaign for Scotch &amp; Rye had an approximate ROI of £1,340 in just two months. Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.</p>
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<h2>The Challenge</h2>



<p>Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.</p>



<p>To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:</p>



<ul><li><strong>Generate more income per customer</strong></li><li><strong>Increase the number of visits per customer across all venues</strong></li><li><strong>Encourage cross-venue promotions and events</strong></li><li><strong>Improve customer reviews (in terms of volume and score)</strong></li><li><strong>Identify quiet periods</strong></li><li><strong>Attract more customers – especially during quieter times of the week</strong></li></ul>
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<figure class="wp-block-pullquote"><blockquote><p>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</p></blockquote></figure>



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<blockquote class="wp-block-quote"><p>“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;</p><cite><strong><strong><strong><strong>Grant Murr</strong>ay</strong></strong> –</strong> Business Development Director, CRU Holdings<strong><br></strong></cite></blockquote>



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<h2 id="h-the-solution">The Solution</h2>



<p><strong>Email and SMS</strong> – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:</p>



<ul><li><strong>Frequency Triggers</strong> – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li><li><strong><em>Left Venue</em> Trigger</strong> – e.g £5 off when you spend £25 next time.</li><li><strong><em>Event</em> Trigger</strong> – eg. a free birthday cocktail, Christmas and NYE deals</li><li><strong><em>Not Seen In</em> Trigger</strong> – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li></ul>



<p>These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.</p>



<p><strong>Upsell</strong> – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:</p>



<ul><li><strong>Food deals</strong> – eg. Limited time menus, Sunday roasts, bottomless wings</li><li><strong>Drinks deals</strong> – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li><li><strong>Events</strong> – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li></ul>



<p>By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.</p>
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<h2>The Results</h2>



<p>The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.</p>



<p>They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.</p>



<p>The best-performing campaign sent <strong>280 automated offers</strong> to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.</p>



<p>This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.</p>
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CRU Holdings


<p>It’s no secret that marketing methods are evolving from pamphlets and newspaper ads to something a little more, well, digital! Digital marketing certainly is the way of the future and if you’re in business, you’re going to want to pay attention to it.&nbsp;<br><br>One such digital component is Marketing Automation. You have likely heard the term being tossed around a few times but the question is:<br><br>What is Marketing Automation and why should you jump onto the bandwagon?</p>



<h4><strong>What Is Marketing Automation?</strong></h4>



<h5><strong>Picture this:</strong></h5>



<p>You’re sitting on an exotic beach. You’re soaking up the sun and sipping on a crisp drink. At the same time – your business back home continues to generate new customers whilst taking good care of your old ones.&nbsp;</p>



<p>Sounds too good to be true, right?</p>



<p>With marketing automation, this vision can become more than just a pipe dream. It opens up the opportunity for “free time” (a concept that many businessmen and marketers are unfamiliar with).&nbsp;</p>



<p>In a nutshell, marketing automation refers to software that automates your marketing for you. The software can be used to execute marketing tasks in a more streamlined and efficient way. This not only saves you time and money, but it’s also proved to be extremely effective.&nbsp;</p>



<p><em>“According to </em><a href="https://www.marketo.com/definitive-guides/marketing-automation/"><em><span style="text-decoration: underline;">research administered by Marketo [1]</span></em></a><em>, businesses that use marketing automation can grow their audiences by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”</em></p>



<h4><strong>The Different Types of Marketing Automation</strong></h4>



<h5><strong>Promotion techniques that work</strong></h5>



<p>Marketing Automation can be administered in a number of ways with options multiplying by the day. Right now, we’ll focus on:&nbsp;</p>



<ul><li><strong>Customer Relationship Management Software. </strong>Having a large customer base is every business owner’s dream. Trying to manage this base, however, can be short of a nightmare if you don’t have <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/our-new-integration-with-airship-crm/">an effective system</a></span> for collecting, storing, and retrieving customer data. A Customer Relationship Manager (CRM) automatically stores the personal details of your clients as well as their purchase history. This allows each company to personalise customer interactions. We all know that a satisfied customer is a dedicated customer!&nbsp;</li></ul>



<ul><li><strong>Email Marketing Software. </strong>Automated <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">email marketing</a></span> provides one of the best returns on investment. It’s no surprise that it was one of the first marketing concepts to be used in the digital marketing channel. Essentially, email marketing tools allow you to automate the emails you send to <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">your contacts</a></span> whilst still keeping a personal touch to your messages. You can either send/schedule messages with a click of a button or responses can instantly be sent to the sender when they communicate with you first.</li></ul>



<ul><li><strong>Social Media Marketing Software. </strong>Social media marketing tools can be used for scheduling, network management, and measuring the performance of your social media efforts. From posting or broadcasting social media content to analysing the response and fine-tuning a target audience, your social activity online can be automated in several ways. This type of continuous customer engagement is currently one of the most effective ways to turn audiences into customers.&nbsp;</li></ul>



<ul><li><strong>Marketing Analytics Software. </strong>Marketing analytics tools help you to look back at your efforts to figure out what worked and what didn’t. This way can focus on the best strategies going forward for the best ROI.&nbsp;</li></ul>



<p>From <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a></span> to Social Media Marketing, software is now being developed to include the different types of marketing research and automation in one software package. This allows you to ultimately streamline and, you guessed it, automate your marketing efforts for the most brilliant results.&nbsp;</p>



<h4><strong>How Can Automated Marketing Benefit You?</strong></h4>



<p>If implemented correctly, the benefits of automated marketing can be bountiful, to say the least. To give you an idea, we’ve compiled this list of 5 advantages that we think take the cake:</p>



<p><strong>1. It helps to build relationships. </strong>Automated software can help businesses to establish good relationships with customers. By analysing the data collected on a regular basis, you will have the ability to deliver more valuable communication to your potential buyers and current customers. This way, you can keep your audiences happy while continuing to market your products/services to them.&nbsp;</p>



<p><strong>2. It maintains consistency. </strong>The great thing about automated marketing software is that it allows you to apply your marketing strategies and communications according to a schedule. This means that consistency can be a part of your marketing process. You can now schedule timely follow-ups for all of your customers’ replies and post on your social media channels within the best time brackets and without any delays.</p>



<p><strong>3. It personalises your customers’ journey. </strong>People appreciate personal service. So, if you want to please the masses, you’ll want to make their journey with you a unique one. Essentially, automated marketing efforts can be used to send the right content to the right buyer at the right time.</p>



<p><strong>4. It saves time and money. </strong>With customers and their personal needs cared for, automated software gives you time to focus on the bigger picture. It also saves tons of capital by eliminating the need to spend money on “trial and error” marketing campaigns.&nbsp;</p>



<p><strong>5. It gives you invaluable information. </strong>This type of software can capture customer profiles and also track their spending patterns and expectations. This means that it <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">gives you insight</a></span> into what your next steps should be. There’s not dead-end to marketing with this method. Instead, you can use the data gathered to continuously refine your marketing efforts.&nbsp;</p>



<h4><strong>The Bottom Line…</strong></h4>



<p>Marketing automation can connect your prospects and existing customers with the right messages at exactly the right time. It gives you the opportunity to focus on other areas of your business while your leads are engaged and customers are nurtured. The software is an investment and if you use the tools correctly, you’ll see a return in just a few months.&nbsp;</p>



<p><strong>References:</strong></p>



<ol><li><a href="https://www.marketo.com/definitive-guides/marketing-automation/"><span style="text-decoration: underline;">Marketo Statistics</span></a></li></ol>


A Complete Guide to Marketing Automation


<h4 id="h-power-up-your-social-media-posts-with-an-informed-approach-to-hashtags">Power up your social media posts with an informed approach to hashtags</h4>



<p>Hashtags are arguably one of the most powerful, yet untapped, resources on social media. Getting them right can dramatically increase the reach of your posts and help the social media platforms work for you, rather than against.</p>



<p>But where do you start?</p>



<p><strong>Download your free hashtag cheat sheet now</strong>.</p>



<p>To make it easier for hospitality businesses, we’ve compiled a huge list of hashtags for quick reference. With over 250 ideas covering 14 relevant categories from meal and drink themes to travel and competitions, plus handy tips and advice on hashtag use this cheat sheet will provide a structured approach to hashtags.</p>


Hospitality Hashtag Cheat Sheet


<p> Email marketing is one of the most effective digital marketing strategies; in fact, <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics"><span style="text-decoration: underline;">59% of B2B marketers</span></a> claim that this is the best channel for generating revenue. <br><br> To add to this, 80% of retailers say it <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics"><span style="text-decoration: underline;">leads to the highest customer retention</span></a> – even surpassing social media efforts. <br><br> In short, this means that even businesses that are non-digital, such as restaurants, pubs, bars, etc. can also benefit from email marketing; a study even found that emails have a click through rate that is six times higher than tweets.<br><br> But to be effective, you need to first build an email list . Then you can get the best possible ROI from your marketing efforts. <br><br> An email list is just a list of collected emails that businesses gather over time from customers. Customers sign up for the list to receive updates on products, discounts, seasonal sales, and other details about the business – directly into their inbox.<br><br> Let’s first go through the benefits of building a list, and running email marketing campaigns designed to engage and retain consumers:</p>



<h3><strong> Benefits Of Email Marketing </strong></h3>



<p> Email marketing has a lot of benefits, especially if you are not an online business. Once they walk out from your establishment you often don&#8217;t have other means of connecting with your customers. These include:</p>



<ul><li> Direct communication with your customers</li><li> A broader audience base that includes the people who aren’t active on social media</li><li> Low marketing costs</li><li> Emails also acquire new customers around <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/importance-building-email-list/"><span style="text-decoration: underline;">40 times better</span></a> than Twitter or Facebook. </li><li> Surveying the market to determine customer demands</li><li> Word of mouth (QuickSprout found that email subscribers are <a href="https://www.quicksprout.com/11-things-i-wish-i-knew-before-i-started-my-first-blog/"><span style="text-decoration: underline;">three times more likely to share content</span></a> on social media than leads coming from any other channel).</li></ul>



<p><br> Every email you send to the customers should contain to something valuable. Non-digital businesses can utilise email lists to raise awareness regarding new campaigns, product release, promotions, and even reward loyal customers. This will lead to increased consumer engagement, and eagerness to open the emails as they expect to gain something of value.<br> For example, restaurant owners can send email alerts about a revamped menu, while boutiques can promote their summer sales to returning customers who have subscribed to the list.<br><br> Remember, <strong>consumers who purchase through email tend to <a href="https://www.jeffbullas.com/email-marketing-statistics/"><span style="text-decoration: underline;">spend around 138% more</span></a></strong> than people who do not subscribe to your list.</p>



<h3><strong>Building An Email List From Scratch </strong></h3>



<p> Before you start building a solid email list for your business, make sure you have the following supporting resources:<br><br><strong> Detailed Knowledge About Your Target Audience </strong><br> Prior to building an email list, it’s always better to know exactly who these people are. By creating a basic marketing persona, you can determine how well different kinds of emails would be received.<br><br> To gain valuable information like the customer’s demographics (including age, gender, and even salary), as well as their buying goals, use tools like Stampede<strong></strong> – a Wi-Fi marketing platform that makes capturing information like this easy, and fully <a href="https://stampede.ai/blog/blackbx-wifi-and-gdpr/"><span style="text-decoration: underline;">compliant with regulations like GDPR</span></a>. This is the ideal way of gaining a large number of email addresses, especially since most customers want to connect to free Wi-Fi.<br><br> A good way to encourage more people to connect – and thus, sign up for your newsletter – is by announcing the fact that you offer free Wi-Fi on your menu, on the concierge’s desk, on your waiting staff’s aprons, tables, etc.<br><br> <strong>An Updated Website With Attractive Landing Pages</strong><br> You also need a solid base to direct your email list members to; the business website is the best location for this purpose. <br><br> If you’re a small business with a minimalistic website, don’t worry. All you really need is a basic landing page that contains your email/subscriber form. <br><br> Now that you’re ready with the above-mentioned resources, it’s time to get to the actual job at hand – building your email list. <br><br> Here is a step-by-step guide that is guaranteed to help you build an effective list:<br><br> <strong>1. Sign Up For An Email Marketing Service</strong><br> To reap the benefits of your mailing list, you first need to choose the right email marketing service for your business. <br><br> These marketing services generally tend to offer different pricing models that you can choose from. To test the waters, try a basic package and see how well it works. <br><br> Popular examples include MailChimp and Hubspot . You can use any provider that you’re comfortable with, and simply export all the customer data through a <a href="https://get.blackbx.help/portal/kb/articles/zapier-introduction"><span style="text-decoration: underline;">software like Zapier.</span></a><br><br><strong> 2. Integrate Email Into All Marketing Strategies </strong><br> With the help of your email provider, integrate your mailing lists with any other platform that your business is active on. This will allow you to collect email addresses from different platforms, and even alert the consumer whenever you send an email.<br><br><strong> 3. Optimise Your Website</strong> <br> Campaigns and attractive landing pages are the top ways through which you can collect emails. You could include the following into your website:</p>



<ul><li> <strong>Personalised CTA For Each Landing Page Or Blog</strong> – In a study conducted by <a href="https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data"><span style="text-decoration: underline;">HubSpot</span></a>, personalised CTAs have led to 42% higher view-to-submission rates than uniform CTAs all over the website. </li><li> <strong>Slide-Ins</strong> – Slide in advertisements, or website retargeting can help you engage the consumer better. They can convince a visitor to stay, and even attract them towards a particular product or service.</li><li> <strong>Opt-In Forms</strong> – Good opt-in forms can make or break your mailing lists. Be sure to only ask relevant questions. Don’t be too intrusive, but also, don’t hesitate to ask for the information that you need.</li><li> <strong>Timed Pop-Up Surveys</strong> – To increase the probability of your viewers signing up to the mailing list, first make sure they are well-invested. Pepper different pages with specific surveys related to that content, after the visitor has spent some time on the page.</li></ul>



<p><br> <strong>4. Use Stampede</strong><br> This service provides you with a branded login portal that greets your customers when they connect to your Wi-Fi. It further enhances your marketing campaigns by collecting valuable data to increase customer loyalty, sales, and even return visits.<br><br> Customers gain lifetime access to the business’s Wi-Fi, while you capture a ton of customer insights.</p>



<p><strong>5.</strong> <strong>Set Up Auto-Responders </strong><br> Now that you have an optimised website or landing page (through the Wi-Fi sign up portal); it’s time to ensure that you send the right content, at the right time, to subscribers.<br><br> A simple way to do this is by setting up auto responders. These are automated emails, scheduled in advance to send upon specific triggers or actions by your visitors.<br><br> Stampede<strong></strong> can help you send action-triggered, highly targeted, and personalised messages automatically to your customers.<br><br> For example, you can set up an auto responder for when customers sign up to your list. This ‘welcome email’ can contain short message, followed by a coupon for 5% discount or complimentary dessert on their current dine-in order, or any other purchase. <br><br> This can be incredibly effective to increase sales, providing <a href="https://www.easy-smtp.com/welcome-email-marketing-optimization"><span style="text-decoration: underline;">average of 320% more revenue</span></a> per email than other promotional material.</p>



<p>As a non-digital business, it’s important to incorporate various mediums into your marketing efforts, such as email marketing. While excellent service is one aspect of retaining customers, targeted emails can keep them engaged – even when they’re not physically present in your store or restaurant.<br><br> And the most important factor to consider when building your mailing list is valued content. As long as you send good deals to your customer, they will remain engaged with your brand. <br><br> To take things a step further, carry out A/B testing to determine what kind of emails have higher opening, and click-through rates. This will offer you insights into what drives your customers – which can be further used to drive engagement, and ultimately, sales.<br><br> Want more information on how email can be used to boost your business? Read our eBook to understand how our platform makes it easier to <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/"><span style="text-decoration: underline;">reach your customers through their phones instantly!</span></a><br> Are you ready to start working on your email marketing efforts? Give us a try – we offer a free, no-obligation trial, and simple integration with your existing Wi-Fi equipment. <strong><span style="text-decoration: underline;"><a href="https://stampede.ai/contact/">Contact us today!</a></span></strong></p>


How To Build An Email List For A Non-Digital Business

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
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