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<p>“Yelp gave it 4.5 stars, but Sarah said the soup was bland, but John raves about the atmosphere…” We are living in an era where the age of information has made decision-making processes just a tad more complex. Back in the day, patrons would trust newspaper reviews to guide them to the most elite and fascinating restaurants. Today, there are a bunch more factors that come into play.&nbsp;But how do customers actually choose their next restaurant to go for?</p>







<p>We know that getting customers through the door is half the battle of running a thriving restaurant business. So, we decided to do some deep research into how today’s restaurant-goers choose the places they dine at.&nbsp;</p>



<p>Below we have listed the factors that our current generations base many of their dining decisions on.</p>



<h4 class="wp-block-heading" id="h-quality-and-innovation-of-food"><strong>Quality and Innovation of Food</strong></h4>



<p>According to a census run by <a href="https://www.touchbistro.com/blog/how-diners-choose-restaurants/"><span style="text-decoration: underline;">TouchBistro</span></a>, 70% of the participants agreed that they would re-visit a restaurant that made great food even if the customer service was bad.</p>



<p>Now, this is certainly no excuse to let good customer care fall to the wayside. But if you focus on creating quality meals that come with a touch of <em>“je ne sais quoi”, </em>then you are likely to retain a loyal customer base who appreciates your attention to detail.&nbsp;</p>



<p>You will also find that many diners are becoming a little picky with what they eat and they tend to be on the hunt for innovative meals that they can’t make at home – so, why not oblige them?</p>



<h4 class="wp-block-heading" id="h-google-search-rankings-and-google-maps"><strong>Google Search Rankings and Google Maps</strong></h4>



<p>These days, hardly any serious foodie will make a “what’s for dinner” decision without checking for Google’s suggestions first. This means that you need to take your online presence quite seriously. Treat your website to a professional SEO campaign so that you can boost your rankings and land on the very first pages of search engines. If you’re on that first page, then audiences will automatically assume you have something good to offer.&nbsp;</p>



<p>And, if you are not already on Google maps, get yourself there! Log in to your Google account and follow the steps and get yourself listed. If you are already listed, make sure all the information included in your “tag” is correct.&nbsp;</p>



<p>Restaurant goers, like all consumers, feed off of convenience (no pun intended), and if they can see that your establishment is listed nearby, then apart from discovering that you actually exist – they’ll also visit you because of your nearby location.&nbsp;</p>



<h4 class="wp-block-heading" id="h-recommendations-from-friends"><strong>Recommendations from Friends</strong></h4>



<p>Despite our dependence on technology for guidance, as humans, we still depend on word-of-mouth reviews. These reviews are taken seriously when they come from someone who we trust, such as friends and family.&nbsp;</p>



<p>So, keep your patrons happy and they will spread the word!&nbsp;</p>



<h4 class="wp-block-heading" id="h-online-reviews"><strong>Online Reviews</strong></h4>



<p>Current restaurant-goers turn to <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/"><span style="text-decoration: underline;">online reviews</span> </a>when choosing a new restaurant to visit. In fact, Google and social media reviews have become the most trusted source for those seeking advice on which restaurant to choose from.</p>



<p>Did you know that <a href="https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#4a1232711928"><span style="text-decoration: underline;">88% of consumers trust online reviews</span></a> as much as a personal recommendation?</p>



<p>One negative review can instantly persuade a potential customer to move on to the next restaurant listed in their search. This makes customer service more important than ever before and social media engagement is key. &nbsp;</p>



<h4 class="wp-block-heading" id="h-discounts-and-promotions"><strong>Discounts and Promotions</strong></h4>



<p>Throughout the decades, diners have always supported restaurants that offer <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/"><span style="text-decoration: underline;">continuous discounts and promotions</span></a>. This trend still stands and loyalty reward programmes have proven to be an important element of any successful business.&nbsp;</p>



<p>We all live in a world where we need to try and save a dime or two where we can!</p>



<h4 class="wp-block-heading" id="h-lively-entertainment"><strong>Lively Entertainment</strong></h4>



<p>A lively atmosphere with a touch of entertainment has the potential to draw in the crowds on even the dreariest of days. Live and local bands will attract fans and a cosy and serene atmosphere will appeal to couples who are looking for an intimate night out.&nbsp;</p>



<p>Whilst most patrons will dine out for the food, many choose a restaurant that will give them a great dining experience with entertainment to boot.&nbsp;</p>



<h4 class="wp-block-heading" id="h-technology"><strong>Technology</strong></h4>



<p>From providing consumers with access to a <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/"><span style="text-decoration: underline;">free WiFi connection</span></a> to treating them to digital menus that make ordering a fun experience, technology is certainly something that appeals to modern-day patrons. </p>



<p>According to a <a href="https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">recent survey</mark></a>, the most important tech features are table bookings and access to free WiFi. Plus, 73% of customers think that restaurant tech can really improve their guest experience.</p>



<h4 class="wp-block-heading" id="h-eco-friendly-dining"><strong>Eco-friendly Dining</strong></h4>



<p>We are entering a time where consumers are starting to make more conscious purchases. This means that they are thinking about the earth just as much as they are thinking about their palates.&nbsp;</p>



<p>Many diners are opting to eat at establishments that have eco-friendly practices. From serving vegan-friendly meals to ditching single-use plastics, a restaurant that’s eco-conscious is likely to get more support from the eco-friendly crowds.&nbsp;</p>



<h4 class="wp-block-heading" id="h-social-media-engagement"><strong>Social Media Engagement</strong></h4>



<p>With more than 200 million posts tagged #food and 23 million with #drinks, we can confidently say that social media is the number one spot for restaurant businesses to be. Patrons use social media platforms to look for new places to go to and you want to make sure that you are going to be right in their line of vision.&nbsp;</p>



<p>Restaurants that put effort into their social media presence and continue to engage with their audiences are more likely to hold on to loyal customers whilst encouraging (and intriguing) new audiences to visit their joint.&nbsp;</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>You are now best prepared to become your customers&#8217; first choice restaurant. Want some more?</p>



<p>With our unique take on reaching out to audiences, we can connect you to new customers while you <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">retain a loyal support base</span></a>. </p>

post

How Customers Choose a Restaurant

<p>When you&#8217;re running a brick and mortar retail business, you know that every customer counts. Whether you&#8217;re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you&#8217;re <strong>alienating over 3/4</strong> of your retail customers? Not very pretty, is it? That&#8217;s because <strong>78% of shoppers</strong> prefer to use in-store WiFi when it&#8217;s available.</p>



<p>So why aren&#8217;t you offering it? Get started with your Retail WiFi today.</p>







<h4 class="wp-block-heading"><strong>KNOW YOUR CUSTOMERS</strong></h4>



<p>You can&#8217;t love your customers if you don&#8217;t know them. That&#8217;s why offering them free in-store WiFi through a captive portal solution, like Stampede<strong></strong>, makes sense. So how exactly does this work? Easy. Once enabled your customers&#8217; login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn&#8217;t stop there &#8211; in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don&#8217;t mind giving out a few marketing details in return for free WiFi.</p>



<p>Sound too good to be true? It&#8217;s not. Here are a few more <a rel="noopener noreferrer" href="https://www.networkworld.com/article/3230377/wi-fi/wi-fi-analytics-saas-can-make-retail-cool.html" target="_blank">Retail WiFi stats courtesy of Network World</a>:</p>



<ul class="wp-block-list"><li>82% of shoppers research products online before setting foot in a store.</li><li>60% of retail shoppers want to receive real-time promotions and offers in-store.</li><li>17% of Millennials think being reminded of items they need while they’re shopping is “<em>cool</em>.”</li><li>27% of Millennials think it’s “<em>cool”</em> to be told which foods they should <u>buy</u>, based on their dietary restrictions.</li></ul>



<p>Not only do your customers want free in-store WiFi at your retail business, they want to be &#8220;cool&#8221; as well.</p>



<h4 class="wp-block-heading"><strong>AUTOMATED MARKETING</strong></h4>



<p>Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favourite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use Stampede<strong></strong> automated marketing to send out <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">laser targeted SMS or email messages</a> to your most loyal customers (or even the ones you haven&#8217;t seen in a while). Imagine this &#8211; a customer who hasn&#8217;t visited your shop in a set period of time &#8211; say a month &#8211; gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?</p>



<h4 class="wp-block-heading"><strong>BUYERS CLUBS</strong></h4>



<p>How about this? Once your customer accesses your store&#8217;s WiFi through your captive portal, they&#8217;re automatically enrolled into your buyer&#8217;s club <strong>ALONG WITH</strong> a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That&#8217;s instant tracking and analysis of your customers &#8211; in real-time. <a rel="noopener noreferrer" href="http://get.stampede.ai/loyalty-program-ebook" target="_blank">Build your customer loyalty</a> &#8211; automatically.</p>



<h4 class="wp-block-heading"><strong>BEATING THE ONLINE SHOPS</strong></h4>



<p>The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. </p>



<p>As a matter of fact, <strong>30% of shoppers</strong> won&#8217;t purchase a product if they can&#8217;t research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information.</p>



<p>Want to get into more detail? Here&#8217;s a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail:</p>



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/V4pEC4ukRu8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<h4 class="wp-block-heading"><strong>OFFER AWESOME IN-STORE&nbsp;RETAIL WIFI TODAY!</strong></h4>



<p>Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.</p>



<p>So &#8211; what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the link below to get started.</p>



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

Guest WiFi in the Retail Industry


<h4 class="wp-block-heading" id="h-burst-into-your-customers-inboxes-and-maximise-your-profit-opportunities">Burst into your customers&#8217; inboxes and maximise your profit opportunities</h4>



<p>To make your job a little easier and save you time coming up with campaigns, we’ve created an <strong>Email Marketing Guide</strong>&nbsp;specifically for hospitality brands.</p>



<p><strong>Download your FREE Email Marketing Guide</strong> for April 2024 now and start scheduling and promoting your campaigns.</p>



<p>Featuring 5 instant and seasonal campaign ideas, 3 ready-to-use templates and 8 additional resources from our blog.</p>


April 2024 Email Marketing Guide


<p>No doubt, digital tools have provided something of a lifeline for many hospitality businesses in recent years. Those tools come with valuable data that can be used to&nbsp;<strong>create a better and more personalised customer experience</strong>.</p>



<hr class="wp-block-separator"/>



<p>However, many still argue that shifting too many interactions toward digital will diminish the overall customer experience. Making things impersonal when hospitality thrives from human interaction.</p>



<p>Over the next few weeks, we will tackle this common myth. Come with us as we explore&nbsp;<strong>how you can use data to wow your customers</strong>&nbsp;and create a personalised experience using marketing campaigns.</p>



<h5 class="wp-block-heading" id="h-the-personalised-marketing-recipe"><strong>The Personalised Marketing Recipe</strong></h5>



<p>For this, we’ve built a&nbsp;<strong>simple 5 ingredient success recipe</strong>&nbsp;that you can follow.</p>



<p>To start, we will use the example of a birthday campaign.</p>



<h5 class="wp-block-heading"><strong>1) The Data</strong></h5>



<p>First off, what<strong>&nbsp;data do you need and where do you get it from</strong>?</p>



<p>For our example, you’d need to capture:</p>



<ul class="wp-block-list"><li>Your customers’ date of birth</li><li>Their email or phone number</li><li>Their first name (at least)</li></ul>



<p>This can be done through your WiFi sign-in, webform, booking platform, etc.</p>



<h5 class="wp-block-heading"><strong>2) The Trigger Event</strong></h5>



<p>The second ingredient is the trigger that sends your personalised email/SMS campaign.&nbsp;</p>



<p>In our scenario, the trigger event would be time-based, using the customer’s date of birth. E.g. when customer birthday is 3 weeks away &#8211; send the birthday campaign.</p>



<p><strong>Time-saving tip</strong>&nbsp;&#8211; Most often you can&nbsp;<strong>automate these campaigns</strong>, so they will send by themselves. This is ideal for this birthday example.</p>



<h5 class="wp-block-heading"><strong>3) The Messaging</strong></h5>



<p>Messaging is the important bit. It is all about the personal touch here, so include your&nbsp;<strong>customers’ names</strong>&nbsp;in your campaign and acknowledge their upcoming birthday.</p>



<h5 class="wp-block-heading"><strong>4) The Offer</strong></h5>



<p>The goal here is to&nbsp;<strong>further entice your customers to come back</strong>. Birthday bookings are generally larger and more lucrative too.</p>



<p>This is how your personalised marketing campaign could look like combining the message and offer:</p>



<p><em><a href="https://stampede.ai/blog/how-to-create-email-subject-lines-that-increase-open-rates/">Subject line</a> &#8211; [Name] It’s your birthday soon &#8211; we want to celebrate with you!</em></p>



<p class="has-text-align-center"><br><em>Hey [name],</em></p>



<p class="has-text-align-center"><em>Have you made any plans for your birthday yet?</em></p>



<p class="has-text-align-center"><em>Why not celebrate your special day with us and make it a day to remember. No matter if you want to book a table for two or host a party, we’ve got you covered.&nbsp;</em></p>



<p class="has-text-align-center"><em>On top of that, we will treat you with a % discount.&nbsp;</em></p>



<p class="has-text-align-center"><em>Let’s celebrate &#8211; Book now</em></p>



<h5 class="wp-block-heading"><strong>5) The Outcome</strong></h5>



<p>So, what can you expect to see as a result of those personalised marketing campaigns?&nbsp;</p>



<p>First off, you will get a&nbsp;<strong>returning customer</strong>&nbsp;that will eventually turn into a loyal one. Second, they will&nbsp;<strong>spread the word and bring in even more customers</strong>.</p>



<p>In our birthday example, if you can create a memorable experience, you’re not only satisfying your customer but also have the chance to win potential new customers. And they themselves will talk about the experience they have and share it on their socials.</p>



<p>Oh, and with their data, like birth date, this whole process starts over again, and again.</p>



<p>Keep an eye out for our next email to find out how you can apply our personalised marketing recipe to&nbsp;<strong>win back lost customers</strong>.&nbsp;</p>



<p>Need help segmenting your data for personalised email &amp; SMS campaigns?&nbsp;<strong><a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a></strong>&nbsp;with one of our team who are happy to run you through it.</p>


A 5 Step Recipe That Creates Profitable, Personalised Marketing [Part 1]


<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>The success of every restaurant hugely depends on communicating with the customers. Luckily for you, <strong>Social Media Marketing</strong> has provided a new way of getting messages across whilst encouraging followers to actively engage with your brand. But that’s not all its good for. Apart from building personal relationships with patrons and potential diners, it can also be used to increase your revenue, reach, and return on investment. </p>



<p>How do you effectively track your social media metrics in your restaurant? What are the metrics to pay attention to?</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>By <a href="https://neilpatel.com/blog/essential-social-media-metrics/"><span style="text-decoration: underline;">tracking the right KPIs</span></a> (key performance indicators), metrics or insights that are made available to you on most social media platforms, you can gather the data you need to make informed decisions when it comes to directing fresh traffic to your website. </p>



<p>You can also use this technique to expand lead generation and improve your restaurant as a whole.</p>



<p><strong>Essentially, when the right metrics are studied, you should have answers to the following questions:&nbsp;</strong></p>



<ul class="wp-block-list">
<li>Is your restaurant’s social media presence reaching the right audiences?</li>



<li>Are the right people engaging with you?</li>



<li>Is your audience sharing content about your venue?</li>



<li>How many of your fans and followers are actually inquiring about your restaurant’s services?</li>



<li>How many people are actually buying your services?</li>
</ul>



<p>When it comes to having a clear overall view of the results of your social media campaigns, there are <a href="https://sproutsocial.com/insights/social-media-metrics/"><span style="text-decoration: underline;">some key social media metrics</span></a> for restaurants operators should keep their eye on:</p>



<h2 class="wp-block-heading" id="h-1-engagement"><strong>1. Engagement</strong></h2>



<p>When we mention engagement, we are referring to the number of likes, comments, and shares your social media posts receive. If you have excellent engagement from the right audiences, then it&#8217;s very likely that the rest of your metrics will feature positive results too.&nbsp;</p>



<p>One of the first warning signs of a failing social media campaign is if your reach is high but your engagement is low. This means that your posts and content are not resonating with your audiences. To curb this problem, pay attention to the following metrics to see where you are going wrong and what needs to be improved on.</p>



<h2 class="wp-block-heading" id="h-2-clicks-and-likes"><strong>2. Clicks and Likes</strong></h2>



<p><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">Interesting and attractive content</span></a> is more likely to grab the attention of your viewers, encouraging them to “like” your posts. </p>



<p>Clicks also directly correlate to the relevancy of your content or call-to-action. If you receive little to no clicks, you may want to rethink your content marketing strategy.  </p>



<h2 class="wp-block-heading" id="h-3-shares"><strong>3. Shares</strong></h2>



<p>If a person shares your post, then it’s like they are passing on a personal recommendation to their close connections. It is also an indication that your content is worthy of being “shared”. </p>



<p>To encourage this type of engagement, share content that will be of value or substance to your readers. Or run a competition that encourages audiences to “spread the word”. You could offer meal vouchers as a prize.   </p>



<p><strong>Further reading:</strong> <a href="https://stampede.ai/blog/infographic-the-influence-of-online-reviews-and-social-media-on-customers-buying-behaviour/"><span style="text-decoration: underline;">https://stampede.ai/blog/infographic-the-influence-of-online-reviews-and-social-media-on-customers-buying-behaviour/</span></a></p>



<h2 class="wp-block-heading" id="h-4-comments"><strong>4. Comments</strong></h2>



<p>The point of social media platforms is to encourage online socialisation. This means that you want your posts to spark a conversation. If a post has many comments, then it’s a sign that you are hitting the right audiences with topics that are worthy of an opinion. </p>



<p>If you find your comments to be lacking, why not ask questions within your posts? This action will prompt readers to engage with you.  </p>



<p>Also, always bear in mind that you should <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">react and respond to the comments</a></span> you get. This way, you can further engage with your customers as they feel listened to.</p>



<h2 class="wp-block-heading" id="h-5-tags-and-brand-mentions"><strong>5. Tags and Brand Mentions </strong></h2>



<p>Tags or mentions indicate that your brand has done something that’s worthy of a mention in your absence. If people or businesses start to tag and mention you on social media platforms in a positive light, then you know you are doing something right! </p>



<p>If you have few mentions or negative reviews, then you may want to rethink your customer service strategy.  </p>



<h2 class="wp-block-heading" id="h-6-reach"><strong>6. Reach</strong></h2>



<p>Measuring reach is an old practice but it remains relevant in today’s world. It measures how many eyes read your message as well as how far it travels. Unlike engagement, measuring reach on social media remains an estimate and can be misleading at times (keep this in mind). &nbsp;</p>



<p>Track the following <strong>KPIs to measure reach</strong>:</p>



<h2 class="wp-block-heading" id="h-followers"><strong>Followers </strong></h2>



<p>The number of followers you have will give a good indication of how many people see your content – or at least have the opportunity to see it. This measures your brand’s reach without engagement. </p>



<p>A <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">WiFi marketing strategy</span></a> is a great way to increase your followers/fan base.&nbsp;Did you know that using WiFi marketing can also help you <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">track metrics</span></a> and give you insight into the information that you need to improve them? </p>



<h2 class="wp-block-heading" id="h-impressions"><strong>Impressions</strong></h2>



<p>The more impressions you have on a post, the better. Impressions measure how many times your post appeared on someone’s newsfeed or timeline. </p>



<p>The more engagement your post has, the greater the reach. </p>



<h2 class="wp-block-heading" id="h-traffic-data"><strong>Traffic Data</strong></h2>



<p>Measuring traffic from social media pages to your website is easy. All you need to do is to set up a Google Analytics account. However, keeping track of how many people enter your restaurant because of your SMM efforts can be a little tricky. </p>



<p>One suggestion would be to give your online followers and fans a discount voucher code that they can use at your establishment.  </p>



<h2 class="wp-block-heading" id="h-leads"><strong>Leads</strong></h2>



<p>While it’s great to see your likes and shares gaining traction, the question is – is your bottom line showing any impact? Are your engaged fans simply enjoying your content or are they feeling prompted into dining at your venue? </p>



<p>\If your social media efforts are not generating leads, perhaps you are on the wrong platform? Or maybe you are <a href="https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/"><span style="text-decoration: underline;">focusing on the wrong audience</span></a>?</p>



<h2 class="wp-block-heading" id="h-conversions"><strong>Conversions</strong></h2>



<p>The overall aim of your social media posts is to provide content and initiate a conversation with your followers. The underlying purpose, however, is to encourage potential customers, or in this case, patrons, to actually buy your services. </p>



<p>If your engagement and reach are high, then you’ll have no problem getting them interested in trying out your restaurant. </p>


2023 Key Social Media Metrics To Track for Your Restaurant


<p>Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential growth. While there’s <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/"><strong>no longer room for argument</strong></a> as to whether deliveries should be an option for restaurants, the debate of how they should be administered still stands. &nbsp;</p>



<p><strong>Did you know?</strong></p>



<p><em>Did you know that revenue generated by off-premise dining makes up 44% of all restaurant sales, with 25% of those orders accounting for delivery?</em><a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack"><em>[1]</em></a></p>



<p>As such, the aim of this article is to guide restaurant owners through the decision-making process when it comes to answering the following question:</p>



<p><strong>Should restaurants provide delivery themselves (DIY) &#8211; or should they rely on third-party services?</strong></p>



<p>To help you work out what’s best for your business, let’s work through the pros and cons of the two options.&nbsp;</p>



<p>Here goes:</p>



<p><strong>DIY Delivery </strong></p>



<p><strong>Pros</strong></p>



<ul class="wp-block-list"><li>If you want full control of your restaurant’s order and delivery system, then DIY delivery is the way to go. Having complete reign gives you the ability to control your delivery logistics so that you can put every effort into keeping your customers happy with your service.</li></ul>



<ul class="wp-block-list"><li>In-house delivery methods allow restaurant owners and managers the freedom and flexibility to define their own product-offering and business model. For example, there are many third-party services that are restrictive by the type of products they can deliver.&nbsp;</li></ul>



<ul class="wp-block-list"><li>By cutting out the middleman, you can reduce the potential for communication breakdown. There is less room for error when customers direct their orders to the source. At the same time, you can own the conversation with your customers where you provide them with options to order online or via a phone call.<br></li><li>Using your own vehicles is a great branding opportunity. Many companies use vehicles wrapped in eye-catching designs to get them noticed when driving around. It&#8217;s like a mobile billboard for your business, instead of a solo cyclist with a cuboid backpack.</li></ul>



<p><strong>Cons</strong></p>



<ul class="wp-block-list"><li>Hiring delivery staff and delivery vehicles with in-house delivery operations can become costly.&nbsp; It can also be a complex procedure that adds to your admin, weighing you down with paperwork. </li></ul>



<ul class="wp-block-list"><li>Even if you have been in the restaurant business for years, your expertise in modern-day delivery expectations may be lacking. This could lead to disrupted logistics and incompetence that could give your restaurant a bad rep. So, if you are not prepared to master new skills, then “DIY” may not be the way to go.&nbsp;</li></ul>



<ul class="wp-block-list"><li>If things go wrong with an in-house delivery, there’s just no way to “pass on the buck”. If your customer is dissatisfied, then you will have to take full accountability for bad experiences. It’s fully up to you to provide ways to keep your restaurant customers happy.</li></ul>



<p><strong>Third-party Delivery Pros and Cons</strong></p>



<p><strong>Pros</strong></p>



<ul class="wp-block-list"><li>Outsourcing delivery gives you room to breathe. By relying on delivery service apps to do the hard parts for you, you can focus exclusively on the tangible things you provide to your patrons. You have more time and resources on your hands to concentrate on other important day-to-day efforts and bigger projects.</li></ul>



<ul class="wp-block-list"><li>Choosing to outsource delivery to a third party can lower your fixed expenses. It cuts out the need to pay wages to delivery staff and you won’t need to take out extra insurance. You also won’t need to purchase a fleet of delivery vehicles – which can put a huge dent in your profits.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Using a third-party delivery service has the potential to direct new business to you. Most third-party delivery services use web and mobile applications to run their services, with big advertising budgets to get consumers on board. The apps are out there doing the hard work of bringing you potential new customers.</li></ul>



<p><strong>Cons</strong></p>



<ul class="wp-block-list"><li>When you rely on a third-party service application to run your deliveries, then you lose a certain amount of influential control over your patrons. For instance, you cannot customise your customer experience so that it completely meets the goals and values of your brand. You also rely on third-party staff members, who you may never meet, to be the face of your restaurant.&nbsp; At least with in-house delivery, you can train employees in exacting the delivery standards that you would like your customers to experience.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Commissions and fees. Third-party delivery software services are convenient in the sense that you typically only pay commission per transaction. However, this commission can take a hefty chunk out of your profits, sometimes up to 35%. Depending on your type of establishment, staff, wages, and vehicle availability may work out cheaper for a DIY delivery operation.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Third-party apps rely on technology to work and if there’s been a technical hitch in the system, it can lead to broken communication and an unhappy customer. While it may be the third-party’s fault that your customer is dissatisfied, it’s still your reputation on the line.&nbsp;</li></ul>



<p><strong>The Bottom Line…</strong></p>



<p>Both DIY in-house and third-party delivery options are weighted with advantages and drawbacks. But regardless of how you decide to run your delivery operation, it’s always a good idea to incorporate some sort of delivery software into your system. <a href="https://storekit.com/advice/restaurant-software-a-guide/"><strong><span class="has-inline-color has-primary-1-color">Technology comes in all shapes and sizes and with its help</span></strong></a>, you can streamline your logistics and optimise your operation as a whole. </p>



<p>If you&#8217;re looking for more control and flexibility, DIY is the best option. However, if you favour speed and convenience, outsourcing with a third-party delivery app would be a better fit.</p>



<p><strong>References:</strong></p>



<p>[1] Restaurant Business Online. <a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">How Do the Third-Party Delivery Players Stack Up?</a> June 21, 2018</p>



<p><strong>Sources:</strong></p>



<ol class="wp-block-list"><li>Moz. <a href="https://moz.com/blog/third-party-vs-in-house-delivery-guide">Third-party vs. In-house Delivery: A Guide to Informed Choice</a>, 22 June, 2020</li><li>Glympse. <a href="https://glympse.com/glympse/in-house-vs-third-party-delivery-pros-and-cons/">In-House vs. Third-Party Delivery: Pros and Cons</a>, May 15, 2019</li></ol>


Comparing In-House Delivery and Third-Party Delivery Apps


<p>With restrictions easing and working from home guidance changing across the country, a large number of people will start to return to offices soon. This means a <strong>big source of trade is starting up again</strong> with people commuting to work and back. And not forgetting all those potential customers working in offices close to your business.&nbsp;Increase your daily foot traffic with our marketing tips and tricks. </p>



<hr class="wp-block-separator"/>



<p>To make the most out of this regained foot traffic, you should rethink your offers and marketing promotions and <strong>start reaching out to this “new/old” audience.&nbsp;</strong></p>



<p>People&#8217;s behaviour has changed in the last 18 months. Chances are that they might have gotten used to their new routines of preparing food at home. So, it’s up to you to<strong> remind them to re-establish their old routines</strong>.</p>



<p>We’ve come up with 4 promotional ideas to help you increase your daily foot traffic:</p>



<h5 class="wp-block-heading" id="h-4-promotional-tips-to-boost-sales-from-commuters"><strong>4 Promotional Tips to Boost Sales from Commuters</strong></h5>



<h5 class="wp-block-heading" id="h-1-get-the-messaging-right"><strong>1. Get the messaging right</strong></h5>



<p>Most of us have a certain morning ritual. And for many people, this used to be a quick on-the-way-to-work meal and/or coffee to go.</p>



<p>With working from home, those breakfast sales, which usually come with a big profit margin, have suffered a lot. A similar situation happened during lunchtimes.&nbsp;</p>



<p>To get people back into their old habits, you have to really <strong>tap into the benefits. </strong>How much more convenient and tasty for customers to stop by your venue instead of having to prepare it all at home. Here&#8217;s some inspiration:&nbsp;</p>



<ul class="wp-block-list"><li><em>“Save valuable time in the morning”</em></li><li><em>“We’ve got breakfast sorted for you, so that you can sleep in a little longer”</em></li><li><em>“Start off your working day with a proper cup of coffee”</em></li><li><em>“We’ve got you covered for lunch, no more weekly lunch planning needed”</em></li><li><em>“Same daily question, what’s for lunch today? But don’t worry, we’ve got you covered. Simply pop by …”</em></li></ul>



<h5 class="wp-block-heading" id="h-2-introduce-grab-and-go-menus"><strong>2. Introduce grab-and-go menus</strong></h5>



<p><strong><a href="https://www.restaurantware.com/blog/post/how-to-build-a-grab-and-go-menu/" target="_blank" rel="noreferrer noopener">Grab-and-go breakfasts and lunches or snack bites</a></strong> are great to satisfy the needs of busy workers to get an instant feed. Plus, they help you to take off some stress in your service and kitchen operations during peak times, as you can easily prepare them in advance.&nbsp;</p>



<p>To <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">boost sales further</a></strong>, combine them with an enticing offer or introduce a “grab and go” only daily special. Think about incorporating food &amp; dietary trends in your boxes to make them more attractive.</p>



<h5 class="wp-block-heading" id="h-3-create-after-work-buzz"><strong>3. Create after-work buzz</strong></h5>



<p><strong>Happy hours are a classic promotion</strong> to bring in after-work crowds. We all love to meet up and unwind with co-workers and friends after a long day at work.&nbsp;</p>



<p>Discounts on drinks (2-4-1) and appetisers, special prices for selected food and drink combos, small plates or shareable snacks are just a few ideas for your happy hour.</p>



<p>Those deals are known to work well to give your<strong> bottom-line a profit boost</strong>. To make your happy hour a success, create a special menu based on your most popular, high-margin items.&nbsp;</p>



<h5 class="wp-block-heading" id="h-4-promote-office-delivery"><strong>4. Promote office delivery</strong></h5>



<p>You’ve probably used the past year to ramp up and optimise your delivery business. Now you only need to promote it to offices around you.</p>



<p>Think about <strong>offering package meal deals and discounts</strong> for group orders. You might as well start off with a “free delivery” promotion to offices close by.&nbsp;</p>



<p>Also, make sure your <strong><a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business is up to date</a></strong> so that your venue will show up in “near me “ searches.</p>



<h5 class="wp-block-heading" id="h-bonus-tip-run-a-business-of-the-day-promotion"><strong>Bonus Tip &#8211; Run a “Business of the Day” promotion</strong></h5>



<p>This can help you to <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">turn your neighbours into regulars</a></strong>&nbsp;and spread the word about your business.&nbsp;</p>



<p>Simply pick a nearby business and provide them with free/discounted food/drinks or let them test a sample lunch menu. Alternatively, you can run this as a <strong>social media competition</strong> for local businesses to take part in (&#8220;tag your co-workers and lunch buddies!&#8221;) to win a special deal.</p>



<p>Turn all this extra daily foot traffic into loyal customers who visit time and again with our <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card</a> </strong>solution. <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team </a></strong>to find out more.&nbsp;</p>


4 Promotional Tips to Increase Your Daily Foot Traffic

Infographic Buying Behaviour Social Media

Infographic: The Influence of Online Reviews and Social Media on Customers’ Buying Behaviour

Patrick Clover


<p>There’s no denying that loyal customers are a key revenue driver for any business. Their <strong><a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>.</strong> More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to <strong>get customers coming back and increase sales is by offering loyalty stamp cards</strong>. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;</p>



<hr class="wp-block-separator"/>



<p>But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?</p>



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards"><strong>The problem with loyalty stamp cards</strong></h4>



<p>Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <strong><a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a></strong></p>



<p>Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.</p>



<p>The key action here is to <strong>keep customers engaged on a frequent basis</strong> in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.</p>



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged"><strong>How to keep customers engaged?</strong></h4>



<p>First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to <strong>regularly remind</strong> them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.</p>



<p>Also, when creating your rewards, focus on these questions:</p>



<ul class="wp-block-list"><li><strong>Are they obtainable</strong>? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li><strong>Are they attractive</strong>? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns"><strong>Email &amp; SMS marketing campaigns</strong></h4>



<p>As ever, <strong>email and SMS marketing are a great tools</strong> to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.</p>



<p>Here’s some inspiration for your campaigns to keep customers committed:</p>



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps"><strong>Get them to collect more stamps:</strong></h6>



<ul class="wp-block-list"><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card"><strong>Get them to redeem their full stamp card:</strong></h6>



<ul class="wp-block-list"><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



<p>By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively <strong>improved by going digital</strong>. Save money and gain more loyal customers faster with digital stamp cards.</p>



<p><strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> to find out more about our digital stamp card solution.</p>


How to Maximise Revenue from Your Loyalty Stamp Cards


<p>Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. </p>



<h3 class="wp-block-heading" id="h-the-why"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">The Why</mark></h3>



<p>Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to <strong>75%</strong> of your guest traffic.</p>



<p>Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. </p>



<p>If you are running a hotel it can also tell you which room a guest is staying in&#8230; </p>



<p>So if <strong>75%</strong> of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?</p>



<p>Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In <strong>2021</strong> I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. </p>



<p>Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.</p>



<p>While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;</p>



<p>The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;</p>



<h3 class="wp-block-heading" id="h-enter-apple"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Enter <strong>Apple</strong></mark></h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.</p>



<p>Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv"><strong>&#8220;How to modernize your captive network&#8221;</strong> </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a></p>



<p>This solution is truly the hallmark of <strong><a href="https://www.apple.com/">Apple</a></strong>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?</p>



<p>Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.</p>



<h3 class="wp-block-heading" id="h-the-implementation-problem"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">The Implementation Problem</mark></h3>



<p>The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.</p>



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support  </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



<p>Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.</p>



<p>The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.</p>



<p>And in true Apple fashion, it looks to be mandating this in a future release of iOS.</p>



<p>Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.</p>



<h3 class="wp-block-heading" id="h-oh-snap"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Oh, Snap!</mark></h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



<p>This month, we have launched a hardware line called <strong>Snap</strong> which solves this problem.</p>



<p>This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to <strong>Apple&#8217;s</strong> beautiful captive portal solution.</p>



<p>For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.</p>



<p>As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.</p>



<p>Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.</p>



<p>To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.</p>



<p>The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the <strong>best possible guest experience</strong> with <strong>no compromises</strong> and <strong>no cowboy funny business</strong>.</p>



<p>It is future-proofed and will end up being the central hub for all serious hospitality operators.</p>



<p>We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.</p>



<p></p>


Snap Box – Stampede Network Application


<p>People around the world have had to adapt to sudden changes in routine. Many of us, for instance, have found ourselves at home with hours of free time at our disposal. Is this you?</p>



<p>You’ve done the relaxing thing and caught up on sleep, you’ve updated your website and social media accounts, you are ready and waiting to implement new marketing ideas, and you have cleaned your home and venue from top to bottom. Now what? &nbsp;</p>



<p>Now’s the time to find alternative ways of being productive. It’s time to upskill during downtime! It’s time to take coronavirus by the horns and show it that it’s not going to get the better of you. You’re going to improve your knowledge and your insight so that your brand is stronger and ready to take on the market during the toughest of times.&nbsp;</p>



<p>Let’s do this!</p>



<p>But how?</p>



<p>One way to use your time constructively is to learn new skills. This way, you can gain or maintain certification while differentiating yourself or your hospitality business moving forward. With on-demand modules and other online options such as webinars, home-study courses, educational podcasts, and endless video tutorials, the opportunities to learn remotely, safely, and in your own time are seemingly endless. Allow us to point you in the right direction.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><strong>10 Online Tools that Can Help You to Improve Your Skills for the Hospitality Industry</strong></p></blockquote>



<h3 class="wp-block-heading"><strong>1. <a href="https://www.udemy.com/" target="_blank" rel="noreferrer noopener">Udemy</a></strong></h3>



<p>Udemy has something for everyone. Whether you want to learn more about online marketing, perfect your customer service, or up your knowledge on health and safety in the hospitality industry – this is the go-to platform for quick certificate courses. The courses vary in price but are mostly easy on the pocket (look out for specials). You can also download the Udemy app so that you can up your skills while on the move.&nbsp;</p>



<h3 class="wp-block-heading"><strong>2. <a href="https://learndigital.withgoogle.com/digitalgarage/courses" target="_blank" rel="noreferrer noopener">The Google Digital Garage</a></strong></h3>



<p>Looking to brush up on the fundamentals of online marketing? The Google Digital Garage is a platform that has been created for those who are eager to take their business online and enjoy all the benefits. What we love about this platform (over and above the fact that it’s free to access) is that it delivers thorough digital skills courses. It teaches users by giving relatable examples of how different types of businesses can use digital channels in different ways. Once you have completed your online course, you’ll receive a certificate endorsed by Google and the IAB Europe.</p>



<h3 class="wp-block-heading"><strong>3. <a href="https://www.duolingo.com/" target="_blank" rel="noreferrer noopener">Duolingo</a></strong></h3>



<p>Hotel and restaurant owners understand the importance of speaking a second (or third) language. This skill can keep you a step ahead of your competition and it also makes you look more professional (not to mention cool). And that’s where Duolingo steps in. The app allows you to learn foreign languages easily. You can also set weekly goals for yourself and track your progress. Best of all, it’s free.</p>



<h3 class="wp-block-heading"><strong>4. <a href="https://www.skillpill.com/" target="_blank" rel="noreferrer noopener">Skill-Pill</a></strong></h3>



<p><strong>Skill-Pill </strong>is an app that helps <em>you</em> to be the teacher. By mastering the app’s modules and functionality, you can learn how to create courses and training videos that can improve the skills of your employees. From bettering your customer service to learning how to improve your sales and marketing techniques, you will be able to customise the learning experience for your employees so that information is easily absorbed.&nbsp;</p>



<h3 class="wp-block-heading"><strong>5.<a href="https://moodle.com/app/" target="_blank" rel="noreferrer noopener"> Moodle Mobile</a></strong></h3>



<p>This nifty app has many diverse settings and has been designed so that users can access their course material even when they go offline. Apart from having access to a plethora of different learning material, you will also be able to use the app to view your course grades and socialise with users who are studying the same or similar skillsets. Did we mention that it’s free?</p>



<h3 class="wp-block-heading"><strong>6. <a rel="noreferrer noopener" href="https://itunesu.itunes.apple.com/coursemanager/" target="_blank">iTunes U</a></strong></h3>



<p><strong>iTunes U</strong> is an open learning channel that features educational audio and video files from universities, museums, and media organisations around the world. The resources are endless, and you can search, download, and play the educational content the same way you would manipulate a song or a podcast on iTunes.&nbsp;</p>



<h3 class="wp-block-heading"><strong>7. <a href="https://moz.com/" target="_blank" rel="noreferrer noopener">Moz</a></strong></h3>



<p><a href="https://www.business2community.com/youtube/8-best-business-youtube-channels-to-sharpen-your-entrepreneur-skills-02254474"><strong>Business 2 Community[1]</strong></a> refers to <strong>Moz</strong> as a “technical prowess”. It’s also a good resource to have when you are looking for user-friendly content to learn from. Specifically focusing on educating business owners about the ever-changing world of SEO and inbound marketing, here you will find up-to-date tutorials on the latest in digital online marketing. No misinformation here.&nbsp;</p>



<h3 class="wp-block-heading"><strong>8. <a href="http://www.hipsterceo.com/" target="_blank" rel="noreferrer noopener">Hipster CEO</a></strong></h3>



<p>We’ll admit, it was the name that first drew us to this mobile game. Yup, this is a sim game instead of a traditional set of courses. When looking into the dynamics of this application, however, we were more intrigued by its ability to help users brush up on their business skills whilst having fun. With a tagline “Build a killer start-up. Or whatever” the aim of the game is to select the industry which you want to start in, hire employees, and go through the ropes to ensure that your “business” is a success. In short, it’s a simulation game that allows you to give those “what if” ideas a test run.&nbsp;</p>



<h3 class="wp-block-heading"><strong>9. <a href="https://www.yourprimer.com/?force_layout=True" target="_blank" rel="noreferrer noopener">Google Primer</a></strong></h3>



<p>This basic app allows you to pick a business topic or skill – and then you get to enjoy interactive activities around the set topic. It’s the perfect tool to use if you only have a few minutes a day to brush up on your hospitality skills. Whether you are new to business or want to learn about the best digital marketing strategies, this is a great user-friendly offline and online learning aid.&nbsp;</p>



<h3 class="wp-block-heading"><strong>10. <a href="https://smallbusiness.withgoogle.com" target="_blank" rel="noreferrer noopener">Google Small Business</a></strong></h3>



<p>Yes, we’re mentioning Google for the third time. This is only because it provides amazing business learning tools. <a href="https://smallbusiness.withgoogle.com" target="_blank" rel="noreferrer noopener"><strong>Google Small Business</strong></a>, for example, is one of the company’s more recent initiatives, but it’s a powerful learning portal despite its infancy. Essentially, the site helps you to learn how to master the art of marketing yourself on Google. It’s free, the content is easy to absorb, and the information will be extremely valuable to your business.&nbsp;</p>



<p>Want to learn more about Wi-Fi marketing? <a href="https://stampede.ai/company/"><strong>Contact Stampede</strong></a> so that we can help you to up your knowledge on one of the hospitality industry’s fastest-growing marketing tools.</p>



<p><strong>References:</strong></p>



<p><a href="https://www.business2community.com/youtube/8-best-business-youtube-channels-to-sharpen-your-entrepreneur-skills-02254474">[1] Business 2 Community. 8 Best Business Youtube Channels to Sharpen Your Business Skills</a></p>


Upskill in the downtime - where to learn new digital skills

Where To Upskill During Downtime

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Product Update – SMS Verification

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi

Cate Triendl


<p><strong>Personal elements and emotions truly elevate a customer experience.</strong> They also help to better connect with your customers and to reach and attract a new audience.&nbsp;We’ve gathered <strong>3 ideas</strong> that are inspired by wonderful emails some of our customers have sent out recently and we thought they’re worth sharing with you. They all <strong>add a more personal touch to your emails and social media and help you draw attention to your brand.</strong></p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-share-customer-case-studies"><strong>1. Share Customer Case Studies</strong></h4>



<p>One way of making your customers curious about your unique experiences and draw attention to your brand is by <strong>sharing some of the memorable moments you’ve created for others.</strong> Give them an idea of what they can expect and look forward to. You can <strong>compile those moments in a mini case study</strong> that you can send around and share.</p>



<p>Moments can be anything from a small special encounter between your staff and your customer that made their day and put a smile on their faces to sharing some of your big events that you’ve hosted at your venue.&nbsp;</p>



<p>Especially for those bigger events, reach out to your customers for some extra information you can put into your mini case study. For a wedding, this could be a short interview with the newlyweds (about the proposal, how they met…) and what it was like hosting their special day at your place. Why did they choose to celebrate with you? How you decorated the venue for them, what food they’ve chosen, etc.&nbsp;</p>



<p>And don’t shy away from <strong>asking your customers why they would recommend your venue, this will make a great testimonial.</strong></p>



<h4 class="wp-block-heading"><strong>2. Highlight Your Local Attractions</strong></h4>



<p>Think about what else your customers can enjoy and do that is nearby your venue. <strong>Your location also contributes to your customers overall experience</strong>, so point them in the right direction straight away to make sure that they don’t miss out on any local highlights around you.</p>



<p>Come up with your team’s top 5 favourite local attractions; provide some background information and why it&#8217;s worth a visit. Maybe your team also has their own secret spots that are less known&#8230;</p>



<p>Have one of your team visit those places to take some pics or even record a short video that you can turn it into a nice story to share around.&nbsp;</p>



<p>For customers who are familiar with those places already, run a competition &#8211; <strong>#RecogniseThis</strong>? Take a close up of any of those spots and ask your customers where this could be.&nbsp;</p>



<h4 class="wp-block-heading"><strong>3. Go Behind the Scenes</strong></h4>



<p>A classic content topic as such, but something your customers will love as it <strong>makes your business much more relatable and authentic</strong>.</p>



<p>Customers want to know who’s behind their favourite venue. Who are those people going above and beyond day by day. Your customers will probably know most of your front of house staff, but what about those behind the scenes? And what is going on behind your scenes anyways? <strong>Time to raise the curtain.</strong></p>



<p>Some more ideas:</p>



<ul class="wp-block-list"><li>Introduce your team &#8211; ask them some <strong><a href="https://www.themuse.com/advice/70-better-get-to-know-you-questions" target="_blank" rel="noreferrer noopener">general &amp; personal questions</a></strong></li><li>What is your team up to when they’re not working? Hobbies, etc.</li><li>Celebrate your teams special days &#8211; birthday, anniversaries</li><li>Introduce your furry friends</li><li>Fast motion video of your kitchen buzz or your daily preparations before you open your doors</li><li>Video tour behind your scenes &#8211; back of house</li><li>Sneak peek of what is coming up &#8211; new menu, events, new team member</li></ul>



<p>Turn all those newly attracted customers into loyal ones who visit time and again with our <strong><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card solution</a></strong>. <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team to find out more.</p>


3 Alternative Content Ideas to Draw Attention to Your Brand

<p>The tinsel is down, the streets are filled with discarded Christmas trees and you&#8217;ve finally pieced together what happened on New Year&#8217;s Eve. That can only mean one thing: 2018 is here and there&#8217;s not a damn thing you can do about it.</p>
<p></p>
<p>But that&#8217;s ok, since we here at Stampede are always looking to the future. The past is past and onward and upward.  That&#8217;s why we wanted to take this opportunity to showcase some of the trends and events we see happening with WiFi in 2018.</p>
<h3>Still Champion &#8211; 802.11ac</h3>
<p>Approved in 2012 and introduced to consumers the next year, 802.11ac is the current wireless standard used throughout the world. For now. Nipping at 802.11ac&#8217;s heels is the next breed of wireless standards &#8211; 802.11ax. The killer feature behind this latest standard is something called <strong>OFDMA</strong>, short for Orthogonal Frequency-Division Multiple Access. This this technology allows one access point to to host multiple devices on the same WiFi channel, which will greatly boost the capacity of routers and access points for heavy usage areas like stadiums and public spaces.</p>
<p>But that doesn&#8217;t mean you&#8217;ve got to trash your current network setup and start shopping. The 802.11ax standard hasn&#8217;t been approved by the IEEE yet, so it might not be until 2019 that we see the next generation of WiFi.</p>
<h3>Intent Based Networking</h3>
<p><strong>IBN</strong> started popping up on the radar in 2017 and will start to get mainstream in 2018. IBN utilizes Machine Learning to make networks smarter and faster. Think of IBN as the first step towards Skynet from the Terminator movies. IBN probably won&#8217;t make much difference to you if you&#8217;re simply offering WiFi to customers in your local coffee shop, but if you&#8217;re managing WiFi as part of a larger network topology, you could see IBN making your networks in 2018 more hassle free.</p>
<h3>5G Makes an Appearance</h3>
<p>5G, the cellular connectivity standard that follows (naturally) 4G is finally going to get a rollout in 2018. Expect 5G to hold center stage at the <a href="https://www.ces.tech" target="_blank" rel="noopener noreferrer">Consumer Electronic Show</a> that begins in January. In the United States, both Verizon and AT&amp;T are <a href="http://www.zdnet.com/article/5g-takes-center-stage-at-ces-2018-with-actual-deployments-later/" target="_blank" rel="noopener noreferrer">planning rollouts for selected markets in 2018</a>. However, there is still some confusion surrounding 5G &#8211; including exactly WHAT consitutes 5G. There&#8217;s concern that unscrupulous providers might just take a gussied up 4G signal and rebrand it as 5G. Still, don&#8217;t expect WiFi to be consigned to the dust bin quite yet. There are sill 8 times as many devices connected to WiFi networks than there are to mobile networks.</p>
<h3>Growth of Free WiFi</h3>
<p>It&#8217;s becoming more and more common to see cities launching free WiFi initiatives and this isn&#8217;t going to be stopping any time in 2018. If fact, it&#8217;s predicted that by 2020 the <a href="https://www.vpnmentor.com/blog/free-wifi-hotspots-research/" target="_blank" rel="noopener noreferrer">number of public WiFi hotspots will grow to 549 million</a> &#8211; that&#8217;s a sevenfold increase from the 2015 figure of 64 million. It&#8217;s predicted that there&#8217;s going to be so much free WiFi, in fact, that mobile providers are already starting to grow concerned.</p>
<h3>WiFi As a Service</h3>
<p><span style="background-color: transparent;">You&#8217;ve seen it with software packages like Office365 and Adobe Creative Suite, streaming services like Netflix and Hulu, and now even movies theaters are offering a monthly subscription model for all you can watch flicks. So why not the same thing with WiFi? Introducing <strong>WiFi-as-a-Service</strong>, the latest entry into the monthly recurring revenue model marketplace. WiFi as a service makes a lot of sense to businesses, who would rather, you know, be running their businesses instead of wrestling with persnickity WiFi controllers and updating passwords. The other advantage to this model is that firmware and other upgrades can be done automatically through the cloud. Which can come in handy the next time there&#8217;s an issue <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">like the recent WPA2 breach</a>. </span></p>
<h3>What Else Will 2018 Hold?</h3>
<p>It&#8217;s hard to say exactly what&#8217;s around the next bend. But that makes high tech kind of exciting, isn&#8217;t it? In any case, if you&#8217;re ready to step into the future by offering safe and secure WiFi for your business, why not give Stampede a try?</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

WiFi as a Service and other Trends for 2018


<p>Keeping track of your&nbsp;<strong>table reservations</strong>&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;<strong>increasing your operational efficiency</strong>, as well as&nbsp;<strong>customer satisfaction</strong>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.</p>



<p>So, how do you make sure a<strong><a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">table booking system</mark></a></strong>&nbsp;does what you expect and need?</p>



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features"><strong>11 Must-Have Table Booking System Features</strong></h5>



<p>Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.</p>



<h6 class="wp-block-heading"><strong>Customer point of view:</strong></h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading"><strong>Business point of view:</strong></h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading"><strong>Additional nice-to-have features:</strong></h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading"><strong>Quick Tips &#8211; How To Master Essential Table Booking System Features</strong></h5>



<p>Calculate your&nbsp;<strong>average dining time</strong>&nbsp;per table to determine the right booking slot size.</p>



<p>Add some&nbsp;<strong>extra time to your slots</strong>&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;</p>



<p>Make sure to&nbsp;<strong>block larger online bookings</strong>&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.</p>



<p><strong>Leave some tables free</strong>&nbsp;during peak times to allow for walk-ins and take them off your online bookings.</p>



<p>Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></a></strong>&nbsp;with our team to find out more about&nbsp;<strong><a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Bookings</mark></a></strong>.</p>


Buyer’s Guide: 11 Key Features Your Table Booking System Needs


<p>With restrictions being eased, more and more hospitality venues are getting back to hosting regular events. Customers now have a bunch of upcoming events to choose from. Check out our free event promotion ideas to stand out and <strong>make sure you create enough hype around your events.</strong></p>



<hr class="wp-block-separator has-css-opacity"/>



<p><br>First of all, it’s important to <strong>leverage every communication channel </strong>for your promotions. This way you can maximise your reach and create as many touchpoints with your customers as possible.&nbsp;</p>



<p>Also, don’t forget to remind customers that the wait is over and your regular events are finally back.&nbsp;</p>



<p>Here&#8217;s a short checklist covering the most important channels you should use for your free event promotions and some ideas to get you started.</p>



<h4 class="wp-block-heading" id="h-1-social-media"><strong>1. Social Media</strong></h4>



<p>Social media is probably the best channel to <strong>reach a wide range of people and keep them updated and engaged</strong> about what&#8217;s happening at your venue.</p>



<p>Though posting alone won’t do the trick. There’s more you can do to boost your promotions.&nbsp;</p>



<ul class="wp-block-list">
<li>Pin your post with monthly events to the top</li>



<li>Create unique hashtags for recurring events and encourage customers to use them</li>



<li>Share upcoming events for the week in your stories</li>



<li>Create a Facebook events page</li>



<li>Feature your events on local Facebook groups</li>



<li>Use images from previous events for a sneak peak</li>



<li>Come up with a competition around the event, e.g. &#8220;caption this&#8221;, &#8220;who would you choose as your event buddy?&#8221;</li>



<li>Share short videos about pre-event behind-the-scenes prep</li>



<li>Create FOMO for limited availability &#8211; “don’t miss your chance”, “only few spaces left, be quick”</li>
</ul>



<h4 class="wp-block-heading"><strong>2. Email &amp; SMS&nbsp;</strong></h4>



<p>Email and SMS will help you better reach your <strong>existing customer base</strong>. You can also <strong>segment your customers</strong> for more targeted promotions. E.g. for sports events or ladies&#8217;/men&#8217;s night.</p>



<ul class="wp-block-list">
<li>Send out a monthly events newsletter, including what’s coming up, featuring important dates to save in the calendar</li>



<li>Include all relevant event information and a clear booking CTA&nbsp;</li>



<li>Jump on exclusivity and offer early access to special events for your loyal customers only</li>



<li>Reward referrals and encourage customers to “tell a friend”</li>



<li>Use your subject line to create a sense of urgency, “We’re almost full, hurry up”, “The wait is over, [event] is almost here”</li>



<li>Send out reminders as the event date approaches</li>
</ul>



<h4 class="wp-block-heading"><strong>3. Website</strong></h4>



<p>Lots of your customers will check out your website to find out what’s going on in your venue. <strong>Keeping your website content well maintained</strong> is therefore crucial.</p>



<ul class="wp-block-list">
<li>Update your website with upcoming events and make sure to remove past ones</li>



<li>Use pop-ups or banners to boost limited availability or last-minute offers</li>



<li>Post your events on discovery pages or local community pages&nbsp;</li>
</ul>



<p><strong>Pro tip</strong>: Use relevant keywords around your events on your website, especially in your titles. E.g. “pub quiz in [&#8230;]”, “beer tasting event”, so that your events will also show up on search engines.</p>



<h4 class="wp-block-heading"><strong>4. In-Venue Promotion</strong></h4>



<p>Of course, you can head over to your printer now and print flyers to stick them all over your venue but there’s a better, more cost-effective way.&nbsp;</p>



<ul class="wp-block-list">
<li>Use your <strong>digital assets</strong>, such as your Guest WiFI, for <a href="https://youtu.be/HPDbVHRv0xs" target="_blank" rel="noreferrer noopener"><strong>in-venue promotion</strong></a> to send automated messages once customers have signed up to your WiFi</li>
</ul>



<p>Need some assistance with spreading the word about your events via email and SMS marketing campaigns?<strong> <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team.&nbsp;</a></strong>We&#8217;re happy to help.</p>


20 Free Event Promotion Ideas For a Buzzing Venue


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<h3 class="wp-block-heading">53,000 New Customer Contacts</h3>



<p>All captured in a GDPR-compliant way for future contact.</p>
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4,000 Reviews Collected Automatically</h3>



<p>Boosting the volume and value on Tripadvisor and Google.</p>
</div></div>
</div>
</div>



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<h3 class="wp-block-heading">£45,000 Return-to-venue revenue</h3>



<p>Generated using Stampede email and SMS marketing.</p>
</div></div>
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<h3 class="wp-block-heading">25+ Marketing Automations</h3>



<p>Saving time by sending promotional emails on autopilot.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.</p>



<ul class="wp-block-list">
<li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen <em>(The Scotsman Food and Drink Awards)</em></li>



<li>The Whitehouse</li>



<li>Prime Steak &amp; Seafood </li>



<li>The Classroom</li>



<li>The Imperial</li>



<li>The Wee Bar</li>
</ul>



<p>CRU has used Stampede to create more than 45 marketing campaigns and events to date across these venues, while a single Valentine&#8217;s day campaign generated an approximate repeat visitor ROI of £45,050. Using Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png"><img loading="lazy" decoding="async" width="580" height="498" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png" alt="" class="wp-image-22654" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png 580w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I-300x258.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I-150x129.png 150w" sizes="(max-width: 580px) 100vw, 580px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png"><img loading="lazy" decoding="async" width="582" height="580" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png" alt="" class="wp-image-22655" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png 582w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-100x100.png 100w" sizes="(max-width: 582px) 100vw, 582px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.</p>



<p>To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:</p>



<ul class="wp-block-list">
<li><strong>Generate more income per customer</strong></li>



<li><strong>Increase the number of visits per customer across all venues</strong></li>



<li><strong>Encourage cross-venue promotions and events</strong></li>



<li><strong>Improve customer reviews (in terms of volume and score)</strong></li>



<li><strong>Identify quiet periods</strong></li>



<li><strong>Attract more customers – especially during quieter times of the week</strong></li>
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<figure class="wp-block-pullquote"><blockquote><p>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</p></blockquote></figure>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;</p>
<cite><strong><strong><strong><strong>Grant Murr</strong>ay</strong></strong>&nbsp;–</strong> Business Development Director, CRU Holdings<strong><br></strong></cite></blockquote>



<p></p>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p><strong>Email and SMS</strong> – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:</p>



<ul class="wp-block-list">
<li><strong>Frequency Triggers</strong> – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li>



<li><strong><em>Left Venue</em> Trigger</strong> – e.g £5 off when you spend £25 next time.</li>



<li><strong><em>Event</em> Trigger</strong> – eg. a free birthday cocktail, Christmas and NYE deals</li>



<li><strong><em>Not Seen In</em> Trigger</strong> – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li>
</ul>



<p>These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.</p>



<p><strong>Upsell</strong> – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:</p>



<ul class="wp-block-list">
<li><strong>Food deals</strong> – eg. Limited time menus, Sunday roasts, bottomless wings</li>



<li><strong>Drinks deals</strong> – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li>



<li><strong>Events</strong> – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li>
</ul>



<p>By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.</p>
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<h2 class="wp-block-heading">The Results</h2>



<p>The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.</p>



<p>They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.</p>



<p>The best-performing campaign sent <strong>280 automated offers</strong> to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.</p>



<p>This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png"><img loading="lazy" decoding="async" width="545" height="543" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png" alt="" class="wp-image-22656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png 545w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-100x100.png 100w" sizes="(max-width: 545px) 100vw, 545px" /></a></figure>
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CRU Holdings


<p>When was the last time you&nbsp;<strong>checked your 3-star reviews</strong>? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;</p>



<hr class="wp-block-separator"/>



<p>3-star reviews might be <strong>small in volume but they’re definitely the highest in value</strong>. </p>



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter"><strong>Why 3-star reviews matter</strong></h4>



<p>In general, 3-star or neutral reviews are a&nbsp;<strong>mixture of both negative and positive feedback in one review</strong>. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.</p>



<p>A&nbsp;<strong>fair review with well-written text is much more insightful</strong>&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.</p>



<p>Have a look at the below example. It can be categorised as a&nbsp;<strong>balanced neutral review</strong>, containing both positive and negative aspects.&nbsp;</p>



<p>Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;</p>



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="(max-width: 729px) 100vw, 729px" /></a></figure>



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<h4 class="wp-block-heading"><strong>How to respond to 3-star reviews</strong></h4>



<p>As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;</strong>equally.</p>



<p>Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:</p>



<h5 class="wp-block-heading"><strong>1) Acknowledgement</strong></h5>



<p>First off, thank the reviewer for their feedback by addressing them with their name.</p>



<h5 class="wp-block-heading"><strong>2) Appreciation</strong></h5>



<p>Next, thank them for the positive feedback and emphasise the positive aspects of their experience.</p>



<h5 class="wp-block-heading"><strong>3) Apologise &amp; take it offline</strong></h5>



<p>Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.</p>



<h5 class="wp-block-heading"><strong>4) Follow-up &amp; invite them back</strong></h5>



<p>Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.</p>



<p>This is how a response based on the 4 steps could look like:</p>



<p class="has-text-align-left"><em>“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;</em></p>



<p class="has-text-align-left"><em>We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;</em></p>



<p class="has-text-align-left"><em>To fix this, it would be great if you could drop us an email or call us on the details below.</em></p>



<p class="has-text-align-left"><em>Thank you again for your feedback, and we look forward to welcoming you again soon.”</em></p>



<p>Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank"><strong>reviews feature,&nbsp;</strong></a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>get in touch</strong></a>&nbsp;to find out more.&nbsp;</p>


Why 3-Star Reviews Actually Matter More

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


Now Online


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 116,000 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">1,100% Return on Investment</h3>



<p>Trackable ROI from just 3 marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png" alt="" class="wp-image-22809 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-96x96.png 96w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">600+ Group Bookings</h3>



<p>With over 8,450 covers between Oct-Dec 2022</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.</p>



<p>Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.</p>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24.png"><img loading="lazy" decoding="async" width="1024" height="965" src="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1024x965.png" alt="" class="wp-image-20870" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1024x965.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-300x283.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-768x724.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1200x1131.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-150x141.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-592x558.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24.png 1278w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png"><img loading="lazy" decoding="async" width="429" height="588" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png" alt="" class="wp-image-22633" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png 429w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-219x300.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-150x206.png 150w" sizes="(max-width: 429px) 100vw, 429px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.</p>



<p>Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”</p>



<p>In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience</em></strong>&#8220;</p></blockquote></figure>



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<p>“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”</p>
<cite><strong><strong>Nick Gregory</strong>&nbsp;–</strong> Co-Founder, Society Manchester<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.</p>



<p>They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”</p>



<p>Within six months of implementing Stampede, Society gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”</p>



<p>Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!</p>



<p>Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.</p>



<p>So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.</p>



<p>Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”</p>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39.png"><img loading="lazy" decoding="async" width="1024" height="968" src="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1024x968.png" alt="" class="wp-image-20872" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1024x968.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-300x284.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-768x726.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1200x1134.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-150x142.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-592x559.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39.png 1256w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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Society Manchester

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
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Marketing


<p>As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;</p>



<p>With advancements in <strong>artificial intelligence (AI)</strong>, there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;</p>



<p>In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.</p>



<h2 class="wp-block-heading" id="h-1-concierge-tasks"><strong>1. Concierge tasks</strong></h2>



<p>Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively <strong>speed up the process of check-in/out</strong> and overcome potential staff shortages. This prevents potential customer complaints from the beginning.</p>



<p>AI tools also come in handy to <strong>assist guests with planning their stay</strong>. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;</p>



<p>What&#8217;s more, AI can gather <strong>customer insights and preferences</strong> to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and <strong>memorable stay</strong>. The possibilities for using AI as a concierge are endless and new features are added continuously.</p>



<h2 class="wp-block-heading" id="h-2-ai-revenue-management"><strong>2. AI revenue management</strong></h2>



<p>Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.</p>



<p>By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide <strong>accurate forecasting</strong>. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">drive direct bookings</mark></strong></a>.</p>



<p>For example, they can set <strong>dynamic pricing</strong> based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;</p>



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel"><strong>3. Sales and MICE travel</strong></h2>



<p>As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.</p>



<p>With the advancement of AI tools, hotels can now utilise this technology to <strong>analyse the market and find potential opportunities</strong>. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.</p>



<p>Additionally, AI can support the content creation of personalised <strong>sales pitch desks and presentations</strong> that are tailored to the needs and requirements of each client.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.</p>



<p>Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.</p>



<p>Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. </p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong>check out our full guide</strong></a> exploring AI for hospitality marketing.</p>


3 Clever AI Tools To Support Your Hotel Operations


<p>It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the <strong>benefits of free WiFi in combination with a captive portal solution</strong> to drive more revenue to your coffee shop.</p>



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<h4 class="wp-block-heading" id="h-1-attracting-new-customers"><strong>1. Attracting New Customers</strong></h4>



<p>The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">KAM Media</mark></strong></a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase<strong> footfall during quieter periods</strong> of the day. </p>



<p>The offer of free WiFi is also important for <strong>social coffee shop visitors</strong> who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.</p>



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns"><strong>2. Building Exceptional Marketing Campaigns</strong></h4>



<p>You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>Captive</strong> </mark><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Portal</mark></strong></a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. </p>



<p>What&#8217;s more, it will <strong>automatically reconnect customers </strong>the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. </p>



<p>Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">personalised marketing campaigns</mark></strong></a> that convert. </p>



<p>You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.</p>



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience"><strong>3. Increasing Brand Awareness And Customer Experience</strong></h4>



<p>Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">digital customer experience</mark></strong></a> is as important as your in-venue one. There are various ways of <strong>boosting brand awareness and customer experience</strong> via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Captive Portal</mark></strong></a>. </p>



<p>Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.</p>



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community"><strong>4. Building The Social Media Community</strong></h4>



<p>You can also build the level of digital engagement by <strong>redirecting customers to your social channels</strong> once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. </p>



<p>If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede</mark></strong></a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.</p>


Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution


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<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



<p>Improved email quality and higher response rates.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



<p>Higher performing marketing campaigns created in minutes.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">2 hours per week saved</h3>



<p>Less time spent on creating and sending emails with automated campaigns</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">5-in-to-1</h3>



<p>Different data sources collated in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Birdhouse London is a small restaurant group founded in 2020. They currently operate four venues in West London: The Hawk’s Nest, The Phoenix, Skylarking and Peckham Arches and are looking to expand in the future.</p>



<p>Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, most venues have a large outside space hosting regular events and are also perfect for private hires.</p>



<p>Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <strong><a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a></strong> campaigns.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png"><img loading="lazy" decoding="async" width="643" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png" alt="" class="wp-image-21501" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png 643w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-592x593.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-100x100.png 100w" sizes="(max-width: 643px) 100vw, 643px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website, order-to-table and table booking systems. They were looking for a <strong>smart Customer Relationship Management</strong> (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.</p>



<p>In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.</p>



<p>To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, <strong>“it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”</strong></p>
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<figure class="wp-block-pullquote"><blockquote><p>“The satisfying thing that I see now is a lot of bookings on the back of the newsletter.”</p></blockquote></figure>



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<p>“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”</p>
<cite><span><b>Lottie Bedford</b></span><b>&nbsp;–</b> Marketing &amp; Events Manager, Birdhouse London<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;</p>



<p>Lottie adds: “Stampede is great for me with managing the marketing for our venues, <strong>I needed something that is quick</strong>. I really like to work with it on a daily basis. So for me, it has been a godsend.”</p>



<p>Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people <strong>“[This] has really helped with awareness of our events.”&nbsp;</strong></p>



<p>Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.</p>



<p>Having all their data in one place, allows Lottie to <strong>better segment their audiences</strong>, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;</p>



<p>In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation"><strong>automated campaigns</strong></a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;</p>



<p>According to Lottie, the overall customer experience is much better now too. “<strong>The ease at which customers can book based on the emails is great.</strong> I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending before Stampede.”</p>
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