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<a href="https://blog.hubspot.com/marketing/email-marketing-stats">According to Hubspot</a>, for every $1 (77p) spent on email marketing, $38 (£29.08) is generated for the business, giving a whopping 3,800% ROI.







Unlike with social media, email doesn’t have you playing against an algorithm. You’re also not left hoping people will see a sign outside your premises advertising your deals either. If you send your <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">customers an email</a>, they will see it in their inbox, making it much more direct. The challenge lies in making your email appealing enough, so they will open it just by seeing the subject line alone.&nbsp;



Here’s the thing. It’s not enough to just type a few lines and hope for the best either, as by avoiding to refine your content, you could be missing out on vital sales for your business. After all, said content is being delivered directly to your customers&#8217; inbox. So it has to be right to have a hope in bringing in sales as a result. 



If you want to know how to create email subject lines that increase open and response rates, here’s everything you need to know.&nbsp;



<h4 class="wp-block-heading">Why subject lines matter</h4>



When writing an email, it’s easy to put all the focus on the content of the email itself, rather than the subject line. In reality, the subject line is the first thing people will see when your email lands in their inbox. It will ultimately decide whether they open, ignore, delete or worse still…add your email address to their spam list, never to see any of your correspondence ever again.&nbsp;



It’s key to recognise that subject lines <a href="https://neilpatel.com/blog/clickable-email-subject-line-types/">are an important form of lead generation for your business</a>. If people are actively opening and engaging with your emails, then they are more likely to buy your product or service. On the flip side, if your subject lines are dull, too long, irrelevant or even too similar to every other company sending marketing emails, then this is unlikely to boost your open or response rates.&nbsp;



<h4 class="wp-block-heading">Keep it relevant</h4>



Your subject line needs to grab your readers, but also offer some form of incentive or intrigue. That being said, it also <a href="https://www.youtube.com/watch?v=mXnp96w9mW0">needs to be relevant to what they signed up for in the first place</a>. So, if people signed up to your restaurant mailing list specifically to hear about your news and discounts, and you send them an email with a subject line such as ‘The easiest way to cook pasta’ &#8211; your readers would be a little perplexed.



By the same token, it’s important not to keep rehashing the same old subject lines as these can get old quickly, especially if you email customers on a regular basis. Think about what has given you the best conversion rates in the past, and don’t stray too far from your winning formula. You might as well A/B test to see what works best for your customers.



<h4 class="wp-block-heading">Get to the point</h4>



<a href="https://www.forbes.com/sites/annabelacton/2017/10/12/the-best-and-worst-of-email-subject-lines/#47a6bb0f2d03">According to Forbes</a>, subject lines that go beyond 5 words are only opened 50% of the time. So, if you have 10,000 people on your mailing list, that’s already discounting 5,000 before they’ve even read the email. So, say you have a special deal coming up for Valentine’s Day, instead of writing ‘Amazing deals you won’t want to miss this Valentine’s Day at *Insert restaurant name*’, you could simply shorten it to ‘*Insert restaurant name* Valentine’s offers 2020’.



When creating subject lines to increase your open rates you should <a href="https://blog.hubspot.com/marketing/improve-your-email-subject-line">play around and try out different things</a>. There is no one fit all approach. to create catchy lines use verbs and adjectives to make people curious and create a desire to click on it. Avoid ALL CAPS and using too many !!! 



We all get sent hundreds of emails every day, and people simply don’t have time to read them all. Similar to when we browse a supermarket aisle, we are glancing for what we want and will likely make an instant decision about it. The same is true for emails too. So, tell your audience what you are offering or even pose a question, but use as few words as possible. Short and sweet is key!&nbsp;



<h4 class="wp-block-heading">Avoid the spam folder</h4>



So we’ve talked about how dull or irrelevant subject lines could land you in the spam folder, but <a href="https://mailchimp.com/resources/avoid-spam-filters/">there are other reasons you could end up there too</a>. For example, by trying to cheat signups by purchasing email lists. Not only is this a huge GDPR headache, but mailbox providers will associate your company email domain with unwanted content, aka spam.&nbsp;



It’s also a good idea to avoid the repetitive use of ‘salesy’ language such as ‘buy now’, ‘free’ etc. If your text reads like a robotic sales message, spam filters will think its just that. By also keeping your image sizes small (ideally below 30kb), and only linking to reputable sites, this can help keep your message in the inbox folder too. In essence, your email needs to appear as genuine as possible to mailbox providers.



Further reading: <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/</a>



<h4 class="wp-block-heading">Conclusion</h4>



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Email marketing</a> is a crowded marketplace, but with the right techniques, you can succeed by having a high open and response rate. The key is to keep it relevant and make it worthwhile. Similar to a newspaper headline, intrigue is a great tactic that works easily. You might even want to offer exclusive discounts or other incentives too.&nbsp;



Regardless of how on point your email marketing is, to be able to reach your customers, you need those all-important email addresses in the first place. 



Our software allows you to capture customer data in a way that’s simple and best of all, GDPR compliant. However, more than that, we can give you a broader overview of your customer demographics, so you know exactly who is visiting your restaurant, allowing you to tailor your campaigns to suit.&nbsp;Automated email marketing and bulk marketing, all in one place.



<a href="https://signup.stampede.ai/">S</a>upercharge your email marketing today. Get in touch.



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post

How to Create Email Subject Lines that Increase Open Rates

<a href="https://learn.g2.com/customer-reviews-statistics" target="_blank" rel="noreferrer noopener">73% of customers</a> place more value on the written review, rather than the star rating.



The number speaks for itself. Reviews are not only about the star rating anymore. High-star reviews certainly help you attract customers to your venues. Though the real value is found in the words rather than the score.&nbsp;Reviews sentiments are a powerful tool all businesses should make use of.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-the-power-of-written-reviews">The Power of Written Reviews</h4>



For some customers, it won’t take much to draw out a 5-star review. Others rarely rate any business with 100% despite being completely satisfied. Written reviews on the other hand tell a story on which potential new customers will base their opinion on.&nbsp;



Potential customers will pay attention to all sorts of details that give them a hint of what to expect when going to your venue. For example, any common problems or complaints that came up and if they&#8217;ve been handled.&nbsp;



Written reviews not only provide insights for your customers but more so, they allow businesses to capture the emotions behind the rating and can help you to find out what&#8217;s really going on.



<h4 class="wp-block-heading">Sentiment Analysis</h4>



How do you extract real value from your reviews then? A sentiment analysis will give you those insights. This technique is used to determine whether words in a text are positive, negative or neutral and are grouped respectively. It’s a great tool that helps you monitor your reviews and points you to potential (common) issues you should address.



But before you fire up a spreadsheet, ready to get started and manually sift through your reviews, there is a better way! Let a review sentiment software do the heavy lifting for you and make the process much more efficient.



<h4 class="wp-block-heading">Automated Reviews Sentiment Analysis</h4>



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<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/08/Social-Media-Posts-2-14.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOC9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xNC0xMDI0eDU3OS5wbmc=" alt="" class="wp-image-20300" width="437" height="246"/></a></figure>



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The above example showcases how sentiments are automatically captured from the written reviews and tagged in a summary dashboard.



What’s more, common themes are tracked and counted together. So that you can quickly determine which matters urgently need your attention.&nbsp;



The system can also flag negative reviews for you, le easily see which reviews you still need to reply to.



<h4 class="wp-block-heading">Best Practice Advice &#8211; Irony &amp; Sarcasm</h4>



Bear in mind that some words, even though they are positive words, might not be meant like that in a certain context.&nbsp;



“We had to wait for 15 min to get to our table. Great start into the evening.”



This is clearly not a positive review. Though “great start” might imply so, which can result in a positive flag. The good news, technology has evolved a lot recently and systems constantly keep learning and improving.&nbsp;



If you’ve got any questions about reviews, sentiment analysis or emailing customers then <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Get Maximum Value From Customer Reviews Sentiments

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The Coal Exchange Hotel

Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?







Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.



There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.



Further reading: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</a>



If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.



<h4 class="wp-block-heading">Give Your Space A Makeover</h4>



The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>. If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;



Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped">to inject some personality and character</a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. 



As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. 



<h4 class="wp-block-heading">Food Trucks</h4>



Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack">or even apple crumble served out of a truck</a>?



For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.



<h4 class="wp-block-heading">Entertainment</h4>



Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.



You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events">also experiment with themed nights</a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!



Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. 



This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. 



<h4 class="wp-block-heading">Conclusion</h4>



UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?



However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer insights based on their Guest WiFi connections</a>. Allowing you to market your restaurant, along with your outdoor summer events. 



Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">content to share on social media</a> &#8211; helping to promote your business further. 



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How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

In March 2021, Google has launched a new, exciting feature called ‘<a href="https://support.google.com/hotelprices/answer/10472393?hl=en&amp;ref_topic=10468394" target="_blank" rel="noreferrer noopener">free booking links</a>’ made for hotels and vacation rental properties. The idea is to get more free, organic traffic to the hotel’s website through better visibility on Google Search and Maps. This will ultimately&nbsp;increase direct bookings.



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So, can this feature be a game-changer for online hotel bookings?



We had a closer look into how it works and how you can get the most out of it for your business.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



The booking link can be added to your Google profile and acts as a&nbsp;free listing of your rates and availabilities. The link appears alongside the paid ads in the booking module (see example below).



To use this feature you have to be registered at the&nbsp;<a href="https://support.google.com/hotelprices/answer/10123427" target="_blank" rel="noreferrer noopener">Google Hotel Centre</a>&nbsp;or using Google Ads.



Hotels can choose which landing page they want their link to go to and Google will extract room availability and room rates from there.



When customers then search for a hotel, they can see the hotel’s own prices as well as any OTA offers. This way, they can quickly compare prices but also book directly from there.



As shown in the Best Western Hotel example below, the listing includes:



<ul class="wp-block-list">
<li>The hotel/property name</li>



<li>The room rate for the selected date</li>



<li>‘Official site’ badge and logo</li>



<li>Any additional amenities, such as free cancellation, special offers, etc.</li>
</ul>



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-11-at-07.12.18.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/703/1005/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMTEtYXQtMDcuMTIuMTgucG5n" alt="Google Booking Link Example" class="wp-image-21616" width="527" height="754"/></a></figure>



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<h5 class="wp-block-heading">Tips For A Higher Ranking</h5>



As those links are unpaid, they’re ranked according to the utility to users, which makes it a bit tricky to manage.



Some tips to&nbsp;rank higher on the listing:



<ul class="wp-block-list">
<li>Offer the best rate when guests book direct</li>



<li>Check that the prices on the listing match to those on your landing page</li>



<li>Keep enough availability for your direct bookings</li>



<li>Make sure your My Business listing on Google is updated and as detailed as it can be with reviews, high-quality imagery, amenities, etc.</li>



<li>Provide a user-friendly landing page experience</li>
</ul>



Also, check out the dedicated&nbsp;reporting feature&nbsp;in the Google Hotel Centre. You can see how many people have clicked on your link, as well as impressions and average booking value.



Use those insights to further&nbsp;optimise for direct bookings. Such as improving your landing page experience, reviewing your pricing strategy and comparing against local competitors.&nbsp;



What is the conclusion, are those free booking links as good as they sound?



The biggest bonus certainly is that the&nbsp;feature comes at no cost.&nbsp;It doesn’t involve much work to be set up but can certainly help to increase direct bookings.



It allows hotels to convert guests at an early point in their search and purchasing process. Plus, you get&nbsp;access to the guest data&nbsp;which you can use for future marketing purposes to boost guest loyalty. So, it is definitely worth setting it up.&nbsp;



<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Reach out</a>&nbsp;to find out how you can use your collected guest data to create personalised marketing campaigns that convert.

This Free Google Tool Can Increase Direct Bookings With Ease

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AI in Hospitality: Transforming Your Venue’s Future

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July Update – Smarter Reviews, Square Integration and more…

Note: This article is for readers with previous experience in paid advertising.



In the hospitality industry, effective guest acquisition is crucial to staying competitive, yet traditional advertising can be costly. Enter Meta Lead Forms – a new, budget-friendly approach to attracting more guests that are quickly gaining traction in hospitality. For hotels, restaurants, bars, and event venues, Meta Lead Forms offers a more affordable alternative to other ad formats, connecting businesses directly to interested customers while funnelling data straight into your Stampede CRM.



In this post, we’ll explore why Meta Lead Forms are reshaping hospitality marketing budgets, compare them to traditional lead-generation methods, and share tips for making the most of your ad spend.



<h2 class="wp-block-heading" id="h-what-are-meta-lead-forms">What Are Meta Lead Forms?</h2>



Meta Lead Forms are a type of advert on Meta platforms (Facebook and Instagram) designed to simplify the lead-capture process. Unlike traditional ads that take customers off-platform to external websites, Meta Lead Forms allow users to input their information directly within the ad itself. This streamlined process minimises barriers, boosts lead conversion rates, and reduces the cost of capturing valuable customer data. 



<h2 class="wp-block-heading" id="h-the-cost-efficiency-of-meta-lead-forms">The Cost Efficiency of Meta Lead Forms</h2>



For budget-conscious hospitality businesses, this is a great choice. Traditional lead-generation methods like Google Ads, web-based lead forms, or physical marketing collateral can be effective but often come with high costs. Here’s how Meta Lead Forms offer a better value:



<ol class="wp-block-list">
<li>Lower Cost Per Lead (CPL): Meta Lead Forms generally result in more submissions than external forms, as customers don’t need to leave the platform. This is ease-of-use and reduces the cost of each successful lead.</li>



<li>Minimised Click-Through Barriers: Every extra click or redirect increases the chance a potential customer will drop off. Meta Lead Forms minimises those barriers, resulting in a higher chance of conversion for each ad interaction, which also keeps overall campaign costs down.</li>
</ol>



Better Targeting with Stampede Integration: By linking your Meta Lead Forms to the Stampede CRM, you can target and re-target ads to more specific segments, such as past guests, repeat visitors, those interested in seasonal events or from lead form submissions. This audience focus means you’re spending only on ads that reach high-potential customers, maximising ROI.



<h2 class="wp-block-heading" id="h-how-meta-lead-forms-stack-up-against-other-lead-generation-methods">How Meta Lead Forms Stack Up Against Other Lead-Generation Methods</h2>



Here’s a quick comparison of Meta Lead Forms with other popular lead-generation tactics: 



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Lead-Generation Method</td><td>Average Cost</td><td>Conversion Efficiency</td><td>User Experience</td></tr><tr><td>Meta Lead Forms</td><td>Low</td><td>High</td><td>Seamless</td></tr><tr><td>Google Search Ads</td><td>Moderate to High</td><td>Moderate</td><td>External link needed</td></tr><tr><td>Physical Ads (Print, Flyers)</td><td>High</td><td>Low</td><td>Manual interaction needed</td></tr></tbody></table></figure>



Meta Lead Forms often outshine these alternatives by combining lower costs with high conversion efficiency. Plus, they offer the added benefit of real-time data sync with Stampede CRM, so your team can act quickly. 



<h2 class="wp-block-heading" id="h-maximising-impact-tips-for-optimising-your-budget-with-meta-lead-forms">Maximising Impact: Tips for Optimising Your Budget with Meta Lead Forms</h2>



To get the most out of Meta Lead Forms on a limited budget, consider these optimisation tips:



<ol class="wp-block-list">
<li>Target the Right Audience Use your Stampede CRM to segment customers based on specific interests or behaviours and build custom Meta audiences from those segments. For example, target previous guests who have shown interest in events or seasonal offerings, maximising ad relevance and cutting unnecessary ad spend.</li>



<li>Use Clear, Compelling Call-to-Actions (CTAs) Meta Lead Forms are designed to be easy for customers, but your CTA can make or break an ad’s success. Instead of generic CTAs, use something engaging and specific to your offer, like “Reserve Your Spot” or “Get Exclusive Deals.”</li>



<li>Leverage Special Offers to Boost Conversions People respond well to special offers, like a free appetiser or discounted room rate for new guests. Including a clear value proposition in your Meta Lead Form ad can lead to higher conversions without increasing ad spend.</li>



<li>Monitor and Adjust Campaigns in Real-Time With the Stampede and Meta integration, your lead data syncs instantly. Monitor which campaigns are driving the most conversions and adjust your targeting or budget allocation as needed to focus on top-performing ads.</li>



<li>Retarget Interested Leads with Custom Audiences Meta Lead Forms allow you to gather information from potential customers who may not be ready to book immediately. Using Stampede’s custom audience sync feature, you can retarget these leads with follow-up ads, helping you stay top-of-mind until they’re ready to convert.</li>
</ol>



<h2 class="wp-block-heading" id="h-the-future-of-guest-acquisition-for-hospitality">The Future of Guest Acquisition for Hospitality</h2>



Meta Lead Forms are changing the game in guest acquisition for the hospitality industry. By seamlessly capturing leads and syncing with Stampede CRM, they allow businesses to connect with the right audience in a more personalised way. With this efficient approach, hospitality teams can increase engagement, drive more bookings, and strengthen guest relationships—all with minimal effort and resources.

A more effective way to run Meta ads for hospitality

Creating more video content for social media will be a big focus for many brands this year. However, with different platforms come different video formats to choose from, all with a slightly different purpose. Let’s take Instagram as an example. What is the difference between Reels and Stories? 



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Is one maybe better than the other to grow your account and increase engagement? Should you use both or just opt for one?



 We’ve compared the main differences between Instagram Stories and Reels in the table below.



<figure class="wp-block-table is-style-stripes"><table class="has-background has-fixed-layout" style="background-color:#ffe8ec"><thead><tr><th class="has-text-align-right" data-align="right"></th><th>STORIES</th><th>REELS</th></tr></thead><tbody><tr><td class="has-text-align-right" data-align="right">Format</td><td>Video, image, posts from your feed</td><td>Video only</td></tr><tr><td class="has-text-align-right" data-align="right">Length</td><td>Up to 15 seconds</td><td>Up to 30 seconds</td></tr><tr><td class="has-text-align-right" data-align="right">Lifespan</td><td>24 hours</td><td>Unlimited</td></tr><tr><td class="has-text-align-right" data-align="right">Caption</td><td>No</td><td>Full captions available</td></tr><tr><td class="has-text-align-right" data-align="right">Placement</td><td>Shared to followers</td><td>Explore tabs, own Reels and as Story</td></tr><tr><td class="has-text-align-right" data-align="right">Audience &amp; reach</td><td>Engage with followers</td><td>Reach out to new customers and engage with followers</td></tr><tr><td class="has-text-align-right" data-align="right">Marketing objective</td><td>Engagement &amp; sales</td><td>Awareness &amp; growth</td></tr><tr><td class="has-text-align-right" data-align="right">User can save?</td><td>No</td><td>Yes</td></tr><tr><td class="has-text-align-right" data-align="right">Re-share</td><td>Only via private message</td><td>Via own story or private message</td></tr></tbody></table></figure>



To make the best use of Instagram Reels and Stories, here are 30 ideas to help you increase engagement and grow your audience.



<h4 class="wp-block-heading">15 Instagram Reel Ideas For Hospitality</h4>



Reels are great to widen your reach and attract new customers. Use them as a medium to introduce people to your business and to give them an idea of what they can expect.



Introduce your business Reels ideas:



<ol class="wp-block-list">
<li>Venue tour</li>



<li>Tell your brand story</li>



<li>Staff intro</li>



<li>Showcase your bestsellers</li>



<li>Highlights of a recent event</li>



<li>Customer spotlight/testimonial</li>



<li>Product spotlight &#8211; merchandise</li>



<li>Seasonal event promotions</li>
</ol>



Reels are meant to be fun to watch and engaging and therefore often also have the potential to go viral.



Go viral Reels ideas:



<ol class="wp-block-list">
<li>How to … prepare a dish/drink</li>



<li>Chef hacks &#8211; cooking tutorials</li>



<li>Before and after &#8211; kitchen before and after service&nbsp;</li>



<li>Your twist on a current (food) trend</li>



<li>Making of &#8211; new dish creation …&nbsp;</li>



<li>Ingredient spotlight &#8211; 5 things you can do with …</li>



<li>Promote newsletter sign-ups &#8211; receive exclusive offers</li>
</ol>



<h4 class="wp-block-heading" id="h-15-instagram-stories-ideas-for-hospitality">15 Instagram Stories Ideas For Hospitality</h4>



Engaging and trust-building content is what your should aim for in your Stories. Also, as customers are already familiar with your brand, any promotional content will perform particularly well here.&nbsp;



<ol class="wp-block-list">
<li>Daily/weekly specials</li>



<li>Last-minute offers or free tables due to cancellations</li>



<li>Upcoming events &#8211; countdown and reminder on the day</li>



<li>Employee spotlight</li>



<li>Supplier spotlight</li>



<li>Showcase your new menu items</li>



<li>Go behind the scenes&nbsp;</li>



<li>A day in the life of …</li>



<li>This or that? Your favourite dish on our menu</li>



<li>Poll &#8211; new menu item, re-introduce popular dish, name for new dish …</li>



<li>Promote e-commerce products &#8211; gift cards, meal kits …</li>



<li>Re-share customer content</li>



<li>Share customer feedback</li>



<li>Sneak peek &#8211; teaser, coming up</li>



<li>Celebrate internal events &#8211; birthdays, anniversaries …&nbsp;</li>
</ol>



If your social channels are already running on autopilot, take the time to explore other, more profitable marketing channels like Email and SMS. Check out our <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Marketing tool</a> or <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team to find out more.

Instagram Stories vs. Reels. Here’s how and when to use them

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<h5 style="text-align: center;">Please choose from one of the options below</h5>
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contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Get Started

Managing online&nbsp;table bookings&nbsp;and handling online&nbsp;customer reviews&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.



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Aside from the obvious benefits of a slick customer experience, with the&nbsp;<a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both&nbsp;together, you can&nbsp;elevate your operations&nbsp;to the next level.



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system">3 Reasons To Link Your Bookings And Reviews System</h5>



<h6 class="wp-block-heading">1) Get valuable operational insights</h6>



If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;



From this, you can withdraw valuable&nbsp;operational insights,&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;



This is particularly useful if the customer has left a&nbsp;negative review. It will help you to better understand what might have happened and to&nbsp;take appropriate action.



<h6 class="wp-block-heading">2) Control your reviews</h6>



By linking both systems you have&nbsp;<a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener">better control of your reviews</a>.&nbsp;



Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.



But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;customer has actually been at your venue.&nbsp;



For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;



This way you also&nbsp;avoid fake or invalid reviews&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;



<h6 class="wp-block-heading">3) Optimise the full customer journey</h6>



You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.



This will give you a full,&nbsp;single customer view of their experience&nbsp;and the timeline of events.&nbsp;



It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised customer experiences</a> can be discovered with ease.



<h5 class="wp-block-heading">How To Use Reviews and Bookings Data To Increase Loyalty</h5>



There’s even more you can do with the&nbsp;combined data from your booking and feedback&nbsp;system.



Here are&nbsp;3 segmentation examples&nbsp;you can use to power up your marketing campaigns.



Has been at the venue but has not left a review&nbsp; -&gt; Send a review reminder, you can incentivise it if you want



Has been at the venue and has left positive feedback -> Reach out and send them a special offer if they refer you to family &amp; friends



Has been at the venue and has left negative feedback -&gt; &nbsp;Win-back campaign with a special offer



Want to fill in more seats more often?&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

3 Ways To Improve Customer Experience With Bookings & Reviews

Loyalty App

<h2 class="wp-block-heading" id="h-2025-what-s-new-what-s-changed-what-s-coming">2025 &#8211; What&#8217;s new, what&#8217;s changed, what&#8217;s coming</h2>



At Stampede, 2025 marks a pivotal moment in our journey to become the all-in-one platform for the hospitality sector. We’ve been focused on joining the remaining dots — and what’s emerging is a powerful suite of tools, purpose-built to elevate both the guest experience and staff efficiency.



Whether it’s reserving a table, connecting to Wi-Fi, leaving feedback, or ordering a meal, we’re bringing modern, intelligent solutions to make it all seamless. Because when guests have a great time, they come back and they spend more.



Here’s what’s new, what’s changed, and what’s coming soon.



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<h3 class="wp-block-heading" id="h-what-s-new-in-reservations">🆕 What’s New in Reservations</h3>



<h4 class="wp-block-heading" id="h-ai-daily-summary-reporting">AI Daily Summary Reporting</h4>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="713" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp" alt="" class="wp-image-23713" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-768x535.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary.webp 1119w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Say goodbye to scanning through hundreds of covers and reservations. Our AI summarises your daily activity into a concise report, so you always have the big picture at a glance.



<h4 class="wp-block-heading" id="h-enhanced-floor-plan-experience">Enhanced Floor Plan Experience</h4>



We’ve rolled out upgrades to make our reservation floor plan even more intuitive on touch devices. Not only is navigation smoother, but key guest insights are surfaced right where you need them.



<h4 class="wp-block-heading" id="h-front-of-house-leaderboard">Front of House Leaderboard</h4>



Staff can now be assigned to tables and switch between accounts using a secure 4-digit PIN. Our new leaderboard gamifies the guest experience, with competitions designed to drive outstanding service.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="708" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp" alt="" class="wp-image-23714" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/demo">Speak to the team about Table Reservations -> </a>



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<h3 class="wp-block-heading" id="h-what-s-new-in-wi-fi">📶 What’s New in Wi-Fi</h3>



<h4 class="wp-block-heading" id="h-mission-control-full-network-visibility">Mission Control: Full Network Visibility</h4>



Customers with our Wi-Fi add-on now have access to a complete real-time view of their network — and ours. With latency and availability tracked down to each access point, IT teams can be automatically alerted to issues.



Mission Control works across 30+ Wi-Fi hardware vendors, including UniFi, Mikrotik, Cisco, TP-Link, Aruba, and DrayTek.



Got multiple access points? You can also segment guest experiences based on location within your venue.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="707" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp" alt="" class="wp-image-23715" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-768x530.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/how-it-works/wifi">Discover the world&#8217;s best captive portal -></a>



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<h3 class="wp-block-heading" id="h-what-s-new-in-reviews">🌟 What’s New in Reviews</h3>



<h4 class="wp-block-heading" id="h-ai-powered-google-review-replies">AI-Powered Google Review Replies</h4>



Manage your Google My Business reviews natively within Stampede. With our AI assistant, replies can reflect your brand’s tone of voice, making that first draft good enough to hit send.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="711" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp" alt="" class="wp-image-23716" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-now-live-public-review-benchmarking">Now Live: Public Review Benchmarking</h4>



Compare your Google Reviews to nearby venues at a glance with this new feature. Compare scores, total reviews, sentiment and more. Find out who&#8217;s winning locally and why, or how to keep your edge on the competition.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="709" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp" alt="" class="wp-image-23717" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/demo">Schedule a demo to see more -></a>



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<h3 class="wp-block-heading" id="h-what-s-coming-soon-workflows">🔄 What’s Coming Soon – Workflows</h3>



Imagine building digital customer journeys that span months — or even years. Workflows will allow you to do exactly that, creating automated experiences that keep guests engaged long after their visit.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="710" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp" alt="" class="wp-image-23718" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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<h3 class="wp-block-heading" id="h-what-s-coming-soon-menus-ai">🧠 What’s Coming Soon – Menus AI</h3>



Launching pre-ordering just got easier. It starts with a PDF, image or scribble on a napkin and is transformed into an interactive, pre-order ready menu in under 60 seconds. 



This is a game-changer for operators who want to move fast. 



We&#8217;re looking for operators to try our new digital menu builder. Ready to rise up on the cutting edge of AI for hospitality? This is your chance!



<a class="" href="#">Schedule a demo →</a>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp" alt="" class="wp-image-23719" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-768x536.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-150x105.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-what-s-new-in-subscription-plans">💳 What’s New in Subscription Plans</h2>



We’ve streamlined our pricing by consolidating 40 different billing plans into just six. Now, it’s crystal clear what each plan includes, and you can mix and match across:



<ul class="wp-block-list">
<li>Wi-Fi</li>



<li>Marketing</li>



<li>Bookings</li>



<li>Reviews</li>



<li>Loyalty</li>



<li>Gift Cards</li>
</ul>



This modular approach helps customers simplify their tech stack and transition away from legacy systems.



It also keeps our admin lean, so we can invest more in building the best possible product.



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<h3 class="wp-block-heading" id="h-the-road-ahead">🚀 The Road Ahead</h3>



We’re building more than just software — we’re building a platform that makes hospitality easier, smarter, and more connected.



Let’s build together.



— Patrick CEO, Stampede

Build, Build, Build

Now Online – Highlands and Islands Airports