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Like many other suppliers to the hospitality industry, we’ve spent the last week coming to terms with the impact of COVID-19.



As news came in about what venues are doing to stay afloat, our product team got stuck into building an easy way for businesses to <a href="https://stampede.ai/blog/why-hospitality-businesses-should-focus-on-selling-gift-vouchers-now/">offer gift cards</a>. And in only a few short days of work, we have our Gifting section ready. It features a bespoke microsite, which you can customise with your logo, text, terms, specific locations and a main image.



The Gifting section is available for all Stampede users to use immediately. If you don&#8217;t have an account with us yet, you can sign-up through <a href="https://signup.stampede.ai/?source=gifting">here</a>.



<h4 class="wp-block-heading">How To Get Started</h4>



Use the Stampede Marketing tools, or any other platforms you have, to send the microsite link to your customers.



Your customers can enter their details, select an amount to buy and will then be directed to a secure Stripe payment portal. Please note: you will need to set up a Stripe account, we can help with this.



This allows you to drum up support and funds to keep you going now. But also to give your customers something to look forward too.



To access your Gifting page &#8211; log into your Stampede account, navigate to Gifting on the menu bar on the left side and you’ll be good to go. You can create an unlimited number of voucher templates. Just add your text and theme colour.



Even more, it’ll pull in your existing branding from our WiFi Login if you’re using that feature too.



<h4 class="wp-block-heading">Spread The Word</h4>



It’s simple, fast to set up and effective. Now you need to share it. There are 4 built-in sharing options:



<ol class="wp-block-list"><li>Ready-made template in Marketing</li><li>Website embed code for your own website</li><li>Sharable URL for your social channels (don&#8217;t forget to encourage your customers to share it)</li><li>Downloadable QR code, ready to print for your shop fronts</li></ol>



Customers who contribute to your venue will be sent an email for the value they put in, with a QR code to enable redemption in your POS.



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Lot’s of venues are doing something similar &#8211; and it should be as easy to do as logging into WiFi.



If you need any help getting this going, or with anything else on the product. Contact one of our team via email: <a href="mailto:contact@stampede.ai">contact@stampede.ai</a> or give us a call: <a href="tel:+44 (0) 131 510 7008">+44 (0) 131 510 7008</a>.



Did you know that we&#8217;ve launched a community forum on our website? We&#8217;re seeing lots of great ideas and tips from across the hospitality industry right now and wanted to share those with you. <a href="https://get.stampede.help/portal/signup?utm_campaign=Community%20Forum%20Announce%203%2F2020%20%28MxsXsU%29&amp;utm_medium=email&amp;utm_source=Current%20Customers%20%28ChargeBee%29&amp;_ke=eyJrbF9lbWFpbCI6ICJjYXRlcmluYS50cmllbmRsQGJsYWNrYnguaW8iLCAia2xfY29tcGFueV9pZCI6ICJOZWNreFoifQ%3D%3D">Sign-up</a> now to share your own ideas, get some inspiration and ask questions to the community.

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<a rel="noreferrer noopener" href="https://www.thecaterer.com/news/hospitality-staff-poaching-rise-restaurant-worker-shortage" target="_blank">The Caterer</a>&nbsp;recently reported about&nbsp;staff poaching becoming a new tactic&nbsp;to nick employees from competitors in the run-up for the festive season. This news raises two main questions. How do businesses&nbsp;increase employee retention? And, can it be done without pay rises? That’s when&nbsp;internal communication&nbsp;comes in.



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<h4 class="wp-block-heading" id="h-why-internal-communication-matters">Why internal communication matters</h4>



Internal communication is about&nbsp;creating engaged and loyal employees, which forms the basis for a long-term work relationship. It helps to build a community feeling and shows that you care about your staff the way you do about your customers. Ultimately it can also&nbsp;increase revenue and decrease training and recruitment costs.



<h4 class="wp-block-heading">Why you should implement a internal staff newsletter</h4>



It might be challenging to physically gather everyone around for a regular catch-up due to different shifts, etc. So, the easiest and most effective way to communicate with your employees is by sending out staff newsletters by email.



3 main benefits of an internal newsletter:



<h5 class="wp-block-heading">1) Streamlined communication</h5>



Internal communication will be key to ensuring&nbsp;smooth operations&nbsp;during the busy times ahead. Email newsletters are probably the easiest way to update everyone on what’s going on and coming up in your venue.



Compared to other communication tools like WhatsApp or Slack, you can also keep track of who has read it already and it doesn’t get lost in a feed of future messages.



Plus, you can also include your investors and advisors in your mailing list to keep them informed as well.



<h5 class="wp-block-heading">2) Simplified &amp; organised onboarding process</h5>



Many businesses will hire temporary staff to help them out during the festive season. A newsletter is a&nbsp;quick way to get those up to speed&nbsp;with all the basic information they need week-to-week.&nbsp;



Besides, as newsletters help build engagement, you might be able to turn your temporary workforce into fixed employees.



<h5 class="wp-block-heading">3) Motivational booster</h5>



A newsletter is a great way to motivate your staff by&nbsp;recognising all the hard work they’re doing. Let them be part of your achievements over the past months. But also motivate them for what’s coming up.



For more engagement, turn your newsletter into a two-way channel. Use it to&nbsp;gather feedback and ideas&nbsp;from your employees.



<h4 class="wp-block-heading">How to set up a internal staff newsletter?</h4>



The best part of a staff newsletter is that you don’t need any extra tools to get started. Take what you’ve got already to hand and&nbsp;use your existing customer marketing tool. This way, you get even more value out of it.&nbsp;



Basically, you&nbsp;approach your internal newsletter the same way you would with a customer one.&nbsp;Mix informative and engaging content and include lots of visuals. Your staff are busy, so you need to make it worth a read.



Here&#8217;re some quick steps and tips when crafting your internal newsletter:



<ul class="wp-block-list"><li>Upload all your staff email addresses to a new “staff segment”</li><li>Create a branded “staff template” with recurring sections that you can reuse</li><li>Make it a regular thing &#8211; every fortnight or even monthly is probably enough</li><li>Curate different content ideas (more in part 2 of this article!)</li><li>Reduce your workload and turn it into a rotating task &#8211; get all your employees involved</li></ul>



Stay tuned for the&nbsp;second part of this article, where we’ll provide you with tons of content ideas for your next staff newsletter.&nbsp;



Need a hand with setting up your <a href="https://stampede.ai/how-it-works/marketing/#email">first internal newsletter</a>? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a> with our team.

How Internal Newsletters Help You To Retain Staff [Part 1]