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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol>
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol>
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;



However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> for managing all of your operations efficiently.&nbsp;



With the help of data-driven insights, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;



Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to maximise their ROI and exceed expectations with their guests.



<h2 class="wp-block-heading">What is the role of CRM in marketing</h2>



In the world of marketing, a CRM system can be a powerful tool to manage and maintain relationships with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;



With a CRM, businesses can increase the effectiveness of their marketing efforts while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;



As a result, it can lead to more significant brand loyalty and increased revenue.



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<a href="https://stampede.ai/how-it-works/marketing">Email marketing</a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;



A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly targeted, personalised email campaigns that help them to upsell and increase repeat visits.&nbsp;



The best part is, using a CRM system in email marketing also saves valuable time, as there is no need to manually import and export contact information.&nbsp;



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



SMS marketing can be a powerful tool for reaching customers on the go. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;



To make the most out of SMS marketing, businesses can also use their CRM data to target specific groups with promotions and offers.&nbsp;



For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;



A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand how customers are engaging with their content, including what topics are most relevant and target their marketing efforts accordingly.



In addition, a CRM can help hospitality marketers to identify <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocates</a>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;



<h2 class="wp-block-heading">Automate Your Marketing Processes with a CRM System</h2>



Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;



With a CRM system, parts of <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.



<h2 class="wp-block-heading">Final Thoughts</h2>



Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for predictive analysis gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;



With automated processes in place, marketing resources are prioritised, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze">CRM system</a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.

Why Is A CRM Solution Crucial For A Hospitality Marketer?

<h4 class="wp-block-heading" id="h-clear-some-space-in-your-busy-schedule-with-these-ready-made-campaigns">Clear some space in your busy schedule with these ready-made campaigns</h4>



To simplify your marketing and save time planning campaigns at this busy time, we’ve created an Email Marketing Guide specifically for hospitality brands.



Download your FREE Email Marketing Guide for December 2023 now and start scheduling and promoting your campaigns.



Featuring 6 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.



Yes, there&#8217;s Christmas stuff but there&#8217;s so much more to get inspiration from here! Keep your audience engaged and your customers coming back for more.

December 2023 Email Marketing Guide

Tammie Hurrell

Montpeliers Group

Sarah Sinclair

Moonwake Beer Co.

Grant Murray

CRU Holdings

Kitty Evans-Smith

atis

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Arthur Campbell

Brother Marcus

Deniss Petrovs

Cocktail Embassy

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Oliver Etridge

First Restaurant Group

Ieuan Davis

The Coal Exchange Hotel

In order to ensure ongoing success, hospitality businesses need to look for innovative strategies that will help them acquire and retain customers, run their operations more smoothly and increase revenue.



More and more turn to Artificial Intelligence (AI), which is a powerful tech tool that can support all sorts of areas in hospitality.



In this blog post, we’ll look at 4 AI use cases for hospitality operators who are serious about getting ahead with technology.&nbsp;



<h2 class="wp-block-heading" id="h-1-personalised-service-with-ai">1. Personalised service with AI</h2>



Customers crave personalised experiences and services tailored to their specific needs



With the help of highly sophisticated algorithms, AI can segment customer data quickly, analysing it based on patterns, demographics, historical spending, and interactions.&nbsp;



This enables businesses to deliver targeted marketing campaigns that resonate with individual customers. AI also empowers staff to offer a more customised experience based on previous guest behaviour and preferences. This further encourages loyalty and word-of-mouth referrals.&nbsp;



AI can equally help to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> by using pre-defined triggers and employing automated campaigns to bring them back and turn them into loyal customers.&nbsp;



<h2 class="wp-block-heading" id="h-2-content-output">2. Content output</h2>



With the rise of AI, marketers can craft captivating and converting content quickly and efficiently.&nbsp;



One of the primary benefits is its ability to generate all sorts of marketing content. Common examples are social media posts, emails, and website content. It massively speeds up the creation process and helps marketers save time and resources.



Additionally, the technology can translate content into multiple languages, making it easier to reach international audiences. This is especially handy for hotels.&nbsp;



Another advantage of using AI for content creation is that it can help boost your SEO strategy. By incorporating relevant keywords into your content, you increase your website’s chances of appearing higher in Google&#8217;s search engine results.



<h2 class="wp-block-heading" id="h-3-ai-powered-sentiment-analysis">3. AI-powered sentiment analysis</h2>



It can be overwhelming to sift through and answer mountains of online reviews and social media comments.



That&#8217;s where AI sentiment analysis comes into play. AI uses algorithms to identify common keywords and interpret customer sentiment. This way businesses can get a better understanding of their customer&#8217;s needs and how they feel about the brand. The information can then be used to identify common trends and issues that customers face and to improve products and services.&nbsp;



AI can also craft automated and customised review responses. Customers&#8217; concerns can therefore be addressed in a timely manner and if needed, passed on to a member of staff to handle them.



<h2 class="wp-block-heading" id="h-4-chatbots">4. Chatbots</h2>



Hospitality businesses are increasingly turning to chatbots to help streamline customer service and improve the overall guest experience. Plus, they are available 24/7.



Chatbots can assist with a variety of tasks and help overcome staff shortages.&nbsp;



They can provide answers to common questions, take orders for room service or restaurant reservations, and help guests with other enquiries such as housekeeping service. They can even make recommendations based on customer preferences.



Furthermore, Chatbots can be integrated with voice assistants. This allows for a more natural user experience and eliminates the need to type out long commands.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



There are many ways AI tools can support hospitality operators nowadays which makes it worth investing no matter the size of the business.



From providing personalised service, creating more content in less time, and observing customer sentiment more accurately to making use of automated chatbots. All these things combined can result in significant increases in revenue for business owners.&nbsp;



AI is also highly adaptable, so operators can modify their strategy as the situation requires. This ensures that they can be prepared for any change that comes their way.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

4 Revenue-Driving AI Tools For Hospitality Operators

Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25).">Office of National Statistics</a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.



As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.



If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;



With <a href="https://drinkycoffee.com/coffee-statistics/">coffee shop revenues still below pre-pandemic numbers</a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.



Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.



<h5 class="wp-block-heading">1. Assess Demand for Coworking Space</h5>



Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.



There are a few ways of doing this. They include:



<ul>
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul>
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul>
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul>
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing">email list</a>) then simply ask your customers on there.</li>
</ul>



It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.



Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.



<h5 class="wp-block-heading">2. Designating a Space for Coworking</h5>



Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.



When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;



Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;



If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;



It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.



You also need a dedicated space big enough to meet your demand from coworkers.



I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms">3. Deciding on Pricing and Terms</h5>



Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.



You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?



In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.



Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.



While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.



When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).



The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.



Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place">4. Getting the Required Infrastructure in Place</h5>



To have any chance of being competitive in the coworking market you will need to offer customers:



<ul>
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing">communicating with existing</a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;



It is imperative that you invest in these things before you offer coworking.&nbsp;



Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space">5. Marketing Yourselves as a Coworking Space</h5>



In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.



So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.



To optimise your website for this keyword, just do the following:



<ul>
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.



Other ways that you can market yourself as a coworking space include:



<ul>
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts">Final Thoughts</h5>



The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.



Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.



If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.



This article was written by Oli Baise. Oli helps run London-based coffee shop The Coffee Traveller. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/">Drinky Coffee</a>.

How to Set Up a Coworking Space in Your Coffee Shop

We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes.



In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.



So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to record singular campaign conversion, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.



Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to increase customer spending and reporting accuracy.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



Get started by creating a new voucher in the Stampede Growth section. Choose a name, redemption amount as well as expiry date and include a short description.



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img decoding="async" loading="lazy" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



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Now head over to <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These one-time-only codes will also prevent customers from using them multiple times.



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="(max-width: 370px) 100vw, 370px" /></a></figure>



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Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to track each conversion back to your individual campaigns via the code.



To access the results of voucher code campaigns, head back to the Growth section in Stampede. Here you will see exactly how many conversions your campaigns are bringing in. 



<h4 class="wp-block-heading">Proven Campaign Ideas</h4>



To get started here are some campaign ideas to increase revenue and nurture customer loyalty.



<h6 class="wp-block-heading">Welcome Campaign</h6>



When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;



<h6 class="wp-block-heading">Birthday Campaign</h6>



Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.



<h6 class="wp-block-heading">Win-Back Campaign</h6>



Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.



Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;



<h6 class="wp-block-heading">VIP Club Campaign</h6>



In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.



Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo">reach out to our team</a> who are happy to help.

New Stampede Marketing Feature – Unique Voucher Codes

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/">Stampede research </a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">storekit</a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/">Stampede and storekit</a> were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;



The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img decoding="async" loading="lazy" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="(max-width: 1016px) 100vw, 1016px" /></a></figure>



* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).



The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;



With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp; To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

Home

Whenever we have a question or an idea, we immediately turn to our best friend, the Internet. The easiest and fastest way to find out more about that topic that’s been keeping us up at night. Today, the world wide web is filled with information on just about every topic, probably being the most reliable way to gather facts. 







During the research process, in particular about products and companies, online <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/5-star-review-google-form" target="_blank">reviews will pop-up</a>. That’s not necessarily a bad thing, as they tend to help shoppers with their decision-making. Though, online reviews are one of those tricky things, can be a real blessing for your business, but can also have a major negative impact on your revenue.



<h4 class="wp-block-heading">A sense of legitimacy</h4>



Before we were able to find everything on the Internet, we were still reliant on recommendations of friends and family. Just to give you an idea of how immense the impact of online reviews really is, think about this fact.



 90% of shoppers trust online reviews as much as personal recommendations. In other words, the Internet replaced personal recommendations as the most powerful way of referrals. Impressive right?



<h4 class="wp-block-heading">Don’t panic!</h4>



Adding this extra layer to online reviews and referrals is not necessarily the end of the world. However, being aware of its magnitude and extent is crucial for discovering new opportunities. 



Websites like TripAdvisor, Google reviews or Facebook reviews see millions of visitors every month and being present on those online review pages is an absolute must today. But presence alone might not be enough. Control is what you need.



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<div class="wp-block-media-text" style="grid-template-columns:35% auto"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="600" height="600" src="https://stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png" alt="" class="wp-image-12864" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-90x90.png 90w" sizes="(max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
Looking to take more control over your reviews?



<a href="https://stampede.ai/reviews/">Check out our Reviews tool.</a>
</div></div>



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<h4 class="wp-block-heading">Let’s walk through that open door</h4>



In the latest Stampede eBook we put together very interesting stats, concerning online reviews. You will learn why online reviews are important and how they directly impact your business. Download your eBook right and see how reaching your customers, building your brand presence and increasing your revenue is made easy.



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From time to time the unpreventable might happen. Someone leaves you a negative review. Good news, there are ways to deal with them in a more efficient way. 



<h4 class="wp-block-heading">How to deal with negative online reviews</h4>



As we all know, not all reviews will be positive. Even though you might have done your best to satisfy your customers during their visit. Fast service, good food and drinks, always responsive to their needs. But they&#8217;ve complained about the lack of decoration in your Cafe. 



Well, sometimes you just cannot prevent a negative review from getting online is what you might think now. I&#8217;ve done everything I could, what else am I supposed to do? We might have a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">solution.</a>



Our solution does not only help you to <a href="https://stampede.ai/blog/how-wifi-can-help-boost-guest-reviews-of-your-venue/">get more reviews</a>, even better allows you to filter out the negative ones coming in. That way, you&#8217;re able to deal with them behind closed doors first. I.e. get back in touch with the customer and do some follow-up. You might even be able to turn that &#8216;lost&#8217; customer into a repeat one. 



Sounds too good to be true? Why not sign-up for a free trial today and experience it yourself?



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Alternatively, get in touch with us directly and we&#8217;ll set you up with our online Reviews Feature in no time.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

The Importance of Online Reviews for Your Business

Staff turnover in the restaurant industry is much higher than in other industries. In some cases, it’s almost double. With all the curveballs 2020 has thrown at us, this is only increasing. Considering the costs associated with recruiting, hiring, and training new employees, it’s a huge concern for your bottom line. 



While these statistics can be overwhelming, it’s not all doom and gloom. We’ve put together ten ways you can reduce staff turnover, <a href="https://www.hourly.io/post/10-rules-of-leadership">retaining talent</a>, and increasing your restaurant’s financial performance. Let’s boost employee satisfaction, driving long-term loyalty!&nbsp;



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<h4 class="wp-block-heading" id="h-what-is-staff-turnover">What is Staff Turnover?</h4>



Staff turnover refers to the proportion of employees who leave an organization over a set period. Traditionally, it is calculated on a year-on-year basis, expressed as a percentage of the total workforce numbers. In an HR context, a high turnover rate refers to lots of employees leaving the business. Most businesses strive to keep this figure as low as possible.&nbsp;



According to the 2018 National Restaurant Association report, the average turnover rate sits at around 74.9% for restaurants, with fast-food companies losing between 130% and 150% of their workers every year. Other industries in the private sector are sitting at 48.9%, to put it into perspective. Interestingly enough, the kitchen has the lowest turnover rate, while those in management roles are most likely to move on.&nbsp;&nbsp;



The reality is that employees leave their jobs all the time. The reasons vary, and it won’t always be in your control. The high-stress environment of the restaurant industry coupled with lower pay rates can make it tricky to retain your staff. However, rather than accepting this as a regular part of doing business, focus your attention on a few critical strategies to keep your turnover under control.&nbsp;



<h4 class="wp-block-heading" id="h-10-ways-to-reduce-restaurant-staff-turnover">10 Ways to Reduce Restaurant Staff Turnover</h4>



<h5 class="wp-block-heading">1. Future-Proof With A Higher Wage</h5>



One of the top five reasons employees leave their job is for a better-paying position elsewhere. Increasing your payroll isn’t always the most appealing prospect as an employer, but it’s essential to think about the bigger picture. Recruiting, onboarding, and training new staff members is time-consuming. It costs a fair amount too. By offering your employees a more competitive wage from the outset, you’ll reduce your turnover in the long run.&nbsp;



Better yet, keep your most talented employees by offering them a raise. Even if it’s a small amount, it’ll make an exponential difference.&nbsp;



<h5 class="wp-block-heading">2. Focus On Your Culture</h5>



Uncover where the gaps are in your <a href="https://www.smallbusinesscoach.org/the-great-impact-of-company-culture/">company culture</a> with regular staff surveys. Keep them anonymous, so you get honest feedback and ask the tough questions you need to address. If you’re sensing a dip in morale or tension between employees, it’s an opportunity to get to the bottom of it. Creating a positive work environment is one of the best ways to improve employee engagement.&nbsp;



Take it a step further by introducing an employee handbook. Get everyone aligned from day one on company values, creating a sense of unity and a common goal. A collaborative work environment is crucial in this fast-paced industry.&nbsp;



<h5 class="wp-block-heading">3. Refine Your Hiring Process&nbsp;</h5>



Hire right from the get-go, and you’ll curb your staff turnover instantly. When you’re under pressure to fill positions, it’s easy to go for someone who is “good enough,” but this won’t serve you in the long run. Aim for that outstanding employee and allow yourself some breathing room so you can afford to be patient. Consider someone’s qualifications, check their references (twice) and understand their skills before you make a move. During the interview, ask about their short and long-term goals. It’s one of the easiest ways to ascertain their views on staying put.&nbsp;



On the flip side, be sure to highlight the growth opportunities available to them at your restaurant. They must be able to picture their career trajectory.&nbsp;&nbsp;



<h5 class="wp-block-heading">4. Source Internally</h5>



The employees you already have within your fold are a considerable asset. When a new position opens up, look at your existing team. Identify any candidates who might be suitable for the role, opening up applications internally before you start outsourcing.&nbsp;



Employees will also offer great referrals. If they love working for you, they’re going to want good people on the team. Instituting something like an employee referral program could be an exciting way to incentivize quality recommendations.&nbsp;



<h5 class="wp-block-heading">5. Plan For Seasonal Turnover</h5>



Seasonal turnover is inevitable. Unfortunately, it’s one of those things restaurant owners have to deal with regularly. Instead of shying away from it, include it in your plan for the year. Ensure you invest in your core staff, accounting for seasonal adjustments by kickstarting hiring and training with plenty of time to spare.&nbsp;



<h5 class="wp-block-heading">6. Making Training A Priority</h5>



The training program you use to onboard new employees sets the tone for their relationship with your restaurant. Take the time to train appropriately, making employees feel valued. Ensure they have access to all the information they need, unpacking your style of business and any quirks or requirements.&nbsp;



Once your employees are up to speed, they’ll be confident in your restaurant, allowing them to perform. If you’re professional in your training, you set a standard they’ll adhere to during their shift.&nbsp;



Take it a step further by encouraging cross-training. Employees may have started with one set of skills but continue to broaden their skill set with new opportunities. Whether it’s assisting with reservations, understanding the accounts, or helping with food prep &#8211; an empowered employee is a satisfied employee.&nbsp;



<h5 class="wp-block-heading">7. Schedule Fairly</h5>



It’s not uncommon for employees in the restaurant industry to work for multiple establishments. Why? They’re not getting enough shifts at each place, so they have to double-up. Consider your employee breakdown, creating a schedule that converts to an evenly spread payroll. You want to pay your staff well enough that they aren’t looking for more shifts elsewhere.&nbsp;&nbsp;



Re-arrange your schedule to ensure everyone gets an appropriate amount of time. You will need to manage burn-out, too, reducing the hours of those working well above the usual. It’s about balancing employee expectations and output, keeping longevity in mind.&nbsp;



<h5 class="wp-block-heading">8. Create An Employee Loyalty Program</h5>



Recognize and reward your employees for their work. Introducing a program like Employee Of The Month is a great way to incentivize performance. On top of that, it creates an environment of praise where employees feel noticed and valued.&nbsp;



Consider introducing a longevity bonus, encouraging staff to stick around for set periods. The reward doesn’t have to be monetary, and it could scale over time. Whether it’s a gift certificate or a shift choice, it’s a way of recognizing their commitment.&nbsp;



<h5 class="wp-block-heading">9. Make Communication A Priority</h5>



It’s easy for team unity to face challenges in the restaurant industry. You have various teams working in different areas, and sometimes an “us versus them” mentality can arise. Promote healthy communication and a positive atmosphere by hosting regular staff meetings. Make a point of accepting suggestions and implementing changes, making staff feel heard.&nbsp; Getting to know each other is one of the best ways to break through any divides.&nbsp;



<h5 class="wp-block-heading">10. Conduct Exit Interviews</h5>



One of the best ways to gather insights about your business is via exit interviews. When an employee decides to part ways, set up an honest and open conversation where you can unpack their reasons.&nbsp;



Ask specific questions, keeping a record of their responses. Over time, you’ll be able to see if any patterns are emerging. Highlighting areas of improvement you can focus on internally. These can also be a good baseline for <a href="https://www.the-next-tech.com/business/qualitative-vs-quantitative-research-whats-the-difference/">research</a> so you can make better-informed decisions in the future.



<h4 class="wp-block-heading" id="h-start-reducing-employee-turnover-today">Start Reducing Employee Turnover Today!</h4>



For many restaurant owners, reducing staff turnover is a priority. Start by implementing these ten tips, increasing your employee engagement and satisfaction and ultimately increasing retention for the long run.&nbsp;&nbsp;



Article Contribution by <a href="https://www.hourly.io/">Hourly.io</a>

10 Ways To Reduce Staff Turnover In The Restaurant Industry

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol>
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

<h3>Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi and eliminates paper</h3>
<a href="https://stampede.ai/">Stampede</a>, the smart Wi-Fi and marketing analytics start-up, today announced the launch of its brand new “Wi-Fi Stories” feature – initially available on a free trial period. The Instagram-style stories feature is a unique digital channel for venue owners to display promotions, deals and events to customers, including links to encourage TripAdvisor and Google reviews. These short five second videos and landing pages, which are immediately displayed to returning customers when they go online, eliminate the need for wasteful and time-consuming paper promotions. This allows venues to create new promotions on the fly and, since detailed conversion analytics are available for all promoted Stories, lets venues experiment with different displays and track their success. Stories gives venue owners more value from their Wi-Fi, which has historically been given away for free, while also keeping customers up-to-date on relevant deals in real-time such as Happy Hour promotions, today’s specials and upcoming live music.
Stories is now available on Stampede’s Wi-Fi and data analytics platform, which is an alternative log in option for secure guest Wi-Fi that doesn’t require a password. The launch also follows Stampede market research in May 2019 revealing that the majority of British food and drink venues put little or no effort promoting new deals or attracting new customers, and that only 38% of people have left an online review for their favourite restaurant – see more in notes for editors.
“Like paying for dinner by cheque or smoking at the bar, I think that physical food &amp; drink promos and Wi-Fi passwords scrawled on blackboards will be alien concepts in the next five years,” said Stampede founder and CEO, Patrick Clover. “We’re on a mission to make Wi-Fi better for everyone and give physical venues the digital tools they need to reach their customers. Physical promotions are easily ignored, they take time to design, must be re-printed for every change and, let’s face it, paper is a poor environmental choice. For businesses that want more value from Wi-Fi or don’t know how to get started with digital marketing, our Stories feature is the ultimate in-venue promotional tool and the perfect replacement for boring paper promotions.” 
Core features of Stories include:
<ul>
<li>Stories can promote anything chosen by the venue eg. a new menu, an upcoming event, a TripAdvisor review page, or a daily promotion to help increase transactions (eg. buy-one-get-one-free cocktails, happy hour events, the weekly pub quiz)</li>
<li>Venues see detailed conversion analytics for all their Stories (eg. how many customers left a review, how many saw their latest cocktail promotion), letting them experiment with different promotions and track their success</li>
<li>No other guest Wi-Fi / captive portal provider has a solution of this kind</li>
</ul>
“High street shops and the hospitality sector at large is struggling, it can’t compete with the likes of Amazon, Airbnb and JustEat, and things are getting worse not better,” continued Clover. “We want to empower these venues with the digital tools and customer understanding that have made digital businesses so successful – helping them know their customers better, showcase everything they have to offer and be a bit more agile when it comes to communicating with customers.”
Notes for editors 
In May 2019, Stampede released <a href="https://stampede.ai/news/press-releases/research-reveals-insight-to-british-social-routines/">market research</a> on the struggles facing the hospitality sector and the significance of guest Wi-Fi. Key results from 2,000 UK respondents include:
<ul>
<li>British people only try new food and drink venues 1-2 times per year</li>
<li>78% of respondents said that their favourite food and drink venue puts little or no effort into marketing new events/promotions or attracting new customers</li>
<li>Only 36% of people have left an online review for their favourite restaurant</li>
<li>62% of respondents agreed with the statement “I feel better when connected to Wi-Fi, even if I have data remaining” This number rises to 88% for 25-34yr olds</li>
<li>53% had experienced guest Wi-Fi connectivity problems. The most common complaints were passwords not working (25%), not being able to find the password (23%) and registration processes taking too long (15%)</li>
<li>Roughly three in ten people said that they could go longer without sex or alcohol (28% and 34%) than data</li>
</ul>

Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi

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Company

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[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Get Started

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]JTNDJTIxLS0lMjBDYWxlbmRseSUyMGlubGluZSUyMHdpZGdldCUyMGJlZ2luJTIwLS0lM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmNhbGVuZGx5LWlubGluZS13aWRnZXQlMjIlMjBkYXRhLXVybCUzRCUyMmh0dHBzJTNBJTJGJTJGY2FsZW5kbHkuY29tJTJGc3RhbXBlZGUtd2ViJTJGbmV3LWN1c3RvbWVyJTNGaGlkZV9nZHByX2Jhbm5lciUzRDElMjZ1dG1fc291cmNlJTNEbWFya2V0aW5nJTI2aGlkZV9sYW5kaW5nX3BhZ2VfZGV0YWlscyUzRDElMjZwcmltYXJ5X2NvbG9yJTNEZmYzYTliJTIyJTIwc3R5bGUlM0QlMjJtaW4td2lkdGglM0EzMjBweCUzQmhlaWdodCUzQTYzMHB4JTNCJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhc3NldHMuY2FsZW5kbHkuY29tJTJGYXNzZXRzJTJGZXh0ZXJuYWwlMkZ3aWRnZXQuanMlMjIlMjBhc3luYyUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQyUyMS0tJTIwQ2FsZW5kbHklMjBpbmxpbmUlMjB3aWRnZXQlMjBlbmQlMjAtLSUzRQ==[/vc_raw_html][/vc_column][/vc_row]

Marketing your restaurant online is a lot easier said than done. In London alone there are a staggering 18,262 <a rel="noopener noreferrer" class="" href="/blog/press/how-wifi-can-help-boost-guest-reviews-of-your-venue" target="_blank">restaurants listed on TripAdvisor</a>. So, how do you ensure your business stands out from the crowd?







Working with restaurants across the UK, our friends over at <a class="" href="https://www.bigflavourmarketing.com/" target="_blank" rel="noopener noreferrer">Big Flavour</a> are a specialist digital marketing agency for the hospitality industry. They have put together a brief, but comprehensive guide for restaurant owners looking to market themselves online and ultimately get bums on seats.



So, without further ado, here&#8217;s a quick rundown on some of the most important DO&#8217;S and DON&#8217;TS to get your business off to a running start online:



<h4 class="wp-block-heading">DO&#8217;S</h4>



Ensure you have full ownership of your online assets. These include your domain name, your website, your business listing on Google and your social media accounts.



Take the time to respond to individual reviews on TripAdvisor and Google, <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">particularly if they are negative</a>. Potential customers are more likely to see past the negative review if you have taken the time to listen and respond in a fair and considered manner.



Invest in a professional photoshoot for both your food and your restaurant. These photos showcase the experience your customers have when dining with you and can be used across your website and social media.



Capture your customers’ data. For everyone that comes into your restaurant, it is important that you are able to <a class="" href="https://www.stampede.ai/blog/articles/wifi-marketing-connect-customers" target="_blank" rel="noopener noreferrer">gather email addresses via the Stampede portal</a> or by asking them to sign up by leaving their details after their meal. This allows you to encourage return custom and generate loyalty.



Offer your customers the ability to book via your website. People are more likely to book if all that is needed is a few mouse clicks.



Use social media to tell your restaurant’s story. Talk about your food and the inspiration behind it. Talk about your ingredients and where they have been sourced. Need inspiration? Watch this short Stampede success story from our friends over at <a href="https://www.tapaedinburgh.co.uk/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Tapa</a>.



<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



Also, talk about your staff and the roles they play. This all gives potential customers a flavour of the experience you offer and helps set you apart from your competitors.



<h4 class="wp-block-heading">DON&#8217;TS</h4>



Rely on just a Facebook page to showcase your business online. This is no substitute for a well-built website.



Neglect your website. This is your virtual shop front and its content should be continually updated based on seasonality and your latest offers. It is therefore important that you have the ability to make these changes easily yourself.



Leave your website unoptimised. By adding relevant keywords to your website, you can ensure your website appears above your competitors in search engine rankings.



Use third party voucher websites, which demand substantial discounts and incur hefty commissions without offering the same discount to your existing database first (minus the commissions!). Sending out an offer via an email to your database of customers or a post on Facebook to your fans can help increase margins.



Forget to update opening hours across your website, Facebook page and Google business listing, especially around Christmas and New Year.



<h4 class="wp-block-heading">Last Words of Advice</h4>



If you&#8217;re still looking for a few words on how to run your restaurant business online, be sure to check our article on <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/">3 Tips for Growing Your Restaurant Business with WiFi.&nbsp;</a>



And last, but certainly not least, forget to check out <a rel="noopener noreferrer" href="https://www.bigflavourmarketing.com/" target="_blank">Big Flavour’s website</a> for more insights on how to market your restaurant online and get in touch if you want to find out more about how they can help your business.



And if you&#8217;re in the market for a quick, easy and painless way to market your restaurant business online, look no further than our Stampede <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">Guest WiFi</a> solution. With Stampede you can build marketing lists, send automated text or SMS messages, grow your customer base and <a href="https://stampede.ai/product/features/">much, much more</a>.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Marketing Your Restaurant Online – A Brief Guide to Getting Bums on Seats

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Now Online – Highlands and Islands Airports

<div class="wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex">
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 3,500 New Customer Records</h3>



Growing their database rapidly with additional data capture. 
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
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<h3 class="wp-block-heading">100+ Individual Reviews Gathered Automatically</h3>



Having all reviews in one place.
</div></div>
</div>
</div>



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<h3 class="wp-block-heading">91% Opt-In Rate to Marketing</h3>



A compliant and engaged customer database to support marketing efforts.
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<h3 class="wp-block-heading">GDPR Compliant</h3>



Totally secure data collection and marketing processes.
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<h1 class="wp-block-heading">Overview</h1>



Established in 2014, Cocktail Embassy is an independent, award-winning cocktail bar with a ground floor lounge and basement club, based in Crystal Palace.



Cocktail Embassy uses Stampede to capture customer data in order to create relevant and effective marketing campaigns and increase customer loyalty.
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2.jpeg"><img decoding="async" loading="lazy" width="819" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-819x1024.jpeg" alt="cocktail-embassy2" class="wp-image-20619" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-819x1024.jpeg 819w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-240x300.jpeg 240w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-768x960.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-1229x1536.jpeg 1229w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-1200x1500.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-150x188.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2-592x740.jpeg 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy2.jpeg 1440w" sizes="(max-width: 819px) 100vw, 819px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1.jpeg"><img decoding="async" loading="lazy" width="819" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-819x1024.jpeg" alt="cocktail-embassy1" class="wp-image-20618" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-819x1024.jpeg 819w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-240x300.jpeg 240w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-768x960.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-1229x1536.jpeg 1229w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-1200x1500.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-150x188.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1-592x740.jpeg 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy1.jpeg 1440w" sizes="(max-width: 819px) 100vw, 819px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



Offering Wi-Fi for customer use is a must in any hospitality venue. Managing and sharing Wi-Fi passwords with customers can be a challenge and can often result in frustrating and time-consuming processes for both customers and staff. What’s more, this system results in missed opportunities for customer data capture, which could be used to communicate with customers, increase loyalty and run targeting marketing campaigns.



“Before [Stampede], people would have to type in the password for the Wi-Fi. Our password was ‘happyhour58’ in an attempt to market our happy hour being between 5pm and 8pm. It was bit of a prehistoric Wi-Fi marketing system,” reveals Deniss Petrovs, Managing Director of Cocktail Embassy.



“I thought we needed to be a bit more ‘twenty-first century’. The whole process needed to be a bit more streamlined. When the bar was super busy on a Saturday night, they [customers] would be queuing at the bar just waiting for the password.”
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<figure class="wp-block-pullquote"><blockquote>&#8220;The good thing about Stampede, is that all of these <a href="https://stampede.ai/how-it-works/automations/">processes are automated</a> &#8211; you can preset an email template&#8220;</blockquote></figure>



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“Stampede have been really proactive…I am really, really happy with the system and how they have been developing and progressing and adding features.”
<cite>Deniss Petrovs&nbsp;– Managing Director, Cocktail Embassy </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Cocktail Embassy now uses Stampede’s <a href="https://stampede.ai/how-it-works/wifi/">guest Wi-Fi</a> feature, which enables Deniss to collect customer data and advertise offers to his customers.



“The good thing about them [Stampede], is that they also provide you with the physical access point. You just have to plug it in, log in, customise the advertisements you want your customers to see when they log in and decide on the data you want to collect,” Denniss explains.



“When people log in to the Wi-Fi at Cocktail Embassy, they see an <a href="https://stampede.ai/how-it-works/marketing/#upsell">advertisement</a>, such as our happy hour or &#8216;do you know we have a nightclub’. We use the data collected &#8211; which for us is just the customer’s email and date of birth &#8211; for marketing. So, for example, we can <a href="https://stampede.ai/how-it-works/marketing/">send someone an email</a> if it’s their birthday, offering them something like a free welcome drink.



“Another good feature is that it flags up if someone has been coming to the bar on a monthly basis, for example, but then that person doesn’t come back for say three or six months. We can then reach out to them. The good thing about Stampede, is that all of these <a href="https://stampede.ai/how-it-works/automations/">processes are automated</a> &#8211; you can preset an email template which will automatically send to the person and ask why they haven’t been back and if they would like to come back.



“Sometimes you lose your clientele for various reasons and it may be nothing you’ve done. They may be busy or they may need to be in isolation. So when you remind them about yourself in a non-invasive way &#8211; for me, this is one of the best features so far.”
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As well as using the data collected to send out marketing campaigns to its customers, such as the launch of a voucher scheme during the first lockdown, Cocktail Embassy also utilises Stampede’s stamp collecting app to <a href="https://stampede.ai/get-loyalty/">encourage customer loyalty.</a>



“Customers collect a stamp when they come to the venue. Once customers collect seven stamps they can get a free cocktail,” Deniss explains. “It’s a very quick process and people are really happy with the app.”



Cocktail Embassy also uses Stampede’s <a href="https://stampede.ai/how-it-works/automations/#reviews">Reviews feature</a>, which is integrated with Tripadvisor, to ensure their online reputation remains strong.



“Once our customers leave the venue, it [Stampede’s system] sends them an email asking them to rate their visit. What’s good about Stampede, is that if someone wants to send us a negative rating, we can contact them and ask them how we can improve and ask if they want to talk to us”.



When he began looking for a company to provide a guest Wi-Fi service which would enable him to collect customer data, Deniss admits he did consider other companies as well as Stampede. It was the customer service Stampede offered which initially attracted him.



“I like working with companies who actually talk to people. Because Stampede were fairly small, they would listen and they would evolve with customer needs. If you work with a massive company, a lot of things get lost in translation. With Stampede, you are actually speaking with the person that programs the technology”.



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<h2 class="wp-block-heading">Final Thoughts</h2>



“I am really, really happy with the system and how they [Stampede] have been developing and progressing and adding features. They have been very, very proactive and adaptive to the check-in system [Stampede developed a system to enable customers to check-in for Covid-19 track and trace purposes].



“That was one of the best things – to work with them on this during lockdown. They have added this value to their customers. That just made our relationship even better. They showed me they are thinking in the right direction and they can also add very useful features.”
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7.jpeg"><img decoding="async" loading="lazy" width="819" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-819x1024.jpeg" alt="cocktail-embassy7" class="wp-image-20624" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-819x1024.jpeg 819w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-240x300.jpeg 240w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-768x960.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-1228x1536.jpeg 1228w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-1200x1501.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-150x188.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7-592x740.jpeg 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/cocktail-embassy7.jpeg 1249w" sizes="(max-width: 819px) 100vw, 819px" /></a></figure>
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Privacy Policy

The new year started off with a BANG! During the <a style="background-color: transparent;" href="https://www.stampede.ai/blog/ces-2018-wpa3-smart-tattoos-and-more" target="_blank" rel="noopener noreferrer">Consumer Electronics Show</a> in Las Vegas, the latest enhancements and brand new features for WiFi Protected Access (WPA) were announced. Sounds nerdy, we know, but if you use WiFi in any way at all, it concerns you! But let’s take a step back, as this topic can be explained easier than it might sound at first.

<h3>A Brief History of WiFi </h3>
The term “WiFi” is widely used today. We&#8217;re now to the point that there are <a href="https://www.gartner.com/newsroom/id/3598917" target="_blank" rel="noopener noreferrer">more WiFi connected devices</a> on this planet than actual people. When we look back to the introduction of the term “WiFi”, we find ourselves in the year 1999. In this year, some visionary minds from all sorts of industry-leading companies came together, they decided to put brands aside and form a group that would improve interoperability, ubiquity and value of WiFi worldwide. The adoption of WiFi continued to grow globally and their common vision inspired more members to join in. All they were missing was a remarkable, striking and cool name- and then they came up with <a href="https://www.wi-fi.org" target="_blank" rel="noopener noreferrer">“WiFi Alliance”</a>.
The WiFi Alliance is striving for constant innovation and development, which is also aiming at enhancing WiFi security constantly. That’s why in 2003 the first WiFi Protected Access (WPA) protocols were introduced, the second (and improved) protocol was then published in 2006 (interestingly enough called WPA2) and this year we are welcoming the latest protocol: WiFi Protected Access 3, in short WPA3.
<h3>What’s new about WPA3?</h3>
WPA2 is known for its ability to ensure security by giving control over who access the WiFi network and encrypted transmission across the network, which ensures data is safe. Unfortunately, there were some incidents that demonstrated the vulnerability of all networks around the globe, for example <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">the KRACK</a> Attack, which was discovered in October last year. 
In order to prevent future attacks and to reduce the potential for vulnerabilities, the WPA3 protocol will be introduced later this year. New changes in that protocol include two new features that aim to deliver better protection, even if the user’s password is not exactly safe (helpful for all of us). Furthermore, the process of configuring security for devices will be made easier. Another feature to strengthen user privacy in open networks will be implemented.
<h3>To Infinity and Beyond </h3>
WiFi Security is just as old as WiFi itself and is constantly evolving to keep up with changing needs. WPA2 has been with us for 13 years &#8211; which is ancient in terms of the fast paced world of technology. If you&#8217;re a history buff and  want to learn more about the last 19 years of WiFi, <a href="https://www.youtube.com/watch?v=RDOi4oEDb4U&amp;feature=youtu.be" target="_blank" rel="noopener noreferrer">click here</a>.
And if you want to stop worrying about the security of your Guest WiFi network and see how Stampede can help, please get in touch with us and hit the button below.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WPA3: The Next Generation in WiFi Security

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