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<p>Marketing is the activity for creating, communicating, delivering, and exchanging offerings that provide value for customers, clients, partners, and society at large. It’s not shoving stuff at customers, clients, partners, and society at large, which adds no value but serves instead to annoy.</p>
<p></p>
<p>As consumers we are currently abused by marketers, so it&#8217;s no wonder that early in 2018 <a href="https://www.stampede.ai/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">GDPR</a> is reviewing how consumers consent to online marketing.</p>
<p>It’s pretty obvious that marketing initiatives should carry social responsibility and be targeted towards the desire of individuals; instead of annoying &#8220;one size fits all&#8221; marketing campaigns that don’t give a hoot for those who don’t want to hear.</p>
<h3>Can You Throw This Flyer Away for Me?</h3>
<p><a href="https://www.eif.co.uk/">Edinburgh Festival</a>, one of the most well known festivals in the world, proves that we cannot yet free ourselves from paper spamming. Millions of flyers are designed, <a class="" href="https://www.thefringeshop.co.uk/" target="_blank" rel="noopener noreferrer">printed and distributed</a> (6 million in 2016) across the city during August as struggling artists shell out to compete in all the wrong ways. At the same time, the city of Edinburgh allows this, becoming an agitator of eco-friendly mantras against waste and excess.</p>
<p>Are the flyers even doing what they are supposed to be doing?</p>
<p>And more importantly is this really any different to digital spam and telephone cold calling?</p>
<p>There’s no doubt that finding out about things in general is a challenge. Years ago we were encouraged to ‘Let ours fingers do the walking’ an adage drummed into television watchers to promote the <a class="" href="https://business.yell.com/yellow-pages/" target="_blank" rel="noopener noreferrer">yellow pages</a>. Nowadays we have the Internet and we cleverly navigate the maelstrom of available goods and services in search of what we want. Not only that, but once we have started our journey of discovery, search preferences are remembered and we are for at least a few days pushed towards what we are looking for &#8211; be it a ski holiday, central heating system or slippers. Marketers can remarket to us successfully until we have what we want.</p>
<p>The problem arises in real life when we don’t know what we want. We know what we like and we know how things make us feel. The result is we don’t know which flyer to accept so we take them all and chuck them in the bin later.</p>
<h3>Loyalty is Key</h3>
<p><a class="" href="https://www.stampede.ai/blog/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">Loyalty cards</a> have been clever in picking up on this, rewarding us for our loyalty and acknowledging our preferences. No one loves <a class="" href="https://secure.tesco.com/clubcard/collect-points/" target="_blank" rel="noopener noreferrer">Tesco points</a> and the occasional birthday treat in <a class="" href="http://www.caferouge.com/" target="_blank" rel="noopener noreferrer">Café Rouge</a> more than me. It totally works.</p>
<p>What doesn’t work for me is carrying around dozens of plastic cards on the off chance I may go in Boots or Holland &amp; Barrett. It’s all become a little silly.</p>
<p>The upshot is I want rewards and surprising treats, information about the things I’m interested in but, I don’t want loads of paper thrust at me, a wallet full of plastic cards, junk mail in my inbox, on the door mat or telephone calls from people I don’t know trying to sell me something.</p>
<p>If companies, cafés, restaurants, theatres, performers, railways, schools, marinas, stadiums listened to their users in the same way that Google learns from internet surfers, there could be a beautiful synergy between business and clients, with benefits for everyone all round.</p>
<p>If you know of a business that would like to learn more about their clients in a positive and useful way then <a class="" href="https://stampede.ai/features/analytics/" target="_blank" rel="noopener noreferrer">Stampede</a> can help</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

post

Good Adverts, Bad Adverts


<p>The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.</p>



<hr class="wp-block-separator"/>



<p><br><strong>SMS marketing</strong> has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its <strong>higher customer response and engagement rates</strong>. In one of our previous blog articles we had a look into <strong><a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a></strong>.&nbsp;</p>



<p>Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.</p>



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas"><strong>4 Powerful SMS Campaign Ideas</strong></h4>



<h4 class="wp-block-heading" id="h-1-general-promotions"><strong>1. General Promotions</strong></h4>



<p><strong><a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a></strong>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.</p>



<p>Same applies for promoting any <strong>upcoming events</strong>. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.</p>



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions"><strong>2. Personalised &amp; Targeted Promotions</strong></h4>



<p>Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments<strong> based on your customers’ behaviour.&nbsp;</strong></p>



<p>Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;</p>



<p><strong>Re-engagement offers</strong> and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;</p>



<h4 class="wp-block-heading" id="h-3-competitions"><strong>3. Competitions</strong></h4>



<p><strong>“Text-to-win”</strong> sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;</p>



<p><strong>Extra tip: </strong>If you promote your contest on your socials and your website, you can also collect new customer contact details.</p>



<h4 class="wp-block-heading" id="h-4-feedback"><strong>4. Feedback</strong></h4>



<p>SMS messaging is a two-way conversation and comes with <strong><a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a></strong>, which makes this channel ideal for customer feedback requests.</p>



<p>Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. <strong>“Text-to-vote”</strong> (a for …, b for …) is one common option to use here.&nbsp;</p>



<p>Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.</p>



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right"><strong>Bonus &#8211; Get Your Wording Right</strong></h4>



<p>Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.</p>



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



<p>Ready to set up your first SMS marketing campaign? <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a></strong> and we will get you set up with your SMS Marketing tool.</p>


4 Quick Wins for Your SMS Marketing Campaigns


<p>Eat Out To Help Out (EOTHO) has undoubtedly delivered a big boost to the industry. But with the government scheme officially wrapping up this week, what can be done to keep the momentum going?</p>



<p>A large number of venues are extending it out of their own pockets. <strong>Why is that such a popular idea?</strong> Here&#8217;s just a few reasons:</p>



<ul class="wp-block-list"><li>The public already understand how the promotion works</li><li>There’s existing branding to leverage</li><li>Staff and internal systems are set up for it</li><li>There are customers out there who might have missed the chance first time round. (There are even Facebook Groups to track the offers!)<br></li></ul>



<p>On top of that, <strong>running your own version</strong> means you can <strong>adapt the promotion</strong> to fit your business better, whilst drawing on the easily recognised offer. For example, Pizza Hut are only offering the discount to people who are signed up to their newsletter.</p>



<p><br>Some venues are going a step further and creating <strong>EOTHO offers ONLY for hospitality staff and/or frontline workers</strong>. It’s a brilliant way to control the volume of discounted covers whilst also recognising the hard work of others and earning some kudos in the community.</p>



<p><br>Even without a special offer on, it can be worthwhile <strong>reminding your regular customers </strong>that bookings are still available Monday to Wednesday. The renewal of quieter times of the week might be more appealing to certain customers.</p>



<p><br>It’s also a good time to remind customers of <strong>other regular promotions you might run</strong>, but were overshadowed by EOTHO. Leading with the subject line &#8220;Don&#8217;t forget! You can still get&#8230;&#8221; will catch plenty of eyes in those inboxes.</p>



<p><br>Lastly, and most importantly, make sure to touch base with those new customers you had in during EOTHO. Now is the <strong>optimal time to nurture that relationship online</strong> by <strong><a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing</a></strong> them, getting them to <strong>follow you on social media </strong>and <strong><a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">provide reviews</a>&nbsp;</strong>of their visit.&nbsp;</p>



<p><br>Establishing that relationship now means they’re significantly more likely to come back to your venue, <strong>helping your business regrow faster.</strong></p>



<p><br>To find out more about connecting with those new customers, and reaching out to regular customers, <strong><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with one of our team members.</p>


Ideas To Grow Beyond August


<p><strong>Submited by Jimmy Garcia</strong></p>



<p>In March, when we first went into lockdown, it felt like everything we had worked so hard to achieve building the business over the last decade was slipping away overnight. At my lowest ebb, I stayed in bed for a couple of days then realised, I can’t go on like this, I have to be busy. We decided to set up our &#8216;Donate a Dinner&#8217; campaign and created food parcels for Age UK and Wandsworth Council to give back to those who were at the most vulnerable. </p>



<p>With Britain on lockdown, we were hit hard, losing half of our staff and some lucrative bookings, including the Cannes Film and Glastonbury Festivals. With the Donate a Dinner campaign, we reached out to our corporate clients that were still thriving — Google, Virgin Media and Facebook for example — and asked everyone to donate £3 to cover the cost of each meal. With that, we were able to deliver 861 meals a day and ensure a regular supply each week. </p>



<p>By April, we had then set up logistics to do nationwide delivery of our range of corporate event boxes and feasting dinners for the public (which we have delivered over 22,000 of to date).</p>



<p>We are market leaders in the pop-up restaurant sector, so whilst we couldn&#8217;t operate events all year, we quickly set about creating immersive, experiential pop-up restaurants in outdoor locations to accommodate people&#8217;s demand and need to be outdoors.</p>



<p>Our mission has always been simple &#8211; we create memorable experiences that last a lifetime through food and drink and make people smile with our creations. On our private events, we aim to be completely client-led, creating bespoke menus and working creations for any occasion or theme, but always putting the client&#8217;s vision at the forefront of our ideas and despite going into lockdown and all the difficulties the business has faced being in the hospitality industry.</p>



<p>I&#8217;m so proud that we&#8217;ve still been able to keep these events going to keep people smiling &#8211; mostly virtually of course! I&#8217;m also really proud of our Donate A Dinner campaign and how quickly the team pulled together to make the logistics work for delivering food nationwide and throughout Europe which was no easy feat!</p>



<p>We&#8217;ve consistently worked within the rules to keep our clients happy and team working. Where most catering companies may have gone into hibernation, we are continuing to provide a service (albeit virtual) for our clients and we firmly believe fortune favours the brave, and that we&#8217;ll be the first out the traps on live events when this is over, having already won two catering contracts at Henley Regatta this summer and gone on two more venue lists as approved caterers which we&#8217;re so proud of! </p>



<p>Virtual won&#8217;t be going away anytime soon and so we&#8217;re continuing to improve and evolve our offerings to make it really easy for people to order delicious food boxes for themselves or groups of friends, family or colleagues &#8211; no matter what happens, we&#8217;re determined to keep people connected through delicious food!!</p>



<p></p>



<p></p>



<p>Got a story to tell? <a href="https://stampede.ai/lockdown-stories/"><strong>Submit yours here</strong></a> for a chance to win a £100 Amazon Gift Voucher.</p>


Jimmy Garcia Catering – Lockdown Story


<p>Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<strong><a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a></strong>.</p>



<p>We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;<strong>great source of extra sales</strong>&nbsp;around the holiday season, which carries into the new year.</p>



<p>No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.</p>



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards"><strong>Increase Revenue With Digital Gift Cards</strong></h5>



<p>There are many reasons why you should opt for digital gift cards this year.</p>



<p>One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;<strong>integrate with your marketing platform</strong>. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.</p>



<p>Plus, they are easier to buy and use for customers and they can&nbsp;<strong>personalise</strong>&nbsp;them.</p>



<h5 class="wp-block-heading"><strong>5 Tips To Make Your Gift Card Sales A Success</strong></h5>



<p>So, here’s how you can make the most out of this year’s gift cards sales:</p>



<h6 class="wp-block-heading"><strong>1) Add-ons</strong></h6>



<p>Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;<strong>special experience</strong>&nbsp;by adding some add-ons.</p>



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading"><strong>2) Omni-channel promotions</strong></h6>



<p>Your gift cards should be&nbsp;<strong>highly visible across all your channels</strong>.</p>



<p>Website:</p>



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



<p>Email &amp; SMS:</p>



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



<p>Social media:</p>



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;<em>“Shop Now”</em></li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading"><strong>3) Reminders</strong></h6>



<p>Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;</p>



<p>Make sure to&nbsp;<strong>keep your mailing list updated</strong>&nbsp;and exclude those who have already purchased.</p>



<h6 class="wp-block-heading"><strong>4) Promotional push</strong></h6>



<p>Simple but effective. Give your gift card sales an additional push and come up with a special deal around <strong>Black Friday</strong> (24th of November).</p>



<h6 class="wp-block-heading"><strong>5) Flash-promotion</strong></h6>



<p>There are always those who leave their Christmas shopping to the last minute.&nbsp;</p>



<p>A&nbsp;<strong>last-minute flash sale</strong>&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.</p>



<p>Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Reach out</mark></strong></a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Gift Cards</mark></strong></a>.</p>


5 Tips To Sell More Gift Cards This Festive Season


<p>Now that you know all the good, bad and ugly about AI-generated content from the <a href="https://stampede.ai/blog/ai-tools-for-marketers-an-insiders-view"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">first part of our AI series</mark></strong></a>, it’s time to go a little deeper.</p>



<p>For this, we had a closer look into two of the most popular and widely used AI tools: <a href="https://openai.com/blog/chatgpt/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>ChatGPT</strong></mark></a> and <a href="https://www.jasper.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Jasper</mark></strong></a>.</p>



<p>We’ve compared their <strong>main features and capabilities</strong> and also came up with ways to get the most out of both.</p>



<h2 class="wp-block-heading" id="h-chatgpt-vs-jasper-the-basics-compared"><strong>ChatGPT vs. Jasper &#8211; The Basics Compared</strong></h2>



<p>For now, <strong>ChatGPT</strong> is a <strong>free tool</strong>. Its popularity practically blew up overnight and it became the fastest tool to hit 100 million users.</p>



<p>Unfortunately, this led to quite a lot of downtime and users not being able to access it.<strong> </strong>This is why they are now offering a paid version for $20/m which guarantees full accessibility and also faster responses.</p>



<p><strong>Jasper</strong>, on the other hand, is a <strong>paid tool</strong>.&nbsp;</p>



<p>They offer a 5-day free trial to give you an idea and after that, their prices start from $49/m with a 50,000-word limit. Bear in mind that the word limit refers to all words created, even if you decide to delete them.</p>



<h2 class="wp-block-heading"><strong>3 Things To Keep In Mind</strong></h2>



<p>Before you dive into the world of AI-generated content, there are some things to be aware of.</p>



<p>Here are the 3 main ones:</p>



<ol class="wp-block-list">
<li>They generate original content pulled from the web &#8211; you need to do fact-checking!</li>



<li>They have finished their base training a couple of years ago, so some of their knowledge is not up to date</li>



<li>They remember previous input and allow for follow-up adjustments if needed</li>
</ol>



<p>The example below from ChatGPT shows what happens if you ask for recent events:</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="294" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png" alt="ChatGPT example" class="wp-image-22963" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-300x86.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-768x220.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1200x345.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-150x43.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44.png 1442w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Is there a way to get around this?&nbsp;</p>



<p>The solution, according to the platforms, is to feed in any necessary information that might be missing to provide more context. Basically, teach it yourself.</p>



<h2 class="wp-block-heading"><strong>Ways To Generate AI Content</strong></h2>



<p>The most notable difference between ChatGPT vs. Jasper lies in the way you can create content.</p>



<p><em>ChatGPT</em></p>



<p><strong>ChatGPT only offers one way</strong>, a chat function, which is dialogue based. It follows a question-answer pattern where you simply put in your request to start a conversation.&nbsp;</p>



<p>It’s therefore very easy to use (once you’ve cracked the commands) and a good tool to get you started.</p>



<p><em>Jasper</em></p>



<p><strong>Jasper</strong>, on the other hand, comes with a <strong>plethora of tools for content creation</strong>, i.e. chat, 50+ templates, documents, recipes, and workflows.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="661" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png" alt="Jasper templates" class="wp-image-22962" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-768x496.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1536x992.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1200x775.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39.png 2028w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>This can be a bit overwhelming for first-time users with a lot of options to choose from. To help you better navigate around the platform, Jasper offers various live training sessions and a <a href="https://learn.jasper.ai/bootcamp/overview?_gl=1*6nj48j*_ga*MTY3NDQwNjgxMC4xNjc1MTU0NjQ0*_ga_D4P3CS8W5P*MTY3NjQ1Mzg1OS4xOS4xLjE2NzY0NTM4NjAuNTkuMC4w"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">bootcamp</mark></strong></a>. Which we’d recommend making use of.</p>



<p>Now, the main difference between their individual tools is the <strong>degree of guidance</strong> they provide.</p>



<p>For example, Recipes come with pre-set step-by-step instructions. You only need to fill in your own input where required. It’s a fast way to generate content and is also ideal to get a better feeling of how Jasper&#8217;s commands work.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="401" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png" alt="Jasper recipes" class="wp-image-22964" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-300x118.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-768x301.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1536x602.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1200x470.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-150x59.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23.png 1542w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The opposite can be found in their chat (same functionality as ChatGPT) or document option, which allows for much more freedom.&nbsp;</p>



<p>Workflows and templates are somewhere in between with a little guidance.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="730" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png" alt="Jasper documents" class="wp-image-22965" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-300x214.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-768x548.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1536x1096.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1200x856.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-150x107.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35.png 1688w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>It’s best to give them all a try to understand their difference and when to use them.</p>



<h2 class="wp-block-heading"><strong>7 Tips For Higher Quality Output</strong></h2>



<p>To finish off, here are 7 <strong>easy tweaks you can do to your input</strong> to get the output you are actually looking for:</p>



<ol class="wp-block-list">
<li>Upload your own content to teach it your unique writing style</li>



<li>Update input for each paragraph to avoid repetition</li>



<li>For creative output: use short sentences with few words</li>



<li>For more detailed output: include key facts, number of words and more information (see example below)</li>



<li>Guide the output: frame sections with headlines, subtitles, etc.</li>



<li>Use Jasper’s re-phrase tool for more variations</li>



<li>Play around with different tones of voices, use adjectives or individuals as reference</li>
</ol>



<p>Detailed input example for the chat function:</p>



<p><em>As a technology writer please write a 500-word educational article using semantically relevant topics for &#8220;digital customer journeys in hospitality&#8221;, H2 and H3 subheadings with bullet points and relevant statistics, FAQ at the end. Use a catchy title. Suggest relevant resources (URL) to learn more about &#8220;digital customer journeys&#8221;</em></p>



<h2 class="wp-block-heading"><strong>ChatGPT vs. Jasper &#8211; The Takeaway</strong></h2>



<p>The question that remains is: is it worth paying for an AI tool?&nbsp;</p>



<p>It depends on how you want to use it.&nbsp;</p>



<p>If you want to play around to understand how AI works then you should opt for the free ChatGPT version.&nbsp;</p>



<p>The same applies if you’re mainly looking for some content inspiration or subject line variations.</p>



<p>However, Jasper definitely provides much more flexibility for different business tasks in marketing and sales.</p>



<p>So, if you’re looking for ways to generate a wide variety of mainly longer-form content Jasper is the better option.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Uncover the power of tech and data with the <a href="https://stampede.ai/amaze" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Stampede Customer Experience Platform</mark></strong></a> that drives 5x more repeat customers.</p>


ChatGPT vs. Jasper: The Two Most Popular AI Tools Compared


<p>We all know Tripadvisor mainly as a platform for reviews and hotel bookings. But did you know that they also have a <strong>new Holiday Rentals section</strong> on their website?&nbsp;<strong>High market competition</strong> from vacation rentals and AirBnBs has always been a challenge for the hotel industry. The pandemic further led to a shift in demand patterns with customers looking towards a more private setting for their holidays.&nbsp;</p>



<hr class="wp-block-separator"/>



<p>With the lodging industry slowly opening up again,<strong> <a href="https://www.hotelbenchmarking.com/blog/2021/04/surge-summer-bookings/">(staycation) bookings</a></strong> for holiday rentals are highly popular. Many places are already fully booked for the Summer season. Better opportunities for social distancing and staying within your own household might be a reason why people opt for holiday rentals rather than staying in a hotel.</p>



<h4 class="wp-block-heading" id="h-4-ways-to-ramp-up-your-hotel-bookings"><strong>4 Ways To Ramp Up Your Hotel Bookings</strong></h4>



<p>This all might sound daunting for hotels. However, if you level up your Tripadvisor strategy and get your promotions right, there is still a big piece of the pie left that could be yours.</p>



<h4 class="wp-block-heading" id="h-1-reassure-potential-customers-through-travel-safe-feature"><strong>1. Reassure Potential Customers Through <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">&#8220;Travel Safe&#8221;</a> Feature</strong></h4>



<p>Win back customers and boost their confidence with the Tripadvisor safety measures option, <strong>which is not available for holiday rentals.</strong> Tripadvisor allows customers to filter their searches by properties who have added Travel Safe features. So, if you haven’t set it up yet &#8211; <strong><a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">check out our quick guide</a></strong> to get you started.</p>



<p><strong>Extra tip</strong> &#8211; the Travel Safe section includes the date that it was last updated. Make sure it indicates a <strong>recent date</strong> to show that your measurements are updated on a regular basis and in-line with any regulations.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><a href="https://stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25.png"><img loading="lazy" decoding="async" width="414" height="434" src="https://stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25.png" alt="" class="wp-image-19955" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25.png 414w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-286x300.png 286w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-150x157.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-57x60.png 57w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-86x90.png 86w" sizes="(max-width: 414px) 100vw, 414px" /></a></figure></div>



<h4 class="wp-block-heading" id="h-2-keep-your-tripadvisor-page-updated"><strong>2. Keep Your Tripadvisor Page Updated</strong></h4>



<p>Just as you do with your website and social media channels make sure you keep your <strong>Tripadvisor page updated</strong> with fresh content.</p>



<p>Upload new images, showcasing all the <strong>health &amp; safety measurements</strong> you have in place to generate trust. The better your guests can picture their experience at your venue in advance, the higher the chance they’ll decide to stay with you.</p>



<h4 class="wp-block-heading" id="h-3-last-minute-offers"><strong>3. Last-Minute Offers</strong></h4>



<p>Many are still hesitating to book their Summer holidays yet. But most of the vacation rentals are already booked. So, this is your chance to <strong>promote last-minute deals</strong> in your hotel and win those customers over to your venue. Your turn-over is most likely higher than those of holiday rentals, which could present some attractive availability options for those bookings.</p>



<p>Whilst you’re promoting any last-minute rooms, use the <strong>opportunity to upsell.</strong> Think of an attractive combined offer with your restaurant/spa facilities.&nbsp;</p>



<h4 class="wp-block-heading" id="h-4-showcase-your-amenities"><strong>4. Showcase Your Amenities</strong></h4>



<p>Need a break from DIY meal-kits and takeaway food? Could you do with someone pampering you for a while? Keywords that might trigger a lot of us right now. The beauty of staying in a hotel lies in the fact that you don’t have to take care of yourself!</p>



<p>The all-in relax package, which holiday rentals don’t offer. A fact you should tap into right now and center your promotional messaging and Tripadvisor page around. <strong>“Get spoiled and take the break you deserve”.</strong></p>



<p>If you need help sending out your email and SMS promotions to your customers or looking for more Tripadvisor best practice to increase your hotel bookings, <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">get in touch</a></strong> with one of our team.</p>


How to Tackle Tripadvisor’s Latest Hotel Booking Challenge


<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>The success of every restaurant hugely depends on communicating with the customers. Luckily for you, <strong>Social Media Marketing</strong> has provided a new way of getting messages across whilst encouraging followers to actively engage with your brand. But that’s not all its good for. Apart from building personal relationships with patrons and potential diners, it can also be used to increase your revenue, reach, and return on investment. </p>



<p>How do you effectively track your social media metrics in your restaurant? What are the metrics to pay attention to?</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>By <a href="https://neilpatel.com/blog/essential-social-media-metrics/"><span style="text-decoration: underline;">tracking the right KPIs</span></a> (key performance indicators), metrics or insights that are made available to you on most social media platforms, you can gather the data you need to make informed decisions when it comes to directing fresh traffic to your website. </p>



<p>You can also use this technique to expand lead generation and improve your restaurant as a whole.</p>



<p><strong>Essentially, when the right metrics are studied, you should have answers to the following questions:&nbsp;</strong></p>



<ul class="wp-block-list">
<li>Is your restaurant’s social media presence reaching the right audiences?</li>



<li>Are the right people engaging with you?</li>



<li>Is your audience sharing content about your venue?</li>



<li>How many of your fans and followers are actually inquiring about your restaurant’s services?</li>



<li>How many people are actually buying your services?</li>
</ul>



<p>When it comes to having a clear overall view of the results of your social media campaigns, there are <a href="https://sproutsocial.com/insights/social-media-metrics/"><span style="text-decoration: underline;">some key social media metrics</span></a> for restaurants operators should keep their eye on:</p>



<h2 class="wp-block-heading" id="h-1-engagement"><strong>1. Engagement</strong></h2>



<p>When we mention engagement, we are referring to the number of likes, comments, and shares your social media posts receive. If you have excellent engagement from the right audiences, then it&#8217;s very likely that the rest of your metrics will feature positive results too.&nbsp;</p>



<p>One of the first warning signs of a failing social media campaign is if your reach is high but your engagement is low. This means that your posts and content are not resonating with your audiences. To curb this problem, pay attention to the following metrics to see where you are going wrong and what needs to be improved on.</p>



<h2 class="wp-block-heading" id="h-2-clicks-and-likes"><strong>2. Clicks and Likes</strong></h2>



<p><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">Interesting and attractive content</span></a> is more likely to grab the attention of your viewers, encouraging them to “like” your posts. </p>



<p>Clicks also directly correlate to the relevancy of your content or call-to-action. If you receive little to no clicks, you may want to rethink your content marketing strategy.  </p>



<h2 class="wp-block-heading" id="h-3-shares"><strong>3. Shares</strong></h2>



<p>If a person shares your post, then it’s like they are passing on a personal recommendation to their close connections. It is also an indication that your content is worthy of being “shared”. </p>



<p>To encourage this type of engagement, share content that will be of value or substance to your readers. Or run a competition that encourages audiences to “spread the word”. You could offer meal vouchers as a prize.   </p>



<p><strong>Further reading:</strong> <a href="https://stampede.ai/blog/infographic-the-influence-of-online-reviews-and-social-media-on-customers-buying-behaviour/"><span style="text-decoration: underline;">https://stampede.ai/blog/infographic-the-influence-of-online-reviews-and-social-media-on-customers-buying-behaviour/</span></a></p>



<h2 class="wp-block-heading" id="h-4-comments"><strong>4. Comments</strong></h2>



<p>The point of social media platforms is to encourage online socialisation. This means that you want your posts to spark a conversation. If a post has many comments, then it’s a sign that you are hitting the right audiences with topics that are worthy of an opinion. </p>



<p>If you find your comments to be lacking, why not ask questions within your posts? This action will prompt readers to engage with you.  </p>



<p>Also, always bear in mind that you should <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">react and respond to the comments</a></span> you get. This way, you can further engage with your customers as they feel listened to.</p>



<h2 class="wp-block-heading" id="h-5-tags-and-brand-mentions"><strong>5. Tags and Brand Mentions </strong></h2>



<p>Tags or mentions indicate that your brand has done something that’s worthy of a mention in your absence. If people or businesses start to tag and mention you on social media platforms in a positive light, then you know you are doing something right! </p>



<p>If you have few mentions or negative reviews, then you may want to rethink your customer service strategy.  </p>



<h2 class="wp-block-heading" id="h-6-reach"><strong>6. Reach</strong></h2>



<p>Measuring reach is an old practice but it remains relevant in today’s world. It measures how many eyes read your message as well as how far it travels. Unlike engagement, measuring reach on social media remains an estimate and can be misleading at times (keep this in mind). &nbsp;</p>



<p>Track the following <strong>KPIs to measure reach</strong>:</p>



<h2 class="wp-block-heading" id="h-followers"><strong>Followers </strong></h2>



<p>The number of followers you have will give a good indication of how many people see your content – or at least have the opportunity to see it. This measures your brand’s reach without engagement. </p>



<p>A <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">WiFi marketing strategy</span></a> is a great way to increase your followers/fan base.&nbsp;Did you know that using WiFi marketing can also help you <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">track metrics</span></a> and give you insight into the information that you need to improve them? </p>



<h2 class="wp-block-heading" id="h-impressions"><strong>Impressions</strong></h2>



<p>The more impressions you have on a post, the better. Impressions measure how many times your post appeared on someone’s newsfeed or timeline. </p>



<p>The more engagement your post has, the greater the reach. </p>



<h2 class="wp-block-heading" id="h-traffic-data"><strong>Traffic Data</strong></h2>



<p>Measuring traffic from social media pages to your website is easy. All you need to do is to set up a Google Analytics account. However, keeping track of how many people enter your restaurant because of your SMM efforts can be a little tricky. </p>



<p>One suggestion would be to give your online followers and fans a discount voucher code that they can use at your establishment.  </p>



<h2 class="wp-block-heading" id="h-leads"><strong>Leads</strong></h2>



<p>While it’s great to see your likes and shares gaining traction, the question is – is your bottom line showing any impact? Are your engaged fans simply enjoying your content or are they feeling prompted into dining at your venue? </p>



<p>\If your social media efforts are not generating leads, perhaps you are on the wrong platform? Or maybe you are <a href="https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/"><span style="text-decoration: underline;">focusing on the wrong audience</span></a>?</p>



<h2 class="wp-block-heading" id="h-conversions"><strong>Conversions</strong></h2>



<p>The overall aim of your social media posts is to provide content and initiate a conversation with your followers. The underlying purpose, however, is to encourage potential customers, or in this case, patrons, to actually buy your services. </p>



<p>If your engagement and reach are high, then you’ll have no problem getting them interested in trying out your restaurant. </p>


2023 Key Social Media Metrics To Track for Your Restaurant

<p>Why don&#8217;t Wifi hotspots just work?</p>
<p></p>
<p>That&#8217;s the question that CEO and Stampede founded Patrick Clover put before the audience at this year&#8217;s <a class="" href="http://www.eie-invest.com" target="_blank" rel="noopener noreferrer">Engage, Invest and Exploit</a>, Scotland&#8217;s premiere technology showcase.</p>
<p>The audience, as you can hear in the audience below, responded with knowing laughter&#8230;why? Because the Wifi at the venue for EIE was &#8211; wait for it &#8211; kind of not that great. As a matter of fact, the piece of paper that Patrick holds up at the beginning of the talk was a hastily written note telling everyone at the venue how to sign into the Wifi.</p>
<p>At a tech event&#8230;</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/-TmwnAi4wrw" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>It was this lack of decent Wifi that inspired Patrick to create the technology behind Stampede. Now any business can have access to awesome Wifi that just works. And more!</p>
<p>No messy passwords written on the wall, laser targeted <a href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing">automated marketing messages</a>, bandwidth monitoring, full compliance with data protection laws (<a href="/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">including GDPR</a>) and more!</p>
<p>(No offense, EIE &#8211; but we&#8217;d be more than happy to give you a hand next year)</p>
<p>Still struggling with Wifi that just doesn&#8217;t cut it?<br />
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Stampede at EIE Scotland

<p>It is a well-known fact that there are several ways to garner positive 5-star reviews for your business. But one has also be aware of the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">impact</a>, positive as well as negative ones, can have on your overall business performance and growth.</p>



<p>Good service and customer care are &#8211; of course &#8211; very obvious things that convince your customers to give your business a good rating. But we could all use a little help every now and then, right?</p>







<h4 class="wp-block-heading"><strong>Generating Your Link</strong></h4>



<p>Stampede<strong></strong> is not only about providing your shop with awesome <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi </a>and your customers with an epic experience, but we&#8217;ve also found a way to generate more 5-stars reviews for your business on Google.</p>



<p>1. Go to the <a href="https://developers.google.com/places/place-id">Google Places API</a> and search for the place ID of your business.</p>



<p>2. Add your place ID to the end of this link:</p>



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://search.google.com/local/writereview?placeid=[YOUR-PLACE-ID]
</div></figure>



<p>3. Open the link in a browser and copy the generated link. Note that your actual link will look much more confusing that the one below.&nbsp;</p>



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters
</div></figure>



<p>4. Finally add <strong>,5</strong> (comma 5) to the end of the generated link.</p>



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters,5
</div></figure>



<p>And there we go!&nbsp;This link will propose everyone who clicks on it to rate your business with 5-stars on Google. Great, isn’t it? Now, this isn&#8217;t going to automatically have the customer give your business a 5-star review. They can still change the rating if they want. You&#8217;re just suggesting they rate your place with 5 stars. After all, you&#8217;ve earned it, right?&nbsp;</p>



<p>As the link is very long and not exactly tidy, we propose you use a <a href="https://bitly.com/" target="_blank" rel="noopener noreferrer">short URL generator</a> to make the link good looking and ready to share.</p>



<h4 class="wp-block-heading"><strong>Using Stampede already?</strong></h4>



<p>Then we have even better news for you, as there are fantastic ways to employ this link within your marketing helping you to grow your online reviews.</p>



<p>The first option is to send the link to customers with the marketing automation that Stampede<strong></strong> offers for <a href="https://www.stampede.ai/how-it-works#marketing">emails and SMS</a>.</p>



<p>Another great option is to redirect every customer, who logs on your WiFi network, to this prefilled review form.</p>



<p>The steps to do so, are even easier:</p>



<p>1. Log on your account at <a href="https://connect.stampede.ai/">https://connect.stampede.ai/</a></p>



<p>2. Go to “Location” and choose the venue you want to set up the review form for</p>



<p>3. Go to “Set Up” and choose “General”</p>



<p>4. Here you can now paste the generated link into the “Landing URL”- Box</p>



<p>5. Hit the “Save” button below</p>



<p>And voilà &#8211; now all logins to your Stampede<strong></strong> WiFi are proposed to leave a 5-star review for your business! Lean back and keep track of your increase in online reviews.<span style="background-color: transparent;">&nbsp;</span></p>



<p>One of the many benefits we offer!&nbsp;&nbsp;</p>



<p>If you are not using Stampede<strong></strong> WiFi for your business yet, it is about time to make a change to smart guest WiFi today! There’s a world of opportunities to discover to grow your business.</p>



<p>Did you know that our software also prevents negative reviews from getting online? Find out more about our <a href="https://stampede.ai/reviews/"><strong>reviews feature</strong></a>. </p>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>



<p></p>

Grow your Business with 5-star Reviews

<p><img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" title="Stampede Pub WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/pub-wifi.jpg" alt="Stampede Pub WiFi" width="320" data-constrained="true" />Pubs and bars are about connecting people to each other over a drink and food, but people are increasingly using the internet to connect with their loved ones. Smartphones basically live in our pockets, and people expect to be connected wherever they go.</p>
<p>In a recent survey, <a class="" href="https://hospitalitytech.com/wifi-data-bandwidths-bang-buck">over 70% of people saying they expect access to WiFi in bars</a>, and <a href="https://www.btwifi.co.uk/Media/pdf/BTDS208_Why%20BT%20Wi-fi%20for%20pubs.pdf">36% said access to WiFi would make them return to a bar</a>.</p>
<p></p>
<p>Guest WiFi is a must for customers, so it is a must for your business. How important? Guest WiFi has been dubbed the fourth most important utility after heat, light and water.</p>
<h3>Why WiFi in Your Pub?</h3>
<p>When your guests have a good experience in your venue, they will stay longer and spend more money. In fact, over 60% of businesses said customers spent more time in their venue once WiFi was introduced, while 50% said their customers spent more money too. It is even estimated that WiFi <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">can increase the average revenue of bars by £10,000 per year!</a></p>
<p>Maybe you already offer free WiFi in your venue. But how many customers come and go, while you have no idea who they are? What about those who are loyal, but you have no way of rewarding their loyalty?</p>
<h3>Get to Know Your Customers with Wifi Marketing</h3>
<p>Guest WiFi, such as what we offer at Stampede, can give bars and pubs valuable <a class="" href="https://www.stampede.ai/how-it-works">insights</a> about their customers. Information such as age, gender and <a href="https://www.stampede.ai/how-it-works">location</a> can help in developing targeted marketing campaigns. You might want to send <a href="https://www.stampede.ai/how-it-works">promotional texts or emails</a> to people living in a certain area, or offer discounts on drinks, all of which encourage loyalty. Knowledge of peak times and return visitors can help you manage resources and reward your business patrons  Let your customers book a table by clicking a link in your message. Then, track your return of your investment with our marketing <a href="https://www.stampede.ai/how-it-works">reports</a>. You’ll quickly see your return surpasses the cost of implementing our software.</p>
<p>You can also make use of our marketing feature to text your guests encouraging them to leave a review after they’ve gone. Good reviews have shown an <a href="https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/">increase the amount people spend in a venue by over 30%.</a></p>
<h3>Keep Your Brand In Front of Your Customers</h3>
<p>Guest WiFi can also help boost your brand with unique, fully branded login screens. That keeps you in your customers mind when they go online. Plus, by making use of our social login feature you can have your customers broadcast to their friends that they are in your venue. You can’t beat that type of advertisement. Such an endorsement <a href="https://www.thefreemanonline.org/must-know-ways-social-network-influence-buying-decisions/">influences over 70% of people’s spending habits</a>.</p>
<p>Many bars and pubs using Stampede guest WiFi software are seeing an increase in customer loyalty and revenue while boosting their brand.</p>
<p><span style="background-color: transparent;">Want to know more about we can help you keep your customers coming back?</span></p>
<p>Give us a call or drop us an <a href="mailto:info@stampede.ai">email</a>. Or, even quicker, just click the button below!</p>
<p style="text-align: left;">
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: left;">
<p style="text-align: left;">

Running a Pub or Bar? Add Guest WiFi to the Menu

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How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023


<p>Planning, importing data, reporting. These are the bread around the meat of your marketing campaigns (i.e. the fun bit with all the actual content).</p>



<p>In most platforms, campaign reporting often creates more questions than answers, is hard to understand and difficult to navigate.</p>



<p>Likewise, importing CSV lists is often a major frustration for marketers across the board.</p>



<p>It can be so much easier to plan and iterate on your email campaigns, and we’ll prove it.</p>



<h2 class="wp-block-heading" id="h-what-s-new"><strong>What&#8217;s New?</strong></h2>



<h3 class="wp-block-heading"><strong>Segments</strong></h3>



<p><strong>Create new segments in one click</strong> from past campaigns.&nbsp;</p>



<p>Target just the openers, or just the clickers to double-down on conversions with a tailored follow-up campaign.</p>



<p>Navigate to a campaign, head to the reports and you’re one click from a new audience segment.</p>



<p>Follow-up campaigns to engaged, but not converted, customers are hugely effective at increasing conversions.</p>



<p>Try it now.</p>



<h3 class="wp-block-heading"><strong>Planning</strong></h3>



<p>A small but critical part of your campaigns. When should you send them? Normally this takes months of testing to get answers.</p>



<p>To get you an answer now, we’ve added a new <strong>AI-powered helper</strong> to give you better insight into the best send times for your business.</p>



<p>You can now see the <strong>best day of the week </strong>and <strong>time of day to send emails</strong> for maximum performance, based on your past campaigns.</p>



<h3 class="wp-block-heading" id="h-reporting"><strong>Reporting</strong></h3>



<p>From what we’ve seen out there, these tend to be quite rubbish.&nbsp;</p>



<p>With this latest update, our campaign reports provide the detail that so many miss, giving you valuable insight in seconds&nbsp;</p>



<ul class="wp-block-list">
<li>Improved conversion attribution reports show real spend at your venue via walk-ins / bookings / gift card sales / online orders</li>



<li>Full email click maps help you pinpoint the most popular content in your campaign, so you can optimise future emails and boost your click-through rate</li>



<li>Quick breakdowns of <em>Most engaged contacts</em> and <em>top clicked links</em>, make it easy to see what performed best and who your biggest fans are</li>



<li>Export reports to CSV for further analysis. Handy if you need to send them on to third-parties outside your organisation, or merge with other data.</li>
</ul>



<h3 class="wp-block-heading" id="h-data-imports"><strong>Data Imports</strong></h3>



<ul class="wp-block-list">
<li>CSV uploads are way faster with bigger files. Merge and move lists faster. If this has been holding you back from switching email platform, it’s time to reassess.</li>



<li>Auto-emails will tell you when an import is done. Hit “Upload” and get back to designing the email whilst your audience populates.</li>



<li>Field mapping: also faster.</li>
</ul>



<p>All of this is now available on your Stampede account, so<a href="https://product.stampede.ai"> get stuck in.</a>&nbsp;</p>



<p>If you need any help you can reach our team on <a href="mailto:support@stampede.ai">support@stampede.ai</a> or visit our Knowledge Base</p>


Feature Update – Improved campaigns, reporting and imports


<p>Since the introduction of the GDPR in May 2018, with its potential for <a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-law-enforcement-processing/penalties/"><span style="text-decoration: underline;">big fines</span></a>, it’s no surprise that hoteliers are wary of collecting and using customer data. Yet customer data is immensely powerful. It provides insights which allow your business to excel. Knowledge really is power. It <strong>is</strong> possible to <span style="text-decoration: underline;">legally and safely collect</span> and use data in your hotel. You just need to know-how.</p>



<h4 class="wp-block-heading"><strong>Why do hotels want to collect guest data</strong></h4>



<p>The availability of guest data to hotel managers is invaluable. Collected, analysed and used in the right ways, hoteliers <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">benefit from data</span></a> to:</p>



<ul class="wp-block-list"><li>Create a better and more customised service and experience for guests.</li><li>Identify their strengths and weaknesses and discover what their customers love and hate.</li><li>Manage seasonal supply and demand and improve occupancy rates.</li><li>Gain a competitive edge over competition.</li><li>Retarget sales.</li><li>Understand the needs of their customers such as check-in requirements or facilities required.</li><li>Generate personalised offers and time and location-based marketing.</li><li>Segmentation for marketing allowing differentiation.</li><li>Create agility with cross-sales and last-minute promotions.</li></ul>



<p>In short, the right data is the key to successful marketing and in turn the secret to successful growth. You <strong>need</strong> to know and understand your guests. It’s customer data which makes that possible.</p>



<h4 class="wp-block-heading"><strong>The useful customer data</strong></h4>



<p>Not all data is created equally. Some will be more important to you than others. Some of the most useful and valuable information to hotels, regarding their customers, includes:&nbsp;</p>



<ul class="wp-block-list"><li><strong>Contact details: </strong>e.g. email address or mobile number, so that you can send a promotional message during their stay or keep them updated with your newsletter.</li><li><strong>Demographics:</strong> e.g. if they are parents, or their age so that you can provide them with the relevant information about their stay.</li><li><strong>Reason for stay:</strong> e.g. business or pleasure, so that you customise their experience such as leaving them an anniversary gift to make them feel valued.</li><li><strong>Social media connections:</strong> e.g. where they leave a review, or whether they like your hotel’s Facebook page so that you can reach out to your customers where they hang out.</li><li><strong>Booking history:</strong> e.g. when do guests make a repeat visit and frequency? For example, if a guest routinely stays for a business trip every 2 months, then an offer is unlikely to change that, but personalised service will ensure they stay on a regular basis.</li><li><strong>Booking preferences:</strong> e.g. how they booked, so that you can improve marketing through the right channels.</li><li><strong>Guest preferences:</strong> e.g. more pillows or extra towels, so that you can ensure guest satisfaction.</li><li><strong>Services and facilities used:</strong> e.g. business centre or spa, so that you can provide relevant incentives and cross-sales.</li><li><strong>Loyalty program use:</strong> So that you can see where the money is spent and how they like to be rewarded.</li></ul>



<h4 class="wp-block-heading"><strong>How can hotels collect guest data</strong></h4>



<p>Hotels aren’t strangers to collecting data. With the right Customer Relationship Management (CRM) tools it is simply part of what you do. Indeed, within the EU, hotels are required to collect passport numbers to enable law enforcement agencies to run cross-checks.</p>



<p>But the sort of customer data we’re talking about here is slightly different. This is data that you would like, for your benefit. It’s data so that you can <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">understand your guests</span></a>. And with the collection of data comes risk. <a href="https://enterprise.verizon.com/resources/reports/dbir/"><span style="text-decoration: underline;">15%</span></a> of all data breaches which occurred in 2018 involved accommodation, making it the third most vulnerable industry.</p>



<p>For this reason, you should follow two basic rules:&nbsp;</p>



<ol class="wp-block-list"><li>Only collect data if you actually intend to use it.</li><li>Only collect data when you have appropriate security measures in place.</li></ol>



<p>This sounds simple, but without the right technological tools, it can quickly become a minefield. You need to know and remember everything from being transparent with your guests through to data subject access requests. It’s complicated.</p>



<h4 class="wp-block-heading"><strong>The simplest solution</strong></h4>



<p>By far the easiest way to navigate the collection and use of guest data is to choose hotel-specific tools and software which enables you to navigate data protection legalities, safety and ethics without you having to give it a second thought.</p>



<p>This way you benefit from customer data but do so legally and safely.</p>



<p>Therefore, when choosing a vendor, <strong>always</strong> ask about the inbuilt data protection elements.</p>



<p>Why not give our Guest WiFi solution a try? The data you collect is fully GDPR compliant and it&#8217;s up to your customers if they want to stay connected with you. </p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p>With the collected data, you are able to personalise your guests&#8217; experience. I.e. send out timely and targeted offers and gain insights into their customers and more. It’s proving to be an incredible boon to hotels, giving them the competitive edge by making it easy and straightforward to collect and use personal data.</p>


How to Legally and Safely Collect and Use Customer Data in the Hotel Industry

<p>[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at:<br />
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Company

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Now Online

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<h5 style="text-align: center;">Please choose from one of the options below</h5>
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<p style="text-align: center;"><strong>Or</strong></p>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966964378{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][vc_custom_heading text=&#8221;Create an Account&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstart.stampede.ai%2Fweb|title:Create%20Account&#8221;][vc_column_text]Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]</p>
<p style="text-align: center;"><strong>Or</strong></p>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661448606408{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_custom_heading text=&#8221;Book a Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_column_text]Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436164898{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<h2><span style="color: #ff3a9b;"><strong><a style="color: #ff3a9b;" href="https://stampede.ai/request-quote/">Get a Quote</a></strong></span></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661435955246{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<p style="text-align: left;">Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661436284533{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436179696{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<h2><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/create-account/"><strong>Create an Account</strong></a></span></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436064862{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<p style="text-align: left;">Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<h2><strong><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></span></strong></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<p style="text-align: left;">Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]<strong>For anything else please <a href="https://stampede.ai/contact/">contact us:</a></strong></p>
<p><strong>contact@stampede.ai</strong><br />
<strong>(+44) 0131 510 7008</strong>[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.</p>
<p><strong>Ieuan Davis <span style="color: #ff3a9b;">&#8211; Marketing Manager, The Coal Exchange Hotel</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,500</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £2,500</strong><br />
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.</p>
<p><strong>Graham Atkinson <span style="color: #ff3a9b;">&#8211; Director, Butta Burger</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £26,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!</p>
<p><strong>Emma Luke-Ward <span style="color: #ff3a9b;">&#8211; Digital Marketing Manager, Lane 7</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 100,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £91,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]</p>


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<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png" alt="case study icon growth graph" class="wp-image-19670" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w" sizes="(max-width: 150px) 100vw, 150px" /></a></figure>
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<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png" alt="case study marketing roi icon" class="wp-image-21409" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w" sizes="(max-width: 150px) 100vw, 150px" /></a></figure>
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<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png" alt="case study GDPR Compliant" class="wp-image-20341" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w" sizes="(max-width: 150px) 100vw, 150px" /></a></figure>
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<h3 class="wp-block-heading has-text-align-center">Over 8,000 new customer records</h3>
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<h3 class="wp-block-heading has-text-align-center">+£26,000 return on investment</h3>
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<h3 class="wp-block-heading has-text-align-center">95% marketing opt-in rate</h3>
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<p class="has-text-align-center">Growing their database with automated data capture.</p>
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<p class="has-text-align-center">Trackable ROI from 4 marketing campaigns.</p>
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<p class="has-text-align-center">A compliant and engaged customer mailing list to support marketing campaigns.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Butta Burger’s success story started at the end of 2020, during the first lockdown when they became Edinburgh’s most famous ghost kitchen. Now, they run 2 venues in the city with plans to expand.</p>



<p>Butta Burger uses <a href="https://stampede.ai/how-it-works/"><strong>Stampede</strong></a> to build and grow their mailing list to retain customers with targeted email campaigns.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png"><img loading="lazy" decoding="async" width="459" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png" alt="" class="wp-image-22073" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png 459w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1-247x300.png 247w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1-150x182.png 150w" sizes="(max-width: 459px) 100vw, 459px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>In a competitive market environment such as the hospitality industry, staying on top of customers’ minds is <strong>essential to be able to retain</strong> them.</p>



<p>Graham Atkinson, co-founder at Butta Burger admits that at the beginning “<em>we didn’t do much in terms of data collection, but with my background in marketing I was aware of how important it was”.&nbsp;</em></p>



<p>The lack of customer contact details meant they didn’t have any means to reach out to customers to actively retain them. This quickly became a problem.&nbsp;</p>



<p>The initial buzz of “new venue” footfall wasn’t going to sustain itself. The most reliable way to keep the level of traffic going was to <strong>start capturing customer contacts</strong> and sending emails.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I like the sort of one-stop-shop scenario. B<em>efore I had to manually add the data to my own database, which takes a lot of time.”</em></p></blockquote></figure>



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<p>“Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers. And we will happily carry it on to any other venues moving forward.”</p>
<cite><strong><strong>Graham Atkinson</strong>&nbsp;–</strong> Director, Butta Burger<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Stampede appealed to them from the first moment for various reasons.</p>



<p>Butta Burger’s unique branding helps them raise brand awareness across all digital channels and therefore contributes to their overall customer experience. As Graham explains:<strong> “</strong><strong><em>having the ability to change the splash screen design makes it sort of look personal to us rather than some generic WiFi provider.”&nbsp;</em></strong></p>



<p>In addition, Graham adds that<em> “from a customer&#8217;s point of view, it’s really easy to sign-up for the WiFi as there’s no lengthy form.” </em>The <strong>smooth and simplified customer log-in experience</strong> is also reflected in their 95% opt-in rate.</p>



<p>What’s more, with Stampede they can now automatically gather all their customer contact details in <strong>one single platform</strong>. Graham describes that usually “<em>you had to manually add the data to your own database. Which takes a lot of time.”</em></p>



<p>The Stampede Marketing platform also makes it easy for them to create high converting and branded campaigns. A task that they had outsourced to a designer before at much greater costs.&nbsp;</p>



<p>So far, Butta Burger is really pleased with the results. Graham acknowledges that<em> “the ROI on the campaigns is pretty good for the short period of time.” </em>Within 6 months, they were able to get over <strong>£26,000 in return visits</strong>.&nbsp;</p>



<p>They’ve also started to ask custom questions on their WiFi sign-up forms, so they can personalise their marketing better and increase conversions. For example their special ‘Student Segment’ allows them to send out targeted offers to students.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Graham is already looking into expanding Butta Burger further in the coming years. Due to the easy set-up process and the great results they’ve gained so far, Stampede is now a fixed part of their growth plans.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png"><img loading="lazy" decoding="async" width="579" height="562" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png" alt="" class="wp-image-22077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png 579w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-300x291.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-150x146.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-16x16.png 16w" sizes="(max-width: 579px) 100vw, 579px" /></a></figure>
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Butta Burger

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Marketing

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400; color: #ffffff;">&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; </span></p>
<p><span style="color: #ff3a9b;"><strong>Jamie Ward, Digital Marketing Manager, The Yard Coventry</strong></span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.</span></p>
<p><span style="font-weight: 400;">Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>CAPTIVE PORTAL INCLUDES:</strong></p>
<ul>
<li><span style="font-weight: 400;">GDPR compliant for customers and businesses</span></li>
<li><span style="font-weight: 400;">Easy to build with custom fields</span></li>
<li><span style="font-weight: 400;">Keep your business WiFi network separate and secure</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Create a brilliant customer experience with your custom designed login page to match your branding.</span></p>
<p><span style="font-weight: 400;">No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>A BETTER CUSTOMER EXPERIENCE:</strong></p>
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]JTNDJTIxLS0lMjBDYWxlbmRseSUyMGlubGluZSUyMHdpZGdldCUyMGJlZ2luJTIwLS0lM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmNhbGVuZGx5LWlubGluZS13aWRnZXQlMjIlMjBkYXRhLXVybCUzRCUyMmh0dHBzJTNBJTJGJTJGY2FsZW5kbHkuY29tJTJGc3RhbXBlZGUtd2ViJTJGbmV3LWN1c3RvbWVyJTNGaGlkZV9nZHByX2Jhbm5lciUzRDElMjZ1dG1fc291cmNlJTNEd2lmaSUyNmhpZGVfbGFuZGluZ19wYWdlX2RldGFpbHMlM0QxJTI2cHJpbWFyeV9jb2xvciUzRGZmM2E5YiUyMiUyMHN0eWxlJTNEJTIybWluLXdpZHRoJTNBMzIwcHglM0JoZWlnaHQlM0E2MzBweCUzQiUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGYXNzZXRzLmNhbGVuZGx5LmNvbSUyRmFzc2V0cyUyRmV4dGVybmFsJTJGd2lkZ2V0LmpzJTIyJTIwYXN5bmMlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0MlMjEtLSUyMENhbGVuZGx5JTIwaW5saW5lJTIwd2lkZ2V0JTIwZW5kJTIwLS0lM0U=[/vc_raw_html][/vc_column][/vc_row]</p>


<p class="p1"><span class="s1">Cookies are used to help you get the most out of using the Internet. Find out what cookies are and what we do to protect your privacy.</span></p>
<p class="p1"><span class="s1">A “cookie” is a piece of information, like a tag, that’s stored on your computer, tablet or phone when you visit a website. It can help identify your device – like your PC or mobile device – whenever you visit that website.</span></p>
<p class="p1"><span class="s1">They are used by most major websites and our own website is no exception. To make the best use of our website, on whichever device you’re using, you’ll need to make sure your web browser is set to accept cookies.</span></p>
<p class="p1"><span class="s1">We use cookies and some other data stored on your device to:</span></p>
<ul class="ul1">
<li class="li2"><span class="s3">give you a better online experience</span></li>
<li class="li2"><span class="s3">allow you to set personal preferences</span></li>
<li class="li2"><span class="s3">protect your security</span></li>
<li class="li2"><span class="s3">measure and improve our service</span></li>
<li class="li3"><span class="s3">work with partners and measure marketing</span></li>
</ul>
<p class="p1"><span class="s1">A cookie will typically hold:</span></p>
<ul class="ul1">
<li class="li2"><span class="s3">the name of the website that it has come from</span></li>
<li class="li2"><span class="s3">how long the cookie will stay on your computer or phone</span></li>
<li class="li3"><span class="s3">a value, normally in the form of a randomly generated unique number</span></li>
</ul>
<p class="p1"><span class="s4">How we use cookies</span><span class="s1"><br />
To give you a better online experience we use a number of cookies. Our site uses ‘session-based’ cookies, which are stored by your web browser for the duration of your visit to our website, but these cookies expire automatically when you close your browser or sign out.</span></p>
<p class="p1"><span class="s1">Cookies are used for a variety of things that help improve your online experience. We use cookies, primarily to:</span></p>
<ul class="ul1">
<li class="li2"><span class="s3">make login faster by remembering your device</span></li>
<li class="li2"><span class="s3">make the page load quickly by sharing the workload across computers</span></li>
<li class="li3"><span class="s3">help optimise our pages for your browser or device</span></li>
</ul>
<p class="p1"><span class="s1">Some of our partners drop cookies on this site, they may associate these cookies with hashed emails, IP addresses and browser types for the purpose of making advertisements more relevant to you during your browsing experience.</span></p>
<p class="p1"><span class="s4">Managing Cookies</span><span class="s1"><br />
The easiest way to manage cookies is by using your browser settings. You can also choose how you want to deal with cookies when given the option by a website.</span></p>
<p class="p1"><span class="s1">You can accept or refuse cookies. Accepting cookies is usually the best way to make sure you get the best from a website.</span></p>
<p class="p1"><span class="s1">Most PCs automatically accept them, but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.</span></p>
<p class="p1"><span class="s1">How to manage cookies in Internet Explorer<br />
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.</span></p>
<p class="p1"><span class="s1">How to manage cookies in Firefox<br />
Cookie settings in Firefox are managed in the Options window’s Privacy panel. See Options window – Privacy Panel for information on these settings</span></p>
<p class="p1"><span class="s1">How to manage cookies in Chrome<br />
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.</span></p>
<p class="p1"><span class="s1">How to manage cookies in Opera<br />
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies</span></p>
<p class="p1"><span class="s1">How to manage cookies in Safari<br />
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.</span></p>
<p class="p1"><span class="s1">How To manage cookies on your mobile phone<br />
To manage cookies on your mobile phone please consult your manual or handbook.</span></p>


Cookie Policy


<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
</div></div>
</div>
</div>



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<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png" alt="Mele small I" class="wp-image-22169" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png 1003w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-768x784.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png 1071w" sizes="(max-width: 1003px) 100vw, 1003px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png"><img loading="lazy" decoding="async" width="823" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png" alt="" class="wp-image-22170" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png 823w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-150x187.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png 1115w" sizes="(max-width: 823px) 100vw, 823px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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