Your Guest Data Now Controls Your Network

Guest Wi-Fi has always been one of Stampede's most powerful — and most quietly underused — tools. It's your guest's first point of interaction, capturing rich, valuable data from the moment they connect. Now, with the latest update to Stampede Guest Wi-Fi, that data can do even more work.

What's new

You can now use your CRM segments to directly control how much bandwidth is allocated to different groups of guests on your network. Put simply: the people you know, and the way you know them, can now shape the network experience they receive — automatically.

This is a meaningful architectural shift. Previously, bandwidth controls were blunt instruments — venue-wide caps or time-of-day throttling at the router level. Now, the intelligence sits in your guest data, not just your network settings. That shift is made possible by SNAPguard.

SNAPguard: the engine beneath the experience

SNAPguard is Stampede's secure delivery, control and optimisation layer — purpose-built for hospitality. It controls how guest devices authenticate, connect, and behave on your network in real time, and it's precisely what makes segment-level policy enforcement possible. Rather than applying a static rule to every connection, SNAPguard reads the guest's CRM profile at the point of connection and enforces the right policy — instantly and invisibly.

It also ensures that staff devices, EPOS systems, payment terminals, and kitchen display units are protected from guest traffic, all without costly hardware upgrades or complex network engineering.

Want to know more about SNAPguard? Read about it here.

What this looks like in practice

The use cases become immediately obvious once you start thinking in segments:

• Remote workers and weekday regulars — guests who visit Monday to Friday during working hours are almost certainly there to work. SNAPguard recognises their device, matches it to their segment, and allocates the bandwidth to support it. A higher-tier allocation keeps them coming back, spending more, and staying longer. Loyalty built through infrastructure.

• Event-night guests — large groups on a busy Friday night have very different connectivity needs to a solo diner. SNAPguard automatically throttles bandwidth for high-volume sessions, protecting overall network performance without any manual intervention.

• Loyalty tier rewards — your top-tier members can receive preferential bandwidth as a silent, frictionless perk. No voucher code. No staff interaction required. SNAPguard handles it at the point of authentication.

• First-time visitors — apply a conservative allocation to first-time connections, reducing the risk of network abuse while still providing a perfectly usable experience. As guests return and build a profile, their allocation can grow with their relationship to your venue.

Why this matters technically

For IT professionals and network consultants managing multi-site hospitality estates, this update changes the management conversation significantly.

Traditionally, hospitality bandwidth policies have been static — set at the access or controller level with little room for per-user or per-session personalisation. Stampede's approach integrates CRM segmentation logic directly into SNAPguard's policy engine, meaning your bandwidth rules inherit all the richness of your guest database: visit frequency, spend history, booking behaviour, loyalty status, and more.

For consultants managing network rollouts across multi-site groups, the ability to define segment-to-bandwidth rules centrally — and have SNAPguard enforce them consistently across every location — will significantly reduce configuration overhead and eliminate the inconsistencies that come with site-by-site management.

One platform. Genuinely connected.

What makes this update worth noting is what it represents beyond the feature itself. Bandwidth policy used to live in your network hardware. Guest segmentation used to live in your CRM. These were separate concerns, managed by different teams with different tools.

Stampede removes that boundary entirely. Because the Wi-Fi login, the guest profile, the CRM segment, and the network policy all live in one unified platform — enforced in real time by SNAPguard — actions that would previously require cross-system configuration happen automatically. The intelligence flows directly from your guest data into the network layer, with no manual steps in between.

That's the Stampede difference. Not just connected on paper — connected by design.

Segment-based bandwidth control is available now. If you'd like to walk through how to configure your first segment rules, speak to your account manager or get in touch with our support team.