Your Guest Data Now Controls Your Network

Guest Wi-Fi has always been one of Stampede's most powerful — and most quietly underused — tools. It's your guest’s first point of interaction and begins capturing rich, valuable, data immediately. Now, with the latest update to Stampede Guest Wi-Fi, that data can do even more work.

What's new

You can now use your CRM segments to directly control how much bandwidth is allocated to different groups of guests on your network. Put simply: the people you know, and the way you know them, can now shape the network experience they receive — automatically.

This is a meaningful architectural shift. Previously, bandwidth controls were blunt instruments — venue-wide caps or time-of-day throttling at the router level. Now, the intelligence sits in your guest data, not just your network settings.

What this looks like in practice

The use cases are immediately obvious once you start thinking in segments:

• Remote workers and weekday regulars — guests who visit Monday to Friday during working hours are almost certainly there to work. Give them the bandwidth to do it. A higher-tier allocation keeps them coming back, spending more, and staying longer. That's loyalty built through infrastructure.

• Event-night guests — large groups on a busy Friday night have very different connectivity needs to a solo diner. Automatically throttle bandwidth for high-volume sessions to protect network performance for everyone.

• Loyalty tier rewards — your top-tier loyalty members can receive preferential bandwidth as a silent, frictionless perk. No voucher code. No staff interaction required. It just works.

• First-time visitors — apply a conservative allocation to first-time connections, reducing the risk of network abuse while still providing a perfectly usable experience.

Why this matters technically

For IT professionals and network consultants managing multi-site hospitality estates, this update changes the network management conversation significantly.

Traditionally, hospitality bandwidth policies have been static, set at the access or controller level with little room for easy per-user or per-session personalisation. Stampede's approach integrates CRM segmentation logic directly into network policy, meaning your bandwidth rules inherit all the richness of your guest database: visit frequency, spend history, booking behaviour, loyalty status, and more.

This is particularly valuable in venues with mixed-use network environments — where staff devices, EPOS systems, payment terminals, kitchen display units, and guest devices all share the same network. Protecting operational bandwidth whilst still delivering a premium guest Wi-Fi experience has historically required either significant network engineering overhead or costly hardware upgrades. Segment-based controls offer a software-defined alternative that is both more flexible and significantly easier to maintain.

For consultants managing network rollouts across multi-site groups, the ability to define segment-to-bandwidth rules centrally and apply them across every location will significantly reduce configuration overhead.

One platform. Genuinely connected.

What makes this update worth noting is what it represents beyond the feature itself. Bandwidth policy used to live in your network hardware. Guest segmentation used to live in your CRM. These were separate concerns, managed by different people with different tools.

Stampede removes that boundary. Because everything — the Wi-Fi login, the guest profile, the CRM segment, and now the network policy — lives in one unified platform, actions that would previously require cross-system configuration happen automatically, in real time.

That's the Stampede difference. Not just connected on paper — connected by design.

Segment-based bandwidth control is available now. If you'd like to walk through how to configure your first segment rules, speak to your account manager or get in touch with our support team.