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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>Within the hospitality industry, your level of duties goes far beyond cooking the food alone and checking your guests in. From the customer service, your guests receive and every element of your venue they interact with along the way. There’s no end of issues they might find unsatisfactory. </p>



<p>While you might always strive to give the best possible customer service, it’s impossible to please all of your patrons all of the time. Find out more about how <strong>service recovery</strong> can be used in the hospitality industry to <strong>turn a negative customer experience into a positive one</strong>.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Dealing with unhappy customers can be incredibly challenging. However, remains an essential skill to be able to master when working in the hospitality industry. How you take control of the situation to bring about a positive resolution, is known as <a href="https://freshdesk.com/general/service-recovery-blog/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">service recovery</mark></strong></a>. </p>



<p>The overall goal of service recovery is not only to defuse the situation. But in turn, <strong>create a loyal customer out of the initial tricky situation</strong>.&nbsp;</p>



<p>If you would like to discover the best practice for adopting service recovery within hospitality. Here’s everything you need to know.&nbsp;</p>



<h4 class="wp-block-heading" id="h-what-is-service-recovery-in-the-hospitality-industry"><strong>What Is Service Recovery In The Hospitality Industry</strong></h4>



<p>In essence, service recovery is about <a href="https://thethrivingsmallbusiness.com/service-recovery-theory/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">saying the right things at the right time</mark></strong></a> when a customer is presenting their dissatisfaction towards you. This could present itself in a way of a physical verbal confrontation. A complaint over the phone or through digital means including email, social media or review websites.&nbsp;</p>



<p>Poor service recovery can be disastrous when it comes to customer retention. For example, let’s say a customer complained that their meal was cold when it was served to them. They call the wait staff over to complain. </p>



<p>We know that an excellent service recovery, in this case, would be to <strong>apologise to the customer</strong>. Also, to bring them out a fresh meal. Maybe even throwing in a free drink or discount. An added touch would be the manager double-checking if the issue had been resolved and that they were fully satisfied. But this might not be enough.</p>



<h4 class="wp-block-heading"><strong>Go The Extra Mile</strong></h4>



<p>Instead, go the extra mile by <strong>doing something your customers might not have expected</strong>. More, exceed their expectations and show that you genuinely value them. This way, you might even be able to turn a negative experience into something positive they will remember. Plus, they might want to come back to your place because you truly care about your customers.</p>



<p>However, if the restaurant were to respond by arguing back with the customer and say they are imagining it, refusing to assist them. It would be a very different story. We’ve all read Tripadvisor and even social media posts that then made the news off the back of poor customer service experiences. Suddenly, <a href="https://www.ringcentral.com/us/en/blog/bad-customer-service-stories/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">one small incident can threaten the business</mark></strong></a> entirely.</p>



<p>That being said, it’s not about being held to ransom here, rather understanding service recovery gives you a second chance at getting it right. Above all, it’s about putting the pride of your business first, to ensure any issues are fully rectified.&nbsp;</p>



<h4 class="wp-block-heading" id="h-practice-makes-perfect"><strong>Practice Makes Perfect</strong></h4>



<p>It’s easy to reflect on a difficult situation and what should have been done differently <em>after a poor customer interaction takes place</em>. But what about giving your staff the tools to deal with it correctly at the moment?</p>



<p>It’s important that your staff are all on the same page when it comes to service recovery, which is why <strong>training is so vital</strong>. After all, the way your employees handles things might be different from previous employment. Furthermore, if their current job is the first customer-facing role they’ve ever had. They might have no such skills in the first place.&nbsp;</p>



<p>A great way to practice is by setting up a mock situation for your staff to follow. Although slightly different from the restaurant industry, a great example  is how BA train their cabin crew to <a href="https://youtu.be/5-tvIDCOnq4?t=2820"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">work through challenging situations</mark></strong></a>. Even if your staff do not provide your mock customer with a satisfactory response. This can then be rectified before it has a chance to impact your business, so can be really helpful to do.&nbsp;</p>



<h4 class="wp-block-heading" id="h-you-can-t-please-everyone-but-you-can-at-least-try"><strong>You Can’t Please Everyone, But You Can At Least Try</strong></h4>



<p>In truth, your customer may be frustrated for a reason that is completely out of your control. They are just venting it through you, despite the fact you did provide an excellent customer experience overall. These situations happen, just as genuine complaints will arise even when you’ve done your utmost as a company.&nbsp;</p>



<p>What you should always do, is look for ways to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">resolve the situation</mark></strong></a> to the best of your ability. More often than not, open dialogue and reasoning tactics can remove the heat from the situation. Showing customers that you are listening to them. This can go a really long way even before you get to the stage of offering a refund or similar tactics.</p>



<p>On the flipside, by ignoring or worse displaying an unprofessional attitude. It will further inflame the situation and will make it much more difficult to fix. By taking an <strong>understanding approach</strong> to any grumbles that are directed towards your restaurant, you demonstrate to the customer that they are a priority to you. Compared with not caring about whether they dine with you again or not. This is a much better way to promote customer satisfaction and overall retention.</p>



<h4 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h4>



<p>Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. After all, <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">customer service is a multifaceted experience</mark></strong></a> and can’t be based on good interactions alone. If anything, it’s when things don’t go quite to plan that a business shows its true colours. So make sure yours are painting a pretty picture by having a robust procedure in place when it comes to service recovery.&nbsp;</p>



<p>Make sure to also have a read of our mini-series on service recovery in the hospitality industry:</p>



<ul>
<li><a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>The Secret To Successful Service Recovery in Hospitality [Part 1]</strong></mark></a></li>



<li><strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">[Part 2] How To Win-Back Unhappy Customers</mark></a></strong></li>
</ul>



<p>Getting to know your customers and their preferences can help you exceed their expectations. Your digital tools can help you gather valuable customer insights which you can use for personalised marketing that brings customers back. </p>



<p><a href="https://stampede.ai/get-started"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out how our <a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">guest experience platform</mark></strong></a> can help you grow your business.</p>


post

Service Recovery In The Hospitality Industry [Updated 2023]

<p>It&#8217;s been a couple of weeks now since the launch of our brand new <a href="https://www.stampede.ai/blog/connect-3.0-is-here" target="_blank" rel="noopener noreferrer">Connect 3.0 dashboard</a> and we hope that it&#8217;s making your WiFi experience even more awesome than ever. Following on our post last week about our <a href="https://www.stampede.ai/blog/cisco-meraki-integration-with-blackbx" target="_blank" rel="noopener noreferrer">integration with Cisco Meraki</a>, we wanted to share a quick integration video for those of your running a Ubiquiti UniFi setup.</p>
<p></p>
<p>We&#8217;ve made it even easier than before so you can hit the ground running right away.</p>
<p><iframe loading="lazy" src="//www.youtube.com/embed/ol3STg9Yt8g" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you need any more information, consult our <a href="https://help.stampede.ai/en/collections/2622359-network-setups" target="_blank" rel="noopener noreferrer">online help guides</a> or, if you&#8217;ve hit a snag, feel free to drop us a line.</p>
<p>Be sure to subscribe to our <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w" target="_blank" rel="noopener noreferrer">YouTube channel</a> and other <a href="https://twitter.com/blackbxwifi" target="_blank" rel="noopener noreferrer">social media networks</a> so you get instant notifications when we upload new videos or tutorials.</p>
<p>And, if you&#8217;re not using Stampede to offer your customers fast, safe and secure WiFi, you&#8217;re missing out on one of the best <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">automated marketing</a> and <a href="https://get.stampede.ai/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">customer loyalty</a> solutions around. Or, if you&#8217;re an MSP, VAR or IT solutions reseller, and you&#8217;re looking for an additional revenue stream, why not offer <a href="https://www.stampede.ai/blog/wifi-as-a-service" target="_blank" rel="noopener noreferrer">WiFi as a Service</a> with Stampede?</p>
<p>In either case, we offer a free, no obligation trial, so what are you waiting for?</p>
<p><a class="eut-modal-popup" href="https://stampede.ai/get-started"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Ubiquiti UniFi Captive Portals

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

EnGenius Tech now a Stampede technology partner

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]


<p>As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;</p>



<p>However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Customer Relationship Management (CRM) solution</mark></a></strong> for managing all of your operations efficiently.&nbsp;</p>



<p>With the help of <strong>data-driven insights</strong>, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;</p>



<p>Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to <strong>maximise their ROI and exceed expectations</strong> with their guests.</p>



<h2 class="wp-block-heading"><strong>What is the role of CRM in marketing</strong></h2>



<p>In the world of marketing, a CRM system can be a powerful tool to <strong>manage and maintain relationships</strong> with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;</p>



<p>With a CRM, businesses can <strong>increase the effectiveness of their marketing efforts</strong> while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;</p>



<p>As a result, it can lead to more significant brand loyalty and increased revenue.</p>



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<p><a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Email marketing</mark></strong></a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;</p>



<p>A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly <strong>targeted, personalised email campaigns</strong> that help them to upsell and increase repeat visits.&nbsp;</p>



<p>The best part is, using a CRM system in email marketing also <strong>saves valuable time</strong>, as there is no need to manually import and export contact information.&nbsp;</p>



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



<p>SMS marketing can be a powerful tool for <strong>reaching customers on the go</strong>. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;</p>



<p>To make the most out of SMS marketing, businesses can also use their CRM data to <strong>target specific groups with promotions</strong> and offers.&nbsp;</p>



<p>For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.</p>



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



<p>Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;</p>



<p>A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand <strong>how customers are engaging with their content</strong>, including what topics are most relevant and target their marketing efforts accordingly.</p>



<p>In addition, a CRM can help hospitality marketers to identify <strong><a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand advocates</mark></a></strong>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Automate Your Marketing Processes with a CRM System</strong></h2>



<p>Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;</p>



<p>With a CRM system, parts of <strong><a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a></strong>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.</p>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for <strong>predictive analysis</strong> gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;</p>



<p>With automated processes in place, <strong>marketing resources are prioritised</strong>, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.</p>


Why Is A CRM Solution Crucial For A Hospitality Marketer?

<p>You might have heard that data is the new currency; it&#8217;s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data you need for your restaurant? And what kind of data is useful for your marketing, and why?</p>







<p>If you&#8217;d like to make better use of your marketing budget you might have considered buying data to help you target potential customers. But why buy data when you can generate an own your own data?&nbsp;</p>



<p>At first glance, it can seem trickier for an offline business to collect data and put it to use. But the answer is likely simpler than you think. You can generate data for restaurant marketing using <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/"><span style="text-decoration: underline;">Stampede captive WiFi</span></a>. And our portal service keeps you on the right side of the Information Commissioner when it comes to GDPR. </p>



<p>One of the biggest pros of this kind of <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">WiFi marketing</span></a> is that it is a safe and compliant way to gather customer data. You can use it to build customer profiles, segment and target your restaurant marketing. It can give you an edge when it comes to providing superior customer service too. But where should you start? New customers often ask us what data they can collect and how to use it.</p>



<p>With Stampede WiFi, you can design your very own splash page to ask the questions you want to know the answers to. There&#8217;s a lot of potential data hospitality businesses can seek out. But of course, details and data hold different value depending on your business and marketing goals. Our captive WiFi portal does more than just gather data. It allows you to seek out information at different stages in the customer relationship and most importantly, add context. On your WiFi sign-in page, you can collect data directly about your customer and also gather context about their visit. Here&#8217;s how to do it.</p>



<h4 class="wp-block-heading"><strong>Start with the basics</strong></h4>



<p>Name, date of birth, gender and address or postcode are <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">common data collection</span></a> starting points. Your diner&#8217;s name is the first thing you need to begin building their customer profile. </p>



<p>Date of birth helps you to segment them and lets you know when their birthday is too, which is handy when it comes to inviting them to celebrate with you. Gender is another variant that helps grow your segmentation options. Collect these four details from everyone who signs onto your WiFi and you&#8217;ll have a great foundation for planning simple and effective marketing campaigns.&nbsp;</p>



<p>This data can also fuel inspiration for events, menu changes or even rebranding to better fit your customer base. For example, you may work out that you have a lot of young mums popping into your establishment. You could encourage them to visit more frequently by changing your daytime offers. Or you might discover that you have a lot of single professionals visiting you for coffee. Individuals you could also target with offers for after-work drinks and nibbles.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Keeping in touch</strong></h4>



<p>Marketing to previous customers will generate a higher return on investment. So data that helps you to keep in touch with diners is very valuable. <a href="https://econsultancy.com/more-reasons-for-retailers-to-offer-wi-fi-in-stores/"><span style="text-decoration: underline;">One survey from OnDeviceResearch</span></a> found that 74% of people would be happy for a retailer to send a text or email with promotions while they&#8217;re using in-store WiFi. </p>



<p>Captive WiFi is a cost-effective way to <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">grow email and SMS marketing</span></a> lists. You can check submitted email addresses and encourage reviews by sending guests an email thanking them for their visit. Asking them to leave feedback. Another option is to include an incentive such as money off or free item code within the email to encourage a return visit.&nbsp;</p>



<p>In some cases, your diners may not even need to fill out their contact details; you might choose to give them the option to login using their social profiles instead.&nbsp;According to information from <a href="https://www.cmocouncil.org/"><span style="text-decoration: underline;">CMO Council</span></a>, 56% of social network users stated they would use their social profiles to login in return for a customised experience. You gain valuable data associated with their social profiles. Helping you to build out their customer profile and allowing marketing segmentation. The customer benefits from a speedy sign in and the potential of tailored content and offers from their very first interaction.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Context and customisation opportunities</strong></h4>



<p>They say content is king. But in the data world, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">context adds an extra layer of value</span></a> that puts meaning behind your data. For example, you might ask your diner who they are dining with and the purpose of their visit. Is it a date night? Are they having a quick family tea? Is it a special celebration? What&#8217;s their favourite drink or pizza? </p>



<p>This context helps you to understand why people are visiting, to try and attract more visitors aiming to do the same. It also allows you to customise your service and offers for them immediately. Providing them with a great eating out or entertainment experience.&nbsp;</p>



<p>Knowing how your customer found out about your venue, offer or event is also super valuable information to have. This lets you know how your marketing is performing and can help you to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/"><span style="text-decoration: underline;">calculate your return on investment of digital marketing</span></a>. Also allows you to see how specific campaigns are performing. When customers are converted by marketing, it&#8217;s not always by the activities we expect. </p>



<p>Data context really helps to ensure budget and time are being directed to the right activities to attract target customers. And when you combine this context and customisation with basic customer information, you have the makings of some great customer personas to inform your overall marketing strategy, campaigns and individual ads.&nbsp;</p>



<h4 class="wp-block-heading"><strong>In-store patterns</strong></h4>



<p>Some of the most valuable data you can collect from your Stampede WiFi doesn&#8217;t come from asking your guests questions. It can help you to better plan your staffing, identify problem times when you need to generate more customers. It can also help you achieve consistently better customer satisfaction levels. What is this data? It&#8217;s the simple connection data relating to each login.</p>



<p>Bookings don&#8217;t always match up with the numbers of covers in a service or the numbers of guests on the table. Nor do they tell you how quickly a table is turned. Reporting on your connections to your WiFi portal lets you see at a glance how many people were using WiFi in your restaurant. This means you can identify peak or slow periods and you also get an indication of how guests stayed.&nbsp;</p>



<p>As a customer’s device is associated with their login, it&#8217;s recognised by your captive WiFi portal whenever they visit. When those guests return to your venue or another one of your businesses, you can see patterns emerge that will help you build a fuller picture of your customer&#8217;s wants and needs. You might find that a regular customer always dines out late on Wednesdays. Or that you have lots of families visiting on Fridays. </p>



<p>You might even decide to introduce a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">loyalty scheme to encourage</span></a> those fortnightly visitors to come and see you every week instead. This way, you can continually work towards building a better picture of the lifetime value of your customer. And if the customer is someone who found you due to marketing and you know that, you can track against the original cost for acquisition</p>



<p>All of this information can be gathered without the need for your customer to download an app. With minimal data physically entered by them.</p>



<p>Do you have a firmer idea of what type of data might be useful for your restaurant or bar marketing and why? Set up a Stampede demo. To talk about the details of the very useful ways your WiFi can contribute to your restaurant marketing.</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Gathering the Right Data for Your Restaurant Marketing

Tammie Hurrell

Montpeliers Group

Sarah Sinclair

Moonwake Beer Co.

Grant Murray

CRU Holdings

Kitty Evans-Smith

atis

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Arthur Campbell

Brother Marcus

Deniss Petrovs

Cocktail Embassy

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Oliver Etridge

First Restaurant Group

Ieuan Davis

The Coal Exchange Hotel


<p>Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential growth. While there’s <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/"><strong>no longer room for argument</strong></a> as to whether deliveries should be an option for restaurants, the debate of how they should be administered still stands. &nbsp;</p>



<p><strong>Did you know?</strong></p>



<p><em>Did you know that revenue generated by off-premise dining makes up 44% of all restaurant sales, with 25% of those orders accounting for delivery?</em><a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack"><em>[1]</em></a></p>



<p>As such, the aim of this article is to guide restaurant owners through the decision-making process when it comes to answering the following question:</p>



<p><strong>Should restaurants provide delivery themselves (DIY) &#8211; or should they rely on third-party services?</strong></p>



<p>To help you work out what’s best for your business, let’s work through the pros and cons of the two options.&nbsp;</p>



<p>Here goes:</p>



<p><strong>DIY Delivery </strong></p>



<p><strong>Pros</strong></p>



<ul><li>If you want full control of your restaurant’s order and delivery system, then DIY delivery is the way to go. Having complete reign gives you the ability to control your delivery logistics so that you can put every effort into keeping your customers happy with your service.</li></ul>



<ul><li>In-house delivery methods allow restaurant owners and managers the freedom and flexibility to define their own product-offering and business model. For example, there are many third-party services that are restrictive by the type of products they can deliver.&nbsp;</li></ul>



<ul><li>By cutting out the middleman, you can reduce the potential for communication breakdown. There is less room for error when customers direct their orders to the source. At the same time, you can own the conversation with your customers where you provide them with options to order online or via a phone call.<br></li><li>Using your own vehicles is a great branding opportunity. Many companies use vehicles wrapped in eye-catching designs to get them noticed when driving around. It&#8217;s like a mobile billboard for your business, instead of a solo cyclist with a cuboid backpack.</li></ul>



<p><strong>Cons</strong></p>



<ul><li>Hiring delivery staff and delivery vehicles with in-house delivery operations can become costly.&nbsp; It can also be a complex procedure that adds to your admin, weighing you down with paperwork. </li></ul>



<ul><li>Even if you have been in the restaurant business for years, your expertise in modern-day delivery expectations may be lacking. This could lead to disrupted logistics and incompetence that could give your restaurant a bad rep. So, if you are not prepared to master new skills, then “DIY” may not be the way to go.&nbsp;</li></ul>



<ul><li>If things go wrong with an in-house delivery, there’s just no way to “pass on the buck”. If your customer is dissatisfied, then you will have to take full accountability for bad experiences. It’s fully up to you to provide ways to keep your restaurant customers happy.</li></ul>



<p><strong>Third-party Delivery Pros and Cons</strong></p>



<p><strong>Pros</strong></p>



<ul><li>Outsourcing delivery gives you room to breathe. By relying on delivery service apps to do the hard parts for you, you can focus exclusively on the tangible things you provide to your patrons. You have more time and resources on your hands to concentrate on other important day-to-day efforts and bigger projects.</li></ul>



<ul><li>Choosing to outsource delivery to a third party can lower your fixed expenses. It cuts out the need to pay wages to delivery staff and you won’t need to take out extra insurance. You also won’t need to purchase a fleet of delivery vehicles – which can put a huge dent in your profits.&nbsp;</li></ul>



<ul><li>Using a third-party delivery service has the potential to direct new business to you. Most third-party delivery services use web and mobile applications to run their services, with big advertising budgets to get consumers on board. The apps are out there doing the hard work of bringing you potential new customers.</li></ul>



<p><strong>Cons</strong></p>



<ul><li>When you rely on a third-party service application to run your deliveries, then you lose a certain amount of influential control over your patrons. For instance, you cannot customise your customer experience so that it completely meets the goals and values of your brand. You also rely on third-party staff members, who you may never meet, to be the face of your restaurant.&nbsp; At least with in-house delivery, you can train employees in exacting the delivery standards that you would like your customers to experience.&nbsp;</li></ul>



<ul><li>Commissions and fees. Third-party delivery software services are convenient in the sense that you typically only pay commission per transaction. However, this commission can take a hefty chunk out of your profits, sometimes up to 35%. Depending on your type of establishment, staff, wages, and vehicle availability may work out cheaper for a DIY delivery operation.&nbsp;</li></ul>



<ul><li>Third-party apps rely on technology to work and if there’s been a technical hitch in the system, it can lead to broken communication and an unhappy customer. While it may be the third-party’s fault that your customer is dissatisfied, it’s still your reputation on the line.&nbsp;</li></ul>



<p><strong>The Bottom Line…</strong></p>



<p>Both DIY in-house and third-party delivery options are weighted with advantages and drawbacks. But regardless of how you decide to run your delivery operation, it’s always a good idea to incorporate some sort of delivery software into your system. <a href="https://storekit.com/advice/restaurant-software-a-guide/"><strong><span class="has-inline-color has-primary-1-color">Technology comes in all shapes and sizes and with its help</span></strong></a>, you can streamline your logistics and optimise your operation as a whole. </p>



<p>If you&#8217;re looking for more control and flexibility, DIY is the best option. However, if you favour speed and convenience, outsourcing with a third-party delivery app would be a better fit.</p>



<p><strong>References:</strong></p>



<p>[1] Restaurant Business Online. <a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">How Do the Third-Party Delivery Players Stack Up?</a> June 21, 2018</p>



<p><strong>Sources:</strong></p>



<ol><li>Moz. <a href="https://moz.com/blog/third-party-vs-in-house-delivery-guide">Third-party vs. In-house Delivery: A Guide to Informed Choice</a>, 22 June, 2020</li><li>Glympse. <a href="https://glympse.com/glympse/in-house-vs-third-party-delivery-pros-and-cons/">In-House vs. Third-Party Delivery: Pros and Cons</a>, May 15, 2019</li></ol>


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Home

Introducing More Tools To Thrive – Stampede 2023 Product Update

4 Best Restaurant Table Booking Software Compared

Strengthen Your Brand With Customised Booking Emails

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

New Feature – Stampede Table Booking System


<h2 class="wp-block-heading">New version software now live!</h2>



<p><strong>Discover V4.0</strong></p>



<p><strong><a href="#webinar-video">Watch our Webinar below</a></strong></p>



<p>After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live</p>



<p>The new version includes:</p>



<p>&nbsp;<strong>A totally redesigned user experience </strong>making the software faster and easier to use than ever.</p>



<p><strong>An overhaul of our marketing suite</strong> including changes to the interface as well as improved functionality in the email builder.</p>



<p><strong>Enhanced insight and statistics</strong> within the software providing more detail that you can use to grow your business.</p>



<p><strong>Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a></strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way.</p>



<p>Check out our webinar below for more information or contact our team <strong>below</strong> for a 1-to-1 demo.</p>



<h3 class="wp-block-heading"><strong><a href="https://stampede.ai/contact/">Book A Demo</a></strong></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading"><strong>Webinar script&nbsp;</strong></h4>



<p><strong>Welcome &#8211; 0:00</strong></p>



<p><strong>Dashboard overview &#8211; 0:36</strong></p>



<p>Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.</p>



<ul><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



<p><strong>Analtyics &#8211; 2:24</strong></p>



<p>Find out who and when your customers are in your venue with our improved analytics and graphs</p>



<ul><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



<p><strong>Branding/login &#8211; 3:27</strong></p>



<p>With our new editor and layout &#8211; building your business splash page has never been easier</p>



<ul><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



<p><strong>Marketing automation &#8211; 4:30</strong></p>



<p>Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.</p>



<ul><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



<p><strong>Reviews &#8211; 8:31</strong></p>



<p>The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;</p>



<ul><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



<p><strong>Stories &#8211; 9:41</strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.</p>



<p>You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.</p>



<ul><li>How to create stories</li><li>How to track impressions</li></ul>


Connect Version 4.0

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi


<p>Running a successful restaurant is no easy feat. From attracting new patrons and building loyalty to running various promotions, keeping the engine running requires a heavy investment of time and energy. The great news is that we have entered an era where technology is on our side.&nbsp;<br><br>Marketing Automation is no new concept but with the introduction of advanced software, it can now do better and brighter things. It’s been a saving grace for the food and beverage industry, that’s for sure!</p>



<p>If this is the first time you are familiarising yourself with the concept, then let’s backtrack a little and start by looking at what Marketing Automation is.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Defining “Marketing Automation”</strong></h4>



<p>The idea of “automated marketing” is not something that can easily be boiled down into a few sentences. However, we explain it as follows:</p>



<p><strong><em>“</em></strong><em>Marketing automation is a process that relies on software and web-based services to implement, manage, and automate marketing tasks. Examples of these marketing tasks include the collection and storage of customer data, sending emails, and posting promotions on social media platforms.&nbsp;</em></p>



<p><em>Automated marketing eliminates the need for manual and repetitive marketing practices. Additionally, it also collects valuable data that can help you to continuously make informed marketing decisions.</em><strong><em>”</em></strong><em>&nbsp;</em></p>



<h4 class="wp-block-heading"><strong>How Important Is Marketing Automation for Restaurants?</strong></h4>



<p>Now that you have a good idea of what marketing automation entails, let’s discuss why this very modern way of marketing is so important for your restaurant, bar, coffee shop, café, or deli.&nbsp;</p>



<p>Just like digital marketing, automated marketing is far from being a passing trend. It’s here to stay. Therefore it must hold some worth, especially if every second business is hopping onto the bandwagon to get their piece of this “money-making pie”.&nbsp;</p>



<p>Besides being a component that keeps you in-line with your competition, this type of marketing also has many additional benefits. Here are FIVE reasons why automated marketing is an extremely valuable addition to your business:&nbsp;</p>



<h4 class="wp-block-heading"><strong>1. It Saves Money and Time</strong></h4>



<p>The future of marketing is all about saving time and money. Automated marketing ticks both of these boxes.&nbsp;</p>



<p>Firstly, the software gives you different means to collect your customer data (for example, they can sign up for loyalty programs or swap details in exchange for <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">free Wi-Fi access</a></span>). Once you have this information, then promotional emails, social media posts, and other notifications can be generated and scheduled to be sent automatically.&nbsp;</p>



<p>This way, you can focus your time on running other aspects of your restaurant. Marketing automation saves you time by taking care of the tedious marketing admin and it saves you money by allowing you to focus on the other money-making elements of your restaurant.&nbsp;</p>



<h4 class="wp-block-heading"><strong>2. It Can Increase Your Return on Investment (ROI)</strong></h4>



<p>If used correctly, automated marketing is a holistic marketing solution that will give you a return on your investment, unlike many other marketing strategies that run on the basis of trial and error.</p>



<p>In point one, we discussed that marketing automation gives you free time to focus on other income-generating avenues of your restaurant. This is the first opportunity where you can now increase profits.&nbsp;</p>



<p>Additionally, this form of marketing allows you to effortlessly communicate with your customer base. Promotional messages and <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">loyalty systems</a></span> can remind them of your services and encourage patrons to return to your establishment for another amazing experience…this time with more friends in tow. &nbsp;</p>



<h4 class="wp-block-heading"><strong>3. It Helps You to Establish Good Relationships with Your Patrons</strong></h4>



<p>As it stands, we’re dealing with generations who appreciate personal customer-services. Marketing automation helps you to establish what it is each customer expects from you (and why) by collecting invaluable data. This data can include information on dining habits, meal preferences, current trends, and so on.&nbsp;</p>



<p>By having <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">insight into the patterns and expectations of your customers</a></span>, you can refine your relationship with them and give them what they want before they realise that they even want it!&nbsp;</p>



<h4 class="wp-block-heading"><strong>4.&nbsp; It Increases Customer Loyalty</strong></h4>



<p>Loyalty is established when you have a good relationship with a customer and they are reminded of how much they enjoy dining at your restaurant. </p>



<p>Automated marketing allows you to nurture a continuous dialogue with your customers. This gives them a reason to stick around – especially if you share content that’s meant for them. This special content includes things like:</p>



<ul>
<li>Interesting newsletters</li>



<li>Special discounts</li>



<li>Event invites</li>



<li>Competitions</li>



<li>Offers for rewards and referral programs</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>



<h4 class="wp-block-heading"><strong>5. It Generates In-Depth Reports</strong></h4>



<p>Marketing automation software is designed to keep track of all the data generated along the way. It provides feedback into customer patterns, their likes, and their dislikes.&nbsp;</p>



<p>In the food and beverage industry, this information can be used to refine and perfect nearly every component of the business. From creating an environment that you know will please your patrons to preparing dishes that satisfy their lifestyles, it’s easy to serve someone (no pun intended) when you are 100% sure of what it is that makes them happy.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Tying the Pieces Together…</strong></h4>



<p>Marketing automation is an important piece to your marketing puzzle. If you use it to constantly reshape and analyse your strategies to discover what’s working and what isn’t – then you will soon discover that it is an invaluable investment. It’s a concept that’s loaded with ideas for restaurant marketing and will help to leave your business at the forefront of innovation.</p>


The Value of Restaurant Marketing Automation


<p>Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.</p>



<p>Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to <strong>create different loyalty segments</strong>.</p>



<p>This allows you to market to them on a much more personal level and turn all levels of loyal customers into true <strong>brand lovers</strong>.</p>



<h2 class="wp-block-heading"><strong>The Customer Loyalty Matrix</strong></h2>



<p>In general, there are <strong>4 main customer loyalty categories</strong> as shown in the matrix below. They differ based on their level of <strong>brand attachment</strong> and <strong>price consciousness</strong>.&nbsp;</p>



<p>Let’s take a closer look at each quadrant.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals"><strong>1. Habitual loyals</strong></h4>



<p>This type of customer loyalty falls under the <strong>&#8216;simplest option&#8217; </strong>category.</p>



<p>They are <strong>driven by habit</strong> which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.</p>



<p>A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.</p>



<p>However, as their loyalty is based on convenience they’re also at <strong>risk of switching </strong>should they come across a better option. Such as a new fancy coffee place opening up.</p>



<h4 class="wp-block-heading"><strong>2. Transactional or offer-based loyals</strong></h4>



<p>What’s the <strong>‘cheapest option’</strong> with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;</p>



<p>They want to <strong>save money</strong>, more so now than ever.</p>



<p>Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.</p>



<h4 class="wp-block-heading"><strong>3. Loyalty-program loyals</strong></h4>



<p>The third type of loyalty can be categorised as the <strong>‘satisfying option’</strong>.</p>



<p>Customers are <strong>engaged and actively interacting</strong> with your business based on your loyalty program and previous good experiences.</p>



<p>Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;</p>



<p>They are willing to <strong>spend more</strong> and chances are high that they tell their family and friends to join your loyalty program.</p>



<h4 class="wp-block-heading"><strong>4. Emotional loyals</strong></h4>



<p>No doubt, these are your <strong>most valuable</strong> loyal customers. For them, your venue is the <strong>only option</strong>.</p>



<p>They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <strong><a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand fanatics</mark></a></strong>.</p>



<p>With <strong>high attachment</strong> and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.</p>



<p>This is the category you want all your customers to be in.</p>



<h2 class="wp-block-heading"><strong>How to move customers around in the matrix</strong></h2>



<p>Based on the matrix, habitual and transactional loyalty can be categorised as <strong>passive loyalty</strong>. On the contrary, loyalty-program-based and emotional loyalty as <strong>active</strong>.&nbsp;</p>



<p>The question is how to get customers from a passive to an active level.&nbsp;</p>



<p>Here are some ideas to get you started:</p>



<h4 class="wp-block-heading"><strong>1. Personalisation&nbsp;</strong></h4>



<p>Customers come with their individual needs and expectations and especially habitual customers tend to also have certain <strong>behavioural patterns</strong>.</p>



<p>This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Use your CRM</mark></strong></a> to build unique <strong>360° customer profiles</strong>.</p>



<p>So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;</p>



<p>Let’s assume a customer always orders an espresso martini. Try this email instead: <em>“Celebrate your birthday with us. The espresso martini is on the house today.”</em></p>



<p>Adding an extra personal touch can go a long way and convince your passive loyals to <strong>switch from a money-driven to a value-driven mindset</strong>.</p>



<h4 class="wp-block-heading"><strong>2. Online &amp; offline experience</strong></h4>



<p>The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;</p>



<p>To raise <strong>brand awareness</strong> and value perception you need to provide a <strong>unified experience across</strong> all. I.e. make your brand recognisable.</p>



<p>This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.</p>



<h4 class="wp-block-heading"><strong>3. Gamification</strong></h4>



<p>Gamification can add another <strong>fun layer to your loyalty program</strong>.&nbsp;</p>



<p>It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;</p>



<p>Besides, if they have fun they will share it with others, win-win.</p>



<p>Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">in this article.</mark></strong></a></p>



<h4 class="wp-block-heading"><strong>4. Referral scheme</strong></h4>



<p>A referral scheme is especially useful to move already active loyals to the highest level.</p>



<p>Customers get rewarded for their ongoing loyalty. You can show that you really value them. </p>



<p>After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn <strong>enhances emotional attachment</strong>.</p>



<p>Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">simple referral scheme</mark></strong></a>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Need help segmenting the different types of customer loyalty from your data? <strong><a href="https://stampede.ai/get-started"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Reach out</mark></a></strong> to learn more about <strong><a href="https://stampede.ai/how-it-works/marketing"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Marketing</mark></a></strong> and how you can use it for personalised campaigns.</p>


4 Types Of Customer Loyalty: How Loyal Are Yours?

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
<strong>Admiral House,<br />
</strong><strong>29-30 Maritime Street,<br />
EH6 6SE, Edinburgh</strong></p>
<p>Call us on:<br />
<a href="tel:01315107008"><strong>(+44) 0131 510 7008</strong></a></p>
<p>Or send us a message, we will reply asap.[/vc_column_text][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjIyNDglMjIlMjB0aXRsZSUzRCUyMkNvbnRhY3QlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]</p>


Company

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<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png"><img decoding="async" loading="lazy" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png" alt="case study GDPR Compliant" class="wp-image-20341" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w" sizes="(max-width: 150px) 100vw, 150px" /></a></figure>
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<h3 class="has-text-align-center wp-block-heading">Over 8,000 new customer records</h3>
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<h3 class="has-text-align-center wp-block-heading">+£26,000 return on investment</h3>
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<h3 class="has-text-align-center wp-block-heading">95% marketing opt-in rate</h3>
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<p class="has-text-align-center">Growing their database with automated data capture.</p>
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<p class="has-text-align-center">Trackable ROI from 4 marketing campaigns.</p>
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<p class="has-text-align-center">A compliant and engaged customer mailing list to support marketing campaigns.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Butta Burger’s success story started at the end of 2020, during the first lockdown when they became Edinburgh’s most famous ghost kitchen. Now, they run 2 venues in the city with plans to expand.</p>



<p>Butta Burger uses <a href="https://stampede.ai/how-it-works/"><strong>Stampede</strong></a> to build and grow their mailing list to retain customers with targeted email campaigns.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>In a competitive market environment such as the hospitality industry, staying on top of customers’ minds is <strong>essential to be able to retain</strong> them.</p>



<p>Graham Atkinson, co-founder at Butta Burger admits that at the beginning “<em>we didn’t do much in terms of data collection, but with my background in marketing I was aware of how important it was”.&nbsp;</em></p>



<p>The lack of customer contact details meant they didn’t have any means to reach out to customers to actively retain them. This quickly became a problem.&nbsp;</p>



<p>The initial buzz of “new venue” footfall wasn’t going to sustain itself. The most reliable way to keep the level of traffic going was to <strong>start capturing customer contacts</strong> and sending emails.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I like the sort of one-stop-shop scenario. B<em>efore I had to manually add the data to my own database, which takes a lot of time.”</em></p></blockquote></figure>



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<p>“Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers. And we will happily carry it on to any other venues moving forward.”</p>
<cite><strong><strong>Graham Atkinson</strong>&nbsp;–</strong> Director, Butta Burger<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Stampede appealed to them from the first moment for various reasons.</p>



<p>Butta Burger’s unique branding helps them raise brand awareness across all digital channels and therefore contributes to their overall customer experience. As Graham explains:<strong> “</strong><strong><em>having the ability to change the splash screen design makes it sort of look personal to us rather than some generic WiFi provider.”&nbsp;</em></strong></p>



<p>In addition, Graham adds that<em> “from a customer&#8217;s point of view, it’s really easy to sign-up for the WiFi as there’s no lengthy form.” </em>The <strong>smooth and simplified customer log-in experience</strong> is also reflected in their 95% opt-in rate.</p>



<p>What’s more, with Stampede they can now automatically gather all their customer contact details in <strong>one single platform</strong>. Graham describes that usually “<em>you had to manually add the data to your own database. Which takes a lot of time.”</em></p>



<p>The Stampede Marketing platform also makes it easy for them to create high converting and branded campaigns. A task that they had outsourced to a designer before at much greater costs.&nbsp;</p>



<p>So far, Butta Burger is really pleased with the results. Graham acknowledges that<em> “the ROI on the campaigns is pretty good for the short period of time.” </em>Within 6 months, they were able to get over <strong>£26,000 in return visits</strong>.&nbsp;</p>



<p>They’ve also started to ask custom questions on their WiFi sign-up forms, so they can personalise their marketing better and increase conversions. For example their special ‘Student Segment’ allows them to send out targeted offers to students.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Graham is already looking into expanding Butta Burger further in the coming years. Due to the easy set-up process and the great results they’ve gained so far, Stampede is now a fixed part of their growth plans.</p>
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<p>To speed up your productivity when moving around Stampede, we’ve built a range of <strong>clever shortcuts and quick actions</strong>.</p>



<p>Check out our top tips grouped by product feature.</p>



<h2 class="wp-block-heading"><strong>Stampede Marketing</strong></h2>



<p><strong>Save a sent campaign as a template for future use</strong></p>



<p>Click on ‘view’ to open the campaign preview from an email that has been sent out.&nbsp;</p>



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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="754" height="109" src="https://website-backend.stampede.ai/wp-content/uploads/2023/06/save-templates-Stampede-1.png" alt="" class="wp-image-23182" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/06/save-templates-Stampede-1.png 754w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/save-templates-Stampede-1-300x43.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/save-templates-Stampede-1-150x22.png 150w" sizes="(max-width: 754px) 100vw, 754px" /></figure>



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<p>Then click on &#8216;Save campaign to template&#8217; on the top right.</p>



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<p><strong>Insert preheader text within a campaign</strong></p>



<p>You can include a pre-header text to your campaign that follows your subject line.&nbsp;</p>



<p>When editing your campaign content click on ‘body’ and you can add your pre-header text within the email settings.</p>
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<h2 class="wp-block-heading"><strong>Stampede Table Booking Platform</strong></h2>



<p><strong>Selecting multiple tables for a booking combo</strong></p>



<p>In the day planner view, click and drag in an available time slot to create a new table booking.</p>



<p>Hold Shift and click on the other tables you&#8217;d like to include in this booking.</p>



<p><strong>Quickly block a table from being booked online</strong></p>



<p>This quick action is handy if you want to pause your online bookings for a certain period, i.e. you have a big group walk-in.</p>



<p>To do this, in the day planner view click on the square on the table you&#8217;d like to block and click save.</p>



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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="891" height="141" src="https://website-backend.stampede.ai/wp-content/uploads/2023/06/block-tables-Stampede-1.png" alt="" class="wp-image-23185" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/06/block-tables-Stampede-1.png 891w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/block-tables-Stampede-1-300x47.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/block-tables-Stampede-1-768x122.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/block-tables-Stampede-1-150x24.png 150w" sizes="(max-width: 891px) 100vw, 891px" /></figure>



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<p><strong>View a cover breakdown</strong></p>



<p>Within whatever view you&#8217;re on, click on ‘total covers’ on the top right.&nbsp;</p>



<p>This will open a covers breakdown listing all bookings by status for the day you&#8217;re currently viewing.</p>
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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="405" height="342" src="https://website-backend.stampede.ai/wp-content/uploads/2023/06/covers-breakdown-Stampede-1.png" alt="" class="wp-image-23186" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/06/covers-breakdown-Stampede-1.png 405w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/covers-breakdown-Stampede-1-300x253.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/covers-breakdown-Stampede-1-150x127.png 150w" sizes="(max-width: 405px) 100vw, 405px" /></figure>
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<p><strong>Resend booking confirmation email</strong></p>



<p>Click on the booking you would like to resend the confirmation email to</p>



<p>Head to ‘actions’ and ‘resend confirmation email’ at the bottom.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="776" height="382" src="https://website-backend.stampede.ai/wp-content/uploads/2023/06/resend-confirmation-Stampede-1.png" alt="" class="wp-image-23187" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/06/resend-confirmation-Stampede-1.png 776w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/resend-confirmation-Stampede-1-300x148.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/resend-confirmation-Stampede-1-768x378.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/06/resend-confirmation-Stampede-1-150x74.png 150w" sizes="(max-width: 776px) 100vw, 776px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>We’re here to help if you have any questions and make sure to head to our&nbsp;<a href="https://help.stampede.ai/en/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8FRrbhL0kZbwyJbyx1fgd600KVlKug7RnMX_qJUVB5K0Q_YzN78E_XaNKmGTKOju5gT5f-" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">support page</mark></strong></a>&nbsp;for more information and guidance on the Stampede features.</p>


Become A Stampede Pro With These Hidden Features


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 116,000 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">97% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">1,100% Return on Investment</h3>



<p>Trackable ROI from just 3 marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png" alt="" class="wp-image-22809 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-96x96.png 96w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">600+ Group Bookings</h3>



<p>With over 8,450 covers between Oct-Dec 2022</p>
</div></div>
</div>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Succeed with Stampede - Society Manchester" width="500" height="281" src="https://www.youtube.com/embed/MK8o6cOBgqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<h1 class="wp-block-heading">Overview</h1>



<p>Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.</p>



<p>Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24.png"><img decoding="async" loading="lazy" width="1024" height="965" src="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1024x965.png" alt="" class="wp-image-20870" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1024x965.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-300x283.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-768x724.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-1200x1131.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-150x141.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24-592x558.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-12.59.24.png 1278w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png"><img decoding="async" loading="lazy" width="429" height="588" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png" alt="" class="wp-image-22633" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III.png 429w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-219x300.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Society-Manchester-smal-III-150x206.png 150w" sizes="(max-width: 429px) 100vw, 429px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.</p>



<p>Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”</p>



<p>In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience</em></strong>&#8220;</p></blockquote></figure>



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<p>“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”</p>
<cite><strong><strong>Nick Gregory</strong>&nbsp;–</strong> Co-Founder, Society Manchester<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.</p>



<p>They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”</p>



<p>Within six months of implementing Stampede, Society gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”</p>



<p>Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!</p>



<p>Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.</p>



<p>So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.</p>



<p>Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”</p>
</div>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39.png"><img decoding="async" loading="lazy" width="1024" height="968" src="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1024x968.png" alt="" class="wp-image-20872" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1024x968.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-300x284.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-768x726.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-1200x1134.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-150x142.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39-592x559.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/12/Screenshot-2021-12-15-at-13.08.39.png 1256w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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Research Found Gen Z Abandons Pubs and Clubs

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


<p class="p1"><span class="s1">Cookies are used to help you get the most out of using the Internet. Find out what cookies are and what we do to protect your privacy.</span></p>
<p class="p1"><span class="s1">A “cookie” is a piece of information, like a tag, that’s stored on your computer, tablet or phone when you visit a website. It can help identify your device – like your PC or mobile device – whenever you visit that website.</span></p>
<p class="p1"><span class="s1">They are used by most major websites and our own website is no exception. To make the best use of our website, on whichever device you’re using, you’ll need to make sure your web browser is set to accept cookies.</span></p>
<p class="p1"><span class="s1">We use cookies and some other data stored on your device to:</span></p>
<ul class="ul1">
<li class="li2"><span class="s3">give you a better online experience</span></li>
<li class="li2"><span class="s3">allow you to set personal preferences</span></li>
<li class="li2"><span class="s3">protect your security</span></li>
<li class="li2"><span class="s3">measure and improve our service</span></li>
<li class="li3"><span class="s3">work with partners and measure marketing</span></li>
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<p class="p1"><span class="s1">A cookie will typically hold:</span></p>
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<li class="li2"><span class="s3">the name of the website that it has come from</span></li>
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<li class="li3"><span class="s3">a value, normally in the form of a randomly generated unique number</span></li>
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<p class="p1"><span class="s4">How we use cookies</span><span class="s1"><br />
To give you a better online experience we use a number of cookies. Our site uses ‘session-based’ cookies, which are stored by your web browser for the duration of your visit to our website, but these cookies expire automatically when you close your browser or sign out.</span></p>
<p class="p1"><span class="s1">Cookies are used for a variety of things that help improve your online experience. We use cookies, primarily to:</span></p>
<ul class="ul1">
<li class="li2"><span class="s3">make login faster by remembering your device</span></li>
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<li class="li3"><span class="s3">help optimise our pages for your browser or device</span></li>
</ul>
<p class="p1"><span class="s1">Some of our partners drop cookies on this site, they may associate these cookies with hashed emails, IP addresses and browser types for the purpose of making advertisements more relevant to you during your browsing experience.</span></p>
<p class="p1"><span class="s4">Managing Cookies</span><span class="s1"><br />
The easiest way to manage cookies is by using your browser settings. You can also choose how you want to deal with cookies when given the option by a website.</span></p>
<p class="p1"><span class="s1">You can accept or refuse cookies. Accepting cookies is usually the best way to make sure you get the best from a website.</span></p>
<p class="p1"><span class="s1">Most PCs automatically accept them, but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.</span></p>
<p class="p1"><span class="s1">How to manage cookies in Internet Explorer<br />
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.</span></p>
<p class="p1"><span class="s1">How to manage cookies in Firefox<br />
Cookie settings in Firefox are managed in the Options window’s Privacy panel. See Options window – Privacy Panel for information on these settings</span></p>
<p class="p1"><span class="s1">How to manage cookies in Chrome<br />
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.</span></p>
<p class="p1"><span class="s1">How to manage cookies in Opera<br />
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies</span></p>
<p class="p1"><span class="s1">How to manage cookies in Safari<br />
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.</span></p>
<p class="p1"><span class="s1">How To manage cookies on your mobile phone<br />
To manage cookies on your mobile phone please consult your manual or handbook.</span></p>


Cookie Policy


<div class="wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex">
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1.png" alt="case study segmentation icon" class="wp-image-21568 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



<p>Improved email quality and higher response rates.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



<p>Higher performing marketing campaigns created in minutes.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">2 hours per week saved</h3>



<p>Less time spent on creating and sending emails with automated campaigns</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">5-in-to-1</h3>



<p>Different data sources collated in one place.</p>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-10 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



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<div class="wp-block-columns is-layout-flex wp-container-13 wp-block-columns-is-layout-flex">
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<h1 class="wp-block-heading">Overview</h1>



<p>Birdhouse London is a small restaurant group founded in 2020. They currently operate four venues in West London: The Hawk’s Nest, The Phoenix, Skylarking and Peckham Arches and are looking to expand in the future.</p>



<p>Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, most venues have a large outside space hosting regular events and are also perfect for private hires.</p>



<p>Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <strong><a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a></strong> campaigns.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website, order-to-table and table booking systems. They were looking for a <strong>smart Customer Relationship Management</strong> (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.</p>



<p>In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.</p>



<p>To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, <strong>“it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”</strong></p>
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<figure class="wp-block-pullquote"><blockquote><p>“The satisfying thing that I see now is a lot of bookings on the back of the newsletter.”</p></blockquote></figure>



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<p>“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”</p>
<cite><span><b>Lottie Bedford</b></span><b>&nbsp;–</b> Marketing &amp; Events Manager, Birdhouse London<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;</p>



<p>Lottie adds: “Stampede is great for me with managing the marketing for our venues, <strong>I needed something that is quick</strong>. I really like to work with it on a daily basis. So for me, it has been a godsend.”</p>



<p>Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people <strong>“[This] has really helped with awareness of our events.”&nbsp;</strong></p>



<p>Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.</p>



<p>Having all their data in one place, allows Lottie to <strong>better segment their audiences</strong>, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;</p>



<p>In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation"><strong>automated campaigns</strong></a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;</p>



<p>According to Lottie, the overall customer experience is much better now too. “<strong>The ease at which customers can book based on the emails is great.</strong> I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending before Stampede.”</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
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<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
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<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
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<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
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<h3 class="wp-block-heading">£5k Marketing ROI</h3>



<p>A time-saving and intelligent marketing tool.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png" alt="case study email open rate icon" class="wp-image-21370 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">50% Email Open Rate</h3>



<p>Bringing more customers back more often.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">95% customer opt in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 800 New Customer Records</h3>



<p>Growing their database with automated data capture.<br></p>
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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<p>Moonwake Beer Co. opened their Edinburgh-based brewery in September 2021. Their Leith-based location also features an onsite mezzanine taproom open Thursday to Sunday with space for 30 or so customers. They have been using Stampede from the beginning to build and grow their customer database.</p>



<p>The captured data is used to send out weekly newsletters and targeted marketing campaigns to bring local customers back. In addition, Moonwake Beer Co. are sending SMS campaigns as a reminder for upcoming events.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1.png"><img decoding="async" loading="lazy" width="669" height="684" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1.png" alt="" class="wp-image-21393" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1.png 669w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-293x300.png 293w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/DSCF6999-1-592x605.png 592w" sizes="(max-width: 669px) 100vw, 669px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>&#8220;It was really easy to get started with Stampede. We had our email templates made for us and everything was set up and integrated very quickly.&#8221;</strong></p><cite>Sarah Sinclair &#8211; Marketing and Events Manager, Moonwake Beer Co.</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Moonwake Beer Co." width="500" height="281" src="https://www.youtube.com/embed/BqJdCgbtFwk?start=1&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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Moonwake Beer Co.

£5k Marketing ROI

50% Email Open Rate

95% customer opt in rate

Over 800 New Customer Records

Find out how we can help grow your business

Overview

Find out how we can help grow your business