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Keeping on top of your marketing whilst running a hospitality business can be tough. Let marketing automations do the heavy lifting for you. 



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They&nbsp;make your&nbsp;marketing easy and free up your time&nbsp;to focus on driving sales.



Check out our most popular marketing automations that you can send via email and SMS.



<h5 class="wp-block-heading" id="h-4-quick-win-marketing-automations-campaigns">4 Quick-Win Marketing Automations Campaigns</h5>



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Drive repeat visits



Want to send out personalised campaigns that drive sales?



Send customers a&nbsp;birthday offer&nbsp;via SMS.



Data: Date of birth



<a href="https://stampede.ai/customer/bar-tonic">Read Success Story</a>
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Retain your customers



Haven’t seen some of your customers for a while?



Create a&nbsp;win-back email&nbsp;campaign to bring them back to your venue.



Data: Last in-venue visit or booking



<a href="https://stampede.ai/customer/cocktail-embassy">Read Success Story</a>
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Get more and better reviews



Need to boost your reputation online?&nbsp;



Activate the&nbsp;reviews automation&nbsp;to start pushing those numbers up.



Data: Recent in-venue visitor



<a href="https://stampede.ai/customer/montpeliers-group">Read Success Story</a>
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Nurture your loyal customers



Want to build a loyal customer base?



Reward your loyal customers with a&nbsp;‘thank you’ voucher&nbsp;and turn them into fans.



Data: Frequent loyalty card user or customer



<a href="https://stampede.ai/customer/atis">Read Success Story</a>
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<h5 class="wp-block-heading">5 Reasons Why Our Customers Love Marketing Automations</h5>



<ol class="wp-block-list">
<li>They are fast to set up, tip: create and re-use templates</li>



<li>They run on autopilot and leave you time to focus on other tasks</li>



<li>They drive sales &#8211;&nbsp;<a href="https://moosend.com/blog/10-marketing-automation-statistics-need-know/" target="_blank" rel="noreferrer noopener">75% of email revenue</a>&nbsp;comes from personalised campaigns</li>



<li>They are personalised and relevant to your customers which means high conversion rates</li>



<li>They keep customers engaged and coming back to your venues</li>
</ol>



Also, have a look at our&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">simple&nbsp;5-step recipe&nbsp;</a>that will help you set-up more personalised marketing campaigns.



Let us make marketing easier for you. Get started with <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede marketing automations</a> to free up your time.

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Easy And Profitable Marketing With Automations

September & October 2025 Hospitality Content Calendar

August & September 2025 Hospitality Content Calendar

July & August 2025 Hospitality Content Calendar

June & July 2025 Hospitality Content Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

New Menu HTML Email Template

Sports Fixture HTML Email Template

Hospitality Newsletter HTML Email Template

Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

5 Tips To Sell More Gift Cards This Festive Season

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



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Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

A proven way to <a href="https://stampede.ai/how-it-works/wifi">build your customer mailing list with minimal effort is using your WiFi</a>. It works, as customers want to stay connected when they’re out and about.



However, some operators might have noticed a shift in customers’ behaviour lately.&nbsp;



With going out becoming more of a treat, customers seem to spend less time on their phones, and more time focusing on the moment with their family &amp; friends.&nbsp;



So, how can you encourage your customers to use your WiFi again to keep growing your mailing list?



<h4 class="wp-block-heading" id="h-increase-visibility">Increase Visibility</h4>



Back in the day, when ‘free WiFi’ was still a novelty, businesses used to have signs and posters in their venue to encourage customers to sign-up.



Those have disappeared with more and more venues offering WiFi and customers expecting it as a given.&nbsp;



Time for a little reminder.&nbsp;



Here’re 3 quick steps to action:



<ol class="wp-block-list">
<li><a href="https://www.qr-code-generator.com/">Generate a QR code</a> that links to your Guest WiFi sign-up page</li>



<li>Print posters with your QR code &#8211; distribute them in your venue</li>



<li>Add the name of your network to menus, table toppers, etc.</li>
</ol>



<h4 class="wp-block-heading">Offer Discounts</h4>



Discounts always work as a treat, especially to boost WiFi log-ins. They become even more effective if customers can use them instantly.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Sign-up to get %-off your bill today</li>



<li>Happy Hour promotion &#8211; get 2-4-1 if you sign up now</li>



<li>Post whilst in-venue, tag us, and get a freebie or voucher for the next visit</li>
</ul>



<h4 class="wp-block-heading">Run Contests</h4>



Contests are not only fun and engaging but they are also an easy way to grow your customer mailing list for low costs.



Some ideas to get you started:



<ul class="wp-block-list">
<li>Prize draw &#8211; sign up and share with a friend to increase your chances to win</li>



<li>Vote for your favourite dish &#8211; enter your email to win a voucher</li>



<li>Take the quiz to find your perfect drink &#8211; enter your email to see the results and enter a prize draw</li>



<li>Photo wall competition</li>
</ul>



Start capturing your data through your <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a> and build your mailing list with ease. Get in touch to find out more about the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>.

3 Tools To Get More Customers On Your Mailing List

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> should definitely be part of your strategy.&nbsp;



There are three different types of CRM systems:



<ol class="wp-block-list">
<li>Analytical CRM systems that gather data useful for reporting and decision-making.</li>



<li>Operational CRMs that streamline processes and communication.</li>



<li>Collaborative CRM platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems">1. Analytical CRM systems</h2>



When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;



With these powerful tools, you can dive deep into customer data, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;



Analytical CRMs also make it easy to create customised reports and visualisations. Those help you track progress and hone in on areas that need improvement.



By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.



<h2 class="wp-block-heading">2. Operational CRM systems</h2>



Operational CRMs are a vital tool for businesses to streamline their processes and improve overall customer experience.&nbsp;



They allow companies to better manage every touchpoint of the customer journey, from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.



Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message">better communication</a> with customers but also allows businesses to make data-driven decisions for continuous improvement.



<h2 class="wp-block-heading">3. Collaborative CRM systems</h2>



Collaborative CRM systems make sure that everyone in the business has access to the same data. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;



With a collaborative CRM, every individual involved in the customer&#8217;s journey can view the full customer record with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;



The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;



<h2 class="wp-block-heading">Tips on how to choose the right CRM system for your hospitality business</h2>



As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.



However, with so many options out there, it can be challenging to choose the right CRM. The operational feature is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.



However, ideally, a CRM system should incorporate elements of all three CRM types &#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;



It&#8217;s important to emphasise the significance of finding the right fit for your needs when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;



You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources



<h2 class="wp-block-heading">Closing thoughts</h2>



Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.



By investing in the right type of <a href="https://stampede.ai/amaze">CRM system</a>, you can unlock significant potential for your business and take your customer experiences to the next level.

The 3 Different Types Of A CRM System Explained

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

4 Types Of Customer Loyalty: How Loyal Are Yours?

What Makes A Hospitality CRM?

Test Post Update

NEW REPORTS

New This Week

September 2024

October take two 🎬

Octobers biggest feature drop 🎃

September take two 🎬

Whats new in September

Marketing automation on its own is powerful. However, when backed up with a <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">Customer Relationship Management (CRM) system</a> hospitality businesses can take their revenue and customer loyalty to the next level.



This clever tech pairing comes with significant opportunities to engage and retain customers, drive conversions and significantly boost profit margins.



In this blog post, we&#8217;ll explore what marketing automation fueled by a CRM system means and review some best practices as well as real-life examples.



<h2 class="wp-block-heading" id="h-what-is-marketing-automation">What is marketing automation?</h2>



<h4 class="wp-block-heading" id="h-1-1-definition">1.1. Definition</h4>



Marketing automation is a tool for businesses to streamline their marketing efforts and effectively communicate with their customers using personalisation and targeted messaging.



The driver behind this automation is customer data, which is collected and stored in the CRM solution. Many <a href="https://stampede.ai/how-it-works/marketing">CRMs</a> now include a marketing automation feature, allowing for easier campaign management and tracking.



Emails and SMS campaigns are sent out automatically using pre-defined triggers, such as specific customer characteristics or interactions.&nbsp;



Plus, automation saves staff a lot of time and also reduces the risk of human error.&nbsp;



<h4 class="wp-block-heading" id="h-1-2-trigger-based-campaign-examples">1.2. Trigger-based campaign examples</h4>



Here are some trigger-based campaign examples hospitality venues should implement.



<ul class="wp-block-list">
<li>New newsletter subscribers &#8211; a simple welcome message drives engagement and encourages revisits.</li>



<li>Win-back lost customers &#8211; attract them back with a special deal.</li>



<li>Birthday surprise offer &#8211; shows that you value your customers and helps strengthen your relationship.</li>



<li>Online review booster &#8211; an automated post-visit review request email will keep guest feedback flowing.&nbsp;</li>
</ul>



The required customer data for those campaigns can easily be extracted from the CRM through segmentation.



<h2 class="wp-block-heading" id="h-4-key-reasons-to-implement-marketing-automation">4 key reasons to implement marketing automation</h2>



Marketing automation benefits hospitality businesses in a number of ways.



Firstly, it allows nurturing customers towards long-term loyalty through personalised and targeted content. Customers are more likely to feel valued and appreciated when the messages they receive resonate with their specific interests and needs.&nbsp;



Secondly, personalised emails have proven to be more relevant and therefore have a higher conversion rate. In fact, they have a <a href="https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/">2.5 times higher click-through rate</a> than a generic email.



Thirdly, marketing automation also provides businesses with additional sales and upsell opportunities based on historic customer interaction in-venue and online.



Finally, once the setup is complete, automated campaigns don’t require much work as they run automatically. This allows your team to focus on other areas of the business.



<h2 class="wp-block-heading" id="h-best-practice-tips">Best practice tips</h2>



Marketing automation has become an increasingly important tool in the hospitality industry. However, to be truly effective, some best practices should be considered.&nbsp;



Firstly, input from various data sources through your CRM is crucial. By collating data from your tech tools, such as <a href="https://stampede.ai/how-it-works/wifi">Guest Wifi</a>, <a href="https://stampede.ai/how-it-works/loyalty">loyalty scheme</a> and <a href="https://stampede.ai/get-bookings">table booking platform</a>, you can build a comprehensive customer profile.



Furthermore, to make the best use of the data, it&#8217;s important to segment it into distinct customer groups. To make it easier, use the pre-defined data segments provided by CRM solutions.



Finally, operators should regularly check their triggers to ensure their automation work effectively and that customers still receive relevant and timely communications.&nbsp;



<h2 class="wp-block-heading" id="h-how-hospitality-operators-succeed-with-marketing-automation">How hospitality operators succeed with marketing automation</h2>



Here are some real-life examples from hospitality businesses that have used their CRM to automate their marketing processes.



<a href="https://stampede.ai/customer/bar-tonic">Bar Tonic</a> has seen astonishing results from their automated birthday emails, offering customers a martini on the house. So far, they’ve generated over £10,000 return visit ROI from it.&nbsp;



Another marketing automation usage example comes from the <a href="https://stampede.ai/customer/signature-pub-group">Signature Pub Group</a>. By automating their review request emails, they’ve managed to collect more than 12,000 reviews in a short period of time.



Marketing automation not only increases sales but is also a real time-saver. For example, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a> is able to 2 hours per week since implementing it.



<h2 class="wp-block-heading">Takeaway</h2>



There is no doubt that marketing automation are an essential tool for any hospitality operator that wants to increase customer loyalty.



By laying down the foundation with a powerful CRM system and then leveraging it with personalised messages tailored to specific customer segments, they can make sure that their guests are engaged and keep coming back.&nbsp;

Increase Sales With Your CRM And Marketing Automation

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

How to Legally and Safely Collect and Use Customer Data in the Hotel Industry

Introducing Reviews+: AI-Powered Review Management

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Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Build, Build, Build

Introducing AI Segments for Marketing

A more effective way to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

How To Use Data To Unveil Your True Brand Fanatics

How to Set Up a Coworking Space in Your Coffee Shop

Stampede Spotlights Guest Engagement Technology at Hospitality Tech Expo (ExCel London, 30 Sept – 1 Oct 2025)

Introducing Quick Campaigns

5 Tips to Make Your Restaurant More Instagrammable

Introducing More Tools To Thrive – Stampede 2023 Product Update

4 Best Restaurant Table Booking Software Compared

Strengthen Your Brand With Customised Booking Emails

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

New Feature – Stampede Table Booking System

Working In Hospitality: Harnessing The Efficiency Of Tech

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

Cate Triendl

We’re pleased to launch our brand new <a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Table Booking</a> system this week!&nbsp;



Technology should make your life easier, not more stressful. That&#8217;s why our intuitive online table reservation feature helps you get more tables booked, and manage your front-of-house operations efficiently.&nbsp;



With Stampede Bookings, businesses can close the loop from customer acquisition to retention and growth as a result, all with one platform (and one monthly subscription).



<h5 class="wp-block-heading" id="h-key-table-booking-features">Key Table Booking Features</h5>



Fully Branded&nbsp;



<ul class="wp-block-list"><li>Branded booking experience through your website and social channels</li><li>Responsive design fits perfectly on mobile, desktop and tablets.</li></ul>



Table Management



<ul class="wp-block-list"><li>Manage all table bookings in one place with a grid or list view</li><li>Complete control of table settings &#8211; cover length and number, availability, booking priority</li></ul>



Floor Plans &amp; Timelines



<ul class="wp-block-list"><li>Build floor plans for your venues</li><li>Table timelines to manage and keep track of all upcoming online reservations and statuses</li><li>Real-time updates for new bookings, no refreshing needed</li></ul>



Email &amp; SMS Reminders



<ul class="wp-block-list"><li>Send automated email &amp; SMS confirmations and booking reminders to reduce no shows</li></ul>



Website Widget



<ul class="wp-block-list"><li>Table booking widget designed for mobile, tablet and desktop</li><li>Quick to set up on all major websites</li></ul>



In Sync



<ul class="wp-block-list"><li>Also available for offline access</li></ul>



<h5 class="wp-block-heading">Benefits of Stampede Bookings</h5>



 Stampede Bookings seamlessly <a href="https://stampede.ai/">connects with other Stampede tools</a>, so that you can collect all your customer data in one place with our native CRM platform.



With our other tools, Bookings can more than pay for itself in repeat business.



<ul class="wp-block-list"><li>Track your ROI and growth easily</li><li>Create powerful marketing campaigns and automated messages</li><li>Send post-booking reviews requests automatically to get real customer feedback</li><li>Boost customer loyalty with digital stamp cards</li><li>Gather and analyse your data from various sources</li></ul>



Use <a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a> to turn your guests into loyal customers with ease. <a href="https://stampede.ai/get-bookings/#enquire-now" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team to set up Stampede Bookings at your venue.

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

The financial and operational benefits of a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> are immense for any type of business. 



Though CRMs also come in all shapes and sizes, and not all are suitable for the hospitality industry.



We had a look at the main differences between a generic CRM and a hospitality-tailored one.



<h2 class="wp-block-heading" id="h-generic-crm-vs-hospitality-crm">Generic CRM vs. Hospitality CRM</h2>



Generic CRMs, such as HubSpot or Salesforce, are centred around sales. Their main core features are for example lead management, forecasting and task management. They therefore often fall into the B2B software category.



Hospitality-specific CRMs on the other hand put the customer in the focus, which makes them B2C. Their features are designed to better communicate with customers and create personalised experiences to drive long-term loyalty.



<h2 class="wp-block-heading">Main differences</h2>



<h4 class="wp-block-heading">Customer journey</h4>



The hospitality customer journey covers both online and offline interactions. This makes it much harder to track than a complete online journey an e-commerce business might have.



In order to map out the full journey operators rely on <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations to get access to more data points</a>. Even though well-known CRM providers offer a whole range of different integrations, they are mostly not hospitality related.



<h4 class="wp-block-heading">Customer profiles</h4>



Customer profile management looks entirely different for B2B and B2C.&nbsp;



B2B contact management can be quite complex with associated companies, stakeholders involved, deals attached, etc. None of which is needed in the hospitality context.&nbsp;



What matters here is to build a single customer view. Such a 360° customer profile should include basic contact information but more importantly, store preferences and previous online and offline interactions.



<h4 class="wp-block-heading">Reporting &amp; Analytics</h4>



Hospitality KPIs are quite unique compared to other industries. They are more focused on visit data and marketing ROI. For example, in-venue visits and retention rates but also table covers, loyalty or WiFi sign-ups. 



Contrary to generic CRMs, these can all be easily accessed in a hospitality-specific one and operators can use them to build their own reports. 



There might be the option to add them to generic ones, however, this will come with additional costs.



<h4 class="wp-block-heading">Marketing</h4>



Equipped with CRM insights marketers can create <a href="https://stampede.ai/blog/how-to-create-personalised-marketing-campaigns-with-your-crm">personalised and tailored campaigns</a> that bring customers back.



So integrated email &amp; SMS marketing is probably one of the most important CRM features for hospitality businesses. This also covers the option for setting up marketing automation. 



A CRM is meant to improve operational efficiency. The best time-saving marketing tools are without doubt <a href="https://stampede.ai/downloads/category/Email%20Templates">templates</a> and pre-build customer segments. However, they need to be relevant to the industry to be really effective.



For a quick overview, we’ve summarised the most distinctive differences in the table below:



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="604" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1024x604.png" alt="Generic CRM vs. Hospitality CRM" class="wp-image-23149" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1024x604.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-300x177.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-768x453.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-1200x708.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison-150x88.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/CRM-comparison.png 1423w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



The <a href="https://stampede.ai/amaze">Stampede CRM</a> is designed specifically to meet the needs of hospitality operators and marketers. <a href="https://stampede.ai/get-started">Reach out</a> to get started and bring back more customers, more often.

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Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

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(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
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Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

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<h2 class="wp-block-heading" id="h-2025-what-s-new-what-s-changed-what-s-coming">2025 &#8211; What&#8217;s new, what&#8217;s changed, what&#8217;s coming</h2>



At Stampede, 2025 marks a pivotal moment in our journey to become the all-in-one platform for the hospitality sector. We’ve been focused on joining the remaining dots — and what’s emerging is a powerful suite of tools, purpose-built to elevate both the guest experience and staff efficiency.



Whether it’s reserving a table, connecting to Wi-Fi, leaving feedback, or ordering a meal, we’re bringing modern, intelligent solutions to make it all seamless. Because when guests have a great time, they come back and they spend more.



Here’s what’s new, what’s changed, and what’s coming soon.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-reservations">🆕 What’s New in Reservations</h3>



<h4 class="wp-block-heading" id="h-ai-daily-summary-reporting">AI Daily Summary Reporting</h4>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="713" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp" alt="" class="wp-image-23713" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-1024x713.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-768x535.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/daily-ai-summary.webp 1119w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Say goodbye to scanning through hundreds of covers and reservations. Our AI summarises your daily activity into a concise report, so you always have the big picture at a glance.



<h4 class="wp-block-heading" id="h-enhanced-floor-plan-experience">Enhanced Floor Plan Experience</h4>



We’ve rolled out upgrades to make our reservation floor plan even more intuitive on touch devices. Not only is navigation smoother, but key guest insights are surfaced right where you need them.



<h4 class="wp-block-heading" id="h-front-of-house-leaderboard">Front of House Leaderboard</h4>



Staff can now be assigned to tables and switch between accounts using a secure 4-digit PIN. Our new leaderboard gamifies the guest experience, with competitions designed to drive outstanding service.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="708" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp" alt="" class="wp-image-23714" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-1024x708.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/floorplan.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/demo">Speak to the team about Table Reservations -> </a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-wi-fi">📶 What’s New in Wi-Fi</h3>



<h4 class="wp-block-heading" id="h-mission-control-full-network-visibility">Mission Control: Full Network Visibility</h4>



Customers with our Wi-Fi add-on now have access to a complete real-time view of their network — and ours. With latency and availability tracked down to each access point, IT teams can be automatically alerted to issues.



Mission Control works across 30+ Wi-Fi hardware vendors, including UniFi, Mikrotik, Cisco, TP-Link, Aruba, and DrayTek.



Got multiple access points? You can also segment guest experiences based on location within your venue.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="707" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp" alt="" class="wp-image-23715" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-1024x707.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-300x207.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-768x530.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/mission-control.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/how-it-works/wifi">Discover the world&#8217;s best captive portal -></a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-new-in-reviews">🌟 What’s New in Reviews</h3>



<h4 class="wp-block-heading" id="h-ai-powered-google-review-replies">AI-Powered Google Review Replies</h4>



Manage your Google My Business reviews natively within Stampede. With our AI assistant, replies can reflect your brand’s tone of voice, making that first draft good enough to hit send.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="711" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp" alt="" class="wp-image-23716" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-1024x711.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/ai-review-replies.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-now-live-public-review-benchmarking">Now Live: Public Review Benchmarking</h4>



Compare your Google Reviews to nearby venues at a glance with this new feature. Compare scores, total reviews, sentiment and more. Find out who&#8217;s winning locally and why, or how to keep your edge on the competition.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="709" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp" alt="" class="wp-image-23717" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-1024x709.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-768x531.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/competitor-benchmark.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://stampede.ai/demo">Schedule a demo to see more -></a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-coming-soon-workflows">🔄 What’s Coming Soon – Workflows</h3>



Imagine building digital customer journeys that span months — or even years. Workflows will allow you to do exactly that, creating automated experiences that keep guests engaged long after their visit.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="710" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp" alt="" class="wp-image-23718" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-1024x710.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-300x208.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-768x533.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1-150x104.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/workflows-v1.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-what-s-coming-soon-menus-ai">🧠 What’s Coming Soon – Menus AI</h3>



Launching pre-ordering just got easier. It starts with a PDF, image or scribble on a napkin and is transformed into an interactive, pre-order ready menu in under 60 seconds. 



This is a game-changer for operators who want to move fast. 



We&#8217;re looking for operators to try our new digital menu builder. Ready to rise up on the cutting edge of AI for hospitality? This is your chance!



<a class="" href="#">Schedule a demo →</a>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp" alt="" class="wp-image-23719" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-1024x715.webp 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-300x209.webp 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-768x536.webp 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai-150x105.webp 150w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/menus-ai.webp 1120w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-what-s-new-in-subscription-plans">💳 What’s New in Subscription Plans</h2>



We’ve streamlined our pricing by consolidating 40 different billing plans into just six. Now, it’s crystal clear what each plan includes, and you can mix and match across:



<ul class="wp-block-list">
<li>Wi-Fi</li>



<li>Marketing</li>



<li>Bookings</li>



<li>Reviews</li>



<li>Loyalty</li>



<li>Gift Cards</li>
</ul>



This modular approach helps customers simplify their tech stack and transition away from legacy systems.



It also keeps our admin lean, so we can invest more in building the best possible product.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading" id="h-the-road-ahead">🚀 The Road Ahead</h3>



We’re building more than just software — we’re building a platform that makes hospitality easier, smarter, and more connected.



Let’s build together.



— Patrick CEO, Stampede

<ul class="wp-block-list">
<li>Unified platform equips hospitality teams to boost revenue, retention and efficiency</li>



<li>Stampede to provide a talk about AI for the hospitality sector that demystifies AI</li>
</ul>



London, UK, 5 August 2025 – &nbsp;<a href="https://stampede.ai/">Stampede</a>, a provider of unified guest engagement technology, will exhibit its solutions at <a href="https://www.hospitalitytechexpo.co.uk/">Hospitality Tech Expo</a>, ExCel London, 30 September – 1 October 2025 (Stand HT 112). From the first customer visit to lifelong loyalty, Stampede equips restaurants, pubs, bars and hotels with a platform that enables them to boost revenue, retention and efficiency from one seamless AI-enhanced platform. This includes marketing CRM, guest Wi-Fi, table booking management, reviews management, and digital loyalty software.



<a href="https://www.hospitalitytechexpo.co.uk/">The Hospitality Tech Expo</a> provides an opportunity for delegates to deepen their industry knowledge, while connecting with experts across the hospitality sector. It runs alongside six industry-leading events, and is the largest B2B event for hospitality industry growth.&nbsp;



In addition to exhibiting at Hospitality Tech Expo, Stampede’s Founder, Patrick Clover, will speak at the conference about artificial intelligence (AI). His presentation is titled: ‘AI. It’s not what you think’. It demystifies and challenges misconceptions about AI in hospitality. A short synopsis about his talk follows (date/time to be confirmed by the show organisers).



AI: It’s not what you think



AI isn’t what you think it is – and that’s exactly the point. This talk cuts through the noise to show how so-called ‘artificial intelligence’ is really just a smarter way to spot patterns in your data and turn them into sharper decisions: who’s likely to book, who’s dropping off, when to run a promo, and when to hold back. We’ll explore how pattern recognition is quietly powering better operations across hospitality – from anticipating guest behaviour and boosting covers, to cutting waste and improving loyalty. It’s not about replacing the personal touch; it’s about using the data you already have to make better decisions, faster.



Additionally, AI is widely misunderstood today. Popular culture paints it as either a villainous overlord or a near-magical oracle. But in reality, AI is neither. It’s not conscious, not creative in a human sense, and definitely not infallible. At its core, AI is a sophisticated pattern recognition tool trained on massive amounts of data to produce seemingly intelligent outcomes. It doesn’t “think” or “understand”, it predicts. And those predictions can be eerily accurate or hilariously wrong depending on the quality of the data and the context. Patrick challenges the myths and explores the real nature of AI. Points that he plans to cover during his talk include the following:



<ul class="wp-block-list">
<li>Why calling it “intelligent” is misleading</li>



<li>How it’s more about statistics than sentience</li>



<li>What it can actually do today – and what it can’t</li>



<li>How our assumptions about AI are shaping policy, ethics, and innovation – often in dangerous or unhelpful ways</li>



<li>The goal isn’t to dismiss AI, but to demystify it – to show how it works, where it’s useful, where it’s overhyped, and most importantly, how to think about it clearly.</li>
</ul>



Patrick Clover, Founder, Stampede says, “This event brings together some of the greatest minds in the UK hospitality industry. Many hospitality businesses are trading within a challenging economic environment. We look forward to meeting operators that would like to transform how they connect with their customers to boost revenue and drive long-term customer loyalty. Our AI-enhanced guest engagement platform is proven: we’re excited to demonstrate how Stampede equips hospitality businesses to develop a data-led sales strategy that works; supporting business growth, increasing loyal customers, and driving positive reviews.”&nbsp;



To find out more, contact <a href="mailto:hello@stampede.ai">hello@stampede.ai</a> to make an appointment to meet the team throughout the show.

As a restaurant operator, you’re dealing with many moving parts. From customer service to marketing strategy and staffing. How do you make sure that all of this complexity is managed effectively, especially during busy periods?&nbsp;



You may benefit from incorporating AI tools into your everyday operations as they can help streamline processes, manage supply and demand more efficiently, and perform analysis for data-driven decisions. All whilst freeing up precious time to focus on other parts of the business.



Learn more about 3 AI tools specifically designed for restaurants that could boost your bottom line.&nbsp;



<h2 class="wp-block-heading" id="h-1-ai-powered-table-booking-platform">1. AI-powered table booking platform</h2>



With the advent of <a href="https://stampede.ai/get-bookings">table booking systems powered by AI</a>, managing reservations has become a much simpler process for restaurants.&nbsp;



For example, with the help of AI, smart table allocation is now possible. The algorithm reviews and suggests ways to optimise seating. Also taking any customer preferences into account. This way, operators make optimum use of their venue and resources and customers are happy.



AI tools can also highlight instant upsell opportunities for restaurant operators based on historic customer interactions and preferences. The data is pulled from your order and pay system. Using this information staff can make personalised recommendations that boost customer satisfaction.



A common issue for restaurants is <a href="https://stampede.ai/blog/10-quick-ways-to-prevent-lost-revenue-from-no-shows">no-shows</a>. AI can help predict and tag customers that might be at risk of cancelling or not showing up. It can also use this input to trigger automated booking reminders to be sent out to avoid those.



<h2 class="wp-block-heading" id="h-2-ai-food-ordering">2. AI food ordering</h2>



AI food ordering has quickly become a popular solution for restaurants to help avoid long waiting times and overcome staff shortages.&nbsp;



With the use of self-serve kiosks or mobile apps, customers can quickly and easily order their meals without having to interact with staff members. An ordering app also allows customers to place their order in advance and have it ready and prepared upon arrival.&nbsp;



In addition, there is a new trend: <a href="https://voicebot.ai/2021/10/13/wendys-signs-with-google-cloud-to-bring-ai-and-voice-recognition-to-restaurant-chain/">AI voice ordering</a>. Some known restaurant chains have implemented this already to speed up their processes. Customers can order their food conveniently through voice commands.



To make the whole process even more personalised those tools can remember previous orders and preferences and can suggest them to the customer straight away.



<h2 class="wp-block-heading" id="h-3-inventory-and-resource-management">3. Inventory and resource management</h2>



Nailing inventory and resource management can be tricky but is a crucial aspect of any successful restaurant. This part has become much easier with AI tools to hand.



AI predicts in real-time what customers might order based on historic data and determine which products might be in high demand. This data can be further enriched with market and seasonal trends.



This way sales forecasting and supply purchasing become much more accurate. What’s more, it helps to prevent overstock and high amounts of food waste. So, restaurants can cut unnecessary costs from poor inventory management.



With the help of AI tools, restaurants can also use data insights to identify top-selling products, popular order combinations as well as slow burners. Restaurant operators can use this information when they design a new menu.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Restaurants will find that by adding AI tools to their tech stack they gain better control of their daily operations, streamline processes and improve finances.



There are some AI-powered tools restaurant operators should definitely consider, such as smart <a href="https://stampede.ai/blog/buyers-guide-11-key-features-your-table-booking-system-needs">table booking platforms</a> and food ordering apps or self-serve kiosks. They not only support staff but also provide customers with a more personalised experience and thus drive their loyalty.



In addition, data insights, customer behaviours and market trends are used to make informed sales predictions. AI can therefore improve inventory and resource management and help businesses to save costs.&nbsp;



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

Loyalty Waitlist

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Gifting

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