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The real magic happens when your repeat customers turn into brand ambassadors and spread the word about you because they love what you do.



This phenomenon is called brand advocacy.



It’s a form of earned media meaning you don’t pay for it, you earn it through delivering memorable experiences.



There are many ways customers show and share their affection that attracts new customers.



Here are the 3 most common forms of brand advocacy:



<h2 class="wp-block-heading" id="h-1-online-reviews-testimonials">1. Online Reviews &amp; Testimonials</h2>



Customers who have left a positive review have great potential for becoming brand advocates. 



They’ve already spoken publicly about you in a positive way. Now it’s onto you to make sure they spread the word even further.&nbsp;



This is why it is also vital to not only <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online">respond to your negative reviews but to positive ones</a> as well. It shows that you value your customers and want to build a relationship with them.



Tip: Actively encourage repeat customers and those who are engaged on your socials to leave a review.



<h2 class="wp-block-heading">2. Word of Mouth</h2>



<a href="https://www.lxahub.com/stories/word-of-mouth-marketing-stats-and-trends-for-2023">88% of customers trust their peers’ recommendations more than they trust brands</a>.



Word-of-mouth is organic and therefore often more persuasive than any advertising. Even better, it can generate up to <a href="https://review42.com/resources/word-of-mouth-marketing-statistics/">5x more sales than paid media</a>.



Apart from traditional oral word-of-mouth, a lot happens online nowadays, This includes user-generated content, such as social media posts, reels or videos.&nbsp;



To amplify your customer’s message, make sure to comment and re-share their content.



<h2 class="wp-block-heading">3. Dark Social</h2>



Dark social happens when people are shifting personal conversations off the public (i.e. social media) and into private spaces.&nbsp;



Examples could be customers sharing photos from their night out with their friends on a messenger app rather than on Instagram. Or a family member asking for a restaurant recommendation in a joined WhatsApp group.



The tricky bit about dark social is that you can’t track it and it’s hard to influence, it happens in the dark.&nbsp;



The good news though, you probably have more brand advocates from those channels than you think. In fact, <a href="https://www.convinceandconvert.com/social-media/what-is-dark-social/">more than 80% of shares</a> are via dark socials.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">Find out</a> how you can identify and nurture your most loyal customers using data insights and our customer retention cohort report.

post

Breakdown: 3 Ways Customers Advocate Your Hospitality Brand

Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

5 Tips To Sell More Gift Cards This Festive Season

Your&nbsp;table booking data&nbsp;is a treasure trove of customer insights.&nbsp;That’s the place where customers tell you about their individual needs and preferences when it comes to dining out. Though to use your data effectively it’s best to&nbsp;link your booking system to a Customer Relationship Management&nbsp;(CRM) platform. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



This creates a&nbsp;single customer view&nbsp;where all information on that particular customer is gathered together. Use those insights to&nbsp;personalise your customer experience&nbsp;and turn them into regulars.



<h5 class="wp-block-heading" id="h-generate-more-sales-with-connected-bookings-and-crm-data">Generate More Sales With Connected Bookings And CRM Data</h5>



The key to&nbsp;high conversion rates&nbsp;and increased sales is personalisation. You can power your&nbsp;personalised campaigns&nbsp;with all the data you gather together in your CRM. Also access data sources such as loyalty schemes, e-commerce,&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">guest WiFi</a>,&nbsp;<a href="https://stampede.ai/blog/3-ways-to-improve-customer-experience-with-bookings-reviews/" target="_blank" rel="noreferrer noopener">online reviews</a>, etc. for this.



Ideally, you opt for an&nbsp;all-in-one solution. The data sync will happen automatically and your database will grow and be kept updated for you.



As a fallback, you can integrate your systems but there are risks, such as duplicate creation, transmission errors and added costs.



<h5 class="wp-block-heading">How To Build A Strong Customer Profile From Your Bookings Data</h5>



Here’s what you should include in your customer profile.



Customer related:



<ul class="wp-block-list"><li>Basic contact details, including birthday if possible</li><li>Demographics &#8211; family, couple</li><li>Preferences &#8211; favourite table, food &amp; drink</li><li>Dietary requirements</li></ul>



Booking related:



<ul class="wp-block-list"><li>Frequency &#8211; loyal customer vs. first-time visitor, last booking</li><li>Behaviour &#8211; day of the week and times</li><li>Type &#8211; one table or group, events</li><li>Special occasions &#8211; birthdays and other anniversaries</li><li>Customer satisfaction based on reviews</li><li>Check size &#8211; big vs low spender</li><li>Previous no-shows</li></ul>



All these can be used to feed your&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">personalised marketing campaigns</a>. E.g. a special deal for your customer’s favourite drink, a simple birthday offer or a win-back campaign&nbsp;if it&#8217;s been a while since the last booking.



Looking for a smart hospitality growth platform that combines CRM, bookings, marketing and much more?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

How To Use Bookings Data To Supercharge Your CRM

Richard Tyas

BWP Mount Pleasant Hotel

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

In the last 12 months, over&nbsp;120 million emails&nbsp;have been sent through Stampede across thousands of campaigns.



From all that we learned:



A) That the number of sent emails should be a lot higher, because



B) People often avoid email campaigns because designing them is a headache, and



C) 99% of email campaigns are very similar in design and layout.



 Enter&nbsp;Quick Campaigns&nbsp;🚀 &#8211; taking you from start to sent in just a couple of minutes.



<h2 class="wp-block-heading" id="h-how-it-works">How it works</h2>



✅ Prompt the builder with your idea ✅ Use the Brand Kit to set your theme for your venue ✅ Choose your audience or segment (or make a new one) ✅ Add some text for the body of the email (you can change the main image too) ✅ Bolt-on a trackable call-to-action button Then hit Send!



It&#8217;s less effort than a social media post, and way more effective at generating bookings and conversions.



Think of it like filling in a form, instead of building a web page with a drag-and-drop designer. Most email campaigns are simple and they tend to be the best at getting the desired outcome.



For those that still want to nurture audiences with rich content, story telling and brand building you can still do all that and more in with Bulk and even Automated campaigns.



Email marketing continues to be one of the best performing channels for any business. Social media algorithms change, new trends emerge, new platforms pop-up. Marketers constantly have to adjust and redesign their approach to stay relevant and appear on feeds. You&#8217;re always renting the audience and fighting for attention.



Your email audience is yours to address as and when you like. Segementation is still your most powerful tool here, whether you send Quick or Bulk campaigns. 



<a href="https://stampede.ai/get-started/marketing/">Stampede is here to help</a> with thousands of ways to build audiences and segments so your message hits the right people at the right time, without slowing you down.







p.s. It&#8217;s never a choice between email or social media &#8211; it&#8217;s always BOTH

Introducing Quick Campaigns

Introducing Reviews+: AI-Powered Review Management

July Update – Smarter Reviews, Square Integration and more…

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Build, Build, Build

AI In Hospitality Marketing: A Complete Guide

How AI Can Facilitate Reviews Management For Hospitality Operators

How to Respond to Positive and Negative Online Reviews [Updated]

3 Ways To Improve Customer Experience With Bookings & Reviews

5 Common Data Integration Flaws In Hospitality Tech

The Secret To Mastering Your Google Reviews

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

How to Set Up a Coworking Space in Your Coffee Shop

4 Best Restaurant Table Booking Software Compared

For multi-brand hospitality groups, the festive season is crunch time.



Your venues are packed, teams are running flat-out, and every guest touchpoint – from table bookings to payments – needs to deliver maximum impact.



The difference between a busy December and one that sets you up nicely for the New Year and beyond?



How well your data, people, and guest experience connect across every location.



<h4 class="wp-block-heading" id="h-the-challenge-for-multi-brand-operators">The challenge for multi-brand operators</h4>



Whether you’re running a multi-brand pub, bar, restaurant, or hotel group, the festive period magnifies every operational gap.



Common challenges include:



<ul class="wp-block-list">
<li>Disconnected systems – table bookings, guest Wi-Fi, loyalty, and payments running in silos. This makes personalised marketing impossible.</li>



<li>Limited visibility – head office can’t see what’s working at site level in real time. And without accurate attribution of your operational and marketing efforts, you can&#8217;t scale what works.</li>



<li>Missed marketing opportunities – guest data stuck in separate tools or spreadsheets.</li>



<li>Staff burnout – stretched teams juggling manual processes during the busiest month of the year.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="565" src="https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-1024x565.png" alt="" class="wp-image-23928" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-1024x565.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-300x166.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-768x424.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-1536x848.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-2048x1131.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-1200x663.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/Group-1000003813-min-150x83.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-problem-1-limited-personalisation">Problem 1: Limited personalisation</h4>



Even the best hospitality marketing can fall flat when every guest receives the same message.



When your systems aren’t unified, it’s impossible to know who’s a loyal regular, who’s new, or who prefers a vegan roast over a steak pie.



With Stampede, every guest interaction – from their booking and Wi-Fi login to their payment data and review – flows into one unified CRM.



That means your marketing and operations teams can finally personalise at scale:



<ul class="wp-block-list">
<li>Send targeted festive offers based on guest preferences and visit history.</li>



<li>Reward loyalty automatically without relying on staff to remember names or spend levels.</li>



<li>Deliver consistent brand experiences across all locations, even when venues operate under different sub-brands.</li>
</ul>



The result? Campaigns that feel human, drive repeat visits, and turn first-time diners into loyal brand advocates.



<h4 class="wp-block-heading" id="h-problem-2-poor-attribution">Problem 2: Poor attribution</h4>



If you can’t prove what’s working, you can’t justify the spend.



Heads of Marketing and Operations often face the same frustration – campaigns go out, tills ring, but there’s no clear line between the two.



Stampede closes that gap. By connecting every channel – table bookings, guest Wi-Fi, payments, reviews, and loyalty – Stampede gives you end-to-end attribution.



You can see exactly which campaigns brought guests in, what they spent, and whether they came back.



This unified view helps you:



<ul class="wp-block-list">
<li>Track ROI across every location and brand.</li>



<li>Identify your highest-value guests and the campaigns that attract them.</li>



<li>Optimise future promotions using real transaction and visit data.</li>
</ul>



It’s marketing accountability made simple – and a performance advantage your competitors won’t have this Christmas.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-1024x576.png" alt="" class="wp-image-23927" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-1024x576.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-768x432.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-1536x864.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-2048x1152.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-1200x675.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/10/All-in-one-min-150x84.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-one-platform-one-guest-journey">One platform, one guest journey</h4>



Imagine every guest interaction – from first booking to final bill – unified in one seamless flow.



That’s what Stampede delivers.



Here’s what it looks like in action:



<ol class="wp-block-list">
<li>Book: A guest books their Christmas dinner through an immersive Table Bookings flow on your website.</li>



<li>Visit: During their visit they log onto your Guest Wi-Fi and their data flows straight into your CRM – no duplication, no data loss.</li>



<li>Pay: When they pay via PayOS with Square, your staff instantly see it’s the second time their payment card has been used in your venue that month – so you surprise the guest with an automatic 20% voucher for their next visit.</li>



<li>Follow-Up: Once they’ve dined, Workflows sends a personalised thank-you message and Review request. Positive reviewers earn Loyalty points.</li>



<li>Re-Engage: In January, you re-engage them with a personalised offer for vegetarian dishes, based on dietary preferences data in their PayOS guest profile.</li>
</ol>



All of it happens automatically, across every brand and venue, under one unified view.



<h4 class="wp-block-heading" id="h-why-it-matters-this-christmas">Why it matters this Christmas</h4>



The festive rush brings more than footfall – it brings opportunity.



Your guest data is richer than ever: new bookings, group events, walk-ins, and returning regulars.



By unifying your systems, you turn that chaos into clarity:



<ul class="wp-block-list">
<li>Personalised marketing that actually drives bookings in January and beyond.</li>



<li>Smarter staff decisions, powered by live insights.</li>



<li>Loyalty programs that keep festive diners coming back in the quieter months.</li>
</ul>



And when it’s all managed through one platform, you save hours of manual work – giving your teams more time to deliver the experiences guests actually remember.



<h4 class="wp-block-heading" id="h-ready-for-a-busy-december-that-sets-you-up-for-the-new-year">Ready for a busy December that sets you up for the New Year?</h4>



This festive season, make every touchpoint count.



Stampede unifies your guest data, marketing, and payments to deliver one seamless experience – and help you carry that festive success into the New Year.



<a href="https://s.stmpd.ai/rgcdnmm">Book a personalised demo today</a> and see how a unified platform can turn December footfall into year-round loyalty.

From Friction to Flow: The Seamless Tech Powering Hospitality’s Busiest Season

New Integration With Storekit

Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada

Stampede's new integration with D-Link Nuclias cloud

New Integration with D-Link Nuclias Cloud Network

As a hospitality operator, it&#8217;s essential to efficiently manage your customer relationships which helps you provide the best customer experience. After all, this is what builds the foundation for sustainable and long-term success.&nbsp;



Putting a profound customer relationship management (CRM) strategy in place should be part of your overall game plan.&nbsp;



In this article, we&#8217;ll have a look at the role your CRM system plays in creating and executing an effective strategy that drives growth.



<h2 class="wp-block-heading" id="h-what-is-a-crm-strategy">What is a CRM strategy?</h2>



Put simply, a CRM strategy is a plan that outlines how a company will engage with its customers and use data to foster long-term loyalty and growth.&nbsp;



It usually consists of a mixture of company-wide processes and planned actions, which are often executed and managed with the help of technology. The overall aim is to reduce acquisition costs and increase customer lifetime value.&nbsp;



With a well-defined strategy established, companies can streamline their processes, efficiency as well as operations and also gain a better understanding of their customers&#8217; needs.&nbsp;



To accomplish the set goals, it’s vital to leverage the insights and capabilities of your tech tools. Your <a href="https://stampede.ai/amaze">CRM system</a> is most important here as it stores all the relevant customer information.



This will help you to turn your strategy into tangible action that can be tracked. You can also better analyse your data to inform your marketing and sales decisions.



However, there is no one-size-fits-all solution here, as businesses of different sizes and industries will ultimately require different approaches. 



So, before you get started, it’s important to understand what components go into a CRM strategy.



<h2 class="wp-block-heading" id="h-3-key-hospitality-crm-strategy-components">3 key hospitality CRM strategy components</h2>



A successful hospitality CRM strategy is centred around your unique business needs and your customers.&nbsp;



The following three steps will guide operators in coming up with their own CRM strategy.



<h4 class="wp-block-heading">Step 1 &#8211; Define your goals</h4>



The first step is to lay out clear goals that align with your business&#8217;s overall objectives and that your team can follow.&nbsp;



For example, a small restaurant might be looking to quickly grow its mailing list. A large hotel chain, on the other hand, might be seeking to increase direct bookings and get access to customer data.



Tip: Make use of the <a href="https://asana.com/resources/smart-goals">SMART goal-setting formula</a> here. Goals should always be specific, measurable, achievable, realistic, and time-bound. And don’t forget to regularly check your goals to make sure they are still up to date.



<h4 class="wp-block-heading">Step 2 &#8211; Describe your customer journey</h4>



The next step is to map out your full customer journey.



This involves taking into account every single touchpoint, both online and offline, that a customer encounters when engaging with you. Consider online reservations, WiFi sign-ups, and loyalty scheme usage but also physical in-venue visits.&nbsp;



By identifying these touchpoints, you can develop action points and define goals to improve the customer experience.&nbsp;



<h4 class="wp-block-heading">Step 3 &#8211; Build a target customer profile</h4>



It&#8217;s also important to define who your customers are in order to better target your audiences.



For this step, you need to segment all your customers into distinct categories.&nbsp;



Think about the different personas that come to your venue. Include basic background information such as demographics, profession, etc. In addition, consider why they’ve chosen your venue and what they expect from you.



For a coffee shop, their main customer base is probably workers of all ages stopping by to pick up their morning coffee. But there are also social drinkers who come to meet with their family and friends and who stay in your venue for longer.&nbsp;



For a hotel, this will look totally different. Their focus might be on families and/or couples with a certain budget. Or maybe their main clientele is business travellers. All these come with different amenity expectations.&nbsp;&nbsp;



Your CRM system will be a great supporter in this step. It helps you get a deep understanding of your customers and tailor your marketing strategies accordingly for maximum impact.



<h2 class="wp-block-heading" id="h-crm-dashboard-management">CRM dashboard management</h2>



One key feature of your <a href="https://stampede.ai/blog/crm-dashboard-definition-and-benefits-for-the-hospitality-industry">CRM solution is the dashboard</a>. With its ability to provide insights and data about your operations, you can make more informed and strategic decisions. Whilst also keeping track of the progress towards your goals. 



But to truly harness the power of this tool, <a href="https://stampede.ai/blog/how-to-build-a-customisable-hospitality-crm-dashboard">customisation is necessary</a>. For hospitality businesses in particular, key performance indicators (KPIs) may vary greatly compared to other industries. So to have the ability to tailor your dashboard to your specific needs is vital.



Some KPIs that are relevant to hospitality businesses include:



<ul class="wp-block-list">
<li>Customer retention rate</li>



<li>Average spend per customer</li>



<li>Number of direct bookings /online reservations made</li>



<li>Guest satisfaction ratings</li>



<li>Number of loyalty program signups</li>
</ul>



Many CRMs come with pre-made dashboards that you can adapt or even the option to create ones from scratch using different graphs and reports.



However, it’s important not to overload your dashboard. Keep it simple and focus on the most important metrics. This way, it’s easier for staff to spot trends at one glance and act upon them immediately.&nbsp;



<h2 class="wp-block-heading" id="h-drive-sales-with-your-crm-system">Drive sales with your CRM system</h2>



With the insights and data that a CRM system provides, hospitality marketers can <a href="https://stampede.ai/blog/increase-sales-with-your-crm-and-marketing-automation">level up their sales strategy</a> and grow their customer base more effectively.&nbsp;



<h4 class="wp-block-heading">1. Marketing personalisation</h4>



One of the most effective marketing strategies is <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised campaigns</a> that speak to the specific needs and interests of the individual customer.&nbsp;



This is where a CRM shines. It collects and collates data on each customer&#8217;s interactions, purchases, and preferences, which can be further segmented into categories.



Some example categories for hospitality operators could be:



<ul class="wp-block-list">
<li>First-time visitors</li>



<li>Loyalty program users</li>



<li>Demographical &#8211; students, families, male/female</li>



<li>Geographical &#8211; locals</li>



<li>Upcoming birthday</li>



<li>Customers who have left a review</li>



<li>Customers who have made an online purchase</li>



<li>Customers who have not been at your venue for a certain period of time</li>
</ul>



By using this input to tailor marketing messages, businesses can significantly increase their chances of conversion and repeat business.&nbsp;



<h4 class="wp-block-heading">2. Marketing automation</h4>



Additionally, setting up marketing automation for email and SMS campaigns can save time and ensure that every customer receives targeted and relevant messages. When CRM data insights and marketing automation are used together, businesses can create a truly powerful marketing strategy.



Automated welcome emails are one common marketing automation used by hospitality businesses. These are triggered when customers make their first booking or sign up for the newsletter. The goal is to stay in touch and turn them into loyal customers.



Additionally, you could set up automated booking reminders and confirmations via email and/or SMS. This helps hospitality operators reduce no-shows and also provides an opportunity to upsell.



<h2 class="wp-block-heading" id="h-4-quick-crm-tips-for-hospitality-operators">4 Quick CRM tips for hospitality operators</h2>



Here are some quick tips to help you maximise your marketing strategy using the power of your CRM platform:



<ol class="wp-block-list">
<li>Invest time in proper staff CRM training</li>



<li>Collate data from various tech tools to build a full customer profile</li>



<li>Keep your data clean and regularly updated your customer records</li>



<li>Use customer history and interaction to upsell</li>
</ol>



We’ve got some more tips and tricks for you <a href="https://stampede.ai/blog/8-quick-tips-to-maximise-your-hospitality-crm">in this blog post</a>.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Any CRM strategy development for hospitality businesses should begin with defining goals that are in line with your overall strategy and values. It is therefore highly individual to each company.



Companies also need to understand and map out the customer journey as well as their customer personas to see how it fits into the overall sales, marketing and growth strategy.



Once all that is in place, operators should use their <a href="https://stampede.ai/">CRM system</a> to monitor, manage, and optimise each customer touchpoint. This can easily be done through the integrated dashboard feature, which should also be customised to only show relevant metrics.

How To Create A Hospitality CRM Strategy That Drives Results

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

Meet Stampede Inbox: Never Miss Another Message 

Snap Box – Stampede Network Application

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

Vertical: The Future of Video Content for Digital Marketing

How To Build An Email List For A Non-Digital Business

Stampede Wins Best Tech Product Award at the Boutique Hotelier Awards 2025

Smarter Stays: How AI Is Redefining Boutique Hotels

Ai in hospitality transforming your venue's future

AI in Hospitality: Transforming Your Venue’s Future

AI: It’s Not What You Think

Stampede & Square Launch PayOS to Boost Hospitality Personalisation

Scaling a Restaurant? Start With Data, Not Instinct

Fuelling Growth with Smarter Hospitality Cash Flow

How Workflows Make Your Marketing Smarter (and Easier)

How to Beat the Odds in a Challenging Economy

Working In Hospitality: Harnessing The Efficiency Of Tech

Establishing Your Coffee Shop Brand Online

Who Should Handle Your Restaurant’s PR and Marketing?

Introducing AI Segments for Marketing

A more effective way to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

Stampede Spotlights Guest Engagement Technology at Hospitality Tech Expo (ExCel London, 30 Sept – 1 Oct 2025)

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

Cate Triendl

Did you know that over&nbsp;<a href="https://www.redeye.com/resources/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness/">97% of SMS messages are read within 15 minutes</a>?



Let’s assume that you’ve got a last-minute cancellation at your venue and want to fill in the empty space in the evening.



If you send an email to your customers at lunchtime, there’s only a small chance you’ll fill that cancelled booking.&nbsp;



However, if you use SMS and combine it with an enticing offer, your chances are much higher.



<h5 class="wp-block-heading" id="h-increase-sales-with-sms-marketing">Increase Sales With SMS Marketing</h5>



A while ago, we shared some SMS marketing tips and how SMS can generate a better response compared to email alone.



Read the full article <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/">here</a>.



Here are&nbsp;5 key takeaways&nbsp;from the article:



<ol class="wp-block-list"><li>Quick set up &#8211; short text, no images</li><li>Immediate delivery and higher engagement &#8211; reach customers where there are</li><li>For best results: keep your messages simple and follow ‘what-where-when-how’ (get 10% off this Friday, simply show this CODE to our staff)</li><li>Ideal channel for promotional boosters and reminders</li><li>Always include a call-to-action and URL to a landing page, i.e. booking platform</li></ol>



<h5 class="wp-block-heading">The Combined&nbsp;Power of SMS &amp; Email Marketing</h5>



The most important takeaway, however, is that it’s not a question of email vs. SMS marketing. It’s about&nbsp;using them in tandem&nbsp;to get the best out of both channels.



There are some factors to consider when picking the right channel: the&nbsp;type of campaign, the timeline for your promotion and your audience.&nbsp;



For example, SMS campaigns are very effective for&nbsp;time-sensitive messages. Such as the last-minute availability offer that you could send to your local and regular customers.



If you want to&nbsp;keep customers updated&nbsp;about what’s going on at your venue, email, of course, is the medium to go for.



SMS can do more than just reminders and booking confirmations. Stay tuned for <a href="https://stampede.ai/blog/3-clever-ways-to-use-sms-campaigns-to-scale-up-your-marketing-roi/">part two of this series</a> to get additional converting SMS campaign ideas.



In the meantime, if you want to start sending your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">SMS campaign</a>, our team is happy to give you a hand if needed.

Email vs. SMS Marketing – Which One To Choose?

Planning, importing data, reporting. These are the bread around the meat of your marketing campaigns (i.e. the fun bit with all the actual content).



In most platforms, campaign reporting often creates more questions than answers, is hard to understand and difficult to navigate.



Likewise, importing CSV lists is often a major frustration for marketers across the board.



It can be so much easier to plan and iterate on your email campaigns, and we’ll prove it.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s New?</h2>



<h3 class="wp-block-heading">Segments</h3>



Create new segments in one click from past campaigns.&nbsp;



Target just the openers, or just the clickers to double-down on conversions with a tailored follow-up campaign.



Navigate to a campaign, head to the reports and you’re one click from a new audience segment.



Follow-up campaigns to engaged, but not converted, customers are hugely effective at increasing conversions.



Try it now.



<h3 class="wp-block-heading">Planning</h3>



A small but critical part of your campaigns. When should you send them? Normally this takes months of testing to get answers.



To get you an answer now, we’ve added a new AI-powered helper to give you better insight into the best send times for your business.



You can now see the best day of the week and time of day to send emails for maximum performance, based on your past campaigns.



<h3 class="wp-block-heading" id="h-reporting">Reporting</h3>



From what we’ve seen out there, these tend to be quite rubbish.&nbsp;



With this latest update, our campaign reports provide the detail that so many miss, giving you valuable insight in seconds&nbsp;



<ul class="wp-block-list">
<li>Improved conversion attribution reports show real spend at your venue via walk-ins / bookings / gift card sales / online orders</li>



<li>Full email click maps help you pinpoint the most popular content in your campaign, so you can optimise future emails and boost your click-through rate</li>



<li>Quick breakdowns of Most engaged contacts and top clicked links, make it easy to see what performed best and who your biggest fans are</li>



<li>Export reports to CSV for further analysis. Handy if you need to send them on to third-parties outside your organisation, or merge with other data.</li>
</ul>



<h3 class="wp-block-heading" id="h-data-imports">Data Imports</h3>



<ul class="wp-block-list">
<li>CSV uploads are way faster with bigger files. Merge and move lists faster. If this has been holding you back from switching email platform, it’s time to reassess.</li>



<li>Auto-emails will tell you when an import is done. Hit “Upload” and get back to designing the email whilst your audience populates.</li>



<li>Field mapping: also faster.</li>
</ul>



All of this is now available on your Stampede account, so<a href="https://product.stampede.ai"> get stuck in.</a>&nbsp;



If you need any help you can reach our team on <a href="mailto:support@stampede.ai">support@stampede.ai</a> or visit our Knowledge Base

Feature Update – Improved campaigns, reporting and imports

Engaging Customers Through WiFi Marketing

Test Post Update

NEW REPORTS

New This Week

September 2024

October take two 🎬

Octobers biggest feature drop 🎃

September take two 🎬

Whats new in September

Stampede announces Springo acquisition

Stampede announces global channel launch of hospitality martech platform

Stampede ranked in top 50 SmartTech Innovators 2020

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[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Get Started

<h2 class="wp-block-heading" id="h-2025-what-s-new-what-s-changed-what-s-coming">2025 &#8211; What&#8217;s new, what&#8217;s changed, what&#8217;s coming</h2>



At Stampede, 2025 marks a pivotal moment in our journey to become the all-in-one platform for the hospitality sector. We’ve been focused on joining the remaining dots — and what’s emerging is a powerful suite of tools, purpose-built to elevate both the guest experience and staff efficiency.



Whether it’s reserving a table, connecting to Wi-Fi, leaving feedback, or ordering a meal, we’re bringing modern, intelligent solutions to make it all seamless. Because when guests have a great time, they come back and they spend more.



Here’s what’s new, what’s changed, and what’s coming soon.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-reservations">🆕 What’s New in Reservations</h3>



<h4 class="wp-block-heading" id="h-ai-daily-summary-reporting">AI Daily Summary Reporting</h4>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="713" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp" alt="" class="wp-image-23713" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-768x535.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary.webp 1119w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Say goodbye to scanning through hundreds of covers and reservations. Our AI summarises your daily activity into a concise report, so you always have the big picture at a glance.



<h4 class="wp-block-heading" id="h-enhanced-floor-plan-experience">Enhanced Floor Plan Experience</h4>



We’ve rolled out upgrades to make our reservation floor plan even more intuitive on touch devices. Not only is navigation smoother, but key guest insights are surfaced right where you need them.



<h4 class="wp-block-heading" id="h-front-of-house-leaderboard">Front of House Leaderboard</h4>



Staff can now be assigned to tables and switch between accounts using a secure 4-digit PIN. Our new leaderboard gamifies the guest experience, with competitions designed to drive outstanding service.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="708" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp" alt="" class="wp-image-23714" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/demo">Speak to the team about Table Reservations -> </a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-wi-fi">📶 What’s New in Wi-Fi</h3>



<h4 class="wp-block-heading" id="h-mission-control-full-network-visibility">Mission Control: Full Network Visibility</h4>



Customers with our Wi-Fi add-on now have access to a complete real-time view of their network — and ours. With latency and availability tracked down to each access point, IT teams can be automatically alerted to issues.



Mission Control works across 30+ Wi-Fi hardware vendors, including UniFi, Mikrotik, Cisco, TP-Link, Aruba, and DrayTek.



Got multiple access points? You can also segment guest experiences based on location within your venue.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="707" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp" alt="" class="wp-image-23715" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-768x530.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/how-it-works/wifi">Discover the world&#8217;s best captive portal -></a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-reviews">🌟 What’s New in Reviews</h3>



<h4 class="wp-block-heading" id="h-ai-powered-google-review-replies">AI-Powered Google Review Replies</h4>



Manage your Google My Business reviews natively within Stampede. With our AI assistant, replies can reflect your brand’s tone of voice, making that first draft good enough to hit send.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="711" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp" alt="" class="wp-image-23716" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-now-live-public-review-benchmarking">Now Live: Public Review Benchmarking</h4>



Compare your Google Reviews to nearby venues at a glance with this new feature. Compare scores, total reviews, sentiment and more. Find out who&#8217;s winning locally and why, or how to keep your edge on the competition.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="709" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp" alt="" class="wp-image-23717" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/demo">Schedule a demo to see more -></a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-coming-soon-workflows">🔄 What’s Coming Soon – Workflows</h3>



Imagine building digital customer journeys that span months — or even years. Workflows will allow you to do exactly that, creating automated experiences that keep guests engaged long after their visit.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="710" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp" alt="" class="wp-image-23718" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-coming-soon-menus-ai">🧠 What’s Coming Soon – Menus AI</h3>



Launching pre-ordering just got easier. It starts with a PDF, image or scribble on a napkin and is transformed into an interactive, pre-order ready menu in under 60 seconds. 



This is a game-changer for operators who want to move fast. 



We&#8217;re looking for operators to try our new digital menu builder. Ready to rise up on the cutting edge of AI for hospitality? This is your chance!



<a class="" href="#">Schedule a demo →</a>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp" alt="" class="wp-image-23719" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-768x536.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-150x105.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-what-s-new-in-subscription-plans">💳 What’s New in Subscription Plans</h2>



We’ve streamlined our pricing by consolidating 40 different billing plans into just six. Now, it’s crystal clear what each plan includes, and you can mix and match across:



<ul class="wp-block-list">
<li>Wi-Fi</li>



<li>Marketing</li>



<li>Bookings</li>



<li>Reviews</li>



<li>Loyalty</li>



<li>Gift Cards</li>
</ul>



This modular approach helps customers simplify their tech stack and transition away from legacy systems.



It also keeps our admin lean, so we can invest more in building the best possible product.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-the-road-ahead">🚀 The Road Ahead</h3>



We’re building more than just software — we’re building a platform that makes hospitality easier, smarter, and more connected.



Let’s build together.



— Patrick CEO, Stampede

Partners

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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Marketing

A Customer Relationship Management system (CRM) is an invaluable and powerful technology tool for hospitality owners and operators to maximise the customer experience and reach their business goals.&nbsp;



But what exactly do we mean when we talk about CRM systems for hospitality?&nbsp;



In this post, you will learn all there is to know about this topic. Starting off with a definition, to features and benefits as well as tips on how to choose the right one.



In case you have unanswered questions left, we’ll also address common FAQs at the end of this guide.



<h2 class="wp-block-heading" id="h-what-is-a-crm-system">What is a CRM system?</h2>



A <a href="https://stampede.ai/">CRM system</a> is a tool used to manage interactions with existing customers and potential customers. It allows businesses to better track and organise customer data, such as contact details, purchase history, and other interactions.



Hospitality businesses of all sizes can benefit from a CRM solution, from small restaurants to large hotel groups. In the hospitality industry, it can be particularly valuable as a streamlined way to collect and analyse customer data coming from different sources. This could be your Guest WiFi, your loyalty scheme or your table booking system.



By understanding what guests are looking for, hospitality businesses can create unique experiences that meet individual needs and preferences and keep customers coming back time and again.&nbsp;



With the right CRM platform, hospitality operators can also access valuable insights into customer preferences and behaviours over time. Those can be used to drive business decisions.



Ultimately, this clever tool helps hospitality businesses build long-term relationships with customers in order to increase repeat visits, boost word-of-mouth referrals, and maximise revenue.



<h2 class="wp-block-heading">CRM key features</h2>



In today&#8217;s business landscape, understanding your customer is essential for long-term success. That&#8217;s why CRM software continues to grow in popularity, especially since it can provide a wide range of benefits to your business.&nbsp;



Here are some of the <a href="https://stampede.ai/blog/the-6-must-have-key-features-of-a-restaurant-crm">key features of a CRM</a>:



<ul class="wp-block-list">
<li>Customer profile management allows you to gather and store customer information to help create more targeted marketing campaigns.&nbsp;</li>



<li>Interaction tracking helps you monitor customer activities and preferences, enabling you to tailor your messaging for greater impact.</li>



<li>Automations simplify your sales and marketing processes and reduce manual workloads.</li>



<li>Reporting and analytics provide you with insights into your business&#8217;s performance, allowing you to optimise your operations.&nbsp;</li>



<li>Third-party integrations expand the capabilities of your CRM, allowing you to connect to other systems and tools.</li>
</ul>



Hospitality businesses have unique needs when it comes to CRM, and the features that matter most will depend on the size and type of business.&nbsp;



For instance, a hotel might find value in features such as loyalty programs, reviews management and revenue optimisation tools.&nbsp;



Restaurants may benefit from features like table booking management, event planning, and automated marketing.&nbsp;



Additionally, hospitality operators will likely find value in having access to comprehensive customer profiles and powerful analytics and reporting tools.&nbsp;



<h2 class="wp-block-heading">What are the benefits of a CRM for hospitality operators?</h2>



Without a CRM system in place, hospitality businesses may struggle to keep track of their customers and understand their preferences.&nbsp;



This can lead to errors such as sending promotional materials to the wrong customer. But also not having enough information about an individual&#8217;s interests to tailor the promotions and offers for them.



Furthermore, businesses are unable to accurately measure the effectiveness of their marketing campaigns and customer engagement strategies. As a result, businesses may not be able to capitalise on opportunities for growth or improve their customer service.



By investing in a CRM solution, <a href="https://stampede.ai/blog/how-restaurants-benefit-from-a-crm-system">hospitality operators can be more efficient in their operations</a> and optimise their customer experience. Automations enable businesses to streamline processes, saving time and money while allowing them to focus on providing quality service.&nbsp;



Additionally, CRMs allow venues to track customer interactions and activities in real-time. This gives them the ability to respond quickly and anticipate customer needs.&nbsp;



By leveraging analytics and reporting capabilities, operators can gain valuable insights into their customers’ purchasing habits, preferences and interests. This data is essential for optimising marketing campaigns to ensure that resources are used in the most efficient manner.&nbsp;



In short, a CRM system allows hospitality businesses to make informed decisions about how best to reach their customers and grow their business.



<h2 class="wp-block-heading">How to choose the right CRM?</h2>



<a href="https://stampede.ai/blog/the-3-different-types-of-a-crm-system-explained">Choosing the right CRM</a> for your hospitality business can be a daunting task. With so many options and features to consider, it&#8217;s important to first identify your specific business needs.&nbsp;



Once you have a clear understanding of what you require, you can begin to look out for important features. Focus on features that are critical to the smooth running of your customer service operations. For example communication management, automated workflows, marketing automations and data analytics. These capabilities will help streamline your operations and improve customer relationships.&nbsp;



When choosing a CRM, it&#8217;s also important to look for a platform that is tailored to the hospitality industry. This will ensure that you have access to the specific functionalities and integrations that are relevant to your business.&nbsp;



Taking the time to research and select the ideal solution can make all the difference in the success and growth of your hospitality business.



Once you have selected the CRM that is right for your venue, it&#8217;s important to ensure that it is properly implemented. A successful implementation will help ensure that all of the features and functionalities are being used to their fullest potential.



This includes training staff on how to use the system to its maximum capacity, as well as integrating the CRM with other systems to ensure data accuracy and consistency.&nbsp;



Additionally, it&#8217;s important to create a plan for ongoing maintenance and upkeep. The focus should be on regularly updating customer data, monitoring system performance, and making any necessary changes to ensure that the platform is operating optimally.&nbsp;



With the right implementation and maintenance plan in place, your CRM platform can be a powerful asset in helping your hospitality business succeed.



<h2 class="wp-block-heading">How can a CRM improve your marketing?</h2>



A CRM solution can <a href="https://stampede.ai/blog/why-is-a-crm-system-crucial-for-a-hospitality-marketer">revolutionise your marketing strategy</a> and improve your bottom line. With personalised customer data at your fingertips, you can create targeted email and SMS campaigns that speak directly to your audience.



Gone are the days of generic, one-size-fits-all approaches to marketing. With a CRM, you can tailor your messaging to specific customer segments based on their preferences and behaviours.&nbsp;



By leveraging customer data and creating targeted campaigns, you can build a strong relationship with your guests, increase bookings and enhance their overall experience.



For example, you could use the data to identify customers that haven’t visited in a while. You then send out discounts or loyalty rewards to encourage them back into your venue.&nbsp;



Plus, automating your marketing processes can save you time and money while still nurturing customer relationships.



<h2 class="wp-block-heading">3 Common FAQs about a CRM Solution</h2>



Let&#8217;s address 3 of the most frequently asked questions about this powerful tool.&nbsp;



<ol class="wp-block-list">
<li>What is a CRM system? Simply put, it is a software application that helps businesses better manage customer data, interactions, and relationships.</li>



<li>How can it benefit my business? A CRM can provide key insights into your customers&#8217; behaviours, preferences, and needs. This information can be used to create more targeted marketing and sales strategies, increase customer satisfaction, and drive revenue growth.</li>



<li>Is a CRM right for my business? If your business interacts with customers in any capacity, then it can be incredibly useful. It can help you organise important customer data, streamline communications, and improve customer service.</li>
</ol>



Investing in a CRM can be a smart decision that pays off in the long run.



Got some more questions? You might find the answer in <a href="https://stampede.ai/blog/7-frequently-asked-restaurant-crm-system-questions-answered">this article</a>.



<h2 class="wp-block-heading">Summary</h2>



In conclusion, CRM platforms are essential tools for elevating hospitality businesses to the next level.&nbsp;



They help streamline operations and provide a better customer experience by allowing businesses to efficiently collect customer data and insights from every interaction.&nbsp;



A well-built hospitality CRM system can significantly improve marketing campaigns, customer service, and process automations.&nbsp;



It is important to pick the right CRM software for your business, making sure to consider the features and pricing options that are right for you. By doing your homework and properly researching available solutions on the market, you can ensure you select one that best meets your needs.

What Is A Hospitality CRM System? A Full Guide

<ul class="wp-block-list">
<li>Unified platform equips hospitality teams to boost revenue, retention and efficiency</li>



<li>Stampede to provide a talk about AI for the hospitality sector that demystifies AI</li>
</ul>



London, UK, 5 August 2025 – &nbsp;<a href="https://stampede.ai/">Stampede</a>, a provider of unified guest engagement technology, will exhibit its solutions at <a href="https://www.hospitalitytechexpo.co.uk/">Hospitality Tech Expo</a>, ExCel London, 30 September – 1 October 2025 (Stand HT 112). From the first customer visit to lifelong loyalty, Stampede equips restaurants, pubs, bars and hotels with a platform that enables them to boost revenue, retention and efficiency from one seamless AI-enhanced platform. This includes marketing CRM, guest Wi-Fi, table booking management, reviews management, and digital loyalty software.



<a href="https://www.hospitalitytechexpo.co.uk/">The Hospitality Tech Expo</a> provides an opportunity for delegates to deepen their industry knowledge, while connecting with experts across the hospitality sector. It runs alongside six industry-leading events, and is the largest B2B event for hospitality industry growth.&nbsp;



In addition to exhibiting at Hospitality Tech Expo, Stampede’s Founder, Patrick Clover, will speak at the conference about artificial intelligence (AI). His presentation is titled: ‘AI. It’s not what you think’. It demystifies and challenges misconceptions about AI in hospitality. A short synopsis about his talk follows (date/time to be confirmed by the show organisers).



AI: It’s not what you think



AI isn’t what you think it is – and that’s exactly the point. This talk cuts through the noise to show how so-called ‘artificial intelligence’ is really just a smarter way to spot patterns in your data and turn them into sharper decisions: who’s likely to book, who’s dropping off, when to run a promo, and when to hold back. We’ll explore how pattern recognition is quietly powering better operations across hospitality – from anticipating guest behaviour and boosting covers, to cutting waste and improving loyalty. It’s not about replacing the personal touch; it’s about using the data you already have to make better decisions, faster.



Additionally, AI is widely misunderstood today. Popular culture paints it as either a villainous overlord or a near-magical oracle. But in reality, AI is neither. It’s not conscious, not creative in a human sense, and definitely not infallible. At its core, AI is a sophisticated pattern recognition tool trained on massive amounts of data to produce seemingly intelligent outcomes. It doesn’t “think” or “understand”, it predicts. And those predictions can be eerily accurate or hilariously wrong depending on the quality of the data and the context. Patrick challenges the myths and explores the real nature of AI. Points that he plans to cover during his talk include the following:



<ul class="wp-block-list">
<li>Why calling it “intelligent” is misleading</li>



<li>How it’s more about statistics than sentience</li>



<li>What it can actually do today – and what it can’t</li>



<li>How our assumptions about AI are shaping policy, ethics, and innovation – often in dangerous or unhelpful ways</li>



<li>The goal isn’t to dismiss AI, but to demystify it – to show how it works, where it’s useful, where it’s overhyped, and most importantly, how to think about it clearly.</li>
</ul>



Patrick Clover, Founder, Stampede says, “This event brings together some of the greatest minds in the UK hospitality industry. Many hospitality businesses are trading within a challenging economic environment. We look forward to meeting operators that would like to transform how they connect with their customers to boost revenue and drive long-term customer loyalty. Our AI-enhanced guest engagement platform is proven: we’re excited to demonstrate how Stampede equips hospitality businesses to develop a data-led sales strategy that works; supporting business growth, increasing loyal customers, and driving positive reviews.”&nbsp;



To find out more, contact <a href="mailto:hello@stampede.ai">hello@stampede.ai</a> to make an appointment to meet the team throughout the show.

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What People Say

As a restaurant operator, you’re dealing with many moving parts. From customer service to marketing strategy and staffing. How do you make sure that all of this complexity is managed effectively, especially during busy periods?&nbsp;



You may benefit from incorporating AI tools into your everyday operations as they can help streamline processes, manage supply and demand more efficiently, and perform analysis for data-driven decisions. All whilst freeing up precious time to focus on other parts of the business.



Learn more about 3 AI tools specifically designed for restaurants that could boost your bottom line.&nbsp;



<h2 class="wp-block-heading" id="h-1-ai-powered-table-booking-platform">1. AI-powered table booking platform</h2>



With the advent of <a href="https://stampede.ai/get-bookings">table booking systems powered by AI</a>, managing reservations has become a much simpler process for restaurants.&nbsp;



For example, with the help of AI, smart table allocation is now possible. The algorithm reviews and suggests ways to optimise seating. Also taking any customer preferences into account. This way, operators make optimum use of their venue and resources and customers are happy.



AI tools can also highlight instant upsell opportunities for restaurant operators based on historic customer interactions and preferences. The data is pulled from your order and pay system. Using this information staff can make personalised recommendations that boost customer satisfaction.



A common issue for restaurants is <a href="https://stampede.ai/blog/10-quick-ways-to-prevent-lost-revenue-from-no-shows">no-shows</a>. AI can help predict and tag customers that might be at risk of cancelling or not showing up. It can also use this input to trigger automated booking reminders to be sent out to avoid those.



<h2 class="wp-block-heading" id="h-2-ai-food-ordering">2. AI food ordering</h2>



AI food ordering has quickly become a popular solution for restaurants to help avoid long waiting times and overcome staff shortages.&nbsp;



With the use of self-serve kiosks or mobile apps, customers can quickly and easily order their meals without having to interact with staff members. An ordering app also allows customers to place their order in advance and have it ready and prepared upon arrival.&nbsp;



In addition, there is a new trend: <a href="https://voicebot.ai/2021/10/13/wendys-signs-with-google-cloud-to-bring-ai-and-voice-recognition-to-restaurant-chain/">AI voice ordering</a>. Some known restaurant chains have implemented this already to speed up their processes. Customers can order their food conveniently through voice commands.



To make the whole process even more personalised those tools can remember previous orders and preferences and can suggest them to the customer straight away.



<h2 class="wp-block-heading" id="h-3-inventory-and-resource-management">3. Inventory and resource management</h2>



Nailing inventory and resource management can be tricky but is a crucial aspect of any successful restaurant. This part has become much easier with AI tools to hand.



AI predicts in real-time what customers might order based on historic data and determine which products might be in high demand. This data can be further enriched with market and seasonal trends.



This way sales forecasting and supply purchasing become much more accurate. What’s more, it helps to prevent overstock and high amounts of food waste. So, restaurants can cut unnecessary costs from poor inventory management.



With the help of AI tools, restaurants can also use data insights to identify top-selling products, popular order combinations as well as slow burners. Restaurant operators can use this information when they design a new menu.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Restaurants will find that by adding AI tools to their tech stack they gain better control of their daily operations, streamline processes and improve finances.



There are some AI-powered tools restaurant operators should definitely consider, such as smart <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs">table booking platforms</a> and food ordering apps or self-serve kiosks. They not only support staff but also provide customers with a more personalised experience and thus drive their loyalty.



In addition, data insights, customer behaviours and market trends are used to make informed sales predictions. AI can therefore improve inventory and resource management and help businesses to save costs.&nbsp;



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Restaurant-Specific AI Tools That Drive Sales

Become A Stampede Pro With These Hidden Features

4 Types Of Customer Loyalty: How Loyal Are Yours?

What Makes A Hospitality CRM?

How To Build A Customisable Hospitality CRM Dashboard

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

Increase Sales With Your CRM And Marketing Automation

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]