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All aboard the hype-train, it’s time to take a ride into the near future and show you what we’ve got coming up in our wonderful platform. So, get excited and have a little sneak peek of our upcoming features. Here comes the&nbsp;Stampede Spring/Summer product look ahead.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Stampede Digital Voucher Codes</h4>



A nicely segmented audience, a tailored offer and….what’s missing to make that campaign really sing? How about a&nbsp;unique voucher code&nbsp;for each member of that audience. Make them feel really special and drive those repeat conversions.



Our first new product feature will allow you to send voucher codes in your email and SMS campaigns. Once the voucher is redeemed in-venue it will&nbsp;automatically get logged&nbsp;to the campaign it came from.



As always with Stampede you’ll be able to track the results of those campaigns with supreme accuracy. Granular level conversion tracking will show you exactly how many people came back and whipped out their voucher.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h4 class="wp-block-heading" id="h-stampede-bookings">Stampede Bookings</h4>



The second exciting addition we’re currently building is a&nbsp;fully integrated table booking system&nbsp;for venues.



Stampede bookings will include all the important features you’d expect:



<ul class="wp-block-list"><li>Manage reservations, walk-ins, waitlists and table allocation</li><li>Get notified on reservations, cancellations and dietary requirements</li><li>Send automated email and SMS booking confirmations as well as review requests post-visit</li><li>Control your cover capacity and no-shows</li></ul>



… and much more



This adds another data capture string to your bow. But it can also&nbsp;take away a lot of hassle.&nbsp;



Many hospitality operators depend on a variety of connected platforms from different providers for their technology. Our integrated bookings system will take away lots that complexity. Everything will be in one place, one tab, one login, one monthly bill.



Keep an eye out for more updates on these features over the next few weeks.



If you’d like to be an early tester of any of these new product features (with a little incentive of course) then&nbsp;<a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch.</a>

post

Stampede Spring/Summer Sneak Peek – More Tools To Help You Grow

October – November 2024 Social Media Calendar

Free September – October 2024 Social Media Calendar

August 2024 Hospitality Email Marketing Guide

August – September 2024 Social Media Calendar

July – August 2024 Social Media Calendar

June – July 2024 Social Media Calendar

May 2024 Hospitality Email Marketing Guide

May – June 2024 Social Media Calendar

April 2024 Email Marketing Guide

April – May 2024 Social Media Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

New Menu HTML Email Template

Sports Fixture HTML Email Template

Hospitality Newsletter HTML Email Template

Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

<h1 class="wp-block-heading" id="h-free-august-september-2024-social-media-calendar">Free August &#8211; September 2024 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for August and September 2024 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including ideas for Cask Ale Week 2024.

The real magic happens when your repeat customers turn into brand ambassadors and spread the word about you because they love what you do.



This phenomenon is called brand advocacy.



It’s a form of earned media meaning you don’t pay for it, you earn it through delivering memorable experiences.



There are many ways customers show and share their affection that attracts new customers.



Here are the 3 most common forms of brand advocacy:



<h2 class="wp-block-heading" id="h-1-online-reviews-testimonials">1. Online Reviews &amp; Testimonials</h2>



Customers who have left a positive review have great potential for becoming brand advocates. 



They’ve already spoken publicly about you in a positive way. Now it’s onto you to make sure they spread the word even further.&nbsp;



This is why it is also vital to not only <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online">respond to your negative reviews but to positive ones</a> as well. It shows that you value your customers and want to build a relationship with them.



Tip: Actively encourage repeat customers and those who are engaged on your socials to leave a review.



<h2 class="wp-block-heading">2. Word of Mouth</h2>



<a href="https://www.lxahub.com/stories/word-of-mouth-marketing-stats-and-trends-for-2023">88% of customers trust their peers’ recommendations more than they trust brands</a>.



Word-of-mouth is organic and therefore often more persuasive than any advertising. Even better, it can generate up to <a href="https://review42.com/resources/word-of-mouth-marketing-statistics/">5x more sales than paid media</a>.



Apart from traditional oral word-of-mouth, a lot happens online nowadays, This includes user-generated content, such as social media posts, reels or videos.&nbsp;



To amplify your customer’s message, make sure to comment and re-share their content.



<h2 class="wp-block-heading">3. Dark Social</h2>



Dark social happens when people are shifting personal conversations off the public (i.e. social media) and into private spaces.&nbsp;



Examples could be customers sharing photos from their night out with their friends on a messenger app rather than on Instagram. Or a family member asking for a restaurant recommendation in a joined WhatsApp group.



The tricky bit about dark social is that you can’t track it and it’s hard to influence, it happens in the dark.&nbsp;



The good news though, you probably have more brand advocates from those channels than you think. In fact, <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">more than 80% of shares</a> are via dark socials.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Find out</a> how you can identify and nurture your most loyal customers using data insights and our customer retention cohort report.

Breakdown: 3 Ways Customers Advocate Your Hospitality Brand

As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;



However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> for managing all of your operations efficiently.&nbsp;



With the help of data-driven insights, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;



Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to maximise their ROI and exceed expectations with their guests.



<h2 class="wp-block-heading">What is the role of CRM in marketing</h2>



In the world of marketing, a CRM system can be a powerful tool to manage and maintain relationships with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;



With a CRM, businesses can increase the effectiveness of their marketing efforts while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;



As a result, it can lead to more significant brand loyalty and increased revenue.



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<a href="https://stampede.ai/how-it-works/marketing">Email marketing</a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;



A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly targeted, personalised email campaigns that help them to upsell and increase repeat visits.&nbsp;



The best part is, using a CRM system in email marketing also saves valuable time, as there is no need to manually import and export contact information.&nbsp;



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



SMS marketing can be a powerful tool for reaching customers on the go. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;



To make the most out of SMS marketing, businesses can also use their CRM data to target specific groups with promotions and offers.&nbsp;



For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;



A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand how customers are engaging with their content, including what topics are most relevant and target their marketing efforts accordingly.



In addition, a CRM can help hospitality marketers to identify <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocates</a>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;



<h2 class="wp-block-heading">Automate Your Marketing Processes with a CRM System</h2>



Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;



With a CRM system, parts of <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.



<h2 class="wp-block-heading">Final Thoughts</h2>



Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for predictive analysis gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;



With automated processes in place, marketing resources are prioritised, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze">CRM system</a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.

Why Is A CRM Solution Crucial For A Hospitality Marketer?

If you&#8217;re a hospitality operator, having the right CRM dashboard set up can make a huge difference to your business&#8217;s success. 



It is critical to have access to key metrics quickly and efficiently in order to make educated decisions that will result in high-performing operations.&nbsp;



In this blog post, we will explore what a CRM dashboard is and discuss its 5 key benefits to hospitality operators and marketers.



<h2 class="wp-block-heading" id="h-what-is-the-crm-dashboard-feature">What is the CRM dashboard feature?</h2>



If you want to keep a finger on the pulse of your hospitality business, the dashboard is an indispensable CRM feature you should take advantage of when planning your overall strategy.&nbsp;



This powerful tool gives you a high-level overview of key metrics central to your business growth. Think of it as a real-time snapshot of your venue that provides a mixture of graphs, images and figures that accurately gauge performance.&nbsp;



With the CRM dashboard, you can quickly and consistently monitor key performance indicators (KPIs) such as marketing return on investment (ROI), return in-venue visits or net promoter score (NPS), to name a few.&nbsp;



<h2 class="wp-block-heading" id="h-5-main-dashboard-benefits">5 Main dashboard benefits</h2>



A CRM dashboard can be a game changer for operators in the hospitality industry.



Here are the 5 most important benefits of why you should leverage this powerful CRM feature.



<h4 class="wp-block-heading">1. Keeps your team on track</h4>



Keeping your team on track is essential for achieving long-term success. A centralised CRM dashboard is an effective tool for accomplishing this.&nbsp;



With access to the same data, your team can work together seamlessly. They can stay up-to-date on progress and identify potential roadblocks. They also get instant access to sales performance, customer interactions and other key metrics.



Plus, it can motivate your staff to stay focused and achieve their goals.&nbsp;



<h4 class="wp-block-heading">2. Simplified information sharing</h4>



A CRM dashboard massively simplifies information and data sharing within your company.



With a holistic business overview at your fingertips, all the data you need is displayed in one easy-to-use dashboard.



This not only saves valuable time but also eliminates the need for your staff to search through multiple screens and systems to find the information you need.&nbsp;



<h4 class="wp-block-heading">3. Updates in real-time</h4>



By utilising a dashboard that provides updates in real time, you can be <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">proactive instead of reactive in your CRM strategy</a>. So you can spot trends early on, allowing for quick adjustments as necessary.



Take online table bookings, for example. A drop in numbers could indicate an issue with your booking platform integration or a decrease in customer service and satisfaction.



Tracking the success of your marketing campaigns is also made more accessible. You can quickly and easily measure which strategies are meeting your objectives.



<h4 class="wp-block-heading">4. Supports decision making</h4>



As a hospitality business owner, making informed decisions is critical to your success. With a CRM dashboard, you can access real-time data and gain deep insights into how your business is performing.&nbsp;



This means that your decisions will be data-driven, rather than guesswork, giving you an edge over your competitors. By utilising a unified dashboard, you can easily monitor your business&#8217;s progress and identify areas that need improvement.



<h4 class="wp-block-heading">5. Allows for customisation</h4>



One of the key benefits of a CRM dashboard is its ability to allow for customisation.&nbsp;



Whether you want to track specific sales performances over time, monitor a particular marketing campaign or measure customer satisfaction, you can build what you need in your own dashboard.



So you can easily stay on top of relevant metrics and track progress towards achieving your objectives.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



A CRM dashboard is an effective tool for optimising operational efficiency and customer relations for the hospitality industry.&nbsp;



With the centralised view of all key information gathered in one place, operators are better able to stay organised, guide teams and improve their processes while maintaining quality and customer satisfaction.&nbsp;

CRM Dashboard – Definition And Benefits For The Hospitality Industry

The hospitality industry has evolved rapidly in recent years and AI technology is playing an increasingly vital role in improving key areas of the customer experience.&nbsp;



With its scalable and flexible capabilities, AI can significantly reform the way businesses operate. It can help save time and money while driving long-term customer loyalty.



In this blog post, we&#8217;ll explore 4 ways that AI can be used to further enhance your hospitality operations.&nbsp;



<h2 class="wp-block-heading" id="h-1-operations">1. Operations</h2>



Advances in technology have been paving the way for new and exciting opportunities in business operations.



One of the latest AI tools to emerge on the scene is the chatbot. A virtual assistant that provides responses based on customer queries by scanning common keywords and related answers. It offers valuable support to staff by taking over routine tasks. 



On top, chatbots are available 24/7, so they ensure customer service standards are held up even outside of traditional business hours.



Hotels commonly use AI tech for contactless check-ins and virtual assistants acting as concierges. With these technologies, guests get the most out of their stay as it simplifies many aspects of hotel services. 



In the same way, self-serve kiosks are becoming a fixture in restaurants, allowing customers to place orders with ease and freeing up staff time.



Finally, <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments">AI-powered sentiment analysis</a> can help companies track trends and issues related to customer feedback. This enables them to make data-driven decisions and continuously improve their service.



<h2 class="wp-block-heading" id="h-2-marketing">2. Marketing</h2>



AI can vastly support marketing strategies by gathering more relevant data and customer insights. From this, marketers can create hyper-targeted and personalised campaigns that matter to customers and therefore have a higher chance of converting.&nbsp;



Using AI automation, marketers can easily automate repetitive tasks, such as uploading data using spreadsheets. This allows them to focus their time and attention on other parts of the business.&nbsp;



Another example of automation is <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">trigger-based campaigns</a>. They are based on previous customer interactions. I.e. Send a discount to customers who haven’t been at your venue for a while.



AI can also support digital advertising by taking over jobs such as audience and campaign optimisation. And finally, social media monitoring across channels for brand mentions and engagement is made easier with AI.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales">3. Sales</h2>



Sales is a challenging and complex area for any business but with the help of AI, hospitality operators can get some significant assistance.



Hotels, for example, are now able to apply a <a href="https://hoteltechreport.com/news/dynamic-pricing-hotels">dynamic pricing strategy</a>. Room rates are adjusted in real-time to reflect demand patterns and rates are optimised depending on seasonality. Whilst ensuring that customers are getting the best prices when booking direct.&nbsp;



Additionally, AI can offer valuable insights into customer interactions and purchasing behaviour. This way operators can quickly identify potential opportunities for upselling and cross-selling to boost their revenue.&nbsp;



<h2 class="wp-block-heading" id="h-4-data-analytics-and-reporting">4. Data analytics and reporting</h2>



Data analytics and reporting are invaluable tools for hospitality businesses seeking to gain insights into customer behaviour and improve decision-making. With the usage of AI, these processes have become even more streamlined.



One of the most significant benefits of AI is the ability to automatically generate customised reports and dashboards. This covers especially time-consuming, manual tasks that were often prone to errors.



Additionally, AI can help to better manage data and identify the most valuable customer segments. Those can be applied to create personalised marketing campaigns.&nbsp;



Resources and inventory are also much more efficient and easier with AI&#8217;s ability to make suggestions as well as forecast market and business trends.



<h2 class="wp-block-heading" id="h-takeaway">Takeaway</h2>



AI has revolutionised the hospitality industry. Demonstrating its undeniable potential in optimising operations, improving marketing strategies, increasing sales and becoming more data-driven.



New technology continues to be mixed with traditional methods and offers an unprecedented level of customisation. This can advance the bottom line and improve the overall customer experience.



The ultimate aim of integrating AI into hospitality roles is to create a system which runs smoothly while allowing employees to focus on personalising services. 



When interacting with customers becomes easy and efficient, brands will be able to build stronger customer relationships and loyalty leading to greater business growth opportunities.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

4 Ways To Optimise Your Hospitality Business With AI

Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

5 Tips To Sell More Gift Cards This Festive Season

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

How To Speed Up Content Creation With AI In Hospitality

2 Ways to Boost Your Off-Peak Times [Updated 2023]

New Venue? Keep Your Footfall For Longer With Customer Data

Secure Revenue This Winter With Delivery Orders

How To Sell More And Increase Spend Per Head With Upsell

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

Easy And Profitable Marketing With Automations

The opening of Jamie Oliver’s new&nbsp;<a href="https://www.hot-dinners.com/2022101211817/Gastroblog/Latest-news/pasta-dreams-jamie-oliver-soho-pop-up-delivery-restaurant" target="_blank" rel="noreferrer noopener">delivery-first pasta&nbsp;</a>brand has been hitting the news for the last couple of days.&nbsp;



For many of us, ordering a takeaway or delivery has become a regular thing. In fact,&nbsp;<a href="https://www.hrc.co.uk/news/ordering-part-brits-weekly-mealtime-routine" target="_blank" rel="noreferrer noopener">22 million Brits do so at least once a week</a>&nbsp;with&nbsp;<a href="https://www.thecaterer.com/news/consumer-spending-slows-barclaycard-september-2022-evenings-in-spending-more-takeaways" target="_blank" rel="noreferrer noopener">customer spending increasing</a>&nbsp;by 10.1% since March.&nbsp;



This recent consumer trend presents a big opportunity. By&nbsp;diversifying your revenue streams&nbsp;you can better protect your food and drink business from market fluctuations.



It&#8217;s time to bring back your delivery offers and meal kits to drive some extra revenue this winter.



<h5 class="wp-block-heading">10 Tips To Increase Your Delivery Orders</h5>



<ol class="wp-block-list"><li>Opt for direct ordering rather than 3rd party &#8211; 62% of customers want to order direct and via an app </li><li>Ensure a smooth ordering process and online experience </li><li>Send offers to customers who have ordered only once to encourage more frequent orders </li><li>Use the data insights to create personalised offers, i.e. favourite menu item </li><li>Tie it to your loyalty program &#8211; 70% prefer a ‘ free delivery’ as a reward </li><li>Have an accurate menu description with enticing imagery </li><li>69% of customers rate reviews as a deciding factor for their next order &#8211; actively ask customers for reviews, reply the good and bad ones, and keep an eye on your scores </li><li>Use customer feedback to continuously improve your processes, packaging, etc. </li><li>Make use of upsell options, i.e. drink package, dessert </li><li>Spread the word &#8211; pinned social media post (and link in your bio), website banner, email</li></ol>



<h5 class="wp-block-heading" id="h-how-to-re-create-a-restaurant-at-home-experience">How To Re-Create A Restaurant At-Home Experience</h5>



Customers might cut back on expensive meals over the next couple of months, but they still want to&nbsp;treat themselves. Delivery and meal kits hence fit in as an ideal &#8211; and cheaper &#8211; alternative.



It’s up to you to make the&nbsp;<a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener">at-home experience</a>&nbsp;as special as your in-venue one. So, your venue becomes their preferred choice for ordering and you can later&nbsp;turn them into walk-ins.



Here’re some ideas to pimp up your orders:



<ul class="wp-block-list"><li>Come up with seasonal meal kits, i.e. autumn, festive-themed (this also creates a sense of urgency to order and avoid missing the specials!) </li><li>Consider different mid-week and weekend offers, i.e. offer weekend drink packages </li><li>Offer a premium version with high-end ingredients/specials </li><li>Include add-ons, i.e. decoration, curated playlist, printed or digital tasting menus and notes </li><li>Offer a limited special featuring your bestseller and signature dishes </li><li>Include a personal note in your orders </li><li>Sneak in a little surprise in your boxes, i.e. Halloween treats, Christmas chocolate</li></ul>



Further reading &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">How to set up a successful meal-kit e-commerce page.</a>



Need a hand with promoting your delivery offerings via email and SMS? <a href="mailto:support@stampede.ai?subject=" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Now that you know all the good, bad and ugly about AI-generated content from the <a href="https://stampede.ai/blog/ai-tools-for-marketers-an-insiders-view">first part of our AI series</a>, it’s time to go a little deeper.



For this, we had a closer look into two of the most popular and widely used AI tools: <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> and <a href="https://www.jasper.ai/">Jasper</a>.



We’ve compared their main features and capabilities and also came up with ways to get the most out of both.



<h2 class="wp-block-heading" id="h-chatgpt-vs-jasper-the-basics-compared">ChatGPT vs. Jasper &#8211; The Basics Compared</h2>



For now, ChatGPT is a free tool. Its popularity practically blew up overnight and it became the fastest tool to hit 100 million users.



Unfortunately, this led to quite a lot of downtime and users not being able to access it. This is why they are now offering a paid version for $20/m which guarantees full accessibility and also faster responses.



Jasper, on the other hand, is a paid tool.&nbsp;



They offer a 5-day free trial to give you an idea and after that, their prices start from $49/m with a 50,000-word limit. Bear in mind that the word limit refers to all words created, even if you decide to delete them.



<h2 class="wp-block-heading">3 Things To Keep In Mind</h2>



Before you dive into the world of AI-generated content, there are some things to be aware of.



Here are the 3 main ones:



<ol class="wp-block-list">
<li>They generate original content pulled from the web &#8211; you need to do fact-checking!</li>



<li>They have finished their base training a couple of years ago, so some of their knowledge is not up to date</li>



<li>They remember previous input and allow for follow-up adjustments if needed</li>
</ol>



The example below from ChatGPT shows what happens if you ask for recent events:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="294" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png" alt="ChatGPT example" class="wp-image-22963" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-300x86.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-768x220.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1200x345.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-150x43.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44.png 1442w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Is there a way to get around this?&nbsp;



The solution, according to the platforms, is to feed in any necessary information that might be missing to provide more context. Basically, teach it yourself.



<h2 class="wp-block-heading">Ways To Generate AI Content</h2>



The most notable difference between ChatGPT vs. Jasper lies in the way you can create content.



ChatGPT



ChatGPT only offers one way, a chat function, which is dialogue based. It follows a question-answer pattern where you simply put in your request to start a conversation.&nbsp;



It’s therefore very easy to use (once you’ve cracked the commands) and a good tool to get you started.



Jasper



Jasper, on the other hand, comes with a plethora of tools for content creation, i.e. chat, 50+ templates, documents, recipes, and workflows.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="661" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png" alt="Jasper templates" class="wp-image-22962" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-768x496.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1536x992.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1200x775.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39.png 2028w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



This can be a bit overwhelming for first-time users with a lot of options to choose from. To help you better navigate around the platform, Jasper offers various live training sessions and a <a href="https://learn.jasper.ai/bootcamp/overview?_gl=1*6nj48j*_ga*MTY3NDQwNjgxMC4xNjc1MTU0NjQ0*_ga_D4P3CS8W5P*MTY3NjQ1Mzg1OS4xOS4xLjE2NzY0NTM4NjAuNTkuMC4w">bootcamp</a>. Which we’d recommend making use of.



Now, the main difference between their individual tools is the degree of guidance they provide.



For example, Recipes come with pre-set step-by-step instructions. You only need to fill in your own input where required. It’s a fast way to generate content and is also ideal to get a better feeling of how Jasper&#8217;s commands work.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="401" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png" alt="Jasper recipes" class="wp-image-22964" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-300x118.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-768x301.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1536x602.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1200x470.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-150x59.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23.png 1542w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



The opposite can be found in their chat (same functionality as ChatGPT) or document option, which allows for much more freedom.&nbsp;



Workflows and templates are somewhere in between with a little guidance.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="730" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png" alt="Jasper documents" class="wp-image-22965" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-300x214.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-768x548.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1536x1096.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1200x856.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-150x107.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35.png 1688w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



It’s best to give them all a try to understand their difference and when to use them.



<h2 class="wp-block-heading">7 Tips For Higher Quality Output</h2>



To finish off, here are 7 easy tweaks you can do to your input to get the output you are actually looking for:



<ol class="wp-block-list">
<li>Upload your own content to teach it your unique writing style</li>



<li>Update input for each paragraph to avoid repetition</li>



<li>For creative output: use short sentences with few words</li>



<li>For more detailed output: include key facts, number of words and more information (see example below)</li>



<li>Guide the output: frame sections with headlines, subtitles, etc.</li>



<li>Use Jasper’s re-phrase tool for more variations</li>



<li>Play around with different tones of voices, use adjectives or individuals as reference</li>
</ol>



Detailed input example for the chat function:



As a technology writer please write a 500-word educational article using semantically relevant topics for &#8220;digital customer journeys in hospitality&#8221;, H2 and H3 subheadings with bullet points and relevant statistics, FAQ at the end. Use a catchy title. Suggest relevant resources (URL) to learn more about &#8220;digital customer journeys&#8221;



<h2 class="wp-block-heading">ChatGPT vs. Jasper &#8211; The Takeaway</h2>



The question that remains is: is it worth paying for an AI tool?&nbsp;



It depends on how you want to use it.&nbsp;



If you want to play around to understand how AI works then you should opt for the free ChatGPT version.&nbsp;



The same applies if you’re mainly looking for some content inspiration or subject line variations.



However, Jasper definitely provides much more flexibility for different business tasks in marketing and sales.



So, if you’re looking for ways to generate a wide variety of mainly longer-form content Jasper is the better option.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Uncover the power of tech and data with the <a href="https://stampede.ai/amaze" target="_blank" rel="noreferrer noopener">Stampede Customer Experience Platform</a> that drives 5x more repeat customers.

ChatGPT vs. Jasper: The Two Most Popular AI Tools Compared

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

Your&nbsp;table booking data&nbsp;is a treasure trove of customer insights.&nbsp;That’s the place where customers tell you about their individual needs and preferences when it comes to dining out. Though to use your data effectively it’s best to&nbsp;link your booking system to a Customer Relationship Management&nbsp;(CRM) platform. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



This creates a&nbsp;single customer view&nbsp;where all information on that particular customer is gathered together. Use those insights to&nbsp;personalise your customer experience&nbsp;and turn them into regulars.



<h5 class="wp-block-heading" id="h-generate-more-sales-with-connected-bookings-and-crm-data">Generate More Sales With Connected Bookings And CRM Data</h5>



The key to&nbsp;high conversion rates&nbsp;and increased sales is personalisation. You can power your&nbsp;personalised campaigns&nbsp;with all the data you gather together in your CRM. Also access data sources such as loyalty schemes, e-commerce,&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">guest WiFi</a>,&nbsp;<a href="https://stampede.ai/blog/3-ways-to-improve-customer-experience-with-bookings-reviews/" target="_blank" rel="noreferrer noopener">online reviews</a>, etc. for this.



Ideally, you opt for an&nbsp;all-in-one solution. The data sync will happen automatically and your database will grow and be kept updated for you.



As a fallback, you can integrate your systems but there are risks, such as duplicate creation, transmission errors and added costs.



<h5 class="wp-block-heading">How To Build A Strong Customer Profile From Your Bookings Data</h5>



Here’s what you should include in your customer profile.



Customer related:



<ul class="wp-block-list"><li>Basic contact details, including birthday if possible</li><li>Demographics &#8211; family, couple</li><li>Preferences &#8211; favourite table, food &amp; drink</li><li>Dietary requirements</li></ul>



Booking related:



<ul class="wp-block-list"><li>Frequency &#8211; loyal customer vs. first-time visitor, last booking</li><li>Behaviour &#8211; day of the week and times</li><li>Type &#8211; one table or group, events</li><li>Special occasions &#8211; birthdays and other anniversaries</li><li>Customer satisfaction based on reviews</li><li>Check size &#8211; big vs low spender</li><li>Previous no-shows</li></ul>



All these can be used to feed your&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">personalised marketing campaigns</a>. E.g. a special deal for your customer’s favourite drink, a simple birthday offer or a win-back campaign&nbsp;if it&#8217;s been a while since the last booking.



Looking for a smart hospitality growth platform that combines CRM, bookings, marketing and much more?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

How To Use Bookings Data To Supercharge Your CRM

The Ultimate Beginners Guide to WiFi Jargon

AI In Hospitality Marketing: A Complete Guide

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

3 Clever AI Tools To Support Your Hotel Operations

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

Become A Stampede Pro With These Hidden Features

In the last 12 months, over&nbsp;120 million emails&nbsp;have been sent through Stampede across thousands of campaigns.



From all that we learned:



A) That the number of sent emails should be a lot higher, because



B) People often avoid email campaigns because designing them is a headache, and



C) 99% of email campaigns are very similar in design and layout.



 Enter&nbsp;Quick Campaigns&nbsp;🚀 &#8211; taking you from start to sent in just a couple of minutes.



<h2 class="wp-block-heading" id="h-how-it-works">How it works</h2>



✅ Prompt the builder with your idea ✅ Use the Brand Kit to set your theme for your venue ✅ Choose your audience or segment (or make a new one) ✅ Add some text for the body of the email (you can change the main image too) ✅ Bolt-on a trackable call-to-action button Then hit Send!



It&#8217;s less effort than a social media post, and way more effective at generating bookings and conversions.



Think of it like filling in a form, instead of building a web page with a drag-and-drop designer. Most email campaigns are simple and they tend to be the best at getting the desired outcome.



For those that still want to nurture audiences with rich content, story telling and brand building you can still do all that and more in with Bulk and even Automated campaigns.



Email marketing continues to be one of the best performing channels for any business. Social media algorithms change, new trends emerge, new platforms pop-up. Marketers constantly have to adjust and redesign their approach to stay relevant and appear on feeds. You&#8217;re always renting the audience and fighting for attention.



Your email audience is yours to address as and when you like. Segementation is still your most powerful tool here, whether you send Quick or Bulk campaigns. 



<a href="https://stampede.ai/get-started/marketing/">Stampede is here to help</a> with thousands of ways to build audiences and segments so your message hits the right people at the right time, without slowing you down.







p.s. It&#8217;s never a choice between email or social media &#8211; it&#8217;s always BOTH

Introducing Quick Campaigns

If you’re a hospitality operator looking to keep your guests engaged and loyal, personalised marketing is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">(CRM) strategy</a>: their CRM platform.



In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter">What is personalised marketing and why does it matter?</h2>



Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences">80% of customers are more likely to make a purchase from personalised marketing</a>.&nbsp;



The approach involves combining data insights with creative messaging and personalised content to create the ultimate customer experience.



By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;



<h2 class="wp-block-heading">How to get started with personalised email &amp; SMS campaigns using your CRM</h2>



If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;



The data from your CRM builds the foundation for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;



Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;



<h4 class="wp-block-heading">Build a holistic customer profile</h4>



Creating a comprehensive customer profile in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to collate all data sources in your CRM system to gain a full picture of the customer journey.&nbsp;



In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings">table booking platform</a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.



<h4 class="wp-block-heading">Create segments</h4>



To effectively reach and engage your target audience hospitality marketers need to create marketing segments within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;



By understanding the unique characteristics and needs of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;



Additionally, businesses should make use of a CRM’s tagging feature. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.



<h4 class="wp-block-heading">Set up automation</h4>



Marketing automation is one of the most valuable CRM features for hospitality operators.



With the ability to trigger email and SMS campaigns based on certain customer behaviour and interaction, businesses can create personalised messages that really engage with their audience.



For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/">birthday email can generate 342% higher revenue </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;



One big benefit is that this CRM automation saves valuable time for staff as once set up, they run automatically.



<h2 class="wp-block-heading">How other hospitality venues have successfully used personalised marketing</h2>



One of our customers, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a>, has saved 2 hours per week on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.



Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel">The Coal Exchange Hotel</a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over £900 return visit revenue.



<h2 class="wp-block-heading">Summary</h2>



Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;



The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;



As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing">email and SMS marketing</a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.

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When&nbsp;operating multiple hospitality venues, quite often your customers’ loyalty is restricted to one of your venues only. Chances are your customers are simply not aware that you’re managing more than one venue. Though, what if you could&nbsp;extend their loyalty to all your venues&nbsp;and by doing so increase their overall spending?



<hr class="wp-block-separator"/>



Here’s how you can&nbsp;cross-promote your venues&nbsp;using our simple 5 step recipe for personalised marketing.



<h5 class="wp-block-heading">1) The Data</h5>



For this cross-venue promotion campaign, you want to find out more about&nbsp;how customers have interacted across your venues. Sort your data by individual venues for a better comparison.



The data you need can be obtained from different sources:



<ul class="wp-block-list"><li>Last WiFi login from your captive portal/guest WiFi</li><li>Last booking made from booking system</li><li>Last stamp/interaction from loyalty scheme</li><li>Latest reviews from different platforms</li></ul>



<h5 class="wp-block-heading">2) The Trigger Event</h5>



There’re various trigger events that you can set up here. Use&nbsp;this campaign for your regular customers but also to retain those who haven’t been at your venue for a while.



Possible trigger events:



<ul class="wp-block-list"><li>Is a one time-visitor</li><li>Is a regular customer but has only been in one venue</li><li>Has not visited for a while</li><li>Is a user of your loyalty scheme (active and non-active)</li><li>Has recently left a positive review</li></ul>



Make sure to set up&nbsp;automated triggers&nbsp;as well to save some time.



<h5 class="wp-block-heading">3) The Messaging</h5>



Take the chance to&nbsp;introduce your full brand portfolio&nbsp;and highlight what makes venues different from each other. Also, emphasise that customers can expect the same level of outstanding customer experience across.



Besides, this campaign is ideal for&nbsp;cross-event promotions to boost bookings&nbsp;and get customers coming back on a frequent basis. You can also use it to promote quieter times in one venue to spread your bookings more evenly.



And don’t forget to link to your individual venues and to include a booking call-to-action for each of them.



<h5 class="wp-block-heading">4) The Offer</h5>



Offers and deals should be part of your campaign here. This could for example be an&nbsp;introductory offer&nbsp;for customers to try your other venues, like a ‘%-off first visit’ or a ‘drink for free’.&nbsp;



For your cross-event promotions, you might also include an&nbsp;early-bird deal&nbsp;targeted at your loyal customers.



Here’s what your email could include:



Subject line &#8211; [Name], check out our [venue] and get %-off your first visit



Fancy a [venue special]? We’ve got you covered at our [venue]. /



As a [item] lover you have to check out our exclusive range of [item] at [venue]. /



Glad you’ve enjoyed your visit at [venue], why not check out our other [venues]?



Come by and get %-off your first visit. / Your first drink is on us!



DON’T MISS OUT &#8211; BOOK NOW



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



First and foremost this cross-venue promotion campaign will help you to&nbsp;increase the number of visits per customer across all venues. And of course, more footfall and event bookings ultimately lead to more revenue.



Be sure to have a read of our&nbsp;<a href="https://stampede.ai/resources/cru-holdings/" target="_blank" rel="noreferrer noopener">CRU holdings case study</a>&nbsp;to find out how a cross-venue promotion campaign has worked out for them.&nbsp;



And don’t miss the last part of this series on how our 5 step recipe can help you to foster brand advocacy.



Need help sending out your first cross-venue promotions?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you our marketing product.

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25).">Office of National Statistics</a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.



As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.



If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;



With <a href="https://drinkycoffee.com/coffee-statistics/">coffee shop revenues still below pre-pandemic numbers</a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.



Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.



<h5 class="wp-block-heading">1. Assess Demand for Coworking Space</h5>



Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.



There are a few ways of doing this. They include:



<ul class="wp-block-list">
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul class="wp-block-list">
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul class="wp-block-list">
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul class="wp-block-list">
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing">email list</a>) then simply ask your customers on there.</li>
</ul>



It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.



Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.



<h5 class="wp-block-heading">2. Designating a Space for Coworking</h5>



Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.



When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;



Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;



If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;



It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.



You also need a dedicated space big enough to meet your demand from coworkers.



I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms">3. Deciding on Pricing and Terms</h5>



Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.



You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?



In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.



Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.



While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.



When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).



The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.



Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place">4. Getting the Required Infrastructure in Place</h5>



To have any chance of being competitive in the coworking market you will need to offer customers:



<ul class="wp-block-list">
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing">communicating with existing</a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;



It is imperative that you invest in these things before you offer coworking.&nbsp;



Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space">5. Marketing Yourselves as a Coworking Space</h5>



In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.



So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.



To optimise your website for this keyword, just do the following:



<ul class="wp-block-list">
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.



Other ways that you can market yourself as a coworking space include:



<ul class="wp-block-list">
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts">Final Thoughts</h5>



The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.



Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.



If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.



This article was written by Oli Baise. Oli helps run London-based coffee shop The Coffee Traveller. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/">Drinky Coffee</a>.

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Out of sight, out of mind. How do you win back lost customers that haven’t paid you a visit for a while? It’s well known that&nbsp;retaining an existing customer is much cheaper than acquiring a new one.&nbsp;So, it’s worth sending a little reminder from your side to win those customers back.



<hr class="wp-block-separator"/>



Your goal is to re-engage with those lost customers and make them aware that they’re missing out by not coming by for some time.



This is especially valuable for customers who used to come by on a regular basis and seemed to have changed habit. But it’s also very effective at enticing one-time customers back.



Let’s take our <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">5 step recipe</a> to set up a&nbsp;simple campaign to win back your customers.



1) The Data



For this scenario, you’ll need to access your&nbsp;time-stamped visitor data, which can be obtained from various sources:



<ul class="wp-block-list"><li>Last WiFi login from captive portal / guest WiFi</li><li>Last booking date from booking system</li><li>Last stamp / interaction from loyalty scheme</li><li>Last purchase from eCommerce system</li></ul>



<h5 class="wp-block-heading">2) The Trigger Event</h5>



In this case, the trigger is if the&nbsp;customer hasn’t been at your venue for a certain period of time.



Choose a time interval that makes the most sense for your business and set it up as an automated trigger. Though, the longer you wait, the harder it gets to re-engage them.



You could even set up two triggers, a short time interval, e.g. three weeks and a long time interval, e.g. three months since last visit.



<h5 class="wp-block-heading">3) The Messaging</h5>



Remind customers why they should come back by highlighting&nbsp;what makes your venue special and worth a visit, e.g. large outside sitting area, signature dish, events, etc.



You can also include new menu items, limited specials or any other updates that make customers curious or even fear that they might miss out on something.



<h5 class="wp-block-heading">4) The Offer</h5>



Highlighting what makes you stand out might not be enough though. The easiest way is to further entice them by including an offer or promotion.



Make sure your&nbsp;offers are relevant and timely. Send drink or dinner offers out before the weekend, e.g. Friday midday. Whereas your ‘coffee for free’ should be in your customer’s inboxes the night before.&nbsp;



Here’s what your email could look like:



Subject line &#8211; &nbsp;[Name] we miss you here at [company] &#8211; here’s % off your next visit



It’s been a while since your last visit and we’d love you to come back!



Get % off your next visit.&nbsp;



Since we’ve last seen you, we’ve also introduced a new exciting [menu item]. You wouldn’t want to miss that!



Call me back in &#8211; Book Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



Retaining your customers couldn&#8217;t be achieved any easier than with an automated win-back campaign. Show customers that they matter to you and make their experience personal.&nbsp;



Also, not to forget the&nbsp;knock-on effect&nbsp;here. A happy customer can turn into a loyal one providing a solid revenue stream. Plus, they’ll also refer your business to others, which means more customers to grow.



Stay tuned for our next email to find out how you can apply our personalisation recipe to increase your gift card redemptions.



Need help segmenting your data for tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

A few weeks into 2023 and you might have ditched your new year’s resolutions already. No judgement, we’ve all been there.



However, a new year is always a great opportunity to reshuffle one’s business strategies in order to up the game.



Looking ahead, there are a bunch of exciting growth and marketing trends to watch out for. And yes, technology will of course play a part in those.



We’ve had a look into 5 key hospitality trends that you should integrate into your strategy to get the most out of 2023.



<h2 class="wp-block-heading">1. Build A Unified Customer Experience&nbsp;</h2>



An outdated user interface will drive customers away.&nbsp;



So, you need to start judging your digital tools and assets as if they were your shop window or your venue decoration.&nbsp;



Think about your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes">Guest WiFi sign-up</a>, booking platform or order &amp; pay app. Are you happy with them representing your brand?



If not, the first step is to align all your tech tools toward a unified brand experience.&nbsp;



Here’s what to focus on:



<ul class="wp-block-list">
<li>Stick to your branding and brand voice across all channels and tools</li>



<li>Make sure the digital customer experience is as smooth as your in-venue one</li>



<li>Focus on easy-to-navigate tools for your customers (and staff)</li>



<li>Don’t neglect your website &#8211; a lot of attention has been paid to social media lately</li>



<li>All-in-one solutions allow for a unified experience as they don’t require integrations</li>
</ul>



<h2 class="wp-block-heading">2. Opt For Industry-Specific Tools</h2>



Too many cooks spoil the broth. Time to move away from the clunky and disjointed tech stack that you might have gathered over the past years.&nbsp;



Instead, focus on ROI-delivering tech that helps you achieve the results you want when <a href="https://stampede.ai/blog/how-to-save-money-on-your-digital-tech-tools">revising your tools</a>.



Industry-specific tools are what you’re looking for here, to replace the mainstream big-name ones everyone else is using.



Those specific ones are tailored to your needs, easier to use and are therefore also accessible to smaller operators.&nbsp;



<h2 class="wp-block-heading">3. Focus On Hyper-Personalisation</h2>



<a href="https://financesonline.com/hospitality-trends/">Approximately 90%</a> of customers are willing to share behavioural data if it results in a better brand experience.



No question, personalisation will continue to reign.



What changes is that customer insights are no longer coming from separate sources. It’s the clever combination of multiple data sources that takes it to the next level and makes it even more powerful.&nbsp;



This is also referred to as hyper-personalisation and is based on real-time behavioural and transactional data insights and actions.



With this, you want to create a 1:1 customer experience that translates into longtime loyalty.



<h2 class="wp-block-heading">4. Go Beyond Customer Loyalty</h2>



Customers trust their peers more than any other source when looking for new venue recommendations.



It’s up to you to identify your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">super advocates </a>amongst your customers, those that spend more time and money at your venue than the average. <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">Hint</a> &#8211; your data can help you unveil them.



Once you’ve done that you can nurture them with targeted marketing and personalised rewards (i.e. loyalty or referral program) to start building a loyal community.



This community will help you spread the word, boost your reviews and attract many new customers. Loyalty always pays off.



<h2 class="wp-block-heading" id="h-5-let-ai-powered-solutions-give-you-a-hand">5. Let AI-Powered Solutions Give You A Hand</h2>



Since the beginning of the new year, our feeds have been flooded with AI talk. There’s a lot going on at the moment, with new tools coming up in a blink of an eye.



Whilst some of it might still be in its early days, we can already see the benefits for businesses. It’s all about efficiency.&nbsp;



AI-powered automations can optimise various parts of your marketing and help you scale up. From content generation to email marketing, social media and operational tasks.



They streamline less-pivotal parts of your business and save you hours a week whilst generating revenue on auto-pilot. What’s not to like about this?&nbsp;



Arguably, there needs to be work done in some areas to make them more industry-specific so that they can be used by everyone without any programming background.



Make sure you stay busy all year round with the&nbsp;<a href="https://stampede.ai/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener">Stampede Customer Experience Platform</a>&nbsp;that drives 5x more repeat customers.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--P70VbCxT_AnnS8JwuzgRrHnMbNXfBlgQ_e9X3bmhij7P8-rUVLSBDUzhZwHRS_Yse9ab7" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to find out more.

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In March 2021, Google has launched a new, exciting feature called ‘<a href="https://support.google.com/hotelprices/answer/10472393?hl=en&amp;ref_topic=10468394" target="_blank" rel="noreferrer noopener">free booking links</a>’ made for hotels and vacation rental properties. The idea is to get more free, organic traffic to the hotel’s website through better visibility on Google Search and Maps. This will ultimately&nbsp;increase direct bookings.



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So, can this feature be a game-changer for online hotel bookings?



We had a closer look into how it works and how you can get the most out of it for your business.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



The booking link can be added to your Google profile and acts as a&nbsp;free listing of your rates and availabilities. The link appears alongside the paid ads in the booking module (see example below).



To use this feature you have to be registered at the&nbsp;<a href="https://support.google.com/hotelprices/answer/10123427" target="_blank" rel="noreferrer noopener">Google Hotel Centre</a>&nbsp;or using Google Ads.



Hotels can choose which landing page they want their link to go to and Google will extract room availability and room rates from there.



When customers then search for a hotel, they can see the hotel’s own prices as well as any OTA offers. This way, they can quickly compare prices but also book directly from there.



As shown in the Best Western Hotel example below, the listing includes:



<ul class="wp-block-list">
<li>The hotel/property name</li>



<li>The room rate for the selected date</li>



<li>‘Official site’ badge and logo</li>



<li>Any additional amenities, such as free cancellation, special offers, etc.</li>
</ul>



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-11-at-07.12.18.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/703/1005/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMTEtYXQtMDcuMTIuMTgucG5n" alt="Google Booking Link Example" class="wp-image-21616" width="527" height="754"/></a></figure>



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<h5 class="wp-block-heading">Tips For A Higher Ranking</h5>



As those links are unpaid, they’re ranked according to the utility to users, which makes it a bit tricky to manage.



Some tips to&nbsp;rank higher on the listing:



<ul class="wp-block-list">
<li>Offer the best rate when guests book direct</li>



<li>Check that the prices on the listing match to those on your landing page</li>



<li>Keep enough availability for your direct bookings</li>



<li>Make sure your My Business listing on Google is updated and as detailed as it can be with reviews, high-quality imagery, amenities, etc.</li>



<li>Provide a user-friendly landing page experience</li>
</ul>



Also, check out the dedicated&nbsp;reporting feature&nbsp;in the Google Hotel Centre. You can see how many people have clicked on your link, as well as impressions and average booking value.



Use those insights to further&nbsp;optimise for direct bookings. Such as improving your landing page experience, reviewing your pricing strategy and comparing against local competitors.&nbsp;



What is the conclusion, are those free booking links as good as they sound?



The biggest bonus certainly is that the&nbsp;feature comes at no cost.&nbsp;It doesn’t involve much work to be set up but can certainly help to increase direct bookings.



It allows hotels to convert guests at an early point in their search and purchasing process. Plus, you get&nbsp;access to the guest data&nbsp;which you can use for future marketing purposes to boost guest loyalty. So, it is definitely worth setting it up.&nbsp;



<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Reach out</a>&nbsp;to find out how you can use your collected guest data to create personalised marketing campaigns that convert.

This Free Google Tool Can Increase Direct Bookings With Ease

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

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Stampede Updates – July 2017

We at Stampede are on a big mission. 



We want to make the hard-to-do marketing easy and accessible for all hospitality operators. How do we do this?



It&#8217;s simple. We provide hospitality businesses with smart and innovative tech tools to help them make the best use of their customer data. So they can start building a strong mailing list and market to their customers to drive repeat visits.



We are therefore very honoured to be amongst the finalists for the “Best Use Of Data 2022” award by the <a href="https://businesstechawards.com/">UK Business Tech Awards</a>.



<h5 class="wp-block-heading">Effortless Growth Through Digital Marketing</h5>



Our award application focuses on the UK-wide rollout of the Stampede platform at the <a href="https://www.bestwestern.co.uk/">Best Western GB hotels</a>. We want to equip their hotels with the right tools to succeed with data and digital marketing.



Until now, most of Best Western GB’s guest data is withheld by Online Travel Agencies (OTA). Hotels are therefore not able to get in touch with their guests after their stay. Plus, a lot of hotel operators feel inexperienced and unsure about doing email marketing, which is holding them back from using it.



Our platform is built to make marketing easy, especially for busy operators. With Stampede, hotels can now start building their own customer mailing list through their Guest WiFi. This means, that customers who have booked via OTAs can be contacted via email marketing and turned into direct bookers moving forward. 



By using Stampede, Best Western GB hotels can easily create low-cost and high-return email campaigns. What makes those quick-to-set-up campaigns so effective is the intelligent use of guest data insights. 



In addition, our innovative reporting suite allows operators to better track their guest interaction, both online and in-venue. By linking those insights, they can create targeted and personalised campaigns to increase bookings and customer loyalty.



<h5 class="wp-block-heading">Helping Other Hospitality Operators Grow</h5>



Clever technology powered by valuable data leads to proven massive ROI. 



Our joined project with Best Western GB shows how simple it can be for hospitality businesses to strive by making the best use of their data. 



We want to share this success story with all hospitality operators, especially now as the industry faces difficult economic times.



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<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/08/Best-West-CJF-Infographic.png"><img decoding="async" src="https://image.stampede.ai/fill/1894/4651/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9CZXN0LVdlc3QtQ0pGLUluZm9ncmFwaGljLnBuZw==" alt="" class="wp-image-22099"/></a></figure>