Success Story
BWP Mount Pleasant Hotel
26% repeat customers
First-time guests who returned to the venue.
Over 5,300 new customer records
Growing their database rapidly with additional data capture.
>40% Open Rates of email campaigns
High engagement from guests who were interested in hearing from the venue.
83.8% Opt-In Rate to Marketing
A compliant and engaged customer database to support marketing efforts.
Overview
Best Western Premier Mount Pleasant Hotel was crowned Hotel of the Year with a high AA rating, and is known for its history and modern refurbishment. Nestled in 100 acre grounds in Doncaster, England, the family-run 4-star country house hotel occupies a beautiful Georgian building, offering guests a tranquil retreat with stunning decor and gardens.
The Challenge
Before Stampede, their main challenge was gathering the data in their database and ensuring they were emailing customers with their direct offers and they were actually opening that email.
Previously, it was very difficult to gather email addresses and consent from customers.
“We’ve had really good success when we’ve sent out email marketing campaigns.”
Richard Tyas, General Manager
The Solution
Stampede has enabled Mount Pleasant to gather email addresses and consent from guests seamlessly through Guest Wi-Fi.
Using their CRM to identify returning guests, they know who’s visiting them and they’re able to direct email and market to those people.
“My favourite thing about Stampede are the templates. They are really easy to use and set up. It’s really easy to send a quick email marketing message to our customers.
We’ve had really good success when we’ve sent out email marketing campaigns. We can see by the number of bookings spikes that we get when we send that message out, the amount of business that is returned to us, and the spend that the customers have done when coming into the business.
Our open rates are above 40%, which to me realistically means that people are enjoying what they’re reading or they are credible offers to people.” ~ Richard Tyas, General Manager, Best Western Premier Mount Pleasant Hotel.
Stampede has helped Mount Pleasant target their messaging to land with the right guests at the right time. By engaging segments like “Last seen in >2years” and “Least active email users”, they have been able to nurture relationships, build loyalty, and win back guests again and again.
Watch our video of the Best Western Premier Mount Pleasant Hotel and Stampede on YouTube.
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