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Thousands of new businesses are established every day. It’s a rough world and taking care of your new company isn’t always easy, as most of them aren’t profitable enough to grow and make themselves a name on the market. 

<h2>Adaptation</h2>
But why do so  so many companies <a class="" href="https://www.entrepreneur.com/article/288769">struggling to establish themselves</a>? Some don’t make it due to a lack of funding, others fail because the product isn’t made for the market and another aspect that is often ignored is adaptation. Darwin (amazing dude), already knew that the key to survival is constant adaptation &#8211; and he&#8217;s right.
Even more established companies fail, when they don&#8217;t adapt. This was the case with Atari, Blockbuster, Blackberry, Hummer and many more.
Customers are looking for more than another retail shop, hotel or restaurant. They are looking for someone who offers them a unique experience and a venue that doesn’t compromise their wants and needs. Customers want to be able to work at your &#8211; or your customer’s &#8211; venue, check the latest football scores or send a text to grandma.
Enhance the Experience
Many businesses have recognised that shift and adapted accordingly. They started adding Guest WiFi to their venue to enhance customer experience and give guests the freedom to surf and relax. This adaptation might have happened in time, but is your guest network really adding something to the customer experience?
Top 7 WiFi Mistakes
To make sure you don’t commit a blunder with your guest WiFi, we collected the most common WiFi Mistakes that businesses tend to make and put them all together in this new eBook for you. Make sure you, or your customers, don’t fall into the WiFi trap and keep your business growing and thriving.
Knowing these common mistakes will not only help you offer the best experience to your guests, it will also save you a lot of time and money (as these are usually what business owners lack the most).
Make sure you’re on the safe side and get your eBook today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

post

Learn from other’s mistakes

With the exception of agriculture, it’s hard to think of an industry more affected by seasonal pressures than the hospitality sector. Along with the times of exceptionally high demand, surviving and even thriving during times of low demand is perhaps the <a href="https://stampede.ai/blog/top-marketing-trends-in-the-hotel-industry-for-2020/">biggest challenge facing independent hotels</a>. Often lacking the efficiencies of scale and considerable marketing budgets of the bigger chains.&nbsp;So how do you boost your hotels&#8217; occupancy? 







However, there are plenty of ways that independent hotel owners can attract more bookings all year round. Without any huge investment or having to resort to third-party travel booking websites. In fact, believe it or not, right now you are surrounded by deep wells of untapped demand. All you have to do is figure out how to uncover them. And your hotel could be filled to overflowing, seven days a week, 365 days a year!&nbsp;



Once you open your mind to the possibilities, you will see opportunities to boost occupancy in all kinds of areas. To help you, we’ll cover four different ideas in this article. Bear in mind there are many more &#8211; really, we’re only scratching the surface.&nbsp;



As an independent hotel, you are in a uniquely powerful position to forge relationships. But also take advantage of trends that would take bigger organisations years to emulate. Intrigued? Let’s dive in and explore this together!&nbsp;



<h4 class="wp-block-heading">Idea # 1 &#8211; Become a destination for Digital Nomads</h4>



We’ve written before about digital nomads. Those with in-demand skills who travel the world while working remotely, utilising just their laptops and smartphones to remain connected to their employers. This is a <a href="https://workationing.com/digital-nomad-remote-work-statistics/">trend</a> that is set to grow substantially over the years ahead. So establishing your hotel as a great place to stay and work could reap handsome rewards in years to come.&nbsp;



Of course, the beauty of these travellers for you is that they tend to be completely free of the need to follow the usual holiday patterns. They travel at any time of year, or often all year round. Making them perfect for filling your otherwise quiet times.&nbsp;



And how might you tap into this lucrative market, we hear you ask? Well, to begin with, you may already know of some regular guests who fit this description. So why not have a chat with them to find out what would make your hotel an even more attractive destination for them to visit. Recommend their contacts to visit also? Here’s a few more suggestions to get your ‘idea bulb’ flashing;



<ul class="wp-block-list"><li>Could you repurpose one of your function rooms into a bright and modern co-working space? Available to non-residents to take advantage of in return for a small monthly fee? This would be bound to attract free publicity, as well as boosting your status as a destination for remote workers!</li></ul>



<ul class="wp-block-list"><li>Create a dedicated page or section of your website specifically on how you cater for digital nomads. Index the page for search engine optimisation. So that this section of your website will start to get organic hits from those searching Google for ‘workations’ in your city or area.</li></ul>



<ul class="wp-block-list"><li>Hundreds of social media groups dedicated to this lifestyle. Not to mention membership organisations and job boards. All of these contain opportunities for you to advertise or post links to your website offering your services. Why not kick off with a time-limited special offer just for those quoting code “Nomad” to claim?</li></ul>



<h4 class="wp-block-heading">Idea # 2 &#8211; Turn drop-in visitors into overnight stays</h4>



There is a branch laden with low-hanging fruit that many independent hotels overlook altogether in their marketing. We’re talking about the people who are right at this very moment utilising your hotel bar, cafe, or lobby area as a venue for a work meeting. A chance to catch up with a visiting friend, or just popping in for a quick meal on their way to their next destination.&nbsp;



These visitors may have never used your facilities before, or they may be regulars. But you just haven’t given them a reason to stay overnight yet! They all know exactly where you are. They know many of your facilities, and they have had a chance to experience your service. Without a shadow of a doubt, they represent a much easier prospect for you to entice to visit. Compared to someone who hasn’t visited your hotel yet.&nbsp;



And if you’re wondering how you can get the contact information of these drop-in visitors, wonder no more! <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi Marketing</a> gives your visitors the option to connect to WiFi in your hotel, and at the same time lets them opt-in to get special offers from you. Easy!&nbsp;



<h4 class="wp-block-heading">Idea # 3 &#8211; Special Offers for Senior Citizens&nbsp;</h4>



This might seem like the kind of strategy more suited to a hairdresser than an independent hotel but stay with us. Similarly to digital nomads, retired travellers are not constrained by traditional holiday seasons. Not only that, the current generation of senior citizens from all around the world are more likely to travel than any of the previous ones. With <a href="http://www.travelweekly.co.uk/articles/309398/travel-most-important-for-over-half-of-retired-people">over half</a> of the retired people citing “travel” as the most important part of their plans.&nbsp;



Even better, retired travellers stay for longer. They are <a href="https://ec.europa.eu/eurostat/statistics-explained/index.php/Tourism_trends_and_ageing">less likely</a> to make use of rented accommodation and are known to be receptive to marketing campaigns that specifically aim for their patronage. (Did you know that <a href="https://www.saga.co.uk/">Saga</a>, which specifically caters for those over 50 years of age, has over 2.7 million customers?!)&nbsp;



If all of this sounds like a good fit for your hotel, you can follow similar steps to those outlined in the Idea # 1 Digital Nomad section above to target this market. Maybe you could create a bar and a socialising area specifically for your “Silver” visitors? Again, there are membership organisations, magazines, and travel companies that specifically target this sector. All you have to do is create some offers to attract the attention of savvy senior travellers &#8211; and get them out there!&nbsp;



<h4 class="wp-block-heading">Idea # 4 &#8211; Partner up with Business Associations&nbsp;</h4>



As business travel tends to be a lot less seasonal than those on vacation. It makes sense to consider how you could position your hotel to be the ideal conference destination, or the obvious choice for employees of a particular PLC to stay overnight.&nbsp;



Again, this tends to be an area that is much overlooked by independent hotels. Perhaps you think that the big chains will always be the first choice for the busy business travellers. However, there’s no reason why that should be the case <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/">if you’re smart with your marketing</a>.&nbsp;



Study the industries in your district. Especially look out for any large companies that have headquarters, training centres, or other significant properties nearby. Don’t forget existing clients. There could be a CEO who regularly visits that could be persuaded to make your hotel the default option for all her employees.



Again, you can create a search-optimised dedicated page of your website for business travellers. Use offer codes for conferences that might be held in your city so that you win more of this passing trade. Create simple flyers that you can drop off at local companies. <a href="https://www.canva.com/">This tool</a> is a great way for even non-graphic designers to design attention-grabbing leaflets and postcards! Offering them exclusive rates in return for their patronage.&nbsp;Maybe even a free or discounted first drink in the bar?



<h4 class="wp-block-heading">Bringing it all together</h4>



We hope that these ideas have given you plenty of food for thought on how you can boost your year-round hotel occupancy. All this without having to resort to offering huge discounts via third-party resellers. If you found this article useful, why not sign up to our email newsletter so that you can be sure not to miss out on future posts?&nbsp;



Want to find out more about how WiFi marketing can further boost your hotel occupancy?



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How to Boost Hotel Occupancy And Direct Bookings

If Holiday season is your favourite time of the year, we have good news for you.

Get ready because tomorrow we&#8217;ll introduce the Stampede Advent Calendar. Yeah, you heard right, we are bringing you 25 days full of fun content, discounts, facts and a special final prize.
Excited yet? Follow our social media channels today (<a href="https://www.facebook.com/blackbxwifi/" target="_blank" class="" rel="noopener noreferrer">Facebook</a>, <a href="http://www.twitter.com/blackbxwifi" target="_blank" class="" rel="noopener noreferrer">Twitter</a>, and <a href="https://www.linkedin.com/company/10502754/" target="_blank" class="" rel="noopener noreferrer">LinkedIn</a>) &nbsp;and don&#8217;t miss any updates. Like, share or comment the posts and you&#8217;ll automatically enter the competition to win the final surprise on Christmas day.&nbsp;
We want you to know that here at Stampede we respect all faiths, but since this is an Advent Calendar, this time things will be around Christmas (It&#8217;s not a promise but we&#8217;re thinking in fun things for Diwali, Hannukah and others, so stay tuned).
If you want to know more details about the competition, you can check out the terms and conditions&nbsp;<a href="https://hubs.ly/H09hRMd0" class="" target="_blank" rel="noopener noreferrer">here</a>, and if you have any questions please <a href="mailto:connect@stampede.ai" class="" target="_blank" rel="noopener noreferrer">contact us</a>.
So get ready for the Holiday Season by following Stampede on all of our social media platforms!&nbsp;
<a href="https://www.facebook.com/blackbxwifi/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/facebook.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=facebook&amp;utm_medium=social" alt="Stampede- Facebook logo.png" width="28" title="Stampede- Facebook logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="http://www.twitter.com/blackbxwifi" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/twitter.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=twitter&amp;utm_medium=social" alt="Stampede- Twitter logo.png" width="28" title="Stampede- Twitter logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="https://www.linkedin.com/company/10502754/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/linked.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=linkedin&amp;utm_medium=social" alt="Stampede- LinkedIn logo.png" width="28" title="Stampede- LinkedIn logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>
The countdown to Christmas starts tomorrow!!&nbsp;

The real countdown is about to begin – Welcome to the Stampede Advent Calendar

There’s a lot of talk about cutting costs these days. What better way to approach that than looking for free alternatives to some of your biggest expenses?&nbsp;



With all the free technology and website plugins out there, some must be at least semi-decent, right?



We wanted to find out more about what you don’t get with free versions, and what that might cost you in terms of customer experience and ultimately, revenue.



For this, we looked closely at 4 popular free WordPress (WP) plugins and compared the most important booking features against each other.



<h5 class="wp-block-heading" id="h-4-free-wp-booking-plugins-compared">4 Free WP Booking Plugins Compared</h5>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-table is-style-stripes"><table valign="middle"><tbody><tr valign="middle"><td class="has-text-centre" data-align="centre">Features</td><td class="has-text-valign:middle" data-valign="middle" data-align="centre">ReDi Restaurant Reservation</td><td>Five Star Restaurant Reservations</td><td>WPCafe</td><td>&nbsp;Quick Restaurant Reservations</td></tr><tr><td class="has-text-align-center" data-align="center">Number of free venues</td><td class="has-text-align-center" data-align="center">1</td><td>1</td><td>Unlimited</td><td>1</td></tr><tr><td class="has-text-align-center" data-align="center">Reservation restrictions&nbsp;(block times/days/length)</td><td class="has-text-align-center" data-align="center">X</td><td>Only for days and times</td><td>X</td><td>&nbsp;Yes</td></tr><tr><td class="has-text-align-center" data-align="center">Data Export</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">Customisable</td><td class="has-text-align-center" data-align="center">Yes</td><td>Only for the form, no custom fields</td><td>Yes</td><td>Only for the form, no custom fields</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Automated reservation confirmation</td><td class="has-text-align-center" data-align="center">Yes</td><td>Yes</td><td>Yes</td><td>Manual only</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Booking reminders</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Support</td><td class="has-text-align-center" data-align="center">Yes</td><td>Yes</td><td>X</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">Integrations&nbsp;</td><td class="has-text-align-center" data-align="center">X</td><td>X</td><td>Yes</td><td>X</td></tr><tr><td class="has-text-align-center" data-align="center">&nbsp;Additional notes</td><td class="has-text-align-center" data-align="center">No analytics or statistics</td><td>No front end page to display bookings</td><td>No front end page to display bookings</td><td>No daily or monthly calendar view</td></tr></tbody></table></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading">7 Reasons Why Bookings Platforms Are Worth Paying For</h5>



Here are a few important things you might be missing out on by relying on a free booking platform plugin



Data access:



You often have to pay to access customer data and/or are not able to download it for further usage. This means you can’t contact customers post-visit to ask for feedback or send them offers to bring them back.



Integration with other tech tools:



If you can’t access or download customer data, an integration would at least allow you to use your data to some extent. Without any of those options, you are massively missing out on future revenue.



Limited live or backend support:



You always have to install the plugin on your website yourself, which can sometimes come with its own challenges and takes up time. Plus, not all providers offer free customer support.&nbsp;



Multi-venue:



The majority only have one venue included in their free version. Any additional venues cost extra. Same for having multiple users for your account.



Customisation:



Custom fields (i.e. dietary restrictions, extras) are vital to make your customer experience more personal. Quite often you can only choose from preselected fields, even in the paid plans.



Customer communication:



Most of them don’t allow you to send email/SMS booking reminders. This can lead to an increase in no-shows and high operational costs.



The same applies to the post-visit feedback request, which isn’t available on any free plan.&nbsp;



Automation:



Technology should make our lives easier and help us save time. Booking reminders and review requests are one of the simplest marketing automation to set up but are not included in any of the free plans.



<h5 class="wp-block-heading">Takeaway</h5>



Free booking platform plugins might satisfy some basic booking requirements. However, the money you save on the free versions often costs you more further down the line.&nbsp;



Being unable to contact customers to drive loyalty is one of the biggest issues here. Your loyal customers are the ones that bring in new customers. And with their connection, the process starts over again.&nbsp;



In this case, it is definitely worth investing in a more complete booking system. Make sure to check out our <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs/">buyer’s guide</a> including the key features you should look out for when choosing a platform.



Get more tables booked, and manage your front-of-house operations efficiently. <a href="https://calendly.com/stampedeae/stampede-demo-request">Book a demo</a> with our team to find out more about Stampede Bookings.

Are Free Booking Platform Plugins Any Good?

79% of smartphone users have their phone on for 22 hours per day. We are now constantly connected and even sleep with our phones, eat with them, and yes…. even take them to the bathroom…. (you know who you are!)

In the marketing world, a new kind of customer has emerged – one that uses the <img decoding="async" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Picture Cafe" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/phone-1874428_1280.jpg" alt="Stampede Picture Cafe" width="320" data-constrained="true" />internet, social media and is almost always online. They are more resilient to standard marketing practices and expect messages to be precisely related to their interests. Most people think they could not stand a day without WiFi, because, even though most of us use mobile internet on their phones, the data limit runs out quickly. That is why in every place the customer is in, they expect to access the web. But beware, a bad WiFi experience for your customer is a bad reflection on your business.
So, whether you are a marketing manager in a shopping centre or a chain store, or whether you own a small bar, café or restaurant, it is important to think about how you can use this trend and begin profiting from Smart WiFi sharing.
<h4>But where do you start?</h4>
In the first of 2 blogs, here are some great tips for using Smart WiFi to give your customers a great Wi-Fi experience while visiting your business and at the same time boost your bottom line.
 Build competitive edge
Retail environments are busy places with a lot of hustle and bustle. Many customers search for Wi-Fi networks in order to satisfy the basic need of accessing the internet. Most customers expect shops to have a Wi-Fi connection and this has begun to become a standard, meaning those who do not use it, lose the battle for their slice of market share by default. By making Wi-Fi available to your customers, you cannot only increase their comfort, but also attract a new customer base, who could choose your store instead of another one without Wi-Fi access.
 Benefit from sharing WiFi
Is it worth making WiFi available, just so the customers can access it free of charge? The answer is a resounding Yes; so why not be smart about it.
Apart from gaining the competitive edge, you can gain much more for your business. If you invest in Smart WiFi you all-of-a-sudden have a proper analytical marketing tool, which will allow you to gather information about your customers.
 Get to know your customer
Stampede Guest WiFi makes it possible to gather information about every person who connects to WiFi in your venue. You can gather basic demographic data, email addresses or information regarding customer behaviour, for example how frequently people return and how much time they spend in your business. This way, you can change your business internet from a liability into an investment – since no customer will remain anonymous anymore and you can easily monetize the information you gained.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

How to boost sales with Smart WiFi in your business – Part 1

At-home meal kits. It all started with &#8220;pizza in the post&#8221; during the first lockdown. Since then the process has been refined to the point where replicating it can lead to near-guaranteed success.



The kinks have been worked out in the ordering process, and customers know what to expect &#8211; it properly works now. Getting it right means people will tell others, and order more themselves.



<hr class="wp-block-separator"/>



The whole process is based on an adapted eCommerce platform. This helps because it’s what the majority of people are familiar with, so ordering a meal-kit isn’t a step too far. 



We’ve looked at some popular examples to see what it takes to get it right.



<h4 class="wp-block-heading" id="h-delivery-date">Delivery Date</h4>



Unlike many things ordered online, the customer chooses their delivery date upfront, instead of just being told when to expect the item. This is where the lines blur with fast-food or instant delivery and perhaps where some of the teething issues came from in the past.



For <a href="https://store.dishoom.com/bacon-naan-roll-kit" target="_blank" rel="noreferrer noopener">Dishoom&#8217;s bacon naan roll kit</a>, a pop-up box to choose your delivery date appears as soon as you hit the &#8220;Order&#8221; button, before an “added to cart” confirmation.



<a href="https://home-x.com/pages/home-by-nico" target="_blank" rel="noreferrer noopener">Home by Nico</a> has an additional piece of information about the delivery date:



&#8220;DELIVERY DATE: Choose a delivery date one day before you wish to dine&#8221;



People are conditioned to an order > delivery > eat-on-the-same day mentality. Any additional detail you can include that differentiates your meal-kits from this will help manage expectations for happier customers.



Think of it this way &#8211; the wording should be more akin to ordering a supermarket delivery, than a cooked meal delivery.



<h4 class="wp-block-heading" id="h-rich-detail">Rich Detail</h4>



Meal-kits are rarely as simple as supermarket food to prepare, however, but that’s part of the fun of them.



You can’t go wrong going into too much detail about the kit and prep instructions. Make a how-to video like <a href="https://www.youtube.com/watch?v=61hJFUeK0nw" target="_blank" rel="noreferrer noopener">Pizza Pilgrims</a> and <a href="https://www.youtube.com/watch?v=aV2bKqHSu7k&amp;feature=emb_title" target="_blank" rel="noreferrer noopener">Dishoom</a>, create an instructions sheet that can be downloaded as PDF, &nbsp;viewed online as a webpage and goes in the box too.&nbsp;



Give people plenty of pictures of “how it should look”. Also, a breakdown of what’s included, what’s constructed, and what needs put together. So they understand the level of effort required before ordering.



<a href="https://home-x.com/products/home-by-nico-february-2021-menu" target="_blank" rel="noreferrer noopener">Home by Nico’s</a> ordering page has a full scrolling section presenting each course with high-quality pictures and ingredient details. The page also includes reassuring practical details such as “After delivery, pop your box in the fridge to keep fresh. Enjoy for up to 48 hours.” 



The secret to their success is to get customers prepared. When they succeed, you’ll succeed because they’ll become your advocates. Happy customers will tell others about your excellent meal-kit alongside your “easy to follow instructions” and “clear pictures and video guide”. And this will generate more sales.



It’s about the whole experience working &#8211; from order, to prep and consumption &#8211; that makes meal-kits appealing.



<h4 class="wp-block-heading" id="h-lean-on-the-functionality">Lean On The Functionality</h4>



A final note on using eCommerces systems: make sure to explore all the features your system of choice offers. Dishoom has a tab for “Related items” to try and generate cross sales from their bacon naan roll kit, by advertising the vegan sausage roll kit.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png"><img loading="lazy" decoding="async" width="1024" height="829" src="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png" alt="" class="wp-image-19545" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-300x243.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-768x622.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-150x121.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-592x479.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-74x60.png 74w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-111x90.png 111w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png 1166w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



They could equally well include individual jars of the tomato-chilli jam, which features heavily in the bacon roll kit, for those who want more than what’s in the kit.



What else could you advertise as related or similar on the meal kit product page? Think about increased order value and enhanced customers’ experience.



<h4 class="wp-block-heading" id="h-what-next">What Next?</h4>



If you’ve gone to all the effort of establishing a robust meal-kit operation, sending regular reminders to your customers is a must.



This is expected when the menu changes every so often (like Home by Nico). For fixed menu items, keep the emails and social media posts frequent to maintain order volumes. Experiment with different imagery, times of day and subject lines to reach the widest possible audience.



If you need any assistance setting up campaigns for your meal-kits, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> and we’ll be happy to help.

Couple cooking dinner using a digital tablet and smiling in kitc

How To Get The “At-Home Meal-Kit” Formula Right

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

A lot of hospitality venues are offering ‘low-cost’ meal deals at the moment as a way to attract customers when budgets are tight.&nbsp;



Discounting is one option to keep your cash flow up, however, there are other tools you could use.&nbsp;



Think about how you can increase the actual value of what customers get from their experience.



Here are two ways to better retain cost-conscious customers.



<h2 class="wp-block-heading" id="h-1-customer-loyalty-program">1) Customer Loyalty Program</h2>



The past years have clearly shown how valuable loyal customers are as a reliable revenue source for businesses.



In fact, one-third of customers will spend more to secure loyalty points. So, a customer <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">loyalty program</a> not only helps you bring customers back, but it also increases their spending.&nbsp;



To make your loyalty program a <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii">proper success</a> consider additional benefits aside from monetary incentives or freebies.&nbsp;



This could be a priority booking option or special member-only events. It’s all about adding more value to your customer&#8217;s experience and setting yourself apart from others.



Tip: Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">free loyalty guide</a>, featuring 8 tactics to increase your customer spend and a breakdown of different loyalty programs.



<h2 class="wp-block-heading">2) Exclusive Community</h2>



Whilst your customer loyalty program is open to all your customers, an exclusive community only targets certain customer groups. Adding this extra exclusivity feeling to your loyalty program will further elevate customer engagement.



Plus, such a niche customer community also allows you to really personalise your perks and better tailor your marketing messaging.



Potential segmentations ideas:



<ul class="wp-block-list"><li>Students</li><li>Families</li><li>Gender &#8211; ladie’s/men&#8217;s club</li><li>Neighbourhood customers &#8211; based on postcodes</li><li>Emergency Services/Military workers</li><li>Early birds / Night owls (first visitors, last visitors)</li></ul>



One great example is <a href="https://noodleunion.wagamama.com/">Wagamama’s Noddle Union</a>. Their program is aimed at students and includes monthly giveaways and prizes on top of regular deals to make signing up more attractive.



Learn more about our Loyalty feature <a href="https://stampede.ai/get-loyalty/">here</a>. Or get in touch with one of our team who are happy to run you through it.

2 Ways To Keep Your Footfall Up With Customer Loyalty

Identifying your loyal customer base shouldn’t be a gut feeling that it exists in some way.



You can and should put a real number on how many you have.



All you need is the right tools and access to customer loyalty data.



You want to dig really deep into your data to get valuable insights from your loyalty numbers.



Here’s everything you need to know to define concrete loyalty for your business.



<h2 class="wp-block-heading" id="h-customer-loyalty-data-sources">Customer loyalty data sources</h2>



There are many possible in-venue and online sources that you can use to gain customer loyalty data.



Some examples:



<ul class="wp-block-list">
<li>WiFi logins from your Guest WiFi</li>



<li>Interactions from your loyalty program</li>



<li>Bookings made via your booking system</li>



<li>Transactions from your POS</li>



<li>Purchases from your E-commerce</li>
</ul>



What you want to learn from this data is the number of interactions each customer had over a certain period of time.&nbsp;



Next, you need to narrow down this data a bit further.



<h2 class="wp-block-heading">Segmentation to identify loyal customers</h2>



Segmenting your data will help you to spot common behaviours that determine how engaged and loyal your customers are.&nbsp;



You are looking for patterns in the data here.



Key metrics to look out for:



<ul class="wp-block-list">
<li>How much do they spend on average in-venue and / or online</li>



<li>How often do they visit/book during a period of time</li>



<li>How engaged are they with your loyalty scheme, e.g. number of stamps, frequency of points&nbsp;</li>



<li>How often do they book special events</li>
</ul>



This helps you to spot trends, i.e. the frequency of bookings per month goes down after the 3rd visit.



From this, you can then take relevant action.



For example, set up an <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">automated email</a> to customers who have been at your venue 3 times. Feature some of your venue highlights and invite them to come back.



<h2 class="wp-block-heading">Clever analysis tool: retention cohort report</h2>



In addition and to get a black-and-white percentage of customers that have repeatedly returned over a time period, you can create a retention cohort chart.



But before you fire up a new spreadsheet and start manually adding your data, there might be a better and quicker solution readily available.



<h2 class="wp-block-heading">Making sense of your retention cohort report</h2>



A lot of e-commerce and other tech software comes with an automatically created <a href="https://stampede.ai/blog/introducing-more-tools-to-thrive-stampede-2023-product-update">retention report</a> as part of their analytics feature.&nbsp;



Such a report might look a little complicated at first but is quite easy to read and understand.



The image below shows an example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



The left column refers to the selected monthly time interval. The top column represents the number of subsequent visits.&nbsp;



The chart starts with the first visit which is the total number of customers in that particular month. This will be your reference number moving forward.&nbsp;



Reading from left to right, it shows you how many of those initial customers have reached their number of return visits (along the top row)



The report displays cohorts. So each return visit number is a separate group with customers that share one characteristic: their number of return visits.&nbsp;



As a consequence, customers can only ever be in one cohort at a time, and there is no overlap.



What actions can you take from this report? You can, for example, build segments from your cohorts and create tailored marketing campaigns for them.&nbsp;



Someone who has visited 10 times will expect different communications from someone who has only visited 2 times.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stop guessing and start measuring your customer loyalty with real data and the <a href="https://stampede.ai/">Stampede Guest Experience Platform</a>.

How Hospitality Operators Can Use Data To Reveal Loyal Customers

In order to ensure ongoing success, hospitality businesses need to look for innovative strategies that will help them acquire and retain customers, run their operations more smoothly and increase revenue.



More and more turn to Artificial Intelligence (AI), which is a powerful tech tool that can support all sorts of areas in hospitality.



In this blog post, we’ll look at 4 AI use cases for hospitality operators who are serious about getting ahead with technology.&nbsp;



<h2 class="wp-block-heading" id="h-1-personalised-service-with-ai">1. Personalised service with AI</h2>



Customers crave personalised experiences and services tailored to their specific needs



With the help of highly sophisticated algorithms, AI can segment customer data quickly, analysing it based on patterns, demographics, historical spending, and interactions.&nbsp;



This enables businesses to deliver targeted marketing campaigns that resonate with individual customers. AI also empowers staff to offer a more customised experience based on previous guest behaviour and preferences. This further encourages loyalty and word-of-mouth referrals.&nbsp;



AI can equally help to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> by using pre-defined triggers and employing automated campaigns to bring them back and turn them into loyal customers.&nbsp;



<h2 class="wp-block-heading" id="h-2-content-output">2. Content output</h2>



With the rise of AI, marketers can craft captivating and converting content quickly and efficiently.&nbsp;



One of the primary benefits is its ability to generate all sorts of marketing content. Common examples are social media posts, emails, and website content. It massively speeds up the creation process and helps marketers save time and resources.



Additionally, the technology can translate content into multiple languages, making it easier to reach international audiences. This is especially handy for hotels.&nbsp;



Another advantage of using AI for content creation is that it can help boost your SEO strategy. By incorporating relevant keywords into your content, you increase your website’s chances of appearing higher in Google&#8217;s search engine results.



<h2 class="wp-block-heading" id="h-3-ai-powered-sentiment-analysis">3. AI-powered sentiment analysis</h2>



It can be overwhelming to sift through and answer mountains of online reviews and social media comments.



That&#8217;s where AI sentiment analysis comes into play. AI uses algorithms to identify common keywords and interpret customer sentiment. This way businesses can get a better understanding of their customer&#8217;s needs and how they feel about the brand. The information can then be used to identify common trends and issues that customers face and to improve products and services.&nbsp;



AI can also craft automated and customised review responses. Customers&#8217; concerns can therefore be addressed in a timely manner and if needed, passed on to a member of staff to handle them.



<h2 class="wp-block-heading" id="h-4-chatbots">4. Chatbots</h2>



Hospitality businesses are increasingly turning to chatbots to help streamline customer service and improve the overall guest experience. Plus, they are available 24/7.



Chatbots can assist with a variety of tasks and help overcome staff shortages.&nbsp;



They can provide answers to common questions, take orders for room service or restaurant reservations, and help guests with other enquiries such as housekeeping service. They can even make recommendations based on customer preferences.



Furthermore, Chatbots can be integrated with voice assistants. This allows for a more natural user experience and eliminates the need to type out long commands.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



There are many ways AI tools can support hospitality operators nowadays which makes it worth investing no matter the size of the business.



From providing personalised service, creating more content in less time, and observing customer sentiment more accurately to making use of automated chatbots. All these things combined can result in significant increases in revenue for business owners.&nbsp;



AI is also highly adaptable, so operators can modify their strategy as the situation requires. This ensures that they can be prepared for any change that comes their way.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

4 Revenue-Driving AI Tools For Hospitality Operators

Today, online reputation is everything. Within this, TripAdvisor and Facebook can be seen as the major players in the hospitality reputation space. But online reputation is also probably the most difficult thing to control. Once something is published online, it stays there. What if there would be a way of controlling it through your offered Guest WiFi?







<h4 class="wp-block-heading">The importance of online reputation</h4>



When asked by TripAdvisor, 93% of customers said that online reviews impact their booking decisions and that 53% of customers say they won’t visit a venue that doesn’t have any online reviews. 



Additionally, a study by Cornell University found that a 1x increase in a venue’s average user rating on a 5-point scale makes potential customers 13.5% more likely to come along. 



It’s pretty clear that <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reputation</a> should be a critical objective for any business operating in the service industry. Especially, as online reviews affect bookings, revenue and much more. Both in the positive and negative direction. So, getting the control back over your online reviews and hence reputation should be your utmost goal.



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1024" height="768" src="https://stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png" alt="Reviews-feature" class="wp-image-13241" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-300x225.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-768x576.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-150x113.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-560x420.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-900x675.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-592x444.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-80x60.png 80w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-120x90.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">
Get the control back over your online reviews.



<a href="https://stampede.ai/reviews/">Check out our Reviews Feature.</a>
</div></div>



<hr class="wp-block-separator"/>



In order to get the most accurate picture of your guest experience, it’s important to get as much guest feedback as possible. As your online reputation is mainly built based on this feedback. However, if you don’t have your customers&#8217; contact details, how can you do this? 



<h4 class="wp-block-heading">Boost your online reputation with your Guest WiFi</h4>



Well, one obvious way is having an automated solution, integrated with your guest WiFi. This would allow you to send emails / SMS to your customers, asking them to review you on TripAdvisor and like you on Facebook. Pretty straight forward. 



With <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede</a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"></a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"> Guest WiFi</a>, you offer your customers a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">great WiFi experience</a> whilst they are on your premises. In addition, Stampede now has an integration that will automatically email guests after they have left, encouraging them to leave an online review on TripAdvisor and like you on Facebook. Also, it&#8217;s entirely up to you if you want to send this notification directly after they&#8217;ve left or an hour or so later.



On top of that, Stampede customers have experienced a 200% increase in Facebook likes by offering a smart guest WiFi solution.



Do you want to achieve the same results? Why not contact Stampede and start increasing your online reputation and <a href="https://stampede.ai/blog/how-wifi-can-help-boost-guest-reviews-of-your-venue/">get more TripAdvisor reviews</a> and Facebook likes?



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>



Or sign-up for a free trial today. Boost your online reputation by using your Guest WiFi.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Improve Your Online Reputation Through Guest WiFi

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

Ready to start building your business through social networks?

Promotion by Recommendation
There is no better promotion than a friend referring to a business. Using the <a href="/blog/press/how-important-is-mobile-marketing">Facebook Checkin feature on Stampede</a> you can post to your clients Facebook feed endorsing your brand/venue. When a user &#8220;Checks In&#8221; that user&#8217;s friends will be notified about their presence at that venue. 
<h3>User Experience</h3>
This is a no-brainer from a user experience standpoint, they get access to Free WiFi using Facebook instantly, no input required. The user will also have the option to opt out of the check-in should they want to.
Inputting information about yourself on a mobile can sometimes be quite tricky, with Facebook Checkin on WiFi we can completely forget the login form by clicking the Checkin using Facebook button.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook Checkin on WiFi

<h4 class="wp-block-heading">Why SMS verification is important?</h4>



<ul class="wp-block-list"><li>The whole world has a mobile phone number</li><li>Guaranteed deliverability </li><li>Instant validation through modern smartphones</li><li>SMS marketing has a 97% read rate within 15 minutes </li></ul>



<h4 class="wp-block-heading">Why did we build this?</h4>



We have always validated customer phone numbers as they type it out, but after lots of customer feedback, we realised that more advanced guaranteed SMS delivery would require a product update



<h4 class="wp-block-heading">How does it work?</h4>



After we have run our first validation check on the phone number we will now send that number a unique code. If using a mobile phone the field will automatically populate and that&#8217;s it!



<figure class="wp-block-embed-vimeo aligncenter wp-block-embed is-type-video is-provider-vimeo"><div class="wp-block-embed__wrapper" style="max-width: 340px;margin: 0 auto;">
<iframe loading="lazy" title="SMS Verification" src="https://player.vimeo.com/video/389474237?dnt=1&amp;app_id=122963" width="346" height="750" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>



<h4 class="wp-block-heading">How to use this feature?</h4>



<div class="wp-block-image"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1004x1024.png" alt="" class="wp-image-14196" width="473" height="482" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1004x1024.png 1004w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-768x783.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-1200x1224.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-59x60.png 59w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18-88x90.png 88w, https://website-backend.stampede.ai/wp-content/uploads/2020/02/Screenshot-2020-02-05-at-12.45.18.png 1290w" sizes="auto, (max-width: 473px) 100vw, 473px" /></figure></div>



Log in to the product <a href="https://product.stampede.ai">here</a> and goto Branding > Capture and then select SMS Code Verification



That&#8217;s it now any new phone number will get verified.

Product Update – SMS Verification

Our mobiles have become so close to us that we now carry them wherever we go. We check mails on the bus stop, add favourite songs to a new playlist while we&#8217;re in the queue and check Facebook at every chance we get.
<h2>Facebook Connects Everyone</h2>
Even with all the <a href="https://www.nytimes.com/2018/04/11/technology/facebook-privacy-hearings.html" target="_blank" rel="noopener noreferrer">recent privacy issues</a>, Facebook continues to be one of the most popular social media platforms. Why? Because it&#8217;s easy and enables us to connect with friends from all around the globe and share the latest cat videos with them &#8211; satisfying an ancient human urge. Jokes aside, the benefits Facebook brings are undeniable. Looking a few years back, it was unthinkable to stay in constant contact with friends from the other side of the globe and see what they were up to.
Now, Facebook prompts you when it&#8217;s someone&#8217;s birthday and even provides you with a handy birthday card template to send them a personalised greeting. Soon enough, we started using every little break to check what’s happening on Facebook, always fearing we might miss out on the next big deal, whatever that’s supposed to be.

<h2>Providing WiFi to attract</h2>
As Facebook grew in popularity, the sight of people walking down the street, their faces buried in their mobiles, started to become more common. Businesses spotted the trend and started providing free Guest WiFi in order to attract Facebook lovers to their venues. What a genius idea &#8211; if people can lean back and relax at your business, they are very likely to check their phone, checking social media sites like Facebook and staying for that extra cup of coffee or a snack. Providing for all core amenities (including free WiFi) is key to success, and that’s especially true for hospitality businesses. In other words, new ways to take care of guests, brought new possibilities for businesses to differentiate themselves.
<h2>Get your business online</h2>
Today, Facebook is way more than just a way to stalk your friend’s holiday pictures. It offers information on all kinds of content, as it expanded from a personal medium to a portal that also accommodates brands and businesses. The next step for companies was being found and loved on Facebook, as it offers fantastic ways to create engagement with the fans of the customer base.
If we compare successful businesses today, we often look at the amount of Facebook likes they have on their page as social proof. People now use Social Media sites like Facebook to see how other users rate a venue and how their experience was before making a visit.
So &#8211; you&#8217;ve got a Facebook page for your venue, right? If that’s not the case, stop reading for two minutes, <a class="" href="https://en-gb.facebook.com/business/learn/set-up-facebook-page" target="_blank" rel="noopener noreferrer">click here</a> and set up an account for your venue. There are over <a href="https://zephoria.com/top-15-valuable-facebook-statistics/" target="_blank" rel="noopener noreferrer">2 Billion Facebook users out there</a> that you could be reaching!
<h2>Create Online Visibility</h2>
Whereas big corporate companies have a dedicated department to shape the online presence of the company, smaller enterprises often face difficulties when it comes to managing and updating their online appearance. So what&#8217;s a small business to do?
We got you covered, don’t worry! When a user connects to a Stampede powered WiFi network, they are given the option to choose from <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">entering their email address</a> or logging in through Facebook. This lets guests use the WiFi network with a single click by sharing the information that is public on their Facebook profile. This option holds a unique possibility for businesses, as they are then able to publish every connection that is made to their Guest Network on Facebook.
In other words, if a customer connects to the Guest WiFi Network, all their friends and contacts can see that the customer is checking in at your venue. This is a fantastic way to establish a strong and convincing online presence for your business and makes it easy for new and potential customers to find your venue online, check reviews of other guests and plan their next visit to your business.
As you can see, the right solution can help you to turn a necessity into a benefit for you business very easily. If you want to find out about the entire set of advantages that a Guest WiFi Software can bring to the table, don’t hesitate to get in touch with us.
You’ll be surprised what your WiFi can do for you.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook WiFi and your Business

Why, it seems only just a few short days ago that we were writing about enabling <a class="" href="/blog/facebook-wifi-your-business" target="_blank" rel="noopener noreferrer">Facebook Wifi checkin for your business</a>. As many of our readers know, the world of the internet moves fast and furious.. In just that short time, Facebook founder <a href="https://www.recode.net/2018/4/10/17216734/live-facebook-mark-zuckerberg-testimony-senate-hearing-data" target="_blank" rel="noopener noreferrer">Mark Zuckerberg found himself being grilled on Capitol Hill in Washington, DC</a> over data concerns with their social media platform. Shortly afterwards, UK pub giant Wetherspoons announced that they would be <a href="http://www.bbc.co.uk/news/business-43781281" target="_blank" rel="noopener noreferrer">shutting down all of their social media accounts</a>.

So should hospitality owners be worried? Short answer, NO.
Although the growth in Facebook has slowed in 2018, in truth, it’s still the largest social media platform out there, used by over 2 BILLION people. That’s almost one quarter of the population of the planet. That being said, after the revelations of the past couple of weeks,  users may have some concerns with using Facebook and may start posting with less frequency. At least for a while.
What Facebook does with customer data is beyond your control. What you CAN do, however, is offer your customers a fast, safe and convenient Wifi connection so they can access their Facebook accounts. To that end,  you have a number of different ways that you can let customers connect to your networks. You can give out the password so everyone can connect freely, you can let your customers login via a social network like Facebook or Twitter, or you can ask them for certain data, like their email and/or post code, in return for unlimited Wifi.
Let’s take a look at these in light of recent concerns and see which might be best for your hospitality business.
<h2>OPEN NETWORK</h2>
This is still how many hospitality and retail businesses are running nowadays. There’s typically a password written on a wall or menu somewhere which allows users to connect. The benefits of this type of network are obvious &#8211; it’s easy for anyone to connect. The bad part about this type of network is that….it’s easy for anyone to connect. Hackers looking to steal data can easily connect to the network and, <a href="/blog/articles/data-comprimised-wifi-pineapple" target="_blank" rel="noopener noreferrer">with a Wifi hacking device like a pineapple</a>, easily intercept your data.
<h2>SOCIAL MEDIA LOGIN</h2>
In this type of connection, a user logs into a Wifi network by <a href="/blog/social/facebook-checkin-on-wifi" target="_blank" rel="noopener noreferrer">authenticating against one a social network like Facebook or Twitter</a>. The benefits of this type of connection is that, for one, it’s somewhat more secure than a network with an open password and, since nearly everyone has a social media account, it’s easy for users to connect to your Wifi network. But connections aren’t free and, in most cases, buy connecting trhough a social media network, the user then will broadcast their connections to their friends on the network.
For example, a user that connects with a Facebook login will have their location announced to their Facebook friends. Until now, this wasn&#8217;t a big deal, but, as we’ve seen with the recent Facebook news, users might be less and less willing to share their data.
Social media login is one of the ways that Wifi users can authenticate to Wifi through our Stampede platform. It&#8217;s popular with a number of our customers. But, an even more powerful and flexible way for your customers to connect to Wifi is through the use of a captive portal.
<h2>CAPTIVE PORTAL LOGIN</h2>
Here’s how it works: when a user enters your location, they connect to your Wifi. Once connected, a browser opens prompting the user for their email address. This is so the user can be verified through our Stampede platform before the Wifi allows them to connect. In addition to their email address, capitive portal solutions can ask for additional information, like sex, age and post codes.
Although this may seem intrusive, most users have no problem with providing some user data in return for free Wifi. And, if you let them know that by providing you with their email address, you’ll use the data to keep them informed of upcoming offeres or specials, they’ll be happy to give it to you.
The other benefit of a captive portal is that once a customer is logged in, they stay logged in. Even better, if you have Stampede deployed in multiple locations &#8211; let&#8217;s say a chain of pubs &#8211; they can stay connected from venue to venue (pub crawl, anyone) <a href="/blog/wifi-in-your-venue-login-once-login-forever" target="_blank" rel="noopener noreferrer">without ever having to login to the Wifi</a>!
<h2>WHICH SOLUTION IS RIGHT FOR YOU?</h2>
That depends on your business and your needs.
If you’re looking to just provide Wifi to increase dwell time at your hospitality or retail business, then you can go with an open network or social media login. These type of networks are easy to setup and require little or no upkeep. But if you’re looking to turn an expense into an asset, then providing your customers with a captive Wifi portal is the solution for you. By colletcting email and other data from your users, you can land, expand and grow your business.
What are you waiting for? Your business isn&#8217;t going to grow itself.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook, Data Security, and Hospitality WiFi

The troubling news:&nbsp;72% of hospitality operators have noticed a dip in visitor frequency&nbsp;recently. But more importantly:&nbsp;59% have also observed an increase in spend per head!



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While the frequency might go down, customers want to treat themselves whilst they’re out.



So, what’s the best way for hospitality operators to tackle this? Level up your&nbsp;upselling strategy!



Here are two simple techniques you can use to increase spend per head and table.



<h5 class="wp-block-heading" id="h-deploy-marketing-for-pre-visit-upselling">Deploy Marketing For Pre-Visit Upselling</h5>



There are many opportunities to make some additional sales before customers come to your venue.



Start with your&nbsp;booking confirmation email. Make sure to highlight any offers or special packages straight away. Give customers a sneak peek of what they might miss out on and leave them with an&nbsp;easy option to book any add-ons.



On top of that, send an automated SMS (or email) the day before or on the day of the booking. This message should focus on your promotions once again but this time&nbsp;create some urgency, i.e.&nbsp;&#8220;last chance to enjoy our …”, “you don’t want to miss our … special”.



<h5 class="wp-block-heading">2 Quick Win In-Venue Upselling Ideas</h5>



The biggest upselling opportunities present themselves once customers are actually at your venue.



Check out these two proven in-venue techniques that will help you increase spend per head:



<h6 class="wp-block-heading">1) Train your staff for at-the-table upselling</h6>



<ul class="wp-block-list"><li>Use cross-selling and offer pairing recommendations, i.e. drinks or sides</li><li>Make personal staff or customer-based recommendations &#8211;&nbsp;“I love our new …”, “One of our most popular …”</li><li>Try to upsell on high-margin items and suggest the larger option first</li><li>Highlight popular daily or seasonal menu specials</li><li>Make personalised recommendations based on previous visits &#8211;&nbsp;“Same … as usual?”</li><li>Let customers sample drinks</li><li>Offer desserts to go</li></ul>



<h6 class="wp-block-heading">2) Use digital upselling</h6>



The most effective in-venue upselling technique is to&nbsp;push your&nbsp;promotions directly to your customers&#8217; phones. Instead of relying solely on table displays which might not grab their attention.



This digital upselling can be done through a&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">captive portal WiFi solution</a>. Once customers have joined your WiFi you can immediately reach out to them with automated marketing messages.



Using digital tools for upselling also helps you to&nbsp;compensate for any staff shortages and busier periods.



<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to find out more about how our Guest WiFi solution can help you increase spend per head massively through&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">digital upselling</a>.

How To Sell More And Increase Spend Per Head With Upsell

If you&#8217;re not offering WiFi for your Airbnb guests. You&#8217;re already losing out. According to a recent survey in <a href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016">TripBarometer</a>, nearly half of all travellers &#8211; 46% &#8211; considered in-room WiFi a &#8220;must-have.&#8221; So if you don&#8217;t have WiFi in your property, your listing isn&#8217;t even going to show up when Millennials and Digital Nomads click the &#8220;On-site WiFi&#8221; box in Airbnb searches. But how do you ensure your offered WiFi is secure?







Even if you already have WiFi in your Airbnb places, you could still be leaving yourself open to hackers and those bent on stealing your data. 



You know that router sitting in the living room you use to connect to the internet? You know &#8211; the one out in plain sight. Yeah &#8211; that one &#8211; the router provided by your internet company that is still protected with the default password. The <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">default password</a> that is probably on a sticker on the bottom of the router somewhere.&nbsp;I think you can see where this is going.



But what to do? You want to give your Airbnb guests an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">awesome experience,</a> so you can gather those <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">positive reviews</a> and keep your place at the top of the listings. All this without leaving your data and valuable computer systems open up to evil-doers.



Don&#8217;t worry. There are a few simple precautions you can take to keep both you and your guests secure.



<h4 class="wp-block-heading">Keeping your Airbnb WiFi Secure</h4>



CHANGE YOUR ROUTER PASSWORD&nbsp;&#8211; Let&#8217;s start out simple. CHANGE THE DEFAULT ROUTER PASSWORD. You big dummy. Interesting trivia bit &#8211; one of the first tricks a hacker will try is checking default passwords. This is detailed in the 1989 computer security classic <a href="https://en.wikipedia.org/wiki/The_Cuckoo%27s_Egg">The Cuckoo&#8217;s Egg</a>.



INSTALL A GUEST WIFI DEVICE &#8211; If you don&#8217;t want to bother with changing passwords, <a class="" href="https://www.stampede.ai/blog/press/guest-wifi-the-fourth-emergency-service">Guest WiFi </a>allows you to set up a separate, more secure WiFii network exclusively for your Airbnbers. 



This keeps things secure by keeping them off your WiFi network. Simply take the guest Airbnb WiFi device, plug it into the router, adjust a few settings, and you&#8217;re good to go. Setup the Guest WiFi so users can register with their email address or even use a social login like Facebook. 



If you&#8217;re running a high volume Airbnb with a lot of turnover, you can even use the <a class="" href="https://www.stampede.ai/how-it-works#marketing">built-in marketing capabilities</a> of Guest WiFi devices. They allow you to gather valuable customer data and start building a mailing list or use the built-in SMS/Email messaging to alert previous guests to special offers or discounts.



These devices are typically pretty inexpensive and can be <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/setting-up-your-airbnb-for-guest-wifi" target="_blank">setup in just a few minutes</a>. Don&#8217;t believe us? Just check out the video.&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/VhXYSfzX_8s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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If you&#8217;d like to read a little more in depth on how you can use WiFi marketing to help keep your AirBnB full. <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/tips-on-using-wifi-with-your-airbnb-during-the-holidays" target="_blank">Have a look at this article</a>.&nbsp;



In addition, check out one of our free eBooks with useful tips on how to avoid common WiFi mistakes in your venue.



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INSTALL A VPN ROUTER &#8211; This is probably the most technically challenging of the bunch. A VPN (Virtual Private Network) encrypts your data and tunnels it to another network location. What&#8217;s the point of this? Thanks for asking &#8211; few of reasons here. 



Number one, this protects all your data, which is always a good thing. Your Airbnb guests can surf to their hearts content, knowing that they&#8217;re protected from the bad guys. Last, but not least, your ISP can&#8217;t see where the traffic is going on a VPN. So, if your visitors decide to get on your WiFi and download the latest Hollywood releases from the newest Pirate Cove site &#8211; you won&#8217;t be left holding the bag when the lawyers come calling.&nbsp;



<h4 class="wp-block-heading">Ready to Offer Secure WiFi in Your AirBnB?</h4>



Then why not take Stampede for a spin? We offer a free trial so you can see how fast and easy it is to offer safe and secure WiFi in your AirBnB property.&nbsp;&nbsp;



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Airbnb WiFi: Offering Your Guests Safe and Secure Wireless

Check out our latest updates ✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
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September 2024

We at Stampede are on a big mission. 



We want to make the hard-to-do marketing easy and accessible for all hospitality operators. How do we do this?



It&#8217;s simple. We provide hospitality businesses with smart and innovative tech tools to help them make the best use of their customer data. So they can start building a strong mailing list and market to their customers to drive repeat visits.



We are therefore very honoured to be amongst the finalists for the “Best Use Of Data 2022” award by the <a href="https://businesstechawards.com/">UK Business Tech Awards</a>.



<h5 class="wp-block-heading">Effortless Growth Through Digital Marketing</h5>



Our award application focuses on the UK-wide rollout of the Stampede platform at the <a href="https://www.bestwestern.co.uk/">Best Western GB hotels</a>. We want to equip their hotels with the right tools to succeed with data and digital marketing.



Until now, most of Best Western GB’s guest data is withheld by Online Travel Agencies (OTA). Hotels are therefore not able to get in touch with their guests after their stay. Plus, a lot of hotel operators feel inexperienced and unsure about doing email marketing, which is holding them back from using it.



Our platform is built to make marketing easy, especially for busy operators. With Stampede, hotels can now start building their own customer mailing list through their Guest WiFi. This means, that customers who have booked via OTAs can be contacted via email marketing and turned into direct bookers moving forward. 



By using Stampede, Best Western GB hotels can easily create low-cost and high-return email campaigns. What makes those quick-to-set-up campaigns so effective is the intelligent use of guest data insights. 



In addition, our innovative reporting suite allows operators to better track their guest interaction, both online and in-venue. By linking those insights, they can create targeted and personalised campaigns to increase bookings and customer loyalty.



<h5 class="wp-block-heading">Helping Other Hospitality Operators Grow</h5>



Clever technology powered by valuable data leads to proven massive ROI. 



Our joined project with Best Western GB shows how simple it can be for hospitality businesses to strive by making the best use of their data. 



We want to share this success story with all hospitality operators, especially now as the industry faces difficult economic times.



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<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/08/Best-West-CJF-Infographic.png"><img decoding="async" src="https://image.stampede.ai/fill/1894/4651/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9CZXN0LVdlc3QtQ0pGLUluZm9ncmFwaGljLnBuZw==" alt="" class="wp-image-22099"/></a></figure>

Best Use of Data 2022 Finalist

Introducing More Tools To Thrive – Stampede 2023 Product Update

4 Best Restaurant Table Booking Software Compared

Strengthen Your Brand With Customised Booking Emails

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

New Feature – Stampede Table Booking System

3 Clever AI Tools To Support Your Hotel Operations

Become A Stampede Pro With These Hidden Features

4 Types Of Customer Loyalty: How Loyal Are Yours?

What Makes A Hospitality CRM?

How To Create A Hospitality CRM Strategy That Drives Results

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

Infographic: How likely are people to act on promotions?

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

We’re working hard towards January&#8217;s Beta release of Connect 3.0. What does this mean to you? It means you can register to be one of the first testers!

So what&#8217;s coming up in Version 3.0? Man &#8211; you are just full of questions today, aren&#8217;t you? No worries. Happy to let you know what&#8217;s coming up.  Just take a look at some of the goodies we&#8217;ve packed into version 3.0:
<h3>Version 3.0 Changelog</h3>
<ul>
<li>Connect Account Login via Google</li>
<li>Simplified interface</li>
<li>Zapier Integration &#8211; New zap &#8216;Unvalidated Registration&#8217;</li>
<li>UniFi Integration &#8211; Enter details once, stay in sync forever
<ul>
<li>Email validation timeouts now work on UniFi</li>
</ul>
</li>
<li>Meraki Integration &#8211; Simple integration with the Cisco Meraki platform</li>
<li>PayPal Integration &#8211; Enter details once, rather than site by site basis</li>
<li>Notification Center &#8211; e.g. email alerts for invoices, insight reports and much more!</li>
<li>Advanced device management of user payments/devices</li>
<li>Marketing
<ul>
<li>Setup wizard</li>
<li>Templates</li>
<li>New &#8220;Not seen in Audience&#8221; segment</li>
</ul>
</li>
</ul>
<h3>Beyond</h3>
After Beta moves to Golden Master Release; there will be more big changes coming up, including the refactoring of the way we offer content filtering and major under-the-hood changes which should make some of the other features you’ve been requesting at our <a class="" href="https://feature-vote.stampede.ai/" target="_blank" rel="noopener noreferrer">Feature Vote</a> easier to implement (dual daily schedules for example).
<h3>Want to Try the Next Generation?</h3>
You can register to become part of our Beta testing programe and try out new Connect 3.0, with all its new features, by simply sending us a request through the button below:
{{cta(&#8217;16b1f36f-18b6-4053-8d18-8acaf0bece0f&#8217;,&#8217;justifycenter&#8217;)}}
NOTE: Connect 3.0 has undergone our normal stringent internal testing. However, as it is in Beta, some bugs may still be present. If you come across any, please report them <a class="" href="mailto:beta@stampede.ai?subject=Beta%20Bug" target="_blank" rel="noopener noreferrer">here</a>.
Releasing an update of this magnitude as a Beta is a first for us&#8230; and we&#8217;ll keep doing this going forward as we can get feedback from you  and implement incremental changes quicker.
Connect 3.0 will be in Beta for approximately one month in order to ensure all bugs have been ironed out. It will then be rolled out to all customers.

ANNOUNCING Connect 3.0 Beta

Like many industries, it can be tough to drum up repeat trade in the restaurant business. Especially with the ever-changing high street, the cold British weather not to mention competition from larger chains. The good news is that there are many ways you can create repeat business for your small business. Even better, there are many free restaurant promotions ideas. 







In fact, the beauty of having your own restaurant is that you can get creative, making a <a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">strateg</a><a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">y</a> that is much more personal for your customers than a bite at McDonald’s.



People love independent restaurants for their homely feel, especially with excellent hospitality and amazing food. Drawing on these strengths <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">creates a sense of loyalty</a>, helping your brand to become adopted by the local population.



If you own a small to a medium-sized restaurant, here’s our top free advice to promote your restaurant and boost your repeat business:



<h4 class="wp-block-heading">Get Social</h4>



It goes without saying that in the digital age, a social presence is a must when it comes to your business. Facebook and <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>, in particular, are great ways to show off your restaurant. Also, another free way of promoting your restaurant. Whether you advertise deals or introduce new items to your menu, it’s an excellent visual tool to get stomachs rumbling and ultimately feet through the door.



Most of all, it keeps <a href="https://econsultancy.com/five-restaurants-with-first-class-social-media-strategies/">your business in the mindset of your customers</a>. Your restaurant goes from being a physical space they may pass on the high street from time to time, to something they are viewing every time they scroll through their feed. It also gives the ability for tagging, inviting others to dine with you or view your posts.



The more your brand becomes a lifestyle and connects with your customers during their everyday lives, the more likely they are to visit. You can even use social media to advertise bookings for big events such as Christmas Day, Mother’s Day, Valentine’s Day, etc. It’s a multifaceted tool that can give a huge organic or paid reach, opening you up to new customers even if you’re closed!



<h4 class="wp-block-heading">Special Offers</h4>



Few of us can <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">resist a bargain</a> and the same is absolutely true when it comes to food. Eating out regularly can seem like a bit of a stretch for some, so getting the right deals will help boost repeat business.



Some restaurants have a set menu where every night there is a different deal, such as “a curry and a pint for £5 on Thursdays”, or “buy one get one free burger on Saturdays”. You can completely tailor deals to the type of cuisine you serve and your clientele. The main thing is that it’s a way excellent of attracting customers, and helps create loyalty. Think of <a href="https://www.dominos.co.uk/blog/two-tuesday/">how successful Domino’s two for Tuesday</a> is!



Don’t forget to advertise any deals on posters or boards to attract passing trade also. The best combination is to combine a great deal with a slow part of the week. Give your customers a reason to head out in the rain and come visit you over the bigger chains down the street.



Be proud of what you do differently as an independent restaurant, and don’t be afraid to share it.



<h4 class="wp-block-heading">Rewards</h4>



From the traditional reward card that gets stamped each time a customer visits your restaurant, to offering a discount each time someone leaves you a review online &#8211; <a href="https://www.marketingdonut.co.uk/customer-care/customer-loyalty/ten-ways-to-reward-loyal-customers">rewards are an excellent marketing tool in themselves</a>.



In terms of getting repeat business, there are many ways you can make rewards that give you just that. For example, patrons can receive a free drink on their 6th visit. Or, a half-price meal if they return twice in one week. You can tailor the deals to make them work for your restaurant.



Here comes another free restaurant promotion input. Have a read in our eBook on how loyalty programs can help you boost your repeat business.



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<h4 class="wp-block-heading">Themed Nights</h4>



Everyone likes something to look forward to, and <a href="https://restaurantden.com/restaurant-event-ideas/">themed nights are an excellent way</a> to drum up business both repeat and new. You could hold a jazz night and invite a local musician to play, or even a tapas night. Some restaurants even hold murder mystery nights!



The idea is to create a buzz and expand the potential of your restaurant. If people can visit you for a delicious lunch but also return a few days later for a Halloween night or even a poetry reading &#8211; this is repeat business.



The best part about themed nights is that your customers will likely turn up in groups. This means even more new or repeat business is generated.



<hr class="wp-block-separator"/>



If you own a restaurant and you’re looking to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">increase footfall</a>, it’s time to act now by getting creative. It’s important your business is a place people want to visit more than once in a while, so it’s essential to take steps to make this happen. Our free tips and tricks will help you promote your restaurant more successfully. 



Whether you venture out with themed nights or offer special promotions for your loyal customers, it’s all about getting into the mindset of your patrons. The more customer-friendly your restaurant is, the more likely you are to secure repeat trade.&nbsp;

Free Restaurant Promotions Ideas

This past decade, we’ve witnessed something of a power shift from retailers to customers. Once, customers were passive shoppers and recipients of in-store communications. With the ubiquity of social media and online reviews, today’s customers now seek more meaningful shopping experiences. It’s not just about acquiring the shiny object itself &#8211; it’s about becoming active co-creators of these experiences.&nbsp;



As this customer revolution continues to advance, retailers are racing to create seamless customer experiences that make it easy for customers to engage at every touchpoint of the “shopper journey” and beyond. Despite these best practices, though, retailers have been slow to adapt to the shopping behaviours of customers in-store &#8211; until recently.



The ones that have evolved have created truly creative in-store shopping solutions like the implementation of Beacon technology, chatbots and <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">WiFi marketing</a>. What’s the overarching goal? It’s threefold. First, it’s to help customers navigate that shopper journey with as little friction as possible. Second, bring them to the point of conversion, e.g. sale, opt-in, however, you define a conversion. And lastly, drive them through that journey repeatedly for equally engaging return visits.&nbsp;



<h3 class="wp-block-heading">How can you transform the in-store experience to drive customer returns?</h3>



Here is a three-step approach to transforming your in-store experience:



<h4 class="wp-block-heading">1. Apply a razor-sharp lens to your customers.</h4>



Transformation is brought about from a deeper understanding of your customers. Research can uncover many unknown purchase drivers, behaviours and barriers. Retail owners would be surprised to discover how the introduction of new store formats and new online, social and mobile tools are currently frustrating consumers. The main culprit is that these touchpoints do not correlate to one another as part of an integrated user experience. With this growing complexity, the journey becomes increasingly fragmented and difficult. Recognising the need for integration, retail owners must have their digital, trade, brand and product efforts integrate together. This is to create a cohesive experience pre-purchase, at purchase, post-purchase and for the life cycle of the customer.&nbsp;



With a hyper-focus on customers, retailers must examine the shopping experience throughout the customer journey, parse out their pain points and anticipate the needs of their customers while in-store. Identifying signature touchpoints becomes that much easier, allowing you to create a step-by-step customer experience roadmap that drives transformation and business impact.



<h4 class="wp-block-heading">2. Use a tool like <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi Marketing</a> to bridge the gap between online and in-store touchpoints.</h4>



Savvy, digitally-enabled customers expect great brand experiences online, in-store and after purchases. As we established in the previous point, lack of connection between the digital and physical touchpoints creates fiction in the shopping experience. The retailer that can seamlessly integrate these touchpoints is less likely to have customer abandonment. &nbsp;



Leading retailers often ensure that their physical and digital stories are aligned closely from all fronts including branding, product selection and promotions. As stated, today’s customer is actively seeking out a meaningful shopping experience, shopping across locations and devices. Remember, the shopping experience is not linear. Hence, the retailer that takes a channel-agnostic, or “omnichannel” approach, is the one who can deliver a truly seamless customer experience.



Why WiFi? One, because it can cast a wide net, detecting the most number of devices. Two, it gently opts customers into agile, ‘always-on’ engagement. With WiFi nearly everywhere and highly prized, it’s the best way to achieving economies of scale across your customer base. Third, it empowers brick and mortar venues with <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">marketing analytics</a> previously exclusive to eCommerce properties. Finally, it’s proven to encourage customers to spend more time and money.&nbsp;



<h4 class="wp-block-heading">3. Redefine ‘customer service’ into ‘customer hospitality’</h4>



Today’s customers aren’t necessarily responsive to the “hard sell” messages of a bygone retail era. Think back to a recent experience you encountered when walking into a store. How did the sales associate welcome you? Did their greeting engage you or repel you? These are things to consider as your in-store personnel often deliver the first impressions of your business. Hence, sales associates (and by extension, in-store personnel) need to undergo a transformation of their own – the transformation into hosts. In a retail setting, well-trained employees would behave very much like hosts would at their own dinner parties: continuously offering hospitality and ensuring their guests feel special.&nbsp;



The Senior Vice President of Retail at Apple was quoted saying: “The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” (See reference below)



Rather than talking at your customers, talk with your customers. This ongoing dialogue begins with a personable and authentic connection with your customers. This is the gateway to ascertaining their needs and helpfully guiding them to the point of purchase.&nbsp;



In conclusion, the rule of thumb in transforming your in-store experience is to start and end yours with your customer in mind.&nbsp; The goal of driving repeat customer visits is conceivable when a business is mobilized around a clear and common customer-first vision.



References:&nbsp;



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https://www.vendhq.com/blog/inspiring-retail-quotes/
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3 Steps to transforming the customer experience in retail

Between peak times are probably the most challenging ones in the hospitality industry. What can venues do to&nbsp;fill up empty seats and keep the customer flow running&nbsp;evenly throughout the day? How can you give your off-peak times a proper boost?



<hr class="wp-block-separator has-css-opacity"/>



To bring people in during those quieter times you have to give them a stellar reason, 2 meals for £20 deals that run every week aren&#8217;t enough. You have to create some proper buzz to make those quieter times interesting again.



There are two main ways to look at that can help you&nbsp;make every time a busy time at your venue and boost your off-peak times.



<h4 class="wp-block-heading" id="h-1-check-out-your-area">1. Check out your area</h4>



It is all about your location. Plus, the fact that people are out and about again. Check out your own local area to find out what is going on during the day and use this to your advantage.&nbsp;



The idea is to&nbsp;target those specific customer groups&nbsp;and get them through the door with offers tailored to their needs.



Some places to watch out for:



<ul class="wp-block-list">
<li>Theatre, concert hall&nbsp;&#8211; pre/post-show meal deals</li>



<li>Sport venue&nbsp;&#8211; pre/post-match meal deals</li>



<li>Cinema&nbsp;&#8211; movie-inspired snacks to-go</li>



<li>Gym&nbsp;&#8211; healthy snacks, shakes and smoothies</li>



<li>University, college&nbsp;&#8211; after lecture meal deals</li>



<li>Nursery&nbsp;&#8211; playgroup offers with snacks for kids</li>



<li>Hairdresser, spa&nbsp;&#8211; treat yourself after your treatment offers&nbsp;</li>
</ul>



Think about providing&nbsp;quick fixes&nbsp;for takeaway, some light snacks in the form of sliders or special meal deals during those times.&nbsp;



You can also introduce an&nbsp;early bird fixed-priced menu&nbsp;before 7 pm. This is a great offer for families that prefer to have an early dinner.&nbsp;



<h4 class="wp-block-heading">2. Check out current events</h4>



If you&#8217;re showing sports events in your venue, like the upcoming Rugby Six Nations (<a href="https://www.sixnationsrugby.com/fixtures/" target="_blank" rel="noreferrer noopener">see timetable</a>), here are some ideas on how to stand out and attract more mid-day traffic.



What about a rugby-inspired afternoon tea including beer as a drink of choice and with a focus on rather carb-heavy snacks? Get some inspiration from&nbsp;<a rel="noreferrer noopener" href="https://www.manchestereveningnews.co.uk/whats-on/food-drink-news/meat-heavy-afternoon-tea-designed-21926764" target="_blank">Brewski’s non-traditional afternoon tea offer</a>. In addition, you could come up with some handheld, hearty snacks and sliders that people can easily enjoy whilst watching the game.



Sports events are best enjoyed with some drinks, so introduce an&nbsp;early happy hour&nbsp;around match times. Also, consider a beer pack offer for bigger groups.



And if that’s not the style of your venue, then position yourself as the opposite. Promote your venue as the place that doesn’t have the sport on and where people can enjoy TV-free drinks and meals in a quiet atmosphere. 



Pro tip: Social events apps like <a href="http://getonbloc.com">Bloc</a> allow you to promote your venue and your offers to local customers using geolocation.



Need a hand with promoting and boosting your off-peak offerings via email and SMS?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with one of our team.

2 Ways to Boost Your Off-Peak Times [Updated 2023]

A flaw in WPA2, the encryption protocol used by routers to secure networks, <a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">has been shown to have a massive flaw</a>, leaving networks across the globe open to cyberattacks.

<img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/wifi-security.jpg" alt="wifi-security.jpg" width="320" />Let&#8217;s repeat that &#8211; WPA2, which is the wireless encryption standard used to keep wireless networks secure and used by just about every router in the world &#8211; is no longer secure. In super plain terms &#8211; that means that hackers can now spy on, eavesdrop and capture whatever data they want on just about every wireless network in the world.
The exploit, named KRACK, takes advantage of the fact that some of the encryption algorithms used by WPA2 aren&#8217;t quite as random as they should be and, with enough persistance, a <a class="" href="https://youtu.be/Oh4WURZoR98" target="_blank" rel="noopener noreferrer">hacker could eventually break onto the wireless network</a>. Details of the exploit were revealed by the researchers who discovered it at the website <a class="" href="https://www.krackattacks.com" target="_blank" rel="noopener noreferrer">Krackattacks.com</a> on October 16.
Here&#8217;s a video made by the researchers that discovered the exploit of how it works.
(Spoiler alert: for the terminally techy only.) 
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/Oh4WURZoR98" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
This security exploit is present in just about every piece of wireless hardware sold over the past few years &#8211; including that extra fancy internet-connected refrigerator you just bought. Changing your password isn&#8217;t going to do any good.What&#8217;s that? Oh, you think this means you&#8217;re finally going to get around to changing the WiFi password you have hanging on the blackboard above your cash register? Or maybe think of something a little more creative than <a class="" href="https://www.teamsid.com/worst-passwords-2016/" target="_blank" rel="noopener noreferrer">Password123</a>?
So &#8211; yeah, you could say it&#8217;s bad.
<h3>How You Can Protect Your WiFi</h3>
Ok. So we&#8217;ll cut it with all the doom and gloom. There are a couple of bright spots here to takeaway.
<h3>HTTPS is still OK</h3>
<a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">HTTPS (HyperText Transport Protocol Secure) is still secure.</a> This is the type of securityused by most financial and shopping websites like Amazon.
<img loading="lazy" decoding="async" class="" style="margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/https-wifi-wpa2.png" alt="https-wifi-wpa2.png" width="244" height="84" />
You know the little lock you see in the URL window when you visit a site? That means that transactions are secured by HTTPS.
So you&#8217;re still good in the hood.
<h3>Automatic Security Upgrades</h3>
Companies that manufacture routers and connection points for use in businesses and public areas have been aware of the exploit for a while and have already started releasing patches and upgrades for their equipment. Companies like <a href="https://forum.mikrotik.com/viewtopic.php?f=21&amp;t=126695" target="_blank" rel="noopener noreferrer">Microtik</a>, <a href="https://arstechnica.com/information-technology/2017/10/severe-flaw-in-wpa2-protocol-leaves-wi-fi-traffic-open-to-eavesdropping/" target="_blank" rel="noopener noreferrer">Ubiquiti and Aruba</a> have been pushing out patches automatically for their networked routers.
<h3>Update Your Router Firmware</h3>
If you have a wireless router you got from your cable provider or one that you picked up at the half off bin in the store, you&#8217;ve got some work ahead of you. In order to fix the security vunerabilities, you&#8217;re going to have to upgrade the firmware in your router, what is known as &#8220;flashing&#8221;.
It&#8217;s not quite as difficult as it sounds. You&#8217;ll need to follow your manufacturers diretions &#8211; which means digging through and finding the instructions for the router in the first place. <a href="https://kb.netgear.com/23442/How-do-I-update-my-NETGEAR-router-s-firmware-using-the-Check-button-in-the-router-s-web-interface" target="_blank" rel="noopener noreferrer">Here&#8217;s an example</a> on how to do this with a Netgear router.
The good thing is that it&#8217;s typically a pretty fast process. The bad part is that, if you mess up, you could brick your entire router. If in doubt, take the router into a computer repair or IT service shop and have them do it for you.
<h3>Keeping Your Business WiFi Safe</h3>
If you&#8217;re a business owner, you&#8217;ve probably long known about the benefits of offering free WiFi for your customers. But, after seeing the security implications of hacks like the WPA2 exploit, you&#8217;re wondering how to keep your business WiFi safe and secure?
That&#8217;s an excellent question &#8211; because that&#8217;s where Stampede comes in.
No more writing down passwords on a blackboard. With Stampede, customers check into your network with an email or social media login. They&#8217;re securely connected and can surf the web knowing that their data is protected.
Because Stampede works with major manufacturers like Ubiquiti and MikroTik, your routers and access points can be upgraded automagically as soon as a security breach is spotted.
And let&#8217;s not forget <a href="/blog/press/marketing-with-wifi" target="_blank" rel="noopener noreferrer">about marketing</a>. With Stampede you can offer your customers a branded login screen to keep your business first and foremost in their mind. You can also use your login screen to <a href="https://www.stampede.ai/blog/articles/wifi-data-capture" target="_blank" rel="noopener noreferrer">capture customer data</a> for use in building mailing lists or SMS marketing.
Ready to make the switch to safe and secure WiFi? Try Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WPA2 Breach – Is Your WiFi Safe?

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

Managing online&nbsp;table bookings&nbsp;and handling online&nbsp;customer reviews&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Aside from the obvious benefits of a slick customer experience, with the&nbsp;<a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both&nbsp;together, you can&nbsp;elevate your operations&nbsp;to the next level.



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system">3 Reasons To Link Your Bookings And Reviews System</h5>



<h6 class="wp-block-heading">1) Get valuable operational insights</h6>



If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;



From this, you can withdraw valuable&nbsp;operational insights,&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;



This is particularly useful if the customer has left a&nbsp;negative review. It will help you to better understand what might have happened and to&nbsp;take appropriate action.



<h6 class="wp-block-heading">2) Control your reviews</h6>



By linking both systems you have&nbsp;<a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener">better control of your reviews</a>.&nbsp;



Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.



But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;customer has actually been at your venue.&nbsp;



For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;



This way you also&nbsp;avoid fake or invalid reviews&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;



<h6 class="wp-block-heading">3) Optimise the full customer journey</h6>



You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.



This will give you a full,&nbsp;single customer view of their experience&nbsp;and the timeline of events.&nbsp;



It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised customer experiences</a> can be discovered with ease.



<h5 class="wp-block-heading">How To Use Reviews and Bookings Data To Increase Loyalty</h5>



There’s even more you can do with the&nbsp;combined data from your booking and feedback&nbsp;system.



Here are&nbsp;3 segmentation examples&nbsp;you can use to power up your marketing campaigns.



Has been at the venue but has not left a review&nbsp; -&gt; Send a review reminder, you can incentivise it if you want



Has been at the venue and has left positive feedback -> Reach out and send them a special offer if they refer you to family &amp; friends



Has been at the venue and has left negative feedback -&gt; &nbsp;Win-back campaign with a special offer



Want to fill in more seats more often?&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

3 Ways To Improve Customer Experience With Bookings & Reviews

Loyalty App

Back in January of this year, we launched our <a href="https://www.stampede.ai/blog/press/revolutionising-the-way-you-charge-for-guest-wifi">integration with Stripe</a> which allowed our customers that have a <a href="https://www.stampede.ai/blog/press/revolutionising-the-way-you-charge-for-guest-wifi">paid network</a> to get a larger cut of the charge. 
We also <img decoding="async" class="" style="width: 320px; float: right;" title="Stampede Invoice Stripe" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/invoice-white.jpg" alt="Stampede Invoice Stripe" width="320" data-constrained="true" />started using it for managing our subscriptions &#8211;  which worked great up until we started attracting larger customers who may not necessarily have a company debit or credit card. It quickly became very apparent that we needed another solution, both from within the company and direct feedback from our customers themselves.
 This is something that we encourage and appreciate, as customer feedback helps both the customer and us to grow. 

<div class="caption"><a href="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-08-03-at-12_17_41.png"><img decoding="async" class="wp-image-5259" style="margin: 0px 0px 10px 10px; float: right; width: 288px;" title="Stampede Preview of a Consolidated Invoice" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-08-03-at-12_17_41-800x826.png" alt="Stampede Preview of a Consolidated Invoice" width="288" data-constrained="true" /></a>Another piece of feedback that was often brought up was Consolidated Invoicing, which is not supported by. Add this to the fact that direct debit not yet being supported in the UK, it became clear that we could not wait any longer.  Enter <a href="https://www.chargebee.com/">ChargeBee</a>.</div>
So the way our Invoicing currently works is something along these lines: 
n Subscriptions = n Invoices and n Charges. 
This can create financial chaos for both parties, more so when it comes to resellers as they typically will have more than one location. With the new billing, we create one invoice with all their locations and charges listed for that month. Easier and more organised all around. 
Moving our billing platform to ChargeBee also allows us not to have to worry about the payment gateway. That way, we can still offer Stripe to our customers but also services like <a href="https://gocardless.com/">GoCardless</a> for Direct Debit. We can also have future support for <a href="https://www.chargebee.com/payment-gateways/">any gateway that ChargeBee supports.</a> 
Although these features are not live yet, they are close and there will be another post to announce the release. So, be sure to subscribe to our social media channels on <a href="https://twitter.com/Stampedewifi/">Twitter,</a> <a href="https://www.facebook.com/blackbxwifi/">Facebook</a> and <a href="https://www.linkedin.com/company-beta/10502754/">LinkedIn</a> to get notifications about new updates as soon as they go out. Also &#8211; be sure to check out our <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w">YouTube</a> channel for all the latest product and HowTo videos (believe us, it&#8217;ll get more exciting in the future.) 
 
Got an idea for a feature you want to see in Stampede? Feel free to leave us a comment below. 

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

New Features Preview: Consolidated Invoicing & Payment Via BACS

As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Gifting

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Loyalty

Here comes the second item on your Christmas shopping list, a&nbsp;Christmas email template.



With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.



But first off, some quick tips that will make your emails stand out this season.



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates">5 Tips For Creating Responsive Templates</h5>



1. Stick to one&nbsp;colour scheme&nbsp;&#8211; find some festive season colour inspiration down below.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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2.&nbsp;Use&nbsp;different elements and columns&nbsp;to make it easier to read and scan



3. Balance the&nbsp;text-to-image ratio&nbsp;&#8211; general recommendations are 60:40 for a better deliverability



4.&nbsp;Include&nbsp;multiple CTA buttons&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background



5.&nbsp;Use&nbsp;high-quality images&nbsp;to give customers a sneak peek



<h5 class="wp-block-heading">Making Of Our Christmas Templates</h5>



Here’s how our Christmas template is put together in more detail.



What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.



<h6 class="wp-block-heading">The Header</h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading">The Main Body</h6>



For better readability and conversion, we’ve used a&nbsp;‘z’ pattern layout&nbsp;at the beginning.



It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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To break up the email, we&#8217;ve added an&nbsp;image with a text&nbsp;overlay&nbsp;element, which also brings an additional dynamic to the whole layout.



To finish off, we used the classic&nbsp;image above text layout.&nbsp;This&nbsp;is ideal to showcase all your offers or specials at one glance.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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For some additional Christmas marketing inspiration make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/">this article</a>.